online auction case study

Analyzing, Designing and Implementing a Web-Based Auction Online System

ALDAEJ, R., ALFOWZAN, L., ALHASHEM, R., ALSMADI, M. K., AL-MARASHDEH, I., BADAWI, U. A., ALSHABANAH, M., ALRAJHI, D. & TAYFOUR, M. 2018. Analyzing, Designing and Implementing a Web-Based Auction online System. International Journal of Applied Engineering Research, 13, 8005-8013.

14 Pages Posted: 6 Aug 2019

Razan Aldaej

Imam Abdurrahman Bin Faisal University

Latifa Alfowzan

Reem alhashem, mutasem alsmadi, ibrahim almarashdeh, ausama badawi, muneerah alshabanah, daniah alrajhi, mohammed fahed tayfour.

Date Written: September 2, 2018

Nowadays, the online web-based auction system has become the extremely popular component in the electronic marketplace. A practical case study will be introduced in this work to highlight the best practices for analysing and designing an online web-based auction system. The proposed Online Web-Based Auction System (OAS) was designed and implemented using the UML (in order to illustrate the architectural model), Microsoft Access 2010 and ASP.NET programming language. In the proposed OAS, the UML offering several diagrams to enable the new functions to be updated and added easily such as use case, sequence and class diagrams, and user interfaces. The proposed OAS will help the bidders to bid in fast and increase his chances to make a successful bid by suggesting a bid price, and help the seller to achieve maximum profit. Along with the tools that have been used based on the analysis and implementation environment, the proposed OAS offers excellent advantages for the support of system development.

Keywords: Information System; Auction System and Unified Modeling Language; Software engineering

Suggested Citation: Suggested Citation

Imam Abdurrahman Bin Faisal University ( email )

Al-Dammam, Saudi Arabia Al-Dammam Saudi Arabia

Mutasem Alsmadi (Contact Author)

Ausama badawi, do you have a job opening that you would like to promote on ssrn, paper statistics, related ejournals, econometrics: computer programs & software ejournal.

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Case Study: Increasing Profits with an Online Auction

Accelevents

< Blog home

Heading into their 23rd annual Einstein Gala, The Nuclear Museum knew that it was time to join the 21st century and explore a digital auction.The committee was looking for a platform that would allow easy fund transfers, have plenty of resources to help them with the transition, and also be easy for both the admins & volunteer team running the auction as well as the participants bidding. Deidre McVay-Schulmeister, a member of the Gala's committee, also wanted to be sure that it would be easy to track & download item performance, to aide with future auction planning.Luckily with Accelevents, the committee was able to find everything they were looking for in a digital auction platform, as well as some perks they were not expecting.Due to the COVID-19 pandemic, the in-person portion of the gala had to be called off, but the online auction allowed bidders to participate & support the museum from the comfort of their own couches! McVay-Schulmeister said that bidders appreciated the visibility & detail on the Gala's auction site. Even if bidders couldn't see the items in person, the committee had still been able to upload multiple images & a description for each item, making it easy to get the details.After the cancellation of the in-person gala, the committee decided to open bidding for their online auction early, which led to higher proceeds for the event. In addition to making more money at the auction, McVay- Schulmeister reported that this was the quickest & easiest that checkout had ever been, with over 90% of the funds being collected in the days following the auction's close, opposed to the months it had sometimes taken in the past. The committee also loved the ease of being able to view & download all of the data from their auction with the click of a button.For all event hosts considering moving to an online-only fundraiser, McVay-Schulmeister had a few sage pieces of advice as someone who had been in the exact same position merely months ago:

"Really teach yourself & utilize the resources willing to help you make the transition, It’s important to learn every aspect [of the platform] from what the customer views to as well as being a back end expert. Utilize the help from Accelevents Customer Support. Get a buy in from everybody who participates. Guests, board, team etc., be open and honest to explain to them the process, make them feel comfortable, Assure them you’re there to help & have a volunteer team they trust."

If you're ready to take the leap & host your best auction yet, please reach out to our Customer Support team either using our Live Online Chat, or email us at [email protected]!

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Online Auction System using Ethereum Blockchain

Business Need

Client situation, recommended solution.

Key Features & Accomplishments:

• Online Auction System was implemented using Ethereum Blockchain
• Immutability of each bid was being registered
• Tracking and verification of bidding history was easier
• ‘No bid cancellation’ feature was enabled to ensure fraud free Auction
• Smart contracts (decentralized applications) written in Solidity
• Ethereum node interactions using HTTP, WebSocket and IPC connection
• Advanced Shipment Handling
• Auto Invoicing & Payments
• Secured & transparent ledger system to encompass all bidding transactions
• Our Ethereum developers provided low cost smart contract development using Ethereum Blockchain
• Robust and scalable online auction system was built
• Reliable to deal under irrevertible auction environment
• All transactions go through encrypted distributed ledger system. So no hacking possible!
• Appealing user experience
• Growing number of site visitors

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Literature review on online auctions research

Online reverse auctions are receiving attention as an effective strategy for reducing the price of purchased goods and services. The efforts to understand the G2B reverse auctions has been lacking despite the online auctions being an avenue to create an efficient and transparent public sector. As governments around the world are moving from paper-based to process-based information technology (IT) infrastructure, reverse auctions are beginning to replace traditional paper-based manual procurement transactions. Effectively, the importance of the reverse auctions to the public sector further is underscored by projections indicating that the economic potential benefits include significant deficit reduction as percentage to GDP of 16%, and potential cost savings of 7% to GDP for Malaysia (Settoon and Wyld, 2003). The aim of this study is then to fill this gap. In this paper, literature and published research stream on G2B reverse auctions is reviewed including the eBidding, the Malaysian G2B reverse auctions market. To date, explanations of why public sector procuring officials decide to adopt the reverse auctions strategy are incomplete, as such future research is needed to explore the antecedents of the G2B reverse auctions system.

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Electronic auction is the electronic process of implementation of a part of a public procurement procedure, which enables bid ranking by using automated evaluation methods, and it is recommended when technical specifications of the items of procurement can be accurately determined. We believe that this procurement process, which is envisaged by the EU legislation, as well as Croatian legislation, however, underutilised in the Republic of Croatia. As a consequence, an electronic auction has a very strong market match between the bidders, and thus the lower prices of procurement items. Likewise, this form of public procurement reduces the possibility of misuse. That is why we believe it is necessary to analyze in detail the possibilities of the E-governance, and the practice of its use in order to understand its advantages, which are significant in pursuit of a more transparent and more favorable public procurement.

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Government-to-Business (G2B) reverse auctions are receiving attention as an effective strategy for reducing the price of purchased goods and services. The efforts to understand the G2B reverse auctions has been lacking despite the online auctions being an avenue to create an efficient and transparent public sector. As governments around the world are moving from paper-based to process-based information technology (IT) infrastructure, reverse auctions are beginning to replace traditional paper-based manual procurement transactions. Effectively, the importance of the reverse auctions to the public sector further is underscored by projections indicating that the economic potential benefits include significant deficit reduction as percentage to GDP of 16%, and potential cost savings of 7% to GDP for Malaysia (Settoon and Wyld, 2003).In this paper, literature and published research stream on reverse auctions is reviewed including the Malaysian auctions adoption, literature gaps identified, lessons learned and future research area is proposed.

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Rapid growth and expansion of information and communication technology (ICT) have set the pace for an electronic revolution leading to adoption of e-marketplace within the small and medium enterprises (SMEs). Locally, this growth in ICT promises to further bolster the SMEs' position as the engine of growth for the Malaysia economy. However, there are various challenges and issues in setting up an e-marketplace in developing countries which appear to impede the growth of e-marketplace. In this paper, the realities of e-business adoption in Malaysian wood based products industry are discussed. This leads to the proposal of an integrated e-marketplace framework. This framework integrates different types of business mechanisms to facilitate in the trading of wood-based products in Malaysia. These mechanisms comprise of a third-party intermediary portal, mobile agent-based multi-attribute reverse auction and an e-negotiation feature that incorporates the use of the short messaging system service.

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— In this paper, the benefits and challenges embedded in Electronic procurement (e-procurement or e-Perolehan) are highlighted. Specifically, the benefits of introducing e-procurement for tendering and online registration of businesses and companies in Malaysia was emphasized. The study highlighted E-procurement advantages such as cost reduction, improved efficiency in government business with the aid of internet-based information and communication technology. The study concluded with recommendations to policy makers to pay more attention to the availability of infrastructure such as information technology for a better E-procurement implementation.

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E-commerce, and online auctions in particular,represent important examples of how information and communication technologies have been employed by public organizations to gain benefits in both efficiency and effectiveness. While online auctions have widely been used by governments around the world to drive down procurement costs, they have been seldom used as means for revenue maximization. In this article, we discuss the three-year experience gained by New York State in the use of online auctions for the sale of surplus inventory and property. This case study, besides representing an example of a best practice for other US state and local governments as well as European Governments,also provides an interesting starting point to address a number of research questions such as the ability of governmental organizations to meet private sector standard; the measurement of returns on Information and Communication Technology (ICT) investments;and the new possible roles played by transparency in the migration toward online models.

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Online Reverse Auctions: Challenges and Best Practices

• First Online: 07 August 2018

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• Tobias Schoenherr 2  

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There were several challenges in the early years of online reverse auctions, and significant learning had to occur. This chapter focuses on these challenges, and offers a range of best practices in order to manage them. Specific aspects emphasized include the importance of having the right bid package, the importance of preparation, the importance of education and training, and the move of companies toward self-proficiency; tied to this was also the role played by the online auction provider and how they changed over the years in terms of their value-added services—the evolution of their business model will be reviewed. The chapter also introduces a set of common myths that were circulated in the early years, coupled with advice on how to not fall victim to them. Lastly, an illustrative example of a successful online reverse auction implementation is provided.

