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Sales Training Powerpoint Presentation Slides

Improve sales skills using content-ready Sales Training PowerPoint Presentation Slides. Hone sales team knowledge and techniques with sales training PPT presentation templates. Outline an effective sales training plan to educate and enhance sales team knowledge about various products and services. This deck comprises of sales training PowerPoint designs such as training process, training timeline, about the product, product list, product rating, product roadmap, product comparison, product pricing, sales by region, competitor analysis, training evaluation, and more. Execute a complete professional sales training program. Implement innovative sales training techniques using ready-made sales training PPT presentation slideshow. Involve your team with various sales training ideas and aim towards making a sale. Educate your team and develop a professional sales force. Incorporate sales training PPT presentation complete deck to help your sales team learn and intensify their selling technique, skills, and processes. Grab professionally designed sales training PowerPoint presentation deck and improve the sales results. Brilliance is called an adjective, Our Sales Training Powerpoint Presentation Slides exemplify in every way.

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PowerPoint presentation slides

Presenting sales training PowerPoint presentation slides. This deck covers all the aspects of sales training. This complete presentation comprises of amazing visuals, icons, graphs, and templates. These slides are easily customizable. You can add or delete the content as per your requirement. Compatible with all screen types and monitors. Supports Google Slides. Premium Customer Support available. You can get access to this readymade professionally designed perquisite presentation with just one click. Download it now.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Sales Training. State your company name and get started. Slide 2 : This slide presents Product Training Outline with the following content- Training Process, Training Timeline, About The Product, Product List, Product Rating, Product Roadmap, Product Compar-ison, Product Pricing, Sales By Region, Competitor, Analysis, Competitive, Advantage, Training Evalution. Slide 3 : This slide shows the Training Process which consits of the following points with icons- Training Need Analysis, Training Need Delivery, Training Need Evaluation, Training Need Objectives. Slide 4 : This slide shows a Training Timeline to present your milestones in terms of years. Slide 5 : This slide presents a brief introduction About the Product which contains the following points- Maps, Tools, Business, Portfolio, Creativity, Help, Renew, Creative. Slide 6 : This is also About The Product slide showing- Architectural Design, Originality, Quality Of Product, Ideas, Quantity Of Product, Cheap Price. Slide 7 : This slide presents Product List which should have the following content- Product Name, Item Image, Product Description, Ratings, Price. Slide 8 : This slide shows Product Rating as per good, bad, normal and best parameters. Rate your product according to these parameters listed by us. Slide 9 : This slide shows Product Roadmap to present milestones, growth, evolution, journey etc. of the product. Slide 10 : This is a Product Comparison slide. You can make use of this slide to compare two three, four products etc. as per your requirement. Slide 11 : This slide shows Product Pricing which is analyzed on the basis of the following three parameters- Basic, Standard, Plus. Slide 12 : This slide shows Sales By Region on a world map image. You can easily mark your respective locations in this map. Slide 13 : This slide presents an overview of Competitor Analysis showing the main competitors. It also shows- Competitors, Market Leader, Challenger, Explanations, Niche Competitor. Slide 14 : This slide shows Competitor Analysis to explain your product unique selling point in brief. Slide 15 : This slide shows Training Evaluation pyramid. We have listed four of its stages which are- Results, Behaviour, Learning, Reaction. Use as per your requirement. Slide 16 : This is Sales Training Icon Slide displaying various icons which can be altered as per need and requirement. Slide 17 : This is a Coffee Break slide to halt. You may change it as per requirement. Slide 18 : This slide is titled Charts & Graphs to move forward. You may change it as per requirement. Slide 19 : This is a Stacked Area-Clustered Column slide to present product/ entity comparison, specifications etc. Slide 20 : This is a Stacked Bar chart slide to present product/ entity comparison, specifications etc. Slide 21 : This slide is titled Additional Slides. You can change the slide content as per your needs. Slide 22 : This is Our Mission slide with Vision, Mission and Goals. State them here. Slide 23 : This slide presents Our Team with name, designation and image box. Slide 24 : This is an About Us slide. Provide a brief introduction about company/ team here. Slide 25 : This is a Comparison slide to compare two products/ entities etc. Slide 26 : This slide states Our Goal. Slide 27 : This is a Financial stats slide to state financial aspects etc. Slide 28 : This slide presents Quotes. State your inspirational quotes here. You may change the slide content as per need. Slide 29 : This is Dashboard slide to show information in percentages etc. Slide 30 : This slide presents a Timeline to show growth, milestones etc. Slide 31 : This slide shows Location with two map images of US and Canada respectively. Alter these maps to display your own locations instead. Slide 32 : This is a Venn diagram image slide to show information, specifications etc. Slide 33 : This is Our Puzzle slide to state in your information, specifications etc. Slide 34 : This is a Mind Map image slide to show information, specifications etc. Slide 35 : This is a Magnifying Glass image slide to show information, scoping aspects etc. Slide 36 : This is a Thank You slide with Address# street number, city, state, Contact Numbers and Email Address.

Sales Training Powerpoint Presentation Slides with all 36 slides:

Increase the inflow with our Sales Training Powerpoint Presentation Slides. Ensure good ideas continue to be generated.

Ratings and Reviews

by Cornelius Alexander

July 23, 2021

by Clay Castillo

July 21, 2021

by KEREM AK

August 24, 2020

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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15 Sales Presentation Techniques That Will Help You Close More Deals Today

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

• "The numbers from your top reps are fantastic."
• "The downside is they’re annulled by everyone else who’s missing their quota."
• "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 

7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 

Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 

Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.

For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

Don't forget to share this post!

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Sales Presentation Skills Training

Effective sales presentation skills training helps your team outsell the competition

Inspire your buyers to act with compelling sales presentation skills

The Sales Presentation Skills training program builds the skills your sellers need to make a compelling case to get customers to act. This training helps sales teams win more business by delivering high-impact, customer-focused presentations that actively involve their customers.

Sales Presentation Skills Training Program Overview

Participants in the Sales Presentation Training program learn to manage nervousness and enhance delivery. They are equipped with a Presentation Framework to more effectively craft a persuasive message matched to customer needs.

Participants can be videotaped for intensive one-on-one coaching and feedback.

The program teaches an interactive approach that helps sales professionals continuously validate customer perceptions so they can make immediate adjustments during the presentation. It trains them to resolve objections and gauge how well they are differentiating themselves.

Sales Presentation Skills Program Business Benefits

The high-impact sales presentation training program will deliver results for your organization by helping your sales team to:

• Deliver a more persuasive presentation message that differentiates and meets customer needs to win more business quicker
• Guide the decision-making process by gaining customer feedback, making immediate adjustments, or providing information as necessary during a presentation to save deals that may otherwise be lost

Sales Presentation Skills Training Program Brochure

Learn how we'll help build your team's presentation skills with training to improve their presence & messaging competencies.

Key Areas of Content

Presentation skills framework.

Sales professionals learn how to more effectively prepare for and deliver all types of sales presentations (formal, informal, finals presentations, capabilities discussion, internal) either individually or as a team.

Engaging Customers

Sales professionals learn how to more actively involve customers, and receive immediate feedback on the solution, team, differentiation, pricing, and approach to allow for adjustments to win the business.

Delivery Skills

Sales professionals practice delivering presentations to refine physical delivery and messaging skills, including presentation strategy, positioning, and differentiation.

It's time to connect sales training to your rep's real world. Complete the form to get in touch with us.

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Bring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System

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Speed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.

Sales training content that improves performance

Grounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.

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We define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.

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Sales Presentation Skills

Learn to make great sales presentations to communicate value in a compelling way.

Professional sales presentation training is a must for every organization. Sales representatives and their presentations, if done poorly, can cost tons in terms of lost sales, market share and company reputation. Your sales presentation leaves a big impression – and you don’t get another chance. Unfortunately, many sales professionals do not recognize how they can make better sales presentations. We can help even your most experienced sales people improve their sales presentation skills. 

This Sales Presentation Training focuses on skills professional speakers rely on to create and present powerful, memorable business presentations that move people to action.

When your people practice their sales presentation, are they practicing the right things? Do they know how to use the power of “pause and punch?” Are they getting their timing right?  Are they mastering the art of persuasion? Or, are they just practicing to remember what to say? This sales presentation skill training can instantly improve the sales success by improving your sales people's presentations to prospects and customers.

Great sales presentations do more than just deliver information—they move people to action. They educate, motivate and persuade buyers.

In short, great sales presentations make a connection with decision makers so that they can better hear, absorb and act on your message.Professional sales presentation training can make the difference.This powerful, interactive Presentations Skills Training for Sales Professionals workshop helps sales people become more confident and effective in making sales presentations to individuals and groups of any size. Participants will recognize their strengths and understand their challenges. Through interactive learning, practice, video review and individual coaching, we help them develop their own presentation style. Participants become more comfortable and effective in delivering stronger, more influential sales presentations.

Who Should Attend

This training session is designed for sales people at all levels, sales directors, sales managers, business owners, and anyone responsible for the performance of a sales team. 

Training Benefits 

• Gain new clients
• Deepen relationships with current clients
• Create new business opportunities with prospective clients
• Increase the size of your orders
• Shorten sales cycle times from start to close
• Streamline the presentation development process to save time and be more effective
• Develop better business proposals
• Present with passion and conviction without sounding like a sales person
• Overcome public speaking fears
• Improve the overall business development process

Overview of Training Topics and Learning Points

Course Outline 

This training can be presented in one, two, or three-day formats and can include video feedback with individual professional coaching sessions. 

Day One 

• Creating The Course Blueprint – To maximize your benefits from being here 
• Best Practices – From different perspectives 
• Sales Basics – Put the "10 Rules for Successful Sales" into action Understanding
• People Styles - Ourselves and others 
• Adapting To Their Style – Guidelines for sales professionals 
• Communication – B to B communication that establishes trust and improves your overall ability to assist clients and build sales 
• Conquer Their Fear – Overcome reluctance of public speaking and sales rejection 
• Inform – The three categories of business communication 
• Persuade – Motivate the client 
• What Does Your “Audience” Understand? – The Three V’s of Sales Communication 
• Visual – What they see 
• Vocal – How it feels 
• Verbal – The words they hear 
• Determining Your Demeanor – Body language for sales professionals 
• Aligning Communication – Use pace, volume and inflection for maximum impact 
• Communication Tools – Three V’s of Sales Communication used differently to:
• Make “them” look good; Discuss topics of concern;
• Make yourself and your company look good;
• Concede failures appropriately 

Day Two 

• How to Tell a Story – Using Analogies, Metaphors and Similes - Make the strange familiar and the familiar interesting 
• Marketing Basics – Know the key buying triggers for each prospect – Question, Listen, Close with benefits 
• Asking Questions – Uncover and handle objections and hidden objections; Uncover your prospect's needs and tell you how to sell to them 
• The Trial Close – Uncover and handle objections and hidden objections 
• Passionate Presentations – Deliver sales presentations that solve your prospect's problems with clarity and conviction 
• Creating  Interaction – When and how to stimulate easy interaction with your audience 
• Developing The Presentation – A systematic approach to create and deliver great sales presentations 
• Preparation – Jump-start the process 
• Client Research – Know their position 
• Self Research – Know your position
• Illumination/Evaluation – Developing client-driven sales hooks 
• Create Effective Support Materials – PPT and other approaches 
• Elaboration – Organizing the approach 
• Win Them Over – Dealing with objections and close 
• Effectively Run Q&A – Handle tough questions with ease 

Days Three and Four 

• Presentation Strategy – Create beginnings that matter; Communicate the message; Close with a call to action 
• Presentation Prep Checklist – Quick process to hone and standardize your steps to success 
• It’s Showtime – A case situation that is the real deal: Rehearse and Present: video tapes, critiques, individual coaching Actions I Need To Work On – Create a personal action plan 

Added Benefit

Nothing is more important to a company's success than sales. This workshop prepares your sales force to overcome the top ten reasons many sales presentations fail:

• Not being able to describe the objective of your presentation in one sentence to include the action you expect your listeners to take as a result of your presentation?
• Not having a clear structure to your presentation in order to make it easy for your listeners to follow your information and ideas.
• Not having or knowing how to tell vivid, relevant stories that fit your key points to your listeners’ situation.
• Not using PowerPoint™ appropriately.
• Not getting audience attention.
• Not making the presentation interactive.
• Put in too many or too few testimonials about your products/service
• Use too much “I” (or “We” or “Our”) in the presentation versus using “You” (or “Your”).
• Not keeping it sounding spontaneous and becoming too canned.
• Fail to have a strong opening and close that engages your audience.Alliance's sales training professionals will give you the skills to handle any sale situation effectively. 

