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19 Examples of Online Case Studies Done Right

Designers generally don’t like writing. After all, creative problem-solving through design uses visual, not verbal tools, right? But, sadly for many, case studies are supposed to contain text, too. This is where a lot of designers and art directors stumble, ending up either with poorly crafted case studies, or no case studies in their portfolio at all. And that’s a huge mistake. Online case studies (because these days, if it’s not online, it’s not there at all) are immensely important as they provide a compact, informative display of not just your skills and expertise, but your professionalism too. A good case study shows that you understand the concept of focus, that you can distinguish between different layers of relevance and also sheds some light on your creative process. As such, case studies are an indispensable hiring tool.

That being said, let’s see how the visually-oriented folks can craft a case study that ticks all the right boxes.

Quick Tips for Designing Perfect Online Case Studies

If you’re in doubt as to where to start with your case studies, here are a few things to keep in mind:

• Stay focused . Don’t use case studies as an opportunity to channel your revolutionary ideas, but don’t delve in conventionalities, either. Don’t try to tell everything about the project at once, or at all. Your clients don’t need to know everything you did for a project. But they do need to know the relevant bits.
• Provide a solid structure. Scannable content is the form that works the best, whatever the format. Separate your key information in tidy, well-rounded units. These include, but are not limited to: project target/goal/outcome, background, evaluation, concept, implementation, conclusion.
• Provide essential project information. Viewers need the who, the what and the when.
• Treat the page as a gallery wall. Consider your own portfolio style and create case study pages that are in line with it, but also convey the character and the spirit of the project, too. When displaying visual material, don’t just scatter it around the page – it won’t impress anyone. Try exhibiting it in engaging, interactive frames, add interaction for better immersion, and display the material in their intended environment – various device screens, etc.
• Maintain good measure. You want to dazzle the visitors, not blind them. If your case studies are too cluttered, flashy or visually saturated, they might create an undesired effect. Go for minimalism, but avoid making your pages look poor.

Sure, things like these are sometimes easier said than done. That’s why we prepared a curated selection of the best, most inspiring online case studies we handpicked around the web, hoping to give you some cues and ideas for your own cases. Here’s what we’ll talk about:

Juicebrothers by Lama Lama

Art of swissdent by creative nights, max shkret by zhenya rynzhuk, mercado by loer architecten, self scenter by ultranoir, fontshare by wemakefab, more & more nespresso by playful, bian 2016 by baillat studio, prada employees online store by niccolò miranda, ortovivo by k95, obys agency typography principles, komuso design by tubik, the 92 group by humana studio, dreamhaus by wørks studio, topline by parsons branding, weekend by hello today, posted by fuge, decathlon app by fuego camina conmigo, unstuck by violet office.

If you read our piece on creative page transitions , you probably remember Lama Lama , a creative digital agency from Amsterdam, and their Juicebrothers project. The case study for the project (the organic, cold-pressed juice brand from Netherlands) is presented in a combination of playfulness and youth typical of Lama Lama, and a high level of professionalism, also typical of the agency . The main visual motif is the beautiful deep green color that communicates health and vitality, featured extensively in layouts for the Juicebrothers website. Small white typography conveys just the right amount of information about the project and allows the imagery to take center stage. The case study page opens with a sort of split screen between bits of text on the left and a vertical image gallery to the right, and then proceeds with larger image and video sections displaying selected bits of visual content for the brand. All the while, we also get to play with the cursor effect – an oversized, pixelized snake trail that follows the mouse movements.

Creative Nights is a UX design consultancy and creative studio headquartered in Prague, with an impressive roster of international projects. One of these projects is the website for the renowned dental products brand, Swissdent. Art of Swissdent is designed as a crossover between an eCommerce website and an online presentation of the brand. The case study , available at the agency’s website in their Works section, follows the style and the look of the agency’s branding and design, and the selected imagery from the project is given in beautiful frame sections with round edges. The entire page is perfectly balanced in terms of atmosphere, colors and dynamics , and makes the displayed work appear as an integral part of the agency’s own aesthetics, even if that may not necessarily be the case. The page ends with three fun, oversized buttons that the visitors can use to share their impressions with the agency.

Zhenya Rynzhuk is an architect-turned-art director with a solid industry experience and quite a few awards under her belt. Her website, which has received accolades for overall design as well as for mobile excellence, features some innovative design solutions, plenty of interactivity and just the right amount of brutalist details to keep things exciting in a minimalist environment . The Work section features several case studies for the projects Zhenya is most proud of, including art direction and interface design for Max Shkret , an award-winning digital artist creating 3D digital models. After an airy, minimalist and monochromatic section introducing the project, the page proceeds with a scroll-animated gallery of select project imagery. The images of Shkret’s digital models of animals (for which he hopes to raise enough money to turn into actual physical objects) are presented in successive full-width sections, each with a background that matches the object chromatically), resulting in an interesting, exciting stroll through Shrek’s imaginary world . This layout also adds a welcome touch of color to Zhenya’s generally monochromatic ambient.

Loer Architecten is a Dutch architecture studio with a beautiful, airy, dynamic website based on full-screen imagery, interactivity and interesting navigational solutions. The Projects section includes an interactive links list from which we get to navigate to the projects that interest us. We picked the Mercado project , which has the goal of transforming an abandoned backalley in the center of Groeningen into a thriving commercial and urban hub. Just as it would be expected from an architecture studio, the case study is clean and precise, opening with the most essential information , such as status and location. It is the page layout, however, that gives it a welcome kick and saves it from being plain and dull . The project name is displayed in vertical letters to avoid occupying precious space on the page. Thin straight and curved interface lines give it dynamicity, and so do animations in individual pieces of visual content, as well as animated scrolling effects. There isn’t a single full-width or full-screen image in this case study which, combined with ample use of negative space, gives it a very clean, breathable character.

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Commissioned by Comme des Garcons to create an interactive digital experience helping customers discover their fragrances, the French digital agency Ultranoir came up with Self Scenter , a Web GL-based reinvention of the brand’s Fragrance Finder so that it dynamically creates user-specific shapes. The case study shares some of the immersiveness of the project, especially in the hero section with a video and a large title. The case study, however, assumes a cleaner, more informative and practical character later on the page, sharing some of the visual pieces that best convey the atmosphere of the project – videos and select imagery. And the project is truly stunning, too – a beautiful dark interface with a somewhat mysterious character is graced by superbly designed elements with utmost attention to detail and aesthetic coherence. These dark visuals are contrasted by a light background, complete with the cursor shaped like a dot that changes from black to white and vice versa, depending on the surface it hovers upon.

Wemakefab is an old acquaintance from our exploration of the power of interactive links in web design , and today we want to take a look at the case study for the project they developed for the online font aggregator Fontshare. As we get to learn from the case study, the project involved complete visual rebranding, interface design and even the logo redesign. And we have to say, this is a proper case study here, the one that ticks all the boxes as to how a case study should be done and what it should include . Each element of the project is listed and illustrated in a logical, sequential manner, on a clean, high-contrast black and white page. It starts with the project blurb, and then moves to font cards, internal pages, mobile view, the palette and select details. All visuals are given in a manner that follows the principles of usability and clean design – they are large (occasionally oversized), clean, carefully arranged, with occasional thin lines, both vertical and horizontal, that sequence off the sections. Several elements give off a spirit of playfulness and humor – like the section that switches from white ot black when hovered upon, oversized typography and the blinking cursor. The case study is stylistically coherent and tight and very well matched to the nature and the purpose of the project.

Playful is a collaborative collective of digital creators specialized in art direction and moving picture campaigns. More & More Nespresso is, by their own admission, one of the most challenging and rewarding projects the agency has worked on. The case study for the project is just as complex and rich as the project itself. It opens with an impressive hero slider introducing some of the textures that played a central role in the project, in a deep, sultry purple. Carefully curated images and videos from the project are skillfully arranged along the page, contrasted with large empty spaces with light backgrounds and text, offering a welcome pause from the visual feast. The color play is particularly striking – the project itself features a delicate interplay between rich, deep burgundys, greens and blues on one hand, and fine, elegant pastels on the other. The same interplay is repeated in the case study, and the elegant, sophisticated character of the project is underlined by the use of the lovely Antiga typeface throughout the page. The page features a director’s cut video, which is the centerpiece of the project, but doesn’t take over the case study, as it is after all exactly that – a case study in which the agency explains the creative process and pinpoints main visual cues and motifs.

