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Restaurant Business Plan

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Restaurant business plans outline the progression and development of your restaurant from concept to multi-year strategy. Not only does it make your plans clear to potential partners, but it also gives you a roadmap to follow once things get started. Each restaurant business plan example will look a little different, but is the must-have information for every plan. Your business plan must include – The Overall Concept, Sample Menu, The Team, Target Customers, Market Analysis, Financials.

Restaurant interior design is another key consideration as well. If you have thoughts on what your space will look like, or the design elements you plan to deploy, don’t be afraid to include visuals. Business plans are text-heavy, so break things up with relevant images anywhere that you can.

Planning is a crucial activity for any startup or growing restaurant moving toward growth and expansion. The business plan for restaurant PowerPoint template is a remarkable presentation tool of 6 useful slides. It is an impressive business planning template with great visuals that contains comprehensive elements to present your restaurant’s profile.

The restaurant business plan template is a good way to present your restaurant’s profile to investors, suppliers, clients and other stakeholders. It includes slides to describe important sets of information that would certainly appeal to each stakeholder effectively.

The first slides present the head chef in the company and highlight the health rating, revenue and custom review rating of the restaurant. The presenter can show the restaurant’s key workers with the second slide, and use the chart in the third slide to show the sales forecast for a business year. Subsequent slides can be used to present infographics on the restaurant’s winning food, mobile app download, and how the restaurant ranks for good food and place.

The slides of this template can be used by startups when preparing their business plan for opening a restaurant. This template has all the tools you need to create a professional presentation. For example, you can present your team of famous chefs in detail, prepare information about the main dishes of your restaurant. This template allows you to present your financial plan for the coming year.

Also, this template can be used when compiling ratings of the best restaurants. For example, you can prepare basic information about each restaurant – chef, restaurant menu, restaurant design and number of visitors. You can use the slides from this template when preparing your marketing materials. For example, you can prepare information about a restaurant and send a presentation by mail, or make an animated presentation and save the presentation in video format and then post it on YouTube. You can also use the slides from this template when describing your main meals. For example, you can include an image of your product, including its price, main ingredients, and a short description.

This template will be useful for startups that are planning to open new restaurants or large holiday complexes. For example, you can use this template when preparing a business plan for a hotel that will include several restaurants. You can describe the main meals that will generate income and show the revenue stream for different food categories. The slides in this template allow you to present information using several types of graphs and charts.

Popular among restaurant owners because it is useful for presenting restaurant’s profile. This incredible business plan for restaurant template can certainly help to save time in delivering an exceptional presentation on any restaurant business. The colors and placeholders for text and photos are 100% editable and customizable. The template can be modified to suit your preference. Business Plan for Restaurant template will organically complement your old presentations and will be a worthy addition to your professional business presentations.

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Restaurant Business Plan Template

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How to Write a Restaurant Business Plan?

The process of taking an idea that's been percolating in your head for a while to an actual, sustainable business isn't easy. Execution is never a linear path and imposter syndrome is a real phenomenon. Fortunately, some resources can point you in the right direction; we recommend starting by writing a business plan as it brings clarity to your vision. In this article, we'll try to unearth the practical steps for writing a business plan for a new restaurant.

If you're reading this, it's likely that you're interested in operating and managing your own eatery. We'll take you through some of the finer points behind this endeavor and how you can prime yourself for success. Conceptualizing a well-crafted plan is an excellent idea, especially when you consider that 60 percent of restaurants fail in their first year.

WHAT IS A BUSINESS PLAN?

Plainly speaking, a business plan represents the vision of your proposed company. Not all founders are interested in creating the new Amazon or Facebook. Many people want to pursue something where their passion and interests are closely aligned; for restaurants, this may translate into how a love for Thai food became a new venture. If you are unsatisfied with the culinary experiences in your city, then it's possible that you may want to show others how it's done. This represents a neat juxtaposition behind your passion (food, in this instance) and the problem it solves (lack of quality establishments).

A business plan can be written in a variety of formats but what's more important is the areas it covers. It's necessary to have a rough outline of your target market which includes demographics, incumbents, and its overall size. After giving a high-level overview, you also want to include your go-to-market strategy and a detailed financial breakdown which lists your likely capital and operational expenditure, headcount, and when you project to break even.

HOW TO WRITE A RESTAURANT BUSINESS PLAN?

Let's discuss the modalities of this strategy and what a typical structure looks like.

The introductory part of your plan will outline clearly the mission statement you see for your restaurant. Perhaps it is to create a culinary experience like no other. It's important to elucidate this mission clearly to all your employees and keep refreshing it at regular intervals so that everyone's aligned. The next few slides should talk about your competitors and the strengths of the founding team.

Market Summary

We alluded to this earlier as the 'high-level overview.' In a nutshell, this should encapsulate each and every dynamic of the market that you're trying to enter. So, if you aim to build a fast-food restaurant in New York, then you need to talk about the market share of existing players, how that's changed over time, and their current pricing. In the latter part, strive to identify potential gaps in the market which you can meet.

Business Concept

Now you're getting to the part that discusses your proposed vision in minute detail. How will your restaurant set itself apart from others? What are your key goals and objectives within a specific timeframe? Try to break these down into quarterly and annual goals so that you can keep track of what's working and what isn't.

Financial Plan

No business can operate without a healthy amount of initial and working capital. In this part of your strategy, you need to envision how much seed financing your venture will require. Some things to consider are the costs of interior designing, furniture, cutlery, and hiring staff. Your menu, pricing, and projected visitors should also be factored in. Of course, you're in the business for the long run so try to estimate how much you will grow year-on-year in terms of revenue.

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Restaurant Business Plan PowerPoint Template

The Restaurant Business Plan PowerPoint Template consists of fourteen slides describing different aspects of the restaurant’s daily operation. Starting from the overall concept to the financial analysis, the presenter can elaborate on details using this template. You can prepare a convincing sales pitch or an effective restaurant business proposal using decorated slides themed on restaurant topics.

The slides in this restaurant business plan PPT template have graphic scenes, silhouettes of restaurant staff, characters showing the crew and the customers, etc. Along with these are some data-driven charts and a 5-step timeline slide . The initial slides cover the essential details like the menu classification of menu items, location, and other introductory information about the restaurant. Then comes the slides, with characters showing restaurant managers, waiters, chefs, and customers. These slides are meant to present the topics of the code of conduct by the staff, restaurant management, customer service guides, duties performed by team members, etc.

Two data-driven charts can represent estimated sales analysis and business growth on the proceeding slides. Professionals can show market analysis, profit, and target customers with the help of arrow-shaped PowerPoint diagrams. The 5-step timeline slide can help explain the step-wise summary of the restaurant business plan.

