business marketing research pdf

Fundamentals of Business-to-Business Marketing

Mastering Business Markets

• © 2015
• Michael Kleinaltenkamp 0 ,
• Wulff Plinke 1 ,
• Ian Wilkinson 2 ,
• Ingmar Geiger 3

Freie Universität Berlin, Berlin, Germany

You can also search for this editor in PubMed   Google Scholar

European School of Management and Technology, Berlin, Germany

The university of sydney, sydney, australia.

• Provides a comprehensive overview of the economic fundamentals of business markets and business marketing
• Focuses on all activities needed to gain a deep understanding of business markets
• Sets the stage for all business marketing activities
• Includes supplementary material: sn.pub/extras

Part of the book series: Springer Texts in Business and Economics (STBE)

29k Accesses

10 Citations

2 Altmetric

This is a preview of subscription content, log in via an institution to check access.

Access this book

Subscribe and save.

• Get 10 units per month
• Download Article/Chapter or eBook
• 1 Unit = 1 Article or 1 Chapter
• Cancel anytime
• Available as EPUB and PDF
• Read on any device
• Instant download
• Own it forever
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

About this book

Similar content being viewed by others.

Marketing and Market Research

Strategic marketing, marketing strategy and market strategy.

Toward a Taxonomy of Marketing Strategies: Issues and Evidence

• Business-to-business marketing
• Customer value
• Organizational buying behavior
• Services marketing
• Solution selling

Table of contents (6 chapters)

Front matter, the market process.

• Wulff Plinke, Ian Wilkinson

The Core Concept of Marketing Management

Wulff Plinke

Introduction to Business-to-Business Marketing

• Michael Kleinaltenkamp

Business Buying Behavior

• Sabine Fließ, Wesley Johnston, Christina Sichtmann

Procurement Policy

• Bernd Günter, Matthias Kuhl, Markus Ungruhe, Ian Wilkinson

Business Market Research

• Frank Jacob, Rolf Weiber

Back Matter

Editors and affiliations.

Michael Kleinaltenkamp, Ingmar Geiger

Ian Wilkinson

About the editors

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.

Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.

Ian Wilkinson is Honorary Professor at the University of Sydney. He has been a Professor at the University of New South Wales as well as Foundation Chair in Marketing at the University of Western Sydney before. His research focus is on business to business marketing, with an emphasis on the nature and role of business relations and networks.

Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiations.

Send me an email reminder

By submitting, you agree to receive donor-related emails from the Internet Archive. Your privacy is important to us. We do not sell or trade your information with anyone.

Internet Archive Audio

• This Just In
• Grateful Dead
• Old Time Radio
• 78 RPMs and Cylinder Recordings
• Audio Books & Poetry
• Computers, Technology and Science
• Music, Arts & Culture
• News & Public Affairs
• Spirituality & Religion
• Radio News Archive

• Flickr Commons
• Occupy Wall Street Flickr
• NASA Images
• Solar System Collection
• Ames Research Center

• All Software
• Old School Emulation
• MS-DOS Games
• Historical Software
• Classic PC Games
• Software Library
• Kodi Archive and Support File
• Vintage Software
• CD-ROM Software
• CD-ROM Software Library
• Software Sites
• Tucows Software Library
• Shareware CD-ROMs
• Software Capsules Compilation
• CD-ROM Images
• ZX Spectrum
• DOOM Level CD

• Smithsonian Libraries
• FEDLINK (US)
• Lincoln Collection
• American Libraries
• Canadian Libraries
• Universal Library
• Project Gutenberg
• Children's Library
• Biodiversity Heritage Library
• Books by Language
• Additional Collections

• Prelinger Archives
• Democracy Now!
• Occupy Wall Street
• TV NSA Clip Library
• Animation & Cartoons
• Arts & Music
• Computers & Technology
• Cultural & Academic Films
• Ephemeral Films
• Sports Videos
• Videogame Videos
• Youth Media

Search the history of over 866 billion web pages on the Internet.

Mobile Apps

• Wayback Machine (iOS)
• Wayback Machine (Android)

Browser Extensions

Archive-it subscription.

• Explore the Collections
• Build Collections

Save Page Now

Capture a web page as it appears now for use as a trusted citation in the future.

