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How longform, academic-leaning rants are finding success in a shortform digital landscape
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Today, we’re revisiting one of our favorite episodes from this January about longform video essays.
In this episode, Candice Lim is joined by Anisa Khalifa, a podcast producer and host of The Broadside from WUNC. They dissect the phenomenon surrounding video essays, which are not exactly new to YouTube, but finding a captivated audience in Gen-Z and millennial culture. From deep dives into The Hobbit to retellings of Greek mythology , the ability to analyze pop culture, cite sources and listen to spoken essays uninterrupted is creating the hunger for more longform content.
This podcast is produced by Se’era Spragley Ricks, Daisy Rosario and Candice Lim.
Candice Lim is the co-host of ICYMI, Slate’s podcast about internet culture. She comes to Slate from NPR, where she was an assistant producer at Pop Culture Happy Hour . Prior to that, she was an intern at NPR’s How I Built This , the Hollywood Reporter, WBUR, and the Orange County Register. She graduated from Boston University with a bachelor's degree in journalism and grew up in Orange County, California.
Sep 13, 2023
How does the iese video essay work, which types of questions are asked, the difference between a good and great video essay.
With its focus on diversity and ethical leadership, IESE is at the top of the list for an increasing number of applicants who seek to pursue (or continue pursuing) a high-impact, global career.
Despite this fact, many applicants dedicate countless hours to writing essays and then rush through the video essay component.
This is a huge mistake.
In addition to giving the admissions committee the chance to “put a face with a name,” the video essay is an essential part of the IESE application, as it allows committee members to determine if your communication style and values are a good fit with the IESE community.
In fact, in our experience helping our IESE applicants secure a place at the school, we have noticed that the video essay can be as influential in an applicant’s admissions decision as the admissions interview .
That’s why we’ve prepared this guide to help you understand how the IESE video essay works and have shared a list of IESE video essay questions to ensure you put your best foot forward!
The IESE video essay is an essential part of the application process because it gives the admissions committee the chance to truly “meet” candidates — as well as identify red flags in potential members of the IESE community.
With that in mind, it’s extremely important to make sure you fully understand this component of the application.
The way the video essay works is very simple.
After submitting your application, you will receive an email from a company called Kira Talent within 24 hours of submission . This email will contain a link that allows you to access the video essay platform.
After signing in and starting the session, you will get three IESE video essay questions in total, one at a time. After receiving the questions, you will have 15 seconds to think and then 20 seconds to answer the first question. For the second and third questions, you will have 1 minute to prepare and 1.5 minutes to answer. There are no opportunities to redo the question, and you only get one chance to speak and provide your answer.
If you’ve taken the TOEFL exam , you’ve already practiced for the type of format you can expect in the IESE video essay!
After signing in and “starting” the session, a video will appear on the screen. The video will present the questions to you one by one. Once the question has been read, a clock showing your preparation time will start counting down.
After the preparation time runs out, the clock to answer will start, and you will need to give your answer during this period of time. Remember: you cannot redo any of the questions.
After you answer the question, the system will upload your answer to the server (depending on your connection this can take a while) and will present you with the next question.
DO NOT leave your computer during the upload time , even if it’s taking a while. You cannot pause the process, and you may end up missing questions!
Given past applicants’ issues with iPad and mobile versions of the application, we strongly suggest you record your answer on a computer .
If you do end up experiencing technical issues, access the support page here .
Find IESE’s current application deadlines here .
If you submit your application early, you can submit your responses to IESE’s video essay questions at any time, as long as you make the final deadline.
The IESE video essay questions are grouped into three different categories, each with a different focus.
“Please tell us how we should pronounce your name.”
The first question IESE will ask you is how to pronounce your name. You will have 15 seconds to prepare and 20 seconds to answer.
Since this is a very straightforward question, don’t overthink it. Instead, make sure you clearly articulate the pronunciation of your name. If you find you have a little extra time and want to share the meaning behind your name, you can. But only if you can keep it super short!
The second question IESE asks gives you the chance to share who you are beyond your CV and admissions essays.