To receive more information about this training call toll free at 877-385-5515. 

Featured Trainers in Sales and Marketing

• Don Hancock
• Doug Brooks
• Jared Kelner
• Jesse James
• Larry Checco
• Noe Tabares
• Paul Gibler
• Steven Parkins
• Sylvia Newton-Robbins
• Teicko Huber
• Warren Wandling

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11 Essential Sales Presentation Tips To Close The Deal Faster

The truth is, to sell a large quantity of  any  product, there is a set of steps everyone needs to follow. This process is familiar to many, including street vendors who use it easily.

Yet, it often goes unnoticed by many of us sales professionals, despite its potential to significantly impact sales success! To secure bigger and better deals, learning effective sales presentation techniques is essential. These skills can help you close deals quickly and with more confidence. For guidance on enhancing your presentations, keep reading on for more valuable strategies.

What is a Sales Presentation?

Sales presentations vs sales pitches: what’s the difference, the importance of effective sales presentations, what makes a good sales presentation, 11 effective sales presentation tips, 7 effective sales presentation skills every sales rep must have.

Understanding what makes a good presentation begins with understanding the sales presentation definition ;

‘a talk giving information about a product or service that you are trying to sell, intended to persuade people to buy it:’. 

A sales presentation is a meeting between an individual salesperson or sales team and a company. They attempt to persuade key stakeholders to close the deal by displaying the offerings’ capabilities, benefits, and features . They must align with your prospective client’s needs to achieve the desired outcome, which usually requires extensive planning and preparation.

A sales presentation is kind of like a more complex version of a sales pitch. They are comprehensive and tailored for significant deals that require in-depth discussions among multiple decision-makers. They play a crucial role in scenarios where the stakes are high and collective decision-making is essential.

Sales presentations are more detailed than a quick sales pitch. They’re part of a longer sales cycle, usually for significant deals. These presentations often require demonstrating the product or reviewing the sales proposal in detail. They often demand a higher budget. This covers not only the presentation, which often lasts an hour, but also the necessary preparation, scheduling, and rehearsals. Moreover, sales presentations often involve a team, not just one person. Everyone needs to work together as a team to understand and execute the plan.

Navigating the landscape of sales pitches can be transformative for your sales strategy. Choosing the right pitch type can make all the difference, whether it’s a brief chat or a formal meeting.

Here’s a deeper dive into the nuances of each pitch type and discover examples and templates that bring them to life.

Read more here.

The elevator pitch is often mistaken for a regular sales pitch, but it’s actually different. A sales pitch is a formal type of sales presentation, usually used in long buying cycles. It can take multiple times until a deal has closed. Whereas an elevator sales pitch quickly introduces your work to potential clients in a casual setting. You position yourself as the go-to solution they need, aiming to pique their interest and pave the way for a sale.

Crafting an effective elevator sales pitch is an essential skill for any professional. The right pitch can open doors and create opportunities during a brief encounter. An elevator pitch stands out from a regular sales pitch because it’s brief and gets to the point immediately. You have a short moment to grab someone’s attention and convey your message.

If you want to improve your ability to deliver a sharp elevator pitch, our guide is just what you need. It lays out the steps clearly and provides examples to help you craft your effective pitch quickly.

Craft your effective pitch now.

• Using Stories to Demonstrate Value
• The Ultimate Guide To Selling To The C-Suite

A sales presentation helps salespeople build connections with prospective customers. It allows them to differentiate their offering from competitors – with the end goal of closing a deal. Sales presentations are crucial for shaping future interactions in the sales process. They serve as a vital tool to convince prospects that your offering meets their needs perfectly.

Also read: How to Run Effective Remote & Virtual Sales Presentations

An effective sales presentation speaks directly to your audience’s needs, challenges and desires. A sales presentation grabs attention with an engaging story and a clear value proposition. It includes a strong call to action that tells the prospect exactly why your solution is the right choice.

Let’s break down the five essentials of a good sales presentation and the common structure many companies use. This approach helps ensure your presentation is effective:

What are the 5 Core Elements of Every Sales Presentation?

1. research.

You’re giving a sales presentation because you can solve a prospect’s problem. However, you mustn’t start the sales presentation with the solution. Rather, start on the problem itself and the subsequent challenges and pain points your prospect experiences because of it.

Prospects don’t see solutions or features; they see the value that comes with a suitable solution. That’s why you need to research prospects to understand what motivates them thoroughly. Understanding your customers’ challenges is key. As you learn more about their operations, you can customize their experience to offer solutions that truly add value.

2. Storytelling

Stories help prospects visualize the value of your offering . That’s why choosing a few stories to use in your sales presentations can resonate with your prospects. This approach is effective when you’ve thoroughly researched and understood their unique requirements.

3. A Value-Proposition

“What’s really in it for me?” – that’s what every prospect wants to know. Every prospect is looking to understand the benefits they’ll gain. They want to know why your product or service is worth their investment.

Suppose you can’t convince someone else that your product or service offers better value than your competitors. In that case, there is no point in wasting any more time trying to sell your solution. You’ll only ever hear, “We’ll be in touch.”

Always ensure you arrive prepared with a value proposition . It should explicitly state how your company’s product or service benefits prospects. For example, you can always follow the “value proposition formula.” To get started: [Company name] helps [target audience] with [services] so you can [benefits].

Prospects are more likely to move on to the next step when they see proof that others have gained from your solution. To achieve this, ensure you have plenty of social proof available from the get-go when meeting with your prospect. Overall, any proof of your effective solution helps answer the “how can I believe you” question from prospects. To do so successfully, consider sharing evidence such as:

• Client testimonials:  Enhance your credibility impact with reasons other customers love doing business with you. 
• Research data:  Use industry expert quotes to create bridge statements from your features and benefits. 
• Product comparisons against key competitors:  Tell them why your solution is better. 

5. A Call to Action

Last but not least, an effective sales presentation requires a strong call to action at the end to compel prospects to take action. Tell prospects what their next step should be, whether buying, taking internal steps, or trying a free trial.

Crafting a sales slide deck that connects with your audience and clearly presents your value is crucial for a winning sales strategy. It should spotlight your product’s benefits and features while telling a story that matches your prospects’ needs and challenges.

Learn how to create a sales slide deck that supports your pitch effectively and helps you close more deals, leading to more satisfied customers. It has a presentation template outline you can easily follow for your next sales deck.

Create your winning slide deck now.

Mastering the right sales presentation techniques can guide you through meetings and help you close more sales. Check out these methods below to boost your success:

1. Use the “Five-Second Rule”

Prospects have less and less time in this competitive and busy digital world. Capturing a prospect’s attention is hard, but holding onto it is an even harder! Keep the 5-second rule in mind: you have just fifteen to twenty words to capture your prospect’s attention. Ensure your overall opening statement is strong and directly relates to your audience.

2. Talk like an executive

Ideally, prospects will understand your sales presentation after the first minute. That’s why you need to use the appropriate language to address your audience. Not only does it help decision-makers connect with your solution quicker, but it also shows you’re prepared to respect their time.

3. Involve key stakeholders

Use your showmanship abilities and have the prospective decision-makers interact with the product you are selling. Encourage prospects to experience the product firsthand to appreciate its ease of use, softness, or the enjoyment it brings. Focus on its standout feature or benefit. When the customer gets involved, they can imagine themselves using the product, making it easier for them to buy.

4. Present solutions to painful challenges

Begin your sales presentation by focusing on the main issue that your prospect is struggling with. Describe how your product or service solves this specific problem they’re dealing with. Doing so shows them a way out of their current situation and the opportunities they could gain from closing the deal.

5. Make it memorable

When you give a  presentation , people will not retain everything you say. Often, we leave it up to chance what our prospects remember from our presentations. By adding certain elements to your pitch, you can guide what sticks in their memory. Keep it simple and direct, ensuring the key points are memorable and impactful.

• Visuals : The first element is to help them visualize. Use a visual on the screen that emphasizes one of my key messages. Aim to have no more than three key messages that you want somebody to walk away with. But use visuals to emphasize key points.
• Text : Also, put text on the screen, almost like underlining essential words in documents. Use text to highlight important points you want them to remember.
• Story : To get your  prospect  to remember your presentation, include a  story  highlighting your 3 key points. Wrap them in a story that touches on their emotions and can help them visualize how your solution will help them.
• Repetition : By using stories, text, and visuals and repeating your key points, your presentation will stick with the audience. They’ll especially remember the three main messages you want to highlight. Steve Jobs captivated his audience with his effective presentation style. He often used rhetorical techniques and focused on three main points to clarify his message. His presentations always typically emphasized products being thinner, faster, and lighter.

So remember to influence what people remember from your presentation. Use visuals, text, story and repetition.

Engaging presentation principles apply universally, whether delivered live or virtually. Spencer Waldron from Prezi offers insights on keeping your audience engaged. His advice is practical across all types of presentations. His strategies work for any presentation scenario, making sure people hear your message and remember it.

Get the summary here.

6. Prepare valuable insights

Another effective sales presentation technique is to prepare insights ahead of time for your prospects. Insights are accurate understandings of your prospect, your prospect’s business or your industry. These insights come from research, experience, and analyzing data and metrics. They aim to strengthen the relationship with prospects by offering them new ways to enhance and grow their business.

7. Don’t lead with your differentiators. Lead to them!

Suppose you lead by explaining your solution’s differentiating factors. In that case, you risk not hitting the mark and resonating with prospects about why this is so important. That’s why you should introduce your key differentiators only after the prospect clearly understands your backstory. View your key differentiators as clues you leave for prospects, helping them piece together the overall benefits.

8. Master the art of trial closes

Instead of expecting commitment from a single sales pitch, guide your prospect through a series of smaller steps that lead to the final commitment. A commitment is an obligation or a promise; an incremental commitment would be small, bite-sized pieces or portions. For example, you could ask your prospects to commit to:

• Meeting with you again.
• Reviewing your proposal.
• Introducing you to another decision-maker.
• Scheduling a conference call with key stakeholders.
• Forwarding a survey to their staff to understand their needs before you propose something.

Overall, the key is to secure a small, easy commitment from your prospect. When followed by consistent small commitments, this initial step gradually leads you to finalize those extensive, intricate deals.

9. Ask for feedback

The easiest way to lose the engagement of any audience is to drone on for long periods. While your words might be compelling, how you deliver them is crucial. That’s why you should start your presentation by inviting decision-makers to ask questions at any point. This open dialogue lets your sales reps gauge if they’re on target or need to adjust their strategy.

10. Ask for the sale

After the prospect understands the product, how it can benefit them, and how easy it will be to implement , ask for the sale . Consider the approach of the sidewalk seller’s case, who asks, “We have it in red, blue, green and yellow. What color would you like?” Determine what closes work best for you.

Also read: 15 Top Sales Closing Techniques To Increase Close Rates

11. Ask Again

If the customer poses an objection, overcome their objection and ask again. Persist even after an initial rejection. Reflect on the sidewalk seller’s tactic when he asks, “What else can you get in Singapore for $10?”. Salespeople often close most sales on the second or third attempt.

