Architecture of Indian Cities Udaipur – City of lakes
“The traveller who goes there first is likened to a man who begins his banquets with master-piece and is worried to find other dishes rather dull.” – Prince of Wales.
Lying in the bowl-shaped basin of the Aravalli ranges in Southern Rajasthan, Udaipur, also called the City of Lakes is compared to the European city of Venice for its romantic appeal. The rugged terrain created favorable conditions for the defense and opportunities for the medieval settlement. The city became the capital when King Udai Singh of Mewar moved here from Chittorgarh and was the last capital of the Kingdom of Mewar. Therefore, the image of the city is one that emphasizes Rajput heritage making it a major tourist attraction in the country. The heritage fabric of the city creates an excellent example of harmony between its natural elements and the built form.
Like other medieval cities, the ancient city center of Udaipur is a sacred place with respect to administration, architecture, and religion. The most dominating feature of Udaipur is Lake Pichola, the urban fabric along which represents the development of the historic core. The lake influences favorable changes in the micro-climate of the region where people are faced with low humidity, scorching heat and glare. The built form uses the cooling quality of water and the reflecting surface of water increases the visual scale and prominence of the palaces built around it.
The AmbraiGhat, located on the bank of Lake Pichola serves beautiful views for enjoying the sunrise and the sunset, with water soothing the feet and giving an experience like never before.
The town is often associated with the presence of the marvelous Lake Palace which reflects the wealth and valor of the Mewar Kingdom. It was the former ruler’s summer palace, which was later transformed into a hotel. Another palace that is associated with the center of royal power in the city of Udaipur is the City Palace. It embodies the history of the Sisodia Royal dynasty.
The City Palace is the structure around which the settlement was found; buildings separated by several chowks, courtyards, and hanging gardens. The historic buildings are a property of the Mewar royal family and are managed by several charitable trusts. This is referred to as the ‘tourist city’ as most of the economic activities related to tourism take place within the narrow streets of these settlements.
The intricacies of this heritage can be better understood during a stroll along the streets of the old city – displaying handmade fine art paintings, mojdis, handmade leather goods, beautiful pieces of silver and stone jewelry, interesting traditional Rajasthani clothes, bed sheets, upholstery, etc.
The topography and landscape dominate the overall form and settlement pattern in Udaipur with the lake providing ‘a sense of place’ for generating distinctive organic order. The historic core of the city has mixed land-use, but with time increased tourism and change in development pattern has diluted the hierarchies in the built form. Large scale religious and administrative structures stand out as the main elements amidst the hustle-bustle of the city- a representation of grandeur of the bygone era.
The dominance set by the palace is broken down with the appearance of shikharas of the temples. Jagdish Chowk is the main center of the old layout of the city due to the presence of the main temple, Jagdish Mandir. A large number of Indian and foreign tourists visit the temple, especially due to its close proximity to the City Palace. The temple is dedicated to the Garuda bird, a manifestation of God Vishnu, and the architecture of this temple is particularly different from other prominent structures of the city.
The most prevalent feature of buildings is the ‘cusped’ or ‘peacock’ arch supported by fluted columns – a highlight of Rajput architectural decoration. Windows often have tinted glass, and often used with screens to offer privacy and reduce solar radiation. Other remarkable elements of Rajput architecture visible in the historic monuments and old buildings are expansive balconies that create a visual link with the water bodies, the arched elements over doorways and windows, the use of sandstone, and whitewashed walls of the havelis along with the beautiful chattris on towers and forts.
Udaipur is also famous for its local handicrafts and traditional performing arts. The famous Bagore Ki Haveli, hosts daily Rajathani performing arts show in the evening called ‘Dharohar Dance Show’ that attracts a large number of tourists. Built in the 18th century by Amar Chand Badwa, the haveli stands magnificently on the waterfront and has been now converted into a museum. The haveli was restored using local and traditional materials and skills, lakhori bricks, and lime mortar, such that the royal look in the same old architectural style can be retained. It is a symbol of Mewar’s aristocratic culture and has about 138 rooms. The Chamber of the Royal Ladies is worth a visit for its renowned tinted glass windows and two peacocks made with colored mosaic, showing exceptional craftsmanship.
In the outskirts of Udaipur, near Havala village, a one-of-its-kind ethnographic museum called the Shilpagram is located that reflects the culture and heritage of the whole western India. The main objective of the museum was to promote the culture and lifestyle of ethnic minorities and tribal communities, keeping them alive through their art forms – art, handicrafts, music, dance, theatrics, puppetry, and more – all presented in their rawest form.
The historic city of Udaipur has survived pressures of unprecedented growth and today lends itself as a very important tourist city with a unique charm, grand history, and outstanding architectural and cultural heritage. But the strategy of development and preservation must be in lieu of the characteristic heritage of the urban fabric, such that it embraces conservation activities with a more sensitive approach.
Currently pursuing her major in urban planning, she believes that design and literature are two paradigms which can alter the overall outlook of the world when backed by practical data.
Architecture of Indian Cities Nashik – Culture along the banks of Godavari
Importance of Architecture to Fiction Writers
Related posts.
The Future of Branding: Embracing Innovation and Technology
The Magic of Campus Design: An Architect’s Perspective
Architecture as an Cultural Instrument
Gender and Space in Architecture: A Historical Overview
Architectural Narratives: How Spaces Shape Perception and Life
Architectural evolution of Kaunas City, 1919-1939
- Architectural Community
- Architectural Facts
- RTF Architectural Reviews
- Architectural styles
- City and Architecture
- Fun & Architecture
- History of Architecture
- Design Studio Portfolios
- Designing for typologies
- RTF Design Inspiration
- Architecture News
- Career Advice
- Case Studies
- Construction & Materials
- Covid and Architecture
- Interior Design
- Know Your Architects
- Landscape Architecture
- Materials & Construction
- Product Design
- RTF Fresh Perspectives
- Sustainable Architecture
- Top Architects
- Travel and Architecture
- Rethinking The Future Awards 2022
- RTF Awards 2021 | Results
- GADA 2021 | Results
- RTF Awards 2020 | Results
- ACD Awards 2020 | Results
- GADA 2019 | Results
- ACD Awards 2018 | Results
- GADA 2018 | Results
- RTF Awards 2017 | Results
- RTF Sustainability Awards 2017 | Results
- RTF Sustainability Awards 2016 | Results
- RTF Sustainability Awards 2015 | Results
- RTF Awards 2014 | Results
- RTF Architectural Visualization Competition 2020 – Results
- Architectural Photography Competition 2020 – Results
- Designer’s Days of Quarantine Contest – Results
- Urban Sketching Competition May 2020 – Results
- RTF Essay Writing Competition April 2020 – Results
- Architectural Photography Competition 2019 – Finalists
- The Ultimate Thesis Guide
- Introduction to Landscape Architecture
- Perfect Guide to Architecting Your Career
- How to Design Architecture Portfolio
- How to Design Streets
- Introduction to Urban Design
- Introduction to Product Design
- Complete Guide to Dissertation Writing
- Introduction to Skyscraper Design
- Educational
- Hospitality
- Institutional
- Office Buildings
- Public Building
- Residential
- Sports & Recreation
- Temporary Structure
- Commercial Interior Design
- Corporate Interior Design
- Healthcare Interior Design
- Hospitality Interior Design
- Residential Interior Design
- Sustainability
- Transportation
- Urban Design
- Host your Course with RTF
- Architectural Writing Training Programme | WFH
- Editorial Internship | In-office
- Graphic Design Internship
- Research Internship | WFH
- Research Internship | New Delhi
- RTF | About RTF
- Submit Your Story
Looking for Job/ Internship?
