hbs case study free

Case collection: Harvard Business Publishing

About Harvard Business Publishing

Headquartered in Boston, Massachusetts, Harvard Business Publishing (HBP) is the leading provider of teaching materials for management education.

HBP was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. HBP's mission is to improve the practice of management in a changing world. This mission influences how they approach what they do and what they believe is important.

With approximately 450 employees, primarily based in Boston, with offices in New York City, India, Singapore, Qatar and the United Kingdom, HBP serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers. HBP has a conventional governance structure comprising a  Board of Directors , an internal  Executive Committee , and Business Unit Directors.

About the collection

The Case Centre distributes a comprehensive range of materials including the complete collection of more than 7,500 Harvard Business School case studies, teaching notes, background notes, case videos, and a selection of software ancillaries.

Also included are:

• Brief Cases that are rigorous and compact with five-eight pages and three-four exhibits
• case studies that are popular for undergraduate-level courses
• executive education cases that provide rich yet efficient learning for managers at every level.

Additional top quality HBP teaching materials available from The Case Centre include:

• articles from the  Harvard Business Review  and other top management journals
• case method books from the Harvard Business School Press
• over 2,000  individual chapters  from popular Harvard Business School Press books
• newsletter articles  from Harvard Management Update, Strategy & Innovation, Negotiation, and Balanced Scorecard Report
• Core Curriculum Readings  that cover the foundational concepts, theories, and frameworks that business students must learn. Authored by faculty at Harvard Business School, each Reading includes a teaching note, related course materials, and exhibit slides. Many include test banks, practice questions, video clips, and Interactive Illustrations to enhance student comprehension of specific topics.

HBP also offer a number of free cases.  Browse here

Collection contact

For any queries related to the Harvard Business Publishing collection, please visit:

Travis Stewart e [email protected]

Browse the full collection Browse prize-winning cases

Available from the case centre.

The HBP collection of over 16,000 cases, and their accompanying instructor materials, software and videos, 7,000 management articles and 2,000 individual book chapters are available from The Case Centre.

See what's available

There are restrictions on the distribution of some items. To see any restrictions login to our site (or register if you've not already done so) and use our online search to find the item you're interested in. Any restrictions will be shown alongside the product.

Materials from Harvard Business Publishing are not available to customers at corporate organisations or at organisations in China.

www.hbsp.harvard.edu/educators

Top ten bestselling cases

Browse the top ten bestselling cases from Harvard Business Publishing in 2023.

Browse the full collection

View all case collections

Learning with cases can be a challenging experience.

Our interactive study guide takes students through the process, providing practical tips, tricks and tools.

Discover more

Register now for Free Access to Case Studies from Harvard and Other Renowned Institutions

Your free harvard business publishing educator account includes.

- Access to over 50,000 learning materials - Latest ideas from Harvard Business Review - Digital access to teaching guides & resources - Simulations with real-world choices and outcomes

Our catalog includes a variety of learning topics such as

• General Management
• Business Ethics
• Finance & Accounting
• Operations Management
• Organizational Behavior
• Information Technology
• Entrepreneurship
• HR Management
• International Business

What are Other Business Educators Saying about Our Collection?

“I can’t imagine a more versatile resource than Harvard Business Publishing - everything from cases, videos to simulations are available. The advantage of teaching with HBP materials is twofold: ease of mind for the faculty and credibility for the students.”

“After 35 years as an academic, I have come to the conclusion that there is a magic in the way Harvard cases are written. Cases go from specific to general, to show students that business situations are amenable to hardheaded analysis that then generalize to larger theoretical insights. The students love it!”

“For almost 25 years, I’ve used HBP’s cases, articles and simulations in my MBA classes. The material is always updated, so that new company stories are featured alongside some of the most classic articles.”

We offer access to learning materials from 50+ partners including:

About the Case Method

Harvard Business School pioneered the case method of teaching in the 1920s as a way of bringing management lessons to life in the classroom. The HBS case method presents real-life situations that executives have faced and asks readers to consider how they would respond. Today the vast majority of HBS classes are built on the case method. Our exhibit, From Inquiry to Action: Harvard Business School & the Case Method , provides an in-depth look at the teaching practice.

Requesting Cases from the Library

Baker Library provides active HBS cases to students currently enrolled in an HBS MBA or doctoral course only.

Baker Library's HBS Archives also maintains a collection of approximately 45,000 retired (inactive) cases available to all users for their research.

Please use the forms below to request cases.

Individuals not currently enrolled in an HBS MBA or Doctoral course may purchase cases from the Harvard Business Review Store . Educators may visit Harvard Business School Publishing for Educators to purchase cases for teaching.

Request Active HBS Cases

Request retired hbs cases, requesting cases (general public).