You may remember the Baillat Studio from our piece on inspiring menu design , in which we praised the studio’s modern, interactive fullscreen menu. Today we’re going to check out the Project section of the website, specifically the case study for the 2016 edition of BIAN (the International Digital Art Biennale). The visual identity for the festival was based on black and red, a color combination that creates a lovely contrast with the page’s light gray background and black interface typography. A short text about the target and the main identity elements (Swiss style-based aesthetics, right-angle frames, repetition, lines and precision) follows the opening hero section with a full-width visual from the project. After this introductory section, we get to explore the visuals from the project, presented in the form of photography, video and images of project material in real life, in its designated ambience. The agency, therefore, decided to let the images speak for themselves, without excessive explanations and textual narratives . And it was a good call, too – the page is compact and informative, just what a case study should be.

Here’s a designer we love to feature in our articles – we’ve written about Niccolò Miranda in our pieces on poster-inspired web design and on great examples of footer design , to name a few. This time around, let’s take a look at how this talented Italian designer and developer with a penchant for illustration decided to present his featured works on his website, using the case study for Prada Employees Online Store as an example. The first thing we notice is that the project pages are completely in line with the overall style of Miranda’s portfolio. By that we mean the paper-like texture, the torn paper effect, the columns and sections resembling newspaper layouts, and, of course, illustrations . The page opens with a hero section that holds a lovely illustration from the project he did for Prada (an online store that sells the brand’s previous collections). We then move on to a section explaining what it was that Miranda was commissioned to do, and sections explaining how he did it. What’s interesting (in addition to the distinct and idiosyncratic style) is that the imagery from the project is presented not in the main page content, but instead in a sidebar that opens to the right when we click on the appropriate icon . The page also features a big oval button that leads to the project’s live site, and that’s about it. It is basically more of a project blurb page than a case study per se, but considering its unique style and Miranda’s amazing talent, we figured it deserved a mention here as well.

K95 is a design, branding and communications agency from Catania, Sicily. They work with mostly Italian clients but have a few international names on their roster as well. Their website features a neat list of projects in the form of an interactive link carousel, each link leading to the appropriate case study. Today we’re going to check out the one for Ortovivo , a Sicilian organic food production company. Each project is neatly divided into sections that include description, target, branding and packaging , linked in the header (from which we can also turn off the case study and return to the homepage). The layout is airy and clean, with plenty of empty space around each piece of visual content, and a large circular animated button inviting us to scroll to explore the project. Sections with empty space are combined with full-width interactive ones, moving and expanding as we scroll. It is a dynamic, modern and skillfully designed page that unites good UX, usability and efficiency with modern design practices that speak volumes of the agency’s expertise and taste.

Obys Agency is a creative design agency from Ukraine with a focus on UX/UI design, animation, graphic design and development. Their website is a modern, streamlined and fluid display of their works, principles, accolades and much more. As an agency that flaunts a serious approach to everything they do, Obys wanted to share some of their ethos and the artistic and design principles they follow in their work, and that’s why they created a standalone website on Typography Principles , while the main website has a page that serves as a case study for it. The site includes three sections explaining how the agency uses fonts, how it combines them and what rules it follows when it comes to typography. The page follows the white on black aesthetic line of the rest of the website, with sections that roll up or down revealing underlying content. Navigation is particularly interesting here, as we get to explore the visual content through scrolling, clicking on oversized interactive buttons, and play videos. Numbered sections and diagonal arrows hint to physical navigation signals (like traffic or airport ones), and the part of the study that deals with animation is presented in a separate unit. The website itself is rather impressive and the case study does an excellent job at conveying its complexity and elegance, both design-wise and in terms of UX.

Tubik Studio is a full-stack digital service agency with a focus on UX and UI design. Their website offers a rather no-frills (but nevertheless striking) display of services and works the studio is most proud of, with a gallery of images leading to specific projects. The page for Komuso Design project, for instance, offers an informative and hands-on overview of the project. It opens with an intro hero image, followed by brief project info presented in a simple, readable form, with comfortable black Gilroy typography on a white background. The visual content is presented in the form of videos on a lovely marble-like background, combined with screenshots from the project arranged on a beautifully combined palette of pastels. A particularly well-designed section is the boxed split slider gallery that offers a dynamic and convenient way of displaying several instances of content without cluttering the page or making it too long. The study ends with the visual system: a color scheme with HEX codes, some representative samples of typography and the mobile layout. The entire page bears an airy, pleasant character, perfectly aligned with the client’s brand and product (a wellness tool designed to help people relax through breathing).

Humana Studio is a Portuguese agency that helps build brands with a social and environmental impact. They were commissioned by the 92 Group, a design studio that challenges traditions in media and entertainment through irreverence, unconventionality and youth. Obviously, this was an excellent fit as the Humana Studio has a distinctly disruptive approach. The case study for the 92 Group brand identity and communication strategy partly follows the same disruptive principles – especially in terms of visual communication – but also some more conventional ones, specifically when it comes to UX. The visual content is saturated, loud and bold , with strong, deep colors on a black background, but the way it is arranged on the page guarantees proper navigation, readability and ease of consumption . The sections are topped with a subtle zoom-in effect and a yellow round cursor that shrinks and expands and the text is short and to the point. The study is brief but concentrated, informative and practical, coherent in character and atmosphere.

WØRKS Studio is a New York-based consultancy specializing in creative direction, strategy and design. Their main website is an exciting showcase of both the agency ethos and their projects, and is marked by a distinct cinematic approach, with a lot of information and content being handed in form of immersive fullscreen videos and animated sequences. The DreamHaus project is presented as an animated study of the pillar design elements used for the project – with the main focus on typography and the palette . The fullscreen hero section opens with a large animated logo of the project, proceeds with a palette of beautiful pastels, with names and hex codes, and ends with a sequence that showcases the typography used for the project, and the main layout style, as well as textures. The visitor can scroll to learn more about the project and its goal, as well as the main guidelines that the agency followed in the creative direction of this project. The images related to the project, or the products of the direction, if you will, are presented with animation effects that feature a brief flash of yellow, which is the agency’s signature color, thus providing a continuity between the project and its creator and, of course, reinforcing the agency’s own branding.

Our most frequent readers might remember Parsons Branding from our piece on inspiring creative agencies and designers , in which we praised the agency’s beautiful UI design and interesting navigation solutions. Today, we want to check out one of their case studies, specifically the one for Topline , the South African tool manufacturer. The case studies all feature unique page navigation – the left portion of the screen contains a numbered section with jump links to specific parts of the case study : Overview, Identity, Packaging and so on, and of course we can simply scroll down and explore the entire study in its intended order. The background is in the agency’s signature green and gray, with a very subtle paper-like texture, giving the entire interface a lifelike quality. The left side, the one with the table of contents, remains static as we scroll, assuring easy navigation and orientation on the page, which is, in itself, quite rich in content, both visual and textual. Certain sections are given in horizontal scroll sliders, so we get an impression that the page expands in all directions. This is an extremely well thought-out case study, brimful of information for those interested in exploring the project in great detail, but at the same time simple and informative for those looking to just skim the content.

The Japanese Hello Today did a quite complete agency work for the home appliance manufacturer Weekend, from strategic planning and branding to graphic design, web design, photo and art direction and even copywriting. The Weekend case study on the agency website is a modern, elegantly dark showcase of everything the agency did, from the first steps to the completion of the project. Discrete white typography on a black background introduces basic project information and brand philosophy, both in English and in Japanese, before we scroll down to visuals. These are presented in a typically Japanese, dignified manner, gently floating on the black background, creating a beautiful contrast and a strange sense of calm . Thin, subtle interface lines provide some framework for the visual content and communicate rather successfully with the overall aesthetics of the website – minimalist and stripped-down.