The Restaurant Business Plan PowerPoint Template is comprehensive as it is ideal for presenting restaurant business proposals or food business ideas. This template is 100% editable. The presenters can alter the background color, text font, arrangement of the objects, and everything else on these slides accordingly. So, you can now convince the investors by producing an effective business proposal using the Restaurant Business Plan template.

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Restaurant Business Plan Powerpoint Presentation Slides

Our Restaurant Business Plan Powerpoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro.

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This complete deck covers various topics and highlights important concepts. It consists of a total of fifty-eight slides. Our designers have created customizable templates keeping your convenience in mind. You can modify the components like the color, text, and font size with ease. Not just this you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.

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Content of this Powerpoint Presentation

Slide 1 : This is the cover slide of Restaurant Business Plan PowerPoint Presentation. Slide 2 : This is the Table of Contents slide that lists out all the essential elements covered in the deck. Slide 4 : This slide provides glimpse about the burger industry current scenario. Slide 5 : This slide provides glimpse about the current market trends that are prevailing in global burger market. Slide 6 : This slide provides information about key growth driving factors in burger market. Slide 7 : This slide provides information about burger market across the globe. Slide 8 : This slide provides information about burger market in US. Slide 9 : This slide presents the Introduction to Burger Industry Overview. Slide 10 : This slide provides information about the start-up firm overview. User can made alterations in this slide according to their requirement Slide 11 : This slide provides information about the start-up firm description by location and restaurant timing. Slide 12 : This slide provides information about the start-up firm ownership and legalities associated with it. Slide 13 : This slide provides information about the start-up firm ownership and legalities associated with it. Slide 14 : This slide provides information about the important assumptions firms made before business setup. Slide 15 : This slide provides information about the start-up firm key product offerings. Slide 16 : This slide provides information about the start-up firm key product offerings. Slide 17 : This slide provides information about checklist of key activities that is required for day to day operations. Slide 18 : This slide presents competitor overview. Slide 19 : The purpose of this slide is to provide glimpse about the major participants and market share of key competitors. Slide 20 : This slide provides information about major participants and key competitor’s market share. User can made alterations in this slide according to their requirement. Slide 21 : This slide provides information about the various competitors and their comparison on the basis of total sales and store counts. User can made alterations in this slide according to their requirement Slide 22 : This slide provides information about Porter’s Five Force Model. User can made alterations in this slide according to their requirement. Slide 23 : This slide provides information about SWOT Analysis. User can made alterations in this slide according to their requirement. Slide 24 : This slide provides Target Market Analysis overview. Slide 25 : This slide provides information about firm’s target market segmentation. User can made alterations in this slide according to their requirement. Slide 26 : This slide provides information about firm’s targeting concept. User can made alterations in this slide according to their requirement. Slide 27 : This slide provides information about firm’s targeting concept. User can made alterations in this slide according to their requirement. Slide 28 : This slide presents Marketing Strategy and Implementation. Slide 29 : This slide provides information about various promotional strategies for product promotion through several medias. User can made alterations in this slide according to their requirement. Slide 30 : This slide provides information about various promotional activities for pre product launch, launch and post launch. User can made alterations in this slide according to their requirement. Slide 31 : This slide presents Company Profile. Slide 32 : This slide provides information about key player profile in terms of its financial performance , offerings, etc. User can made alterations in this slide according to their requirement. Slide 33 : This slide presents Business Model. Slide 34 : This slide provides information about the firm’s business model with cost structure, revenue streams, etc. Slide 35 : This slide presents the Financial Plan. Slide 36 : This slide provides information about the several expenses that will incur while business setup. Slide 37 : This slide provides information about the several sources of funds required for business setup. Slide 38 : This slide provides information about the firm’s forecasted profit and lost for next three years. Slide 39 : This slide provides information about the firm’s forecasted cash flow for next three years. Slide 40 : This slide provides information about the firm’s forecasted balance sheet for next three years. User can made alterations in this slide according to their requirement. Slide 41 : This slide provides information about the firm’s weekly sales projections. Slide 42 : This slide provides information about the firm’s annual sales projections. Slide 43 : This slide provides information about the firm’s labor schedule on hourly basis. Slide 44 : This slide presents Human Resource. Slide 45 : This slide provides glimpse about the hiring process for recruiting new talent in firm. Slide 46 : This slide provides information about the standard procedure that takes place during training of staff. Slide 47 : This is an Icon Slide. Use it as per your needs. Slide 48 : This is an Additional Slide. Slide 49 : This is a 30 60 90 Days Plan that can be used to create robust plans. Slide 50 : This Weekly Timeline slide that can be used to assign weekly task to team members. Slide 51 : This is Our Mission slide that can be used to present your company's mission and vision. Slide 52 : This is Our Team slide with name and designation to fill. Slide 53 : This is About us slide that can be used to give a brief overview of the company. Slide 54 : This is a Timeline slide that can be used to present chronological sequence of events. Slide 55 : This is a Quotes slide that can be used to write down quotes. Slide 56 : This is a Comparison slide that can be used to compare different elements. Slide 57 : This is a Bulb or Idea slide that can be used to present innovative ideas. Slide 58 : This is a Thank You slide for acknowledgment. You can share your contact details here.

Restaurant Business Plan Powerpoint Presentation Slides with all 58 slides:

Use our Restaurant Business Plan Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

The Table of Contents slide lists out all the essential elements covered in the deck, including the current scenario and trends in the burger industry, start-up firm overview, competitor analysis, target market analysis, marketing strategy and implementation, financial plan, human resources, and additional customizable slides.

Slide 5 provides a glimpse about the current market trends in the global burger market, which includes the shift towards healthier options, the rise of vegan and vegetarian burgers, and the popularity of customized and DIY burgers.

Slide 23 provides information about the SWOT analysis, which helps to identify the strengths, weaknesses, opportunities, and threats of the start-up firm in relation to its competitors and the market. This analysis helps to develop strategies to maximize the firm's strengths and opportunities, while minimizing weaknesses and threats.

The financial plan section, which includes slides 35-40, provides information about the cost structure, revenue streams, expenses, sources of funds, and forecasted profit and loss, cash flow, and balance sheet for the next three years.

The presentation includes customizable slides for a 30 60 90 Days Plan, Weekly Timeline, Our Mission, Our Team, About Us, Timeline, Quotes, Comparison, and Bulb or Idea. These slides can be tailored to suit the specific needs and requirements of the start-up firm.

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Restaurant Business Plan: Step-by-Step Guide + examples

Dreaming of opening a 🍴 restaurant? Passion, creativity, and delicious food are key. But for long-term success, a business plan is essential too.