Rtf will connect you with right design studios.
- You Are At:
Udaipur stabbing case: Rajasthan government bans carrying scissors, knives to schools
Udaipur stabbing case: as per the guideline, teachers will check the school bags of students to ensure that no such items are being brought to school. action will be taken against the students who flout the guideline..
Director of the Secondary Education Department Ashish Modi said that families send their children to school to study. "In such a situation, school premises should be the safest place for students. There should not be any kind of violence there. Keeping the security of students in mind, the Education Department has issued this guideline," he added.
New guideline issued by Rajasthan govt
The new guideline will be pasted on school notice boards and students will also be informed about it during prayer assemblies. On Friday, violence broke out in Udaipur after a Class X student was attacked with a knife by his classmate at a government school. Nearly half-a-dozen cars were set on fire by an angry mob while incidents of stone pelting were reported from certain parts of the city. As per reports, the students were from different communities which led to tension in the city.
Rajasthan: Man ties wife to motorcycle, drags around village for wanting to visit sister | VIDEO
Section 144 imposed in Rajasthan's Udaipur after student stabbed in school, various vehicles torched
Internet suspended in Udaipur for 24 hours after violent protests against student stabbing incident
Udaipur: Schools, colleges shut amid escalating communal tensions after stabbing incident
District Education Officer Lokesh Bharti confirmed that two classmates, both aged 15 years, at a government school in the Bhatiyani Chauhatta area got into a fight during the post-lunch hours following which one student stabbed the other on the thigh with a knife.
Read all the Breaking News Live on indiatvnews.com and Get Latest English News & Updates from Rajasthan
- criminal case
Uttarakhand: Four Nepali nationals found dead under debris in Rudraprayag
Kalki 2898 AD to Raayan: New films and web shows to watch this weekend on OTT
Diamond League 2024 javelin throw points table: Neeraj Chopra still not qualified for final
Related Rajasthan News
Udaipur stabbing case: Rajasthan government suspends school principal, teacher put on APO status
Rajasthan sees mix impact of Bharat Bandh, normal life largely unaffected
Rajasthan: 18-year-old student found dead in Kota coaching hostel, parents refuse FIR, postmortem
Six accused in Ajmer blackmail case sentenced to life imprisonment
Udaipur stabbing incident: Teenage victim cremated amid tight security
Latest News
What is chair workout? Types of exercises that can be done using a chair
PAK vs BAN 1st Test Day 3 Live Score: Bangladesh aim long partnerships in front of Pakistan's 448
Chandrayaan-3's historic landing celebrated on India’s inaugural National Space Day
UP Police Constable Recruitment Exam: FIR against ex-SP minister for spreading rumours
- Aap Ki Adalat
- Aaj Ki Baat
- Kurukshetra
- Haqiqat Kya Hai
- Entertainment
Congress & National Conference form alliance for J&K polls; Farooq Abdullah gives 1st reaction
Kolkata Rape and Murder Case: CBI allowed to conduct polygraph test on Ex-Principal Sandip Ghosh
National Space Day 2024: From Chandrayaan-1 to Chandrayaan-3, How India Earned National Space Day
Horoscope Today, August 23, 2024: Know Your Zodiac-Based Predictions
Aaj Ki Baat: Kolkata case...What happened in the Supreme Court today?
- Maharashtra
- Uttar Pradesh
- Madhya Pradesh
- West Bengal
- Jammu & Kashmir
- Chhattisgarh
PM Modi to provide certificates to 11 lakh 'Lakhpati Didis' in Maharashtra's Jalgaon on August 25
Centre bans over 150 fixed-dose combination drugs used for fever, allergies | Here are DETAILS
Cars, bikes get more expensive in Punjab | Check revised tax slabs
EXCLUSIVE | 'West Bengal not safe for women, state turning into mob-rule', says Guv CV Ananda Bose
Mamata Banerjee writes to PM Modi, seeks tougher anti-rape legislation
- Haryana Election
- J-K Election
Sri Lankan SC holds President Ranil Wickremesinghe guilty of violating fundamental rights
'President for all...': Kamala Harris formally accepts Democratic presidential nomination | WATCH
PM Modi Ukraine visit LIVE: PM begins Ukraine visit after Poland stop, advocates peaceful resolution
Pakistan: 11 Police officers killed in rocket attack in Punjab, as bandits ambush convoy
'No voice and bare faces': Taliban's new 'vice' laws impose tighter restrictions on women
- Celebrities
KBC16: Amitabh Bachchan gets emotional, funds 27-year-old contestant's brain tumour treatment
Stree 2 box office report: Shraddha Kapoor's film inches closer to touch Rs 300 cr mark
Saira Bano's 80th birthday Special: A look at her and Dilip Kumar's filmy love story
Working in hotels to films with Hrithik-Ranveer, 7 interesting facts about Vaani Kapoor
- Live Scores
- Other Sports
WATCH: Neeraj Chopra frustrated as he misses 90-metre mark again despite recording his season-best
Neeraj Chopra produces his season-best throw of 89.49m to finish second at Lausanne Diamond League
Neeraj Chopra at Lausanne Diamond League: Neeraj finishes 2nd with season-best throw of 89.49m
Court instructs Delhi Police to reinstate security of wrestlers after Vinesh Phogat's allegation
POCO Pad set to revolutionize 5G phablets: What to expect?
WhatsApp introduces voice note transcription for Android: Quick guide
Google Pixel 9 and Pixel 9 Pro XL first sale starts: Price, offers and availability
YouTube account hacked? Google’s new AI tool will help you regain control
How to turn on the SOS Emergency feature on your iPhone or Android smartphone?
How does Diamond League points system work and how many Neeraj Chopra needs for final? | EXPLAINED
Bharat Bandh: Protesters urge Centre to reject SC ruling, what are their other demands? Explained
What is lateral entry into bureaucracy and why did UPSC ask to cancel its advertisement? Explained
Champai Soren likely to join BJP | How this may affect Jharkhand political landscape ahead of polls
Why Pakistan celebrates Independence Day on August 14 despite achieving freedom together with India?