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Schoenherr, T. (2019). Online Reverse Auctions: Challenges and Best Practices. In: The Evolution of Electronic Procurement. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-93985-8_5

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Paris based real estate company Gecina owns, manages and develops a real estate portfolio of about 20 billion Euros.

With many moving parts to manage, Gecina needed to centralise its buying activities so in 2019, Gecina’s Purchasing department was formally created to manage services and maintenance tenders across the group’s entire portfolio, and renovation work on residences and offices.

This marked the beginning of Market Dojo’s long term, transformative partnership with Gecina. Five years on from the initial Market Dojo Sourcing implementation, we caught up with Anne Paran, Acheteur Travaux et Maintenance (Works and Maintenance Buyer), to find out how Market Dojo continues to deliver value to Gecina.

Read on for the full case study or  Download PDF

“By using Market Dojo Sourcing to digitise Gecina’s tender management, it also allows the Procurement team to reflect a certain professionalism—it enables us to formalise our processes, to show that we have a real method and rigour in the management of our procurement projects.”

 Anne Paran, Acheteur Travaux et Maintenance, Gecina

As a rapidly growing infrastructure provider for electric vehicles, FOR EV’s ability to send out tenders via emails was significantly hampering the efficiency and competitiveness of this process.

With a newly appointed Commercial & Procurement Manager taking over the procurement helm, one of their first priorities was to digitise the procurement process to improve professionalism, pace and performance in line with the company’s hypergrowth goals.

“With Market Dojo, we can go out to say five contractors and see a comparison of their cost—who’s more expensive for the civil part, who’s more generous on the residual asset value—and that’s given us a much clearer picture of who potentially we will use going forward. We’ve now got a clearer idea where the strengths and weaknesses lie across the supply chain in terms of what it costs to put something in the ground, but also what it’s worth to keep it going forward… just by averaging the tenders out we can see that we’ve saved money on the jobs that we’ve gone forward with.”

Denis Lyden, Commercial & Procurement Manager, FOR EV

Dayco, global OEM for automotive and industrial manufacturers, sought to overcome the challenges inherent in their existing procurement processes such as disparate tools and manual methods, leading to inefficiencies and inconsistencies.

Mike Warnick, Director of Capital Equipment and Indirect Purchasing led the procurement team tasked with streamlining supplier communications, standardising bidding procedures, and achieving tangible cost savings.

“When we discuss sourcing with other divisions, either direct or indirect, it’s common that at some point someone will say, ‘Is this something we should run through Market Dojo?’ and that’s really the intent—that it’s not just Procurement but also the individual departments asking if the tender can be run through Market Dojo.”

Mike Warnick, Director of Capital Equipment and Indirect Purchasing, Dayco

SubPop Health, a sourcing platform and purchasing organisation for self-insured employers, faced the challenge of conducting a quick and cost-effective RFI event to gather market intelligence from healthcare providers.

To tackle this challenge, Chris Gormley, Co-founder and CEO of SubPop Health, and Adam Ellsworth, Senior Director of Operations, sought an efficient sourcing solution within a tight timeframe and budget.

“The thing that struck me is that some of the bigger organisations are a pain in the neck to deal with,”  explains Chris.  “I had to answer numerous questions and attend multiple meetings just to get some information. I thought; I don’t have time for this .”

Chris Gormley, Co-founder and CEO of SubPop Health

Aggreko plc is the global leader in rental power and temperature control systems. With over 100 locations across more than 30 countries. Aggreko supplies to a number of sectors including the Construction, Manufacturing, Oil & Gas, Facilities Management and Events industry, amongst many others.

Market Dojo have had a long-standing relationship with Aggreko who have adopted both Sourcing Dojo and SIM Dojo.

During 2019, Aggreko partnered with Market Dojo to further develop Market Dojo’s existing supplier onboarding tool, SIM Dojo . This joint project aimed to evolve SIM Dojo into an extensive dynamic supplier onboarding solution to fit Aggreko’s complex needs.

Unlike many processes, SIM Dojo automatically tailors the onboarding process determined by a weighted risk profile of the supplier. F or large supply chains, having a dynamic process that allows users to focus on high risk categories has a huge impact. Using the same logic, the solution automatically determines the appropriate local and central approval workflow (from 100 different options) that is required to vet the supplier. The solution even has built-in escalation workflows should any given approver request their line manager to step in.

Given the extent of this project, and its complexity, the benefits were evident in a relatively short amount of time. Aggreko is now able to onboard new suppliers within two days in most cases and, for more complex suppliers, no more than 20 days.

“Within months, we migrated 8,500 existing suppliers and onboarded 3,000 new ones. We also migrated 55,000 documents which provided comfort to stakeholders in knowing that they hadn’t lost the last four years of work.”

On average, this is a 70% reduction in time spent onboarding suppliers evidenced in their responsive, accurate reporting dashboards, powered by Microsoft PowerBI via an API. The data is augmented with other critical information—another neat win!

Read the  full case study

Sourcing Dojo

Market Dojo’s solution, Sourcing Dojo , functions as a freight eMarketplace for Aggreko, allowing Aggreko to centralise their North American long-haul freight needs onto a single cloud solution that is accessible by their procurement team anywhere in the world.

The system offers Aggreko the ability to use a variety of eAuction types in collaboration with their integrated supplier list, providing suppliers with an easy to use tool that allows them to bid for individual transportation deliveries across America. The Freight eMarketplace is now being rolled out globally having produced significant savings through greater visibility on their transportation spend to their central procurement team.

“By using Market Dojo we have seen definite success with tremendous savings produced as a result. Significantly the system has allowed our central team to capture and relay the data on a large scale through an easy to manage system.It’s clear now that we will always be using a form of Sourcing Dojo’s eAuction, as the success that we have had has far exceeded any negatives and hopefully with time we can continue to streamline the process and adopt the process on an even larger scale.” – Chad Thibodeaux, Central Logistics Manager for Aggreko North America Division.”

– Chad Thibodeaux, Central Logistics Manager for North American Divsion, Aggreko

Imperial Brands, a global FMCG company, wanted to transform their previous Source to Contract process to a ‘demand to enablement’ focused process. There was also a need to deliver more with less addressing speed, cost and risk.

Market Dojo’s strategic sourcing technology was a perfect fit to be able to provide agility, flexibility and usability to accommodate Imperial Brands’ specific requirements and to enable them to overcome their pain points.

From the award of contract to going live with the technology it took less than six weeks and to date has achieved savings of more than £7.6m , equating to over 6,000% ROI.

Read the full case study

“From awarding Market Dojo the contract, the solution was implemented within a six week timeframe which, compared to what was proposed by other solution providers, was very swift.”

Ciaran Owens, Head of Global Procurement Excellence

CommerceHub, an eCommerce services company, was able to quickly and easily deploy its first ever RFP process using Sourcing Dojo. Prior to implementing the software, the company relied on spreadsheets and emails to manage its RFP process, resulting in a lack of efficiency and cost savings.

With the new Director of Procurement, Sӧren Petsch, in place, the main focus was to streamline CommerceHub’s sourcing activities and reduce costs . In addition, the new automated processes needed to be fast, easy to understand, and easy to use so that the procurement functions would be seen as an enabler, not a blocker within the organisation.

Read the full case study .

“From the time we bought our Sourcing Dojo licence, to the time we had the RFP up and running, it was 24 hours. Then it was launched externally within another 24 hours. I couldn’t imagine doing anything faster than that.”

Sӧren Petsch, Director of Procurement

Clickatell is a global technology company and innovator in mobile messaging, engagement, and commerce. Clickatell helps customer-obsessed businesses create customer experiences through chat platforms.

Over 20 years ago, Clickatell started off as an Application-to-person (A2P) SMS provider. They were one of the first to build APIs that allow you to send an A2P SMS, in the world. The business uses Sourcing Dojo to run ranked auctions using a ‘basket of goods’ for the top 30 countries which have seen the most activity for that period.

“We’re super happy with the service and the team, and commercially, the pricing makes sense. I would recommend Market Dojo over any other company.” 

Christiaan Louw, Partnership Manager, Clickatell 

Adler & Allan help public and private sector businesses understand and manage their environmental risks, reducing the impact to the environment, their operation and their reputation. Trading since 1926, they have grown to become Britain’s leading supplier of spill response, technical, fuel and environmental risk reduction services.

As regulations change and additional opportunities arise to ensure the environment is kept safe, businesses like Adler & Allan are looking for ways to reduce inefficiencies and further enhance their supply-chain processes. Adler & Allan looked for a technology solution to digitise their supplier onboarding process with ongoing supplier management. The goal was to reduce risk and meet compliance requirements, including the ability to adhere to ISO 14001, and to follow best practices in order to reduce their environmental footprint amongst their supply chain.

“We no longer have to update spreadsheets, all of the supplier information is stored in one place, and it’s consistent information as the suppliers follow a set questionnaire and it’s allowing us to follow best practices. The information in the system is also real-time, so what you see is up to date and allows us real-time management and monitoring of our suppliers. The risk of duplicate requests for data has also been removed” 

Shaun Milner, Head of Procurement, Adler & Allan

Wavin are the world’s leading suppliers of plastic piping systems and solutions. Their products are primarily used in the drainage and water supply services, supporting areas such as heating and cooling, soil and waste, distribution of drinking water and gas, and telecoms.

The company is headquartered in Zwolle, Netherlands, where it was founded in 1955. They operate in over 25 countries in Europe and have a network of partners across the world.

