when is cover letter needed

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Do we really need to write cover letters in 2023.

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Composing a cover letter on the laptop

The earliest record of the cover letter for employment dates back to the 1950s according to The Atlantic, and has been used ever since as an addition to resumes, for candidates to prove to potential employers their desire and eligibility for posted roles. In recent years, however, especially since the post-pandemic unemployment upheaval, the choice of whether or not to include cover letters as part of the job application process has been a topic of contentious debate, and has left most candidates confused as to whether or not to include them, especially if the employer has not specifically requested them.

In a recent LinkedIn poll I conducted, more than 70% of respondents (a mix of recruiters, hiring managers, and candidates) voted that cover letters are no longer necessary as part of the shortlisting process. However, across the Internet, there were others who advocated its use, provided the right conditions were met.

The question remains, Should we write cover letters for jobs, even if they're not mandated in the application process?

When cover letters are needed

Emily Meekins , CEO and Founder of talent consultancy Workstrat, points out that she rarely reviews cover letters. "85% of the time, I can learn enough from your resume and LinkedIn profile. The application/interview process is time-consuming enough without a cover letter. I'd prefer candidates save their time and reapply it to other areas of their search." However, Meekins adds that she would look at a cover letter if she is on the fence and needs more information to help make an informed decision, or to check for quality of writing and communication skills.

I spoke with Yulia Saf , Founder and CEO of MissTourist.com, who has hired and led a team of up to 12 employees remotely, and asked her to share her experiences and insights on this topic. Saf revealed that cover letters have significantly impacted her decision to hire candidates on several occasions, noting that "candidates who include a persuasive cover letter often stand out during the shortlisting phase, as it provides insight into their passion and determination for the role."

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Writing with laptop

Maurizio Petrone , founder of the remote-first digital media start-up MustReadQuotes.com, has been hiring talent for over 15 years, and highlights that from his experience, "cover letters have played an essential element in hiring decisions, even when we didn't specifically request them. Out of the hundreds of candidates we shortlisted over the past five years, about 70% included cover letters in their applications. These letters helped shed light on their motivations and gave a better insight into their soft skills - things often not immediately evident in resumes."

Cover letters are a fantastic way to explore beyond the confines of one's resume and tell a compelling narrative about your career journey, motivations and aspirations for the job, and even transferable skills, especially for those facing perceived barriers in the workplace. This makes it an excellent choice for those making a career pivot or transition.

As Thomas Codevilla , business attorney, Co-Founder and hiring manager at SK&S Law Group points out, "A well-written cover letter allows candidates to tell a compelling narrative about their experiences and how they can uniquely contribute to our organization. On the hiring side, I know that ATS often play a role in screening applications. What many candidates might not realize is that incorporating relevant keywords from the job posting into their cover letters can significantly improve their chances of getting past this initial screening stage.

"As a recruiter, I appreciate it when candidates address their cover letters to a specific individual or mention a mutual connection within the company. It not only shows that they've done their research but also increases the likelihood that their application will catch my attention.

"A cover letter gives candidates the opportunity to address any potential red flags in their resume, such as employment gaps or career changes. When a candidate proactively explains these issues, it shows their transparency and willingness to provide context, which can positively influence my perception of their application."

Best practice when crafting your cover letter

While cover letters are a great way to demonstrate your value to a potential employer, you should always ensure that it actually delivers real value and is not a mere repetition of your resume, HR generalist Mary Pizana of personal injury law firm Herrman and Herrman cautions.

Man applying for a job on the internet

Kirsty Barden , Head of Business Development at MDS, a talent acquisition company with 37 years in the business, highlights some best practices to remember when writing up a cover letter:

Customise each cover letter

"Tailor your cover letter for each specific application and company. Address the hiring manager or recruiter by name if possible and demonstrate your knowledge of the company and the role you're applying for."

Highlight relevant experiences and skills

"Emphasise the experiences and skills from your CV that directly relate to the job description and requirements. Use specific examples to demonstrate your capabilities."

Showcase your passion

"Express genuine enthusiasm for the company and the opportunity. Explain why you are interested in the role and how it aligns with your career goals."

Keep it concise and focused

"A cover letter should be concise, typically one page. Avoid unnecessary details and maintain a clear focus on the key points you want to convey."

Be professional and error-free

"Pay close attention to grammar, spelling, and formatting. A well-written and error-free cover letter demonstrates attention to detail and professionalism."

Demonstrate cultural fit

"Highlight your alignment with the company's values and culture. Show that you are a team player and can thrive within the organization's environment."

End with a call to action

"Conclude the cover letter by expressing your interest in further discussing your qualifications and expressing gratitude for the opportunity to apply."

SKILL CONCEPT

Executive Cleaning Services Vice President Thomas Giarraputo recommends candidates use Venn diagrams when beginning to craft their cover letter. "Telling stories from your career is an excellent way to demonstrate your skills and give hiring managers a glimpse of your demeanor and work style.

"Always refer to the position's requirements in the job description when searching for appropriate anecdotes to share. It is also beneficial to conduct additional online investigation on the company to gain a sense of its culture. Before writing your cover letter, compare your talents to the position's requirements.

"Utilizing Venn diagrams can be useful for generating ideas and determining which competencies and experiences to highlight. After creating this diagram and identifying what belongs in both circles, overlapping topics will guide and inspire the content of your cover letter."

When cover letters should not be used

On the flip side, Sam Greinetz , Recruiting Partner at Signed Talent, points out that the recruitment industry has witnessed a significant shift over the past decade, with hundreds of candidates applying for one position where there were only 10-15 a few years ago, and certain industries which rely more on hard skills, such as the tech industry, do not have the capacity for hiring managers and recruiters to read every cover letter sent through.

Recruiter screening interview

Greinetz recommends trying a different approach to sending in your cover letter. "Rather than a cover letter, if someone is especially interested in a role, they are better off reaching out to the recruiter or hiring manager directly either via email or on Linkedin to reiterate their excitement. That message can be similar to what a cover letter would include and will allow them to stick out in a crowded applicant pool. Show that you've done some homework, personalize it, talk about the team, product, etc. and don't be afraid to follow-up after a few days if you haven't heard anything."