Educators: Please visit Harvard Business School Publishing for Educators to search for and purchase cases for teaching.

Non-Educators may purchase HBS cases from the Harvard Business Review Store .

Case Studies

Case studies are written by professors at HBS and at renowned business programs worldwide and offer slices of business life, focusing on actual problems and decisions companies face.

Google's Project Oxygen: Do Managers Matter?

Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management...

Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

Bang Si-Hyuk ('Hitman Bang') is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a 'K-pop' band that has found unparalleled success around the globe-a remarkable feat given that most of their songs are in...

Cirque du Soleil

Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500...

GE's Two-Decade Transformation: Jack Welch's Leadership

GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business...

Pinckney Street

Although inexperienced in real estate, Edward Alexander hopes in June 2013 that youthful enthusiasm and an $240,000 in savings and inheritance will help him enter the real estate business. His experience chronicles the process of finding, evaluating, and...

Army Crew Team

The coach of the varsity Army crew team at West Point assembled his top eight rowers into the first crew team and the second tier of rowers into the second team using objective data on individual performance. As the second boat continually beat the first...

Chase Sapphire: Creating a Millennial Cult Brand

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers,...

Trader Joe's

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United...

Amazon.com, 2021

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit...

Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance

Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton's 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton's career as an officer in the British Merchant...

The Tulsa Massacre and the Call for Reparations

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their...

Keurig: A Return to Growth

By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner...

Big Media's Game of Thrones

Podimetrics: Next Steps for Diabetes Care

Podimetrics, a virtual care management company treating adults with acute diabetes, sat at the intersection of medical device technology, digital health, and health services. Its SmartMat had demonstrated that it could help prevent amputations and that...

Revenue Solutions, LLC

Managing Science: Perspectives from Postdocs

Para: Pay Transparency and Gig Drivers' Rights

The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S...

Tesco Business Solutions: Enhancing Employee Experience Through Hyper-Personalization of the Employee Value Proposition

Established in 2004 as a Global Business Services (GBS) hub for Tesco PLC, Tesco Business Solutions (TBS) in Bangalore had grown impressively to more than 2600 employees by April 2023. Spearheaded by Sumit Mitra, CEO of TBS, and supported by Somnath...

Stellar Development Foundation

Blockchain pioneer Stellar Development Foundation partners with cross-border payments provider MoneyGram to connect digital cryptocurrencies with real-world assets.

SuperMonkey: A Pay-Per-Session Gym

Founded in 2014, SuperMonkey is an innovative gym brand that has disrupted the traditional gym membership model with its "pay-per-session, no annual memberships; professional coaches, no sales pitches" approach. Initially, SuperMonkey offered a unique...

Salesperson Job Offer Negotiation (B): Dakota Gatti

This exercise provides students with an engaging two-person negotiation between an employer and a job candidate over the details of a sales role with The Peak, a small but rapidly growing news-media start-up in Canada. The Peak's co-founder and chief...

Salesperson Job Offer Negotiation (A): Brett Chang

Salesperson Job Offer Negotiation

McKinsey & Company: Capitalizing on Lighthouse Factories

The World Economic Forum and the consulting firm McKinsey & Company collaborated with academics to create the concept of lighthouse factories in 2018. The concept represents a vision for manufacturing in the digital age, in which cutting-edge digital...

Bharat Petroleum Corporation Limited: Digitizing Payment Systems

In February 2019, D. K. Ram, the executive director of liquid petroleum gas at Bharat Petroleum Corporation Limited (BPCL), read a newspaper headline in his office in Mumbai. The paper reported that two delivery boys had been killed while returning to a...

Wendy's: A "Frosty" Reception for Dynamic Pricing

In February 2024, Wendy's CEO Kirk Tanner announced that the company planned to test dynamic pricing at select US locations sometime in 2025. However, the company's announcement generated a significant negative public reaction, to such an extent that...

Toyota's Future: Hydrogen- and Battery-Powered Vehicles

Despite the supply chain disruptions caused by the COVID-19 pandemic, Toyota Motor Corporation (Toyota) managed to increase its sales and retain its title as the world's top-selling carmaker for three consecutive years from 2020. However, the gradual...

Balmer Lawrie: Developing and Scaling Up an Effective and Sustainable Mentorship Program

In September 2022, Balmer Lawrie & Co Ltd., a highly diversified Indian public-sector enterprise, was reviewing the outcomes of its mentorship program, which had been launched as a pilot initiative about a year earlier. The company had hired an external...

Gopuff: In Search of Profitable Strategies in the Q-commerce Sector

In March 2023, Gopuff, a player in the quick commerce (Q-commerce) industry, was experiencing intense competition and was also unprofitable. Gopuff's vertical integration model was different than other e-commerce or marketplace companies like Amazon or...