“Would I recommend Sourcing Dojo? Yes of course. I think if we look in general terms I would recommend online digital platforms, so in this case eSourcing platforms. And yes, Sourcing Dojo is easy to use. We have had good experiences all over the team with using Sourcing Dojo, so I would definitely recommend it to other people.” 

Daniel Hack, Territory Buyer, Wavin

Multichoice is Africa’s leading entertainment company, creating and distributing content from all over the world to approximately 14 million people, across 50 countries. The company delivers various entertainment platforms including DStv, GOtv, Showmax and DStv Now, through digital terrestrial television and online video entertainment services.

Before using Sourcing Dojo, Multichoice were using a number of methods to manage their processes, including the use of printed spreadsheets as well as running an existing ERP Solution. As a company they were, and had been, keen to start eSourcing efficiently by streamlining their various processes into one distinct method, however, the existing ERP solution wasn’t working, due to the complexities of the tool.

“Sourcing Dojo has helped us to streamline our process a huge amount, not just the manual RFP’s that we had to collect and photocopy and print and distribute, but even from an archiving point of view. I have this drawer full of USB flash drives that have old RFP‘s on and now we just put it into one centralized area. It definitely streamlines the RFP process regardless of whether you use the system to evaluate a full response or a tool to collect an esourcing RFP.”

Chris Lacy, IT Category Manager, Multichoice

Sofitel The Palm is a luxury 5 star beach resort situated on the world famous Palm Jumeirah, Dubai. With magnifique touches of French elegance, the hotel invites its guests to ‘Live the French way’ and indulge in excellence. Sofitel The Palm is a Polynesian themed resort of 546 keys comprising private villas, guest rooms and suites with gorgeous sea views.

Read the case study here.

“10/10. Using Sourcing Dojo is beneficial for all the participants since using an e-sourcing platform brings more transparency to the process. We have recommended Sourcing Dojo to ACCOR Group, other purchasing managers in UAE as well as in GCC”.

– Yasir Taj, Procurement Manager, Sofitel The Palm

Beavis Consulting is run by Bruce Beavis,  a single practitioner for supply chain and procurement consulting. Bruce works primarily in the manufacturing space with a variety of mid-market clients that he generates through his own network or through private equity type contracts. Generally his clients are looking for how they can jumpstart an improvement program. How can they generate immediate savings to reinvest in the business and get the virtuous cycle going. Bruce often  works in the basic P2P transactional side, as well as looking more at the whole negotiation contract and short cycle. But also logistics, warehouse management, and has a background in a manufacturing ERP. 

Read the case study here , and the full interview here .

Sourcing Dojo is superior to probably anything else I’ve used in terms of the ability to pick it up and use it intuitively. I think that it’s far more flexible from that point of view. I have to say, I found Sourcing Dojo to be really quite superior to many of the other offerings in terms of its usability. You can pick it up out of the box and you can get something going in fairly quick order. I think Sourcing Dojo deserves plaudits for making it very user-friendly. I would say that it’s far quicker and far easier to get something up and going than in many of the other tools. I think that Sourcing Dojo provides incredible value for money. For $775 a month, I think the service is fantastic. And the great thing is, once you’re up and over the learning curve, you don’t actually need that much help since the tool is so intuitive. And I’ve found the online help and support chat really, really good. I don’t think there’s anything out there that can even remotely approach it in the market. if I’m honest, I’ve not seen anything that even come close to this type of value.

– Bruce Beavis, Beavis Consulting

phs Group are the leading hygiene services provider in the UK, Spain and Ireland. With over 120,000 customers over 300,000 locations, supporting everything from restaurants to offices, and from hospitals to schools, they meet the needs of up to 100 million people.

Healthcare, washroom and floorcare hygiene are their business, and alongside their hygiene experts they have specialist  businesses meeting the needs of specific businesses.

Thank you very much for all the support Market Dojo have provided PHS over the past few months, due to the support you have provided we have really been able to overhaul our processes and systems. The new BI report and SRM system are going to be fantastic tools for the procurement team and will be able to transform the way in which we currently manage our supply chain. [El Towers] has been an amazing support, somehow she is able to interpret my ramblings into something productive and was able to build us a BI report that is exactly what we need! El has been very reactive to any enquiries and has made the build and cleanse of our Market Dojo systems very straight forward

– Sarah Hood, Procurement Manager, PHS Group

Kaiser + Kraft is Europe’s leading mail order group for production, warehouse and office equipment – KAISER+KRAFT Europa GmbH. Around 1,000 employees handle the wishes and interests of the business’ customers, offering excellent in-house brands, tried-and-tested solutions and outstanding service along with a guarantee of up to 15 years, assembly, repair and maintenance work if desired.

From office chairs to forklift trucks Kaiser + Kraft deliver “everything for the business”. The company approached Market Dojo when looking for assistance with their tenders. The team were looking for a tool that would allow them to consolidate all of their documents, prices, and responses into a single repository. The real goal was to easily compare their suppliers’ prices to ensure they are making the right decisions in the supply chain.

Read the full Case Study here .

“Our interaction with Market Dojo was very good. We got a particular benefit from the support team via Market Dojo’s live chat. The chat feature was especially useful when we were first using the tool and were still exploring all of the features available. The team has been very helpful throughout. “The Market Dojo portal is extremely easy to use which is one of the main advantages that we saw from the start. This had a big influence on our decision to select Market Dojo as our software provider. As mentioned earlier, the support team has been extremely helpful and available not only to our internal users but also to our suppliers. “

– Eva Nickolaus, Director of Logistics at the KAISER + KRAFT GmbH

Grocery Outlet is a deep discount grocery shop offering.  The stores are independently owned and operated, supported by the corporate network.   Grocery Outlet  do opportunistic buying and offer named-brand goods at extremely deep discounts. The business is a value player in the grocery space with pricing advantageous relative to all of their competition.

The business has used Market Dojo to source a generator installation package for their stores. They went to market, not only on the acquisition of the equipment, but also the engineering designs and the installations themselves. Across the board, Grocery Outlet found that they were able to obtain very advantageous pricing and a lot more flexibility in which vendors they were leveraging.

Market Dojo was also applied to a benchmarking exercise for the installation of LED lighting across their store portfolio. By taking it out to market via Market Dojo, inviting a much larger group of vendors and putting competitive pressure on suppliers, the business was able to dramatically lower their pricing, including with the established vendor.

“ One of the advantages of using Market Dojo is the transparency, as well as the ready ability to compare vendor offerings clearly.  Quite often the discipline is focused on driving down the pricing with an existing vendor.  This is a very open platform that gathers a lot of information and puts the existing vendor under a great deal more pressure.  We came away from the process feeling we’d left no stone unturned and ended up with a much better outcome than we otherwise would have if we’d simply focused on the existing vendor and maybe a couple of alternatives. We really were able to go out and assess the whole market of appropriate vendors.”

–  Brian McAndrews, Chief Store Development Officer at Grocery Outlet. 

Qatar Fuel, WOQOD is a Qatari downstream Oil and gas company engaged in the distribution and sale of refined petroleum products, LP Gas, Aviation fuel, Bitumen and Lubricants. They are also the sole fuel retailer in Qatar.

Having previously used a legacy ERP system to control all their procurement processes, the team at WOQOD were looking to add transparency to their sourcing process by implementing an easy to use eSourcing solution.

“We were keen to explore the idea of reverse auctions but wanted an easy-to-use tool, that could be adopted alongside our current system. We were impressed by how simple Market Dojo made the process of running reverse auctions. It has allowed us to centralise all our negotiations with new and existing suppliers and streamline the tendering process. Saving us a lot of time.”

-Mr Ravikumar Narayanan, Procurement Supervisor at WOQOD

Mark Dixon founded Regus in 1989 after noticing how many business people were huddled round small coffee tables in busy cafes trying to conduct meetings.  Just 11 years later, the business was worth over £2bn.

Over the years many strategic acquisitions were made and brand names were added to Regus, including Spaces, No 18 and HQ.  Today IWG is firmly established as the market leader in flexible office space.

With over 3,400 locations across 1,100 cities in 120 countries, controlling spend and managing facilities is a mammoth task.

“Market Dojo have a great reputation in the market, and we quickly saw why.  Their highly intuitive tools combined with the proactive support & advice from their Customer Success team helped us enormously.  The Market Dojo Leadership would regularly offer to meet to discuss our partnership, giving me confidence that our needs were addressed.  I would have no hesitation to recommend Market Dojo to global Procurement teams that wish to see instant results from best-of-breed procurement technology.”

– Chris Kayatz, Procurement & Supply Chain, IWG

Over the last 40 years, Logitech has pioneered the development of consumer electronics in the high-tech industry. 

The company operates as a multibrand and multi-category organisation, covering a range of industries such as gaming and music. In the words of their Head of Global Indirect Procurement, David Latten: “Logitech works in cloud-connected peripherals that are the final touch between people and their IT experiences.”

In today’s increasingly digital world, the need for innovation is critical to Logitech. The demand for technology to be better and work faster than ever before has ensured innovation stays paramount to their processes. 

But introducing and developing new technology has meant the supply chain at Logitech needs to be managed closely. 

Read the full Case Studies   here and here .

“It was a massive job for our team to be managing manually, in the old fashioned way of using spreadsheets and emails. But that’s been moved to a Market Dojo event and has been streamlined dramatically. We are still in the stage of due diligence, but there have been really impressive opex savings so far.  “Before we’d even started seeing results, the team were delighted that the functionality and usability of Market Dojo could be tweaked to do that event. So that was a niche event that proved Market Dojo’s usability and functionality.”

