does a cover letter really matter

More From Forbes

Do we really need to write cover letters in 2023.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Composing a cover letter on the laptop

The earliest record of the cover letter for employment dates back to the 1950s according to The Atlantic, and has been used ever since as an addition to resumes, for candidates to prove to potential employers their desire and eligibility for posted roles. In recent years, however, especially since the post-pandemic unemployment upheaval, the choice of whether or not to include cover letters as part of the job application process has been a topic of contentious debate, and has left most candidates confused as to whether or not to include them, especially if the employer has not specifically requested them.

In a recent LinkedIn poll I conducted, more than 70% of respondents (a mix of recruiters, hiring managers, and candidates) voted that cover letters are no longer necessary as part of the shortlisting process. However, across the Internet, there were others who advocated its use, provided the right conditions were met.

The question remains, Should we write cover letters for jobs, even if they're not mandated in the application process?

When cover letters are needed

Emily Meekins , CEO and Founder of talent consultancy Workstrat, points out that she rarely reviews cover letters. "85% of the time, I can learn enough from your resume and LinkedIn profile. The application/interview process is time-consuming enough without a cover letter. I'd prefer candidates save their time and reapply it to other areas of their search." However, Meekins adds that she would look at a cover letter if she is on the fence and needs more information to help make an informed decision, or to check for quality of writing and communication skills.

I spoke with Yulia Saf , Founder and CEO of MissTourist.com, who has hired and led a team of up to 12 employees remotely, and asked her to share her experiences and insights on this topic. Saf revealed that cover letters have significantly impacted her decision to hire candidates on several occasions, noting that "candidates who include a persuasive cover letter often stand out during the shortlisting phase, as it provides insight into their passion and determination for the role."

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

Writing with laptop

Maurizio Petrone , founder of the remote-first digital media start-up MustReadQuotes.com, has been hiring talent for over 15 years, and highlights that from his experience, "cover letters have played an essential element in hiring decisions, even when we didn't specifically request them. Out of the hundreds of candidates we shortlisted over the past five years, about 70% included cover letters in their applications. These letters helped shed light on their motivations and gave a better insight into their soft skills - things often not immediately evident in resumes."

Cover letters are a fantastic way to explore beyond the confines of one's resume and tell a compelling narrative about your career journey, motivations and aspirations for the job, and even transferable skills, especially for those facing perceived barriers in the workplace. This makes it an excellent choice for those making a career pivot or transition.

As Thomas Codevilla , business attorney, Co-Founder and hiring manager at SK&S Law Group points out, "A well-written cover letter allows candidates to tell a compelling narrative about their experiences and how they can uniquely contribute to our organization. On the hiring side, I know that ATS often play a role in screening applications. What many candidates might not realize is that incorporating relevant keywords from the job posting into their cover letters can significantly improve their chances of getting past this initial screening stage.

"As a recruiter, I appreciate it when candidates address their cover letters to a specific individual or mention a mutual connection within the company. It not only shows that they've done their research but also increases the likelihood that their application will catch my attention.

"A cover letter gives candidates the opportunity to address any potential red flags in their resume, such as employment gaps or career changes. When a candidate proactively explains these issues, it shows their transparency and willingness to provide context, which can positively influence my perception of their application."

Best practice when crafting your cover letter

While cover letters are a great way to demonstrate your value to a potential employer, you should always ensure that it actually delivers real value and is not a mere repetition of your resume, HR generalist Mary Pizana of personal injury law firm Herrman and Herrman cautions.

Man applying for a job on the internet

Kirsty Barden , Head of Business Development at MDS, a talent acquisition company with 37 years in the business, highlights some best practices to remember when writing up a cover letter:

Customise each cover letter

"Tailor your cover letter for each specific application and company. Address the hiring manager or recruiter by name if possible and demonstrate your knowledge of the company and the role you're applying for."

Highlight relevant experiences and skills

"Emphasise the experiences and skills from your CV that directly relate to the job description and requirements. Use specific examples to demonstrate your capabilities."

Showcase your passion

"Express genuine enthusiasm for the company and the opportunity. Explain why you are interested in the role and how it aligns with your career goals."

Keep it concise and focused

"A cover letter should be concise, typically one page. Avoid unnecessary details and maintain a clear focus on the key points you want to convey."

