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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

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Tired of Yelp? 14 Alternative Business Review Websites

If you're looking for another perspective, check out some other online review services.

Table of Contents

Modern consumers thrive on information. Before making buying decisions, customers routinely seek out the opinions and experiences of others to determine whether or not a company is credible and its products or services are worthwhile. Business review websites are excellent resources for consumers seeking information and often include business-specific tools to help organizations boost brand awareness and expand their marketing reach. 

While Yelp is perhaps the best-known business review website, it’s far from the only reputable one. We’ll explain more about business review websites and highlight 14 Yelp alternatives to consider. 

What are business review websites?

Business review websites collect customer reviews about the companies they do business with. These aren’t professional reviews, and they aren’t paid. They’re from actual customers sharing honest feedback.

For example, say you recently hired a local company to install a fence in your backyard. After the service is completed, you can review that company on a business review website. When you leave a review, you’ll often choose a letter or number rating. You’ll usually have the option to summarize your thoughts about the service you received.

By sharing your positive or negative experiences, you help other potential customers decide whether or not to use that company in the future.

Best Yelp alternatives for business reviews

Many consumers turn to Yelp when researching products and services. Additionally, small businesses use Yelp to boost brand awareness and enhance their local marketing strategy . However, Yelp isn’t the only game in town. Here are 14 Yelp alternatives that can help you generate positive online reviews and grow your business. 

1. Google Business Profile (formerly Google My Business)

Google Business Profile , formerly called Google My Business, allows you to list your business on Google Maps and appear in local search results. It’s free to list your business and information, such as your business location , hours and phone number.

You can also invite your customers to leave a review on Google. Collecting and responding to Google reviews shows you care about customer feedback; more reviews will help you rank higher in Google searches. To get started, set up and personalize your Business Profile on Google .

2. Facebook Page reviews

If you use Facebook ads for your business, you probably already have a Facebook Business Page set up. Your Facebook Business Page is a great place to stay in touch with your customers and share helpful information about your business.

It’s also an excellent place to collect customer reviews. Take advantage of this feature by turning on the ratings and reviews option in your Facebook Page settings. From there, invite customers to leave reviews sharing their experiences with your company.

3. Angi (formerly Angie’s List)

Angi is a major name in business reviews. As a platform for accurate information about local businesses from vetted users, Angi guarantees its reviews are legitimate.

Users pay a membership fee to access the site and write reviews, which are graded in letter form. Businesses that sign up with Angi can interact with members, establish a profile, and respond to reviews about their company. Businesses can also take advantage of deals and discounts when they sign up with Angi. Organizations can sign up for an Angi account online. 

4. Better Business Bureau

The Better Business Bureau is one of the most trusted names in business ratings and reviews. The BBB grades businesses from A+ to F based on several factors, including reviews, complaints, and business responses to reviews and complaints. The BBB is a trusted organization, and its ratings could significantly impact a small business. 

The accreditation process ensures that a business makes a good-faith effort to resolve customer complaints and respond to inquiries. This effort makes a business more trustworthy in consumers’ eyes. Accreditation (and its fee) can give a business increased exposure online, access to workshops and webinars, and much more. Visit the BBB online to start the accreditation process for your business. 

5. ConsumerAffairs

Collecting reviews for a business is just one service ConsumerAffairs for Brands offers. When a business signs up, it receives access to numerous resources, including articles on how reviews and a strong reputation can increase revenue, how to find brand ambassadors , and how to convert negative customer experiences into positive ones. Visit ConsumerAffairs for Brands online to create a business account. 

6. Foursquare

While Foursquare is best known for its check-in feature, businesses that claim their listings also give customers the ability to leave ratings and tips (reviews) for other customers.

If you sign up for Foursquare for Business , you’ll be able to access user analytics, add your own tips, and offer customer rewards.

7. Glassdoor

The unique thing about Glassdoor is that it allows current and past employees to rate the companies they work for. This is a vital tool for job searching, helping job seekers learn as much about a company as possible.

When you sign up for a Glassdoor for Employers account , you can read reviews of your company as a workplace and find quality candidates when hiring employees for open positions.

8. HomeAdvisor

This site is similar to Angi (in fact, they have the same parent company). It helps customers find and review professionals for home improvement projects. All reviews are verified and go through an extensive screening process.

If you are a professional offering home improvement services, signing up with HomeAdvisor Pro allows you to connect with HomeAdvisor users in your area looking for a specific service.

9. Judy’s Book

While it’s not free to add or claim your business on this site, the perks of Judy’s Book for Business are worth it. It’s free for customers to review your business directly on the site, but if you receive other testimonials through social media, email, letters or other sources, Judy’s Book allows you to post them on your business page at no extra charge.

When you add your business to Judy’s Book , you also get a free mobile listing, competitor tracking, a higher search engine ranking and much more.

Manta is a small business directory that helps local U.S. businesses connect with consumers and each other. While customer reviews are not the site’s primary function, they are one of its features. Visit Manta online to add your business. 

11. Merchant Circle

MerchantCircle aims to connect customers with deals, advice and price quotes from local small businesses. Its search functions are structured primarily by city and business category. By default, it ranks the listings from highest-rated and most frequently reviewed, working its way down.

The MerchantCircle Help Center has various links to articles to help new businesses get set up.

12. OpenTable

Although OpenTable was once just for making restaurant reservations, customers can now leave reviews and star ratings. When you search for restaurants, a list based on your search criteria pops up.

One of the first things you’ll notice is the star rating under the restaurant name, the number of reviews, and the percentage of reviewers who recommend the restaurant.

If you are starting a restaurant or want to get an established restaurant on OpenTable, sign up on the OpenTable for Restaurants page to start collecting reviews and increasing your reservations.

13. Superpages 

Unlike most other review sites, Superpages isn’t tied to a specific category or service. So, whether your business is a restaurant, plumber, nail salon, electrician or anything else, you can register it and begin collecting reviews.

This site also allows users to write in-depth reviews specific to your business’s category, making it easier for potential customers to find the review and, therefore, your business. Visit Superpages online to claim or manage your free business listing.

VendOp aims to connect people with vendors that best match their needs. Potential customers can search for vendors based on their needs and be presented only with vendors that provide those services, streamlining the search process.

The site also offers a community of real customers who share their experiences with vendors, so potential customers can better understand who they’re working with while helping other vendors improve their services. Visit VendOp online to learn how to use your LinkedIn account to sign up for this platform.

How can business review websites benefit your company?

Many businesses feel nervous at the thought of customers leaving them a review, but customer reviews can be a powerful tool for your company. Here are some of the ways business review websites can benefit you:

• Business review websites create social proof . If a customer is on the fence about purchasing from your business, they’re more likely to move forward if they receive a positive recommendation from a friend or family member. Positive reviews create social proof and help new customers feel comfortable doing business with you.
• Business review websites improve SEO . If you run a local business, you can’t afford to ignore business review websites. For example, receiving and responding to Google Business reviews will improve your business’s search engine visibility and increase the odds that local customers will find you.
• Business review websites help you provide better customer service . Nobody wants to receive a negative review from a customer, but it isn’t always a bad thing. If you respond to negative reviews and take steps to remedy the mistake, you could build more customer loyalty over the long run. And you learn valuable information about how to improve your business in the future.

Using business review websites to your advantage

Many companies rely on business review websites like Yelp to improve their reputation and visibility online. However, there are countless alternatives to Yelp to consider when seeking online reviews and business marketing tools. From Google Business Profile to ConsumerAffairs, these business review websites can help create social proof that your business is worth investing in. 

To encourage online business reviews from customers, consider offering incentives like online coupons or simply asking them to leave a review to help your company. Make it easy for customers to find your business on major review websites so they’re not inconvenienced by the request.

Sammi Caramela contributed to this article. 

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11 Sites Where You Can Find Employee Reviews

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Find a Job You Really Want In

Looking for company reviews by employees? Job review sites are essential for your job search , whether you’re seeking a long-term career or job satisfaction. Discover how these sites can help you find the perfect job match with the income and fulfillment you desire.

Key Takeaways:

Job review sites can help you learn about potential employers from the point of view of the employees who work there.

Sites where you can read employee reviews include Glassdoor, Jobcase, Comparably, and more.

When using job review sites, it’s important to remember to take everything with a grain of salt as the reviews can be subjective – if possible, it’s best to read multiple reviews on different sites.

10 job review sites

These are ten of the most common and most popular sites for company reviews by employees. It’s best to stick with the known websites because they’re where people are most likely to comment on their job experiences.

Glassdoor. Probably the best-known website for employee job reviews, this is a must when it comes to a successful job hunt.

Fairygodboss. This is a review site that’s dedicated to the female perspective. The goal is to help women find jobs where they’re treated fairly, paid comparably, and where they’ll truly love their jobs.

Vault. Vault not only looks at employee reviews but it asks interns to review their internships , and it also looks to gather academic reviews. This can be an excellent resource for people who are looking to get a foot in a dream company and work their way through school, internships, and a professional career.

Kununu. This company was founded in Austria in 2007, and it’s considered the Glassdoor of Germany. But it has expanded, so it’s not just for Germany anymore. They’ve integrated their reviews into the company profiles on another job site and helps you determine if that’s a company you’d like to work for.

CareerBliss. The bliss score is determined by answers to questions about job satisfaction, employee happiness, and salary. They do have a job board, so you can see available jobs, but their biggest benefit to the user is the job review board which is entirely propelled by user-generated content.

Jobcase. Jobcase is a social media platform that focuses on users in the United States. There are discussion boards, company reviews, user profiles, job listings, and more.

This site can be what you make of it. If you’re looking at several different sites, then it definitely needs to be on your radar because you can ask questions and get responses from people working in the company.

Blind. This is an anonymous website that encourages professionals to discuss their workplace environment , share advice, and give some feedback. They promote transparency and hope that by doing this, there can be some productive changes in workplace environments.

Comparably. Comparably is known for providing a detailed breakdown of a company’s culture , compensation, and employee satisfaction. It’s definitely one to check out if you’re serious about a company or if you’re comparing a few of them and want to end up in the best position.

The Job Crowd. This is a website designed for users in the U.K., so if you’re not in that market right now, it’s not going to be a big benefit, but it does provide a lot of information. It doesn’t hurt to look at the conditions of jobs like yours in other countries.

InHerSight. This is another anonymous job review site that is specifically focused on women in the workplace. They look at the opportunity, schedule and flexibility, enrichment opportunities, family importance, and company culture.

Why check a job review site

It’s important to understand that this part of your job search is for you, and reading employer reviews empowers you with knowledge about a company and its leadership. The employer really doesn’t care if you take that extra step and look at what their employees think of them. In fact, some employers would probably rather you didn’t do that at all.

Your primary goal in checking a company review is to learn what people who work in the company think of them. What their real work atmosphere is like and how their employees feel.

You’ll be hearing a lot of great things from HR , the hiring manager , and recruiters about the company, but isn’t it the opinion of the actual workers that matters most?

One thing to remember when reading reviews is that you need to take them with a grain of salt; that is, you should look for an overall impression and not just one person’s sour grapes.

Think about reviewers. Often, they say something when they’re unhappy or dissatisfied. Not all reviewers are going into a review to let people know about a good or even just a mediocre experience.

Some review sites don’t rely so heavily on employee reviews; instead, they do their own checks to see how a company stacks up against the competition. This can be really helpful, but remember, these are not company insiders, so they don’t have all the information that an employee would share, which means that the following list of job review sites is great for your job hunt.

Tips for using company review boards

If you’re going to use a company review board as a part of your job search, these four tips can help you make the most of it.

Use more than one. Don’t simply rely on one job review site to provide information. This is too one-sided, and it can be swayed by a handful of very vocal employees. It’s best to use several different sites and then weigh each one.

Don’t take reviews as gospel. You know that your experience in life is different from everyone else’s. Even the exact same thing can be different for you than it is for another person.

Pay attention to trends. If you hear from a few job boards that the vacation sucks, then take this information with you into the interview.

Be careful about your posts. It seems right that if you use the information from a job review site that you should also contribute. And this is probably true, but you need to also protect your professional reputation.

Company reviews FAQ

How can I trust the authenticity of employee reviews on company review sites?

Ensuring the authenticity of employee reviews on company review sites can be challenging, but these platforms employ several measures to maintain credibility. Reviews often undergo moderation to filter out fraudulent or biased content. Look for detailed and balanced reviews that provide specific examples and experiences rather than overly positive or negative ones. Additionally, consider checking multiple sources and cross-referencing information to form a more accurate picture of the company.

Are there specific job review sites tailored to certain industries or job types?

Yes, there are job review sites that cater to specific industries, job roles, or career levels. Some examples include Glassdoor, which covers a wide range of industries, and niche platforms like NurseFly for healthcare professionals or Dice for tech-related jobs. Tailored review sites can provide more relevant insights for job seekers looking for specific information related to their field or career goals.

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Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications. A former writer/producer for The Discovery Channel, she is now a freelance writer and delighted to be sharing her talents and time with the wonderful Zippia audience.

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Small Business Trends

26 business review sites where customers rate you.

Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. And central to review sites are customer reviews.

Best Business Review Sites

1. google my business, 2. bing places for business.

Bing Places for Business is the Bing search engine’s version of Google My Business. Consumers can leave ratings and reviews about a company. Local businesses, including businesses with multiple locations, can claim their listing and complete a profile to add their listings to Bing Places, all for free. Once verified, information will appear in Bing Local search and map results.

3. Facebook Ratings and Reviews

4. better business bureau, 5. amazon customer reviews.

Amazon has been allowing consumers to post reviews about products since 1995. Garnering a string of 4- or 5-star reviews on this leading online retailer’s site can help businesses generate many new sales and build a solid reputation. Business reviews also apply to any listing in Amazon’s Handmade section and to service providers in the Amazon HomeServices section.

7. Foursquare

8. homeadvisor, 9. yellow pages.

You can get a free business listing on Yellow Pages which enables businesses to manage the reviews placed on the site about their company. Yellow Pages has transitioned from paper to digital, and is now supporting businesses online with local marketing and reviews. While the yellow pages are no longer the heavyweight driver of new customers the way they were decades ago when print books ruled, make sure to claim your business there.

10. TripAdvisor

11. angie’s list, 12. trustradius, 13. opentable.

If you own or run a restaurant, registering on OpenTable will enable customers to make reservations and write reviews. Restaurants receive a star rating on OpenTable based on the number of reviews and the percentage of people who recommend the restaurant. Naturally, the higher the review rating, the better a restaurant’s credibility and online reputation.

14. PlanetRate

15. salesforce appexchange, 16. trustpilot, 17. glassdoor.

Glassdoor users can search reviews and ratings of more than 700,000 businesses around the world. Employees can also share what it is like to work for a company on Glassdoor. With candid and honest reviews about a business’s services, products, and what it is like to work for, Glassdoor can be an invaluable source for enhancing a company’s reputation with prospective employees.

Avvo is a business review site for attorneys. Consumers can review their lawyer for the benefit of other consumers and assign up to 5 stars. Avvo claims to include 97% of all lawyers in the United States in its database, and also lists them by practice specialty. All reviews are subject to approval by Avvo, which separately provides its own rating of 1 to 10, based on specified criteria.

23. FinancesOnline

24. merchant circle, 25. sitejabber.

Sitejabber is a site with online reviews of businesses which also lets customers get answers to questions from other customers and the business itself. After making a purchase, customers can leave their own feedback and get help resolving any issues that may arise.

Business Review Sites Comparison

Other Review Sites

What is a customer review.

Reviews create a sense of community around a brand, with customers often engaging in discussions and sharing experiences. There are various forms of customer reviews:

The Benefits of Business Reviews

Consumer trust, business improvement, enhanced visibility.

Positive reviews can significantly bolster a business’s online reputation. The algorithms of many review platforms promote businesses with higher ratings, making them more visible to potential customers. This increased visibility can drive more traffic to a company’s website or physical location, potentially leading to increased sales and growth.

Engagement and Customer Relationship Building

Informed decision making, 5 tips for leveraging business review sites, claim your business profile.

Once claimed, it’s essential to regularly update your profile. For example, posting about any new services, special events, or promotions can keep your profile fresh and engaging. It’s also a platform to showcase your business’s personality through photos and posts.

Encourage Business Reviews 

Remember to make the process as easy as possible for customers. Provide direct links to your review profiles in your digital communications.

Don’t Incentivize Reviews

Don’t write fake reviews .

Focus on authentic customer experiences and use negative reviews as an opportunity to show how your business responds constructively to criticism. Transparency and honesty in your online presence are critical to building lasting trust with your audience.

Respond to Negative Reviews

Do i still need my own website if i have review site listings.

You should always have your own company website. Some businesses use their Google My Business profile, Facebook page or other business review sites as a replacement for a website of their own. But this is not wise, for one simple reason: third-party sites are outside of your control.

Should I Display Reviews on My Website?

Do customer review sites help with search engine rankings.

Rather than focusing just on rankings, however, think broadly about “visibility”. Review sites give you more places to be found online. Too many small businesses are effectively invisible online. The more review websites your company appears in, with positive ratings, the better.

Display reviews

• Add Reviews to Website
• All-in-one review widget
• Google review widget Popular
• Facebook widget
• Capterra widget
• Tripadvisor widget
• Yelp widget
• Google Play Review Widget
• Booking.com widget
• Airbnb widget
• Trusted Shops widget
• Star rating on Google *****
• Social media sharing
• Import reviews

Collect reviews

• Collect reviews and feedback
• Feedback form
• Star rating form
• Net Promoter Score (NPS) survey Popular
• Customer satisfaction survey (CSAT)
• Video reviews form
• Google review form

Lead generation tools

• Lead generation forms
• Call-to-action widgets

Trustmary platform

• Review management
• Trustmary review page
• Integrations
• Automations
• Key features
• Customer Success
• Local services
• Construction and renovation
• Service business
• B2B company
• Squarespace
• Help Center
• Book a meeting
• Case Studies
• Partner program

50+ Sites Where You Can Find Online Reviews for Businesses

Import reviews from different sources and manage them on one easy platform.

Online reviews for businesses are everywhere.

This list of over 50 online review websites illustrates how much we love reviews!

If you are a consumer or buyer, this list helps you find new sites to check out.

In case you are a business owner:

• Take notes and sign up for the relevant services.
• Keep an eye out for customer sentiment on these websites.
• See how you are doing compared to your competitors.
• Learn how to import reviews from the most important sites to your own website.
• Encourage your customers to leave more reviews on these sites.

Online Reviews For Local Businesses

Having reviews as a local business can significantly boost your local SEO efforts.

They help customers find local services and share their opinions.

These websites below are great resources for finding online customer reviews. 

Whether you are in your own area or in a new city, they help you find the best local businesses!

If you are a business owner, you should definitely sign up for some of these services.

This is no doubt the first place you will check when looking for reviews. After all, it’s the most popular search engine in the world.

Research shows that 63% of consumers read reviews on Google.

Be it a local business or online business, you can find the relevant info.

The best thing about Google is that you can search for reviews even when you don’t exactly know what business you want to find.

Just search for the type of business you are looking for, and voila! You got the locations, star-reviews, info on business, and much more.

