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Impact of social media on small businesses

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gowtham jeena

Companies are implementing social media for marketing, advertising, employee recruitment, and overall communications with employees, clients, and partners. Small businesses are able to gain substantial value from social media but there are also many challenges. In this research, the Technology-Organization-Environment framework, the Resource-Based View theory, and interview data are combined to develop a model of social media usage and value for small businesses. Survey data from small businesses from a variety of industries and geographical locations are collected to validate the model. Results indicate that technology competence, pressure from clients, and characteristics of the mobile environment are significant antecedents of social media usage. The dimensions of social media value— perceived impact on internal operations, marketing, customer service, and sales—are also significant. Implications and avenues for future research are discussed.

Malik Shahzad

The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising and publicity of their products and services. They make fan pages for their followers, and they warmly welcome their suggestions and opinions, which help in improving their businesses. However, based on literature review, we conclude that there is a positive impact of social media applications on small business entrepreneurs as well as they are highly motivated to use these platforms.

JOURNAL OF BUSINESS IN THE DIGITAL AGE

Emel (Kursunluoglu) Yarimoglu

Nowadays, social media is very important tool for businesses’ promotional activities. Social media can provide significant advantages in time, cost, and communication quality for companies. The aim of this qualitative research was to understand how and why small and medium-sized enterprises in Aegean region/Turkey use social media. Within this aim, the study examined the main promotional activities of small and medium-sized enterprises which operate in Izmir (as an urban part of Aegean Region) and Kusadasi (as a rural part of Aegean Region). In order to analyze the different characteristics of small and medium-sized enterprises in rural and urban parts, one rural and one urban city were selected. Fifteen companies from Kusadasi and fifteen companies from Izmir were included to the research to understand how and why they use social media. Maximum variation sampling technique was used in selecting companies. Data were collected via structured interview technique by using face-to-face interviews and telephone interviews. Employees or owners of the companies were interviewed in December, 2017. Data were recorded, transcribed, and analyzed via content analysis. Findings showed that the small and medium-sized enterprises preferred mostly social media for their promotional activities. The main reasons to prefer social media were that social media is easy, fast, convenient, and cheap to advertise. The main activities of the small and medium-sized enterprises in social media were that sharing the photos of the companies’ products and organizing some activities to reach targeted customers.

OLVA ACADEMY

Benson James Lyimo

The growth and activity of several companies is the product of today's social media and e-commerce technologies. This study sought to examine the impact of Social Media on Small Business Growth: A Case of SMEs at Arusha City – Tanzania. Findings revealed that Social Media Marketing has a strong positive and significant correlation with the growth of SMEs. Results showed that Social Media Personalization has a strong positive and significant correlation with the growth of SMEs. Also, findings depicted that Social Media Customer Service has a positive and significant correlation with the growth of SMEs at Arusha City. This study recommends that a wide-based study should be done for instance SMEs in Tanzania. Further research could investigate how SMEs should successfully manage and manipulate the business opportunity presented by various social media platforms.

Advances in Social Sciences Research Journal

Nengieh L Wantchami

This study examines the connection between social media marketing and small scale businesses' performance in Buea, Cameroon, by assessing the use of social media for brand and product awareness, sales as well as relationship building. 15 small scale business owners were interviewed through semi structured interview. The results identify a common increase in customers due to social media marketing. They equally reveal that, social media marketing has served as a tool in building brand awareness, customer relationships and reinforcing sales. Findings further indicate that for Small and Medium-sized Enterprise (SME) operators who engage in social media marketing, the benefits far outweigh the cost as they have incorporated promotional strategies and even taken supplies to customers' door steps. In order to facilitate delivery to customers' door steps, this study recommends that government should facilitate the creation of a house numbering system to ease door to door supplies of goods purchased online. This study provides some indications for using social media platforms as an ideal method of marketing.

European Journal of Management and Marketing Studies

NORULL ADLILA ALIAS

Small and medium-sized enterprises (SMEs) play a vital role in the Malaysian economy. The success of SMEs is critical for Malaysia's total economic progression, both nationally and globally. Conducting business online is one of the opportunities social media has provided entrepreneurs. SMEs often lack the means to conduct in-house marketing operations or hire a skilled marketing consultant. Social media is a massive dialogue that everyone can join. With social media, businesses have the added advantage of following statements and replying instantly. While there is much literature on social media marketing methods, there is not much information on how businesses might utilize social media to enhance profits. There is little academic research into the elements that drive social media use and its impact on SMEs in Malaysia. This research aims to develop an understanding of improving the use of social media as a marketing tool in SMEs and address its relationship to brand awareness,...

The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. However, maintaining a social media account is time-consuming and the number of credible consumers who will purchase their products and services will be limited due to online fraud. This study aims to identify and evaluate the advantages and disadvantage of social media marketing to business owners, how it helps them reach their customers and affects the growth of their profit and brand. A correlational research and series of observations and interviews to direct sellers and online marketers will be conducted to compare and determine how business owners are able to reach their target market and grow their business with or without the help of social media. As a result, this study will identify the positive and negative result of doing business online. This will also evaluate the effectiveness of social media as marketing tool to expand businesses and show why online marketing is the most famous and cost-effective way of doing business. The identified advantages and disadvantages of social media marketing will help aspiring businessmen and women know the effectiveness of online marketing, from promoting their products and services online up to striving hard to beat their competitors.

Lillie Hibbler-Britt

Zuha Rosufila Abu Hasan

The purpose of this paper is to identify the social media marketing strategies adopted by the small- and medium-sized enterprises (SMEs) in Malaysia. In addition, it also investigates the impacts of the implemented social media marketing strategies on the business performance. The social media comes with a new marketing platform and create more opportunities for business practitioners. However, most of the SMEs faced challenges in developing their marketing strategies. For this study, the technology, organization, and environment model by Tornatzky and Fleischer (1990) are used as a theoretical framework with some minor alterations. Thirty-six interviews were conducted with SME owners in Malaysia. The thematic and content analyses were used in analyzing the data. Findings from the study revealed that social media marketing has positive impacts on business performance; both in the financial and the non-financial aspects. It was also found that the SMEs have different marketing strate...

Danica Escresa

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