Maja Jankowska

Are you dreaming of owning your own restaurant? Picture the sizzle of a hot skillet, the laughter of satisfied guests, and the fulfillment of sharing your culinary creations with the world. But before you dive into this flavorful adventure, there’s a crucial ingredient you can’t overlook: a winning restaurant business plan.

What is a business plan for?

A business plan is a vital document for every restaurant owner. It provides a roadmap for success, helps secure funding, guides financial and operational decisions, mitigates risks, and facilitates effective communication. 

Just like any other business, a restaurant needs a well-crafted business plan to ensure its success and sustainability. Without a business plan, you risk operating in the dark, making decisions on a whim, and facing unexpected challenges that could have been avoided. 

Investing time and effort into creating a solid business plan sets your restaurant on the path to achieving your culinary dreams and exceeding customer expectations.

Create Restaurant’s Business Plan in these 9 steps:

✔️ 1. Start with an executive summary ✔️ 2. Describe your concept ✔️ 3. Conduct Market analysis ✔️ 4. Define your management and organization ✔️ 5. Give a sample “yummy”  Menu ✔️ 6. Create design and branding ✔️ 7. Provide a Location ✔️ 8. Establish Marketing plan ✔️ 9. Define Financial plan

1. Executive summary

The executive summary is like the appetizer of your restaurant business plan – it’s the first bite that leaves a lasting impression. Its purpose is to capture the essence of your entire plan and entice time-crunched reviewers, such as potential investors and lenders, to delve deeper into your vision. It’s worth noting that the executive summary should be the final section you write.

To craft a concise and captivating summary, it’s crucial to highlight key points, including your unique concept, target market, and financial projections. Additionally, bear in mind that the executive summary sets the tone for the rest of your plan, so it’s essential to make it irresistible and leave readers yearning for more.

When it comes to the executive summary of your restaurant business plan, brevity is key . You have only one page to capture the attention of readers, but don’t worry, it’s definitely doable. Here’s what your executive summary should include:

• Restaurant concept : What does your business do?
• Goals and vision : What does your business want to achieve?
• Restaurant differentiation : What makes your menu/concept different, and what sets you apart?
• Projected financial state : What revenue do you anticipate?
• The team : Who is involved in the business?

2. Describe your concept

In the world of restaurant business plans, there’s a section that holds immense importance. It’s the one that answers two fundamental questions: Who are you, and what do you plan to do?

This is the section where you fully introduce your company, and it deserves special attention. Share all the important details that paint a vivid picture of your unique business. Include the restaurant’s name, location, and contact information. Additionally, provide relevant details such as the chef’s background and what makes your restaurant stand out in the market.

Curious about concept creation? Watch our short video featuring a summary of an example restaurant concept below! 👇

Now is your opportunity to showcase your vision and establish a unique identity for your restaurant. Utilize this section to highlight what sets you apart and capture the reader’s imagination.

3. Market analysis

Market analysis helps you understand your potential customers, competition, and overall restaurant market trends. It’s like having a crystal ball to shape your restaurant’s success.

Target audience 

When it comes to your potential market, you want to know how many people are hungry for what you’re serving. Sounds exciting, right? To estimate this, you’ll gather data on your target customers, like their age group or preferences, and combine it with industry trends. It’s like finding the perfect recipe to satisfy their cravings.

Competition

Now, let’s tackle the competition. Every restaurant has rivals, even if they’re serving a unique dish. It’s crucial to identify direct or indirect competitors and understand what makes you stand out. Are you offering affordable prices, a one-of-a-kind experience, or catering to a specific niche? Highlight your “secret sauce” that sets you apart from the rest.

Market analysis for restaurant’s business plan

Market analysis also involves a SWOT analysis. Don’t let the jargon scare you. It simply means evaluating your strengths, weaknesses, opportunities, and threats. Think of it as a superhero assessment for your restaurant. Identify what you excel at, areas for improvement, potential market opportunities, and external factors that could impact your success.

Example of SWOT analysis for a restaurant

Remember, market analysis is like a compass guiding your restaurant’s journey. It helps you make informed decisions, attract investors, and stay ahead of the game. So, embrace the power of market analysis, and let it shape the destiny of your delicious dining destination.

4. Management and organization

Effective management and organization are critical for success in the restaurant sector. This section of your business plan introduces the talented individuals who will lead your restaurant to new heights.

Outline your legal structure, whether it’s an S corporation, limited partnership, or sole proprietorship, providing key information for stakeholders.

Showcase your management team using an organizational chart to highlight their roles, responsibilities, and contributions. Their expertise and guidance are crucial for seamless operations and exceptional customer experiences.

With a strong management team in place, your restaurant is poised for success. They are the driving force behind your journey to greatness. Let’s meet the key players who will make it happen!

Streamline your operations and optimize your financial performance With resOs , you can efficiently manage reservations, track inventory, analyze sales data, and streamline your overall workflow. Get your FREE plan

5. Sample “yummy” Menu 

In the restaurant industry, your menu plays a main role as the core product. Include a section in your business plan that highlights key details about your menu offerings to engage readers.

If you offer a diverse range of dishes, provide a brief overview of each category. Alternatively, if your menu focuses on specific specialties or signature dishes, provide more detailed descriptions for each item.

You can also mention any upcoming menu additions or unique culinary creations that will enhance profitability and attract customers.

6. Design and branding 

When it comes to starting a restaurant, don’t underestimate the power of design and branding. They’re the secret ingredients that can make your establishment truly stand out. Think about it – when customers walk through your front door, what do they see? The right design and branding can instantly captivate their attention and make them feel right at home.

So, take some time to envision the overall aesthetic and mood you want to create.

Do you imagine a cozy and rustic setting or a sleek and modern vibe?

Let your creativity shine through! Include captivating photos of similar restaurants that inspire you and give potential investors a glimpse of your vision.

And don’t forget about your logo! If you’ve already designed one, proudly showcase it in your business plan. It’s the visual representation of your restaurant’s personality and will help establish brand recognition.

resOS’ customizable interface for your booking system

Stand out in the competitive restaurant industry with resOS’ customizable booking management system . Personalize every aspect of the interface to reflect your restaurant’s unique brand identity. Seamlessly integrate your logo, colors, and visual elements, creating a cohesive and immersive experience for your guests. With resOS, you have the power to revolutionize your restaurant’s image and leave a lasting impression.

Details matter too! Share your plans for specific design elements , from the choice of furniture to the color palette that will adorn your space. The more you paint a vivid picture, the more investors and customers will be enticed by your unique ambiance.

7. Location

For a restaurant, location can make or break the business. Occasionally, a restaurant concept is so good that people go out of their way to find it. But, more realistically, your location needs to be convenient for your target market. If it’s hard for your customers to get to you, hard for them to park, and not something they notice as they drive by, they’re unlikely to check your restaurant out.

