cover letter to a business

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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How to Write a Great Cover Letter

Learn how to create a cover letter that will get an employer's attention.

Structure and Formatting

Your contact information should be in the top right hand corner. Usually you should include your current address, email and phone number.

Their address and contact information will appear directly above the first line (“Dear...”).

Don’t forget to use the right sign-off - it is “Yours Sincerely” if you know their name and “Yours Faithfully” if you don’t!

The cover letter should be no longer than one page and set out in clear short paragraphs. 

You can use our Cover Letter Template to make sure that you have the correct format! Just select “Make a Copy” in Google docs or “Download” as a Word document to use this template for your applications.

Check the job posting for any specific requirements for the cover letter, e.g. a breakdown of grades or explanation of a particular skill.

If there are no specific requirements, then a the general rule is to explain:

• Why you want to work at that organisation.
• Why your skills meet the requirements.
• Why they should choose you over any other candidate.

When writing this, you should pay attention to the primary responsibilities, as well as the desired skills and experience for candidates. Keep the posting handy so you can refer back to it while you write. Often, employers scan CVs and cover letters for keywords related to the job. Make sure you incorporate any skills or experience that you have that are listed in the description.

Customise your Cover Letter

You should never use the same generic letter for all of your applications. Employers will be able to tell you didn’t take time to create a unique letter for them. To show the employer that you have tailored your letter, open by sharing why you’re interested in the role and the organisation.

Supplement your CV, Don’t repeat it

Rather than listing your experience, which you should have already done in your CV, you should use the cover letter to highlight unique reasons why you’re a good fit for the job.

Cover letters provide an opportunity to talk about desirable soft skills like communication and project management. Anecdotes from your time during a particular job or experience are a great way to demonstrate these skills.

For example, if you want to highlight your leadership skills, you can detail the time you led a major group project that received rave reviews from your professor. Or perhaps your manager at your part-time job regularly compliments your talent for turning angry customers into happy ones, demonstrating your people skills.

Address any missing pieces

If you have any special circumstances - for example reasons why your grades were slightly lower or why you have a gap in your education or work experience, it's good idea to include this in the cover letter if you feel comfortable doing so. You can turn these circumstances into a positive statement about your abilities as a candidate: as evidence of resilience, determination and ability to work under pressure.

If you don’t meet all of the qualifications listed in the posting, mention this in your letter. Be forthright and use this opportunity to explain to the hiring manager why you’re still a good fit for the job.

Proofread and ask for feedback

Carefully read through your cover letter when it’s ready and check for spelling, punctuation and grammar mistakes. Have a friend or family member review it as well and give their feedback.

Don’t forget to contact your school’s career centre and schedule an appointment to go over your cover letter, resume, and other application questions you may have.

Get started on your cover letter by downloading our free template .

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Business Development Cover Letter Samples & Examples That Worked in 2024

Calling your business development cover letter the unsung hero of your job application really isn't a stretch. Besides showcasing your most impressive skills and achievements, it's also responsible for communicating your passion and motivation for the job at hand. 

So, if you want to make sure that your cover letter really sticks the landing, delve into our comprehensive guide and discover all the best writing tips , sleek cover letter templates , and  detailed examples  you'll need.

Keep reading to discover our tips:

• Review essential business development cover letter samples
• Format your cover letter properly
• Create an effective cover letter header & headline
• Personalize the greeting on your business development cover letter
• Write an effective business development cover letter introduction
• Show your professional value through your skills and accomplishments
• Include powerful action verbs throughout your cover letter
• End your cover letter with a strong closing statement
• Avoid common mistakes in a business development cover letter
• Pair your cover letter with a relevant resume
• Explore the average salary and job outlook for business developers
• Access top resources for job-seeking business developers 

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Business development officer cover letter example

Why does this cover letter example work?

• Quantifiable achievements:  The candidate highlights tangible accomplishments from a previous role, such as reducing operating expenses by 15%, expanding the international client base by 120%, and increasing brand awareness by 500%. These specific metrics provide clear evidence of impact and effectiveness, making them a compelling candidate for the Business Development Officer position.
• Relevant qualifications:  The candidate emphasizes relevant educational background and professional certifications, including a degree in Business & Management with Economics and a Business Development Certificate. By showcasing these qualifications, the candidate demonstrates the necessary knowledge and skills for the role.

What could be improved?

