the main purpose of a persuasive essay

Persuasive Essay

Definition of persuasive essay, why persuasion, difference between a persuasive essay and an argumentative essay, examples of persuasive essay in literature, example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

This is an excerpt from a persuasive essay of Frank Furedi. It encourages people to think about how the government is helping public health. Both the arguments of persuasion start with “First” in the first line and with “Secondly” in the second last line.

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story , but they must be persuaded not to glorify the killers by presenting their images on TV.”

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Just check the strength of the argument of Belinda Luscombe about purchasing things. The beauty of her writing is that she has made her readers think by asking rhetorical questions and answering them.

Function of a Persuasive Essay

How to Write a Persuasive Essay: Tips and Tricks

By Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

“In my essay I will show why extinct animals should (not) be regenerated.”
“The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

What arguments support your thesis?
What is the best order for your arguments?
What evidence do you have?
Will you address the opposing argument to your own?
How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

Choose an issue you truly care about
Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

You show you’ve done your research: you understand the issue, both sides
You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

How is that advertisement working to convince you to buy a product?
How is a political candidate arguing for you to vote for them?
How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

Get started with ProWritingAid

Drop us a line or let's stay in touch via :

Essay Papers Writing Online

Effective strategies for crafting a compelling persuasive essay.

When it comes to making a compelling argument, a persuasive essay can be a powerful tool. Whether you’re trying to convince your audience of a certain viewpoint or persuade them to take a specific course of action, crafting a persuasive essay requires careful planning and execution.

From choosing a strong thesis statement to providing evidence to support your claims, every step in the process plays a crucial role in the overall effectiveness of your essay. In this step-by-step guide, we will walk you through the key components of crafting an impactful persuasive essay that will leave a lasting impression on your readers.

Defining the Purpose: What Makes an Effective Persuasive Essay

Before diving into crafting a persuasive essay, it is crucial to understand the purpose and goal of this type of writing. A persuasive essay aims to convince the reader of a particular viewpoint or argument by presenting logical and well-supported evidence. The key features of an effective persuasive essay include:

Clear Thesis Statement: The essay should start with a clear and concise thesis statement that presents the main argument or position.
Focused and Organized Structure: The essay should follow a logical structure with each paragraph focusing on a specific point and supporting evidence.
Evidence and Examples: Supporting the argument with credible evidence, facts, statistics, and real-life examples strengthens the persuasiveness of the essay.
Engaging Introduction: An engaging introduction that grabs the reader’s attention and provides background information on the topic is essential.
Counterarguments: Acknowledging and addressing counterarguments strengthens the overall credibility of the essay.
Call to Action: Ending the essay with a strong call to action or a compelling conclusion to leave a lasting impact on the reader.

By defining and understanding these key components, you can craft an effective persuasive essay that not only presents a compelling argument but also persuades the reader to take action or change their viewpoint.

Researching Your Topic: Gathering Credible Information

Effective persuasive essays are built on solid research. To craft a compelling argument, it’s crucial to gather credible information that supports your thesis. Here are some essential steps to research your topic effectively:

1. Define Your Topic: Start by clearly defining the specific topic or issue you want to address in your essay. This will help you narrow down your research and focus on relevant information.

2. Identify Reliable Sources: Look for reputable sources such as academic journals, books, government publications, and credible websites. Avoid relying on biased or unreliable sources that could weaken your argument.

3. Conduct Thorough Research: Dive deep into your topic by exploring a variety of sources. Take notes, highlight important facts, and analyze different perspectives to gain a comprehensive understanding of the subject.

4. Verify Information: Double-check the accuracy of the information you gather. Cross-reference data from multiple sources to ensure its credibility and reliability.

5. Organize Your Research: Keep track of your sources and organize your research materials systematically. Create an annotated bibliography or a research outline to help you structure your essay effectively.

6. Stay Objective: Approach your research with an open mind and evaluate information objectively. Consider counterarguments and opposing viewpoints to strengthen your argument and address potential objections.

By investing time and effort in thorough research, you can strengthen the credibility and persuasiveness of your essay. Remember, well-researched arguments are more compelling and convincing to your audience.

Structuring Your Argument: Organizing Your Ideas

When crafting a persuasive essay, it is crucial to have a well-structured argument that effectively conveys your point of view to the reader. Organizing your ideas in a logical and coherent manner can significantly enhance the persuasiveness of your essay. Here are some key strategies for structuring your argument:

1. Introduction: Start by introducing your topic and clearly stating your thesis. This sets the tone for the rest of your essay and gives readers a roadmap of what to expect.

2. Body Paragraphs: Develop your argument in a series of body paragraphs, each focusing on a different aspect of your topic. Make sure to provide evidence, examples, and reasoning to support your points.

3. Counterarguments: Acknowledge opposing viewpoints and address them in your essay. This shows that you have considered different perspectives and strengthens your argument.

4. Conclusion: Summarize your main points and reiterate your thesis in the conclusion. Leave readers with a strong takeaway that reinforces the importance of your argument.

By organizing your ideas in a structured and coherent manner, you can effectively convey your argument and persuade your audience to see things from your perspective.

Writing the Essay: Crafting a Compelling Narrative

When crafting a persuasive essay, it is essential to focus on creating a compelling narrative that resonates with your audience. A strong narrative can captivate readers and make your arguments more persuasive.

Start by outlining the main points you want to convey in your essay. Consider the structure of your narrative and how you will present your ideas in a logical and coherent manner. Use evidence and examples to support your arguments and make them more persuasive.

Remember to engage your audience emotionally by using storytelling techniques that evoke empathy and connect with their values and beliefs. This will help make your essay more persuasive and convincing.

As you write your persuasive essay, pay attention to the flow of your narrative and ensure that each paragraph transitions smoothly to the next. Use transitional words and phrases to guide your reader through your argument and reinforce your main points.

In conclusion, crafting a compelling narrative is essential to writing an effective persuasive essay. By engaging your audience emotionally and logically, you can create a persuasive argument that leaves a lasting impact on your readers.

Revising and Editing: Perfecting Your Persuasive Essay

After you have completed the initial draft of your persuasive essay, it is crucial to spend time revising and editing your work to ensure that it is polished and effective. The revision process allows you to refine your arguments, check for logical consistency, and strengthen your overall message.

Here are some key steps to help you perfect your persuasive essay:

Review your thesis statement: Ensure that your thesis statement clearly expresses your main argument and is supported by evidence throughout your essay. Make any necessary revisions to strengthen your central claim.
Check the organization: Review the structure of your essay to ensure that it flows logically from one point to the next. Make sure that each paragraph builds on the previous one and that your arguments are arranged in a coherent manner.
Examine your evidence: Verify that the evidence you have presented is accurate, relevant, and effectively supports your arguments. Make any necessary adjustments or additions to strengthen your case.
Evaluate your language and tone: Pay attention to the language you use in your essay and consider whether it is appropriate for your audience and purpose. Ensure that your tone is persuasive and respectful, avoiding any offensive or inflammatory language.
Proofread for errors: Carefully proofread your essay for spelling, grammar, and punctuation errors. Check for any typos or inconsistencies that could undermine the credibility of your argument.

By taking the time to revise and edit your persuasive essay, you can ensure that your arguments are clear, compelling, and well-supported. Remember, the quality of your writing can have a significant impact on the effectiveness of your persuasive essay, so it is important to invest the necessary time and effort into perfecting your work.

How to master the art of writing expository essays and captivate your audience, convenient and reliable source to purchase college essays online, step-by-step guide to crafting a powerful literary analysis essay, unlock success with a comprehensive business research paper example guide, unlock your writing potential with writers college – transform your passion into profession, “unlocking the secrets of academic success – navigating the world of research papers in college”, master the art of sociological expression – elevate your writing skills in sociology.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

10.9 Persuasion

Learning objectives.

Determine the purpose and structure of persuasion in writing.
Identify bias in writing.
Assess various rhetorical devices.
Distinguish between fact and opinion.
Understand the importance of visuals to strengthen arguments.
Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

Introduction and thesis
Opposing and qualifying ideas
Strong evidence in support of claim
Style and tone of language
A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Table 10.5 Phrases of Concession

although	granted that
of course	still
though	yet

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

Foreign policy
Television and advertising
Stereotypes and prejudice
Gender roles and the workplace
Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

An engaging introduction
A reasonable, specific thesis that is able to be supported by evidence
A varied range of evidence from credible sources
Respectful acknowledgement and explanation of opposing ideas
A style and tone of language that is appropriate for the subject and audience
Acknowledgement of the argument’s limits
A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

How to Write a Persuasive Essay (This Convinced My Professor!)

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold.

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

Identify a random topic
Ask a question about the topic that involves a value claim or analysis to answer
Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon!

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments?

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis.

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis.

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case.

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other.

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic.

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes.

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then?

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject.

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis.

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

Intro - Hook, Background information, Thesis statement
Topic sentence #1 , with supporting facts or stats
Concluding sentence
Topic sentence #2 , with supporting facts or stats
Concluding sentence Topic sentence #3 , with supporting facts or stats
Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

Share This Article:

8 Tips for E-commerce Copywriting Success (with Examples!)

The Brand Strategy Deck You Need to Drive Social Media Results + 5 Examples

Grammarly Alternatives: Which Writing Assistant is the Best Choice for You?

Looking for fresh content, thank you your submission has been received.

+44 (0) 207 391 9032

A Comprehensive Guide on How to Write a Persuasive Essay

Since 2006, oxbridge essays has been the uk’s leading paid essay-writing and dissertation service.

We have helped 10,000s of undergraduate, Masters and PhD students to maximise their grades in essays, dissertations, model-exam answers, applications and other materials. If you would like a free chat about your project with one of our UK staff, then please just reach out on one of the methods below.

