how much does it cost to create a business plan

How Much Does a Business Plan Cost?

A complete business plan helps you to identify your business goals and how you plan on reaching them. Whether you are a new business owner or an experienced entrepreneur, writing a comprehensive business plan can help you start, grow, and/or attract investors to fund your business.  

How Much Does It Cost to Write a Business Plan ?

Business plan pricing depends on what route you take to create it. However, there are a few essential elements that are common to all business plans:

• Executive Summary
• Business Description
• Market Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Strategy
• Operations Plan
• Management Team
• Financial Plan

There are several ways to approach writing a successful business plan, but the cost of each way varies widely. The cost of a business plan can be a significant investment, but it’s an essential tool for any business. Below we provide some tips for what to consider and the costs for the various methods of completing your own business plan.  

Considerations When Writing Your Own Business Plans

There are several things to consider when writing your own plan. Depending on whether you’re in need of funding and how much, the costs for your business plan will be different.

Take into account:

• How long will your business plan be?
• How many hours does it take to complete the business plan?
• What kind of language is used in the business plan?
• Who will use the business plan?
• Who will fund your business?
• How much are you looking to raise or if you need funding at all?

According to our business consultants’ surveys of investor requirements, a 15- to 25-page business plan is the ideal length. Adding more pages may cause your time-constrained investor to skim portions of the plan, even if they are interested, which might result in important information being overlooked. However, fewer pages may lead potential investors to believe that the firm has not been thoroughly thought out or simply doesn’t have enough information for them to make an investment decision.  

Business Plan Template Costs

There are a variety of business plan templates online that you can purchase for a one-time fee. These templates range in price but usually start at around $100. Remember, a bargain business plan template may not include all the information that you need, so it’s important to understand what is included with the template you purchase.

Many of these templates also come with instructions to help you fill in the template and make changes as needed. However, if there is something you want to be changed on the template, it may take time and money to have it done.

Be sure to do your research and find the right template for your business. The wrong template could set you back even further and change the face of your business entirely. If you purchase a professional business plan template, make sure it’s from a reputable business plan company with business plan writing skills   in a variety of industries.

The business plan template should be easily editable and customized for your specific business needs and industry trends.

If you do not want to pay for a template, there are companies that will charge by the page and some that offer free resources . However, these templates may not have been professional business plans written for your exact type of business.  

Experienced Consultants & Business Plan Writers Cost

Hiring a business plan writer or professional writing service will help you get a comprehensive business plan written just for your business. A professional business plan consultant will help you identify your goals and how your company will reach these goals. A business plan consultant fee usually costs more but can be worth it if you do not have the time or resources to complete the business plan yourself.

A business plan writer can be found through online directories, but be sure to do your research prior to engaging in business with them. Be sure to ask for references and read reviews before hiring a business plan writing service.

If you choose to hire a business plan consultant, the complexity and length of the plan will determine how much is a business plan. Generally, a consulting firm or private consultants charge between $1,000 and $5,000 to have a comprehensive business plan written . However, a lengthy and complex plan can easily start at a few thousand dollars and stretch into the tens of thousands of dollars based on the needs of the business.

Some experienced business plan writing services also offer package deals that include additional services, such as market research, a marketing plan, and realistic financial projections.

Business Plan Software Costs

There are business plan software applications that can be used for free or have a monthly subscription cost, which may work better for your needs depending on what you need in a business plan. These apps provide templates and make writing a business plan and business planning easier. They help organize the information you enter into the app and will sometimes offer advice on how to do things like financial projections for your business plan .

The information that you put into the application can be used for several different types of business plan needs. These apps are great for startups and small businesses looking to raise capital or secure funding.

Each app or software varies in what it offers. Some are more customizable than others, some have more options for presenting your business plan, and some even offer investment opportunities. With just your business idea, the business planning software can help you write your own business plan quickly and easily. 

Write Your Own Business Plan from Scratch

If you do not want to purchase a template or use software, the easiest and most cost-effective way is to write a business plan from scratch. This route takes time and effort to complete but can be done by anyone willing to put in the work.

When writing your business plan documents, remember that they should be as detailed as possible. This document is your guide to starting and running your business. The more complete it is, the better off you’ll be.

There are a variety of free resources available online to help you write a business plan, including articles, templates, and even video courses.

When writing a business plan from scratch, it’s important to consider all of your business aspects. This includes your business concept or business model , management, production, market research , sales strategies , customer service, operations, human resources, financial projections , and more.

Try to be as thorough as possible when writing the plan. While the task may seem daunting at first, you’ll find that putting together a business plan is not so bad once you get started. After all, if you can dream it, you can write it.

The cost of writing a b usiness plan is dependent on the purpose, type, and length of the business plan. The amount of time it takes to complete a  business plan , the language used, and who will be using the document also play a factor in the cost. You can find templates for a one-time fee or pay by the page, hire a business plan writing service or a business plan writer , contact a consulting firm , or use software/apps to create your business plan. Whichever option you choose, make sure you do your research, conduct an in-depth business plan review, and find the best resource to meet the goals for your business.  

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How to Write a Business Plan, Step by Step

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What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

LLC Formation

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

How Much Does A Business Plan Writing Cost?

If you’re considering finding financing for your next business venture, a business plan is a crucial part of the application process. It will show potential lenders that you’ve done all the research and planning needed to make sure it’s successful, so they can rest assured knowing their investment in this new venture has good odds of turning into gold!

A business plan will cost you an average of $2,500, depending on the size of your company and the industry you’re in.  If you plan on writing your own business plan, there is software that can assist you for $20/month up to $300/month, depending on the software features and the amount of assistance you need.

You can choose to use a business plan writer that will cost you anywhere from $1,000 to $3,000 depending on their expertise and how in-depth you need your business plan to be.

Another option is to use a consultant company to create your business plan. The price for this will be from $5,000 to $15,000, depending on how many layers your organization will have and the amount of groundwork required to execute your plan.

Average Cost of Business Plan Consultants

How Much Does Business Software Cost?

There is a couple of free business plan software that makes it easy to write a business plan. However, while this tool is quite detailed and has the instructions on how to fill out the plans, they are quite basic in design.

If you want a business plan software that has a professionally designed layout and color charts for financials, you can buy the software. Many business plan software packages include teaching components and several template pages in case you get stuck on a section. The package may also include features that calculate growth and sales projections based on real figures. A business plan software such as Palo Alto Software offers a variety of features and offers a monthly fee of $20 per month.

This software allows you to write over 500 sample business plans and over 9,000 industry profiles that to support your plan. The software not only helps compile data, research, and write the actual business plans; they also offer a dashboard for monitoring your business health. You can also track financial data, along with your sales goals and budget, so that you can make the necessary adjustments.

Should You Write It Yourself? 

The cheapest way to get a business plan is to compose it yourself. Maybe you think you don’t need a consultant or software for writing a business plan. If you are looking to seek a capital investment of less than $200,000, you may want to consider writing the business plan yourself after reading some books or taking a class, or getting coaching from someone who has written successful business plans.

You should consider taking a business planning class through Small Business Association (SBA) or SCORE. Even if you decide not to write your own plan, you can get a much better idea of what you want out of a business plan and what to expect.

One of the most important jobs of an entrepreneur is time management and performing the task they are best skilled for. Many businesses decide to use software or hire a consultant to do their business plans, mostly because they can’t afford the learning curve to be able to create an in-depth business plan that will meet the needs of investors or lenders.

Some of the reasons to consider hiring a business plan consultant include:

• Business planning is completed much faster with a professional who knows the process. Every entrepreneur’s intention is to get plans completed, but several months later, they still haven’t done the work. Business planning work should be a high priority, but it’s quite difficult to get to it when you have a more pressing matter at hand. The sooner you complete the plan, the sooner you can start getting funds for your business. Overall, the price of hiring a consultant may be small.
• With a professional business plan consultant, your project will be completed in a way investors and lenders will respect. Business consultants understand how finance people look at plans and what they would love to see and what to play down to get the funding your business needs.
• Business consultants offer objectivity that will allow for unbiased projections and expectations for your business. They will be much more objective in the process, which will less likely make it that your business will have problems after receiving funding.

However, if you are looking to keep start-up costs as low as possible and ready to do some of the initial leg work, you can opt for a business plan software. The reason to use a business plan software include:

• Well-made business plan software can use the raw substance of your ideas and organize them into a standard plan template.
• Business software offers the ability to customize the appearance of your plan and use terms particular to your business.
• Business plan software breaks down highly complex processes in steps that are easy to understand.
• The software can do a better job at protecting your data than you would on your own because most business software has a cybersecurity firm that manages all of their client’s data.

All the options listed above are good, but if you are trying to decide on the best, you have to determine your need for the business plan and the amount you can afford to spend on the plan. Of course, you don’t have to choose just one of these options.

Why Use A Writing Service?

There are many reasons why people decide to outsource their business plan to a writing company or consultant, including lack of time or writing skills. 

It can also be a way to help your company get started the right way by getting the knowledge and insight from someone that has been in business for years.

If you are unsure what path is right for you, the following information will be sure to help! We will explore what goes into a business plan and how much it costs to create one. Let’s get started!

If your business plan looks as if it is going to be more complex, you may want to hire a business consultant professional consultant to do the job for you. The business consultants will be able to ask you questions about your business and guide your thinking so that you can create a comprehensive and well-detailed business plan that best meets your needs.

For instance, Ground Floor Partners, professional business growth consultants, quote their charges for business consultancies as ranging from $5,000 to $20,000, depending on the complexity of the business project.

These figures are usually based on their hourly rate, and some other special services may be included. Companies like Thumbtack also match entrepreneurs with business plan professionals, and the average rate for a business plan consultancy service ranges from $70 to $120 per hour. They will not only write the business plans but also review plans and make recommendations based on the completed work.

Software That Helps Write a Business Plan

There are also many apps and software that can assist you with writing a business plan on your own. Apps such as Business Plan Pro For Windows can help you write professional business plans for low monthly charges!

These apps will run you anywhere from $20 per month to $300 per month.  

The cost of the app will largely depend on the level of assistance you need and the software features. Apps can be a great way to help you create an effective business plan without needing to hire a professional, but they’re not 100% done for you.

Apps have disadvantages as well. One drawback is that you have to sign up for a subscription most of the time, which isn’t necessarily saving you much more than just hiring someone to create your business plan.

Another is that some apps are restricted by geographical location or do not offer free trials for their products.   

Also, if you are looking for detailed guidance with your business plan creation, then you might be better off hiring a professional service.

If you’re unsure of your future goals and aren’t sure how you want to operate your business yet, then hiring a professional may be in your best interest.

There are also many other benefits to hiring a professional, such as having someone that can hold you accountable for your goals, writing a clear and concise plan, and seeing the bigger picture.

Why Do I Need A Business Plan?

A business plan lays out the foundation of a company and acts as a road map for its future. Businesses often develop a general or high-level business plan early on during their start-up phase.

They may also create more detailed plans that include supplemental information such as marketing strategies and sales forecasts depending on how funding is needed and the stage of company growth.

To effectively plan for the future of a business, companies typically research their market and competitors while identifying objectives and goals.

A company may also use past performance to determine industry trends. The information collected is then formulated into a practical blueprint for growth that can be used to make informed decisions in day-to-day operations and long-term strategies.

Now that you know how you want to create a business plan, let’s discuss what you can use a business plan for. A business plan can be used in many different ways by different people.

One of the most common uses is when trying to apply for a loan, but that’s not all a business plan can come in handy for. Business plans are also good to have when seeking out new clients. It shows them how much time and effort you have put into your business and how successful you hope it will become.

When To Write A Business Plan

If you are thinking of starting a new business or if you are going to be applying for a business loan, an excellent place to start would be the creation of a business plan.

If you are applying for a loan, you must have a solid business plan according to the bank’s requirements.

Most banks require that any new business have access to at least three years of financial information to establish credit.

Once you have established this track record, you will be able to take out loans and venture capital when starting new businesses or expanding your company.

It is also essential to have a business plan if you want to go into business with somebody.

You can draft a partnership agreement that may include future plans for the business or salary for each business owner. A business plan should also be a requirement if you are looking to expand your company overseas.

You can use your business plan to attract investors overseas and provide them with information about what they will be gaining from the deal. This plan will also give you a route to follow to turn your business dream into a reality.

Types of Business Plans

There are different types of business plans that you can draft depending on the goal you want to achieve.

A business plan will typically be broken down into two or three different types: a startup plan, a long-term strategic plan, and a marketing plan. Here is one way to break them down:

Startup Plan

The first plan that a new business will draft. This plan is a high-level overview of a company and how it intends to run.

This type of plan may include details about your objectives, goals, significant milestones, sources of funding for the business, and your marketing strategy.

This type can be created by the individual founder(s) or outsourced to a business plan writing service to draft the plan for you.

Long-Term Strategic Plan

In this case, companies need to have a solid foundation to work from.

This plan is more detailed than the startup plan and will usually be created by a consulting firm. 

It focuses on how a company can grow and what it needs to do to meet its objectives.

This type of plan will often outline deadlines, budgets, product or service roll-out strategies, staffing levels required for each department, and revenue projections.

Marketing Plan

The marketing plan is more of a supplemental document that is used to complement the business plan.

Companies typically use this type of document when looking for funding or trying to sell their product/service.

This document will often include market trends, sales strategies, advertising and promotions plans, pricing strategies, and marketing campaigns.

Depending on the types of funding being sought out, a company may decide a consultant or professional writing service is their best option to have a better chance at securing funding.

What Should Be In My Business Plan?

If you are wondering what should be in a business plan, several components make one complete.  We will outline what elements your business plan will need to contain to be a complete and actionable plan.

Executive Summary

The first thing that is included in your business plan is the executive summary. This part of your business plan serves as its introductory statement, so you want it to be catchy enough for someone to read on.

One effective technique for an executive summary is using a customer story or success story.  This helps establish yourself as more credible because investors like companies that have proven success.

Product Or Service

This is probably the most important and most time-consuming aspect of your business plan. You need to demonstrate that you have a product or service that people will actually want and pay for.   

If your product or service does not solve a problem, no one will use it. Make sure you list what problems your company solves clearly and concisely so potential investors know exactly why they should do business with you.

Market Analysis & Financial Plan

Next, you will go into more detail on how much money you will make off of this venture within the next few years.  You must put together both an income statement and a cash flow projection for this portion of your business plan.   

In addition to the financial plan, you should also include how much money you need to start and run your business for a certain amount of time.   

Capacity And Order Quantities

This heading will discuss the number of units that can be produced or supplied by your factory or other sources, as well as the number of customers you can serve.   

By going into detail about your capacity and order quantities, potential investors and buyers will be able to know what type of revenue they could potentially expect from your company in a given amount of time.

The next aspect that should be included in your business plan is an effective marketing strategy. Your marketing plan is essentially your sales strategy, so this section needs to be strong for you to get the amount of revenue you want out of your business venture.   

You should also include information like how much money you will spend on marketing tools and where that money will come from.  

Physical Location And Facilities

This section will discuss what type of physical location or facilities your company will need to operate effectively and how much it will cost you.

If you do not have the necessary space or facilities for running your business already, you will need to explore options like buying or leasing commercial office space.

Management Team

The next aspect of your business plan is an overview of how capable your team is. If you are new to running a business or lack depth in certain areas, it may be wise to hire a management team. If this is the case, make sure to include what types of skills your managers have.

Financial Responsibility

This part will give a quick rundown on who is responsible for all of your finances and how you plan on dividing responsibilities between yourself and your employees.  

Be as transparent as possible and show how much everyone is expected to contribute financially to the venture.   

The next part of your business plan discusses the long-term goals or benefits you expect this business will bring you and your partners.  

Do not forget to include your vision of where your company will be in five years, as well as how it will positively affect your life. 

Start Your Dream Business

As you can see, creating a business plan does not have to be complicated or expensive. You may use an app, website, or consulting company to create your plan and do not need to do everything yourself.

However, if you are looking for the best results, it is wise that you hire either a business plan writer or consulting company. They have the experience and knowledge needed to create a professional and successful business plan.

In addition, they will be able to create a well-organized and complete plan while you work on building your dream company!

Brent McOlson is not your typical small business owner. He's a seasoned entrepreneur and a true maestro in the intricate world of business operations. With a remarkable career spanning over two decades, Brent has amassed a treasure trove of experience and expertise that has been instrumental in the success... Read More

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How Much Do Business Plan Writers Cost?

When you’re starting or growing a business, it’s important to have a clear plan in place. Writing a business plan can help you outline your goals and sales strategies, and it can be a valuable tool when seeking funding from potential investors such as venture capitalists or a bank loan. 

If you don’t have time to write your own business plan, or if you need help getting started, professional business plan writing services can be a great option. But, how much do these services cost? And is it worth the investment? Let’s take a closer look.

How Much Should I Pay For a Business Plan Writing Service?

Professional business plan writers and consultants generally charge between $2,000 and $25,000. However, the cost largely depends on the required quality of your plan, the complexity of your business plan, and the length of the document. Professional business plans for very small companies may only require a few thousand dollars to be written, while more complex business plans for larger, growing companies can easily cost over ten thousand dollars.

There are also private consultants who will write or edit your business plan on an hourly fee basis. Fees can range from $50 to $300 per hour or more, depending on the consultant and the complexity of your business plan.

Whoever you choose to get started with your business plan, be sure to consider what’s included in your service. At the very least, you should expect:

• Comprehensive business plan including an executive summary, market analysis, marketing plan, financial plan with 3-5 years of financial projections, and other essential components required by potential investors
• Customization based on your business model and specific to your business needs
• Well-researched business plan based on relevant industry information and a thorough competitive analysis

There are several companies out there that offer complete business plan writing services. However, the quality of their work can vary dramatically. If you’re considering hiring outside help to write your business plan, choose carefully.

It’s important to remember that you get what you pay for when it comes to these types of services. If you go with a cheap plan writer, you run the risk of ending up with a low-quality business plan. If your business plan isn’t strong and professional-looking, it may be harder for you to get funding or attract investors.

Looking for a Business Plan Writer?

You’ve come to the right place!  Since Growthink was founded in 1999, we have provided business plan writing services for thousands of clients including startups, small business owners, nonprofit organizations and mid to large-sized companies. 

We understand that writing a business plan can be a time-consuming process for many entrepreneurs.  Hiring a business plan writer will allow you to quickly and expertly create a custom business plan.

 Expert Team of Business Plan Writers

 Fully Customized Business Plans

 Market & Competitor Research

 Complete Financial Projections

 Strategic Consulting For Growth & Funding

Get Started Now!

Call us at (800) 216-3710 or complete the form below and one of our business plan writers will reach out to you to schedule a time to speak about your business plan needs.

You can learn more about our business plan consulting services here

What Factors Impact Business Plan Pricing?

Some things that impact business planning services pricing include:

• Length – Longer, more complex business plans will cost more than shorter business plans.
• Company Size – A business plan for a large or complicated company can be more expensive to write.
• Level of Expertise – Smaller companies may opt to hire less experienced writers who charge lower prices, while larger, well-established companies choose to work with high-quality professionals who charge higher rates. You can’t expect a less experienced writer to help you achieve your goals (funding, growth) for your business plan.
• Turnaround Time – Generally, shorter turnaround times mean increased prices. Typically it will take 3-4 weeks to write a quality business plan.
• Additional Services – Some companies offer additional services, such as business plan presentation and pitch deck editing and support. These can cost extra.

To really get your business off the ground, it’s important to have a business plan in place that has been written by someone with the expertise to put together a successful business plan. A professional business plan consultant is an excellent investment for increasing your chances of securing the funds you need to start and/or grow your business. However, it’s important to do your research and choose carefully when you’re ready to hire.

Who Can I Hire To Write My Business Plan?

When choosing a business plan writer or consulting firm, it’s important to look for a company with significant business experience and proven expertise in business plan development. Look for companies that have been around for at least five years and do business plan writing on a regular basis. They should also be able to provide references from other companies that they’ve worked with.

A Business Plan Writing Company or Consultant

When hiring a business plan writing service , you’ll have two primary options. You can opt to work with a single writer or a dedicated team of experts who will be responsible for the entire project. The price of the service may vary depending on which option you choose.

A business plan writer typically costs less than an entire team, but it’s important to keep in mind that you may have less control over the outcome. The upside is that your business plan will be written by an expert with a deep understanding of the writing process.

When choosing this route, you should ask for references and examples of previous work. Before hiring any business plan writer, be sure they have the proper credentials and experience to meet your needs. You should also ask about any fees associated with revisions or updates.

Many businesses choose to work with a business plan consulting firm that offers a collaborative team of experts. This type of company will give you the best of both worlds. You’ll be able to utilize the knowledge and expertise of all the experts involved in the project, while still retaining control over the direction and vision of your business plan.

If you’re trying to determine how much it will cost to work with a business plan writing service, take some time to explore all of your options before making a final decision. You should consider both pricing models as well as the qualifications offered by the various service providers in your area. Doing so will ensure you find the most qualified choice for your business planning needs.

You Can Write It Yourself

If you are a newer entrepreneur or business owner or you are trying to save money, there are several free resources available online to help you write your business plan. The Small Business Administration (SBA) and your local Chamber of Commerce offer business plan services, workshops, or courses that can help you get started. Using a business plan template is a great way to quickly and easily complete your plan, especially if you are unfamiliar with the business planning process.

Some business owners are comfortable writing business plans without any outside help. This option offers you complete control over the process, but it typically takes more time than you have to spare. For that reason, not writing your own plan is usually recommended for experienced business owners, even those with plenty of business plan writing experience.

In most cases, experienced business owners who write their own business plans will have a better idea of what elements are needed and how they should be presented. However, it can still take considerable time to compile all the necessary information into a cohesive business plan that meets your audience’s needs. And it’s one thing to write a business plan; it’s another to write a business plan that gets investors or lenders to write you a large funding check.

A Combination of Business Planning Services

If your budget doesn’t allow you to hire a comprehensive business plan service, combining outside services with writing your own business plan may be the best option. This approach gives you complete control over the process, while still allowing you to benefit from an expert business plan writer’s advice. It is also a great option for entrepreneurs who don’t have time to write their plan but aren’t quite ready to hire someone else to do it either.

Other business services that could help you include:

• Market Research – Conducting thorough market research can help you determine which business opportunities are viable. Experienced consultants can help you identify your target customer so you can design the right marketing strategy to reach them.
• Copywriting Assistance – Many entrepreneurs have a great product or idea, but lack the writing skills needed to effectively advertise it in their business plans or online marketing materials. A business plan copywriter can help you create a compelling marketing message that resonates with your target audience.
• Startup / Growth Opportunities – If you’re thinking about starting a business or expanding your established business, it’s important to consider all of the potential opportunities before diving into something that may not be feasible for your current situation. A business plan consultant can help you identify what makes your business idea unique and how you can capitalize on those opportunities.
• Business Plan Review – Once you’ve completed your business plan, it’s important to have it reviewed by an expert. They can identify any gaps or mistakes in logic that could affect how potential lenders or investors perceive your business idea.

As with any decision affecting your company’s future, you should take the time to explore all of your options before committing to a specific service provider. The goal is not only to find the best fit for your budget and needs but also to find a business plan consulting service that can meet your expectations and deliver quality content on time and within budget.

Is It Worth It To Use a Professional Business Plan Writing Service?

As with anything else, you’ll get what you pay for. If you are short on time or don’t have the writing skills required to write a business plan, it may be worth considering a professional writing service. These services can help you complete the necessary research and planning to get a comprehensive business plan written for your company.

How Growthink Can Help Your Business

Since 1999, Growthink has developed thousands of business plans for entrepreneurs and business owners to start and/or grow their businesses. From small business owners to Fortune 500 companies, we have provided a variety of business plan services to meet the needs of each client.

Our business planning services include:

• Business Plan Consultants – Our experienced business plan consulting team has helped numerous businesses from small businesses to multi-million dollar corporations identify new opportunities and develop their business plans using existing information where possible, or by conducting new research as needed.
• Business Plan Writing Services – Our business plan writers are experienced professionals who are committed to providing you with a business plan that delivers results. Depending on your needs, our business writers can either help you complete the research and writing process, or write your business plan for you from start to finish.
• Done For You Market Research – Our market research team can conduct independent market research for your business through access to several market research databases. Utilize this research to help you write a business plan that is more in-depth and gives you a distinct advantage over competitors in your industry.
• Private Placement Memorandums – Growthink’s experienced business consultants can help you prepare a private placement memorandum (PPM) that is tailored to the unique needs of your business. PPMs are used to help businesses raise capital from accredited investors.
• Growthink’s Ultimate Business Plan Template – Our simple business plan template is available in MS Word and when completed can be sent to investors and lenders in Adobe PDF format. Use this business plan template to help you focus your business concept on the information that is most relevant for lenders and investors, while also providing a flexible foundation for future growth.
• Business Plan Writing Help Center – We have a wide variety of free resources for business planning on our website. Use our selection of 200+ business plan examples to help you write a business plan specific to your industry or learn more from our selection of business planning and funding articles.

No matter what product or service you choose, we wish you success in your business venture

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How to Write a Business Plan in 9 Steps (+ Template and Examples)

Every successful business has one thing in common, a good and well-executed business plan. A business plan is more than a document, it is a complete guide that outlines the goals your business wants to achieve, including its financial goals . It helps you analyze results, make strategic decisions, show your business operations and growth.

If you want to start a business or already have one and need to pitch it to investors for funding, writing a good business plan improves your chances of attracting financiers. As a startup, if you want to secure loans from financial institutions, part of the requirements involve submitting your business plan.

Writing a business plan does not have to be a complicated or time-consuming process. In this article, you will learn the step-by-step process for writing a successful business plan.

You will also learn what you need a business plan for, tips and strategies for writing a convincing business plan, business plan examples and templates that will save you tons of time, and the alternatives to the traditional business plan.

Let’s get started.

What Do You Need A Business Plan For?

Businesses create business plans for different purposes such as to secure funds, monitor business growth, measure your marketing strategies, and measure your business success.

1. Secure Funds

One of the primary reasons for writing a business plan is to secure funds, either from financial institutions/agencies or investors.

For you to effectively acquire funds, your business plan must contain the key elements of your business plan . For example, your business plan should include your growth plans, goals you want to achieve, and milestones you have recorded.

A business plan can also attract new business partners that are willing to contribute financially and intellectually. If you are writing a business plan to a bank, your project must show your traction , that is, the proof that you can pay back any loan borrowed.

Also, if you are writing to an investor, your plan must contain evidence that you can effectively utilize the funds you want them to invest in your business. Here, you are using your business plan to persuade a group or an individual that your business is a source of a good investment.

2. Monitor Business Growth

A business plan can help you track cash flows in your business. It steers your business to greater heights. A business plan capable of tracking business growth should contain:

• The business goals
• Methods to achieve the goals
• Time-frame for attaining those goals

A good business plan should guide you through every step in achieving your goals. It can also track the allocation of assets to every aspect of the business. You can tell when you are spending more than you should on a project.

You can compare a business plan to a written GPS. It helps you manage your business and hints at the right time to expand your business.

3. Measure Business Success

A business plan can help you measure your business success rate. Some small-scale businesses are thriving better than more prominent companies because of their track record of success.

Right from the onset of your business operation, set goals and work towards them. Write a plan to guide you through your procedures. Use your plan to measure how much you have achieved and how much is left to attain.

You can also weigh your success by monitoring the position of your brand relative to competitors. On the other hand, a business plan can also show you why you have not achieved a goal. It can tell if you have elapsed the time frame you set to attain a goal.