Fuge is a Moscow-based design agency delivering UI, branding and digital solutions. The agency website is minimalist, in a very reduced palette, with small typography and on-lover grid patterns, resulting in a modern, serious look. This character is repeated throughout the website, including the individual case pages. Our favorite one is the case study for Posted , a design magazine for which the agency did branding, as well as UX and UI services and animations. The case page starts rather minimalistically, with a large image on a light background and just a few bits of text. As we scroll, more and more pieces of content appear on screen, in an interactive and rather fluid way . The case study is divided into sections – logo and elements, desktop and mobile versions of the magazine website. Each image can be expanded in a popup, with smooth and modern transitions, giving the page a dynamic and modern look. This atmosphere is reinforced by a modern, minimalist palette reduced to grayscale, black and red, which is the Posted brand palette. The images (or rather previews) are alternately arranged on the page, creating a lovely balance, and the entire composition appears to be held in place by the grid lines that appear as we hover over certain areas.

Decathlon has long planned a redesign and a relaunch of its app for the Spanish market but the Covid-19 pandemic put a halt to those plans for a while. As soon as the pandemic loosened, the sports goods company reached out to the Barcelona-based, Twin Peaks-named agency Fuego Camina Conmigo (Fire Walk with Me) for a range of services from digital strategy, art direction and concept, to copy, audiovisual content and social ads. The Decathlon App case study is available at the agency website, and it’s one of the most successful, detailed and complete studies we’ve seen in a while . it ticks all the boxes in terms of what a case study should contain – the context, the target, the implementation, and so on, but it does so in a way that is by no means dry or technical. The agency achieved this by skillfully alternating light and readable text sections with fullscreen sections with the visual material from the app , which can be viewed either as images or clicked to play a video. All the while, the agency maintains its own visual identity, present in typography, layout styles and elements such as the round cursor, buttons and icons.

Here’s a project that is as noble as it is well-carried out. Unstuck by Violet Office is an effort started by the CEO of Chobani and several other stakeholders with the goal of helping refugees find full-time jobs in partner companies and their supply chains. Chobani was the first to join the project, of course, and it was soon followed by other major brands like Ben & Jerry and Dole. Violet Office did the branding, web design and development, as well as social media. The branding part is perhaps the most impressive – the agency created a logo and wordmark that can easily fit any brand partner’s logo , and the first part of the case study focuses on that particular effort, complete with rich visuals proving the efficiency of the design . It then proceeds with an analysis of the Unstuck visual system (colors, patterns, typography), and ends with examples of brand activations, complete with the launch video. The high-contrast visuals are displayed full-width, either in galleries or individually, which creates an immersive effect on the visitor, who ends up being completely drawn into the narrative of this commendable project.

Wrapping It Up

As we saw from the examples we visited today, while a good case study may not necessarily have to strictly adhere to a formulaic structure, it’s still a good idea to give it some structure and to conceptualize it in a way that communicates clearly and directly with the viewer. And since the viewers are also potential clients, it’s needless to stress how important this is.

We’ve seen some “proper” case studies with neatly divided sections and a tight structure repeated throughout each study. We’ve also seen some more “relaxed” ones, and some that perhaps don’t really qualify as case studies in the strictest terms but that due to their quality and supreme design elements deserve a mention.

Hopefully we managed to inspire you by showing a variety of styles and methodologies you can follow in creating your own case studies. Feel free to share with us your own favorites or, even better, your own work!

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Case collection: Harvard Business Publishing

About Harvard Business Publishing

Headquartered in Boston, Massachusetts, Harvard Business Publishing (HBP) is the leading provider of teaching materials for management education.

HBP was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. HBP's mission is to improve the practice of management in a changing world. This mission influences how they approach what they do and what they believe is important.

With approximately 450 employees, primarily based in Boston, with offices in New York City, India, Singapore, Qatar and the United Kingdom, HBP serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers. HBP has a conventional governance structure comprising a  Board of Directors , an internal  Executive Committee , and Business Unit Directors.

About the collection

The Case Centre distributes a comprehensive range of materials including the complete collection of more than 7,500 Harvard Business School case studies, teaching notes, background notes, case videos, and a selection of software ancillaries.

Also included are:

• Brief Cases that are rigorous and compact with five-eight pages and three-four exhibits
• case studies that are popular for undergraduate-level courses
• executive education cases that provide rich yet efficient learning for managers at every level.

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Top 22 Case Study Examples That Boost Sales (+ Templates and Tips)

Bluleadz Marketing | June 29, 2023 | Case Studies | 20 min read

Quick Links

• 1.   What Is It?
• 2.   Why They're Important
• 3.   Case Study Length
• 4.   Where Do I Put Them?
• 5.   Case Study Format
• 6.   How to Write One
• 7.   Examples
• a.   PDF
• b.   Online

The Best Case Study Examples

• 1.  Adobe: Royal Bank of Scotland
• 2.  BrightEdge: Stanley
• 3.  LeadGnome: Host Analytics
• 4.  Bitly: Vissla
• 5.  Taboola: The Line
• 6.  OutBrain: Lane Bryant
• 7.  Google Analytics: Optimizely
• 8.  LinkedIn: HubSpot
• 9.  LevelEleven: Staples
• 10.  Life Size: Rackspace
• 11.  Five9: Weed Man
• 12.  LogMeIn: Extent Technologies
• 13.  Red Hat: North Carolina State Websites
• 14.  VMWare: CenturyLink
• 15.  HPE: Mendix
• 16.  Gravitate: Global Expeditions Group
• 17.  IDEO: INFARM
• 18.  Forge and Smith: Happy Planet
• 19.  CoSchedule: English Heritage
• 20.  Slack: OpenAI
• 21.  Square: The Epicurean Trader
• 22.  Bluleadz: BandGrip

Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content.

From relevant, informative blog content to engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep.

One powerful, but often underused, piece of content is the case study .

What Is a Case Study?

A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates their value. They are a special type of thought leadership content that brands can use in marketing and sales to guide their target audience to the decision stage of their buyer's journey . Engaging case studies walk prospects through how a real life customer identified a specific pain point , started using your product or service, and overcame that pain point while reaping additional benefits.

A case study is a unique type of thought leadership content that tells a story.

Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.

Case studies offer readers the ability to see a situation from the customer's perspective from beginning to end. 

Need an example of a case study? Check out some of our case studies here !

Why case studies are important.

A marketing case study is one of the most compelling content items in your sales funnel .

It’s the perfect way to guide people into and through the decision phase, when they have the best options laid out on the table and they’re ready to puzzle through that final selection.

Because of this, case studies are uniquely useful as bottom of the funnel content .

By the time prospects are ready to read case studies, they have a nuanced grasp of the problem in front of them. They also have a good selection of potential solutions and vendors to choose from.

There may be more than one option that’s suitable for a given situation. In fact, there usually is. But there’s just one option that fits the prospect best. The challenge is figuring out which one.

Since B2B decision makers aren’t mind readers, they need content to bridge the gap between “what they know about your solution” and “what they know about their own business.” The case study does that by showing how a similar customer succeeded.

The more similar the prospect is to the customer in the case study, the more striking it will be.

For that reason, you might want to have a case study for every buyer persona you serve. And naturally, case studies pertain to specific products or services, not your whole brand.

So, you could find yourself with multiple case studies for each buyer type.

However, the effort is worth it, since case studies have a direct impact on sales figures.

How Long Should a Case Study Be?

Honestly, the more to-the-point you can be in a case study, the better.

Great case studies should pack a lot of meaning into a small space. In the best examples, your reader can grasp the single main idea of each page in a short paragraph or two.

Each detail should build on the next, so they’ll keep moving forward until the end without getting distracted.

Sure, it’s no Dan Brown novel, but if you do it right, it’ll still be a real page-turner.

Note: Some businesses will have a brief case study in PDF form to use as sales collateral then a longer form, more in-depth version of the same case study on their website. In this case, it can be normal to write a lengthier case study.