– David Latten, Head of Global Indirect Procurement, Logitech

Occidental Petroleum (Oxy ) is the largest independent oil producer in Oman. The companies’ procurement team were looking for a solution to generate savings on an array of purchases when they were referred to Sourcing Dojo.

They had heard positive feedback on reverse auctions, and in particular how simple Sourcing Dojo made the process of esourcing. Despite no prior experience in running reverse auctions, the procurement team at Oxy have managed to run some of the most competitive auctions we have ever seen at Market Dojo.

“We have managed to achieve some very good savings. We have run around ten or eleven reverse auctions to date and we have managed to achieve good savings in all of them.  “We have found Sourcing Dojo very easy to use. It’s self-explanatory and this was a big benefit. We were expecting to make good savings in many of our requirements and this is what Sourcing Dojo has delivered. In some cases, we have found that Sourcing Dojo has even exceeded our expectations.”

– Mohammed Al Rawahi, Procurement Engineer, Occidental Petroleum Oxy Oman

The Al Naboodah Group is one of the UAE’s most well-respected family company names, employing over 15,000 staff across 15 different businesses.

Al Naboodah’s core business covers civil engineering, building and MEP, as well as a diverse portfolio of global brands in the transportation, travel, electrical, logistics, agriculture, fit-out and renewable energy arenas.

Having previously relied on emails and spreadsheets to operate their sourcing process, the Al Naboodah Group are now one of Sourcing Dojo’s most active users, often running several reverse auctions a day.

“Sourcing Dojo has undoubtedly helped bring transparency to the overall Procurement Process. From a cost-saving perspective, we weren’t expecting the savings we have now achieved through Sourcing Dojo. We were probably thinking that the savings would be sub 10%, but it has greatly exceeded our expectations, helping us save on average between 15% to 20% on costs, based on our past purchases.  “In terms of a return on investment, it has been fantastic for us.”  

– Pankaj Khadje, Head of Strategy and Project Management, Al Naboodah Group 

Nice House of Plastics are a manufacturer of household and industrial plastic Items, providing the East African Region. The company produces a wide range of products, supporting industries ranging from Agricultural, Dental, Packaging, Tableware, Furniture and more.

Having previously used a sourcing tool that failed to deliver results, Nicholas Biase, Head of Finance and IT, came across Sourcing Dojo while looking to identify a solution capable of running several large tenders.

“Having used Sourcing Dojo, the biggest result we got were the savings. In the auctions we were running, we put in the prices we were previously paying, and when comparing that to the prices we got back from the suppliers, there was quite a big difference. NICE House of Plastic saved over 53%, much more than we were originally looking to save. Due to the extensive nature of the RFI, we felt comfortable enough to eventually select a whole new group of suppliers. The platform has also been critical in saving time. Rather than spending months of back and forth, once you set the deadline for the RFI and auction, you are doing it all together and live. It’s easy to collaborate on the system and this is critical in saving time because it saves you the back and forth over emails.”  

– Nicholas Biase, Head of Finance and IT, Nice House of Plastics

Metroline’s principal business is the provision of bus services, providing London, one of the world’s busiest cities, with a fleet of 1,200 buses carrying 250 million passengers each year. Metroline is one of Market Dojo’s longest-standing clients, having first started with Market Dojo back in 2011. The company were searching for an eSourcing solution to cut down their costs when running complicated tenders.

“We felt that Market Dojo was, and still is, an intuitive system that helps run tenders in a much smoother way. The Market Dojo system provided more control and a central base for running tenders and we saw that there was a lot of potential there for what we wanted to do as a business. “What Market Dojo has provided us with is the ease of use. We are starting to see that we can use tools such as Quick Quotes for more and more different parts of the business which we have done, but we believe there is even more to do. Ultimately the greatest benefit is the ease and simplicity. We believe through tendering correctly and properly through Market Dojo, we have saved 4 or 5% on company spend so far.”

– Nikolas Phiniefs, Head Buyer, Metroline

Ground Control is one of the UK’s leading landscaping and external solution providers, offering services such as Ground Maintenance, Arboriculture & Vegetation Management, Landscape Construction, Design and many more to the commercial sector. In covering such a vast array of categories within the Construction Division, the procurement team at Ground control needed a simple and effective way of streamlining their processes.

“There was previously a process using spreadsheets, but this (SIM Dojo) has replaced that. It has formalised the process so now there is a much more rigorous on-boarding process. We can now demonstrate to ourselves, and to our customers that we have a compliant set of suppliers and that we’ve done due diligence in creating our supply chain. We’ve run a number of tenders using the software (Sourcing Dojo), including our mobile phone contract, PPE, fencing, builders merchants, fuel cards and occupational health. All the people I’ve worked with at Market Dojo have been great, knowledgeable, friendly and helpful, and they respond promptly. I can only speak with the highest regard for the team, both the professionalism and responsiveness with which all the things we’ve had have been dealt with.”

– Dan Firth, Head of Procurement, Ground Control

The Savers® family of stores is a for-profit, global thrift retailer offering great quality, gently used clothing, accessories and household goods. Its Rethink Reuse® business model of purchasing, reselling and recycling gives communities a smart way to shop and keeps more than 700 million pounds of used goods from landfills each year.

Savers was seeking a new eSourcing software provider to assist its procurement analyst, Eryn Ayre, along with multiple category managers in the running of their purchasing projects. Savers run a considerable number of auctions, RFI’s and RFP’s. The business was looking for an all-encompassing tool, allowing them to run an end to end project on a single platform without the need to enter information numerous times within multiple programs. Read the full Case Study here .

“The previous tool we had was very expensive and we were looking for something a little more user-friendly with a more intuitive user interface, was substantially cheaper and a better solution for Savers, we’ve found that in Sourcing Dojo. I’m in constant communication with my account manager discussing developments and requesting features, I like having that personal relationship and making the solution more of our own. The staff at Market Dojo are really enthusiastic to help and to make sure that our questions are answered and our needs are met. Would I recommend Sourcing Dojo? Heck yeah.”

– Eryn Ayre, Procurement Analyst, Savers

Interserve is one of the world’s foremost support services and construction companies. They are a leader in innovative and sustainable outcomes for their clients and a great place to work for their people. Interserve offer advice, design, construction, equipment, facilities management and frontline public services. Headquartered in the UK and FTSE listed, they have gross revenues of £3.7 billion and a workforce of circa 75,000 people worldwide.

Read the full case study here .

Market Dojo, in collaboration with Per Angusta, have exceeded our expectations with their strong customer focus, continuous innovation and proactive communication.  We have already seen a number of enhancements to both platforms in line with our needs, completing such projects within a matter of months. We continue to have regular workshops and review sessions, and have already seen numerous success stories across the business.

Rob Barlow, Procurement Systems and Process Manager, Interserve.

Headquartered in Auckland, Proqura is a new breed of procurement consultancy, whose mission is to deliver optimal procurement value and global sourcing expertise to medium and large New Zealand organisations.

Returning from London to New Zealand, Director and founder of Proqura, Igor Magud, has 16 years of global strategic sourcing experience, most recently as Head of Strategic Procurement and Director of Global Sourcing for a $10 Billion global Logistics organisation in over 20 countries worldwide.

You can read more about this on the Market Dojo blog page  here .

“I am delighted to have partnered with Sourcing Dojo; their flexible model to market is a real differentiator from their competitors and I am entirely confident will find a place in the New Zealand business arena given our local medium to large enterprise ratio. I have previously used this type of technology extensively across markets globally and have seen the benefits; Sourcing Dojo brings all that firepower to the Procurement professional but in an agile and ultra-economical model which makes for an even more compelling business case.”

– Igor Magud, Director and Founder, Proqura

ACI Solutions  is a consultancy firm that provides solutions covering the entire spectrum of Procurement and Cost efficiency improvement. The ACI program is designed to provide both an organisational health check on current Procurement performance and a roadmap to providing a path to sustained success.

Principal & Owner, Simon Boggis FCIPS, is a former CPO of CEVA Logistics. Simon is a Procurement professional and business leader with over 30 years of industry experience.  He and his business work as a highly valued partner of Market Dojo.

“Market Dojo is a company that impresses me immensely. What I love is their ‘make it happen attitude’, they possess a true entrepreneurial spirit that is lacking in so many companies today, coupled with a first class product suite. This is a company that I truly enjoy doing business with and I see them continuing to go from strength to strength.”

–  Simon Boggis FCIPS, Principal & Owner of ACI Solutions & Former CPO of CEVA Logistics

ContractsWise is a valued partner of Market Dojo. The business develops and provides affordable, easy to use and innovative cloud based contract management software to help organisations manage the administration and performance & risk management of their contracted services either on the buy-side or the sell-side.

Noel Green the founder of ContractsWise is an innovation award winner with the internationally renowned International Association of Commercial and Contract Managers (IACCM) which has over 40,000 members and includes half of the Global Fortune 500 companies as corporate members.

“Market Dojo is a wonderful organisation to work with. Without exception the team is friendly, effective and quick to respond. I have no hesitation in promoting Market Dojo to my customers and we have created a great collaborative customer experience as a result.”

– Noel Green, Managing Director, ContractsWise

Spend Solutions specialise in delivering spend reduction and cost reduction for all categories of spend. Providing procurement, eProcurement, Project and Spend Management solutions from spend analysis, strategy and policy definition through to value-based contract management.

With over 30 years of strategic and operational procurement, supply management and eProcurement experience gained in a wide variety of market sectors including Financial Services, Construction, Housing and IT –  David Turner helps clients with cost reduction and effective procurement and contract management solutions.