Zomato shuts down intercity food delivery service 'Legends': 'Not finding product market fit'
Will your ITR FY 2023-24 become invalid by this date if not verified? Check here
New Konkan Expressway from Mumbai to Goa to cut travel time to 6 hours: Check route, cost, deadline
Sensex soars 188 points to 81,093, Nifty rises 38 points to 24,809 in early trade
Paytm to sell entertainment ticketing business to Zomato for Rs 2,048 crore | DETAILS
Do you often get mood swings? THESE vitamin deficiencies can be the reason
Childhood obesity can contribute to development of immune-related diseases: Study
Does breastfeeding increase or reduce the chance of childhood obesity? Know from expert
Study finds higher death risk for women with low flexibility compared to men
Foot corn can be early sign of diabetes, know prevention tips
To revisit this article, visit My Profile, then View saved stories
The City Palace in Udaipur is an architectural marvel that has stood the test of time
Every Indian has grown up on legends of Maharana Pratap Singh’s tales of valour, preferring to take on the full might of Akbar’s army than submit to the dictates of the mighty Mughal . A visit to the City Palace in Udaipur built by his father Udai Singh II is a journey to the land of the brave and of architecture of impregnable fortress-like-palaces, located amid the rugged Aravalli Hills. Strategic defence became the main driving force shaping these citadels and their configuration on hill tops.
Also read: Explore the architectural wonders of The Leela Palace in Jaipur
Cusped arch jharoka with views of Lake Pichola.
The original capital city of the Mewar kingdom was Chittorgarh, but by the time Maharana Udai Singh II ascended the throne in 1537, there was so much strife with the Mughal armies that the Maharana decided to build a new, safer capital. Any present day architect -planner will be amazed at the astute site selection by the Maharana, who chose the present site near Lake Pichola for his new capital, as the topography of the location was well protected on all sides by forests, lakes and the Aravalli Hills. Historically, cities have come up along riversides for natural water supply, trade routes for the economy to flourish and vantage points for strategic defence. Udaipur fulfilled all the above criteria.
Sheesh Mahal with glass mirror work.
The fortress-palace is located on a fish-shaped hilltop with waterfront on one side ensuring safety from marauders, while enabling expansive views of the shimmering waters of Lake Pichola. Even today, there is an intangible timelessness about Udaipur . The City Palace looms large over the city skyline symbolizing royal blessings to its subjects. Because of the encasing of mountain slopes with stone embankments, the palace looks like a huge citadel atop the ridge. Built with locally available marble, limestone and granite, the superstructure is painted in lime plaster that casts shimmering reflections in the lake waters below on the western side, and rises high above the maize of the city on the eastern side.
The palace built in phases through 400 years by 23 generations of rulers is an agglomeration of numerous courts, chowks, gateways, torans and narrow-winding steps linking the various levels for security, to thwart surprise enemy attacks. The palace facade measures 801 feet in length and 100 feet in height, and has 11 mini-palaces around courts, each with a distinct well-designated role in the functioning of the palace life. Broadly, the City Palace is divided into two distinct zones: Mardana and Zennana Mahals .
Chinni Chitrashala with Chinese and Dutch mosaic tiles.
In contrast to the imposing palace form, the interiors comprise balconies, towers and cupolas exhibiting “delicate mirror -work, marble-work, murals, wall paintings, silver-work, inlay-work and leftover of coloured glass”, describes Shikha Jain, its conservation historian. At various points, a visitor gets to peep out from a lattice work jharokha for a breathtaking view of the lake and the city sprawled beneath. The prominent precincts and palaces are the Rai Angan, the earliest courtyard for royal coronations; the 17th-century Chandran Mahal; Suraj Gokhda or the public address facade; Mor-Chowk; Dilkhush Mahal; Surya Chopar; Sheesh Mahal; Bhim Vilas and Amar Vilas. The Fateh Prakash Palace and the Shiv Niwas Palace , the last two to have been built, now function as heritage hotels.
Promenade of Manak Chowk.
The Baadi Mahal, also known as Garden Palace, is the central palace situated on an 89 foot-high natural rock of the site. Every tourist guide will be at his most excited self here, amazing the tourists with its marvels of art and architecture . A pool with a murmuring fountain in the centre run by the engineering device of pumping up water from below was used for Holi celebrations. Adjoining pavilions are decorated with stained glass fenestrations around a cusp arch allowing breathtaking views of the city spread out below. As you proceed further, the most dazzling part is the royal bedroom called “Kanch ki Burj” with mosaics of mirrors adorning the walls. Throughout the palace, there is the recurrent presence of sun-face emblems in gleaming brass. These are the religious insignias of the Sisodia dynasty whose lineage Mewar kings claim; hailing themselves as Suryavanshis (descendants of the Sun). The largest of this emblem is seen on the wall of the Surya Chopar, a reception centre at the lower level.
Sun emblem in brass.
Also read: 8 centuries-old hotels in India where legacy wears a modern robe
Winding through the narrow corridors, you reach a brightly illuminated enclosure called the Mor Chowk or Peacock Square. The entire facade of one side of the courtyard consists of “three peacocks (representing the three seasons of summer , winter, and monsoon) modelled in high relief, and faced with coloured glass mosaic, built into successive niches in the wall area or jharoka ”. Built during Maharana Sajjan Singh's reign, the peacocks were crafted with myriad pieces of glass that glimmer in green, gold, and blue. It was in this enclosure that the treaty between Maharana Bheem Singh and Captain James Tod of the East India company was signed in 1818.
You also pass through Badi Chitrashali, a square courtyard constructed during the reign of Maharana Sangram Singh (1710-1734). The eastern wing is called Chini Chitrashali because of its cladding with Chinese and Dutch tiles added in the 19th century.
Mural painting on the wall of City Palace court.
The largest public plaza of the entire ensemble is the huge promenade called Manak Chowk. It is an enclosure for formal audiences for the Mewar rulers, and is used extensively even today during traditional festivals, with the participation of the royal family with the locals, making the City Palace an epitome of a living heritage. As you come out of the Palace and walk into the city bazaars, you encounter so many traditional art forms alive and visible—whether murals of horses and elephants on building facades, or artists making miniature paintings with fine brushes made from squirrel tails dipped in colours made from vegetable dyes and minerals. The marvel of Mewar’s art and architecture lives on in its palaces and bazaars.
Mor Chowk with glass work.
Also read: How the Salehkhana in Udaipur’s City Palace was transformed into a state-of-the-art gallery
- Vernacular Architecture
Vernacular Architecture of Udaipur
- Location: Rajasthan, Situated in a valley , surrounded by the Aravalis
- Climate: Largely hot and arid
- Type of structure studied: Courtyard Haveli
- Time of construction: approx. 200 yrs ago , i.e. 1800s
A view of Udaipur City
- Havelis display a unique architectural style that evolved around the courtyards to ensure safety and privacy of the womenfolk and protection from the heat of the long and harsh summers.
- Though not indulgent in its embellishments, the front façade has an air of aristocracy to it.
All the following elements are special due to the activities linked with them.
