sample presentation on sales

10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of an effective sales presentation strategy, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, sales presentations require ample prep time and coordination across multiple team members.

Key takeaways from this sales presentations article

Deliver effective presentations: Make your sales presentations compelling with storytelling, effective slide decks, tailored content and strong delivery techniques. Benefits of great presentations: Sales presentations grab attention, excite prospects and drive decision-making, helping close more deals by showcasing your product’s value. Pipedrive’s tools, including customizable sales dashboards and Smart Docs , help you create professional, tailored presentations that enhance your sales strategy. Try Pipedrive free for 14 days .

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

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Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

13 examples of sales collateral you need to drive revenue

The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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7 Sales Presentation Examples for Successful Pitches

A successful sales presentation can significantly influence a potential client’s decision-making process. It needs to be engaging, informative, and persuasive.

This guide explores the components of an effective sales presentation, and best practices for creating one, and provides seven exemplary sales presentation templates from various sources.

What Is a Sales Presentation?

A sales presentation is a strategic dialogue designed to persuade a potential client or customer to purchase a product or service. It typically involves a detailed explanation of the product’s features, benefits, and potential return on investment.

What Is Included in a Sales Presentation?

A sales presentation typically includes sections on:

• Introduction : Brief introduction of the company and the presenter.
• Customer Needs : Identification of the client’s needs and how they align with the product or service.
• Product/Service Details : Detailed information about the product or service, highlighting unique selling points.
• Success Stories : Real-life examples or case studies demonstrating the value of the product or service.
• Pricing and Packages : Overview of pricing options and any customizable packages.
• Call to Action : Strong conclusion that prompts the audience to act or decide.

Sales Presentation Best Practices

Creating an effective sales presentation involves several best practices:

• Tailor Your Message : Customize the presentation to address the specific needs and interests of your audience.
• Keep It Concise : Focus on key points to maintain the audience’s attention and keep the presentation within an appropriate timeframe.
• Use Visuals : Employ charts, graphs, and images to make your points clearer and more engaging.
• Rehearse : Practice your presentation multiple times to ensure smooth delivery.
• Engage Your Audience : Encourage questions and interact with the audience to make the presentation more dynamic.

7 Sales Presentation Examples

1) piktochart: “sales pitch examples”.

Piktochart’s Sales Pitch Examples illustrate how to effectively communicate the value of your product or service. These examples showcase various strategies to capture and retain the audience’s interest, making them highly practical for anyone looking to enhance their sales presentations.

Canva Sales Presentation Template offers visually appealing templates designed to make sales presentations more engaging. These templates are easy to customize and suitable for a wide array of industries, helping presenters create professional-looking presentations effortlessly.

2) Slidebean Sales Pitch Deck Template

Slidebean Sales Pitch Deck Template is designed to streamline the creation of impactful sales presentations. The template guides users through structuring an effective pitch, emphasizing the art of storytelling to captivate potential investors and clients.

3) Prezi Sales Plan Presentation Template

Prezi Sales Plan Presentation Template offers a dynamic way to engage audiences with its distinctive zoomable canvas. The template allows sales professionals to outline their strategies and goals in a visually engaging sequence that captures the natural flow of a sales process.

It is designed to help presenters illustrate complex sales plans through a structured yet flexible narrative, enabling the audience to follow along through a visual journey of targets, tactics, and expected outcomes.

4) Queza : Pastel Color Sales Marketing Powerpoint

Queza : Pastel Color Sales Marketing Powerpoint from Envato Elements is designed with pastel colors and a clean, modern aesthetic, making it ideal for sales and marketing presentations that require a fresh and inviting look. This PowerPoint template is versatile, featuring a range of slide layouts that can be used to showcase products, market analysis, sales strategies, and more.

5) SlideSalad Sales Deck PowerPoint Templates

SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization.

6) Solua : Cyber Monday Sale Event Powerpoint

The Cyber Monday Sale Event PowerPoint on Envato Elements is a powerhouse for creating high-impact sales presentations. This template features a modern design that effectively combines bold colors and sleek layouts to capture audience’s attention. It includes multiple slide options to showcase products, promotional offers, and pricing strategies.

7) SlideModel Sales Pitch Presentation Template

SlideModel Sales Pitch Presentation Template offers professionally designed templates tailored for sales presentations. These templates are structured to facilitate clear communication of complex data, strategic alignment, and persuasive storytelling. They are particularly useful for sales teams looking to present data-driven arguments effectively.

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13 Powerful Sales Pitch Presentation Templates to Land Your Next Client

Written by: Orana Velarde

An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up.

Every step is as important as the next for landing a client or closing a deal.

But when crafting your sales pitch presentation, you need to make a solid case for your product or service.

Using storytelling, design and sales techniques , you can impact prospects and clients' minds. The slides will persuade them to get in touch or make a purchase by showing them product features, benefits and your value propositions.

Are you ready to land your next client? Today, we’ll look at step 4 in the sales process: the sales pitch presentation.

We’ve got sales pitch presentation examples, templates and tips to help you land deals quickly.

Let’s get started.

Here’s a short selection of 8 easy-to-edit sales pitch presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a sales pitch presentation, what should a sales pitch presentation include, 13 sales pitch presentation templates, sales pitch presentation tips to close deals quickly.

• A sales pitch presentation is essentially a sales pitch in presentation form. It’s not an elevator pitch or a cold-call scrip.
• The purpose of a sales pitch presentation is to sell. It’s used to bring you one step closer to closing a deal.
• Sales pitches and pitch decks resemble each other in terms of content, but they’re used differently. Sales pitches are for selling services or products. Pitch decks are for convincing investors to back your startup with funding.
• Visme offers an extensive library of sales pitch presentation templates . Each is professionally designed to meet your needs and industry standards. Instantly create branded templates with our AI-powered Brand Wizard and more.

A sales pitch presentation is essentially a sales pitch in presentation form. It’s not like an elevator pitch or a cold call script; it goes deeper than that.

