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Marketing individual assignment

Principles of marketing (bbdt1013), tunku abdul rahman university college, recommended for you, students also viewed.

Descriptive - Marketing
Multiple - MArketing
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Tunku abdul rahman university of management and technology.

Academic Year 2023/

BBDT1013 PRINCIPLES OF MARKETING Individual Written Assignment Student’s name: LIM CHEONG LONG Student’s ID: 2310288 Programme:RFI BBDT1013 PRINCIPLES OF MARKETING

Word count:1354 Tutorial class: GROUP 4

Assessment Criteria: Excellent Good Average Poor Very Poor Introduction and company overview (10)

10 8 6 4 2 Outstanding research with important organisational details.

Good research with some important organisational details.

Sufficient research but only a few important details mentioned.

Lacked research and most points are minor or unimportant.

Little evidence of serious research. Marketing environment analysis (30)

30 24 18 12 6 6 marketing environment factors affecting your brand/product’s growth. Highly relevant points. Evidence of in- depth analysis.

6 marketing environment factors affecting your brand/product’s growth. Good points raised. Evidence of good analysis.

6 marketing environment factors affecting your brand/product’s growth. Some contents are taken directly from the source. Evidence of some analysis.

Less than 5 marketing environment factors. Many irrelevant or superficial points. Some contents are taken directly from the source. Little evidence of analysis.

Many wrong choices of marketing environment analysis. Little evidence of understanding the topic. No evidence of analysis.

References and citations (5)

5 4 3 2 1 Outstanding application of TARUMT APA Referencing.

A good application of TARUMT APA Referencing. Minor errors only.

Generally correct referencing with some errors.

Incorrect referencing with many errors.

Non-TARUMT APA Referencing.

Appendices and academic format (5)

5 4 3 2 1 Highly relevant appendices that support and strengthen evidence-based writing. Excellent academic format.

Good appendices that support and enhance the writing. Neat academic format.

Generally good supporting appendices but with some poorly chosen ones. Average academic format.

Few and poorly chosen appendices have little relevance to the writing. Poor academic format.

Very few appendices and mostly irrelevant. Non- academic format.

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

Coursework feedback form for written assignment, course code/ course title: bbdt1013 principles of.

NAME OF STUDENT: ID No: 1) LIM CHEONG LONG 2310288

PROGRAMME: RMK /RHR /RIN /RLM /REN /RBU /RBF /RFI /REC /RRM /RFE /RDS /RAF/ RBX/ RIM YEAR OF STUDY: 1 / SEMESTER: 1 /2 /

ACADEMIC YEAR: 2023/

Group no: 4, coursework no: 1 nature of, coursework:.

Individual assignment

MARKS ALLOCATED:

Overall feedback:

Student’s Acknowledgement:

Date: Lecturer’s /Tutor’s Name and Signature:

TURNINIT REPORT

Table of content.

1)Introduction and company overview........................................................................... 2)Marketing environment analysis 2)Political Forces: .......................................................................................................

3)References...............................................................................................................-
2)Economic Forces......................................................................................................
2)Social Forces............................................................................................................
2)Technology Forces...................................................................................................
2)Legal and Regulatory Forces...................................................................................
2)Environmental (Physical) Forces.............................................................................
4)Appendices...........................................................................................................-

2)Marketing environment analysis

2)Political Forces: Political stability is essential for every business, including Coca- Cola in Malaysia as it fosters an advantageous corporate environment that allows for effective operations, dependable supply chains, and customer trust. According to Frangia ( 2022), there have been many changes in Malaysia's politics such as holding the 2018 Selection, the power grab among the party in the parliament in 2020, the change of the third prime minister within three years in August 2021, and Anwar bin Ibrahim become the 10th prime minister of Malaysia in 2022. This has affected the sales of Coca-Cola as the confidence of inward investors in Malaysia are destroyed. For the evidence, the foreign investment had fallen from 2355 billion to negative 837 billion in 2020, 11708 billion to 9491 billion in 2021, and 17305 billion to 12308 billion in 2022 (appendices1). The Coca-Cola Company need to pay close attention to political trends and flexibly adjust their business strategies to adapt to the changing market environment.

2)Economic Forces: There are several economic factors outside the company's control that influence Coca-Cola sales such as the rate of national and sector economic growth, tax and exchange rates, interest rates, unemployment, and others. The overall GDP economic growth of Malaysia increased for the period 2018 to 2021 apart from a 2010 decrease of 7% from the previous year (Macrotrends, n.-b). It has the same situation with consumer spending, which overall increased for the period 2018 to 2021 and decreased by 5% in 2020 (Macrotrends, n.-a). Consumer buying power is expected to rise in Malaysia during a time of rapid economic expansion. Due to people having more money to spend on luxuries, this might increase demand for beverages, particularly Coca-Cola products. The USD/MYR exchange rate in 2022 was very volatile, rising to 4 in November before dropping to 4 in January and 4 in March as a result of Federal Reserve interest rate increases (Hebe, 2023). According to the report Ashiqin & Abu Bakar (2023) state that the ringgit may fall further versus the US dollar, reaching 4 by the third quarter of 2023. Since the Coca-Cola Company operates on a global scale, currency rate variations may have an impact on its expenses and profits.

