key visual presentation

Engage your audience with powerful visual presentations.

Visual tools are critical to have in any presentation as they’re one of the key presentation aids that will help enhance your overall presentation .

We’ll give you tips on how to develop a sense of good presentation design whether you’re using PowerPoint, Prezi, Google Slides or any presentation software under the sun. The secret to creating a great presentation does not lie in a superior software, but understanding a few universal design concepts that can applied for all types of visual presentations.

Don’t be afraid to use a few presentation templates – there are ways to make the presentation ideas in those templates your own ideas and advance it in several different ways. Let’s make your next presentation on point and designed beautifully.

Presentations Are The Visual Communication Tool To Your Story

In the age of information, people remember facts faster through stories. Keep your bullet points and information short. You can use a rule of thumb to not put more than a paragraph and 3 points per slide to start.

Make your presentation the visual component of your story, but not something your audience has to read. Something that is short and succinct on screen will capture your audience’s attention and make sure they retain the main points of your message.

This does not mean incomplete slides. A common mistake presenters make is putting too little information on a slide in the name of simplicity when in fact they’re leaving out the main context.

A well designed visual presentation has a great story behind it and a well rehearsed voice telling it as well. Engaging the audience is also a great way to associate meaning or connection to the content of your slide decks. Ask questions and tell stories while showing off a great visual presentation! Think of writing the copy like writing for social media – you only have a certain amount of characters to use and a short audience attention span.

General Tips For Visual Presentations

Before you begin creating your presentation, you first need to know what makes effective presentations – storytelling. Such presentations target the audience’s emotions leading to a stronger connection to the audience member and the main point of the presentation.

Below are some storytelling tips for your slides, but remember to keep the presentation itself simple and practice makes perfect. And again, these are more for your spoken component that accompanies the visual component. These tips can be useful because they can be applied to all your presentations in general.

Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind.

You may wonder how to connect with an audience with your slides. Look to your own experiences, your own speaking style and tailor your message to what you know. Not many people want to hear others recite facts with no real meaning driving the story. Ask yourself, “Why does this matter to the audience and why should they care?”.

There is a lot of trust that can be built when the audience has a genuine connection to the presenter. Overall, if you have something that can solve a problem or teach someone complex things, that is enough to form a connection with your audience.

Think of the last app you used, the last email you read or perhaps the last business you purchased from. What was the content or visual elements that pulled you in?

Are you making a PowerPoint, Prezi or other form of visual presentation but it’s taking too much of your time? Enlist the help of Presentation Geeks and consider outsourcing your presentation design . Outsourcing your presentation slides allows you to free more of your time while still getting the results of an interesting presentation. You’ll have the support of expert slide designers who know what presentation visuals work and don’t work thanks to years of presentation feedback and background knowledge.

Color Design Tips For Presentation Slides

When designing your presentation, make sure you take into consideration the colors you’re using. We’ve listed a few background color combinations you might want to consider when developing the overall slide deck and the font to use.

Color Wheel Alignments:

Primary Colors: Red, yellow, blue

Secondary Colors: Green, orange, purple

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green

Analogous Colors: These are any three colors which are side by side on a color wheel. (Think green, lime green, yellow)

Complementary Colors: These are colors that are directly opposite of a color wheel. (Think green vs. purple, red vs. blue)

Monochromatic Colors: This is when you use one color and various shades or hues of it. It works well for minimal looks.

Color moods:

Red/Orange/Yellow: Generally these convey a sense of energy, are warm colors and catch your attention. Yellow is a happy warm color on one end and red is very striking and can warn of danger, and symbolizes importance, passion and sometimes violence.

Blue/Purple/Green: These colors are calming, reserved, elegant and often used for corporate slides. Think of how indigo blue is used for many large corporate entities. Green often is branded with earth or medical brands. Purple often conveys a sense of royalty, money and creativity.

Use The Power Of Photography Or Video

Pictures and videos are great visuals to incorporate into any presentation. Remember the saying, “A picture is worth a thousand words”? Well, it’s true! Photos help visualize complex information. You’ll often come across a lot of photos in research presentations as they help the audience understand examples better.

They can also save you from having to put a thousand thoughts into the PowerPoint presentation slide!

The first tip we can give to make a great visual presentation is to choose all your photos before you start. This way you can keep the consistency of the images across your slide deck and make sure they’re somewhat alike in terms of composition, mood and brand.

Use free stock photos

You don’t have to take the photos or videos yourself.

There are plenty of free resources and web pages for stock photos online – Unsplash , Pexels , Pixabay , Free Range , Creative Commons and some photos from Freepik are free to use with some accreditation.

Effective photo use

Make sure you pick an image that will focus on the main theme of the slide. One image is usually enough if the image choice is very relevant to the slide. If you have multiple photos, avoid poor or loose placement of photos all over the slide. Try to use a grid or gallery placement and it will immediately enhance the layout of the slide.

If you pick great images, making presentations can be faster. Instead of having to create an elaborate template with multiple elements, a photo with a couple of bullet points can go a long way in terms of capturing attention and making your presentation slides look professional. This is true on any presentation design platform – whether its PowerPoint, Google Slides, etc.

You can also embed videos whether they’re located on your computer, YouTube, Vimeo or other major video streaming sites. If you’re feeling nervous about your presentation or have a complex message that would be hard to condense in one slide, a video is a dynamic way of conveying your message in any type of presentation.

The Typography You Use Matters

Typography is how you will arrange and present the words in your presentation. An audience can engage when text is readable, functional and works well with the other elements in the presentation. Fonts and sizing are a good place to start establishing the tone of your presentation.

Overview of Font Choices

Elegant fonts often denote a sense of luxury or lifestyle tone. Use script fonts sparingly, but as titles they immediately give this polished and high-end look. This should not be used as body text or something lengthy to read. Think about if you sent an email in that text – it would be tedious to read. However, maybe if it were a title or a way to name email, the choice may be more correct.

Corporate fonts often are traditional, serif fonts or clean sans serif fonts that evoke a sense of trust and a clear message. Think of the fonts Lato, Helvetica or Arial – they’re go-to fonts that are easy to read, and work across many systems. This is especially helpful if you are working across teams when creating content or having to approve the content, idea or visuals.