Toters Delivery: Culture Driving Performance

Within a single year, Lebanon experienced multiple adversities, from the economic crisis in October 2019, to the COVID-19 pandemic, to the Port of Beirut explosion on August 4, 2020. Many start-ups had to shut down during this period. This case...

ZS Associates: Research and Development Specialist (HANDOUT 3)

Handout for case UV8564

Private Equity and Infrastructure: Antin's TowerCo Deal (A)

Set in 2012, the case centers on Antin IP, a young private equity firm targeting brownfield infrastructure assets in Europe, and its acquisition of over 2,000 cell towers from French telecommunications company Bouygues Telecom. The case epilogue reviews...

Moral Disengagement in Decision-Making

This technical note describes an important rationalization process called moral disengagement that helps explain why and how people make decisions that stray away from the values they claim to hold. This reading explains what moral disengagement is, how...

Oli: Can Artificial Intelligence Support Personal Well-Being?

Set in March 2024, this case asks students to take the perspective of Oli cofounder and CEO Sathish Gangichetty as he approaches an impact investor for seed funding. Oli is an app that draws on artificial intelligence (AI) to improve users' mental...

Wabanaki Maple: Building for Growth

The case focuses on the required financing for a new building for Wabanaki Maple, founded by Jolene Johnson and located in Tobique, New Brunswick, Canada. Johnson had to prepare financial information in advance of a meeting with an economic development...

Bone Brox: From a Startup to an Established Business

Cofounders of the Berlin-based startup Bone Brox developed a traditional bone broth made from organic, pasture-fed cattle and free-range chickens. Although they had a polarizing product, the founders tapped into the health and awareness trend and managed...

The Renaissance Suzhou Hotel: Turning Crisis into Opportunity

On the morning of November 25, 2021, the general manager of the Renaissance Suzhou Hotel received a call from the administrative committee of a nearby business district informing him that some guests who had stayed at the hotel a few days earlier had...

RSM Canada: Generation Z Post-COVID Work Design

Rhonda Klosler, chief operating officer at RSM Canada (RSM) is chairing a meeting to discuss post-COVID-19 pandemic work design. RSM has recognized that remote work offers employees greater flexibility and work satisfaction, while giving RSM the...

Indus Motors: Inventory Management

Indus Motors was a large automotive dealer and service provider in the state of Kerala (India), with a network of five zonal warehouses and 76 service centres. The company was grappling with inventory management issues, such as excess stock and...

WhatKnot Photography: Value versus Volume

In June 2021, Mumbai-based WhatKnot Wedding Photography faced a critical decision between pursuing high-value celebrity weddings or maintaining their focus on mid-size clients. A potential celebrity wedding contract posed a significant opportunity for...

Haveli Ram to Havells: A Global Giant's Challenge

In March 2023, Havells India Ltd., founded by Haveli Ram Gandhi and later acquired by Qimat Rai Gupta, reported a significant increase in turnover to $2.06 billion from a low of $1.14 billion during the COVID-19 pandemic in March 2020. Despite its...

Sri Sabari Engimech Pvt. Ltd.: Hard Times and Recovery in the Operations and Maintenance Market

Sri Sabari Engimech Private Limited (SSEPL), a firm founded in 2001, provided contract-based staff for the operations and maintenance (O&M) of plant and machinery (P&M), mainly in the petrochemical sector. The founder reaped profits from the first month...

MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery

Ivan and Dan MacKinnon grew up on a farm in Bath, Ontario, where the brothers learned about the importance of farming and local supply chains. In 2014, the brothers put together their farming assets and brewing and engineering skills and launched their...

Growth at Menstrupedia: Battling Social Injustice or Chasing Pure Profits?

When they are posed with two intriguing offers on the fund-raising television show Shark Tank India, the co-founders of Menstrupedia Technologies Pvt. Ltd. (Menstrupedia), Aditi Gupta and Tuhin Paul, are faced with a tough decision. Should they forgo the...

Busy Corner: Launching New Business in Uncertain Times

Phumlaphi Rita Zwane, founder of Busy Corner, a thriving Shisanyama (African barbeque) business in Thembisa, South Africa, faced a pivotal decision amid the COVID-19 pandemic. Motivated by aspirations for business expansion and the pursuit of new...

Building a Training Culture at Montecarlo Limited

Montecarlo Limited (MCL), a 25-year-old infrastructure and construction company in India, had invested in building effective human resources (HR) processes and a better employee experience. While it was unconventional for companies in this industry,...