The initial sales contact, be it a cold call or an email, goes straight to the point and is mainly about the prospect. That’s how you get their attention, letting them know you have a good grip on their pain points. When you get to the presentation, they’ve already heard from you several times, and it’s your opportunity to share more information like pricing, benefits, product features and use cases.

Yes, the principal purpose of a sales pitch presentation is to sell, but it’s not usually the last step toward closing a deal. You’ll likely need to follow up and keep the conversation going until you get a yes.

That said, your sales presentation needs to inspire, engage and make the prospect feel that they need what you are offering; otherwise, no amount of follow-ups will help.

If you're dealing with busy executives who won't sit through your presentation, try using a startup one-pager . It'll help you capture their interest faster and more efficiently.

Once they're hooked, you can arrange a meeting to present the entire pitch deck with all the juicy info and data to seal the deal.

Sales Deck vs. Pitch Deck

Occasionally, a sales pitch, otherwise known as a sales deck , is confused as being the same as a pitch deck.

Sales pitches and pitch decks not only sound similar, but they also resemble each other in terms of content.

As we mentioned above, sales pitches are for selling. On the other hand, pitch decks are for convincing investors to back your startup with funding. Yes, both involve exchanging monetary funds, but in different ways.

Made with Visme Infographic Maker

Sales pitch presentations follow a standard format that most business people recognize. But that doesn’t mean you can’t get creative with the content and the types of slides.

To structure a sales pitch presentation, start with these slides, some of which can be combined:

• A branded cover slide
• An introduction
• State the problem clients want to solve
• How are current solutions failing
• Suggestions for better solutions (don’t name your product or service yet)
• Your value proposition
• Presentation of your product or service
• What benefits does the client receive
• Examples, reviews and social proof
• Pricing and call to action

Here are other supplemental slides you might want to include:

• Message from the CEO and a bio
• An introduction to the team
• Explainer videos
• Comparisons

When creating your sales pitch presentation, don’t make it too long or else the viewer won’t swipe to the end. Aim for a number between 8 and 13. You can combine some of these slides as long as they are easy to understand and follow a sequence.

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In this section, we’ll showcase a wide range of essential sales pitch slides from various industries and services.

Each example of a sales pitch presentation comes with actionable tips you can use to polish your template to make it your own.

1. Simple Theme

The Visme Simple Theme is more than just a presentation template; it’s an all-in-one library of ready-to-use slides. They all follow the same aesthetic, making creating a sales pitch presentation easier. Don’t feel tied down by specific design compositions; choose from hundreds of options in the slide library.

And FYI, two other presentation themes are available if you want to try another style.

2. Consultancy Services

State your short and sweet elevator pitch opener on the first slide. This practice is reminiscent of what a landing page does, showing the viewer quickly what you’re about and how you can help. In this case, a consultancy service sales pitch deck starts with a bang.

Continue with a few introductory slides before explaining exactly how your company will fulfill the promise it offers on the opening slide. Finally, add relevant contact information so the prospect can get in touch with you and close the deal.

3. Business Presentation

This business presentation is perfect for your sales pitch presentation if you’re looking for a sales pitch slide that doesn’t have contextual content to fix or improve. All your content is ready to go, you just need to input it into a template. Use any or all of the infographic slides to showcase important data about your company.

Add the content about the client's pain points and your solutions in the introduction and company overview slides. Explain how each team member of your company will help you reach your business goals. This sales pitch deck template is perfect for a lively and creative business that offers services to small businesses and young companies looking to grow.

4. Marketing Strategy Services

This sales pitch template for a marketing agency is perfect for personalized communication with prospects.

The table of contents is straightforward and can be made interactive with hyperlinks to each section. Early in the deck, some slides lay out the prospect’s problem and how you plan to solve it.

A timeline slide gives more details about an ideal roadmap to reach the common goal, and the pricing section is self-explanatory. The “Get Started” buttons can lead to landing pages or booking platforms to schedule a call with the sales team. A testimonial slide brings it all home with social proof.

5. Promotion of Services

Not all sales pitch presentations need to look corporate or somber; take a look at this holistic-style slide deck for a creative business. White backgrounds and golden details transmit the brand values of a company that could be a content creator platform or modeling agency. The style is clean and inviting while also fresh and inspiring.

The What We Do, Services and Process slides are perfect for laying out how you’ll help a potential client achieve their own goals. Use the quote slide to add a special tidbit about what it means to work with you. The Mission & Values slides are perfect for clients looking to work with a business that shares ideals.

RELATED: How to Create a Pitch Deck for Investors [Templates + Design Tips]

6. Tangerine Business Presentation

Your SaaS company needs a sales pitch presentation showing your personality and vitality. Color block slide designs are super easy to brand with your colors . The white backgrounds will combine with everything and make your sales pitch content stand out.

Share your SWOT analysis for honest communication and how your company has grown over time with a timeline slide. Show off your social proof in the User Reach slide and share the pricing plans on a slide with links to landing pages with more info or a booking site to get in touch with you.

7. Corporate Presentation

Who says creative and corporate can’t go hand in hand? Look at this template for a media and design agency offering its services to larger companies and enterprises.

The design is catered to appeal to high management and the C-Suite with just enough eye-catching slides to inspire further communication with the sales team.

The second slide will set the tone for the rest of the presentation. Alternatively, use your short elevator speech or personalize it for the client by adding their name. Add a short bio about the CEO and why he started the company; make sure to make it relatable!

8. Colorful Business Presentation

Grab and keep the prospect’s attention with this stand-out presentation design. Keep your content short and to the point about how your services will help clients reach their goals. This style of sales pitch deck is ideal for a serious business with a creative edge, like a coworking space or a talent recruiter.

Cut out team photos and use circle frames to match the style of slides in this presentation. Use device mockups to showcase portfolio work or special pages on your website and app. Share details that will entice the client to know more.

9. Comic Style Business Presentation

Young and lively Gen Z startups need sales pitch presentations too. This is one of the best sales pitch decks you'll find out in our library.

With this template, you won’t have to settle for serious and dull; make your slides fun instead. Show the client how your team will help them with creative roadblocks they can’t solve themselves. Transmit your business personality through the slide designs.