In your business plan, make sure to discuss the potential locations that you hope to occupy, assuming you haven’t already secured the location. Explain why the location is ideal for your target market and how the location will help attract customers.

Unlock the potential of your restaurant’s location and streamline reservations with resOS. Our platform offers seamless integration with Reserve With Google , allowing customers to easily discover and book tables directly from Google search results and maps. By enabling this feature, you’ll maximize your restaurant’s visibility and attract more diners with just a few clicks. Experience the power of location-based reservations with resOS .

Be sure to explain the complete costs of your location and what kinds of renovations will be necessary to open your restaurant.

8. Marketing plan

In today’s competitive restaurant industry, it’s important to showcase your marketing strategy to investors. They want to know how you’ll create buzz and keep it going before and after your grand opening.

Create a winning business plan with a strong marketing focus. Our Restaurant Business Plan Steps Graphic (👆 see above) is your visual guide, including key marketing strategies. Download or save for later and plan your path to success.

Whether you’ve enlisted a top-notch Marketing company or have a solid ready-to-go marketing plan, highlight your chosen path. Discuss the unique strengths of your selected agency and why they stand out, including their notable clients. Alternatively, showcase your in-house plan, leveraging social media, your website, and valuable media connections.

A well-crafted marketing plan holds the key to differentiating your restaurant and attracting customers. Prepare to tantalize taste buds and offer an exceptional dining experience. Stay in tune with the latest restaurant industry trends, leverage effective marketing tools, and optimize your online presence. 

Lastly, integrate a robust restaurant booking system to streamline reservations and enhance the overall customer experience. With these strategic elements in place, success is within your reach.

9. Financial Plan

Financial analysis is a crucial part of your restaurant’s business plan. It helps investors assess the profitability of your concept and whether it’s a worthwhile investment. In this section, you’ll outline how you plan to allocate your funds in the first year and provide projections for costs and revenues.

Here are the 🔑 key components to include:

Investment Plan: Explain the initial investment costs, such as kitchen equipment, furniture, employee wages, legal fees, marketing expenses, and working capital. This shows how you’ll use your funds effectively.

Profit and Loss Projection: Estimate your restaurant’s costs and sales figures in the profit and loss statement. Consider factors like the size of your establishment, your target market, and the existing competition in your chosen location.

Break-Even Analysis: Show investors the monthly revenue you need to achieve to cover all your expenses and reach profitability. This analysis considers overhead costs, operational expenses, and factors that may affect revenue fluctuations throughout the year.

Claim your FREE plan on resOS today! Ready to revolutionize your business management? Join resos.com for FREE and take control of your operations. ✅ Seamless calendar integration ✅ Customizable booking forms ✅ Automated reminders ✅ Real-time availability updates Don’t miss out! Sign up now at resos.com and experience stress-free scheduling. Your time is valuable, so claim your FREE plan today!

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Restaurant Business Plan

Jul 11, 2014

140 likes | 505 Views

Restaurant Business Plan. http://www.virtualrestaurant.com/sample.htm http://www.networksolutions.com/smallbusiness/wp-content/uploads/Guide_to_Writing_a_Killer_Business_Plan.pdf. Company Description.

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• important metrics
• restaurant trends
• new company
• page section
• potential stumbling blocks

Presentation Transcript

Restaurant Business Plan http://www.virtualrestaurant.com/sample.htm http://www.networksolutions.com/smallbusiness/wp-content/uploads/Guide_to_Writing_a_Killer_Business_Plan.pdf

Company Description Many times with a business plan it is good to have a 1‐2 page section on the basics of the company. This section is good in some cases to answer what your company does and the problems it is fixing. The “Company Description” section is also a great place to discuss vision and overall goals. Think of it like a birds‐eye view of the company as it currently exists and where you envision it to be in the future.

Company Description Continued Mission – What are the guiding vision points for this company? Company Description – This is a paragraph or two that is the core message and history of the company and if people read only this they should get what you are trying to do. • Goals and Objectives /Future Plans‐ This is the place for major milestones including revenue, customers and other important metrics. List out the goals of your business (short, mid, long term). • Company History – This is where you get to tell a bit of a story: How you came up with the idea, is there any personal history with this concept, who are the owners, etc. • Company Highlights – If you have been around for a while and have some great accomplishments this is a wonderful place to highlight it and demonstrate the track record of the business. If you are a new company (like you are), discuss what makes you unique from your competition and/or discuss why I should invest in your restaurant.

Industry Analysis Begin with an overview of the industry. Provide statistics and historical data about the nature of the industry and growth potential for your business based on economic factors and conditions. This section should not be longer than eight lines. List the major competitors in your industry with a brief summary of their operations and similar products or services. This section can be broken down into sections, with three to four lines per business. Provide a forecast for your industry. Compile economist data and industry predictions for the next five, 10 and 20 years. This may include graphs of statistical data to better convey the message. Restaurant Trends. List potential stumbling blocks. Write a brief paragraph about factors that might negatively impact your business and what you foresee in the short-term and long-term future.

Industry Analysis Continued http://www.restaurant.org/pdfs/research/state/connecticut.pdf http://www.nytimes.com/2013/01/02/dining/after-crispy-pig-ears-10-trends-for-2013.html?ref=dining&_r=0

Target Market The target market section of your business plan must clearly identify the current and prospective buyers of your Company’s products and/or services. Your goal in preparing the target market section is to demonstrate to readers that you clearly understand who your customers are and how your products/services directly meet the needs of the marketplace. Properly identifying your potential customer base also helps to drive overall marketing and sales strategies that you will include within other sections of your business plan.

Target Market Continued Geographic/location: Where are your customers located? While technology has made location less of an issue for many companies, it doesn’t mean you should overlook the importance of defining the geographic location of your customers. Clarifying these issues also helps to ensure that your marketing and sales strategies/budgets properly match your goals to capture market share. Market Size: How large is your target market? 10 million potential consumers ready to purchase your product? Or a small handful of very large target customers? Look at the competition. Look at the population of your current location. Demographics: The demographic traits of your customers often vary: Consumer - Income, Age, Occupation, Gender, Single/Married, Ethnic Group, Education

Target Market Continued http://darienct.areaconnect.com/statistics.htm http://quickfacts.census.gov/qfd/states/09/09001.html

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How to write a restaurant business plan

A small restaurant business plan is the roadmap you use to open a successful spot. As a first step to creating yours, ask your friends and colleagues to share restaurant business plan examples. Their restaurant business plan samples can inspire yours.

Once you’ve studied those examples, it’s time to start writing your own. No matter how much thought you’ve put into your concept or how many trusted colleagues have assured you of its greatness, you must write a restaurant business plan. It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?”