Matteo Hill at Drawn, Inc. (C)

This case, which concludes the scenario set up in "Matteo Hill at Drawn, Inc. (A)" (UVA-OB-1293) and "Matteo Hill at Drawn, Inc. (B)" (UVA-OB-1459), reveals the outcome of the heated discussion about recently acquired start-up Drawn, Inc., sharing the...

Matteo Hill at Drawn, Inc. (A)

This case uses the context of a recently acquired computer animation start-up, Drawn, Inc., to surface the tension around the differences between team members' backgrounds and their experiences within an organization. When the raw data from a weekly...

A Conceptual Introduction to Customer Lifetime Value

An important metric that plays a pivotal role in marketing is customer lifetime value (CLV). Given the constraint of limited marketing budgets, a company can enhance the return on its marketing investment by strategizing to allocate marketing resources...

Enowa: Powering an Entire Region with 100% Renewables

In August 2023, Jens Madrian considered the final question arising from his presentation to researchers at Stanford on designing a 100 percent renewable energy system for an ambitious development initiative named NEOM, signifying new future, in Saudi...

Copyright Permissions

To obtain copyright permission to share this PDF with your team, purchase one copy per user.

Order for your team and save!

• Business Essentials
• Leadership & Management
• Credential of Leadership, Impact, and Management in Business (CLIMB)
• Entrepreneurship & Innovation
• Digital Transformation
• Finance & Accounting
• Business in Society
• For Organizations
• Support Portal
• Media Coverage
• Founding Donors
• Leadership Team

• Harvard Business School →
• HBS Online →
• Business Insights →

Business Insights

Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.

• Career Development
• Communication
• Decision-Making
• Earning Your MBA
• Negotiation
• News & Events
• Productivity
• Staff Spotlight
• Student Profiles
• Work-Life Balance
• AI Essentials for Business
• Alternative Investments
• Business Analytics
• Business Strategy
• Business and Climate Change
• Creating Brand Value
• Design Thinking and Innovation
• Digital Marketing Strategy
• Disruptive Strategy
• Economics for Managers
• Entrepreneurship Essentials
• Financial Accounting
• Global Business
• Launching Tech Ventures
• Leadership Principles
• Leadership, Ethics, and Corporate Accountability
• Leading Change and Organizational Renewal
• Leading with Finance
• Management Essentials
• Negotiation Mastery
• Organizational Leadership
• Power and Influence for Positive Impact
• Strategy Execution
• Sustainable Business Strategy
• Sustainable Investing
• Winning with Digital Platforms

5 Benefits of Learning Through the Case Study Method

• 28 Nov 2023

While several factors make HBS Online unique —including a global Community and real-world outcomes —active learning through the case study method rises to the top.

In a 2023 City Square Associates survey, 74 percent of HBS Online learners who also took a course from another provider said HBS Online’s case method and real-world examples were better by comparison.

Here’s a primer on the case method, five benefits you could gain, and how to experience it for yourself.

Access your free e-book today.

What Is the Harvard Business School Case Study Method?

The case study method , or case method , is a learning technique in which you’re presented with a real-world business challenge and asked how you’d solve it. After working through it yourself and with peers, you’re told how the scenario played out.

HBS pioneered the case method in 1922. Shortly before, in 1921, the first case was written.

“How do you go into an ambiguous situation and get to the bottom of it?” says HBS Professor Jan Rivkin, former senior associate dean and chair of HBS's master of business administration (MBA) program, in a video about the case method . “That skill—the skill of figuring out a course of inquiry to choose a course of action—that skill is as relevant today as it was in 1921.”

Originally developed for the in-person MBA classroom, HBS Online adapted the case method into an engaging, interactive online learning experience in 2014.

In HBS Online courses , you learn about each case from the business professional who experienced it. After reviewing their videos, you’re prompted to take their perspective and explain how you’d handle their situation.

You then get to read peers’ responses, “star” them, and comment to further the discussion. Afterward, you learn how the professional handled it and their key takeaways.

Learn more about HBS Online's approach to the case method in the video below, and subscribe to our YouTube channel for more.

HBS Online’s adaptation of the case method incorporates the famed HBS “cold call,” in which you’re called on at random to make a decision without time to prepare.

“Learning came to life!” said Sheneka Balogun , chief administration officer and chief of staff at LeMoyne-Owen College, of her experience taking the Credential of Readiness (CORe) program . “The videos from the professors, the interactive cold calls where you were randomly selected to participate, and the case studies that enhanced and often captured the essence of objectives and learning goals were all embedded in each module. This made learning fun, engaging, and student-friendly.”

If you’re considering taking a course that leverages the case study method, here are five benefits you could experience.

5 Benefits of Learning Through Case Studies

1. take new perspectives.

The case method prompts you to consider a scenario from another person’s perspective. To work through the situation and come up with a solution, you must consider their circumstances, limitations, risk tolerance, stakeholders, resources, and potential consequences to assess how to respond.