Of course, you can incorporate more stylistic or playful fonts if you want to give your presentation a personal feel. Much like the scripted font, when used sparingly but in large titles, this choice of font can be very effective at conveying a certain personality.

Adding Symbols & Icons To Your Presentation

You can consolidate information by using symbols or icons to direct your eye to information such as an arrow symbol. What if you used a symbol instead of a bullet point? Think of symbols as anchors for the eye to quickly find information. You can collect symbols off free stock sites or use the built-in ones in PowerPoint that are free to use!

Depending on if your presentation is formal or informal , you may also want to consider adding emojis! Emojis are fun ways to express different emotions and can help connect with a younger demographic.

Overall Branding, Tone of Voice & Consistency

Another tool you may have at your disposal is if your brand, business or company has brand guidelines. It will be the guide and compass to your presentation’s information that goes within it. By keeping consistent you can achieve a polished look even if it looks very simple.

Use your business voice to communicate ideas and set the tone for your presentation. Are you in an investment banking business and want people to rely on the information given to you? That would inform perhaps using blues and purples, which are calmer colors and a cleaner look. Are you an influencer who’s buying power and spending choices matter to your audience? Maybe choosing bright colors with personal touches will make the connection. Are you designing an innovative app? Maybe more interactive slides would do the trick.

Use these questions to make sure your text and tone is consistent as this is a foundation of a well articulated brand or personal identity.

Consistent Hierarchy

Visual hierarchy is how you will arrange objects and text in relation to one another to guide your user and not confuse the objects and how they should read them in your slides. Setting rules helps differentiate and prioritize what’s important in order.

Look at the difference between these two.

Snoop Dogg just launched a wine and it’s coming to Canada

Daily hive branded content | aug 11 2020, 6:30 am.

Australian winery 19 Crimes recently announced that its new Cali Red wine, created in collaboration with Entertainment Icon, entrepreneur, and hip-hop artist Snoop Dogg, will be hitting shelves across Canada later this summer.

The collaboration offers a refreshing take on celebrity partnerships as the apparent shared values and history between the brand and famous rapper make for a perfectly organic pairing.

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You can see a clear distinction in the example below:

Think of hierarchy of a form of narration or story structure. Your eye goes to the title, then to the subtitle, then to the body copy in a logical manner. Where the eye travels is one of those things we don’t think about often. But you can also utilize eye lines in photos. Is your subject in the photo looking left or right? Consider placing text to where your subject is looking and see how effectively your eye travels to that text.

We’ll look at hierarchy strictly as sizing of words for now, but note you can establish hierarchy with type, white space, alignment, etc. As a general rule of thumb, you should have consistent sizing for your Header (or title slide / slide title), your subtitles and your body text. That’s it! If the sizing in your PowerPoint is consistent, your words will look uniform and clean. Everything will be much easier to read and the eye will be trained to move each slide.

Don’t Forget Your Own Style

Also don’t forget to incorporate your own style and what kind of visuals you like. Even if your early visuals may seem simple, build up that design muscle with the basics and design techniques that look clean and consistent.

You’ll find as you design these basics, you’ll probably start noticing other visuals and things you like in other mediums and presentations. Keep a note or screenshot the presentation that inspired you. Create a mood-board that you can refer to in the future for quick idea inspiration. Copying gets a bad rap, but learning how to design something you like even if it’s a clone copy will teach you many things about design. Build a collection of images that informs everything you do: for your color scheme, your designs, the cadence of images, etc.

That being said, you can also use free stock websites like Freepik for some design layouts inspiration. Creative Market is a paid website but the site offers a ton of design inspiration. This site has design templates for what’s currently in and trending. You can subscribe to an email newsletter on either site to get bite sized design influence each day that goes straight to your inbox.

However, don’t be afraid to try something new!

Once you get to a level of comfortable designing, these new ideas will be much easier to execute with the technical knowledge you amassed when you started. You could even try using a new app to design your ideas to keep your knowledge fresh! (Keep in mind that most online apps like SlideShare use cookies to improve functionality and performance.)

Ask your friends or people at your organization to give you feedback and critique, as that’s also crucial to honing your design skills. The people around you also represent different audiences!

The above image looks boring, right?

That’s because there are no visual elements!

Powerful visual presentations can engage audiences psychologically with both the presentation itself and the energy of the presenter. By understanding a few universal design concepts, you can begin your journey creating wonderful visual presentations and becoming a better presenter ! Thanks for reading this blog post, tell us your tips in the comments below.

Author:  Content Team

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

• The main idea.
• The presenter.
• The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

• Include less text and more visuals in your presentation design
• Identify one core message to center your presentation design around
• Eliminate any information that doesn’t immediately support the core message
• Create a strong presentation outline to keep you focused
• Use text to reinforce, not repeat, what you’re saying
• Design your presentation with one major takeaway per slide
• Use visuals to highlight the key message on each slide
• Use scaffolding slides to orient your audience and keep them engaged
• Use text size, weight, and color for emphasis
• Apply design choices consistently to avoid distraction
• Split a group presentation by topic
• Use a variety of page layouts to maintain your audience’s interest
• Use presentation templates to help you get started
• Include examples of inspiring people
• Dedicate slides to poignant questions
• Find quotes that will inspire your audience
• Emphasize key points with text and images
• Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

• Speakers reading their slides
• Slides that include full sentences of text
• Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

• Class presentations
• Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. The outline will shape the  presentation structure  and guide you through your content. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

• Introduction and hellos
• Vision and value proposition
• Financial profit
• Your investment
• Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Into memorable slides with minimal text:

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

• Detailed descriptions
• Background information
• Redundant statements
• Explanations of common knowledge
• Persuasive facts and figures
• Illustrative examples
• Impactful quotes

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

Pull out quotes and important numbers, and make them a focus of each slide.

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

This helps ensure that the visuals remain the focus of the slide.

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

Or create a flowchart  and funnels:

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

• Split your group presentation by topic
• Introduce the next speaker at the end of your slide
• Become an ‘expert’ in the slide that you are presenting
• Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

• When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
• Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

Give it a try with one of our popular presentation templates:

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.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices The #1 rule for improving your presentation slides

by Tom Rielly • May 12, 2020

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

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How to Design a PowerPoint: A Visual Guide to Making Slides with Impact

Home > Speaking > How to Design a PowerPoint

A quick Google Images search for “worst PowerPoint slides” proves two very clear realities: 1) anybody can create a PowerPoint; and 2) many don’t know how to do them well.