Please enter a valid web address

• Donate Donate icon An illustration of a heart shape

Fundamentals of marketing research

Bookreader item preview, share or embed this item, flag this item for.

• Graphic Violence
• Explicit Sexual Content
• Hate Speech
• Misinformation/Disinformation
• Marketing/Phishing/Advertising
• Misleading/Inaccurate/Missing Metadata

plus-circle Add Review comment Reviews

390 Previews

4 Favorites

Better World Books

DOWNLOAD OPTIONS

No suitable files to display here.

EPUB and PDF access not available for this item.

IN COLLECTIONS

Uploaded by Tracey Gutierres on May 29, 2015

SIMILAR ITEMS (based on metadata)

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Business Marketing Research & Essay

Related Papers

International Journal of Advanced Research (IJAR)

IJAR Indexing

In the current era Digital Marketing is one of the most preferred forms of marketing. It is extremely popular in the younger generations, also being used by middle and the older generations. Today marketers are using digital marketing as a channel to market their products and the services. Digital Marketing is the way of electronic communication with customers and consumers. Due advancements in technology, the use of digital marketing, social media marketing, and search engine marketing is increasing rapidly. Digital marketing requires a new understanding of customer behavior. Digital marketing is a strategy that gives an individual or organization the ability to get in touch with clients by establishing innovative practices, combining technology with traditional marketing strategies. Digital marketing is beyond internet marketing including channels that do not require the use of Internet. Digital marketing includes Mobile phones -SMS and MMS, social media marketing, display advertising, search engine marketing and many other forms of digital media. The purpose of this paper is to study the concept and various aspects of digital marketing and to explore the differences between digital marketing and traditional marketing.

Paola Ciriaco

International Journal of Management, IT & Engineering

This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles, researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitalization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended to compare the internet marketing techniques with specific to various businesses.

International Journal of Scientific Research in Computer Science, Engineering and Information Technology IJSRCSEIT

From the last few years, the internet and e-commerce have become one of the fastest growing technologies that play a significant role in our life. Now a day’s e-marketing is one of the most emerging technology in IT and E-Commerce sector. Internet marketing is a new philosophy and interesting topic especially for researchers in the marketing field. In modern business practice which involved marketing of goods, services and information with using internet and other electronic means. It is a new way of marketing a product/service globally to the targeted market around the world. Internet marketing has become the commercial tool of marketing product and service. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. E-marketing does not consists only use to promote marketing over internet but also helps in marketing through e-mail and wireless media. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable for researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. This paper is a secondary research regarding how E-commerce gradually forms part of our daily lives. It concerns different aspect of advertising in terms of electronic commerce.

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Chapter 1 Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions

• In book: Business-to-Business Marketing Management: Strategies, Cases, and Solutions (pp.1-9)

• Auckland University of Technology

• Boston College

Discover the world's research

• 25+ million members
• 160+ million publication pages
• 2.3+ billion citations

• J SERV RES-US

• Adam A. Rapp
• Michael A. Pimentel

• Alexandre Schpektor

• J MARKETING
• INT J RES MARK

• James C. Anderson
• James A. Narus
• Recruit researchers
• Join for free
• Login Email Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google Welcome back! Please log in. Email · Hint Tip: Most researchers use their institutional email address as their ResearchGate login Password Forgot password? Keep me logged in Log in or Continue with Google No account? Sign up

Marketing Research Notes, PDF, Syllabus I MBA, BBA, BCOM 2024

• Post last modified: 5 April 2022
• Reading time: 9 mins read
• Post category: MBA Study Material / BBA Study Material / BCOM Study Material

Download Marketing Research Notes , PDF, Books, Syllabus for MBA, BBA, BCOM 2024. We provide a complete marketing research pdf. Marketing Research study material includes marketing research notes, book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in marketing research pdf form.

Marketing Research subject is included in MBA so students are able to download marketing research notes for MBA, BBA, BCOM 2nd year and marketing research notes for MBA, BBA, BCOM 4th semester.