THE COURTYARD
- One outside the haveli – Meant for tying domestic animals, evening walks, celebrating special occasions.
- Central courtyard – For family get-togethers, children playing, offering morning prayer, holding feasts.
- Within the zenana – crushing spices, drying masalas, grinding wheat, get together of the women.
The Merdana and the Zenana
WOMEN SPACE
SPATIAL HIERARCHY
THE KITCHEN
A room in the merdana which has been converted into the kitchen.
- The kitchen was where the food was prepared and eaten, mutually respected by the members of the house it was never entered into by the men folk.
- Food was cooked in chulhas.
- It was well ventilated.
- There were stones slabs inserted in the depressions in the wall for utensils.
Terraces (Chandni) – opened up for serving food on special occasions, drying of clothes.
- Jharokhas used by women to overlook the activities in the outer chowk.
- Brilliant guise for the purdah system.
Beautifully crafted arches (Gokhras)
- Stack Effect :Courtyard is a low pressure zone during the day, cool air from outside ( low pressure ) replaces this air.
- Town Planning : It was done such that minimum area in terms of roof and walls is exposed to the sun.
CHANGES IN LIFESTYLE
- The residents have shifted to one part of the house while the rest of it has been locked.
- They have cut down the tree in the courtyard to prevent nuisance caused by monkeys.
- No need to maintain rest of the house.
- Made toilets in existing structure.
- The kitchen has been shifted and there is a separate dinning room instead of the traditional eating area outside the kitchen (influence of western lifestyle).
WINDS OF CHANGE
- No need for radical thought / ideas.
- Blending in with and flowing with the general trend.
- Emphasis was on community and not on private lives.
- There was no need for artificial regulators like the A.C. and heaters.
- Space was not a considerations , so neither were encroachments big issues.
- Delicate details and intricate carvings were oft found.
- Most buildings were made with local materials.
- To show and encourage creativity.
- Saving space, artificial controls mandatory , thus energy saving has taken a back seat.
- Privacy is very important.
- New technology and materials have replaced stone and lime mortar.
Reader Interactions
March 20, 2011 at 11:26 pm
really very nicely compiled really very nicely compiled study….
August 19, 2011 at 4:11 am
I understand that these I understand that these houses built in a different age for a different social life worked very well. But how do the people today deal with issues like rain (courtyards, hence flooding), pigeons (pigeon waste and eggs falling from nests need to be cleaned constantly on the rough stone flooring), mosquitoes, flies, cleaning of the exposed surfaces, etc?
Leave a Reply Cancel reply
You must be logged in to post a comment.
Quick Links
- Architects and their Works
- Architecture Books
- Architecture News
- Arts in Architecture
- Building Material & Services
- Buildings and their Structure
- City Architecture
- Earthquake Proof Construction
- History of Architecture
- Hospital Architecture
- Hotel Architecture
- Housing Architecture
- Interior Design
- Landscape Architecture
- Megastructure Architecture
- Old City Settlement Studies
- Other Case Studies
- Public Spaces & Squares
- Religious Architecture
- Sustainable Architecture
https://www.archinomy.com/ is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn fees by linking to Amazon.com and affiliated sites.
Copyright © 2008-2024 Archinomy. All Rights Reserved.
S 2024 M 2023 S 2023 M 2022 S 2022 M 2021 S 2021 M 2020 S 2020 M 2019 S 2019 M 2018 S 2018 M 2017 S 2017 M 2016
Your browser is out-of-date!
For a richer surfing experience on our website, please update your browser. Update my browser now!
- Metamorphosis Of Old City Udaipur
Nikita Sharma
The study area of Old City, Udaipur is the one which has been greatly influenced by the past and its traces can be seen in the present like the caste based settlements which further impacts the social life of the people living in the precinct. Its diverse streets and land use patterns increase the footfall throughout the day. Due to the tourists coming in the city, the markets and cafes in the precinct are highly affected and further increases traffic issues. The precinct is very different from the one present in the periphery. The topography also plays an important role.
History and Evolution
The Heart of the City - Jagdish Chowk
Locating Precinct & Understanding Diverse Streets
Comparision of roads & Typical Sections
Equity on Streets & Public Transport
Precinct and its Description
Building Use & FSI Comparison
Housing Typology & Choices affecting Lifestyle
Case Studies & Basic Amenities
Process of WTP, STP & SWM in city
Report inappropriate content.
- Get IGI Global News
- All Products
- Book Chapters
- Journal Articles
- Video Lessons
- Teaching Cases
- Recommend to Librarian
- Recommend to Colleague
- Fair Use Policy
- Access on Platform
Export Reference
- Advances in Hospitality, Tourism, and the Services Industry
- e-Book Collection
- Business Knowledge Solutions e-Book Collection
- Social Sciences Knowledge Solutions e-Book Collection
- Business and Management e-Book Collection
- Government and Law e-Book Collection
- Social Sciences and Humanities e-Book Collection
- e-Book Collection Select
Crafting an Experiencescape for Sustainable Cultural Tourism: A Case Study of Udaipur's Craft Village “Shilpgram”
1. introduction.
Festivals and fairs in India, such as Diwali and the Kumbh Mela, provide considerable economic possibilities while reinforcing cultural values. Despite India’s long history of handicrafts dating back to the Indus Valley civilisation, the industry has failed due to a lack of exposure and marketing. Artist Villages are a possible option, providing workshops and design studios to foster creativity while linking artisans to national and worldwide forums. They give artisans a global platform to present their work, bridging the gap between tradition and modernity and helping preserve and prosper India’s distinct handmade legacy. According to Shastri (2017), an artist village is aptly characterized as
A space for recreation and interaction, where the general masses can come, see the displayed art form, watch the performing Art and interact with the artists. Artisans can reside and enlighten others about their skills. (Shastri, 2017 p. 25)
Shilpgram, Udaipur, is an exceptional illustration of an artist community that is self-sustaining. The art and craft of India, preserved in the hands of rural artisans and explored for potential connections to the modern world today. Moreover, with “Shilpgram - a Craft Village” in Udaipur, the West Zone Cultural Centre (WZCC) embodies this aim by displaying the different cultural traditions of Western Zone states. Shilpgram also holds the annual “Shilpgram Utsav,” which attracts over 500,000 visitors and hundreds of artists and entertainers. WZCC’s headquarters, ‘Bagore-Ki-Haveli,’ also has a museum dedicated to conserving royal legacy (Mehmood & Aazem, 2002). These facilities are critical for preserving and appreciating India’s diverse cultural mix.