That’s understandable, though. Unless you’ve recently taken courses or training in design, data visualization, and public speaking, you likely haven’t had any more education on how to create an effective slide deck than a ten-year-old.

And you’re not alone.

Bad PowerPoints are everywhere: professor lectures, science conferences, human resources trainings, team meetings, sales review gatherings, thesis and dissertation defenses, product pitches, job interviews, you name it. Some of the brightest people in the world have created some of the most awful PowerPoints. For most, it’s just not a natural skill.

That’s unfortunate, too, because a well-designed slide deck can make a tremendous difference in the reception of the message you’re trying to convey.

To start designing excellent slide decks right away, follow my quick guide to designing better PowerPoints right after this paragraph. To get a whole workshop’s worth of information about how to design better slides, scroll below. 🙂

Click image to enlarge.

The question is, does designing a nice PowerPoint actually matter?

Well, if you’ve made it this far, you already know my opinion. But the short answer is, YES! Effective slide decks can make a HUGE difference in the outcome of your presentation. Why? Because slides—which should be used to supplement and enhance your well-prepared script (not be the presentation, as we often see in slides that are nothing more than bulleted lists)—significantly improve engagement during the presentation and recall after the presentation.

Basically, if you want people to both pay attention AND remember what you said, good slides can make all the difference. Plus, research has shown that people trust information more when it’s well-designed. In sum, good slides will cause your audience to:

• Pay attention more and stay more engaged;
• Remember the key messages from your presentation better;
• Trust you and your information more; and
• Believe you are super smart and awesome. (I mean, you already are, but good slides will seal the deal.)

Bad slides, on the other hand, are not only distracting, but they can actually damage a person’s ability to understand and follow your message.

At best, poorly designed slides will make you look less professional. At worst, they’ll encourage people to not listen to anything you have to say. Bad slides (which are caused by a whole range of things, including being too text-heavy, too busy, too inconsistent, or too color crazy, etc. [see my article on 40 Ways to Screw Up a PowerPoint Slide ]), overwhelmingly distract from your presentation.

If a slide has too much text, people try to read it and listen to you at the same time—which damages their ability to do either well. If your slides are too busy, your audience won’t be able to understand the information quick enough. If it’s ugly, well…people just tune out and ignore (and judge you, to boot).

Okay, so enough of the why . Let’s get to making better slides!

The 9 Steps to Designing a Better PowerPoint Slide

Step 1: empathize with your audience.

The term “empathy” in this context comes from a relatively new theory called “design thinking,” in which you can apply the mindset of a designer to a variety of contexts. So, whether you’re creating a toothbrush, a video game, an automobile, or…a PowerPoint, you need to be thinking a like a designer—which starts with empathy.

Empathizing with an audience is like applying the Golden Rule: present unto them as you would like to be presented to. Of course, the content of presentation itself comes first and foremost, but the design of your slides should support and enhance your content, so you’ll be thinking of your script and your slides at the same time. To begin, it’s best to start with a few concrete questions about your audience:

• Why are they there? Are they at your presentation because they want to be, or because they have to be? Is your presentation the only one of the day, or is it one of many (like at a conference)? Are they expecting to learn, be entertained, be inspired, be trained? In essence, you want to know their state of mind before coming so you can plan to accommodate that as best you can.
• Why would they care? Dig deep here. Does your audience actually care about the topic as much as you do? And…if you don’t care, why don’t you? If the topic isn’t meaningful and you can’t make it feel that way, then why even present? But…if they do care, know why they do. What will they hope for and expect out of it? What can you do to meet and exceed their expectations?
• What do they need to know? And what DON’T they? How much about your subject do they already know? Are they novices, experts, or a blend of both? Does it make more sense to break your topic into separate presentations on separate days, rather than giving it all at once? Is it focused and narrow enough to make an impact? Can you leave anything that is irrelevant out?
• What will keep them engaged? Consider your content and your big takeaways. Consider the personalities and knowledge base of the audience? What can you do to keep them engaged? Now…remember that “engaged” doesn’t mean “entertained” (though it can). If you’re a scientist presenting on bacterial infections in the liver, entertainment is obviously not appropriate. But…if you don’t engage them, they may not appreciate your research, no matter how valuable it is. What will they want to see, hear, and know and how can you display that to them in a way that will keep them interested?

Once you have clear idea about your audience’s needs and desires, you can begin to develop slides (along with the content of your script) that will give them exactly what they’re looking for rather than wasting their time (and yours).

Step 2: Define the Story

Think of your presentation as a story and you, the presenter, as an author in real time. As you deliver a presentation, you are creating the tone, setting, and plot for what happens. Your execution of the presentation will, if done right, create a climax/conflict and an important resolution. Consider how your slide development functions like the five components of a story, then write down how you plan to control (define) that story:

• The Setting. You create a mood and presence by the way you enter the room, interact with the audience, and display your title. While you may not have full control over who comes and what the room looks like, you do have relative control over the tone and ambiance and how they will react to your message. Consider the title of your presentation. Does it capture your message while also creating a buzz about your topic? Can you add a photo on the title slide that will intrigue your audience? What colors will you use? How do you plan to interact with the slides and how will you keep the audience involved?
• The Characters. You may not know all the people in the room, but you should know as much about them as possible (start with Step 1). Still, you have a way to shape their interest and engagement in this topic. Characters in this story are stakeholders. Your ultimate goal for giving should be one of three things: help them think about something in a new, meaningful way; learn something valuable they didn’t know before; and/or act as a result of what they learned. If you can’t get them to one of those three points, you’ve never really developed the characters.
• The Plot . A plot in storytelling is a series of events that build towards a conclusion. A plot needs to have direction, with clear and meaningful series of events. As you develop your script, you should be thinking about your rhetorical progression of ideas—your building towards a final outcome or conclusion. The development of slides can help you with this and they can help your audience stay on track. The key is, you need to make sure your audience is following the plot. If the plot starts to feel loose, disconnected, fragmented, or…all over the place, you’ll lose them faster than a 0-star rated movie.
• The Conflict. There must be some reason why everyone is there to see you presentation. It’s possible they don’t fully understand it themselves, but you, as the presenter, must make their purpose evidently clear. You must make them care. The more and more you pull them into your subject matter, the more you have effectively built a climax, which is the key to any successful story.
• The Resolution . The resolution is the takeaway—it’s what resolves the conflict. If you’ve built a strong climax, you now need to make sure your audience leaves with something valuable. If they leave thinking in a new, meaningful way; if they have learned something valuable that they can apply today; or if they are ready and knowledgeable about how to act, then the resolution is there and you, the author, have done your job.