Be professional and error-free

"Pay close attention to grammar, spelling, and formatting. A well-written and error-free cover letter demonstrates attention to detail and professionalism."

Demonstrate cultural fit

"Highlight your alignment with the company's values and culture. Show that you are a team player and can thrive within the organization's environment."

End with a call to action

"Conclude the cover letter by expressing your interest in further discussing your qualifications and expressing gratitude for the opportunity to apply."

SKILL CONCEPT

Executive Cleaning Services Vice President Thomas Giarraputo recommends candidates use Venn diagrams when beginning to craft their cover letter. "Telling stories from your career is an excellent way to demonstrate your skills and give hiring managers a glimpse of your demeanor and work style.

"Always refer to the position's requirements in the job description when searching for appropriate anecdotes to share. It is also beneficial to conduct additional online investigation on the company to gain a sense of its culture. Before writing your cover letter, compare your talents to the position's requirements.

"Utilizing Venn diagrams can be useful for generating ideas and determining which competencies and experiences to highlight. After creating this diagram and identifying what belongs in both circles, overlapping topics will guide and inspire the content of your cover letter."

When cover letters should not be used

On the flip side, Sam Greinetz , Recruiting Partner at Signed Talent, points out that the recruitment industry has witnessed a significant shift over the past decade, with hundreds of candidates applying for one position where there were only 10-15 a few years ago, and certain industries which rely more on hard skills, such as the tech industry, do not have the capacity for hiring managers and recruiters to read every cover letter sent through.

Recruiter screening interview

Greinetz recommends trying a different approach to sending in your cover letter. "Rather than a cover letter, if someone is especially interested in a role, they are better off reaching out to the recruiter or hiring manager directly either via email or on Linkedin to reiterate their excitement. That message can be similar to what a cover letter would include and will allow them to stick out in a crowded applicant pool. Show that you've done some homework, personalize it, talk about the team, product, etc. and don't be afraid to follow-up after a few days if you haven't heard anything."

Anthony Allen , VP of Recruiting at Supply Chain Talent Advisors, states that while he agrees that most recruiters don't have the time to read cover letters, if one is to be written, "the candidate must personalize and tailor the cover letter. A generic, one-size-fits-all cover letter is easy to spot and often disregarded. To stand out, research the company and the role, and tailor your cover letter accordingly. Mention how your skills and experiences align with the job requirements and the company's goals. By doing this, you show the hiring manager that you understand their needs and can bring specific value to the position. This level of personalization is what can make a cover letter impactful, even in situations where its importance might be diminishing."

So what does all of this mean for job seekers?

In a nutshell:

• When applying for a job directly to an employer, use a cover letter that is well-personalized, tells impactful career stories, conveys your motivations for the role, and speaks to why you want to work for that particular employer. Demonstrate that you understand their pain-points, clients, and values, and that their mission and values align with yours.
• Think creatively of other ways to include a cover letter approach, such as sending an email or LinkedIn InMail to the hiring manager directly.
• Ensure your cover letter is not a repetition of your resume.
• Cover letters are best used when facing barriers such as career gaps, career transitions, lack of experience, or to increase competitive edge, especially for senior level roles.
• If applying for technical roles or applying directly through recruitment agencies, consider leaving the cover letter out altogether so as not to waste your time. Also take time to research if the industry you are entering or applying for roles in, typically reviews cover letters. After all, you don't want to waste your time or that of the recruiter/hiring manager.

• Editorial Standards
• Forbes Accolades

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

• False or intentionally out-of-context or misleading information
• Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
• Attacks on the identity of other commenters or the article's author
• Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

• Continuous attempts to re-post comments that have been previously moderated/rejected
• Racist, sexist, homophobic or other discriminatory comments
• Attempts or tactics that put the site security at risk
• Actions that otherwise violate our site's  terms.

So, how can you be a power user?

• Stay on topic and share your insights
• Feel free to be clear and thoughtful to get your point across
• ‘Like’ or ‘Dislike’ to show your point of view.
• Protect your community.
• Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.

Finally, an Answer To: Are Cover Letters Still Necessary?

The cover letter is a contender for job seekers’ most hated part of the job search. Personally, when browsing job boards, I’ve always gravitated toward the postings that said “cover letter optional” or didn’t mention one at all— and I’m a writer. When you’re deep in a job hunt—particularly one where you feel like you’re throwing applications into a black hole—cover letters might feel pointless. It’s not like we’re mailing out our resumes anymore—so what is the letter covering? Does anyone read cover letters anymore? Are cover letters even necessary at all, or are they outdated?