According to UNESCO, oral traditions and expressions, performing arts, social practices, rituals and festive events, knowledge and practices, and traditional handicrafts are all areas of ICH (UNESCO, 1989). In reality, another implicit feature strongly related to the previous domains produces a liveable place for appreciation (i.e., an experiencescape). The significance of ICH lies not only in its cultural form but also in the social and economic worth of culture and tradition transmission for communities or specific social groupings. This chapter aims to apply a case study technique to determine the viability of Shilpgram as an experiencescape model. This evaluation will mostly depend on qualitative interviews with significant Shilpgram stakeholders. Finally, this chapter aims to contribute to a broader understanding of how cultural destinations such as Shilpgram can effectively serve as experiencescape models, preserving and promoting cultural heritage while addressing contemporary challenges and opportunities in the field of cultural tourism.
Complete Chapter List
Academia.edu no longer supports Internet Explorer.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .
Enter the email address you signed up with and we'll email you a reset link.
- We're Hiring!
- Help Center
City Palace Udaipur: A Case study for Sustainable Heritage Tourism through Services Enhancement
2011, Technology, Internationalization & Customer Experiences: Proceedings of 5th International Conference on Services Management
The City Palace Complex, Udaipur is a heritage property being used as a museum that has undergone a detailed planning exercise through an international grant, with implemented and proposed initiatives. Taking this as a case study, the planning and implementation frameworks for guiding development and management of the property have been analysed and an attempt has been made to establish the link between service enhancements and sustainability of cultural heritage properties. The quality gap model has been applied to the services provided in the Palace Complex, to establish a systematic process for ensuring customer satisfaction. Customer satisfaction is further linked to sustainability by analysing current visitor and financial data trends. The case study illustrates an exemplary process of developing frameworks for guiding management and development of a cultural heritage site. Heritage properties are resources that can act as means of sustaining the cultural heritage and local economies, if developed and managed with appropriate guiding frameworks and management tools. It can be concluded that service enhancements in cultural heritage resources can act as means of sustaining the resources, boosting the local economy and generating livelihoods. The study encourages heritage property owners and entrepreneurs to invest on service enhancements in heritage resources and urges management and service industry professionals to understand the need and process of applying management tools and frameworks in such cases.
Related Papers
International Journal of Services and Operations Management
Rajendra Sahu
Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
Rini Andari
Journal of International Business, Economics and Entrepreneurship
HASNAWATI GULILING
The tourism sector is experiencing a remarkable constant progress and becoming one of the fastest growing economic sectors globally. In this context, it is interest for the academics and destination marketing organizations to undertake a dedicated study that gives a greater understanding of the concept of satisfaction in enhancing tourists’ loyalty. The purpose of this paper is to discuss the impact of service quality as one of the key antecedents affecting tourists’ satisfaction and loyalty towards selected destinations of the World Heritage Site in Malaysia. To confine the scope of the study, the area of interest focuses on a specific type of city, namely the Heritage City. The historical cities of Melaka and George Town inscribed as UNESCO World Heritage City in Malaysia are chosen in order to gain a comprehensive understanding of the tourists’ attitudes towards heritage city. The sample consists of 450 international and domestic tourists who visited the heritage city. Theoretica...
International Journal of Tourism Research
Hilary du Cros
Debbrata Das
Fabio Carbone
Chris Landorf
This paper considers the relationship between heritage tourism and sustainable development, with special reference to World Heritage Sites (WHSs). It notes that while WHS status is not necessarily linked to tourism growth, all WHSs must now develop and implement a management plan to mitigate tourism impacts and sustain site significance. The paper explores the concept of sustainable heritage tourism and identifies two key principles of sustainable practice – a planning process that is long term and holistic, and multiple stakeholder participation in that planning process. Qualitative content analysis is used to determine the extent to which these principles have been integrated into the tourism planning process at six WHSs. The study found that a formal goal-oriented planning process was in evidence at all six sites. However, the process lacked a comprehensive and holistic approach to the wider issues of sustainable development, and genuine engagement with local community stakeholders.
marija Maksin
The process of globalization has created the situation where the expectations of tourists are the same both with respect to the quality of services in all destinations and with respect to the authencity based on local attractions and experiences, which should be unique and different for each destination. The key element in maintaining destination attractiveness is the protection and presentation of natural and cultural heritage and its sustainable utilization for tourism development. The sustainability concept is of equal importance for long-term tourism development, destination competitiveness and heritage protection. The paper deals with the main challenges to achieving sustainable tourism and points to some key responses to them. Participation, cooperation and partnership should be a vital prerequisite for the implementation and performance of sustainable tourism and heritage protection. This attitude has been tested on several examples of good practice in heritage protection and...
www.academia.edu
Salim Masood Nassery, DBA , Khatereh Kiani
Sustainable tourism development seeks to balance the needs of tourists and host communities while preserving the environment and cultural heritage for future generations. This paper examines the principles and practices of sustainable tourism, with a focus on heritage conservation. It explores the challenges and strategies involved in integrating sustainability into tourism and heritage management, providing a comprehensive overview based on current research and case studies. By delving into theoretical frameworks, practical applications, and real-world examples, the paper aims to offer a holistic understanding of how sustainable tourism can be achieved while safeguarding cultural and natural heritage.
Nur Haziqah Athirah Othman
Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.
RELATED PAPERS
AZIZAN MARZUKI , Arman Razak
E-Journal of Tourism
Agung Suryawan Wiranatha
Reham K . El-Khadrawy
Rana P.B. SINGH
Jurnal Pengurusan
nor zalia omar
Puja Bhowmik
Journal of Sustainable Tourism
Cheryl Hargrove
J . A. R . C . Sandaruwani
Industrial Engineering Letters
sivesan sivanandamoorthy
ix. Adeleke, B. O. and Ogunsusi, K. (2018). Antecedent predictors of service quality in heritage tourism destination. International Journal of Hospitality, Leisure and Tourism, 2(1): 33-43.
Kayode Ogunsusi
Conference Proceedings
lajwanti naidu
Dr. Aruditya Jasrotia
Rui Alexandre Castanho
The Planning and Management of Responsible Urban Heritage Destinations in Asia
Walter Jamieson
Ilaria Bucca
Proceedings of International Structural Engineering and Construction
Silvia Mazzetto
International Journal of Quality and Service Sciences
valentina della corte , Alessio Piras , Iris Savastano
O. Cenk Demiroglu
International Journal of Tourism and Hospitality Management
Ahmed Ebied
Worldwide Hospitality and Tourism Themes
Sharif Shams Imon
mohinder Chand
Alaa J Kadi , Fatimah Hassan
RELATED TOPICS
- We're Hiring!
- Help Center
- Find new research papers in:
- Health Sciences
- Earth Sciences
- Cognitive Science
- Mathematics
- Computer Science
- Academia ©2024
Indian Institute of Management
Udaipur, india, institutional.
Taking lessons from the historic development of the city of Udaipur, water and its catchment and storage in lakes are the in the focus of this proposal for IIM Udaipur campus. The need for water to sustain life on site is recognized and provided for. Check-dams are placed in strategic locations, based on the average annual rainfall and on the analysis of the natural water sheds of the contours, to hold a maximum amount of rainfall. The treatment and recycling of sewage has also been considered to make this a self-sufficient, water sustainable campus. Moreover the lakes benefit climatically in cooling the buildings.