Businesses can also add their contact details – either a landline or a number from a  VoIP phone service  that they can add to the Business information so that customers can call up and set an appointment right after checking out the reviews. 

Google covers basically every corner of the world.

As a business owner, getting more Google reviews should be one of your priorities, as it will help you get discovered and increase your search engine rankings.

Pssst…. You can add Google reviews to your website in just a minute with this simple free tool

Design Your Google Review Widget 💛

This works even if you don’t yet qualify for embedding a Google reviews badge .

And if you’re looking to get more Google reviews organically , you should start a free review campaign with Trustmary.

All you need is a Google review link , but that’s easy to copy-paste to Trustmary.

If you do this, you can have the following type of two-in-one widget on your website.

Benefits include:

• Build trust in new visitors
• Collect new reviews
• Adding review schema without coding

2. Bing Local

Bing is the second largest search engine and it functions like Google.

Businesses can list themselves to the local listing and start appearing in the local search results.

It includes a map that shows locations, just like Google does.

3. Yahoo! Local Listings

Yahoo Local Listings is another search engine.

However, it has no coverage in different parts of the world. 

If you are looking for places in Europe, you are out of luck. It is not very popular and people have not listed their businesses.

Yelp is also one of the largest review sites out there with 244 million reviews. The platform contains almost  245 million reviews and gets almost  180 million unique visitors  every month.

It helps you find the local businesses based on industry and category.

Yelp has received criticism for giving more visibility to negative reviews. Not nice, but it also helps businesses address the negative reviews in a professional way.

Request Yelp reviews from all customers to ensure you get a proportionate number of positive reviews.

5. TripAdvisor

TripAdvisor is the place to look when you are in a new city and would like to know the local specialties.

What I love about TripAdvisor is that you can search for the city and get all the information with one search!

You find the best restaurant reviews , things to go, hotels, and more.

The platform features around  860 million reviews on over 8 million businesses and reaches on average  463 million visitors  monthly.

Collect Tripadvisor reviews with Trustmary’s easy review forms.

6. Merchant Circle

Merchant Circle is a website for local businesses and their reputation management .

You can get reviews, respond to them, and update your own business page on the site.

It is also a social networking site for merchants, where you can connect with other businesses.

7. OpenTable

If you are looking for a place to eat, OpenTable is for you.

You can browse restaurants and search for available tables at your desired time.

There is also a mobile app, and the website even features blogs about the best places to eat.

However, the locations are very U.S. based. Finding restaurants in other countries can be difficult with this site.

8. Yellow Pages

Yellow Pages is the place for small businesses.

Customers can write online reviews much like in Yelp.

The review site also features city guides that introduce top picks of local businesses.

9. Citysearch

Citysearch is another U.S. based local business finder.

Choose a city and business type, and browse the different options.

Online Reviews For SaaS and Technology Companies

It can be tricky to navigate the world of software and technology companies.

What is the best tool out there for you? How much should I pay for such service?

In these situations, business review websites that have both customer and expert reviews are a great help.

While the customer reviews highlight user experience, the experts can compare and contrast different tools.

If you are in the tech industry and have not heard of G2… Where have you been?? It’s probably the most popular and authoritative business review site out there.

G2 helps you find new software tools based on your needs and write reviews for tools you use.

Only logged in users can post reviews. The reviews are often in-depth and include several questions.

And oh, if you have ever seen those badges on a website saying “High Performer”, “Top 50”, and so on?

Those come from G2. They also publish a list of the best software tools yearly.

Start proactively collecting G2 reviews to ensure good reputation.

According to a recent study, 70% of consumers said they would trust a third-party authentication provider to verify how trustworthy a site is.

73% would trust a trust badge or a trustworthy symbol from a third-party source.

Getting that Google reviews badge or other third-party badge on your site can be very crucial.

11. Capterra

Capterra helps businesses find the most suitable software tools.

You get to see reviews and compare features with alternative tools.

Users give star ratings for different aspects, such as features, customer service and usability.

It is easy to get an overview of the software tools by reading their Capterra profiles.

Get more Capterra reviews with Trustmary.

12. TrustRadius

Trustradius also specializes in software reviews.

You can browse reviews that have been submitted to the site, see business profiles, or go and compare two tools with each other.

There is a possibility to leave a video review , and the questions asked in review forms are quite creative. That helps with getting detailed answers.

13. Finances Online

Finances Online is a huge B2B software catalog.

The reviews are made by real users and experts.

Finances Online staff conduct research and use a special score system to evaluate software tools.

14. Compare Camp

Compare Camp includes software reviews from different fields.

The reviews are detailed and written by the editorial staff. You can find screenshots of software tools and break-down of the ratings.

The site also includes articles like “Alternatives to X” or “X and Y comparison”.

Cyberg has an extensive library of different tool reviews, including categories like SEO tools, video editing tools, payment systems and website builders .

Users can give a star rating or write a review for the tools featured on the page.

16. AlternativeTo

AlternativeTo is a review and recommendation site that lets you discover alternatives to software and apps.

Search for a brand and find out its competitors, and what people say about them.

17. Salesforce AppExchange

Salesforce AppExchange is actually a cloud marketplace, and reviews are just one feature of the platform.

It helps business customers find reviewed apps and consultants.

You can browse apps based on categories and your business pain points.

The key is that the apps are integratable with Salesforce.

18. HubSpot Apps Marketplace

Hubspot marketplace includes descriptions and reviews of Hubspot integration apps.

If you are using Hubspot in your daily tasks, it’s worth it to check out the connected apps on the marketplace.

Pssst… You can find Trustmary there, too! We have a native integration to Hubspot available.

19. GoodFirms

GoodFirms is one of the biggest review sites for service companies and software products.

On top of reviews, the website provides buyer’s guides to help with evaluating purchase decisions and understanding the products better.

You can get your business listed on the service and manage your reputation and lead generation via your business profile.

20. SourceForge

SourceForge is more than just a review platform but it also includes a great number of software tool reviews.

Reviews on SourceForge can be a valuable addition to your marketing efforts, as the platform hosts over 20 million monthly users.

The platform offers reviews from a more technical perspective as well, which is important for those who need to fit new products as a part of a broad SaaS stack.

21. SoftwareSuggest

SoftwareSuggest is a platform that offers software reviews and free consultation for those who want to find a suitable tool for their needs.

For businesses, getting listed is pricey. However, the service comes with additional services related to marketing and building thought leadership.

If you have an account, make the most out of it by requesting more SoftwareSuggest reviews .

22. Software Advice

Software Advice is another platform where customers can browse software reviews or get personalized recommendations from industry experts.

Make sure your Software Advice reviews are fresh!

GetApp.com lists some of the top-rated software already on its front page.

The platform ranks tools based on different factors, such as value for money or easiness of use.

Start collecting more GetApp reviews to keep your page up-to-date.

24. Sprout24

Sprout24 is a platform where SaaS businesses can purchase product reviews.

The review articles are very thorough and explain the benefits and drawbacks of each product, comparing it with competitors.

If you want to get more visibility for your SaaS brand, Sprout24 might be worth checking out.

But if you are a customer looking for authentic reviews, keep in mind that each article is written by skillful content writers. In addition to Sprout24, you should check out reviews on platforms like G2 and Capterra that host user reviews.

Niche Review Sites for Services

Most business review sites focus on products. But you need reviews for service, too.

You want to know whether the lawyer you hire is reputable, or whether the home renovation team can be trusted.

Here are some review sites that focus on specific services.

Attention! Some of these sites only apply to U.S. local service providers, or are otherwise restricted to local services.

We’ve also dived deeper into contractor review sites for US and EU -based contractors.

Zillow is the leading review site for all things real estate.

Whether you want to buy, finance, sell, rent, or renovate a house, you’ll find recommendations.

Mind that the provided services and listed houses are mostly located in the United States.

If you are a real estate agent or just an average Joe selling a house, collect Zillow reviews to boost your chances of getting a sale.

26. VouchedFor

If you live in the UK and need any advice on finances, VouchedFor is the choice.

You can get advice from vetted and reviewed financial advisors, accountants, or solicitors.

Finance professionals in the UK: make sure you are asking for VouchedFor reviews from your clients!

Avvo helps you find skilled lawyers in your area, but only in the U.S.

You can filter lawyers according to state, city or practice area.

Each person has client reviews and an overall star rating.

28. HomeStars

Canadians, this is for you!

Looking for local professionals for your next home improvement project?

HomeStars offers the best recommendations that help you find the right match, and you can even directly chat with them through the platform.

Professionals, don’t miss out on this customer acquisition channel. Get listed and collect HomeStars reviews as soon as possible.

Angi (which many remember by the name Angie’s List) is a review site that specializes in living and home improvement.

It promotes certified professionals for repairs, exterior and interior design, cleaning, pest control and other services.

The search is personalized for each customer. The website asks a set of questions and offers a solution based on that information.

You get quotes from the businesses and see reviews from the people near you.

30. HomeAdvisor

HomeAdvisor brings together U.S. homeowners and home improvement professionals.

It also provides an additional service True Cost Guide that helps consumers realize the average cost of a project.

As a professional, you should have HomeAdvisor reviews from your happy clients.

WebMD is an online news site for healthcare topics.

It also features a search for the best healthcare providers in your area (in the U.S.)

You can filter what kind of help you need, in which area, what kind of insurance you have, and evaluate practitioners based on reviews.

You can even book an appointment on the spot.

Review Sites For Online Shoppers and Consumers

Online shopping is a wild west full of scammers and crappy quality products.

Authentic customer reviews are the only thing that helps you recognize the good from the bad products.

No surprise here. Amazon has lots and lots of customer reviews for the products that are sold on the platform.

You know how it works: users can give a star rating and a written review for their purchases.

Etsy reviews are only relevant for people selling their products on Etsy.

In Etsy has its own review system and star seller rating, so learning that is key for doing well on the platform.

34. Trustpilot

Trustpilot is also one of the biggest and most important international review sites.

Trustpilot originates from Denmark and is now a global review platform that gets almost  1 million new reviews each month in over 65 countries. The platform is visited by  45 million  people monthly.

If Yelp is most popular in the U.S., Trustpilot is the leader in Europe.

The platform allows businesses to reply to their reviews, which offers a chance to manage the reputation of your business.

35. SiteJabber

SiteJabber is your average review site, but the specialty is a browser extension.

Whenever you search for a business on Google, you see the star rating as based on SiteJabber reviews.

36. Influenster

Infuenster not only collects reviews from online shoppers, but also gives personalized recommendations that help people find new products.

By becoming a member, users can get exclusive offers and samples.

37. Mouthshut

Mouthshut is the largest online review site in India.

It is meant exclusively for Indian brands and consumers, and covers basically all possible products and services.

38. Better Business Bureau

Better Business Bureau (BBB) is a platform that evaluates businesses based on their trustworthiness.

When a business fulfills BBB standards, it is considered a trustworthy business and promoted for consumers.

The site accepts consumer reviews, but it also includes editorial content, like scam alerts.

39. Planet Rate

Planet Rate states that you can review anything. In other words, you can find all kinds of products and services on this review platform.

Consumers can use their Facebook or LinkedIn profile to review brands, which makes the reviews more trustworthy.

By reviewing companies, users get points. After collecting enough points, they can get rewards like gift cards.

There’s a danger here, at least in my opinion. If people can collect prizes by writing as many reviews as possible, how likely are all the reviews genuine? 

Which? is a U.K. based paid service for consumers. 

The website writes product reviews, gives money saving tips and shares practical information.

Users can also chat about current affairs in the U.K.

41. Consumer Reports

Consumer Reports is another paid service for consumers.

The page lists reviews and ratings of all kinds of consumer goods. The admins test the products and give unbiased feedback.

The site also shares advice for consumers regarding everyday topics.

42. Consumer Affairs

Consumer Affairs lists companies by category and recommends their products and services.

You can find lists like “best mortgage lenders” or “best moving companies”, and compare the firms.

They collect reviews from actual consumers and base the listings on people’s opinions.

43. Top Ten Reviews

Top Ten Reviews is an online review site where you can find very detailed information about products.

The content team also publishes How to -articles, top picks and current deals.

Reviews for Reviews

Wait, what?

Yes, there are tools that help you recognize reliable customer reviews.

Reviews can be biased, too. That’s why these solutions help you avoid bad purchase decisions.

44. ReviewMeta

ReviewMeta is a tool for analyzing Amazon reviews.

The tool recognizes unnatural reviews and adjusts the product rating based on what reviews the tool deems as natural.

It is trying to fight against fake or biased reviews made by competitors or friends and family.

45. Fakespot

Fakespot is another review checker that protects people from believing in fake reviews.

It uses AI to identify fake reviews and trustworthy sellers.

Fakespot is available as a Chrome extension and mobile app.

Online Reviews For Apps and Games

Avid gamers and app enthusiasts, this is for you.

See these review websites for different mobile games and apps.

46. 148apps 

148apps features in-depth reviews of newest mobile games.

You can find top lists, tips and guides, and new releases.

47. AppAdvice

AppAdvice lets you know about the latest iOS app releases and recommendations.

48. FeedMyApp

FeedMyApp is a platform where you can find articles and news about new apps.

There are no user reviews, but rather editorial in-depth review articles.

Online Company Reviews

Company reviews are a big factor in employer branding and talent acquisition.

Glassdoor and Indeed are two of the biggest company review sites that help job hunters learn about employers.

If you are an employer, don’t wait until one of your ex-employees writes a bitter review on one of these sites. Be proactive and ask for feedback regularly , so that you can fix any pain points.

49. Glassdoor

Glassdoor is the ultimate website for job hunters.

It is specially aimed at employees to rate their employer, and job hunters to evaluate potential workplaces.

You must register to give reviews, so the chance for spam reviews is low.

Another employer rating service is Indeed.

It works in a similar way to Glassdoor, but the review form includes more questions and easy-to-use checkbox questions.

Social Media Reviews

Social media channels are often not regarded as places to give reviews. 

However, they are an important source of online business reviews.

Especially if you market your business on social media, that’s where customers leave reviews. You can use  social media management tools  to track these reviews and respond when appropriate.

51. Facebook

Facebook’s business pages have the possibility to request reviews , or rather recommendations, from customers.

Customers can either recommend or not recommend your business, and tell others why.

Outside of the official reviews… People also share their experiences and look for the best service providers in local Facebook groups.

Business owners: keep an eye on the groups, too.

Did you know you can also collect more Facebook reviews with a Facebook reviews link ?

If Facebook reviews are important for your niche, focus heavily on getting more regularly!

52. Twitter

Especially for tech companies, Twitter is one of the most important feedback channels.

That’s where influencers and users state their brutally honest opinions about businesses and products. 

53. Instagram

Even though Instagram does not strike as a review website at all, people do share their opinions.

Instagram seems to be by default a place where people share positive reviews and experiences with brands.

If you manage to get these mentions from your customers, you should definitely leverage that in your content strategy.

User generated videos and images are a prime example of effective social proof!

If you use TikTok, you might have noticed that many small businesses and entrepreneurs who are just starting out post about their work.

During the pandemic, we even witnessed some success stories where a TikTok user posted about their crafty creations, and suddenly everyone wanted to order the products.

TikTok does include reviews as well. You can find them in the comments section or as separate videos.

According to research, TikTok is used more and more as a search engine. Close to 10% of Gen Z prefer TikTok as a search engine.

Getting those important UGC videos and reviews to TikTok might be a quick way to generate customers.

55. YouTube

It is no news to brands that even smaller Youtube influencers have an effect on consumers’ opinions.

They send products for Youtubers to review, and “haul” videos are extremely popular. In these videos, usually young girls showcase their recent purchases from an online store.

What would be a more convincing review than a video where you can see for yourself how a product works and what kind of quality it is?

How about Your Own Website?

If you want to make a buying decision easier for your potential clients, consider showcasing reviews on your own website .

With Trustmary, you can import reviews from the top review sites to your own website and create a :

• Facebook reviews widget
• Google reviews widget
• Yelp reviews widget
• G2 reviews widget
• Capterra reviews widget
• TripAdvisor reviews widget

Additionally, you get to collect reviews yourself.

Just use the easy survey builder with made-for-you templates and distribute your form.

After you have imported or collected your customer reviews, showcase them with dynamic and elegant widgets .

Sign up today and see the great results! 👇

This concludes our list of online review sites. If you think the world of business reviews is lacking despite all the options, you have the chance to create your own niche review sites .

Once you do, let us know! 😉

Book your free meeting to learn how you can:

• Automate review collection
• Add reviews to website
• Measure customer satisfaction

With the same tool!

Why You Should Have Online Reviews

Let’s recap a few reasons why you should implement reviews as a part of your marketing strategy.

Consumers Trust Online Reviews

93% of consumers read online reviews before making a purchase decision.

Basically everyone.

Reviews from real customers give a more truthful image of a company than anything the company says.

All-positive reviews are not credible, though.

It’s a known fact that 4.2 through 4.5 is the best average star rating a business can have.

Your Brand Is More Credible

What if you wanted to learn more about a new brand, but you noticed that it has no customer reviews at all?

You would surely be suspicious about its legitimacy.

What kind of business has no reviews? Maybe one that has no customers…

On the other hand, a business who has lots of reviews is clearly popular.

Businesses that have over 200 reviews make twice as much revenue as businesses with less reviews.

Building a strong brand is especially important for SaaS companies, as the buying often takes place without any human interaction. The challenge to build trust in website visitors can be tough one to crack.

Luckily, using reviews allows bringing forward the voice of customer in an easy and trustworthy way.

Reviews prove your credibility and give potential customers insight into not only the intricacies of what your products offer but the quality of your customer service and more. At Wrike, we display customer reviews prominently on our website, in our marketing across social media, and so much more. There’s no wrong channel to use reviews to build credibility – they’re one of the best ways to market our brand. James DeLapa, Director of Digital Marketing, @ Wrike

Improved Search Results

Like mentioned before, having online reviews can help you with search engine optimization and get you better rankings on search engines.

That is because customer reviews are packed with relevant keywords without coming across as keyword stuffing.

Also, when people talk about you online, Google rewards you with better rankings.

Positive Reviews Signal Customer Loyalty

Okay, I admit it: maybe this title is a bit clickbait-y.

Writing one good review does not make someone a loyal customer.

But: Loyal customers are more likely to recommend your brand to others and leave positive reviews.

The most powerful “reviews” are the moments when your happy customers recommend your services to their friends.

Online Reviews Increase Conversions

When you showcase reviews on your website, the potential customers can feel more confident about making a purchase decision.

Imagine you come across a new website and see a great product you would like to try.

If you see someone endorsing the product, you feel encouraged to buy it.

From a business perspective, this means more and faster conversions and more sales.

We at Trustmary have measured the effect. We have noticed that showcasing reviews can increase purchases up to 67% .

Reacting to Reviews

The above statistics show it with numbers. It is important to react to reviews, especially when they are negative.

Even if a customer is unhappy, you still have a chance to win them back if you show that you care about their experience.

Be sure to fix the problems and produce a good experience in the end.

When you do that, you signal to other potential customers that you care about them. It’s also a good tactic to protect your reputation in case of fake negative reviews.