Where Should I Put My Case Studies?

Anywhere you want, really!

Ideally, you should upload case studies somewhere on your website so new leads coming to your site have the opportunity to see just how kickass your business is at driving revenue and results for your current customers.

Whether it's an online case study or a PDF version, making your successes available to the public can prove just how valuable your efforts are.

Plus, make sure every member of your sales team has access to your case studies so they can use them as sales collateral to send to prospects and opportunities! A quick PDF attachment to a sales email can be very convincing.

It can also help to sprinkle links and CTAs to your case studies throughout your content:

The Best Case Study Format

• Introduction: Provide context for the story.
• Challenge: Describe the primary issue being faced.
• Solution: Identify the product or service being used.
• Benefit: Emphasize the most impactful advantages.
• Result: Detail the specific outcomes the customer earned.

Like press releases, case studies often fall into a certain specific format.

While it’s not required that you have all of the possible topics in a particular order, picking a consistent format will help you accelerate production down the road. It also makes your content easier to read.

Many B2B businesses use the following approach:

• Introduction: sets the stage by providing context for the situation.
• Challenge: discusses the key problem that the customer was facing.
• Solution: a basic overview of the product or service the customer used.
• Benefit: recaps the solution’s top advantages – why it was the right choice.
• Result: the positive business outcome arising from the solution and benefits.

This formula gives you enough flexibility to highlight what’s most important about your enterprise, solution, and the customer you’re showcasing.

At the same time, it ensures that your team will know exactly what information they need to compile to design case studies in the future.

It also serves as an intuitive trail of breadcrumbs for your intended reader.

How to Write a Case Study

1. Ask Your Client/Customer for Approval.

This first step is crucial because it sets the layout for your entire case study. 

If your client or customer gives the ok to use their name and information, then you can add as much detail as you want to highlight who they are, what you helped them do, and the results it had.

But, if they would rather remain anonymous or want you to leave out any specific details, you’ll have to find a way to keep your information more generalized while still explaining the impact of your efforts.

2. Gather Your Information.

Like any good story, a marketing case study has a beginning, middle, and end. Or, you could think of it as “before, during, and after.”

Before: The Problem

Your case study will always open by presenting a problem suffered by one of your clients.

This part of the study establishes what’s at stake and introduces the characters – your company, the client company, and whichever individual decision makers speak for each side.

During: The Solution

Once you define the problem, the next step presents your offering, which serves as the answer to the dilemma.

Your product or service is, in a very real sense, the hero of the story. It catalyzes the change, which you describe in terms of your features, advantages, and other differentiators.

After: The Result

In the final step, you discuss the “happy ending” brought about by your solution.

Returning to the “stakes” you established at the very start, you expand on how much better things are thanks to your intervention. You want prospects to imagine themselves enjoying that level of success.

3. Get a Quote.

Of course, a study about two corporations isn’t very interesting on its own. The best case studies personify the protagonists, including the vendor and the client company, by having plenty of quotes peppered throughout the entire story.

Naturally, the business problem to be solved is the big, bad villain here, so you want the client (and preferably, your own team as well) to weigh in on that problem: How complex it is, what solving it would mean, and what not solving it would cost.

Then, as the situation turns around, testimonials become essential.

Naturally, the longest, most emphatic testimonial should come from the top decision maker. But you should aim to include a glowing quote from many different stakeholders – representing the full cast of “characters” who might be making consensus buying decisions around your solution.

Note: Don’t use a testimonial or quote if your case study is anonymous. 

4. Find Some Compelling Graphics.

A case study isn’t a whitepaper: You shouldn’t be trudging through page after page of text.

In fact, some of the most powerful case studies establish their own vivid, graphics-heavy style – looking a lot more like an infographic, or even a magazine, than traditional B2B marketing collateral.

Color blocks , strong contrasts, skyscraper photography, and hero shots are all on the table when it comes to case studies. The more data you have to convey, the more creative you should be in presenting it so it can be understood at a glance. 

15 Great Examples of Offline Case Studies

1. adobe: royal bank of scotland.

This study focuses on the solutions Adobe provided for the Royal Bank of Scotland. Their top challenges included fostering a culture of data driven decision making, eliminating disjointed systems, and delivering digital experiences that are relevant and easy to use.

Adobe's approach resulted in a 20 percent increase in conversion, as well as improved internal communications, faster optimization, and a reduction of their content management footprint. 

2. BrightEdge: Stanley

In 2015, Stanley consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results.

The results? Almost 40 percent of keywords Stanley ranked for were on the first page of organic results, and the company generated a 100 percent lift in revenue, thanks to support from the BrightEdge platform.

3. LeadGnome: Host Analytics

Host Analytics moved to an account based marketing strategy in 2015. They noticed that the marketing efforts were limited by a large number of low quality needs.

Their problem was solved when they used an automated email marketing approach from LeadGnome to nurture and qualify leads via email marketing.

4. Bitly: Vissla

Vissla is an online ecommerce company with a need to understand big data across multiple marketing platforms.

Bitly provided a a way to consolidate data and literally link channels together to display all information on a single dashboard.

5. Taboola: The Line

The Line is an online boutique that offers shoppers a unique experience and showcases products that can be found at their brick and mortar store in NYC's Soho neighborhood. Their goal was to increase first time visitors to their site.

Taboola offers a product that drives first time users. The result? Over 72 million impressions within three months, and email subscriber growth of 12 percent.

6. OutBrain: Lane Bryant

Lane Bryant, the leading retailer for women sized 14 – 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message – ALL women are sexy.

The goal was to amplify the campaign and drive traffic and engagement.

The result? OutBrain used media amplification to take the campaign viral, resulting in over 48,500,000 impressions in just two weeks!

7. Google Analytics: Optimizely

Optimizely is a leading online A/B testing and user experience optimization platform that offers innovative data-driven marketing solutions to maximize user experience and keep them coming back for more. 

The challenge they faced was better identifying page views to determine where customers are in the buying cycle.

The solution was provided by using data from Google Analytics Premium to successfully move leads through the sales funnel.

8. LinkedIn Marketing Solutions: HubSpot

HubSpot, in search of quality leads, turned to LinkedIn Marketing Solutions to engage with marketing professionals in small to medium sized businesses, targeting them with ebooks, webinars, and how-to guides. Sponsored organic content appeared in members' LinkedIn feeds.

The result: 400 percent more leads within their target audience than efforts on other platforms.

9. LevelEleven: Staples

LevelEleven helped Staples focus their teams on the critical sales activities that matter.

The end result? Their team developed a better understanding of the KPIs that matter and experienced a 182 percent increase in key selling activities.

10. LifeSize: Rackspace

Rackspace is a world leader in hybrid cloud computing with offices throughout the world. The challenge was collaborating and communicating across offices.

The approach? LifeSize created a video solution to build stronger relationships across international offices.

11. Five9: Weed Man

Five years ago, the lawn care company Weed Man had an idea -- If their phone-based reps could connect with more prospects, more decisions would result, without adding sales reps.

The solution? Five9 assisted Weed Man with migrating their data to the cloud. This case study shows why SMBs like Weed Man should store business data on the cloud for CRM.

12. LogMeIn: Extent Technologies

One of the better, more concise case study examples, this one page synopsis clearly defines the challenges and goals of Extent.

It explores how LogMeIn provided effective solutions and produced stellar results, including a boost in staff productivity, an increase in first contact resolution rate, and an improvement in overall service. 

13. Red Hat: North Carolina State Websites

Under mandate from the governor, the North Carolina Department of Information Technology needed to update state websites to overcome complex processes and limited technical resources.

The resulting solutions from Red Hat reduced maintenance times and lowered staffing costs.

14. VMWare: CenturyLink

This study addresses the complexities of cloud hosted infrastructure. One element of all case study examples is to educate perspective clients about the services and products offered.

This study takes a complex subject and makes it easy to understand, while clearly outlining the solutions VMWare can provide.

15. Hewlett Packard Enterprise: Mendix

This study breaks down another complex subject: rapid hosted cloud app development.