4. Document Your Marketing Strategies

You can use a business plan to document your marketing plans. Every business should have an effective marketing plan.

Competition mandates every business owner to go the extraordinary mile to remain relevant in the market. Your business plan should contain your marketing strategies that work. You can measure the success rate of your marketing plans.

In your business plan, your marketing strategy must answer the questions:

• How do you want to reach your target audience?
• How do you plan to retain your customers?
• What is/are your pricing plans?
• What is your budget for marketing?

How to Write a Business Plan Step-by-Step

1. create your executive summary.

The executive summary is a snapshot of your business or a high-level overview of your business purposes and plans . Although the executive summary is the first section in your business plan, most people write it last. The length of the executive summary is not more than two pages.

Generally, there are nine sections in a business plan, the executive summary should condense essential ideas from the other eight sections.

A good executive summary should do the following:

• A Snapshot of Growth Potential. Briefly inform the reader about your company and why it will be successful)
• Contain your Mission Statement which explains what the main objective or focus of your business is.
• Product Description and Differentiation. Brief description of your products or services and why it is different from other solutions in the market.
• The Team. Basic information about your company’s leadership team and employees
• Business Concept. A solid description of what your business does.
• Target Market. The customers you plan to sell to.
• Marketing Strategy. Your plans on reaching and selling to your customers
• Current Financial State. Brief information about what revenue your business currently generates.
• Projected Financial State. Brief information about what you foresee your business revenue to be in the future.

The executive summary is the make-or-break section of your business plan. If your summary cannot in less than two pages cannot clearly describe how your business will solve a particular problem of your target audience and make a profit, your business plan is set on a faulty foundation.

Avoid using the executive summary to hype your business, instead, focus on helping the reader understand the what and how of your plan.

View the executive summary as an opportunity to introduce your vision for your company. You know your executive summary is powerful when it can answer these key questions:

• Who is your target audience?
• What sector or industry are you in?
• What are your products and services?
• What is the future of your industry?
• Is your company scaleable?
• Who are the owners and leaders of your company? What are their backgrounds and experience levels?
• What is the motivation for starting your company?
• What are the next steps?

Writing the executive summary last although it is the most important section of your business plan is an excellent idea. The reason why is because it is a high-level overview of your business plan. It is the section that determines whether potential investors and lenders will read further or not.

The executive summary can be a stand-alone document that covers everything in your business plan. It is not uncommon for investors to request only the executive summary when evaluating your business. If the information in the executive summary impresses them, they will ask for the complete business plan.

If you are writing your business plan for your planning purposes, you do not need to write the executive summary.

2. Add Your Company Overview

The company overview or description is the next section in your business plan after the executive summary. It describes what your business does.

Adding your company overview can be tricky especially when your business is still in the planning stages. Existing businesses can easily summarize their current operations but may encounter difficulties trying to explain what they plan to become.

Your company overview should contain the following:

• What products and services you will provide
• Geographical markets and locations your company have a presence
• What you need to run your business
• Who your target audience or customers are
• Who will service your customers
• Your company’s purpose, mission, and vision
• Information about your company’s founders
• Who the founders are
• Notable achievements of your company so far

When creating a company overview, you have to focus on three basics: identifying your industry, identifying your customer, and explaining the problem you solve.

If you are stuck when creating your company overview, try to answer some of these questions that pertain to you.

• Who are you targeting? (The answer is not everyone)
• What pain point does your product or service solve for your customers that they will be willing to spend money on resolving?
• How does your product or service overcome that pain point?
• Where is the location of your business?
• What products, equipment, and services do you need to run your business?
• How is your company’s product or service different from your competition in the eyes of your customers?
• How many employees do you need and what skills do you require them to have?

After answering some or all of these questions, you will get more than enough information you need to write your company overview or description section. When writing this section, describe what your company does for your customers.

The company description or overview section contains three elements: mission statement, history, and objectives.

• Mission Statement

The mission statement refers to the reason why your business or company is existing. It goes beyond what you do or sell, it is about the ‘why’. A good mission statement should be emotional and inspirational.

Your mission statement should follow the KISS rule (Keep It Simple, Stupid). For example, Shopify’s mission statement is “Make commerce better for everyone.”

When describing your company’s history, make it simple and avoid the temptation of tying it to a defensive narrative. Write it in the manner you would a profile. Your company’s history should include the following information:

• Founding Date
• Major Milestones
• Location(s)
• Flagship Products or Services
• Number of Employees
• Executive Leadership Roles

When you fill in this information, you use it to write one or two paragraphs about your company’s history.

Business Objectives

Your business objective must be SMART (specific, measurable, achievable, realistic, and time-bound.) Failure to clearly identify your business objectives does not inspire confidence and makes it hard for your team members to work towards a common purpose.

3. Perform Market and Competitive Analyses to Proof a Big Enough Business Opportunity

The third step in writing a business plan is the market and competitive analysis section. Every business, no matter the size, needs to perform comprehensive market and competitive analyses before it enters into a market.

Performing market and competitive analyses are critical for the success of your business. It helps you avoid entering the right market with the wrong product, or vice versa. Anyone reading your business plans, especially financiers and financial institutions will want to see proof that there is a big enough business opportunity you are targeting.

This section is where you describe the market and industry you want to operate in and show the big opportunities in the market that your business can leverage to make a profit. If you noticed any unique trends when doing your research, show them in this section.

Market analysis alone is not enough, you have to add competitive analysis to strengthen this section. There are already businesses in the industry or market, how do you plan to take a share of the market from them?

You have to clearly illustrate the competitive landscape in your business plan. Are there areas your competitors are doing well? Are there areas where they are not doing so well? Show it.

Make it clear in this section why you are moving into the industry and what weaknesses are present there that you plan to explain. How are your competitors going to react to your market entry? How do you plan to get customers? Do you plan on taking your competitors' competitors, tap into other sources for customers, or both?

Illustrate the competitive landscape as well. What are your competitors doing well and not so well?

Answering these questions and thoughts will aid your market and competitive analysis of the opportunities in your space. Depending on how sophisticated your industry is, or the expectations of your financiers, you may need to carry out a more comprehensive market and competitive analysis to prove that big business opportunity.

Instead of looking at the market and competitive analyses as one entity, separating them will make the research even more comprehensive.

Market Analysis

Market analysis, boarding speaking, refers to research a business carried out on its industry, market, and competitors. It helps businesses gain a good understanding of their target market and the outlook of their industry. Before starting a company, it is vital to carry out market research to find out if the market is viable.

The market analysis section is a key part of the business plan. It is the section where you identify who your best clients or customers are. You cannot omit this section, without it your business plan is incomplete.

A good market analysis will tell your readers how you fit into the existing market and what makes you stand out. This section requires in-depth research, it will probably be the most time-consuming part of the business plan to write.

• Market Research

To create a compelling market analysis that will win over investors and financial institutions, you have to carry out thorough market research . Your market research should be targeted at your primary target market for your products or services. Here is what you want to find out about your target market.

• Your target market’s needs or pain points
• The existing solutions for their pain points
• Geographic Location
• Demographics

The purpose of carrying out a marketing analysis is to get all the information you need to show that you have a solid and thorough understanding of your target audience.

Only after you have fully understood the people you plan to sell your products or services to, can you evaluate correctly if your target market will be interested in your products or services.

You can easily convince interested parties to invest in your business if you can show them you thoroughly understand the market and show them that there is a market for your products or services.

How to Quantify Your Target Market

One of the goals of your marketing research is to understand who your ideal customers are and their purchasing power. To quantify your target market, you have to determine the following:

• Your Potential Customers: They are the people you plan to target. For example, if you sell accounting software for small businesses , then anyone who runs an enterprise or large business is unlikely to be your customers. Also, individuals who do not have a business will most likely not be interested in your product.
• Total Households: If you are selling household products such as heating and air conditioning systems, determining the number of total households is more important than finding out the total population in the area you want to sell to. The logic is simple, people buy the product but it is the household that uses it.
• Median Income: You need to know the median income of your target market. If you target a market that cannot afford to buy your products and services, your business will not last long.
• Income by Demographics: If your potential customers belong to a certain age group or gender, determining income levels by demographics is necessary. For example, if you sell men's clothes, your target audience is men.

What Does a Good Market Analysis Entail?

Your business does not exist on its own, it can only flourish within an industry and alongside competitors. Market analysis takes into consideration your industry, target market, and competitors. Understanding these three entities will drastically improve your company’s chances of success.

You can view your market analysis as an examination of the market you want to break into and an education on the emerging trends and themes in that market. Good market analyses include the following:

• Industry Description. You find out about the history of your industry, the current and future market size, and who the largest players/companies are in your industry.
• Overview of Target Market. You research your target market and its characteristics. Who are you targeting? Note, it cannot be everyone, it has to be a specific group. You also have to find out all information possible about your customers that can help you understand how and why they make buying decisions.
• Size of Target Market: You need to know the size of your target market, how frequently they buy, and the expected quantity they buy so you do not risk overproducing and having lots of bad inventory. Researching the size of your target market will help you determine if it is big enough for sustained business or not.
• Growth Potential: Before picking a target market, you want to be sure there are lots of potential for future growth. You want to avoid going for an industry that is declining slowly or rapidly with almost zero growth potential.
• Market Share Potential: Does your business stand a good chance of taking a good share of the market?
• Market Pricing and Promotional Strategies: Your market analysis should give you an idea of the price point you can expect to charge for your products and services. Researching your target market will also give you ideas of pricing strategies you can implement to break into the market or to enjoy maximum profits.
• Potential Barriers to Entry: One of the biggest benefits of conducting market analysis is that it shows you every potential barrier to entry your business will likely encounter. It is a good idea to discuss potential barriers to entry such as changing technology. It informs readers of your business plan that you understand the market.
• Research on Competitors: You need to know the strengths and weaknesses of your competitors and how you can exploit them for the benefit of your business. Find patterns and trends among your competitors that make them successful, discover what works and what doesn’t, and see what you can do better.

The market analysis section is not just for talking about your target market, industry, and competitors. You also have to explain how your company can fill the hole you have identified in the market.

Here are some questions you can answer that can help you position your product or service in a positive light to your readers.

• Is your product or service of superior quality?
• What additional features do you offer that your competitors do not offer?
• Are you targeting a ‘new’ market?

Basically, your market analysis should include an analysis of what already exists in the market and an explanation of how your company fits into the market.

Competitive Analysis

In the competitive analysis section, y ou have to understand who your direct and indirect competitions are, and how successful they are in the marketplace. It is the section where you assess the strengths and weaknesses of your competitors, the advantage(s) they possess in the market and show the unique features or qualities that make you different from your competitors.

Many businesses do market analysis and competitive analysis together. However, to fully understand what the competitive analysis entails, it is essential to separate it from the market analysis.

Competitive analysis for your business can also include analysis on how to overcome barriers to entry in your target market.

The primary goal of conducting a competitive analysis is to distinguish your business from your competitors. A strong competitive analysis is essential if you want to convince potential funding sources to invest in your business. You have to show potential investors and lenders that your business has what it takes to compete in the marketplace successfully.

Competitive analysis will s how you what the strengths of your competition are and what they are doing to maintain that advantage.

When doing your competitive research, you first have to identify your competitor and then get all the information you can about them. The idea of spending time to identify your competitor and learn everything about them may seem daunting but it is well worth it.

Find answers to the following questions after you have identified who your competitors are.

• What are your successful competitors doing?
• Why is what they are doing working?
• Can your business do it better?
• What are the weaknesses of your successful competitors?
• What are they not doing well?
• Can your business turn its weaknesses into strengths?
• How good is your competitors’ customer service?
• Where do your competitors invest in advertising?
• What sales and pricing strategies are they using?
• What marketing strategies are they using?
• What kind of press coverage do they get?
• What are their customers saying about your competitors (both the positive and negative)?

If your competitors have a website, it is a good idea to visit their websites for more competitors’ research. Check their “About Us” page for more information.

If you are presenting your business plan to investors, you need to clearly distinguish yourself from your competitors. Investors can easily tell when you have not properly researched your competitors.

Take time to think about what unique qualities or features set you apart from your competitors. If you do not have any direct competition offering your product to the market, it does not mean you leave out the competitor analysis section blank. Instead research on other companies that are providing a similar product, or whose product is solving the problem your product solves.

The next step is to create a table listing the top competitors you want to include in your business plan. Ensure you list your business as the last and on the right. What you just created is known as the competitor analysis table.

Direct vs Indirect Competition

You cannot know if your product or service will be a fit for your target market if you have not understood your business and the competitive landscape.

There is no market you want to target where you will not encounter competition, even if your product is innovative. Including competitive analysis in your business plan is essential.

If you are entering an established market, you need to explain how you plan to differentiate your products from the available options in the market. Also, include a list of few companies that you view as your direct competitors The competition you face in an established market is your direct competition.

In situations where you are entering a market with no direct competition, it does not mean there is no competition there. Consider your indirect competition that offers substitutes for the products or services you offer.

For example, if you sell an innovative SaaS product, let us say a project management software , a company offering time management software is your indirect competition.

There is an easy way to find out who your indirect competitors are in the absence of no direct competitors. You simply have to research how your potential customers are solving the problems that your product or service seeks to solve. That is your direct competition.

Factors that Differentiate Your Business from the Competition

There are three main factors that any business can use to differentiate itself from its competition. They are cost leadership, product differentiation, and market segmentation.

1. Cost Leadership

A strategy you can impose to maximize your profits and gain an edge over your competitors. It involves offering lower prices than what the majority of your competitors are offering.

A common practice among businesses looking to enter into a market where there are dominant players is to use free trials or pricing to attract as many customers as possible to their offer.

2. Product Differentiation

Your product or service should have a unique selling proposition (USP) that your competitors do not have or do not stress in their marketing.

Part of the marketing strategy should involve making your products unique and different from your competitors. It does not have to be different from your competitors, it can be the addition to a feature or benefit that your competitors do not currently have.

3. Market Segmentation

As a new business seeking to break into an industry, you will gain more success from focusing on a specific niche or target market, and not the whole industry.

If your competitors are focused on a general need or target market, you can differentiate yourself from them by having a small and hyper-targeted audience. For example, if your competitors are selling men’s clothes in their online stores , you can sell hoodies for men.

4. Define Your Business and Management Structure

The next step in your business plan is your business and management structure. It is the section where you describe the legal structure of your business and the team running it.

Your business is only as good as the management team that runs it, while the management team can only strive when there is a proper business and management structure in place.

If your company is a sole proprietor or a limited liability company (LLC), a general or limited partnership, or a C or an S corporation, state it clearly in this section.

Use an organizational chart to show the management structure in your business. Clearly show who is in charge of what area in your company. It is where you show how each key manager or team leader’s unique experience can contribute immensely to the success of your company. You can also opt to add the resumes and CVs of the key players in your company.

The business and management structure section should show who the owner is, and other owners of the businesses (if the business has other owners). For businesses or companies with multiple owners, include the percent ownership of the various owners and clearly show the extent of each others’ involvement in the company.

Investors want to know who is behind the company and the team running it to determine if it has the right management to achieve its set goals.

Management Team

The management team section is where you show that you have the right team in place to successfully execute the business operations and ideas. Take time to create the management structure for your business. Think about all the important roles and responsibilities that you need managers for to grow your business.

Include brief bios of each key team member and ensure you highlight only the relevant information that is needed. If your team members have background industry experience or have held top positions for other companies and achieved success while filling that role, highlight it in this section.

A common mistake that many startups make is assigning C-level titles such as (CMO and CEO) to everyone on their team. It is unrealistic for a small business to have those titles. While it may look good on paper for the ego of your team members, it can prevent investors from investing in your business.

Instead of building an unrealistic management structure that does not fit your business reality, it is best to allow business titles to grow as the business grows. Starting everyone at the top leaves no room for future change or growth, which is bad for productivity.

Your management team does not have to be complete before you start writing your business plan. You can have a complete business plan even when there are managerial positions that are empty and need filling.

If you have management gaps in your team, simply show the gaps and indicate you are searching for the right candidates for the role(s). Investors do not expect you to have a full management team when you are just starting your business.

Key Questions to Answer When Structuring Your Management Team

• Who are the key leaders?
• What experiences, skills, and educational backgrounds do you expect your key leaders to have?
• Do your key leaders have industry experience?
• What positions will they fill and what duties will they perform in those positions?
• What level of authority do the key leaders have and what are their responsibilities?
• What is the salary for the various management positions that will attract the ideal candidates?

Additional Tips for Writing the Management Structure Section

1. Avoid Adding ‘Ghost’ Names to Your Management Team

There is always that temptation to include a ‘ghost’ name to your management team to attract and influence investors to invest in your business. Although the presence of these celebrity management team members may attract the attention of investors, it can cause your business to lose any credibility if you get found out.

Seasoned investors will investigate further the members of your management team before committing fully to your business If they find out that the celebrity name used does not play any actual role in your business, they will not invest and may write you off as dishonest.

2. Focus on Credentials But Pay Extra Attention to the Roles

Investors want to know the experience that your key team members have to determine if they can successfully reach the company’s growth and financial goals.

While it is an excellent boost for your key management team to have the right credentials, you also want to pay extra attention to the roles they will play in your company.

Organizational Chart

Adding an organizational chart in this section of your business plan is not necessary, you can do it in your business plan’s appendix.

If you are exploring funding options, it is not uncommon to get asked for your organizational chart. The function of an organizational chart goes beyond raising money, you can also use it as a useful planning tool for your business.

An organizational chart can help you identify how best to structure your management team for maximum productivity and point you towards key roles you need to fill in the future.

You can use the organizational chart to show your company’s internal management structure such as the roles and responsibilities of your management team, and relationships that exist between them.

5. Describe Your Product and Service Offering

In your business plan, you have to describe what you sell or the service you plan to offer. It is the next step after defining your business and management structure. The products and services section is where you sell the benefits of your business.

Here you have to explain how your product or service will benefit your customers and describe your product lifecycle. It is also the section where you write down your plans for intellectual property like patent filings and copyrighting.

The research and development that you are undertaking for your product or service need to be explained in detail in this section. However, do not get too technical, sell the general idea and its benefits.

If you have any diagrams or intricate designs of your product or service, do not include them in the products and services section. Instead, leave them for the addendum page. Also, if you are leaving out diagrams or designs for the addendum, ensure you add this phrase “For more detail, visit the addendum Page #.”

Your product and service section in your business plan should include the following:

• A detailed explanation that clearly shows how your product or service works.
• The pricing model for your product or service.
• Your business’ sales and distribution strategy.
• The ideal customers that want your product or service.
• The benefits of your products and services.
• Reason(s) why your product or service is a better alternative to what your competitors are currently offering in the market.
• Plans for filling the orders you receive
• If you have current or pending patents, copyrights, and trademarks for your product or service, you can also discuss them in this section.

What to Focus On When Describing the Benefits, Lifecycle, and Production Process of Your Products or Services

In the products and services section, you have to distill the benefits, lifecycle, and production process of your products and services.

When describing the benefits of your products or services, here are some key factors to focus on.

• Unique features
• Translating the unique features into benefits
• The emotional, psychological, and practical payoffs to attract customers
• Intellectual property rights or any patents

When describing the product life cycle of your products or services, here are some key factors to focus on.

• Upsells, cross-sells, and down-sells
• Time between purchases
• Plans for research and development.

When describing the production process for your products or services, you need to think about the following:

• The creation of new or existing products and services.
• The sources for the raw materials or components you need for production.
• Assembling the products
• Maintaining quality control
• Supply-chain logistics (receiving the raw materials and delivering the finished products)
• The day-to-day management of the production processes, bookkeeping, and inventory.

Tips for Writing the Products or Services Section of Your Business Plan

1. Avoid Technical Descriptions and Industry Buzzwords

The products and services section of your business plan should clearly describe the products and services that your company provides. However, it is not a section to include technical jargons that anyone outside your industry will not understand.

A good practice is to remove highly detailed or technical descriptions in favor of simple terms. Industry buzzwords are not necessary, if there are simpler terms you can use, then use them. If you plan to use your business plan to source funds, making the product or service section so technical will do you no favors.

2. Describe How Your Products or Services Differ from Your Competitors

When potential investors look at your business plan, they want to know how the products and services you are offering differ from that of your competition. Differentiating your products or services from your competition in a way that makes your solution more attractive is critical.

If you are going the innovative path and there is no market currently for your product or service, you need to describe in this section why the market needs your product or service.

For example, overnight delivery was a niche business that only a few companies were participating in. Federal Express (FedEx) had to show in its business plan that there was a large opportunity for that service and they justified why the market needed that service.

3. Long or Short Products or Services Section

Should your products or services section be short? Does the long products or services section attract more investors?

There are no straightforward answers to these questions. Whether your products or services section should be long or relatively short depends on the nature of your business.

If your business is product-focused, then automatically you need to use more space to describe the details of your products. However, if the product your business sells is a commodity item that relies on competitive pricing or other pricing strategies, you do not have to use up so much space to provide significant details about the product.

Likewise, if you are selling a commodity that is available in numerous outlets, then you do not have to spend time on writing a long products or services section.

The key to the success of your business is most likely the effectiveness of your marketing strategies compared to your competitors. Use more space to address that section.

If you are creating a new product or service that the market does not know about, your products or services section can be lengthy. The reason why is because you need to explain everything about the product or service such as the nature of the product, its use case, and values.

A short products or services section for an innovative product or service will not give the readers enough information to properly evaluate your business.

4. Describe Your Relationships with Vendors or Suppliers

Your business will rely on vendors or suppliers to supply raw materials or the components needed to make your products. In your products and services section, describe your relationships with your vendors and suppliers fully.

Avoid the mistake of relying on only one supplier or vendor. If that supplier or vendor fails to supply or goes out of business, you can easily face supply problems and struggle to meet your demands. Plan to set up multiple vendor or supplier relationships for better business stability.

5. Your Primary Goal Is to Convince Your Readers

The primary goal of your business plan is to convince your readers that your business is viable and to create a guide for your business to follow. It applies to the products and services section.

When drafting this section, think like the reader. See your reader as someone who has no idea about your products and services. You are using the products and services section to provide the needed information to help your reader understand your products and services. As a result, you have to be clear and to the point.

While you want to educate your readers about your products or services, you also do not want to bore them with lots of technical details. Show your products and services and not your fancy choice of words.

Your products and services section should provide the answer to the “what” question for your business. You and your management team may run the business, but it is your products and services that are the lifeblood of the business.

Key Questions to Answer When Writing your Products and Services Section

Answering these questions can help you write your products and services section quickly and in a way that will appeal to your readers.

• Are your products existing on the market or are they still in the development stage?
• What is your timeline for adding new products and services to the market?
• What are the positives that make your products and services different from your competitors?
• Do your products and services have any competitive advantage that your competitors’ products and services do not currently have?
• Do your products or services have any competitive disadvantages that you need to overcome to compete with your competitors? If your answer is yes, state how you plan to overcome them,
• How much does it cost to produce your products or services? How much do you plan to sell it for?
• What is the price for your products and services compared to your competitors? Is pricing an issue?
• What are your operating costs and will it be low enough for you to compete with your competitors and still take home a reasonable profit margin?
• What is your plan for acquiring your products? Are you involved in the production of your products or services?
• Are you the manufacturer and produce all the components you need to create your products? Do you assemble your products by using components supplied by other manufacturers? Do you purchase your products directly from suppliers or wholesalers?
• Do you have a steady supply of products that you need to start your business? (If your business is yet to kick-off)
• How do you plan to distribute your products or services to the market?

You can also hint at the marketing or promotion plans you have for your products or services such as how you plan to build awareness or retain customers. The next section is where you can go fully into details about your business’s marketing and sales plan.

6. Show and Explain Your Marketing and Sales Plan

Providing great products and services is wonderful, but it means nothing if you do not have a marketing and sales plan to inform your customers about them. Your marketing and sales plan is critical to the success of your business.

The sales and marketing section is where you show and offer a detailed explanation of your marketing and sales plan and how you plan to execute it. It covers your pricing plan, proposed advertising and promotion activities, activities and partnerships you need to make your business a success, and the benefits of your products and services.

There are several ways you can approach your marketing and sales strategy. Ideally, your marketing and sales strategy has to fit the unique needs of your business.

In this section, you describe how the plans your business has for attracting and retaining customers, and the exact process for making a sale happen. It is essential to thoroughly describe your complete marketing and sales plans because you are still going to reference this section when you are making financial projections for your business.

Outline Your Business’ Unique Selling Proposition (USP)

The sales and marketing section is where you outline your business’s unique selling proposition (USP). When you are developing your unique selling proposition, think about the strongest reasons why people should buy from you over your competition. That reason(s) is most likely a good fit to serve as your unique selling proposition (USP).

Target Market and Target Audience

Plans on how to get your products or services to your target market and how to get your target audience to buy them go into this section. You also highlight the strengths of your business here, particularly what sets them apart from your competition.

Before you start writing your marketing and sales plan, you need to have properly defined your target audience and fleshed out your buyer persona. If you do not first understand the individual you are marketing to, your marketing and sales plan will lack any substance and easily fall.

Creating a Smart Marketing and Sales Plan

Marketing your products and services is an investment that requires you to spend money. Like any other investment, you have to generate a good return on investment (ROI) to justify using that marketing and sales plan. Good marketing and sales plans bring in high sales and profits to your company.

Avoid spending money on unproductive marketing channels. Do your research and find out the best marketing and sales plan that works best for your company.

Your marketing and sales plan can be broken into different parts: your positioning statement, pricing, promotion, packaging, advertising, public relations, content marketing, social media, and strategic alliances.

Your Positioning Statement

Your positioning statement is the first part of your marketing and sales plan. It refers to the way you present your company to your customers.

Are you the premium solution, the low-price solution, or are you the intermediary between the two extremes in the market? What do you offer that your competitors do not that can give you leverage in the market?

Before you start writing your positioning statement, you need to spend some time evaluating the current market conditions. Here are some questions that can help you to evaluate the market

• What are the unique features or benefits that you offer that your competitors lack?
• What are your customers’ primary needs and wants?
• Why should a customer choose you over your competition? How do you plan to differentiate yourself from the competition?
• How does your company’s solution compare with other solutions in the market?

After answering these questions, then you can start writing your positioning statement. Your positioning statement does not have to be in-depth or too long.

All you need to explain with your positioning statement are two focus areas. The first is the position of your company within the competitive landscape. The other focus area is the core value proposition that sets your company apart from other alternatives that your ideal customer might consider.

Here is a simple template you can use to develop a positioning statement.

For [description of target market] who [need of target market], [product or service] [how it meets the need]. Unlike [top competition], it [most essential distinguishing feature].

For example, let’s create the positioning statement for fictional accounting software and QuickBooks alternative , TBooks.

“For small business owners who need accounting services, TBooks is an accounting software that helps small businesses handle their small business bookkeeping basics quickly and easily. Unlike Wave, TBooks gives small businesses access to live sessions with top accountants.”

You can edit this positioning statement sample and fill it with your business details.

After writing your positioning statement, the next step is the pricing of your offerings. The overall positioning strategy you set in your positioning statement will often determine how you price your products or services.

Pricing is a powerful tool that sends a strong message to your customers. Failure to get your pricing strategy right can make or mar your business. If you are targeting a low-income audience, setting a premium price can result in low sales.

You can use pricing to communicate your positioning to your customers. For example, if you are offering a product at a premium price, you are sending a message to your customers that the product belongs to the premium category.