Anthony Allen , VP of Recruiting at Supply Chain Talent Advisors, states that while he agrees that most recruiters don't have the time to read cover letters, if one is to be written, "the candidate must personalize and tailor the cover letter. A generic, one-size-fits-all cover letter is easy to spot and often disregarded. To stand out, research the company and the role, and tailor your cover letter accordingly. Mention how your skills and experiences align with the job requirements and the company's goals. By doing this, you show the hiring manager that you understand their needs and can bring specific value to the position. This level of personalization is what can make a cover letter impactful, even in situations where its importance might be diminishing."

So what does all of this mean for job seekers?

In a nutshell:

• When applying for a job directly to an employer, use a cover letter that is well-personalized, tells impactful career stories, conveys your motivations for the role, and speaks to why you want to work for that particular employer. Demonstrate that you understand their pain-points, clients, and values, and that their mission and values align with yours.
• Think creatively of other ways to include a cover letter approach, such as sending an email or LinkedIn InMail to the hiring manager directly.
• Ensure your cover letter is not a repetition of your resume.
• Cover letters are best used when facing barriers such as career gaps, career transitions, lack of experience, or to increase competitive edge, especially for senior level roles.
• If applying for technical roles or applying directly through recruitment agencies, consider leaving the cover letter out altogether so as not to waste your time. Also take time to research if the industry you are entering or applying for roles in, typically reviews cover letters. After all, you don't want to waste your time or that of the recruiter/hiring manager.

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What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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The Only Cover Letter Guide You’ll Need in 2024 (+Examples)

• Kaja Jurcisinova , 
• Updated January 16, 2024 13 min read

Oh, the dreaded cover letter. Job seekers hate writing it and nobody knows if anybody even reads cover letters anymore. And yet, not attaching one to your application would be a terrible mistake. This cover letter guide will tell you not only why to write one, but also how to write a really good one.

But first , why does everyone hate writing cover letters so much?   After all, a cover letter gives you a unique opportunity to distinguish yourself from others.

In comparison with a resume, the cover letter allows you to provide details that didn’t fit in on your resume and demonstrate your passion.

All the negativity that surrounds the cover letter probably comes down to the fact that good cover letters require a bit of alchemy. They also take time to write.

This guide will help you avoid any mistakes and write a strong cover letter that will catch the recruiter’s attention. We also include cover letter examples.

Generally speaking, you want to make your cover letter:

• easy to read for the recruiter;
• well-structured;
• max 4 paragraphs/1 page long;
• professional in both tone and greetings;
• tailored for the specific opening.

Let's get to it!

Table of Contents

Click on a section to skip

Why should you write a cover letter?

How do recruiters read cover letters, how to write a great cover letter in 9 simple steps.

• What if you're told to NOT submit a cover letter? 

Final cover letter tips and hacks

Cover letter examples.

So, how exactly is the cover letter important for your job application? 

Some may argue that the cover letter in 2024 isn't really relevant anymore. In fact, one study stated that only 18 percent of hiring managers think cover letters are a key part of an application.

However, don’t get fooled by these statistics. While your resume may be considered more important during the hiring process, including a well-written cover letter can increase your chances of landing a job. 

For instance, 83% of hiring managers would be convinced by a really good cover letter — even if the resume wasn’t good enough, according to this study .

And there's more to it.

Some of the key advantages of the cover letter are:

• It’s much less structured than the resume and lets you develop a story. 
• It gives you space to get a little more creative. 
• Your personality can shine through thanks to it.
• You can elaborate on key achievements mentioned in your resume.
• It helps explain a lack of experience, career change, or an employment gap.

In other words, the cover letter is a perfect chance to bridge the distance between you and a recruiter even before the actual job interview . 

Pro tip: Before writing a cover letter, make sure that you have a powerful resume that matches the job description. Because if your resume doesn’t fit a desired profile, your cover letter probably won’t get read at all. To learn more, you may want to check out our  Ultimate Resume Guide .

First, they read them to decide if you’re the right fit for a position. For this reason, avoid generic write-ups at all costs. What recruiters love to see is a short persuasive argument of why you fit the role and the company. Something like this: 

“I was happy to hear about this job opening from my former manager, Jane Anne. She and I have worked together on many projects throughout the years and she thought that I would be the perfect match for this position.“

Second, recruiters are looking for inconsistencies . For instance, if your resume shows attention to detail but your cover letter is addressed to the wrong person, wrong company, and is filled with typos, it's inconsistent. You want to ensure the number of inconsistencies is kept to a minimum.

Third, they're trying to get a hint of your personality . Cultural fit is important to many companies.

So, throughout the process of cover letter writing, it's essential to keep in mind the recruiter who's going to be the recipient of your letter. 

Because at the end of a day, a good cover letter shouldn't be solely about you — it's supposed to be written with the hiring manager in mind. 

So ask yourself:  

• Is my cover letter easy to read?
• Have I addressed the right person in the opening?  
• Will it help them decide if I'm the right fit?
• Did I use the right tone of voice that fits their company culture?

If you answered “no” to any of these questions, our cover letter guide is exactly for you.

Writing a cover letter may seem like a challenging task at first but if you know a few key cover letter rules, the process can become much easier. 

Before you start writing your cover letter, find out more about the company you're applying for. Look at their website and LinkedIn . The research also includes looking at the job description very closely and identifying any recurring keywords. Also, search for specific cover letter examples for the role online.

Placed at the very beginning of your cover letter, the header is where you include your contact information (i.e. your full name, email address, phone number) and the company's contact information (i.e. the manager’s or recruiter’s name, job title, department, the name of the company, company’s address). 

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise.  The result can look something like this: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

If the name of the hiring manager isn't written in the job posting, research their name and contact information online. For example, look at the company's page or LinkedIn. Then, greet them by saying "Dear [first name]" . If, however, the company culture is very formal, go for the classic "Dear Hiring Manager" .

The first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it .  You can also compliment the company or name a mutual acquaintance who referred you.

Try to answer these questions: 1. What did you do at a previous position that gave you relevant experience?  2. How could this experience help the new company grow? 3. Which of the projects you have worked on would benefit their business? 4. Which of your skills make you well-equipped for the position?  5. Do any of these skills give you an edge over other candidates?

The following questions should help you : What excites you about the idea of working at this company? How do the company goals align with your own? What do you hope to gain and learn from working there?