• Varied sentence structures: While the content of the letter is strong, many sentences begin with "I," which can make the letter feel repetitive and less engaging. Varying sentence structures would make the cover letter more attention-grabbing and smoother to read.

Business development intern cover letter sample

• Comprehensive educational background:  The candidate highlights their relevant academic experience as a third-year Business Administration student at Princeton University. By mentioning specific coursework in marketing, finance, and business law, the applicant effectively shows a solid educational foundation directly applicable to the business development position.
• Multilingual proficiency and technical skills:  The candidate showcases fluency in three languages (Hindi, English, and German) and proficiency in technical tools like HubSpot, Asana, Trello, and Slack. This array of skills highlights versatility and an ability to operate in diverse environments, which are highly valuable traits for a business development intern.
• Specify how skills were used:  While the candidate lists valuable skills such as communication , leadership , and problem-solving , it would be more impactful to provide specific examples of how these skills were applied. For instance, detailing a project or situation where their leadership or problem-solving skills led to a successful outcome would make these attributes more concrete and relatable.

Business development specialist

• Diverse experience and skill set:  The candidate highlights a diverse range of experiences, from identifying sales opportunities to developing strategies and managing accounts. By showcasing skills gained during their tenure at Kiewit Corporation, the candidate provides a well-rounded view of their expertise in business development.
• Relevant certifications and technical proficiency:  The applicant mentions holding a degree in Business Administration from the University of St Andrews and being a Certified Business Development Professional. Additionally, their proficiency with industry software programs like Bitrix24, airfocus, FreshBooks, TimeCamp, WPS Office, and QlikSense demonstrates their technical capabilities, which are again essential for the role.
• Missing quantifiable data:  While the candidate showcases a range of relevant experiences and skills, the letter lacks specific, quantifiable achievements that provide evidence of their impact. Including data such as percentage growth, increased revenue, or number of accounts managed would make their accomplishments more compelling. The cover letter could, for instance, mention: "At Kiewit Corporation, Inc., I identified sales growth opportunities that resulted in a 25% increase in annual revenue."

1. Format your business development cover letter properly

Properly formatting your business development cover letter is crucial to making a positive first impression. A well-formatted cover letter is not only visually appealing but also easy to read and navigate, ensuring that the hiring manager can quickly identify key information and understand your suitability for the role.

Here are our handy tips to help you format your cover letter effectively:

• Keep it professional and clean: Use a professional and clean design with a simple, easy-to-read font such as Arial, Calibri, or Times New Roman. Maintain a font size between 10 and 12 points to ensure readability. Avoid using overly decorative fonts or colors that can distract from the content.
• Maintain proper margins and spacing: Use standard one-inch margins on all sides of your cover letter. Maintain consistent spacing between different sections, such as between the greeting, body paragraphs, and closing. Single-space the text within paragraphs and leave a blank line between each section to enhance readability.
• Align text to the left: Left-align all text in your cover letter to make it easy to read and professional-looking. Right-aligned or centered text can be hard to follow and may appear unprofessional.
• Use a clear structure: Organize your cover letter in a clear and logical structure. Start with your contact information and date at the top, followed by the employer's contact information. Then include a greeting, an introduction, body paragraphs, and a closing. This structure helps guide the reader through your letter smoothly.
• Stick to one page: Keep your cover letter to a maximum of one page. This ensures that you communicate your key points concisely and respect the hiring manager’s time. Focus on the most relevant experiences and achievements that align with the job you're applying for.
• Incorporate bullet points (if necessary): If you need to highlight specific achievements or skills, consider using bullet points. Bullet points can break up large blocks of text and make your key points stand out, making it easier for the reader to scan your letter.

By following these simple formatting tips, you can create a business development cover letter that is smooth to read, easy to navigate, and makes a strong impression on potential employers.

Let your cover letter write itself — with AI!

2. create an effective cover letter header & headline.

Before diving into the introduction and body paragraphs of your cover letter, the first step you need to take is to create a properly formatted header and headline.

A cover letter header is a short block of information that generally contains between 3 to 4 lines of text. The header will include all necessary details about the applicant and the company they're applying to.

As for the cover letter headline , this is a brief title statement that leads into the introduction and body of the cover letter, as well as helping to hook the employer’s attention.

Check out the following breakdowns of each of these elements for a more in-depth explanation and examples of each:

Formatting the header

The header of your cover letter can vary in format and order of information, depending on the overall style and visual flow you are trying to achieve.