HPE links to additional content so readers can gain even more knowledge about the subject and the solutions HPE offers.

7 of the Best Online Case Studies

1. gravitate: global expeditions group.

This case study is a great example of how to break up a detailed case study for an easier read.

Gravitate starts off by introducing their client, Global Expeditions Group (GXG), to give visitors a little background into what they do. They then dive straight into what their role was in helping GXG with a robust content marketing strategy.

What catches your eye at the beginning of this case study is the results. Rather than forcing readers to find out the impact of their efforts at the very end, they call out some major statistics and improvements that they helped GXG achieve. It's a great way to entice readers to keep them wanting to learn just how they did it.

Gravitate did a great job breaking up their rather long case study. Since it focuses on an entire content marketing strategy, they put various parts of their case study into separate sections, from their rebranding efforts to their website design and copywriting.

2. IDEO: INFARM

What we like so much about IDEO's case study about INFARM is that it reads just like a simple blog post – there's no sections and no busy graphics. While this doesn't work for everyone, it really matches the vibe of IDEO's brand.

This case study is short, sweet, and to the point, with the largest elements on the page being the images and a quote. At the very top, they outline the entire case study in two small sections – the challenge and the outcome.

What we like about this particular case study is how IDEO talks about what's next for INFARM. Beyond the typical problem-solution-result structure, they took it one step further to talk about the future and what INFARM plans on doing next. 

3. Forge and Smith: Happy Planet

Forge and Smith effectively uses real mockups and examples from the work they did for Happy Planet to showcase their work in action.

This case study is perfectly designed into multiple modules to break up chunks of text into three phases. They start off with the objectives they set in place for their website design and development work for Happy Planet, which is pretty unique for a case study.

What's great about this case study is the opportunity to view the finished website. A hyperlink isn't just hidden within the text forcing you to dig around looking for it; it's called out right then and there to let you view their finished work on the Happy Planet website.

Another great feature is the option to view a previous case study or all the case studies if you're interested. No need to locate the main page, you have direct access! 

4. CoSchedule: English Heritage

CoSchedule treats their case studies as customer stories, highlighting who their customers are and how their platform was able to help them. Their case study on English Heritage is simple to view and comprehend.

On the left, there is a customer spotlight on English Heritage, complete with a company logo, brief description, industry, company size, size of the marketing team, and more. These little details help give you a better idea of who the company is.

Then, on the right side of the screen, is a blog-like case study.

Rather than breaking up their message into the standard format, CoSchedule calls out the results that English Heritage has seen since switching to CoSchedule. Within each result, they touch on the challenge they had before CoSchedule then the lasting impact it created.

Throughout the case study, CoSchedule includes relevant screenshots and impactful quotes from English Heritage employees. This helps readers visualize what they are talking about.

5. Slack: OpenAI

Artificial Intelligence (AI) tools have quickly claimed center stage in the digital world. Slack is one business that hopped on the bandwagon and incorporated AI generated assistance into their platform, and this case study tells a story of success using modern technology.

In this case study , Slack relies heavily on testimonials to share the impact that OpenAI has made on their product. The story of Slack and OpenAI is told directly to readers by the people who experienced the partnership and how it can improve user experience for all kinds of businesses. Sharing a success story in this way makes the whole case study feel much more personal than just providing a list of statistics. 

When customers read through the case study, they'll get to know perspectives from multiple people, hopefully coming across one that really resonates with them. 

6. Square: The Epicurean Trader

The Epicurean Trader case study featured on the Square website follows the tried and true structure for a closer look into a success story. First, this case study introduces The Epicurean Trader and what problems they were facing as a retail business. 

The next section of the case study discusses the solution proposed by Square and the implementation of their products as The Epicurean Trader expanded their business. Finally, this case study concludes with notable impacts as a result of using Square's software, including revenue growth and comparisons to standards set within the industry. 

Reading through this case study, you'll join The Epicurean Trade on their journey to enhance their retail practices. Thanks to testimonials from the owner of the business, you'll also get an inside look at how this brand was able to grow with some help from Square. 

Overall, this case study example is clear, concise, and easy to follow. Readers will get to know a highlighted business and how Square stepped in to resolve a problem they were facing. 

7. Bluleadz: BandGrip

We couldn't  not pat our own backs for recently publishing a case studies page on our website.

Bluleadz often uses case study PDFs as sales collateral to send to qualified prospects. While we used these PDF designs internally, we wanted to make sure our client success stories were available to everyone coming to our site.

Thus, our case study page was born.

Our BandGrip case study really sticks out to us. We start off by introducing who BandGrip is, who they serve, and what they do.

Then, we highlight the struggles they were having with getting demo sign-ups on their page. We included relevant quotes from the CEO to show their need for a solution.

We then begin to outline all the pre-show and post-show tactics that we implemented to help them tackle their challenge and earn them more demo sign ups. Landing page screenshots and other various graphics help readers visualize what we were able to do.

Toward the end of the case study, we highlight the impact of our efforts, calling out some of the major statistics. 

Highlight Your Past Successes to Attract Future Business

Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. If you are building a portfolio of case studies, use these excellent examples for inspiration and format.

Once you master the art of the case study, you’ll find it’s packed with marketing power, giving you a huge ROI for the time you put into creating it.

If your leads have been falling off in the decision phase, a marketing case study may be just what you need.

Case studies are a powerful tool in your content marketing arsenal, so why not create one today? Click below to create your very own case study!

General FAQ

What is a case study.

Case studies are narratives that feature real-world situations or uses of products or services to demonstrate their value. A well-written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits.

The more to-the-point you can be in a case study, the better. Case Studies typically range from 500 words to 1,500 words depending on what's getting highlighted.

What Format Should My Case Study Be In?

Typically, a case study contains an introduction, a challenge, a solution, a benefit, and a result.

Why are Case Studies Important?

Case studies allow businesses to showcase how their product or service has been implemented successfully by their customers. It allows businesses to show how their product/service is actually used and the impact that it can have.

Jackie Jacobson

Jackie is a Copywriter at Bluleadz. She graduated from Elon University with a degree in Creative Writing and is currently living in Charlotte, NC. If you need her, you can find her exploring the city or relaxing with a good book.

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• Webster University faculty wishing to use commercial cases should check with their College or School on the home campus or with staff at their extended campus about the procedures for student purchasing.  

Case studies used in the classroom, which we at the library call the "case study method" of educational pedagogy, usually present the case facts and, rather than provide the solution, provide alternative solutions and/or questions to lead discussion or challenge students to apply theories learned in their course. Commercial publishers often provide faculty with teaching notes and other resources to facilitate student learning.  Faculty may be required to register for an account that allows them to access the publisher's website to identify and purchase cases for classroom use.

• The Case Centre Established by European higher education institutions as a "reliable facility for sharing case materials among business teachers."
• Darden Business Publishing University of Virginia
• Harvard Business Publishing: Education Harvard also partners with business schools and universities, such as Ivey, Kellogg, Standford, Thunderbird and more, to streamline searching and distribution of their cases.
• Ivey Publishing - Ivey Business School Provides "business case studies with a global perspective."
• Stanford Graduate School of Business: Case Studies:

Some organizations offer "free" case studies and materials for idea generation. These sites provide varying degrees of teaching support. Faculty may need to register for access to teaching notes and materials.

• Case Studies | Teaching Resources Library | MIT Sloan Free case studies from MIT Sloan School of Management in categories such as accounting and finance, leadership, operations management, strategy and more.
• Ethics Cases | Markkula Center for Applied Ethics This site from Santa Clara University provides ethics cases in business, government, leadership, ESG topics, etc.
• Ethics Unwrapped Case studies, curated resources, and videos from the McCombs School of Business at the University of Texas, Austin.
• Knowledge at Wharton Offers free access to over 10,000 articles and podcasts and videos highlighting Wharton faculty research and analysis of current business trends.
• Merlot OER Case Studies Merlot collects Open Educational Resources. This link is a search for business case materials that may be used for free.
• SHRM Teaching Resources "SHRM is committed to empowering HR faculty with the proper tools and resources needed to create better-prepared entry level HR candidates. These case studies and learning modules are available for faculty and educator use only."
• << Previous: Case Study Database
• Next: For Faculty: Teaching with Cases >>
• Last Updated: Aug 15, 2024 10:23 AM
• URL: https://library.webster.edu/businesscasestudies

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Case Studies: Successful Law Firm Websites Designed by Our Agency

As more people turn to the web for legal services, having a standout law firm website design is more important than ever. Think of your website as your digital office—a place where every element, from the design to the functionality, should convey trust and professionalism.