Related projects
FLAME sports complex, Pune
Svaram Campus of Sound, Auroville
079|Stories , Ahmedabad
Bajaj Motoversity, Pune
Home | Projects | Profile | Connect With Us | Careers | Terms of Use | Privacy Policy Sangath.org © 2018, All Rights Reserved. Site Credits .
- Hispanoamérica
- Work at ArchDaily
- Terms of Use
- Privacy Policy
- Cookie Policy
Avadh Shilpgram / Studio Archohm
- Curated by Fernanda Castro
- Architects: Studio Archohm
- Area Area of this architecture project Area: 29784 m²
- Year Completion year of this architecture project Year: 2016
- Photographs Photographs: Andre J Fanthome
- Manufacturers Brands with products used in this architecture project Manufacturers: Aubrilam , Bajaj , Carrier , JOHNSON , Jaguar , KOMPAN , MARINO , MOON LIGHT HEPER , Parryware , Schréder , Somany , Trilux , UrbanPlay
- HVAC : Abid Hussain Consultants
- Electrical : Archohm Consults
- Landscape : Bios Ecology And Art Landscape Architecture
- Structural : Lkt Engineering Consultants Ltd.
- Architect In Charge: Sourabh Gupta
- Design Team: Suboor Ahmad, Jeevan Das, Dhanbeer Rawat
- Principal Architect: Mr. Sourabh Gupta
- Civil: Avas Evam Vikas Parishad
- Plumbing: Techno Engineering Consultants
- Project Management Consultancy: Avas Evam Vikas Parishad
- Client: Avas Evam Vikas Parishad
- City: Lucknow
- Country: India
- Did you collaborate on this project?
Text description provided by the architects. The architecture of urban bazaars works on a scheme of a mélange; it seems to be the leitmotif for such programmes, introducing a kind of ride through spaces and experiences that are controlled and enhanced through architectural forms and materiality. The visual mélange produces an architectural scenario for the activity of leisure and pleasure, an indulgence in shopping as well as the feeling of partaking in actions related to craft and culture. It creates an urban scope that inserts itself within a different reality; like in an amusement park, a bubble of reality within the everyday reality of the city outside.
During the design process, the layout of the twenty-acre Awadh Shilpgram evolved organically from the commercial, cultural, social and leisurely interactions of people. An elliptical form enables a smooth corner-free circulation; it narrows down while spiraling inward, and emulates the density and vibrancy of the Lucknowi Bazaars of yesteryears; the bazaars with the streets that got progressively narrower. The built environment is an interpretative collage, a gesture saluting the unique traditional architecture of the Roomi Darwaza and the Imambaras. Adequate daylighting, proper air circulation through cross ventilation further adds the dimension of comfort to the design. Its articulation has been realised through a contemporary interpretation of traditional elements of arches and Jaalis .
With nearly two-hundred craft shops of which some are air conditioned, craft courts, a dormitory hostel, an auditorium, and a food court with stalls serving cuisine from different states, Avadh Shilpgram indeed provides generous facilities to visitors and artisans.
The arch, being an important element of the architecture of the city of Lucknow , is introduced as a skin to the inner face of the buildings. It is given a 'make-over' in a contemporary style even while continuous access is allowed beneath it.
An independent structure is arranged to look like an integrated one. Each arch allows entry into the corridor at the ground-floor level. The zigzag form of jaali arches is derived by modifying the basic lines of traditional mughal arches from which one can pass through in the corridors; the double height nature lets one experience the grand feeling of arches like in the Buland Darwaza at Agra. The steel structure is clad with Red Agra sand stone in a Jaali pattern, with motifs inspired by the renowned Lucknowi embroidery craft called ‘ Chikan kari’ .
The unique concept along with the form, scale, materials and elements that render the architecture give an iconic building to the city of Nawabs and the people of Lucknow.
Originally published on August 24, 2016.
Project gallery
Project location
Address: lucknow, uttar pradesh 226002, india.
Materials and Tags
- Sustainability
想阅读文章的中文版本吗?
Avadh Shilpgram集贸市场 / Archohm
You've started following your first account, did you know.
You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.
- Unusual India
- Breakfast Recipes
- Continental Food Recipes
- Desserts and Sweets Recipes
- Festival and Celebration Cuisines
- Indian Chinese Cuisine
- Indian Main course Recipes
- Indian Pickles and Chutney Recipes
- Indian Raita Recipes
- Indian Starters Recipes
- Indian Street Food Recipes
- Indian Vegetarian Recipes
- Italian Food Recipes
- Book Reviews
- Indian Restaurant Food Reviews
- Upcoming Movies
- Election Updates
- Automobiles
- Social Issues
- Subcontinent
- Uncategorized
- Sign in / Join
Shilpgram, Udaipur- An artisan’s village
Globally recognised as a princely state in India, Udaipur is a district situated in the Indian state of Rajasthan. As a historic capital of the Mewar kingdom in the former Rajputana Agency, it was Maharana Udai Singh of the Sisodia clan of Rajputs who founded the city of Udaipur in 1559 AD. Popular as an impressive tourist destination, Udaipur is known for its rich history, scenic beauty and the Rajputana-era palaces.
One of the prime attractions of Udaipur is the Shilpgram. Inaugurated by Rajiv Gandhi in 1989, it is basically a rural arts and crafts complex that is situated in the west 3km from Udaipur, near Hawala village. Spread over a whopping terrain of 7-acres of land, Shilpgram is surrounded by the very well-known Aravali mountain range. The main purpose of setting up Shilpgram is to increase the knowledge and awareness of the rural arts and crafts for the younger generation. The centre witnesses several workshops specially conducted for children who are interested in learning arts, crafts, music and theatre. Serving as an excellent platform for the amalgamation of rural and urban artists, Udaipur’s Shilpgram is dedicated to promote modern potters, visual artists, urban ceramists and designers.
Getting There
Address: Shilpgram- The craft village, Rani Road, Udaipur- 312605.
Phone Number : 8511068969, 0294 243 1304
- Distance from Udaipur airport – About 26 kilometres
- Distance from Udaipur City Railway Station- 8 kilometres
- Distance from City Palace – 10 kilometres
Visitors can conveniently reach Shilpgram via the regular buses, auto-rickshaws, tongas and taxis from the Udaipur city. While a majority of people prefer walking or cycling out to reach Shilpgram, a regular return autorickshaw trip that includes a 30 minute stop from the old Udaipur city would cost you a marginal price of Rs 250. The best time to visit Shilpgram is during the month of November and December when the Shilpgram Festival is being organised. Held from 21 December to 31 December every year, the Shilpgram Festival has the Shilpgram Fair as one of its vital components. A viable destination for the embroideries, handicrafts and hand woven clothes, the Shilpgram Mela/Fair is specially held to motivate the visual artists, urban potters and the designers of Rajasthan.