No matter what aesthetic or style you opt for, you should always include:

• Your name and professional title
• Your professional contact information (phone number, email address, LinkedIn profile link)
• The name of the hiring manager, the company name, and the company address

Let's take a look at two contrasting examples:

Bad example of a cover letter header

From: John Doe [email protected]

To: Hiring Manager

Why is it bad? This header lacks important details such as the applicant's professional title, phone number, and LinkedIn profile link. Additionally, it doesn’t include the name of the hiring manager, the company name, or the company address, making it less personalized and professional. It fails to provide sufficient information for the hiring manager to contact the applicant easily or understand their professional standing.

Good example of a cover letter header

From: John Doe , Business Development Professional (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: Mary Biden, Hiring Manager Devorg Corporation 1234 Street Address Naples, FL, 34108

Why is this header effective?  This header is well-organized and professional. It includes all essential information, making it easy for the hiring manager to identify and contact the applicant. The layout is clear and ensures that the necessary details are both prominent and accessible.

Writing the headline

A strong cover letter headline is crucial for grabbing the hiring manager’s attention right from the beginning. It serves as the first impression and can determine whether your cover letter will be read further or not. For a business developer, the headline should be impactful, showcasing your value proposition and aligning with the job requirements.

What should a strong headline contain?

• Relevance:  Your headline should be directly relevant to the role you are applying for. It should hint at your qualifications and what you bring to the table.
• Specificity:  Be specific about what you can achieve or how you can contribute to the company. Avoid vague or generic statements.
• Engagement:  Use engaging language that compels the reader to continue. It should spark curiosity or interest about what follows in your cover letter.
• Value proposition:  Highlight a key selling point such as your experience, skills, or a notable accomplishment that aligns with the job description.

Bad example of a cover letter headline

Applying for Business Developer Position

Why does it fall short? This headline is too generic and doesn't offer any specifics about the candidate's qualifications or what they can bring to the role. It fails to engage the reader or entice them to read more.

Good example of a cover letter headline

Proven Business Developer with 5+ Years of Experience in Driving Revenue Growth and Building Strategic Partnerships

Why does it work? This headline is engaging and specific, clearly stating the candidate's experience and key strength. It highlights the value the candidate brings to the table, encouraging the hiring manager to read on and learn more about their accomplishments and skills.

Remember, a strong headline can be the difference between your cover letter being read or sent to the "no pile".

3. Personalize the greeting on your business development cover letter

Whenever you write a greeting on a cover letter, you should opt for a personalized salutation over a generalized one.

Generalized greetings — such as “To Whom It May Concern” — are too vague and don't help you in catching the eye of your preferred employer. On the other hand, personalized greetings address a specific person or department within the company, showing the reader you have great attention to detail.

Examples of personalized greetings include

• Dear Hiring Manager Mary Biden,
• Dear Hiring Manager Mary Biden & the Business Development Department,
• Dear Mrs. John Krasinsky, Head of the Business Development Department,

If you have thoroughly researched the company and are unable to uncover the exact person who will be reviewing your application, try out one of the following alternatives:

General, yet acceptable, greeting examples

• Dear Hiring Committee,
• Dear Business Development Hiring Team,
• Dear [Company Name] Recruitment Team,

Taking the time to personalize your greeting can significantly enhance your cover letter, demonstrating your genuine interest in the company. This small effort can set a positive tone for the rest of your application and make a strong first impression on potential employers.

4. Write an effective business development cover letter introduction

Once your header, headline, and greeting are in place, your next key step is to write a compelling cover letter introductory paragraph . In this introduction, you should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Bad example of a business development cover letter introduction

To Whom It May Concern,

I am writing to apply for the Business Development position at your company. I have some experience in sales and think I could do well at your organization. I found your job posting online and thought it might be a good fit.

Why does it fall flat? This introduction is weak because it's vague and lacks specificity. It doesn't provide any concrete details about the candidate's experience, goals, or connection to the company. It also uses a generic greeting, which doesn't grab the hiring manager's attention.

Good example of a business development cover letter introduction

To the [Company Name] Hiring Manager,

As a Business Development professional with more than 5 years of experience in the technology industry, I am highly adept at moving customers through high-value sales cycles. I met with your company’s Senior Business Analyst — Jack Smith — last week to discuss your current openings and company objectives, at which point Mr.Smith recommended I apply for this position.