A persuasive essay is a potent literary tool designed to sway the reader's opinion and evoke a response. Unlike other types of essays , the primary goal here is not merely to inform or entertain but to persuade. In this guide, we'll explore what exactly a persuasive essay is, delve into its main components, and provide practical tips on how to write a persuasive essay that leaves a lasting impression.

What is a Persuasive Essay?

At its core, a persuasive essay aims to convince the reader to adopt a particular viewpoint or take a specific action. It's an artful blend of logical reasoning and emotional appeal, carefully crafted to sway opinions and inspire action. Whether addressing a controversial social issue, advocating for a change in policy, or expressing an individual opinion, the persuasive essay is a vehicle for influencing minds.

How to Write a Persuasive Essay: The Main Components

1. Introduction: Capturing Attention and Stating the Thesis The introduction serves as the gateway to your persuasive essay. Begin by grabbing the reader's attention with a compelling hook—an anecdote, a surprising fact, or a thought-provoking question. After capturing their interest, clearly state your thesis, which should encapsulate the main argument you'll be advocating throughout the essay. Make sure it's concise, focused, and sets the stage for what follows.

2. Body Paragraphs: Building the Argument The body of your persuasive essay is where you present your case in detail. Each paragraph should focus on a single point that supports your thesis. Begin with a topic sentence that introduces the main idea of the paragraph, followed by supporting evidence, examples, and logical reasoning. Be sure to anticipate counterarguments and address them in a respectful manner. This not only strengthens your position but also demonstrates a thorough understanding of the topic.

3. Ethos, Pathos, and Logos: The Triad of Persuasion A persuasive essay is most effective when it appeals to the audience's emotions, ethics, and logic. Ethos involves establishing credibility and showcasing your expertise or authority on the subject. Pathos appeals to the reader's emotions, invoking empathy or stirring passions. Logos relies on logical reasoning, presenting evidence and sound arguments to support your claims. Striking a balance between these three elements ensures a well-rounded and convincing essay.

4. Counterarguments and Rebuttal: Strengthening Your Position Acknowledge opposing viewpoints to demonstrate fairness and open-mindedness. Addressing counterarguments head-on not only strengthens your position but also shows that you've thoroughly considered different perspectives. Craft a persuasive rebuttal by presenting additional evidence or showcasing flaws in the opposing argument. This not only reinforces your stance but also reinforces your credibility as a thoughtful and informed writer.

5. Conclusion: Leaving a Lasting Impression End your essay with a powerful conclusion that backs your thesis and leaves a lasting impression. Summarise the key points from the body paragraphs and restate your thesis in a compelling way. Avoid introducing new information in the conclusion; instead, focus on leaving the reader with a clear understanding of your perspective and a sense of urgency or importance regarding your argument.

Writing a Persuasive Essay: Practical Tips

Know Your Audience: Tailor Your Approach Understanding your audience is crucial when crafting a persuasive essay. Consider their values, beliefs, and potential biases. Tailor your language and arguments to resonate with your target audience, making your persuasive efforts more effective.

Thorough Research: The Foundation of Persuasion Before diving into writing, conduct thorough research on your chosen topic. Familiarise yourself with relevant facts, statistics, and expert opinions. A well-researched essay not only strengthens your argument but also enhances your credibility as a writer.

Craft a Strong Thesis Statement: The Heart of Your Essay Your thesis statement is the focal point of your persuasive essay. Ensure it is clear, concise, and debatable. A strong thesis sets the tone for the entire essay and provides a roadmap for both the writer and the reader.

Use Persuasive Language: Engage and Convince Choose your words carefully to create a persuasive impact. Employ strong, vivid language that evokes emotion and captivates the reader. Be mindful of your tone, striking a balance between confidence and humility.

Revise and Edit: Polish Your Persuasive Gem The final step in crafting a persuasive essay is thorough revision and editing. Review your essay for clarity, coherence, and consistency. Check for grammatical errors, ensure a smooth flow of ideas, and confirm that your arguments are well-supported by evidence.

The refinement of your work is just as crucial as its creation. Let our team of skilled editors meticulously edit and proofread your essay , providing valuable insights to elevate your writing to its highest potential.

Writing a Persuasive Essay: A Skill That Goes Beyond Academia

Mastering the art of persuasion through essay writing is a valuable skill that extends beyond academia. Whether advocating for social change or expressing a personal viewpoint, a persuasive essay equips you to articulate your ideas effectively and influence others. By understanding the main components and following practical tips, you can confidently navigate the terrain of persuasive writing, leaving a lasting impact on your readers.

Essay exams: how to answer ‘To what extent…’

How to write a master’s essay

Writing Services

Essay Plans
Critical Reviews
Literature Reviews
Presentations
Dissertation Title Creation
Dissertation Proposals
Dissertation Chapters
PhD Proposals
Journal Publication
CV Writing Service
Business Proofreading Services

Editing Services

Proofreading Service
Editing Service
Academic Editing Service

Additional Services

Marking Services
Consultation Calls
Personal Statements
Tutoring Services

Our Company

Frequently Asked Questions
Become a Writer

Terms & Policies

Fair Use Policy
Policy for Students in England
Privacy Policy
Terms & Conditions
[email protected]
Contact Form

Payment Methods

Cryptocurrency payments.

Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

Interesting : The topic should appeal both to you and to your intended readers.
Researchable : A body of knowledge should already exist on the topic.
Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

Who is affected by this problem and how?
Have previous efforts or polices been made to address this problem? – What are they?
Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

Are there advantages and/or disadvantages of technology within primary and secondary education?
Which types of technology are considered the best in terms of quality and endurance?
What types of technology and/or programs do students like using and why?
Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

1. Introduction: Tell them what you will tell them.
a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
2. Body: Tell them.
a. Defend the claim with logical reasons and practical examples based on research.
b. Anticipate objections to the claim and refute or accommodate them with research.
c. Consider alternate positions or solutions using examples from research.
d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
3. Conclusion: Tell them what you told them.
a. Recap the main points to reinforce the importance of the issue.
b. Restate the thesis in new wording to reinforce your position.
c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

Follow Blog via Email

Enter your email address to follow this blog and receive email notifications of new posts.

Email Address

RSS - Posts
RSS - Comments
COLLEGE WRITING
USING SOURCES & APA STYLE
EFFECTIVE WRITING PODCASTS
LEARNING FOR SUCCESS
PLAGIARISM INFORMATION
FACULTY RESOURCES
Student Webinar Calendar
Academic Success Center
Writing Center
About the ASC Tutors
DIVERSITY TRAINING
PG Peer Tutors
PG Student Access

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

College Writing
Using Sources & APA Style
Learning for Success
Effective Writing Podcasts
Plagiarism Information
Faculty Resources
Tutor Training

Twitter feed

What is a Persuasive Essay? Full Persuasive Essay Guide

In a world where effective communication is crucial, mastering persuasive writing is essential. It transcends simply expressing opinions by enabling you to influence others and clearly articulate your message. Say goodbye to difficulties in making your point; join us as we explore how to craft persuasive essays that are both informative and genuinely compelling in our guide!

Persuasive Essay Definition

This type of essay persuades the reader to agree with your viewpoint by presenting convincing arguments, research, and ideas. You rely on logic and reason to demonstrate why your perspective is more valid than others. You must present clear arguments supported by compelling facts. Several key elements should be included in these essays:

A clear thesis statement or main idea that guides your essay's focus.
An opening paragraph that introduces your thesis statement and sets the stage for your argument.
Body paragraphs that use specific research evidence to support your points.
Smooth transitions between paragraphs that connect ideas clearly and engagingly.
Addressing counterarguments to acknowledge and refute opposing viewpoints.
A conclusion that reinforces your central idea without repeating it word for word.

Elements of a Persuasive Essay

Persuasive essays rely on three key elements called modes of persuasion . These were introduced by Aristotle, a famous philosopher, to help make arguments strong and convincing.

First, there's logos , which means using evidence and logical reasoning to support your points. It's crucial to clearly state your main argument and back it up with solid evidence. Remember, what counts as convincing evidence can vary depending on who you're trying to persuade.

Next up is pathos , which involves appealing to people's emotions. Sharing personal stories can be really effective here because they help readers connect emotionally with your argument. Plus, personal anecdotes can give your essay a unique voice.

Lastly, there's ethos , which is all about building trust and credibility with your audience. The way you write your essay—whether it's serious, funny, or sincere—can affect how readers see you. Using reliable sources and showing empathy can also help establish your credibility. And when you're making claims, it's important to consider what your readers already believe and try to address any doubts they might have.

Feeling overwhelmed by all this info? Just say - ' write my paper ,' and our expert writers will jump in to assist you right away!

How to Write a Persuasive Essay in 7 Steps

Writing a persuasive essay usually follows a structured format: introduction, body, conclusion . Unlike argument essays, which involve discussing and attacking alternate views, persuasive essays aim to convince the reader of your argument's validity. They're a bit more gentle and understanding in tone. To craft a solid persuasive essay, follow the 7 steps in this section. And while you're at it, don't forget to explore our guide on how to write an argumentative essay , too. These two types of assignments are the most common in school and college.

Step 1: Topic Selection and Research

Choosing a good topic is where you start when writing a persuasive essay. Think about things that really interest you and make you feel strongly. But it's not just about what you like; you also need to think about what matters to your readers. Do some digging to learn more about your topic. Look into different parts of it by checking out reliable sources like books, websites, and academic articles.

While you're doing your research, keep an eye out for different opinions and new ideas about your topic. This helps you get ready for arguments against your point of view. It's also important to see if there's enough evidence out there to back up what you believe. Having lots of evidence makes it easier to make a strong case.

For more help on picking a topic, check out our persuasive essay topics .

Step 2: Develop a Strong Thesis Statement

A well-developed thesis statement should be specific, concise, and debatable. Avoid saying things that are too vague or broad, as they won't give your essay a clear direction. Instead, try to come up with a thesis that clearly says what you believe and encourages people to think about it critically.