Taking on new perspectives not only can help you navigate your own challenges but also others’. Putting yourself in someone else’s situation to understand their motivations and needs can go a long way when collaborating with stakeholders.

2. Hone Your Decision-Making Skills

Another skill you can build is the ability to make decisions effectively . The case study method forces you to use limited information to decide how to handle a problem—just like in the real world.

Throughout your career, you’ll need to make difficult decisions with incomplete or imperfect information—and sometimes, you won’t feel qualified to do so. Learning through the case method allows you to practice this skill in a low-stakes environment. When facing a real challenge, you’ll be better prepared to think quickly, collaborate with others, and present and defend your solution.

3. Become More Open-Minded

As you collaborate with peers on responses, it becomes clear that not everyone solves problems the same way. Exposing yourself to various approaches and perspectives can help you become a more open-minded professional.

When you’re part of a diverse group of learners from around the world, your experiences, cultures, and backgrounds contribute to a range of opinions on each case.

On the HBS Online course platform, you’re prompted to view and comment on others’ responses, and discussion is encouraged. This practice of considering others’ perspectives can make you more receptive in your career.

“You’d be surprised at how much you can learn from your peers,” said Ratnaditya Jonnalagadda , a software engineer who took CORe.

In addition to interacting with peers in the course platform, Jonnalagadda was part of the HBS Online Community , where he networked with other professionals and continued discussions sparked by course content.

“You get to understand your peers better, and students share examples of businesses implementing a concept from a module you just learned,” Jonnalagadda said. “It’s a very good way to cement the concepts in one's mind.”

4. Enhance Your Curiosity

One byproduct of taking on different perspectives is that it enables you to picture yourself in various roles, industries, and business functions.

“Each case offers an opportunity for students to see what resonates with them, what excites them, what bores them, which role they could imagine inhabiting in their careers,” says former HBS Dean Nitin Nohria in the Harvard Business Review . “Cases stimulate curiosity about the range of opportunities in the world and the many ways that students can make a difference as leaders.”

Through the case method, you can “try on” roles you may not have considered and feel more prepared to change or advance your career .

5. Build Your Self-Confidence

Finally, learning through the case study method can build your confidence. Each time you assume a business leader’s perspective, aim to solve a new challenge, and express and defend your opinions and decisions to peers, you prepare to do the same in your career.

According to a 2022 City Square Associates survey , 84 percent of HBS Online learners report feeling more confident making business decisions after taking a course.

“Self-confidence is difficult to teach or coach, but the case study method seems to instill it in people,” Nohria says in the Harvard Business Review . “There may well be other ways of learning these meta-skills, such as the repeated experience gained through practice or guidance from a gifted coach. However, under the direction of a masterful teacher, the case method can engage students and help them develop powerful meta-skills like no other form of teaching.”

How to Experience the Case Study Method

If the case method seems like a good fit for your learning style, experience it for yourself by taking an HBS Online course. Offerings span eight subject areas, including:

• Business essentials
• Leadership and management
• Entrepreneurship and innovation
• Digital transformation
• Finance and accounting
• Business in society

No matter which course or credential program you choose, you’ll examine case studies from real business professionals, work through their challenges alongside peers, and gain valuable insights to apply to your career.

Are you interested in discovering how HBS Online can help advance your career? Explore our course catalog and download our free guide —complete with interactive workbook sections—to determine if online learning is right for you and which course to take.

About the Author

• HKS Library & Research Services

Q. How can I get a copy of an HBS (Harvard Business School) case study?

• 1 Academic Integrity
• 1 Alerts & Feeds
• 9 Borrowing
• 6 Business Research
• 1 Campaigns and Elections
• 6 Citation Styles
• 7 Citation Tools
• 3 Copyright & Licensing
• 4 Country Research
• 5 Course Readings
• 14 Data & Statistics
• 13 Databases
• 2 Directories
• 2 Faculty Publications & Testimony
• 1 Faculty Services
• 2 Google Scholar
• 8 Government Documents
• 11 Harvard Libraries (non-HKS)
• 3 Hours and Locations
• 1 Job Search
• 8 Legal Research
• 4 Library Access
• 1 Literature Review
• 1 Mobile Apps
• 3 Multimedia
• 3 Open Access
• 3 Policy Analysis Exercise
• 2 Publishing
• 2 Recommendations
• 1 Research Consultations
• 3 Research Tools
• 1 Scanning & Faxing
• 6 Search Tips
• 3 Second Year Paper
• 1 Study Rooms
• 6 Technology
• 1 Workshops

Answered By: James Capobianco Last Updated: Jun 16, 2023     Views: 3002

HKS Students

Unless provided by a course within Canvas, HBS case studies are only available for purchase. Go to the Harvard Business Publishing Store to purchase HBS cases.