You don’t have to sit on a sidewalk with a loudspeaker blasting your every word to employ these techniques. You just need to demonstrate how your product makes life better for your customers. So find a way to get in front of your prospects, and make sure to follow these steps to maximize results.

We’ve already explored effective sales presentation techniques. Let’s recap the sales presentation skills every sales rep needs to close more deals. Discover each skill in detail below:

Research & Solution-Based Questioning

The first stage of preparing for a sales presentation is thoroughly researching your prospect. Skipping this preparation will likely result in the rejection of your ideas. That’s why all salespeople must be keen researchers of their ideal customers. Gather answers and insights about your prospect’s challenges with  typical solution-selling questions  such as:

• What are their most pressing needs?
• Do they know their most significant challenges?
• What are their aspirations?
• What’s stopping them from currently reaching these goals?
• What do their customers and stakeholders need and want?
• How could your solution help to negate these issues they’re experiencing?
• In what way will your solution position your prospect with a market advantage?
• How can you accurately communicate the benefits without solely discussing the solution to influence prospects to take action? 

The importance of Solution Selling vs. product Selling for effective sales presentations

What does  solution selling vs product selling  have to do with sales presentations? In product selling, the goal is to convince customers that it outshines the competition. This is why salespeople often detail features and prices to uninterested prospects. This approach focuses heavily on the product’s attributes during sales presentations. 

On the other hand, solution selling requires an alternative way of making a sale. Pinpointing your customer’s real-world problem is key. You can then demonstrate how your product is the right solution to solve their problem.

A compelling sales demo goes beyond showcasing features. This is a pivotal moment when the prospect truly sees what the product can do for them. Delivering a sales demo that informs, persuades, and excites is a skill that significantly impacts the sale’s outcome. This skill is vital for turning prospects into customers.

Our guide provides detailed steps for planning and executing a sales demo that will captivate and sway your audience.

Get the full detailed steps here.

Active Listening

You must be willing to listen to your prospects first so that they will pay attention to what you say. This involves more than just allowing your prospects to speak; it’s about actively listening to their concerns and feedback.

Sales professionals should be  listening 80% of the time and only talking 20% of the time . Allocate half of that 20% to asking questions, leaving just 10% for presenting and explaining your product.

To craft an offering that resonates with your prospect, pay close attention to the details they share about their problem. This tailored approach increases the likelihood of a purchase. Rather than spending time preparing an unappealing one-size-fits-all type of deal. 

Overall, effective sales presentations hinge on your body language. Show your prospect that you’re actively listening—through subtle head nods and comments demonstrating understanding and agreement.

Also read: 6 Personality Traits of a Good Salesperson Vs. a Bad Salesperson

Storytelling

Case studies have shown that  people are more receptive to stories  than almost any other type of communication. Our brains not only naturally crave stories, but we remember them and pass on the meaningful ones to others. That’s why incorporating storytelling into asking for the sale is so effective.

Create a hero with a clear name and personality, facing a practical problem they must resolve. However, you must take great care when deciding how to reflect your intended message. When crafting stories for your customers, ensure your storytelling speaks directly to your customers. Include the same hopes, ambitions, fears, regrets, and disappointments they too possess so they see their own stories reflected in yours.

Ultimately, prospects need to perceive you as self-assured to want to work with you. That’s why all sales reps should be confident in themselves and the solution they are selling. To achieve this, all skilled salespeople must rehearse and fine-tune their sales presentations well before it’s time to present. They practice to ensure that the delivery is articulate and compelling. Alongside employing body language techniques such as:

• Eye contact:  Shows prospects you’re interested in what they have to say.
• Standing/sitting straight:  Opens your posture, making your body language warmer and authoritative. 
• A firm handshake:  Always offer a firm but friendly handshake to make a good first impression.
• Smile:  An effective sales presentation technique for keeping prospects at ease when used naturally as not forced. 

Objection Handling

All sales reps should be able to list common past objections and grasp the reasoning behind each one. By doing this, reps can positively frame each response to each objection and practice it for the sales presentation. Continue reading to  learn common sales objections  and how to overcome them. 

Interpersonal & Rapport Building

Interpersonal skills are subtle yet impactful behaviors that help build rapport with prospects. They’re the key to transforming successful sales presentations into lasting, trusted relationships. As the saying goes, ‘People do business with people they know, like and trust.’ So, of course, you need to build rapport – and quickly.

One of the most effective ways to do this is to use your customer’s name and know how to pronounce it correctly. It helps to foster a sense of connection with them because they feel heard. People also kind of love the sound of their names—it’s a simple yet effective way to engage with them.

However, make sure to use their name naturally in the conversation – otherwise, you’ll come off as indigenous. Other types of interpersonal skills include:

• Communication style flexing:  Different prospects have unique ways in which they prefer to communicate based on their communication style. They typically fall into  one of four communication styles  based on two factors. Understanding the different communication styles and how to handle each individually can drastically improve your relationship and ability to connect with other people.  Furthermore, after fully identifying your prospective executive’s communication style, focus on understanding their decision-making approach. How do you do this? Ask yourself and the prospective executive  these questions . 
• Courtesy:  If good manners cost nothing, courtesy is critical for making prospects feel welcome and comfortable. 
• Understanding the prospect’s viewpoint : This can significantly impact our understanding of their motivations for buying—or not buying.

Engaging with prospects effectively is key to sales success. Doing so will allow you to close more deals and forge stronger business relationships. Building rapport, understanding communication styles, and demonstrating courtesy are just a few interpersonal skills that can significantly impact your interactions with prospects. 

Learn the subtle yet powerful strategies that can transform your sales approach and help you connect with prospects on a deeper level.

Discover the strategies here.

Master the art of closing deals remotely

Selling virtually is not a matter of just doing the same old sales pitch but online. You have to be highly organized and have tightly planned out presentations so you don’t leave your prospect bored and disconnected.

Check out our brand new  Virtual Selling course  to take your remote selling skills to the next level. The course includes 5 checklists, cheat sheets, and guides, and 15+ on-demand virtual selling lessons.

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Presentation skills training for sales, perfect pitch: designing and delivering effective sales presentations, available formats: full-day training course, multi-day training course, course highlights.

This sales presentation skills course will:

• Explain the sales presentation design process.
• Demonstrate how to create an engaging introduction.
• Show participants how to design a “next-step” conclusion.
• Provide participants with platform skills practice and coaching.
• Explore questions that will build relationships and uncover information.

Course Overview

Are your sales presentation skills as sharp as they could be? Do your presentations help or hinder your sales? Do you know? Find out how to plan effective sales presentations during this onsite presentation skills course for salespeople. Participants in this workshop will learn the ins and outs of creating a solid narrative and the difference between a great and gruesome PowerPoint. They will also discover how to use questions to create a sales dialogue and receive coaching throughout the day.

Program Objectives

At this program’s conclusion, participants should be able to:

• Create a sales narrative.
• Ask questions to build rapport, uncover information, and gain trust.
• Craft an engaging introduction and action-oriented conclusion.
• Use PowerPoint to support a message.
• Stay calm when something unexpected happens.

The following outline highlights some of the course’s key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).

Workshop Outline

On deck: crafting a plan.

Although they may look effortless, great sales presentations don’t happen by accident. They are carefully orchestrated affairs. In this opening discussion, we will review the elements of a superior sales pitch.  Next, group members will examine their current practice to identify strengths and gaps.  Following this activity, we will shape the program’s agenda to address any topics of particular concern.

From Appointments to Handshakes: Setting the Stage

Sales presentations don’t start just before someone turns on a projector. The work begins much sooner. This workshop segment looks at meeting preparation: how to set and confirm appointments, when to present business cards, how to kick off the conversation, and more. With these up-front details mastered, participants will find they are more relaxed, focused, and able to deliver information.

Ask Questions: Gaining Information and Trust

Telling is not selling. It’s talking about yourself, your products, and your services. B-O-R-I-N-G! You can’t answer a need if you don’t know what it is, and you can’t know if you don’t ask the right questions. This part of the course focuses on making inquiries that uncover problems, concerns, and desires. During this discussion, participants will develop questions to build rapport, uncover information, and gain trust.

Writing the Script: Getting Thoughts on Paper

A good pitch starts with a good plan. In this part of the workshop, we will discuss scripting interactive presentations. Participants will then have the opportunity to practice using several tools to storyboard their narratives. 

Slide Over: Using Visuals

“He read page after page of bullets. Ugh! I can read. I don’t need someone doing it for me.”  Are people saying something similar about you? If you’re using your slides as a teleprompter or as a substitute for a handout, you’re not getting all you can out of them. PowerPoint can enhance or detract from a sales presentation’s effectiveness. During this part of the program, we will examine how expert presenters use and don’t use PowerPoint. 

Stand and Deliver: Practicing the Pitch

In this seminar segment, we will discuss the importance of starting a presentation with an engaging introduction and ending it with an action-oriented conclusion. The group will then have time to develop and deliver each element. At this point in the program, the facilitator will provide platform skills coaching to each speaker. Participants will also have an opportunity to offer feedback to each other. 

Think Fast: Responding to the Unexpected

The decision-makers don’t show up for the meeting. You’re interrupted before you’re even a quarter of the way through your material. The prospect is confrontational. Sometimes, potential clients throw curve balls. How you handle them can be the difference between sales success or failure. In this final discussion, we will talk about preparing for the unexpected and techniques for appearing calm amidst chaos.

At the conclusion of this program, participants will know how to craft a solid sales presentation and understand PowerPoint’s role in the process. Furthermore, they will know how to use questions effectively and respond calmly to surprises.

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Didn't find what you were looking for, the business training works difference.

When you team with us, you’ll get:

• A partner who will ask questions about your goals and objectives.
• An opportunity to have a tailoring call and to speak with the program facilitator prior to a workshop.
• Interactive facilitation conducted by someone who has a deep understanding of adult learning and the topic at hand.
• A post-training web-based skills check-in meeting if desired.
• People behind the scenes who will work to make our relationship a success.

You won’t get:

• A workshop leader who sells products during class time.
• A talking head with a PowerPoint presentation and not much else.
• Lecture-based training that’s too academic, not practical, and doesn’t connect to life in the workplace.
• The sense that you are a number, a transaction, or a cog in a machine.

Onsite Training Course Reminders

Our instructor-led training courses are available to private groups.  These workshops are not offered in a public seminar format.  Please  contact us  to speak with a facilitator about your needs and bringing training to your organization.

We also travel to Africa, Australia and New Zealand, Asia, Canada, Central America, Continental Europe, the Middle East, and the United Kingdom.

Please contact us about your location.

• For information about pricing, please see our fee schedule .
• For instructor-led webinars, take a look at our  virtual classroom programs .
• For information about self-paced courses available to anyone, visit our online courses catalog .
• For free resources, check out our resources pages .

Questions This Page Answers About Sales Presentation Skills Training

• Our sales presentations are disorganized. Who can help?
• Who offers sales presentations skills training I can bring to my office?
• Where can I find an onsite sale presentation skills course for my team?

“It was a positive experience to have this training, very useful to understanding myself as a provider and patients. Laurie was engaging as a speaker. I learned to approach patient care differently seeing patients as different and not “difficult.” I took away key points and different strategies to use in my interactions with patients, just a matter of finding the time to make adjustments and implement these changes.”

“Business Training Works made this project extremely easy for me. Not only did they customize content for us, but they delivered it well and provided a great train-the-trainer session. It was truly an effortless experience for us!”

“The course has been tremendously helpful to my staff, and I am very grateful for Regina’s knowledge and generosity. She really shared her talents and experience freely, and provided what was needed to reset our team dynamics.”

“Thomas Farley’s facilitation of the storytelling module was very engaging and effective. He started the session telling his own story. He asked participants to share their stories, and he respectfully critiqued them using this technique as a teaching tool.”

“Pamela was a gem! We really enjoyed it. The one main piece of feedback I got was they wanted more time.”

“We also appreciate how well prepared you (Phillip) are, and that the subject matter is addressed in substantive way that has real impact. Your style has that special something that really engages people.”