Make sure your thesis statement is backed up by the evidence you found in your research. Use facts, numbers, or opinions from experts to support what you're saying and make your argument stronger.

Also, think about how your thesis statement fits into your whole persuasive essay. It should not only outline your main argument but also give a hint about why it's important.

Step 3: Create an Outline

An academic persuasive essay outline typically follows the 'classical' structure, which is based on techniques used by ancient Roman rhetoricians. Here are the basic elements your outline should include:

Section	Details
Introduction	1. Engaging opener 2. Providing context and necessary background information 3. Stating the writer's main argument or claim 4. Offering a preview of what will be discussed in the essay
Body Paragraphs	1. Introducing and providing evidence for each reason sequentially 2. Demonstrating how each reason aligns with values or beliefs held by the audience
Counterargument	1. Recognizing and addressing opposing viewpoints 2. Explaining why these opposing viewpoints are flawed or less persuasive
Conclusion	1. Bringing the essay to a close 2. Summarizing the main points or arguments presented 3. Leaving a lasting impression on the reader 4. Encouraging action or connecting the topic to broader societal issues

Step 4: Write the Introduction

When writing a persuasive essay introduction, it should not only give background information but also frame it as a problem or issue, known as the exigence. Presenting a clearly defined problem and proposing the thesis as a solution makes for a compelling introduction, as readers naturally want to see problems solved.

Here's a breakdown of an effective persuasive essay introduction:

Hook : Begin with a brief anecdote that highlights an emerging issue, capturing the reader's attention.
Context : Provide background information related to the topic.
Problem : Connect the anecdote with the emerging issue, presenting it as a problem in need of addressing.
Debate : Mention briefly the existing debate surrounding how to respond to the problem.
Claim : Conclude the introduction by hinting at how you intend to address the problem, presented in a conversational tone as part of an ongoing dialogue.

Step 5: Delve into Body Paragraphs

The core of a persuasive essay lies in presenting a claim supported by reasoning and evidence. This means that much of the essay's body is dedicated to providing supporting reasons backed by evidence. A common approach taught in schools and colleges is the PEAS formula:

Point : Start by explaining your reason clearly. For example, 'Another reason why we need to recycle is because...'
Evidence : After explaining your reason, give proof that supports it. You can mention facts or share what experts say. You might say, ' I saw in a study that.. .' or ' Scientists have found that.. .'
Analysis : Explain how your proof supports your reason. You can say, ' This means that.. .' or ' This shows us that... '
Summary/So what? : Finish by quickly summarizing everything you said before. Then, explain why it's important or what it means for your argument.

Step 6: Address Counterarguments

When you're dealing with counterarguments, pick the response strategy that matches your argument.

If you agree with some points from the counterargument, acknowledge them and explain why they're not important for your topic.
If the counterargument uses different evidence, say why it's not trustworthy.
If the counterargument looks at evidence in a different way, explain why their understanding is wrong.
If the counterargument weakens your point with evidence, explain why it doesn't actually disprove your argument.

Use phrases like these to introduce counterarguments:

Some researchers say...
Critics argue that...
Others might think...
There's a different view that...

And transition like this from counterargument to response:

While some of that makes sense, I still believe...
Even if that's true, it doesn't change the fact that...
Those points are interesting, but they don't affect my argument because...
I see where you're coming from, but I can't agree because...

Step 7: Conclude with a Call to Action or a Memorable Closing Statement

A good persuasive conclusion should do two things:

Summarize the main points of your essay. If it's a longer essay, using phrases like 'I have argued that' can help, but for shorter essays, it might not be needed since the reader will remember the main ideas.
Address the ' So what? ' or ' Now what? ' challenge. Imagine your reader asking, 'Okay, I'm convinced by your essay, but why are these ideas important? What should I do with them? Do you expect things to change?' Depending on whether your essay aims to change how people think or act, offer brief action points or insights into the implications of your ideas.

Consider ending with an anecdote, fact, or quote that highlights the significance of your argument.

Also, take a look at our guide on how to write a synthesis essay . It's a common type of assignment you'll encounter in school and college.

Take Your Persuasive Writing to the Next Level!

Give us your task to amaze your readers with our tried-and-true methods

Persuasive Essay Examples

Here are great examples of persuasive essays to inspire you. If you like the writing style of our authors, you can buy essay paper from them, who will ensure a high-quality document specifically tailored to your needs!

5 Tips for Writing a Persuasive Essay

Here are some additional tips to enhance your essay from our persuasive essay writing service :

Start with a Captivating Hook : Grab your reader's attention from the beginning with an engaging hook. Instead of using common approaches like surprising facts or quotes, try incorporating a unique angle or a suspenseful story related to your topic.
Build Your Credibility : It's crucial to establish your credibility to persuade your audience to trust your argument. In addition to presenting well-researched facts and statistics, share personal experiences or insights to demonstrate your expertise. Citing lesser-known experts or studies can also provide a fresh perspective and show a thorough exploration of the topic.
Clearly State Your Thesis: Craft a clear and concise thesis statement that effectively addresses the nuances of your argument. Take time to consider the wording of your thesis and how it aligns with your essay's direction. Provide a brief overview of the main points you'll cover to give readers a clear roadmap.
Use Persuasive Language : Choose words and phrases that evoke emotion and urgency, compelling the reader to take action. Experiment with rhetorical devices like parallelism or repetition to add depth to your argument. Maintain a tone that balances assertiveness with respect.
Appeal to Emotions and Logic : While emotional appeals can be powerful, support them with solid logic and evidence. Supplement personal anecdotes with relevant data, expert opinions, or logical reasoning for a well-rounded perspective. Anticipate and address potential counterarguments to demonstrate thorough consideration of the issue.

To bring it all together, you now understand the power of persuasion - it teaches you how to express your ideas clearly and convincingly. This means you can speak up for what you believe in, making society more active and informed. These skills are super useful not just in school but also in jobs and everyday life. And, if you want to make things easier, you can always check out our essay service . We'll save you time and give you some extra help with your writing!

Want to Easily Influence Your Readers?

Buy your persuasive essay right away to start using words to change the world!

What are the 7 Tips for Persuasive Essays?

How do i make a persuasive essay.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

Rewrote the whole article except the samples which are good and new, and FAQs section
Added new writing steps
Researched new information overall

1. Gladd, J. (2020, August 18). Tips for Writing Academic Persuasive Essays . Pressbooks. https://idaho.pressbooks.pub/write/chapter/structure-of-academic-persuasive-essays/

How to write a persuasive essay

Published September 27, 2020. Updated May 19, 2022.

Persuasive Essay Definition

A persuasive essay is a type of essay where the writer attempts to persuade the reader to agree with an opinion they feel strongly about. It uses emotions and opinions to convince the reader.

Overview of persuasive essay

Persuasive writing is made up of the three modes of persuasion. They are ethos (ethics), pathos (emotions), and logos (logic). A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic). These types of essays are more like an advertisement. The main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, the writer should know who the audience is. This helps to build the most effective essay possible. Researching information is not so important and does not need to consider counter-arguments.

Here is a helpful table of contents:

Key takeaways

Identifying persuasive writing, know your audience, possible topics for a persuasive essay, parts of an essay, outline example, persuasive essay template and examples, differences between persuasive and argumentative essays.

The three modes of persuasion are ethos (ethics), pathos (emotions), and logos (logic)
Persuasive writing uses emotions to convince your reader to agree with you
A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic)
The body paragraphs should be reasons explaining your position
The conclusion should restate your position, summarize your main points, and end with a closing statement

Worried about your writing? Submit your paper for a Chegg Writing essay check , or for an Expert Check proofreading . Both can help you find and fix potential writing issues.

So, what makes persuasive writing… persuasive?

Modes of persuasion

All persuasive writing is made up from the three modes of persuasion: ethos, pathos, and logos:

Ethos is an appeal to ethics, or values
Its purpose is to demonstrate the writer’s credibility
If the reader feels the writer is credible, they are more likely to trust them

Look at this example:

From my experience as a neonatal nurse, newborn babies sleep for 15 to 18 hours per day, but only for short periods of two to four hours at a time.

By highlighting their relevant profession, the writer establishes credibility.

Pathos is an appeal to emotion
The writer wants to make the reader feel something, using words
Here is a good place to use emotive language

Although fostering a senior dog can be heartbreaking in the end, people volunteer to give old dogs love and a comfortable life in their final years.

Words like “heartbreaking” and “final years” are used to make the reader feel compassion.

Logos is an appeal to logic
It uses facts, statistics, and data to convince the reader
Having credible information strengthens the argument

Statistically speaking, bungee jumping, with 1 death per 500,000 jumps, is safer than hang gliding, with 1 death per 560 instances, and canoeing, with 1 death per 10,000 instances.

Presenting the actual numbers of deaths per instance, you can convince a reader that bungee jumping is not as dangerous as most people think.

Although you can use all three modes of persuasion, for a persuasive essay, focus on pathos – the use of emotions.

In a persuasive essay, your main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, you need to know something about who your audience is.

It’s important to know who you are writing for so you know what types of points will appeal to them. This helps you build the most effective essay possible.

For example, say you are writing a social media post trying to convince people to visit a resort. If you were targeting families, you might focus on describing family travel packages and activities for children. If you were targeting college students, you might focus more on more adventurous activities (that are not kid-friendly) or even mention that it’s a great place for spring break.

In both cases, the target audience changes what points are focused on.

If your teacher assigns you a persuasive essay and leaves the topic wide open for you to choose, take a look at this list for some inspiration. Remember that if you strongly disagree with the topic, you could also write a persuasive essay about its opposite!

Government should provide safety nets for the poor
If a student is bullied, the bully’s parents should be fined
The driving age should be raised to 18
Instagram is bad for body image
Healthcare should be a basic right in the U.S., like in other countries
Social media is bad for developing interpersonal communication
Eating local food is better for the environment than eating vegetarian
There shouldn’t be billionaires
High fructose corn syrup should be eliminated from foods
Growing your own vegetables should be subsidized

Every essay you write will have 3 parts: an introduction, a body, and a conclusion.