Basic Rules to Follow When Pricing Your Offering

Setting a price for your offering involves more than just putting a price tag on it. Deciding on the right pricing for your offering requires following some basic rules. They include covering your costs, primary and secondary profit center pricing, and matching the market rate.

• Covering Your Costs: The price you set for your products or service should be more than it costs you to produce and deliver them. Every business has the same goal, to make a profit. Depending on the strategy you want to use, there are exceptions to this rule. However, the vast majority of businesses follow this rule.
• Primary and Secondary Profit Center Pricing: When a company sets its price above the cost of production, it is making that product its primary profit center. A company can also decide not to make its initial price its primary profit center by selling below or at even with its production cost. It rather depends on the support product or even maintenance that is associated with the initial purchase to make its profit. The initial price thus became its secondary profit center.
• Matching the Market Rate: A good rule to follow when pricing your products or services is to match your pricing with consumer demand and expectations. If you price your products or services beyond the price your customer perceives as the ideal price range, you may end up with no customers. Pricing your products too low below what your customer perceives as the ideal price range may lead to them undervaluing your offering.

Pricing Strategy

Your pricing strategy influences the price of your offering. There are several pricing strategies available for you to choose from when examining the right pricing strategy for your business. They include cost-plus pricing, market-based pricing, value pricing, and more.

• Cost-plus Pricing: This strategy is one of the simplest and oldest pricing strategies. Here you consider the cost of producing a unit of your product and then add a profit to it to arrive at your market price. It is an effective pricing strategy for manufacturers because it helps them cover their initial costs. Another name for the cost-plus pricing strategy is the markup pricing strategy.
• Market-based Pricing: This pricing strategy analyses the market including competitors’ pricing and then sets a price based on what the market is expecting. With this pricing strategy, you can either set your price at the low-end or high-end of the market.
• Value Pricing: This pricing strategy involves setting a price based on the value you are providing to your customer. When adopting a value-based pricing strategy, you have to set a price that your customers are willing to pay. Service-based businesses such as small business insurance providers , luxury goods sellers, and the fashion industry use this pricing strategy.

After carefully sorting out your positioning statement and pricing, the next item to look at is your promotional strategy. Your promotional strategy explains how you plan on communicating with your customers and prospects.

As a business, you must measure all your costs, including the cost of your promotions. You also want to measure how much sales your promotions bring for your business to determine its usefulness. Promotional strategies or programs that do not lead to profit need to be removed.

There are different types of promotional strategies you can adopt for your business, they include advertising, public relations, and content marketing.

Advertising

Your business plan should include your advertising plan which can be found in the marketing and sales plan section. You need to include an overview of your advertising plans such as the areas you plan to spend money on to advertise your business and offers.

Ensure that you make it clear in this section if your business will be advertising online or using the more traditional offline media, or the combination of both online and offline media. You can also include the advertising medium you want to use to raise awareness about your business and offers.

Some common online advertising mediums you can use include social media ads, landing pages, sales pages, SEO, Pay-Per-Click, emails, Google Ads, and others. Some common traditional and offline advertising mediums include word of mouth, radios, direct mail, televisions, flyers, billboards, posters, and others.

A key component of your advertising strategy is how you plan to measure the effectiveness and success of your advertising campaign. There is no point in sticking with an advertising plan or medium that does not produce results for your business in the long run.

Public Relations

A great way to reach your customers is to get the media to cover your business or product. Publicity, especially good ones, should be a part of your marketing and sales plan. In this section, show your plans for getting prominent reviews of your product from reputable publications and sources.

Your business needs that exposure to grow. If public relations is a crucial part of your promotional strategy, provide details about your public relations plan here.

Content Marketing

Content marketing is a popular promotional strategy used by businesses to inform and attract their customers. It is about teaching and educating your prospects on various topics of interest in your niche, it does not just involve informing them about the benefits and features of the products and services you have,

Businesses publish content usually for free where they provide useful information, tips, and advice so that their target market can be made aware of the importance of their products and services. Content marketing strategies seek to nurture prospects into buyers over time by simply providing value.

Your company can create a blog where it will be publishing content for its target market. You will need to use the best website builder such as Wix and Squarespace and the best web hosting services such as Bluehost, Hostinger, and other Bluehost alternatives to create a functional blog or website.

If content marketing is a crucial part of your promotional strategy (as it should be), detail your plans under promotions.

Including high-quality images of the packaging of your product in your business plan is a lovely idea. You can add the images of the packaging of that product in the marketing and sales plan section. If you are not selling a product, then you do not need to include any worry about the physical packaging of your product.

When organizing the packaging section of your business plan, you can answer the following questions to make maximum use of this section.

• Is your choice of packaging consistent with your positioning strategy?
• What key value proposition does your packaging communicate? (It should reflect the key value proposition of your business)
• How does your packaging compare to that of your competitors?

Social Media

Your 21st-century business needs to have a good social media presence. Not having one is leaving out opportunities for growth and reaching out to your prospect.

You do not have to join the thousands of social media platforms out there. What you need to do is join the ones that your customers are active on and be active there.

Businesses use social media to provide information about their products such as promotions, discounts, the benefits of their products, and content on their blogs.

Social media is also a platform for engaging with your customers and getting feedback about your products or services. Make no mistake, more and more of your prospects are using social media channels to find more information about companies.

You need to consider the social media channels you want to prioritize your business (prioritize the ones your customers are active in) and your branding plans in this section.

Strategic Alliances

If your company plans to work closely with other companies as part of your sales and marketing plan, include it in this section. Prove details about those partnerships in your business plan if you have already established them.

Strategic alliances can be beneficial for all parties involved including your company. Working closely with another company in the form of a partnership can provide access to a different target market segment for your company.

The company you are partnering with may also gain access to your target market or simply offer a new product or service (that of your company) to its customers.

Mutually beneficial partnerships can cover the weaknesses of one company with the strength of another. You should consider strategic alliances with companies that sell complimentary products to yours. For example, if you provide printers, you can partner with a company that produces ink since the customers that buy printers from you will also need inks for printing.

Steps Involved in Creating a Marketing and Sales Plan

1. Focus on Your Target Market

Identify who your customers are, the market you want to target. Then determine the best ways to get your products or services to your potential customers.

2. Evaluate Your Competition

One of the goals of having a marketing plan is to distinguish yourself from your competition. You cannot stand out from them without first knowing them in and out.

You can know your competitors by gathering information about their products, pricing, service, and advertising campaigns.

These questions can help you know your competition.

• What makes your competition successful?
• What are their weaknesses?
• What are customers saying about your competition?

3. Consider Your Brand

Customers' perception of your brand has a strong impact on your sales. Your marketing and sales plan should seek to bolster the image of your brand. Before you start marketing your business, think about the message you want to pass across about your business and your products and services.

4. Focus on Benefits

The majority of your customers do not view your product in terms of features, what they want to know is the benefits and solutions your product offers. Think about the problems your product solves and the benefits it delivers, and use it to create the right sales and marketing message.

Your marketing plan should focus on what you want your customer to get instead of what you provide. Identify those benefits in your marketing and sales plan.

5. Focus on Differentiation

Your marketing and sales plan should look for a unique angle they can take that differentiates your business from the competition, even if the products offered are similar. Some good areas of differentiation you can use are your benefits, pricing, and features.

Key Questions to Answer When Writing Your Marketing and Sales Plan

• What is your company’s budget for sales and marketing campaigns?
• What key metrics will you use to determine if your marketing plans are successful?
• What are your alternatives if your initial marketing efforts do not succeed?
• Who are the sales representatives you need to promote your products or services?
• What are the marketing and sales channels you plan to use? How do you plan to get your products in front of your ideal customers?
• Where will you sell your products?

You may want to include samples of marketing materials you plan to use such as print ads, website descriptions, and social media ads. While it is not compulsory to include these samples, it can help you better communicate your marketing and sales plan and objectives.

The purpose of the marketing and sales section is to answer this question “How will you reach your customers?” If you cannot convincingly provide an answer to this question, you need to rework your marketing and sales section.

7. Clearly Show Your Funding Request

If you are writing your business plan to ask for funding from investors or financial institutions, the funding request section is where you will outline your funding requirements. The funding request section should answer the question ‘How much money will your business need in the near future (3 to 5 years)?’

A good funding request section will clearly outline and explain the amount of funding your business needs over the next five years. You need to know the amount of money your business needs to make an accurate funding request.

Also, when writing your funding request, provide details of how the funds will be used over the period. Specify if you want to use the funds to buy raw materials or machinery, pay salaries, pay for advertisements, and cover specific bills such as rent and electricity.

In addition to explaining what you want to use the funds requested for, you need to clearly state the projected return on investment (ROI) . Investors and creditors want to know if your business can generate profit for them if they put funds into it.

Ensure you do not inflate the figures and stay as realistic as possible. Investors and financial institutions you are seeking funds from will do their research before investing money in your business.

If you are not sure of an exact number to request from, you can use some range of numbers as rough estimates. Add a best-case scenario and a work-case scenario to your funding request. Also, include a description of your strategic future financial plans such as selling your business or paying off debts.

Funding Request: Debt or Equity?

When making your funding request, specify the type of funding you want. Do you want debt or equity? Draw out the terms that will be applicable for the funding, and the length of time the funding request will cover.

Case for Equity

If your new business has not yet started generating profits, you are most likely preparing to sell equity in your business to raise capital at the early stage. Equity here refers to ownership. In this case, you are selling a portion of your company to raise capital.

Although this method of raising capital for your business does not put your business in debt, keep in mind that an equity owner may expect to play a key role in company decisions even if he does not hold a major stake in the company.

Most equity sales for startups are usually private transactions . If you are making a funding request by offering equity in exchange for funding, let the investor know that they will be paid a dividend (a share of the company’s profit). Also, let the investor know the process for selling their equity in your business.

Case for Debt

You may decide not to offer equity in exchange for funds, instead, you make a funding request with the promise to pay back the money borrowed at the agreed time frame.

When making a funding request with an agreement to pay back, note that you will have to repay your creditors both the principal amount borrowed and the interest on it. Financial institutions offer this type of funding for businesses.

Large companies combine both equity and debt in their capital structure. When drafting your business plan, decide if you want to offer both or one over the other.

Before you sell equity in exchange for funding in your business, consider if you are willing to accept not being in total control of your business. Also, before you seek loans in your funding request section, ensure that the terms of repayment are favorable.

You should set a clear timeline in your funding request so that potential investors and creditors can know what you are expecting. Some investors and creditors may agree to your funding request and then delay payment for longer than 30 days, meanwhile, your business needs an immediate cash injection to operate efficiently.

Additional Tips for Writing the Funding Request Section of your Business Plan

The funding request section is not necessary for every business, it is only needed by businesses who plan to use their business plan to secure funding.

If you are adding the funding request section to your business plan, provide an itemized summary of how you plan to use the funds requested. Hiring a lawyer, accountant, or other professionals may be necessary for the proper development of this section.

You should also gather and use financial statements that add credibility and support to your funding requests. Ensure that the financial statements you use should include your projected financial data such as projected cash flows, forecast statements, and expenditure budgets.

If you are an existing business, include all historical financial statements such as cash flow statements, balance sheets and income statements .

Provide monthly and quarterly financial statements for a year. If your business has records that date back beyond the one-year mark, add the yearly statements of those years. These documents are for the appendix section of your business plan.

8. Detail Your Financial Plan, Metrics, and Projections

If you used the funding request section in your business plan, supplement it with a financial plan, metrics, and projections. This section paints a picture of the past performance of your business and then goes ahead to make an informed projection about its future.

The goal of this section is to convince readers that your business is going to be a financial success. It outlines your business plan to generate enough profit to repay the loan (with interest if applicable) and to generate a decent return on investment for investors.

If you have an existing business already in operation, use this section to demonstrate stability through finance. This section should include your cash flow statements, balance sheets, and income statements covering the last three to five years. If your business has some acceptable collateral that you can use to acquire loans, list it in the financial plan, metrics, and projection section.

Apart from current financial statements, this section should also contain a prospective financial outlook that spans the next five years. Include forecasted income statements, cash flow statements, balance sheets, and capital expenditure budget.

If your business is new and is not yet generating profit, use clear and realistic projections to show the potentials of your business.

When drafting this section, research industry norms and the performance of comparable businesses. Your financial projections should cover at least five years. State the logic behind your financial projections. Remember you can always make adjustments to this section as the variables change.

The financial plan, metrics, and projection section create a baseline which your business can either exceed or fail to reach. If your business fails to reach your projections in this section, you need to understand why it failed.

Investors and loan managers spend a lot of time going through the financial plan, metrics, and projection section compared to other parts of the business plan. Ensure you spend time creating credible financial analyses for your business in this section.

Many entrepreneurs find this section daunting to write. You do not need a business degree to create a solid financial forecast for your business. Business finances, especially for startups, are not as complicated as they seem. There are several online tools and templates that make writing this section so much easier.

Use Graphs and Charts

The financial plan, metrics, and projection section is a great place to use graphs and charts to tell the financial story of your business. Charts and images make it easier to communicate your finances.

Accuracy in this section is key, ensure you carefully analyze your past financial statements properly before making financial projects.

Address the Risk Factors and Show Realistic Financial Projections

Keep your financial plan, metrics, and projection realistic. It is okay to be optimistic in your financial projection, however, you have to justify it.

You should also address the various risk factors associated with your business in this section. Investors want to know the potential risks involved, show them. You should also show your plans for mitigating those risks.

What You Should In The Financial Plan, Metrics, and Projection Section of Your Business Plan

The financial plan, metrics, and projection section of your business plan should have monthly sales and revenue forecasts for the first year. It should also include annual projections that cover 3 to 5 years.

A three-year projection is a basic requirement to have in your business plan. However, some investors may request a five-year forecast.

Your business plan should include the following financial statements: sales forecast, personnel plan, income statement, income statement, cash flow statement, balance sheet, and an exit strategy.

1. Sales Forecast

Sales forecast refers to your projections about the number of sales your business is going to record over the next few years. It is typically broken into several rows, with each row assigned to a core product or service that your business is offering.

One common mistake people make in their business plan is to break down the sales forecast section into long details. A sales forecast should forecast the high-level details.

For example, if you are forecasting sales for a payroll software provider, you could break down your forecast into target market segments or subscription categories.

Your sales forecast section should also have a corresponding row for each sales row to cover the direct cost or Cost of Goods Sold (COGS). The objective of these rows is to show the expenses that your business incurs in making and delivering your product or service.

Note that your Cost of Goods Sold (COGS) should only cover those direct costs incurred when making your products. Other indirect expenses such as insurance, salaries, payroll tax, and rent should not be included.

For example, the Cost of Goods Sold (COGS) for a restaurant is the cost of ingredients while for a consulting company it will be the cost of paper and other presentation materials.

2. Personnel Plan

The personnel plan section is where you provide details about the payment plan for your employees. For a small business, you can easily list every position in your company and how much you plan to pay in the personnel plan.

However, for larger businesses, you have to break the personnel plan into functional groups such as sales and marketing.

The personnel plan will also include the cost of an employee beyond salary, commonly referred to as the employee burden. These costs include insurance, payroll taxes , and other essential costs incurred monthly as a result of having employees on your payroll.

3. Income Statement

The income statement section shows if your business is making a profit or taking a loss. Another name for the income statement is the profit and loss (P&L). It takes data from your sales forecast and personnel plan and adds other ongoing expenses you incur while running your business.

Every business plan should have an income statement. It subtracts your business expenses from its earnings to show if your business is generating profit or incurring losses.

The income statement has the following items: sales, Cost of Goods Sold (COGS), gross margin, operating expenses, total operating expenses, operating income , total expenses, and net profit.

• Sales refer to the revenue your business generates from selling its products or services. Other names for sales are income or revenue.
• Cost of Goods Sold (COGS) refers to the total cost of selling your products. Other names for COGS are direct costs or cost of sales. Manufacturing businesses use the Costs of Goods Manufactured (COGM) .
• Gross Margin is the figure you get when you subtract your COGS from your sales. In your income statement, you can express it as a percentage of total sales (Gross margin / Sales = Gross Margin Percent).
• Operating Expenses refer to all the expenses you incur from running your business. It exempts the COGS because it stands alone as a core part of your income statement. You also have to exclude taxes, depreciation, and amortization. Your operating expenses include salaries, marketing expenses, research and development (R&D) expenses, and other expenses.
• Total Operating Expenses refers to the sum of all your operating expenses including those exemptions named above under operating expenses.
• Operating Income refers to earnings before interest, taxes, depreciation, and amortization. It is simply known as the acronym EBITDA (earnings before interest, taxes, depreciation, and amortization). Calculating your operating income is simple, all you need to do is to subtract your COGS and total operating expenses from your sales.
• Total Expenses refer to the sum of your operating expenses and your business’ interest, taxes, depreciation, and amortization.
• Net profit shows whether your business has made a profit or taken a loss during a given timeframe.

4. Cash Flow Statement

The cash flow statement tracks the money you have in the bank at any given point. It is often confused with the income statement or the profit and loss statement. They are both different types of financial statements. The income statement calculates your profits and losses while the cash flow statement shows you how much you have in the bank.

5. Balance Sheet

The balance sheet is a financial statement that provides an overview of the financial health of your business. It contains information about the assets and liabilities of your company, and owner’s or shareholders’ equity.

You can get the net worth of your company by subtracting your company’s liabilities from its assets.

6. Exit Strategy

The exit strategy refers to a probable plan for selling your business either to the public in an IPO or to another company. It is the last thing you include in the financial plan, metrics, and projection section.

You can choose to omit the exit strategy from your business plan if you plan to maintain full ownership of your business and do not plan on seeking angel investment or virtual capitalist (VC) funding.

Investors may want to know what your exit plan is. They invest in your business to get a good return on investment.

Your exit strategy does not have to include long and boring details. Ensure you identify some interested parties who may be interested in buying the company if it becomes a success.

Key Questions to Answer with Your Financial Plan, Metrics, and Projection

Your financial plan, metrics, and projection section helps investors, creditors, or your internal managers to understand what your expenses are, the amount of cash you need, and what it takes to make your company profitable. It also shows what you will be doing with any funding.

You do not need to show actual financial data if you do not have one. Adding forecasts and projections to your financial statements is added proof that your strategy is feasible and shows investors you have planned properly.

Here are some key questions to answer to help you develop this section.

• What is your sales forecast for the next year?
• When will your company achieve a positive cash flow?
• What are the core expenses you need to operate?
• How much money do you need upfront to operate or grow your company?
• How will you use the loans or investments?

9. Add an Appendix to Your Business Plan

Adding an appendix to your business plan is optional. It is a useful place to put any charts, tables, legal notes, definitions, permits, résumés, and other critical information that do not fit into other sections of your business plan.

The appendix section is where you would want to include details of a patent or patent-pending if you have one. You can always add illustrations or images of your products here. It is the last section of your business plan.

When writing your business plan, there are details you cut short or remove to prevent the entire section from becoming too lengthy. There are also details you want to include in the business plan but are not a good fit for any of the previous sections. You can add that additional information to the appendix section.

Businesses also use the appendix section to include supporting documents or other materials specially requested by investors or lenders.

You can include just about any information that supports the assumptions and statements you made in the business plan under the appendix. It is the one place in the business plan where unrelated data and information can coexist amicably.

If your appendix section is lengthy, try organizing it by adding a table of contents at the beginning of the appendix section. It is also advisable to group similar information to make it easier for the reader to access them.

A well-organized appendix section makes it easier to share your information clearly and concisely. Add footnotes throughout the rest of the business plan or make references in the plan to the documents in the appendix.

The appendix section is usually only necessary if you are seeking funding from investors or lenders, or hoping to attract partners.

People reading business plans do not want to spend time going through a heap of backup information, numbers, and charts. Keep these documents or information in the Appendix section in case the reader wants to dig deeper.

Common Items to Include in the Appendix Section of Your Business Plan

The appendix section includes documents that supplement or support the information or claims given in other sections of the business plans. Common items you can include in the appendix section include:

• Additional data about the process of manufacturing or creation
• Additional description of products or services such as product schematics
• Additional financial documents or projections
• Articles of incorporation and status
• Backup for market research or competitive analysis
• Bank statements
• Business registries
• Client testimonials (if your business is already running)
• Copies of insurances
• Credit histories (personal or/and business)
• Deeds and permits
• Equipment leases
• Examples of marketing and advertising collateral
• Industry associations and memberships
• Images of product
• Intellectual property
• Key customer contracts
• Legal documents and other contracts
• Letters of reference
• Links to references
• Market research data
• Organizational charts
• Photographs of potential facilities
• Professional licenses pertaining to your legal structure or type of business
• Purchase orders
• Resumes of the founder(s) and key managers
• State and federal identification numbers or codes
• Trademarks or patents’ registrations

Avoid using the appendix section as a place to dump any document or information you feel like adding. Only add documents or information that you support or increase the credibility of your business plan.

Tips and Strategies for Writing a Convincing Business Plan

To achieve a perfect business plan, you need to consider some key tips and strategies. These tips will raise the efficiency of your business plan above average.

1. Know Your Audience

When writing a business plan, you need to know your audience . Business owners write business plans for different reasons. Your business plan has to be specific. For example, you can write business plans to potential investors, banks, and even fellow board members of the company.

The audience you are writing to determines the structure of the business plan. As a business owner, you have to know your audience. Not everyone will be your audience. Knowing your audience will help you to narrow the scope of your business plan.

Consider what your audience wants to see in your projects, the likely questions they might ask, and what interests them.

• A business plan used to address a company's board members will center on its employment schemes, internal affairs, projects, stakeholders, etc.
• A business plan for financial institutions will talk about the size of your market and the chances for you to pay back any loans you demand.
• A business plan for investors will show proof that you can return the investment capital within a specific time. In addition, it discusses your financial projections, tractions, and market size.

2. Get Inspiration from People

Writing a business plan from scratch as an entrepreneur can be daunting. That is why you need the right inspiration to push you to write one. You can gain inspiration from the successful business plans of other businesses. Look at their business plans, the style they use, the structure of the project, etc.

To make your business plan easier to create, search companies related to your business to get an exact copy of what you need to create an effective business plan. You can also make references while citing examples in your business plans.

When drafting your business plan, get as much help from others as you possibly can. By getting inspiration from people, you can create something better than what they have.

3. Avoid Being Over Optimistic

Many business owners make use of strong adjectives to qualify their content. One of the big mistakes entrepreneurs make when preparing a business plan is promising too much.

The use of superlatives and over-optimistic claims can prepare the audience for more than you can offer. In the end, you disappoint the confidence they have in you.

In most cases, the best option is to be realistic with your claims and statistics. Most of the investors can sense a bit of incompetency from the overuse of superlatives. As a new entrepreneur, do not be tempted to over-promise to get the interests of investors.

The concept of entrepreneurship centers on risks, nothing is certain when you make future analyses. What separates the best is the ability to do careful research and work towards achieving that, not promising more than you can achieve.

To make an excellent first impression as an entrepreneur, replace superlatives with compelling data-driven content. In this way, you are more specific than someone promising a huge ROI from an investment.

4. Keep it Simple and Short

When writing business plans, ensure you keep them simple throughout. Irrespective of the purpose of the business plan, your goal is to convince the audience.

One way to achieve this goal is to make them understand your proposal. Therefore, it would be best if you avoid the use of complex grammar to express yourself. It would be a huge turn-off if the people you want to convince are not familiar with your use of words.

Another thing to note is the length of your business plan. It would be best if you made it as brief as possible.

You hardly see investors or agencies that read through an extremely long document. In that case, if your first few pages can’t convince them, then you have lost it. The more pages you write, the higher the chances of you derailing from the essential contents.

To ensure your business plan has a high conversion rate, you need to dispose of every unnecessary information. For example, if you have a strategy that you are not sure of, it would be best to leave it out of the plan.

5. Make an Outline and Follow Through

A perfect business plan must have touched every part needed to convince the audience. Business owners get easily tempted to concentrate more on their products than on other sections. Doing this can be detrimental to the efficiency of the business plan.

For example, imagine you talking about a product but omitting or providing very little information about the target audience. You will leave your clients confused.

To ensure that your business plan communicates your full business model to readers, you have to input all the necessary information in it. One of the best ways to achieve this is to design a structure and stick to it.

This structure is what guides you throughout the writing. To make your work easier, you can assign an estimated word count or page limit to every section to avoid making it too bulky for easy reading. As a guide, the necessary things your business plan must contain are:

• Table of contents
• Introduction
• Product or service description
• Target audience
• Market size
• Competition analysis
• Financial projections

Some specific businesses can include some other essential sections, but these are the key sections that must be in every business plan.

6. Ask a Professional to Proofread

When writing a business plan, you must tie all loose ends to get a perfect result. When you are done with writing, call a professional to go through the document for you. You are bound to make mistakes, and the way to correct them is to get external help.

You should get a professional in your field who can relate to every section of your business plan. It would be easier for the professional to notice the inner flaws in the document than an editor with no knowledge of your business.

In addition to getting a professional to proofread, get an editor to proofread and edit your document. The editor will help you identify grammatical errors, spelling mistakes, and inappropriate writing styles.

Writing a business plan can be daunting, but you can surmount that obstacle and get the best out of it with these tips.

Business Plan Examples and Templates That’ll Save You Tons of Time

1. hubspot's one-page business plan.

The one-page business plan template by HubSpot is the perfect guide for businesses of any size, irrespective of their business strategy. Although the template is condensed into a page, your final business plan should not be a page long! The template is designed to ask helpful questions that can help you develop your business plan.

Hubspot’s one-page business plan template is divided into nine fields:

• Business opportunity
• Company description
• Industry analysis
• Target market
• Implementation timeline
• Marketing plan
• Financial summary
• Funding required

2. Bplan’s Free Business Plan Template

Bplans' free business plan template is investor-approved. It is a rich template used by prestigious educational institutions such as Babson College and Princeton University to teach entrepreneurs how to create a business plan.

The template has six sections: the executive summary, opportunity, execution, company, financial plan, and appendix. There is a step-by-step guide for writing every little detail in the business plan. Follow the instructions each step of the way and you will create a business plan that impresses investors or lenders easily.

3. HubSpot's Downloadable Business Plan Template

HubSpot’s downloadable business plan template is a more comprehensive option compared to the one-page business template by HubSpot. This free and downloadable business plan template is designed for entrepreneurs.

The template is a comprehensive guide and checklist for business owners just starting their businesses. It tells you everything you need to fill in each section of the business plan and how to do it.

There are nine sections in this business plan template: an executive summary, company and business description, product and services line, market analysis, marketing plan, sales plan, legal notes, financial considerations, and appendix.

4. Business Plan by My Own Business Institute

My Own Business Institute (MOBI) which is a part of Santa Clara University's Center for Innovation and Entrepreneurship offers a free business plan template. You can either copy the free business template from the link provided above or download it as a Word document.

The comprehensive template consists of a whopping 15 sections.

• The Business Profile
• The Vision and the People
• Home-Based Business and Freelance Business Opportunities
• Organization
• Licenses and Permits
• Business Insurance
• Communication Tools
• Acquisitions
• Location and Leasing
• Accounting and Cash Flow
• Opening and Marketing
• Managing Employees
• Expanding and Handling Problems

There are lots of helpful tips on how to fill each section in the free business plan template by MOBI.

5. Score's Business Plan Template for Startups

Score is an American nonprofit organization that helps entrepreneurs build successful companies. This business plan template for startups by Score is available for free download. The business plan template asks a whooping 150 generic questions that help entrepreneurs from different fields to set up the perfect business plan.

