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Cima exam support and preparation, how to prepare using cima past exam papers.
This is from the “Accounting Makes Cents” podcast episode #31 released on Monday, 16 January 2023.
In this episode, we’re going to discuss the value in using past exam papers for your CIMA case study preparation. Additionally, I’m going to try and show how you can use these past exam papers to practice questions and develop answers using the current CIMA case study pre-seen information.
Jump to show notes .
This is actually quite an interesting question I got asked by a student this past weekend while I was teaching one of my classes. The question was: “Is there value in going through past papers to prepare for the exams?” The simple answer to this is yes. Now this is not one of those questions where the simple answer is yes, but ultimately it’s a “no, you shouldn’t be doing it”. What I want to explore today is that the answer is yes, and explain why it’s a “definitely yes” answer.
Let’s get right into it.
Past paper questions have value in them in that there is a whole library of them available to students online, you just need to get your hands on them. They can normally be found on the CIMA website, if you just search for past papers, they should come up. Each session in the past always had 3 exam variants at a minimum. Each variant had 4 sections. And then each section had 2 requirements at the very least. So that would mean that for each exam session that you want to go through for the questions, you will have face 24 requirements or 12 questions and suggested answers. And you guys can imagine, CIMA has been running exams like these for a couple of years now so there is a lot of available questions and answers for you guys on the website. This is at minimum.
The general issue with using past paper questions is that the suggested answers that go with the past question do not always link back to the current pre-seen material and situation. This is a bigger issue especially if you can’t visualise how you can apply it to your current situation. Each session focuses on different pre-seen companies. The companies come with their own sets of background information, their strategies, strengths and weaknesses, etc. So with all this information available with regards to the companies, there will be no two companies that will be exactly alike or exactly the same. Hence, when you think about the answers for specific questions, the answers will not exactly be the same.
The trick is to read and face the questions on the past paper, but when you are thinking of the answers, you should use the current pre-seen backgrounder. You are actually, essentially putting your own suggested answers together for the past paper questions but just updating it to the company you are going to be examined on.
Now, in having done this, you may ask – well if we are just looking at the questions and not focusing too much on the suggested answers, then is it okay if we just disregard the suggested answers?
I’d say no, because there is still some value in those. Granted, like I said, they may not link back exactly with the pre-seen company that you have now, but you should still be able to follow the way CIMA suggests how you should put together your answers and just interchange some of the logic and reasoning behind those suggested answers. Another thing is that they give you points to consider, especially if you’re having trouble coming up with points for your current pre-seen. You may be able to use those suggested answers to come up with the points, or at least there is already pre-loaded points that you can think on and how you can relate it back to your pre-seen.
For me to show this, I’m going to have to grab a question from a past paper exam and use that as an example. The question I’m using today is on the May and August 2021 CIMA Management Case Study (MCS) Exam Variant 5 Section 3 Requirement B. I repeat May and August 2021 MCS Variant 5 Section 3 Requirement B. The question refers to a discussion of the “characteristics of debt and equity as potential sources of finance as a result of a Board’s decision”.
So for that particular session, the pre-seen company was a company called Trayyner, which was an unquoted company offering executive training courses. When thinking about a discussion on funding sources, we know that there is a difference between what is available to quoted and unquoted companies, especially ones related to equity.
The suggested answer on this particular requirement started off looking at specifics of the funding required for the venture. There are specific numbers that were shared on the suggested answers, which we could also look at and switch, using the numbers on our current pre-seen, where applicable.
A few paragraphs then of the suggested answer dealt with debt and what the gearing ratio of Trayyner was. This was then used to gauge how much it would affect Trayyner’s gearing ratio once the borrowing has been provided or obtained. In practical terms, we should also be able to use the gearing ratio of our current pre-seen and determine how much effect that would have if additional borrowings were obtained.
Now onto the equity side of things, and here is where it gets interesting. Since this question asked for a discussion of funding sources,, it’s always a good idea to present sides to the discussion. In this case, since we’ve already done a few paragraphs on debt, we should do a few on equity as well.
