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11 Top Consumer Venture Capital Firms 2024

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Whether you’re looking to secure a pre-seed round or series E, you’re likely to get much more benefit if the venture capital (VC) firms backing your startup have experience scaling businesses in your industry. These are the top consumer venture capital firms that consistently invest in disruptive consumer startups from scale to exit.

Best Consumer VC Funds

These venture capital firms routinely invest in consumer startups and offer resources to help the companies reach their goals, whether that be rapid scale or IPO. From seed stage to growth startups, these are the top VC funds backing consumer startups. 

Disclaimer: With so many venture capital firms around the world, we aren’t able to cover them all. Furthermore, the following VC firms are not officially ranked and are listed in no particular order.

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1. Andreessen Horowitz

• Location: Silicon Valley (Menlo Park, California)
• Stage: Pre-Seed , Seed, Series A, Series B, Growth
• Notable Portfolio Companies: Airbnb, Coinbase, Instacart

Andreessen Horowitz is a stage-agnostic venture capital firm with $35 billion in assets under management. The firm invests in several different industries, including AI, consumer, fintech, and healthcare, to name a few. 

With several impressive investment IPOs under their belt, including Facebook, Coinbase, and Airbnb, Andreessen Horowitz boasts an impressive portfolio of disruptive companies across a variety of sectors. 

2. Redpoint Ventures

• Location: Menlo Park, California 
• Stage: Pre-Seed, Seed, Series A, Series B, Series C, Growth
• Notable Portfolio Companies: Stripe, Twilio, Railway 

Redpoint Ventures is a VC firm providing investment for startups at every stage. With $4 billion in assets under management across multiple funds, Redpoint invests in many verticals, including consumer, SaaS, fintech, and applications. 

Some of Redpoint’s notable exits include Twilio and DraftKings. The firm also offers their investment companies a variety of helpful resources to help them scale. 

• Location: Princeton, New Jersey 
• Stage: Pre-Seed, Seed, Series A, Growth
• Notable Portfolio Companies: NotCo, Upside Foods, Perfect Day 

SOSV is a venture capital firm investing across multiple stages and offering startup development programs as well. SOSV has $1.5 billion in assets under management and prioritizes consumer, ecommerce, deeptech, health and wellness, and biotech startups for investment. 

The firm boasts the success of seven unicorn startups and 161 follow-on investments. They also offer three startup development programs: HAX, IndieBio, and Orbit Startups. 

• Location: Palo Alto, California
• Stage: Seed, Early Stage , Growth
• Notable Portfolio Companies: Facebook, Slack, Dropbox 

Accel , formerly known as Accel Partners, is a venture capital firm with a background in investment in extremely successful companies such as Facebook and Etsy. While Accel invests in a wide range of stages, the VC firm prioritizes early-stage startups. 

Accel invests in several industries, such as SaaS, fintech, consumer, and healthcare. The fund is based in California; however, it also operates funds in China, London, and India. 

5. Tiger Global Management

• Location: New York, New York
• Stage: Series A, Growth, Pre-IPO, Public Equity
• Notable Portfolio Companies: Spotify, Credit Karma, ByteDance

Tiger Global Management invests in both private and public equity with $51 billion in assets under management. The fund invests primarily in fintech, consumer, and software startups. 

Known for early investment in now successful companies like Spotify, Tiger Global has a track record of investments made with high returns in startups with global impact. 

6. Bessemer Venture Partners

• Location: San Francisco, California
• Stage: Pre-Seed, Seed, Series A, Series B, Growth
• Notable Portfolio Companies: Pinterest, Wix, LinkedIn

Bessemer Venture Partners is a global venture capital firm with $19 billion in assets under management. Their portfolio includes an extensive number of hugely successful companies, from Fiverr to Yelp. 

The firm invests in a wide range of industries, including consumer, fintech, wellness, SaaS, and infrastructure. Bessemer also offers Atlas, an extensive collection of resources for founders. 