Think of the organization of an essay like this:

Intro – Tell your reader what you’re going to write about.
Body – Write about it.
Conclusion – Tell them what you wrote about.

Let’s go through each of those parts for a persuasive essay. Each part will include a sample.

Introduction

You want to begin your essay with a hook. A hook is an interesting opening that “catches” your reader and makes them want to read more. Your hook is usually the first sentence.

After you’ve hooked the reader, you want to give some context or background information. Think of each sentence in your intro as a stepping point. Each sentence brings you closer to your thesis statement.

Once you’ve given some context, write a thesis statement, which tells the reader exactly what they’re going to read about. For a persuasive essay, the thesis statement gives your position: what is your opinion about your topic? Think of it like a map to the rest of your essay.

Sample introduction

Can you identify the hook, background information, and thesis statement in this sample?

Think about your favorite class in high school. Why was this class your favorite? Who was your teacher? I’m sure you loved the subject, but I’m willing to bet the teacher had something to do with it. How many classes did you have every day? Have you ever thought about how many classes your teacher taught? How many tests did he grade? How many essays did she read through and give feedback on? How many faculty meetings did he attend? Teachers are professionals, but their salary has not kept up with the requirements school districts place on them. Teachers should be paid higher salaries.

A typical essay will have between one and three body paragraphs, although you can write as many as you need (or as many as your teacher assigns you). Regardless of how many body paragraphs you have, they will all be organized in a similar manner.

Start with a topic sentence to show your reader what is coming up. This is a general sentence that gives an overview of that paragraph. Since your thesis statement was your position on a topic, the topic sentences will be reasons for your position. Why do you believe what you believe?

The body paragraphs will explain your reasons using emotion and opinions. If you have facts, that’s okay, but remember that you are persuading using emotion more than logic.

End a body paragraph with a sentence that summarizes what you wrote or that leads into the next paragraph.

Sample body paragraphs

Can you identify the topic sentences? Is each topic sentence a reason for the writer’s position? Does the body paragraph explain that reason? Can you identify any of the modes of persuasion – ethos, pathos, logos?

Every quality teacher is both a subject matter expert and good at teaching. These are two different skills. A teacher who connects well with his students but doesn’t know the subject matter isn’t going to be an effective teacher. Conversely, a genius who know the subject matter inside out but can’t find a way to make the material accessible to her students is also not an effective teacher. A good teacher needs to be both; In a way, it’s like every teacher is doing two jobs, but only getting paid for one. Although doubling every teacher’s salary might not be possible, they should at least get a raise.

Another reason that teachers should be paid higher salaries is because their jobs go beyond teaching. They are also coaches, advisors, confidants, classroom managers, and so much more. Can you remember that one teacher who was there for you, beyond their role as an educator? Perhaps it was the history teacher who listened to you when things were tense at home. The writing teacher who encouraged you to pursue your love of short stories. The Spanish teacher who believed in you enough to convince you to apply for that scholarship. Teachers are performing duties that are not part of their contracts, and they do it because they love their job and they love their students. Doesn’t that deserve a raise?

Finally, teachers deserve a raise because their work is not just in the classroom. Teachers are in the classroom, actively teaching, for up to seven hours a day. Before you say that’s not a full work day of 8 hours, remember that teaching is only part of the job. Teachers need time to prepare their lessons. They need time to grade assignments, quizzes, and tests. They need time for administrative duties and meetings. It’s not unusual for a teacher to put in a 50 to 60-hour work week, on a regular basis. Their pay does not reflect the time actually spent working.

This is how your essay ends, and it is the last impression your reader takes away.

Conclude your essay by restating your position from your thesis statement (in the introduction). Then, summarize the main points (your reasons) from your essay.

Try to end with a closing statement: an idea that you want your reader to walk away with.

Sample conclusion

Can you identify the sentence that ties back to the thesis statement? Can you identify the summary of the main points? Can you identify a closing statement?

We all agree that teachers play an essential role in the lives of young people. Teachers know their subjects well, and they know how to share that information in a way that students can understand. Yes, teachers teach students what they need to be productive members of society, but they are also involved in their lives as mentors, coaches, advisors, and more. Plus, the hours they actually put in are not reflected in their pay. If school districts continue to demand that teachers work more, do more, and be more, the least teachers can get in return is pay that represents the importance of that work. It is time to give teachers a raise.

I. Teachers should be paid higher salaries.

II. Good teachers = good at teaching + subject knowledge. Two skills!

A. Good at teaching, bad at subject matter = ineffective

B. Genius at subject matter, bad at teaching = ineffective

C. Teacher needs to be both

That’s like two jobs!
Only 1 paycheck

Maybe not double pay, but more

III. Teachers do more than just teach

A. Coaches, advisors, confidants, classroom managers

B. Teacher who was more than just teacher

History teacher – listened
Writing teacher – encouraged
Spanish teacher – scholarship

C. Duties not in their contracts

Love their job
Love their students

Doesn’t that deserve a raise?

IV. Work is not just in the classroom

A. Teach for 7 hours/day

B. Prepare lessons

D. Admin and meetings

E. 50-60 hours/week is common

Pay does not reflect time spent working

V. Teachers play essential role in students’ lives. It’s time to give them a raise.

Essay template

Essay example.

Before you turn in that paper, don’t forget to cite your sources in APA format , MLA format , or a style of your choice.


Uses emotion and opinion to convince	Uses logic and facts to convince
Is more like an advertisement	Is more like a debate
Is written for the heart	Is written for the head
Knowing the audience is important	Knowing the audience is not so important
Researching information is not so important	Researching information is very important
Don’t need to consider counter-arguments	Need to consider and address counter-arguments

By Halina Stolar. Halina has a Master’s degree in teaching and taught English as a Second Language and writing for almost 15 years overseas. She now works as a freelance writer and geeks out over grammar for fun.

Common Writing Assignments, Apps & Tests

Analytical Essay
AP synthesis Essay
Argumentative Essay
Book Report
Compare and Contrast Essay
Cause and Effect Essay
College Admissions Essay
Critical Analysis Essay
Definition Essay
Descriptive Essay
Dissertation
Explanatory Essay
Expository Essay
Informative Essay
Narrative Essay
Opinion Essay
Personal Essay
Persuasive Essay
Reflective Essay
Research Paper
Rhetorical Analysis
Scholarship Essay
Short Essay
Thesis Paper

What’s included with a Chegg Writing subscription

Unlimited number of paper scans
Plagiarism detection: Check against billions of sources
Expert proofreading for papers on any subject
Grammar scans for 200+ types of common errors
Automatically create & save citations in 7,000+ styles
Cancel subscription anytime, no obligation

Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

What is the argument that I am trying to convince the reader to accept?
How exactly do I expect to convince the reader that this argument is sound?

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

What are some real world applications of this paper’s argument?
Why is what I am writing about important?
What are some of the questions that this paper’s argument raises?
What are the implications of this paper’s argument?

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

by Adam Polak ’98 and Jen Collins ’96

Popular resources.

Writing a Good APA Research Paper
Writing a Good History Paper
Understanding Passive Voice

Tutor Appointments

Peer tutor and consultant appointments are managed through TracCloud (login required). Find resources and more information about the ALEX centers using the following links.

Office / Department Name

Nesbitt-Johnston Writing Center

Contact Name

Jennifer Ambrose

Writing Center Director

Help us provide an accessible education, offer innovative resources and programs, and foster intellectual exploration.

Site Search

Persuasive Essay: Definition, Examples, Topics & Tips for Writing a Persuasive Essay

Writing a persuasive essay might seem like a daunting task, but it doesn’t need to be. In this article, we are going to be looking at how to write a great persuasive essay as well as taking a look at some ideas for topics. We will also take a look at a couple of examples as a way to get your creative juices flowing.

How To Write A Persuasive Essay

What is a persuasive essay.

Before we begin looking at how to write this type of essay, it is important that we understand what a persuasive essay is. Below is a short description of the persuasive essay.

A persuasive essay is one which is used to convince the audience of a particular viewpoint or opinion on a specific topic.

Tips For Writing A Persuasive Essay

Now that we are familiar with the type of essay we will be writing, let’s take a look at some great ideas for how to create the best piece of writing possible.

The most important point when it comes to writing a good persuasive essay is to choose your stance. For example, if you are writing about the topic of ‘should the death penalty be legal in every country?’ You are going to want to choose your point of view carefully and be sure that you can deliver a convincing take on this. In most cases, it is a good idea to write on a topic that you are passionate about because this will show in your writing. The main point here is to bring your reader around to your way of thinking and without a good position, this will not be achieved.
Before you begin writing, you should put in a good amount of research time in order to find statistics and data that can back up your argument. In the example of the death penalty, you might find facts about lower crime rates in countries which use this method. By having solid facts in your essay, the reader will be more easily brought around to your way of thinking.
You should also consider the audience that you are writing for and how they are likely to respond to the essay. Consider whether the reader will be currently opposed to your argument or whether they just need some gentle swaying, this will help you to write more persuasive points.

Outlining The Persuasive Essay

Before you actually put pen to paper, it is vital that you create an essay outline , and this is very important when writing a persuasive essay. You need to be sure that you have included all the relevant points and that the essay is structured and ordered in the correct fashion. Let’s take a look at what you should include in your persuasive essay outline.

Introduction

Use a hook to grab the attention of the reader. This could be a joke, some interesting data or a personal experience.
Detail the subject which will be discussed.
Present your thesis statement to provide the reader with your take on the subject.

Body 1st, 2nd, 3rd, etc Paragraphs

The body of the essay is traditionally made up of three paragraphs but you are free to write more or less depending on the information you wish to present.
Each paragraph should contain one point of your argument, ordered in level of importance, starting with the most important.
You should include data as a way of backing up any claims you back and also as a way of further convincing the reader of your argument.