I set out to find the answer by speaking to experts, combing through studies, and putting out a call to hiring managers and recruiters to find out how they handle cover letters when they’re making hires.

Does Anyone Still Read Cover Letters?

In a 2020 survey of 236 hiring managers and recruiters, ResumeGo found that 87% of respondents read cover letters. Only 13% did not. I got similar answers in my own research. The overwhelming majority of recruiters and hiring managers I heard from—folks who work across career functions and industries—told me they do still read cover letters in some capacity.

The most common answers I got were that hiring professionals read cover letters:

• For all qualified applicants
• For any candidates they’re considering moving to the next step of the hiring process
• For any candidates who are on the border of being moved forward
• For any candidates whose resumes raised questions for them

So if you’re submitting applications to any opening you come across and apply for a manager-level position as an entry-level candidate, or upload a teaching-focused resume for an accounting job, don’t be surprised if your cover letter gets skipped. For the most part, if your resume doesn’t even come close, no one is going to bother reading your cover letter, says Muse career coach Eliot Kaplan , who spent 18 years as VP of Talent Acquisition at Hearst Magazines before founding Eliot Kaplan Coaching .

This does mark a shift in how hiring professionals use cover letters, however. Traditionally, the cover letter was the cover page for your resume (hence the name), so its purpose was to convince the reader to look at your resume. Now, your resume usually (though not always) gets looked at first, and your cover letter is there to further persuade the reader to move you to the next round in the hiring process. So while cover letters are serving a different purpose now, they’re still being read and considered.

Unsurprisingly, everyone I heard from involved in hiring for jobs where writing, editing, and/or messaging is a key skill said they read and considered cover letters. For example, Glen Muñoz, who has been in marketing and operations for over 30 years, says that he reads all cover letters for candidates who meet the minimum requirements because the cover letter serves as a sample of their written communication skills, which are of course vital to whether or not you can do these jobs. Kaplan also said this was true in journalism.

Outside of these careers, cover letters are still widely read by the hiring professionals I heard from. Hiring managers, recruiters, and HR professionals across sales, finance, healthcare, accounting, customer service, and yes, even tech indicated that they read and considered at least some—if not all—candidates’ cover letters. “If I didn’t read [an applicant’s cover letter], there’s another reason that I’m not going to hire them,” says Karen Gordon, VP of Growth for Goodshuffle Pro , who hires for various roles including software developers. Those who said they read cover letters at all usually read them for all positions even if they’re hiring across different functions.

Employers also read cover letters across experience levels. “I have found the cover letter to be an important arsenal in a job seeker’s toolbox, even those seeking higher-up roles,” says Paul French, founder and managing director of Intrinsic Search , a recruiting firm specializing in executive positions for SaaS companies. At the other end of the spectrum, Kaplan says entry-level candidate’s cover letters are useful for hiring professionals to see how your education, part-time jobs, and other less traditional sources of experience connect to the job you’re applying for: “If you have less of a track record, you’re going to have a little more vamping,” and your cover letter is the place that it happens.

In my research, I noticed that the hiring professionals most likely to say that they skipped or skimmed cover letters to save time identified themselves as recruiters. Respondents also mentioned knowing other hiring professionals who did not read cover letters, most often recruiters. In its  2020 Recruiter Nation Report , based on a survey of 806 recruiters conducted by Zogby Analytics, Jobvite found that just 27% of recruiters consider cover letters when evaluating a job application.

And it makes sense. Often a recruiter’s primary job is to find and screen candidates for open positions, meaning they might be looking at hundreds of applications a day for a range of jobs. However, recruiters are usually not the only person seeing an application before a final hiring decision is made. They’re just the first step. So a recruiter not reading your cover letter doesn’t mean that someone else–like the hiring manager or a future member of your team—won’t. For example, tech recruiter and Muse career coach Steven Davis admits that he doesn’t read every cover letter as a recruiter, but as a coach, he still encourages his clients to “write a concise, enthusiastic cover letter” because he believes they’re valuable pieces of a job application that can help you land a later-round interview.