In the cover letter closing paragraph : reiterate that your experience and enthusiasm make you a great candidate, add a confident call to action, express gratitude, and always use a formal sign-off.

You can either attach the cover letter as a separate document in the email when sending your resume , or send it directly in the body of the email (that way they can't ignore it).

In the following chapters we look at each step more closely and include specific examples you can copy and paste.

Step 1: Prepare and do some research 

Knowledge is power. Before you begin writing:

• Find out more about the company and the position you're applying for. Spend some time on the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. It will also help you decide on the tone of your cover letter. For example, if it’s a company like Kickresume , you can easily get away with more unusual approaches. But if it’s a conservative institution, like a bank or a lawyer's office, you should probably keep it formal.
• Search for specific cover letter examples for your role online . Pick some examples that fit your role and use these for inspiration. (By the way, that link just now will take you to our database of successful cover letters from real people who got hired. Totally worth checking out.)
• Look at the job descriptions of the roles you’re applying for . Identify major experience and hard skill keywords, so you can insert them in your letter in the relevant sections.

Once you've done this basic research, you can finally start thinking about the structure of your cover letter. 

This short infographic will show you that writing a cover letter is a lot simpler than you might have thought: 

Step 2: Include a header with basic info rmation

Placed at the very beginning of your cover letter, the header is the place where you should include your contact information and the contact information of the company. 

A cover letter is still a letter, after all. 

At the left side of the page include the information based on which you can be reached by the recruiter. 

Here, make sure to include: 

• your full name
• your email address
• phone number

Optionally, you can also add:

• your professional title
• address (if it vaguely matches the location of the job offer)
• current date
• personal website/LinkedIn

The top right side of the page is reserved for company-related information. Here, you should put: 

• the manager’s or recruiter’s name (if available)
• job title 
• the name of the company
• company’s address

Not a fan of writing?

Our AI writer will write the first draft of your cover letter for you.

Step 3: Write a strong cover letter headline

When you’re browsing the web, what articles usually catch your attention? Those with great headlines, of course! 

The same applies to cover letter headlines.

Start by paying attention to the headlines around you — especially in tabloids and websites like Buzzfeed (Is Buzzfeed still a thing? How very 2010s of me). These are usually designed to stir up your interest and make it impossible to not click through. 

Notice how they use numbers, questions, and interesting adjectives to promise the reader to learn something valuable.

And you can do the same in your cover letter.

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. 

The result can look something like this: 

• 3 Reasons Why I’m An Excellent Fit For [Job Position]
• Are You Still Looking To Fill The Position Of [Job Position]? This Is Why I Believe I’m Exactly Who You’re Looking For
• 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

Finally, don’t forget to adjust your header to the company’s level of formality and put your headline in the subject of the email.

Step 4: Use the correct form of greeting

In this time and age, there’s no excuse for using “To Whom It May Concern.”  

If the name of the hiring manager isn't written in the job posting, you’re expected to research their name and contact information online. For example, look at the company's page or LinkedIn. 

Once you have their name, feel free to go for a personalized greeting: 

“Dear [first name]” or “Dear Mr./Mrs. [last name]” 

Honorifics (e.g. Mr., Mrs., Ms .) are more appropriate if the company’s culture is formal. 

And if you cannot find the recruiter’s name, it's okay to go for a generic: 

“Dear Hiring Manager”, or “Dear Recruitment Officer”

Alternatively, you can address the letter to the whole company team or the HR department. In this case, your greeting should look like this: 

“Dear [name of the company/department] Team” or “Dear Human Resources”

Step 5: First paragraph: Introduce yourself with a BANG!

The best way to start a cover letter is to open strong. The first impression matters the most and busy recruiters often have a chance to properly dive into only a few selected cover letters. 

So if you make your first paragraph captivating, chances are that your letter will be one of the lucky ones that actually end up being read. 

In fact, the first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it. 

While most people begin their letters with “I’m applying for the position X I saw in Y place,” it's a waste of space. 

Instead, open with a sentence like this:

“I’m a content marketing professional with more than 5 years of experience and I’d love to bring my ability and passion to your team.”

In the first paragraph, you can also:

• Compliment the company. Show that you know details about the company and you’re approaching it for a reason. For example, demonstrate appreciation for what the company does. Not only will this flatter them, but it will also provide them with insight into who you are.
• Name a mutual acquaintance if you can. This is sometimes called a “magic bullet,” as it’s the one thing that will assure the hiring manager reads your cover letter until the end. 

However, limit the introduction to 1-3 sentences. This isn’t the place to go into detail about what makes you ideal for the role — save that for the second and third paragraphs. 

Step 6: Second paragraph: Explain why you’re a great fit for the company

The second paragraph is the place where you should sell yourself and your experience.  

Here, write a short summary of your career, skills and accomplishments, tailored to fit what the company is looking for. 

You already did your research, so now it's time to ask yourself these questions and try to address them in your cover letter:

• What did you do at a previous position that gave you relevant experience? 
• How could this experience help the new company grow?
• Which of the projects you have worked on would benefit their business?
• Which of your skills make you well-equipped for the position? 
• Do any of these skills give you an edge over other candidates?

After you’ve picked the most relevant accomplishments, put them at the start of your letter. 

However, when talking about them, avoid sounding like you’re bragging. The best way of doing this is to focus on your experiences rather than yourself . Ideally, support your claims with concrete examples.

Also, mention any other additional relevant hard skills or knowledge areas they’re looking for, as well as any qualifications.

Finally, the second paragraph is the perfect place for showing that you’ve done your research. Demonstrate that you’re familiar with some of the challenges that the company faces and present how you can help them.

Pro tip: Don’t simply repeat the same things you’ve already put on your resume. You want to go beyond that (this applies to every other section of your cover letter). 

Step 7: Third paragraph: Explain why the company is a great fit for you 

In this paragraph, you want to show that you’re serious about developing your career at this new company. And good companies want to know why they appeal to you and how will your professional relationship be mutually beneficial. 

Consider addressing the following questions:

• What excites you about the idea of working at this company?
• How do the company goals align with your own?
• What do you hope to gain and learn from working there?

For example, you can say something like this: “I've seen on your website that you heavily focus on cryptocurrency projects. As a cryptocurrency enthusiast, I would love to join your team”.  