In this blog, we’ll showcase several successful law firm websites we’ve designed. By exploring these real-life case studies, you’ll gain practical insights and inspiration for creating a powerful online presence for your practice. See how a thoughtfully designed website can enhance your firm’s visibility and attract new clients.

Case Studies of Law Firm Website Design

• Quinn Emanuel
• Keller Postman
• Haight Brown & Bonesteel LLP
• Robin M. Green
• Tacopina Seigel & DeOreo

Case Study 1 – Quinn Emanuel

Client Background

Quinn Emanuel is recognized as one of the top trial law firms in the United States, specializing in business litigation. However, their initial website was not reflective of their esteemed reputation. Users described the site as “boring, bland, and uninspiring,” which did not convey the firm’s identity as a litigation powerhouse. The old website was clunky, relied on outdated flash graphics, and was not responsive, leading to a poor user experience, especially on mobile devices. This lack of functionality discouraged potential clients and did not effectively showcase the firm’s capabilities.

Design Solution

To address these challenges, SPINX Digital implemented a comprehensive redesign of the Quinn Emanuel website, focusing on several key features:

• Modern Layout: The new design features a clean and modern aesthetic that aligns with the firm’s bold brand identity.
• User-Friendly Navigation: The navigation was simplified to allow users to access the most requested areas of the site with just one click, enhancing the overall user experience.
• Wireframes: These were created to structure content effectively, ensuring logical flow and accessibility of information.
• Color and Typography: SPINX Digital conducted research on color psychology and font selection, ultimately choosing designs that represent the firm’s values and enhance readability.
• Increased Imagery: The redesign incorporated more visuals to make the site appealing and reduce text overload, improving engagement.
• Responsive Design: The new site was built to be fully responsive, ensuring a seamless experience across all devices.

The development process involved meticulous planning to avoid issues during implementation, leading to a smooth transition to the new site. The final product included 532 page designs, all optimized for performance, ensuring fast load times despite the extensive content.

The redesign of the Quinn Emanuel website yielded significant improvements:

• Increased Client Inquiries: The new site effectively showcased the firm’s strengths, leading to a rise in client inquiries.
• Improved User Experience: Feedback indicated that users found the new site much more engaging and easier to navigate.
• Positive Brand Representation: The redesign successfully conveyed Quinn Emanuel’s reputation as a leading trial law firm, aligning the online presence with the firm’s esteemed standing in the legal industry.

The transformation of the Quinn Emanuel website not only improved its aesthetic appeal but also enhanced functionality, ultimately supporting the firm’s business goals and client engagement strategies.

Explore the Quinn Emanuel Case Study

Case Study 2 – Keller Postman

Keller Postman is a prominent national law firm specializing in complex litigation, particularly in mass actions and class actions. Known for their aggressive approach to pursuing justice for consumers, the firm faced significant challenges with their previous website. The old site projected a “boutique” image that did not accurately reflect their high-energy and relentless mentality. It was overly wordy and uninspiring, which hindered their ability to effectively communicate their successes and attract potential clients. The firm recognized the need for a website that better represented their capabilities and facilitated a more engaging user experience.

To revamp Keller Postman’s online presence, SPINX Digital implemented several key design features:

• Modern Layout: The new website design features a sleek and contemporary aesthetic that aligns with the firm’s dynamic brand image.
• User-Friendly Navigation: Navigation was streamlined to ensure that visitors could easily find information and access key areas of the site without confusion.
• Optimized Content Structure: The content was restructured to better tell the story of Keller Postman’s powerful legal victories, making it clear how potential clients could receive representation.
• Visual Appeal: The redesign incorporated impactful visuals and social proof elements, such as testimonials and case results, to build trust and engage visitors.
• Responsive Design: The site was developed to be fully responsive, ensuring a seamless experience across all devices, including smartphones and tablets.
• SEO Integration: SEO tools were integrated into the website’s content management system (CMS) to enhance visibility on search engines, making it easier for potential clients to find the firm.
• Custom Page Designs: Each page was tailored to reflect the firm’s brand guidelines while emphasizing their aggressive and successful approach to litigation.

The development process involved close collaboration with Keller Postman to map out the user journey, ensuring that the site effectively guided visitors through the lead capture process.

The redesign of Keller Postman’s website led to several notable improvements:

• Increased Client Inquiries: The new site effectively showcased the firm’s strengths and successes, resulting in a significant uptick in client inquiries.
• Enhanced User Experience: Feedback from users indicated that the new design was much more engaging and easier to navigate compared to the previous version.
• Improved Brand Representation: The website now accurately reflects Keller Postman’s identity as a high-energy, successful law firm, moving away from the outdated “boutique” narrative.
• Successful Launch: The organized pre-launch process ensured a smooth transition to the new site, which went live without issues.

The transformation of Keller Postman’s website not only improved its visual appeal but also enhanced functionality, ultimately supporting the firm’s business goals and client engagement strategies.

Explore the Keller Postman Case Study

Case Study 3 – Haight Brown & Bonesteel LLP

HBB Law is a prominent law firm specializing in business litigation, intellectual property, and real estate law. Despite their strong reputation, the firm’s previous website failed to effectively showcase their capabilities and expertise. The outdated design, cluttered layout, and lack of user-friendly navigation made it challenging for potential clients to find relevant information and connect with the firm. HBB Law recognized the need for a complete website overhaul to enhance their online presence and better serve their clients.

To address HBB Law’s challenges, SPINX Digital implemented a comprehensive redesign of their website, focusing on several key features:

• Modern and Professional Layout: The new design features a clean, sophisticated aesthetic that aligns with the firm’s brand identity and conveys their expertise in the legal field.
• Streamlined Navigation: The navigation was simplified and organized to ensure that visitors could easily find the information they needed, whether it was practice area details, attorney bios, or contact information.
• Compelling Content: SPINX Digital worked closely with HBB Law to create engaging and informative content that highlighted their successes, case studies, and thought leadership in their practice areas.
• Visually Appealing Elements: The redesign incorporated high-quality images, infographics, and other visual elements to break up the text and make the website more visually appealing and engaging.

The development process involved close collaboration between SPINX Digital and HBB Law to ensure that the final product accurately reflected the firm’s brand and met their specific needs

The redesign of HBB Law’s website has yielded significant improvements:

• Increased Client Inquiries: The new website has seen a noticeable increase in inquiries from potential clients, indicating that it is effectively showcasing the firm’s strengths and services.
• Improved User Experience: Feedback from users suggests that the new website is much easier to navigate and provides a more enjoyable overall experience compared to the previous version.
• Enhanced Branding: The redesign has successfully conveyed HBB Law’s brand identity as a modern, professional, and highly capable law firm, aligning their online presence with their esteemed reputation in the legal industry.

The transformation of HBB Law’s website has not only improved its aesthetic appeal but also enhanced its functionality and user experience, ultimately supporting the firm’s business goals and client engagement strategies.

Explore the Haight Brown & Bonesteel LLP Case Study

Case Study 4 – Robin M. Green

Robin M. Green is a law firm based in Lubbock, Texas, specializing in family law and providing personalized legal services to clients in need. The firm faced several challenges with its previous website, which was outdated and did not effectively represent their brand or the quality of their services. The old site was cluttered, difficult to navigate, and lacked a modern aesthetic, making it hard for potential clients to find essential information. Recognizing the importance of a strong online presence, Robin M. Green sought a redesign that would better reflect their commitment to client service and enhance user engagement.