Step 3: Brand Your Message

Jeff Bezos is famous for having said, “Brand is what others say about you when you’re not in the room.” You might think similarly about your presentation. How will your audience feel about your presentation afterwards, when you’re not around?

That can be an intimidating question to ask. And, it may seem a little odd to think about your message as a “brand.” But…applying brand theory to messaging makes a lot of sense. You want people to get on board with what you have to say. To do that, you have to establish what they value, what motivates them, and what you’ll have to do meet or exceed their expectations.

Brand experts use a lot of terms to describe and define brands. Let’s address a few, and apply them to slide design:

• Differentiation. How yours is different from the rest. What can you do to make your message stand out from a world of clutter and information? What makes yours unique? Is it your approach, the stories you tell, your language, your humor, your ideas, something else?
• Authenticity . How much you genuinely care. Audiences can tell if you’re passionate or not. They know if you care about both your topic and them learning it. If you fake it, the message gets diluted. Use your slides to help showcase how much you care.
• History . What people already know about you, your topic, or your experience. Do you need to establish credibility, or do you already have it? Do you have experience you can lean into? Does your audience already like/agree with this topic? Is it totally new and unfamiliar to them? How can you bring the history of your topic and yourself into the presentation? Will you audience need a primer on the history or does it matter?
• Simplicity. Making the most important things stick. Good brands almost always have simple logos, simple taglines, and simple brand positioning statements. Many also focus on limited products—they focus on what they do well. Your message can work the same way. Can you simplify your entire message into 2 – 5 key points? Can you reduce the amount of information that has to be taken in all at once? Can you help organize and chunk information to be clearer and simpler to follow? People generally have a hard time remembering complex information all at once—determine what the real purpose of your presentation is and what your audience can reasonably get out of it, then simplify to make sure that happens.
• Visual Identity . Your message, like a brand, can be enhanced if people resonate with the overall look and feel. Just like with buying a brand of shoes, people will be drawn to the design of your information. If it looks static, cliche, poorly design, or just plain ugly, you’ve created an undesirable visual identity and people will have a harder time buying into it. But if you can take your message and harmonize with strong design and imagery, people will be more likely to be attracted by, latch onto, and “buy in” to what you have to say. What should your visual identity look like, considering your topic?

Step 4: Select Your Fonts

The choice of your font may seem a small thing, but it can make the difference between a sleek, professional presentation and one that is static, boring, or, worse, painfully obnoxious.

If you’re not a professional designer, being font savvy may not come natural. Fortunately, there just a few rules you can follow to help you make your choices:

• Avoid the Defaults . In PowerPoint (as in MS Word), the default font is Calibri. Before 2010, the default was Times New Roman. Other programs use Arial or Myriad Pro as the default. What’s wrong with defaults? The fonts themselves are actually fine fonts—that’s why Microsoft went with them. BUT…because they’re the defaults, they are so widely used that they’ve become dull. If you just leave the defaults, your audience will subconsciously feel that you didn’t design your PowerPoint (because you probably didn’t). Just changing the font can bolster your PowerPoint’s professionalism quickly.
• Stick to Simple, Modern Fonts. Okay, so you don’t want to use the defaults, but what DO you use? Something simple. Don’t go crazy. Find something that is similar to the default, with just a little variation. Find something that is super easy to read and looks clean, simple, and sleek. Nothing distracting. Remember: you want people to focus on your story and message, not the lettering. Look at the graphic above for a list of some good, simple, modern fonts. Avoid, at all costs, the notoriously ugly or cliched fonts: Comic Sans; Chiller; Papyrus; Algerian; Curlz MT; and so forth.
• Make Sure Your Fonts Are on the Computer(s) You’re Presenting On. Remember: fonts are installed on individual computers, not attached to a program. A misunderstanding that many people have is that a font comes with PowerPoint (or any other program you’re working on). That’s NOT accurate. Fonts are installed on your computer. So…if you use a cool font that was on your desktop PC, but you are presenting your slides on a MacBook laptop, you’ll want to check that both computers have the font you’re using. Some fonts are pretty standard and you’ll find them on pretty much all computers: Palatino Linotype, Century Gothic, Segoe UI, Garamond. Others, however, are proprietary and may not be on other computers: Acumin Pro, Raleway, Helvetica. If you know you’ll be presenting on multiple different computers, find a standard font. One I’ve always liked to use is Century Gothic.
• Consider Using Two Fonts . The “two-font rule” suggests that designs will be more attractive if they use two fonts—one for headings and titles, the other for body text. You can get away with just one font if you make your headings stand out in some way—by size, weight, or color—but it’s often a nice aesthetic to use two. Just be sure that the two fonts are obviously different from each other (don’t use both Arial AND Century Gothic—they’re too similar, which will look like an accident) and that they harmonize well together. It’s often good to use a serif font (the type with little “feet” like in Palatino Linotype) paired with a sans serif font (the kind without “feet,” like Century Gothic).

Step 5: Narrow Your Colors

A hallmark of any good design is a simple, consistent color scheme. Keep your slide designs to fewer than four colors. Often, it’s good to use black, white, gray, and then one or two accent colors. Years ago, when I was new to design, I had someone tell me that a brochure I created looked like a clown exploded on the page. You DON’T want your slides to look like a clown exploded! To avoid that, find your color scheme in advance and stick to it.

Color can be tricky. If you work for a company that already has a pre-established style guide and color scheme, definitely use it! Not only is that important for your company’s brand, it makes your life a whole lot easier. If you do have to choose colors yourself, though, consider going to this website first: color.adobe.com . You can type things into the “explore” bar and you’ll be led to color schemes that look nice.

What you want to look for are colors that are a bit muted and won’t overwhelm the eyes of your viewers. Remember that you want to keep a high contrast so it doesn’t strain your audience members’ eyes. So…stick to black or really dark gray for text. Keep a white or very light background. Use the accent color for headings or important pieces of content. And…just make sure the colors match your topic or industry.