Opposing Paragraph

Use this paragraph to air the point of view of the opposition.
You can provide data and statistics here too.
You should then give reasons as to why this argument is not correct and refute any claims that have been made, with reasons.
Summarise all the points that have been made throughout the piece of writing.
Restate the thesis statement

Topics For A Persuasive Essay

When it comes to choosing a topic for your persuasive essay, the options are truly limitless. We are now going to take a look at some examples of topics you might wish to write on.

Females should always train female athletes.
Is chess a game or a sport?
The music of today is not composed as well as music 50 years ago.
Sad music encourages teenagers to suffer mental health problems.
Hunting is wrong/right.
Animal testing is right/wrong.
A dog should always be put down if it bites a human.
Physical education is not necessary for school children.
Modern kids are too reliant on technology.
Human beings are the greatest contributors to global warming .
The weekend should be made longer.
Parents should only be allowed a limited number of children.

Examples Of Persuasive Essays

We are now going to take a look at two examples of persuasive essays which have been well written and are easily able to convince the audience of the argument that is being discussed. You can use these as inspiration when it comes to writing your own persuasive essay.

Our Unhealthy Obsession With Sickness Written By Frank Furedi

The government today will do two things to which I object. First of all, they will encourage introspection, they will tell you that unless man examines his testicles, or keeps a check on his cholesterol levels then he is not a responsible citizen. He is letting himself down, his wife, his children, everyone. We’re encouraged to worry about health and as a consequence of this public health initiative’s are becoming a threat to the health of the public, or so it seems.

Second of all, the government promotes a value of seeking health. With us always expected to be seeking health for a variety of conditions. The main effect this brings, I believe, is that it makes us feel more ill than we actually are.

The Real Skinny Written By Belinda Luscomb

What do we say as people? Should we rise up and state ‘I absolutely refuse to purchase any item of clothing until I know that the one promoting it weights more than she was when she was a nipper?’ At the very least, should we say ‘Where should I send the money for some chicken nuggets?’ Well, maybe not this much. For the most part, our response will range from ‘I’m wondering whether that will look good on me.’ to ‘I’m not sure who the skinny cow is, but I already detest her.’

There are many important points to consider when writing a persuasive essay but the tips we have included here will guide you along your way. In essence, your persuasive essay should be able to convince the reader of your point of view and back this up with real data and facts.

Persuasive Essay Infographic

Latest Posts

BLS Meaning: What Does this Term Stand for? - May 24, 2024
Purine vs. Pyrimidine: Understanding the Basics of DNA Structure - January 8, 2024
Lust vs. Love: Understanding the Crucial Differences - December 25, 2023

Improve your writing with the help of AI writing assistants!

How to Write a Persuasive Essay

Everyone has disagreements – whether it’s “who is the best performer of all time” or “what is the tastiest flavor of ice cream”, someone is going to have an opinion that might differ from yours. That doesn’t stop us from trying to convince each other of our perspective. This is where persuasive essays come into play. Persuasive writing is used to sway our readers to a certain viewpoint or opinion of the writer. How is that done? Today, well go over the purpose of persuasive writing and how to create an effective persuasive piece. Let’s get started!

Persuasive essays, also known as argumentative essays, are texts that are meant to convince the reader of something. There are other things besides essays that can be persuasive, such as speeches and social media posts. From politics to music to arguing why purple is the best color ever – anything can be made into a persuasive text.

But, the focus of this video is persuasive essays. When writing a persuasive essay, there is a structure you can follow to help make your argument clear and effective.

The essay is typically made up of 3 main sections: the introduction , the body , and the conclusion. To write an effective persuasive essay, each section should contain specific points you want to discuss.

Crafting Effective Introductions

The introduction paragraph of your essay should always introduce the topic you will be discussing. A good introduction paragraph will also have a hook, which is a sentence that grabs your readers attention. Once you have your hook, you will state your thesis. A thesis is the main point or argument you want to prove in your essay. Every persuasive essay must have a thesis. Lastly, you should always end each section of your essay with a concluding sentence. This is a sentence that wraps up the end of a paragraph and helps transition into the next paragraph.

Let’s look at an example of an introduction paragraph of a persuasive essay.

Long ago, ancient Egyptians worshiped cats. They believed they were godly creatures. Today, cats are still very beloved, but as household pets. Some cats aren’t so lucky; there are many cats who have yet to find their forever home. Cats are amazing animals that you should consider adopting because they are very intelligent, have an urgent need to be placed in a home, and make great companions. These are just a few reasons I’ll discuss as to why cats should be protected.

This introduction paragraph had a hook, it grabbed our attention by talking about ancient cats, and related it to cats today.

We see there is a thesis, the writer believes we need to adopt homeless cats, ideally from shelters, and gives three reasons why.

Lastly, they concluded the introduction paragraph by saying they would give more details about their reasons.

Building a Persuasive Body

Next comes the body paragraphs. The body of a persuasive essay holds all the main points you as the writer want to argue. It’s best to separate your points by paragraphs; so, if you have three main arguments, you should have at least three body paragraphs explaining them in detail. When you argue your points in the paragraph, you must make sure to explain why these reasons support your thesis. Let’s look at an example.

Cats are very smart animals. Despite what many people think, cats do in fact know their names and will react when you call out to them. They are also great at solving problems. Cats can easily get bored, when that happens, they may act mischievous. That’s why cats have puzzle toys to stimulate their curious minds. Such a smart animal should be able to have a safe home to live and play in peace.

Secondly, cats that end up in shelters don’t always find good homes. Pet shops are popular places to get cats as pets. When you get a cat from a pet shop, it will live there until it finds a good home. In shelters however, they can become packed with cats who haven’t found a home. Unfortunately, some shelters resort to euthanizing the animals when they run out space for new ones. For people who are interested in helping a cat find a home, why not consider getting one from a shelter instead?

Lastly, despite their bad reputation, cats are very friendly. Cats of all ages are able to cuddle with their owner and other pets. Some cats, just like people, need time to get used to you, but once they do, you’ll find you have a great couch-surfing buddy that keeps you company. Cats are also low maintenance pets, and are cleaner than most roommates. Just another reason to consider bringing a cat to your home.

We can see here that the author addressed the 3 main reasons that support the thesis with 3 body paragraphs. Each paragraph began with a transition word or hook, then it went into detail to support the reason, and lastly, it ended the paragraph with a concluding sentence.

Concluding with Impact

The conclusion of a persuasive essay is a summary of all the points mentioned earlier that wraps up the essay and often includes a catchy ending to drive the point home.

Whether you have been thinking of adopting for a long time or just considered it, cats everywhere are in need of a home. What better way to help an intelligent animal in need and make a new friend than to adopt a shelter cat!

As we can see, conclusion paragraphs don’t need to be super long. As long as they summarize the overall thesis and arguments of the essay, it is an effective closing to a persuasive essay.

As you’re writing the essay, there are a few tips and tricks to keep in mind to make sure your persuasion is more effective:

Repetition – Don’t say the same thing so many times that you start to sound redundant, but find ways to bring back your main argument throughout the essay. Your readers and listeners will remember your argument better if you repeat and emphasize it throughout the piece.

Real-world examples – Whether you are using data, emotions, or credibility to drive your point home, you should try to always use real-world examples to further persuade your readers.

Call to action – A good thesis in a persuasive essay is a statement that asks the reader to do something. Think hard about what you want to convince people of and narrow that action into one clear sentence. The rest of your essay should revolve around that.

Okay, let’s quickly review everything we talked about to wrap up.

The main purpose of a persuasive essay is to persuade the reader to a certain viewpoint or opinion of the writer. The essay will have an introduction paragraph that introduces the main argument, multiple body paragraphs that discuss sub-arguments that support the main argument, and a conclusion that wraps things up. And finally, if you want to make your persuasion more effective, remember to repeat your main argument throughout the paper, try to use real-world examples to support your points, and make your thesis a call to action.

That’s all for this review! Thanks for watching, and happy studying!

“Persuasive Essay Definition and Writing Tips.” n.d.

Return to Writing Videos

by Mometrix Test Preparation | Last Updated: February 8, 2024

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

Knowledge Base
How to write an argumentative essay | Examples & tips

How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

Don’t just list all the effects you can think of.
Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
Don’t just provide a selection of data on the measures’ effectiveness.
Do build up your own argument about which kinds of measures have been most or least effective, and why.
Don’t just analyze a random selection of doppelgänger characters.
Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

Academic style
Vague sentences
Style consistency

See an example

An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

Make a claim
Provide the grounds (evidence) for the claim
Explain the warrant (how the grounds support the claim)
Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
Cite data to support your claim
Explain how the data indicates that the method is ineffective
Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

Discuss what the opposing position gets right and why people might hold this position
Highlight the problems with this position
Present your own position , showing how it addresses these problems
Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

Acknowledge that students rely too much on websites like Wikipedia
Argue that teachers view Wikipedia as more unreliable than it really is
Suggest that Wikipedia’s system of citations can actually teach students about referencing
Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Ad hominem fallacy
Post hoc fallacy
Appeal to authority fallacy
False cause fallacy
Sunk cost fallacy

College essays

Choosing Essay Topic
Write a College Essay
Write a Diversity Essay
College Essay Format & Structure
Comparing and Contrasting in an Essay

(AI) Tools

Grammar Checker
Paraphrasing Tool
Text Summarizer
AI Detector
Plagiarism Checker
Citation Generator

An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Caulfield, J. (2023, July 23). How to Write an Argumentative Essay | Examples & Tips. Scribbr. Retrieved August 19, 2024, from https://www.scribbr.com/academic-essay/argumentative-essay/

Is this article helpful?

Jack Caulfield

Other students also liked, how to write a thesis statement | 4 steps & examples, how to write topic sentences | 4 steps, examples & purpose, how to write an expository essay, "i thought ai proofreading was useless but..".