Remember that you are not doing it just for a show. Provide genuinely exceptional customer service even when no one else is watching.

Even if you are collecting reviews privately and you can choose not to showcase negative reviews, you should react to them.

Send a private email to the respondent if possible, and try to solve their problem.

Reacting to positive reviews is a good practice, too.

Show your customers that you appreciate their time and effort by responding with a short and sweet message.

See our tips for responding to negative reviews and responding to positive reviews .

The internet is full of websites and platforms where you can find reviews for businesses.

With Trustmary, you can import reviews from the most important platforms to your own website.

The review widgets help you showcase reviews in a way that does not go unnoticed!

And if you need more reviews , just send automated review forms to your customers.

Sign up for free and see how it works!

Further Reading 

• The Ultimate Guide to Gathering and Using Reviews
• Online Reviews: Statistics That Will Blow Your Mind [2024]
• Online Review Software – Guide to Finding your Match

Where can I find online reviews for businesses?

Online business reviews are everywhere: find the list of 50 sites above!

What are some of the best online review sites?

Google, Facebook, Yelp and TripAdvisor are the most popular online review platforms.

How to find online reviews for local businesses?

Google, Yelp, and TripAdvisor are the largest online reviews sites for local businesses. If you are based in the U.S., check out also OpenTable, Citysearch and Yellow Pages.

What are the best B2B and SaaS review sites?

G2, Capterra, TrustRadius, Finances Online and Compare Camp are review sites that you should definitely check out when looking for a new software tool.

How to get online reviews for my own business website?

By using Trustmary’s review software, you can import reviews that you already have on Google, Facebook, Yelp, Capterra, G2, or TripAdvisor to your own website. You can also collect customer reviews yourself and display reviews with dynamic review widgets. You can even get more Google reviews !

Trustmary team

• Google Reviews
• Facebook Reviews
• Tripadvisor Reviews
• Capterra Reviews
• Yelp Reviews
• Lead Generation Widgets
• Lead Generation Forms
• Lead Generation Pop-ups
• Social Proof Pop-ups
• Testimonial Widgets
• Trustmary AI
• Get Google Reviews
• Get Facebook Reviews
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40 Awesome Review Sites to Fuel Your Business Growth

By Vishal Teckchandani | Sep 8, 2023 | Marketing | 17 min read

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Table of Contents

• Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

• Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
• Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

• Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
• Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
• Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.

• Google Business Profile (formerly Google My Business) [the most popular general review site]
• Yelp (a widely recognized platform for local businesses)
• Facebook Reviews (integrates social feedback with online presence)
• TripAdvisor (for travel-related businesses and attractions)
• Yellow Pages (directory for local businesses)
• Angie's List (trusted source for local service providers)
• Foursquare (combines reviews with location-based features)
• Better Business Bureau (BBB) (focuses on business ethics and trust)
• Citysearch (local guide and business directory )
• Manta (showcases small businesses and services)
• DexKnows (local business directory)
• Superpages (directory for businesses and services)
• Trustpilot (trustworthy platform for various industries)
• Thumbtack (matches customers with service professionals)
• HomeAdvisor (connects homeowners with service providers)
• Zillow (reviews for real estate and property services)
• Healthgrades (reviews for healthcare professionals)
• Avvo (reviews for legal professionals)
• Houzz (reviews for home improvement professionals)
• RateMDs (reviews for medical professionals)
• OpenTable (restaurant reviews and reservations)
• Zocdoc (appointments and reviews for healthcare)
• WeddingWire (reviews for wedding-related services)
• Care.com (reviews for care and service providers)
• Trustpilot (a reliable review platform)
• Vitals (reviews for healthcare professionals)
• G2 Crowd (reviews for software and tech products)
• TestFreaks (product reviews and ratings)
• Fyt (reviews for fitness and wellness professionals)
• Cars.com (reviews for automotive services)
• Groupon (deals and local business reviews)
• DealerRater (reviews for automotive dealerships)
• ConsumerAffairs (reviews for various services)
• Indeed (reviews for job-related services)
• Capterra (reviews for software and tech products)
• Apartments.com (reviews for real estate and rentals)
• HomeStars (reviews for home service professionals)
• Porch (reviews for home services)
• TrustRadius (B2B software reviews)
• WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

1. Google Business Profile (formerly Google My Business)

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

• High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
• Business insights: The platform provides data and insights into how users are interacting with your listing
• Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
• Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
• Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
• Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

• Social engagement: Facilitates direct interactions and personalized responses.
• Broad reach: Connects with a wide audience through social networking.
• Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

• Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
• Detailed reviews: Extensive user-generated reviews provide valuable insights.
• Community impact: Active user base fosters community credibility.
• Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

• Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
• Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
• Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
• Travel niche: Primarily suitable for travel and hospitality businesses.
• Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

• Ethical reputation: Focus on business ethics and trust.
• Accreditation impact: BBB accreditation can boost business reputation.
• North America: Limited to businesses mainly in North America.
• Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

• Consumer trust: Focuses on building consumer trust through verified reviews.
• Wide range of industries: Suitable for a variety of businesses and industries.
• Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
• Paid plans: Some features require subscription in paid plans.
• Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

• Local directory: Provides a platform for local businesses to reach their target audience.
• Trustworthy source: A trusted resource for finding local services.
• Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
• Diverse reviews: Reviews can cover a wide range of industries.
• Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

• E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
• Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
• Product-focused: Reviews tend to be product-centric.
• Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

• Product reviews: Offers in-depth reviews on a wide range of products.
• Consumer insight: Helps buyers make informed decisions based on real user experiences.
• Product-centric: Focuses mainly on product reviews.
• Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

• Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
• Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
• Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

• Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
• Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
• Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
• Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
• Specialized: Primarily beneficial for healthcare professionals.
• Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

• Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
• Certified professionals: Highlights certified trainers for quality assurance.
• Fitness industry: Relevant primarily for fitness and wellness professionals.
• Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

• Service focus: Specializes in home and local service providers.
• Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
• Membership fee: Requires consumers to pay for membership to access reviews.
• Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

• Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
• Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
• Market trends: Provides insights into software trends and user satisfaction.
• Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

• Diverse software categories: Offers reviews for a wide array of software categories.
• User-generated content: Empowers users to share genuine feedback and experiences.
• Easy comparisons: Allows side-by-side comparisons of software features and pricing.
• Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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19 Employer Review Sites to Put on Your Radar

A great way to monitor (and display) your employer brand is through reviews from candidates and employees. To help you bolster your reputation, review our list of top employer review sites.

Updated July 2, 2022

What’s it like to work at this company from an employee’s perspective?

The answer to this simple question can make or break a candidate’s decision to work at your company, as 82% of candidates now consider employer brand and reputation before applying to a job — a 7% increase in the past five years.

This is why making an exerted effort to build and maintain a positive employer review reputation is more essential than ever to attract top talent to your workplace, especially in today’s competitive labor market. 

The good news is that today’s employers are spoiled with options for employer review sites, which cater to every demographic, location, industry, geography and virtually every other characteristic you can think of. 

While you don’t have to stress about up-keeping every single one, the more you familiarize yourself with possible options, and the more you can experiment and hone in the ones most relevant to your target talent audience, the more effective your reputation strategy will be. 

With that said, here are 19 employer review sites to worth checking out!

19 employer review sites to put on your radar

Blind : Not officially a review site per se, but still worth paying attention to conversations on this mobile app. Blind provides anonymous users from the U.S. and South Korea with a platform to talk about their experiences working for different employers and industries. Once enough users sign up from a company, a channel opens up in the app where you can anonymously discuss your workplace with co-workers – which could offer some strong insight into how your employer brand is perceived internally.

Career Bliss : A site with millions of employee reviews that focus on areas like job satisfaction, employee happiness and salary to provide a “Bliss score.” They’re also a job board with 3.5 million listings. Career Bliss describes their top demographic as “influential experienced professionals,” between the ages of 35 to 54, making upwards of $100,000 per year. Career Bliss is composed completely of user-generated content – so you can buy ads here, but you can’t claim or make updates to a company profile.

Comparably : Founded in 2015, Comparably presents an ultra-detailed breakdown of culture and compensation info gathered from employee reviews. The site, which raised $7.5 million in venture capital in 2017, offers a slick user experience and more employer stats than any other review site we’ve seen. Comparably also sets themselves apart by letting employers get in touch directly with candidates who express interest through the platform.

Fairygodboss : A review site that spotlights women’s perspectives on their employers. They’re growing quickly – Fairygodboss reached 1 million unique visitors in January 2018. In addition to reviews, the site provides career information and advice, discussion boards and job listings. Employers can sponsor discussion topics and purchase a branded profile.

Glassdoor : The most popular review site in the U.S., Glassdoor has 114 million+ employer reviews and more than 62 million monthly site visitors. Glassdoor offers employer branding and sponsored job services to get your company in front of talent. 

Indeed : Often considered first as the world’s largest job board, Indeed attracts more than 250 million monthly site visitors. Likely in response to Google for Jobs, Indeed has improved some of their secondary offerings and now offers an attractive “Company Reviews” section on their site. Company reviews are linked to profiles, so anyone looking at one of your company’s jobs can see what employees have to say about their experience.

InHerSight : Like Fairygodboss, this employer review site is intended for women to leave reviews about their employment experiences. While this platform is very new (they have less than 10 employees at present), it has a lot of potential for growth because of a smooth user experience and great features for candidates. Users create profiles and select the things that matter most to them in an employment experience. Recommended jobs are then matched and delivered directly to candidates.

Ivy Exec: If you’re trying to attract c-suite talent, Ivy Exec is a great employer review site to consider. It offers company profile pages, recent and authentic employee reviews and ratings and in-depth looks at areas that executive candidates care about most.

Job Advisor : An Australian employer review site that launched in 2012. Employers can create visually appealing pages to show off their brand in the Australian market.

Jobcase : A social media platform dedicated to empowering the American workforce. The site offers discussion boards, company reviews, user profiles, coworker ‘praises’ and jobs. The reviews section of their site is pretty inactive so far; however, they claim to have a membership of 70 million+ American users because their technology has powered hundreds of job sites since 2009. Jobcase also received $7 million in venture capital funding in 2017, so they’re worth keeping an eye on!

Rank My Internship : A Canadian anonymous review site for students and recent grads to rate their experiences interning for companies in Canada. Rank My Internship is also integrated with a popular intern and co-op job board in Canada, jobpostings.ca .

Ratemyemployer: Ratemyemployer caters to Canadian employees and employers. Employees can leave in-depth reviews ranging from 1-5 stars on a number of hot-button areas including “Stress”, “Business model, vision and strategy” and “Feedback”. 

SEEK : Founded in 1997, SEEK is the top job board in Australia and is also popular in many other APAC locations. The site receives more than 450 million visitors each month and now offers a “Company Reviews” section on their site.

The Job Crowd : An anonymous employer review and early career advice site for new graduates in the UK. The site markets itself as the “TripAdvisor for jobs” and receives millions of visitors per year.

Vault : Vault is a career resource site that encourages employer reviews, internship reviews as well as reviews about academic institutions. They also offer career advice for various professions and industries with the aim of helping professionals and students at each stage of their career journey. Vault has 2.5 million subscribers and offers a range of content marketing campaigns so employers can reach students and professionals with targeted messaging.

Xing : Is a professional social media site that’s particularly popular in Germany, Austria and Switzerland. Comparable to LinkedIn, the site pulls in Kununu reviews and displays them front and center on company pages. A fun fact is that Xing has also owned Kununu, Europe’s #1 employer review site, since 2013.

Lesser known (but equally important) employer review sites 

There are also a number of sites that, while not specifically created for employer reviews, are being used as sources of employer information by employees. With this in mind, it can be worth monitoring and responding to employees on:

Reddit: There is a subreddit for almost every topic imaginable on Reddit. Even if your company doesn’t have a dedicated subreddit, you may find that it comes up in relevant industry or job-related subreddits, where you can join the conversation and do your part to contribute to the narrative about your employer brand. 

Quora: If you search your company name on these platforms, you may find that employees and candidates are asking questions about you. Or, you may find that you’re being mentioned in answers to questions. Either way, Quora is another platform worth mentioning. 

Social media: Combing through comments on your content, or mentions in other places around social media, you’ll likely find comments, questions, concerns and straight out reviews by employees and candidates. You can keep track of these mentions manually, or with the help of a social listening tool like Hootsuite .

Pro Tips for Managing Your Employer Reputation

Now that you know where to look, let’s take a look at some pro tips you can use to help you manage your employer reputation effectively:

• Set a regular checking cadence : Check back weekly or monthly to see what new mentions and reviews are popping up to make sure nothing falls through the cracks.
• Set up in-platform notifications: To really make sure you’re staying part of the conversation, and be able to promptly respond, you can set up in-platform notifications. Many platforms support this by themselves, such as LinkedIn, but you can also use 3rd-party tools like Hootsuite. 
• Monitor your top employer review sites: What employer review site is producing the most traffic to your careers site? You can look to Google Analytics to find this answer and hone in on the sites your candidates are frequenting the most. You can also keep track of the number of reviews across platforms to figure this out as well. 
• Respond to negative reviews as much as positive ones: It might be tempting to ignore negative reviews but this does more harm than good. Candidates appreciate when you acknowledge challenge areas at your company, and responding to criticism, especially in a way that explains how you plan to fix it, is helpful for yoru employer brand. 
• Repurpose positive reviews and workplace awards as employer brand content: Did an employee leave an especially glowing review on Glassdoor? Repurpose it into a quote and share it across your socials and in your talent network! Similarly, if you win an award like “Best Workplace for Women”, make sure to place the award on your careers site, post it on social and share it across as many other places as possible.
• Use company updates on Glassdoor: Take advantage of Glassdoor’s blogging functionality to post about updates in your company that you think your candidates would care about. This could be an achievement by one of your employee resource groups, a DEI initiative you plan to pursue or a profile piece about one of your employees. All of this can work with regular reviews left on your profile to strengthen your employer brand.
• Ask for feedback: Whether to existing employees or candidates currently interviewing with you, try asking them to leave a review with their honest feedback. For example, you can create a trackable link with a tool like Rally Inside leading to your Glassdoor profile, include it in your talent newsletter and ask people to leave a review. This way, you can take a more proactive approach to generate reviews rather than waiting around and hoping for the best. You can start tracking on a regular basis how many people you’re asking for feedback and correlate this with the number of reviews you’re actually receiving. Once a site gets enough traffic and attention from your target audience, it’s a good time to develop a strategy for how to respond and engage with reviews to manage your employer reputation on the platform.

Using the employer review sites above, and the pro tips outlined here, you can get started building or strengthening an employer reputation campaign today!

For more ways to strengthen your employer brand and attract today’s and tomorrow’s talent, check out our Ideabook, 8 Ways to Prepare for Tomorrow’s Talent !

About the Author

Sam Elsley is the Content Marketing Specialist at Rally Recruitment Marketing and a regular contributor to the Rally blog.

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You're advancing to the next stage of the hiring process and wondering what it would be like to be a successful candidate and work for the company. The good news is that there are ways for you to learn about the organization's culture thanks to the World Wide Web.

You can learn first-hand from employees currently working for the company or who are past employees. Some sites have rankings based on various categories, such as the best companies that practice diversity or the best companies for jobs in particular industries.

1. Legacy.Vault.com

Legacy.Vault.com is a site where you can investigate companies under four main categories: accounting firms, investment banks, consulting firms, and law firms. Depending on the company, you can find an overview of the company at a minimum. With the sites under the four main categories, you can learn about company rankings in relevant categories and, in some cases, see employee survey results and why you would want to work with the company.

For companies that fall outside the four main categories, you can access an overview of the company and see available employment programs such as summer internships. Legacy.Vault.com has been providing detailed information on what it's like to work for a particular profession, company, or industry, helping you place yourself in a position to create the career of your dreams.

In addition to company rankings and employee reviews, Legacy.Vault.com also provides industry guides with topics such as internship guides and how to improve your behavioral interview skills, to name a few. If you're interested in learning about other sites where you can research companies, you might want to check out the best websites to know about your potential employers .

2. FairyGodBoss

FairyGodBoss claims to be the largest woman-focused career community. Individuals submit reviews ranking companies on a scale from one to five stars. The company's mission is to help women in their community by providing a safe, inclusive environment and free resources for women who are highly motivated to connect with other career-minded women.

The reviews you find on the site can help women discover difficult-to-find information about how an organization treats its female employees. You can find the top 30 lists for the best company, technology company, finance company, company CEOs, consulting, and 2021. If you're looking to navigate public spaces safely, you may be interested in learning how the SafeUP app is helping women feel safer in public spaces .

3. Built In

Developers created Built In in 2011 as a social network and blogging platform. Since then, they have reinvented how talented people find their professional purpose by creating a vision of connecting the world through a shared human need for meaning and a passion for technology.

Through Built In, employers have an opportunity to tell their story, and people in the industry can join communities, connecting via their shared values and passion. The site is the best place for job seekers in technology to learn about the industry, carve out futures at organizations they believe in, and build connections with millions of fellow technology professionals.

With Built In, you can access employees that work for the company you're interested in and ask questions to learn about the company culture and work environment. If you're a recent graduate, you might be interested in learning about the lucrative technology careers for IT graduates .

4. GreatPlacetoWork.com

GreatPlacetoWork.com offers employee surveys, certification, and recognition for employers. To qualify to be on one of GreatPlacestoWork.com's lists:

• The organization must be in the United States.
• Have at least ten full-time and/or part-time employees.
• Be GreatPlacetoWork.com certified as of the list application deadline.

To become GreatPlacetoWork.com certified, an organization must survey its employees using the site's flagship assessment, the Trust Index, and complete a culture summary. An organization may require more than 50 employees to qualify for some lists.

GreatPlacetoWork.com selects the best workplaces using its "For All model" and methodology to evaluate its pool of Great Place to Work-certified companies. Great Place to Work recognizes the top-performing companies as the best workplaces.

5. Ivey Exec

If you're looking for an executive-level position, you should look at Ivey Exec. The company markets itself as "your source for executive-level jobs and career support." The website provides authentic and recent employee reviews, ratings, and company profiles. You can also get an in-depth view of areas that matter to fellow C-level colleagues.

You can search for companies by industry on the site or look for a specific company. Ivey Exec has a few preselected lists that you may be interested in checking out if you're looking for an executive-level position:

• Best Reviewed Companies
• Top Companies for Compensation
• Top Companies for Culture
• Women-Led Businesses
• Editor's Picks
• Companies Hiring

The site offers you the chance to get an idea of what it's like to work as an executive at a particular company with real-world experience from someone who's lived it. Ivey Exec wants you to have access to the information you need to make informed decisions about the future of your career.

The creators of JobCase developed the social media platform to help empower the U.S. workforce. The site features user profiles, co-worker praises, jobs, company reviews, and discussion boards. The company claims to have over 130 million users and over 20 million unique monthly visitors. The site empowers job-seekers in three ways: advocacy, job search tools, and community.

The discussion board is a Q&A style, where members share what it's like to work at a particular company. You can also connect with current employees at a company via social media to have off-the-record conversations to learn more about their experiences.

Find a Job Where You Can Be Happy

Before you accept a job offer, you want to be sure that you will be happy with your choice. Do as much research as possible about the potential employer to learn if you're a good match with the organization's culture. You may be pleasantly surprised to learn about the experiences of others working at a company you're interested in.