The business plan template for startups contains clear instructions and worksheets, all you have to do is answer the questions and fill the worksheets.

There are nine sections in the business plan template: executive summary, company description, products and services, marketing plan, operational plan, management and organization, startup expenses and capitalization, financial plan, and appendices.

The ‘refining the plan’ resource contains instructions that help you modify your business plan to suit your specific needs, industry, and target audience. After you have completed Score’s business plan template, you can work with a SCORE mentor for expert advice in business planning.

6. Minimalist Architecture Business Plan Template by Venngage

The minimalist architecture business plan template is a simple template by Venngage that you can customize to suit your business needs .

There are five sections in the template: an executive summary, statement of problem, approach and methodology, qualifications, and schedule and benchmark. The business plan template has instructions that guide users on what to fill in each section.

7. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers two free business plan templates, filled with practical real-life examples that you can model to create your business plan. Both free business plan templates are written by fictional business owners: Rebecca who owns a consulting firm, and Andrew who owns a toy company.

There are five sections in the two SBA’s free business plan templates.

• Executive Summary
• Company Description
• Service Line
• Marketing and Sales

8. The $100 Startup's One-Page Business Plan

The one-page business plan by the $100 startup is a simple business plan template for entrepreneurs who do not want to create a long and complicated plan . You can include more details in the appendices for funders who want more information beyond what you can put in the one-page business plan.

There are five sections in the one-page business plan such as overview, ka-ching, hustling, success, and obstacles or challenges or open questions. You can answer all the questions using one or two sentences.

9. PandaDoc’s Free Business Plan Template

The free business plan template by PandaDoc is a comprehensive 15-page document that describes the information you should include in every section.

There are 11 sections in PandaDoc’s free business plan template.

• Executive summary
• Business description
• Products and services
• Operations plan
• Management organization
• Financial plan
• Conclusion / Call to action
• Confidentiality statement

You have to sign up for its 14-day free trial to access the template. You will find different business plan templates on PandaDoc once you sign up (including templates for general businesses and specific businesses such as bakeries, startups, restaurants, salons, hotels, and coffee shops)

PandaDoc allows you to customize its business plan templates to fit the needs of your business. After editing the template, you can send it to interested parties and track opens and views through PandaDoc.

10. Invoiceberry Templates for Word, Open Office, Excel, or PPT

InvoiceBerry is a U.K based online invoicing and tracking platform that offers free business plan templates in .docx, .odt, .xlsx, and .pptx formats for freelancers and small businesses.

Before you can download the free business plan template, it will ask you to give it your email address. After you complete the little task, it will send the download link to your inbox for you to download. It also provides a business plan checklist in .xlsx file format that ensures you add the right information to the business plan.

Alternatives to the Traditional Business Plan

A business plan is very important in mapping out how one expects their business to grow over a set number of years, particularly when they need external investment in their business. However, many investors do not have the time to watch you present your business plan. It is a long and boring read.

Luckily, there are three alternatives to the traditional business plan (the Business Model Canvas, Lean Canvas, and Startup Pitch Deck). These alternatives are less laborious and easier and quicker to present to investors.

Business Model Canvas (BMC)

The business model canvas is a business tool used to present all the important components of setting up a business, such as customers, route to market, value proposition, and finance in a single sheet. It provides a very focused blueprint that defines your business initially which you can later expand on if needed.

The sheet is divided mainly into company, industry, and consumer models that are interconnected in how they find problems and proffer solutions.

Segments of the Business Model Canvas

The business model canvas was developed by founder Alexander Osterwalder to answer important business questions. It contains nine segments.

• Key Partners: Who will be occupying important executive positions in your business? What do they bring to the table? Will there be a third party involved with the company?
• Key Activities: What important activities will production entail? What activities will be carried out to ensure the smooth running of the company?
• The Product’s Value Propositions: What does your product do? How will it be different from other products?
• Customer Segments: What demography of consumers are you targeting? What are the habits of these consumers? Who are the MVPs of your target consumers?
• Customer Relationships: How will the team support and work with its customer base? How do you intend to build and maintain trust with the customer?
• Key Resources: What type of personnel and tools will be needed? What size of the budget will they need access to?
• Channels: How do you plan to create awareness of your products? How do you intend to transport your product to the customer?
• Cost Structure: What is the estimated cost of production? How much will distribution cost?
• Revenue Streams: For what value are customers willing to pay? How do they prefer to pay for the product? Are there any external revenues attached apart from the main source? How do the revenue streams contribute to the overall revenue?

Lean Canvas

The lean canvas is a problem-oriented alternative to the standard business model canvas. It was proposed by Ash Maurya, creator of Lean Stack as a development of the business model generation. It uses a more problem-focused approach and it majorly targets entrepreneurs and startup businesses.

Lean Canvas uses the same 9 blocks concept as the business model canvas, however, they have been modified slightly to suit the needs and purpose of a small startup. The key partners, key activities, customer relationships, and key resources are replaced by new segments which are:

• Problem: Simple and straightforward number of problems you have identified, ideally three.
• Solution: The solutions to each problem.
• Unfair Advantage: Something you possess that can't be easily bought or replicated.
• Key Metrics: Important numbers that will tell how your business is doing.

Startup Pitch Deck

While the business model canvas compresses into a factual sheet, startup pitch decks expand flamboyantly.

Pitch decks, through slides, convey your business plan, often through graphs and images used to emphasize estimations and observations in your presentation. Entrepreneurs often use pitch decks to fully convince their target audience of their plans before discussing funding arrangements.

Considering the likelihood of it being used in a small time frame, a good startup pitch deck should ideally contain 20 slides or less to have enough time to answer questions from the audience.

Unlike the standard and lean business model canvases, a pitch deck doesn't have a set template on how to present your business plan but there are still important components to it. These components often mirror those of the business model canvas except that they are in slide form and contain more details.

Using Airbnb (one of the most successful start-ups in recent history) for reference, the important components of a good slide are listed below.

• Cover/Introduction Slide: Here, you should include your company's name and mission statement. Your mission statement should be a very catchy tagline. Also, include personal information and contact details to provide an easy link for potential investors.
• Problem Slide: This slide requires you to create a connection with the audience or the investor that you are pitching. For example in their pitch, Airbnb summarized the most important problems it would solve in three brief points – pricing of hotels, disconnection from city culture, and connection problems for local bookings.
• Solution Slide: This slide includes your core value proposition. List simple and direct solutions to the problems you have mentioned
• Customer Analysis: Here you will provide information on the customers you will be offering your service to. The identity of your customers plays an important part in fundraising as well as the long-run viability of the business.
• Market Validation: Use competitive analysis to show numbers that prove the presence of a market for your product, industry behavior in the present and the long run, as well as the percentage of the market you aim to attract. It shows that you understand your competitors and customers and convinces investors of the opportunities presented in the market.
• Business Model: Your business model is the hook of your presentation. It may vary in complexity but it should generally include a pricing system informed by your market analysis. The goal of the slide is to confirm your business model is easy to implement.
• Marketing Strategy: This slide should summarize a few customer acquisition methods that you plan to use to grow the business.
• Competitive Advantage: What this slide will do is provide information on what will set you apart and make you a more attractive option to customers. It could be the possession of technology that is not widely known in the market.
• Team Slide: Here you will give a brief description of your team. Include your key management personnel here and their specific roles in the company. Include their educational background, job history, and skillsets. Also, talk about their accomplishments in their careers so far to build investors' confidence in members of your team.
• Traction Slide: This validates the company’s business model by showing growth through early sales and support. The slide aims to reduce any lingering fears in potential investors by showing realistic periodic milestones and profit margins. It can include current sales, growth, valuable customers, pre-orders, or data from surveys outlining current consumer interest.
• Funding Slide: This slide is popularly referred to as ‘the ask'. Here you will include important details like how much is needed to get your business off the ground and how the funding will be spent to help the company reach its goals.
• Appendix Slides: Your pitch deck appendix should always be included alongside a standard pitch presentation. It consists of additional slides you could not show in the pitch deck but you need to complement your presentation.

It is important to support your calculations with pictorial renditions. Infographics, such as pie charts or bar graphs, will be more effective in presenting the information than just listing numbers. For example, a six-month graph that shows rising profit margins will easily look more impressive than merely writing it.

Lastly, since a pitch deck is primarily used to secure meetings and you may be sharing your pitch with several investors, it is advisable to keep a separate public version that doesn't include financials. Only disclose the one with projections once you have secured a link with an investor.

Advantages of the Business Model Canvas, Lean Canvas, and Startup Pitch Deck over the Traditional Business Plan

• Time-Saving: Writing a detailed traditional business plan could take weeks or months. On the other hand, all three alternatives can be done in a few days or even one night of brainstorming if you have a comprehensive understanding of your business.
• Easier to Understand: Since the information presented is almost entirely factual, it puts focus on what is most important in running the business. They cut away the excess pages of fillers in a traditional business plan and allow investors to see what is driving the business and what is getting in the way.
• Easy to Update: Businesses typically present their business plans to many potential investors before they secure funding. What this means is that you may regularly have to amend your presentation to update statistics or adjust to audience-specific needs. For a traditional business plan, this could mean rewriting a whole section of your plan. For the three alternatives, updating is much easier because they are not voluminous.
• Guide for a More In-depth Business Plan: All three alternatives have the added benefit of being able to double as a sketch of your business plan if the need to create one arises in the future.

Business Plan FAQ

Business plans are important for any entrepreneur who is looking for a framework to run their company over some time or seeking external support. Although they are essential for new businesses, every company should ideally have a business plan to track their growth from time to time.  They can be used by startups seeking investments or loans to convey their business ideas or an employee to convince his boss of the feasibility of starting a new project. They can also be used by companies seeking to recruit high-profile employee targets into key positions or trying to secure partnerships with other firms.

Business plans often vary depending on your target audience, the scope, and the goals for the plan. Startup plans are the most common among the different types of business plans.  A start-up plan is used by a new business to present all the necessary information to help get the business up and running. They are usually used by entrepreneurs who are seeking funding from investors or bank loans. The established company alternative to a start-up plan is a feasibility plan. A feasibility plan is often used by an established company looking for new business opportunities. They are used to show the upsides of creating a new product for a consumer base. Because the audience is usually company people, it requires less company analysis. The third type of business plan is the lean business plan. A lean business plan is a brief, straight-to-the-point breakdown of your ideas and analysis for your business. It does not contain details of your proposal and can be written on one page. Finally, you have the what-if plan. As it implies, a what-if plan is a preparation for the worst-case scenario. You must always be prepared for the possibility of your original plan being rejected. A good what-if plan will serve as a good plan B to the original.

A good business plan has 10 key components. They include an executive plan, product analysis, desired customer base, company analysis, industry analysis, marketing strategy, sales strategy, financial projection, funding, and appendix. Executive Plan Your business should begin with your executive plan. An executive plan will provide early insight into what you are planning to achieve with your business. It should include your mission statement and highlight some of the important points which you will explain later. Product Analysis The next component of your business plan is your product analysis. A key part of this section is explaining the type of item or service you are going to offer as well as the market problems your product will solve. Desired Consumer Base Your product analysis should be supplemented with a detailed breakdown of your desired consumer base. Investors are always interested in knowing the economic power of your market as well as potential MVP customers. Company Analysis The next component of your business plan is your company analysis. Here, you explain how you want to run your business. It will include your operational strategy, an insight into the workforce needed to keep the company running, and important executive positions. It will also provide a calculation of expected operational costs.  Industry Analysis A good business plan should also contain well laid out industry analysis. It is important to convince potential investors you know the companies you will be competing with, as well as your plans to gain an edge on the competition. Marketing Strategy Your business plan should also include your marketing strategy. This is how you intend to spread awareness of your product. It should include a detailed explanation of the company brand as well as your advertising methods. Sales Strategy Your sales strategy comes after the market strategy. Here you give an overview of your company's pricing strategy and how you aim to maximize profits. You can also explain how your prices will adapt to market behaviors. Financial Projection The financial projection is the next component of your business plan. It explains your company's expected running cost and revenue earned during the tenure of the business plan. Financial projection gives a clear idea of how your company will develop in the future. Funding The next component of your business plan is funding. You have to detail how much external investment you need to get your business idea off the ground here. Appendix The last component of your plan is the appendix. This is where you put licenses, graphs, or key information that does not fit in any of the other components.

The business model canvas is a business management tool used to quickly define your business idea and model. It is often used when investors need you to pitch your business idea during a brief window.

A pitch deck is similar to a business model canvas except that it makes use of slides in its presentation. A pitch is not primarily used to secure funding, rather its main purpose is to entice potential investors by selling a very optimistic outlook on the business.

Business plan competitions help you evaluate the strength of your business plan. By participating in business plan competitions, you are improving your experience. The experience provides you with a degree of validation while practicing important skills. The main motivation for entering into the competitions is often to secure funding by finishing in podium positions. There is also the chance that you may catch the eye of a casual observer outside of the competition. These competitions also provide good networking opportunities. You could meet mentors who will take a keen interest in guiding you in your business journey. You also have the opportunity to meet other entrepreneurs whose ideas can complement yours.

Exlore Further

• 12 Key Elements of a Business Plan (Top Components Explained)
• 13 Sources of Business Finance For Companies & Sole Traders
• 5 Common Types of Business Structures (+ Pros & Cons)
• How to Buy a Business in 8 Steps (+ Due Diligence Checklist)

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Martin luenendonk.

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

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How To Write a Business Plan

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Starting a business is a wild ride, and a solid business plan can be the key to keeping you on track. A business plan is essentially a roadmap for your business — outlining your goals, strategies, market analysis and financial projections. Not only will it guide your decision-making, a business plan can help you secure funding with a loan or from investors .

Writing a business plan can seem like a huge task, but taking it one step at a time can break the plan down into manageable milestones. Here is our step-by-step guide on how to write a business plan.

Table of contents

• Write your executive summary
• Do your market research homework
• Set your business goals and objectives
• Plan your business strategy
• Describe your product or service
• Crunch the numbers
• Finalize your business plan

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Step 1: Write your executive summary

Though this will be the first page of your business plan , we recommend you actually write the executive summary last. That’s because an executive summary highlights what’s to come in the business plan but in a more condensed fashion.

An executive summary gives stakeholders who are reading your business plan the key points quickly without having to comb through pages and pages. Be sure to cover each successive point in a concise manner, and include as much data as necessary to support your claims.

You’ll cover other things too, but answer these basic questions in your executive summary:

• Idea: What’s your business concept? What problem does your business solve? What are your business goals?
• Product: What’s your product/service and how is it different?
• Market: Who’s your audience? How will you reach customers?
• Finance: How much will your idea cost? And if you’re seeking funding, how much money do you need? How much do you expect to earn? If you’ve already started, where is your revenue at now?

Step 2: Do your market research homework

The next step in writing a business plan is to conduct market research . This involves gathering information about your target market (or customer persona), your competition, and the industry as a whole. You can use a variety of research methods such as surveys, focus groups, and online research to gather this information. Your method may be formal or more casual, just make sure that you’re getting good data back.

This research will help you to understand the needs of your target market and the potential demand for your product or service—essential aspects of starting and growing a successful business.

Step 3: Set your business goals and objectives

Once you’ve completed your market research, you can begin to define your business goals and objectives. What is the problem you want to solve? What’s your vision for the future? Where do you want to be in a year from now?

Use this step to decide what you want to achieve with your business, both in the short and long term. Try to set SMART goals—specific, measurable, achievable, relevant, and time-bound benchmarks—that will help you to stay focused and motivated as you build your business.

Step 4: Plan your business strategy

Your business strategy is how you plan to reach your goals and objectives. This includes details on positioning your product or service, marketing and sales strategies, operational plans, and the organizational structure of your small business.

Make sure to include key roles and responsibilities for each team member if you’re in a business entity with multiple people.

Step 5: Describe your product or service

In this section, get into the nitty-gritty of your product or service. Go into depth regarding the features, benefits, target market, and any patents or proprietary tech you have. Make sure to paint a clear picture of what sets your product apart from the competition—and don’t forget to highlight any customer benefits.

Step 6: Crunch the numbers

Financial analysis is an essential part of your business plan. If you’re already in business that includes your profit and loss statement , cash flow statement and balance sheet .

These financial projections will give investors and lenders an understanding of the financial health of your business and the potential return on investment.

You may want to work with a financial professional to ensure your financial projections are realistic and accurate.

Step 7: Finalize your business plan

Once you’ve completed everything, it's time to finalize your business plan. This involves reviewing and editing your plan to ensure that it is clear, concise, and easy to understand.

You should also have someone else review your plan to get a fresh perspective and identify any areas that may need improvement. You could even work with a free SCORE mentor on your business plan or use a SCORE business plan template for more detailed guidance.

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The takeaway

Writing a business plan is an essential process for any forward-thinking entrepreneur or business owner. A business plan requires a lot of up-front research, planning, and attention to detail, but it’s worthwhile. Creating a comprehensive business plan can help you achieve your business goals and secure the funding you need.

Related content

• 5 Best Business Plan Software and Tools in 2023 for Your Small Business
• How to Get a Business License: What You Need to Know
• What Is a Cash Flow Statement?

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How To Write a Business Plan in 9 Steps (2024)

Business plans aren’t just for entrepreneurs who need to secure funding—they can help you plan and evaluate new ideas or growth plans, too. Find out how to write a business plan and get the most out of the process in this comprehensive guide.

A great business plan can help you clarify your strategy, identify potential roadblocks, determine necessary resources, and evaluate the viability of your idea and growth plan before you start a business .

Not every successful business launches with a formal business plan, but many founders find value in taking time to step back, research their idea and the market they’re looking to enter, and understand the scope and the strategy behind their tactics. That’s where writing a business plan comes in.

Learn how to write a business plan with a step-by-step guide, get tips for getting the most of your plan, and see real business plan examples to inspire you.

What is a business plan?

A business plan is a strategic document that outlines a company's goals, strategies for achieving them, and the time frame for their achievement. It covers aspects like market analysis , financial projections, and organizational structure, serving as a roadmap for business growth and a tool to secure funding.

Often, financial institutions and investors need to see a business plan before funding any project. Even if you don’t plan to seek outside funding, a well-crafted plan becomes the guidance for your business as it scales.

How to write a business plan in 9 steps

• Draft an executive summary.
• Write a company description.
• Perform a market analysis.
• Outline the management and organization.
• List your products and services.
• Perform customer segmentation.
• Define a marketing plan.
• Provide a logistics and operations plan.
• Make a financial plan.

Few things are more intimidating than a blank page. Starting your business plan with a structured outline and key elements for what you’ll include in each section is the best first step you can take.

Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview to get you started (and avoid the terror of facing a blank page).

Once you have your business plan template in place, it’s time to fill it in. We’ve broken it down by section to help you build your plan step by step.

1. Draft an executive summary.

A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.

The executive summary distills everything that follows and gives time-crunched reviewers (e.g., potential investors and lenders) a high-level overview of your business that persuades them to read further.

Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan. If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyway, just for practice.

An executive summary shouldn’t exceed one page. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible. Your business plan’s executive summary should include:

• Business concept. What does your business do?
• Business goals and vision. What does your business want to do?
• Product description and differentiation. What do you sell, and why is it different?
• Target market. Who do you sell to?
• Marketing strategy. How do you plan on reaching your customers?
• Current financial state. What do you currently earn in revenue?
• Projected financial state. What do you foresee earning in revenue?
• The ask. How much money are you asking for?
• The team. Who’s involved in the business?

2. Write a company description.

This section of your business plan should answer two fundamental questions: who are you, and what do you plan to do? 

Answering these questions with a company description provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment. 

For example, clean makeup brand Saie shares a letter from its founder on the company’s mission and why it exists.

Clarifying these details is still a useful exercise, even if you’re the only person who’s going to see them. It’s an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies.

Here are some of the components you should include in your company description:

• Your business structure (Are you a sole proprietorship, general partnership, limited partnership, or incorporated company?)
• Your business model
• Your industry
• Your business’s vision, mission, and value proposition
• Background information on your business or its history
• Business objectives, both short and long term
• Your team, including key personnel and their salaries

Brand values and goals

To define your brand values , think about all the people your company is accountable to, including owners, employees, suppliers, customers, and investors. Now consider how you’d like to conduct business with each of them. As you make a list, your core values should start to emerge.

Your company description should also include both short- and long-term goals. Short-term goals, generally, should be achievable within the next year, while one to five years is a good window for long-term goals. Make sure your goal setting includes SMART goals : specific, measurable, attainable, realistic, and time-bound.

Vision and mission statements

Once you know your values, you can write a mission statement . Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.

Next, craft your vision statement : What impact do you envision your business having on the world once you’ve achieved your vision? Phrase this impact as an assertion—begin the statement with “We will” and you’ll be off to a great start. Your vision statement, unlike your mission statement, can be longer than a single sentence, but try to keep it to three at most. The best vision statements are concise.

3. Perform a market analysis.

No matter what type of business you start, it’s no exaggeration to say your market can make or break it. Choose the right market for your products—one with plenty of customers who understand and need your product—and you’ll have a head start on success. If you choose the wrong market, or the right market at the wrong time, you may find yourself struggling for each sale.

Market analysis is a key section of your business plan, whether or not you ever intend for anyone else to read it.

This is why market research and analysis is a key section of your business plan, whether or not you ever intend for anyone else to read it. It should include an overview of how big you estimate the market is for your products, an analysis of your business’s position in the market, and an overview of the competitive landscape. Thorough research supporting your conclusions is important both to persuade investors and to validate your own assumptions as you work through your plan.

Here is an example to illustrate how to approach this section:

How big is your potential market?

The potential market is an estimate of how many people need your product. While it’s exciting to imagine sky-high sales figures, you’ll want to use as much relevant independent data as possible to validate your estimated potential market.

Since this can be a daunting process, here are some general tips to help you begin your research:

• Understand your ideal customer profile. Look for government data about the size of your target market , learn where they live, what social channels they use, and their shopping habits.
• Research relevant industry trends and trajectory. Explore consumer trends and product trends in your industry by looking at Google Trends, trade publications, and influencers in the space.
• Make informed guesses. You’ll never have perfect, complete information about your total addressable market. Your goal is to base your estimates on as many verifiable data points as necessary.

Some sources to consult for market data include government statistics offices, industry associations, academic research, and respected news outlets covering your industry.

Read more: What is a Marketing Analysis? 3 Steps Every Business Should Follow

SWOT analysis

A SWOT analysis looks at your strengths, weaknesses, opportunities, and threats. What are the best things about your company? What are you not so good at? What market or industry shifts can you take advantage of and turn into opportunities? Are there external factors threatening your ability to succeed?

SWOT is often depicted in a grid or visual way. With this visual presentation, your reader can quickly see the factors that may impact your business and determine your competitive advantage in the market.

Competitive analysis

There are three overarching factors you can use to differentiate your business in the face of competition:

• Cost leadership. You have the capacity to maximize profits by offering lower prices than the majority of your competitors. Examples include companies like Mejuri and Endy .
• Differentiation. Your product or service offers something distinct from the current cost leaders in your industry and banks on standing out based on your uniqueness. Think of companies like Knix and QALO .
• Segmentation. You focus on a very specific, or niche, target market, and aim to build traction with a smaller audience before moving on to a broader market. Companies like TomboyX and Heyday Footwear are great examples of this strategy.

To understand which is the best fit, you’ll need to understand your business as well as the competitive landscape.

You’ll always have competition in the market, even with an innovative product, so it’s important to include a competitive overview in your business plan. If you’re entering an established market, include a list of a few companies you consider direct competitors and explain how you plan to differentiate your products and business from theirs.

For example, if you’re selling jewelry , your competitive differentiation could be that, unlike many high-end competitors, you donate a percentage of your profits to a notable charity or pass savings on to your customers.

If you’re entering a market where you can’t easily identify direct competitors, consider your indirect competitors—companies offering products that are substitutes for yours. For example, if you’re selling an innovative new piece of kitchen equipment, it’s too easy to say that because your product is new, you have no competition. Consider what your potential customers are doing to solve the same problems.

4. Outline the management and organization.

If you have a management team, use an organizational chart to show your company’s internal structure, including the roles, responsibilities, and relationships between people in your chart. Communicate how each person will contribute to the success of your startup.

5. List your products and services.

Your products or services will feature prominently in most areas of your business plan, but it’s important to provide a section that outlines key details about them for interested readers.

If you sell many items, you can include more general information on each of your product lines. If you only sell a few, provide additional information on each. For example, bag shop BAGGU sells a large selection of different types of bags, in addition to home goods and other accessories. Its business plan would list out those categories and key details about the products within each.

Describe new products you’ll launch in the near future and any intellectual property you own. Express how they’ll improve profitability. It’s also important to note where products are coming from—handmade crafts are sourced differently than trending products for a dropshipping business, for instance.

6. Perform customer segmentation.

To give a holistic overview of your ideal customer, describe a number of general and specific demographic characteristics. Customer segmentation often includes:

• Where they live.
• Their age range.
• Their level of education.
• Some common behavior patterns.
• How they spend their free time.
• Where they work.
• What technology they use.
• How much they earn.
• Where they’re commonly employed.
• Their values, beliefs, or opinions.

This information will vary based on what you’re selling, but you should be specific enough that it’s unquestionably clear who you’re trying to reach—and more importantly, why you’ve made the choices you have based on who your customers are and what they value.

For example, a college student has different interests, shopping habits, and pricing sensitivity than a 50-year-old executive at a Fortune 500 company. Your business plan and decisions would look very different based on which one was your ideal customer.

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7. Define a marketing plan.

If you’re planning to invest heavily in Instagram marketing or TikTok ads , for example, it might make sense to include whether Instagram and TikTok are a leading platform for your audience—if it’s not, that might be a sign to rethink your marketing plan.

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Most marketing plans include information on four key subjects. How much detail you present on each will depend on both your business and your plan’s audience.

• Price:  How much do your products cost, and why have you made that decision?
• Product:  What are you selling and how do you differentiate it in the market?
• Promotion:  How will you get your products in front of your ideal customer?
• Place:  Where will you sell your products? On what channels and in which markets?

Promotion may be the bulk of your plan since you can more readily dive into tactical details, but the other three areas should be covered at least briefly—each is an important strategic lever in your marketing mix.

Here is an example of a marketing plan for a new business:

8. Provide a logistics and operations plan.

Logistics and operations are the workflows you’ll implement to make your business idea a reality. If you’re writing a business plan for your own planning purposes, this is still an important section to consider, even though you might not need to include the same level of detail as if you were seeking investment.

Cover all parts of your planned operations, including:

• Suppliers . Where do you get the raw materials you need for production, or where are your products produced?
• Production . Will you make, manufacture, wholesale , or dropship your products? How long does it take to produce your products and get them shipped to you? How will you handle a busy season or an unexpected spike in demand?
• Facilities . Where will you and any team members work? Do you plan to have a physical retail space? If yes, where?
• Equipment . What tools and technology do you require to be up and running? This includes everything from computers to lightbulbs and everything in between.
• Shipping and fulfillment. Will you be handling all the fulfillment tasks in-house, or will you use a third-party fulfillment partner?
• Inventory . How much will you keep on hand, and where will it be stored? How will you ship it to partners if required, and how will you approach inventory management ?

This section should signal to your reader that you’ve got a solid understanding of your supply chain and strong contingency plans in place to cover potential uncertainty. If your reader is you, it should give you a basis to make other important decisions, like how to price your products to cover your estimated costs, and at what point you plan to break even on your initial spending.