I've been using Scribbr for years now and I know it's a service that won't disappoint. It does a good job spotting mistakes”

Persuasion/Argument

Writing for Success

Learning Objectives

Determine the purpose and structure of persuasion in writing.
Identify bias in writing.
Assess various rhetorical devices.
Distinguish between fact and opinion.
Understand the importance of visuals to strengthen arguments.
Write a persuasive essay.

THE PURPOSE OF PERSUASIVE WRITING

THE STRUCTURE OF A PERSUASIVE ESSAY

The following five features make up the structure of a persuasive essay:

Introduction and thesis
Opposing and qualifying ideas
Strong evidence in support of claim
Style and tone of language
A compelling conclusion

CREATING AN INTRODUCTION AND THESIS

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

ACKNOWLEDGING OPPOSING IDEAS AND LIMITS TO YOUR ARGUMENT

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Table 10.5 Phrases of Concession
although	granted that	of course
still	though	yet

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

Foreign policy
Television and advertising
Stereotypes and prejudice
Gender roles and the workplace
Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

BIAS IN WRITING

THE USE OF I IN WRITING

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad. I think smoking is bad.

In the first sentence, the rightful subject, smoking, is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

An engaging introduction
A reasonable, specific thesis that is able to be supported by evidence
A varied range of evidence from credible sources
Respectful acknowledgement and explanation of opposing ideas
A style and tone of language that is appropriate for the subject and audience
Acknowledgement of the argument’s limits
A conclusion that will adequately summarize the essay and reinforce the thesis

FACT AND OPINION

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

On a separate sheet of paper, take three of the theses you formed in Exercise 1, and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Exercise 2, come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

USING VISUAL ELEMENTS TO STRENGTHEN ARGUMENTS

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

WRITING AT WORK

WRITING A PERSUASIVE ESSAY

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Key Takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

Share This Book

Feedback/errata.

Comments are closed.

Essay Editor

Types of Persuasive Writing You Should Know

Do you want to change someone's mind through writing? That's what persuasive writing style is all about. This type of writing tries to make readers agree with the writer's ideas. People have been using it for a long time in politics, business, and everyday life.

There are different types of persuasion to adopt in writing, but they all want to do the same thing: help readers understand and agree with the writer's thoughts. Each type works well in different situations, and knowing which one to use can help you get what you want.

Let's look at the main ways people write to persuade others and how you can get better at sharing your ideas.

What Is Persuasive Writing Style?

Persuasive writing style is any kind of writing that tries to convince the reader to agree with an idea or a course of action. It's a strong tool that uses good reasons, feelings, and trust-building to change what people think and do.

You can find this kind of writing in more places than just school essays or speeches. It's in ads, opinion articles, product reviews, and social media posts. The important part is knowing when someone is using it and learning how to use it yourself.

Why and Where Persuasive Writing Matters

Being able to persuade through writing is useful in many parts of life. If you're a student writing an essay to prove a point, someone looking for a job writing a letter to get hired, or a worker making a business plan, knowing how to persuade can help you do well.

A study found that 73% of employers think being able to write well is very important for people who want jobs. This shows why it's good to get better at persuasive writing. It can help you do better in school and at work.

Types Of Persuasive Writing Techniques

There are four types of persuasive writing that have been used since ancient times in Greece. Let's look at each one:

1. Ethos: Making People Trust You

Ethos is about showing that you know what you're talking about and can be trusted. It's trying to make the reader believe you're a good source of information. For example:

"I've been a nutrition expert for over 15 years, so I can tell you that eating more green vegetables can really make you healthier."

2. Pathos: Connecting Through Feelings

Pathos tries to make the reader feel emotions that support your idea. For instance:

"Think about how happy a child would be to get their first book. By giving money to our reading program, you can make thousands of kids who don't have much feel that happy."

3. Logos: Using Facts and Logic

Logos uses facts, numbers, and good reasons to persuade the reader. Here's an example:

"Studies show that exercising regularly can lower the chance of heart disease by 28% to 38% . If we start a fitness program for everyone in our company, we might be able to pay less for health insurance and help employees do better work."

4. Kairos: Choosing the Right Time

Kairos isn't as well-known as the others, but it's about making your point at the best time. For example:

"Because of the recent disasters caused by weather, it's really important to start using renewable energy in our community now."

Examples of Persuasive Texts and Media

What are some examples of persuasive texts or media? Let's look at a few common types:

Persuasive Essays

Types of persuasive essays include papers for school, opinion articles in newspapers, and some kinds of news stories. These writings present a clear idea and use proof to support it.

Opinion Pieces

Opinion articles in newspapers, blogs, and online often use persuasive techniques to change what people think about different issues.

Cover Letters

Job applications often include cover letters, where people try to persuade employers to hire them.

Reviews of products or services, whether on shopping websites or review sites, try to convince readers that something is good or bad.

Tips to Improve Your Persuasive Writing Style

To improve your persuasive writing style, try these ideas:

Do a lot of research to support your ideas with good facts and numbers.
Connect with readers by talking about what they care about and offering solutions.
Use writing tools like Aithor to make your persuasive techniques and structure better.
Ask questions that make your readers think.
Say important points more than once in different ways.
Choose your words carefully, thinking about who will read your writing.
Change how you write to fit the purpose and the people who will read it.

Final Thoughts on Persuasive Writing

The key to good persuasive writing is understanding your readers, giving strong proof, and sharing your ideas clearly and confidently. Whether you're writing an essay, a cover letter, or a review, these ideas will help you create more impactful and persuasive content.

For those trying to improve their persuasive writing skills, Aithor offers valuable assistance. If you want to get better at persuasive writing, Aithor can help. Aithor can assist you in writing great essays, making your arguments stronger, and making sure your writing fits what you want to do. By using Aithor, you can improve your persuasive writing skills more quickly, helping you share your ideas in a way that has a bigger impact and makes you feel more confident.

How to write essays faster using ai.

Creating various topical texts is an obligatory assignment during studies. For a majority of students, it seems like a real headache. It is quite difficult to write a smooth and complex work, meeting all the professors' requirements. However, thanks to modern technologies there appeared a good way of getting a decent project – using AI to write essays. We'd like to acquaint you with Aithor, an effective tool of this kind, able to perform fine and elaborated texts, and, of course, inspiration, i ...

Plagiarism: 7 Types in Detail

Your professor says that it is necessary to avoid plagiarism when writing a research paper, essay, or any project based on the works of other people, so to say, any reference source. But what does plagiarism mean? What types of it exist? And how to formulate the material to get rid of potential bad consequences while rendering original texts? Today we try to answer these very questions. Plagiarism: Aspect in Brief Plagiarism is considered to be a serious breach, able to spoil your successful ...

How to Write a Dialogue in an Essay: Useful Tips

A correct usage of dialogues in essays may seem quite difficult at first sight. Still there are special issues, for instance, narrative or descriptive papers, where this literary technique will be a good helper in depicting anyone's character. How to add dialogues to the work? How to format them correctly? Let's discuss all relevant matters to master putting conversation episodes into academic essays. Essay Dialogue: Definition & Purpose A dialogue is a literary technique for presenting a con ...

What Is Self-Plagiarism & How To Avoid It

Have you ever thought about whether using your own work again could be seen as copying? It might seem strange, but self-plagiarism is a real issue in school and work writing. Let's look at what this means and learn how to avoid self-plagiarism so your work stays original and ethical. What is self-plagiarism? Self-plagiarism, also called auto-plagiarism or duplicate plagiarism, happens when a writer uses parts of their old work without saying where it came from. This isn't just about copying w ...

Paraphrasing vs Plagiarism: Do They Really Differ?

Academic assignments require much knowledge and skill. One of the most important points is rendering and interpreting material one has ever studied. A person should avoid presenting word-for-word plagiarism but express his or her thoughts and ideas as much as possible. However, every fine research is certain to be based on the previous issues, data given, or concepts suggested. And here it's high time to differentiate plagiarism and paraphrasing, to realize its peculiarities and cases of usage. ...

Top 10 Use Cases for AI Writers

Writing is changing a lot because of AI. But don't worry — AI won't take human writers' jobs. It's a tool that can make our work easier and help us write better. When we use AI along with our own skills, we can create good content faster and better. AI can help with many parts of writing, from coming up with ideas to fixing the final version. Let's look at the top 10 ways how to use AI for content creation and how it can make your writing better. What Is AI Content Writing? AI content writin ...

What is Citation and Why Should You Cite the Sources When Writing Content

When we write something for school, work, or just for fun, we often use ideas and facts from other places. This makes us ask: what is a citation in writing? Let's find out what this means and why it's really important when we write. What is Citation? Citation in research refers to the practice of telling your readers where you got your information, ideas, or exact words from. It's like showing them the path to the original information you used in your writing. When you cite something, you us ...

Can Plagiarism Be Detected on PDF?

Plagiarism has been a challenge for a long time in writing. It's easy to find information online, which might make some people use it without saying where it came from. But plagiarism isn't just taking someone else's words. Sometimes, we might do it by accident or even use our own old work without mentioning it. When people plagiarize, they can get into serious trouble. They might lose others' trust or even face legal problems. Luckily, we now have tools to detect plagiarism. But what about PDF ...

Free Al Office Suite with PDF Editor

Edit Word, Excel, and PPT for FREE.

Read, edit, and convert PDFs with the powerful PDF toolkit.

Microsoft-like interface, easy to use.

Windows • MacOS • Linux • iOS • Android

Articles of Word

How to Write an Argumentative Essay- Steps with Examples

Being a student and writing essays is not something everybody enjoys, but in my personal opinion as a writer, anyone can find contentment and pleasure in writing, especially when it comes to argumentative essays. While they may seem tricky to navigate, they offer this unique opportunity to express your opinions and make your voice heard. Consider this a growing process—once you overcome the challenges of writing argumentative essays, you will learn the art of agreeing or disagreeing with popular opinions and defending your stance. As far as the essay is concerned, I will show you how to master this process on how to write an argumentative essay.