“ Please introduce yourself to the IESE MBA Admissions Team.” Consider this your opportunity to highlight your unique attributes and capabilities and show the IESE admissions team what makes you YOU!
Despite the innocent-seeming question, be careful about what you choose to show here .
Keep in mind that IESE prefers community-focused, globally-minded leaders, so don’t miss an opportunity to reinforce your personal brand and your fit with the school’s values. You should also focus on reinforcing elements of your profile that you might not have had a chance to explain elsewhere, such as volunteer work or a special skill you possess.
You do not need to speak about your goals or why you want to attend IESE. You’ve already written an essay on this topic, so there is no need to cover it again here.
Instead, make sure you focus on sharing an introduction that really helps you stand out!
For this question, there won’t be a specific prompt you can answer in advance. Instead, you’re going to receive a random behavioral-based question. This question may be focused on your characteristics, or it may allow you to share a professional example that highlights your personality traits.
The best advice for this section is to think about what it’s asking you and what you can show about yourself, your achievements, and your values.
If the question asks about your favorite book, the admissions committee will get a certain impression of you based on what you choose. If you choose a book that’s all about adventure, we’ll assume that’s important to you. If you choose a book about economics, we’ll assume that’s a key part of your life.
So think about how you want the admissions committee to learn about you beyond what you’ve already shared in your application.
If you get a question that’s more like a traditional behavioral interview question, try to draw on examples. Furthermore, make sure to show your human side and demonstrate that you genuinely care for others and want teams you join to succeed.
It can be easy to answer in a very conversational way, but doing so can often lead to an answer without a point, so make sure you use your planning time to structure the key elements of your answer.
Regardless, be careful about what you choose to show here. Keep in mind that IESE prefers globally-minded leaders who embrace diversity, so don’t miss an opportunity to reinforce your personal brand and your fit with the school’s values.
Here is a list of the types of questions you can expect.
Given the importance of the video essay in your IESE application , it’s crucial to make sure you don’t just have a good video essay, but that you have a great video essay.
Now that you’ve learned how the video essay will work, we’ve gathered our top 4 tips to ensure your video essay performance brings you one step closer to reaching your goal of attending IESE.
This is quite a specific skill to master, but with a bit of practice will get much easier.
My best tip for you is to practice recording yourself and time yourself as well. Go through the questions you have, take the allotted time to think and plan, and then record yourself for one minute.
If you mess up, keep going. You can’t stop and try again in the real thing, so don’t do it now. Continue your answer and fake confidence if necessary!
Then watch yourself back. Were you making eye contact with the camera? Did you smile? Did you look friendly? Bored? Annoyed? Scared?
Chances are the first few you do won’t be great but keep going.
You might also like to pretend you’re something of a TV presenter. This can help you to bring your personality forward and be more engaging. You don’t want to seem flat in the recording, so be a little bit brighter and friendlier than you think you need to be, and see how big of a difference it makes to your recordings.
Furthermore, be extremely careful with your tone of voice and body language. If you’re slumped over or look bored, the admissions committee will get the impression you’re not engaged with the task or, worse, that you’re not passionate about IESE!
This also goes for your tone of voice. Passion is contagious , but the last thing we think of when imagining a passionate person is a monotone, bored voice. So vary your tone of voice and make sure to project your passion for your interests and for IESE. If you’re not naturally good at this, you may want to seek out help from friends or record yourself multiple times until you’ve nailed the brief.
With the timer counting down and no option to check your interviewer’s body language for subtle clues about how well your answer is being received, video essays can be incredibly challenging.
Even more so when you receive a question you weren’t prepared for!
Yet receiving a curveball question is no reason to panic, since the best way to handle this situation is through a mix of preparation and being spontaneous.
A good way to avoid completely drawing a blank is to have a few solid examples you’re ready to speak about and adapt.
For example, let’s say you recently worked on a project in a foreign country. You experienced culture shock while trying to adapt to the new city, faced linguistic challenges both in the office and in your daily life, and also had to mix up your work style to align with local expectations. This experience would be a fantastic “stock” answer to have ready since it brings in so many different topics that you can adapt the focus based on what the question asks.