Trayyner was an unlisted company so one of the main things that was not available to it as a funding source was to offer the shares on the stock exchange, which would be a good idea or good way for a listed company to raise equity funding. The next few paragraphs of the suggested answer dealt with how we could gain equity funding as an unlisted company, so things like offering a rights issue came up in the discussion.
I highlight this part because you could end up having a listed company as a current pre-seen and this is not uncommon. Actually, most pre-seen companies in general are listed companies. So in which case, you could then add the discussion of offering shares on the stock exchange, how quick and easy it is or how difficult and cumbersome it is, and whether it’s a good idea or not to use such a way to fund your investments.
So you see, even if the suggested answers do not totally link back to your current scenario, there are still ways for you to be able to use those answers to help you formulate good ones or good points for your current pre-seen.
Please note that although I’ve used a Management Case Study past paper, that this practice of going through the past papers can also be done with the Operational Case Study and Strategic Case Study levels.
In this episode, MJ the tutor discusses the value in using past paper exams for the CIMA case study preparation. Additionally, she shows how a student can use past paper exams to practice questions and develop answers for the current CIMA case study pre-seen information.
Resources and links from this episode: CIMA past paper example
Credits: “Ding Ding Small Bell” ( https://freesound.org/s/173932/ ) by JohnsonBrandEditing ( https://www.youtube.com/channel/UC1RImxnsbfngagfXd_GWCDQ ) licensed under CC0 Licence.
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Home » blog » ACCA vs CIMA | Differences, Similarities & What’s Best For You
Commerce students – and often their parents – usually face the dilemma: ACCA vs CIMA? This confusion is common enough. However, lack of proper understanding and expert knowledge can lead to undesirable consequences. This article provides you a realistic and unbiased comparison that can help you make the right choice.
Before we dive deep into the comparison, let’s take a quick look at the ACCA and CIMA programs.
ACCA is the acronym for the Association of Chartered Certified Accountants. It is a globally recognized professional accounting body that offers qualifications and certifications for individuals aspiring to become versatile professionals in accounting and finance. Covering various aspects of finance, accounting, management, and taxation, ACCA will enlighten you with the nuances of financial reporting, audit and assurance, taxation, and more.
ACCA-qualified professionals are in high demand in the leading global accounting and finance firms. And for good reason. The skills, knowledge, and outlook of ACCA professionals enable them to add value to the organization and work in challenging business environments, both in India and abroad. And the best part is they are able to build an exciting and lucrative career, with the freedom to settle in almost any part of the world.
Also Read – Why ACCA is the best Financial Accounting course
CIMA (Chartered Institute of Management Accountants), established in the year 1919, is a globally recognized qualification for careers in Business & Finance.
CIMA is the world’s largest professional body of Management Accountants with more than 250,000 members working in around 180 countries. CIMA-qualified professionals work in the field of Corporate Finance, Financial Reporting, Financial Analysis, Business Analysis, Project Finance, Treasury Management, Risk Management etc.
In collaboration with the CPA (USA) institute, CIMA members receive an additional designation- CGMA. CIMA has more than 4500 training and recruitment partners across the globe.
Management accountants analyze information to advise strategy and drive sustainable business success. Anyone can study the CIMA qualification, whether they’re new to finance and business or an experienced professional.
Need help with choosing the best accounting course?
The following Table shows key points of difference between the two courses:
|
| |
Organizing Body | Association of Chartered Certified Accountant (ACCA) | Chartered Institute of Management Accountants (CIMA) |
Recognition & Acceptance | Recognized globally with 300 Approved Learning Partners worldwide. | Global acceptance |
Exam Pattern | ||
Course Duration | Three years | Three years |
Course Complexity/ Pass Percentage | Hard/30% to 40% | Moderate/50% to 60% |
Program Fees |
In total, a student can spend between £1500 to £2000. | In total, a student can spend between £2500 to £3000. |
No. of Papers | 13 | 16 |
Study Focus | Accounting, Auditing, and Taxation | Business Strategy and Management Accounting |
Skills Gained | Technical knowledge of accounting and financial concepts | Strategic Decision-making and Business Management |
Job Prospects | ||
Average Salary | 6 to 8 LPA | 5 to 8 LPA |
Who Should Do It? | ACCA is best suited for those who: | CIMA is best suited for those who: |
Broad areas of work .