When is an Argumentative Essay Written?

You will likely be required to write argumentative essays throughout your academic life, from high school to university. These assignments will present opportunities to develop and showcase your critical thinking and persuasive writing skills. Here are some scenarios where you might encounter the need to write argumentative essays:

Academic Assignments

Often assigned in school or college courses to help students develop critical thinking and persuasive writing skills. These assignments encourage students to research thoroughly, form coherent arguments, and present their viewpoints convincingly.

Debates and Discussions

Serve as the basis for presenting and defending viewpoints in academic or competitive settings. Argumentative essays provide a structured way to organize thoughts and evidence, helping participants articulate their arguments effectively during debates.

Opinion Pieces

Commonly used in newspapers, magazines, and online publications to influence public opinion on current issues. These essays allow writers to present their stance on controversial topics, backed by evidence and reasoning, to sway readers' views.

Policy Proposals

Utilized in government and policy-related fields to propose and defend specific policy changes or solutions to societal problems. Argumentative essays in this context present well-researched arguments to persuade policymakers and stakeholders of the necessity and viability of the proposed changes.

Persuasive Speeches

Prepared as a foundation for delivering persuasive speeches. Writing an argumentative essay helps speakers organize their thoughts and evidence logically, providing a solid framework for their oral presentations.

What is the Structure of an Argumentative Essay?

An argumentative essay uses factual evidence and logical support to convince the reader of a particular point of view. Here's a breakdown of the structure and what goes into each part of an argumentative essay:

Basic Argumentative Essay Structure

1.Introduction

Purpose: Introduce the topic, present the thesis, and set up the argument.

Hook: A sentence to grab the reader’s attention.

Background Information: Brief context about the topic.

Thesis Statement: The main argument or claim.

2.Body Paragraphs

Purpose: Present arguments and evidence to support the thesis and refute opposing arguments.

Topic Sentence: Introduces the main idea of the paragraph.

Evidence and Analysis: Present facts, statistics, quotes, or examples to support the argument.

Counterarguments and Rebuttals: Address opposing views and explain why they are invalid or less significant.

3.Conclusion

Purpose: Summarize the arguments, restate the thesis in light of the evidence presented, and offer final thoughts.

Restate Thesis: Reiterate the main argument.

Summarize Key Points: Highlight the main points made in the body paragraphs.

Final Thought: A closing statement that underscores the importance of the topic

How to Write an Argumentative Essay [4 Steps with Examples]

As an experienced writer, I've come to understand the structure of argumentative essays quite well. But what I found truly challenging when I first started was nailing the right approach. Many beginners, myself included at one point, fall into traps like letting personal biases creep in or thinking that being argumentative means being aggressive. Trust me, that's not the case at all!

In this section, I'm going to lay out an effective approach on how to write an argumentative essay step by step for beginners. I'll break it down in a way that I wish someone had done for me when I was starting out. Plus, I'll share some insider tips on tools like WPS Office that I've come to rely on to streamline my writing process. So let's learn how to write an argumentative essay with a few examples.

1.Brainstorming

When I sit down to craft an argumentative essay, my first step is to engage in a comprehensive brainstorming session. This is your opportunity to let your creativity run wild and explore every angle of your topic. Write down every idea that comes to you, whether it supports or opposes your topic. Remember, at this stage, there are no bad ideas.

Now, while there's nothing wrong with the classic pen and paper approach, I've found that using WPS Office takes my brainstorming to a whole new level. It's not just about having a digital notepad; the AI features often toss out ideas that I might never have thought of on my own. It's like having a creative partner who never gets tired! Let me show you how I use it:

Let's say our topic is "Are Electric Cars Better for the Environment?"

Step 1: Open WPS Office and type "@AI" on a blank document to activate WPS AI.

Step 2: Click on the "Brainstorm" option and enter your prompt. Make sure it's detailed and clearly explains what you want. Here's an example of an effective prompt:

"Generate a list of arguments both for and against the idea that electric cars are better for the environment. Consider factors like emissions, manufacturing processes, battery disposal, and energy sources"

Step 3: WPS AI will generate several arguments on both sides. If you want more, simply click "Rewrite”.

Jot down any valuable arguments before hitting "Rewrite", as you might not see the same ones again.

With these arguments in hand, you'll likely find yourself leaning towards one side of the debate. Armed with a variety of points and counterpoints, you'll be well-equipped to write an effective argumentative essay. Remember, a strong argumentative essay is built on a foundation of thorough preparation and diverse ideas.

2.Preparing

Now that we've generated our initial arguments and counterarguments, it's time to dive deeper into research to strengthen our position. Let's continue with our example topic: "Are Electric Cars Better for the Environment?"

Let's continue with our example topic: "Are Electric Cars Better for the Environment?" Our next step is to select the most impactful supporting arguments and conduct in-depth research to substantiate them with solid evidence. Simultaneously, we'll identify the strongest counterarguments and explore ways to address or neutralize them through our research.

All of this might seem a little overwhelming, but with the help of WPS AI, the research phase becomes significantly more manageable. As we gather research papers, we can upload them to WPS Office and quickly gain insights using the AI features.

Here's how to leverage WPS AI for efficient research:

Step 1: Open your research paper PDFs in WPS Office, then click on the WPS AI widget in the top right corner.

Step 2: In the WPS AI panel that appears on the right side of your screen, click "Upload" to add your PDF.

Step 3: Once processed, WPS AI will provide you with key insights from the PDF at a glance.

Step 4: For more specific information, click on the "Inquiry" tab and use the WPS AI chatbot to ask further questions about the PDF contents.

As you conduct your research, begin organizing your findings into an outline. Remember to structure your outline according to the elements we discussed in previous sections. This will ensure your outline contains all the necessary components for an effective argumentative essay.

3.First Drafting

Now that we have our research and outline ready, it's time to start writing our first draft. This is where your essay really starts to take shape. Don't worry about perfection at this stage—the goal is to get your ideas down coherently.

Using the outline we prepared during our research, you'll find it easier to organize your thoughts for your essay. To make things simpler, use WPS Office editing tools. When I write my essay, I always ensure it is properly formatted, giving it a cleaner look and helping me focus better.

Now, simply start your draft on WPS Office with an introduction, followed by a body paragraph, and conclude with a strong summary that reviews your main points and leaves the reader with something to think about.

Once you have your draft ready, make use of WPS Office's AI features, which can help you improve writing, shorten or elongate your paragraphs, and much more. Let's say you've written your first body paragraph, and it's a bit too long. So, let's shorten it with WPS AI:

Step 1: Select the paragraph you want to shorten, then click on the WPS AI icon in the hover menu.

Step 2: From the list of options, simply click on "Make shorter" to shorten your paragraph.

Step 3: WPS AI will display the shorter version on a small screen. Click on "Replace" to replace the original text with the shorter version.

4.Revising & Proofreading

Congratulations on completing your first draft! However, there is one crucial step remaining: revising and proofreading. Revising and proofreading are where good essays become great essays.

A method I find most effective for revising my essay is reading it aloud. This technique helps in identifying awkward phrasing and run-on sentences that may go unnoticed when reading silently. As you read, ask yourself:

Does my introduction effectively grab the reader's attention and clearly state my thesis?

Do my body paragraphs each focus on a single main idea that supports my thesis?

Have I provided enough evidence to support each of my arguments?

Have I addressed potential counterarguments?

Does my conclusion effectively summarize my main points and leave a lasting impression?

You might find that you need to make some structural changes. For instance, you might realize that your second body paragraph would be more effective if it came first. Don't be afraid to move things around!

Once you have made the necessary changes to your essay, the next step is to ensure it does not have any grammatical errors. For this, I use WPS AI's spell check feature. With just a single click, WPS AI spell check ensures that my essay is complete and ready to be submitted!

Bonus Tips: How to Polish your argumentative Essay with WPS AI

WPS Office is already a premium choice among students, offering all the features needed to write a perfect essay. With WPS Office, students can write better without payment issues, annoying ads, or difficulty navigating the tools. It's a free tool with advanced features, including WPS AI, which supports the entire writing process.

1.Check for Grammar and Spelling:

WPS AI carefully scans your essay for grammatical errors and spelling mistakes, ensuring that your writing is polished and professional. This feature not only helps you avoid common errors but also enhances the readability and credibility of your work.

2.Seek Style and Tone Adjustments:

WPS AI offers suggestions to improve the style and tone of your writing, making it more engaging and suitable for your target audience. Whether your essay requires a formal academic tone or a more conversational approach, WPS AI tailors its recommendations to fit your needs, ensuring your writing is coherent and compelling.

Here's an example of WPS AI's 'Improve Writing' feature in action, enhancing the formality and persuasiveness of my body paragraph for the reader.

3.Writing Assistance:

From the initial brainstorming phase to the final touches, WPS AI provides comprehensive writing assistance. It helps you structure your arguments logically, develop clear and concise thesis statements, and refine your conclusions. WPS AI also offers suggestions for enhancing clarity and coherence, making the writing process smoother and more efficient.

With the assistance of WPS AI's 'Continue Writing' feature, we can extend our essays by seamlessly incorporating additional sections that complement the existing content's flow and tone.

FAQs about Writing an Argumentative Essay

1. what’s the difference between an expository essay and an argumentative essay.

An argumentative essay is typically more extensive and requires independent research to establish a unique claim regarding a specific topic. It includes a thesis statement that presents a debatable assertion, which must be supported by objective evidence. In contrast, an expository essay strives for objectivity but does not propose an original argument. Instead, it aims to clarify and explain a topic straightforwardly, such as a process or concept. Generally, expository essays are shorter and do not rely as heavily on research.