Since we spend most of our waking hours at our job, we should ensure we work in a culture and environment that aligns with our values and beliefs. If you're currently unhappy at work, you may be interested in learning how you can find happiness.

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June 2, 2021

19 Business Review Sites for Improving Your Brand Visibility

The Importance of Getting Listed on Business Review Sites

General business review sites, healthcare review sites, restaurant and food service business review sites, hotel and travel business review sites, automotive review sites, other popular business review sites.

Getting listed on the right business review sites is one of the most effective ways to improve your brand presence, boost local SEO performance, and acquire new customers.

That’s because online reviews — more so than traditional marketing and sales messages — heavily influence consumers’ purchase decisions. According to customer reviews research:

• 92.4% of consumers use reviews to guide most of their ordinary purchase decisions.
• 94% of consumers said a negative review convinced them to avoid a business.
• 4 in 5 consumers will reverse a decision after reading negative reviews.
• 25% of consumers only trust reviews as much as personal recommendations if there are multiple reviews to read.
• 53% of Internet users typically visit a business within 48 hours of performing a local search. Photos (24%), reviews (21%), and position on local search engine results pages (SERPs) are the three things they considered “most important.”

33% of diners wouldn’t eat in a place with a restaurant star rating of fewer than 4 out of 5 stars.

Getting your business locations listed on the best review sites not only helps improve your brand presence in search results. It also increases your brand’s visibility to new customers, which leads to more website or store visits and sales.

This isn’t to mention the huge reputational benefit of having customers talk about your brand. Positive reviews are like thank-you cards the whole world can see. 

Keep in mind, though, that planting your business’s flags on all the possible existing business review sites and online directories is not the most effective strategy. The majority of new business comes from only a handful of the best review sites. Brands need to differentiate themselves by proactively managing their presence on these top sites, and not by getting listed on every single directory.

For enterprise-level organizations with tens or hundreds of business locations, implementing a local listing management solution is often a helpful way to improve search performance and acquire new customers. 

However, if you’re just getting started with listing your company on business review sites or with creating an online review management strategy, you can use this updated guide to identify where your brand should have a presence.

Take the guesswork out of your strategy. Instantly generate your brand's online Reputation Scorecard, complete with review highlights, ratings, keyword trends and more.

These review sites are not industry-specific. At the very least, you should create claim your company’s business listings on these sites because they influence buyers, hold strong domain authority, and boost search engine rankings. 

Google / Google Maps / Google My Business

Apart from being a search engine giant, Google also happens to be one of the best review sites because of products like Google Search and Google Maps, which display business information alongside Google reviews and ratings.  

• Google Maps itself has approximately a 70% market share . 
• Based on ReviewTrackers data , Google also holds 73% of all reviews posted online.  
• 63.6% of consumers check reviews on Google alone before they visit a business.

You can claim or list business locations using Google My Business , a dashboard that streamlines the management of business information across multiple Google sites, services, and products.

Here’s a step-by-step guide:

• Visit https://www.google.com/business/ to sign in or create a Google account for a business.

• Once logged in, you can search for a listing by typing the business name and address in the search box. Results will appear in a list as well as on the map.
• If none of the results match your business, you can click “Add Your Business.” You will then choose the business type: storefront (restaurants, hotels, etc.), service area (taxi service, delivery, etc.), or brand (products, brands, causes, etc.).
• The next step is learning how to use the Google verify my business feature. The verification code will be mailed to you – this takes one to two weeks – and once you’ve entered the code into your account, you’ll finally be able to start managing your local business information on Google.

• If a business has ten or more locations, you can sign in to your account and add them all at once using the bulk upload tool. See our guide to bulk Google My Business uploads to learn more.

Facebook is a top platform for companies hoping to build and enhance their social media presence. With a Facebook business Page , brands can connect with consumers, share news and announcements, and set up Call to Action buttons that drive engagement.

The social media company also added Facebook reviews or (later re-branded as) Recommendations, a feature that allows users to review and recommend (or not) local businesses. Recommendations and reviews on Facebook continue to be increasingly crucial in influencing the purchase decisions of consumers.

• To manage a Facebook page that includes Recommendations, you have to select Local Business or Place as your category. Please keep in mind that not all Facebook pages can enable and display recommendations, reviews, and ratings.
• Once you select a category, you’ll have to submit business information, such as the page’s secondary category, the business or place name, address, and phone number. Make sure that the information provided is complete, correct, and up-to-date.
• To make sure that your Facebook page is review- and recommendations-ready, you have to choose Local Business as your page category, which means that you’ll also have to specify a physical address or location. You then have the option to narrow this page category down to, say, a restaurant, a café, a hotel, a hospital or healthcare facility.

To change your page’s category to Local Business:

• Go to the About tab on your Facebook Page and click Page Info.
• Select Local Business as the page Category.
• Select a more specific category such as restaurant or café.
• Save the changes.

To add your business’ physical address or location:

• Click Page Info on the About tab of your Facebook Page.
• Click Address to enter your business’ physical address, and fine-tune your location by dragging the pin on the map.
• Check the box next to Show map and check-ins.

Read this guide for detailed information on Facebook reviews and how to set them up on your Page.

Founded in 2004, San Francisco-based Yelp has collected approximately 214 million crowd-sourced reviews of businesses and companies in a wide range of categories — from restaurants and hotels to dentists, boutiques, and mechanics.

Studies have shown that 82% of Yelp users visit the site when preparing to spend money. Also, 93% of Yelp users go on to make purchases at the business they looked up and researched on the site.

You can use the Yelp for Business dashboard to manage and respond to reviews. You can also read ReviewTrackers’ guide to claiming your business page on Yelp . Before you create a Yelp business profile, make sure that another user hasn’t already added the business. Once that’s confirmed, visit https://biz.yelp.com/claiming .

• Click on the “Claim my Business” button.

• Yelp will prompt you to enter the name of the business and its geographical location. For added accuracy, or if the business is part of a chain, enter the specific street address.
• Yelp will show you a list of businesses with similar names to help you see if a listing already exists.
• If a listing exists, click on it and you will be prompted to follow additional steps to claim it and validate the claim.
• If the listing is not available, you’ll be asked to add the business to Yelp. Yelp validates the business entry through email.

• Once you receive the validation email, you will be able to access the full Yelp profile.

Tripadvisor

Tripadvisor describes itself as the world’s biggest travel site, and it’s hard to disagree. Founded in 2000, the travel planning and booking site has collected over 350 million customer reviews and opinions covering more than 6.5 million accommodations, restaurants, and attractions. It also generates 340 million unique visits per month, operates in 48 markets worldwide, and operates other travel media brands, including BookingBuddy, Oyster, SeatGuru, Viator, and VirtualTourist.

According to World Travel Market, Tripadvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning.

Don’t get the wrong idea: while Tripadvisor is a great platform for hotels, it isn’t just for hotels. The review website also offers reviews and ratings of restaurants, tourist attractions, tour operators, theme parks and entertainment attractions, museums, landmarks, and other types of businesses that cater to travelers.

Claiming a business on Tripadvisor allows you to connect with customers and travelers from all over the world, and generate unique new opportunities to build your brand, acquire new customers, and grow the business.

Here’s how to claim your Tripadvisor listing.

• Go to the Tripadvisor owners page and click on the “Claim Your Listing” button on the navigation toolbar.

• You can create a new Tripadvisor for Business account with an email address or with an existing set of Google or Facebook credentials.
• If your business doesn’t appear in the search box of the “Claim Your Listing” page, you may add a new listing by filling out the form at https://www.tripadvisor.com/GetListedNew .

• Once you find your business, you may connect it with your Google or Facebook account.
• You have two options for verifying ownership of your Tripadvisor listing: phone or credit card. Choose one of the options to confirm your identity.

For more information, check out our guide to using Tripadvisor for business .

Healthcare is an industry where reviews and ratings can heavily influence patients’ decisions. Whether you’re a solo practitioner, an exec representing a hospital or healthcare network, a multi-location practice with tens or hundreds of clinics and offices, or a marketing agency specializing in serving healthcare clients, these healthcare review websites should be on top of your list.

Healthgrades

Along with Yelp, Healthgrades ranks as one of today’s most trusted doctor review sites . Nearly 1 million people a day rely on Healthgrades to research, compare, and connect with physicians and other healthcare professionals.

You can claim and update your free profile on Healthgrades by registering on the site and visiting the signup page . The site also has sponsored programs for providers who want to promote their practice. Those managing or marketing a hospital or another healthcare facility can also check out Healthgrades’ solutions suite to drive growth, increase engagement, boost patient acquisition , and improve clinical performance.

Those claiming a listing on Healthgrades for free can follow the steps below:

• Visiting the signup page . 

• Enter the name of the medical provider and their location then click on the “Get Started” button.
• If you can’t find your name or your provider’s name, contact Healthgrades .

Vitals.com is home to over 1 million doctor, dentist, and medical facility profiles and more than 9 million reviews and ratings. Vitals’ database allows users to search by specialty, name, location, condition, and insurance.

Those with a Vitals profile can manage and edit their business information, including display name, practice address, specialties and expertise, and education and awards. A Vitals profile also allows medical professionals to respond to reviews.

To claim a listing on Vitals:

• Navigate to the signup page .

• Complete the form and agree to the terms of service and privacy policy.
• Click on “Claim Your Listing”

For more information, check out the blog post on how to manage your Vitals reviews .

RateMDs is home to over 2 million patient reviews and ratings, as well as current health trends coverage and medical specialties information.

Doctors and healthcare providers are listed on RateMDs for free. Claim an account by clicking on the “Claim Doctor Profile” button on the RateMDs home page. You can also contact RateMDs to remove out-of-date or fake listings.

Here’s a step-by-step guide to creating or claiming your business listing on RateMDs.

Click on the “Claim Doctor Profile” link on the RateMDs home page.

• Enter the name of your practice and its city then click “Get started.”

Doctor.com is a platform that lets health professionals tap into multiple healthcare networks. The Doctor.com network has an audience of about 30 million people each month and incorporates data from popular business review sites like Google, Yelp, Bing, Vitals, and Healthline.

Signing up for Doctor.com provides visibility on sites across its network and access to review generation tools, a Showcase Page, and experienced consultants.

Here’s how to add a listing on Doctor.com:

• Visit https://www.doctor.com/solutions/listing-accuracy . 
• Scroll to the bottom of the page and click “Book a Demo.”

In today’s digital age, diners quickly become online critics on restaurant review websites. With their words, they’re making personal recommendations not only to their friends and family but to the whole world.

By getting listed on review websites listed below, you can expand your brand’s digital footprint and position your restaurant locations to drive more traffic, reservations, orders, and deliveries. For a more comprehensive list, be sure to read our updated guide on restaurant review sites . 

OpenTable, a San Francisco-based website, lists over 40,000 restaurants worldwide, and 21 million monthly users find a new place to eat thanks to the OpenTable platform. Here’s how to add a new restaurant to the website.

• Visit OpenTable’s special website for restaurateurs .

• Your first and last name
• Email address
• Phone number
• Restaurant name
• Restaurant location (city, state/province, zip/postal code, country)

• After filling out the form, OpenTable will contact you via phone or email to “provide information about OpenTable’s products and services.”
• Instead of filling out the form, you can also opt to call the company directly at (866) 951-7154.

Grubbub, Eat24, and MenuPages

Chicago-based Grubhub is an online and mobile food ordering and delivery platform that connects diners with local restaurants. The company also owns Eat24 and MenuPages. 

To add your restaurants to these business review sites, you’ll have to sign up directly on the Grubhub website.

• Navigate to https://get.grubhub.com/join .

• Fill out the form and enter your name, email, phone number, restaurant name, and restaurant location. Then click “Get started.”
• A sales representative will contact you as soon as possible.

Online reviews are shaking up the hotel, travel, and hospitality industry. In a world where consumers are exposed to a seemingly unlimited number of travel and recreation solutions, what others say about a property or operator, or how they rate their experience on review websites can spell the difference between a brand and its competition.

Booking.com

Booking.com aims to offer the best prices for any type of property, from small, family-run bed and breakfasts to executive apartments and five-star luxury suites. Booking.com also publishes verified guest reviews to accompany its listings.

When you create your business listing, you’ll have to add your property details, photos, and payment policies during registration. Here’s a step-by-step guide:

• Click on “List your property” on the top-right corner of the home page .

• Complete the form and click “Get Started” to continue the listing process.

Expedia, Hotels.com, Travelocity, and Orbitz

Expedia is one of the most well-known travel brands online, with several travel sites to its name, including Expedia.com, Hotels.com, Travelocity, Orbitz, Hotwire.com, Trivago, Egencia (formerly Expedia Corporate Travel), Venere, Expedia Local Expert, Classic Vacations, Expedia CruiseShipCenters, and eLong.

Expedia.com, Travelocity, and Hotels.com function as accommodation booking services that also serve up online reviews and ratings for information-seeking travelers.

• Go to the Expedia Lodging Partner Services home page and click on the “List your property” button on the top-right corner of the page.

• You will go to another page where you have to fill out a form. In addition to a full name, email address, and phone number. You will also have to tell Expedia the number of properties you plan to add that have different addresses.

The automotive industry is in the midst of an exciting transformation. Sales-oriented corporations are taking a backseat to tech innovators and customer experience leaders. With a wide range of channels generating a wealth of customer data, organizations that listen to the Voice of the Customer on channels like business review sites and social media are the ones that will be able to truly understand customer needs and desires.

Cars.com and DealerRater

Owned by DealerRater, Cars.com is one of the most popular review websites for car buyers and dealerships. Apart from dealership reviews, it also offers comprehensive automotive information for shoppers in the form of price comparison tools, inventory search, auto loan calculators, expert opinions, photo galleries, and a large new and used car inventory.

DealerRater is an automotive review site that has more than 1.5 million reviews, and a sophisticated process that ensures every review is written by a real person with a real-life automotive shopping experience. DealerRater reviews are organized based on the level of customer service, quality of work, friendliness, price, and overall customer experience.

Planting your flag on Cars.com or DealerRater is easy. The first option is to sign up for Basic Listing access.

• A Basic Listing account is a free account that allows you to claim your dealership listing on DealerRater and utilize features like the ability to respond publicly to reviews, update your dealership listing and contact information, and even tag employees on reviews.
• From the DealerRater home page, click “Are You a Dealer?” in the upper-right corner of the page. (If your dealership is located in Canada, make sure you access this page from DealerRater.ca.)

• This will take you to DealerRater’s Dealers page. Scroll to the bottom of the page, and click “Claim Your Dealership Now”.
• Enter the name of Your Dealership in the pop-up window which will open, and click the auto-fill listing for your dealership when it is displayed.

• Enter your contact information (first and last name, job title, and email address) in the spaces provided.
• Note that DealerRater will ask you to claim your listing with an account registered to your dealership email address. If you do not have access to an email address under your dealership’s domain, you will have to provide DealerRater with a contact at the dealership who can authorize your access.
• Click “Claim This Dealership” to submit your request. Your request will be routed to DealerRater’s Client Services Team, and you should receive notification that your request has been processed within 2 business days.

The second option for claiming your business on DealerRater is by signing up for DealerRater Connections. A paid service, DealerRater Connections helps your dealership engage with potential customers, monitor your presence across the web, and promote your reviews, employees, and reputation across major search engines and automotive sites.

DealerRater Connections gives you access to extra features like the ability to start asking for reviews more easily with DealerRater’s LotShot tool, syndicate customer reviews to a network of millions, display your reviews in one place with an enhanced testimonial feed, allow shoppers to pre-select their salesperson, and make your listing stand out with premium ad placement.

The number of business review sites continues to grow. There is no shortage of sites that focus on specific industries, ranging from banking and financial services to real estate, senior housing, legal services, and automotive.

Employers have to do more to stand out for job applicants, and that starts with claiming a Glassdoor business page. Job applicants are looking for a new job in the same way a consumer looks for a new product, and that means looking at reviews.

• The first step is to visit the Glassdoor for Employers website . Clicking on the green “Sign Up” button will take you to a page where you can fill out a form for a free employer account .
• Glassdoor’s form asks you to fill out basic information such as your first, last, and company names. You’ll also need to put in your job title, the number of open jobs available at your office, a work email address, and a password for the profile. You also have to check a box, which confirms that you are a representative of your company’s HR, recruiting, marketing, or PR departments.

• You’ll also have to fill out some additional fields on the following page before the application is sent to Glassdoor’s Content and Community team for final verification. The overall process can take up to a maximum of 3 business days.

For more information, read our guide to using Glassdoor for employers .

SeniorAdvisor

SeniorAdvisor.com features trusted reviews and advice on local senior living communities, providing the information users need to make an informed decision.

• Those without a SeniorAdvisor business account can get one by filling out the form on the sign-up page .

• With a business account created, click on the blue “Claim this Profile” link that sends a claim request to SeniorAdvisor.com. You will be notified via email within 1-2 business days once the request is approved.
• Complete the form that appears, then click “Schedule my demo now.”

Zillow’s database includes information on 110 million US homes, complete with online reviews and ratings of real estate pros and firms.

To claim your listing, you will have to create an account and click the “I am a landlord or industry professional” box to create a profile. From there, you will need to fill out additional information such as your professional type and contact information. According to Zillow, real estate agents will need to make sure that ” the email addresses of your Zillow profile and the listing must be the same.” This is because Zillow listings are syndicated by various listing feed providers, which makes it easy for information to sync across all listings.

• Navigate to Zillow’s new account page .
• Add your email address and create a password. Then click on the “I am a landlord or industry professional” box.

• Selection your profession and add details about your name, ZIP code, and contact information.
• Click “Continue” to finish the process.

Avvo allows private parties to ask for legal advice on the phone, or online at a very low cost. Users can do it for free by asking for advice on the Q&A forum.

Avvo displays about 97% of all practicing attorneys in the United States, and it uses a proprietary algorithm that rates attorneys on a scale of 0 – 10 through customer-generated reviews and ratings based on data pulled from public records, bar associations, regulatory agencies, and court records.

With over 6 million unique visitors every month, Avvo is the place to be to connect with high-value legal leads and prospective clients.

• Navigate to the Avvo “Claim your profile” page and enter a lawyer’s full name, city, state, and zip code.

• Depending on the results, you can have one of two options: create a profile from scratch, or locate the existing profile within the Avvo directory and claim it. If the lawyer in question passed the bar and was practicing for at least one year, then chances are high that Avvo automatically created a professional profile.
• There are up to four different options available to verify your identity and claim your profile: LinkedIn, Facebook, Email, or Phone. Follow all directions during the verification process to complete the claim.
• If for some reason you don’t have a profile yet, then you will have to follow these steps: using the “claim your profile” page, go to the listing of lawyers with names similar to yours.
• Those that don’t have an existing profile can scroll to the bottom of the page of listings to find an option to create a new profile. You will need to fill out basic personal and professional information that includes your license to practice and states where you are a member of the bar. You will also need to indicate if you are currently under any disciplinary action.
• You can finish claiming by creating a username or by logging in with a  Facebook, Twitter, Google, or LinkedIn account.