Faculty & Faculty Assistants

To add an HBS case to an HKS course please see the OCM KNet page.

Course instructors can register for an Educator Premium account, which provides free access to HBS cases and teaching notes by clicking on the at Educator Premium Register Now link.

Return to Search and Browse All FAQs

• Harvard Business School →
• Faculty & Research →
• Publications
• Global Research Centers
• Case Development
• Initiatives & Projects

Research Services

• Seminars & Conferences

Case Services

• Case Research & Writing Group
• Research Computing Services
• Research Staff Services
• Case Services →

Case Services is part of the Division of Research and Faculty Development (DRFD). The team offers a full complement of support services to assist faculty in producing and disseminating high-quality HBS cases and other course material. Case Services also works with faculty to maintain records of their research papers and publications as well as provide a wide audience of educators and practitioners around the globe access to their research.

The team committed to providing faculty with high-quality customer service and timely turnaround. They review course material for copyright compliance, reaching out to copyright holders for permission to use their material. They also verify that course material is accompanied by appropriate releases. Case Services works with faculty and their research partners to formalize nondisclosure and confidentiality agreements, ensuring the confidentiality of information entrusted to HBS faculty during their case development and other research.

Experienced editors are available to faculty for either copyediting or developmental editing. Case Services also provides training and support in the use of the HBS case template, a user-friendly tool to aid in the production of course material that is both consistent and professional in appearance. In addition, the Case Research & Writing Group coordinates case leads provided by the School’s research centers and other sources by regularly circulating a case leads newsletter to faculty.

The HBS Directors of Research is a body comprised of HBS faculty who are responsible for the research policies of the School. Case Services communicates those policies to case writers and provides support to the faculty in interpreting and applying the policies to their work.

Located in Chase Hall, Case Services is within easy walking distance to all campus facilities. Although many of its business transactions are conducted electronically for the convenience of customers, its location provides quick access for faculty and their support staff who wish to interact with the staff on a more personal basis.

Working at the Case Services Center

The Case Services staff is comprised of individuals experienced in delivering high-touch, high-quality customer support in an atmosphere dominated by tight deadlines. They support one another in their work with a common goal of leveraging the time spent by faculty on the clerical and administrative aspects of their research output. The result is a friendly and supportive environment.

• Browse All Articles
• Newsletter Sign-Up

Tennessee →

• 17 Sep 2024
• Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated. In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success? Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, "Uncle Nearest: Creating a Legacy."

• Markets Data
• Equities Screener
• Sectors & Industries

Company Announcements

• Director Dealings
• World Markets

Harvard Business School examines DBS' AI strategy and implementation in its first case study focusing on AI in an Asian bank

Feng Zhu , HBS Professor of Business Administration, the case highlights the bank's use of AI and takeaways for companies navigating technological change

SINGAPORE , Sept. 16, 2024 /PRNewswire/ -- Harvard Business School (HBS) has published a case study on DBS' strategy towards Artificial Intelligence (AI), highlighting the bank's use of AI. Developed over the course of eight months, the case is the first relating to AI that HBS has done on an Asian bank, and the first for a Singaporean company.

Authored by Professor Feng Zhu, MBA Class of 1958 Professor of Business Administration at HBS and Co-Chair of the Harvard Business Analytics Program, the case maps the bank's strategy and implementation as it industrialised its use of AI since 2014 to unlock business value, as well as how DBS is now approaching Generative AI.

Professor Zhu has authored over 80 articles, cases, and notes in prestigious practitioner and academic journals, including the Harvard Business Review , American Economic Review, and Management Science. His research has also won international awards, such as the Inaugural Practical Impacts Award from the INFORMS Information Systems Society , which recognises business school academics with outstanding leadership and sustained industry impact through their research.

Professor Zhu said, "The case study on DBS illustrates how AI technologies can potentially transform traditional industries, such as financial services, while driving value creation. By integrating AI into core processes, companies can unlock new potential for customer-centricity and operational excellence."

DBS has scaled the use of AI across all parts of the bank, embedding the technology into use cases to enhance customer experience and boost employee productivity. For instance, DBS leverages AI to generate hyperpersonalised nudges to enable customers to make better investment and financial planning decisions, provide relationship managers with deeper insights to better engage their customers, and develop tailored career and upskilling roadmaps to help every employee build long-term careers with the bank.