2. When do I need to cite sources?

In a college environment, accurately citing sources is vital for essays, research papers, and other academic assignments, but this requirement does not extend to exams or in-class tasks. Proper citations are needed for direct quotes, paraphrased material, and summaries, and it is necessary to provide complete source information in a bibliography or reference list. Following the specified citation style, such as APA or MLA, is essential for maintaining academic integrity. Whenever you utilize information or ideas from another work in college-level writing, proper citation is required to acknowledge the original source.

3. What is an Argumentative essay?

An argumentative essay is a type of writing that asserts a specific stance on a debatable issue, backing it up with reasoning and evidence. The main objective is to convince the reader to accept or seriously consider the author's viewpoint. This essay usually contains a clear thesis statement and develops arguments while addressing opposing views to reinforce its position. Ultimately, it seeks to encourage critical engagement with the topic at hand.

Excel the Art of Persuasion With WPS Office

Argumentative essays are possibly the most thought-provoking when it comes to writing, presenting a higher difficulty level. Despite the challenge on how to write an argumentative essay, they are also the most fun to write, as they allow you to express your opinions in a highly opinionated form. WPS Office strives to enhance your writing experience, and as a writer, I can vouch for this. WPS Office not only offers advanced tools like WPS AI to help refine and improve your writing skills but also provides options to make your work as presentable as you want it to be. Download WPS Office today to experience the difference.

1. How to write an essay report like a Pro
2. How to Craft the Perfect Academic Essay Steps & Examples
3. How to Write a Proposal [ Steps & Examples]
4. How to Start An Essay- Steps with Examples
5. Amazing AI Essay Generator - Make Your Essay Writing Easier
6. How to Write a New Year Resolution Essay - A Comprehensive Guide

15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.

COMMENTS

Persuasive Essay
The term "persuasive" is an adjective derived from verb "persuade," which means "to convince somebody.". A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand - either in its favor, or against it - to prove to readers whether it is beneficial or harmful for them.
Persuasive Writing Strategies and Tips, with Examples
The main difference between a persuasive essay and an argumentative essay is that persuasive essays focus more on personal experience and appeal to emotions, whereas argumentative essays mostly stick to the facts. Moreover, argumentative essays discuss both sides of an issue, whereas persuasive essays focus only on the author's point of view.
How to Write a Persuasive Essay: Tips and Tricks
TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction. TIP 2: Avoid "announcing" your thesis. Don't include statements like this:
How to Craft an Effective Persuasive Essay: Step-by-Step Guide
A persuasive essay aims to convince the reader of a particular viewpoint or argument by presenting logical and well-supported evidence. The key features of an effective persuasive essay include: Clear Thesis Statement: The essay should start with a clear and concise thesis statement that presents the main argument or position.
10.9 Persuasion
The Purpose of Persuasive Writing. The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued. The idea of an argument often conjures up images of two people yelling and screaming ...
How to Write a Persuasive Essay: Tips and Tricks
The first step in writing a persuasive essay is choosing a topic and picking a side. If the topic is something you believe in, it will make the entire experience of researching, writing, and arguing your perspective more personal. Choosing a topic that appeals to you on an emotional or sentimental level will make its defense easier.
How to Write a Persuasive Essay (This Convinced My Professor!)
The 5 Must-Have Steps of a Persuasive Essay. If you're intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place. 1.
A Comprehensive Guide on How to Write a Persuasive Essay
How to Write a Persuasive Essay: The Main Components. 1. Introduction: Capturing Attention and Stating the Thesis. The introduction serves as the gateway to your persuasive essay. Begin by grabbing the reader's attention with a compelling hook—an anecdote, a surprising fact, or a thought-provoking question.
Writing a Persuasive Essay
The thesis should. 1. be a complete sentence, 2. identify the topic, and. 3. make a specific claim about that topic. In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective.
Persuasive Essay Guide: How to Write a Persuasive Essay
Contact Sales Learn More. The last time you wrote a persuasive essay may have been in high school or college, but the skill of writing a strong persuasive argument is always a useful one to have. Persuasive writing begins with a writer forming their own opinion on a topic, which they then attempt to convince their reader of this opinion by ...
EssayPro Blog
Also, think about how your thesis statement fits into your whole persuasive essay. It should not only outline your main argument but also give a hint about why it's important. Step 3: Create an Outline. An academic persuasive essay outline typically follows the 'classical' structure, which is based on techniques used by ancient Roman rhetoricians.
How to Write a Persuasive Essay
Every essay you write will have 3 parts: an introduction, a body, and a conclusion. Think of the organization of an essay like this: Intro - Tell your reader what you're going to write about. Body - Write about it. Conclusion - Tell them what you wrote about. Let's go through each of those parts for a persuasive essay.
Writing a Persuasive Essay
What are the steps to write a persuasive essay? Start by picking a good topic that can easily be argued. Write the title and the hook sentence to grab the reader's attention. Jot down the main ...
Persuasive Essay in Literature: Definition & Examples
Thesis. A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist's goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other ...
Writing Resources
The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph's topic sentence serves two main purposes: introducing the content ...
Persuasive Essay: Definition, Examples, Topics & Tips for ...
Detail the subject which will be discussed. Present your thesis statement to provide the reader with your take on the subject. Body 1st, 2nd, 3rd, etc Paragraphs. The body of the essay is traditionally made up of three paragraphs but you are free to write more or less depending on the information you wish to present.
10.2: The Structure of a Persuasive Essay
In a persuasive essay, the writer's point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the main idea of the paragraph and the writer's controlling idea. 10.2: The Structure of a Persuasive Essay is shared under a license and was authored, remixed, and/or curated by ...
13.7: Writing a Persuasive Essay
The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way. A thesis that expresses the opinion of the writer in more specific terms is better than ...
Writing the Persuasive Essay
A piece of persuasive writing usually ends by summarizing the most important details of the argument and stating once again what the reader is to believe or do. 1. Restate your thesis or focus statement. 2. Summarize the main points: The conclusion enables your reader to recall the main points of your position.
How to Write a Persuasive Essay (Video)
The main purpose of a persuasive essay is to persuade the reader to a certain viewpoint or opinion of the writer. The essay will have an introduction paragraph that introduces the main argument, multiple body paragraphs that discuss sub-arguments that support the main argument, and a conclusion that wraps things up. ...
13.1: The Purpose of Persuasive Writing
The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued. The idea of an argument often conjures up images of two people yelling and screaming in anger.
How to Write an Argumentative Essay
Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.
Persuasion/Argument
The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way. A thesis that expresses the opinion of the writer in more specific terms is better than ...
Types of Persuasive Writing You Should Know
Persuasive Essays. Types of persuasive essays include papers for school, opinion articles in newspapers, and some kinds of news stories. These writings present a clear idea and use proof to support it. Opinion Pieces. Opinion articles in newspapers, blogs, and online often use persuasive techniques to change what people think about different ...
How to Write an Argumentative Essay- Steps with Examples
An argumentative essay uses factual evidence and logical support to convince the reader of a particular point of view. Here's a breakdown of the structure and what goes into each part of an argumentative essay: Basic Argumentative Essay Structure. 1.Introduction. Purpose: Introduce the topic, present the thesis, and set up the argument. Contents:

Persuasive Essay

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

Example #3: The Real Skinny (by Belinda Luscombe)

Function of a Persuasive Essay

How to Write a Persuasive Essay: Tips and Tricks

How Do I Write a Persuasive Essay?

How Do I Start a Persuasive Essay?

How Many Paragraphs Should a Persuasive Essay Have?

What Should I Put in the Conclusion of a Persuasive Essay?

How Can I Improve My Persuasion Skills?

Be confident about grammar

Allison Bressmer

Get started with ProWritingAid

Essay Papers Writing Online

Defining the Purpose: What Makes an Effective Persuasive Essay

Researching Your Topic: Gathering Credible Information

Structuring Your Argument: Organizing Your Ideas

Writing the Essay: Crafting a Compelling Narrative

Revising and Editing: Perfecting Your Persuasive Essay

Related Post

10.9 Persuasion

The Purpose of Persuasive Writing

The Structure of a Persuasive Essay

Creating an Introduction and Thesis

Acknowledging Opposing Ideas and Limits to Your Argument

Bias in Writing

The Use of I in Writing

Fact and Opinion

Using Visual Elements to Strengthen Arguments

Writing at Work

Writing a Persuasive Essay

Key Takeaways

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

Why is being persuasive so difficult?

What Is a Persuasive Essay?

The 5 Must-Have Steps of a Persuasive Essay

1. A topic or issue to argue

2. An unequivocal thesis statement

3. Evidence to back up your thesis

4. Rebuttals to disprove opposing theses

5. A convincing conclusion

3 Quick Tips for Writing a Strong Argument

1. Choose your words thoughtfully.

Choose words with AI

2. Prioritize accuracy (and avoid fallacies).

Research and add citations with AI

3. Persuasive essay structure

Are You Ready to Write?

Share This Article:

8 Tips for E-commerce Copywriting Success (with Examples!)

The Brand Strategy Deck You Need to Drive Social Media Results + 5 Examples

Grammarly Alternatives: Which Writing Assistant is the Best Choice for You?

Recent Posts

A Comprehensive Guide on How to Write a Persuasive Essay

What is a Persuasive Essay?

How to Write a Persuasive Essay: The Main Components

Writing a Persuasive Essay: Practical Tips

Writing a Persuasive Essay: A Skill That Goes Beyond Academia

Essay exams: how to answer ‘To what extent…’

How to write a master’s essay

Writing Services

Editing Services

Additional Services

Our Company

Terms & Policies

Payment Methods

Writing a Persuasive Essay

THE ART OF PERSUASION

STEPS FOR WRITING PERSUASIVELY

Step Two: Pose a Research Question

Step Three: Draft a Thesis

Step Four: Research

Step Five: Plan Your Argument; Make an Outline

Feedback, Revision, and Editing

Share this:

Follow Blog via Email

Subscribe to Blog via Email

Twitter feed