Why is this introduction strong?  This introduction is strong because it provides a clear overview of the candidate's experience and skills, specifically mentions a mutual acquaintance, and expresses genuine interest in the company. It sets a positive tone and encourages the hiring manager to read further.

Crafting a strong introduction is your chance to make a memorable first impression. By being specific, personal, and engaging, you show that you’ve done your research and are genuinely excited about the role. Remember, this is your opportunity to set yourself apart from other candidates right from the start — make it count!

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5. Show your professional value through your skills and accomplishments

Following the introduction of your cover letter are the body paragraphs. Ideally, your business development cover letter should contain between 2 to 4 body paragraphs, providing in-depth answers to each of these questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Placing extra emphasis on accomplishments is crucial, as your real-life achievements help to show employers the quantifiable value you can bring to their company.

Here are a few examples of how to describe accomplishments in a cover letter

• As the Business Development Assistant Manager at [Former Employer], I assisted in the acquisition of 6 new business assets that led to a 110% growth in revenue, with a market value of more than $2M annually.
• I spearheaded a market analysis project that identified emerging trends, resulting in the development of a new sales strategy that increased market share by 15%.
• By collaborating closely with the marketing and product development teams, we successfully launched three new products that generated an additional $500K in quarterly revenue.

In addition to your accomplishments, make sure to highlight specific skills that are relevant to the business development position.

Here's a list of key skills for your business development cover letter

• Market Analysis
• Strategic Planning
• Sales Forecasting
• Client Relationship Management
• Negotiation and Persuasion
• Lead Generation
• Cross-functional Collaboration
• Project Management
• Data Analysis and Reporting
• Budget Management

Remember to provide context that shows how you've applied these skills effectively in previous roles. For instance, rather than simply stating that you have skills in "strategic planning," describe a specific scenario where you used this skill to achieve a significant result. This helps employers understand the practical value you bring to their team.

6. Include powerful action verbs throughout your cover letter

Using powerful action verbs in your business development cover letter is essential. Not only do action verbs make your writing more dynamic but they also help to paint a vivid picture of your skills and experiences, making your cover letter more engaging and persuasive.

Here's why they're crucial:

• Convey confidence and proactivity:  Action verbs demonstrate your proactive approach and assertiveness, showing that you take initiative and get results.
• Enhance readability:  These verbs make your sentences more concise and impactful, making your cover letter easier to read and more compelling.
• Highlight achievements:  Using action verbs to describe your accomplishments makes them stand out, emphasizing the tangible value you brought to your previous roles.
• Pass ATS:  Many companies use Applicant Tracking Systems (ATS) to screen resumes and cover letters. Action verbs can help your application get noticed by these systems, increasing your chances of moving on to the next stage of the hiring process.

List of powerful action verbs for a business development cover letter

• Accelerated
• Facilitated

Remember, by strategically using action verbs, you make your cover letter more compelling and likely to capture the attention of hiring managers.

7. End your business development cover letter with a strong closing statement

The final component of any well-written business development cover letter is a strong closing statement . This closing statement should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Bad example of a business development cover letter conclusion

I hope to hear from you soon. Please contact me if you are interested in discussing my application further. Sincerely,

[Applicant Name]

What's wrong about this conclusion? This closing statement falls short because it simply lacks enthusiasm and specificity. It doesn't convey the candidate's interest in the role or the company and provides no information about availability or contact details, making it less engaging and memorable.

Good example of a business development cover letter conclusion

The innovative approach of [Company Name] excites and inspires me. I know that as your Business Development Associate, I will help you to exceed growth expectations and increase your revenue with high-quality acquisitions and growth strategies. I would greatly appreciate the opportunity to speak in person and am available all weekdays from 9 a.m. to 4 p.m.

The best way to reach me is at (123) 456-7890 or via email at [email protected].

Warm Regards,

Why does it work?  This closing statement is compelling and professional. It expresses genuine enthusiasm for the company and clearly states availability and contact information. Providing specific details about how and when you can be reached ensures that the potential employer knows you are serious and accessible. 

Remember, your closing statement is your final opportunity to leave a lasting impression. Be enthusiastic, specific, and proactive. Show your excitement about the opportunity, clearly state your contact details, and express your eagerness for a follow-up.

Follow this cover letter outline for maximum success.

