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Sports Marketing Dissertation Topics

Published by Owen Ingram at December 29th, 2022 , Revised On October 9, 2023

Whether you are a die-hard fan or part of a sports brand, you will need to learn about the idea of sports marketing at some point. The most challenging aspect of sports marketing is securing and activating sponsorships, building relationships with customers, and getting brand approvals.

This article will also provide insights on some of the best sports marketing dissertation topics to get started with your assignment without help.

What is Sports Marketing

Sports marketing can involve promoting an event, a tournament, a player, a team, or a league. Besides advertising and promotion, sports marketing strategies include sponsorship management, event production, and broadcasting.

Online sports marketing helps sports enthusiasts promote their brands, products, and services with the help of the internet.

Sports marketing allows athletes and businesses to showcase their skills and abilities instead of traditional marketing methods. So, if you are looking for sports marketing dissertation topics, know that it is a great choice, and we can help you with ideas.

Other important links to visit: Dissertation Topics on Facebook Marketing , Dissertation Topics On Twitter Marketing , Marketing Management Dissertation Topics

Types of Sports Marketing Thesis Topics

No matter what type of sports team you manage or what kind of practice you advertise, marketing can help you go far without spending a fortune.

It’s no longer necessary to have cable TV to attract viewers to your sports channels. With the changing times, sports marketing has also changed. Brands and individuals use sports marketing today to reach a broad audience. However, this type of marketing also involves collaboration between companies to develop effective sports marketing campaigns.

There are three types of sports marketing

Traditional sports marketing

Ads in newspapers, television commercials, and sponsorships are often used as conventional advertising techniques. You can read a broad audience through this type of sports marketing.

New media sports marketing

This type uses mobile services and online social networking sites to reach its audience. Through social networking sites like Facebook and Twitter, consumers can interact with one another.

Direct response sports marketing

Direct marketing involves selling products directly to consumers through mail campaigns, websites, and phone calls. Sports merchandise salespeople do direct-response marketing.

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List of sports marketing dissertation topics

You may want to consider the following sports marketing dissertation topics for your dissertation or thesis.

• Importance of athletes endorsements in the sports industry in the UK for athletes and sportsmen
• The effect of women athletes on marketing campaigns
• The impact of social media on sports. An analysis of how teams are using Twitter to keep their fans.
• Combining the best of pleasure and sports: An analysis of scuba diving marketing
• Building solid sports marketing brands to improve international sports advertising through mainstream media channels.
• Role of super bowl ads in sports marketing with respect to ever-changing market-development trends.
• Importance of sports marketing among athletes and sports enthusiasts on the national level.
• Relationship between sports and entertainment marketing to engage fans from the grass-root level.
• Role of Advertising to increase sales of common sports goods through social media marketing.
• A primary study on SMEs support for sports marketing
• Role of segmenting the audience for effective sports marketing at a large scale
• A breakdown of the Average ROI of sports marketing by the million-dollar sportswear brands.
• A Comprehensive Guide To Sports marketing scope and future of AI to Maximize The results
• Why sports marketing mainstream media coverage is the new trend for 2022
• Sports marketing implications in Olympics on both national and international levels.
• Role of Brand sponsorships and events in increasing hype for the new sports-products launch

Benefits of sports marketing

Sports marketing aims to increase sales by gaining brand awareness, exposure, and exposure to your target audience. If you’re trying to convey value, this could be a great sports marketing dissertation topic to write on and inspire your readers. Sports marketing has several additional benefits, including:

Increasing customer interest

Marketing your team or league also means reaching potential customers interested in something other than your offering. Reaching out to new people and introducing them to your product increases the likelihood of them becoming paying customers.

Creating stronger relationships

Sports marketing can help companies build stronger relationships with their target audiences. Businesses, clients, and employees can benefit from this. Sports marketing can also increase brand loyalty and create an emotional connection with customers.

Increased revenues

Sports marketing strategies can generate additional income from ticket sales by increasing the hype around sports events.

Staying ahead of competitors

In the business world, it’s all about staying ahead of the competition. Sports marketing gives you a unique opportunity to do just that. You can tap into a new customer base by aligning your brand with a popular sport or team and beating out your competitors.