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7. General Catalyst

• Location: Cambridge, Massachusetts
• Stage: Seed, Series A, Series B, Growth
• Notable Portfolio Companies: Warby Parker, Hubspot, Canva

General Catalyst is a VC firm that focuses on transformative investments in mission-driven startups that further efforts in diversity, inclusion, sustainability, and health. The firm has $24.8 billion in assets under management.

Some of the firm’s most notable exits include Drift, Gitlb, and Hubspot. General Catalyst also offers advisory services through Catalyst Advisors . 

8. Sequoia Capital

• Location: Menlo Park, California
• Notable Portfolio Companies: Apple, DoorDash, WhatsApp 

Sequoia Capital is a widely-known venture capital firm with notable investments in wildly successful, industry-shaping companies such as Apple and Zoom. 

One of the larger VC firms, Sequoia Capital has over $118 billion in assets under management across the globe, including the US, China, India, Europe, and Southeast Asia. The fund has also split its venture capital fund into independent units in India and China. 

9. First Round Capital

• Location: San Francisco, California 
• Stage: Pre-Seed, Seed, Series A
• Notable Portfolio Companies: Uber, Warby Parker, Square 

First Round Capital , as its name denotes, is a venture capital firm prioritizing the deployment of seed-stage funding to scale early-stage startups. Funding from First Round caps out at Series A, as the firm is dedicated to the earliest stages of the startup lifecycle. 

A few of their notable exits include Ring and Uber. The firm is industry-agnostic, however, and they invest primarily in consumer, enterprise, hardware, fintech, and healthcare. 

10. Forerunner Ventures

• Notable Portfolio Companies: Warby Parker, Dollar Shave Club, Glossier

Forerunner Ventures invests in ecommerce, direct-to-consumer (D2C), and consumer companies, prioritizing funding for underrepresented founders. However, the firm also invests with consideration to its seven core themes, which include better-for-you products, education, and more. 

Some of Forerunner Ventures’ most notable exits are Jet and Bonobos. Plus, the fund has over $2.3 billion in assets under management. 

11. Menlo Ventures

• Notable Portfolio Companies: Rover, Roku, Poshmark 

One of the earliest venture capital firms, Menlo Ventures is a venture capital firm investing in industry-disrupting startups. Their primary industries for investment include consumer, healthcare, cybersecurity, fintech, SaaS, and fintech. 

The firm has $5 billion in assets under management and boasts over 165 mergers and acquisitions. Some of their most notable exits include Roku and Rover. 

Further Reading

• 20 Top Venture Capital Firms (2024) October 23, 2024
• What Is Venture Capital (VC) and How Does It Work? July 10, 2024
• How to Get Venture Capital Funding for a Startup July 2, 2024

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Top 25 Venture Capital Firms For Consumer Startups (2024)

• October 17, 2024

Whether you are raising seed, Series A or higher, in this article we have listed our top picks of the best venture capital firms for Consumer startups in the US.

So, if you haven’t yet started to reach out, here is a good place to start learning about them.

Note: this article is part of a series where we present you the top Venture Capital firms across the world. Have a look at the complete list  here .

Top Venture Capital Firms For Consumer Startups

Here’s a summary of our top 25 picks for the best venture capital firms for Consumer startups in the US (in alphabetical order):

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1. Bridge Investments

Location: Chicago

Chicago-based Bridge Investments is a popular venture capital firm that offers Seed to Series A+ funding to companies operating in the Consumer and SaaS sectors. In general, this venture capital firm looks for companies that make a meaningful and sustainable impact.

What is interesting is that Bridge Investments does not disclose the exact investment amount on its website. However, apart from capital, this venture capital firm also offers vital resources, guidance, and advice that are crucial for the long-term success and growth of portfolio companies.

So far, this venture capital has invested in 43 companies, some of which are RetailAware, Abstract, Termscout, EarlyBird, LawMatics, and Caraway, among others.