Create a powerful mission slide where you share what your company is all about. Being honest is the best way to reach the clients that will click with your team.

Businesses and professionals are looking to work with companies they can relate to and brands with which they have things in common. Reach the clients you deserve with a presentation that represents you.

10. SaaS Product - Easy Design App

Unique layouts grab attention. For example, this template stands out before you even see the content. This presentation style is perfect for a company that likes to stand out and be disruptive in its field. They’re not only selling a product or a service; they’re also selling a feeling.

Veering away from the corporate look and feel, this presentation works for digital editorial companies, social media agencies, freelance portals and other vibrant online entities. Add some background music to these slides to create a full experience.

11. Product - Coffee Machine

Sales pitch presentations for specific products are detail-oriented and full of reasons why the product is a great buy. This sales presentation for a multipurpose coffee machine takes you on a journey of existential coffee conundrums that the machine aims to solve with its many functions.

This template is a great example of how feelings and emotions sell more than images and content. The milk coffee color background throughout the slides sets the tone for the message and the product features.

12. Product - Portfolio App

When your potential clients and prospects are freelancers, you must tap into their major pain point: landing new job contracts.

How will your service or product help them? This presentation for a writing portfolio app is simple and to the point, getting a freelancer’s attention fast.

This sales pitch presentation example is not content-heavy but still imparts a message of dependability and ease of use. Use calm and subdued colors to share a feeling of trustworthiness and calm.

You want to make your freelance clients feel like they need you, and this sales pitch presentation does just that.

13. Product - Home Appliance

How do you sell a home appliance without falling into gender stereotyping? You concentrate on talking to a specific audience, in this case, people who don’t have time to cook for themselves after a long day. And how do you get their attention fast? By asking the right questions and doing so in vibrant, happy colors.

Sell your product easily with a sales pitch presentation that delivers your message without the fluff. Share data to support your claims and offer real life-changing solutions through empathy and excellent copywriting.

For a sales pitch presentation to be effective and help your team close the deal, it has to cover the basics and go beyond. We’ve put together some tips to help your sales pitch presentation be the best it can be in the present and future.

Let’s get started with some Do’s.

Sales Pitch Presentation Do’s

1. share the presentation as a digital experience.

Sales pitch presentations are more effective when they’re digital and interactive. A PDF sales presentation is fine, but why not create a digital experience? Presentations made with Visme offer so much more for both the sales rep and the prospect than many other tools.

When you create a digital experience sales pitch presentation, you can use all sorts of features that aren’t available in a static PDF. We’ve included several of those in the sections below.

When you’ve finished creating the branded, personalized, and interactive sales pitch presentation, send it to your prospects with a live link . Add password protection for extra security, and choose the option for the presentation not to be tracked by search engines.

2. Track The Views on Your Presentation

Sending sales pitch presentations without tracking their progress or views won’t help the sales process. When you are sure that a prospect has seen the presentation, you have a better chance of succeeding during follow-up. It’s not surprising that 50% of sales leaders say demos or sales presentations are one of the most important productivity metrics to track.

With Visme, you can track analytics for every presentation you send out, including sales pitch presentations. When you personalize each sales presentation and save it individually with the prospect's name, you’ll be able to track activity in more detail.

3. Personalize Your Sales Pitch Presentation Template

Sales pitch presentations don’t generally exist independently and are rarely sent out to just one prospect.

Your sales process is repeated with every new client, and in turn, each receives a sales pitch presentation after initial contact. In this case, automation is a time saver, but some level of personalization can improve the outcome.

Personalize sales pitch decks with the recipient’s name, position, company, and a specific pain point or solution, as well as references to the conversation you had with them previously. Of course, how much personalization you add will depend on your brand communication style.

The main goal is to close the gap before the buy-in, and personalization helps with that. Clients subconsciously appreciate personalized communication; it breaches the gap between prospects and loyal clients.

The technicality behind personalization starts with the sales pitch presentation template. As a brand, you can create a branded template as a base on which to add all general and personalized content. Once in the editor, Visme business plans include a dynamic fields feature , which helps your team input the same content on multiple slides with one edit.

4. Employ Interactive Features

When your sales team designs slide decks with Visme, they’ll be able to add interactive features like animations, videos, hyperlinks and popups. First, create an interactive table of contents linking each item to its corresponding slide. Don’t forget to add a back-to-home button on every other slide!

Another feature your team can take advantage of is pop-ups with supplemental information to create an interesting reading experience. Add explainer videos about your product and use animated icons, illustrations and slide transitions.

5. Add a Voice Over or Embedded Video of Yourself Presenting

Earlier, we mentioned the option of personalizing sales pitch presentations with dynamic fields. But there are more ways to make your presentations even more personal. With Visme, any sales rep in the dedicated workspace can add a personalized voice-over or use Presenter Studio to record themselves presenting a sales pitch to the prospect.

6. Always Follow Up

Not exactly a design or content tip, but an important one all the same. Never send a sales pitch presentation to a prospect without following up.

When you follow up, send them the live link or attachment again, just in case they didn’t see it the first time. Not following up after sending a sales presentation is a lost opportunity to keep a conversation that could potentially lead to a sale going.

The conversation after the presentation is usually about overcoming kickbacks and objections. This is the opportunity to clear doubts and reassure the prospect that your product or service is the solution they need for their pain point.

7. Do Some A/B Testing and Iterate

Finally, if your team sends out numerous sales pitch presentations—automated or personalized—conduct A/B testing to see what works better. One obvious choice would be to test automated presentations versus personalized ones. Others include the length of the presentation, whether it's PDF or interactive, whether it uses Presenter Studio or not, etc. Use Visme’s integrated tracking features along with your team’s analytics to come to conclusions and iterate new presentations.

Sales Pitch Presentation Don't’s

1. don’t make the presentation too long or complicated.

Avoid adding too many slides or making the sales presentation too complicated. You want the deck to convince the buyer to close the deal or be more interested, not scare them away with heavy content and confusing visual compositions.