So, in addition to preparing your answers to the list of questions we’ve prepared for you below, think back on your life and career and write a list of defining moments that are broad enough to be adapted to various questions and that show your fit with the IESE community and its values.
Then, during your thinking time, take a deep breath and plan out your answer.
While delivering your answer, don’t let the admissions committee in on the little secret that you got caught off guard! Answer confidently, using your tone of voice and body language to show off your winning personality and you’ll have successfully overcome the challenge!
TOP TIP : The admissions committee knows you’ll be a little nervous during the video essay, so don’t beat yourself up if you feel you portrayed this in your video essay. However, if you tend to get extremely nervous or freeze up, make sure to practice extra hard to make sure this doesn’t happen during your official recording.
Here at Ellin Lolis Consulting, we also offer video essay training sessions with our team of interview experts who focus on helping you adjust your body language and tone. Work with our MBA experts to get personalized help with your video essay!
Another common mistake we see our clients make while drafting their video responses: maintaining too much focus on colleagues and teamwork rather than their own efforts. Especially because you have such limited time, you want to make sure that your response maximizes the number of insights that the viewer can learn about you, not your team members.
So, make sure you’re the protagonist of your answer. Of course, you can absolutely include stories involving teamwork and collaboration. However, when detailing your results and actions, don’t talk about what your team did, talk about your specific role within the team’s achievements. What did you contribute to the success, and how did this impact the overall results? What approaches and ideas did you come up with that might set you apart from other candidates? Answering these questions will ensure that you leave a memorable impression in the adcom’s minds.
Throughout the MBA application process , you’ve most likely brainstormed plenty of examples that illustrate your strengths, skills, and values .
Of course, you have probably used some of your proudest stories in your written essays already. And while these examples are surely impressive, it’s best to diversify your stories rather than let them overlap. In this context, that means using new examples for your video essay that don’t overlap with ones that you’ve used in other parts of your application.
Try to think of what you have already illustrated about yourself — what strengths, characteristics, skills, and values have you already shown in your written essays? Are you missing anything, or is there anything else that you think needs emphasized, especially when thinking about what the particular school is looking for?
Ultimately, you want to choose examples for your video essay that add additional value to your application. Use this as a strategic opportunity to show another aspect of yourself and your achievements that you haven’t been able to show in other parts of your application!
You have stressed about every aspect of your MBA application , and now you are ready to record your video essay! With the right preparation, this can be your chance to shine and get a highly-coveted spot at a prestigious business school.
However, maybe you don’t know where to start in preparing, or maybe you ramble and lose your focus while answering.
Our video essay prep focuses on helping you determine how to present yourself to the admissions committee while using appropriate, impact-driven language without being artificial, or worse, robotic.
Want to put the Ellin Lolis advantage to work for you? Schedule your preparation session with our team of interview experts today!
School-specific sample essays that got our clients accepted
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COMMENTS
The format. Like many MBA programs, Foster's video essay uses an automated system to feed you randomly picked questions on the spot. For example, you may be asked to talk about your strengths and weaknesses, a time you succeeded in a work project, or how you try to positively impact your community. You can see a list of past questions below.
Re: Compiled Video Interview Questions for Foster School of Business [ #permalink ] Mon Jan 22, 2018 5:52 am. I completed my video interview today. Ques 1 - Talk about your most significant achievement outside work or education. Ques 2 - Talk about a time when you showed resilience.
Looking to complete the Foster video essay this weekend, anyone completed it yet? Completed it yesterday (and previously since I'm a reapplicant). 2 short questions - old gmat club forums have good examples. Seems like it's basically just to filter people who have very poor communication/verbal English skills.
Foster MBA Video Essay Interview - info and tips | ARINGO. ARINGO MBA Admissions Consulting is a boutique MBA admissions consulting firm helping candidates get into top MBA and business school programs.