2. Crosslink Capital

Location: San Francisco

Crosslink Capital was founded back in 1989, and today it has over $3 billion of assets under management. This venture capital firm is headquartered in San Francisco and offers Seed and Series A investments to companies working in the Consumer and Enterprise segments.

This venture capital firm usually writes a check of anywhere between $1M and $9M, and so far, it has invested in 113 companies of which 50+ companies had successful exits and 17 reached the IPO stage.

Some of the most notable companies Crosslink Capital has invested in include Armory, AutoFi, Brace, Chime, Flo, HomeLight, Pandora, and Forma.ai.

3. Forerunner Ventures

Forerunner Ventures is one of the most prominent venture capital firms in San Francisco. This venture capital firm has invested in 108 companies so far, and it offers Seed and Series A funding to companies working in the Consumer and Enterprise sectors.

Unfortunately, Forerunner Ventures does not mention the exact investment amount anywhere on its website.

Among the many companies they have invested in, some of the most prominent ones include Curated, Canal, Buffalo Market, Birchbox, Loupe, Moment House, Fora, Dumpling, A-Frame, Homebase, Lumi, and Zyper.

Forerunner Ventures doesn’t just offer to fund. The firm also offers market insights and mentorship to its portfolio companies to help them transform the industries they work in.

4. General Catalyst

Location: Boston

General Catalyst is one of the most prominent venture capital firms in Boston. They primarily invest in startups looking for Seed funding, but they also work with early-stage and later-stage companies.

As far as Seed funding is concerned, they offer an investment of anywhere between $500,000 and $2 million. Apart from just funding, General Catalyst works with their portfolio companies through every stage and helps them in building a successful company.

General Catalyst typically targets consumer and enterprise businesses, and so far, they have invested in over 300 companies, with some of the most popular ones being Airbnb, Stripe, Snap, Anaconda, BigCommerce, Boxee, Canva, Cred, etc.

5. Pritzker Group Venture Capital

Location: Chicago, Los Angeles

With a physical presence in both Chicago and Los Angeles, the Pritzker Group Venture Capital is a popular venture capital firm that operates an evergreen fund. It is because of this, that they do not need to raise capital, and they invest their human resources in helping the portfolio companies to succeed in every possible way.

This venture capital firm focuses on companies working in the consumer and enterprise segments and offers Seed and Series A funding, and usually writes a check of anywhere between $500k and $5M.

So far, The Pritzker Group Venture Capital has made 97 investments, and some of the companies it invested in include AiCure, Airmap, Augury, Apprentice, Bird, Avia, Kollective, LightStream, and Openpath, among others.

6. Redpoint Ventures

Location: Menlo Park (San Francisco Bay Area)

Redpoint Ventures is a well-known venture capital firm located in Menlo Park in San Francisco Bay Area. This venture capital firm invests in companies operating in the Consumer and Enterprise sectors. To be more specific, the firm invests in companies in the Application, Blockchain, Consumer, Fintech, Healthcare, and Infrastructure sectors, and offers Seed to Series A+ funding.

The firm does not disclose the exact investment amount, but it has so far invested in 465 companies, some of which are Stripe, Snowflake, Airmeet, Answers.com, Ask, Alchemy, Clearwell, Juniper Networks, Netflix, MySpace, Scribd, ThredUP, and Trip.com, among others.

Location: Menlo Park (San Francisco Bay Area), India, China, Europe

With 266 investments, Sequoia is one of the most popular venture capital firms located in Menlo Park in the San Francisco Bay Area. This venture capital firm also has a physical presence in India, China, and Europe.

Sequoia is known for investing in some of the most iconic companies in this world including Apple, Cisco, Dashlane, Dropbox, GitHub, Google, HubSpot, LinkedIn, MongoDB, NVIDIA, Oracle, PayPal, Reddit, SpaceX, Tumblr, Yahoo, YouTube, and Zapier.

Interestingly, Sequoia does not disclose the exact investment amount, but it offers Seed to Series A+ funding to companies operating in the Consumer and Enterprise sectors.