Step 6: Divide into Sections

Good presentations are well organized. Your slides should visually reflect your organization by using different slide “types” for different parts of your presentation or content.

All presentations should have at least three slide types: a title slide, a body slide, and a closing slide. Most presentations will have a fourth: a section slide. Section slides are used to transition your presentation from one major topic to the next. Many presentations can also benefit from callout slides, which are used to designate unique types of content that show up periodically—like for direct quotes or polling questions to audience members.

If you’ve ever taken a college course on public speaking, you probably remember your professor telling you to use “signposts.” A signpost is a metaphor for visual or oral cues that let your reader know where they’re at in the journey. Signposts keep your audience oriented. Sectioning your slides provides a visual signifier to your audience that you are shifting gears—plus, it just makes your slides feel cohesive, professional, and organized.

Take the time to design your slide types first. Then, fill in the content from your presentation script.

A quick note about body slides, though. These are going to be the most frequently used slides, the ones that you put the majority of your content on. Note that body slides don’t all have to look identical. They need to be consistent in design—repeating the same fonts, colors, photography style, highlights, etc.—but the layouts can change. Providing some visual variation is good for your audience.

Step 7: Visualize Every Slide

One of the biggest errors inexperienced presenters make is believing that audience members need to be able to read a lot of text to understand the message.

The reality is, when you put a lot of text on the screen—even if it’s in a bulleted list—you end up creating more difficulty for your audience. They’ll try to read while also trying to listen to you, creating a conflict of noise that will eventually cause them to only catch about half of what you wanted them to. Plus, a lot of text is boring and not efficient for the human brain.

Research has actually shown (and there is significant evidence to prove this) that making information visual is good for humans for four reasons: engagement, cognition, trust, and recall.

• Visual information is more engaging . Most all people will tell you that they are “visual learners.” The reality is that pretty much all humans are. We pay attention to visual information because our brains are designed to process visual information faster. When you provide visuals—photographs, charts, diagrams, icons, etc.—people will pay far more attention than if you just have text. In fact, if you just have text on a screen, people will likely zone out.
• Visual information is easier to understand. If designed well and related to the topic, people will understand visual information faster than they will from reading. Even as you read this article (assuming you’re still here!), the information that is really going to help you are the visual examples and explanations I’ve added for each section. That’s the stuff where you’ll say, “aha! now I know what Curtis is telling me to do.” All this text—it’s just ancillary stuff to provide more detail. But the photos/graphics are what you’ll really learn from.
• Visualized information builds trust. For better or for worse, humans are wired to trust information more when it has been visualized, especially when it looks professional. If you take a table of data and turn it into a data visualization that is professionally design, people will tend to trust it more. Something about taking the time to visualize information makes people assume you know what you’re talking about. Now, that said, you have to make sure your data visualizations are accurate. The real pitfall here is that people will tend to trust it more, even if it’s misleading. If they discover any flaws, your entire argument (and credibility) will go out the window.
• Visual information is easier to remember . Research studies have shown that visual information will be retained more than six times better if visuals are attached to it. If you actually want people to remember your presentation you must do two things: tell stories and use pictures. If you simply regurgitate information and make it very text-heavy, your audience will forget almost everything you said within three days. If you add pictures, though, they’ll have mental images to trigger memory, helping them retain your message much longer.

Find ways to visualize every chance you can, making sure that your visuals emphasize, clarify, or enhance the content you are talking about. Look at the examples above. Find ways to reduce text and enlarge graphics; turn bullets into images or icons; and use simple, easy to understand graphics that draw attention to the most important point.

Step 8: Play with Photos and Layouts

This is the one that takes the most practice, but it can be the most fun and rewarding. Recognize that your body slides can take multiple forms and that there are endless ways to organize, crop, and adjust visualizations, photos, headings, and designs. As long as you keep your color scheme, fonts, and highlighting techniques consistent, the slides will still feel uniform and professional, while giving variety to your slides.

Some things to think about as you play with the design of your slides:

• CONTRAST: Make sure you use high contrast in colors, especially for areas where you have text (black text on white backgrounds almost always work best). In addition, make sure that things that are different actually look significantly different. If two fonts are different sizes, make them obviously different sizes. If you’re using two colors, make them completely different colors. When two things look similar, there isn’t much contrast, which looks accidental and/or visually dull.
• REPETITION: Repetition is all about consistency in design. Repeat design elements throughout: fonts, colors, highlights, logos, shapes, styles, etc. Repeat the same visual feel for photos. Use the same types of icons and graphics. The more unified the design, the strong the appeal and the more professional you look.
• ALIGNMENT: Make sure everything on your slide is aligned with something else. Nothing should be “floating,” or placed arbitrarily. Align photos to titles, words to other words, rules/lines to other elements. Keep it all tightly aligned and crisp.
• PROXIMITY: Put things that are related close together and things that aren’t apart from each other. The brain will automatically assume that, if two things are next to each other (like a photo and a caption) that they are connected. Avoid confusing your audience by separating things that are different and connecting things that go together.
• Move Photos to the Bleeds . The term “bleed” is a graphic design principle that describes moving photos to the edge of page (where the ink “bleeds” off) in order to reduce visual noise. An old design principles developed by Josef Albers, 1+1=3, suggests that when you insert two objects, you automatically create a third—the space between. When you insert a photo, you end up creating a margin of white space around the edges. If that white space isn’t necessary, just make the image larger and push clear to the edge of the screen. This will remove the margin and the noise. Plus, it just makes slides look simpler and more professional and it really draws the eyes to the photo.

Step 9: Orient Your Audience

In addition to creating section slides (see Step 6 above), you can help your audience—and yourself—stay organized by giving visual cues and textual information in footers, slide counts, and headers or sidebars.

These orienting features of a slide deck can be especially valuable if you’re giving a long presentation, workshop, or training.

Start by creating a footer. These aren’t required and you don’t need them on every slide, but in most costs, presentations will benefit from some information in the footer. Some of the most common things to include in a footer:

• Company logo
• Company name
• Name of presenter
• Name of event or conference
• Title of presentation
• Copyright information

Beyond the footer, you can also include a slide count (in example above, look at the bottom right of the slide). While some argue that this can be distracting, most would say that a slide count will help audience members know how much more to expect, putting their “I’m being held hostage by this presenter!” fears away.