“The point of a business plan is to show that you’ve done your homework,” says Charles Bililies, owner of Souvla , a fine casual Greek restaurant in San Francisco that has received national acclaim since opening in the spring of 2014.

“You have to show any potential investor that you have an actual plan, you know what you’re talking about, it looks professional, and you’re not just screwing around.”

Quick links Branded cover Table of contents Concept Sample menu Service Management team Design Target market Location Market overview Marketing and publicity Specialists and consultants Business structure Financials

1. Branded cover

Include your logo (even if it’s not finalized), the date, and your name.

2. Table of contents

A table of contents in a restaurant business plan provides an organized overview of the document’s structure and content. It typically appears at the beginning of the plan and lists the major sections and subsections with their corresponding page numbers.

The table of contents is important for several reasons. Firstly, it allows readers to quickly navigate through the plan, enabling easy access to specific sections of interest. Secondly, it helps in presenting a professional and well-structured document, showing that you have carefully organized your thoughts and ideas. It also improves readability and comprehension, as readers can easily locate and refer back to relevant information

3. Restaurant concept

Describe your restaurant concept and get the reader excited about your idea. Specify whether the restaurant will be fine dining or more casual. Include an executive summary and go into detail about the food you’ll be serving, inspiration behind your concept, and an overview of service style.

Define clearly what will be unique about your restaurant and include your mission statement. This section should include a market analysis that shows how your restaurant will be similar and different from competing restaurants.

4. Sample menu

The menu is the most important touchpoint of any restaurant’s brand, so this should be more than just a simple list of items. Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).

Your sample menu should also include prices that are based on a detailed cost analysis. This will:

• Give investors a clear understanding of your targeted price point
• Provide the info needed to estimate check averages
• Show the numbers used create financial projections for starting costs
• Show investors that you’ve done the homework
• Prove you can stay within a budget

This section is most relevant for:

• Fine-dining concepts
• Concepts that have a unique service style
• Owners who have particularly strong feelings about what role service will play in their restaurant.

It can be a powerful way of conveying your approach to hospitality to investors by explaining the details of the guest’s service experience.

Will your restaurant have counter service and restaurant hostess software designed to get guests on their way as quickly as possible, or will it look more like a theater, with captains putting plates in front of guests simultaneously?

If an extensive wine program is an integral part of what you’re doing, will you have a sommelier? If you don’t feel that service is a noteworthy component of your operation, address it briefly in the concept section.

6. Management team

Write a brief overview of yourself and the team you have established so far. You want to show that your experience has provided you with the necessary skills to run a successful restaurant and act as a restaurant business owner.

Ideally, once you have described the strong suit of every member of your team, you’ll be presenting a full pitch deck. Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful.

Incorporate some visuals. Create a mood board that shows images related to the design and feeling of your restaurant.

Whether you’re planning to cook in a wood-burning oven or are designing an eclectic front-of-house, be sure to include those ideas. Photos of materials and snippets of other restaurants that you love that are similar to the brand you’re building are also helpful.

8. Target market

Who is going to eat at your restaurant? What do they do for a living, how old are they, and what’s their average income? Once you’ve described them in detail, reiterate why your specific concept will appeal to them.

9. Location

There should be a natural and very clear connection between the information you present in the “Target Market” section and this one. You probably won’t have a specific site identified at this point in the process, but you should talk about viable neighborhoods.

Don’t assume that potential investors will be familiar with the areas you’re discussing and who works or lives there—make the connections clear. You want readers to be confident that your restaurant’s “ideal” diner intersects with the neighborhood(s) you’re proposing as often as possible.

If you don’t have a site , this is a good place to discuss what you’re looking for in terms of square footage, foot traffic, parking, freeway accessibility, outdoor seating , and other important details.

10. Market overview

Address the micro and macro market conditions in your area and how they relate to licenses and permits. At a macro level, what are the local and regional economic conditions?

If restaurants are doing poorly, explain why yours won’t; if restaurants are doing well, explain how you’ll be able to compete in an already booming restaurant climate. At a micro level, discuss who your direct competitors are. Talk about what types of restaurants share your target market and how you’ll differentiate yourself.

11. Marketing and publicity

The restaurant landscape is only getting more competitive. Discuss your pre- and post-opening marketing plans to show investors how you plan to gain traction leading up to opening day, as well as how you’ll keep the momentum going.

If you’re going to retain a PR/marketing company, introduce them and explain why you’ve chosen them over other companies (including some of their best-known clients helps). If not, convey that you have a solid plan in place to generate attention on your own through social media, your website , and media connections.

12. Specialists and consultants

List any outside contractors you plan to retain, such as:

• General contractor
• PR and marketing

Briefly explain the services they’ll be providing for you, why you chose them, and any notable accomplishments.

13. Business structure

This section should be short and sweet. What type of business structure have you set up and why did you make that specific decision? You will need to work with an attorney to help you determine what business structure is best for you.

“Step one: write a business plan. Step two: hire a good attorney. In addition to helping me build a smart, sustainable business structure, my attorney was also a great resource for reviewing my business plan because she’s read thousands of them. She was a very helpful, experienced outside perspective for more than just legal matters,” says Charles Bililies.

14. Financial projections

Let your accountant guide you through this portion of your business plan. It is crucial that whoever you hire to help you with your finances has a wealth of restaurant experience (not just one or two places). They should be familiar with the financial specifics of starting a restaurant and know what questions to ask you.

Before creating realistic financial projections, your accountant will want to know:

• How many seats the restaurant will have
• What your average check will be
• How many covers per day you plan to do

Being conservative in these estimations is key. These three data points will be used as the basis for figuring out whether your concept is financially feasible.

Lou Guerrero, Principal at Kross, Baumgarten, Kniss & Guerrero, emphasizes, “You’ll get a lot of accountants that tell you that they’ve done a couple of restaurants, but you have to choose someone that has a deep expertise in what you’re doing. There’s nothing to gain from going with someone that doesn’t have a very restaurant-centric practice.”

A well-vetted accountant with restaurant experience will know exactly what you’ll need to have prepared to show investors.

The key projections you can expect to work on are:

• Pro forma profit and loss statement for the first three to five years of operation
• Break even analysis
• Capital requirements budget

Writing a comprehensive restaurant business plan is a crucial step towards opening a successful establishment. By seeking inspiration from examples, demonstrating your expertise, and addressing all the essential components, you can prove the viability of your concept to potential investors.

Remember, a well-prepared business plan demonstrates professionalism and a clear understanding of your goals, increasing your chances of achieving long-term success in the competitive restaurant industry.

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How to Write a Restaurant Business Plan

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star.