Lawyers.com

Lawyers.com provides consumers with legal information, and the ability to search for lawyer reviews by location or expertise. The site collects both client ratings and peer ratings, which appear on every listing. Over 34 million people search for legal assistance and legal services on Lawyers.com every year.

To create or manage the information on your business listing on Lawyers.com, you will have to create a profile on the Martindale Legal Marketing Network .

Final Thoughts

Once you have your listings claimed and set up, you should continue to proactively manage your brand presence on these business review sites. Not only will this help your company stand out from the competition; it should also improve your search visibility, boost your customer acquisition strategy, and drive more conversions.

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Charlie Darling reviewed Pockit

“If I could give this company zero stars then I would so yesterday I was locked out of my account and said it has been suspended and I need to verify myself so I...”

Abdullah Omar reviewed HalalBooking

“Good Service ”

Tori Moore reviewed Eyebuydirect

“Easy and convent ”

Sheila Chapman Funge reviewed Zenco Legal Ltd

“Last year, I telephoned this company to request details for Power of Attourney and how to go about it. Not realising it could all be done online. However, th...”

Andrew Mason reviewed O2

“Why do these sites insist you select at least one star???? Certainly not worth it. Reading all the negative messages below it's clear I'm not the only one frus...”

Joanna Alexandrou reviewed Vodafone UK

“Tausifur was excellent”

Mumbua Muthoka reviewed GCLoot

“I'll review after using it”

Kay reviewed Emplas

“Many Thanks to the Emplas team of drivers that delivered our frames & glass last Tuesday. What a great team & an asset to Emplas. They turned up on time in a...”

Donna Ross reviewed Deliveroo

“Overall delivery in Singapore is great. Deliveroo is not. They let food sit at the restaurant and the arrival tile is a loving target - never earlier even when ...”

Vlado Tomašević reviewed Packsify.com

“TLDR: Works as advertised ”

Maheswara Reddy reviewed Pastest

“reliable and close to exam ”

Laura Blackford reviewed Parkingappealsgroup

“First time using this service and I’m sure it won’t be the last I had sent them over a parking ticket I received which was £100!!! Gave them the background in...”

Ieva reviewed Première Avenue

“Placed the order yesterday, got today (within Europe). If you want to receive your Goods as soon as possible, please, use DHL EXPRESS. Well/safe packed. Got s...”

Tripti Jain reviewed pluntx

“Very good store for electronic goods”

Graham Cuthbert reviewed Blacks

“Great service, friendly and helpful.”

sharon emmett reviewed vidaXL

“the delivered product was covered in cobwebs, smelled of mould/damp and required cleaning, sanding down (as it would have destroyed any clothing item) and refi...”

Anastassia Delikari reviewed IKEA

“AFTER A WHOLE MONTH MY ORDER NEVER REACHED ITS DESTINATION AND IKEA CANNOT CONFIRM IF AND WHEN IT WILL ARRIVE. I HAD TO CANCEL IT. NOT HONEST AND NOT PROFESSI...”

Jason Minton reviewed Toolstation

“Excellent company good friendly sevice”

Omolola Ojo reviewed Surveylama

“Am new here so am here to make some money ”

Rodrigue Mbokuba reviewed Accident Claims UK

“I would like to thank JF Law for the work well done, from day 1 up to the last day I received my compensation. Mr Christopher was great and very professional, a...”

Maya Looker reviewed TeePublic

“I ordered a print as a gift for someone. The print that came was extremely pixelated which I understand happens with larger sized images. I tried to exchange fo...”

Patricia Milton-Gorvie reviewed Foxtons

“Excellent service by Yasmine Koomson-Gyasi”

Tanha Islam reviewed Superdrug

“Nice service from noushaba ilford high road”

Abbi Eisenberg reviewed TruTravels

“It was super organised and fun. My tour guide Hul was really amazing, he was so knowledgeable of the history and the local culture. He was upbeat, fun and smile...”

Loes Verlaak reviewed ASADLIE

“Very happy with my Pascal coat! The quality and construction of the coat is very well done. The coat has a oversized fit and is easy to wear. The package arrive...”

Barbara Sweeney reviewed BookOnline

“Hard to navigate site. Once there everything was alright.”

Mike reviewed Blue Light Card

“Very efficient and dealt with my query in no time at all. ”

Bill Meyer reviewed passfab.net

“ I was skeptical that this would really work but it did. I was able to create a new Admin password and reset the password on the other user account on my lapto...”

gina cafaro reviewed HeyShape

“As an older woman going through rough body changes I am so so pleased to say these bodysuits are by far the best ones I've tried. And I've tried them all. Very...”

Bartosz Bartczak reviewed &SONS

“Another great purchase from the Sons, currently on sale 😀”

Bill Tas reviewed motoin.de

“Excellent service and the product they sent me was excellent ”

Rabih Darwiche reviewed WhiteWall

“Mme Vivien Liskovsky took the time to advise me. She is very professional and gave me excellent recommendations for the choice of the prints medium and formats....”

Todd Heffner reviewed ThriftBooks

“As always, it is easy to pick my selection and go to check out and buy my book. It took a couple days longer but that's not on them it's on USPS. Another satisf...”

Linda reviewed Dobell

“Easy to order, quick delivery ,quality jacket highly recommended ”

David N, Gibbs reviewed Matalan

“Products were good, price was great , delivery was excellent. 10/10”

Alissa Martina reviewed Disturbia

“The dress I ordered fits me perfectly and has a nice quality to it! It arrived in the estimated time window without any problems! I will probably order somethin...”

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“The jewelry is comfortable, versatile, and does not tarnish! I haven’t taken the jewelry off since I got it. I didn’t think I was a gold girly but this has done...”

Dr. Ibrahim Munu reviewed Book Publisher International

“So far I am ok with the services I received from this company. Thank you.”

Georgiana Teodorescu reviewed Native Teams

“ Kristijan Gjorgiovski solved all my problems, is the best employer ever!”

Pat Payne reviewed EDF

“Spoke to Deb as I needed to understand changing my Taraff she explained all new taraffs to me clearly she was cheerful and very helpful she is a credit to your ...”

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Martin reviewed Timberbush Tours

“Jack was awesome! Had the most wonderful time in the highlands. Thanks again!”

Anna Hoffmann reviewed Qonto

“I tried different systems + banks for startups and Qonto is so far my favourite solution. ”

Ali Webb reviewed Chadwick Lawrence

“I have been dealing with Lynda Harland and she has been absolutely fantastic. Proactive, responsive, and personable. Would definitely recommend. ”

Igor Karpachev reviewed Cloudpepper

“Fantastic service and very professional support! A good alternative for Odoo.sh or other host providers for Odoo. Thank you!”

marion pitbladdo reviewed B Couture London

“So nice , great price , lovely material quick delivery, really happy with may purchase, thank you ”

James Warpspeed Rossi Harrison reviewed esure

“Your website was really easy to use and foremost your price was unbeatable, your service is fantastic ”

John Mellows reviewed AllClear Travel Insurance

“Excellent service, Sue who I spoke to was extremely helpful and I would highly recommend Allclear. JM Pulborough ”

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Sites Where You Can Find Company Reviews by Employees

Being able to view company reviews by employees is handy for various reasons. You might be considering joining the organisation or exploring investment opportunities and want to measure its ethical standing. Alternatively, if you're a former employee, you might want to share some insights with others. Whatever the reason, we've curated a collection of some of the best workplace review sites so you can easily do your due diligence and feel confident when making a decision. Read on and discover the valuable perspectives they offer.

Joberty started in 2019 with a mission to help developers make better career choices and now features over 1900 IT companies.

At Joberty, upholding the freedom of speech is of utmost importance. We are dedicated to providing a platform where users can freely express their personal views and opinions without any fear of negative consequences. Our top priority is safeguarding user privacy and anonymity, as we never disclose identities to third parties or employers. In order to maintain the authenticity of reviews, we refrain from filtering or altering any content, irrespective of its positivity or negativity.

To ensure a responsible and respectful community, we require users to register and verify their email addresses before they can leave a review, preventing any potential misuse or abuse. Our commitment to professionalism is reflected in our diligent review process, where we carefully assess each review to ensure compliance with our guidelines and terms of use.

At Joberty , we firmly believe in maintaining neutrality, and companies cannot influence the removal or moderation of user reviews, ensuring an unbiased platform for sharing experiences. Furthermore, we promote fairness by allowing companies to address reviews and express their opinions without charge.

Join Joberty and experience a platform that values free expression while fostering an environment of fairness, transparency, and authenticity.

Key takeaways :

• A workplace review platform for developers
• Companies have no influence on review removal or moderation, ensuring unbiased reviews.
• Offers a vibrant community page where you can exchange ideas, seek knowledge and engage in enlightening discussions with fellow developers.
• Discover exciting tech opportunities that ignite your passion.

2. Glassdoor

Glassdoor helps job seekers find ideal careers and companies, promoting workplace transparency and addressing discrimination and toxic environments. It simplifies the job search process with filters for millions of jobs, ratings, salary info, and reviews. On the other hand, employers can shape their profiles, post jobs, respond to reviews, and gain insights. Glassdoor has a global community, operating in 20 countries, with news, blog, and research on workplace trends.

• The platform has been around since 2007 and features over 150 million reviews, salaries & insights for 20 countries.
• Their expertise allows them to present a comprehensive view.
• Each review boasts a dedicated pros and cons section.

Founded in Austria in 2007, Kununu has evolved into Germany's equivalent of Glassdoor, and its influence now extends to various other countries. Setting itself apart from other job review platforms, it embraces a unique approach by incorporating coworker ratings. It's worth noting that this platform also integrates with Monster, a well-established online job board.

• Find the best employers in your city through their comprehensive employer rankings.
• Discover a company's corporate culture through the Culture Compass, an integrated feature in every company profile.

4. Fairygodboss

FairyGodBoss is a review site that promotes fair treatment and equal pay for women in the workplace. It's a valuable resource for anyone seeking a job where fairness is a priority. The platform creates a supportive and inclusive community for women to connect and share their experiences. Users can gain insights into how companies treat their female employees through reviews. FairyGodBoss offers top 30 lists in various categories, including technology, finance, and consulting.

• A workplace review platform founded by women for women and those seeking a job where fairness and equality are a priority.
• A supportive community where ambitious women can connect with like-minded individuals to confidently pursue their career goals.

5. Firsthand (Vault)

Firsthand (Vault) garnered recognition for its esteemed industry rankings, founded on the valuable insights derived from employee surveys for various accounting, consulting and law firms and investment banks. Now, it offers premium research offerings in exchange for employee reviews. Firsthand also collects intern and academic reviews, making it a valuable resource for those seeking opportunities in their desired fields. It provides comprehensive company overviews, rankings, and employment programs. Firsthand offers industry guides covering various topics like internships and interview skills.

• Firsthand offers an all-in-one career engagement platform so colleges and universities can conduct meaningful interactions with students, applicants, alumni, and employers.
• Firsthand Insiders get in-depth access to hundreds of company rankings and thousands of company, professional and industry profiles and full access to expert career articles.

While Indeed is widely recognised as a job search platform, its company review section has gained significant recognition. It provides access to a vast collection of company reviews from across the globe. Moreover, you can effortlessly explore high-paying jobs and the best-paying companies in your local area.

• Offers an easy-to-navigate interface and all-in-one company profile's that let you see job listings, company reviews and salaries at a glance.
• Each company page features a Q&A section that covers benefits, interviews and company culture.

7. CareerBliss

CareerBliss is a platform for employees to share their reviews about their workplace using a comprehensive 5-star rating system. They offer scores that assess different facets of the company, encompassing culture, working environment, and interactions with colleagues. In addition to structured feedback, the platform allows for open-ended commentary, allowing users to express their thoughts freely. The distinct feature of CareerBliss is the bliss score, a measure derived from employees' responses regarding job satisfaction, salary, and overall happiness. While the platform includes a job board for users to explore available positions, its true strength lies in the job review board. This section is driven entirely by user-generated content, guaranteeing authentic reviews beyond the reach of companies' influence.

Key takeaways:

• Includes user-generated data points like job satisfaction, pay scale, and overall employee happiness, known as the "Bliss-Score."
• Provides comprehensive data and intuitive research tools to empower job seekers, employers, and recruiters.

8. The Job Crowd

If you're in the UK, The JobCrowd is a remarkable resource for graduates and apprentices. Its website provides comprehensive insights into job conditions within the UK market. A deeper understanding for those who are still learning or have just graduated of the overall professional landscape is paramount in today's ever-evolving economy. Delving into employee reviews, individuals are empowered to rate companies on a scale ranging from one to five stars. These insightful reviews encapsulate the reviewer's job title and answer two pivotal questions: "What are the most favorable and unfavorable aspects of your company?" and "What constitutes your day-to-day responsibilities?" Embracing this wealth of information can prove immensely beneficial when seeking profound insights into the work culture of a particular organisation.

• The UK's only graduate and apprentice employer ranking system based on employee feedback.
• Rankings are based on employee feedback collected through an annual survey.

9. Ivey Exec

Ivey Exec is the ultimate source for executive-level jobs and unwavering career guidance, and this platform empowers you to confidently shape your professional future. Experience the power of authentic employee reviews, up-to-date ratings, and comprehensive company profiles that provide valuable insights for informed decision-making. Explore industry-leading companies, curated lists of top performers, and exclusive opportunities tailored to your aspirations. With their unwavering focus on delivering a real-world executive experience, their reviews cover crucial aspects such as culture, prestige, work, leadership, and financial rewards.

• A platform for executive jobs, career support, and market research studies.
• Claims to be an is an elite, global community of highly successful professionals.

Why Looking at Company Reviews by Employees is Important

Regardless of whether you find yourself in the midst of a job search or have already secured a position, specific important details tend to remain elusive. Uncovering insights about the interview process, the company's technological landscape, the dynamics within the team, and even the salary can be challenging. Traditional approaches like scouring the company's website or relying on personal connections often fail to provide honest answers. Fortunately, with the power of workplace review platforms, you gain access to the information required to make confident and informed career decisions.

How to Maximise the Benefits of Employee Review Sites

When looking for job reviews online, it's important to approach them with a critical eye. Reviews can be subjective, so reading reviews from different sites is best for a well-rounded understanding. But once you have this information, how do you make the most of it without becoming overwhelmed? Remember, everyone has their own perspective, so take the time to understand who is writing the review and whether their view is similar to yours. Reading more than just one or two reviews is also important to get a figurative sense of the company. Don't just focus on the most recent reviews - look at the company's history to see how it has evolved. By following these steps, you can make the most informed decision possible.

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• Internet 20 Business Review Sites to Help Your Small Business

20 Business Review Sites to Help Your Small Business

• Trevin serves as the VP of Marketing at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 25 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc.

For small business owners, the word “reviews” is a mixed bag.

On the one hand, all of your happiest customers can talk about why they like working with you. On the other hand, your unhappy customers (everyone has a few) can talk about why they don’t like you. But reviews are an important part of growing your local SEO strategy.

And as every business owner knows, a happy customer will tell 10 people about their experience — and an unhappy customer will tell 100. So how can the average small business use reviews to improve their reputation online? Surprisingly, it has more to do with the review sites you use than any other factor.

These 20 business review sites are the perfect places to start for your company. You can use them to monitor your online reputation, reach more customers online, and keep track of what your customers say about you.

1. Angie’s List

But Angie’s List has evolved and kept up with their competition by offering free memberships to businesses, plus two paid plans for more invested service.

The main appeal of Angie’s List is that they stick up for the consumer.

In that regard, this review site has the odds stacked against you from the beginning. But Angie’s List also acts as an intermediary between customers and businesses, specifically with conflict resolution.

That means if you have a bad review , the site could wind up siding with you instead of an unfair customer. All in all, the best thing to do for Angie’s List is to run an honest, hardworking business.

And for small businesses like yours, that shouldn’t be a problem.

• 2. Better Business Bureau

The BBB now helps customers find businesses in any US region, and it has diverse users that are valuable to any company. Unfortunately, the BBB charges companies to join it. So if you want to be listed on one of the popular review sites for businesses, you need to pay.

It’s also worth noting that the BBB can’t tell you what to do as a business owner, but their recommendations and public reach can put pressure on you to make changes that the BBB would want to see.

That’s because you have to adhere to the BBB’s Code of Conduct , which is basically a more stringent version of US advertising and trade laws.

Still, getting a listing on the BBB can be a big help to your business — especially since you can display a badge on your site to show customers that you have integrity.

But ultimately, it’s up to you whether membership in the BBB — and accepting its terms of conduct — is worth your dollar.

• 3. Bing Places

Bing Places is a convenient service that lets you add your company’s name, address, phone number, and hours of operation to Microsoft’s Bing search engine. That may not sound like much, but Bing still controls a sizeable amount of the world’s search market share.

So even though they’re not Google, you’re bound to still get a few customers by adding your information to Bing. Plus, you can’t beat the price — which is nothing!

Bing also doesn’t require you to sign any codes of conduct, and they won’t make you change anything about your business unless you violate their reasonable terms of service.

With this listing, you’ll show up in Bing searches, Bing Maps, and other Microsoft properties.

It’s simply one of the best review sites to get your name out there, no matter where you operate.

• 4. Facebook

Facebook caters to more than 2.7 billion monthly active users.

Of all the review platforms on this page, Facebook gives you the widest variety of options and functionality.

With a Facebook page, you can directly address anyone who wants to know more about your business. Your customers can also leave you reviews, and if you want to respond, you can either do so publicly or by sending a private message.

That may sound incredibly involved — and it is. But it gets even better!

If you have the budget, you can also take out Facebook ads and promote your services among groups of people who are most likely to turn into customers.

So if you’ve found that your customer base is mostly men between 18-34 who live in your town, you can use Facebook ads to target them and double down on your best customer demographic.

You can also try to expand your audience by advertising based on interests, job titles, and other personal information. In other words, Facebook is one of the best review sites for you to reach the customers that you want.

• 5. Business Consumer Alliance

In fact, they mediate more than 30,000 complaints per year! They’re a California-based business that can help connect users with the right contractor for their project based on honest rankings and reviews.

You can also view recent scams to ensure that you choose the right contractor.

• 6. Foursquare

And while it may seem like Foursquare wouldn’t have a large user base — Facebook lets you do the same thing, after all — they still have 45 million users after a huge rebound in 2013. Now, Foursquare has a database of 75 million businesses around the world that helps people find what they want on the go.

In other words, if you have a physical storefront somewhere, Foursquare is a potential goldmine in foot traffic, especially if you’re in a city.

Foursquare recently launched a second app called Swarm , which gamifies local travel and businesses.

It lets users check-in at places, collect stickers, and earn points to beat their friends, kind of like Fitbit. With that in mind, you can use both of Foursquare’s properties to get more physical traffic to your company. Users can (and will) leave reviews about your business as well, but users tend to be focused more on their competition than your company.

And it makes sense — who wouldn’t compete for a sticker of a smiling cupcake?

That gives G2 Crowd a lot of clout with business owners, especially for startups.

If you’re a software provider, it’s critical that you look yourself up on G2 Crowd. They’ve collected more than 96,000 reviews for different products, so there’s a decent chance someone’s talked about yours at least once.

