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What do I include in my cover letter heading?

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The heading provides your contact information, the date you are writing, and the address of the company to which you are applying.

For your contact information, you will want to include the following:

• The address where you can be reached ( if you live at college, will it be more accessible to include the local address or your permanent address? )
• Phone number
• Fax number (if applicable)
• E-mail address

Then, you will skip a line and write the full date ( month, day, year ). Follow this by skipping a space and writing the contact information for the person to whom you are writing:

• Name of the specific person
• Title of that person (if available)
• Address of the company

Craig M. Leroix 2987 W. Taylor Dr. Portland, OR 45720 890-372-1262 [email protected]

February 2, 2005

Amy Kincaid, Human Resource Director Western Electric, Inc. 387 Collier Lane Atlanta, Georgia 30051

Job seekers at Purdue University may find value in the Purdue career Wiki here .

The following are additional Purdue OWL resources to help you write your cover letter:

• Cover Letter Workshop- Formatting and Organization
• Example Employment Documents
• Cover Letters 1: Quick Tips
• Cover Letters 2: Preparing to Write a Cover Letter
• Cover Letter Presentation
• Job Search Documents for Working Class Positions

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How to Write a Cover Letter That Will Get You a Job

Over the course of my career, I’ve read probably tens of thousands of cover letters. (And yes, that’s as boring as it sounds.) In doing so, what I’ve learned is that most job applicants’ cover letters are truly awful — and as a result, if you’re willing to put in the time to write a good one, you can stand out from your competition in a really effective way.  

A great cover letter won’t get you the job if you’re not qualified, but it can make a hiring manager notice you in a sea of applicants and encourage them to interview you when you otherwise might have been overlooked. In fact, a good cover letter can be such an effective way of boosting your application that I’m always amazed by how many candidates don’t bother to take advantage of the opportunity they offer.  

Here’s how to do cover letters right.

1. First, understand the point of a cover letter.

The whole point of including a cover letter — and the whole reason employers ask for them — is that you’re more than just your job history. Your experience is a huge part of what will interest employers, of course, but that doesn’t tell the whole story; hiring managers are also looking for candidates who communicate well, show good judgment, are easy to work with, and all the other things you’d want from your own co-workers. When written well, cover letters can give more of a window on those things than a résumé alone. They can also fill in any blanks and provide context on your candidacy — for example, explaining why you’re interested in this particular job (especially if it doesn’t at first glance look like a natural next step for you).

Because of that …

2. Whatever you do, don’t just rehash your résumé.

Without question, the biggest mistake people make with cover letters is using them to restate their résumé; no other mistake even comes close to this one in frequency or impact.

Hiring managers don’t need a summary of your résumé! They’re going to see your work history and relevant experience on the very next page. And when you consider that your entire application is only a few pages total ( a one- or two-page résumé and a one-page cover letter), it makes no sense to squander space by repeating yourself.  

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a multi-tab, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming worried clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

3. You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

4. No, you don’t need to hunt down the hiring manager’s name either.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

5. Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written:

“I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.”

That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.) In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

6. If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you don’t have the exact experience the ad requested but can point to other evidence that you would excel at the job, explain that. Similarly, if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to write you off as the wrong fit or assume you’re just applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

7. Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

8. Don’t use one generic letter for all applications.

It’s tempting to use the same canned letter for every job — it certainly saves a lot of time. But by doing that, you’re squandering much of the value a cover letter can provide. You’ll miss the chance to speak to the specifics of what each employer is looking for, not to mention your application is highly likely to feel like a form letter (because it is).

That doesn’t mean you need to write every cover letter completely from scratch; you don’t. You’ll often be able to reuse whole chunks of language from one letter to the next. Just don’t blindly upload the same letter each time without customizing it at least a bit to each individual job.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

9. Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page (single-spaced) is about right.

10. Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of questions from job seekers about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to land you more interview invitations than 50 generic ones will.

Find even more career advice from Alison Green on her website,  Ask a Manager . Got a question for her? Email  [email protected] .

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What to include in a cover letter

A well-written cover letter is the key to capturing the attention of employers and encouraging them to read your CV so that you can secure job interviews.

However, it’s tricky to know exactly what to include in a cover letter.

What essential information should you incorporate to impress recruiters?