Bringing the audience on board

Although bringing the audience on board is a bit difficult, it is the most exciting part of sports marketing to target the correct type of audience, especially generation Z, for their immense interest in sports.

Developing a complete picture

The key to sports marketing is understanding the different types of sports consumers and developing a complete picture. Your product and services will be more accessible to market to athletes and teams once you have all that information.

If the right approach is taken, there are numerous ways to do sports marketing, including general broadcasting, advertising, marketing, and social media.

The 5 Ps of Sports Marketing

To ensure you’re on the right track with your next sports marketing strategy, consider these 5 Ps.

From product, price, and promotion to public relations and place, the 5 Ps of sports marketing can help your target your audience, create content, and use it on social media for brand building.

Track customer interests

Not only prospects, but you can also find success in sports marketing by tracking your customer’s interests. Since everyone has a different taste in sports marketing, it’s crucial to stay updated with the latest trends and choices.

As a rule of thumb, follow your customer’s actions on Facebook, Instagram, and shipping history to know what they are interested in buying.

Building brand partnerships

Building brand partnerships and sponsorships are an integral part of sports marketing. If you’re planning to create a ground-breaking strategy, use the advantage of promotional contests, brand partnerships, and sponsorship invitations to get excessive exposure from your potential customers.

Sports marketing has been around us for a long time in different forms. A business can build up the sports brand’s image and reputation with creative sports advertisements. We hope you will find the list of sports marketing dissertation topics helpful in coming up with your own dissertation.

Or you may want to read about our dissertation proposal writing service and thesis writing service to see how we can help you with your project.

Frequently Asked Questions

List down 5 best sports marketing dissertation topics.

1. “The Impact of Social Media on Sports Sponsorship” 2. “Fan Engagement Strategies in Modern Sports Marketing” 3. “Sports Celebrity Endorsements: Effectiveness and Ethics” 4. “Globalization of Sports Brands: Challenges and Opportunities” 5. “E-sports Marketing: Trends and Future Prospects”

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Learn to manage all aspects of sports

The Master of Arts in Kinesiology program is designed to ensure that graduate students are exposed to classical and contemporary knowledge in the component areas of the field while allowing them to specialize in one of two concentrations: Sport Management or Sports Coaching.

The Sport Management curriculum prepares graduates for management careers in a variety of sport and recreational organizations, primarily within educational settings. Coursework is focused on liberal arts, business, and management. Internship opportunities with leading sport organizations and agencies are encouraged.

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Gain Hands-On Experience

Each year the MA Kinesiology program offers different opportunities for students to gain hands-on experience, including:

• Graduate Student Coordinator Fellowships
• Graduate Student Teaching Opportunities
• Department of Kinesiology Student Employment Opportunities

Small student-centered community

Helpful, supportive faculty and fellow students.

Entry-level program

We look for motivated students who want to learn and make a difference in the lives of others. No GRE required.

Set your own pace

Saint Mary’s offers the opportunity to complete your degree in 14-26 months .

Core Courses

All courses are three (3) units, unless otherwise noted.

KINES 600: Introduction to Graduate Study and Research  This course is an introduction to science and research in Kinesiology. It is designed to foster an understanding of the research employed in the sub-disciplines. It is also intended to prepare the student to write comprehensive literature reviews. Ethical issues in research are discussed, the qualities of good research are reviewed, and students learn how to critically analyze the empirical research in our field.

KINES 605: Philosophical Basis of Kinesiology  This course is an introduction to the basic foundations of philosophy as they relate to the sport and physical activity domain. The course is designed to promote an understanding of the nature of philosophy and the major schools of philosophical thought. Topics include: The importance of philosophy to physical education and athletics; various teaching and coaching philosophies; ethical issues in sport and physical activity (e.g. drug use); and close examinations of contemporary social issues associated with race, ethnicity, and gender.

KINES 620: Administration of Kinesiology This course is designed to give students an understanding and appreciation of the administrative process as it applies to K-12 and college physical education and athletic programs. Current literature in the areas of business and management are discussed. Topics include: developing administrative styles; diversity issues as they relate to effective management of human resources; revenue acquisition and budget development; media relations; intra-organizational competition; sponsorship acquisition and retention; marketing; and event management.