However, don’t go overboard with flattery and stay professional. 

Also, don’t say anything that isn't true or you don’t mean it, as it will probably come up again in the later stages of the application process.

Step 8: Closing paragraph: Finish strong and stay in touch

Now that you’ve nailed the main part of your cover letter, you also want to finish strong. This way, the recruiter will remember you in a good light. But how do you achieve that? 

• Reiterate that your experience and enthusiasm make you a great candidate. This is to emphasize the two main points from the previous paragraphs. Do this in one or two sentences, not more. 
• Add a confident call to action. In a sentence or two, you should suggest the next steps. Something like “ I would love the opportunity to meet with you and discuss the value I can bring to [company]."
• Express gratitude. Simply thank them for their time and for considering your application.
• Always use a formal sign-off. Something like “ Sincerely , Best wishes , or Respectfully” . Finish by typing out your full name. 

Step 9: How do you send a cover letter?

I can’t stress this enough — unless it's specifically required to attach the cover letter to the body of the email,  consider not sending your cover letter as a document attached to your email. 

Instead, put it inside the body of the email . The email itself is now your cover letter! This way the recruiter won't ignore it.

However, remember that hiring managers receive hundreds of emails a day. So if you want your email to get read, it's the subject line that's likely to play the most important part. 

As we've advised before, if you have a good resume headline, simply put it in the email subject. 

However, if you’re unhappy with the result, you have other options, too. 

For instance, if you have a reference, include it already in your email subject line: 

Referral from Jose Nachos: Pedro Tacos, candidate for a senior software analyst position

If you don't have a reference or a catchy headline, check out more tips on how to write the best subject line for your email .

Finished writing your cover letter?

Make it stand out with an eye-catching design.

What if you're told to NOT submit a cover letter? 

Today, many companies are using online application systems that discourage applicants from attaching a cover letter. 

Instead, they have their own application systems where in different sections you're required to fill in the information you would normally place in your cover letter.  

If this is the case, just work with the format they gave you.

In other words, include the same information that you'd normally have in your cover letter but place it in the correct sections. 

And don’t forget to follow the cover letter principles: 

• explain why you're the right candidate;
• make it clear that you've researched the company well;
• indicate in what way you'd be an asset;
• mention your biggest past achievements.

Because no matter the format, you're still expected to present your skills and convey enthusiasm about the job.

Alternatively, you can also try to find a relevant manager or a recruiter online (either on the company pages or LinkedIn) to whom you can send a brief follow-up email with an attached cover letter. 

Now that we've covered the basics, there are several other tips that you should keep in mind to elevate your cover letter to the next level: 

• Keep it short. Limit your cover letter to three to four paragraphs and a maximum of one page. Hiring managers are busy people who often don't have time for reading long texts.
• Keep it clean and easy on the eye. Take a look at how this article is written. It’s replete with short paragraphs, sentences typed in bold letters, bullet points, and numbers. All of these make reading and searching for specific information easier. So, never send a letter that looks like an unreadable wall of text. The easiest way to achieve a sleek cover letter design is to use a pre-formatted cover letter template . 
• Don’t risk being funny if it ’ s a company with a formal work culture. Poorly executed humor will hurt your chances rather than help. Being direct and dynamic is a much surer way to catch the recruiter’s attention than a number of jokes. On the other, if the company is smaller or known for its creative products, being original may in fact help your chances! 
• Show, don’t tell. Usually, there’s no point in saying you’re “a dependable hard worker” or “a creative thinker.” Why should anyone believe such generic statements? Instead, offer an example of how these qualities helped you achieve something in the past.
• Never write the same letter twice. A cover letter should always be tailored to a specific job application. Remember the previous sections? You’ve made a great effort to research the company and its hiring managers, so you’ve written your cover letter accordingly. This is a process you need to repeat with every application (ugh, I know). 
• Check for typos. This goes without saying but make 100% sure your cover letter is without typos. There’s no reason to believe you're competent if you can't even type without errors. Moreover, typos automatically reveal almost criminal carelessness on your part, since every text editor nowadays has a spellchecking feature. 
• Don't use any buzzwords. Your cover letter needs to be authentic and persuasive — and buzzwords are neither. If anything, they simply give the impression of you being someone who's just trying to fit a skewed idea of what an ideal corporate employee should be. Instead, focus on using relevant keywords from job descriptions.

Now, if you have no experience yet because you're just starting out or you're changing careers, writing a cover letter can be scary. However, a well-written letter can actually be your best friend.

And this is how you write the perfect cover letter with no experience .

In the end, there are many different ways to write a great cover letter. And even if you follow the cover letter guide above, you’ll end up with a cover letter that's invariably your own. 

It all depends on your own personality, the position you’re applying for, and the hiring manager’s preferences. 

And that's good, actually! 

Still, there's a lot to learn from cover letters written by other people. That's why we've selected five cover letter samples that deserve your attention. 

Each of these helped real job seekers find real jobs in real companies. They'll teach you valuable lessons you can use in your own cover letter.

1. Norwegian — Cabin Crew Cover Letter Example

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

2. Volvo — Machine Learning Intern Cover Letter Example

3. tory burch — account executive cover letter example, 4. lush — sales associate cover letter example, 5. romeo — social media officer cover letter example.

Do you still need some more inspiration? You can find more examples in our cover letter library

FAQ: How to write a cover letter

250 to 400 words is the standard cover letter length range. A cover letter should never exceed one page.

Yes! Show that you can go that extra mile and stand out from the crowd of applicants.

Ideally, use a pre-formatted cover letter template. Then use a simple and professional font, such as Times New Roman. The font size should be between 10-12.

If you have the name of the hiring manager, try to find their contact on the company page or LinkedIn. If you still can't find the right person, you can address it to the whole team or HR.

This article was recently updated. The original article was written by Martin Poduska in 201 7.

Kaja Jurcisinova is a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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What’s the Ideal Length for a Cover Letter? —Plus Tips to Get Yours There

When you have a task to complete, it helps to know what the end product should look like. It's especially true when you’re doing something you might find difficult—like writing a cover letter . How long should it be? What information do you need to include?