This article shows you everything you need to include in your cover letter to be successful in your application, plus three cover letter examples.

CV templates 

What is a cover letter?

Before we begin, it’s important to know exactly what a cover letter is and why it’s paramount.

Knowing these two things will make it easier to write a standout cover letter that catches the attention of employers.

Your cover letter is a friendly introduction that you send together with your CV to would-be employers and recruiters.

It’s a way to say hi, express your interest in the position, and get them excited about your CV.

Build your CV now 

Your cover letter needs to entice hiring managers and recruiters.

Here’s the essential information that you will need to include in order to do that.

Start by addressing the hiring manager

You will need to begin your cover letter by addressing the person handling the job post to build a rapport with them.

Make sure your greeting is amicable yet professional – don’t make it sound too laidback or unduly formal.

For example, you could address the hiring manager by saying:

• Hi [Insert recruiter’s name]
• Hi [Insert department/team name]

To locate the person’s name, you can sometimes find it on the company’s website by going to the “About” page. Search for names such as the hiring manager, internal recruiter or someone from HR. Then use their name in your cover letter.

Alternatively, you can find their name by quickly searching for the company on LinkedIn. You’ll then see a list of employees and most will have LinkedIn profiles . This is a great way to find the correct name.

Include a friendly greeting

When you’re putting together your cover letter , you will need to include a friendly greeting. This shows that you’re someone who can converse well and connect with others.

However, if your friendly greeting is too casual and overly friendly, it won’t look that professional.

On the flip side, if it’s extremely formal and doesn’t have much personal warmth, you may come across as socially distant.

So, aim to be both professional and approachable. For example, begin with a friendly greeting such as, “I hope you’re doing well.”

And don’t forget – your spelling and grammar need to be spot on in your cover letter. Typos and mistakes won’t impress recruiters.

Specify the job you’re applying for

So, you’ve greeted and warmed up the hiring manager with a friendly opening – great.

Next, you need to get to the point and tell the recruiter which position you’re applying for.

You could say:

Don’t forget – some hiring managers handle numerous job vacancies , so be as precise as you can.

Explain why you’re the best candidate for the position

In the main part of your cover letter describe why you’re suitable for the position in around 3-6 sentences. This is what will encourage the recruiter or hiring manager to explore your CV.

This section gives you a golden opportunity to emphasise what makes you perfect for the position – you must give recruiters a quick overview of your skills , experience, and knowledge.

But, more importantly, connect these skills directly to the requirements of the role you’re applying for.

And don’t be shy – share your achievements to show why you’re the ideal applicant. These are accomplishments and skills you can bring to the company – they prove why you’re a great fit.

Here are some examples of how you can mention your achievements in your cover letter:

• Project manager – “I’ve successfully managed complicated projects, boosting efficiency by 40% and finishing them well before the deadline.”
• Teaching position – “I am passionate about the subject of maths and have been teaching the secondary curriculum for over 10 years. I run the after-school maths sessions, and have acted as head of maths for Bentley Secondary School for the past two years – achieving excellent results for both students and the school alike.”
• Sales position – “In conjunction with my ability to create and deliver long-term sales and marketing strategies in a pressurised environment, I am also multilingual with the ability to speak English, Russian, and Spanish to high standards.”

Conclude and discuss availability

In your final paragraph , say when you’re available for an interview .

For instance, you could say:

“I’m available for an interview at your earliest convenience,” or “I am available for interviewing from 10 th July.”

This communicates your flexibility and enthusiasm and it’s an excellent way to end your cover letter on a high note.

To wrap up your cover letter, include a friendly salutation like “Regards” or “Kind regards”. Not only does this show you’re courteous and have excellent email etiquette, but it also leaves an approachable, positive impression on the recruiter reviewing your application.

End with a formal sign-off

Add a professional signature at the bottom to give recruiters your important contact details.

As well as providing them with various ways to get in touch with you, it also looks extremely professional and demonstrates that you know how to converse in the working environment .

Your professional signature should include:

• Your full name – This helps hiring managers identify who you are.
• Your phone number – Give the contact number employers can reach you on. Ensure it’s working and accurate so that would-be employers can get hold of you during the recruitment process.
• Your email address – Share a professional email address but avoid using excessively casual or unprofessional email addresses like [email protected] or [email protected] .