KINES 630: Supervision and Legal Aspects  This course focuses on proactive risk management for teachers, coaches, and administrators that will minimize their organizations’ legal liability. Topics include: an overview of the legal system, tort liability through negligence in supervision, facility care and maintenance, and hiring. These topics will be examined primarily in the context of case law in the California courts.

KINES 670: Psychological Analysis of Sport and Exercise This course is an exploration of the psychosocial dimensions of physical activity. Current theories and empirical research are discussed in an effort to understand the mental aspects of sport and exercise. Topics include: Goal orientation, motivational climate, self-esteem, arousal regulation, performance enhancement techniques, leadership, and character development through sport.

KINES 624: Human Motor Performance  This course is an overview of the neurophysical foundations of motor behavior in the sports and physical activity domain. Current theories, empirical research, and applied practices in the areas of coaching, psychology, pedagogy, and motor skill development are discussed. Topics include: motor program theory, facilitating an ideal learning environment, and the roles of the learner and the instructor in motor skill acquisition.

KINES 671: Leadership and Governance in Sport Organizations This course provides a detailed understanding for the application of general principles of management and leadership to the sport industry and the management of sport organizations. It provides an overview of the sport industry, the issues encountered by managers of sport organizations and how management techniques can be applied to effectively address these issues.

KINES 672: External Relations: Media, Public Relations, Marketing & Sponsorship This course focuses on understanding and managing the relations between sport organizations and media agencies. Topics include both the historical perspectives on the influence of mass media on sport, as well as present day techniques used by sport organizations to manage all aspects of media relations including significant recent changes brought about by the increased use of social media.

KINES 674: Planning and Staging Sport Events This course focuses upon the political and organizational dynamics required to plan and stage sporting events. Topics include: political processes required to gain event approval, security and risk management, financial analysis and budget planning, event marketing, human resource needs, media and public relations, spectator and VIP needs, transportation and parking, medical and safety requirements, and design requirements for temporary and long term facilities to host events.

KINES 675: Applied Concepts in Exercise Science  This course is a study of the physiological adaptations that the body makes to exercise. Current theories and empirical research are applied to the response of acute exercise and the chronic adaptations that occur in the metabolic, cardio-respiratory and musculoskeletal systems. This provides the basis for constructing suitable conditioning programs for sport and exercise participation. In-class laboratories are designed to present measurement techniques and evaluate physical fitness.

KINES 678: Socio-Cultural Aspects of Sport  This seminar-style course is designed to focus on sport as part of the social and cultural world in which we live. The emphasis is on sports and sport-related actions as they influence and are influenced by the social and cultural contexts in which they are created and played. Historical events are introduced to understand how they have influenced sport in our present society.

Experience Based Curriculum

*KINES 580: Colloquium (Summer - 1 unit) During the first week of each summer session, a group of leading scholars and professionals is invited to campus to address the department’s graduate students. The 4-day colloquium focuses on contemporary issues in our field. The following are samples of topics that have been covered in previous years:

• Concussions & Student-Athlete Mental Health
• The De-Evolution of Wellness
• Gender Equity in Athletics 40 years after Title IX

KINES 705: Portfolio - 1 unit This portfolio course serves as the capstone activity for the MA in Kinesiology. It will provide the student an opportunity to develop a portfolio from a variety of artifacts accumulated during their studies in the program and serves as a showcase of their individual suite of talents. Contents of the portfolio may include: professional work product, creative work, applicable coursework examples, writing samples, or highlights of special projects, volunteer work, or works in progress. Through this course students will be able to feature professional and academic work, refine their personal brand, and share evidence of core competencies in order to better prepare themselves for post-graduate success. The student will integrate applicable knowledge from both the core Grad Kin courses as well as elective courses into the final portfolio. This course promotes real world application of what a student has learned, and may be used to better prepare them for a position right after degree completion.

KINES 795: Internship (Fall and Spring - 1-3 units) This one, two or three unit course allows students to gain practical experience in areas of the field of most interest to them. The student applies to and is selected to an internship site either on or off campus and then completes the necessary work and academic requirements.