Hiring managers and recruiters are busy people, so you don’t want to disqualify yourself by writing a cover letter that’s too long. But you do want to make sure your cover letter is effective. “The cover letter should serve as an introduction to your resume, highlighting why you’re interested in the position, what you’re looking for in your next role, and how you can potentially add value to the position or company,” says Muse career coach Yolanda Owens , who has over 20 years of recruiting experience. 

So how much space do you have to do all that? And how can you make the best use of that space?

How long should a cover letter be?

The ideal cover letter length is:

• Less than one page
• Three to five paragraphs
• Less than 400 words

At least that’s the approximate consensus we came to based on research and input from a few experts who have worked as hiring managers, recruiters, or both.

If this feels short, “Keep in mind that the cover letter is not a tell-all of everything you've done,” says Muse coach Emily Liou , a recruiter and HR professional. “You just want enough to position yourself as a fit and to pique the curiosity of the reader.” You don’t need pages and pages to do that.

In a survey of 205 HR professionals, ResumeLab found that 42% of respondents preferred cover letters between half and one page and 40% preferred cover letters that were less than half a page. Only 18% said they preferred cover letters longer than one page. Muse coach Steven Davis , a technical recruiter, advocates for a cover letter that “can be comfortably read in less than a minute.”

How do you write a cover letter that's just the right length?

Here are a few tips that'll get your cover letter to the ideal length:

1. Pay attention to your structure.

You may remember the five-paragraph essay from school: introduction paragraph, body paragraphs, and conclusion paragraph. Cover letters are structured similarly.

Basically, you should lay out your cover letter like this:

• Introduction (one paragraph): Your cover letter opening should be original and creative to draw your reader in. It should show your connections to the employer and your interest and excitement for the position, Liou says. You might also use this paragraph to explain that you’re making a career pivot or re-entering the workforce after an employment gap .
• Body (one to three paragraphs): Your body paragraphs should focus on the ways you can help the organization or team, Owens says. Talk about what skills and experience you bring to the company, and back up what you’re saying with past examples—but keep them concise.
• Conclusion (one paragraph): Your conclusion should be “a final paragraph thanking the reader for their time and reiterating your interest,” Owens says.

2. Figure out what matters to the employer.

“This is a great time to dissect what is most important to this position,” Liou says, so you can focus your cover letter on what your prospective employer cares about most. Go back to the job description and read it thoroughly. What’s listed first and what’s repeated? From there, Davis says, you should be able to identify the top skills and experiences they’re looking for.

Then, think about what in your background most exemplifies these qualifications—with an emphasis on situations where you’ve made an impact for your past employers, Liou says. These are the experiences you should recount in your cover letter.

3. Use concise examples to pique your readers’ interest.

Davis suggests using the “the STAR format without any details to create curiosity and motivate the interviewer to review the resume.” If you’re unfamiliar, the STAR method is a way of telling stories in an interview where you make sure that you hit on the situation, task, action, and result of the experience you’re recounting. Using a compact version of the STAR method in your cover letter will help show the impact you’ve had in past roles and how without adding too much length. So you might write something like:

“When my last company redesigned their website, I took the lead on layout, and by working as a constant liaison between our product team and our users, I helped produce a website that our users found 50% more intuitive and drew 33% more repeat users.”

4. Go beyond your resume—without regurgitating it.

“The cover letter should be a supplemental piece to your resume, not a summary,” Owens says. So don’t waste space regurgitating other parts of your application. “Use the cover letter to tell the employer what you want them to know about you that’s not on your resume,” or anywhere else, Owens says.

Focus your precious page or less on highlighting your relevant achievements and explicitly connecting your resume to the position. Don’t worry about including all of the context and details about your past jobs. For anything you talk about in a cover letter, your resume can “continue your narrative—filling in the remaining details of the where, when, and what of your work experiences and history,” Owens says.

5. Consider using bullet points.

And we don’t mean repeating your resume bullet points . We mean using a few bullet points to concisely relay a few key pieces of information that aren’t on your resume, but contribute to your qualifications as a candidate, without taking up too much space.

For example, Owens says you might create a “What I bring to the table” section with three to four bullet points (one or two sentences each). In a section like this, you can touch on a few more disparate topics such as your management or leadership style, pain points you can help your next employer with, or work environments you have experience thriving in, Owens says.

6. Use standard formatting.

Did you ever make your font size a bit larger or choose a slightly wider font to hit a page count on an essay for school? What about widening those margins? Did you ever do the opposite to slip in under a page maximum without having to do another editing pass at 3 a.m.? (Guilty!)

These tactics won’t fly for your cover letter (or your resume for that matter). Instead, stick to standard, easy-to-read formatting. Generally this means:

• Common fonts like Arial, Helvetica, or Times New Roman
• Font sizes between 10 and 12 point
• Margin sizes of about one inch on the top, bottom, and sides
• Lines that are single spaced (1.15 max) with an additional space between paragraphs if you'd like.

Don’t make your cover letter harder to read by cramming as much onto a page as possible. Also keep in mind that your cover letter often passes through the same applicant tracking system (ATS) that your resume does—so any flashy formatting could trip up the software that parses your application materials.

7. Trim the excess.

If your cover letter is still too long, take another look and trim out anything extra that doesn’t need to be there. Some things to cut include:

• Content about how much you’d enjoy doing the work, Davis says—beyond what you need to express enthusiasm.
• Mentions of years of experience: While the job description may call for three years of experience with a CRM (customer relationship management) program, you don’t need to use your cover letter to write a word problem where your six months experience from one internship, three months each from two classes, and two years at your last job equals three years.
• Extra details in your examples, especially those that are found on your resume or don’t contribute to your strength as a candidate
• Filtering language: This includes phrases like “I think” and “I feel.” You don’t “believe you can help” a company solve a problem, you can help a company solve a problem.
• Overused or cliché phrases
• Anything about what the job would do for you : Focus on what you can do for them.

Read More: How to Cut Your Cover Letter Down to One Page (Because Any Longer and No One's Reading)

8. Follow any instructions in the job description.

Finally, all of the above are just guidelines. The best indicator of what an employer is looking for in a cover letter—length-wise or otherwise—is the employer itself.

So if a job posting tells you that a cover letter should be a different length than we’ve indicated, default to the job description. If a job posting tells you that a cover letter should include different things than we’ve indicated, default to the job description. If a job posting tells you that you shouldn’t include a cover letter at all, default to the job description.