Optionally, you could include:

• Your professional title – For example, Key Stage 2 Teacher or Account Manager .
• Your professional social network – For example, LinkedIn.

5 tips for writing a successful cover letter

Here are five tips for writing a cover letter that packs a punch.

Keep it succinct

To ensure hiring managers and recruiters actually look at your cover letter, keep it short and concise.

They’re often incredibly busy people, and receive hundreds of cover letters daily, so aim to make yours between 3 and 6 sentences to hold their attention.

Your cover letter’s job is to engage their interest and make them want to review your CV – it serves as an introduction to the potential employer, demonstrating how suitable you are for the role.

But save the more exhaustive details for your CV.

Read the job advert thoroughly

Before creating your cover letter, you must know what the employer is searching for in candidates. Spend some time reading the job advert thoroughly and ascertain the key responsibilities they’re looking for.

Pay particular attention to hard skills such as specific languages, industry experience, and computer programming.

You don’t need to highlight soft skills such as teamwork or problem-solving because these are standard in many jobs and won’t give you much of an edge over other applicants.

When you know what the recruiter is specifically looking for in a successful applicant, you can present these qualities as you write your cover letter.

Mention your relevant skills

You want recruiters to notice your CV, right? So show them how your skills and experience match the job requirements.

Begin by carefully scanning the job ad to identify the most significant skills they’re seeking.

Next, describe how your previous experiences have prepared you for these. Be sure to mention any requirements that are absolutely necessary for the job.

Don’t forget – concentrate on what suitable skills you can bring to the table rather than what you want.

For instance, if you’re applying for a marketing role and the job advert specifies you need to be “ excellent at implementing marketing strategie s”, you could say something like:

State why you’re applying

Recruiters will want to know why you’re applying for the job. So always address this in your cover letter.

Your motivation for applying should be positive and signify your dedication to the recruiter or hiring manager.

For instance, say something like, “After working as a Senior Manager for five years at my current company, I’m keen to take on a larger team in a more specialised market.”

Refrain from negative reasons such as, “ My previous company let me go, and I’m looking for a new position immediately .”

Concentrate on your incentive for applying and what you can offer the employer.

Highlight what you’ve accomplished for employers

If you’re an experienced applicant with a lengthy employment history, it’s best to allude to the results you’ve delivered for your existing or previous employers.

For example, mention things like:

• Attracting new clients – Explain how you’ve introduced new business opportunities or expanded the customer base through successful outreach, relationship building or marketing.
• Saving money – State how you have reduced costs, optimised budgets or introduced economic strategies that resulted in savings for the company.
• Enhancing processes – Mention how you simplified operations, boosted workflow, or implemented new ways to boost productivity within the company.
• Making successful sales – Share how you surpassed sales targets, landed noteworthy contracts or always contributed to revenue growth.

In your cover letter, give a snappy overview to keep things succinct. Save the nitty-gritty info for your CV.

3 cover letter samples

To give you some inspiration and ideas for what to include in your cover letter, here are three examples.

Student cover letter example

Students still studying at school or university usually write slightly lengthier cover letters because they may lack work experience. This enables them to concentrate on explaining their education and transferable skills.

Internal promotion cover letter example

You would use this type of cover letter when you’re already working at an organisation and wish to apply for a new role within the same company.

Here, you can present your qualifications, enthusiasm and achievements to showcase why you’re perfect for the position.

Experienced candidate cover letter example

If you have more employment history to share, this example will help you see how to showcase your skills and experience to stand out in your job application.

What not to include in a cover letter

Here are five things you should never include in your cover letter:

• Salary expectations – Never mention your salary expectations . It’s best to talk about this later on in the recruitment process.
• Personal info – Avoid sharing your home address, age or marital status. This information isn’t relevant to your job application and may lead to discrimination concerns.
• Embellishments or dishonesties – Never include made-up previous job roles or qualifications that you don’t actually possess. Doing so can put you in an awkward situation.
• Dear Sir or Madam – Start your cover letter with a friendly “Hi” instead, as the former is a dated greeting that lacks a personal touch.
• Typos – Never include grammatical errors in your cover letter as these can hurt your professionalism. Always proofread your cover letter and make sure it’s written, and error-free.