2. Don’t send the presentation without an intro email or cold call first

Don’t rely on a sales pitch presentation as the only point of communication with a prospect. Use it as part of a repeatable sales process where the presentation comes after initial contact. Depending on your sales process, this can be an intro email or a cold call. It can be both if either one goes unanswered first.

After you’ve gotten their attention, kindly inform the contact that you’ll send over something they want to see. Confirm their email address and send them the sales pitch. Sending a presentation without an introduction first is a waste of time for your team.

Create Branded Sales Pitch Presentations With Visme

There you have it: we've shared templates and examples of sales presentations to get you started.

Now, it’s your turn to create a sales pitch presentation for your business. Hopefully, one of the templates in the collection above has inspired you to put together your next best slide deck.

When using Visme as a presentation maker, your sales team has all the tools on hand to create interactive, engaging and effective sales pitch presentations. The best part of all is that they can do so collaboratively.

Do you need to brainstorm first? Use the Visme whiteboard feature to lay out ideas with the team and draft out a structure to work with.

Have you used Visme to create branded material yet? Try the Brand Wizard to generate a large selection of templates for all your business needs. We promise that none of your visual graphics will ever be boring again.

Easily craft compelling sales pitch presentations using Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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10 Sales Presentation Examples & Templates to Boost Your Sales

• April 25, 2024

Imagine unlocking the full potential of every sales opportunity that comes your way. 

This isn’t just another article; it’s the key to elevating your sales presentations from merely functional to truly compelling. 

Here, we delve deep into expert strategies that promise to not only save you from common presentation pitfalls but also significantly amplify your sales impact. 

With insights designed to captivate your audience and solidify your message , missing out on this guide could mean missing out on your next big sale. 

If you’re ready to transform your approach and see tangible results, this article is your indispensable tool. 

Let’s embark on a journey to sales excellence together.

What Are Sales Presentations?

Sales presentations are dynamic tools designed to captivate your audience , showcasing why your product or service surpasses others. These presentations serve as a strategic platform, allowing you to eloquently highlight your offering’s advantages while directly addressing the unique needs and concerns of potential clients.

With the right blend of compelling sales pitch presentations and impactful PowerPoint examples, you have the opportunity to connect deeply with your audience. 

The essence of crafting an effective sales presentation lies not just in flaunting your product but in forging a meaningful relationship with your listeners, demonstrating undeniable value, and steering towards a successful sales outcome.

Key Elements of an Effective Sales Presentation

Crafting an effective sales presentation is an art that combines strategy, storytelling, and persuasion. At its core, it’s about connecting with your audience, making a compelling case for your product or service, and guiding them towards saying yes. 

Here are the key elements you need to nail it:

• Clear Value Proposition : Start with a bang by clearly stating what sets your offering apart. This is your chance to shine and make your audience understand the unique benefits they'd get from choosing you.
• Engaging Storytelling : Wrap your facts and figures in stories that resonate. People remember stories, not just data, so weave narratives that paint a vivid picture of the problems you solve.
• Understanding Audience Needs : Tailor your presentation to address the specific challenges and pain points of your audience. Showing that you understand their needs builds trust and credibility.
• Strong Visuals : Use powerful and relevant visuals to support your message. Sales presentation PowerPoint examples or sales pitch PowerPoint examples can inspire visuals that captivate and communicate more effectively than words alone.
• Compelling Call to Action : End with a clear and persuasive call to action. Whether it's to sign up, schedule a meeting, or make a purchase, make sure your audience knows exactly what step you want them to take next.

Remember, the goal of your sales presentation isn’t just to inform; it’s to transform interest into action. By focusing on these key elements, you’ll be well on your way to creating presentations that not only engage and entertain but also convert.

General Sales Presentation Outline

​​When building your sales presentation, especially for a PowerPoint format, consider it a strategic journey that leads your audience towards making a decision. Here’s a clear-cut structure that ensures your presentation covers all the essential bases:

• Opening Slide : Begin with an impactful opening slide to capture attention. Introduce yourself and your business, setting the tone for what’s ahead.
• Audience Needs Slide : Highlight the challenges and needs of your audience. This slide is crucial for demonstrating empathy and understanding of their situation.
• Value Proposition Slide : Dedicate a slide to showcase your value proposition, clearly stating how your product or service uniquely solves the audience's problems.
• Features and Benefits Slide : Detail the features and benefits of your offering. Structure this information clearly to show how it aligns with what your audience needs.
• Success Stories/Testimonials Slide : Use success stories or testimonials to lend credibility. Real-world examples can significantly bolster your case.
• Objection Handling Slide : Prepare slides that proactively address common objections. This is your chance to alleviate concerns and build trust.
• Call to Action Slide : Conclude with a strong call to action. Make it straightforward for your audience to know what you want them to do next, whether it’s reaching out for more information or making a purchase.

This framework is your guide to crafting a PowerPoint sales presentation that not only informs and engages but also effectively persuades your audience towards taking action. Tailor each part to fit your message and audience, ensuring your presentation is both compelling and convincing.

10 Sales Presentation Examples & Templates

Navigating through the world of sales presentations can feel like a maze. With the right examples and templates, though, you’re equipped to create presentations that not only engage but also convert. 

Let’s walk through 10 scenarios where tailored sales presentation examples and templates can make all the difference.

1. Startup Pitch

A startup pitch template is your first step towards turning your vision into reality. It’s designed to succinctly convey the essence of your innovation , the vast market potential awaiting, and the unique value your startup brings to the table. 

This template not only showcases your business model and growth strategy but also weaves a compelling narrative around your vision, making investors and stakeholders see the world through your innovative lens. It’s about painting a picture of success and opportunity, backed by solid data and a clear roadmap.

Here’s a presentation outline template:

• Title Slide : Startup name, logo, and tagline.
• Vision and Mission : Briefly describe your startup's vision and mission.
• The Problem : Outline the problem your startup aims to solve.
• Your Solution : Present your product/service as the solution.
• Market Potential : Highlight the size and potential of your target market.
• Unique Value Proposition : Define what makes your startup unique.
• Business Model : Explain how your startup will make money.
• Growth Strategy : Outline your strategy for growth and market penetration.
• Competitive Analysis : Show how you stand out from competitors.
• Financial Projections : Share expected financial outcomes.
• Team : Introduce your team and their expertise.
• Closing & Call to Action : Summarize and invite investors to join your journey.