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Part 1 - Resumes, e-Resumes, and CVs

Part 2 - cover letters and letters of application, when a cover letter is needed.

• What to Include in a Cover Letter
• Addressing Requests for Salary Histories or Salary Requirements
• The Letter of Application

Part 3 - Federal Resumes, KSA, SES, ECQ, and Government Jobs

Many job seekers focus most, if not all, of their energy on developing the resume while giving little thought to the cover letter; others are unsure what a cover letter does or why it is even needed. As the document that personally introduces you (and your resume), it can be a powerful and essential tool in a job search.

Under most circumstances, a cover letter is used as an introduction and should accompany your resume, whether e-mailed, posted on a job site, mailed, or hand delivered to an employer.

There are a few exceptions to this rule: being a personal introduction that accompanies your resume, a cover letter is not needed if you are hand carrying a resume to a prearranged interview since you will be present to introduce yourself. If an interview is not prearranged when hand delivering a resume, then a cover letter is appropriate since you would not want to be so presumptuous as to assume you will have an interview — even if that turns out to be the case.

Also, if you are delivering the resume to a recruiter or during a networking event such as a career fair, a cover letter is not always needed as these are often cases where the opportunity to introduce oneself in person supersedes the need for a written introduction. However, many candidates at career fairs are handing out resumes; to be sure your documents stand out, you may want to have a broad cover letter on hand and include it with your resume when not meeting directly with hiring managers.

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Resumes and Cover Letters

A compelling resume and cover letter can be your ticket to an interview.

Take the time to format and customize your cover letter and resume so you will stand out from the crowd. See the CVC's best practices below.

Not sure where to begin? Make an appointment! Our trained staff are happy to review your resume or cover letter to provide tips and insights to help you put your best foot forward.

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Bursary Cover Letter Format: Structuring Your Letter for Success in 2024

Applying for a bursary can be a crucial step in securing the financial support you need to pursue your education. A well-crafted cover letter is often a key component of the bursary application process, as it allows you to make a strong case for why you deserve the funding.

In this article, we’ll walk you through the essential elements of a Bursary Cover Letter Format, offering tips and examples to help you structure your letter for success.

What is a Bursary Cover Letter?

A bursary cover letter is a formal document that you submit alongside your bursary application. It is your opportunity to introduce yourself to the bursary committee, explain why you are a suitable candidate for the bursary, and demonstrate your need for financial assistance. Understanding the correct Bursary Cover Letter Format is essential in making a strong impression.

Importance of a Well-Structured Bursary Cover Letter Format

A well-structured Bursary Cover Letter Format is important because it helps you present your case clearly and professionally. It also shows that you have taken the time to understand the requirements of the bursary and are serious about your application.

A poorly structured cover letter, on the other hand, may create a negative impression and reduce your chances of success.

Key Elements of a Bursary Cover Letter Format

When writing a bursary cover letter, it’s important to include the following key elements within the Bursary Cover Letter Format:

• Introduction : Start with a brief introduction that includes your name, the bursary you are applying for, and a statement of your purpose.
• Background Information : Provide some background information about yourself, including your educational achievements, extracurricular activities, and any relevant work experience. This section should highlight your strengths and demonstrate why you are a good candidate for the bursary.
• Reason for Applying : Clearly state why you are applying for the bursary. Explain your financial need, how the bursary will help you achieve your academic goals, and why you deserve the funding.
• Future Goals : Discuss your future academic and career goals. This will show the bursary committee that you have a clear plan for your education and how it aligns with the purpose of the bursary.
• Conclusion : End your cover letter with a strong conclusion. Thank the bursary committee for considering your application, and express your enthusiasm for the opportunity.

Read More: How to Calculate APS Score for University Admission in the 2025 Academic Year

Step-by-Step Guide to Writing Your Bursary Cover Letter

1. start with a strong introduction.

Your introduction should be concise and to the point. Mention your name, the bursary you are applying for, and a brief statement of your purpose, ensuring it aligns with the Bursary Cover Letter Format. For example:

Dear [Bursary Committee or Specific Name] ,

My name is [Your Name] , and I am writing to apply for the [Name of Bursary] for the [Academic Year] . I am currently studying [Your Course] at [Your Institution] , and I am seeking financial assistance to support my studies.

2. Provide Background Information

In this section, give a brief overview of your academic achievements, extracurricular activities, and any work experience that is relevant to the bursary. Highlight your strengths and achievements, as this will help you stand out from other applicants. This part is crucial in the Bursary Cover Letter .

I have consistently performed well academically, maintaining a [Your APS] while actively participating in [Extracurricular Activities] .

I have also gained valuable experience through [Relevant Work Experience] , where I developed skills in [Skills Related to Bursary or Field of Study] .

3. Explain Your Reason for Applying

This is the most important part of your cover letter and a key section in the Bursary Cover Letter. Clearly state why you need the bursary and how it will help you achieve your academic and career goals. Be honest about your financial situation, but also focus on your aspirations and how the bursary will make a difference in your life.

Due to my family ‘s financial situation, I am unable to fully fund my studies. Receiving the [Name of Bursary] would significantly reduce the financial burden on my family and allow me to focus on my education.

I am committed to using this opportunity to excel in my studies and contribute positively to my community.

4. Discuss Your Future Goals

Outline your future academic and career goals to demonstrate that you have a clear plan and are serious about your education. This can also help the bursary committee understand how their investment in you will pay off in the long term. Properly incorporating this into your Bursary Cover Letter can enhance your application.

5. Conclude with Gratitude and Enthusiasm

End your letter on a positive note, consistent with a strong Bursary Cover Letter. Thank the bursary committee for their time and consideration, and express your enthusiasm for the opportunity to receive the bursary.

Thank you for considering my application for the [Name of Bursary] . I am truly grateful for this opportunity and look forward to the possibility of continuing my studies with your support.

[Your Name]

Tips for Writing a Successful Bursary Cover Letter Format

• Be Concise : Keep your cover letter to one page. Use clear and simple language to make your points effectively, sticking to the Bursary Cover Letter Format.
• Tailor Your Letter : Customize your cover letter for each bursary application. Highlight the specific qualities or achievements that align with the criteria of the bursary.
• Proofread : Make sure your cover letter is free of spelling and grammatical errors. A well-written letter reflects your attention to detail and professionalism.
• Be Honest : Be truthful about your financial situation and achievements. Misrepresentation can lead to serious consequences if discovered.