Layout of Shilpgram
The Shilpgram complex comprises an open Amphitheatre with a total seating capacity of approximately 8000 people. Also, there are huts built by each member state of the West Zone. These huts are central to the Indian culture and have several household articles like textile, decorative objects, metal items, terracotta etc. featured with them-offering a life-like glimpse of people and their unique assets. In addition to Udaipur’s own huts, Shilpgram also houses seven representative huts from Gujarat, five from Goa and another five from the vast state of Maharashtra.
Major Attractions
- Shilpdarshan- As a continuing activity at Shilpgram, Shilpdarshan has the artisans and craftsmen in attendance. These performers are regularly invited for impressive exhibition of their skills and talent. They are also offered a unique flexibility to sell their work and charge a good price for the same.Initiated with the sole aim of encouraging rural artisans and craftsmen, Shilpdarshan is a must-attend for every visitor of Shilpgram.
- Shilpgram Crafts Mela- As an ideal destination for craft lovers, the Shilpgram Crafts Mela allows you to try out numerous forms of handicrafts like apparels, accessories, interior decoration stuff etc. Eye-catching items at the Crafts Mela include the camel leather stuff and the hand woven garments.
- Crafts Bazar- Also known as ‘Haat’, the Crafts Bazaar is the place where the tourists/visitors can go ahead with purchasing traditional crafts belonging to a particular zone. At the Crafts Bazaar, you can find a good strength of craftsmen who are invited for showcasing their work and selling the same at the Shilpgram.
- Shilpi Restaurant- Located next to Shilpgram, this is a restaurant that serves mouth-watering cuisines including Indian, Chinese and Continental. With a marginal admission fee of Rs 100, the Shilpi Restaurant offers you the flexibility of choosing between vegetarian and non-vegetarian food. The in-house swimming pool is a major delight to the visitors.
As a perfect site for Arts and Crafts fair in Udaipur, Shilpgram is an interesting place to visit if you want to dig deeper into the secrets of India’s rich history, culture and tradition. The puppet shows held at Shilpgram make it a perfect place for kids. Plus, there are artisans selling their hand-made paintings at fair prices. The Crafts Village has an in-house local market which has a huge collection of different kinds of handicrafts handmade by the villagers. Additionally, the Shilpgram-based Dhaba offers you yummy local Rajasthani food at affordable prices. You can even avail the flexibility of wearing local Rajasthani clothes for getting clicked by the camera. Last but not the least, the fun-filled and exciting camel rides would turn to be absolutely memorable.
Visitor Information
Shilpgram is open on all seven days of the week.
Timings: 11.00 hrs – 19.00 hrs Entry Fee: Foreigners Rs. 25/-, Adult Rs. 15/-, Child Rs. 7/-
The popular Haat Bazaar at Shilpgram is open for public from 12:00pm everyday.
RELATED ARTICLES MORE FROM AUTHOR
Janmashtami 2024: date, history and importance, know about the oneplus open apex edition, top 5 vegetarian foods for your weight loss diet in sawan.
Advertisements
Shilpgram Udaipur – The Art Hub
On the outskirts of Udaipur lies a premise brimful of craft, art and tradition! A captivating ride to the-authentic traditions of India, you’ll receive immense knowledge as well as amusement. Shilpgram is located 3 kms west from Udaipur; you can easily get a ride to the location. Here are some keynotes on why you must visit this place.
Shilpgram Udaipur
1. shilpgram festival (mahotsava), 2. the huts, 3. a peaceful village experience, 4. the place never rests.
Apart from the Shilpgram fest, if you’ll visit the location, you can try the authentic Rajasthani food and also enjoy various dance and other performances by artists. Entering each hut and exploring the traditions of various states is a must-do thing. You can also indulge in the acts of the artists and learn to swirl like they do!
Let us know ‘What is the best thing you bought in the Shilpgram Udaipur Fest?’ in the comment section below, you can also share pictures of the stupendous location with us!
Similar Posts
Ahar museum and cenotaphs udaipur, 10 best picnic spots in udaipur, kumbhalgarh fort, 11 best places to visit in udaipur at night, 4 best co-working spaces in udaipur, ropeway udaipur, leave a reply cancel reply.
The arts and crafts village
- Shilpgram Udaipur
- Shilpgram Festival 2012
- Shilpgram Festival 2013
- Shilpgram Festival 2014
- Shilpgram Festival Videos
Shilpgram – the Rural Arts and Crafts Complex. Shilpgram depict the lifestyles of the folk and tribal people of the West Zone. The Shilpgram Festival organised every year from 21st December to December 30th, attracts massive crowd creating a scene of rural market fair and festival with live performance of folk artist from different parts of the country. There are several huts constructed in the traditional architectural style using mud and local building material to reflect the geographical and ethnic diversity of the different states of west zone of India.
Shilpgram – the Rural Arts and Crafts Complex.
- Shilpgram Festival
- Shilpgram Festival 2011
- Shilpgram Utsav
- Shilpgram Utsav 2011
- Shilpgram Utsav 2012
- Shilpgram Utsav 2013
Recent Posts
- Shilpgram Festival 2013 – Shilpgram Utsav, Udaipur (Rajasthan) India
- Shilpgram Festival 2012 – Day 10 | Shilpgram Udaipur
- Shilpgram Festival 2012 – Day 9 | Shilpgram Udaipur
- Shilpgram Festival 2012 – Day 8 | Shilpgram Udaipur
- Shilpgram Festival 2012 – Day 7 | Shilpgram Udaipur
Udaipur Sightseeing Tour
- December 2014
- December 2012
Advertisements
- Shilpgram Festival, Udaipur
- Shilpgram | Contact Us
- West Zone Cultural Centre (WZCC) India
- [ Advertise With Us ]
- Get Free Newsletter
- Upcoming Issue
- Current Issue
- Subscription
- Real Estate Roundup
- SR Architecture
- SR Interior & Product Design
- SR Rising Star
- SR Signature Spaces
- Home Improvement Ideas
- Architect Finder
- Interior Designer Finder
- Product Launch
- Application Ideas & Issues
- Product Showcase
- Bath, Sanitaryware & Plumbing
- Doors & Window Systems
- Facade & Roofing
- Flooring (non ceramic)
- Home Appliances & Automation
- Lighting solution
- Paints, Coatings & Finishes
- Stones & Marble
- Surfaces (non-wood)
- Wood Panel & Boards
- Decorative Surfaces
- MATECIA Exhibition
- India Interior Retailing (IIR)
- SR Launch Pad
- Showroom Launch
- Brand Finder
- Leaders Talk
- Editor's Desk
- SR Guest Blog
- Realty Dialogues
- SR Brand Buzz
This ad auto closes in 5 seconds
- Download Article
- Download Image
Like & Follow
Get Weekly Newsletter
Post Your Comment
About surfaces reporter.
"Content that powers your Business. News that keeps you informed."
Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us [email protected] or you can also submit your project online.
Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter
Quick Links
- Architecture & Interior Design
- Products & Materials
- Headlines Of The Week
- Architect of the week
- Front Runner
- Subscribe Print Magazine
- Advertise with SR
- Readers View
- Post Your Opinion
- Subscribe Newsletter
- Terms of Use
- Privacy Policy
- Download Mediakit
Don't miss the Weekly Newsletters:
Submit - Articles/Projects
Advertise in sr print, website & social media, stay connected.
- Get Complementary Magazine
- Subscription Query
Copyright © 2023 Surfaces Reporter Magazine. All Rights Reserved. Designed & Developed by eyeQ Advertising
- Projects 21 21
- Brand Strategy
- Brand Purpose & Positioning
- Brand Voice
- Brand Audit
- Brand Architecture
- Brand Research & Analysis
- Copywriting
- Content Strategy & Creation
- Brand Identity
- Brand Guidelines
- Brand Name & Tagline
- Logo Design
- Brochure Design
- Packaging Design
- OOH & Print Design
- Retail Branding
- Events and Exhibitions
- Web Design & Development
- Brand Storytelling
- Photography, Film & Animation
- Public and Media Relation
- Environmental Branding
- Digital Branding
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Media Strategy, Planning & Buying
- Monitoring, Analysis & Audits
- Stories 63 63
- Clients 92 92
- Careers 7 7
- Blogs 300 300
Our Brand Perspectives
We love projects.
Do you have anything interesting for us?
Shift + Enter to make a line break
It's all about U.
IIM is an institution that needs no introduction. The challenge that was onto us was to understand the deeply rooted legacy of first generation IIMs, align it with IIM Udaipur's vision and take it a notch higher. When we started working with them, the first thing we figured was, they did not have a unique brand identity like a lot of other IIMs did, and that there was a need to bring consistency across their brochures, reports and other marketing collaterals.
The 'U' in IIM Udaipur could be made the central character of the brand identity of IIM U, primarily because, it could convey multiple meanings such as YOU-you the stakeholder, you the associates, you the students, and of-course U, as in Udaipur.
When we decided to play with the character U, we took inspiration from a Chevron and created a multi-faceted U with a unique identity. Keeping the students and other corporate partners in mind, we then adapted 'U' and its identity across brochure designs, and other major marketing collaterals, giving it a professional yet vibrant, youthful feel. The designs received positive feedback from all stakeholders. Next, we successfully extended this identity to their website design and eventually also drove aggressive digital marketing campaigns for their newly introduced courses.
It has recently come to our notice that there are fraudsters connecting with job seekers offering jobs, payments, freelance opportunities under our name.
We wish to inform you that our official communication, assignments, or offers will always be routed through [email protected] or other official email IDs bearing our domain name @litmusbranding only.
If you’ve recently been approached with any suspicious offers, please write to us on [email protected] , or call us directly on 079 4003 8388
IMAGES
COMMENTS
Crafting an Experiencescape for Sustainable Cultural Tourism: A Case Study of Udaipur's Craft Village "Shilpgram" October 2023 DOI: 10.4018/978-1-6684-9957-3.ch004
Like other medieval cities, the ancient city center of Udaipur is a sacred place with respect to administration, architecture, and religion. The most dominating feature of Udaipur is Lake Pichola, the urban fabric along which represents the development of the historic core. The lake influences favorable changes in the micro-climate of the ...
Udaipur stabbing case: The Rajasthan Education Department today (August 17) issued a guideline banning carrying sharp-edged instruments like knives or scissors to schools.The move followed ...
The palace built in phases through 400 years by 23 generations of rulers is an agglomeration of numerous courts, chowks, gateways, torans and narrow-winding steps linking the various levels for security, to thwart surprise enemy attacks. The palace facade measures 801 feet in length and 100 feet in height, and has 11 mini-palaces around courts, each with a distinct well-designated role in the ...
Location: Rajasthan, Situated in a valley , surrounded by the Aravalis Climate: Largely hot and arid Type of structure studied: Courtyard Haveli Time of construction: approx. 200 yrs ago , i.e. 1800s A view of Udaipur City. THE HAVELI. Havelis display a unique architectural style that evolved around the courtyards to ensure safety and privacy of the womenfolk and protection from the heat of ...
Nikita Sharma. UP4002. Metamorphosis Of Old City Udaipur. The study area of Old City, Udaipur is the one which has been greatly influenced by the past and its traces can be seen in the present like the caste based settlements which further impacts the social life of the people living in the precinct. Its diverse streets and land use patterns ...
Crafting an Experiencescape for Sustainable Cultural Tourism: A Case Study of Udaipur's Craft Village "Shilpgram": 10.4018/978-1-6684-9957-3.ch004: India, known for its rich and varied cultural heritage, hosts numerous fairs and festivals as vibrant platforms to showcase its diversity. Events like the
This link has been explored through the paper, by applying a theoretical framework and management model to the City Palace Complex, Udaipur which has been considered as the case study organisation. SITE CONTEXTAND FRAMEWORKS Lake city of Udaipur in the state of Rajasthan in India, is home to the City Palace Complex which is a major destination ...
Udaipur, India Year: 2012 Institutional. Taking lessons from the historic development of the city of Udaipur, water and its catchment and storage in lakes are the in the focus of this proposal for IIM Udaipur campus. The need for water to sustain life on site is recognized and provided for. Check-dams are placed in strategic locations, based on ...
It creates an urban scope that inserts itself within a different reality; like in an amusement park, a bubble of reality within the everyday reality of the city outside. During the design process ...
Address: Shilpgram- The craft village, Rani Road, Udaipur- 312605. Phone Number: 8511068969, 0294 243 1304. Distance from Udaipur airport - About 26 kilometres. Distance from Udaipur City ...
Here you will know about shilpgram udaipur. On the outskirts of Udaipur lies a premise brimful of craft, art and tradition! A captivating ride to the-authentic traditions of India, you'll receive immense knowledge as well as amusement. Shilpgram is located 3 kms west from Udaipur; you can easily get a ride to the location. Here are some keynotes on why you must visit this place.
Shilpgram - the Rural Arts and Crafts Complex. Shilpgram depict the lifestyles of the folk and tribal people of the West Zone. The Shilpgram Festival organised every year from 21st December to December 30th, attracts massive crowd creating a scene of rural market fair and festival with live performance of folk artist from different parts of the country.
News that keeps you informed." Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products.
STUDY REGION. Site : Udaipur city is located in Southern part of Rajasthan. It is actually lying in the center of bowl shaped basin surrounded by Aravalli hills and is drained by Ayad River. Location : Its latitudinal location is from 230 9' to 250 28' N and longitudinal extension. about 577. Map 1.
Challenge. IIM is an institution that needs no introduction. The challenge that was onto us was to understand the deeply rooted legacy of first generation IIMs, align it with IIM Udaipur's vision and take it a notch higher. When we started working with them, the first thing we figured was, they did not have a unique brand identity like a lot of ...