“Sourcing Dojo is probably the easiest to use eSourcing tool on the market for both buyers and suppliers. Supplier ease of use is so often overlooked and Market Dojo have addressed this with their tool. Market Dojo are also very easy to deal with as a company, exampled by their transparent pricing model and great customer support. I would highly recommend that if you are considering eSourcing, then you should take a look at Sourcing Dojo.”

  –  David Turner, Owner, Spend Solutions

The Eiffage Kier Joint Venture brings together international, market-leading technical expertise. Eiffage Kier has an industry-leading track record of delivering major infrastructure projects, including Crossrail, the Millau Viaduct, Mersey Gateway and the Bretagne-Pays de la Loire High-Speed Rail link.

The EKsmart initiative was implemented; embedding technology and innovation throughout core functions of the Eiffage Kier business, to deliver projects in a smart and efficient way. This initiative is a commitment to use smartPROCUREMENT tools, and a key feature within that was using Sourcing Dojo. Both Eiffage and Kier had previously used eSourcing tools and eAuctions and knew the potential to deliver cost savings.

“For where we are as an industry and a business we felt that Sourcing Dojo gave us the flexibility we needed in a platform that we could hit the ground running with. It stood out as one of the best tools in the market. For eTendering, Sourcing Dojo is a fantastic, feature-rich platform that is easy to use and delivers on excellent support. From an overall experience viewpoint, it is a great solution, we had an audit recently and the tool featured heavily as part of that. The auditability of the messaging function was invaluable in ensuring we met best practice requirements. The Eiffage Kier procurement & supply chain team would definitely recommend Sourcing Dojo to others.”

  – Chris Read, Senior Supply Chain Manager, Eiffage Kier JV

ABM Global Solutions, Inc. (AGS) is the business solutions provider of choice offering applications software and implementation services tailor-fitted to the engineering, construction, real estate, wholesale and distribution, and food manufacturing industries. It has revolutionized the business processes of the top corporations in the Philippines and in South East Asia. AGS, with corporate offices in the Philippines, Indonesia, and Malaysia, is a wholly-owned subsidiary of ePLDT, the Philippines’ premier information and communications technology company.

The Source and Advisory team provide first class services to their clients who require help with eSourcing from straight forward eAuctions and complex RFQ’s to outsourcing. They were looking for a new eSourcing solution that would replace their existing capability.

Sourcing Dojo not only provided the complex capability required but supplied a tool which was easy to adopt both internally and from the supplier view, all at an attractive cost. As a SaaS [Software as a Service] provider, any updates and developments to the software are immediately rolled out to all clients.

“We like Market Dojo as they always look at step improvements in functionality and user experience with their regular updates to the software. For example, the first release of the Lot Matrix immediately improved the participant experience through the ability to bid directly on the main screen. As a host, we can also more easily monitor the bidding as we can now expand the live auction view to see the details of each participants’ latest bid all on the same screen. We eagerly await the next release.”

  – Salve D. Latagan, Advisor – Spend Management

NTT is one of the UK’s leading telephone fundraising agencies. They work with charities of all sizes, and have over 20 years of experience in delivering inspiring telephone campaigns.

“We used the Sourcing Dojo solution at the start of the year to help with the re-negotiation of annual service contracts. For us the key reason was to be able to structure and define the terms we wanted from the providers that we requested propositions from. Our plan was to run a reverse auction, but based on only the simple RFQ process we were able to very quickly identify the provider who had the most rounded service provision and best suited our needs. It got better when we worked out that the price submitted was nearly ¾ of last year’s price. A significant saving. The cost of the Sourcing Dojo application was recovered in the first 2 months savings and we are now enjoying a reduced overhead as a result.”

 – David Clark, Managing Director, NTT Fundraising

Killarney Telecommunications Limited is a leading partner in providing services to all major blue chip companies in the Power & Telecoms industries with clients including BT, O2 and Vodafone amongst many others. KTL’s vision is to become the leading Turnkey Partner for Blue Chip Telecoms, Power & Renewable Companies.

KTL had experience of e-auctions as a supplier and had decided to use this approach with their own procurement. They contacted Market Dojo after carrying out extensive web research into online e-auctioning tools.

KTL had a very tight timeframe in which to conduct their first event. Fortunately, the nature of the Sourcing Dojo platform meant we were able to help.

Within 24 hours the auction event was live in the market and within 48 hours the auction was successfully concluded.

“I would like to say a thank you to Market Dojo for their help in organising this with us. The service is excellent and I have no doubt that it will continue to prosper with your level of customer service as well as the platform itself.”

– Kevin Gallagher, Business Development Executive, KTL

Creative Education is the largest independent teacher training provider with 2000 events annually in 11 locations in the UK. They specialise in small groups training, industry leaders at your service in a nearly one-to-one environment and memorable experience at high-quality venues like Marriott, Hilton and Radisson.

As an SME our challenge was relatively simple, we had to be proficient, current and agile in our educational business offering and better value for money than significantly larger generalist training providers. Educational budgets are getting ever more economical and there was a strong need to revamp business processes and capitalise on benefits of greater e-procurement efficiency. A few e-procurement platforms were tested. Sourcing Dojo was by far the most user-friendly and achieved the highest user-adoption rate, driving greater competition and generating well over target savings, even in well-established categories. In our first ranked reverse auctions alone we recovered the annual cost of the software 9 times over. Their level of after-sale support played a crucial role in both initial supplier engagement and overall adoption and compliance. They simply excel in this area, it was noted by internal stakeholders and external suppliers. Transparent and honest pricing structure also allowed us to implement Category Dojo and we are looking forward to more innovative ideas to come.

– Milla Harloff-Bernyk, Purchasing Manager, Creative Education

The Morning Star Company is the world’s leading tomato ingredient processor, supplying approximately 40% of the U.S. industrial tomato paste and diced tomato markets.

They operate the Morning Star Scholarship Foundation, a charitable organisation that provides tuition grants to Morning Star colleagues (parents) to help fund their child’s switch from public to private or home school education.

The Foundation was looking for a way to increase the number of scholarships they could offer to parents within the $15,000 funding allowance that was periodically available. They decided to contact us to try a closed-market auction as a solution to this, by letting parents compete in a reverse auction to determine their willingness to secure a grant.

Since the parents who were bidding in the auction were essentially consumers and not e-Procurement professionals, it was essential that the software was extremely easy to use and consumer-friendly.

Absorbing all the feedback from the trials, two live auctions were conducted in late March over a 48 hour duration involving 16 competing parents in total. Each auction represented a pot of $15,000, which, when combined, would be able to provide 10 scholarships.

The result of the auction enabled an additional 4 children, bringing the total to 14 children, to benefit from the generosity of the Morning Star Scholarship Foundation.

Prior to the auction, we utilized the neat “Sandpit” feature within Sourcing Dojo for colleagues to practice and also held an informational webcast about the Foundation and auction process. This year we will be awarding $28,789 for a total of 14 scholarships. The Morning Star Foundation’s effort in implementing this program was made much easier by the folks at Market Dojo.

– Mike Sertic, Foundation for Harmony and Prosperity

Vlado Prosenik is the founder of Efekto Pro . Efekto Pro is a Slovenian procurement consultancy that specialises in purchasing and cost optimisation.

Efekto Pro has consulted with a number of companies from the oil and energy retail, telecommunication, FMCG, insurance, steel industry, IT hardware and software, raw materials, construction and the automotive industry, etc.

Efekto Pro use Sourcing Dojo for RFX’s and Reverse Auctions with a wide range of partners to offer cost optimisation, as an increase in the long-term profitability without compromising the quality or service that their partners provide. Sourcing Dojo has allowed us to make tremendous savings with our partners, their customer support is second to none and they are always eager to assist with any problems that we have faced.

– Vlado Prosenik, Founder, Efekto Pro

Baker Wanless was founded in 2012 and have a strong experienced team. They have a unique understanding of the retail, public procurement and manufacturing sectors and together, more than 70-year experience in e-world practices. Their aim is to provide a wide range of eSourcing Services to organisations looking to reduce costs.

As consultants in the eSourcing space with strong procurement backgrounds, they required a tool that could cope with the large variety of sourcing activities and well as a specialism in eAuctions.

The platform needed to give them control over their branding, their stakeholders and the eAuction itself. Above all, it had to be instantly usable by the buyers and supplier alike. After extensive benchmarking of the current eSourcing platforms, Sourcing Dojo was the only one that gave them what they wanted to be coupled with an on-demand capability and commoditised pricing.

Since Market Dojo specialise in software tools rather than as a consultancy, this enabled real synergy to form between the two organisations. Market Dojo has found that working in the way with consultancies provides a better service to their clients.

We have forged a close partnership with Market Dojo. Since we have grown together we have had the ability to influence the design of their product in line with ours and their customer’s needs. Now we both have a stronger offering and we continue to provide an ever-improving service to our clients to help them obtain larger returns.

– Terri Hudson, Co-Founder, Baker Wanless

St Mungos opens doors for homeless people. Mainly based in London and the South, the charity provides emergency shelter, support towards recovery and help to prevent rough sleeping.

Market Dojo met Shatu from St Mungo’s procurement team at a trade event in March 2011 and we were very pleased to have the opportunity to work with this great charity.

Although Shatu already had theoretical knowledge and a general overview of an e-auction, she had never actually run an e-event by herself before.

I had a minimum idea of specific procedures and those vital tiny other things to look out for. Sourcing Dojo made it easy for me to thoroughly understand, grasp and run an auction with expertise and confidence. On my very first auction, I achieved an incredible saving of approximately 60%, which was a great success for us as a charity focused on value and effectiveness.

– Shatu Mbursa-Mshelbwala, Procurement / Purchasing, St Mungos.

Bedford Borough Council , (BBC), decided they wanted to negotiate more effectively on local transport and even though other tools were available, our tool offered a simple pay as you go solution with minimal training.