“Kate was a refreshing start to 2020! Very energetic and captivating the entire session. Moments of reflection, laughter, and engagement made this a great FLAG kickoff to the year!”

“Both sessions went great. They were informative and very interactive and Myla was able to engage the participants throughout the entire presentation. She is a wonderful instructor!”

“Yesterday’s workshop was both thoroughly enjoyable and tremendously beneficial. From all accounts, it was a productive, engaging, and substantive experience from which participants were able to glean significant professional insights and lessons for best practices in their field.”

“I heard a lot of positive feedback and several people approached me about your contact info for following up. I know we had a short amount of time for the training but I know I found it valuable and I think the rest of the group did too.”

“Great performance by Shawn! Shawn Doyle is a great presenter, and teaches you just by presenting himself.”

“A pleasure doing business with Business Training Works on our seminar.”

“Thank you for yet another great presentation. Myla was wonderful and our team really appreciated the opportunity to work with her.”

“Pamela was very engaging. The training was well presented and held the group’s attention. The feedback I got from my staff was that it was useful not only in work but in their personal lives as well.”

“Pamela did a great job of engaging our participants in the training. They all had very positive feedback about the day and Pamela specifically. She was approachable and easy to relate to and was able to illustrate the points in a way that the team understood.”

“Phillip was a great presenter. He kept the class moving forward and kept us all engaged and participating. We all got a lot out of the training and hope to have him back again for follow up.”

“Pamela Sumner is professional, warm, and highly educated. Her style translates to small groups as well as large formal settings. She is definitely an asset to BTW.”

“The course was high-quality, first-class, first-rate, superior, fine, excellent and hence forth.  Charles’ way of teaching was pleasant, exceptional, superb, and commendable. My department will speak well about this course for a while. Thank you so much for the quality of training and attention to detail. We are excited to use the tools created by zombies. However, in all seriousness the course was facio delicias and nuntiisque (fun and informative in Latin). I look forward to using your company in the future.”

“Pamela and Business Training Works put together a wonderful training program for ACERTUS. Pamela was able to create a curriculum that completely met our needs on such a short timeline. I am looking forward to working with them again!”

“I liked that fact that we were kept busy – it never got boring.”

“The workshop was appreciated very much, and you (Stefanie) were indeed a big hit. Thank you for all your support and value you brought this team. I look forward to another opportunity to work with you, you were an absolute delight.”

“I’m usually quiet in group discussions, but I enjoyed this course so much, I participated quite a bit.”

“We did enjoy the class and yes, I am excited to work with you to bring in more. Charles is a great teacher, I would like to have him teach them.”

“I wanted to reach out to you regarding Phillip and what wonderful experience it was for our teams to have him as our facilitator for the team building and cross-cultural communication course last Friday. He’s a very talented and engaging trainer, and he was able to get even our toughest employees to participate. Everyone really liked Phillip and enjoyed the course.”

“We cannot thank Stefanie enough for the fabulous presentation she delivered to our reception staff and directors of housing. We had plenty of great feedback from fellow colleagues regarding the presentation, and we’ve already had individuals implementing information they learned from the presentation. We sincerely appreciated all of Stefanie’s hard work delivering a quality presentation to a diverse group of individuals.”

“Pamela was amazing and extremely personable. She made the groups feel very comfortable during the training.”

“I just wanted to send out an email to express our appreciation for the service that Greg provided. He was a very motivated and inspirational speaker. We really, and I seriously mean this, enjoyed him. We are going to adapt some of our training procedures to fit his suggestions.”

“Greg Jones was a DYNAMITE presenter! He was fun, knowledgeable, and engaging and had our large group of 50+ people laughing and participating right up until the 5:00 PM end time. I am always impressed when a facilitator can keep a group engaged and involved WITHOUT using PPT and Greg did just that with his handouts, flip charting, storytelling and mixing up activities at table groups, teams, and with partners. We would love to have him back!”

“WOW – where do I begin!? Working with you both has been an outstanding experience throughout the entire process. Your flexibility from first contact was very valuable – we appreciate your willingness to participate in multiple teleconferences to align with KMG.

Your ability to link KMG’s message and philosophies to the lessons is what set you apart from your competitors.

Kate’s energy and willingness to meet as many of the attendees as possible and her ability to quickly build a rapport with folks established credibility and a safe environment. Everyone valued the ‘informalness’ of the key note.

The Tuesday workshop was phenomenal! I saw people taking notes that I never would have imagined would be engaged.

Fantastic result overall – thank you so very much!”

“Stefanie is knowledgeable, credible, fun and engaging as a facilitator.”

“I have been in several training sessions, and I have to say this has been the best one. We were all engaged in the topics. Regina’s materials were relevant to our jobs. She started on time, and the time flew by.”

“Board presentation went well. ”Excellent” according to our chairman. Thanks for your training.”

“Greg was awesome! Very informative and interactive. He got rave reviews from the participants.”

“Pamela is awesome. She has that perfect blend of knowledge, credibility, and personal skills to deliver very effective training across a wide variance of personalities.”

“Eduardo was an excellent facilitator. I took so much with me to apply to my job responsibilities that will enhance my thinking as I resolve difficult callers and issues. Eduardo was very interactive with the group and had excellent ideas to promote thinking and participation. He is the greatest facilitator I have ever worked with!”

“Phillip, you are the best! Loved every minute and the fun interactive aspect of our workshop exceeded my expectation. Looking forward to the LA workshop next month.”

“The team was quite impressed with your materials and more importantly delivery style. I feel like we all took something positive away from the course which is all I can ever ask for.”

“I wasn’t sure what to expect and found it to be awesome. I am in business development and while I consider myself to be somewhat refined/savvy, I walked away with so many things to up my game while with clients and the number one lesson and tie back point is that it is 100% about making the client feel comfortable and special. What we do, how we act, how we present ourselves all feeds into that and our ultimate success as sales professionals.”

“I would like to say that yesterday was simply amazing. Our team is very happy with the training and the content that was presented. Thomas was exactly who we needed to address our etiquette training needs. Our team was receptive and the activities were fun and engaging. I would definitely recommend Thomas to anyone looking to enhance their team with etiquette training.”

“Shawn was an excellent facilitator. After our class he took the time to look over the questions we use during our interview and provided positive feedback. I highly recommend Shawn and this course, ‘How to Interview and Hire Well’.”

“In each of the sessions that ZMC has hired Business Training Works, I have learned something new — even with the same topic. This is the 10th session we have scheduled, and we always ask for Shawn.”

“Stefanie was upbeat, engaging, and relatable. She even kept the momentum going through an unexpected room change towards the end of our session. My colleagues cannot stop commenting how amazing the training was, and we are energized to put our new skills to work. Rave reviews all around!”

“We had an amazing day today! Everyone I spoke to during the day today said they were really enjoying the session (as did I). Charlie did a fantastic job. Thank you both for a great experience!”

“It was a pleasure to work with Charlie last week. He was fantastic, and I have received great responses from the participants about the training!”

“Thank you Kate, Chris, and Kathy! It was a pleasure working with you, and thank you for providing some valuable insights for our SES!”

“Phillip was engaging and professional. I had many people who were in the session tell me that they enjoyed it.”

“Laurie, as always, was AMAZING!”

“Thank you again for working with us last week. As always, the team loved the session, and I’ve been hearing great feedback. The change in the leadership team’s behavior, even since just last week, is noticeable. The executive team and I have literally had people coming up to us all week talking about how excited they are for the future, how they believe in where we are headed, and thanking us for what’s being done. As a business leader, this time period is truly a career highlight for me. I can’t thank you enough.”

“I LOVED Kate. She was an incredible speaker and her ability to educate is a show stopper. Learning about my own communication style was invaluable and I truly believe that I am going to use this information for the rest of my professional career.”

“Laurie McIntosh brings her personal experience into the training which was invaluable.”

“Everyone really enjoyed it and came away with tools to help them be a stronger leader! Thank you, Greg!”

“Myla was very professional and brought subject matter expertise to the training. My team really respected her and had nothing but positive things to say about her.”

“The training was amazing! Everyone was enthusiastic and we learned so much. They’re already asking when you’re coming back. You are a true gem!!”

“Our customer service manager of 21 years stated that this training was the best and the most relevant class she attended in her career.”

“Kate rhymes with great, and that’s what she was.  This was a great class and Kate was the best. We recommend her every time. I took this class years ago with her and she makes the information stick.”

“As I sit here listening to Laurie, I am thinking that we couldn’t have asked for a better facilitator!!! Wanted to say a quick thank you for your exceptional “customer service” in dealing with us.”

SALES PRESENTATION SKILLS TRAINING COURSE . CLASS . WORKSHOP . SEMINAR . PROGRAM

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Sales Training Program Presentation Template

Number of slides: 10

The Sales department plays a big role in the company’s success as it is responsible for growing revenue and increasing profits. For that reason, every sales representative should manage a set of skills and techniques to effectively convey a product’s value to end customers and close deals. Do you provide sales training for businesses? Showcase your sales training program in this creative presentation template and let companies know how you can boost their sales team’s abilities in order to meet the business goals.

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Free Sales Training Program Presentation Template

Sales training roadmap slide.

Give your potential client an overview of how your sales training program is structured. Use the roadmap slide to show each step and be sure your content answers questions such as how do you measure the initial skills of every employee? What kind of coaching do you provide as part of the program? what are the lessons in each step? 

Sales Training Objectives Slide

Go one step further and mention not only the new skills a sales team will have once the training program finished, provide information on how they will stand out from the competitors that don’t own said abilities. Based on your previous training programs, what’s the new profile of a sales representative after taking your lessons?

Sales Training Figures

Companies love numbers! The Sales Training Presentation Template comes with an area chart and clustered columns so your potential clients can clearly see the value your services will add to the business.

A winning sales training presentation

Every company knows that a well-trained sales team is worth the investment as they effectively convert prospects into sales. Prepare a winning sales training presentation with this creative template.

Social selling

Nowadays, a sales department should also be able to build relationships with potential clients in the digital world. Don’t forget to include social selling techniques in your sales training program.

What makes a great salesperson?

High-performing sales people possess great interpersonal skills which help them to identify the customer’s needs and offer the best solutions through their products or services

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9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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Free Sales Training Presentations for PowerPoint

We've selected the best sales training presentations that can help equip your team with the necessary knowledge, skills, and techniques they need to achieve greater success in their sales career. Turn them into free mobile microlearning courses so it's more engaging for your teams!

Transform your sales training PowerPoint presentations!

Converting your sales training PowerPoint presentations to microlearning courses through the AI Doc Transformer (coming soon) will allow your team to focus only on key information, effectively boosting engagement and knowledge retention.

These courses can be shared right away, but can also be edited and tailored according to your expertise or specific standards.

Convert your free sales training presentation for PowerPoint today!

Sales training microlearning courses, make your sales training from powerpoint presentations more engaging by converting them to mobile-friendly microlessons.

If you have existing sales training PowerPoint presentations, you can easily transform them into engaging courses with our AI Doc Transformer (coming soon). After transforming your PPT slides into interactive microlessons, you can review them and have the option to select between different slide templates so you can further customize their layout.

SC Training (formerly EdApp) also offers an editable course library that gives you access to free sales training courses like Sales Professionals’ Guide to Time Management and The Language of Sales.

These courses are designed to empower your sales reps with the essential skills and knowledge needed to seal the deal. They'll learn how to efficiently manage their time, establish meaningful communication, and build long-lasting relationships with customers.

Sales training PowerPoint files

Fundamentals Of Selling

Selling Is Just One Of Many Marketing Components; Personal Selling Includes Intrinsic Reward Of Knowing You've Skillfully Delivered A Sales Presentation

Sales Training Powerpoint Presentation Slides

This presentation includes a comprehensive overview of sales training, featuring impressive visuals, icons, graphs, and templates.