KINES 799: Independent Study (Fall and Spring - 1-3 units) This one, two or three unit course involves an independent review of literature or original research project in a topical area of interest in the field. The student proposes a topic and reading list to be approved by the faculty member with a specialty area most closely relating to the student topic.  The student then completes and discusses the readings and research under direction of this faculty member.

Please note: Students can take up to 5 units of internship (795) and/or independent study (799).

* Students are required to take KINES 580 at least once .

Fall & Spring Semester : Courses are offered once a week (Monday, Tuesday, Wednesday, or Thursday) from 6:00p.m.-9:00 p.m.

Summer Semester : Courses are offered twice a week (Monday/Wednesday or Tuesday/Thursday) from 6:00-8:45 p.m, in a seven-week term. The Colloquium is offered during the first week of June from 6:00 p.m.-9:00 p.m.

COVID-19 Update (01/31/23): In Spring 2023, courses will be delivered in-person with masking encouraged.

All students must complete 30 units of coursework, including five (5) core courses, and internship/portfolio requirements. All coursework must be completed with a B- grade or better and students must maintain a 3.0 GPA throughout their time in the program.

Full-Time Option

If taking courses full-time, requirements may be completed in as quickly as 14-16 months depending on a student's start term.

Part-Time Option

If taking courses part-time, these requirements may be completed anywhere between 18 and 26 months, depending on a student's start term and how many units they plan to take each semester.

Contact Collin Skeen, Assistant Director of Admissions and Recruitment, at [email protected] to learn more about sample curriculum plans.

Students meet with the Graduate Program Director in advance of their first term to develop an academic plan that works specifically with their interests and goals, and to establish a specific time to graduation.