Sam Kusinitz Author

Sam Kusinitz

After working in restaurants, Sam switched gears. Now he works on the product marketing team at Toast.

Restaurant Business Plan Template

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star. Organize your vision and ensure that nothing is overlooked with this free template., TEST

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star. Organize your vision and ensure that nothing is overlooked with this free template.

If you want to open a restaurant , you’ll need to create a business plan. A restaurant business plan is the blueprint that outlines your entire vision, and it explains in detail how the new business will take shape and operate once the doors are open.

No matter where you’re at in your restaurant ownership journey, your business plan will be your north star. Whether you’re at the initial stage of considering opening a restaurant — thinking about what kind of food you’d serve, how you’d design the space, and how you’d want your customers to feel — or you’re further down the line and it’s time to start securing capital, finding investors and business partners, and thinking about real estate, you'll be referring back to your business plan constantly and it will keep you focused on the task at hand.

The Importance of a Restaurant Business Plan

A business plan provides business owners, stakeholders, investors, and leaders with an organized guide to how you'll make your vision for your new restaurant a reality, making sure that nothing is overlooked as you grow your business. When you're in the weeds with construction, licensing, staffing, and other operational stressors, your business plan will act as a roadmap and help you stay focused. Going forward without one can make the messy world of restaurant opening much tougher to navigate.

Restaurant business plans are also crucial for securing potential investors. In most cases, opening a new restaurant requires attracting some outside capital  from hospitality investors or people who want to be your silent partners . Before they invest in your dream, they need to see that you’ve got a concrete plan for success. 

The business plan shows investors that you’ve thought through every expense and every possible scenario. It provides them with a complete description of your plan — and why and how it'll succeed.

How to Write a Restaurant Business Plan (Description, Examples, Proposals)

Whether this is your first business plan or your 10th, it’s always helpful to work off of a template designed for your industry. This  restaurant business plan template contains all the most important sections of your business plan  — you can download your customizable copy of the business plan template here, and read on to learn about the key elements that make a restaurant business plan successful.

Related Business Plan Resources

• Restaurant Business Plan Executive Summary
• Restaurant Financial Plan
• Restaurant Operations Plan
• Restaurant Industry Market Analysis
• Restaurant Management Team

Restaurant Operations Manual Template

Use this free template to easily outline all of your operating procedures and make day-to-day operations as consistent as possible.

The Key Elements of a Restaurant Business Plan

Create a branded cover page.

Incorporate your branding with a cover page that features your logo, your brand fonts, and all of the relevant contact information.

Write an Executive Summary

The executive summary is the first section to write in any business plan. It introduces and summarizes your entire vision. This section should introduce the key elements of what will be discussed throughout the business plan, and should catch the reader's attention, make them feel invested in your idea, and entice them to keep reading.

An executive summary includes things like your restaurant’s mission statement , proposed concept , how you'll execute on the plan, overview of potential costs , and the anticipated return on investment. This is also a great place to discuss your business’s core values.

Write a Company Overview

In this section, you’ll begin to explain all the elements that will define your proposed business. 

The company overview introduces the basic information about the ownership structure , location , and type of restaurant, and then outline the vision for the customer experience  — what’s on the menu? What style of service will they experience? 

You can also dive into how you plan to engage and retain great staff through good policies and a supportive environment.

Discuss your plans for the physical space of the restaurant in this section as well, including the layout, capacity, and hours of operation.

Finally, you can get into describing the restaurant’s brand. What feelings will your restaurant’s design evoke? What color scheme are you going for in your decor, and how will that translate to your online presence? Show that you've thought about it all already.

Include an Industry Analysis

Describe the existing conditions in the market sector that your restaurant will exist in, as well as in the specific location or area that you plan to open the restaurant. 

This section should cover things like the growth of the local economy and industry, existing restaurants in the area, ongoing or upcoming infrastructure projects, nearby business and residential areas, and average foot and car traffic counts in the area.

1. Target Market

The restaurant industry is an extremely competitive landscape and finding your niche is crucial. What will make your restaurant stand out?

You should have a strong idea of who your restaurant will attract and who you hope will become your repeat customers. Describe your target market and develop a strong customer person a, and see how it compares to the restaurant industry as a whole in terms of diner demographics, characteristics, and behaviors.

2. Location Analysis

In most cases, aspiring restaurant owners don’t have a specific location selected before they create and pitch the business plan, so focus on the general area or city you plan to open the restaurant and why you chose that specific area . 

Be sure to include things like growth of the local economy, major citywide events, and infrastructure projects nearby. 

Compare the existing market conditions to your intended target market. Potential restaurant investors will look at this section of the business plan carefully to make sure that the market in the proposed location aligns with the ideal customer profile.

3. Competitive Analysis

This section is where you dig deep on sharing which other businesses exist around your proposed location.

You’ll be explaining the existing competitive landscape: Share the number of other restaurants in the area, paying particular attention to restaurants with similar concepts. Investors will want to understand what can make customers choose your restaurant over your competitors. What will make your food and service stand out? Will you be open for more hours per week than your competitors? Get into anything that will give your business an edge.

Using a competitive matrix  — which you can find in this template — show that you have a keen understanding of what niche your business will serve within the existing web of businesses in your area. 

Detail Your Restaurant Marketing Plan

The marketing section explains your strategy for promoting your restaurant before and after opening. If you’re wondering where to start on how to market your restaurant, you can find a thorough guide here .

Identify specific tactics you will rely on before and after the restaurant is operational. If you’re planning on working with a public relations manager, or launching a social media account to document the build-out of the restaurant and generate excitement, share that. If you’ve already got a sizable social media following on any platform, share that too. 

Talk about which channels you’ll rely on once you’re up and running, whether it be email marketing, regular social media sharing, charity partnerships, or local TV or radio ads. Share if you’ll be investing in a customer relationship management software to keep in touch with your loyal guests, or if you’ll have some kind of loyalty program in place.

Put Together an Operations Plan

In this section, you should paint a picture of how the restaurant will operate day-to-day once it’s open. Include in this section:

1. Staffing

What positions will you need and how many people do you expect in each of the different roles? How will you set yourself apart as a great employer? What will the approximate pay be for each position? How do you plan to recruit staff and what are the hiring criteria for each role? 

2. Customer service policies and procedures

How do you expect to provide an excellent and consistent guest experience? What are the specific service values, policies, and procedures you will put in place and how will they be enforced or encouraged? 

3. Restaurant point of sale and other systems like payroll

How will you track sales and inventory, provide takeout and delivery , manage labor, control cash, process payroll, and accept various payment types?

4. Suppliers

Where will you source your ingredients? Where will you buy equipment, including the one-time purchases and the things that’ll need to be regularly replenished?