2. Product Launch

Launching a new product is an exciting journey, and with the right presentation template, you can make sure your audience feels that excitement too . A product launch template is tailored to highlight the key features of your product, the benefits it offers to customers, and the specific problems it solves. 

By using engaging visuals and clear, concise information, this template ensures that your audience understands why your product is the market’s new must-have. It’s about creating anticipation and desire, leading to that moment when everyone can’t wait to get their hands on your product.

• Title Slide : Product name and a captivating image.
• Introduction : Briefly introduce the product and its inspiration.
• The Problem : Describe the problem your product addresses.
• Product Overview : Detail the features and benefits of your product.
• How It Works : Show how the product works (demos or videos).
• Market Fit : Explain why now is the right time for your product.
• Customer Testimonials : Include early feedback or beta tester reviews.
• Pricing and Availability : Outline pricing strategy and availability.
• Marketing Strategy : Highlight how you plan to promote the product.
• Closing Slide : Recap and call to action (e.g., Pre-order now).

3. B2B Sales Proposal

In the B2B realm, a sales proposal needs to speak the language of benefits and ROI. A well-crafted B2B sales proposal template helps you lay out your solutions in a way that directly addresses your business clients’ needs. 

It allows you to present a clear case for how your product or service can solve their problems , backed by data, case studies, and testimonials. This template is about building a strong argument for your solution, showing potential clients not just why they need it, but how it will positively impact their bottom line.

• Title Slide : Proposal title and company name.
• Executive Summary : Brief overview of the proposal.
• Client Needs & Challenges : Outline the client's specific needs and challenges.
• Proposed Solution : Describe your product/service as the solution.
• Benefits & ROI : Detail the benefits and return on investment.
• Case Studies/Testimonials : Showcase success stories relevant to the client.
• Pricing Model : Present your pricing structure.
• Implementation Plan : Outline steps for solution implementation.
• Why Us? : Highlight your company’s strengths and uniqueness.
• Next Steps & Call to Action : Suggest the next steps and encourage action.

4. Service Offering Presentation

For businesses that thrive on offering unparalleled services, this template is a beacon. It’s designed to detail what you offer, how your services solve specific client problems, and why your approach is better than the competition . 

Through customer success stories and testimonials, you can showcase real-world examples of your service excellence. This template is your platform to demonstrate the tangible benefits clients receive when they choose you, making it clear why your service is the smart choice.

• Title Slide : Service name and your company logo.
• Introduction : Brief overview of your service offerings.
• Problems Solved : List the problems your services solve.
• Service Details : Break down each service, its features, and benefits.
• Customer Success Stories : Share testimonials and success stories.
• Why Choose Us? : Differentiators and competitive advantages.
• Pricing Structure : Explain your pricing model.
• Implementation & Support : Outline how services are implemented and supported.
• FAQs : Address common questions or concerns.
• Closing & Call to Action : Summarize and invite to engage your services.

5. Technology Solution Pitch

Technology can be complex, but your pitch doesn’t have to be. A technology solution pitch template is crafted to demystify your tech offerings, breaking them down into clear, digestible benefits. 

It focuses on how your technology addresses specific needs or challenges in an innovative way, making it a game-changer for your target audience. 

By simplifying complex concepts and focusing on the real-world applications and advantages of your technology, this template helps you convey the uniqueness and value of your tech solutions in a straightforward, compelling manner.

• Title Slide : Solution name and a compelling image or logo.
• Introduction : Briefly introduce the technology solution.
• The Challenge : Describe the challenge or need your technology addresses.
• The Solution : Detail your technology and how it works.
• Key Benefits : Highlight the primary benefits and features.
• Technical Specifications : Provide a brief overview of technical aspects.
• Use Cases : Share real-world applications and success stories.
• Market Analysis : Discuss market demand and potential growth.
• Competitive Advantage : Explain what sets your technology apart.
• Implementation Plan : Outline steps for adopting your technology.
• Closing & Call to Action : Recap benefits and invite to take the next step.

6. Annual Sales Plan

Crafting an annual sales plan is about setting a vision for what you want to achieve and defining the steps to get there. An annual sales plan template serves as a comprehensive guide to outline your sales objectives , strategies , and specific tactics for the upcoming year . 

It helps you establish clear targets, segment your market, allocate resources efficiently, and plan actionable initiatives to reach your goals. 

This template is essential for keeping your sales team motivated , providing a roadmap for success that is both ambitious and attainable, ensuring everyone is aligned and pushing in the same direction.

• Title Slide : Year and sales plan title.
• Executive Summary : Overview of sales goals and key strategies.
• Sales Targets : Breakdown of monthly or quarterly sales targets.
• Market Analysis : Insights into market trends and target demographics.
• Sales Strategies : Detailed strategies for achieving sales targets.
• Tactics and Actions : Step-by-step tactics for each strategy.
• Key Accounts and Territories : Focus areas and key account strategies.
• Tools and Resources : Overview of tools and resources for the sales team.
• Performance Metrics : Metrics and KPIs to measure success.
• Training and Development : Plans for team skill enhancement.
• Conclusion and Motivation : Wrap-up and motivational close to rally the team.

7. Real Estate Listing Presentation

In the competitive world of real estate, making a lasting impression with your listing presentation can make all the difference. A real estate listing presentation template is designed to showcase your properties in the best light , with stunning visuals and detailed market analysis that highlights why your listing stands out. 

It also outlines your comprehensive selling strategy, demonstrating your expertise and commitment to securing the best deal. This template is your tool to build confidence with potential sellers, showing them you have the skills and plan to sell their property quickly and for top dollar.