If your presentation is particularly long (like, say, 45 minutes or more) or you’re giving a workshop, you can really help your audience by giving them a sort of contents or guide, so that they know where they’re at in relation to everything else. You might, for example, create a small sidebar on the left that includes the section they’re in with the subsection. Or, as in the example at the top (see top left of example), you might just include which section you’re on and a summary title of that section.

There is no one or perfect way to orient your audience members. Just make sure it’s on the forefront of your mind as you work to build empathy into your slide design. The presentation is for them, after all, not you. Give them as much as you can to help them appreciate the message you’re delivering.

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2024's Must-See Visual Presentation Examples to Power Up Your Deck

Anh Vu • 05 April, 2024 • 8 min read

Keep on reading because these visual presentation examples will blow your boring decks away! For many people, delivering a presentation is a daunting project, even before it turns to hybrid and virtual displays due to the pandemic. To avoid the Death By PowerPoint phenomenon, it is time to adopt new techniques to make your presentations more visual and impressive.

This article tries to encourage you to think outside of the slide by providing essential elements of a successful visual presentation, especially for the new presenter and those who want to save time, money, and effort for the upcoming presentation deadline.

Table of Contents

What is a visual presentation.

• Types of Visual Presentation Examples

How to Create a Visual Presentation

• What Makes a Good Presentation Visual?

Frequently Asked Questions

How ahaslides supports a good visual presentation.

As mentioned before, you need a presentation tool to make your presentation more visual and engaging. The art of leveraging visual elements is all intended visual aids make sense and kick off audiences' imagination, curiosity, and interest from the entire presentation.

The easiest way to create interaction between the presenter and the audience is by asking for rhetorical and thought-provoking quizzes and quick surveys during the presentation. AhaSlides , with a range of live polls , live Q&A , word clouds >, interactive questions, image questions, creative fonts, and integration with streaming platforms can help you to make a good visual presentation in just a second.

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So, what are the visual presentation examples? When providing as much information as possible, many presenters think that text-heavy slides may help, but by contrast, they may lead to distraction. As we explore the characteristics of good presentations, illustrations and graphics play an important role in delivering compelling content and turning complex concepts more clearly, precisely, and instantly to understand. A visual presentation is the adoption of a range of visual aids on presentation to ensure information is easier to understand and memorize. 

In addition, visual aids can also help to keep presenters on track, which can be used as a cue for reviving a train of thought. They build better interaction and communication between presenters and the audience, making them notice more deeply what you are saying.

Types of Visual Presentation Examples 

Some possible visual presentations include infographics , charts, diagrams, posters, flipcharts, idea board , whiteboards, and video presentation examples. 

An infographic is a collection of different graphic visual presentations to represent information, data, or knowledge intended more visually quickly and clearly to grab the audience's attention.

To illustrate quantitative data effectively, it is important to make use of graphs and charts. For both business use and research use, graphs and charts can show multiple and complex data in a way that is easy to understand and memory.

When it comes to presenting information systematically and logically, you can use diagrams. A diagram is a powerful tool for effective communication and brainstorming processes. It also is time-saving for people to read and collect information.

A poster, especially a research project poster, provides brief and concrete information about a research paper straightforwardly. The audiences can grab all important data knowledge and findings through posters. 

A flipchart and whiteboard are the most basic presentation aids and work best to supplement lecture slides. Excellent whiteboard and flipchart composite of well-chosen words, and clear diagram will help to explain complex concepts.

A video presentation is not a new concept, it is a great way to spread ideas lively and quickly attract the audience's attention. The advantages of a video presentation lie in its animation and illustration concepts, fascinating sound effects, and user-friendliness. 

In addition, we can add many types of visual aids in the presentations as long as they can give shapes and form words or thoughts into visual content. Most popular visual aids include graphs, statistics, charts, and diagrams that should be noted in your mind. These elements combined with verbal are a great way to engage the listeners’ imagination and also emphasize vital points more memorable.

It is simply to create more visual presentations than you think. With the development of technology and the internet, you can find visual presentation examples and templates for a second. PowerPoint is a good start, but there are a variety of quality alternatives, such as AhaSlides , Keynote, and Prezi.

When it comes to designing an effective visual presentation, you may identify some key steps beforehand:

Visual Presentation Examples - Focus on Your Topic

Firstly, you need to determine your purpose and understand your audience's needs. If you are going to present in a seminar with your audience of scientists, engineers, business owners… They are likely to care about data under simple charts and graphs, which explain the results or trends. Or if you are going to give a lecture for secondary students, your slides should be something fun and interesting, with more colourful pictures and interactive questions.

Visual Presentation Examples - Animation and Transition

When you want to add a bit of excitement to a slideshow and help to keep the listener more engaged, you use animation and transition. These functions help to shift the focus of audiences between elements on slides. When the transition style and setting are set right, it can help to give fluidity and professionalism to a slideshow.

Visual Presentation Examples - Devices for Interactivity

One of the approaches that improve communication between audiences and the use of visual aids is using technology assistance. You don’t want to take too much time to create well-designed visual aids while ensuring your presentation is impressive, so why not leverage a presentation app like AhaSlides ? It properly encourages participant engagement with interactive visual features and templates and is time-saving. With its help, you can design your presentation either formally or informally depending on your interest.

Visual Presentation Examples - Give an Eye-catching Title

Believe it or not, the title is essential to attracting audiences at first sight. Though don’t “read the book by its cover”, you still can put your thoughts into a unique title that conveys the topic while piquing the viewer’s interest. 

Visual Presentation Examples - Play a Short Video

Creative video presentation ideas are always important. “Videos evoke emotional responses”, it will be a mistake if you don’t leverage short videos with sound to reel in and captivate the audience's attention. You can put the video at the beginning of the presentation as a brief introduction to your topic, or you can play it as a supplement to explain difficult concepts. 