Michael Ohioze MA '20 Sprints His Way to the Tokyo Olympics

After graduating from St. Ambrose University, a private institution in Davenport, Iowa, Michael knew he wanted to continue his education in the United States and to continue to train as a track athlete. Meticulous research and a short trip to the Bay Area led Michael to the SMC Graduate Kinesiology program. SMC’s small class setting and college community favorably reminded him of his undergraduate experience. Michael highlights his experience in two classes as particularly relevant to his professional and personal pursuits today:  Philosophical Basis of Kinesiology taught by Dr. Craig Johnson and Psychological Analysis of Sport and Exercise then taught by Dr. Steve Miller. Michael says Dr. Johnson’s course “pushes us to think deeply about how you are going to approach your career, if your philosophy is aligned with the organization you work for, and also how one merges their philosophy with the company’s.” Dr. Miller’s course introduced similar concepts but in the context of coaching. He states, “I learned so much about the overall mental and psychological coping aspects of athletes, particularly with respect to how you motivate your athletes. In addition, I could also relate it to my practices which was very enriching. I have used this knowledge, especially in the last year, where athletes such as myself struggle more than usual to see the light at the end of the tunnel.”    Admissions and Financial Aid Admitted students in the MA in Kinesiology are eligible for student employment, scholarships and financial aid. School and Department Information Derek Marks Program Director, Graduate Programs in Kinesiology [email protected] 925-631-8834 Collin Skeen Assistant Director of Admissions and Recruitment  [email protected] 925-631-4190 © 2024 Saint Mary’s College of California if( window.ut_rotator_words === undefined ) { window.ut_rotator_words = []; } window.ut_rotator_words['ut_word_rotator_66cb3f64964ea'] = [" Autograph Signings "," Meet them in Person "," GTSM Exclusives "," Purchase Admission Tickets "]; #ut_word_rotator_66cb3f64964ea span.ut-word-rotator { line-height: 100%; } Autograph Signings Las vegas fall 2024. AUTOGRAPH & SPORTS CARD SHOW Saturday September 21 2pm Flanker Kitchen & Sports Bar @Mandalay Bay Resort & Casino 3950 S Las Vegas Blvd Las Vegas, NV 89119 PURCHASE AUTOGRAPH TICKETS Purchase show specials. Bo Jackson…and more! Authentication Tickets – Top exhibitors including trading cards, vintage cards, graded cards, on-site trading card submissions, signed memorabilia and unsigned merchandise. Schaumburg Fall 2024 AUTOGRAPH & SPORTS CARD SHOW Friday October 11, 2024 5pm – 9pm, Admission $5 Saturday October 12, 2024 10am – 5pm, Admission $10 Sunday October 13, 2024 10am-4pm, Admission $10 Schaumburg Convention Center 1551 Thoreau Dr N Schaumburg, IL 60173 Frank Thomas, Colson Montgomery, Bo Jackson, Michael Busch, and Drew Brees. Elly De La Cruz, Korey Lee, Martin Maldonado, Luis Robert will likely appear if not in 2024 World Series contention. Many more guests to be confirmed!! SOUTHERN CALIFORNIA WINTER 2025 AUTOGRAPH & SPORTS CARD SHOW Friday February 22, 2025 Saturday February 23, 2025 Sunday February 24, 2025 Free Admission & Free Parking!! Frank & Son Show 17835 Gale Ave City of Industry, CA 91748 Marcus Allen, Fred Biletnikoff, Tim Brown, Zamir White, Bo Jackson, and Drew Brees Some Pictured and listed guests are not confirmed but very probable to appear. NEW JERSEY SPRING 2025 AUTOGRAPH & SPORTS CARD SHOW Friday April 4, 2025 Saturday April 5, 2025 Sunday April 6, 2025 New Jersey Convention and Expo Center 97 Sunfield Ave Edison, NJ 08837 Mark Vientos, Justin Fields, Allen Iverson, Francisco Alvarez, LaDainian Tomlinson, Drake London, Bijan Robinson, Tim Brown, Sterling Sharpe, Jordan Love, George Pickens, Terry Bradshaw, Rod Woodson, Zach Thomas, Derrick Henry, Bo Jackson, Rickey Henderson, Marcus Allen, Eddie George, and Roquan Smith. GT SPORTS SHOWS We welcome you to contact us for more information about any of our products or services. LOCATED IN HAWAII Address: P.O. Box 5380 • Kaneohe, HI 96744 Phone: (808) 236-GTSM (4876) Fax: (808) 247-4838 Email: [email protected] Phone: (808) 375-4777 GET IN TOUCH What Role Does Ethics Play in Sports? Markkula Center for Applied Ethics Focus Areas More Focus Areas Photo by @mikepick available under a Creative Commons license of www.flickr.com . Distinguishing between gamesmanship and sportsmanship. To understand the role ethics plays in sport and competition, it is important to make a distinction between gamesmanship and sportsmanship. Gamesmanship is built on the principle that winning is everything. Athletes and coaches are encouraged to bend the rules wherever possible in order to gain a competitive advantage over an opponent, and to pay less attention to the safety and welfare of the competition. Some of the key tenants of gamesmanship are: Winning is everything It's only cheating if you get caught It is the referee's job to catch wrongdoing, and the athletes and coaches have no inherent responsibility to follow the rules The ends always justify the means Some examples of gamesmanship are: Faking a foul or injury Attempting to get a head start in a race Tampering with equipment, such as corking a baseball bat in order to hit the ball farther Covert personal fouls, such as grabbing a player underwater during a water polo match Inflicting pain on an opponent with the intention of knocking him or her out of the game, like the Saint's bounty scandal The use of performance-enhancing drugs Taunting or intimidating an opponent A coach lying about an athlete's grades in order to keep him or her eligible to play All of these examples place greater emphasis on the outcome of the game than on the manner in which it is played. A more ethical approach to athletics is sportsmanship. Under a sportsmanship model, healthy