• Title Slide : Listing presentation title and your contact information.
• Property Overview : High-quality images and key details of the property.
• Market Analysis : Current market conditions and pricing strategy.
• Marketing Plan : How you plan to market the property.
• Selling Strategy : Your approach to negotiations and closing the sale.
• Comparative Market Analysis (CMA) : Pricing strategy based on similar listings.
• Testimonials and Success Stories : Past selling successes and client testimonials.
• Closing Plan : Steps to take from listing to closing.
• About Me/Us : Your experience and success in real estate.
• Next Steps : Encouraging sellers to take action with you.

8. Marketing and Sales Strategy

Blending creativity with strategic thinking is key to developing an effective marketing and sales strategy. A template for this purpose helps you lay out a cohesive plan that covers how you intend to reach your target audience, engage them with compelling content, and convert them into loyal customers. 

It includes identifying customer personas , planning targeted marketing campaigns, and outlining sales tactics that align with your marketing efforts. 

This template is about creating a synergistic approach that leverages both marketing and sales strengths, ensuring a seamless buying journey for the customer from awareness to purchase.

• Title Slide : Presentation title and your company logo.
• Market Overview : Analysis of the current market environment.
• Target Audience : Detailed profiles of your target customer personas.
• Marketing Goals : Key objectives for your marketing efforts.
• Sales Goals : Sales targets aligned with marketing objectives.
• Strategic Approach : How marketing and sales will work together.
• Key Initiatives : Major marketing campaigns and sales initiatives.
• Timeline and Milestones : When and how goals will be achieved.
• Measurement and KPIs : How success will be measured.
• Conclusion and Call to Action : Summarizing the strategy and next steps.

9. Financial Services Pitch

Trust and reliability are the cornerstones of any financial services pitch. A dedicated template for financial services focuses on these aspects, incorporating customer success stories and testimonials to underscore the value and security your services offer. 

It allows you to present complex financial products in an accessible manner, emphasizing how they meet the specific needs of your clients . 

This template is not just about showcasing your services; it’s about building a case for why clients can trust you with their financial well-being, highlighting your track record of success and stability in the financial landscape.

• Title Slide : Service offering and your company name.
• Company Overview : A brief introduction to your company and mission.
• Client Challenges : Common financial challenges your clients face.
• Our Solutions : How your services address those challenges.
• Product/Service Details : Detailed breakdown of offerings.
• Success Stories : Testimonials and case studies of satisfied clients.
• Trust and Security : Your commitment to client security and trust.
• Pricing and Packages : Overview of pricing structures and options.
• Why Choose Us : Your competitive advantage in the financial sector.
• Next Steps : Encouraging potential clients to take the next step.

10. Retail Product Pitch

Captivating potential retailers with your product pitch is crucial in the retail industry. A retail product pitch template is visually engaging, designed to spotlight the high quality of your products, underscore customer satisfaction, and emphasize the unique selling points that set your offerings apart from the competition. 

It’s your canvas to present market research, consumer trends, and sales data that demonstrate the product’s potential success in the retail environment. 

This template aims to entice retailers by showing them how stocking your product will not only meet but exceed the expectations of their customers, driving sales and enhancing their product lineup.

• Title Slide : Product name and a compelling image.
• Product Overview : Key features and benefits of the product.
• Unique Selling Points (USPs) : What makes the product stand out.
• Market Insights : Analysis that supports the need for your product.
• Customer Feedback : Positive feedback from early users or testers.
• Retailer Benefits : How stocking your product benefits the retailer.
• Marketing Support : Marketing initiatives to support product launch.
• Pricing and Margin Information : Competitive pricing and margin details.
• Ordering and Logistics : Information on ordering processes and logistics.
• Closing Slide : Recap and call to action for retailers to stock your product.

Embarrassing Mistakes to Avoid in Your Sales Presentation

In the heat of a sales presentation, it’s easy to get caught up in the moment and let a few errors slip through. But beware, some blunders can turn an otherwise stellar pitch into a cringe-worthy moment. 

Steering clear of these mistakes not only keeps your professionalism intact but also significantly boosts your chances of closing the deal. Let’s dive into a few common pitfalls you’ll want to avoid at all costs:

• Lack of Preparation : Walking in unprepared is the fast track to failure. Know your material inside and out.
• Ignoring Audience Needs : Tailor your pitch to address the specific challenges and interests of your audience.
• Overloading with Information : Bombarding your audience with too much data can overwhelm rather than impress.
• Skipping the Rehearsal : Practicing your delivery ensures you come across as confident and polished.
• Neglecting the Storytelling : Facts tell, but stories sell. Weave your points into a compelling narrative.
• Failing to Show Value : Make sure you clearly articulate the benefits and ROI of your solution.
• Weak Closing : A hesitant or unclear call to action can leave your audience unsure of the next steps.
• Technical Difficulties : Always have a backup plan in case of technical glitches with your PowerPoint or other presentation tools.

Remember, your sales presentation is your moment to shine. By avoiding these embarrassing mistakes, you set the stage for a successful pitch that resonates with your audience and drives home the sale.

Frequently Asked Question About Sales Presentation

When it comes to nailing your sales presentation, there are always a few questions that seem to pop up more often than not. 

Whether you’re a seasoned pro or gearing up for your first big pitch, getting these questions answered can make all the difference in delivering a presentation that not only captures attention but seals the deal. 

So, let’s dive into three questions you might still have on your mind.

How long should my sales presentation be?

The sweet spot for a sales presentation is between 20 to 30 minutes . This time frame gives you ample opportunity to cover all the essential points—like presenting a compelling sales pitch, showcasing your sales presentation examples, and explaining your product or service benefits—without losing your audience’s attention.

Remember, it’s about quality, not quantity. Focus on delivering a concise, impactful message that resonates with your audience’s needs and interests.

Can humor be incorporated into a sales presentation?

Absolutely, but tread lightly. Humor can be a fantastic tool to break the ice and build a connection with your audience, but it’s crucial to ensure it’s appropriate and won’t be misunderstood or offend anyone. 

When done right, a well-placed joke or light-hearted comment can make your presentation more memorable and engaging. Just keep it relevant to the topic and make sure it adds value to your presentation , rather than distracting from your main message.