9. Make a financial plan.

The level of detail required in your financial plan will depend on your audience and goals, but typically you’ll want to include three major views of your financials: an income statement, a balance sheet, and a cash-flow statement. It also may be appropriate to include financial data and projections.

Here’s a spreadsheet template that includes everything you’ll need to create an income statement, balance sheet, and cash-flow statement, including some sample numbers. You can edit it to reflect projections if needed.

Let’s review the types of financial statements you’ll need.

Income statements

Your income statement is designed to give readers a look at your revenue sources and expenses over a given time period. With those two pieces of information, they can see the all-important bottom line or the profit or loss your business experienced during that time. If you haven’t launched your business yet, you can project future milestones of the same information.

Balance sheets

Your balance sheet offers a look at how much equity you have in your business. On one side, you list all your business assets (what you own), and on the other side, all your liabilities (what you owe). This provides a snapshot of your business’s shareholder equity, which is calculated as:

Assets - Liabilities = Equity

Cash flow statements

Your cash flow statement is similar to your income statement, with one important difference: it takes into account when revenues are collected and when expenses are paid.

When the cash you have coming in is greater than the cash you have going out, your cash flow is positive. When the opposite scenario is true, your cash flow is negative. Ideally, your cash flow statement will help you see when cash is low, when you might have a surplus, and where you might need to have a contingency plan to access funding to keep your business solvent .

It can be especially helpful to forecast your cash-flow statement to identify gaps or negative cash flow and adjust operations as required.

📚 Read more: What Is Cash Flow Management: Template and Examples

Why write a business plan?

Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans are commonly associated with getting a loan. 

Business plans also help owners identify areas of weakness before launching, potentially avoiding costly mistakes down the road. “Laying out a business plan helped us identify the ‘unknowns’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves,” says Jordan Barnett, owner of Kapow Meggings .

There are several other compelling reasons to consider writing a business plan, including:

• Strategic planning. Writing out your plan is an invaluable exercise for clarifying your ideas and can help you understand the scope of your business, as well as the amount of time, money, and resources you’ll need to get started.
• Evaluating ideas. If you’ve got multiple ideas in mind, a rough business plan for each can help you focus your time and energy on the ones with the highest chance of success.
• Research. To write a business plan, you’ll need to research your ideal customer and your competitors—information that will help you make more strategic decisions.
• Recruiting. Your business plan is one of the easiest ways to communicate your vision to potential new hires and can help build their confidence in the venture, especially if you’re in the early stages of growth.
• Partnerships. If you plan to collaborate with other brands , having a clear overview of your vision, your audience, and your business strategy will make it much easier for them to identify if your business is a good fit for theirs.
• Competitions. There are many business plan competitions offering prizes such as mentorships, grants, or investment capital. 

If you’re looking for a structured way to lay out your thoughts and ideas, and to share those ideas with people who can have a big impact on your success, a business plan is an excellent starting point.

Business plan types

Business plan types can span from one page to multiple pages with detailed graphs and reports. There’s no one way to create a business plan. The goal is to convey the most important information about your company for readers.

Common business plans we see include, but are not limited to, the following types:

Traditional business plans

These are the most common business plans. Traditional business plans take longer to write and can be dozens of pages long. Venture capitalist firms and lenders ask for this plan. Traditional business plans may not be necessary if you don’t plan to seek outside funding. That’s where the next type comes in.

Lean business plans

A lean business plan is a shorter version of a traditional business plan. It follows the same format, but only includes the most important information. Businesses use lean business plans to onboard new hires or modify existing plans for a specific target market.

Nonprofit business plans

A nonprofit business plan is for any entity that operates for public or social benefit. It covers everything you’ll find in a traditional business plan, plus a section describing the impact the company plans to make. For example, a speaker and headphone brand that aims to help people with hearing disabilities. Donors often request this plan.

📚 Read more: The Road to Success: Business Plan Examples to Inspire Your Own .

7 tips for creating a small business plan

There are a few best practices when it comes to writing a business plan. While your plan will be unique to your business and goals, keep these tips in mind as you write.

1. Know your audience.

When you know who will be reading your plan—even if you’re just writing it for yourself to clarify your ideas—you can tailor the language and level of detail to them. This can also help you make sure you’re including the most relevant information and figure out when to omit sections that aren’t as impactful.

2. Have a clear goal.

When creating a business plan, you’ll need to put in more work and deliver a more thorough plan if your goal is to secure funding for your business versus working through a plan for yourself or even your team.

3. Invest time in research.

Sections of your business plan will primarily be informed by your ideas and vision, but some of the most crucial information you’ll need requires research from independent sources. This is where you can invest time in understanding who you’re selling to, whether there’s demand for your products, and who else is selling similar products or services.

4. Keep it short and to the point.

No matter who you’re writing for, your business plan should be short and readable—generally no longer than 15 to 20 pages. If you do have additional documents you think may be valuable to your audience and your goals, consider adding them as appendices.

5. Keep the tone, style, and voice consistent.

This is best managed by having a single person write the plan or by allowing time for the plan to be properly edited before distributing it.

6. Use a business plan template.

You can also use a free business plan template to provide a skeleton for writing a plan. These often guide you through each section from financial projects to market research to mission statement ensuring you don’t miss a step.

7. Try business plan software.

Writing a business plan isn’t the easiest task for business owners. But it’s important for anyone starting or expanding a business. Fortunately, there are tools to help with everything from planning, drafting, creating graphics, syncing financial data, and more. Business plan software also has business plan templates and tutorials to help you finish a comprehensive plan in hours, rather than days.

A few curated picks include:

• LivePlan : the most affordable option with samples and templates
• Bizplan : tailored for startups seeking investment
• Go Small Biz : budget-friendly option with industry-specific templates

📚 Read more: 6 Best Business Plan Software to Help Write Your Future

Common mistakes when writing a business plan

Other articles on business plans would never tell you what we’re about to tell you: Your business plan can fail. The last thing you want is for time and effort to go down the drain. Avoid these common mistakes:

• Bad business idea. Sometimes your idea may be too risky for potential investors, too expensive to run, or there’s no market. Aim for small business ideas that require low startup costs.
• No exit strategy. If you don’t show an exit strategy, or a plan for investors to leave the business with maximum profits, you’ll have little luck finding capital.
• Unbalanced teams. A great product is the cost of entry to starting a business. But an incredible team will take it to the top. Unfortunately, many business owners overlook a balanced team. They focus on potential profits, without worrying about how it will be done. 
• Missing financial projections. Don’t leave out your balance sheet, cash flow statements, P&L statements, and income statements. Include your break-even analysis and return-on-investment calculations in your financial projections to create a successful business plan.
• Spelling and grammar errors. All the best organizations have an editor review their documents. If someone spots typos while reading your business plan, how can they believe you’ll run a successful company?

Prepare your business plan today

Whether you’re working on starting a new online business idea , building a retail storefront, growing your established business, or purchasing an existing business , you now understand how to write a business plan that suits your business’s goals and needs.

Feature illustration by Rachel Tunstall

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Business plan FAQ

How do i write a business plan.

Learning how to write a business plan is simple if you use a business plan template or business plan software. Typically, a traditional business plan for every new business should have the following components :

• Executive summary
• Company description, including value proposition
• Market analysis and competitive analysis
• Management and organization
• Products and services
• Customer segmentation
• Marketing plan
• Logistics and operations
• Financial plan and financial projections

What is a good business plan?

A good business plan starts with a strong executive summary. It also adequately outlines idea feasibility, target market insights, and the competitive landscape. A business plan template can help businesses be sure to follow the typical format of traditional business plans which include financial projections, details about the management team, and other key elements that venture capital firms and potential investors want to see.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are: 

• To clarify your plans for growth
• To understand your financial needs
• To attract funding from investors or secure a business loan

What are the different types of business plans?

The types of business plans include startup, refocusing, internal, annual, strategic, feasibility, operations, growth, and scenario-based. Each type of business plan has a different purpose. Business plan formats include traditional, lean, and nonprofit. Find a business plan template for the type of plan you want to write.

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How Much Does a Business Plan Writer Cost?

Written by Dave Lavinsky

A business plan writer is a professional who evaluates and creates a business plan for various purposes. They are usually hired by large corporations, but they can also be hired to create a business plan for startup companies, established businesses, and non-profit organizations.

So, what is the cost of professional business plan writing services? The answer depends on a variety of factors, but in general, you can expect to pay a few thousand dollars at least. For most professional business plans, the average cost is between $2,500 to $15,000 or more for a comprehensive business plan written by an experienced business planning expert.

Get Instant Business Plan Price Quote

Of course, a business plan writer’s cost will also depend on their experience, the scope of the business plan, and the amount of time it will take to complete the business plan. In some cases, you may be able to negotiate a lower rate if you are willing to pay for the entire project upfront.  

Factors That Can Affect Business Plan Cost

The cost of a business plan can vary significantly depending on the size and scope of the business plan and financial model. Some of the factors that can affect the cost include:

• Length and complexity of the business plan
• Number of interviews and consultations required
• Level of market research needed
• Number of revisions required
• Amount of time needed to complete the project
• Experience and qualifications of the business plan writer
• Types of services offered (e.g. writing, research, consulting)
• Location of the business plan writer

It is important to keep in mind that the cost of a business plan should not be your only consideration when choosing a professional. The quality of the writing and the level of service should also be taken into account. A successful business plan can be a helpful tool in growing your business, so it is important to choose a business plan writer who you feel confident will produce a high-quality document.  

How to Save Money on a Business Plan

If you are looking to save money on writing a complete business plan, there are a few things you can do:

• Ask the professional business plan consultant or writer for a discount if you are willing to pay for the business plan upfront.
• Shop around and compare prices from different business plan writers.
• Limit the scope of the project to reduce costs.
• Write a business plan yourself with help from a friend or online resources.
• Use a downloadable business plan template or business plan software.

If you are looking for someone to write your business plan, it is important to do your research, comparing pricing and services before choosing someone. Keep in mind that the cost of a business plan can vary depending on the size and scope of the project, but the result will be a well-written and professionally-crafted business plan that can help your business succeed.

BusinessPlanConsulting.com is a professional business plan consulting firm with over two decades of business planning experience. Our business plan writing service starts with an instant quote. To get started, just click below and answer 6 quick questions about your business planning needs. 

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Cost Breakdown: How Much Does It Cost For A Business Plan

When considering the investment required for a business plan, many are surprised to learn that costs can range anywhere from a few hundred dollars to several thousand. On average, small business owners might spend roughly $1,500 to $3,000 for a detailed plan. Yet, the complexity and scope of the business dramatically affect this estimate, requiring a nuanced approach to budgeting.

Historically, the cost of business planning has evolved alongside the sophistication of market research and analytics tools. A Deloitte survey found that 70% of businesses today utilize professional services for business planning, emphasizing the importance of expertise and precision. Choosing between self-preparation and professional consultancy can decisively impact both cost and outcome.

How Much Does It Cost for a Business Plan

The cost of a business plan can greatly vary depending on several factors. On average, small business owners might spend between $1,500 and $3,000. This range can be influenced by the complexity of the plan and the level of detail required. Some may spend as little as a few hundred dollars, especially if they use pre-made templates. High-end bespoke business plans can even cost up to $10,000 or more.

Several key factors affect these costs. One significant factor is the size and type of the business. Startups might need more detailed plans than established companies. Additionally, the industry sector can influence the cost due to specific market research needs. The choice between hiring a professional service or creating the plan independently also plays a role.

Using professional services for business plans typically offers higher quality and expertise. These services conduct thorough market analysis and financial forecasting . However, this expertise comes at a price, often ranging from $2,000 to $6,000. Some professionals charge by the hour, which can accumulate quickly. Alternatively, DIY methods can save money but might lack detailed insights.

Many small business owners try to balance cost and quality. They might start with a basic template and add custom elements. Utilizing online resources and software tools can also help keep costs low. It’s essential to allocate enough budget to cover essential components. Investing in a good business plan can pave the way for a successful business venture.

Average Costs of a Business Plan: Based on Business Size and Type

The cost of a business plan can differ greatly based on the size of the business. For a small business or startup, a basic plan might cost between $1,500 and $3,000. These plans usually include essential elements like market analysis and financial projections . Medium-sized businesses, requiring more detail and strategy, might spend anywhere from $3,000 to $5,000. Plans for larger enterprises can surpass $10,000 due to complex requirements and extensive research.

The type of business also significantly influences the cost. Retail businesses often need detailed market analysis and location studies, which can drive prices higher. Technology startups, requiring extensive technical and financial details, might find themselves at the higher end of the cost spectrum. Conversely, service-based businesses might spend less if their operational and market environment is straightforward. Real estate and manufacturing sectors will likely fall somewhere in between.

A custom business plan for a manufacturing business might cost more due to additional needs like supply chain assessment and production forecasts. On the other hand, an online retail business might incur lower costs if it leverages e-commerce platforms and existing sales data. To better visualize this, consider the following table illustrating the average cost ranges for different business types:

Choosing the right service provider is crucial to aligning costs with business needs. Many firms offer tiered pricing based on the level of detail required. It’s wise to get multiple quotes and assess the scope of services included. Remember, investing in a well-crafted business plan can significantly influence your business’s success and attract potential investors.

Factors Affecting the Cost of a Business Plan

Several factors influence the cost of a business plan. One of the most significant factors is the complexity of the business. For instance, a straightforward local business might require less detailed analysis than a tech startup. The amount of research needed also impacts the cost. More detailed market and competitive analyses will drive up the price.

The experience and expertise of the plan’s creator are crucial. Hiring a seasoned consultant or firm generally costs more but can provide valuable insights. On the other hand, using a less experienced freelancer or doing the plan yourself can reduce costs. The choice of the writer is often a trade-off between expense and the quality of the final product. Additionally, the length of the business plan itself can add to the cost.

The geographic location of the business also plays a role. Firms in major cities may charge more due to higher operational costs. Conversely, remote or online services might offer competitive rates. Companies in specific industries, like financial services or healthcare, may need specialized knowledge, increasing costs further.

Customization level is another factor. A highly tailored plan, specific to unique business needs, will cost more than a generic template. Elements like detailed financial projections, marketing strategies, and growth plans add to the overall cost. Customization ensures the plan aligns closely with business goals but requires more time and effort. This often results in higher fees.

The Balance between Cost and Quality in Business Planning

Finding the right balance between cost and quality in business planning can be tricky. It’s crucial to ensure that the plan is comprehensive enough to attract investors and guide the business. However, overspending on the plan can strain your budget. The key is to invest wisely, getting the best value for your money. This often involves comparing different services or templates.

Hiring a reputable consultant can increase the quality of your business plan. Experienced consultants bring valuable insights and detailed market analyses. Though higher in cost, the potential benefits often outweigh the expense. On the other hand, opting for a cheaper DIY approach may save money but could lead to a less effective plan. Thus, balancing these factors is essential for success.

Using professional services for essential components like financial projections can add value to a basic plan. You can mix custom and pre-made elements to create an effective plan without overspending. Resources like online templates and business plan software can also be useful. By combining these resources, you achieve a good balance of cost and quality.

Evaluating the specific needs of your business helps in determining the right balance. A startup may require a more detailed plan than an established business. Conducting a cost-benefit analysis can be beneficial. Weigh the potential gains against the expenses to make an informed decision. This approach ensures that you don’t sacrifice quality for lower costs.

Gaining insights from multiple experts can help fine-tune the balance. Engaging with various consultants or reviewing multiple templates provides a broader perspective. This allows you to identify the best features from each. Implementing these features strategically maximizes both quality and value. An informed approach can lead to a successful business plan that doesn’t break the bank.

DIY vs. Professional Services: A Cost Comparison

Creating a business plan yourself (DIY) can save a lot of money initially. Using online templates and resources, it might cost you around $100 or even less. However, the quality might not be as high, and critical details could be missed. On the other hand, hiring professional services ensures a comprehensive plan. The cost for this can range from $2,000 to as much as $10,000 depending on the complexity.

Professional services offer several advantages over DIY approaches. They provide in-depth market research, financial analysis, and strategic planning insights. This expertise can significantly enhance the effectiveness of your business plan. But this level of expertise comes at a premium. You are essentially paying for the consultant’s time, experience, and resources.

Comparing the two options reveals distinct pros and cons. DIY methods are cheaper but require significant time and effort. They are suitable for straightforward business models. In contrast, professional services deliver high-quality, personalized plans but are costly. This makes them more suitable for businesses needing detailed planning and analysis.

To help visualize these differences, consider the following table:

Ultimately, the choice depends on your business’s specific needs and budget. Small startups might get by with a DIY plan. However, more complex businesses or those seeking investment might benefit from professional services. Weighing the costs and benefits will help you make the best decision for your situation.

Investment in a Business Plan: Why It’s More Than Just Money

Investing in a business plan involves more than just spending money. It requires time, effort, and dedication to detail. Spending money on research and expert advice can save headaches down the line. Additionally, it helps you understand your business vision better. The benefits of a well-crafted business plan extend far beyond the initial financial outlay.

Time spent on a business plan is an investment in itself. Thorough planning ensures that you are prepared for possible challenges. This preparation can save time and resources in the long run. It’s not just about making quick decisions but about making informed ones. Every hour spent planning is an hour saved from potential future issues.

A detailed business plan can also attract investors and lenders. These stakeholders look for well-thought-out strategies and clear financial projections. Their confidence in your plan can lead to easier funding opportunities. An investment in a good business plan shows your seriousness and commitment. This can make all the difference in securing necessary funds for growth.

Moreover, a business plan serves as a roadmap for your business journey. It helps in setting clear goals and milestones. A well-laid-out plan can guide daily operations and long-term strategies. This direction keeps the business aligned with its core objectives. Thus, investing in a business plan is about setting a strong foundation for your business.

Tips to Minimize Costs without Compromising the Quality of a Business Plan

Minimizing costs while maintaining quality in a business plan is achievable with strategic planning. One effective way is to use free or low-cost business plan templates available online. These templates offer a structured starting point, saving you time and money. Enhance these templates by adding customized elements specific to your business needs. This mix ensures you have a solid plan without high expenses.

Leverage affordable business plan software for professional-quality results at a fraction of the cost. Many software options include tools for financial projections, market analysis, and custom graphics. Even with basic computer skills, you can produce a polished and comprehensive document. Compare different software features to find one that best suits your requirements. Utilizing such tools helps maintain quality while keeping costs low.

Consulting educational resources like books and online courses can also reduce expenses. These resources often provide in-depth insights into crafting effective business plans. While it requires more effort on your part, the knowledge gained is valuable long-term. Library memberships, YouTube channels, or online learning platforms can be excellent sources of information at minimal cost.

Outsourcing specific parts of the business plan can be cost-effective as well. For example, hire freelancers for financial projections or marketing strategies, rather than engaging an expensive full-service firm. Websites like Upwork or Fiverr offer access to talented freelancers at competitive rates. By selectively outsourcing tasks, you control costs without sacrificing overall plan quality.

Another tip is to collaborate with local small business development centers or mentors from programs like SCORE. These professionals often provide free advice and feedback on your business plan drafts. Networking with other entrepreneurs can also offer valuable insights at little to no cost. Leveraging community resources ensures a high-quality plan without breaking the bank.

A table summarizing these cost-saving tips:

Frequently Asked Questions

Creating a business plan involves many considerations, especially regarding costs. Here are some common questions answered to help clarify the process and expenses involved.

1. What factors affect the cost of a business plan?

The complexity of your business is a major factor. A simple business might need less detailed analysis than a tech startup, which requires in-depth research and projections.

Your choice of professional services or DIY methods also impacts costs. Hiring an experienced consultant may be more expensive but can add valuable insights, while DIY approaches save money but might lack detail.

2. How does industry type influence the cost of a business plan?

The industry type significantly affects cost due to varying needs for data and analysis. For example, retail businesses often require extensive market research and location studies.

Technology startups may need comprehensive technical and financial details, leading to higher expenses. Service-based businesses could incur lower costs due to simpler operational models.

3. Is it cheaper to write my own business plan or hire someone?

Writing your own business plan is generally cheaper and can cost under $100 if you use templates and online resources. However, creating a detailed and effective plan requires time and effort on your part.

Hiring a professional service ensures high quality but comes at higher prices ranging from $2,000 to $10,000+. The decision depends on your skills, budget, and the complexity of your needs.

4. Can free resources impact the quality of my business plan?

Free resources like templates and educational courses can help reduce costs while still providing structure and guidance. They enable you to produce an effective plan without spending much money.

However, relying solely on free resources might limit access to specialized expertise or tailored advice available through paid services. Balancing free tools with selective investment in crucial areas can maintain quality without overspending.

5. How important is customization in influencing the cost of a business plan?

A highly customized business plan that addresses specific goals will typically cost more due to the additional time required for detailed tailoring. Customized plans often include personalized financial projections and marketing strategies specific to your niche.

This level of detail makes the plan more relevant and valuable for securing investments or guiding operations but involves higher fees compared to generic templates or basic plans.

Investing in a business plan is more than just an expense; it’s a strategic move for future success. Balancing cost and quality requires considering various factors like expertise, industry, and customization needs. By combining the right resources and professional help, you can craft a plan that aligns perfectly with your business goals.

In the end, the value of a well-drafted business plan far outweighs its costs. It not only attracts investors but also provides a roadmap for growth. With thoughtful planning and smart spending, you set a solid foundation for your business to thrive.

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Understanding Common Business Startup Costs

Additional startup cost considerations, the bottom line.

• Small Business
• How to Start a Business

How to Estimate Business Startup Costs and What It Covers

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• Business Development: Definition, Strategies, Steps & Skills
• Business Plan: What It Is, What's Included, and How to Write One
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Starting a business involves much more than just setting up an office or choosing furnishings. It demands careful financial planning and precise accounting, particularly in the initial stages.

Many new businesses make the mistake of not properly estimating and budgeting for startup costs, relying too much on a sudden influx of customers. This approach often leads to poor results and even the business's failure . A solid financial plan is key not only for managing startup costs but also for building a foundation for your venture's future growth.

Key Takeaways

• Startup costs are expenses incurred while establishing a new business. They can be divided into two categories: pre-opening and post-opening. 
• Pre-opening startup costs include a business plan, advertising, employee training, professional services, and setting up books and records.
• After the business opens, costs shift toward advertising, promotional activities, and employee salaries.
• Different types of business structures—like sole proprietorships, partnerships, and corporations—each have unique startup costs. Understanding these variations is crucial as you plan your budget and financial strategy.

Startup costs are the expenses a new business faces during its creation. Unfortunately, starting a business with no money is challenging and not an option for most businesses, which will require capital to start operations. Each business is unique and thus incurs different types of startup costs depending on its nature of operations.

For example, online businesses, such as e-commerce websites, often have lower initial capital requirements than brick-and-mortar businesses, such as restaurants. This difference in startup costs may stem from online businesses needing less physical space, fewer furnishings, and often fewer staff compared to brick-and-mortar operations.

Despite these differences, several expenses are common across most types of businesses. These typically include costs related to legal or attorney fees, licensing, initial inventory, market research, and marketing efforts to launch the brand.

Keep detailed records of all your startup expenses from the beginning. This not only helps with budgeting and planning but also ensure you can take full advantage of any tax deductions available for startup costs.

The Business Plan

Creating a business plan is crucial for starting a business as it provides a detailed roadmap and prompts careful consideration of various startup costs. Underestimating these expenses can lead to an inflated expectation of net profit, which can be detrimental for a small business owner. Hiring a consulting firm or a business plan writer to assist with creating a business plan can cost between $1,000 and $5,000 or more. The final price often depends on the complexity and length of the plan.

Research Expenses

Before launching a business, it's crucial to thoroughly research the industry and target consumer demographics. Some business owners opt to hire market research firms for this purpose.

Hiring a market research firm is essential for companies wanting to excel in competitive markets. These firms offer key insights into customer preferences and industry trends, using both qualitative and quantitative data to inform strategies ranging from product development to marketing. Their analysis helps businesses make informed decisions and identifies potential risks and opportunities.

For business owners who choose to follow this route, the expense of hiring these experts must be included in the business plan.

Borrowing Costs

Starting up any kind of business requires an infusion of capital. There are two ways to acquire capital for a business: equity financing and debt financing. Equity financing usually entails the issuance of stock, meaning the company offers shares of its ownership to investors in exchange for funds. However, this doesn't apply to most small businesses, which are proprietorships and don't issue stock.

For small business owners, the most likely source of financing is debt in the form of a small business loan . Business owners can often get loans from banks, savings institutions, and the U.S. Small Business Administration (SBA). Like any other loan, SBA business loans come with principal and interest payments that need to be carefully planned for when starting a business, as failing to make these payments can result in severe consequences.

Insurance, License, and Permit Fees

Many businesses are expected to submit to health inspections and authorizations to obtain certain business licenses and permits. Some businesses might require basic licenses while others need industry-specific permits.

Carrying insurance to cover your employees, customers, business assets, and yourself can help protect your personal assets from any liabilities  that may arise. 

Technological Expenses

Technological expenses include the cost of a website, information systems, and software, including accounting and point of sale (POS) software , for a business. Some small business owners choose to outsource these functions to other companies to save on payroll and benefits.

Equipment and Supplies

Every business needs equipment and basic supplies, which are crucial components of startup costs. When planning these expenses, you must decide whether to lease or buy the equipment. 

The state of your finances will play a major part in this decision. Even with sufficient funds to purchase equipment outright, it might be more practical to lease initially, with the option to buy later, especially if other unavoidable expenses arise. However, it's important to remember that, regardless of the cash position , leasing isn't always the most beneficial option depending on the type of equipment and the lease terms.

Advertising and Promotion

A new company or startup business is unlikely to succeed without promoting itself. However, promoting a business entails much more than placing ads in a local newspaper.

It also includes marketing —everything a company does to attract clients to the business. Marketing has become such a science that any advantage is beneficial, so external dedicated marketing companies are most often hired.

Employee Expenses

Businesses planning to hire employees must plan for wages, salaries, and benefits, also known as the cost of labor . This includes not only direct payments but also any additional benefits that contribute to employee compensation packages, including health insurance, retirement plans, and bonuses.

Failure to adequately compensate employees can result in low morale, mutiny, and bad publicity, all of which can tarnish a company's reputation and be disastrous for the business.

Set aside some extra money for any overlooked or unexpected expenses. Most companies fail because they lack the cash to deal with unexpected problems during the business season.

It's important to note that the startup costs for a sole proprietorship differ from the startup costs for a partnership or corporation. Some additional costs a partnership might incur include the legal cost of drafting a partnership agreement and state registration fees.

Other costs that may apply more to a corporation include fees for filing articles of incorporation, bylaws, and terms of original stock certificates.

What Are Business Startup Costs?

Startup costs are the expenses required to create a new business. Once the business is operational, these costs can be broadly categorized into pre-opening and ongoing or operating expenses . Pre-opening costs may include expenses for developing a business plan, market research, securing a location, and initial marketing. Ongoing costs typically involve operational expenses like employee salaries, utilities, and inventory replenishment.

What Business Startup Costs are Tax Deductible?

Tax-deductible startup costs generally include essential expenses for establishing a new business, such as market research, opening advertisements, and employee training salaries. The IRS allows new businesses to write off startup expenses of $10,000 in startup costs and $5,000 in organizational costs in the year the business begins. However, total startup costs must be $60,000 or less and organizational costs must be $50,000 or less. If the costs exceed the maximums, the remaining has to be amortized.