Piyush Gupta , said, "AI is shaping up to be an absolute game changer in the way we live and work. DBS has been working with AI for over a decade now, and in recent years, we've managed to industrialise the use of AI across the bank. We today deploy over 800 AI models across 350 use cases, and expect the measured economic impact of these to exceed SGD 1 billion in 2025, after sequential doubling in the last few years. More importantly, the infrastructure and governance framework we established during our AI journey have put us in good stead to unlock the potential of Generative AI while managing its emergent risks."

The case will be taught in the HBS Master of Business Administration (MBA) Program, the Senior Executive Leadership Program – China , as well as executive education courses relating to AI and digital transformation.

In 2023, DBS was ranked #1 for AI Strategy Leadership in the Global Evident AI Index, an independent benchmark which ranks 50 of the largest financial institutions in North America , Europe and the Asia-Pacific based on their approach towards AI readiness. Overall, DBS ranked #10, and was the only Asian bank to be in the Index's Top 10. In 2024, Celent, a leading global research firm focused on technology for financial institutions, recognised DBS with a Global Model Bank Award for AI Industrialisation.

The case study can be accessed at:  https://www.hbs.edu/faculty/Pages/item.aspx?num=66332

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore , DBS is in the three key Asian axes of growth: Greater China , Southeast Asia and South Asia . The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named " World's Best Bank " by Global Finance, " World's Best Bank " by Euromoney and " Global Bank of the Year " by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named " World's Best Digital Bank " by Euromoney and the world's " Most Innovative in Digital Banking " by The Banker. In addition, DBS has been accorded the " Safest Bank in Asia " award by Global Finance for 15 consecutive years from 2009 to 2023.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia , DBS understands the intricacies of doing business in the region's most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation , the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit  www.dbs.com .

SOURCE DBS BANK LTD

• Entertainment

Harvard Business School examines DBS' AI strategy and implementation in its first case study focusing on AI in an Asian bank

Authored by Feng Zhu , HBS Professor of Business Administration, the case highlights the bank's use of AI and takeaways for companies navigating technological change

SINGAPORE , Sept. 16, 2024 /PRNewswire/ -- Harvard Business School (HBS) has published a case study on DBS' strategy towards Artificial Intelligence (AI), highlighting the bank's use of AI. Developed over the course of eight months, the case is the first relating to AI that HBS has done on an Asian bank, and the first for a Singaporean company.

Authored by Professor Feng Zhu, MBA Class of 1958 Professor of Business Administration at HBS and Co-Chair of the Harvard Business Analytics Program, the case maps the bank's strategy and implementation as it industrialised its use of AI since 2014 to unlock business value, as well as how DBS is now approaching Generative AI.

Professor Zhu has authored over 80 articles, cases, and notes in prestigious practitioner and academic journals, including the Harvard Business Review, American Economic Review, and Management Science. His research has also won international awards, such as the Inaugural Practical Impacts Award from the INFORMS Information Systems Society, which recognises business school academics with outstanding leadership and sustained industry impact through their research.

Professor Zhu said, "The case study on DBS illustrates how AI technologies can potentially transform traditional industries, such as financial services, while driving value creation. By integrating AI into core processes, companies can unlock new potential for customer-centricity and operational excellence."

DBS has scaled the use of AI across all parts of the bank, embedding the technology into use cases to enhance customer experience and boost employee productivity. For instance, DBS leverages AI to generate hyperpersonalised nudges to enable customers to make better investment and financial planning decisions, provide relationship managers with deeper insights to better engage their customers, and develop tailored career and upskilling roadmaps to help every employee build long-term careers with the bank.

DBS CEO, Piyush Gupta , said, "AI is shaping up to be an absolute game changer in the way we live and work. DBS has been working with AI for over a decade now, and in recent years, we've managed to industrialise the use of AI across the bank. We today deploy over 800 AI models across 350 use cases, and expect the measured economic impact of these to exceed SGD 1 billion in 2025, after sequential doubling in the last few years. More importantly, the infrastructure and governance framework we established during our AI journey have put us in good stead to unlock the potential of Generative AI while managing its emergent risks."

The case will be taught in the HBS Master of Business Administration (MBA) Program, the Senior Executive Leadership Program – China , as well as executive education courses relating to AI and digital transformation.

In 2023, DBS was ranked #1 for AI Strategy Leadership in the Global Evident AI Index, an independent benchmark which ranks 50 of the largest financial institutions in North America , Europe and the Asia-Pacific based on their approach towards AI readiness. Overall, DBS ranked #10, and was the only Asian bank to be in the Index's Top 10. In 2024, Celent, a leading global research firm focused on technology for financial institutions, recognised DBS with a Global Model Bank Award for AI Industrialisation.