The Transport team at BBC manage a mainstream school transport contract providing Home to School Transport routes for students unable otherwise to access public transport to educational establishments. This involves a large number of different routes and suppliers.

BBC’s priority was to find a solution that enabled utilisation of the current framework agreements approved operator (supplier) list. The chosen option was to run an e-auction event, the first time this type of procurement exercise would be run by the Borough Council. Sourcing Dojo was chosen to host the in-house event as the solution offered a track record of producing savings from similar home to school e-auction events, a simple user interface and an extremely competitive negotiated rate. In addition, Market Dojo offered to provide as much support and assistance as required for the tender exercise which was considered essential for BBC undertaking a new procurement initiative.

The administrative benefits offered by the software were realised throughout the auction process, in particular at bid submission and award stages where evaluation timescales were greatly reduced.

The RFQ process was very successful and it was swiftly followed up with 3 reverse auctions, covering 15 routes, which they felt would yield further savings. Each of the auctions did deliver. Overall, BBC saved 18% on the total cost and was delighted with the results.

Our experience with the BBC, who were open to looking at new tools, was very rewarding and their success and drive helped underpin our philosophy and goals.

We have been delighted by the simplicity of the platform and the level of support we have received from Market Dojo. We have made savings beyond those that we would expect from running a traditional paper-based RFQ process and finished the tender it in a fraction of the time.

– Paul Smith, Category Manager, Bedford Borough Council

One of the biggest advantages for my team was that everything was captured in the system. We were able to very easily review the results as soon as the RFQ had finished. This meant a big time saving for us as we were able to immediately start making decisions and plan our next steps.

–  Joanne Moore, Transport Coordination Manager, Bedford Borough Council

Cancer Research UK [CR-UK] is the worlds leading cancer charity dedicated to saving lives through research. Their vision is to bring forward the day when all cancers are cured, from the most common types to those that affect just a few people.

One in two people will be diagnosed with cancer at some point in their lives. In the 1970s, only 25% of people with cancer survived. Today the survival rate is double thanks to the research efforts. CR-UK aim to increase this rate to 75% in the next 20 years.

CR-UK’s work is almost entirely funded by the public, with more than 522m generated through fundraising in the last year. By keeping a keen focus on costs, CR-UK is able to maximise the funds available for their crucial research.

Sourcing Dojo was recommended to CR-UK by an academic institution as an effective way to reduce costs. We were delighted to work with such a fantastic organisation and gave no hesitation in waiving 50% of our fees as our contribution towards a charitable cause.

Over the past few months, several members of the CR-UK procurement team have completed a series of successful eAuctions. Notably, they made extensive use of our Advanced Lots feature to build up complex bid structures incorporating multiple items, minimum order quantities and lead times. Our Sandpit tool for simulating the end-to-end eSourcing process was also used to perfect the strategy before cloning the event into the Live environment for real suppliers to take part.

Some of the eAuction successes included:

• Shop Fixtures & Fittings: 13% saving
• Centrifuge & Accessories: 48% saving
• Printer Consumables: 44% saving

In total these eAuctions have averaged a 28% annual saving that can be re-directed towards valuable research. This is a massive return on investment considering the competitive cost of Sourcing Dojo

It also left CR-UK with some very happy stakeholders, furthering the value that procurement has to the organisation.

We are delighted to have made our small contribution to the team on behalf of such a noble cause.

Thank you to the team for your support during this exercise. It has helped save the charity money in a quick and efficient way. The tool is very intuitive and easy to use but the team were always on the end of the phone in case I needed any help or advice.

– Chlo Miller, Procurement, Cancer Research UK

Housing & Care 21 is one of the UK’s largest non-profit housing and care providers and is a national leader in providing quality, affordable housing for older people. Paul McGinnes recently took over as Head of Procurement. His first task was to understand the organisation’s current spend and plan for the future in terms of budgets and savings. The solution was to use Category Dojo, coincidentally becoming our first Category Dojo customer.

The procurement team used the tool to assess over 50 categories of spend, totalling well over 100m in annual spend value. Areas covered ranged from maintenance, repairs, refurbishment through to corporate requirements such as telecoms, office supplies and recruitment services. These were all assessed using high-level category data.

This exercise helped the team understand the basics of each category and consolidate all the information in one place. Further analysis of these categories using the bespoke algorithms in the tool provided deeper spend category insight, different strategy options and benefits assessment.

The final result allowed the team to put in place a plan setting out which categories to tackle first in order to make the best use of the available resources. It also created an overall budgetary plan, which supported the team’s efforts to meet the company’s Value for Money savings target, which was to reduce overall costs by 5% across the projects covered in the exercise. Senior managers supported the plan, which eventually led to the team exceeding that 5% target.

The eAuction platform provided in Sourcing Dojo has enabled us to drive further efficiency in our Procurement processes at a time when budgets are under tight constraints. The training and support they have provided has been invaluable and allowed us to run events in complex procurements. We look forward to working with them further on future events to continue to deliver increased efficiency.

– Paul McGinnes, Head of Procurement & Facilities Management, Housing and Care 21

LINPAC Packaging is an international market leader in the production of primary fresh food packaging and food service solutions. The company has annual revenues of EUR 700 million and 6,200 employees operating across a network of 16 plants and 23 sales operations.

Within the company, LINPAC Packaging also has a centralised procurement team, based in the UK, who coordinate purchasing activities for the LINPAC Packaging Group.

The team at LINPAC had experience with other e-Procurement providers and platforms before finding Sourcing Dojo. They were attracted to the professionalism and transparent costing which Sourcing Dojo provided. We were also able to demonstrate how easy our solution is to adopt from the buyer and supplier side through our low number of support requests.

LINPAC have now run a number of reverse auctions and Request for Quotations using Sourcing Dojo and this has helped them successfully achieve cost reduction targets. The team at LINPAC have also taken an active role in helping develop the Sourcing Dojo roadmap and have provided valuable feedback on new innovations, such as Japanese Auctions.

The Sourcing Dojo product gives us the flexibility we need at a very competitive price.

– Richard Harradine, Senior Purchasing Manager, LINPAC Packaging Ltd.

We wanted to run e-Sourcing activities with large numbers of global suppliers to ensure we are getting the market price. We also wanted to manage the process ourselves and Sourcing Dojo has helped us to achieve both these goals.

– Neil Hendy, Purchasing Category Manager, LINPAC Packaging Ltd.

Jena Tec ’s wide experience in the fields of ball screws, spindles, actuators, linear motion components and asset repair capability gives an unrivalled capability compared to their competitors. High quality, competitive pricing, good delivery and excellent customer service are their aims.

As part of the Avingtrans PLC technology group, Jena Tec operates from 3 world class manufacturing locations in the USA, UK and Germany and exports internationally through sales offices and their distribution network supporting their established and growing customer base.

Jena Tec has been using Sourcing Dojo for the last 5 months and has identified average savings of 38% on their RFQs, of which they conduct up to 5 per day. This has been while using only a limited amount of Sourcing Dojo’s capability, without even requiring the reverse auction feature. Jena Tec has since expanded their spend categories to include standard consumables and subcontracted manufactured project items and hopes to run a reverse auction when appropriate.

The cost per licence is very reasonable and is flexible as well because there is no standard contract term. This makes it a very cost effective e-procurement tool. The feedback from our guys is that it is very easy to use and effective at driving down prices on purchased items.

– Paul Ward, Managing Director, Jena Tec.

Optimum is a procurement outsourcing and consulting company, providing clients with experienced professional practitioners to deliver pragmatic solutions in procurement outsourcing and advisory.

Founded in 2007, Optimum has enjoyed significant year-on-year growth to become a leading procurement service provider with a proven pedigree and track record of success, delivering significant and sustainable commercial value to a growing number of clients across a broad range of industry sectors.

One of Optimum’s many clients was Henderson Global Investors , a leading independent global asset management firm. Henderson is one of Europe’s largest investment managers, with over 64 billion assets under management and employs over 1000 people worldwide.

Optimum partnered with Sourcing Dojo to conduct a highly successful reverse auction for Office Supplies on behalf of Henderson. Optimum managed the e-auction process by providing their skill and expertise, whilst Sourcing Dojo provided their capable e-auction software.

The result was a fantastic success for Henderson, identifying savings of close to 30% from several suppliers including their incumbent.

Working with Sourcing Dojo was a great experience. Their system is easy and intuitive to use, and the support they provided both in the background, preparing for the event and in delivering the auction itself was strong and welcomed. Overall, we jointly achieved a great result for the client and I was extremely happy to work with Market Dojo on this project.

– Jon Howell, Head of Advisory Services, Optimum Procurement

Regina Maria is the largest private health network in Romania. They conducted an auction with Sourcing Dojo that exceeded 3 million euros. The auction was aimed at establishing acquisition prices of raw materials (especially drugs) over the next 3 years.

The use of the Sourcing Dojo as an eAuction tool was recommended by TotalSoft, an international management consulting firm that Regina Maria hired in 2012 to improve the company’s performance and reduce operational costs.

By implementing a tool dedicated to conducting negotiations with suppliers, it helped the company streamline the process and maximize the results. It also offered Regina Maria the possibility to ensure a direct and transparent competition for all suppliers.

Aside from the savings obtained, Regina Maria also managed to run the negotiation process in only one hour, while the preparations for entire project had been completed in just two weeks.

TotalSoft provided us with a demo of the solution, and allowed us to test it to make sure that it met exactly our needs; after only five days we launched invitations for the first auction. For a total value that exceeded 3 million euros, we achieved savings between 10-25%, which is huge when measured against the investment in the software solution.