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What To Include In A Cover Letter (With Examples)

• Cover Letter Format
• Salutation and Greeting
• Who To Address When Unknown
• How To Start A Cover Letter
• How To End A Cover Letter
• Best Cover Letter Font And Size
• Cover Letter Spacing
• Cover Letter Length
• Key Elements Of A Cover Letter
• How To Write An Address
• Official Letter Format
• Cover Letter Opening

Find a Job You Really Want In

Cover letters are the first introduction to you as a person and potential employee. While resumes cover your work experience and skills, the cover letter explains why you, specifically, should get the job. It’s where you can showcase your writing skills, why you want the position, and highlight your relevant skills and qualifications. If you’re looking to write up a cover letter for a job you’re applying to, or if you want to see if your letter checks all the boxes, then this article will help you out. While a hiring manager may not select you entirely because of your cover letter, giving it that extra bit of shine could push you into the top candidate slot. Key Takeaways Your cover letter should include: Your contact information and the date The employer’s contact information A greeting Body paragraphs A closing paragraph A sign-off You should customize your cover letter to every position you apply to. Focus on what you can add to the company in your cover letter. Work keywords from the job description into your cover letter. In This Article    Skip to section What to include in a cover letter Example cover letter Cover letter tips What not to put in a cover letter Final thoughts Cover letter FAQ References Sign Up For More Advice and Jobs Show More What to include in a cover letter

Cover letters, like every business communication, have a set of rules that you’re expected to follow. They should be short, confident, and include information relevant to the job. The format of a cover letter determines what goes where, meaning that you won’t have to spend long organizing your letter.

With that in mind, here’s everything you need to include in each part of your cover letter :

Your Contact Information and the Date

The very first key element your cover letter is going to be a header that includes your contact information. You’re going to list your name, your address, your phone number, and your email address. Feel free to include your LinkedIn contact information or a link to your online portfolio .

Make sure you create a professional email address if you don’t already have one. Something like [email protected]. It’s another way to make a good first impression on the hiring manager.

Lulu Paige 333 First Street Los Angeles, CA , 90001 (000) 111-2222 [email protected] January 1, 2023

Employer’s Contact Information

Even though most cover letters are submitted online nowadays, it’s still a rule of thumb to include the company’s contact information. Google the company to find their local address and list it beneath your own contact information.

If you can’t find out the company’s local address, don’t sweat it — but if you can find it, include it just for tradition’s sake.

Adam Smith Recruiter TopNotch Company 111 West Street Los Angeles, CA 90001

How you address your cover letter is more important than you might think. Try to avoid greetings like “ To Whom It May Concern ” or “ Dear Sir or Madam. ” While there’s nothing inherently wrong with either, they’re seen as out of date and impersonal.

Hiring managers value it if you show you’re willing to put in the extra effort to find out who to address the letter to. Put effort into finding out the name of the person who’s going to be reading your cover letter. Call the company’s front office or review their website to find their hiring manager’s name.

Acceptable addresses include:

Dear Chris Rogers, Dear Mr. Rogers, Dear Mr. Chris Rogers, Dear Hiring Manager, Dear Human Resources Manager,

While conventional wisdom states that using the person’s title (in this case “Mr.”) is preferable and more polite, be very careful about assuming someone’s gender. If their honorific is Dr., then it’s safe to include, but unless you know what the hiring manager’s preferred pronouns are, it’s best to just use their full name.

Body Paragraphs

The body of your cover letter is the most important part. It tells the employer what job you’re applying for, why they should bring you in for an interview , and how you’re going to follow up.

First paragraph. This is your cover letter introduction . It’s where you’re going to grab the employer’s attention and make them want to read the rest of your cover letter.

Let’s not waste any time in this paragraph — go ahead and tell them which position you’re applying for and how it relates to your background, and show them that you’re excited about the opportunity.

I am interested in applying for your Social Media Manager position that I saw advertised on Zippia .com. After contributing to the growth and success of my last employer’s presence on Facebook and Instagram, I am seeking new challenges with a company that is looking for someone with exceptional leadership and management abilities.

Second paragraph. This is where you’re going to tell the hiring manager what you have to offer. Use this paragraph to list your qualifications, give examples from your work experience , and quantify any of your achieved results.