What's the best way to handle tough questions during a sales presentation?

Handling tough questions with grace and confidence is key to maintaining credibility and control during your sales presentation. First, listen carefully to the question and take a moment to gather your thoughts before responding. 

If you don’t know the answer, it’s okay to admit it—just ensure you follow up with a commitment to find out and get back to the questioner. Always aim to turn challenging questions into opportunities to further highlight the benefits and strengths of your product or service. 

Showing that you can navigate tough questions not only demonstrates your expertise but also builds trust with your audience.

Key Takeaways on Mastering Sales Presentation

Diving into the heart of a standout sales presentation, we’ve unpacked everything from steering clear of common blunders to tackling those tricky questions with confidence. The takeaway? Preparation , clarity , and knowing your audience are your golden tickets. 

A sales presentation should be snappy—aim for that 20 to 30-minute sweet spot —and a dash of humor can work wonders, provided it’s on point and in good taste. Facing tough questions head-on showcases your expertise and builds trust.

In sum, crafting an effective sales presentation is about blending storytelling with solid facts , making a genuine connection with your audience, and leaving a lasting impression. 

So, as you prepare for your next pitch, remember these essentials. With focus and finesse, you’re all set to turn your sales presentation into a compelling narrative that not only engages but also convinces. Here’s to making your next presentation a smashing success!

Analytics & Insights

Edgar Abong

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24 Top Sales PowerPoint Templates (Sales Presentation PPT Examples 2024)

Property Templates for PPT

This sales presentation example is great if you're in real estate. Add the property that you're trying to sell to this sales presentation. There are seven different color schemes to choose from.

Sales Templates for PPT

This is a sales slides PPT designed with a sales presentation structure in mind. This product presentation PPT template comes with charts and graphs It could also be a great source of product presentation template.

Sales PowerPoint templates has a professional and modern design. Each slide is a source of presentation ideas which makes it the perfect product presentation templates for PPT. 

Sella - Product Presentation Template

This is a product presentation template, and it'll help your sales go up! Showcase your business and illustrate your ideas effectively with this example. This PowerPoint sales presentation includes nice features: 

MOUVE – Sales Pitch Presentation Examples

MOUVE sales presentation example is an elegant, modern and professional sales PowerPoint template. This template is great for anyone looking for a nice modern PPT sales presentation. 

Extra - Sales Presentation Example

This sales presentation example is perfect to win your next pitch. Don't fall for sales PPT templates free downloads. Instead, use sales templates for PPT for any of your business needs.

Zeiro - Sales Slides for PPT

These sales presentation themes will get potential customers fixed on what you have to offer. The appealing visuals will allow you to create a lasting impression and improve your lead generation.

Creativa - Sales Presentation Themes

This sales presentation themes are a great source of sales presentation ideas. You can create an engaging sales presentation PPT with features you won't find on a sales presentation PPT template for free.

Fly - Sales Presentation Themes

Sales presentation examples have a simple but professional design. Customize your sales presentation with colors, vector icons, and charts and make it look amazing in this product presentation PPT template.

Course - Sales Presentation Examples

This is a great sales PowerPoint presentation template that has a simple but professional design. Customize it with colors, vector icons, and charts and make it look amazing in this product presentation PPT template.

Slab - Sales Pitch Presentation Examples

Creating your best sales presentation examples? This is one of those stylish sales presentation templates. Try this option instead of a free sales presentation found online. 

Doodle - Sales Slides

This one is an example of a sales pitch presentation example. Create an engaging annual sales presentation PPT with this template. This works as a perfect product presentation PPT template. 

Power - Powerful Sales Slides

This is one of the best PowerPoint sales presentation examples you'll find online. Work with premium sales presentation templates and see why. If variety and customization options are what you're looking for, you'll get that and more. 

Gradio - Sales Presentation Templates

This product presentation template is great if you're an energetic entrepreneur, especially if you're in the car dealership business. It'll be hard to find free sales presentation templates as good as this one.

Sales Strategy Plan - 

Deliver persuasive, clear presentations that will help you meet your goals, and exceed expectations. The specs on this sales pitch PowerPoint template are the right presentation themes for the job.

Xmoto - Sales Presentation Templates

Automobiles are fast, energetic, and exciting, and so is this sales presentation PPT template! It has a nice sleek design that will allow you to present your data accurately and professionally. 

Business Sales - Clever Sales Pitch PPT Template

Modern and fun are two words that describe this business sales PowerPoint template. The sales pitch PPT template's professional design is paired with incredible specs that will boost your presentation.

Sales Dashboard Templates for PPT

Talk about a professional, visually appealing and easily customizable PPT template! Create different sales pitch PPT presentations in one download and the features it offers.

Proforia – Sales Presentation Examples

Do you have a sales proposal that you want to go over well and get the interest you need? There's no better way to achieve that than with the right data and a strong sales pitch presentation PPT template to back you up.

Chictic Sales Product Presentation

Looking for minimalist, clean, and beautiful sales presentation examples with eye-catching infographics and visual elements? Take a look at this clean sales product presentation template.

Fashion Mega Sales - Sales Slides

This versatile sales PPT template pays attention to detail, so you can rest assured you have a high-quality design for your pitch decks. Plus, the sales PPT is full of amazing features. 

Statistic Sales Presentation Template

The best way to present statistics is with visual elements to make the data easier to read. And this sales presentation template is just the way to do it. Here's how you can get all you need.

Shoes Sales - Sales PowerPoint Template

A professional design will improve your sales presentation template. This classy and stylish sales presentation template can send your client list into outer space because it will hit your target market.

Strategy - Sales Presentation Template

Last but not least, getting your clients, investors, coworkers, and other interested parties engaged with your content is key in a successful sales presentation. 

Download a Sales Presentation Template Today!

You've seen some premium sales presentation PPT examples from Envato Elements. You saw how easy it is to customize your sales presentation template. Download a premium template to save time.

Create your professionally designed sales presentation today!

Editorial Note: This article has been completely rewritten to make it more usable for the reader.

