The logical divisions in the above statement are artistic purposes, medical purposes, and mystical purposes.
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Here's an example: The three reasons that will compose the speech are that capital punishment is discriminatory, capital punishment is inhumane, and capital punishment is not necessary. |
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Here's an example: |
Copied and adapted by Karen B. Nichols from the following: Pearson Allyn & Bacon. (2010). The Speechmaking Wheel. http://wps.ablongman.com/ab_beebe_pubspeak_5/1/485/124302.cw/index.html
This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.
Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.
People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.
As you establish your purpose, ask yourself these questions:
If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.
As you think of ways to appeal to your audience, ask yourself:
For more help, see our handout on audience .
Get their attention, otherwise known as “the hook”.
Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.
Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.
Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.
For more help, see our handout on introductions .
Repeat crucial points and buzzwords.
Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.
For example:
“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”
“I’ve talked to you today about such and such.”
These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.
This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,
“But this argument makes no sense when you consider that . . . .”
If you’re providing additional information to support your main point, you could say,
“Another fact that supports my main point is . . . .”
Rely on shorter, simpler sentence structures.
Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.
Too complicated:
The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.
Easier to understand:
Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.
Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.
Pronoun problem:
The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.
Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?
More specific:
The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.
Incorporate the rhetorical strategies of ethos, pathos, and logos.
When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.
Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.
Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.
Restate your main points, but don’t repeat them.
“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”
Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”
Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:
We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.
Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.
Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.
Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.
You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill
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March 17, 2021 - Gini Beqiri
A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.
A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.
So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?
We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.
When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.
Here are a few ideas to get you started:
Read our full list of 75 persuasive speech topics and ideas .
As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your audience get bored .
It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:
The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.
There are three main approaches used to persuade others:
The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.
Pathos persuasion is when you appeal to the audience’s emotions, such as when you tell a story that makes them the main character in a difficult situation.
The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.
1. structure of your persuasive speech.
The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A strong opening ensures you have the audience’s attention from the start and gives them a positive first impression of you.
You’ll want to start with a strong opening such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:
Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver
Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.
You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.
Obama would spend hours with his team working on the opening and closing statements of his speech.
You should pick between 2 and 4 themes to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.
It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your connecting sentences between each of your themes so that your speech is easy to listen to.
Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.
Any balanced theory or thought addresses and disputes counter-arguments made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.
When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.
Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!
The most effective persuasive speeches end with a call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.
Practice answering AI questions on your speech and get feedback on your performance .
If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.
You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.
This example is from the Kentucky Community and Technical College.
To persuade my audience to start walking in order to improve their health.
Regular walking can improve both your mental and physical health.
Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?
Continue reading
The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.
Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.
Thesis/Central Idea | |
COMMENTS
The statement that reveals your main points is commonly known as the central idea statement (or just the central idea). Just as you would create a thesis statement for an essay or research paper, the central idea statement helps focus your presentation by defining your topic, purpose, direction, angle, and/or point of view. Here are two examples:
The central idea also keeps the speaker focused on the main topic and purpose of their speech. An example of a central idea in a speech is the following: "When a person loses their companion, they ...
Example: The purpose of my presentation is to demonstrate for my coworkers the value of informed intercultural communication. Formulating a Central Idea Statement. While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be.
Formulating a Central Idea Statement. While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be (preferably after using an introductory method such as those described in Chapter 8). The statement that reveals your main points is commonly ...
Central Idea Statement. a statement that contains or summarizes a speech's main points. Now, at this point we need to make a point about terminology. Your instructor may call the central idea statement "the thesis" or "the thesis statement.". Your English composition instructor probably uses that term in your essay writing.
This is one sentence that encompasses the central idea of your speech. Writing your thesis statement/central idea is a four step process: Choose your topic ... Speech 151 students can find more examples of specific purpose statements and central ideas on pages of 240-251 of our text. You can also find examples of Main Points.
Include your topic, general purpose, and specific purpose in a document to submit to your instructor. Step 4: Develop your central idea. Your specific purpose and general purpose are not specifically stated in your speech, but your central idea is. Your central idea includes your topic, your objective, and the overall direction of your speech.
Here are two examples: Specific Purpose - To explain to my classmates the effects of losing a pet on the elderly. Central Idea - When elderly persons lose their animal companions, they can experience serious psychological, emotional, and physical effects. Specific Purpose - To demonstrate to my audience the correct method for cleaning a ...
The Central Idea. AKA the thesis of your speech. Summarizes the speech. Guides the audience in their understanding of the speech. Is a complete declarative sentence. Uses direct, specific language. Is a single idea. Is an audience-centered idea. Check out this power point about developing your central idea:
Understanding the central idea in reading is an essential skill for comprehending both literary and informational texts. Think of it as the heart of what the author wants to tell us. It's not just the subject of the text but the key message or argument the author is presenting. In articles or speeches, you might find this main idea in the ...
Central Idea Once speakers identify the specific purpose, they must next figure out the central idea. The central idea gets expressed as a single sentence that articulates the one thought the presenter wants the audience to remember at the end of the speech. This might sound an awful lot like a specific purpose, and many novice speakers confuse the two concepts and use their specific purpose ...
A central idea is like a map for a story or essay. It guides readers through the words and themes. On the other hand, a thesis statement is a claim or argument in an essay, article or research work. This is often based on the central idea but goes further by giving an opinion about the topic. You can think of these as two good friends.
Generate Main Ideas. After you develop the central idea, the next step in the speechmaking process is to generate main ideas. On this page, we'll: Generate the main ideas for your speech. Formulate the preview statement. It is important that you subdivide your speech into two, three, or four main ideas. Consider these three questions:
Making your speech easy to understand Repeat crucial points and buzzwords. Especially in longer speeches, it's a good idea to keep reminding your audience of the main points you've made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point.
Example 1: Persuasive speech outline. This example is from the Kentucky Community and Technical College. Specific purpose. To persuade my audience to start walking in order to improve their health. Central idea. Regular walking can improve both your mental and physical health. Introduction
Thesis/Central Idea - Essay Development
For example, a very common persuasive speech topic is organ donation. There is nothing wrong with that topic per se and it is an important issue. ... Also, unlike the formal thesis of your English essays, the central idea statement in a speech can and should use personal language (I, me, we, us, you, your, etc.) and should attempt to be ...
The central idea addresses the main ideas of the plot. The theme, on the other hand, is the unifying element or elements weaved into a story. A literary theme is a generic truth found in many stories. Themes often have a message for readers from the author. Examples of literary themes include courage, friendship, revenge, and power.
Real-Life Example. A clear illustration of this principle is found in Khaled Hosseini's "The Kite Runner" (2003). The protagonist, Amir seeks redemption for his past mistakes, and ultimately, his journey towards forgiveness provides him a route to make things right and gain inner peace. 3. The Search for Identity.
A lot of mother of the bride speech examples will refer to a bride and groom, but you can simply change the references to your daughter's partner and the appropriate pronouns if you're attending an LGBTQ+ wedding. Speech Example 1: The Heartfelt Reminiscence. Introduction: "Hello, everyone! I'm [your name], and I'm so happy to see all ...
So, for example, you could say "that's a ball, ball, ball." For a child just beginning to produce words, that kind of speech is more appropriate than a very long, complex sentence. But importantly, it's grammatical speech. Baby talk sometimes has a negative connotation.
Former Bank of Japan Governor Haruhiko Kuroda signaled that the central bank has a lot of room to raise borrowing costs in its policy normalization process by offering a rough idea of the nation ...