Free Sales Training PowerPoint Template

Use this presentation as a template to your sales training. It includes slides that you can use to discuss your company history, sales process, pricing table, and more.

Try SC Training (formerly EdApp) for free.

Sales Presentation Skills Training & Coaching

Deals are won and lost during your sales presentation..

Every salesperson must be able to deliver winning sales presentations . It all starts with the three D’s – Discover – Develop – Deliver.

D iscover the pain points of your prospect.

D evelop your presentation until it is absolutely perfect. Practice it until you could give it without a PowerPoint.

D eliver with passion and great stories of how other customers are benefiting from your products or services. Even in business, people buy on emotion and then justify their purchase with data.

Discover the pain points of your prospect.

DISCOVER – DEVELOP – DELIVER

Develop your presentation until it is absolutely perfect. Practice it until you could give it without a PowerPoint.

Deliver with passion and great stories of how other customers are benefiting from your products or services.

Your sales presentation is the best opportunity to convince your prospect to move forward with your solution. Creating a compelling sales pitch helps prospects understand not only why they should buy but why they should buy now! A good sales presentation should get your customers thinking, asking questions, and eventually, acting.

The Sales Coaching Institutes Sales Presentation Skills Training Program helps sales professionals discover, develop, and deliver consultative, customer-focused presentations that dynamically engage the customer.

By following the rule of the three D’s, you will learn how to give a sales pitch that is professional and persuasive . Your sales pitch will prompt the other party to ask questions and engage you in conversation. As the other party engages you in conversation, you are able to adjust your pitch, answers questions, and resolve objections. The Sales Coaching Institute teaches participants how to give a well-rounded, interactive sales pitch while motivating your customer to agree on moving forward.

Related Reading: How to Give an Effective Sales Presentation

You might also like —

Free executive white paper, outcomes of the sales presentation skills training program.

The benefits we can provide for you are:

— Reduced Nervousness

— Enhanced Delivery

— Increased Persuasiveness

— Meet Customer Needs Quicker

— Resolve Customer Objections Faster

— Increased Effectiveness of Sales Presentations

— Refined Physical Delivery Skills

— Refined Verbal/Written Delivery Skills (presentation strategy,

 differentiation, and positioning)

— More Actively Involve Customers

— Improved Sales Presentation Preparation Techniques

— Improved Emotional IQ

The Sales Coaching Institutes Sales Presentation Skills Training Program can provide intensive feedback as a part of the learning process. By providing intensive feedback in a timely manner, participants can learn faster.

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Top 10 Sales Training presentation templates

Having a Sales Training template is crucial for businesses looking to streamline their sales process and ensure consistency in training new team members. These templates are typically used by sales managers, trainers, and team leads who are responsible for onboarding and educating new sales representatives. Utilizing a presentation template, like the examples provided, simplifies the process by offering a visually appealing and easy-to-follow format, allowing trainers to focus on delivering the content effectively and efficiently.

What makes a good Sales Training?

• Clear objectives: Define the goals of the training session, such as improving sales techniques, mastering product knowledge, or enhancing communication skills. This helps set expectations and keeps the presentation focused.
• Engaging design: Use visually appealing graphics, images, and colors to maintain the interest of the trainees and enhance their understanding of the content.
• Interactive elements: Incorporate activities, quizzes, and discussions to encourage participation and facilitate better retention of the material.
• Real-world examples: Include case studies and success stories to demonstrate the practical application of the concepts being taught and inspire trainees to apply them in their own sales efforts.
• Measurable outcomes: Establish key performance indicators (KPIs) to track the progress and success of the training program, allowing for adjustments and improvements as needed.

1. Tome's Sales Training Template

Tome's Sales Training Template is ideal for structuring an effective sales training program, offering a customizable layout to fit various training needs.

• Slides: Designed to support comprehensive sales training curricula.
• Format: This template is available online via Tome app, accessible for export in PDF or Microsoft PowerPoint format.
• Pricing: Free to use on Tome.app.

2. Sales Strategy and Digital Marketing Presentation Template

The Sales Strategy and Digital Marketing Presentation Template is perfect for integrating sales strategies with digital marketing insights, useful for training sessions focusing on modern sales techniques.

• Slides: Features engaging designs and comprehensive marketing analysis tools.
• Format: Available in Google Slides and PowerPoint formats.
• Pricing: Specific pricing information is not publicly available. Users may access this template for free on Slidesgo.

3. Negotiation Strategy Canvas PowerPoint Template

The Negotiation Strategy Canvas PowerPoint Template is designed for detailed negotiation training, ideal for workshops aiming to enhance negotiation skills.

• Slides: Provides a structured canvas to explore negotiation strategies.
• Format: Compatible with PowerPoint.
• Pricing: Specific pricing information is not publicly available. Users may obtain the template through a subscription at SlideModel.

4. Training Infographics Template

Training Infographics Template offers dynamic visual aids for educational sessions, making it great for sales training that requires data visualization and process explanation.

• Slides: Contains infographics suitable for training materials.
• Format: Available in Google Slides format.
• Pricing: Free to download, enhancing accessibility for trainers.

5. BANT Sales Process PowerPoint Template

The BANT Sales Process PowerPoint Template is focused on the BANT framework, best used in sales training sessions where lead qualification is a key topic.

• Slides: Tailored for explaining the BANT methodology in sales.
• Format: Available in PowerPoint format.
• Pricing: Specific pricing details are not publicly available. Users may buy the template at SlideModel.

6. Training Plan Project Proposal Template

The Training Plan Project Proposal Template is excellent for developing comprehensive training plans, particularly suited for project-based training initiatives.

• Slides: Well-structured slides for detailed training proposals.
• Pricing: Free to download, making it accessible for training coordinators.

7. Sales Action Plan PowerPoint Template

The Sales Action Plan PowerPoint Template is ideal for outlining detailed sales strategies and actions, perfect for sales training aimed at improving tactical planning skills.

• Slides: Focused on strategic sales planning and execution.
• Pricing: Specific pricing information is not publicly available. Users may access the template via a subscription at SlideModel.

8. Creative Sales Strategy Template

Creative Sales Strategy Template is designed for dynamic sales strategy presentations, best used in sessions that combine creativity with strategic sales planning.

• Slides: Features vibrant and innovative design elements.
• Pricing: Free to use, enhancing the strategy planning experience

9. Push vs Pull Train Metaphor Shapes Template

The Push vs Pull Train Metaphor Shapes Template provides an innovative way to illustrate supply chain concepts, making it suitable for sales training related to logistics and supply chain management.

• Slides: Utilizes train metaphors to explain push and pull strategies.
• Pricing: Specific pricing information is not publicly available. Users may buy the template at SlideModel.

10. Sales Playbook PowerPoint Template

Sales Playbook PowerPoint Template is a comprehensive guide for sales teams, best for training sessions focused on aligning sales strategies with organizational goals.

• Slides: Detailed layout for a complete sales playbook.

Create the best Sales Training presentations with Tome!

As a sales professional, you understand the importance of polished and engaging presentations. That's where we come in. At Tome , we're dedicated to helping you create top-notch sales training presentation templates with the assistance of AI. Our platform enables you to articulate ideas faster, improve the quality of your work, and add structure and polish to your presentations and documents. Plus, with our wide range of integrations, you can embed interactive elements from platforms like Figma, Spline, Twitter, YouTube, Framer, and Miro to make your presentations even more engaging.

Our tool is designed to look great on any screen, with mobile-responsive layouts, easy sharing options, and immersive presentation modes. And with specific mention of a "Sales Pitch" template, you can be sure that we have your sales training needs covered. So why wait? Experience the benefits of Tome for yourself and sign up for free to start shaping your ideas into compelling sales training presentations.

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Flirtify is an AI-powered tool designed to generate pickup lines based on user-provided information about a person they're interested in.

How to Create Sales Training Videos + 8 Examples

Senior Marketing Manager at Loom

Sales training videos might be one of the last items on your to-do list, but they can push your team’s efficiency and performance forward. Only 74% of sellers achieve 70% or less of their sales quota , but imagine what those numbers might look like if your team was equipped with the latest and greatest sales techniques.

Of course, knowing the benefits of sales training videos is one thing, creating them is another. Where do you start when your to-do list is already swamped with sales calls, spreadsheet analysis, and playbook updates? And how do you create sales training that your team actually engages with and doesn’t distract them from client-focused work? Finally, how do you check all these boxes and create training videos without breaking your budget?

Learn how to create, share, and update sales training content that helps your team hit higher numbers, and how to use tools like Loom’s screen recorder to create a scalable sales training library.

How sales training videos can help your team reach their potential

A library of sales training videos is the foundation for a successful sales training and coaching program, and here’s why: 

Scalable, accessible learning: Sales representatives can access videos for asynchronous training that works with their schedules. You spend less time managing tedious training content updates, and your team can benefit from the most recent, high-quality information that boosts teamwide sales success.

Shareable: Training videos are an easy way to promote sales and marketing team alignment —two teams that work better together and that 14% of high-performing salespeople are likely to describe as “strongly aligned.”

Visually engaging: It’s not surprising that 44% of people prefer to learn via short videos instead of ebooks and manuals (16%) or presentations and webinars (5%). After all, video is an engaging format that makes complex and abstract concepts easier to understand.

Bite-size: Short videos can deliver bite-size learnings that serve as a quick refresher, and your sales reps can access them between meetings and sales calls. Microlearning modules are also ideal for making more complex information easier to digest.

Personalized: You can create training videos for specific industries, scenarios, and even clients. Additionally, peers can create informal screen recordings using tools like Loom to share new learnings and strategies.

Cost-effective: Once you’ve created them, your sales training videos can be rewatched at any time. This makes them a cost-effective solution compared to recurring in-person training or webinars.

Usable for multiple scenarios: The power of video training doesn’t end with sales topics. Use video recordings to onboard employees during new hire orientation , as a team communication tool for delivering client updates, or to simply say “Hello!” and foster strong bonds between teammates. Put your sales team in the driver’s seat, where they can use video messaging to deliver engaging sales presentations.

Boosts retention: Ongoing training and development opportunities can improve employee retention on your sales team and company-wide. The Society for Human Resources Management (SHRM) found that, when career fulfillment—including opportunities for career growth—is high, employees are 12 times more likely to rate their workplace culture as good or excellent . And when employees view workplace culture as good or excellent, they’re 83% less likely to actively look for a new job.

Along with these benefits, training videos can adapt to your sales team’s needs to create effective, engaging learning experiences.

5 effective ways to use sales training videos

Sales training videos can also show your sales reps how to use tools like Loom to engage prospects

Part of what makes video training content so versatile is that it doesn’t all have to look the same. Here are some different types of sales training videos you can use to educate and empower your team:

1. Product knowledge videos

This training content shares detailed information about your company’s products and services, helping business development representatives hone in on the features and benefits to highlight in their next sales pitch.

2. Sales technique videos

Visual training content is excellent for demonstrating core selling skills like prospecting, closing, negotiation, and handling objections. Better yet, creating your own training videos lets you pick and choose which techniques to teach, aligning training with your company’s sales process.

3. Real-life scenario walkthroughs

Videos are a helpful way to share all the context of real-life sales situations so sales reps can learn how to replace traditional prospecting with social selling or follow up to boost response rates.

4. New technology and trends training

New tech, including AI, is shaking up every industry, sales included. A 2024 survey by RAIN Group found that 50% of sales leaders and sales reps find it difficult to keep up with AI advancements —and 85% haven’t had any sales-specific AI training. 

Video training can help your sales reps stay ahead of the curve when it comes to trends like social media sales methodologies and new sales prospecting tools.

5. Onboarding videos

Did you know that we forget up to 90% of new information within a week ? This is based on the Ebbinghaus Forgetting Curve concept, but you can improve retention during critical times, like new employee onboarding, with just-in-time training that creates engaging, interactive experiences through video.

How to create the best sales training videos for your team

Start building your sales training program by creating engaging videos with these best practices:

Keep videos short and focused

It’s recommended that microlearning videos take learners five to 10 minutes to view , making it essential for them to focus on a single topic or skill.