The case study can be accessed at:  https://www.hbs.edu/faculty/Pages/item.aspx?num=66332

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore , DBS is in the three key Asian axes of growth: Greater China , Southeast Asia and South Asia . The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named " World's Best Bank " by Global Finance, " World's Best Bank " by Euromoney and " Global Bank of the Year " by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named " World's Best Digital Bank " by Euromoney and the world's " Most Innovative in Digital Banking " by The Banker. In addition, DBS has been accorded the " Safest Bank in Asia " award by Global Finance for 15 consecutive years from 2009 to 2023.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia , DBS understands the intricacies of doing business in the region's most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit  www.dbs.com .

Become a member today, It's free!

Remember me

Send my password

Harvard business school examines dbs' ai strategy and implementation in its first case study focusing on ai in an asian bank.

Authored by Feng Zhu , HBS Professor of Business Administration, the case highlights the bank's use of AI and takeaways for companies navigating technological change

SINGAPORE , Sept. 16, 2024 /PRNewswire/ -- Harvard Business School (HBS) has published a case study on DBS' strategy towards Artificial Intelligence (AI), highlighting the bank's use of AI. Developed over the course of eight months, the case is the first relating to AI that HBS has done on an Asian bank, and the first for a Singaporean company.

Authored by Professor Feng Zhu, MBA Class of 1958 Professor of Business Administration at HBS and Co-Chair of the Harvard Business Analytics Program, the case maps the bank's strategy and implementation as it industrialised its use of AI since 2014 to unlock business value, as well as how DBS is now approaching Generative AI.

Professor Zhu has authored over 80 articles, cases, and notes in prestigious practitioner and academic journals, including the Harvard Business Review, American Economic Review, and Management Science. His research has also won international awards, such as the Inaugural Practical Impacts Award from the INFORMS Information Systems Society, which recognises business school academics with outstanding leadership and sustained industry impact through their research.

Professor Zhu said, "The case study on DBS illustrates how AI technologies can potentially transform traditional industries, such as financial services, while driving value creation. By integrating AI into core processes, companies can unlock new potential for customer-centricity and operational excellence."

DBS has scaled the use of AI across all parts of the bank, embedding the technology into use cases to enhance customer experience and boost employee productivity. For instance, DBS leverages AI to generate hyperpersonalised nudges to enable customers to make better investment and financial planning decisions, provide relationship managers with deeper insights to better engage their customers, and develop tailored career and upskilling roadmaps to help every employee build long-term careers with the bank.

DBS CEO, Piyush Gupta , said, "AI is shaping up to be an absolute game changer in the way we live and work. DBS has been working with AI for over a decade now, and in recent years, we've managed to industrialise the use of AI across the bank. We today deploy over 800 AI models across 350 use cases, and expect the measured economic impact of these to exceed SGD 1 billion in 2025, after sequential doubling in the last few years. More importantly, the infrastructure and governance framework we established during our AI journey have put us in good stead to unlock the potential of Generative AI while managing its emergent risks."

The case will be taught in the HBS Master of Business Administration (MBA) Program, the Senior Executive Leadership Program – China , as well as executive education courses relating to AI and digital transformation.

In 2023, DBS was ranked #1 for AI Strategy Leadership in the Global Evident AI Index, an independent benchmark which ranks 50 of the largest financial institutions in North America , Europe and the Asia-Pacific based on their approach towards AI readiness. Overall, DBS ranked #10, and was the only Asian bank to be in the Index's Top 10. In 2024, Celent, a leading global research firm focused on technology for financial institutions, recognised DBS with a Global Model Bank Award for AI Industrialisation.

The case study can be accessed at: https://www.hbs.edu/faculty/Pages/item.aspx?num=66332

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore , DBS is in the three key Asian axes of growth: Greater China , Southeast Asia and South Asia . The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named " World's Best Bank " by Global Finance, " World's Best Bank " by Euromoney and " Global Bank of the Year " by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named " World's Best Digital Bank " by Euromoney and the world's " Most Innovative in Digital Banking " by The Banker. In addition, DBS has been accorded the " Safest Bank in Asia " award by Global Finance for 15 consecutive years from 2009 to 2023.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia , DBS understands the intricacies of doing business in the region's most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com .

SOURCE DBS BANK LTD

Related News

@ the bell: the tsx back to hitting record highs, @ the bell: tsx rally loses steam as u.s. fed cuts rates, @ the bell: the tsx keeps hitting record highs, but can it last, recent u.s. press releases, tortoise capital to rename ecofin global water esg fund and ecofin sustainable and social impact..., outset medical, inc. class action alert: wolf haldenstein adler freeman & herz llp reminds..., choiceone bank receives mcdc 2023 lender of the year award, featured news links, mining player sells off promising project for millions – here's where the cash is headed, envirogold global announces appointment of chief operating officer.

Get the latest news and updates from Stockhouse on social media

Follow STOCKHOUSE Today