Financial accounting, tax, audit, advisory, finance, and risk advisory are the key areas where ACCA-qualified candidates can find lucrative employment.
Since ACCA spans multiple areas within the accounting and finance domain, there is a big basket of profiles that qualified candidates can aspire for. These include
An ACCA-qualified candidate can earn an average salary of up to INR 8 LPA. Depending on the organization, industry experience, and job position, it can further reach 15 LPA.
Internationally acclaimed organizations that hire ACCA include:
Also Read – Countries where ACCA holders have the signing authority
Broad areas of work .
Cost management, risk management, growth acceleration, financial management, strategic management, and business analytics are the key areas where CIMA-qualified candidates can find rewarding employment.
As a successful CIMA-holder, you can work in one of the following capacities:
The average CIMA salary in India is around INR 8.7 LPA. Depending on the organization, industry experience, and job position, it can go up to 11.5 LPA.
Internationally acclaimed organizations that hire CIMA include:
Also Read – How Much Time Does It Take to Crack the CIMA Exam?
‘ACCA vs CIMA: Which Course is Better?’
To be honest, this question is rather inappropriate. And so is the debate surrounding the superiority of one particular program over the other.
Both ACCA and CIMA are globally recognized prestigious qualifications in the Accounting and Finance domain. Both have their own characteristics and are suited for different groups of aspirants. Instead, the question ought to be: ‘Which Course Should I Choose?’
Well, the answer to this depends on your long-term career goals. It also depends on your natural aptitude and inclination or area of interest.
ACCA essentially covers the advanced skills and principles of accounting. So if you have a yen for accounting, auditing, and taxation, you should think of pursuing ACCA.
CIMA, on the other hand, prepares candidates for strategic and business leadership roles. So if you are gifted with leadership qualities and would like to work in the management accounting arena, you are indeed cut out for CIMA.
Also Read – Why CIMA is one of the top management accounting courses in India
A Platinum-certified Training Partner, Proschool has been at the forefront of ACCA coaching for several years now.
As students in growing numbers are discovering, Proschool provides the right learning environment for candidates aspiring to pursue the ACCA qualification.
Top reasons why Proschool is the academy of choice for ACCA include:
IMS Proschool is the official learning partner of CIMA India. We offer CIMA Strategic Level, Managerial Level, Operational Level, and CBA Level classroom training courses in all the major cities.
The key reasons why Proschool is the stepping stone to your success in CIMA include:
Choosing between ACCA vs CIMA is entirely a personal decision, which is largely dictated by your career goals and aptitude. Both are international qualifications with worldwide recognition and command respect in the job market; each one of the programs will equip you with specialist skills and knowledge that you can apply at your workplace to build a successful career.
Still Can’t Decide What’s Best For You?
A1: Yes; though they differ in the syllabus and final objective, each is a career-centric, job driven professional qualification sought after by the industry.
A2: The pass rate for ACCA is 30% to 40% whereas that for CIMA is 50% to 60%. Based on the pass rates, it can be inferred that ACCA is slightly tougher than CIMA. Nonetheless, both qualifications have their own peculiarities and require hard work, discipline, and motivation to pass.
A3: Yes, you can do ACCA after CIMA . In that case, you stand to gain in the form of exemption from 11 papers.
A4: Yes, indeed, it’s an in-demand professional qualification.
A5: The average ACCA Salary in the UK is £48,500 whereas CIMA UK can earn up to £63,000, which can further go up to £129,000 per year as you grow professionally .