Common Mistakes to Avoid in Your Bursary Cover Letter Format

• Being Too Vague : Avoid vague statements like “I need financial assistance.” Instead, be specific about why you need the bursary and how it will help you, ensuring your reasons align with a strong Bursary Cover Letter.
• Overloading with Information : Stick to the most relevant details. Too much information can overwhelm the reader and dilute your key messages.
• Neglecting the Conclusion : A weak conclusion can leave a negative impression. Make sure you end your letter with a strong, positive statement, as required in a successful Bursary Cover Letter.

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Sample Bursary Cover Letter Using the Correct Format

Here’s a sample cover letter to give you an idea of how to structure your own using the Bursary Cover Letter Format:

Dear Bursary Committee,

My name is Thandiwe Mkhize, and I am writing to apply for the XYZ Bursary for the 2024 academic year. I am currently a second-year student pursuing a Bachelor of Science in Computer Science at the University of Johannesburg.

I am passionate about technology and am seeking financial assistance to help me continue my studies. Throughout my academic career, I have maintained a strong academic record, consistently achieving an average of 80% in my courses. I have also been actively involved in the university ‘s Coding Club, where I have honed my programming skills and collaborated with peers on various projects.

Additionally, I have gained practical experience through an internship at a local tech startup, where I assisted in developing a mobile application for community health services. Due to financial constraints, my family is unable to fully support my education.

Receiving the XYZ Bursary would alleviate this burden and allow me to focus on my studies. I am committed to using this opportunity to excel academically and contribute to the growing tech industry in South Africa. My long -term goal is to become a software developer specializing in health tech solutions. I believe that my education and experience will enable me to create impactful technologies that improve healthcare access and outcomes in underprivileged communities.

Thank you for considering my application. I am grateful for this opportunity and look forward to the possibility of continuing my studies with the support of the XYZ Bursary.

Sincerely, Thandiwe Mkhize

Writing a bursary cover letter can be a daunting task, but with the right structure and approach, you can make a strong case for why you deserve the funding. Remember to keep your letter concise, tailored to the specific bursary, and free of errors. By following the Bursary Cover Letter Format and tips provided in this article, you’ll be well on your way to crafting a successful bursary cover letter that stands out to the selection committee.

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Oklahoma State football from A to Z: Everything you need to know about the 2024 Cowboys

STILLWATER — With the start of the season just over a week away , the Oklahoma State football team has zeroed in on some lofty goals, thanks to a wealth of experienced players returning.

The 18th-ranked Cowboys open the season against the No. 1 team at the FCS level, South Dakota State, which will come to Boone Pickens Stadium riding a 29-game winning streak. The Pokes and Jackrabbits are set to square off at 1 p.m. Aug. 31 at BPS. 

Though OSU comes into the season with known commodities in several areas, there’s still plenty to learn about this team. Here’s an A-to-Z guide to preview the year:

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A is for Alan Bowman

Back for his seventh year of college football and his second as the Cowboys’ quarterback, the 24-year-old Bowman’s veteran presence and reliability will be the glue that holds the wildly talented players together as an offense. 

B is for Big 12 Championship Game

The Pokes have made two of the last three, but have not won it yet. That remains the next step for this program, though the 12-team playoff also presents uncharted territory.

C is for Collin Oliver

The senior edge rusher enters the season fifth on OSU’s all-time sacks list with 22.5. With his role shifting more toward the pass rush and away from traditional linebacker play, Oliver has a chance to move up a few more notches. Leslie O’Neal holds the all-time record with 34.0.

D is for Defensive Improvement

While there is a lot of excitement about some of OSU’s individuals on defense, the overall production of the group is the most important factor in the team’s long-term goals. OSU finished last season outside the top 80 in nearly every meaningful defensive stat, and outside the top 120 in a couple, including pass yards allowed per game. As Bryan Nardo enters his second year as defensive coordinator, his unit must show significant signs of growth.

E is for Ezeigbo

Unlike last year when the Cowboys welcomed a wave of transfer portal additions, this team will see only a few new faces. Among them, edge rusher Obi Ezeigbo is one of the most intriguing. For one, he enters in an area where OSU needs help, but also, he’s coming from the Division II level after a solid career at Gannon University. Eyes will be on him to see if he can make the jump.

F is for Fast Start

The veteran nature of this team should help the Pokes avoid the type of messy start they had last year, when they lost two of their first four games. That’s good news, considering their schedule is much tougher this year. Along with opening against a team that has won 29 straight, the Cowboys host an SEC squad (Arkansas) and go on the road to face Tulsa before diving into Big 12 play against two of the league’s favorites, Utah and Kansas State. 

G is for Getting to the Quarterback

Last year, OSU averaged 1.93 sacks per game. It was the first time since 2013 that the defense didn’t reach the 2.0 mark. That number needs to improve, and it’s part of the reason new defensive line coach Paul Randolph was brought in. It’s also part of the reason Oliver will be used as a pass rusher more frequently. But the changes need to produce sacks, pressure or at least less time in the pocket for QBs.

More: Why Oklahoma State coach Mike Gundy told players' agents to stop 'asking for more money'

H is for Heisman Chase

Can Ollie Gordon II contend for the Heisman ? Can any running back challenge for the award that has gone to 20 quarterbacks in the last 24 years? Gordon won the Doak Walker Award last year, rushing for 1,732 yards and 20 touchdowns. He is a major key to the Cowboys’ team success, and their won-loss record will have a direct impact on his Heisman chances.

More: Will Oklahoma State football opponents continue to avoid throwing at Korie Black?

I is for Interceptions

This one goes both ways. OSU picked off 13 passes in 14 games last year, which is a solid number. But it can always improve, and with a more seasoned secondary, it’s likely to do so. Perhaps more importantly, the offense needs to see its interception numbers drop. The 14 picks thrown by Bowman last year was the only bothersome stat he produced. He has shown in previous seasons that he can keep interceptions low, and that’s a step he needs to take this year.