Visual Presentation Examples - Use a Prop or Creative Visual Aid to Inject Humour

It is challenging to keep your audience interested and engaged with your audience from the whole presentation. It is why to add a prop or creative visual aid to pull your audience's focus on what you say. Here are some ideas to cover it:

• Use neon colour and duotones
• Tell a personal story
• Show a shocking heading
• Use isometric illustrations
• Go vertical

Visual Presentation Examples - Rehearsal and Get Feedback

It is an important step to make your visual presentation really work out. You won’t know any unexpected mirrors may come out on D-day if you don’t make the rehearsal and get feedback from a reliable source. If they say that your visual image is in bad-quality, the data is overwhelming, or the pictures are misunderstood, you can have an alternative plan in advance.

What Makes a Good Visual Presentation?

Incorporate visual or audio media appropriately. Ensure you arrange and integrate suitable data presentation in your slides or videos. You can read the guidelines for visual aids applications in the following:

• Choose a readable text size about the slide room and text spacing in about 5-7 doubted-spaced.
• Use consistent colour for overall presentation, visual aids work better in white yellow and blue backgrounds.
• Take care of data presentation, and avoid oversimplification or too much detail.
• Keep the data shown minimum and highlight really important data points only.
• Choose font carefully, keep in mind that lowercase is easier to read than uppercase
• Don’t mix fonts.
• Printed text is easier to read than handwritten text.
• Use the visual to emphasize punctuation in your verbal presentation.
• Say no to poor-quality images or videos.
• Visual elements need to be strategic and relevant.

What well-designed visual aids should have?

To make an effective visual aid, you must follow principles of design, including contrast, alignment, repetition, and proximity.

Why is it important to keep visual aids simple?

Simple ads help to keep things clear and understandable, so the message can be communicated effectively.

What is the purpose of visual aids in the classroom?

To encourage the learning process and make it easier and more interesting so students would want to engage in lessons more.

Tips to Engage with Polls & Trivia

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Key Visual: How to Create an Impactful Visual Identity?

• 3D Illustration
• Artificial Intelligence

What is Key Visual (KV), and how to create an unique identity!

In advertising campaigns, Key Visual (KV) plays a pivotal role in conveying a strong and impactful message, and it's what gives a brand its unique identity.

In this text, we will understand the importance of Key Visual for an advertising campaign and how to hit the mark in creating an effective main visual design!

WHAT IS KEY VISUAL (KV)?

The KV is a central visual representation of an advertising campaign, usually in the form of an illustration, that captures the essence and values of the brand or product. It is responsible for conveying the brand's identity, its unique value proposition, and establishing an emotional connection with the target audience for that campaign.

It serves as a visual anchor that unifies all elements of an advertising campaign, from print and digital ads to promotional materials and packaging. Through the KV, a brand can tell a visually appealing and memorable story, differentiating itself from the competition and leaving a lasting impression in the minds of consumers.

HOW TO CREATE AN IMPACTFUL VISUAL IDENTITY?

Creating an effective main visual design requires a skillful combination of creativity, understanding of the target audience, and comprehension of the campaign's objectives. It is essential for the Key Visual to be visually appealing, convey the desired message, and be easily recognizable, allowing consumers to identify the brand in any context.

There are several reasons why the Key Visual is crucial for the success of a campaign:

1. BRAND IDENTITY: The KV is a visual representation of the brand's identity, capturing its personality, values, and essence. It helps establish the brand's image in the minds of consumers and creates a direct association between the campaign's message and the brand itself. By being consistent and recognizable, the Key Visual strengthens the brand identity over time.

2.   EFFECTIVE COMMUNICATION: The KV has the power to instantly and impactfully communicate the key message of the campaign. Through carefully designed visual elements, it conveys essential information about the promoted product, service, or concept. The KEY VISUAL is capable of sparking interest, conveying emotions, and generating curiosity, encouraging the audience to engage with the campaign.

3. UNIFICATION OF THE CAMPAIGN: The KV acts as a unifying element in an advertising campaign. It creates visual consistency when used across different channels and marketing materials, such as print and digital advertisements, social media, and promotional materials. This results in a cohesive campaign where all pieces communicate the same message and reinforce the brand's presence, increasing its visibility and recognition.

4. UNFORGETTABLE : The KV has the potential to become a lasting visual reference in the minds of consumers. When well-executed, it can become an iconic symbol that is immediately recognized by the audience. Familiarity with the Keu Visual strengthens brand recall and creates an emotional connection, influencing consumers' purchasing decisions when faced with choices related to the product or service. It's the differentiator to create a memorable brand or product!

HIGH-QUALITY KEY VISUALS, LOW COST, AND SHORT DEADLINES

MUVA House is revolutionizing the production of Key Visuals through the application of artificial intelligence in its production processes. By combining the creative expertise of our team with innovative tools, we are able to offer high-quality KVs at an affordable cost and within a reduced timeframe.

Our approach uses 3D modeling and computational rendering to create realistic and impactful KVs. Through technological solutions for advertising, which includes process automation, we can visualize the KV from different angles, exploring its appearance and ensuring it meets the campaign objectives. Moreover, artificial intelligence is used to expedite the creation process, allowing for the generation of multiple KV variations swiftly and efficiently with tools such as Midjourney and ChatGPT .

At MUVA House , we are committed to providing standout KVs that convey the desired message and make an impact. Our combination of creativity, advanced technology, and artificial intelligence allows us to offer customized solutions that meet the needs and goals of each client.

Don't miss the opportunity to create an astonishing Key Visual in record time.

Contact us now and find out how we can turn your vision into reality!

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5 graphic designer’s tips on creating a key visual

To stand out, be noticed and remembered by customers. This is what every brand, manufacturer, service provider wants. And designers make this wish come true. How? Through key visual. Do you want to learn how to create it? Do you want to check if your company’s key visual matches good design practices? Read the following advice from Gracjan Majchrzak — Digital Graphic Designer at the 25wat agency.

Key visual is a graphic theme that appears on all advertising materials and communication media of a brand or its product, service, event. It is to distinguish the company from the competition, and at the same time convey its main values ​​and evoke appropriate emotions in a specific group of recipients. It is to be coherent, characteristic, unique and — as Gracjan Majchrzak points out — developmental:

“Key visual is to be designed for long-term use. Even if it is only to be used to promote a brand in digital, it should have development potential. To prove themselves in the future, for example, in outdoor advertising.”

25wat key visual after the rebranding

How to create a compelling key visual?