It’s important to note that while the 2020 Recruiter Nation report found that only 27% of recruiters considered cover letters in their decision, that’s up from 8% in 2017—a threefold increase in as many years. So the number of recruiters who read and consider cover letters is actually growing, not shrinking.

Do Cover Letters Help You Get a Job?

“For 80-90% of jobs I still believe in the cover letter,” Kaplan says. Cover letters help make the case for you as an applicant and can provide valuable information to recruiters and hiring managers, not only through their content but just through the fact that you took the time to write one at all.

In ResumeGo’s survey of recruiters and hiring managers, 65% of respondents said they are “materially influenced” by cover letters in their hiring decisions. ResumeGo also conducted a field experiment, submitting fake applications to over 7,000 job postings with either no cover letter (leaving the field blank or writing in “N/A” when needed), a generic cover letter, or a tailored cover letter that gave details on how the applicant matched the company culture and job description.

After 30 days, applications with tailored cover letters were 53% more likely to have gotten an interview callback than applications with no cover letter, and even generic cover letters were 17% better than no cover letter at all. Meaning, yes: Cover letters do still matter and they can help you get to the next round in the hiring process.

“One of the biggest takeaways was that tailored cover letters are far superior to generic cover letters when it comes to boosting a job applicant’s chances of being hired,” says Peter Yang, CEO of ResumeGo. Tailoring a cover letter doesn’t necessarily mean starting from scratch each time. You’re likely applying to a lot of similar jobs, so you might create a basic template for yourself, but add to it based on the job and company, Kaplan says. He estimates you can keep about two-thirds of your cover letter the same across most positions and customize the remaining third.

Read More: The Best Cover Letter Examples for Every Type of Job Seeker

When Do You Absolutely Need a Cover Letter?

There are some situations where you should definitely include a cover letter or you’ll greatly increase the risk of being rejected when you otherwise might’ve had a chance.

Many job applications require a cover letter and in those cases, if you want a real shot, you have to write one whether you want to or not, Kaplan says. You don’t want the first message you send a prospective employer to be that you can’t or won’t follow directions.

You might also have some other signal that a cover letter is crucial to a specific role. Before I applied to my current job at The Muse, I saw that my future manager had tweeted out the job listing. In the tweet, she said to include a cover letter; they’d be using it to gauge my writing skills and it was a chance to sell myself for the role. So of course I wrote one! In addition to social media, this signal could also come from conversations with current and former employees of the company, or the job description might stress the cover letter’s importance or ask you to include certain information in it, even if the online application doesn’t have a mandatory slot for it.

But job seekers don’t always get a giant flashing neon sign declaring that a cover letter is crucial for a particular position. In some cases, the cue that a cover letter is extra important will come from your side. If you have any special situations surrounding your candidacy or there’s anything on your resume or application that needs additional context to be understood, writing a cover letter is really in your best interest. If there’s something on (or not on) your resume that might be a red flag to people reading, your cover letter can keep your application out of the rejection pile.

According to the experts, some special situations that can be explained by a cover letter include:

• Career transitions : If this is going to be your first job in a new of type role or a different industry, or if you’ve followed a non-linear career path, a cover letter can explain why you want this job and how your past experiences have prepared you for it. It’s also an opportunity to highlight how your transferable skills will help you in your next job. For example, Kaplan once coached a “management consultant who wanted to become a fighter pilot.” She wrote a compelling story about her background, how she overcame obstacles in her past jobs, and how she would do that in the air.
• Employment gaps: Whether this will be your first job after your employment gap or you have one further back on your resume that you’re worried might raise eyebrows, including a cover letter gives you an opportunity to explain.
• Out-of-area applications: If you’re moving and hoping to secure a job before you get there, you can explain that in a cover letter so hiring managers understand why your application is coming from a different geographic location.
• Personal connections to a company or job referrals: If someone in your network referred you to a job or you have another connection to the company, this goes in your cover letter, not on your resume, Kaplan says.

Ultimately, it’s up to you whether or not to write a cover letter. In the ResumeGo survey, only 26% of respondents said they “punished” or “deducted points” from candidates who didn’t include a cover letter when the job posting didn’t require one, and in its 2018 Job Seeker Nation Study , Jobvite found that only 45% of respondents had submitted a cover letter for their current or most recent job. So you can definitely get a job without a cover letter. But ask yourself this: Why would you skip out on the chance to make your application even stronger?