How Do I Calculate Business Startup Costs?

To calculate your startup costs, first identify all necessary expenses like office space, equipment, licenses, permits, salaries, and marketing. Estimate each expense by researching online and consulting with mentors or similar businesses. You can then organize these costs into one-time and monthly categories, then calculate a total to understand your capital needs. Calculating your expected startup costs can help you secure funding, attract investors, and launch your business successfully.

Understanding and planning for startup costs is crucial for any new business. These costs include pre-opening expenses, like market research and business plans, and post-opening expenses, such as marketing and employee salaries. Every business has unique costs, but common expenses often involve legal fees, permits, equipment, and technology.

Accurately estimating your startup costs is key for any new founder. Realistic figures can help secure funding from investors or banks and ensure smooth operations. Keeping detailed records from the start can also help you in financial planning and maximizing tax benefits.

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Internal Revenue Service. " Publication 583, Starting a Business and Keeping Records ." Pages 9-10.

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How Much Does a Business Plan Cost?

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 19, 2023 Updated on December 11, 2023

Are you dreading writing a business plan and feeling unqualified to do it yourself? If so, that’s totally normal. Writing a business plan is hard work! That’s why first-time business owners, not to mention experienced entrepreneurs, often hire professionals to do the job for them.  

The price of a business plan varies depending on a variety of factors, and this guide lays out all your options for creating the kind of excellent business plan your new venture deserves. 

Search online and you’ll quickly find business plan templates and software to guide you through the process. The main advantage of crafting your own business plan is that you’ll learn a great deal about your business as you do the work, including operations, management, financials, marketing and more.  

And that knowledge could prove to be the difference between success and failure. But if you do go this route, it’s wise to have a knowledgeable person review the plan for you and make sure it’s all good. If you’re not a writer, you also might want to have an editor go over it as well. 

This option will likely cost between $0 and $400, for travel, printing and materials. 

• Freelancers

Finding freelancers to write a business plan is another option. You can find them online and you’ll pay anywhere from $200 to $2,000, depending on the length and depth of the plan. At the lower end of that scale, you’ll do the vast majority of research and preparation, which you’ll then hand over to the freelancer to put it all together into a well written plan. 

At the higher end of that price range, you should be able to find freelancers who will do the research and deliver something like a professional business plan. But if you’re looking for venture capital, this is probably not the wisest route. 

• Consultants

A professional business plan firm or consultancy is likely to do a great job, but it will cost you a pretty penny – perhaps $10,000 or more. But you’ll also get a great deal of guidance when it comes to market research , strategy, and financials. You’ll work closely with the pros to structure and develop the plan and learn from their professional expertise. 

This route will give you a plan that you can present to any investor or lender, underscoring your seriousness and strongly making your business case. If you can’t afford this option, you could go the DIY route and have a professional review it and make recommendations, which would cost much less. 

• Which Option Should You Choose?

If you don’t expect to look for funding, the DIY route is a smart move as you’ll gain so much valuable knowledge. If you plan to apply for a business loan, you may want to go with a high-end freelancer, as you should end up with a relatively polished business plan that will suffice for lenders.

If you hope to attract investor capital, professional assistance is the best way to go. It will be costly, but it should turn out to be a worthwhile investment. 

Before you make your decision, be sure to look into what’s available in terms of local resources. You might have a small business development center in your area that can provide useful guidance or even review your business plan for free. 

Whichever route you choose, just be sure to do a business plan! You’ll need that roadmap to guide you; it could be the difference between failure and success. 

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How Much Does it Cost to Start a Business?

8 min. read

Updated April 25, 2024

What will it cost to start your business? This is a key question for anyone thinking about starting out on their own. You’ll want to spend some time figuring this out so you know how much money you need to raise and whether you can afford to get your business off the ground.

Most importantly, you’ll want to figure out how much cash you’re going to need in the bank to keep your business afloat as you grow your sales during the early days of your business. 

Typical startup costs can vary depending on whether you’re operating a  brick-and-mortar store, online store, or service operation . However, a common theme is that launching a successful business requires preparation.

And while you may not know exactly what those expenses will be, you can and should begin researching and estimating what it will cost to start your business.

• How to determine your startup costs

Like when developing your  business plan , or  forecasting  your initial sales, it’s a mixture of  market research ,  testing , and informed guessing. Looking at your competitors is a good starting point. Once you feel your initial estimates are in the ballpark, you can start to get more specific by making these three simple lists.

1. Startup expenses

These are expenses that happen before you launch and start bringing in any revenue. Here are some examples:

• Permits and Licenses: Every business needs a license to operate, just like a driver needs one to drive. Costs vary depending on industry and location.
• Legal Fees: Getting your business structure set up (sole proprietorship, LLC, etc.) might involve consulting a lawyer and at least will involve the basic business formation fees.
• Insurance: Accidents happen, and insurance protects your business from unforeseen bumps.
• Marketing and Branding: The ways to spread the word about your product or service. They could involve creating a website, creating business cards, or promoting social media.
• Office Supplies : Pens, paperclips, that all-important stapler – the essentials to keep your business humming.
• Rent/Lease: If you need to rent space for your business before you start selling, include those expenses in your list as well.

2. Startup assets

Next, calculate the total you need to spend on assets to get your business off the ground. Assets are larger purchases that have long-term value. They’re typically significant items that you could resell later if you needed or wanted to.

Here are a few examples:

• Equipment:  Think ovens for a bakery, cameras for a photography business, or computers for a tech startup.
• Inventory:  If you’re selling products, you’ll need to stock up before opening your doors (or your online store).
• Furniture and Decorations:  Desks, chairs, that comfy couch in the waiting room – creating a functional and inviting workspace might involve some upfront investment.
• Vehicles: If your business requires a vehicle to deliver your product or service, be sure to account for that purchase here.

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Why separate assets and expenses?

There’s a reason that you should separate costs into assets and expenses. Expenses are deductible against income, so they reduce taxable income. Assets, on the other hand, are not deductible against income.

By initially separating the two, you potentially save yourself money on taxes. Additionally, by accurately accounting for expenses, you can avoid overstating your assets on the balance sheet. While typically having more assets is a better look, having assets that are useless or unfounded only bloats your books and potentially makes them inaccurate. 

Listing these out separately is good practice when  starting a business  and leads into the final piece to consider when determining startup costs. 

3. Operating Expenses

Finally, figure out what it’s going to cost to keep your doors open until sales can cover expenses. Create a list that estimates monthly expenses, such as:

• Payroll (including your own salary)
• Marketing and advertising
• Loan payments
• Insurance premiums
• Office supplies
• Professional services
• Travel costs
• Shipping and distribution

Then, based on your revenue forecasts , calculate how many months it will take before your sales can cover all those monthly expenses. Multiply that number of months by your monthly operating expenses to determine how much you’re going to need to cover operating expenses as your business starts.

This number is often called “ cash runway ” and is a critical number – you need enough cash to fund those early red ink months. This number is how much cash you need to have in your checking account when you open your doors for business.

Calculating how much startup cash you need

To figure out how much money you need to start your business, add the asset purchases, startup expenses, and operating expenses over your cash runway period. This is your total startup costs, and it’s better to overestimate than underestimate these costs.

It often makes sense to invest the time to build a slightly more detailed starting costs calculation. Assuming you start making some sales and those sales grow over time, your revenue will be able to help pay for some of your operating expenses. Ideally, your sales contribute more and more over time until you become profitable.

To do a more detailed calculation, you’ll want to invest the time in a detailed financial forecast where you can experiment with different scenarios. If you do this, you’ll be able to see how much it will cost to start your business with different revenue growth rates. You’ll also be able to experiment with different funding scenarios and what your business would look like with different types of loans.

• Funding Starting Costs

You can cover starting costs on your own, or through a combination of loans and investments.

Many entrepreneurs decide they want to raise more cash than they need so they’ll have money left over for contingencies. While that makes good sense when you can do it, it is difficult to explain that to investors. Outside investors don’t want to give you more money than you need, because it’s their money.

You may see experts who recommend having anywhere from six months to a year’s worth of expenses covered, with your starting cash. That’s nice in concept and would be great for peace of mind, but it’s rarely practical. And it interferes with your estimates and dilutes their value.

Of course, startup financing isn’t technically part of the starting costs estimate. But in the real world, to get started, you need to estimate the starting costs and determine what startup financing will be necessary to cover them. The type of financing you pursue may alter your startup or ongoing costs in a given period, so it’s important to consider this upfront.

Here are common financing options to consider:

• Investment : What you or someone else puts into the company. It ends up as paid-in capital in the  balance sheet . This is the classic concept of business investment, taking ownership in a company, risking money in the hope of gaining money later.
• Accounts payable : Debts that are outstanding or need to be paid after a certain time according to your balance sheet. Generally, this means credit-card debt. This number becomes the starting balance of your balance sheet.
• Current borrowing : Standard debt, borrowing from banks,  Small Business Administration , or other current borrowing.
• Other current liabilities : Additional liabilities that don’t have interest charges. This is where you put loans from founders, family members, or friends. We aren’t recommending interest-free loans for financing, by the way, but when they happen, this is where they go.
• Long-term liabilities : Long-term debt or long-term loans.
• Other considerations for estimating startup costs

Pre-launch versus normal operations

With our definition of starting costs, the launch date is the defining point. Rent and payroll expenses before launch are considered startup expenses. The same expenses after launch are considered operating or ongoing expenses.

Many companies also incur some payroll expenses before launch because they need to hire people to train before launch, develop their website, stock shelves, and so forth.

Further Reading: How to calculate the hourly cost of an employee

The same defining point affects assets as well. For example, amounts in inventory purchased before launch and available at launch are included in starting assets. Inventory purchased after launch will affect  cash flow , and the balance sheet; but isn’t considered part of the starting costs.

So, be sure to accurately define the cutoff for startup costs and operating expenses. Again, by outlining everything within specific categories, this transition should be simple and easy to keep track of.

Your launch month will likely be the start of your business’s fiscal year

The establishment of a standard fiscal year plays a role in your analysis. U.S. tax code allows most businesses to manage taxes based on a fiscal year, which can be any series of 12 months, not necessarily January through December.

It can be convenient to establish the fiscal year as starting the same month that the business launches. In this case, the startup costs and startup funding match the fiscal year—and they happen in the time before the launch and beginning of the first operational fiscal year. The pre-launch transactions are reported as a separate tax year, even if they occur in just a few months, or even one month. So the last month of the pre-launch period is also the last month of the fiscal year.

• Aim for long-term success by estimating startup costs

Make sure you’ve considered every aspect of your business and included related costs. You’ll have a better chance at securing loans, attracting investors, estimating profits, and understanding the cash runway of your business.

The more accurately you layout startup costs and make adjustments as you incur them, the more accurate vision you’ll have for the immediate future of your business. 

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

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• Why Is Planning an Important Step in Starting a Business?
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Every business startup, from one person home operations on up, requires some form of business plan. For small to medium businesses, it's possible to write your own business plan for free. For larger business or entrepreneurs with limited time, professional business plans from a consultant or business services firm can cost anywhere from several hundred to many thousands of dollars.

What does Business Plan Include?

Business plans aren't mysterious or difficult to write, but they can be complicated and time consuming depending on your operation. Business plans are written documents containing all details of your business startup and operational objectives and strategies. Startup and operating costs, sales, marketing advertising and sales strategies, pricing and profit margins, supplier lists, insurance information and other topics are included to give you blueprint of your business.

They are also used for obtaining business loans, securing investors and for other analytical purposes, and may be modified as the business matures to better outline and guide future operations.

DIY Business Plans

Free and low-cost training – $25 seminar from Service Corps Of Retired Executives or SCORE of Austin, Texas – is available from government agencies and other sources to help the startup business owner write their own business plans. Low-cost software – for under $12 a month – is available from private companies and other sources to aid in the outline and completion of your business plan, or you may simply list topics, costs and other associated information in a notebook for reference.

A business plan is not mandated or required for any business unless requested by an outside entity, and there is no "set format," so you will save money by doing it yourself if time permits.

Business Plans From Private Companies

Business plan providers and business consultants are available for hire to complete your business plan. Some firms charge by the hour, with others charging a flat fee based on the complexity of the plan. Costs vary widely, and are only as good as the information you provide, with better plans including multiple stages of the plan process.

Analysis And Outline

The business plan process begins with an analysis and outline, for which some companies will charge hourly rate, or a flat fee of several hundred to several thousand dollars. The analysis fee is charged for the business plan writer to analyze all of the information you've provided. The resulting outline is a written report given to you that highlights and details the information before it is transferred to the business plan document.

If you are paying an hourly fee, you may save money by providing the company with as much detailed information as possible. Research, phone calls and other information-gathering activities will add to the hourly rate.

Additional Business Plan Considerations

If you are using your business plan to attract investors, obtain financing, venture capital or grants, a professional business plan company can provide plans with the necessary format and information needed to suit the particular objective. This type of plan usually on the more expensive side and you may be charged hourly or an estimated flat fee depending on the providing company, your business type, and complexity and the nature and purpose of the plan itself.

If you are a small business and do not require a professionally produced plan, the cost to produce one yourself is equal to the hourly rate you've placed on your time plus the cost of any training or software you choose.

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Matt McKay began his writing career in 1999, writing training programs and articles for a national corporation. His work has appeared in various online publications and materials for private companies. McKay has experience in entrepreneurship, corporate training, human resources, technology and the music business.

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How Much Does a Business Plan Cost?

by Jessica Oman

Published on 20 Oct 2018

The cost of a business plan varies greatly depending on what type of plan you need. Some plans may be as simple as an executive summary and a one-page financial worksheet, while others can be well over 50 pages and contain several years of financial projections. Decide what type of business plan your company needs in order to help determine the cost of the plan.

You can write a business plan yourself to save money and write a business plan for just what your time is worth. Hiring expert help might be money well spent, and can range from about $1,500 to $50,000 depending on the amount of depth and detail needed.

Hiring a Firm

You can hire a consulting firm to write your business plan, but this is often the highest-cost option. However, you will get a comprehensive business plan written by a dedicated team of specialists in marketing, finance and industry. Business plans written by firms can cost many thousands of dollars. A typical small firm may offer simple business plans for as little as $1,500. More complex plans can range into the high thousands, depending on the firm, the number of team members working on the plan and the scope of the plan.

Private Consultants

Using a private consultant to write your business plan can be a cost-effective way to get a strong plan written by an industry expert. A lengthy plan with three years to five years of financial projections may still cost several thousand dollars, but the total cost can be much less than hiring a firm because only one or two individuals are doing the work. Some private consultants charge by the hour and let the client decide how many hours to budget for the work. However, fees for a business plan will still vary quite a bit. Consultants can charge around $3,000 to $15,000 for a complete business plan. For larger corporate projects, expect to see costs ranging $25,000 to $50,000.

Writing It Yourself

The cheapest way to get a business plan usually is to write it yourself. Buying the software to speed up the process ranges from $50 to $500, and free resources available on the Internet can offer both templates and suggestions. The U.S. Small Business Administration offers guides, blogs and outlines, and the SBA's Business Plan Tool provides step-by-step assistance in building your own plan. For businesses with very low start-up capital, this can be the best option.

Combining Services

A business plan can cost less if you do the research and create a draft on your own, and then present it to a company or consultant for review and completion. For example, you could complete the written portion of the business plan and then have someone else help with the financials. This can be a good option for entrepreneurs who can articulate their business idea clearly but may need help putting together realistic financial projections. Review options are available for those who want a professional eye to look at their plan before proceeding. Business plan review services can range from $49 to $1,500.

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The expense of a business plan varies greatly depending on which kind of plan you need. Some plans could be as straightforward as a executive summary and also a one-page financial worksheet, while some can be well more than 50 pages and contain many years of financial projections. Decide what type of business plan your company needs so as to help ascertain the cost of this strategy.

Hiring a Business Plan Writing Service It’s possible to hire a business plan writing service to write your business plan. More complex plans can range into the high thousands, based upon the firm, the amount of staff members operating on the strategy along with the range of the plan. Costs typically start at $1,500 for more simple projects.

Hiring A Traditional Consulting Company Using a traditional consulting company to write your business plan might make more sense when you are looking to raise a larger amount with your business plan. A lengthy plan with five years of financial projections might still cost a few thousand dollars, however, the total price can be much higher depending on the scope of work and the amount of consulting required. Some traditional consultants charge by the hour and let the customer decide how many hours client can budget for the work. For larger corporate jobs, expect to find costs ranging $25,000 to $50,000.

Our approach at GoBusinessPlans is to custom scope each engagement based on the the specific requirements of each client. Our business plan writing services typically cost between $2,000 and $10,000 depending on the work that needs to be completed.

Writing It Yourself The least expensive way to acquire a business plan usually is to compose it yourself. Purchasing the software to speed up this procedure ranges from $50 to $500, and free resources on the Web can offer both templates and suggestions. The U.S. Small Business Administration offers guides, outlines and blogs, and the SBA’s Business Strategy Tool provides step-by-step assistance in building your plan. For companies with very low startup capital, this can be the ideal option.

Combining Services Another option for businesses looking for a business plan option is potentially doing some of the initial leg work and then working with a business plan company to finalize the business plan.  A business plan can cost less if you do the research and make a draft on your own, and then introduce it to a company or consultant for review and completion. For instance, you could complete the written part of the company plan and have somebody else help with the financials. This is sometimes a good option for entrepreneurs that will articulate their business idea clearly but may need help putting together financial projections that are realistic. Review choices are offered for those who need an expert eye to check at their plan before proceeding.

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How Much Does It Cost to Write a Business Plan?

Published Aug.27, 2020

Updated Apr.23, 2024

By: Shawn Jensen

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Experienced and aspiring entrepreneurs often ask about the business plan cost  plantation , “ how much does a professional business plan cost ?” Well, the answer is not as cut and dry as you would think. The business plan writing services cost  varies greatly depending on the type of program you are seeking. Some plans are quite straightforward and require no more than a single financial worksheet.

On the other hand, how much does a professional business plan writing services cost  can of more than fifty pages and have financial projections for several years? It would be best to decide the type of program your organization needs to determine the business plan writing services cost .

You may come across tons of people who write their business plans without assistance. They do so to save money and to ensure the program matches their preferred timeline. However, acquiring expert help could be an excellent long-term investment. Why? Because people skilled in creating business plans know the ins, outs, and technicalities of making a foolproof professional business plan cost, ensuring it contains all the necessary details and depth to execute your program the right way.

What Does the Price Depend on?

You might be asking yourself, “what does the cost of a business plan ?”. As mentioned earlier, the business plan cost liest varies significantly depending on who is writing it. Every business needs a comprehensive plan to get started. Almost every program differs in detail, length, style, dimension, and industry – these are essential elements that make up a cost of a business plan .

For example, a staffing agency generally requires thorough recruitment strategies in their business plans, especially when compared to a single operator and owner businesses like financial planning. Individual variations play a critical role in determining a plan’s price. The more details, research, and time a program requires, the higher its price could get. Let us look at some other factors that impact a business plan’s price:

• Are you planning to choose a service provider ( auditor, lawyer, tax accountant) or a professional business plan consultant to create your program? Of course, the fee will be higher if the consultant has more skills and experience.
• Quality requirements also play a massive role in deciding the plan’s price a semi-professional business plan writing services cost  less than a seasoned pro.
• When deciding the price, business plan writing services cost factor in the program’s difficulty level (location, capitalization, turnaround plans, continuation type of organizational activities, etc.) when deciding the price.
• Some entrepreneurs request special requirements (specific evaluation procedures, additional items, etc.) in their business plan. These aspects increase the program’s price.
• Your business plan cost could be higher if you ask for additional consultation (marketing consulting, calculation consulting, coaching the founders, etc.)

Typical Cost of a Business Plan

As discussed earlier, how much does a professional business plan costs differ between the degrees of difficulty and length and service providers? However, if you are snooping for typical rates, it would help to know that these prices could be as low as $500 and as high as $15,000. Some agencies and solo plan creators even charge higher, especially if your business program is complex.

Hiring a traditional consulting service to write your company’s business plan cost   would be the best choice and make the most sense. Why? Because while hiring someone to create a business plan might be business plan cost ly, it will benefit your company in the long run. With your operations and procedures aligned, your organization will become a profit-generating machine, thanks to a well thought out and professionally made plan.

Remember, consultation and the scope of your work play a critical role in determining a plan’s price, so it would be best to keep these elements in mind before hiring someone to write the plan. Some consultants also charge fees by the hour, and you’d be shocked to learn that the business plans for some corporations can business plan writing services cost  anywhere between twenty-five to fifty thousand dollars.

However, if you are a small business owner, there is no need to worry as you will find a service or consultant within the budget of your business plan preparation fees.

Formatting of Professional Business Plan

Fortunately, there is no wrong or right way to create a business plan. The needs of your business take center stage no matter how your format your company’s plan. Most business programs fall into the following categories:

Traditional Plans

These business plan types are quite popular. They utilize a standard structure encouraging you to provide details about essential sections of your organization. The most traditional business plan cost of a business plan  contains dozens of detailed pages and require more time to prepare.

A traditional business plan might be suitable if you want to focus on details and create a comprehensive program. You don’t have to stick to a particular outline when creating a traditional business plan. However, it would be best if you discuss the following elements:

• Executive summary (include a mission statement, service or product details, information about the company and its employees)
• Description of the company
• Market analysis (discuss the target market and industry outlook with authentic stats and research)
• Management and organization (explain your business’s legal structure and the people responsible for running it)
• Product or service line
• Sales and marketing (talk about how your strategies will achieve sales goals and how you will market your product)
• Request for funding (outline your organization’s funding requirements by explaining why you need it and how you will return it)
• Financial projections (use this section to convince readers that your company will succeed financially)
• Appendix (provide requested documents and materials like permits, legal documents, patents, licenses, letters of reference, product pictures, credit history, etc.)

Lean Startup Plans

Lean startup plans are not as common as traditional business plans. However, their structure is also pretty standard. They only summarize the most critical points of your program and require minimal preparation time (an hour or two maximum.) Some lean startup plans even end within one page.

People looking to start or explain their business quickly should use these plans. They are incredibly flexible and can describe your company’s value proposition, finances, customers, and infrastructure through straightforward charts. Here is a list of things you must incorporate in your lean startup plan:

• Partnerships
• Key activities
• Resources (assets, intellectual property, staff)
• Value proposition
• Relationship with customers
• Customer segments (describe your specific target audience)
• Communication channels
• Cost structure
• Revenue streams ( how you plan to make money)

Are you an aspiring entrepreneur looking for professional business plan writing services cost ? Look no further than OGS Capital ! We have been developing business plans for large and small organizations for a while, providing strategic guidance and advice to improve profitability. Get in touch with us, and our highly experienced team will help create a unique plan tailored for your business’s goals and aspirations.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Calculate Business Startup Costs

Starting a business from scratch takes a lot out of you, even before you begin operating—whether it’s about selecting a revenue model, securing startup funding, or estimating startup costs.

I already knew it was challenging for entrepreneurs to calculate the startup costs accurately.

However, when I turned up to my computer, researching this article, I discovered so many challenges new business owners face while estimating startup costs that I had overlooked or didn’t pay much attention to earlier.

Thousands of startups close down every single year. 38% of them fail solely because they underestimated their startup costs and ran out of cash. You can’t ignore something like that, can you?

That said, I’m ready to pour my research into the article to help you calculate your business startup costs .

So, you’re ready to begin? Let’s dive right in.

Key Takeaways

• Startup costs are the expenses a startup must bear in the process of starting a new business, while operational costs are the expenses that are incurred during daily operations.
• Different types of business structures, such as sole proprietorships, partnerships, and corporations, have different costs.
• Business insurance, formation fees, licensing and permits, and marketing are some of the most common business startup costs.
• A modern financial forecasting tool is the most efficient method for calculating startup costs.

How much does it cost to start a business?

Startup costs for a small business depend on various factors like business model, location, industry, and scale of operations. Although it’s tough to estimate precisely, Guidant Financial’s 2023 survey reported that the average cost of starting a small business falls between $50K and $1 million .

You must consider the industry, business category, working capital requirements, and other common expenses associated with the business for the accurate estimation of startup costs.

Let’s kickstart this guide by discussing the common startup expenses to consider while starting a new venture.

Common Business Startup Costs to Consider

It is a typical list of expected business startup costs with rough cost estimates you must plan for while starting a new business. Your actual startup costs will entirely depend on your business category and the industry you serve.

Following are some of the most common startup costs to consider:

1. Equipment and tools

It’s no surprise we’re starting the list with equipment and tools. There’s no way a business can operate without the necessary equipment. The equipment costs may range from $10,000 to $120,000 . However, these costs will entirely depend on the business type and equipment requirements.

For instance, starting a food truck would require financing a food truck and expensive kitchen equipment, while starting a small daycare would only require purchasing a few play area equipment.

Here are the average equipment costs for some of the popular business types:

• Restaurant and food trucks: $24,000 to $120,000+
• Small Bakery: $6,000 to $8,000
• Clothing line: $2,000 to $15,000+
• Construction: $10,000 to $50,000
• Law firm: $5,000 to $25,000+
• Barbershop: $1,000 to $2,000

2. Incorporation fees

The first thing you should do is choose a business entity when you plan to form a new business. The most common and preferred business structure types include sole proprietorship, partnership, corporation, and LLC.

The business incorporation or filing fees can range from $50 to $725 in the United States depending on your industry, the state you operate in, and the business structure you choose.

However, the average incorporation fee is $300 in the majority of the states in the US. You may contact your secretary of state’s website to learn more about the filing fees or process for the articles of incorporation or articles of organization.

3. Business licensing and permits

Operating any small business requires specific licenses and permits depending on the industry compliance and regulations. For instance, a trucking company requires a USDOT number, heavy vehicle use tax, and others, while a restaurant may need licenses like food safety and liquor licenses to operate.

Similar to different filing fees for other business structures, the business licensing and permit fees vary depending on the business industry and regulatory compliance. You can expect to spend between $1,000 to $5,000 for your licensing and permitting requirements.

4. Office or retail space

If you’re starting a small business that can be operated from home like a home bakery or an online clothing store, you may not have to worry about office space costs.

But if it’s not the case, paying for an office or a retail space would make up a sizable portion of your fixed expenses, no matter whether you rent or buy the place.

Based on our research, you should spend around $100 to $1200 per employee monthly on your workspace.

However, the actual office space expense will entirely depend on your location and the type of space you’re using.

5. Legal and professional fees

Professional and legal fees may sound like an additional expense while starting up with limited resources, but it’s essential to ensure compliance with regulations and maintain accurate financial records.

You may choose legal assistance for business licensing, EIN registration, and legal paperwork, a business consultant for market research and strategic planning, and an accountant for bookkeeping and tax planning.

You can hire these professional consultants on an hourly basis; their services typically cost around $40 to $150 per hour.  You should spend around $2,000 to $10,000 per year on professional and legal fees.

6. Inventory

Retail, wholesale, distribution, and manufacturing—if your small business falls under any of the mentioned categories, you need an inventory to operate your business. Finding the ideal inventory size to carry can be challenging when entering a new marketplace.

You want to attract more and more customers and make sales in your early days. However, you can’t also risk having too much inventory since it can increase spoilage.

Consider allocating 15% to 25% of your budget to inventory, depending on your industry. You will eventually learn more about inventory management once your business starts operating and making sales.