This not only keeps viewers’ attention, but it makes it easier for them to retain the knowledge and reference it later. Microlearning also fits into their busy schedules, so they still have time for sales prospecting and admin tasks.  

Include real-life examples

Using real-world scenarios and even sharing peer experiences helps sales reps connect the dots between the skills they’re learning and how to apply them in their day-to-day work. In other words, video demonstrations help sales professionals understand what “good” techniques look like in every stage of your sales pipeline .

Some ways you can incorporate real-life examples in your video training include:

Case studies

Sales call recordings

Role-playing

Peer demonstrations and sales tips

These real-life examples also help bridge the gap between theory and practice so your sales reps understand how to apply their new knowledge.

Encourage active learning

Ditch the yawn-inspiring training modules where instructors talk at the camera and adopt active learning techniques instead. Active learning engages trainees and improves retention by allowing them to learn by doing. 

Some ways you can incorporate active learning in your sales training include:

Knowledge checks and quizzes

Learning management systems (LMS) that offer gamification with badges, point systems, and leaderboards

Group learning experiences, including role-playing, discussions, and shadowing

Enterprise sales software that offers AI-powered feedback on sales calls

Additionally, sales leaders can check in with their team after training to assess understanding and answer any outstanding questions.

Include visual variety

Varying the visual styles in your training videos maintains attention and improves engagement. For example, you might interview a high-performing sales rep about their account-based sales techniques. Or you could use a whiteboard video to demonstrate effective versus ineffective sales strategies.

Certain styles, like animations, may also make it easier to convey abstract concepts that would otherwise be difficult to explain.

Make videos accessible to all

Ensure your entire sales team has equal access to training by creating high-quality sales training videos with these tips:

Set up your surroundings to get the best audio and lighting for video : Remove distractions, use natural light to illuminate your face, and record with software that reduces or removes background noise.

Choose the right narrator: Select someone who clearly enunciates and speaks in an engaging, friendly tone to narrate your sales videos. If you’ve got the tone and enunciation down pat but find your training videos are full of filler words and pauses, software like Loom AI can automatically clean up your audio.

Turn on closed captions: Captions help viewers understand quiet dialogue and accents—especially viewers with auditory processing difficulties. Help everyone follow along by turning on closed captions.

Add transcripts: Similar to closed captions, transcripts can help viewers understand the messaging included in your training videos.

Video creation tools often include annotations and features like highlighted mouse clicks that can further enhance your training’s accessibility.

Use videos to enhance a broader sales coaching program

Sales coaching can incorporate video training, but at the end of the day, one-on-one coaching sessions are necessary to create a sales culture that empowers your team. Cultures that focus on seller empowerment are 2.8 times more likely to see improved sales performance , according to Gartner.

If your sales team works remotely, coaching is still essential but likely looks different. Combined with training videos, job shadowing can provide new salespeople with coaching opportunities as they learn alongside more seasoned sellers.

Videos aren’t just for training: Find out how Qwilr increased sales by adding videos to customer emails.

Avoid these sales training video pitfalls

Maintain a high bar for quality and create effective sales videos by avoiding these common pitfalls:

Don’t overwhelm: Avoid cramming too much information into one video. If you need to cover numerous key points, consider creating a video series instead.

Don’t ignore mobile learners: In 2023, 96% of people worldwide used their cell phone to access online content , making mobile phones the tool of choice for accessing information. Ensure your sales reps can easily access training content on their phones by optimizing your videos for mobile viewing or using a video creation tool that automatically optimizes your videos for mobile, like Loom.

Don’t skip content updates: Regularly review and update your training content to reflect current industry and market trends, company product and service information, and sales team processes.

Be sure to archive any outdated content, as well, to avoid teammates accidentally accessing old videos.

Where to share and store sales training videos for easy access

If you don’t already have an established training library, it’s time to create one. Here are some options for creating an easily accessible collection of sales training content:

Cloud storage services: Use services like Google Drive, Dropbox, or OneDrive to store and share videos and documents.

Dedicated video platforms: Video creation tools like Loom often include hosting services. For example, the Loom Library automatically saves videos you create and lets you organize them into folders, set sharing permissions, and download or archive them.

YouTube: Uploading your videos to a private, unlisted YouTube channel is another alternative.

LMS: If your company uses an LMS, you can embed or link to your videos in training content.

Embed your Loom training videos in your sales CRM: You can easily embed Loom videos in Zendesk for easily accessible training.

How often should you update sales training videos?

Here’s how to find a balance between keeping your sales training content current and avoiding unnecessary updates that take time away from coaching and closing deals. 

Regularly review content: Assess your training content at least quarterly to clear outdated videos, flag content that needs an update, and note any gaps.

Refresh every 1 to 3 years: Updating your content annually keeps it relevant by refreshing graphics and audio, and replacing references to dated real-life examples, client stories, and sales video software . Evergreen content, like training for foundational sales skills, can be refreshed every two to three years.

Pair training refreshes with company updates: If you’re reworking your sales playbooks, scripts, or even company products and services, take a look at your content and update it as necessary.

Refresh based on data: Keep tabs on engagement data like video completion rates and update videos with declining engagement. Sales team performance data can also indicate when training content needs an update to re-engage employees.

It’s also helpful to gather input from your team about which video training is most effective and whether they have any content suggestions.

Unlock the full potential of your sales team with Loom videos

Creating engaging sales training videos is worth the effort. Using video creation and editing tools like Loom can streamline your process without requiring specialty production skills or breaking the bank.

Loom’s easy-to-use webcam and screen recorder captures the full context of your screen along with nonverbal expressions, making it the perfect sales coaching and training tool. Features like Loom AI help you create a comprehensive and high-quality training library by generating video titles, chapters, and summaries, removing filler words and awkward silences, and even turning your videos into standard operating procedure documents.

Along with creating engaging sales training, Loom helps sales teams increase outreach, onboard new clients, and close deals. Find out how your sales team can use Loom for lead generation, scalable personalized product demos, and inspire prospects to take action with embedded CTA buttons.

Aug 6, 2024

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Jeong Lee works in Marketing at Loom.

THE BEST Voronezh Shopping Malls

Shopping malls in voronezh.

• Gift & Specialty Shops
• Art Galleries
• Shopping Malls
• Department Stores
• Farmers Markets
• 4.0 of 5 bubbles & up
• Good for a Rainy Day
• Good for Kids
• Good for Big Groups
• Adventurous
• Budget-friendly
• Hidden Gems
• Good for Couples
• Honeymoon spot
• Good for Adrenaline Seekers
• Things to do ranked using Tripadvisor data including reviews, ratings, number of page views, and user location.

1. Central Market

2. Business Center Chizhov Gallery

Foundation and name

17th to 19th centuries, 20th century, 21st century, administrative and municipal status, city divisions, demographics, construction, clusters of voronezh, urban layout, transportation, education and culture, notable people, sister cities, further reading and cultural references, external links.

The first chronicle references to the word "Voronezh" are dated 1177, when the Ryazan prince Yaropolk, having lost the battle, fled "to Voronozh" and there was moving "from town to town". Modern data of archeology and history interpret Voronezh as a geographical region, which included the Voronezh river (tributary of the Don ) and a number of settlements. In the lower reaches of the river, a unique Slavic town-planning complex of the 8th – early 11th century was discovered, which covered the territory of the present city of Voronezh and its environs (about 42   km long, about 13 forts and many unfortified villages). By the 12th – 13th centuries, most of the old towns were desolate, but new settlements appeared upstream, closer to Ryazan . [14] [15] [16] [17]

For many years, the hypothesis of the Soviet historian Vladimir Zagorovsky dominated: he produced the toponym "Voronezh" from the hypothetical Slavic personal name Voroneg . This man allegedly gave the name of a small town in the Chernigov Principality (now the village of Voronizh in Ukraine [18] ). Later, in the 11th or 12th century, the settlers were able to "transfer" this name to the Don region, where they named the second city Voronezh, and the river got its name from the city. [19] [20] However, now many researchers criticize the hypothesis, since in reality neither the name of Voroneg nor the second city was revealed, and usually the names of Russian cities repeated the names of the rivers, but not vice versa.

The linguistic comparative analysis of the name "Voronezh" was carried out by the Khovansky Foundation in 2009. There is an indication of the place names of many countries in Eurasia, which may partly be not only similar in sound, but also united by common Indo-European languages: Varanasi , Varna , Verona , Brno , etc. [21]

A comprehensive scientific analysis was conducted in 2015–2016 by the historian Pavel Popov. His conclusion: "Voronezh" is a probable Slavic macrotoponym associated with outstanding signs of nature, has a root voron- (from the proto-Slavic vorn ) in the meaning of "black, dark" and the suffix -ezh (-azh, -ozh ). It was not “transferred” and in the 8th - 9th centuries it marked a vast territory covered with black forests (oak forests) - from the mouth of the Voronezh river to the Voronozhsky annalistic forests in the middle and upper reaches of the river, and in the west to the Don (many forests were cut down). The historian believes that the main "city" of the early town-planning complex could repeat the name of the region – Voronezh. Now the hillfort is located in the administrative part of the modern city, in the Voronezh upland oak forest. This is one of Europe's largest ancient Slavic hillforts, the area of which – more than 9 hectares – 13 times the area of the main settlement in Kyiv before the baptism of Rus. [17] [22]

In it is assumed that the word "Voronezh" means bluing - a technique to increase the corrosion resistance of iron products. This explanation fits well with the proximity to the ancient city of Voronezh of a large iron deposit and the city of Stary Oskol. As well as the name of Voroneț Monastery known for its blue shade.

Folk etymology claims the name comes from combining the Russian words for raven ( ворон ) and hedgehog ( еж ) into Воронеж . According to this explanation two Slavic tribes named after the animals used this combination to name the river which later in turn provided the name for a settlement. There is not believed to be any scientific support for this explanation.

In the 16th century, the Middle Don basin, including the Voronezh river, was gradually conquered by Muscovy from the Nogai Horde (a successor state of the Golden Horde ), and the current city of Voronezh was established in 1585 by Feodor   I as a fort protecting the Muravsky Trail trade route against the slave raids of the Nogai and Crimean Tatars . The city was named after the river. [2]

In the 17th century, Voronezh gradually evolved into a sizable town. Weronecz is shown on the Worona river in Resania in Joan Blaeu 's map of 1645. [23] Peter the Great built a dockyard in Voronezh where the Azov Flotilla was constructed for the Azov campaigns in 1695 and 1696. This fleet, the first ever built in Russia, included the first Russian ship of the line , Goto Predestinatsia . The Orthodox diocese of Voronezh was instituted in 1682 and its first bishop, Mitrofan of Voronezh , was later proclaimed the town's patron saint.

Owing to the Voronezh Admiralty Wharf, for a short time, Voronezh became the largest city of South Russia and the economic center of a large and fertile region. In 1711, it was made the seat of the Azov Governorate , which eventually morphed into the Voronezh Governorate .

In the 19th century, Voronezh was a center of the Central Black Earth Region . Manufacturing industry (mills, tallow-melting, butter-making, soap, leather, and other works) as well as bread, cattle, suet , and the hair trade developed in the town. A railway connected Voronezh with Moscow in 1868 and Rostov-on-Don in 1871.