Unfortunately, there’s not much you can do to change someone’s review on this business review site.

It’s more for monitoring the overall sentiment toward your brand. But it’s still important.

And since the people who leave reviews are often informed, business-savvy individuals, you can typically take their objective criticism to heart.

• 8. Glassdoor

If you have negative reviews about your company, it’ll affect your ability to hire worthwhile talent.

In fact, it could make hiring significantly harder altogether.

Glassdoor has 30 million users with reviews of 540,000 companies. Altogether, they have 10 million reviews on their site – so if you’ve never looked before, take a moment to see what people might already be saying about your business.

On Glassdoor, you won’t be able to change any of the reviews someone’s already left for you, but it’s another way to see what people say about your company. Except for this time, you’re looking at reviews from past (or current) employees and interviewees.

This feedback is also valuable since it shows you what you can improve within your company.

It may not have to do with your product — but it still impacts your company’s future!

• 9. Home Advisor

They specialize in reviewing home services, so if you’re in plumbing, electricity, or a similar utility service, you probably already have reviews there! Home Advisor focuses primarily on residential customers, as opposed to companies looking to improve their work areas.

You can create an account on Home Advisor to either create a listing for your company or claim a listing that’s already made. On top of that, your listing will start to show in Home Advisor site searches, and you can opt to promote your business over your competitors just like with Google AdWords.

Overall, Home Advisor gets millions of visitors every month.

If you’re not already on it for your home services company, you should make it part of your priority business rating websites to join.

• 10. HundredX

You subscribe to HundredX to start using its service, and then you ask your customers to leave reviews as (or after) they work with your company. It’s marketed as a “listening tool,” which streamlines the review process for your customers.

That may seem counter-intuitive, but HundredX actually discovered that most reviews are positive when you make it easy on the customer. That means you hear more about what you’re doing well than what you’re doing wrong.

And if you do hear about what you’re doing wrong, you can fix it privately instead of having it broadcast across the Internet.

On the downside, it costs money. But on the upside, it’s incredibly effective.

Still, their business directory is the bread and butter of their business model.

It’s focused on small businesses, too, so you may already have a listing there without even knowing about it. If you haven’t claimed your listing yet, you can easily do it by looking up your business and clicking the “Claim” button.

That gives you control over your business’s information, but not the reviews that users leave. Still, that’s better than nothing.

And it gives you yet another listing on a business search engine, which increases the chance you’ll reach new customers.

• 12. Merchant Circle

But unlike Manta and Yelp, Merchant Circle also incorporates lots of ads. That makes the user experience slightly worse, which means Merchant Circle is probably one of the least-used business directory sites on this list. Still, it doesn’t hurt to claim a free listing and add your business information to the directory.

At the very least, it’s just one more way you can passively (and affordably) attract new leads.

• 13. OpenTable

Being one of the top business rating websites, it initially started as a way to streamline the reservation process, and it now includes customer reviews. Customers give ratings based on food, ambiance, service, value, and noise that are all averaged into a rating out of five stars.

It also gives you a place to lay out your menu, complete with pricing, so potential customers know exactly what they’re getting when they sit down at one of your tables. Again, this is only for restaurants — but since the foodservice industry relies so heavily on customer reviews, OpenTable can make or break a restaurant.

• 14. SiteJabber

That means you can probably find your business on here, even if nobody’s reviewed it yet.

SiteJabber wants to make sure they’re ready for any review about any business, so you could be on the site already and not even know it.

But the one major characteristic that sets SiteJabber apart from other business review sites is the kind of reviews it has. They’re overwhelmingly negative. Whether that’s part of SiteJabber’s culture or it’s just a coincidence for the hundred times we checked out the site ourselves, the one-star reviews just go on and on and on.

Most of the user profiles also seem to be short-lived, with only one or two reviews each.

So from a quick look at SiteJabber, it seems like the site where people go to leave reviews after they’re upset with a company, as opposed to leaving honest reviews.

Ultimately, it’s up to you whether you want to be on it — but if you sell a good product with customer service backing it up, you could be one of the few (or only) companies on SiteJabber to have a backlog of positive reviews.

Side note: We’re pretty sure the name “SiteJabber” refers to people talking about websites , as opposed to them wanting to punch a company in the face . But based on all the negative reviews, we could be wrong.

• 15. SuperPages

That means you can also claim or create a listing for free so people can find out more about your business.

SuperPages is more focused on helping their users find companies that work for them, as opposed to reviews. Users can leave reviews, but SuperPages works more like an old school phonebook than anything else.

All you have to do is set up a listing, add your business’s contact information, and you’ll start to show up in relevant SuperPages search results. You can also pay SuperPages to boost your listing above all of your competitors.

But depending on your revenue and how much you can actually earn back from SuperPages, it may not be worthwhile.

Regardless, it doesn’t hurt to set up a new listing on SuperPages.

• 16. TrustRadius

If you produce software as a service, this should be one of the main review sites for businesses that focuses on your directory listings.

You should have listings for your product and company, but you can also categorize your products to make sure people can find them without using the search function.

All in all, TrustRadius is a straightforward, simplified way to list your business online. And considering it doesn’t cost anything to get started, it’s an absolute steal for software companies.

While their focus may be on one country, many of their reviews — especially for apps and software — reach across the pond.

That makes Which? useful for just about any company in any industry, especially if you have a large-scope audience.

Which? also offers a lot of different services to help boost your brand’s profile, trustworthiness, and revenue, but those are mostly focused on UK customers.

So if you run an American business with a local demographic, Which? won’t work for you.

But if you’re a new startup that’s shooting for the stars, it’s a great fit for reaching new customers.

• 18. Yellow Pages

In fact, there’s a really good chance you already have a listing on Yellow Pages.

To claim it, you just need to look up your company in their directory — and pay.

There are a few problems with this. First, Yellow Pages creates individual listings for companies that move physical locations.

So if you’ve been growing as a company, you probably have multiple listings and only one of them is accurate.

Second, paying to claim your business is annoying, especially for new businesses that don’t have a lot of wiggle room with their budget. But the Yellow Pages still gets lots of searches every month, so it could be a worthwhile investment for your company.

Otherwise, you can periodically check on your business to make sure it’s listed there with positive reviews.

At first, Yelp focused on restaurants. But its incredible popularity allowed it to expand into other industries, and now it’s the most popular destination for consumer reviews on just about everything. If you haven’t already looked up your company on Yelp, you should do it immediately.

Yelp has more traffic than just about every other directory site out there, and it’s hyper-focused on local business.

You probably have a few reviews on Yelp already, even if you just started your company this year!

Yelp lets you claim your business quickly, and you can constantly keep an eye on what people say about your brand. After all, if it’s going to happen anywhere, it’s going to be Yelp. You can’t change their reviews, but you can at least learn from them.

You can even respond to them to show other customers that you’re dedicated to providing a positive customer experience.

That makes Yelp almost like a social network that connects businesses and consumers — like the Facebook of customer service. And if you ever want advice for how to connect better with your customers, Yelp has whole sections of their site set up to help you do just that.

If you want to monitor your brand, respond to reviews, and improve your reputation, Yelp is the place to do it.

• 20. LocalFX

This can ensure that users trust your business and that every contact comes to the right place — meaning you’ll never miss out on a lead.

Have you claimed your business listings yet?

If you’re waiting to claim your business listings on online directories, what are you waiting for?

WebFX can help you with all of your local SEO needs to help you sell more products than ever before. Contact us online for a free quote or give us a call at   888-601-5359 !

WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more

The Internet in Real Time

Ever wonder how much is going on at once on the Internet? It can be tough to wrap your mind around it, but we’ve put together a nice visual that’ll help! The numbers show no sign of slowing down either.

Table of Contents

• 1. Angie’s List
• Have You Claimed Your Business Listings Yet?

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• Best Marketing Software

Best Marketing Software Of 2024

Updated: Jul 23, 2024, 8:15am

Selecting the best marketing software is more than a checkbox on a to-do list; it’s a strategic decision that can reshape the way your business communicates, engages and ultimately grows. From automating email campaigns to optimizing social media strategies, these platforms offer essential tools designed to simplify complex processes.

We’ll dissect the elements that make certain types of marketing software more effective than others and identify the options that can genuinely elevate your business goals.

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The Best Marketing Software of 2024

Best marketing crm software, best social media management software, best email marketing software, best seo software, best website builders, best mass texting service, best chatbot software, bottom line, frequently asked questions (faqs).

• Zoho CRM : Best Marketing CRM Software
• Zoho Social : Best Social Media Management Software
• Mailchimp : Best Email Marketing Software
• Ahrefs : Best SEO Software
• Weebly : Best Website Builder
• ClickSend : Best Mass Texting Service
• HubSpot : Best Chatbot Software

Why You Can Trust Forbes Advisor Small Business

The Forbes Advisor Small Business team is committed to bringing you unbiased rankings and information with full editorial independence. We use product data, strategic methodologies and expert insights to inform all of our content to guide you in making the best decisions for your business journey.

The right customer relationship management (CRM) software serves as the backbone for personalized and targeted engagements. It allows teams to aggregate vast amounts of customer data into actionable insights, transforming one-off interactions into lasting relationships.

By automating repetitive tasks and offering a centralized hub for tracking customer activity, CRM software helps marketing professionals focus on what really matters: creating compelling campaigns that resonate with their audience and drive revenue growth.

Our Top Pick

Best crm software.

Starting Price

$14 per user

per month, billed annually

Key Features

Filters, multiple pipelines, sales forecasting and email insights

Zoho CRM didn’t make the list simply by ticking off boxes; it earned its spot by providing capabilities that align closely with marketing imperatives. Its multi-touch attribution feature is noteworthy, enabling marketers to trace customer journeys across multiple channels. The process becomes more about data-driven decisions and less about guesswork.

Similarly, the platform’s AI-driven analytics can predict sales trends while also flagging potentially lucrative opportunities, effectively acting as a second set of eyes for busy marketers. Zoho CRM also offers customizable automation workflows, which significantly reduce the manual labor involved in repetitive marketing tasks. And let’s not forget its adaptability; whether your business is a startup or an enterprise, Zoho offers tiered pricing and customization options that let you scale your marketing efforts efficiently.

Learn more: Read our full Zoho CRM review .

• Multi-touch attribution clarifies the effectiveness of each marketing channel
• AI analytics provide actionable insights for targeted campaigns
• Customizable automation workflows save time and labor
• Tiered pricing structures allow businesses of all sizes to benefit
• Advanced reporting features support data-driven decision-making
• Heavy reliance on add-ons for extended functionality may result in extra costs
• Steeper learning curve may discourage some users

Compare CRM Software

What To Look For in CRM Software

Choosing the right CRM software is akin to choosing a business partner; it can either elevate your marketing efforts or become a source of constant frustration. When assessing different CRM platforms, focus on the features that will significantly impact your day-to-day operations and long-term goals.

• Data Management Capabilities: Look for CRMs that excel in aggregating and segmenting customer data to help you target your marketing campaigns more effectively.

• Automation Workflows: Assess the platform’s ability to automate repetitive tasks such as lead nurturing, email campaigns and follow-ups.

• Integration Potential: Ensure the CRM can integrate smoothly with other essential platforms in your marketing stack, such as email marketing software or analytics tools.

• User Accessibility: Consider the accessibility and ease of use for your team. A steep learning curve can be a hurdle in effective implementation.

• Customization Options: Opt for a CRM that offers customizable fields and dashboards, allowing you to tailor the software to your specific marketing needs.

• Reporting and Analytics: A powerful reporting suite can make all the difference in measuring the success of your campaigns and making data-driven adjustments.

Featured Partners

monday sales CRM

Free; $9 per user per month for basic features

On monday.com's Website

$25 per month per user for basic features

On Salesforce's Website

Free; $15 per user per month (billed annually)

On HubSpot's Website

$25 per user per month

On Creatio's Website

$14 per user per month (billed annually)

On Pipedrive's Website

Additional Resources

• Best Marketing CRM
• Best CRM for Small Business
• Best Open Source CRM
• Best Real Estate CRM
• Best Simple CRM

Social media is not just an add-on but a cornerstone of any successful marketing strategy. Social media management software (SMMS) serves as the nerve center that enables marketers to synchronize brand messaging across multiple platforms, monitor real-time engagement metrics and drive meaningful conversations with the audience.

With capabilities to schedule posts, analyze engagement data and even respond to customer queries, SMMS transforms social media from a chaotic battleground into a well-orchestrated symphony of brand interactions. By streamlining these operations, marketers can focus their energy on crafting compelling narratives that not only captivate but also convert.

Zoho Social

$10 per month, billed annually

Multichannel publishing, user tagging, publishing calendar, image editor

Zoho Social excels by providing tools that resonate with marketers’ real-world challenges and aspirations. The software offers a flexible scheduling mechanism, which recommends optimal times to post based on audience activity. It removes the guesswork and allows for more impactful brand messaging. Its content calendar offers a visual portrayal of your publishing schedule, facilitating better content planning and coordination among team members.

Zoho Social doesn’t merely allow you to listen; it amplifies your monitoring capabilities. With multiple listening columns, you’re tuned into every relevant conversation, enabling real-time engagement. One of the most compelling aspects is the platform’s analytical prowess. Rather than a generic overview, it presents detailed, customizable reports, turning metrics into actionable strategies. It even offers direct scheduling to Instagram—a feature that’s not universally available but highly desirable for marketers.

• Flexible scheduling based on audience activity enhances post reach
• Visual content calendar streamlines content planning
• Multiple listening columns allow for effective real-time engagement
• In-depth, customizable analytics facilitate strategic decision-making
• Direct Instagram scheduling
• Interface complexity can present an initial learning challenge
• Additional costs for extended features could accumulate over time

Compare Top Social Media Software

What To Look For in Social Media Software

Navigating the plethora of social media management software options can be overwhelming, but a well-chosen tool can be a linchpin for marketing success. To make an informed decision, keep an eye on these specific features:

• Content Scheduling Flexibility: Software should allow for custom or data-driven posting times to optimize audience reach.

• Visual Content Calendar: A graphical representation of your posting schedule can streamline planning and encourage team coordination.

• Listening and Monitoring Capabilities: Choose a solution that offers real-time tracking of industry conversations, hashtags and brand mentions.

• In-Depth Analytics: Opt for platforms that let you tailor reports to measure metrics that directly impact your marketing objectives.

• Direct Platform Integration: Assess the ability to directly publish on hard-to-access platforms such as Instagram to maximize coverage.

• Cost-Effectiveness: Evaluate both the upfront price tag and potential added costs for premium features or additional integrations.

Sprout Social

Standard $199/seat/month; Professional $299/seat/month; Advanced $399/seat/month *pricing is based on annual subscriptions

30 day free trial (all plans)

Facebook, Instagram, Twitter, LinkedIn, Youtube, TikTok, Pinterest, Reddit, Tumblr, Yelp!, Glassdoor, Trip Advisor, Google My Business, and more

On Sprout Social's Website

Professional $99/month; Team $249/month *pricing based on annual subscriptions

Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, Threads (beta), Google Business Profile and more

On Hootsuite's Website

• Social Media Marketing Ultimate Guide
• Essential Social Media Metrics
• Top Social Media Statistics

In any hyper-competitive market, email marketing software serves as a cornerstone for businesses looking to foster long-term relationships with customers. Such software empowers marketing teams to personalize communications at scale, test variables in real time and analyze engagement metrics to refine future campaigns. This level of specificity and adaptability helps convert casual browsers into loyal customers, ultimately elevating overall revenue.

$13 per month

Email campaigns, segmentation, split testing, send time optimization

Mailchimp adapts to the dynamic needs of marketers with flexibility in pricing and feature set. Offering four distinct plans, Mailchimp accommodates marketers whether they’re bootstrapping or scaling rapidly. It allows for A/B testing, granular customization in its campaigns and predictive segmentation to identify high-value customer groups.

Personalized onboarding sessions set the stage for getting the most out of the platform right from the start. This adaptability extends to Mailchimp’s reporting features as well, offering both funnel visualizations and industry benchmarking for actionable insights. In a digital environment where personalization can tip the scales in favor of conversion, Mailchimp’s features position it as a valuable tool for marketers.

Learn more: Read our Mailchimp review .

• Varied pricing options to suit different business needs
• Predictive segmentation for targeting high-value audiences
• Personalized onboarding sessions for quick acclimation
• A/B and multivariate testing for data-driven decision-making
• Extensive reporting features for actionable insights
• Overages apply if contact or email send limit is exceeded
• Limited email support for the free plan

Compare Top Email Marketing Software

What To Look For in Email Marketing Software

Selecting the right email marketing software can be a transformative experience for your business. It’s essential to focus on functionality that directly benefits your marketing objectives.

Features to consider include:

• Customization Options: Look for software that allows for extensive customization of email templates and customer segments, catering to your unique brand and audience.

• A/B Testing Capabilities: Testing different variables can significantly improve your email performance. Prioritize software that allows you to test various elements of your emails.

• Advanced Analytics: Understanding how your emails perform is vital for ongoing improvements. Choose a tool that offers detailed metrics on open rates, click-through rates and conversions.

• Automation Tools: Automated workflows can save you time and offer personalized experiences to your customers. Check if the software provides automation for processes such as customer onboarding, cart abandonment and upselling.

• Ease of Integration: The software should integrate easily with other tools you use in your business, such as your CRM or e-commerce platform, for a smoother workflow.

• Budget Alignment: Pay attention to pricing structures, particularly if there are any overage charges or hidden fees, to ensure it fits within your budget.

Constant Contact

Advanced Automation (Abandon Cart Reminders, etc.)

On Constant Contact's Website

Free for all customers

AI email content generator

Email marketing, SMS & Web Push Notifications

On Omnisend's Website

Email, SMS, mobile push, and more

350+ integrations, no coding needed

Predictive analytics, personalized feeds, benchmarks

On Klaviyo's Website

Starting at $39/month

Automation, segmentation, onsite popups

99.9% delivery rate, Customer support, Free implementation

On Drip's Website

Free; Unlimited contacts

On Brevo's Website

• Effective E-mail Marketing Strategies
• E-mail Marketing Tips
• E-mail Marketing Examples

The importance of SEO software extends far beyond simple keyword tracking. By enabling data-backed strategies, such tools help businesses make informed decisions about content creation, website architecture and even user experience.

Features such as backlink analysis, competitor benchmarking and local SEO optimization not only improve search engine rankings but also translate to more meaningful engagement with potential customers. Through actionable insights, SEO software allows businesses to stay agile and adaptable in a market where relevance and visibility are key to growth.

$83 per month, billed annually

SERP comparison, site audit, rank tracking, keyword research

Ahrefs has been continuously crawling the web since 2010, collecting a vast amount of data that it organizes into actionable insights for marketers. One of its strong suits is the depth of analysis it offers for multiple aspects of SEO. For instance, its Keywords Explorer doesn’t just show keyword difficulty; it provides keyword ideas, shows search intent and even forecasts traffic potential.