8. Avoid common mistakes in a business development cover letter

Avoiding common mistakes in your business development cover letter is essential for making a strong impression. Here are some typical errors and tips on how to sidestep them:

• Using a generic greeting:  Starting your cover letter with a generic greeting like “To Whom It May Concern” can come off as impersonal and lazy. Instead, personalize your greeting by addressing it to a specific person or department. Research the hiring manager’s name or, if it's not available, use a targeted greeting like "Dear Hiring Committee" or "Dear Business Development Hiring Team."
• Being too vague about your skills: Statements like "I have experience in sales" are too general and don't show your true value. To avoid this, be specific and provide real examples. For instance, "I managed a sales portfolio worth $2 million and consistently exceeded quarterly targets by 15%." Concrete details make your claims more credible and impactful.
• Focusing too much on what you want:  It’s common to express what you hope to gain from the position but overemphasizing this can divert attention from what you can offer. Balance your enthusiasm for the role with a focus on how you can contribute to the company's success. Highlight your skills and achievements, illustrating how they align with the company’s goals.
• Repeating your resume:  Simply restating information from your resume does little to differentiate your application. Use your cover letter to provide context and tell a compelling story. Expand on the most relevant accomplishments and explain how your experience will translate into success in the new role.
• Including irrelevant information:  Mentioning hobbies or unrelated experiences can clutter your cover letter and distract from your main message. Stick to information that directly relates to the position. Focus on your professional skills, experiences, and achievements that demonstrate your suitability for the role.

Avoiding these common mistakes ensures your business development cover letter is professional, focused, and compelling. Remember, your cover letter is your first opportunity to impress — make it count by presenting a clear, personalized, and relevant narrative that highlights your unique qualifications.

9. Pair your startup cover letter with a resume

Pairing your startup cover letter with a well-crafted business development resume is crucial for creating a cohesive and professional job application.

While both documents serve the purpose of showcasing your qualifications, they do so in different ways . Your cover letter provides a narrative that highlights your passion for the business development and explains how your experiences make you an ideal fit, whereas your resume offers a structured overview of your skills, accomplishments, and professional history.

Maintaining a consistent design between your cover letter and resume creates a harmonious and professional look that can leave a lasting impression on hiring managers. Here’s why it’s essential:

• Professional unity:  Using the same fonts, color schemes, and formatting styles in both documents creates a unified, polished appearance. This consistency reinforces your personal brand and demonstrates your attention to detail.
• Visual appeal:  A matching design enhances the visual appeal of your application. Hiring managers can easily navigate your documents, which makes your application more user-friendly and professional.
• Branding:  Consistent design signals that you are organized and meticulous, qualities highly valuable in a startup environment. It helps in building your brand image, making you memorable to the hiring team.

In short, pairing a compelling cover letter with a well-designed resume helps your application stand out. When your documents look professional and put-together, it shows you're detail-oriented and serious about the job. This can surely boost your chances of catching the hiring manager’s attention and moving forward in the hiring process.

Try our AI Resume Writer and have your resume ready in minutes!

10. average salary and job outlook for business developers.

As of 2023, the average yearly salary for business developers was $76,784 , according to the most recent data from Indeed . This figure highlights the competitive compensation available for professionals in business development, reflecting the vital role they play in driving growth and forging new opportunities for companies.

Looking at the job outlook, the future for business developers appears promising. According to the US Bureau of Labor Statistics , the job outlook for training and development managers — and roles closely aligned with business development— is projected to increase by 7% through 2031. This growth rate indicates a steady demand for skilled professionals who can help organizations expand and succeed.

Overall, a career in business development offers not only a competitive salary but also strong job security and growth prospects. For those adept at strategic planning, market analysis, and relationship building, this field presents numerous opportunities to thrive and advance.

11. Top resources for job-seeking business developers

As you put the finishing touches on your business development cover letter, it's crucial to complement it with a strategic job search. To navigate the competitive landscape of business development opportunities isn't exactly a walk in the park. But these resources can give you a solid head start: 

• Industry-specific job boards: The best way to find roles tailored to your expertise and interests is by visiting websites like AngelList , Business development Crossing , or Startup Jobs . These list work opportunities specifically for business developers. 
• General job search platforms: Websites like Glassdoor , Indeed , SimplyHired , or ZipRecruiter offer a wealth of suitable job postings too. Just narrow down your search by entering relevant keyphrases and setting your desired location.
• Networking: In the world of business, networking is key! Don't miss any opportunities to mingle with fellow professionals and potential employers. Make sure your LinkedIn profile is always in top shape.
• Professional associations: Networking events, work opportunities, access to further training, and business news — all that under one roof. That's what organizations like the National Business Development Association (NBDA), the European Association for Business Development (EABD) , or the Global Business Development Association (GBDA) can do for you. 
• Specialized publications: Keeping in the loop about the latest business news, trends, and strategies is crucial for succeeding in the job market. Consider following media like “ Bloomberg Businessweek ,” “ Harvard Business Review ,” and “ Fast Company. ”
• Continuous learning: Hone your skills and gain new knowledge with online learning platforms like Coursera , edX , LinkedIn Learning , or Udemy , which offer a wide selection of courses and certifications.