8. Bessemer Venture Partners

Location: San Francisco, Silicon Valley, Boston, New York City, Westchester, India, Israel, London

Bessemer Venture Partners is one of the most famous venture capital firms in San Francisco. However, it also has a physical presence in Silicon Valley, Boston, New York City, Westchester, India, Israel, and London.

So far, this venture capital firm has invested in 368 companies globally. It offers Seed and Series A funding, but unfortunately, the firm does not disclose the exact investment amount anywhere on its website.

Bessemer Venture Partners offers investment to companies operating in three verticals – Consumer, Enterprise, and Healthcare. Pinterest, Shopify, LinkedIn, Twitch, Yelp, Wix, Auth0, Twilio, SendGrid, Zapier, and VeriSign are some notable investments made by this venture capital firm.

9. Charles River Ventures

Location: San Francisco, Palo Alto, Boston

Operating since 1970, CRV or Charles River Ventures is one of the oldest venture capital firms operating in San Francisco. However, it also has a physical presence in Palo Alto and Boston. This firm has invested in 136 companies since its inception, and it focuses on early-stage tech startups.

CRV offers Seed funding to selected startups and stays with them through their entrepreneurial journey through long-term committed partnerships. Interestingly, the firm doesn’t disclose the exact funding amount.

Some of the notable companies that CRV invested in include Twitter, DoorDash, Airtable, Zendesk, Datadog, etc.

10. Cowtown Angels

Location: Fort Worth

Cowtown Angels is a network of angel investors. The job of Cowtown Angels is to bring together angel investors and high potential startups on the same platform where the applicants for funding are evaluated based on various criteria before the members of the network decide to invest in those startups.

The members of the Cowtown Angels invest in companies operating in a wide range of industries including consumer products, consumer service, life sciences, environmental technology, and tech.

Cowtown Angel network members offer Seed and Series A funding, and so far, they have invested in 46 companies including companies like Interplay Learning, MyndVR, CardioWise, SmartHuman Dynamics, Salarius Pharmaceuticals, Chromis Fiberoptics, and Little Passports.

11. Light Bank

A reputed venture capital firm operating in Chicago, Light Bank primarily focuses on three sectors – Consumer, Enterprise, and Healthtech. So far, this venture capital firm has invested in 74 companies, and it offers Seed to Series A+ funding to the selected companies.

Light Bank does not only provide funds, but it also works with its portfolio companies as a partner and offers critical insights and mentorship whenever needed.

Of the many companies that Light Bank has invested in, some of them are, Basket, Arta, Aclaimant, BillTrim, Boom, Blueprint, Expel, Fiverr, PerBlue, and HDVI among others.

12. Menlo Ventures

Location: San Francisco, Menlo Park

Menlo Ventures is a popular venture capital firm located in San Francisco and Menlo Park. This venture capital firm offers Seed to Series A+ funding to companies operating in the Consumer, Healthcare, and Enterprise sectors. There is no mention of the exact investment amount anywhere on its website.

So far, Menlo Ventures has invested in 160 companies, some of which are Siri (acquired by Apple), Roku, Uber, Rover, HomeLight, Hotmail, Poshmark, Clarify, PillPack, Encoded Therapeutics, Particle, and Recursion.

This venture capital firm does not just invest money, but also offers valuable advice and insights to its portfolio companies to help them succeed and become sustainable businesses.

13. Next Coast Ventures

Location: Austin

Austin-based Next Coast Ventures offers Seed and Series A funding to startups in Marketplaces, Enterprise, and Consumer segments. What is interesting is that their investments are more thematic by nature. Thus, even though they focus on the aforesaid segments, they only select those companies for investments that align with their themes.

Interestingly, the firm does not disclose the exact investment amount on its website. However, Next Coast Ventures has invested in 56 companies so far. Some of their portfolio companies include AaDya, Able, Acadeum, Aceable, AlertMedia, BrainCheck, Cardlytics, CoPilot, CrowdHealth, and Hip Commerce, among others.