World War II

During World War II , Voronezh was the scene of fierce fighting between Soviet and combined Axis troops. The Germans used it as a staging area for their attack on Stalingrad , and made it a key crossing point on the Don River. In June 1941, two BM-13 (Fighting machine #13 Katyusha ) artillery installations were built at the Voronezh excavator factory. In July, the construction of Katyushas was rationalized so that their manufacture became easier and the time of volley repetition was shortened from five minutes to fifteen seconds. More than 300 BM-13 units manufactured in Voronezh were used in a counterattack near Moscow in December 1941. In October   22, 1941, the advance of the German troops prompted the establishment of a defense committee in the city. On November   7, 1941, there was a troop parade, devoted to the anniversary of the October Revolution . Only three such parades were organized that year: in Moscow, Kuybyshev , and Voronezh. In late June 1942, the city was attacked by German and Hungarian forces. In response, Soviet forces formed the Voronezh Front . By July   6, the German army occupied the western river-bank suburbs before being subjected to a fierce Soviet counter-attack. By July   24 the frontline had stabilised along the Voronezh River as the German forces continued southeast into the Great Bend of the Don. The attack on Voronezh represented the first phase of the German Army's 1942 campaign in the Soviet Union, codenamed Case Blue .

Until January   25, 1943, parts of the Second German Army and the Second Hungarian Army occupied the western part of Voronezh. During Operation Little Saturn , the Ostrogozhsk–Rossosh Offensive , and the Voronezhsko-Kastornenskoy Offensive, the Voronezh Front exacted heavy casualties on Axis forces. On January   25, 1943, Voronezh was liberated after ten days of combat . During the war the city was almost completely ruined, with 92% of all buildings destroyed.

By 1950, Voronezh had been rebuilt. Most buildings and historical monuments were repaired. It was also the location of a prestigious Suvorov Military School , a boarding school for young boys who were considered to be prospective military officers, many of whom had been orphaned by war. [24]

In 1950–1960, new factories were established: a tire factory, a machine-tool factory, a factory of heavy mechanical pressing, and others. In 1968, Serial production of the Tupolev Tu-144 supersonic plane was established at the Voronezh Aviation factory. In October 1977, the first Soviet domestic wide-body plane, Ilyushin Il-86 , was built there.

In 1989, TASS published details of an alleged UFO landing in the city's park and purported encounters with extraterrestrial beings reported by a number of children. A Russian scientist that was cited in initial TASS reports later told the Associated Press that he was misquoted, cautioning, "Don't believe all you hear from TASS," and "We never gave them part of what they published", [25] and a TASS correspondent admitted the possibility that some "make-believe" had been added to the TASS story, saying, "I think there is a certain portion of truth, but it is not excluded that there is also fantasizing". [26] [27]

From 10 to 17 September 2011, Voronezh celebrated its 425th anniversary. The anniversary of the city was given the status of a federal scale celebration that helped attract large investments from the federal and regional budgets for development. [28]

On December   17, 2012, Voronezh became the fifteenth city in Russia with a population of over one million people. [29]

Today Voronezh is the economic, industrial, cultural, and scientific center of the Central Black Earth Region . As part of the annual tradition in the Russian city of Voronezh, every winter the main city square is thematically drawn around a classic literature. In 2020, the city was decorated using the motifs from Pyotr Ilyich Tchaikovsky 's The Nutcracker . In the year of 2021, the architects drew inspiration from Hans Christian Andersen 's fairy tale The Snow Queen as well as the animation classic The Snow Queen from the Soviet Union. The fairy tale replica city will feature the houses of Kai and Gerda, the palace of the snow queen, an ice rink, and illumination. [30] [31]

In June 2023, during the Wagner Group rebellion , forces of the Wagner Group claimed to have taken control of military facilities in the city. Later they were confirmed to have taken the city itself. [32] [33] [34]

Voronezh is the administrative center of the oblast . [1] Within the framework of administrative divisions , it is incorporated as Voronezh Urban Okrug —an administrative unit with the status equal to that of the districts . [1] As a municipal division , this administrative unit also has urban okrug status. [7]

The city is divided into six administrative districts :

• Zheleznodorozhny (183,17   km²)
• Tsentralny (63,96   km²)
• Kominternovsky (47,41   km²)
• Leninsky (18,53   km²)
• Sovetsky (156,6   km²)
• Levoberezhny (123,89   km²)

At the time of the official 2021 Census, the ethnic makeup of the city's population whose ethnicity was known (960,357) was: [35]

The leading sectors of the urban economy in the 20th century were mechanical engineering , metalworking , the electronics industry and the food industry .

In the city are such companies as:

• Voronezh Aircraft Production Association (where, amongst other types, the Tupolev Tu-144 was built)

• Voronezhselmash (agricultural engineering)
• Sozvezdie [36] (headquarter, JSC Concern “Sozvezdie”, in 1958 the world's first created mobile telephony and wireless telephone Altai
• Verofarm (pharmaceutics, owner Abbott Laboratories ),
• Voronezh Mechanical Plant [37] (production of missile and aircraft engines, oil and gas equipment)
• Mining Machinery Holding - RUDGORMASH [38] (production of drilling, mineral processing and mining equipment)
• VNiiPM Research Institute of Semiconductor Engineering [39] (equipment for plasma-chemical processes, technical-chemical equipment for liquid operations, water treatment equipment)
• KBKhA Chemical Automatics Design Bureau with notable products:. [40]
• Pirelli Voronezh. [41]

On the territory of the city district government Maslovka Voronezh region with the support of the Investment Fund of Russia, is implementing a project to create an industrial park, "Maslowski", to accommodate more than 100 new businesses, including the transformer factory of Siemens. On September 7, 2011 in Voronezh there opened a Global network operation center of Nokia Siemens Networks, which was the fifth in the world and the first in Russia.

In 2014, 926,000 square meters of housing was delivered. [42]

In clusters of tax incentives and different preferences, the full support of the authorities. A cluster of Oil and Gas Equipment, Radio-electronic cluster, Furniture cluster, IT cluster, Cluster aircraft, Cluster Electromechanics, Transport and logistics cluster, Cluster building materials and technologies. [43]

Information about the original urban layout of Voronezh is contained in the "Patrol Book" of 1615. At that time, the city fortress was logged and located on the banks of the Voronezh River. In plan, it was an irregular quadrangle with a perimeter of about 238 meter. inside it, due to lack of space, there was no housing or siege yards, and even the cathedral church was supposed to be taken out. However, at this small fortress there was a large garrison - 666 households of service people. These courtyards were reliably protected by the second line of fortifications by a standing prison on taras with 25 towers covered with earth; behind the prison was a moat, and beyond the moat there were stakes. Voronezh was a typical military settlement ( ostrog ). [44] In the city prison there were only settlements of military men: Streletskaya, Kazachya, Belomestnaya atamanskaya, Zatinnaya and Pushkarskaya. [45] The posad population received the territory between the ostrog and the river, where the Monastyrskaya settlements (at the Assumption Monastery) was formed. Subsequently, the Yamnaya Sloboda was added to them, and on the other side of the fort, on the Chizhovka Mountain, the Chizhovskaya Sloboda of archers and Cossacks appeared. As a result, the Voronezh settlements surrounded the fortress in a ring. The location of the parish churches emphasized this ring-like and even distribution of settlements: the Ilyinsky Church of the Streletskaya Sloboda, the Pyatnitskaya Cossack and Pokrovskaya Belomestnaya were brought out to the passage towers of the prison. The Nikolskaya Church of the Streletskaya Sloboda was located near the marketplace (and, accordingly, the front facade of the fortress), and the paired ensemble of the Rozhdestvenskaya and Georgievskaya churches of the Cossack Sloboda marked the main street of the city, going from the Cossack Gate to the fortress tower. [46]

Voronezh experiences a humid continental climate ( Köppen : Dfb ) with long, cold winters and short, warm summers. [47]

The city is served by the Voronezh International Airport , which is located north of the city and is home to Polet Airlines. Voronezh is also home to the Pridacha Airport , a part of a major aircraft manufacturing facility VASO ( Voronezhskoye Aktsionernoye Samoletostroitelnoye Obshchestvo , Voronezh aircraft production association) where the Tupolev Tu-144 (known in the West as the "Concordski"), was built and the only operational unit is still stored. Voronezh also hosts the Voronezh Malshevo air force base in the southwest of the city, which, according to a Natural Resources Defense Council report, houses nuclear bombers . [ citation needed ]

Since 1868, there is a railway connection between Voronezh and Moscow. [50] Rail services form a part of the South Eastern Railway of the Russian Railways . Destinations served direct from Voronezh include Moscow, Kyiv, Kursk, Novorossiysk, Sochi, and Tambov. The main train station is called Voronezh-1 railway station and is located in the center of the city.

There are three bus stations in Voronezh that connect the city with destinations including Moscow , Belgorod , Lipetsk , Volgograd , Rostov-on-Don , and Astrakhan .

The city has seven theaters, twelve museums, a number of movie theaters, a philharmonic hall, and a circus. It is also a major center of higher education in central Russia. The main educational facilities include:

• Voronezh State University
• Voronezh State Technical University
• Voronezh State University of Architecture and Construction
• Voronezh State Pedagogical University
• Voronezh State Agricultural University
• Voronezh State University of Engineering Technologies
• Voronezh State Medical University named after N. N. Burdenko
• Voronezh State Academy of Arts
• Voronezh State University of Forestry and Technologies named after G.F. Morozov
• Voronezh State Institute of Physical Training
• Voronezh Institute of Russia's Home Affairs Ministry
• Voronezh Institute of High Technologies
• Military Educational and Scientific Center of the Air Force «N.E. Zhukovsky and Y.A. Gagarin Air Force Academy» (Voronezh)
• Plekhanov Russian University of Economics (Voronezh branch)
• Russian State University of Justice [51]
• Admiral Makarov State University of Sea and River Fleet (Voronezh branch)
• International Institute of Computer Technologies
• Voronezh Institute of Economics and Law

and a number of other affiliate and private-funded institutes and universities. There are 2000 schools within the city.

• Voronezh Chamber Theatre [52]
• Koltsov Academic Drama Theater [53]
• Voronezh State Opera and Ballet Theatre [54]
• Shut Puppet Theater [55]

Platonov International Arts Festival [56]

Orthodox Christianity is the predominant religion in Voronezh. [ citation needed ] There is an Orthodox Jewish community in Voronezh, with a synagogue located on Stankevicha Street. [57] [58]

In 1682, the Voronezh diocese was formed to fight the schismatics. Its first head was Bishop Mitrofan (1623-1703) at the age of 58. Under him, the construction began on the new Annunciation Cathedral to replace the old one. In 1832, Mitrofan was glorified as a saint by the Russian Orthodox Church .

In the 1990s, many Orthodox churches were returned to the diocese. Their restoration was continued. In 2009, instead of the lost one, a new Annunciation Cathedral was built with a monument to St. Mitrofan erected next to it.

There are ten cemeteries in Voronezh:

• Levoberezhnoye Cemetery
• Lesnoye Cemetery
• Jewish Cemetery
• Nikolskoye Cemetery
• Pravoberezhnoye Cemetery
• Budyonnovskoe Cemetery
• Yugo-Zapadnoye Cemetery
• Podgorenskоye Cemetery
• Kominternovskoe Cemetery

Ternovoye Cemetery is а historical site closed to the public.