Once you've started sending out your job applications, it's just a matter of time until you start getting your first job interview invitations. Be persistent, patient, and always custom tailor your business development cover letter to fit the unique requirements of each job posting you apply for. 

Business Development Cover Letter FAQ

How can i effectively highlight my skills in a business development cover letter.

Saying you're skilled simply isn't enough. You need to prove it! Start by thoroughly reading the job posting. Identify 3 skills that are the most important for the job. And then proceed to showcase that you have them (provided that you do) by writing about specific instances where you utilized them and what result you achieved. If possible, strengthen your claims with quantifiable data.

Should I mention the salary expectations in a cover letter?

Is your job posting asking you to do that? If so, then yes, mention them (but we recommend mentioning a range instead of a fixed number). But if not, we advise against it. Talking about salary expectations (and any financial rewards, in fact) is a topic best reserved for later stages of job interviews. Unless the hiring manager brings it up himself/herself.

How long should my cover letter be?

There's an unwritten rule that your cover letter shouldn’t exceed one page. The point of a cover letter is to offer the recruiters enough information to pique their interest and pay attention to your resume. Not to get into your whole professional story. Anything longer than that could discourage recruiters from ever reading it.

What's the best format for my business development cover letter?

Stick to a simple and clean layout to let your content shine. Avoid cramming your text into one solid wall — make use of white space to make your cover letter easy to read. Don't be afraid to use bullet points to break up the text and highlight your achievements. And stick to professional fonts. If you want to save yourself the time and nerves spent formatting, feel free to use one of our cover letter templates .

How can I demonstrate my enthusiasm for the role and company?

Make it personal! Show you understand the company and its culture (this bit requires you to do research on the company's culture, values, and projects past or ongoing). Then, you can demonstrate how the role aligns with your own career aspirations. And don't forget to mention why you love the industry itself!

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All business cover letter examples

• Account Manager
• Entrepreneur / Business Owner
• Procurement

All business development cover letter examples

Related business development resume examples

Let your resume do the work.

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• Undergraduate Students
• Doctoral Students
• Master’s Students
• Engineering Master’s Students
• Faculty & Staff
• Parents & Families
• Asian / Pacific Islander
• Black/African American
• First Generation/Low Income
• Hispanic/Latinx
• International
• Native American/Indigenous
• Neurodiverse
• Student Athletes
• Students with Disabilities
• Undocumented
• What is a Career Community?
• Business, Finance & Consulting
• Data, Technology & Engineering
• Discovery & Exploration
• Education, Government, Nonprofit & Policy
• Energy, Environment & Sustainability
• Entertainment, Media & Arts
• Healthcare & Biomedical Sciences
• Innovation, Entrepreneurship & Design
• Know Yourself
• Explore Options
• Focus & Prepare
• Take Action
• Evaluate & Refine
• Featured Opportunities
• Career Readiness Resources
• Personalize Your Hub
• For Employers

Business, Finance & Consulting Cover Letter Examples

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• Arts, Design & Media
• Career Exploration
• Government, Policy & Social Impact
• Graduate Business (MBA & SMP)
• Health Care & Sciences
• Technology, Data & Engineering
• Career Assessments
• Career & Major Exploration
• Resumes, Cover Letters & Application Materials
• Graduate & Professional School Preparation
• Job & Internship Search Strategies
• Negotiation & Offer Evaluation
• Professional Conduct
• Bear Treks – Explore Industries
• Chancellor’s Career Fellows Program
• Pershing Fellowship in Non-Profit Leadership
• Stipends for Unpaid Summer Internships
• Schedule a Career Coaching Appointment
• Faculty & Staff
• Attend an Event
• Engage with Students
• Post a Position
• Hiring International Talent
• International Employer Resources in Asia
• Recruiting Calendar
• Recruitment and Offer Policy
• Visiting the Center for Career Engagement
• Hire WashU: Annual Employer Forum
• Career Outcomes
• Center for Career Engagement Leadership
• Academic Partnerships Team
• Career Development Team
• Employer Engagement Team
• Events, Operations & Programs Team
• Student Career Peer Team

Cover letter for students interested in Business

Your cover letter is kind of like the body holding hands with the job description and your resume. It goes between the two to show how you can bring your experiences to do what is expected and add value in the role you seek.