14. Norwest Venture Partners

Location: San Francisco, Palo Alto, Israel, India

Located in San Francisco, Palo Alto, Israel, and India, Norwest Venture Partners is a popular venture capital firm that offers Seed to Series A+ funding. This venture capital firm focuses on companies operating in the Consumer, Enterprise, and Healthcare sectors.

Norwest Venture Partners usually writes a check of anywhere between $1M and $30M. Apart from funds, the firm also offers mentoring and technical insights into building a successful company.

So far, this venture capital firm has invested in 444 companies, some of which are Udemy, Vector Solutions, Productiv, Opendoor, Imperfect Foods, Demandbase, Calm, Anomalo, Babylist, Amagi, and AbsenceSoft, among others.

PJC is one of the most prominent venture capital firms in Boston. Though it primarily focuses on companies operating in AI, Consumer, and Enterprise sectors, this venture firm is open for investments in other sectors, too.

The firm does not disclose the exact investment amount, apart from proving Seed and Series A funding, they also offer hands-on mentorship through domain expertise, and unlimited access to industry experts.

Some of the most prominent portfolio companies of PJC include Openly, Lively, Appcast, Evergage, Eden Health, Health E-Commerce, etc. So far, PJC has invested in 59 companies across 14 US states.

16. Foundation Capital

Location: Palo Alto (San Francisco Bay Area)

A popular venture capital firm located in Palo Alto in the San Francisco Bay Area is Foundation Capital. This venture capital firm offers Seed and Series A funding to startups working in the Fintech, Consumer, and Enterprise sectors.

Just like many other venture capital firms, Foundation Capital does not disclose the exact investment amount on its website.

So far, Foundation Capital has invested in 161 companies. Some of the most famous companies that this venture capital firm funded include Netflix, Grabr, Cohesity, Catalytic, Brave, Pocket, Rover, and TradeLedger, among others.

17. Social Leverage

Location: Phoenix

Social Leverage is a famous venture capital firm in Scottsdale, Phoenix. This VC firm offers Seed and Series A funding, but unfortunately, the firm does not disclose the investment amount on its website.

Social Leverage invests only in technology-enabled companies working in the Fintech, Consumer, and Enterprise SaaS verticals.

So far, Social Leverage has invested in 125+ companies with some of the notable names being Robinhood, Kustomer, Robin, Wag, Stocktwits, noredink, and Manscaped among others.

18. Wavemaker

Location: Los Angeles, Singapore

Wavemaker is undeniably one of LA’s most prominent venture capital firms. They also have a physical presence in Singapore. Note that both LA and Singapore offices are headquarters.

This venture capital firm offers Seed and Series A funding to companies working in the Enterprise, Digital Media, and Consumer sectors.

Unfortunately, Wavemaker, like many other venture capital firms, does not disclose its exact investment amount anywhere on its website.

So far, Wavemaker has invested in 350+ companies in verticals like Fintech, Marketplaces, Industrial Tech, Marketing & Sales Software, and E-Commerce. Some of the most prominent portfolio companies include Ranker, Intrinio, MindBody, AuditBoard, Winc, Clutter, and Eat Club.

19. Curious Capital

Location: Seattle

Curious Capital is one of Seattle’s top venture capital firms. This firm offers Seed funding to startups operating in consumer, B2B, SaaS, and other tech-enabled sectors.

This venture capital firm not only provides funding but also helps its portfolio companies to grow and acquire customers. Curious Capital doesn’t disclose the exact investment size, but it does stay with the startups and help them to build a successful company from scratch.

So far, Curious Capital has invested in 21 companies some of which are Loftium, Streem, VendorHawk, Tomorrow, Blokable, Trainiac, and Downstream.

20. Greycroft

Location: Los Angeles, New York

Founded in 2006, Greycroft is one of the most well-known venture capital firms in Los Angeles. However, it also has a physical presence in New York. This venture capital firm offers Seed to Series A+ investments.