SPINX Digital undertook a comprehensive redesign of the Robin M. Green website, focusing on several key features:

• Modern Layout: The new design features a clean and contemporary layout that aligns with the firm’s professional image, making it visually appealing and easy to navigate.
• User-Friendly Navigation: The navigation was simplified to ensure that visitors could easily access important sections, such as practice areas, attorney profiles, and contact information. This streamlined approach improves the overall user experience.
• Responsive Design: The website was built to be fully responsive, ensuring a seamless experience across all devices, including desktops, tablets, and smartphones. This is crucial for reaching a broader audience.
• Engaging Visuals: High-quality images and graphics were incorporated throughout the site to create a more engaging and inviting atmosphere, helping to connect with potential clients on a personal level.
• Clear Calls to Action: Prominent calls to action were strategically placed throughout the website, encouraging visitors to schedule consultations or reach out for more information, thereby driving conversions.
• SEO Optimization: The new site was designed with search engine optimization (SEO) best practices in mind, improving visibility on search engines and attracting more organic traffic.

The redesign process involved close collaboration between SPINX Digital and Robin M. Green to ensure that the final product accurately represented the firm’s values and met their specific needs.

The redesign of Robin M. Green’s website has led to several significant improvements:

• Increased Client Inquiries: The new website has resulted in a noticeable increase in inquiries from potential clients, indicating that it effectively showcases the firm’s strengths and services.
• Improved User Experience: Feedback from users has shown that the new design is much more engaging and easier to navigate compared to the previous version, enhancing overall satisfaction.
• Enhanced Brand Representation: The redesign successfully conveys Robin M. Green’s identity as a dedicated family law firm, aligning their online presence with their commitment to providing personalized legal services.
• Higher Traffic and Engagement: The website has seen an increase in traffic and user engagement, demonstrating the effectiveness of the redesign in attracting and retaining visitors.

Overall, the transformation of Robin M. Green’s website not only improved its visual appeal but also enhanced its functionality and user experience, ultimately supporting the firm’s business goals and client engagement strategies.

Explore the Robin M. Green Case Study

Case Study 5 – Tacopina Seigel & DeOreo

Tacopina Seigel & DeOreo is a prominent law firm known for representing high-profile clients in complex legal matters. The firm faced challenges with their outdated website, which did not effectively showcase their expertise or cater to their target audience. The old site lacked a modern and professional design, making it difficult for potential clients to navigate and find relevant information about the firm’s services and attorneys.

SPINX Digital undertook a comprehensive redesign of the Tacopina Seigel & DeOreo website, focusing on several key features:

• Modern and Sleek Layout: The new design features a clean and contemporary layout that aligns with the firm’s brand identity, conveying a sense of professionalism and expertise.
• User-Friendly Navigation: The navigation was streamlined to ensure that visitors could easily access important sections, such as practice areas, attorney profiles, and contact information. This intuitive approach enhances the overall user experience.
• Responsive Design: The website was built to be fully responsive, ensuring a seamless experience across all devices, including desktops, tablets, and smartphones. This is crucial for reaching a broader audience and providing a consistent presentation of the firm’s brand.
• Engaging Content: SPINX Digital collaborated with the firm to create compelling and informative content that highlights their successes, case studies, and thought leadership in their practice areas. This content helps to establish Tacopina Seigel & DeOreo as a trusted and reputable legal resource.
• Visually Appealing Elements: High-quality images and graphics were incorporated throughout the site to create a visually appealing and engaging atmosphere, helping to connect with potential clients on a personal level.

The redesign process involved close collaboration between SPINX Digital and Tacopina Seigel & DeOreo to ensure that the final product accurately represented the firm’s brand and met their specific needs.

The redesign of the Tacopina Seigel & DeOreo website has led to several significant improvements:

• Enhanced Brand Representation: The new design successfully conveys the firm’s identity as a prominent and respected legal practice, aligning their online presence with their esteemed reputation in the legal industry.
• Improved User Experience: Feedback from users has shown that the new website is much more engaging and easier to navigate compared to the previous version, enhancing overall satisfaction and engagement.
• Increased Visibility and Credibility: The redesign, coupled with a robust content strategy, has helped to improve the firm’s search engine rankings and establish them as a valuable resource in their practice areas, leading to increased visibility and credibility among potential clients.

The transformation of the Tacopina Seigel & DeOreo website has not only improved its visual appeal but also enhanced its functionality and user experience, ultimately supporting the firm’s business goals and client engagement strategies.

Explore the Tacopina Seigel & DeOreo Case Study

Overview of the Process

Creating a successful law firm website is a journey that involves several key steps, each crucial to delivering a site that meets our clients’ needs and stands out in the competitive legal industry. Here’s a simple look at our design process:

1. Initial Consultation: We start by getting to know your law firm. This includes understanding your practice areas, target clients, and specific needs. We discuss your goals for the website and any features you envision.

2. Research and Planning: Next, we dive into research. This involves looking at your competitors, identifying industry trends, and gathering inspiration. We use this information to draft a plan that aligns with your goals and ensures your website will be effective and engaging.

3. Design and Development: With the plan in place, we move on to designing your website. This phase includes creating wireframes and design mockups to visualize the layout and look of your site. Once the design is approved, we develop the website, adding features like contact forms, case studies, and client testimonials.

4. Review and Testing: Before your site goes live, we thoroughly test it to ensure everything works perfectly. We check for user experience, mobile compatibility, and load times. We also review content to make sure it accurately represents your firm and is free of errors.

5. Launch and Feedback: After testing, we launch your website and monitor its performance. We gather feedback from you and your visitors to make any necessary adjustments. Our goal is to ensure your website not only meets but exceeds your expectations.

6. Ongoing Support and SEO Services: Our commitment to your website doesn’t end with the launch. We offer ongoing support to address any issues and keep your site updated with the latest information and features. Additionally, we provide SEO services to help your site rank higher in search results, attracting more potential clients and enhancing your online visibility.

Client Collaboration

Throughout this process, collaboration with you is key. We start by having in-depth discussions to understand your law firm’s unique needs and objectives. We involve you in every step, from reviewing design mockups to testing the site. Your feedback is essential to ensure that the final product truly reflects your firm’s values and goals. By working closely together, we ensure the end result is a website that not only looks great but also effectively serves your clients and supports your business growth.

Through these case studies, it’s clear how a well-designed website can make a significant difference for law firms. Each project highlights the transformative impact of modern design, user-friendly navigation, and responsive features. From increased client inquiries to improved user engagement and higher search engine rankings, the results speak for themselves. Whether you’re a boutique practice or a large firm, investing in a professionally designed website can enhance your online presence and help you stand out in the competitive legal market.

At SPINX , we create digital solutions for the legal industry, with a strong emphasis on law firm website design . Our team of experts understands the unique challenges law firms face and works closely with clients to design websites that are both visually appealing and highly functional. By blending innovative design with practical features, we help law firms build strong online identities and achieve their business goals.

Want to boost your law firm’s online presence? Contact SPINX Digital today to discover how we can design a website that draws in clients and showcases your firm’s professionalism. Let’s create a site that stands out and achieves your goals. Reach out now for a consultation!

Stephen Moyers

Stephen Moyers has over a decade of experience as a technology consultant and web marketing manager. Since 2010, he has specialized in various technologies, bringing a...

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Title Page Setup

A title page is required for all APA Style papers. There are both student and professional versions of the title page. Students should use the student version of the title page unless their instructor or institution has requested they use the professional version. APA provides a student title page guide (PDF, 199KB) to assist students in creating their title pages.

Student title page

The student title page includes the paper title, author names (the byline), author affiliation, course number and name for which the paper is being submitted, instructor name, assignment due date, and page number, as shown in this example.

Title page setup is covered in the seventh edition APA Style manuals in the Publication Manual Section 2.3 and the Concise Guide Section 1.6

Related handouts

• Student Title Page Guide (PDF, 263KB)
• Student Paper Setup Guide (PDF, 3MB)

Student papers do not include a running head unless requested by the instructor or institution.

Follow the guidelines described next to format each element of the student title page.