competition is seen as a means of cultivating personal honor, virtue, and character. It contributes to a community of respect and trust between competitors and in society. The goal in sportsmanship is not simply to win, but to pursue victory with honor by giving one's best effort. Ethics in sport requires four key virtues: fairness, integrity, responsibility, and respect. All athletes and coaches must follow established rules and guidelines of their respective sport. Teams that seek an unfair competitive advantage over their opponent create an uneven playing field which violates the integrity of the sport. Athletes and coaches are not discriminated against or excluded from participating in a sport based on their race, gender, or sexual orientation. Referees must apply the rules equally to both teams and cannot show bias or personal interest in the outcome. Similar to fairness, in that any athlete who seeks to gain an advantage over his or her opponent by means of a skill that the game itself was not designed to test demonstrates a lack of personal integrity and violates the integrity of the game. For example, when a player fakes being injured or fouled in soccer, he or she is not acting in a sportsmanlike manner because the game of soccer is not designed to measure an athlete's ability to flop. Faking is a way of intentionally deceiving an official into making a bad call, which only hurts the credibility of the officiating and ultimately undermines the integrity of the game. Responsibility To be sportsmanlike requires players and coaches to take responsibility for their performance, as well as their actions on the field. This includes their emotions. Many times athletes and coaches will make excuses as to why they lost the game. The most popular excuse is to blame the officiating. The honorable thing to do instead is to focus only on the aspects of the game that you can control, i.e. your performance, and to question yourself about where you could have done better. Responsibility requires that players and coaches be up to date on the rules and regulations governing their sport. Responsibility demands that players and coaches conduct themselves in an honorable way off the field, as well as on it. All athletes should show respect for teammates, opponents, coaches, and officials. All coaches should show respect for their players, opponents, and officials. All fans, especially parents, should show respect for other fans, as well as both teams and officials. The sportsmanship model is built on the idea that sport both demonstrates and encourages character development, which then influences the moral character of the broader community. How we each compete in sports can have an effect on our personal moral and ethical behavior outside of the competition. Some argue for a "bracketed morality" within sports. This approach holds that sport and competition are set apart from real life, and occupy a realm where ethics and moral codes do not apply. Instead, some argue, sports serves as an outlet for our primal aggression and a selfish need for recognition and respect gained through the conquering of an opponent. In this view, aggression and victory are the only virtues. For example, a football player may be described as mean and nasty on the field, but kind and gentle in everyday life. His violent disposition on the field is not wrong because when he is playing the game he is part of an amoral reality that is dictated only by the principle of winning. An ethical approach to sport rejects this bracketed morality and honors the game and one's opponent through tough but fair play. This means understanding the rules and their importance in encouraging respect for your opponent, which pushes you to be your best. Kirk O. Hanson is the executive director of the Markkula Center for Applied Ethics. Matt Savage was a Hackworth Fellow at the Center. These materials were prepared for the Institute for Sports Law and Ethics, of which the Markkula Center is a partner organization. Return to Sports Ethics: Mapping the Issues August 2012 At the NABJ convention in Chicago on July 31st, Donald Trump Asked Rachel Scott To Define DEI. She Should Have. While free speech is a right that has been embraced in the United States for several centuries, ethical issues about the process and limitations of free speech and protest behavior, like some of those seen on college campuses this Spring, are in question and are debatable. Stockholders pay the price when executives and directors choose profits over ethics. Bibliography More Referencing guides Blog Automated transliteration Relevant bibliographies by topics Automated transliteration Relevant bibliographies by topics Referencing guides Don't miss tomorrow's marketing industry news Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday Coke Zero Sugar leans into gaming to reach Gen Z college football fans In its marketing to Gen Z, the soft drink brand is serving as the exclusive CPG sponsor of EA Sports College Football 25. Dive Brief: Coca-Cola Zero Sugar is angling to reach college football fans this fall with a campaign that puts a heavy focus on gaming, according to a press release .  The better-for-you soft drink has partnered with Electronic Arts to serve as the exclusive packaged goods sponsor of EA Sports College Football 25. A co-branded online hub unlocks in-game rewards when players scan a code on Coke Zero Sugar packaging.   Coke Zero Sugar on Aug. 19 began running TV creative that captures fan excitement when watching nail-biting games. The brand will also visit 14 partner campuses to engage students with sampling and gaming experiences.  