– Manuel Cancenski, Acquisition Manager, Technical & Logistics, Regina Maria

Established for over thirty-five years, N.T. Killingley Ltd offer an award winning commercial landscape and earthworks contracting service in the North Midlands covering all aspects of groundworks and landscaping.

Killingleys can offer sufficient skills and financial capacity to carry out the largest projects. Complex projects are a particular speciality as the Company has a large skilled in-house workforce, covering all the trades found in hard and soft landscape projects, earthworks, sports pitch construction and grounds maintenance work.

Matt was able to use the free edition of our software to fully prepare his event. Uploading documents, supplier lists and creating the auction structure means that he was able to trial Sourcing Dojo and get his Event ready to go at the same time. After upgrading to a paid licence, all that was left to do was invite participants.

Matt saved over 20,000 on the purchase of his new vans at the cost of just one month’s licence.

The auction saved us many hours of back-and-forth conversations and was over in 30 minutes with a great result that we would not have achieved by other means.

– Matt Killingley, Managing Director, N.T. Killingley Ltd

The UK in 2012 was facing unprecedented changes to Local Government, much of it driven by the global financial crisis which is being firmly felt in the public sector. To adapt, Shropshire Council sought to quickly become more streamlined and cost-effective.

The first step was to develop a web-based e-procurement system to increase market competition and reduce resources by tendering on-line rather than the previous resource hungry paper-based process.

Shropshire Council’s Integrated Passenger Transport Services team had previously outsourced the running of its e-auctions to a consultancy firm. Having seen the benefits of this type of procurement and armed with the knowledge of how it works, they were keen to run the events independently. After visiting our website and studying the comprehensive guides we have freely available, they felt confident in their ability to run a successful auction alone and therefore selected the Sourcing Dojo solution.

Shropshire chose to initially run a series of 5 auctions, which with our licensing terms and on-demand service meant this could be done quickly and at a very low cost. The auctions were mini-competitions within the existing framework of bus and taxi operators and ensured that the best value was sought.

In our first e-procurement event using Sourcing Dojo as our e-Auction software, we saved over 8% on our contract prices, which was a great success, especially considering the current pressure affecting the transport industry. The 12-month licence that Sourcing Dojo offers significantly reduces our costs associated with holding e-Auction events and is comparable to the cost of running a single event with an e-Auction facilitator. The licence also gives us the option to run an e-auction 365 days a year, should we wish. Sourcing Dojo has also linked in well with our successful in-house e-procurement system and we look forward to future developments with the company.

– James Willocks, Shropshire Council.

Northgate Information Solutions Limited is a market leader in providing specialist software, outsourcing and information technology (IT) services to the human resources, local government, education and public safety markets.

Northgate currently employs over 12,000 employees and operates in 46 countries across 5 continents.

Northgate approached Market Dojo to repeat a pan-European Office Supplies tender that had been auctioned a few years ago.

The auction was managed very closely, making great use of the document templates and with all the suppliers registered only 30 minutes after they received the invitation.The auction was very competitive and as a result was automatically extended several times. The result was an identified saving of between 27% and 45% depending on the mix of branded versus alternative products.

– Paul McGinnes, Procurement Director (Global), Northgate Information Solutions

Founded in 2006, Fairnet Commercial Services was established to deliver a step change in energy buying; initially focussing on building Energy Buying Groups for organisations so that independent members benefitted from the buying power of all the members – they soon found that their service could deliver for all businesses, small or large, and they sought to develop a network of friendly, customer oriented, local consultants to both refer their service and provide the necessary help many businesses need.

Fairnet have partnered with Market Dojo to create an innovative two-stage Reverse Auction, allowing energy suppliers to respond to the market competition via qualification bids, followed by a dynamic e-auction to further sharpen rates from the best 2 or 3 suppliers.

For larger supplies, Fairnet can run Reverse Auctions several months in advance of contract renewal dates providing a benchmark target cost and using daily market data they will index prices to give an indication of contractual prices, giving clients the opportunity to exploit market opportunities that arise.

Using Sourcing Dojo’s Reverse Auction feature, Fairnet typically saves clients 15% over renewal offers and 2-3% on wholesale prices.

Market Dojo are a joy to work with. They have a fantastic solution for eSourcing today and some really exciting innovations for the future.

– Keith Moore, Managing Director, Fairnet Commerical Services

Odesma is a new breed of procurement consultancy which drives performance improvements and ensures every organisation stays ahead of the market.

With a combined experience of nearly 100 years in procurement and encompassing every industry imaginable. Odesma offers procurement as a service by bringing together leading subject matter expertise, technology, governance and leadership in a way that is tailored to the needs of any organisation.

Odesma has partnered with Market Dojo on a number of cost-reduction programmes for various clients, both nationally and internationally. Successfully implementing Dojo’s easy-to-use eSourcing platform to ensuring that clients stay ahead and make big cost savings.

Market Dojo are great to work with supplying a very easy to use solution with a highly personable service.

– Ed Cross, Executive Director, Odesma

Kent County Council (KCC) governs the county of Kent in England. With a resident population of just over 1.6 million, Kent has the largest population of all of the English counties. Their planned annual expenditure is over £1.1bn on direct services to the public, financing items and management, support services and overheads.

Sourcing Dojo functions as their chosen eAuction solutions provider, typically on tenders greater than £50,000 but also on low-value tenders. Sourcing Dojo has great linear scoring mechanisms for weighted tenders (very useful for OJEU) and excellent customer support and assistance for eSourcing.

KCC have been using Sourcing Dojo for over 2 years. They have used the software to compare suppliers in a number of different sectors such as computer equipment, education programmes, external works and textile recycling. Recently KCC used Sourcing Dojo’s eAuction feature to generate a 40% saving from their existing supplier.

The success we have had with Sourcing Dojo has changed the way we think about eSourcing, generating a 40% savings in a couple of hours. We are now always looking for ways that we can produce further savings and compare suppliers with eAuctions. The Sourcing Dojo platform is really easy to use and we know that they are always available to help and provide us with any assistance.

– Katherine Clark, Procurement, Kent County Council

The eAuction platform provided in Sourcing Dojo has enabled us to drive further efficiencies in our Procurement processes at a time when budgets are under tight constraints. The training and support they have provided has been invaluable and allowed us to run events in complex procurements. We look forward to working with them further on future events to continue to deliver increased efficiencies.

– Louise Merchant, Procurement Manager, Kent County Council

Homeserve is the UK’s leading home assistance company. The scope of services they provide ranges from plumbing and drainage emergencies, locksmith services and gas boiler repair.

You can read more about that in our case study here . Jadon Silva, Director of UK Procurement, spearheaded the incredibly efficient implementation of Sourcing Dojo at HomeServe with the first auction taking place in April 2015. Following HomeServe’s first three auctions, savings of £1.9 million have been identified.

It is great that we can extract this value from smarter procurement initiatives. The subcontractor network may have fallen into the complex category, which often doesn’t favour e-auctions. However, with the correct communication, due diligence and controls, we have proved that the e-auction methodology can still be a success.

–  Jadon Silva, Head of Procurement, HomeServe

Metroline’s principal business is the provision of  bus services , serving London, one of the world’s busiest cities. Metroline’s fleet of 1,200 buses carries 250 million passengers each year. Metroline is a wholly owned subsidiary of ComfortDelGro Corporation; the world’s second-largest listed land transport company.

We first met Metroline in September 2011. They had identified an opportunity to use e-Procurement to reduce the cost of maintaining their large fleet of buses and were investigating which solution best met this need. After considering a number of alternatives, Sourcing Dojo was selected because, as well as providing an easy to use solution which could be managed by Metroline, it offered clear and transparent pricing.

Metroline ran their first auction in November 2011 and saved enough money to pay for their investment in Sourcing Dojo more than 8 times over. Over the next 6 months, Metroline has gone on to run more than a dozen Auction and RFQ events, allowing them to significantly reduce spending on fleet maintenance costs.

I can’t speak highly enough of them, to be honest. We have used the platform for about six months now and can’t fault it. One of our biggest fears was suppliers not taking to it or finding it difficult to use but we have had no such issues. The results from Auctions have been better than we expected in most cases, it has also become the default option for all our tenders. The support from the people at Dojo is first rate too. I would say give them a call and see if they can meet your needs.

– Derrick Halsey, Metroline Travel.

Ricardo is a global engineering, strategic and environmental consultancy. They were founded by Sir Harry Ricardo in 1915 and still share his vision for maximising efficiency and eliminating waste.

Ricardo has seen reverse auctions as a potential solution to create more value in their organisation. This value is not just related to the savings auctions can bring but also the intangible benefits such as time and process. They chose Market Dojo as the organisation they wanted to work with to move this forward.

Market Dojo’s guides and support helped Ricardo negotiate the path to success by ensuring a detailed grasp of the data, robust document creation and defined supplier liquidity. Coupled with the Pay as you Host option, Sourcing Dojo presented a low cost and low-risk solution to get this program off the ground.

We are very pleased with the support from Market Dojo to move this program forward. The techniques that they have demonstrated for a successful eAuction will bring many benefits in the short and long term. Also their auction platform has made the adoption simple from a buyer and, more importantly, a supplier standpoint.

-Richard Lintott, MA, MCIPS, IOSH, Supply Chain Manager

AB Elektronik is firmly established in the quality automotive sector, satisfying the demanding requirements of German and other OEMs, and building strong relationships in that sector.

A strategic division within the TT electronics Group, AB Elektronik is recognised around the world for delivering ‘best in class’ sensor solutions to some of the toughest problems. AB Elektronik has a proud pedigree and an exciting future.