As you construct your cover letters, keep the following in mind:

• Think in terms of THEM:  You can think about your cover letter in three parts: why THEM, why YOU for THEM, and next steps. In each of these, you are constantly connecting and tailoring to the role and the organization.
• Build a connection by aligning your values:  In the first paragraph, show them that you’ve done your research about them by identifying what resonates with you about their organization and who you’ve connected with to get the “inside scoop” about the culture. Make a personal connection quickly to differentiate your application.
• Show them you’re ready to contribute:  In the second section, make your case by identifying how your skills and experience can add value immediately at their organization. Your descriptions should not be the statements from your resume converted into sentence form. Rather, elevate up a level and describe what you got from the experience that equips you to do the responsibilities of the job you seek. Connect your past experiences to the requirements of the job description to make your case explicitly clear.
• Give it your last hurrah:  Close the cover letter with the next steps. Appreciate being considered, point them to your resume for a more thorough representation of your experience, highlight why you’re excited about the role, and express your enthusiasm for talking soon. You don’t need to include contact information in this paragraph because it’s included at the top of your page.

There are a lot of opinions and rumors that swirl around cover letters. Some of them may lead you to question if you even need to do one or if you can simply substitute the organization’s name and then reuse the same cover letter for every application. Given that you don’t know how someone will use your cover letter, always make sure you put your best foot forward and make a good first impression. Often, AI scans your cover letter for keywords. Other times, interviewers read your cover letter just before the interview to get a sense of the story you’re trying to tell. So, take the opportunity to advocate for yourself. Make sure your cover letter is free from typos and shows your commitment to the process for that organization uniquely. 

Schedule an appointment with a Career Coach to talk about your cover letter in more detail!

Cover letter overview

Sample cover letters.

• Undergraduate Students
• Master’s Students
• Master’s of Business Administration
• International Students
• Faculty & Staff
• Accounting and Taxation
• Analytics and Information Technology
• Entertainment
• Finance and Real Estate
• Management and Entrepreneurship
• Sustainability Management
• Explore Your Interests / Self Assessment
• CliftonStrengths Assessment
• Create a Resume / Cover Letter
• Expand Your Network / Mentor
• Search for a Job / Internship
• Prepare for an Interview
• Negotiate an Offer
• Find Funding Opportunities
• Meet the Team

Bullet Point Cover Letter Guide

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The attached guide is designed to help you with your cover letter formatting and content. We encourage you to also schedule an appointment with Career Development for assistance with your documents.

Date Candidate’s Address City, State, Zip Code Employee’s Name (if unavailable, use Hiring Manager or Search Committee) Employee’s Title Company Address City, State, Zip Code Dear First Name Last Name: (If unknown, put Dear Hiring Manager or Dear Search Committee) First Paragraph (Introduction) : The first paragraph states why you are writing the letter. Include the exact title of the position you are applying for and where you found the job listing (Handshake, Indeed, etc.). If you spoke to anyone from the company, include their name and explain what you learned about the company from them. 

Second Paragraph (Fit with Job) : This paragraph describes what you have to offer the employer as it relates to the job description. Provide examples of how your qualifications and skills match or exceed the job qualifications. Use work, classroom or student organizational experiences as examples. Remember, you are providing more details to experiences listed on your resume, not repeating them.  (Note: when using a bulleted cover letter, this paragraph should be more general as the specifics will be highlighted below. If switching careers, it can also be used to provide relevant details about your transition).  

Intro to bulleted list (Introduce your bullets as they are in response to specifics in the job description). Include at least three bullets, but no more than four. 

• Select a specific job requirement/qualification to categorize relevant skills from your past experiences.  These can be particularly useful if you need to demonstrate specific transferrable skills.  Use examples from multiple experiences to highlight a theme throughout your career. 

Final Paragraph (Closing) : Reiterate your interest in the position (stating the position title) and express your interest in an interview (without stating specific date/time). Conclude by thanking the employer for their consideration. Sincerely, Candidate’s Typed First and Last Name