This venture capital firm invests anywhere between $500k to $30M, however, it usually prefers investing in Series A with the typical investment range of $1M to $10M.

Greycroft typically invests in companies working in Consumer Internet, Healthcare, Fintech, and Enterprise Software.

So far, this venture capital firm has invested in 215 companies including big names like Asana Rebel, Archer, Aventri, Bread, Bumble, Buddy Media, Braintree, Datascience.com, and Dots.

21. Rho Ventures

Location: New York City

Based in NYC, Rho Ventures is one of the biggest and most prominent venture capital firms that offer Seed to Series A+ investments. Rho Ventures usually invests in companies that are operational in the Consumer, Healthcare, Enterprise, and Cleantech sectors.

The firm has so far invested in 243 companies, some of which include, Active Power, August, Answer Soft, Chango, CloudPay, Convercent, Dexai Robotics, Intra Links, and iVillage, among others.

Rho Ventures actively engages with its portfolio companies and offers necessary connections, networking opportunities , and mentorship to help them become successful businesses.

22. Secocha Ventures

Location: Miami

Founded in 2013, Secocha Ventures is a popular Miami-based venture capital firm that invests in early-stage startups. The venture capital firm focuses mainly on tech-enabled startups in three verticals namely Fintech, Healthcare, and Consumer Products & Services.

Interestingly Secocha Ventures invests in B2C startups but very rarely, they also invest in B2B startups. Apart from direct Seed and Series A funding, this venture capital firm actively engages with the selected portfolio companies and provides tailored mentorship to help them grow.

So far, the firm has invested in 30 startups, some of which are 10Club, Bling, Brigit, Bunches, CarePredict, Forbidden Foods, Merlin, Opal, and Sheets & Giggles.

23. Silverton Partners

Located in Austin, Silverton Partners was founded in 2006. Ever since then, this venture capital firm has grown into one of the most active venture capital investors in entire Texas.

This venture capital firm offers Seed and Series A funding to companies in the Healthcare, Fintech, Enterprise, and Consumer verticals. Unfortunately, the firm does not disclose the exact investment amount anywhere on its website.

So far, Silverton Partners has invested in 80+ companies with some big names such as Stack Engine, WP Engine, Nuve, CopperEgg, Hive9, BigSquid.ai, Billie, Novo Labs, AlertMedia, SpyCloud, and Vacasa, among others.

24. Andreessen Horowitz

Location: San Francisco, Menlo Park, New York

Also popular by the name a16z, Andreessen Horowitz is a popular venture capital firm that has a physical presence in San Francisco, Menlo Park, and New York. This venture capital firm keeps its exact investment amount undisclosed, but it offers Seed to Series A+ investments.

Andreesen Horowitz generally invests in companies in the following verticals: Consumer, Enterprise, Bio & Healthcare, Crypto, and Fintech. This venture capital firm has a massive network of entrepreneurs, engineers, executives, investors, industry experts, and academics, who help the portfolio companies to succeed by offering mentorship and insights.

So far, this venture capital firm has invested in 432 companies including big names like Asana, DigitalOcean, Airbnb, Lyft, Coinbase, Slack, Imgur, Instagram, and Stackoverflow, among others.

25. First Round

Location: San Francisco, Philadelphia, New York

First Round Capital is one of the most prominent VC firms in San Francisco, however, they also have offices in Philadelphia and New York. This VC firm invests anywhere between $750k and $4M and helps the companies to grow.

However, they typically invest around $2M, but that doesn’t mean they won’t make small investments or larger investments. What is interesting is that they also make follow-on investments in their portfolio companies. They usually look for 15% ownership after the seed round. So far, the venture capital firm has invested in 300+ companies.

They typically perform Pre-Seed, Seed, and Series A funding in companies operating in Hardware, Healthcare, Fintech, Consumer, and Enterprise categories.

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