J is for Josh Ford

Few true freshmen will get the chance to see the field this year. It has nothing to do with talent, and everything to do with the number of returning starters and backups the Cowboys already have in place. While Ohio transfer Tyler Foster looks like the clear starter at tight end, keep an eye on Ford, the 6-foot-6, 245-pound Stillwater product who has impressed with his toughness since arriving on campus in January. He might not take the job from Foster, but Ford could certainly be in the rotation.

K is for Korie Black

Zooming in a bit closer on the secondary, the group has a lot of experience, but none more than what Black brings. The super-senior enters his third year as a starter and has been one of the Big 12’s most consistent coverage cornerbacks the last two seasons. He is a rock in the back end of the OSU defense.

More: How will Oklahoma State football defense fare in Bryan Nardo's second year?

L is for Linebackers

This position group will look different than it did a year ago as part of some adjustments Nardo made to his 3-3-5 scheme in the offseason. And those changes offer some intrigue. While Oliver won’t be in a typical linebacker role quite as often as last year, Nick Martin is back after his breakout sophomore season. And they welcome to the group Kendal Daniels, a redshirt junior who has been a key player at safety the past two seasons. Now measuring 6-foot-4, 235 pounds, Daniels has the physicality to excel at linebacker, though coach Mike Gundy maintains Daniels will still see time at safety .

M is for Maturity

Bowman is 24 years old. The starting offensive line could include all sixth-year players with an average age of 23.5. The three expected starters at receiver are all in their fourth or fifth seasons. And the defense is much the same with fourth-, fifth- and sixth-year players in major roles. Rare is the opportunity to bring together as much experience as the Cowboys have in key spots all over the field.

N is for New Opponents

The Big 12 welcomed four new programs to the league and OSU will get a look at three of them. Two of the most intriguing games against newcomers bookend the Pokes’ Big 12 schedule. Utah, which is widely considered the top contender for the league title, comes to Stillwater on Sept. 21, and OSU visits Colorado for the regular season finale Nov. 29. 

More: Can Ollie Gordon II win 2024 Heisman Trophy? 5 key questions for Oklahoma State football

O is for Ollie Gordon II

We’ve already discussed his Heisman chances, but if anyone deserves two entries on here, it’s Gordon. With such an experienced offensive line, and a balanced passing attack, Gordon should be set up for potential success, even when opponents try to take him away. After leading the nation in rushing and all-purpose yards last year, Gordon could not only cement himself as the top running back in college football, but add even more juice to the excitement NFL front offices have for him.

P is for Playoffs

This is where the 12-team playoff comes into the picture. Yes, the Cowboys want to win the Big 12 Championship Game, but part of that motivation is the potential to earn a bye in the first round of the playoffs. There’s no guarantee that the Big 12 will get a second team into the playoff, especially if the teams at the top of the league beat up on each other all year. So the playoff race will be tense for teams like OSU, who could easily find themselves on the bubble.

Q is for Quick Passes

A weapon the Cowboys began to lean on even more than usual last year was the quick pass, particularly to slot receiver Brennan Presley. The super-senior from Bixby is already in the program’s top 10 for career receptions, and he had two games with at least 15 catches last year. More games like that could be in his future as opponents focus on the best way to contain Gordon. 

R is for Ring of Honor

This is the fifth year of OSU’s Ring of Honor at Boone Pickens Stadium, and the first time a defensive player gets the call. Defensive end and College Football Hall of Famer Leslie O’Neal will be inducted during the Sept. 7 game against Arkansas, joining the quartet of running backs who led the way in the Ring of Honor: Thurman Thomas, Barry Sanders, Bob Fenimore and Terry Miller.

S is for Stribling

He might seem like something of a forgotten man, but redshirt junior receiver De’Zhaun Stribling won’t be forgotten for long. The 6-foot-2, 200-pound receiver has NFL skill and will get the chance to show it after missing most of last year with a broken wrist.

T is for Trent Howland

A lack of depth behind Gordon at running back sent the Cowboys to the transfer portal over the summer, landing the 6-foot-3, 240-pound Howland from Indiana. His size makes him a unique back, and his toughness was proven in the Big Ten Conference. Howland, along with redshirt freshman Sesi Vailahi — and possibly true freshman Rodney Fields Jr. — will be the primary backups when Gordon needs a rest.

More: Can Oklahoma State football's Josh Ford force way onto field as freshman? 'Dude's violent'

U is for Updates in BPS

For the second straight year, Boone Pickens Stadium got some fan-centric modifications. Mirroring the work that was done to the north bleachers in 2023, the south side got a makeover with more leg room, additional aisles, more chairback seats and other amenities added below the bleachers. With the changes, the seating capacity of BPS now stands at 52,305. And for the first time in program history, OSU has sold out all of its home games before the start of the season.

V is for Versatility

One of the wrinkles that was added to the Cowboy defense over the offseason was its use of multi-position players. Oliver can be a defensive end or a linebacker. Daniels can be a linebacker or safety. Interior defensive linemen can slide to end positions. The versatility of the OSU defense will be one of its biggest advantages, particularly when it comes to disguising its calls.

W is for Ward

The Cowboys have been reliable at placekicker for most of the last few years, and now it’s time for another new leg to step in. Logan Ward, a walk-on from Deer Creek High School in Edmond, is set to take over the job. He has punted and been the kickoff specialist in previous seasons, but this is his first time filling the primary placekicking role. 

X is for Xavier Ross

Returning to the versatility conversation from above, Ross is another key piece. He began his OSU career as a defensive tackle, then shifted to end last year. Now, the 6-foot-4, 285-pound super-senior will get a chance to show the skills he picked up playing both positions as he combines the size and strength to go inside, but the quickness to be a threat on the edge.

Y is for Young Backups

We’ve dissected the veteran experience that fills the vast majority of OSU’s starting positions this year. But some youngsters are fighting for playing time on the second string. Freshmen like Ford, Fields and safety David Kabongo have impressed early. And more seasoned young players like redshirt sophomore receiver Talyn Shettron or defensive end Jaleel Johnson could be in line for bigger snap totals as well. 

Z is for Zane Flores

The gunslinger from Gretna, Nebraska, benefited from a no-pressure freshman year last fall, getting the chance to learn the offense and develop at a relaxed pace. But now, he’s in the heat of the battle for the backup quarterback job with redshirt sophomore Garret Rangel. Barring a Bowman injury, the backup QB battle should continue all season, setting the stage for a duel for the starting job next spring.