2)Social Forces: Malaysian people are becoming more conscious of a healthy lifestyle and therefore favor less oil and sugar in their diets to the survey Grace (2021), 49% of Malaysians change their diet with top motivators being health and fitness. Furthermore, Malaysians change their lifestyle choices in response to pandemic trends and two out of every five Malaysians started exercising more in 2021, and 65% of survey participants changed their diets for the better (Think with Google, 2022). According to this trend, Coca-Cola soft drinks such as Coke Zero Sugar, will float in the mind of the general public when choosing a refreshing and thirst-quenching drink as the nutrition facts of the drinks state that there are no calories and contain no any sugar (appendices 2). Coca-Cola Company targets young people as their customer in one of the segments (Arun, 2023). However, due to the aging population in Malaysia, the sales of products will definitely be influenced. Based on the research Worldometer (2022), the median age of Malaysia population is increase year to year from 17 in 1955 until now is 30 and forecast will reach 40. in 2050. To solve this problem, Coca-Cola Company has launched different products to appeal to different age groups.

2)Technology Forces: Artificial intelligence(AI) is evolving very rapidly. According to the Next Move Strategy Consulting (2023) state that, the global AI market size was valued at USD95 billion in 2021 and is predicted to reach USD 1847 billion by 2030 (appendices3). Advances in technology, especially AI, have had a profound impact on the growth of business in Malaysia, fueling everything from production and manufacturing to marketing and consumer experience. Leveraging AI in marketing strategies involves several steps, from assessing your marketing processes to implementing, training, and scaling AI-powered solutions (Goyal, 2023). The Coca-Cola Company uses AI to collect consumer data and perform big data analysis to understand consumer preferences, buying habits, and behaviors (Global Data, 2023). Based on this data, Coca-Cola is able to optimize its product portfolio and marketing strategy to better meet consumer needs and increase sales.

3)References

Arun, R. (2023, February 2). Coca-Cola Marketing Strategy 2023 - A Case Study.

Simplilearn. simplilearn/tutorials/marketing-case-studies- tutorial/coca-cola-marketing-strategy

Ashiqin, A., & Abu Bakar , N. N. (2023, May 30). Economists: Ringgit may weaken

further in Q3. New Straits Times. nst.com/business/2023/05/914717/economists-ringgit-may- weaken-further-q

Baker McKenzie. (n.). Food product and safety regulation.

Resourcehub. resourcehub.bakermckenzie/en/resources/asia-pacific-food-law- guide/asia-pacific/malaysia/topics/food-product-and-safety-regulation

Dabo, M. (2023, May 19). Coca-Cola launches a major reuse programme to combat

plastic waste. Packaging Gateway. packaging- gateway/news/coca-cola-reuse-programme/

Frangia, W. (2022, December 14). Malaysia’s new government could bring stability—

or chaos. The Strategist. aspistrategist.org/malaysias-new- government-could-bring-stability-or-chaos/

Global Data. (2023, April 14). Coca-Cola Company – Digital Transformation

Strategies. Global Data. globaldata/store/report/coca-cola- company-enterprise-tech-analysis/

Goyal, C. (2023, March 12). How to Use AI For Marketing? Analytics Vidhya.

analyticsvidhya/blog/2023/03/ai-marketing-strategies/

Grace, S. (2021, April 5). 65 percent of M’sians are becoming healthier in the new

normal. 2CENTS. 2cents/2021/04/05/65-percent-of-msians- are-becoming-healthier-in-the-new-normal/

Hebe, C. (2023, May 18). MYR Forecast: Future Trend of the Malaysian Ringgit. IG.

ig/en/news-and-trade-ideas/myr-forecast--future-trend-of- the-malaysian-ringgit-

Macrotrends. (n.-a). Malaysia Consumer Spending 1960-2020. Macrotrends.

macrotrends/countries/MYS/malaysia/consumer-spending

Macrotrends. (n.-b). Malaysia GDP 1960-2020. Macrotrends.

macrotrends/countries/MYS/malaysia/gdp-gross-domestic- product

Mission Statement Academy. (2019, August 4). Coca Cola Mission and Vision

Statement Analysis. Mission Statement Academy. https://mission- statement/coca-cola/

Mohamed, K. A., & Rezduan, F. R. (2021, July 7). Introduction To Malaysian Sugar

Tax - Tax - Malaysia. Mondaq. mondaq/tax- authorities/1088530/introduction-to-malaysian-sugar-tax

Next Move Strategy Counsulting. (2023). Artificial Intelligence Market Size and

Share Analysis. In Nextmsc (p. 530). nextmsc/report/artificial-intelligence-market

Renushara. (2023, February 22). Malaysia Named Top 3 Main Contributor Of Plastic

Pollution In The Ocean. Worldofbuzz. worldofbuzz/malaysia- named-top-3-main-contributor-of-plastic-pollution-in-the-ocean/

The Coca-Cola Company. (2021). Coca-Cola System. The Coca-Cola Company.

investors.coca-colacompany/about/coca-cola-system

Multiple Choice

Course : Principles Of Marketing (BBDT1013)

University : tunku abdul rahman university college, this is a preview.

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