I know my proven leadership skills, strong commitment to growing a social media base, and flexibility with regard to assignments would allow me to make a significant contribution to TopNotch Company. I welcome the opportunity to discuss how my qualifications could benefit your company’s continued success.

Pro tip: Go into more depth on your relevant qualifications, but make sure not to copy your resume word for word. Use your cover letter to highlight the most important reasons why you’re the ideal candidate.

Third paragraph. Discuss what you know (and like) about the company. This is your chance to impress the employers even further by showing them that you care enough to do some background research on the company , and how you can contribute to their mission.

TopNotch’s commitment to a sustainable future aligns with and inspires my own values of environmental consciousness and stewardship. Even as a digital marketer , I found ways to reduce my office’s carbon emissions by 11%, and I’d be thrilled to work for a company that values and prioritizes such changes.

Feel free to mention any current events, information about the company’s history, their core values, or their mission statement.

Closing Line

The final paragraph is where you’re going to close your cover letter . Summarize what you could bring to the position and request an interview or a phone call.

I’d like to thank you again for taking the time to review my application and resume, and I welcome the opportunity to discuss my qualifications with you in detail.

Picking an appropriate and successful sign-off is trickier than you might think. A cover letter is a professional document, so you have to be strategic with everything you write.

With that in mind, here are some sign-offs to choose from that hiring managers respond well to:

Best regards

Respectfully

Thanks in advance

And here are some sign-offs you should avoid at all costs:

Best wishes

Affectionately

Sent from my iPhone

You get the idea. Pick an appropriate sign-off, sign your name, and then you’ve got yourself a cover letter!

Example cover letter

Lulu Paige 333 First Street Los Angeles, CA, 90001 (000) 111-2222 [email protected] January 1, 2020 Adam Smith Recruiter TopNotch Company 111 West Street Los Angeles, CA 90001 Dear Mr. Smith, I am interested in applying for your Social Media Manager position that I saw advertised on Zippia.com. After contributing to the growth and success of my last employer’s presence on Facebook and Instagram, I am seeking new challenges with a company that is looking for someone with exceptional leadership and management abilities. As you will see in my enclosed resume, while serving as a Social Media Intern, I was tasked with onboarding new employees and managing their publishing schedules as well as coming up with content for my own calendar. My ability to juggle these different tasks reinforced my desire to advance in my career and step into a management role. I know my proven leadership skills, strong commitment to growing a social media base, and flexibility with regard to assignments would allow me to make a significant contribution to TopNotch Company. I welcome the opportunity to discuss how my qualifications could benefit your company’s continued success. I’d like to thank you again for taking the time to review my application and resume, and I welcome the opportunity to discuss my qualifications with you in detail. Sincerely, Lulu Paige

Cover letter tips

Knowing all the parts of a cover letter is essential, but that’s not the only trick to writing an excellent cover letter. Putting in a bit of extra effort will make your cover letter stand out from the rest, and will therefore make you more likely to get an interview.

Customize each cover letter. When you’re sending out applications to multiple companies, it’s essential to tailor each cover letter and resume for the job. Your resume customization may just take a few strategic keyword changes and emphasizing different parts of your experience.

Your cover letter customization, however, should be much more thorough. Hiring managers and recruiters can spot a generic cover letter a mile away, so be sure to talk specifically about why you’re interested in the company and what particular value you’d have for the company.

Find the hiring manager. In the spirit of customization, try your best to find the hiring manager or recipient’s name. Review the job posting for contact info, research the company’s website, and look on LinkedIn if you’re stuck. Or just call the company’s HR department and ask.

If you’re still stuck, “Dear Hiring Manager” or one of its alternatives will work.

Don’t copy your resume. Instead of repeating every point from your resume, pick one or two bullet points to really emphasize. Think about what accomplishments you can quantify since those are the most compelling evidence of your past success.

Also, your cover letter should answer the “how” and “why” of your career, so discuss how you achieved those awesome results and why you enjoy doing things your way.

Always focus on the company. A cover letter is your chance to sell yourself, but that mostly means highlighting how the company will benefit from your skills , methodologies, and contributions.