7. Marketing and advertising

Although it’s an optional expense, marketing is something worth investing in. Your marketing expenses may include physical materials like sign boards, banners, hoarding, paid social media advertising and search ads, or money paid to marketing agencies or consultants.

It is suggested to keep your advertising and promotion costs under 10% of your budget. If you’re working on a really tight budget, there’s no need to spend big bucks on marketing or hire fancy consultants or agencies.

With social media being a free marketing platform, over 47% of small business owners run their marketing efforts themselves, and you can do it, too.

8. Website development

A business website is like an online office where customers can contact you, learn more about your offerings, and seek assistance.

When building a website, make sure it looks professional, is easy to navigate, and displays the relevant information about your product and service offerings, as well as the contact information.

You can either develop a business website using website builders like Wix and Squarespace or hire a developer to do it for you.

Creating a website can range between $1,000 to $10,000 when you hire a developer, whereas you can do it on your own with website builders by spending around 40 dollars a month.

9. Business Insurance

Like you have a house, car, and health insurance, you need business insurance to ensure your business remains intact in troublesome and inevitable times, be it a natural disaster or a customer filing a lawsuit against your business.

The level of security and type of business insurance your business will require depends entirely on your business, industry, and the number of employees you have. For instance, a big-scale manufacturing company with over a thousand employees would require much stronger insurance compared to a home bakery.

Some of the must-have business insurance types include:

• General liability insurance—for all online, offline, and home-based businesses.
• Worker’s compensation insurance—for businesses with 1 or more employees.
• Professional liability insurance—for businesses offering consulting services.

You must expect to spend approximately $500 to $1500 annually on business insurance.

10. Payroll

Payroll is undoubtedly one of the major business expenses most businesses incur. However, there’s no denying how crucial it is to hire quality employees to make your business thrive.

Of course, payroll expenses are employee salaries, but there’s more to it. Your payroll expenses may also include:

• Incentive or bonus
• Commissions
• Paid time off
• Overtime pay
• Travel allowance
• Other benefits

Most businesses spend around 20% to 50% of their monthly budget on payroll. It can be more or less for your business depending on your business and the number of employees you have.

11. Office furniture and supplies

Those planning to have a traditional nine-to-five corporate workplace, be ready to spend some severe bucks on office furniture and office supplies.

When you operate from a corporate workspace, you need a desk, chair, telephone extension, computer, computer programs like accounting software, and, of course, a coffee machine or two.

The cost of furniture and supplies depends solely on your employee strength and the size of the office. However, it’s recommended to keep your furniture and supply costs to 10% of your total startup costs.

12. Utilities

No matter whether you plan to rent or purchase a workspace, you are bound to pay utility bills that include electricity, gas, water, internet, and phone bills for your office.

Unlike other fixed costs, it’s hard to estimate utility expenses, but the average cost of utilities for commercial buildings is $2.10 per square foot , according to a report by Iota Communications .

Besides the electricity, internet, and phone bills, the utility expenses may also incur the HVAC unit installation costs. This heating and cooling system will add a few additional thousand dollars to your startup expenses.

13. Business taxes

How much you’d spend on business taxes will depend on your business entity, tax-deductible expenses, and revenue. Since it’s hard to predict your revenue, estimating the exact amount to allocate for tax preparation may feel a bit challenging.

Under US federal law, corporations pay a flat 21% corporate income tax . If you’re a pass-through entity(a legal entity that passes all its income on to the owners), the business income or losses will pass through to your personal taxes.

However, you, as a pass-through entity, can claim a 20% deduction on income before paying taxes.

 14. Other expenses

Since you’ve reached this section, you must already have a clear understanding of all the expected startup costs, whether they are one-time or recurring expenses.

Here, we will discuss the other costs most small business owners tend to miss or overlook while estimating the startup costs— research expenses and borrowing costs .

Capital is required for starting a business, and equity financing and debt financing are considered to be the most preferred ways to acquire the initial working capital.

Equity financing, however, does not apply to most small businesses since it requires stock issuance. So, securing a small business loan seems to be the most likely source of debt financing for small business owners.

Research expenses, on the other hand, are the expenses incurred even before you started operating, spent on conducting a careful industry analysis and market research.

When calculating your startup costs, make sure to include these two as well.

Since we have already discussed common business expenses, let’s move on discussing calculating the startup costs.

How to Calculate the Costs of Starting a Business

There are various ways to calculate the cost of starting a business. Still, drafting a business plan remains the best way to estimate startup costs.

The financial forecasting section of your plan provides three to five-year projections of revenue, profit, and expense.

The other resources for estimating startup costs include using Upmetrics’ startup costs worksheet or calculator . These resources will help you estimate the initial investment required and determine how much capital or financing you’ll need.

Know that many of the common business expenses we discussed earlier are recurring, with some of them being one-time expenses.

Be sure to categorize them and calculate the recurring expenses on a monthly, quarterly, and annual basis. In contrast, consider expenses like incorporation fees and equipment financing one-time costs.

Sounds like a lot to digest? Get a business planning software like Upmetrics and calculate startup costs in minutes with AI-powered financial forecasting .

Save hours estimating startup costs with Upmetrics

Estimate costs, forecast financials, and prepare a business plan all in one place

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Calculating Startup Costs for Your Small Business

Does your business fall under one of these categories? Excellent. We have startup cost guides for all the business categories listed below. Get a cost estimate for starting the business you plan to launch.

How to Reduce Your Business Startup Costs

Starting a business means being prepared to bear some non-negotiable expenses; there’s no other way around. However, sound research and thoughtful planning can help you save on high-ticket purchases—ultimately reducing your startup costs.

For instance, hiring professional business plan writers can be expensive for a business owner on a tight budget to create a business plan, so they can opt for a business planning software like Upmetrics to draft a business plan at a much lesser cost.

It was just an example, here are a few tips to help you reduce your business startup costs.

1. Create a business plan

It doesn’t make sense. Isn’t it another business expense? How will it reduce costs? Some of you must be having this line of questioning in your mind, but let us clear it up for you.

Brainstorming and listing all the important business costs, and estimating your total startup costs is challenging. Missing out on some critical expenses tends to happen. However, creating a comprehensive business plan makes things easier.

An AI-powered tool like Upmetrics makes sure you don’t miss out on any critical information and helps you properly estimate your startup costs.

Remember, accurate estimation of startup costs is your first step to reducing them.

2. Start small

You don’t need everything or a perfect business setup when you are not making any sales, forget about the business profits. Start small with limited resources and grow your business as it grows financially.

For instance, instead of having a big fancy office for your startup, start with a remote team or a co-working space until you raise capital or gather the necessary resources.

One way of doing that would be listing all the major high-ticket expenses and researching competitive alternatives for them.

3. Lease instead of purchasing

Of course, having your own office or a retail space feels good, but not at the cost of more than 70% of your budget for starting a business. Prefer leasing the place instead of purchasing.

It will leave you with enough working capital or cash to efficiently manage your business operations and handle the other non-negotiable costs.

Furthermore, there’s no guarantee your storefront will find success at the very first location; you may have to relocate if things don’t work out. The further process will be more straightforward with leasing, whereas the same won’t be the case when you own the place.

4. Buy used equipment, tools, or furniture

Since you’re looking for ways to reduce costs and save money, there’s no way for you to have brand-new business equipment, tools, and furniture. You can look for used equipment, tools, and furniture on online selling sites like eBay and Etsy.

Be sure to thoroughly check the equipment before purchasing to avoid any future restoration or repair costs.

5. Funding and business credit card

Now that you have a long list of capital expenditures, you will need financing or funding to manage all these costs. You can’t simply do it all on your own, can you?

It won’t reduce the startup costs but will help you get resources to manage them. Your funding options include debt and equity financing. You may apply for a business loan, reach out to angel investors, or apply for business grants to secure the initial investment for your business.

With limited debt financing options, it could be tough to get through. Applying for a business credit card can be a more accessible alternative to a business loan. You can easily qualify for it while also gaining a higher credit limit than your personal credit card.

Make sure you’re not totally relying on it or taking out more than you can repay. This can negatively impact your credit score, making it harder for you to secure business loans in the future.

And, the final section leads us to our conclusion!

And there you have it. We hope now you have a better understanding of startup cost calculation. What’s next? It’s time to estimate the actual costs of starting a business, be it a bakery, restaurant, or hot shot trucking, and start budgeting.

Get your hands on the modern and AI-powered business planning solution, Upmetrics—and create precise startup cost projections in minutes, just like that.

Frequently Asked Questions

What is the average cost to start a small business.

It is a question with a broad scope for the answer since you can start a business with an initial investment of $100, $1,000, and up to a million dollars or even more. However, the startup and first-year operational expenses fall somewhere between $30,000 to $40,000.

How do you calculate startup costs?

The most easy-to-use method to calculate startup costs is to create a business plan. It’s easier than ever to calculate your startup costs using a tool like Upmetrics. 

Simply head to the financial forecasting feature, get AI suggestions to list your startup and organizational costs, add remaining costs, and let it make the automated calculations for you.

What are business startup costs?

Business startup costs are expenses incurred when starting a new business. These can be your marketing costs, payroll expenses, or any other costs involved. These can either be recurring or one-time costs. 

For instance, your advertising costs are recurring, whereas incorporation fees are a one-time expense. Although there can be some common startup expenses, the value or costs for them may not be the same for two different businesses.

What is the difference between startup costs and operational expenses?

Startup costs are the expenses small businesses incur when starting a new business, whereas operational expenses are those incurred during normal day-to-day business operations. 

For instance, equipment financing can be considered a startup cost, whereas inventory or marketing costs can be your operational expenses.

What are the examples of start-up costs?

The following can be considered as a few examples of startup costs:

• Equipment costs
• Inventory expenses
• Business licenses and permits
• Marketing and advertising expenses
• Payroll expenses
• And others.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

• Personal Loans

How To Get A Debt Consolidation Loan In 5 Steps

Updated: Apr 9, 2024, 11:47am

If you’re paying off high-interest debt—especially credit card debt—you may be familiar with debt consolidation loans. You can use a debt consolidation loan to save money, get out of debt sooner or lower your monthly payment, but only if you know how to get approved for a debt consolidation loan. We’ll help you figure it out with this five-step process.

Simple Debt Solutions

Loan options

Up To $100,000

24 to 84 months

Simplified Payments

One of the main benefits of a debt consolidation is its simplicity. You only need to worry about one monthly payment, making budgeting and planning easier.

• Minimum Requirement of $15,000 unsecured debt to consolidate.
• Flexible repayment terms with your budget in mind
• Reviewing offers won’t impact credit
• Easy pre-approval process with instant decision
• A+ rated by the BBB

How To Get a Consolidation Loan

Debt consolidation combines debts under one new loan or credit line, and debt consolidation loans can be a good idea if you’re struggling to manage multiple high-interest payments. More specifically, credit card consolidation loans may offer better interest rates with fixed payments that are easier to manage than fluctuating payments on credit cards.

If you’re thinking about consolidating debt, below are the steps for getting a consolidation loan.

1. Check Your Credit Score

The credit score you need for a personal loan varies by lender. In general, your chances of getting a debt consolidation loan are better if you have a good credit score, usually defined as 670 or above by FICO.

In some cases, your credit report may have errors that are bringing your score down, so first, you’ll want to check your credit report to make sure everything is correct. Then check your credit score to see where you stand. Several credit card issuers let you check your score for free.

If your credit score could use some work, see what you can do to fix it. Many lenders share personal loan requirements online, which can help you find a loan that fits your credit profile.

2. Make a Debt Consolidation Plan

Before you apply for a debt consolidation loan, it’s important to know what you want to get out of it. Obviously, you’re looking to simplify your debt payments by combining them into one loan. But here are some other common reasons people apply, along with what type of loan you should look for in that case:

• You want to save money.  Look for a loan with a lower rate so that more of your payment goes toward paying down the balance each month instead of the interest.
• You want to get out of debt sooner.  Look for the shortest loan term length with payments you can afford. Of course, you can always pay more toward your debt at any time, but choosing a shorter term length forces you to make those payments.
• You want smaller monthly payments.  Choose a longer term length. This will cost you more over the long run, but by spreading your payments out over time, each one will be smaller.

It’s a good idea to use a debt consolidation loan calculator to estimate what your options might cost you.

3. Find and Compare Debt Consolidation Loans

Now that you have an idea of what you’re looking for, you can target your search for lenders with loans that fit your needs. A wide range of consolidation loans exist, including debt consolidation loans for bad credit .

Check your rates and loan terms with as many debt consolidation loan lenders as possible. The more, the better since comparing options will help you find the best debt consolidation loans for which you can qualify.

There are many rate-shopping sites out there, and you can also check with individual lenders directly, such as credit unions, banks or online lenders. Many lender and loan marketplace websites have personal loan pre-qualification forms you can fill out to get personalized rate quotes with just a soft credit inquiry that won’t affect your credit.

4. Apply for Your Loan

The process of applying for a personal loan can be straightforward. To verify your income and identity, you’ll usually have to supply documents like your most recent pay stub, past tax returns, bank statements, or your personal ID, such as a copy of your driver’s license.

Most lenders only take a few minutes to review your application and qualify you, but if they need additional documents, it can take a few days. It’s a good idea to keep an eye out for any emails or phone calls from your lender during this time in case it needs anything. This can speed up the approval process so you can get your answer sooner.

5. Repay Your Loan

Once you’ve been approved, it’s a good time to enroll in autopay so you don’t run into any late payment fees or damage your credit from a late payment mark on your credit report.

It’s also a good time to keep yourself from going into debt in the future. Not everyone goes into debt through faults of their own (hello, medical bills and low wages). But if you could do a little better with saving more and spending less, it’s crucial to work on those areas so that you don’t have another pile of debt by the time you pay this loan off.

Tips for Managing Debt Consolidation Loans

It’s one thing to apply for and qualify for a debt consolidation loan, but it’s another thing to manage that loan responsibly. Here are five tips to help you understand and manage your new loan:

• Understand personal loans.  Most debt consolidation loans are personal loans. These are simple, lower-interest loans with a fixed term length. But if you don’t mind a bit more complexity, you could also consider a 0% intro APR credit card , a HELOC or a home equity loan.
• Learn any additional loan features.  Besides the APR, it’s also a good idea to look at other features lenders might offer. For example, some lenders pay off your old debt for you, so you don’t have to do that step yourself.
• Continue paying your old loan until it’s clear.  Once you or your new lender pays off your old debt, wait until you hear from your old lender that you have a zero balance. Payments might take a few days to process, after all. If you accidentally overpay, you’ll get the money back.
• Set up autopay.  Managing your loan is a lot easier when you enroll in autopay. This will ensure that you never miss a payment, leaving you free of late payment penalties, such as fees or negative marks on your credit report

Frequently Asked Questions (FAQs)

Is it a good idea to get a debt consolidation loan.

It depends. If you’re looking to get out of debt faster and save money in the process, getting a debt consolidation loan can help you do that if you can qualify for a lower rate. If you’re having trouble making your payments and don’t mind paying more over the long run, getting a debt consolidation loan with a longer term length can help you lower your monthly payments.

How do you qualify for a debt consolidation loan?

Each lender sets its own qualification requirements when it comes to debt consolidation loans. Your approval odds chances are better if you have a good credit score (at least 670) and a steady income.

Do consolidation loans hurt your credit score?

Applying for a debt consolidation loan (with a hard credit pull) can drop your score by up to five points for one year. If you miss payments, that can also hurt your credit score, too. But if you make all your payments on time (hint: sign up for autopay), you’ll generally see an increase in your credit score over time because your payment history is the most important factor that makes up your score.

Get Forbes Advisor’s ratings of the best lending platforms and helpful information on how to find the best loan based on your credit score.

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Lindsay VanSomeren is a personal finance writer based out of Kirkland, Washington. Her work has appeared on Business Insider, Credit Karma, LendingTree, and more.

Bitcatcha > How to Create a Website

How to Create a Website from Scratch (Hosting, Website Builders, Domains, Content Publishing, Testing)

July 12, 2024

Knowing how to create a website from scratch is a powerful skill for anyone looking to establish an online presence. Websites help with personal branding, showcasing creative work and running a business. This article explores the process of website creation in 9 simple steps. We also cover the essential costs associated with launching and maintaining your online space. 

From identifying the purpose of your website to choosing a hosting service, we provide a comprehensive guide to get you started. We’ll also go through setting up website navigation, and how to test and review your website before going live. 

Whether you aim to establish a simple personal blog or develop a complex eCommerce platform, this article offers valuable insights to confidently start your web development journey from 0.

Table of Contents

• Identify the Purpose of Your Website
• Pick a Web Host or Website Builder
• Register a Domain Name
• Design Your Website
• Set Up Standard Web Pages
• Publish Website Content
• Set Up Website Navigation
• Test and Review Your Website
• Launch Your Website

1. Identify the Purpose of Your Website

The first step to creating a website from scratch is to identify the purpose of your website. The purpose of a website refers to its primary function and intention. Example purposes include blogs, eCommerce platforms, lead generation tools and portfolios. It’s important to understand a website’s purpose because this directly determines the site’s technical requirements, functionality, and design when you create it from scratch.

Technical requirements include server prerequisites such as the type of hosting you choose, hosting specifications, and whether content delivery networks (CDNs) are required. A site with the purpose of eCommerce requires robust hosting solutions (VPS hosting, cloud hosting, dedicated hosting) to handle high traffic and secure transactions. Less intensive hosting like shared hosting suits a website purposed to be a small portfolio.

Website functionality also varies based on purpose. A content management system (CMS) is crucial for a blog to enable easy content updates. eCommerce sites instead need functionality like product and service pages, shopping carts, and payment processing capabilities. Lead generation sites require optimized landing pages and forms to capture user information.

Design elements like mood, colors, and layout also need to align with your website’s purpose and target audience’s preferences. An eCommerce site with strong design elements highlights products and simplifies the shopping experience. A portfolio website with strong design elements showcases work in an attractive and professional manner.

2. Pick a Web Host or Website Builder

The second step is to pick a web host or website builder. These services host all of your website’s data on servers, which allows users worldwide to see your website’s content. 

A web host is a service provider that offers the technology and services needed to host and maintain a website on the internet. They give you server space where your website files are stored, and support content management systems (CMS) like WordPress for easier site management and customization.

A website builder is a tool or platform that helps you create a website from scratch without the need for manual code editing. These builders offer a user-friendly interface with drag-and-drop features and pre-designed templates. Website builders are a good choice for those who lack technical skills but want to create and host a website easily.

Choose website hosting if you are a web developer, IT professional, or require extensive customization for complex websites and large-scale projects. Opt for a website builder if you are a small business owner, blogger, artist, or entrepreneur that needs a quick and easy-to-manage platform for a basic to moderately complex website.

3. Register a Domain Name

The third step is to register a domain name. A domain name is the unique address on the internet where your website is found, like www.example.com. It serves as a human-readable address for your website’s IP address. Registering a domain name is a critical step in establishing your website’s identity and brand.

You have two main options for registering your domain name. The first is to register through a web host or website builder. Many web hosting services and website builders offer domain name registration as part of their hosting packages. This is a convenient option as it bundles the domain registration with your hosting service. It often includes the domain name for free or at a discounted rate for the first year.

The second option is to register via a domain registrar. A domain registrar is a company that specializes in registering domain names. Opting for a domain registrar provides a wide range of choices and better control over your domain settings.

Note that you’ll need to connect the domain name to your hosting service if your domain name is registered with a domain registrar separate from your hosting service. This involves changing the domain’s DNS settings to point to your web host’s server. The process ensures that users are directed to your website hosted on your chosen web host’s server when they type your domain name into their browser.

4. Design Your Website

The fourth step is to design your website. It’s important to align your website’s aesthetics with your purpose and branding. Focus on these 4 key elements:

The logo is a vital aspect of your website’s identity. Place it prominently in the header and footer of your site. Consider creating a favicon, a small, iconic image that represents your website in browser tabs and bookmarks.

The layout of your website dictates how content is structured and navigated. A well-thought-out layout ensures a seamless user experience, and properly guides visitors to important sections effortlessly. Make your layout intuitive and place your main products or services front and center. 

Color Schemes

Color schemes play a significant role in the visual appeal and user experience of your website. Choose colors that not only represent your brand but also resonate with your target audience. The right color scheme evokes the desired emotion and keeps users engaged.

Font Styles

Font styles are not just a design choice but also an element of readability and user comfort. Choose fonts that are easy to read and consistent with your website’s overall tone and purpose. Use different font styles for headings, subheadings, and body text to create a visually appealing hierarchy.

5. Set Up Standard Web Pages

The fifth step is to set up standard web pages. These are must-have pages for any legitimate website. Be sure to include these 5 pages:

The Homepage is the first page most visitors see, and acts as the gateway to the rest of your website. The homepage clearly states what your website is about and guide visitors to other sections. It also sets the tone for your website’s branding and user experience.

The About Page offers a deeper insight into who you are, what your website represents, or the story behind your business or organization. It’s a chance to connect with your audience by sharing your mission, values, and the people behind the website.

Contact page

The Contact Page includes various ways to contact you or your team, such as an email address, contact form, phone number, or a physical address or map. This page is vital for building trust and encouraging communication, and also for visitor interaction.

Privacy policy page

A Privacy Policy Page is legally required if your website collects any information from its visitors (e.g. names, email addresses, or payment information). It explicitly outlines how this data is used and protected. A clear privacy policy is crucial for compliance and building trust with your users.

Terms of use (TOS) page

The TOS Page is important as it sets the legal groundwork for how visitors are able to use your website. It also states what to expect from your services or content. A TOS page helps protect your rights and outlines the responsibilities of your users. It covers areas like copyright, disclaimers, and limitations of liability.

6. Publish Website Content

The sixth step is to publish website content. Website content encompasses the posts, pages, and media on a website that are intended for its visitors. The content varies depending on the website’s purpose and is essential for engaging and informing your audience.

Blog content primarily consists of blog posts that are relevant to the niche. These posts provide value to the readers, whether through informative articles, how-to guides, personal stories and industry updates. The key is to create content that resonates with your target audience and establishes your blog as a go-to resource in your niche.

eCommerce website content is focused on product and service pages. These pages include detailed descriptions, pricing, and clear images. Customer reviews are optional but strongly recommended. The goal is to provide sufficient information to facilitate purchasing decisions and to make the shopping experience as seamless as possible.

Portfolio website content is all about showcasing your work. This includes written descriptions, images, videos, and audio clips. The portfolio highlights your skills, experience, and the unique aspects of your work. It effectively serves as a digital gallery of your professional accomplishments.

Your website content is tailored to meet the needs and interests of your target audience whether it’s to inform, sell, or showcase. It most importantly reflects the core objectives of your website.

7. Set Up Website Navigation

The seventh step is to set up website navigation. This refers to the array of user interface elements that guide visitors in finding content and features within a site. These elements are organized as menus and various forms of link text and buttons embedded within the site’s content.

There are 3 things to set up regarding your website’s navigation.

The first is the header menu. It is a crucial navigation tool and the first point of interaction for visitors. This menu is prominently displayed at the top of each page and includes links to the main sections of your site. These include the homepage, about page, blog, and contact page. Make your header menu intuitive and straightforward so visitors are able to quickly understand how to navigate your site.

The second is the footer menu. It acts as a secondary navigation area, and is found at the bottom of each page. This menu includes links to important but less prominent content, such as the privacy policy, terms of use, and sitemap. It also provides quick access to contact information and social media links.

The third are your homepage links. They are vital in directing visitors to important content. Your homepage features links to key sections or recent content. These include featured products in an eCommerce site, recent blog posts, or a portfolio showcase. Homepage links take the form of text, buttons and images. They are strategically placed to draw attention and encourage exploration of your site.

8. Test and Review Your Website

The eighth step is to test and review your website. This is to ensure everything functions correctly before launching your website. 

There are 4 things to do:

Install SSL certificates

SSL (Secure Sockets Layer) certificates are critical for website security. They encrypt the data transferred between your server and your visitors’ browsers to protect sensitive information. An SSL certificate also boosts your website’s credibility and SEO rankings.

Check for errors

It’s important to check all website content for UI (User Interface) errors, broken links, and broken images. This includes reviewing text for typos or formatting issues to ensure all links lead to the correct pages. Be sure to also verify that all images load properly. Errors in content or broken elements significantly detract from the user experience and your site’s professionalism.

Test your site functionalities

Confirm that all site functionalities work as expected. This encompasses menus, search functions, buttons, forms, and the checkout process (if applicable). Each interactive element needs to work seamlessly to ensure that users navigate and use your site without any issues.

Access your website on different browsers and devices

Your site needs to offer a consistent and responsive experience across various browsers (e.g. Chrome, Firefox, Safari) and on devices of different sizes (e.g. smartphones, tablets, and desktops). This guarantees that all visitors have a positive experience regardless of how they access your site.

9. Launch Your Website

The ninth and final step is to launch your website. The process varies slightly depending on the platform you’re using.

Those using a website builder simply need to click a “Publish” button. Website builders are designed for ease of use, and they commonly include this straightforward option to make your site live. Once you click “Publish,” your website is accessible to the public. You’re also able to start sharing the URL with your audience.

Those using WordPress need to go through an additional step to ensure that their website is visible to search engines. It involves unchecking the option that says “discourage search engines from indexing this site” in the WordPress dashboard.  This setting is frequently used while the site is under construction to prevent it from appearing in search results prematurely. Unchecking this option allows search engines like Google to index your site and makes it findable through online searches.

After launching, we recommend consistently promoting your website, monitoring its performance, and making ongoing updates to ensure it remains relevant and engaging for your audience.

What Is a Website?

A website is a collection of interconnected web pages and related content that is identified by a common domain name and published on at least one web server. Some websites are as simple as a single static page or as complex as a dynamic, multi-page platform. They are used for a wide range of purposes, including information sharing, eCommerce, entertainment, social networking, and more. Websites serve as both a medium for personal expression and a crucial tool for businesses and organizations.

What Types of Websites Can I Create?

There are 23 types of website you can create and these are:

• Business Website
• Ecommerce Website
• Landing Page Website
• Booking Website
• Membership Website
• Subscription Website
• Affiliate Marketing Website
• Coupon Website
• Review Website
• Directory Website
• Live Streaming Website
• Event Website
• Travel Website
• Photography Website
• Portfolio Website
• Personal Website
• News Website
• Entertainment Website
• Online Forum
• Wiki Website
• Nonprofit Website
• Wedding Website

Check our in-depth guide to all the types of website you can create for more details on each type’s purpose and requirements.

What Do I Need to Create a Website?

The core essentials you need to create a website are a domain name and a hosting service. For those who want to start a blog, you’ll also require a Content Management System (CMS) like WordPress. A CMS simplifies creating, editing, and managing blog posts and pages. Those aiming to set up an eCommerce site would need an eCommerce platform such as Shopify or WooCommerce for WordPress. These platforms offer specialized tools for managing an online store, including inventory management, payment processing, and other sales-related functionalities. Check our best web hosting shortlist to get started on your website journey.

What Do I Need to Create a .COM Website?

You need to register a .COM domain name to create a .COM website. The .COM domain is one of the most recognized and widely used domain extensions, and is commonly associated with commercial entities. You acquire a .COM domain name directly from a domain registrar or bundled with a web hosting package.

The next step after registering your .COM domain name is to connect it to your hosting service. After this setup, you start building and customizing your website on the chosen hosting platform.

Do I Need Website Builders to Make Websites?

No, you do not need website builders to make websites. It’s possible for those with a basic understanding of HTML and CSS to create functional websites without relying on website builders. HTML (HyperText Markup Language) is the standard language for creating web pages, while CSS (Cascading Style Sheets) is used for designing and layout. 