Complete A Detailed Financial Analysis with First-Year Projections

The financial analysis is often one of the last parts of a business plan. Investors expect to see a breakdown of how you plan to spend their money in the first year, as well as a comparison of the anticipated costs and projected revenue. There are a few major elements you should be sure to include in this section.

1. Investment Plan

In this section, you explain the initial investment you’re hoping to receive and how you plan to spend the money in the first year. This will usually include kitchen equipment, furniture and decor, payroll, legal fees, marketing, and some working capital.

2. Projected Profit and Loss (P&L) Statement 

The business plan is created long before the restaurant actually opens, so creating this profit and loss statement will require you to make some educated guesses. 

You’ll have to estimate the various costs and sales numbers included in a P&L based on the size of the restaurant, your target market, and the existing market in the area you’ve selected. You can use this interactive P&L template and guide to learn more about profit and loss statements and to create one for your future restaurant.

3. Break-Even Analysis

This one is pretty straightforward: Investors will want to know how much revenue you will need to bring in each month in order to break even once all of the various overhead and operational costs are factored into the equation. There are always going to be some variable costs, so make a note of what you expect those to be in your analysis.

Show how you expect to generate the required revenue, even in your slow months.

4. Expected Cash Flow

Your expected cash flow will depend on how often you expect to purchase inventory, the size of your staff and payroll, and the payroll schedule. Once your restaurant is operational, some months will be better than others. The cash flow analysis should help investors understand that, based on your expectations, your restaurant will be able to support itself even in the less fruitful months without requiring additional investments.

How to Present a Restaurant Business Plan

Once you’ve written your complete business plan, it’s time to learn it inside and out. Investors will want to see that you’re knowledgeable about every area of your business, and confident that you can pull it off. 

When you feel ready, send off your business plan via email to anyone in your network who you think might be interested in investing in your business. Hopefully, you’ll get some bites, and investors will want to meet in person to discuss the restaurant. 

Some investors may want to see the information from your business plan in the form of a pitch presentation in addition to receiving the business plan as a printed booklet for their perusal. Create the presentation using a professional template from either Google Sheets or PowerPoint, and practice, practice, practice until you can do the whole presentation without referring to any notes.

Be prepared for every possible question you might be able to anticipate — and for those other questions that come out of left field, it’s ok to be honest and say you’ll find the answer and get back to them within a short period of time. 

Restaurant Business Plan Template [Free]

Writing and presenting a business plan is no easy feat, but you don't have to go it alone. Download this free, customizable restaurant business plan template to get started .

Related Business Plan Templates

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DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.

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Moscow's culinary opportunities: How to open a restaurant

Having a nice family-style restaurant in the Russian capital with a flavor of your home country is a popular business option for many expats. But it’s not as easy as it might seem. Here are a few things to consider for potential restaurant-owners.

Thinking it through

First and foremost, one should make sure that owning a restaurant, even a small one, is really something you would like to do. As any kind of business, it takes a significant amount of time and money to manage and develop. “Success in public catering requires hard work, without weekends or holidays,” Ilias Iliadis, owner of Pita&Suvlaki Greek restaurant in Moscow, told Russia Beyond. “It is not as hard to open a place as running it.”

One will need to learn everything about every aspect of a business, from legal, fire and sanitary requirements to managing business partner relationships and hiring experienced staff. “There are many difficulties in this sphere, so you need to be totally in love with what you do to be successful,” says Radomir Krajinovic, owner of Serbian restaurant Optimist.

The number of national cuisine restaurants have grown in Moscow over the last few years.

Market trends

As we noted previously, the economic crisis had led to many Russians cutting back and, as a result, there has been a growth in interest in developing fast food outlets.

Yet, the general dynamic for restaurants is toward growth: According to Poster company 2017 review of trends in the restaurant business, healthy eating, vegetarian food, open kitchen format, craft beer, food trucks (mobile cafes), and regional cuisine are becoming more popular in Moscow. The number of restaurants and bars grow and they compete for custom by offering special deals and interesting dining formats.

“Over the last few years the number of national cuisine restaurants have grown,” says Krajinovic. ”Yes, the crisis has led to fewer people visiting us, but we are still doing well - we are opening a new restaurant soon.”

Iliadis’s venture is also experiencing growth: He opened his first café in city center in 2014 – now he has opened a second restaurant and a third one is on the way.

Of course, setting up a firm without back is impossible. “To open a small restaurant or a cafe one would need 5 million rubles ($87,160),” Vladimir Shalaev, a lawyer at BMS Law Firm, told Russia Beyond. Iliadis confirms this figure. “In our case it was a year before it paid off. Our small restaurant became popular quickly so we had to find a bigger place,” he adds.

“The biggest part of what you’ll need to pay is rent. It is very expensive here,” Krajinovic says. “Other things depend on what one wants. A home-style restaurant might require from seven to 10 million rubles of investment which will pay off in two years.”

Russian banks also offer business loans. “You need to have 30 percent of the necessary investment for the new project and the bank will cover the remaining 70 percent,” says Igor Glukhov, deputy director of Credit Department of RosEvroBank.

If you serve good food and your clients sense it, they will become regulars and inspectors will not come often if they don’t receive complaints.

Legal aspect

The procedure of setting up a legal entity is no different for a foreigner than for a Russian national. “You need to gather all necessary documents to register a firm: Passport, various papers, a receipt of registration fee payment; foreign citizens need to provide a certified passport translation as well,” Shalaev said.

Of course, just registering a company will not be enough. You need to get a license for selling alcohol, rent a place for your café, add it to the commercial register, then get all necessary permits from sanitary and fire inspections, as well arrange for garbage disposal, Shalaev added.

“The legal framework is very similar to that in Greece,” Iliadis says. “The Russian requirements gradually develop to European standards. Of course, like in Greece, there are still some outdated rules, such as having a separate room for peeling potatoes, but inspectors don't take it seriously. No one terrorizes you every day without reason. If you serve good food and your clients sense it, they will become regulars and inspectors will not come often if they don’t receive complaints.”

Krajinovic, who has been running his restaurant since 2012, agrees. “There are no problems. If you follow all the necessary requirements and use fresh products, no one will bother you asking for money,” he says. “A good thing here is that 3-4 months after starting a business you know how much tax you will need to pay, as opposed to Europe, where the percent might change. Here we pay 15-20 percent of our profits.”

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Peter Smith

Associated Press

Ukraine’s parliament has banned the activities of religious groups tied to the Russian Orthodox Church or any other faith group supporting Russia's invasion — a measure widely seen as targeting a Ukrainian religious body, despite its claim to independence from Moscow.