Steal keywords from the job description. Highlight keywords from the job description like skills, qualifications, and attributes, and then incorporate some of those words throughout your resume and cover letter. That way, it’s super easy for a recruiter or hiring manager to see how your experience matches up with the job requirements.

Match the company culture. Spend some time researching the company on their website and scouting employees on LinkedIn. If you can match the tone of the company’s written communications, you’ll be in good shape for presenting as a solid cultural fit.

Let your personality shine. Resumes are boring, but cover letters are your chance to showcase who you are as a person as well as a professional. Don’t go overly formal (unless you’re applying to a conservative firm).

Hiring managers want to know what kind of person you’re like to work with, and while the interview will inform them more fully, your cover letter is meant to whet the reader’s appetite so they want to call you in for an interview in the first place.

Open and finish strong. Cover letters are generally skimmed, so you really want to make your opening and closing lines count. Open with an attention grabber and finish with a strong call-to-action and reminder of your awesomeness and enthusiasm.

Keep it short . Cover letters should never be more than 400 words, but we recommend aiming for a 200-300 word count. As we said, recruiters usually skim these things, so make it easy for them.

Review and edit. Never send a cover letter without a proofread, a spellcheck program, and, if possible, a trusted confidant to read it over. Another pair of eyes might catch things you didn’t notice re-reading it over and over again.

Email cover letters. If you’re emailing your cover letter directly (as opposed to attaching it or mailing it physically), be sure to include a descriptive subject line.

Often, employers will tell you how to label your email in the job posting, so follow any directions there. If not, a subject line that includes your name and the position you’re applying for is a safe bet.

For an email cover letter, don’t include contact information at the start. Instead, put your contact information after your signature (you can skip your physical address) and leave out the company’s contact information entirely.

What not to put in a cover letter

Knowing what to avoid putting in your cover letter can be just as helpful as knowing what to put in it. Here are a few items you should leave out:

Lies (even little white ones or stretched truths).

Anything about salary.

Negativity about your current job.

Information about your personal life.

Long-winded paragraphs.

Unneccessary or irrelevant information.

Grammatical errors.

Misspelled words (including names).

Unprofessional email addresses or file names.

Polarizing or controversial hobbies or opinions.

Final thoughts

Cover letters are one of your most valuable tools when it comes to applying for jobs. They let you go into detail about your qualifications, demonstrate your communication skills , and show that you’re interested in a specific company.

When you write your cover letter, make sure to include your professional contact information, go into detail about your relevant skills, and show that you’re motivated to help the company achieve its goals. Show the hiring manager why you’re the best person for the position, and you’re on your way to getting the job of your dreams .

Cover letter FAQ

Do you need a cover letter?

Whether or not you need a cover letter will depend on the application’s requirements, but they’re highly recommended. Unless the instructions explicitly state not to send in a cover letter, it’s recommended to include one.

Cover letters allow you to focus on skills relevant to the job that may not fit into your resume. It also lets you show that you’ve looked into the company by mentioning something about its culture, knowing the hiring manager’s name, or mentioning key skills.

What should you include in a cover letter?

A cover letter should include:

Your contact information. Include your name, address, phone number, and email address.

Company’s contact information. This should include the name of the company, their phone number, email address, and physical address if you can find it.

Salutation. Do your best to address this directly to the hiring manager that will be reviewing your application.

Introduction. This is the part where you say who you are and why you’re applying.

Body. This should be one to two paragraphs that cover your relevant skills, why you think you’d be a good fit for the job, and show your interest.

Closing line. Make sure to thank the hiring manager for their time. It’s also recommended to include a call to action, such as saying “I look forward to hearing from you.”

Sign off. Make sure to end with a professional closing, such as “Sincerely,” and then your full name.

How do you format a cover letter?


Cover letters should be formatted in standard business format. That means that it should use a 10 or 12-point legible font, such as Times New Roman, have double spacing between paragraphs, and be no longer than a page .

Harvard Business Review — How to Write a Cover Letter

National Careers Service — How to Write a Cover Letter

University of Wisconsin-Madison — Writing Cover Letters

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Maddie Lloyd was a writer for the Zippia Advice blog focused on researching tips for interview, resume, and cover letter preparation. She's currently a graduate student at North Carolina State University's department of English concentrating in Film and Media Studies.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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