AB Elektronik approached Market Dojo to run a competitive reverse auction for over £5m of plastic injection moulding component supply and tooling, split into 4 defined work packages. The supplier selection was to be based on the total value of cost, service and quality.

The auction was run very successfully by the purchasing team, resulting in several hundred bids and a great saving. The team hopes to run more e-auctions in the future to build on this success.

The e-auction has been an excellent learning activity for us and we can see it as being a valuable tool to use opportunistically to ensure we maintain a competitive advantage in the market. The support from Market Dojo was excellent and I would have no hesitation in recommending them.

– James Knowlden, VP Global Procurement, AB Elekronik

SPX Service Solutions, now owned by Bosch, is an innovative global supplier of quality products, trusted brands and targeted solutions to a wide range of markets, including automotive, heavy-duty truck, light commercial, agricultural, off-highway, recreational, marine, aftermarket, government and many other market segments. SPX contacted Market Dojo in the Spring of 2012, and after initial discussions decided to use Sourcing Dojo on a trial basis.

We provided SPX with training in April 2012, and within a very short period, they were up and running. By the end of Summer 2012 SPX had many suppliers registered with the platform and were managing multiple auctions every week.

They had tried other e-Auction solutions in the past although the key to success this time has been that the Sourcing Dojo platform is easy to use for SPX and the suppliers.

SPX has now extensively used Sourcing Dojo and provided us with some fantastic feedback. Most notably, encouraging us to add the German language to the user interface.

Sourcing Dojo has quickly become a key tool for our procurement activities. Our business is based on supplying quality products at competitive prices. Sourcing Dojo allows us to do this in a highly efficient and transparent manner.

– Martin Bredebusch, Buyer SCM, Bosch Automotive

Specsavers is one of the UK’s leading opticians and audiologists with over 2,000 stores across the country. They have been using Market Dojo for a range of tenders across a variety of categories in both direct goods and services.

In 2015, Specsavers ran an auction for the supply of components for glasses with a multi-million pound value. The auction ran for 35 minutes in total with 19 bids received from five suppliers, finishing with a 16% saving, equivalent of almost one million dollars.

Market Dojo helps bring simplicity to a complex procurement environment

– Jasper Raby, Procurement Consultant, Specsavers

Arqiva met Market Dojo at a trade show in Spring 2011 and immediately recognised the potential and ease of use of our e-Auction platform.

Arqiva’s purchasing team now use Sourcing Dojo as a key tool within their purchasing strategy and have run numerous auctions.

I managed to generate a 48% saving in 2 hours so was very happy with the result! I would definitely recommend these guys. I honestly don’t have a bad word to say about them. Excellent service, excellent software and a fantastic experience.

Tara Hunt, Category Manager, Arqiva.

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How These 7 Successful SEO Case Studies Transformed Online Visibility

By analyzing and diving deep into numerous SEO case studies, you can understand how the top SEO agencies did it before and how you can overshine them.  

From solving technical puzzles to creative content innovations, we’ll share 7 examples in detail to prove the strength and potential of dedicated search engine optimization efforts.

Before diving deep, here are some key insights for your review so you can grasp more!

• The case studies page is the second most visited one, according to Fractl’s data.
• In-depth case studies attract new clients by letting the results speak for themselves .
• As Content Marketing Institute highlights, case studies rank among the top three content types for converting leads .
• Case studies provide inspiration and actionable SEO strategies.
• Case studies must be enhanced with images, videos, data, and text , making them more appealing to potential clients.

Table of Contents

• Taktical x Artsy
• Smartsites x AGA Parts
• Nifty Marketing Australia x Acer
• Major Tom x Criteo
• Seoplus x Trellis
• Ignite Visibility x Fame and Partners
• Major Tom x Orkin

Why Are SEO Case Studies Important?

7 successful seo case studies with proven results.

SEO case studies can be your golden key to showcasing the direct impact of search optimization strategies. They demonstrate real-world examples supported by numeric information, which is a great eye-catcher!

Potential clients always check the previous work of the agencies they are considering. For example, Fractl shares on HubSpot that their case study page is the second most visited on their site ! (This shows that their case studies significantly influence lead conversion.)

You can gather extremely valuable insights into effective strategies while learning how to share your own success stories in SEO. When you explore these 7 search engine optimization case studies by top agencies, you’ll learn how to transform mere data into actionable insights and a story to drive more leads. 

Learn from these SEO experts to tell your very own stories of success and demonstrate how you can overcome the challenges.

1. Taktical x Artsy

Challenges:

• Artsy’s site did not appear in Google search results because it was built using JavaScript, which Google couldn’t read effectively.
• Taktical Digital collaborated closely with Artsy’s developers to create a custom solution that involved converting screenshots of the site into hard-coded HTML.
• The site was broken down into sections to evaluate commercial keyword value.
• Artist and artwork pages were identified as key SEO targets.
• The website design was optimized for conversions, and a robust link-building plan was implemented.

• 2000% increase in monthly visitors
• 636.69% increase in conversions
• 258% increase in conversion rate

2. Smartsites x AGA Parts

• AGA Parts needed to optimize a complex site for international markets and specific part numbers.
• The approach involved conducting extensive market research and prioritizing keywords for optimal results.
• The website design was tailored to target international clients and translated into four languages.
• A strategic link-building campaign was implemented to enhance online visibility and authority.
• Significant increases in conversions and click-through rates, along with a reduction in cost per click

3. Nifty Marketing Australia x Acer

• Acer’s website was outdated and lacked the necessary eCommerce functionality and effective marketing tools.
• It hindered the ability to engage customers and drive online sales.
• The project included a complete website overhaul, incorporating advanced eCommerce features to enhance the user experience and sales capabilities.
• A comprehensive SEO strategy was deployed to improve search engine rankings and drive organic traffic.
• Highly targeted Google Ads and social media campaigns were launched to maximize reach and engagement with the target audience besides SEO strategies.

• 163% growth in online sales
• over 300% increase in orders within the first month post-launch
• significant improvement in Acer Australia’s digital presence and overall sales performance

4. Major Tom x Criteo

• Criteo needed an external partner to create a robust digital strategy aligned with complex B2B needs.
• They wanted to improve conversion rates and enhance the value of content.
• A B2B-specific digital strategy was crafted to effectively target business clients and enhance overall market presence.
• A content hub was developed, and marketing automation was implemented to streamline processes and improve lead generation.
• YouTube content was optimized by leveraging existing assets, driving increased engagement and conversions.

• 200% increase in organic SEO traffic
• 78% rise in website conversions

5. Seoplus x Trellis

• Trellis had limited content marketing and SEO efforts in a highly competitive industry.
• They struggled to gain market share and improve online visibility and needed to attract more targeted traffic to their website.
• A comprehensive strategy was implemented, focusing on content creation, technical SEO enhancements, and strategic link-building.
• The goal was to increase site traffic, improve search visibility, and enhance keyword rankings across targeted search terms.
• 132% increase in overall site traffic
• 164% rise in search clicks
• substantial growth in keyword rankings, positioning Trellis as a stronger competitor in their market

6. Ignite Visibility x Fame and Partners

• Ignite Visibility aimed to enhance online visibility and increase sales conversions.
• Fame and Partners operates in a highly competitive fashion market.
• A dual strategy was developed, focusing on both SEO and email marketing to maximize overall digital effectiveness.
• Existing content was optimized, and targeted email campaigns were implemented to drive more organic traffic and improve conversion rates.
• Significant increase in organic search traffic
• Noticeable boost in sales conversion rates

7. Major Tom x Orkin

• Orkin had a large website, causing user confusion despite strong SEO results and a negative impact on the user experience and conversions.
• The website was redesigned with a mobile-first, user-friendly approach to enhance accessibility and the user experience across all devices.
• A hyperlocal digital ad strategy was implemented to streamline user interactions and improve lead generation in targeted areas.

• 50% year-over-year increase in leads
• 29% decrease in cost-per-lead
• 54% increase in overall company revenue

When you learn more about SEO case studies, you immediately discover the paths that lead to success and the pitfalls to avoid. 

Let’s look at why they’re invaluable for both agencies and their clients, as they:

• Show how SEO impacts business performance,
• Provide proof of an agency’s ability to deliver measurable results,
• Guide future SEO investments with practical examples,
• Illustrate how different SEO challenges are successfully addressed,
• Allow businesses to compare their performance with industry standards,
• Enhance client trust in an agency’s capabilities when choosing an SEO company ,
• Help attract new clients by showcasing successful past projects.

For the agencies themselves, these case studies are:

• Their success stories told in vibrant detail,
• Recounting how strategic thinking transforms SEO challenges into measurable gains,
• Painting a picture of a journey from problem to solution to success .

And clients get more than just a glimpse of possible outcomes. They get:

• A detailed view of what to expect when they embark on their own SEO journey,
• Information about specific tactics that have worked ,
• Insights about the outcomes that were realized.

And beyond the basics, these case studies reveal the creativity and innovation that set some campaigns apart from the rest. They show how the best SEO agencies in the US can think outside the box to deliver exceptional results, whether it’s through unique content strategies, advanced technical optimizations, or strategic link-building initiatives. 

Final Thoughts

As we close the book on our deep dive into 7 standout SEO success stories, it’s clear that digital marketing is as intricate as it is thrilling.

These real-world SEO examples show just how much flexibility and creativity it takes to stand out online. Each story sheds light on how the right SEO strategies can dramatically boost a business’s visibility and growth. 

What we see isn’t a one-size-fits-all solution but rather a collection of smart, personalized approaches that bring together the best of expertise, innovation, and teamwork. 

Whether you’re just starting out or running a large company, these insights encourage you to think creatively, act decisively, and adapt swiftly to seize opportunities!

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