The Site Audit feature goes beyond just identifying SEO issues—it prioritizes them based on impact, helping to guide your focus. The tool’s scalability is another advantage, so whether you’re a small business or a large enterprise, there’s a plan that suits your needs. This flexibility is supported by a payment system that offers monthly or annual subscriptions, the latter coming with two months free. Ahrefs supports data-driven decision-making in SEO, from competitive analysis to backlink evaluation.

• Depth of keyword analysis, including search intent and traffic forecasts
• Prioritized site audit recommendations guide efficient resource allocation
• Active community and customer support provide an extended learning environment
• High-frequency updates and web crawling for current data
• Limited API access in lower-tier plans
• Cost might be prohibitive for small-scale individual users
• No longer offers a free trial
• Steep learning curve

Compare Top SEO Software

What To Look For in SEO Software

Navigating the labyrinth of SEO tools can be daunting, but the right software can dramatically improve your site’s visibility. To cut through the noise and find a solution that truly aligns with your needs, consider the following features:

• Keyword Analysis: A quality tool will offer not just tracking but also suggestions for high-performing keywords. Look for features such as keyword difficulty assessments and historical keyword ranking data.

• Site Audit Capabilities: Assessing your website’s health is essential for SEO success. Features to look for include checks for broken links, HTTP status codes and metadata quality.

• Content Optimization Suggestions: An ideal platform offers actionable recommendations for improving existing content. This may include tips for better title tags, header usage and keyword density.

• Backlink Profile Analysis: Quality backlinks are pivotal for high rankings. A capable tool will provide not only an overview of your backlink profile but also insights into the quality and relevance of referring domains.

• Competitor Monitoring: To stay ahead of the game, look for software that allows you to monitor competitors’ keyword strategies and backlink profiles. This should offer insights into market trends and expose gaps in your own strategy.

• Performance Reporting: The tool should offer periodic reports, complete with key metrics such as click-through rates and page loading times, to help you make data-driven decisions.

Featured Partner

HigherVisibility

Starting at $1,250 per month

Memphis, TN

On Highervisibility's Website

• Best SEO Tools
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A website is a fundamental pillar of any marketing strategy. It serves as the storefront, the sales representative and the customer service desk, all rolled into one digital interface.

Website builders allow businesses to establish this critical online presence quickly and efficiently, without the steep learning curve or financial investment often associated with custom web development. They offer a suite of design templates, e-commerce capabilities and social media integrations, empowering companies to cultivate brand awareness, drive customer engagement and ultimately convert visitors into loyal customers.

With advanced features, such as mobile responsiveness, SEO tools and personalized domain names, a website builder facilitates a potent and professional online presence that can significantly elevate a company’s market position.

Drag-and-drop interface, free SSL certificate, shopping cart with unlimited items

Weebly makes its mark in the digital marketing sphere by offering a balanced mix of flexibility and functionality at a price point that suits various budgets. This website builder offers drag-and-drop capabilities that cater to those without technical expertise while still providing advanced customization options for more experienced users. One important feature is its integrated analytics, supplying actionable insights that can be pivotal for marketing strategies.

It excels in e-commerce, with features such as inventory management and an automatic tax calculator that simplify online retail complexities. Also, Weebly provides digital marketing tools that integrate social media marketing and SEO tools to drive traffic, making it a one-stop shop for businesses looking to extend their online reach without dispersing their efforts across multiple platforms.

Learn more : Read our Weebly review .

• Advanced e-commerce features, including inventory management and automatic tax calculator, to facilitate online sales
• Integrated analytics provide data-driven insights for marketing decisions
• Multiple tiers of pricing accommodate varying budgets and needs
• Drag-and-drop builder simplifies the web design process
• Extensive customer support options, including 24/7 email and chat
• Limited design templates compared to competitors
• Mobile app features could be more extensive for on-the-go management

Compare Top Website Builder Software

What To Look For in Website Builder Software

Selecting the right website builder can make a world of difference when it comes to crafting an effective online presence. The best builders serve not just as a digital canvas but also as a set of marketing tools to help your business grow.

• Pricing Flexibility: Look for platforms with different pricing tiers that accommodate varying budgets, as well as the needs of both beginners and advanced users.

• E-Commerce Capabilities: If your business involves selling products or services online, examine features such as an automatic tax calculator, inventory management and various payment options.

• Built-In Analytics: The ability to track visitor data and user behavior can offer valuable insights for decision-making in marketing strategies.

• Customization Options: A balance between pre-designed templates for quick website creation and advanced customization options for those with specific design needs is ideal.

• Customer Support: Consider the availability and range of support options—chat, email, forums—to ensure you’ll have the help you need when you need it.

• Mobile Responsiveness: With a growing number of users browsing on mobile devices, ensure the platform can produce websites that adapt well to different screen sizes.

$17 per month

On Wix's Website

Squarespace

$16 per month

On Squarespace's Website

$15 per month

AI Content Assistant, drag-and-drop editor, premium hosting, live chat

On Hubspot's Website

$1.95 per month

Customizable templates, Easy drag-and-drop technology, SSL certificate

On Web.com's Website

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More than ever, attention spans are fleeting, and mass texting services have carved a unique role in marketing strategies. The immediacy and personal touch of a text message, coupled with high open rates, make it an invaluable tool for real-time engagement with a targeted audience.

Whether for flash sales, appointment reminders or special announcements, mass texting provides a direct line to consumers, bypassing the clutter of email inboxes or the transient nature of social media updates. With features such as automated responses, data analytics and list segmentation, these services offer more than just mass communication—they provide actionable insights and a touchpoint for sustained customer relationships.

0.0086 cents per SMS

It’s free, just pay per SMS

Voice, SMS, MMS, email, rich messaging

ClickSend offers a multifaceted approach to business communications, serving as more than just a mass texting service. What catches the eye is its adaptability. Whether you are a marketer focusing on SMS campaigns or a developer looking to integrate communications into your existing software, ClickSend provides the tools for both scenarios. It offers a unified dashboard that simplifies the management of various communication channels—SMS, email, direct mail and more. This unification allows marketers to centralize their strategies and actions.

Additionally, ClickSend is built for scale; you can send messages from a few to a few million through direct routes, ensuring timely delivery. For the tech-savvy, it offers a host of trusted APIs in multiple languages such as NodeJS, Python and Java. It also offers automated workflows that can make repetitive tasks more efficient, allowing businesses to focus on strategy and engagement.

• Multichannel communication options including SMS, email and direct mail
• Versatile API support for easy integration into existing systems
• Centralized dashboard simplifies campaign management
• Scalability features ensure adaptability to business growth
• Automated workflows minimize manual effort
• Could be overwhelming for businesses only needing simple SMS services
• Requires a learning curve to fully exploit all features

Compare Top Mass Texting Software

What To Look For in Mass Texting Software

Selecting the right mass texting software is a key decision for businesses aiming to effectively engage their audience through SMS campaigns. Features can make or break the overall experience, affecting not just the sender but also the recipients of these messages.

• Multichannel Support: Look for software that can manage different forms of communication, such as SMS, email and direct mail. This gives flexibility to pivot or expand your marketing strategy.

• Scalability: Choose a service that can adapt to your needs, whether you’re sending dozens or millions of messages.

• API Integrations: For those with specific needs or existing platforms, API support can be a deciding factor. Check the languages and frameworks supported to ensure it fits into your technical stack.

• Automated Workflows: Efficiency matters. Opt for software that offers the option to set up automated rules or triggers for sending messages, thereby reducing manual input.

• Reliable Delivery: You’ll want a platform that prioritizes timely and secure message delivery, ideally via direct routes to carriers.

• Analytics and Reporting: Insight into campaign performance can guide future endeavors. Look for software that provides detailed analytics on message open rates, engagement and other key metrics.

Chatbot software serves as an indispensable tool for marketing teams seeking to elevate customer engagement and streamline various touchpoints in the consumer journey. Acting as an automated front line for customer inquiries, this technology provides instant, 24/7 responses to common questions, fostering improved customer satisfaction. Chatbots also handle routine tasks such as data collection or lead qualification, allowing human agents to focus on more complex interactions that require a personal touch.

Moreover, the adaptability of chatbots to integrate with CRM systems and social media platforms amplifies the efficacy of targeted marketing campaigns, giving businesses the edge in nurturing relationships and ultimately driving conversions.

HubSpot Chatbot Builder

Easy setup, no coding required, personalized messages pulled from your CRM

HubSpot’s Chatbot Builder offers rapid deployment, allowing teams to be operational in minutes rather than hours or days. Its visual editors simplify the tasks of designing chatbot sequences and aligning the chatbot window’s aesthetics with your website or product. A standout feature is the automatic triggering of email sequences post-chat, which acts as an effective follow-up mechanism.

The chatbot is capable of personalized messaging by drawing data directly from your CRM, providing a more tailored interaction for users. This gives businesses the opportunity to not just automate but also personalize, without the need for complex coding skills.

• Rapid team onboarding with minimal setup time
• Visual editors simplify chatbot design and theming
• Automated post-conversation emails
• Personalized messages based on CRM data
• Book meetings and qualify leads within the chat window
• Limited advanced features in the free version
• Might require integration with HubSpot’s other services for full functionality

What To Look For in Chatbot Software

Selecting the right chatbot software can be a pivotal decision for streamlining customer interactions and enhancing lead conversion. Here are some specific features to keep in mind when evaluating your options:

• Rapid Deployment: Look for software that allows you to get up and running quickly, especially if your team is small or lacks technical expertise.

• Visual Editors for Design: Having a graphical interface for designing chat sequences can make the process much easier, allowing you to focus on strategy rather than technical details.

• CRM Integration: The ability to pull data from your customer relationship management system can elevate a chatbot from simple automation to personalized interaction.

• Automated Follow-Ups: Software that can automatically trigger emails or other post-chat actions can increase engagement and reduce the likelihood of lead fallout.

• Data Analytics: Insight into user interactions, such as time spent and conversion rates, can guide refinements and prove invaluable for measuring ROI.

• Scalability: As your business grows, you’ll want software that can adapt to increasing demands without requiring an overhaul.

• What Is A Chatbot? Everything You Need To Know

Navigating the intricate maze of marketing software options can feel overwhelming, yet making the right choice has direct implications for business success. Whether it’s the finesse of email automation, the specificity of mass texting features or the personalization capabilities of chatbots, the software you choose can be a game changer in how you engage with customers and convert leads. By focusing on certain key features, such as CRM integration, rapid deployment and data analytics, you can tailor your marketing strategy to meet both current needs and future growth.

What is the importance of CRM integration in marketing software?

CRM integration allows for the synchronization of customer data between the marketing software and the customer relationship management system. This ensures that your marketing campaigns are aligned with sales efforts, offering a unified customer experience. For more information, check out our guide on CRM integration with marketing, e-commerce and more.

How does marketing software affect ROI?

Good marketing software can greatly optimize your return on investment (ROI) by automating repetitive tasks, providing insightful analytics and targeting campaigns effectively. Data-driven decisions ultimately lead to better resource allocation, impacting your bottom line positively.

How secure is marketing software?

Security is a pivotal aspect to consider when selecting marketing software, especially when it deals with sensitive customer data. Reliable marketing software follows stringent encryption protocols and offers multifactor authentication to ensure data integrity.

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Katherine Haan is a small business owner with nearly two decades of experience helping other business owners increase their incomes.

The Best Review Management Software to Boost Your Business in 2024

Published: July 24, 2024

Getting reviews is one of the most important aspects of growing your business—they’re a barometer of how you’re doing and are invaluable as a marketing tool for many reasons. Yet, as a marketing strategist, so many of my clients haven’t baked getting reviews into their process and struggle to follow up consistently. That’s where review management software comes in.

Most of my projects involve working with clients to get reviews so we have effective voice of customer data and testimonials to build trust and social proof. However, it can be like pushing a boulder uphill to get reviews in a timely fashion, so to make their next project smoother sailing, I always do my best to help them integrate the process of asking for reviews at the conclusion of every project or sale.

Some automate it through their email or SMS marketing software. Others have CRMs with review management features. Still others use standalone review management software to help them track customer sentiment, improve products and customer service, and grow their sales.

Because sorting through all the options can be challenging, I’m breaking down some of the best review management software options to simplify your search.

Table of Contents

Best Review Management Software

What is review management software, benefits of review management software, how to choose customer review management software, ready, set, manage your reviews.

Review management refers to the process of getting, analyzing, and responding to customer reviews . The more complex your business (and the more platforms your customers are on), the more important it becomes to use review management software to keep track of what people are saying about you online.

For example, when I’m mining customer reviews for data, I might look at reviews on sites that include, but aren’t limited to:

• TrustPilot.

What’s more, I might also set a Google Alert for mentions of my client and their company and check out forums like Reddit.

As your company grows, keeping track of all the reviews, responding to them appropriately, and integrating the feedback with sales, marketing, and operations can become a full-time job — unless, of course, you bring in a tool to help you streamline it.

Looking for prompts or ideas for responding to reviews? Grab our FREE Review Response Templates here !

Free Review Response Templates

20 prompts to help you respond to customer complaints and comments.

• Positive Reviews
• Negative Reviews
• Mixed Reviews
• False/Slanderous Reviews

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Most people today — 93% of us — are influenced by reviews when it comes to making purchasing decisions. So, while you already know reviews are important, you may not understand the benefits or, more importantly, the role review management software can play.

Makes It Easier to Get Reviews

In my opinion, the number one benefit of customer review management software is that it makes it easier to get reviews in the first place. If this is not baked into your process, you may not have enough data to make decisions. And as I’ve mentioned, having reviews is helpful on so many levels. Whatever your industry, your buyers are using reviews and personal recommendations to make decisions:

• 94% of B2B purchasers use online reviews to make decisions. ( Clutch )
• 82% of review site users say reviews are more influential than sales claims. ( B2B SaaS Reviews )
• 84% of consumers place as much trust in online reviews as in personal recommendations. ( CapitalOne Shopping Research )

And if those stats aren’t enough to help you understand the importance of reputation and review management software, here are a few more:

• 94% of businesses using reputation management tools see an ROI. ( BrightLocal )
• 75% of customers recommend companies based on a great experience. ( SalesForce Research )
• Conversion rates increase 270% when online retailers display reviews and peak with a 4.9 out of 5-star rating. ( CapitalOne Shopping Research )

So now that you understand the importance of reviews in your sales process, let’s explore some of the other benefits.

Helps Your Marketing Strategy

I can talk about marketing all day long, but let’s keep this brief. Here are some of the top marketing benefits of using review management software:

• Voice of the customer data. When you use the words your customers use to talk about their problems, it’s easier to build trust with them because you can show you understand their needs.
• Social proof. People like what other people like, so having reviews that show how incredible your products or services may tip the scale in your favor.
• Buzz building. When you get new reviews in places like Google My Business, it helps the search engines build trust in your business, plus it gives you content to share online.

But it’s also about authenticity. Anytime you can share the review in its “natural” environment, you can combat some of the fears of fake reviews. 79% of people think that fake reviews are a problem, so when you can alleviate their concerns, you’re ahead of the game.

And because different types of review management software make it easier to gather, analyze, disseminate, and respond to feedback, it can save you considerable time.

Improves the Customer Experience

In addition to being a marketing buff, I’m also laser-focused on processes and experiences. Creating a great customer experience doesn’t have to mean going all out—it simply starts with doing what you say you’re going to do when you say you’ll do it. (It’s also about great customer service.)

93% of customers say good service makes them more likely to return, and 80% say the experience is as important as a company’s products or services.

Reputation management software allows you to read the room — especially when you’re not in it so you can get hints about what people are saying about your business and plug any holes that appear or adapt based on what your audience wants.

In fact, unhappy customers present one of the best opportunities to learn and improve. So, even though good reviews are important, your response to negative feedback can also help build trust.

With so many options out there, choosing the right review management software can be a real struggle. Here's how you can zero in on the right review management software for your business:

First, I recommend taking some time to identify what you need. A good place to start is by considering questions like these:

• How many reviews will you need to manage and respond to on a daily, weekly, or monthly basis?
• What are the review platforms that are most relevant to your business (e.g., Google, Facebook, Yelp, TripAdvisor)?
• What features are important to you (review collection, response management, analytics, sentiment analysis, and integration capabilities)?
• What investment am I comfortable making?

Then, make a list of the different review management software options and the features they offer and compare them to your needs.

A few things to consider when you compare:

• Pricing. Weigh the cost vs. value provided by each option, and be aware of costs like setup fees, additional charges for premium features, or per-user fees.
• Ease of use. The software should be intuitive and easy to navigate for all team members.
• Scalability. Ensure the software will still work for your business as it grows.
• Reviews and case studies. Check review sites like G2, Capterra, and Trustpilot to see what other users are saying about the software, and look for reviews from businesses similar to yours. Many software providers have case studies or testimonials on their websites which can help you learn how the software is used and has helped other businesses.
• Integration and compatibility. Find out if the software integrates with your existing systems, such as your CRM, email marketing, and social media management tools. I also recommend checking if the software offers API access for custom integrations.
• Support and training. Your review management software should have excellent customer support and make sure you have what you need to start out on the right foot. They should offer onboarding and training resources such as tutorials, webinars, and documentation.

Next, it‘s time to test the software. There’s no better way to find out if the software will work for you than to take advantage of free trials and demos so you can experience it first-hand.

At this point, if you‘ve landed on an option that checks all the right boxes, you can move forward with signing up, knowing that you’ve made the right choice.

By taking a methodical approach, you can save yourself a ton of headaches (that I've seen many business owners suffer) by being too hasty.

Try HubSpot’s Customer Feedback Software to get a better understanding of what they want and think so you can wow them. Get a demo today .

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Best Online Banks of August

Capital one 360, discover bank.

• Why You Should Trust Us

Best Online Banks of August 2024

Affiliate links for the products on this page are from partners that compensate us and terms apply to offers listed (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate banking products to write unbiased product reviews.

Many of us grew up making the journey to a local branch to handle banking business. But now, with online banking, you can bank primarily online. While many online banks don't have physical locations, they offer perks that in-person banks don't, like high savings account interest rates and no monthly fees.

• Get paid up to 2 days early with direct deposits

no monthly service fee

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No minimum opening deposit
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No monthly service fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Receive your paycheck up to 2 days early
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Rounds debit card purchases up to the nearest dollar and puts spare change in your Chime Savings Account
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No overdraft fees for overdrafts up to $200 with SpotMe®, if you qualify
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No foreign transaction fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Request checks be sent to recipients online
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Can deposit cash at select retailers
• con icon Two crossed lines that form an 'X'. $2.50 out-of-network ATM fee
• con icon Two crossed lines that form an 'X'. No overdraft protection for overdrafts exceeding $200
• con icon Two crossed lines that form an 'X'. No physical checkbook

Chime has one of the best checking accounts out there, but it doesn't offer joint accounts or pay the best savings rate. Its strongest feature is that it's great for people who might not qualify to open accounts elsewhere — it doesn't check your credit score or banking history when you apply for a checking account, savings account, or credit card. It also provides several credit-building tools.