Foster MBA essay #4 (optional diversity, equality & inclusion) ... Applicants can test their video and sound before recording their video interview, answer practice video interview questions, and ask for technical support if needed within the video interview system. The email instructions will include the deadline to submit the video interview ...
Read on for our full analysis of UW Foster's 2024-2025 application essay questions. University of Washington Foster School of Business Essay Analysis, 2024-2025 Essay 1: Post-MBA Plans (750 words maximum) - Tell us your ideas about what lies ahead in your career.
Interviewers often ask many standard MBA interview questions, as well as questions designed to test just how collaborative you really are. You can also expect numerous follow-up questions. Our clients who have interviewed with Foster in the past say that the interviewer was very friendly and demonstrated a genuine interest in their answers.
The Behavioral Essay. To make it simple: the behavioral essay is meant to show UW Foster that you have developed some sort of leadership skills, what your values are as a leader, and how you are going to most benefit from their development programs. The admissions committee is looking for applicants that are self-reflective.
Foster School of Business, University of Washington, USA. Published August 22, 2020 by Deep Agrawal. Foster School of Business offers a 21-month full-time MBA program in Seattle. For the fall intake, 2021 Foster has kept its essay prompts the same as last year. Following are the deadlines, essay prompts and its debrief: Round #. Deadline. Round 1.
I would say my interview was divided into 4 sections; Knowing who I am and my motivations My career journey and the why behind my decisions My goals and aspirations Where an MBa especially Foster comes in. So if your interviewer is Brent. Make sure you know yourself, know your story and be confident.
Essay 4: Optional Diversity, Equity & Inclusion Essay* (500 words maximum) At the Foster School of Business, we embrace diversity as one of the foundations of both successful business strategy and a world-class educational experience. ... Applicants can test their video and sound, answer practice video interview questions, and ask for technical ...
You can also review essay topic analysis for other leading MBA programs as well as general Essay Tips to further aid you in developing your admissions essays. Washington / Foster MBA Essay Topic Analysis 2024-2025. Let's take a closer look at each prompt. Essay 1. Post-MBA Plans - Tell us your ideas about what lies ahead for you in your career.
FOSTER VIDEO ASSESSMENT. Got an email for video assessment but what's the format like is it on spot questions and you have prepare in a minute and answer? Or questions are already available and you can take your own sweet time to prepare and then record and submit. Also doing the Foster video essays this weekend. DM if you want to discuss.
You will respond to a video question in a format that is timed and recorded video. Using the countdown timer and bar that is located at the very top of your screen, you will be able to keep track of the remaining time you have for preparation and response. Practice these frequently asked Foster MBA Kira Video Interview questions.
Over the past ten years, California spent over $200 million on psychotropic drugs, which is about 70 percent of total foster care drug spending in the US. Group Home and Foster Care Forensic Settings. The residents of the group home often access treatment through the treatment centers located within the homes.
After signing in and starting the session, you will get three Yale video essay questions in total, one at a time. All will be random, but each question falls into a certain category (more on that below!). Timing: For questions 1 and 3, you will have 20 seconds to think and 60 seconds to answer. For question 2, you will have 30 seconds to think ...
Kellogg offers practice video essay questions - highly encourage you to use them, as you will NOT be able to re-record your official answers. You will have 20 seconds to prepare and up to 60 seconds to answer. Video essay 1: Please introduce yourself to the admissions committee. Consider this your opportunity to share what you would want your ...
Anyone finished foster video essays ans willing to share those essays in this chat ? Originally posted by Dileep346 on Sat Oct 09, 2021 9:44 am. Last edited by Dileep346 on Sat Oct 09, 2021 9:45 am, edited 1 time in total.
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After signing in and starting the session, you will get three IESE video essay questions in total, one at a time. After receiving the questions, you will have 15 seconds to think and then 20 seconds to answer the first question. For the second and third questions, you will have 1 minute to prepare and 1.5 minutes to answer.
4. He reminds you of your high school history teacher for a reason. Mr. Walz taught high school social studies and geography — first in Alliance, Neb., and then in Mankato, Minn. — before ...