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THE GM–AVTOVAZ JOINT VENTURE
General Motors Corporation (U.S.), the world’s largest automobile company, had reached agreement on its joint venture (JV) with GAO AvtoVAZ (Russia). The JV had been GM’s solution to the problem that had confronted all Western automakers in Russia: how to penetrate a market which desired and appreciated higher quality, but could not pay for it. The problem for Russian automakers was how to gain the knowledge and technical know-how to produce higher quality and yet keep costs down. These were the forces that had driven the two parties to enter into the JV in the spring of 2001. But the subsequent ups and downs of the JV, still running in 2007, is a complex story. GM’S INTERESTS GM had made some small efforts on penetrating the Russian auto market throughout the 1990s with little success. Although the market was expected to grow rapidly, doubling in the 2001–2006 period, GM did not think the market could support an automobile which would be priced much above $10,000. GM traditionally had serviced low-price markets like this through the use of complete knockdown (CKD) or semi-knockdown (SKD) car kits, where the auto was manufactured largely at an existing facility in, say, Germany, and then the major components shipped to a final assembly facility in-country. After initial studies, however, GM had concluded that even this mechanism would not result in a cheap-enough automobile for the Russian market. The Russian automobile market had never been successfully penetrated by a Western automaker. The reasons were many and nearly insurmountable. The entire auto infrastructure was undeveloped, with few suppliers meeting even minimal quality standards. Dealership networks were controlled by management of the automakers themselves. There was no credit-check system for individuals in Russia, to provide the basis for credit sales. This required all auto purchases to be for cash. And that was before the crisis of 1998 impoverished the country. GM’s conclusion had been to enter into a joint venture with the dominant automobile manufacturer in Russia, AvtoVAZ. AvtoVAZ held a commanding 65% market share, had existing plant and facilities which could be instantly leveraged, and most importantly of all, possessed an existing product, the Niva, which GM felt could be highly commercial after signifi- cant reengineering and higher quality assembly. AVTOVAZ’S INTERESTS AvtoVAZ, originally called ‘‘VAZ’’ for Volzhsky Avtomobilny Zavod (Volga Auto Factory), produced nearly 700,000 autos in 2000. AvtoVAZ was the builder of the infamous Lada. The Lada itself was nothing other than a Fiat. Fiat of Italy had built a factory along the Volga River in 1970 under contract. It turned over the facility, once constructed for ownership and operation, to AvtoVAZ. The company was privatized in 1993, and had shown spurts of growth and some success. The financial crisis of August 1998 with the fall of the rouble from Rbl 11/$ to over Rbl 25/$, had actually bolstered AvtoVAZ’s market position. Imports were now prohibitively expensive for most Russians, and the management of AvtoVAZ knew it months before it happened.
‘‘It’s cynical to say, but in the case of a devaluation, the situation at AvtoVAZ would be better. There would be a different effectiveness of export sales, and demand would be different. Seeing that money is losing value, people would buy durable goods in the hopes of saving at least something.’’ —Vladimir Kadannikov, Chairman of the Board, AvtoVAZ, May 1998 But the collapse of the rouble and the purchasing power of the Russian populace had a larger and more complex repercussion on the market—unfulfilled demand. The average Russian needed and wanted an automobile of higher quality than was available in the domestic market, but could no longer afford Western autos. Whatever they bought had to cost less than the equivalent of $10,000. If, however, a Western automaker could figure out a way to produce a high quality auto in Russia at an affordable price, the market was waiting. THE JOINT VENTURE AGREEMENT On June 26, 2001, GM and AvtoVAZ reached final agreement on the JV. AvtoVAZ would offer its Niva platform and engineering design for joint production with GM in Russia of a new Niva—the Chevy Niva. By using AvtoVAZ design and facilities the costs would be local, and by using GM’s knowledge of manufacturing excellence, the product quality could be improved significantly. The total investment of $338.2 million was divided between three parties: General Motors, $99.1 million by cash and equipment (41.61%); AvtoVAZ, $99.1 million by intellectual property (patents and Niva 2121), buildings, etc. (41.61%); and the European Bank for Reconstruction and Development (EBRD), $40 million in cash and $100 million loan facility (16.78%). The Chevy Niva would carry both the AvtoVAZ and Chevrolet badge. The badge alone was worth an additional $1,500 per car according to market surveys. The market was willing to pay, but not too much, for what it perceived as superior Western quality. Much of the business case behind the JV was for roughly one-half of the 75,000 annual units to be exported. Both GM and AvtoVAZ believed that Russia would serve as a very effective low-cost country of production for a moderately priced small SUV like the Chevy Niva. Exports would please AvtoVAZ, generate substantial hard-currency earnings, and simultaneously add significantly to the JV’s profitability. All parties expected the Russian ruble to continue to fall in value over time against both the dollar and the euro, adding to the competitiveness of the exportable product. The new Chevy Niva produced by the JV would have to be upgraded, however, in order to be exported to eastern or western Europe. The export version would need a larger engine (GM proposed the Open F-1 engine), better emissions control for compliance with EU standards, and additional safety features. Although this would require a bit more investment, it was thought easily doable over the following years with initial JV profitability. The exports would assure GM of reaching its minimum rate of return on the investment (lowered to 11% from a normal 22% as a result of strong lobbying by GM’s Russian team). One of the major expectations of both parties was a large and rapid transfer of technology between GM and AvtoVAZ on state-of-the-art automobile manufacturing and assembly. Although AvtoVAZ really did not see an additional 75,000 units per year as a big addition to its existing 700,000 units per year, the technology transfer component made the JV attractive in terms of its longterm benefits. A final component of the agreement was important. As the new Chevy Nivas began rolling off the production line in Togliatti, AvtoVAZ would begin phasingout the older Niva, eventually ceasing production of the 77,000 units per year currently sold. This would preserve the margins and competitiveness of the new Chevy Niva’s uniqueness. PRODUCTION BEGINS Production of the Chevy Niva began as scheduled on September 23, 2001. It would be priced at $8,000, and the production and marketing plan was for annual sales to reach 75,000 units by 2004. Of that total, approximately 40,000 were targeted for the export market. The primary export markets were expected to be eastern and central Europe, in addition to Mexico and other countries in Latin America. The joint venture production facility was housed within one corner of the massive existing AvtoVAZ facility in Togliatti, Russia. The new Niva (seen in Exhibit 1) was well-received by the Russian press, with many eyes from around the world watching with interest the performance of this high-profile Western investment in post-perestroika Russia. Much of the early attention focused on the JV’s efforts at creating a quality culture in the facility. But despite intensive effort, quality was a problem. The Chevy-Niva managing director was quoted as saying that the quality of parts delivered to the plant was a major concern and that as much as 20 percent were defective. But a Chevy-Niva employee said the situation was much worse. The employee, who worked in quality control and asked not to be identified, said ‘‘99 percent of
the parts do not fit or are damaged and have to be sent back to the supplier. There are a lot of problems.’’ Chevy Niva sales were sluggish in 2003, with total production at 25,235 cars and sales of 22,442 units. Used car imports also continued to impact new car sales. Used cars brought into Russia by individuals, although still subject to import duties on automobiles, were not subject to the 20% Value Added Tax (VAT), making it difficult for new Russian-manufactured autos to compete. Finally in late 2003 the Russian government heeded the arguments of many (including Heidi McCormack) and this loophole was closed. In the spring of 2004 the relations between the JV partners came under increasing strain. In May a Moscow arbitration court upheld a decision by the Russian Antimonopoly Service that required the elimination of a clause from the original JV agreement.1 The clause had required that AvtoVAZ gradually phase-out the original Niva, introduced in the early 1990s, from the marketplace in order to reduce competition in the Russian market for the Chevy Niva. Since the original Niva and