Dive Insight: Coke Zero Sugar’s latest college football campaign speaks to the rising importance of gaming to connect with young audiences. Members of Gen Z, many of whom are college-aged, have shown a high preference for the hobby , opening new inroads for brands that are contending with a decline in what were once mainstay sports marketing channels, including linear TV. The effort is part of Coke Zero Sugar’s “Best Fan Ever” messaging platform , a sports-themed extension of a “Best Coke Ever?” campaign launched in 2021. Coke Zero Sugar is enriching its gaming strategy by working with publisher EA on the release of its latest college football title. The brand is sponsoring College Ultimate Team (CUT) packs, a highly valued in-game reward. Participants can visit the Coke Zero Sugar x EA Sports College Football 25 Hub and scan their packaging to access the CUT packs. On-campus experiences will also feature game nights where students can play EA Sports College Football, which retails for close to $70, for free.  Other on-pack promotions will lead consumers to a microsite where they can enter to win prizes, including merchandise, gift cards and the chance for an expenses-paid trip to see their team play. The brand’s TV push, which will run throughout the season, extends past gaming to highlight general sports passion. The lead ad, “Scream,” depicts fans (and one goat) in a variety of venues, from stadium stands to a laundromat, as they scream at the top of their lungs witnessing on-field nail-biters. The creative, developed with agency Cartwright , technically debuted last fall but remains an important part of the marketer’s college football playbook.   Coke Zero Sugar said it is also employing digital ads, paid and organic social, influencer marketing, search, streaming audio and out of home for the campaign, though details on those elements were scarce.    Recommended Reading Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit By Peter Adams • Updated Feb. 15, 2024 Marketing Dive news delivered to your inbox Get the free daily newsletter read by industry experts Select Newsletter: Daily Dive M-F Select Newsletter: Mobile Weekly Every Thursday Select Newsletter: Agencies Weekly Every Monday Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy . You can unsubscribe at anytime. Editors' picks J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences. How generative AI could solve the cookie deprecation puzzle in 2024 Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie. Company Announcements Coke Zero Sugar leans into gaming to reach Gen Z college football fans By Peter Adams Totino’s enters breakfast category with retro ads targeting Gen Z By Jessica Deyo Why Hinge turned real love stories into a zine written by literary stars By Chris Kelly Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads By Sara Karlovitch Hawaii News National News International News Local Sports National Sports Letters to the Editor Entertainment Classifieds Print Ad Directory Browse notices Place a notice Statement of Values Terms of Service Submit News Today's Paper Goodwill Hawaii hires Casie Bui as new COO The Maui News WAILUKU–Goodwill Hawaii is pleased to announce the appointment of Casie Bui as Chief Operating Officer (COO). Bui brings a diverse range of experience from sales operations and marketing to business development and will be a key asset in driving revenue growth and optimizing operational efficiency to support the nonprofit organization’s mission. “Casie is an outstanding individual and we are lucky to have her as part of our team,” said Katy Chen, Goodwill Hawaii president & CEO. “Her expertise will be invaluable as we continue to innovate and enhance our retail and business operations to ensure that we can continue providing the community with quality programs and services for many years to come.” As part of Goodwill Hawaii’s executive leadership team, Bui will identify and develop strategic initiatives that support the organization’s goals and mission. She will also directly oversee the administrative teams including human resources, safety, risk management, facilities, marketing and communications, and corporate responsibility. Bui previously worked at Aloha Petroleum where she held various titles over a 17-year span. Most recently she served as the Director of Sales Operations and Marketing and was a member of the executive leadership team. She holds a B.S. in Business Administration majoring in Finance from Hawaii Pacific University. “Goodwill has a great history of serving the state of Hawaii, and I am honored to be joining an excellent team of people who are passionate about making a positive impact on our island communities,” Bui said. Today's breaking news and more in your inbox Daily Newsletter Breaking News Kamala Harris at DNC summons Americans to reject divisions, defeat threat of Trump’s candidacy Blessing commemorates acquisition of Pohakea Watershed in Ma‘alaea Maui news, in brief, August 23 Photo of the Day: ‘A view from the top’ Maui County places embattled Economic Development Director on paid leave Only $99/year, subscribe today. 383 IMAGES 📗 Sport Marketing Essay Example Topic 1 notes Advertising through sport: Master's Thesis (final version) Sport dissertation methodology example by jasmineiaomd Introduction to Sport Marketing Top 30 Topics for Marketing Dissertations COMMENTS Sports Marketing Dissertation Topics & Titles List of sports marketing dissertation topics. You may want to consider the following sports marketing dissertation topics for your dissertation or thesis. Importance of athletes endorsements in the sports industry in the UK for athletes and sportsmen. 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(PDF) Sport and social media research: A review We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the ... Marketing Theses and Dissertations Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming. PDF An EXAMINATION OF THE ROLE OF SPORTS SPONSORSHIP, AND ITS IMPACT ON This dissertation examines the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. The researcher aimed ... accounts for 6% of global marketing spend. 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