Those who are highly proficient in HTML, CSS, as well as in JavaScript are able to create more sophisticated websites than those made with website builders. JavaScript adds an interactive element to web pages. This allows more complex features like animations, form validations, and dynamic content updates.

Do I Need Coding or Technical Knowledge to Build Websites?

No, you do not need coding or technical knowledge to build websites. Drag-and-drop website builders have made creating functional and visually appealing websites accessible to everyone regardless of their technical skills. They allow you to construct a website by simply dragging and dropping elements like text boxes, images, and buttons onto your page. It’s possible to customize layouts, add content, and even incorporate advanced features without needing to know HTML, CSS, or JavaScript. This makes website creation much more approachable for beginners, small business owners, or anyone looking to establish an online presence without the steep learning curve of coding.

How Much Does It Cost to Build A Website?

It costs between $100 to $6,000 to build a website. There are 7 main components that affect the final cost:

Domain Name Type

Domain names cost between $0.70 to $14 annually. The cost of a domain name varies based on its TLD (Top-Level Domain) type like .com, .blog, or .org, and the domain registrar you choose. 

Choice Of Hosting Service

The cost of hosting varies between $20 to $6,750 annually. Basic shared hosting is the cheapest. Cloud, managed and dedicated hosting is the most expensive. 

Choice of Website Builder

A website builder costs between $0 to $3,600. Some builders like Hostinger Website Builder come free with the web hosting service. Website builders with eCommerce functionalities come at higher prices. 

Choice of CMS (Content Management System)

A CMS costs between $0 to $385. WordPress, Joomla and Drupal are free.

Use Of Paid Components

Components like themes, apps, or plugins cost anywhere from $0 to $1,100 depending on their complexity and features. Many are free, but premium versions offer greater functionality and design options.

Hiring Web Developers

Expect to pay a one-time fee between $100 to $4,500 for a developer and $500 to $12,000 for a web designer. Rates vary widely based on experience, location, and the complexity of the website. 

Choice Of CDN (Content Delivery Network)

A CDN costs between $0 to $2,400 annually depending on your provider. These speed up website loading times to your audience.

Learn more about the cost of creating a website in our in-depth guide.

Can I Make a Website for Free?

Yes, you can make a website for free. Most website builders offer free-tier plans. There are also free web hosting providers that allow you to host a website at no cost. These hosting services often provide a subdomain (e.g., yourwebsite.freehost.com) and basic web hosting capabilities.

It’s important to note that websites created using free services come with certain limitations. This includes reduced performance, as free hosting often means shared resources with limited bandwidth and storage. Free plans also frequently include the provider’s branding, such as a footer logo or a branded subdomain. This affects your brand’s professional image. Design flexibility is also limited, with constraints on customizing templates or adding certain functionalities.

For a more professional, robust, and scalable website, investing in paid services is worthwhile. This is because you’ll have access to a custom domain, premium hosting, and advanced website builder features.

How Long Does It Take To Build a Website from Scratch?

Building a website from scratch takes as short as 1 hour to as long as 6 months depending on the scope and complexity of the website.

For a basic static site with a few pages, it’s possible to get it up and running within a few hours. This is especially true if you’re using website builders with pre-designed templates, which significantly speed up the process.

On the other hand, a complex website featuring sophisticated design elements, custom functionalities, and integrations take several months to build. Such projects involve detailed planning, design, development, testing, and optimization phases. Examples include large eCommerce platforms, custom web applications, and sites requiring extensive content creation.

What Is the Fastest Way to Build a Website?

The fastest way to build a website is by using a website builder. There are four steps to follow.

Firstly, sign up for an account with a website builder of your choice. Options include Hostinger Website Builder, Wix, Squarespace, and Weebly. These platforms offer a range of features and templates for different needs.

Secondly, pick a pre-built website template. Once signed up, choose from various templates designed for different styles and purposes such as business, personal, eCommerce, or blogs.

Thirdly, customize with a drag-and-drop editor. After selecting a template, use the drag-and-drop editor to add, remove, or modify elements like text, images, and buttons without any coding.

Lastly, publish your website. Once satisfied with the design and content, hit the ‘Publish’ button. Your website is now live and accessible to the public.

What Is the Importance of Having a Website for Business?

Having a website is important for businesses for 4 reasons:

Online Presence

A website provides a vital online presence for businesses and allows them to reach a broader audience. It’s a platform where both paid and organic traffic is directed to expand the business’s reach beyond local boundaries. Majority of consumers are now searching online for products and services, so not having a website means missing out on potential customers.

Credibility

A professional-looking website is seen as a mark of credibility and legitimacy. It shows that a business is up-to-date and serious about its operations. A well-designed website fosters trust among potential customers, and reassures them of the quality and reliability of your products or services.

A website is a powerful tool for branding. It allows businesses to showcase their brand identity, values, and unique selling propositions. Websites also provide a controlled environment where businesses tell their story, create a brand image, and differentiate themselves from competitors.

Digital Marketing

Websites are essential for digital marketing efforts. They serve as the hub for various marketing strategies like content marketing, SEO, PPC advertising, and social media marketing. A website allows businesses to capture leads, nurture them with valuable content, and convert visitors into customers.

Learn more about the importance of creating a website with our in-depth guide.

Where Can I Learn More on Creating Websites?

You can learn more on creating websites by checking out Bitcatcha’s guides on all-things website . Bitcatcha offers a range of resources, including step-by-step guides, tips, and best practices for building and maintaining a website.

All-Things about Building a Website

Start building your website with easy-to-follow guides on different types of websites, costs, and hosting options.

Importance of Websites (10 Reasons Your Business Needs a Website)

How Much Does a Website Cost? (Cost Factors, Starting Cost, Maintenance Cost, Business)

How to Design a Website (Templates, Elements, Mobile-Friendly, User Experience)

19 Pages Your Website Needs (Homepage, Sitemap, Coming Soon Page, One-Page)

23 Types of Websites You Can Create (eCommerce, Business, Blog, Wiki, Cost)

How to Start a Blog (Blog Niche, Platform, Domain, Design and Monetization)

How to Create a Business Website (Hosting, Domains, Business Registration, Client Testimonials)

How to Create a Portfolio Website (Design, Contact Page, Clients and Testimonials)

How to Create a Forum Website (Steps, Definition, Add to Website)

How to Create a Landing Page in 6 Steps

How to Create an eCommerce Website (eCommerce Platforms, CTAs, Product Pages, Navigation)

How to Start an Online Store (Product Selection, Hosting, Payment Processors, Shipping)

How to Make a Dropshipping Website (Suppliers, Web Hosting, Website Design, Tax)

Joomla Tutorial: 10 Steps to Create a Joomla Website (What Is, Requirements, Alternatives)

How to Build a WordPress Website (Self-Hosting, Domains, Themes, Menus and Plugins)

How to Set Up a WooCommerce Store (WordPress Installation, Themes, Tax)

How to Make a Wiki (Wiki Software, User Permissions, Self-Hosted Wiki, Wiki Farm)

How to Code a Website in 18 Steps (Static vs Dynamic, Challenges, Hosting, Alternatives)

What is a Domain Name? Definition, How it Works, Types, Cost

12 Best CMS for Websites (Pros and Cons, Cost, How to Choose, Differences)

10 Best Web Hosting Providers in 2024 (Free Domain Name and Global Data Center)

5 Best Website Builders in 2024 (Site Speed, Features and Usability Tested)

Website Management: 8 Steps to Manage a Website (Importance, How-To, Tools)

26 Online Business Ideas to Start in 2024

Factors Influencing Motorcycle Insurance Rates

Average cost of motorcycle insurance by state, how to save money on motorcycle insurance.

• Additional Factors to Consider

How Much is Motorcycle Insurance?

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate insurance products to write unbiased product reviews.

• The average cost of motorcycle insurance for a standard bike is $108 per month or $1,296 per year.
• Premiums are affected by factors like the type of motorcycle, age, experience, location, and policy.
• Compare motorcycle insurance policies to find the best rates on the coverages you need.

The cost of a liability-only motorcycle insurance policy for the standard bike is $68 per month or $816 per year. The cost of a full coverage policy is $148 per month or $1,776 per year, but your personalized quote varies based on individual factors. 

Understanding costs before purchasing motorcycle insurance is important for several reasons. First, it allows you to effectively fit this expense into your budget. Second, knowing the standard rates for your profile helps you discover the most competitive rates in the market and save money on insurance. Thirdly, knowing average rates prevent overpaying for insurance based on your risk profile and the coverages you need.

Take a look below for some of the factors affecting motorcycle insurance rates.

Type of Motorcycle

The type of bike you plan to ride also significantly impact how much you'll pay. The value of your bike, the safety features, the crash rate for that model, and the theft rate are factors considered when determining your premium.

Rider's Age and Experience

Like auto insurance, motorcycle insurance for young riders and less experience tends to be more expensive. For instance, 18-year-old drivers with one year of experience usually have higher rates than someone in their 30s with ten years.

Location and Riding Habits

Your location and riding habits heavily influence the cost of motorcycle insurance. For example, drivers in urban areas generally experience elevated rates of accidents and crime. As a result, they'll see increased insurance rates.  

Your riding habits also impact your insurance premiums. Those with a history of reckless driving, (i.e., speeding tickets, at fault accidents, and DUI) pay more for insurance than those with a clean driving record. 

Coverage Options and Limits

The Insurance Information Institute mentions several coverages that motorcycle insurance providers offer: 

• Liability insurance: This coverage that pays for damage you do to others' property or any injuries. Most states require you to carry at least a liability policy to ride on the road.
• Collision insurance : This coverage pays for damages to your motorcycle if you collide with another vehicle or object.
• Comprehensive coverage : This coverage pays for non-collision-related damages, like theft or vandalism.
• Coverage for motorcycle modifications, parts, and accessories: Some insurance policies will cover riding gear (like jackets and helmets), and other types of coverage will pay to repair and replace accessories like trailers, sidecars, or upgraded parts.
• Underinsured or uninsured motorist coverage: This policy will reimburse you when an underinsured or uninsured driver damages your bike or injures you.

Deductibles

Your deductible (what you pay before your insurer disburses your claim) directly impacts your premium. A higher deductible results in lower premiums, but you'll pay more out of pocket if you need to file a claim. 

Comparison of State Rates

As mentioned, the cost of car insurance changes based on your location. The table illustrates the average cost of motorcycle insurance by state.

Source: Insurify

High-Cost vs. Low-Cost States

Some states are more expensive than others for motorcycle insurance coverage. For example, New York has the highest car insurance cost at $305 per month. Meanwhile, Georgia has the lowest at $75 per month. Like car insurance, state laws and risk factors in your area affect how much your motorcycle insurance costs.

Below are some strategies to find the most affordable motorcycle insurance options.

Choosing the Right Coverage

Choosing the right amount of coverage ensures you're not underinsured. It is also one of the ways to save on motorcycle insurance as it prevents paying for coverages you don't need.

When choosing the right coverage, start by considering your state's minimum insurance requirements. You can usually find the most updated information on your state's DMV or insurance department website. Your insurance agent or broker should also be able to help you with this. Remember, the more coverage your state requires, the higher your insurance cost will be. 

Then you'll want to assess coverage needs. If you frequently ride your bike or own a new or high-valued, consider full-coverage insurance. If you have a modified bike, custom parts coverage insures your modifications.  If you live in an area with all four seasons, consider seasonal motorcycle insurance to lower your premiums during the winter months when you're not riding.

Check out our guide to the best and cheapest motorcycle insurance providers to find the right coverage for you.

Taking Safety Courses

Even if you've been riding for years, brushing up on your riding knowledge is never a bad thing. Many insurers offer a discount for taking a motorcycle safety class within the past five years.

Bundling Insurance Policies

With the multi-policy discount , It's usually cheaper (though not always) to buy your policy with the same company then buy them separately at different companies. This is because of the multi-policy discount. Policygenius states that policyholders save up to 20% when bundling their car and motorcycle policy. You can also bundle your policy with other products like home or renters insurance.

Maintaining a Clean Riding Record

Insurers offer discounted rates to those with a claims and accident-free record, as you're less likely to file a claim. If you have a moving infraction, consider taking an approved safety course to lower your premiums and improve motorcycle safety. 

Comparing Motorcycle Insurance Quotes

Each company considers calculates and prices your policy differently. So, like any other type of insurance, shop around to find the best rates on the coverage you need. A good practice is to obtain quotes from several motorcycle insurers at least once a year to see which company offers you the most coverage for the lowest premiums and deductibles.

Additional Motorcycle Insurance Factors to Consider 

Seasonal riding .

In some areas, riders may only want coverage for a limited riding season. This does not kick in automatically. However, you can reduce your coverage in the off-season to cover comprehensive, but not necessarily collision among other things. If you're going to make this move, read your policy carefully as even one ride in the off-season could put you at risk of damages that aren't covered.

Impact of Customizations and Accessories

Similarly, consider any upgrades or customizations. Brands like Harley Davidson customize your bike to your preferences long before you see it. But your insurance will cover the base model only unless you purchase extra coverage for customizations.

Usage-Based Insurance Programs

Usage-based programs track your driving via your smartphone, GPS, or other technology. There are two types of usage based programs.

Driving-based usage programs monitor your driving habits like how fast your ride, how harshly you brake, and the time of day you ride. You typically receive a higher discount on your policy or rewards at participating brands based on how well you ride.

Pay-per-mile insurance also uses telematics data to track your mileage. This program allows riders who use their bike occasionally to save money on insurance by only paying for coverage when you ride. 

Motorcycle Insurance Average Cost FAQ

The average cost of motorcycle insurance is $108 per month or $1,296 per year. Your exact premium varies based on individual factors, your coverage needs, and the company you purchase a policy with.

Lower your premium by opting for higher deductibles, maintaining a clean riding record, taking safety courses, and bundling policies.

The type of motorcycle does affect your insurance rates. Sports bikes generally have higher insurance rates compared to cruisers or touring bikes due to their higher risk profile.

Many insurers offer discounts for motorcycle insurance. Some examples include discounts for safety course completion, multi-policy bundling, and good riding records.

Motorcycle insurance is mandatory in most states. Check your state's DMV or insurance department website for the most up-to-date requirements information.

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Tuition and Costs

We know costs are an important factor in any decision to invest in a college education. We want to help you to make an informed choice.

Penn State Tuition

Below are the most recent tuition rates with room and board estimates for an academic year (fall and spring semesters). These costs are set by the Board of Trustees each year in July. We encourage students and families to budget for additional cost including travel, personal expenses, books, and supplies. Penn State's tuition rates vary by campus, program, student level, and residency.

Please visit the Office of Summer Session website to see an estimate of the costs for Penn State's summer session.

All World Campus students pay the same tuition rate, regardless of residency. Visit the World Campus website for tuition details.

Penn State provides several tools to help you estimate the costs associated with earning a degree. We encourage students to use them in order to have a better understanding of the true cost of attendance.

College Cost Calculator

Estimate essential costs of attending Penn State, then customize for a more accurate reflection of your individual expenses.

Tuition Website

Use this tool to calculate tuition based on campus, program, and residency, and see specific rates for individual students.

Housing and Food Services

Research room and meal rates for each campus to understand the costs associated with your living options.

Penn State Global

Find detailed financial information for international students interested in attending Penn State, including costs and aid options.

Penn State Student Aid

Penn State’s Office of Student Aid handles loans, grants, work-study, and scholarships, and is your go-to for financial questions.

Residency Information

Since Penn State is a state-affiliated institution, tuition rates are different for in-state and out-of-state students. Learn more about the policy and the process if you have to appeal residency.

Generally speaking, a student needs to live in Pennsylvania for non-academic reasons for a year prior to enrollment to be considered a resident for tuition purposes. More details on Penn State’s residency policy and residency FAQs can be found on the Office of the Bursar website .

Residency Appeal plus icon

When students apply to Penn State, most times residency is set automatically based on the location of a student’s high school. If this is the case when you apply, and your high school no longer reflects your state of residency, or you believe you have been incorrectly classified as an out-of-state student, you will need to submit a residency appeal . Details about this process are available on the Office of the Bursar website.

For residency appeals prior to enrollment, please send the following documentation to the Undergraduate Admissions Office by mail or fax. Be sure to include your full name and Penn State ID or MyPennState user ID with your appeal. Appeals should include a written explanation, as well as the following items:

Students 24 and Under

Copy of your parents' lease, deed, or mortgage

Copy of your parents’ first page of the Federal and Pennsylvania income tax returns for the most recent year (you may block out financial information)

Copy of your parents’ current Pennsylvania driver's license or state-issued photo identification card

Adult Students

Copy of your lease, deed, or mortgage

Copy of the first page of your Federal and Pennsylvania income tax returns for the most recent year (you may block out financial information)

Copy of your current Pennsylvania driver's license or state-issued photo identification card

Residency Information for Active Military Personnel or Dependents

Veterans using any chapter of the GI Bill®, and dependents receiving Chapter 33, Chapter 35 or Fry Scholarship benefits will be eligible for in-state tuition regardless of residency. If you are a veteran and you are not using GI bill® benefits, please contact your campus Certifying Official to determine requirements to establish eligibility for the in-state rate. All active duty military and DOD employees (their spouse and dependent children) are eligible for consideration to receive in-state tuition provided they are assigned to an active duty station in Pennsylvania and reside in Pennsylvania. Active duty military and DOD employees (their spouse and dependent children) enrolled in Penn State's World Campus will receive in-state tuition.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at www.benefits.va.gov/gibill .

Scholarships and Awards

Scholarships and awards are a form of financial aid that does not need to be repaid. Penn State offers several sources for possible scholarships funding. While not a requirement for all scholarships, Penn State recommends that all students who are offered admission submit a Free Application for Federal Student Aid (FAFSA) to maximize their aid options.

T he Office of Student Aid is just one unit that offers scholarships and awards at Penn State. Additionally, scholarships and awards can be offered from academic colleges, campuses, and other administrative units, some of which will require separate applications. In addition to the scholarships and awards outlined on the Office of Student Aid website , Penn State offers the following awards to incoming first-year and transfer students through Undergraduate Admissions:

Penn State Discover Award

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Money blog: Major bank cuts mortgage rate below 4%

Welcome to the Money blog, your place for personal finance and consumer news and tips. Leave a comment on any of the stories we're covering below.

Wednesday 7 August 2024 19:37, UK

• 'Game on' in mortgage market as major bank cuts rates below 4%
• BP to help staff escape abusive relationships after boss allegations
• The secret code word that will get you free crumpets

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• Where kids can eat for free or cheap
• Basically... Wills
• Best of the Money blog - an archive of features

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Wall Street's "fear gauge" (proper name: the Chicago Board Options Exchange Volatility Index) has dropped by about 20% today - indicating markets are starting to feel more stable. 

VIX surged by as much as 181% on Monday but on Tuesday it recorded a drop of 28% as stock markets rallied around the world.

Global shares have risen after a Bank of Japan official suggested the central bank would refrain from raising interest rates amid an unstable time in the market.

VIX is Wall Street's most-watched gauge of investor anxiety.

Airbnb shares slumped nearly 15% today, with the company citing slowing demand in the US and shorter booking windows among the reasons.

The San Francisco-based company reported a 14.9% drop in profit for the second quarter compared with last year, despite an increase in bookings and revenue.

The company has warned it is experiencing a shorter booking lead time globally which refers to the number of days between the reservation date and actual arrival.

A shorter booking window can indicate travellers are booking travel at the last minute due to increased uncertainty and caution in spending.

There have also been signs that domestic travel in the US has slowed since the start of the year.

Airbnb chief financial officer Elinor Mertz said yesterday that softness in long booking lead times was a big factor in its forecast.

By Sarah Taaffe-Maguire , business reporter

The stock market panic of Monday may soon be in the rearview mirror as the worst-hit companies rebounded on Wednesday morning trading in the US. 

The tech companies that suffered the most from the recent sell-off returned to the high values before fears over the US economy triggered the sales. 

AI microchip maker Nvidia climbed 3.8% while Instagram and WhatsApp owner Meta and Amazon held on to most gains of the morning trades. 

These highly valuable companies - worth more than $1trn - are part of the indexes that observers use to assess the health of the stock market. 

While other tech giants like Apple and Google owner Alphabet saw a rise in their share price today, the numbers still aren't at the pre-Monday sell-off level yet. 

As a result of these firms' share price growth, the tech-heavy NASDAQ was up more than 1%, as was the S&P 500 (containing companies relied on to be stable and profitable). 

Up 0.75% was the Dow Jones Industrial Average (DJIA) index of 30 major companies listed on US stock exchanges.

In the UK the benchmark index - the FTSE (Financial Times Stock Exchange) 100 - rose 1.75% on the close. The larger FTSE 250 with more UK-based constituent companies ended the day up 1.02%. 

Barclays is making cuts to a selection of products across its residential purchase, remortgage and reward ranges from tomorrow.

The most notable rate change will be the bank's five-year fixed rate for home buyers with a 60% loan to value (LTV) ratio and a £899 product fee, which has been reduced to 3.84%.

The previous rate on the product was 4.04%.

Meanwhile, its 4.61% two-year fixed rate, will decrease to 4.43%.

The Bank of England base rate was cut last week from 5.25% to 5%, but lenders had already been slashing rates in the weeks leading up to the move.

Stephen Perkins, managing director at Yellow Brick Mortgages , told Newspage that more lenders going sub 4% was "greatly welcomed".

"Barclays have made a real statement of intent here. It's game on in the mortgage market now," he said.

Meanwhile, Riz Malik, director at R3 Mortgages , told the news outlet that the "post-base rate cut bonanza from Barclays will help drive confidence among borrowers and in the UK housing market".

The start of the week was rocked by turbulence on the global markets over fears that the US was heading for recession - but they have now rebounded slightly.

Trillions were wiped off US markets after figures showed fewer American jobs were created last month than Wall Street had predicted, combined with concerns the Federal Reserve had kept interest rates high for too long.

Now the US looks likely to avoid recession, according to bond giant PIMCO, which manages $1.9trn in assets.

Daniel Ivascyn, group chief investment officer, said the US was still on track for a soft landing - shifting to lower growth or flatlining without entering a recession - despite the probability of a recession increasing on Monday.

"We do think the market has probably gotten a little bit ahead of itself in terms of pricing in central bank cuts," Mr Ivascyn said.

"Barring some major geopolitical shock or some major issue with market functioning, central banks, the Fed in particular, will likely cut by 25 basis points in September and future meetings will be live."

The US fiscal picture is "dire" at the moment, but it remains manageable, Mr Ivascyn said. 

Halifax predicts house prices will increase for the rest of the year.

Lower mortgage rates and potential base rate reductions will push up asking prices, said the bank's head of mortgages, Amanda Bryden.

The average price rose by £2,200 from June to July, Halifax found, following three relatively flat months and putting the average house at £291,268.

"Last week's Bank of England base rate cut, which follows recent reductions in mortgage rates, is encouraging for those looking to remortgage, purchase a first home or move along the housing ladder," said Ms Bryden.

Rates were lowered from 5.25% to 5% on Thursday - the first cut in more than four years.

"Against the backdrop of lower mortgage rates and potential further base rate reductions, we anticipate house prices to continue a modest upward trend throughout the remainder of this year," Ms Bryden said.

Holly Tomlinson, a financial planner at wealth manager Quilter, said she expected the autumn to be a busier period for the market, as indecisive sellers are encouraged by the direction in which rates are going.

Purplebricks chief executive Sam Mitchell agreed: "With lenders already slashing mortgage rates in response to last week’s decision, buyers are beginning to move ahead with purchasing decisions they have been putting off for months."

A supermarket cafe is giving away free crumpets - if you know the password.

Ask for "Ellen" at a Morrisons Cafe and you can get a free portion of Warburtons crumpets with a choice of six toppings.

The offer, named after Warburton's founder, Ellen Warburton, is available until 25 August or while stock lasts.

How to get your free crumpets

Just ask for "Ellen" at the till, and you'll receive two crumpets with either honey, banana, chocolate spread, jam and butter, marmalade, or maple-flavoured syrup.

Vegan spread is available on request, according to Warburtons, which has teamed up with Morrisons over the summer holidays.

There is no minimum spend and the freebie is available in all cafes - but customers can only get one portion per person each day.

Morrisons told Money Saving Expert that there are 100,000 portions available - which cost 99p before they were removed from its cafe menus.

A major bank has created a series of deepfake videos to warn customers how realistic they have become.

Santander has posted the videos, featuring its fraud lead Chris Ainsley and influencer Timi Merriman-Johnson, on social media to raise awareness of a method of fraud increasingly available to criminals.

Deepfakes can be videos, sounds or images of real people that have been digitally manipulated through artificial intelligence to convincingly misrepresent a person or organisation.

"Generative AI is developing at breakneck speed, and we know it's 'when' rather than 'if' we start to see an influx of scams with deepfakes lurking behind them," said Mr Ainsley.

"We already know fraudsters flood social media with fake investment opportunities and bogus love interests, and unfortunately, it's highly likely that deepfakes will begin to be used to create even more convincing scams of these types."

Just 17% of people are confident they could easily identify a deepfake video, found an Opinium survey of 2,000 people for Santander in July.

Almost Six in 10 people said they are already more suspicious of what they see or hear because of deepfakes.

Here are Santander's top tips to spot a deepfake:

• Deepfakes are likely to be used in investment scams and impersonation fraud, such as romance scams.
• Look out for imperfections like blurring around the mouth, less blinking than normal, or odd reflections.
• Context is important. Ask: Is this too good to be true? If this is real, why is everyone not doing this? If this is legitimate, why are they asking me to lie to my family or my bank?

By Daniel Binns, business reporter

The stock market in London is continuing to slowly recover this morning following Monday's global falls.

The FTSE 100 is up 0.9%, while the FTSE 250 has gained 0.7%.

Banks and financial institutions are among the top gainers, including NatWest, which is up 2.5%, Standard Chartered, which has risen 2.9%, and Lloyds Banking Group, which has increased by 2%.

Fallers include bottling company Coca-Cola HBC - which is a partner of the global drinks firm - down 2.4%.

It comes despite the company upgrading its profit and revenue forecast for the year.

Hotel giant IHG, which owns brands including Holiday Inn, is also down 1.8% despite positive second quarter results published yesterday.

Oil prices are also gradually creeping back up following falls last week.

A barrel of the benchmark Brent crude will currently set you back just over $76.5 (£60), a rise of 0.3%.

On the currency markets, £1 buys $1.27 US or €1.16 this morning.

Read more on what caused Monday's US recession fears here...

Many families rely on grandparents for childcare, and most are happy to oblige.

Their reward is often simply spending valuable time with their grandkids and making memories - but what if they actually got paid?

A new tool by SunLife , a financial services company used by people later in life, allows grandparents to input all the hours of "parenting" they do - from taxiing to cooking to days spent babysitting.

We had a go - answering each question in what we presumed could be a typical scenario. Our fictional grandparent did two hours each of taxiing, cooking and cleaning for their grandkids, and 18 hours (roughly two working days) of babysitting a week.

For this, SunLife estimates a salary of £15,864 would be appropriate.

SunLife recently polled more than 2,000 grandparents and found there has been a rise in the number being relied upon to look after grandchildren during the school holidays and on inset days.

More than four in 10 (43%) now provide "holiday" care and are giving up 18 hours a week on average - up from 16.54 hours last year and equivalent to almost three days a week.

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