the new Chevy Niva were the only domestically manufactured (not assembled) sport utility vehicles sold in Russia, the court deemed the clause anti-competitive. In September 2004, exactly two years after the introduction of the Chevy Niva, the JV introduced the Chevrolet Viva. The hopes of both partners were that the Viva would give a boost to JV sales by expanding the product-line breadth with a higher-priced model to take advantage of growing consumer purchasing power in the Russian market. The Viva was based on the sedan version of the GM Opel and was sold under the Chevrolet brand in Russia. The Viva was essentially an assembly operation, with 90% of the components imported in the initial production. In less than a year the imported components were scheduled to fall to 57%. The Viva was equipped with a 1.8-liter 125-horse power Opel engine, and was available in two different trim levels. It met Euro-4 emissions standards, making it possible for export to central and western Europe. The starting price of the Viva-L entry model— offered with ABS, electro-hydraulic power steering, electronic traction control and engineering adaptation to Russian road and climate conditions—was 333,333 rubles (US$11,400). In less than a year, however, the Viva’s production plan was scaled-back as sales of the new higher priced model proved slow. The explanations, as seen in Exhibit 2, focused on pricing. The JV closed 2004 with $45 million in net profit, and for the first time distributed dividends to the three owners. In April of 2005 General Motors surprisingly canceled the introduction of the Niva to western European showrooms (the 1.8 liter engine had been slated for commercial introduction) with no explanation. In October 2005 Vladimir Kadannikov announced his retirement from AvtoVAZ, ending his 17-year tenure as the CEO of Russia’s largest automaker. In early November 2005 Rosoboronexport, a state defense agency, seized control of AvtoVAZ, removing management rather forcefully.
First, though, the old management team had to be persuaded to leave peacefully. After Mr. Kadannikov resigned in October, a team of police investigators and prosecutors was airlifted in to begin the process. ‘‘To impose order . . . the state had to bring in 300 policemen from outside,’’ says Mr. Chemezov [AvtoVAZ spokesman]. ‘‘Over the next few months, we had to replace virtually the entire police force, both in Togliatti and in the factory itself.’’ Soon, three of AvtoVAZ’s senior accountants found themselves facing charges of theft and tax evasion. The charges were dropped a few weeks later. —‘‘Kremlin Capitalism,’’ Wall Street Journal, May 19, 2006, p. A1 Rosoboronexport, controlled by Sergey Chemezov, a close friend of Russian President Vladimir Putin, announced a plan to restructure the company to improve both its profitability and its international potential. AvtoVAZ’s shareholders approved the new Board and management team unanimously on December 22, although the new team was the only choice on the ballot. The JV closed 2005 with sales of less than 50,000 Chevy Nivas and about $10 million in net profit. AvtoVAZ’s new management also announced that it was suing its JV partner, General Motors, for 1,680 rubles ($60)—a token sum—the purported damages sustained by AvtoVAZ after the JV stopped the assembly line in a dispute over the quality of parts delivered by AvtoVAZ in December. The suit was largely a test of the Russian courts’ willingness to enter into the fray between the two disgruntled parties. MARKET & JV CHALLENGES: 2006 Less than a decade ago, owning a foreign car in Russia was privilege for the rich and powerful. Last year, nearly every second car sold in Russia was foreign. This change testifies to the sharp growth in consumer demand in Russia and the
squeeze which foreign companies—from east and west—are putting on Russian car plants. Russian car makers, who once enjoyed a monopoly in their home market, last year accounted for less than 50% of it for the first time. The appreciation of the rouble, and rising incomes in Russia, are expected to drive market share to about 36% in one year’s time as foreign makers conquer Russia’s potholed roads. The company suffering most from this squeeze is AvtoVAZ, the maker of Lada cars. It has the country’s largest vertically integrated car plant—a site that has now become a poignant symbol of its industrial decline. It still makes more than 900,000 cars a year—most assembled on old production lines little changed since the 1960s. It has one new production line filled with new, shining German and Italian equipment, producing the modern Kalina model. But the Kalina—with an unmistakably Lada-like engine and gear-box— forms only 10% of units produced by AvtoVAZ. —‘‘Cars: Consumer Demand Alters Russia’s Car Map,’’ Financial Times, April 20, 2006. In February 2006 the production line of the JV came to a halt for 10 days. The shutdown was a result of a disagreement between the two partners over the prices of parts sold to the JV by AvtoVAZ. AvtoVAZ’s new management believed that the JV was not paying high enough prices for the parts supplied by AvtoVAZ, and demanded higher prices immediately. The price dispute was resolved in a little more than one week with what both parties called a ‘‘short-term solution.’’ The JV was once again operating. GM ST. PETERSBURG ‘‘With Order 166 the government has consciously promulgated legislation that is conducive to investment and that will stimulate growth of the auto industry. But, the proof is in the pudding.’’ —Heidi McCormack (of GM-Russia), ‘‘Car Queues Stage Comeback,’’ Financial Times, October 20, 2006, p. 4 In June 2006 GM announced the completion of an agreement with local authorities in St. Petersburg for the construction of a new automobile assembly facility in the St. Petersburg suburb of Shushary. The facility, near the new Toyota automobile assembly plant, would assemble between 20,000 and 25,000 cars a year, employ 700 Russian workers, and represent an initial investment of $115 million. The facility would produce the Chevrolet Capitva SUV from complete knockdown (CKD) kits. Depending on market conditions, GM said the facility could be expanded in the near future, potentially doubling the capital investment. The new GM venture was designed to take advantage of the new Russian law, Government Order N166, passed in 2005, which provides import duty relief on imported components for foreign investors in Russia and a variety of other tax incentives for foreign investors. GO166 eliminates import duties for 8 years but requires that the investor reduce import costs by 10% every two years over the 8 year period. GM described the St. Petersburg investment as being the ‘‘third-leg’’ of GM’s presence in the Russian market (the JV being the first leg and a Kaliningrad facility the second leg). Starting in September 2006 GM would begin assembling Chevrolet Capitvas from kits at a separate St. Petersburg facility. NEAR THE END? In July and August 2006 a series of additional rumors swept through the joint venture. In late July AvtoVAZ rejected a preliminary proposal by Renault of France to take a 25% interest in all of AvtoVAZ. Despite the rejection, the CEO of AvtoVAZ, Igor Yesipovsky, resigned the following week. The rumors surrounding his resignation focused on his continuing opposition to a major equity interest in AvtoVAZ being sold to Renault. There was also growing speculation that AvtoVAZ would buy GM’s stake in what was increasingly called the ‘‘failed JV.’’ The chairman of the board at AvtoVAZ, Vladimir Artyakov, was quoted as saying, ‘‘If GM offers favorable terms, we will accept them and will buy out their stake.’’2 However, the two parties had yet to meet and neither party had officially made such an offer or other termination agreement. By the end of 2006 the relationship between AvtoVAZ and General Motors had once again stabilized, the new management team from Rosboronexport expressing a more cooperative stance with their American counterpart. And there was progress. The parties had finally managed to agree on the introduction of the Opel Family-1 (F1) engine into the Chevy Niva for early 2007, a significant improvement for potential market share growth both domestically and possibly internationally. And the GM-AvtoVAZ dealership network, which had started with only 15 outlets in 2002, ended 2006 with more than 130 dealerships throughout Russia. As illustrated by Exhibit 4, the production of the Chevy Niva, however, did not seem to be rising, and in the eyes
Case Questions
1. How did the original JV agreement balance out strategic needs versus financial needs for the two JV partners? Do you believe the JV partners were aligned in terms of the strategic interests?
2. Why do you think the kit-assembly approach was not more successful in Russia? It was a common automaker production/distribution strategy employed in much of the world’s emerging markets, but was not working in Russia.
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CASE. THE GM-AVTOVAZ JOINT VENTURE. Moscow-General Motors Corp., the world's largest automaker has sealed a $332 million deal to build cars in Russia, a move seen as a show of confidence that Western companies are ready to take a chance here again, three years after the financial crisis that drove many of them away.