Table of Content

• 1 Marketing Research Syllabus
• 2 Marketing Research Notes PDF
• 3 Marketing Research Notes
• 4 Marketing Research Questions and Answers
• 5 Marketing Research Question Paper
• 6 Marketing Research Books

Marketing Research Notes can be downloaded in marketing research pdf from the below article.

Marketing Research Syllabus

A detailed marketing research syllabus as prescribed by various Universities and colleges in India are as under. You can download the syllabus in marketing research pdf form.

Introduction to marketing Research – marketing research as a tool of Management – relevance of marketing research in the Indian Context.

Basic concepts – Scientific method – Types of Research – basic method of collection data – Secondary Data – The Marketing research process – planning the research project.

The data collection forms – attitude measurement.

Introduction to sampling – applications of sampling methods of marketing problems.

UNIT V Data collection and the field force – tabulation of collected data – analysis techniques – research report presentations.

Marketing Research Notes PDF

Marketing Research Notes

Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows organizations or businesses to discover their target market, collect and document opinions and make informed decisions.

Marketing Research Questions and Answers

If you have already studied the marketing research notes, then it’s time to move ahead and go through previous year marketing research question papers.

• What is primary data?
• What is secondary data?
• What are the classical methods of collecting primary data?
• Mention some important sources of economic data.
• Distinguish between primary and secondary data.
• Distinguish between cross section and time-series data.
• Distinguish between qualitative and quantitative data
• What is a sampling frame?
• What is a complete enumeration?
• Define sampling.
• Write a note on simple random sampling
• Write a note on stratified random sampling.
• Write a note on systematic sampling.
• Write a note on multi-stage sampling.
• Write a note on sequential sampling.

Marketing Research Question Paper

If you have already studied the marketing research notes, then it’s time to move ahead and go through previous year marketing research question paper.

It will help you to understand the question paper pattern and type of marketing research question and answer asked in MBA 2nd year marketing research exam. You can download the syllabus in marketing research pdf form.

Marketing Research Books

Below is the list of marketing research books recommended by the top university in India.

• Boyd, Harper W. Jr., Westfall, Ralph and Stasch, Stanley, Marketing Research: Text and Cases, Richard D. Irwin Inc., Homewood, Illinois.
• Green, P. E. and Tull, D. S., Research for Marketing Decisions, 5th edition, Prentice-Hall of India, New Delhi.
• Luck D. J., Wales, H.G., Taylor, D. A. and Rubin R. S., Marketing Research, 7th Edition, Prentice-Hall of India, New Delhi.
• Tull, D. S. and Hawkins D. I., Marketing Research : Measurement and Method, 6th Edition, Prentice-Hall of India, New Delhi.

In the above article, a student can download marketing research notes for MBA, BBA, BCOM 2nd year and marketing research notes for MBA, BBA, BCOM 4th semester. Marketing Research study material includes marketing research notes, marketing research books, marketing research syllabus, marketing research question paper, marketing research case study, marketing research questions and answers, marketing research courses in marketing research pdf form.

Go On, Share & Help your Friend

Did we miss something in MBA Study Material or You want something More? Come on! Tell us what you think about our post on Marketing Research Notes | PDF, Book, Syllabus | MBA 2024 in the comments section and Share this post with your friends.

You Might Also Like

International business notes, pdf, syllabus | bba, bcom 2024, accounting for managers notes, pdf, syllabus, paper | mba (2024).

Human Resource Management Notes | HRM PDF | MBA 2024

Marketing Management PDF Notes, Syllabus BBA, BCOM 2024

Management theory and organisational behaviour notes, pdf | mba (2024), indirect tax laws notes, pdf, syllabus, | bba, bcom 2024.

International Marketing Notes PDF | Syllabus, Book MBA 2021 2024

Business Communication PDF Notes (2024) | MBA, BBA, BCOM

International business management pdf, notes, syllabus | mba (2024), company law notes | pdf, books, syllabus | bcom, bba 2024, corporate taxation notes, pdf, notes, syllabus, paper | mba (2024).

Sales Management Notes | PDF, Book, Syllabus | MBA 2024

Leave a reply cancel reply.

You must be logged in to post a comment.

World's Best Online Courses at One Place

We’ve spent the time in finding, so you can spend your time in learning

Digital Marketing

Personal Growth

Development