The bill creates the legal tools for the government to ban the activities of any religious group deemed to be too closely connected to Russia or to support its invasion of Ukraine..

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The Verkhovna Rada approved the bill on Tuesday with 265 affirmative votes and only 29 opposed.

The explicit ban on the Russian Orthodox Church is seen as aimed at the Ukrainian Orthodox Church, which historically has been tied to the Russian church.

The UOC has proclaimed its loyalty to Ukraine and insists that it has broken from the authority of the Russian Orthodox Church.

But the Ukrainian government says it remains canonically tied to the Russian church and its Moscow-based patriarch, who has depicted the Russian invasion of Ukraine as a holy war.

A large majority of Ukrainians are Orthodox, but they are divided between two main groups with similar names: the UOC and the Orthodox Church of Ukraine, which would not be affected by the legislation. Many Ukrainians continue to call the UOC the Ukrainian Orthodox Church - Moscow Patriarchate, as it was commonly known, despite its recent claims to independence.

The approval of the legislation comes more than a year and a half after it was first endorsed by President Volodymyr Zelenskyy and underwent multiple revisions.

The bill requires Zelenskyy's signature, which is expected. “It is our common duty to guarantee Ukrainian spiritual independence,” Zelenskyy said earlier this month.

The bill authorizes the government to investigate suspect religious groups, though final court enforcement of any action could not take effect until nine months after the law’s publication.

The bill explicitly prohibits activities of the Russian Orthodox Church, calling it “an ideological extension of the regime of the aggressor state” and “an accomplice to war crimes and crimes against humanity.”

It also bans religious organizations with ties to any organization located in a state carrying out armed aggression against Ukraine, or supporting such aggression.

The Ukrainian Orthodox Church has had a centuries-long affiliation with the Russian Orthodox Church. Three months after Russia’s invasion in 2022, the UOC declared its “full self-sufficiency and independence” from Moscow, and it has repeatedly declared its loyalty and called on members to fight for Ukraine as a sacred duty.

But many Ukrainians remain suspicious of the church.

Since the beginning of Russia’s full-scale invasion, criminal proceedings have been initiated against over 100 clerics of the UOC for alleged war-related crimes, the Security Service of Ukraine said on Tuesday. Almost 50 of them have already been charged, and 26 have received court sentences, it said. Some clerics were exchanged for Ukrainians held in Russian captivity, according to the service.

After searching UOC church sites , the nation’s security agency has shared photos of the evidence it found, including rubles, Russian passports, and pro-Russian leaflets

The State Service of Ukraine for Ethnopolitics and Freedom of Conscience has said after examining the UOC’s governing documents that the church remains a structural unit of the Russian Orthodox Church.

A lawyer representing the UOC denounced the legislation as a “grotesque violation of religious freedom.”

“It’s rare in law to find a bill so contemptuous of legal standards as this bill,” attorney Robert Amsterdam, whose firm is based in Washington and London, said in an interview. "We will go to every court we can. We will go to the United Nations.”

Amsterdam called the measure “religious cleansing." He insisted that the new law makes it impossible for the UOC to defend itself because it targets any religious organization that the Russian Orthodox Church claims, in its own governing documents, to control. Amsterdam said the UOC can’t control what’s in the ROC charter.

He noted the bill also targets any religious organization whose “authorized persons” are convicted for crimes against Ukraine's security. He said that amounts to illegal “collective punishment” against an entire church and its believers for the alleged actions of its leaders.

The Ukrainian bill also prohibits any religious organization promoting the “Russian world” ideology.

The bill is yet another manifestation of a deep-rooted religious and cultural struggle behind the war. Russian President Vladimir Putin has justified the invasion in part on the claim that Moscow oversees a wider “Russian world,” a sphere of cultural and spiritual influence across present-day Russia, Ukraine and Belarus.

Ukrainians consider that concept as ideological aggression, noting that Kyiv adopted Christianity in the 10th century and was the region’s political and spiritual center long before the rise of Moscow.

Moscow Patriarch Kirill, who oversees the Russian Orthodox Church, has portrayed the war as part of a metaphysical struggle against the West and gay pride parades. In March, Kirill oversaw a council that declared Russia's invasion a “holy war" in defense of the region's “single spiritual space.” The document claims Russia is protecting the world from "globalism and the victory of the West that has fallen into Satanism.”

The OCU was formed by a merger of two breakaway churches created in parallel with Ukraine's assertion of political independence from Russia. The OCU received recognition in 2019 as completely independent — or “autocephalous” — by Ecumenical Patriarch Bartholomew of Constantinople, who is deemed the “first among equals” among Orthodox patriarchs. But unlike a pope, he doesn’t have universal authority in the church, and Kirill fiercely rejected Bartholomew's decree.

Leaders of other religious groups in Ukraine say that in Russian-occupied areas of Ukraine, minority faiths are severely persecuted.

AP journalists Hanna Arhirova and Illia Novikov in Kyiv, Ukraine, contributed to this report.

Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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News analysis

Ukraine’s Push Into Russia Met Early Success. Where Does It Go From Here?

Ukraine’s forces could try advancing farther on Russian soil, or return to the front line, where Moscow is making gains. There are arguments for various options.

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By Kim Barker and Constant Méheut

Reporting from Kyiv, Ukraine

The success of Ukraine’s secret incursion into Russia is clear. Ukrainian forces pushed past two lines of Russian defenses in the southwestern region of Kursk and moved through Russian highways and villages with little resistance. Since the operation began 11 days ago, they have gone beyond Kursk to the neighboring region of Belgorod, putting other communities on edge and rattling Moscow .

The ultimate strategy and goals of the invasion, though, are still murky. Western allies, including the United States and Germany, say they are watching and monitoring the situation but letting Ukraine lead the way. Even the Ukrainian leadership seems surprised by the extent of the operation’s initial success, the first time that Russia, a nuclear power, has been invaded since World War II.

So now what?

Ukraine has several options.

Ukrainian forces could try to keep pushing further into Russia. They could dig into the territory they now hold and try to defend it. Or, battered by continual losses in eastern Ukraine, especially this week near the strategically important city of Pokrovsk , they could decide that they have made the point to the West, and to Moscow, that Russia is not invincible. In that case, they could then pull back.

“We are playing here a bit on the psychological point that great powers do not lose their territories,” said Mykola Bielieskov, a senior analyst from Come Back Alive, a foundation that provides support to members of Ukraine’s military. If Russia loses, “it means that they are not that big.”

There are vulnerabilities for both sides.

Ukrainian officials have told senior United States civilian and military officials that the operation aims to create an operational dilemma for the Russians — to force Moscow to divert troops off the front lines in the eastern Ukraine region of Donetsk, where they have made slow but steady progress for weeks.

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