5 tips by a digital graphic designer from the 25wat agency

1. Get to know the brand

If we compare designing key visual to building a house, this stage is like preparing the ground for foundations. It decides on further steps of work. It defines the form, style, and character of the future home. And so, if you want to create key visual for a company, you need to start with getting to know its mission, values, offer, and audience. You need to find out what it wants to achieve, what its business goal. To gain this knowledge, you can conduct a strategic workshop or create a brief with the client. A strategic workshop is an effective way to get to know the brand. It allows, among others to recognize the distinguishing features of the brand and its immediate communication needs. Brief performs similar functions — it is also a source of information about the company, which you obtain thanks to precise and comprehensive questions. Necessary: Tell the client that his involvement at this stage is crucial to the project. Creating KV is a team sport.

2. Analyze the information obtained

Do you have information from the brief or conclusions from the workshops? It’s time to analyze them, draw conclusions, listen to the brand’s expectations, and consider all the data obtained. Then get to know, among others, company logotype, which is often a strong hint regarding colors, typography, and shapes of the key visual project. Necessary: Even if you have a head full of ideas, focus on the specific needs of the project — on particular solutions and materials that should be adapted to the primary method of brand communication with the audience. Is its strength to be the hit communication in social media? Do not create outdoor projects for the brand, but show digital graphics.

3. Create a board of inspiration (moodboard)

Before the best solutions crystallize, create a place to write down creative ideas and glare. At 25wat, we call them the board of inspiration and the stage of work — ideation, i.e., a game of imagination. We write down the first sketches, color palettes, and style references based on experience or benchmark research on the board. Necessary: Having an inspiration board, you can show the client the first effects of your work, indicate an aesthetic design, and ask for approval of the concept or suggestions and comments. Necessary: Having an inspiration board, you can show the client the first effects of your work, indicate the aesthetic direction of the project, and helps you get feedback on the concept, suggestions, comments.

4. Get team feedback (if possible)

When you have such an opportunity and the rules of cooperation with the client, show the project to other people from the agency, e.g., social media specialists. Such a test presentation will help to check whether the project complies with the brief assumptions. Necessary: People strategically involved in the project may have valuable comments and thoughts about the aesthetic direction. Their observations may inspire you to further visualizations.

5. Get ready to present your idea

When showing the created key visual, remember that a good presentation includes the final graphic designs and the arguments from which such and not other design decisions result. It is worth clearly explaining to the client why you’ve used specific typography or color. Necessary: Don’t be afraid to act as an expert.

At 25wat, we carry out various projects related to visual identification. You can see them on Behance . Do you want to create key visuals for your company or a new product? Please do not hesitate to contact us.

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Google ads – what is it, and why should you use it, how to cooperate with a creative agency.

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

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TED's secret to great public speaking

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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A Guide to Creating a Visual Annual Report Presentation

August 25, 2024 / Blog

Annual reports communicate a company’s financial health, achievements, and plans to stakeholders. However, traditional text-heavy reports can be challenging to digest. Transforming your annual report into a visual presentation can enhance engagement and clarity, making it easier for stakeholders to understand and retain key information. Here’s a comprehensive guide to creating a compelling visual annual report.

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Why a visual annual report.

A visual annual report leverages the power of visuals to present data and insights. 

Visuals such as charts, graphs, and infographics simplify complex information, making it more understandable and memorable. Moreover, this approach captures stakeholders’ attention and conveys the message more effectively.

Planning Your Visual Annual Report

Effective planning is essential to create a successful visual annual report.

Define the key messages you want to convey. Identify the most important data points and achievements from the year. Decide on the structure of your presentation, ensuring it follows a logical flow from past performance to goals.

Choosing the Right Visuals

Selecting the appropriate visuals is critical in making your annual report engaging. Different types of visuals serve different purposes:

• Charts and Graphs — Ideal for presenting financial data and performance metrics. Bar charts, line graphs, and pie charts can effectively illustrate trends and comparisons.
• Infographics — Useful for summarizing complex information and processes. Infographics can combine text, images, and data to tell a cohesive story.
• Images and Icons — Enhance the visual appeal and break up text-heavy slides. Use high-quality images and icons that align with your brand’s visual identity.

Designing Your Visual Annual Report

Here are some tips for designing your presentation:

Maintain Consistency

Consistency in design elements such as fonts, colors, and layouts creates a professional and cohesive look. Use your company’s branding guidelines to maintain a consistent visual identity throughout the presentation.

Simplify Your Slides

Keep slides clean and uncluttered. Use bullet points to highlight key information and avoid long paragraphs. Limit each slide to one main idea to ensure clarity and focus.

Use Data Visualization

Effective data visualization can make your report more impactful. Use charts and graphs to present financial data, market trends, and performance metrics. Ensure that your visuals are clear, accurate, and easy to interpret.

Incorporate Infographics

Infographics can transform complex information into visually engaging content. Use them to summarize key achievements, illustrate processes, and highlight important data points. Infographics make your presentation more dynamic and easier to understand.

Highlight Key Achievements

Dedicate slides to highlight major achievements and milestones. Use visuals to showcase significant projects, awards, and successes. Highlighting these achievements reinforces your company’s strengths and progress.

Include a Forward-Looking Section

End your presentation with a forward-looking section that outlines your company’s goals and strategies for the upcoming year. Use visuals to illustrate your strategic plan, growth opportunities, and future initiatives. This section helps stakeholders understand your vision and commitment to future success.

Engaging Your Audience

Engaging your audience is crucial for the success of your visual annual report presentation. Here are some strategies to keep stakeholders engaged:

Tell a Story

Narrative storytelling can make your presentation more compelling. Frame your data and insights within a cohesive story that highlights your company’s journey over the past year. A well-told story can resonate with stakeholders and make your message more memorable.

Use Multimedia

Incorporate multimedia elements such as videos and animations to enhance engagement. Videos can bring your report to life by showcasing testimonials, project highlights, and executive messages. Animations can add a dynamic element to your slides, making them more interesting.

Encourage Interaction

Encourage stakeholder interaction by incorporating Q&A sessions, polls, and discussions. Engaging stakeholders in the presentation process fosters a sense of involvement and allows for real-time feedback and insights.

Creating a visual annual report can transform how you present your company’s performance and plans to stakeholders. Incorporating these strategies into your annual report presentation will ensure your stakeholders are well-informed and aligned with your company’s vision.

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