• 60,000+ free ATMs nationwide through MoneyPass® and Visa® Plus Alliance
• Free cash deposits at Walgreens; May deposit cash at other select retail locations but you may be charged a fee
• Rounds debit card purchases up to the nearest dollar and moves spare change into your Chime Savings Account
• Qualify for SpotMe® overdraft protection by receiving $200 in direct deposits per month
• Chime is a financial technology company, not a bank. Banking services provided by, and debit card issued by, The Bancorp Bank or Stride Bank, N.A.; Members FDIC.
• Ally Spending Account
• Capital One 360 Checking
• Discover® Cashback Debit Account
• Axos Bank Rewards Checking
• SoFi Checking and Savings (Member FDIC)

With online banks, you'll primarily manage bank accounts through online and mobile banking. If you need to speak to a banker, you can reach out to customer support by phone or live chat generally. 

Compare the Top Online Banks

Below, we've provided information comparing top-rated online banks. We know "best" means something different for everyone, so we've listed each bank's strengths, as well as its limitations. These online banks have stayed as our top picks for the last few months because they continue to stand out for minimal fees, variety of bank account options, and unique features. If you'd like to learn more about brick-and-mortar options, the best banks might be worth exploring. 

0.10% to 0.25%

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Spending buckets to manage expenses
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Competitive APY
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No initial deposit
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No minimum account balance
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No monthly service charge
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Connect your account with Zelle
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy-to-use mobile app
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Early direct deposit
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Reimburses up to $10/month in out-of-network ATM fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Online bill pay
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. 24/7 customer service
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No overdraft fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Overdraft protection
• con icon Two crossed lines that form an 'X'. No physical branch locations
• con icon Two crossed lines that form an 'X'. No way to deposit cash
• You can deposit checks right from your smartphone
• Manage expenses by creating spending buckets
• Ally reimburse's up to $10 per statement cycle for fees charged at other ATMs nationwide
• Transfer money with your voice through Ally Skill™ for Amazon Alexa
• Interest compounded daily, paid monthly
• FDIC insured

Ally doesn't have minimum opening deposits for any of its accounts, so you can start online banking with any amount.

The Ally Savings Account makes it especially easy for you to save. You can set up separate savings buckets for different goals, such as Emergency Savings or Travel Fund. The Surprise Savings feature assesses your checking account balance three times per week to determine how much you can afford to save, then transfers money into your savings account.

You can contact Ally customer support 24/7, either over the phone or via live online chat.

The Ally Spending Account is a solid account, but it doesn't come with any special features, such as cash back or a competitive interest rate. If you want a rewards checking account , you may want to go with one of the other banks on this list.

Ally Bank Review

No minimums, no fees, no worries.

See website for details

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Earn interest on all account balances
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No opening deposit or minimum account balance
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No monthly service fee
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No foreign transaction fee
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Range of overdraft protection options
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Processes direct deposits up to 2 days early
• con icon Two crossed lines that form an 'X'. Doesn't reimburse out-of-network ATM fees
• con icon Two crossed lines that form an 'X'. Limited access to customer service by phone

Capital One is a strong bank overall. You'll earn competitive interest rates on online savings accounts and CDs.

• Over 70,000 free ATMs nationwide
• Branches in NY, LA, TX, MD, VA, NJ, and Washington, DC

Capital One ranks as No. 1 on the J.D. Power US National Banking Satisfaction Survey . This study evaluates customers' experiences with banks and measures factors such as trust, handling problems and complaints, and saving time and money.

Capital One doesn't require any minimum opening deposits. It also has branches and Capital One cafes sprinkled around the U.S., so it's a good option if you like online banking but want the option to speak with a banker face-to-face.

You can use your debit card at over 70,000 ATMs nationwide for free, but unlike many online banks, Capital One doesn't reimburse any fees charged by out-of-network ATM providers.

Capital One 360 Bank Review

Earn cash back rewards with no fees. Start earning 1% cash back today (see website for details).

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Earn up to 1% cash back on up to $3,000 in purchases per month (See website for details)
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Over 60,000 in-network ATMs
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Get paid early with direct deposit through Early Pay
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Enroll in free overdraft protection
• con icon Two crossed lines that form an 'X'. Debit card can only be used in the US, Canada, Mexico, and the Caribbean
• con icon Two crossed lines that form an 'X'. Only 1 branch location
• Earn 1% cash back on up on up to $3,000 per month in eligible debit card purchases (See website for details)
• 100% US-based customer service available 24/7
• No opening deposit or minimum account balance
• No monthly maintenance fees
• Over 60,000 in-network ATMs

Discover is a good option for people who want to do all their banking, investing, and borrowing with one institution. Discover has a strong cash back checking account that lets you earn 1% back on up to $3,000 of purchases each month (see website for details), as well as Discover credit cards .

While you don't need to place an initial deposit for a checking or savings account, you'll need at least $2,500 to open a money market account or CD. Some of our other options do not require a minimum opening deposit.

Discover Bank Review

Cash in on up to a $500 bonus† and up to 3.30% APY* with a new Rewards Checking account using the promo code RC500 and complete qualifying activities by 8/31/24.

up to 3.30%

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. High APY
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Unlimited out-of-network ATM reimbursements
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No monthly maintenance fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No non-sufficient funds fees
• con icon Two crossed lines that form an 'X'. No APY if you can't meet qualifications
• con icon Two crossed lines that form an 'X'. Few mobile app reviews

Axos Bank has strong high-yield savings, checking, and money market accounts if you'd like to avoid monthly service fees. But, you can find higher interest rates at some of the best online banks.

• Cash in on up to a $500 bonus† and up to 3.30% APY* with a new Rewards Checking account. Just use promo code RC500 before August 31.
• Build your own APY with up to 3.30% APY*
• Zero monthly maintenance fees
• Zero overdraft or NSF fees
• Zero minimum monthly balance reqs
• No initial deposit requirement
• Unlimited domestic ATM fee reimbursements
• Online debit card management
• Simple, 3-step process for direct deposit

Axos Bank has savings, checking, CD, and money market accounts, so it's a great option if you want to open all of your accounts with one bank. It's one of the best banks for avoiding overdraft fees . Its high-yield checking account doesn't charge overdraft or non-sufficient funds fees, and it offers free overdraft protection that links your checking account to a savings account.

You also may be eligible for a bank account cash bonus . Earn up to $500 welcome bonus when you use the promo code RC500 to apply for a Rewards Checking account and complete qualifying activities by 8/31/24

Axos pays higher rates on its accounts than most brick-and-mortar banks, especially on its high-yield checking account. However, you can still earn higher rates at other online banks.

Axos Bank Review

Earn up to a $300 bonus with qualifying direct deposits for eligible customers through 12/31/24. Earn up to 4.60% APY on savings balances (including Vaults) with direct deposit

up to 4.60%

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. FDIC insured for $2 million
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. High interest rate
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Earn a higher interest rate with qualifying activities
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Up to $300 bonus with qualifying direct deposit (terms apply)
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Savings tools
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Joint account available
• con icon Two crossed lines that form an 'X'. Declined purchase if you overdraw by more than $50
• con icon Two crossed lines that form an 'X'. Doesn't reimburse out-of-network ATM providers' fees
• con icon Two crossed lines that form an 'X'. May deposit cash at Green Dot locations but there's a $4.95 fee

SoFi Checking and Savings is a great account option if you don't mind keeping your savings and checking in one account.

• Sign-up bonus of up to $300. When you sign up and set up direct deposit. Wait for direct deposit to hit account (typically 2-4 weeks). Collect cash bonus of $50 to $300 depending on direct deposit amount
• Up to 4.60% APY with direct deposit or $5,000 or more in qualifying deposits during the 30-day evaluation period
• FDIC Insured and covered up to $2 million in FDIC coverage through a network of participating banks
• 55,000+ fee-free ATMs

SoFi has a great online banking option if you'd like to manage your money in one account. It's a hybrid bank account that combines checking and savings features.

You can earn a competitive interest rate that's higher than what many traditional and high-yield savings accounts pay if you set up direct deposits. It also offers up to $300 with qualifying direct deposit for eligible customers (offer expires 12/31/24, terms apply).

SoFi Checking and Savings is also a strong online banking choice if you don't want to deal with monthly service fees, overdraft fees, or out-of-network ATM fees. It also comes with a debit card. 

The account is a hybrid savings/checking account, so you'll need to keep that in mind to get the most out of the account. If you deposit cash, you also might need to pay a fee.

SoFi Bank Review

Online Banking Trustworthiness and BBB Ratings

We review the ethics of each company so you can see if a specific financial institution aligns with your values.

We also include the settlement history of the last three years so you're aware of any recent public controversies involving the bank.

None of our top picks have any recent public scandals.

Here are the Better Business Bureau  scores for all the banks on our list:

The Better Business Bureau measures businesses by examining responses to customer complaints, honesty in advertising, and transparency about business practices.

Ally received an  A rating from the BBB rather than an A+ because it has a few unresolved complaints.

Something to keep in mind is that a good BBB rating won't guarantee that your interactions with the bank will be great. Consider speaking to current customers or reading online customer reviews to see if one of these banks may be suitable for you. 

Capital One and Discover have been involved in a recent public controversies. 

Capital One used to have an account called 360 Savings. In 2019, Capital One launched the new 360 Performance Savings Account, which paid a much a higher interest rate. Many customers thought their old savings accounts would automatically transition into this new one, but in reality, they had to manually open a new 360 Performance Savings Account to earn the higher rate. So some customers have been earning a significantly lower savings rate for years.

In the lawsuit, the plaintiffs' lawyers allege that Capital One didn't inform 360 Savings customers that these were two distinct accounts, or that 360 Performance Savings paid a higher rate. However,  Capital One wants this case dismissed  because it claims people had every opportunity to learn these facts on their own. The case is still ongoing.

In 2024, Discover was required to pay  $1 million in a settlement that claimed Discover denied Deferred Action for Childhood Arrivals, or DACA, recipients loans because of their immigration status. In the settlement, Discover has also agreed to rewrite its lending rules so DACA recipients are equally eligible for loans as U.S. citizens.

Best Online Banks Offer Comparison

Criteria for evaluating online banks, security measures and digital safety at online banks.

Security is important for any bank, but this is especially true for online banks. When considering an online bank, you'll want to make sure it follows certain safety procedures. Like all banks, it should be FDIC-insured; it should also have secure online banking features, like encrypting your banking information in case of hacks and requiring multi-factor authentication to log in.

Range of Services and Account Types at Online Banks

The best banks offer many different banking services and accounts for users to choose from. For example, a bank might offer checking accounts, savings accounts, money market accounts , CDs with many different term lengths, personal loan options, mortgages, credit cards, and more.

This means you can keep all your banking services with one bank, even as you grow financially and start needing access to new types of accounts.

Fee Structures and Interest Rates at Online Banks

One of the major reasons to switch to an online bank is because of their low fees and strong interest rates for savings accounts. You can expect to find online banks with no monthly fees and high annual percentage yields on savings accounts, money market accounts, and CDs with the best rates .

A bank that avoids ATM fees by offering extensive free ATM networks is also important, so that you can safely get cash anywhere in the United States without having to pay extra.

Customer Service and User Experience

The best digital banking customer service will feature 24/7 customer support , with phone line, live chat, and email options. You'll also want a bank that has an easy-to-use online website and mobile banking app. Websites that provide all the information you need upfront and mobile apps with high ratings are both signs that a bank values user experience.

Benefits of Banking with Online Banks

Convenience and accessibility at online banks.

Online banks are typically both convenient and accessible. They can be accessed from any computer or mobile phone through a mobile banking app . Opening accounts online can take as little as five minutes, and you'll be able to access your banking information without having to go into a branch. 

Typically Lower Fees and Higher Interest Rates at Online Banks

Because online banks aren't connected to brick-and-mortar branches, they can generally offer you higher interest rates on things like high-yield savings accounts without charging monthly service fees. You'll find many of our best high-yield savings accounts in online banks, for instance.

Many of our best free checking accounts are with online banks, as well.

Advanced Digital Tools and Features at Online Banks

Online banks frequently have better digital features than traditional brick-and-mortar banks. For instance, most online banks will help you learn how to make a mobile check deposit with their app. In comparison, not all brick-and-mortar banks offer mobile check deposit, making you go into a branch to deposit checks instead.

Online banks might also offer things like Zelle for easy money transfer, too.

Security Considerations of Online Banks

Keep in mind that banking online might offer unique security issues that in-person banking doesn't. For example, having a bank account with a username and password means that someone could potentially use techniques like phishing to access your account, steal your banking information, and take your funds. 

The best way to keep that from happening is to use a strong, unique password that you don't use for any other account and enable multi-factor authentication, preferably with an app like Microsoft Authenticator instead of through SMS. That means that, even if someone does figure out your password, they won't be able to log in unless they also have access to your authentication account.

How to Choose the Right Online Bank

Matching bank features with your financial goals.

Ultimately, the best bank for you will depend on what you want from a financial institution. For example, if you're looking for a bank to use for all of your banking needs, you'll want to prioritize an online bank with a wide range of features. If you already have a bank you're comfortable with, but you want the best 1-year CD rate possible , you'll want to prioritize a bank that offers strong savings rates.

Since online banks are all equally accessible, make sure to shop around to find one that offers exactly what you're looking for.

Evaluating the Mobile App and Online Interface

Even if a bank offers everything you want, you should still make sure that its website and app are easy to use. If you lose your debit or credit card , for instance, you don't want to have to spend hours struggling with an unclear website trying to figure out how to report the loss. And you don't want to accidentally transfer more money than you meant because of a buggy interface.

Spend some time on the bank's website and check out its app ratings before you commit.

Online Banking FAQs

Online banks often offer lower fees, higher rates on savings accounts, and 24/7 access to banking services online.

Online banks are secure. Online banks are still FDIC-insured, and use industry-standard security measures, such as encryption and multi-factor authentication.

Yes, most banks let you to deposit your checks through a mobile banking app. While many online banks don't allow you to deposit cash, some let you use ATMs to deposit your physical money.

Yes, many banks offer a wide variety of credit products. You can get personal loans, mortgages, and credit cards. Check with the bank you're thinking about banking with to see if it offers the specific services you're interested in.

Ultimately, your personal needs will determine what's most important to look for in an online bank, but things to consider include range of services offered, costs and fees, interest rates, security measures, and user experience.

Why You Should Trust Us: Our Expert Panel for the Best Online Banks

To learn more about what makes a good online banking experience and how to choose the best fit, four experts weighed in:

We're focusing on what will make an online bank most useful, including customer service, fees, rates, and more. Here's what they had to say about banking online. (Some text may be lightly edited for clarity.)

How can someone determine whether a bank is the right fit for them?

Tania Brown, certified financial planner and vice president of coaching strategy at  OfColor :

"Obviously, you want to make sure it's FDIC-insured. Also, your banking experience — do you like walking into a bank? Well, then you need someone local. Do you just not care if you ever see your bank? Then you're okay online. Do you write checks? Do you not write checks? So it's thinking through how your experience with it is going to be before you make that decision."

Sophia Acevedo, banking editor,  Business Insider : 

"I would create a list of what I prioritize most in a bank account. For example, some banks have accounts that charge monthly service fees. I would look to see what the requirements are for waiving the monthly service fee and whether I think I could feasibly meet those requirements each month. If I'm searching for an interest-earning bank account I'll pay attention to interest rates. I would make sure the account pays a higher interest rate than the  average bank account ."

What should someone look for in an online bank?

Tania Brown, CFP:

"With an online bank, absolutely online customer service, because you do not have the advantage of walking inside and talking to a human being. How often are you able to get them? What are their hours?"

Roger Ma, certified financial planner with  lifelaidout®  and author of  "Work Your Money, Not Your Life" :

"How onerous the transfer process is, transferring money in and transferring money out. Is it same day, next day? Is it pretty easy to sync a brick-and-mortar checking account to this particular high-yield savings account?"

Mykail James, MBA, certified financial education instructor,  BoujieBudgets.com :

"When it comes to online banks, you want to be a little bit more strict about what type of interest rates they're providing. That's the biggest thing, because online banks are supposed to have the higher interest rate because they don't have the overhead of the brick-and-mortar. You want to make sure that it's well above the national average. What type of securities do they provide? Do they have two-factor identification? If it's an online bank, they should definitely have — at the bare minimum — two-factor authentication in how easy it is to change your passwords and things like that, because you want to be a little more hypersensitive about the cyber security for a strictly online bank."

Our Methodology: How We Chose the Best Online Banks

A Business Insider, we aim to help smart people make the best decisions with their money. We understand that "best" is often subjective, so in addition to highlighting the clear benefits of a financial product or account — a high APY, for example — we outline the limitations, too. We spent hours comparing and contrasting the features and fine print of various products so you don't have to.

While interest rates are an important aspect of any online banking account, several offer the same annual percentage yields (APYs). To differentiate between them, we considered how much you'll need to open an account, balance requirements, fees, ATM access, mobile apps, and other standout features.

We also took customer service into account, because with an online bank, you don't have the option of walking into a branch to speak with a representative.

We reviewed over two dozen institutions to identify the strongest options. To learn more about how we rate and review products, visit our editorial standards page .

See our full ratings methodology for checking, business checking, savings, and money market accounts »

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• Savings and CD rate trends
• How banks operate

• Certificates of deposit
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Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

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Wildfire Roars Through a Canadian Town Popular with Tourists

As much as half of Jasper, Alberta, which lies inside one of the country’s most-visited national parks, has been destroyed, officials said.

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By Ian Austen and Vjosa Isai

Ian Austen reported from Ottawa, and Vjosa Isai from Toronto.

As much as half of a town at the heart of a jewel of Canada’s national park system has been destroyed by a pair of wildfires that roared in from two sides, an official said on Thursday.

“We don’t know particularly which structures have been damaged and which ones have been destroyed, but that is going to be a significant rebuild,” Danielle Smith, the premier of Alberta, told a news conference. She struggled to avoid tears describing the beauty of Jasper National Park and the damage to the community that shares its name.

Pierre Martel, the director of fire management for Parks Canada, the national parks agency, told a briefing on Thursday afternoon that the “aggressive and fast-moving fire” was still burning in the park.

As the fires expanded on Monday evening, about 20,000 tourists and the 5,000 residents of Jasper were evacuated, mostly west to British Columbia.

On Wednesday night, wildfire fighters had to leave the town because of toxic smoke from the buildings that had caught fire. Parks Canada, which is in charge of fighting the fire, also moved its command post.

Fire fighters from other communities have since arrived to help fight the blaze, which follows a recent heat wave.

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Alien: Romulus

While scavenging the deep ends of a derelict space station, a group of young space colonizers come face to face with the most terrifying life form in the universe. While scavenging the deep ends of a derelict space station, a group of young space colonizers come face to face with the most terrifying life form in the universe. While scavenging the deep ends of a derelict space station, a group of young space colonizers come face to face with the most terrifying life form in the universe.

• Fede Alvarez
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• 2 Critic reviews
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• Trivia Director Fede Alvarez sought out the special effects crew from Aliens (1986) to work on the creatures. Physical sets, practical creatures, and miniatures were used wherever possible to help ground later VFX work.
• Connections Featured in Nerdrotic: The Acolyte: Force is Female CONFIRMED? The Death of Theaters - The Real BBC @MauLer @HeelvsBabyface (2024)
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• August 16, 2024 (United States)
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