Source: [59]

• Voronezh radar

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• 1 2 3 4 5 6 7 Law #87-OZ
• ↑ Воронеж может оказаться намного старше (in Russian). Вести. August 19, 2010. Archived from the original on September 13, 2014 . Retrieved March 28, 2012 .
• ↑ "История" . Voronezh-city.ru . Archived from the original on August 1, 2011 . Retrieved December 16, 2016 .
• ↑ "База данных показателей муниципальных образований" . Gks.ru . Archived from the original on October 6, 2014 . Retrieved July 22, 2015 .
• ↑ "26. Численность постоянного населения Российской Федерации по муниципальным образованиям на 1 января 2018 года" . Federal State Statistics Service . Retrieved January 23, 2019 .
• 1 2 3 Law #66-OZ
• ↑ "Об исчислении времени" . Официальный интернет-портал правовой информации (in Russian). June 3, 2011 . Retrieved January 19, 2019 .
• ↑ "Каталог компаний, справочник компаний России: Желтые страницы России - Евро Адрес" . E-adres.ru . Archived from the original on August 30, 2009 . Retrieved July 22, 2015 .
• ↑ "Телефонный код города Воронеж" . Kody.su . Archived from the original on November 22, 2015 . Retrieved December 16, 2016 .
• ↑ "День города Воронеж 2015" . Mir36.ru . Archived from the original on July 8, 2015 . Retrieved July 22, 2015 .
• ↑ Russian Federal State Statistics Service. Всероссийская перепись населения 2020 года. Том 1 [ 2020 All-Russian Population Census, vol. 1 ] (XLS) (in Russian). Federal State Statistics Service .
• ↑ Russian Federal State Statistics Service (2011). Всероссийская перепись населения 2010 года. Том   1 [ 2010 All-Russian Population Census, vol.   1 ] . Всероссийская перепись населения 2010   года [2010 All-Russia Population Census] (in Russian). Federal State Statistics Service .
• ↑ В. П. Загоровский. "Воронежская историческая энциклопедия". Воронеж, 1992. Стр. 53.
• ↑ А. З. Винников, А. Т. Синюк. "Дорогами тысячелетий: Археологи о древней истории Воронежского края". Издание 2-е. Воронеж, 2003. Стр. 185–187, 236–242.
• ↑ Н. А. Тропин. "Южные территории Чернигово-Рязанского порубежья в XII–XV вв." Автореферат диссертации на соискание ученой степени доктора исторических наук. Москва, 2007.
• 1 2 П. А. Попов. "Воронеж: древнее слово и древние города, а также древние леса и древние реки России". Воронеж, 2016.
• ↑ Woroneż (Wronasz) is shown on the Woroneż river by Stefan Kuczyński (1936) in a historical map of 15th-century Chernigov, «Ziemie Czernihowsko-Siewierskie pod rządami Litwy» .
• ↑ В. П. Загоровский. "О древнем Воронеже и слове «Воронеж»". Издание 2-е. Воронеж, 1977.
• ↑ Е. М. Поспелов. "Географические названия мира". Москва, 1998. Стр. 104.
• ↑ А. Лазарев. "Тайна имени Воронежъ" ( The Mystery of the Name of Voronezh ). Воронеж, 2009.
• ↑ П. А. Попов. "Комплексный подход в топонимических исследованиях в связи с историей русского градостроительства (на примере Центрального Черноземья)". Девятые всероссийские краеведческие чтения (Москва – Воронеж, 15–19 мая 2015 г.). Москва; Воронеж, 2016. Стр. 423–434.
• ↑ Russiæ, vulgo Moscovia, pars australis in Theatrum Orbis Terrarum, sive Atlas Novus in quo Tabulæ et Descriptiones Omnium Regionum, Editæ a Guiljel et Ioanne Blaeu , 1645.
• ↑ Alex Levin, Under The Yellow & Red Stars Archived August 9, 2016, at the Wayback Machine ( Azrieli Foundation , 2009), pp. 45ff., "The Suvorov Military School".
• ↑ Dahlberg, John-Thor (October 11, 1989). "Voronzeh Scientist Quoted by TASS Casts Doubt on UFO Landing Story" . Associated Press .
• ↑ "UFO lands in Russia? Writer now waffles" . United Press International . October 10, 1989.
• ↑ Fein, Esther B.; Times, Special To The New York (October 11, 1989). "U.F.O. Landing Is Fact, Not Fantasy, the Russians Insist" . The New York Times . p.   6. Archived from the original on March 13, 2017 . Retrieved February 20, 2017 .
• ↑ Интерактивная карта подготовки к 425-летию основания Воронежа (рус.). Сайт администрации города Воронеж (31.08.11). Проверено 24 января 2011
• ↑ "В Воронеже родился миллионный житель" . РБК . Archived from the original on March 5, 2013 . Retrieved July 22, 2015 .
• ↑ ПОДЪЯБЛОНСКАЯ, Татьяна (October 5, 2020). "Дворец, лабиринт и сани: главную площадь Воронежа в Новый год украсят в стиле "Снежной королевы" " . vrn.kp.ru . Archived from the original on December 30, 2020 . Retrieved December 16, 2020 .
• ↑ "Воронежцам показали, как оформят к Новому году площадь Ленина — В Воронеже — Культура ВРН" . culturavrn.ru . Archived from the original on February 14, 2022 . Retrieved December 16, 2020 .
• ↑ Ives, Mike (June 24, 2023). "What's happening in Russia? Here's what we know" . The New York Times . ISSN   0362-4331 . Archived from the original on June 24, 2023 . Retrieved June 24, 2023 .
• ↑ "Russia accuses Wagner chief Yevgeny Prigozhin of urging "armed rebellion": Live updates" . CNN . June 24, 2023. Archived from the original on June 24, 2023 . Retrieved June 24, 2023 .
• ↑ "Breaking: Wagners took city of Voronezh, convoy of tanks on highway to Moscow" . Ukraine Today . June 24, 2023 . Retrieved June 24, 2023 .
• ↑ "Национальный состав населения" . Rosstat . Retrieved August 6, 2023 .
• ↑ "Главная страница - АО "Концерн «Созвездие" " . Vsm-sorter.com . Archived from the original on July 22, 2015 . Retrieved July 22, 2015 .
• ↑ "Voronezh Mechanical Plant" . Vmzvrn.ru . Archived from the original on July 11, 2015 . Retrieved July 22, 2015 .
• ↑ "MMHC RUDGORMASH Mining Machinery Holding Company" . Mmhc-rudgormash.com . Archived from the original on August 1, 2015 . Retrieved July 22, 2015 .
• ↑ "НИИПМ→О компании→Институт сегодня" . Vniipm.ru . Archived from the original on August 9, 2015 . Retrieved July 22, 2015 .
• ↑ " "Конструкторское Бюро Химавтоматики" - Главная" . Kbkha.ru . Archived from the original on July 8, 2014 . Retrieved July 22, 2015 .
• ↑ "Pirelli, Russian Technologies joint venture launches technologically advanced second production line at Voronezh" . Pirelli.com . Archived from the original on July 11, 2015 . Retrieved July 22, 2015 .
• ↑ "Официальный портал органов власти" . Govvrn.ru . Archived from the original on July 2, 2015 . Retrieved July 22, 2015 .
• ↑ "Главная - ЦКР" . Cluster36.ru . Archived from the original on July 12, 2015 . Retrieved July 22, 2015 .
• ↑ "Хронология Воронежа, год 1615" (in Russian) . Retrieved October 25, 2023 .
• ↑ "ПОВСЕДНЕВНАЯ ЖИЗНЬ ВОРОНЕЖА В ПЕРВОЙ ПОЛОВИНЕ XVII ВЕКА" (in Russian). May 16, 2016 . Retrieved October 22, 2023 .
• ↑ Urban planning of the Moscow state in the 16th - 17th centuries. pp.82-85
• ↑ "Voronezh, Russia Köppen Climate Classification (Weatherbase)" . Weatherbase . Archived from the original on February 14, 2022 . Retrieved November 13, 2018 .
• ↑ "Pogoda.ru.net" (in Russian). Weather and Climate (Погода и климат). Archived from the original on December 22, 2015 . Retrieved November 8, 2021 .
• ↑ "Voronez (Voronezh) Climate Normals 1961–1990" . National Oceanic and Atmospheric Administration . Archived from the original on October 29, 2021 . Retrieved October 29, 2021 .
• ↑ "Жд вокзал Воронеж | Оригинал жд билета | Жд билеты | Международный аэропорт "Стригино" г. Нижний Новгород, РЖД билет, купить ж д билет, рейсы самолетов в нижний новгород, телефоны справочного бюро аэропорта стригино, заказ ж/д билетов, стоимость жд билетов, билеты на поезд, бронирование, авиарейсы - Аэропорт Нижний Новгород - Нижегородский аэропорт - сайт аэропорта нижний новгород стригино - МЕЖДУНАРОДНЫЙ АЭРОПОРТ НИЖНИЙ НОВГОРОД" . Nnov-airport.ru . Archived from the original on June 30, 2017 . Retrieved December 16, 2016 .
• ↑ "О филиале" . Cb.rgup.ru . Archived from the original on July 2, 2015 . Retrieved July 22, 2015 .
• ↑ "Воронежский камерный театр" . Chambervrn.ru . Archived from the original on August 21, 2015 . Retrieved July 22, 2015 .
• ↑ "Воронежский Академический Театр драмы им. А. Кольцова" . Voronezhdrama.ru . Archived from the original on July 10, 2015 . Retrieved July 22, 2015 .
• ↑ "Воронежский государственный театр оперы и балета – официальный сайт" . Theatre-vrn.ru . Archived from the original on July 24, 2015 . Retrieved July 22, 2015 .
• ↑ ".:. Òåàòð Êóêîë - "ØÓÒ" .:" . Puppet-shut.ru . Archived from the original on July 10, 2015 . Retrieved July 22, 2015 .
• ↑ "Фестиваль" . Platonovfest.com . Archived from the original on July 3, 2015 . Retrieved July 22, 2015 .
• ↑ "В Воронеже открыли одну из крупнейших синагог России" . Rg.ru . October 20, 2014. Archived from the original on June 1, 2016 . Retrieved December 16, 2016 .
• ↑ "The Jewish Community of Voronezh" . evrei-vrn.ru . Archived from the original on August 19, 2016 . Retrieved August 6, 2016 .
• ↑ Рациональная маршрутная сеть. "Воронеж: официальный сайт администрации городского округа" . Voronezh-city.ru. Archived from the original on November 2, 2022 . Retrieved March 12, 2013 .
• ↑ "Ciudades y pueblos se benefician del hermanamiento con otros territorios" . Larazon.es. Archived from the original on December 21, 2009 . Retrieved September 16, 2011 .
• Воронежская областная Дума.   Закон   №87-ОЗ   от   27 октября 2006 г. «Об административно-территориальном устройстве Воронежской области и порядке его изменения», в ред. Закона №41-ОЗ от   13 апреля 2015 г.   «О внесении изменений в Закон Воронежской области "Об административно-территориальном устройстве Воронежской области и порядке его изменения"». Вступил в силу   по истечении 10   дней со дня официального опубликования. Опубликован: "Молодой коммунар", №123, 3 ноября 2006 г. (Voronezh Oblast Duma.   Law   # 87-OZ   of   October   27, 2006 On the Administrative-Territorial Structure of Voronezh Oblast and on the Procedures of Changing It , as amended by the Law   # 41-OZ of   April   13, 2015 On Amending the Law of Voronezh Oblast "On the Administrative-Territorial Structure of Voronezh Oblast and on the Procedures of Changing It" . Effective as of   after 10   days from the day of the official publication.).
• Воронежская областная Дума.   Закон   №66-ОЗ   от   31 октября 2005 г. «О наделении муниципального образования город Воронеж статусом городского округа». Вступил в силу   по истечении 10   дней со дня официального опубликования (18 ноября 2005 г.). Опубликован: "Коммуна", №171, 8 ноября 2005 г. (Voronezh Oblast Duma.   Law   # 66-OZ   of   October   31, 2005 On Granting Urban Okrug Status to the Municipal Formation of the City of Voronezh . Effective as of   the day which is 10   days after the official publication date (November   18, 2005).).
• Charlotte Hobson's book, Black Earth City , is an account of life in Voronezh at the time of the fall of the Soviet Union based on her experiences after spending a year in Voronezh as a foreign student in 1991–1992.
• Nadezhda Mandelstam 's Hope Against Hope , the first volume of her memoirs concerning her husband, the poet Osip Mandelstam , provides many details about life in Voronezh in the 1930s under Stalinist rule.
• Alan Sillitoe , the English writer, published a collection of poems entitled Love in the Environs of Voronezh and Other Poems in 1968.
• In the song Red Army Blues by the Waterboys , on the album A Pagan Place , there is a line "Took the train to Voronezh, that was as far as it would go."
• Official website of Voronezh
• Official website of Voronezh (in Russian)
• Unofficial website of Voronezh (in Russian)
• Panoramic views of Voronezh

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