Professional title page

The professional title page includes the paper title, author names (the byline), author affiliation(s), author note, running head, and page number, as shown in the following example.

Follow the guidelines described next to format each element of the professional title page.

Longest Lasting Cars: Vehicles Likely To Hit 250,000 Miles, Per New Study

Toyota takes the top 5 slots in the list of longest last cars

iSeeCars.com just released its 2024 Longest Lasting Cars study . This is the 11th year the automotive site has looked at cars with the longest lifespan, and in that time it’s clear modern cars are lasting longer. In fact, they’re getting so durable iSeeCars had to upgrade its definition of a long lasting car from 200,000 to 250,000 miles. Using that figure, the average car has an 8.6 percent chance of hitting a quarter-million miles.

Toyota has owned this list for the past 11 years, so no surprise to see their dominance, taking seven of the top 10 slots (if you include the Lexus GX in the Toyota family). The Toyota Tundra has the highest chance of reaching 250,000 miles, at 36.6 percent. The Toyota Sequoia, 4Runner, Tacoma, and Highlander Hybrid follow in slots two through five, all of them with a better than 25 percent chance of hitting 250,000 miles.

Toyota has the most models on the list, followed by Honda

A total of 10 Toyota/Lexus products give the automaker 30 percent of the top 30 list, with Honda/Acura coming in second place with 7 models. Chevrolet, GMC, and Nissan tie for third place with three models each, followed by Ford and Nissan contributing two models, and Mazda and Ram with one vehicle from their brands. Over half the list (16 slots) is made up of SUVs, followed by 8 trucks, 4 sedans, 1 hatchback, and one minivan.

The new Prius Prime can travel up to 44 miles on electric power before firing up the engine

The prominence of trucks and SUVs illustrates the combination of flexible use and durable character these vehicle types offer. People simply do more with trucks and SUVs, driving up their odometer reading faster than conventional cars. This also means it’s even more impressive for non-utility vehicles like the Toyota Avalon, Camry and Prius, and the Honda Accord and Accord Hybrid, to make this list as sedans, or hatchback in the Prius’ case.

Toyota, Honda, Ram, GMC, Chevrolet, Lexus, and Ford are top 7 brands

From a brand perspective, we again see Toyota and Honda on top, followed by Ram, GMC, Chevrolet, Lexus, and Ford all having an above average chance of hitting 250,000 miles. All of these brands’ sales are dominated by trucks and/or SUVs, helping them rank above average for longest lasting model lines.

Heavy-duty trucks dominate the longest-lasting trucks list

All of the above lists do not include heavy duty trucks, which are engineered for heavy use and a long life. These are often fleet or corporate vehicles that don’t reflect consumer tastes or use. However, iSeeCars included heavy-duty models when ranking the longest lasting trucks list, allowing these models to dominate the top 10 slots. However, Toyota again scores with the non-heavy-duty Tundra and Tacoma making the top 10, and Honda’s Ridgeline slides in behind them in slot 11. The lower half of the list is where the light-duty 1500 trucks (or F-150, in Ford’s case) show up.

This study also ranks the top 20 long-lasting SUVs and top 11 longest lasting sedans, with all models on both lists having a better than average chance of hitting 250,000 miles. See the full study at iSeeCars.com .

• Communities
• Nation / World

This western Wisconsin city is among the 50 best places to live in the country, Money says

If you're looking to move to Wisconsin, the state's most populous cities might come to mind as the best places to live. But don't count out smaller gems scattered across the state: La Crosse was recently named as one of the 50 best places to live in the U.S., according to Money, a personal finance website .

The western Wisconsin city, which sits on the Mississippi River, offers a host of outdoor recreation activities and a bustling arts and culture scene. Both facets were key to landing the city a spot on the list.

The list, which Money had been compiling for more than 30 years, took a more holistic approach this year. Along with weighing numerical factors like affordability, school quality and job market health, the digital magazine researched cities across the country to find places "with a palpable spirit, nurtured and sustained by engaged citizens and receptive public officials," according to its methodology .

La Crosse was the only Wisconsin city named among the top 50 this year, and Money did not select a city from every state.

Here's more on why La Crosse is great place to live and which other cities made the list.

What makes La Crosse a great place to live?

La Crosse's balance of outdoor offerings, nightlife and arts, and strong local economy all make it a great place to live, according to Money.

The city offers plenty of hiking and biking trails, along with boating and fishing excursions on nearby rivers and lakes. In the winter, residents can enjoy the steepest vertical slope in Wisconsin at destination ski resort Mt. La Crosse .

La Crosse is also home to several museums and a particularly bustling art gallery scene. Arts and culture take center stage in its year-round festivals, with the city's IrishFest and Oktoberfest both coming up in the next few months.

For younger residents, La Crosse, which houses three universities, has consistently been named among the most economical college towns in the U.S. The number of college students also makes for robust nightlife, and more than a dozen breweries and wineries are based in or near La Crosse.

Finally, La Crosse is notably more affordable than larger Wisconsin cities. The city enjoys a median home price of about $265,000, while median home prices in the Milwaukee area are north of $400,000 . And with Kwik Trip and Old Style beer headquartered in the city, La Crosse boasts a stable local job market with a 2.2% unemployment rate.

Which other cities made the list?

Several other Midwestern cities made the list alongside La Crosse. Here are some of the best places to live in Wisconsin's neighboring states:

• Ferndale, Michigan
• Kalamazoo, Michigan
• Prairie Crossing, Illinois
• Northfield, Minnesota

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Comparison of arterial spin labeling and dynamic susceptibility contrast perfusion MR imaging in pediatric brain tumors: A systematic review and meta-analysis

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BACKGROUND: Brain tumors are a leading cause of mortality in children. Accurate tumor grading is essential to plan treatment and for prognostication. Perfusion imaging has been shown to correlate well with tumor grade in adults, however there are fewer studies in pediatric patients. Moreover, there is no consensus regarding which MR perfusion technique demonstrates the highest accuracy in the latter population.

PURPOSE: To compare the diagnostic test accuracy of dynamic-susceptibility contrast and arterial spin-labelling, in their ability to differentiate between low-and high-grade pediatric brain tumors at first presentation.

DATA SOURCES: Articles were retrieved from online electronic databases: MEDLINE (Ovid), Web of Science Core Collection and SCOPUS.

STUDY SELECTION: Studies in pediatric patients with a treatment naïve diagnosed brain tumor and imaging including either ASL or DSC or both, together with a histological diagnosis were included. Studies involving adult patient or mixed age populations, studies with incomplete data and those which used dynamic contrast enhanced perfusion were excluded.

DATA ANALYSIS: The sensitivities and specificities obtained from each study were used to calculate the true-positive, true-negative, false-positive, and false-negative count. A case was defined as a histologically proven high-grade tumor. The random-effect model was used to merge statistics. Significance level was set at p < 0.05.

DATA SYNTHESIS: Forest plots showing pairs of sensitivity and specificity, with their 95% confidence intervals, were constructed for each study. The bivariate model was applied in order to account for between-study variability. The SROC plots were constructed from the obtained data-sets. The AUC for the SROC of all studies was estimated to determine the overall diagnostic test accuracy of perfusion MRI, followed by a separate comparison of the SROC of ASL versus DSC studies.

LIMITATIONS: Small and heterogenous sample size.

CONCLUSIONS: The diagnostic accuracy of ASL was found to be comparable and not inferior to DSC, thus its use in the diagnostic assessment of pediatric patients should continue to be supported.

ABBREVIATIONS: ASL = arterial spin labelling, DSC = dynamic susceptibility contrast, DCE = dynamic contrast-enhanced, rCBF = relative cerebral blood flow, rCBV = relative cerebral blood volume, MTT = mean transfer time, TR = repetition time, TE = echo time, SROC = summary receiver operating characteristics, HG= high-grade, LG = low-grade, AUC = area under the curve, PRISMA = Preferred Reporting Items for Systematic Reviews and Meta-Analyses.

The authors declare no conflicts of interest related to the content of this article. The authors received no financial support for the research, authorship and/or publication of this article.

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