35+ Best Sales PowerPoint Templates (Sales PPT Pitches)

Learning to craft successful and better-looking sales presentations is one of the key skills you should master as a marketer or sales rep.

In this digital era, being able to deliver great presentations is not enough. You also need to be able to design attractive and beautiful slides that engage with your audience while adding more context to your speech.

The good news is that you don’t have to be a designer or take courses to design such effective PowerPoint presentations. All you need is the right PowerPoint template.

In this post, we bring you a collection of PowerPoint sales presentation templates to help you find the right designs for your sales plan, proposal, and pitch slide decks. Be sure to save these templates for future events and meetings.

19+ Million PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with an Envato subscription. It starts at $16 per month, and gives you unlimited access to a growing library of over 19+ million presentation templates, fonts, photos, graphics, and more.

Animated PPT Templates

Fully animated.

Pitch PowerPoint

Maximus Template

Minimal PPT Templates

Clean & clear.

Business PPT Templates

Corporate & pro.

Explore PowerPoint Templates

SalesUp – Sales & Marketing PowerPoint Template

SalesUp is a dynamic PowerPoint template designed for effective sales and marketing presentations. With 15 unique slides, a light background, and a widescreen format, this template also includes a handmade infographic feature that can be fully customized for any business. It’s ideal for making your business propositions more impactful.

Sales Growth – Marketing PowerPoint Template

This PowerPoint template is perfect for showcasing your sales and business development journey. It features 15 unique slides, a light background, and captivating handmade infographics, all housed within a widescreen format. The template is fully customizable, allowing a personalized touch to your presentations.

Sales Deck Presentation PowerPoint Template

A versatile PowerPoint template designed to enhance your sales and business presentations. It boasts features like a 16:9 widescreen size, unique slide variations, editable charts and elements, a preset color scheme, and more. This easy-to-use template equips you with infographics for each stage of business development, aiming to boost user satisfaction and improve your brand’s presence.

Modern Sales Strategy PowerPoint Template

This PowerPoint template is a highly customizable slideshow for creating impactful presentations. Featuring a yellow and purple design, the template includes 20 unique slide layouts with easily editable graphics, infographics, and placeholders for pictures. Ideal for a range of business purposes like sales strategies or company profiles.

Dark Sales Strategy PowerPoint Template

A stylish PowerPoint template aimed at enhancing your sales presentations. Featuring a widescreen format, unique slides, editable charts, and elements, it is user-friendly and adaptable to your brand’s needs. From kick-starting a project to improving goal propositions, this template is designed to give your talks an edge.

Sales Plan PowerPoint Template

An expertly crafted PowerPoint template designed to communicate sales strategies and objectives clearly to varied audiences. Its presentation potential spans from showcasing marketing campaigns to 30-60-90 day plans. The template allows for easy customization of features such as pie charts, colors, and text to fit your specific needs.

Sales Growth Strategy PowerPoint Presentation

This is an impressive PowerPoint template that allows you to build sales presentations in minutes. It’s perfect for various needs – be it a sales pitch, an innovative sales strategy display, or regular business meeting. The template includes useful features like fonts, color schemes, and image placeholders.

Sales Growth PowerPoint Template

A carefully crafted PowerPoint template perfect for illustrating sales tactics, performance indicators, and growth plans in a professional and engaging way. Tailored for sales pros, business development teams, and marketing managers, this template, presented in PowerPoint format, offers uncomplicated personalization options.

Business Funnels Infographics PowerPoint Template

This is a unique and professional PowerPoint template to enhance your sales presentations. With 16 characterized slides, it’s easily customizable and comes with drag-and-drop image options, editable charts, and distinctive mockup devices. This template is specially designed to emphasize text readability and usability, ensuring your ideas are well communicated.

Sales Dashboard Infographic PowerPoint Template

This PowerPoint template is perfect for dynamic business and sales presentations and showcasing company profiles. This package features 30 unique, widescreen (16:9) infographic slides, designed for accessibility and ease of use.

Business Sales PowerPoint Presentation Template

Sales presentations don’t always have to be all stats and data, they can be beautiful too. This PowerPoint template allows you to design more effective slideshows with modern layouts with creative animations. There are more than 50 unique slide designs included in this template. You can easily edit and customize them to your preference.

Sales Strategy Powerpoint Template

If you want to make your sales strategy presentations more effective, you should consider creating a slideshow with more visual elements. This PowerPoint template will help you get that job done. It includes 30 unique slides you can use to present your sales plan and strategy in a step-by-step approach.

Sales Pitch PowerPoint Template

A great pitch deck goes a long way to make sure your sales pitch stays on point. It will also help convince your audience of your skills and knowledge on the topic. Be sure to use this PowerPoint template to design such a killer slide deck for your sales pitch presentations. It includes 20 master slide layouts with fully customizable layouts.

Marketing & Sales Strategy PowerPoint Template

There are many different types of charts, graphs, and infographics you need to use in your sales presentations to visualize data and key points. This PowerPoint template includes 30 unique slides you can use to add some of the most popular charts and graphs to your presentations. There are slides for sales cycles, planning, strategy model, B2C and B2B strategy plans, and much more.

B2B Marketing and Sales PowerPoint Template

Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketing PowerPoint template will help you create the best presentation to showcase your plan. It includes a total of 60 slide layouts that can be used to create both marketing and sales presentations.

Sales Meeting – Free PowerPoint Template

This is a free PowerPoint template that comes with a set of slides you can create professional slide decks for sales meetings. It features 30 unique slides with modern designs and fully customizable layouts.

Free Sales Planning Process PowerPoint Template

With this free PowerPoint template, you can create visual presentations for your sales process presentations. There are 35 different slides included in this template that you can edit and customize to change colors, fonts, and images.

Sales – Marketing PowerPoint Presentation

This professional PowerPoint sales presentation template uses a beautiful color scheme to create a consistent look across all its slides. The template lets you choose from 40 different slide designs to create slideshows for all kinds of sales and marketing presentations. The template includes master slides as well.

Sales Funnel PowerPoint Template

Sales funnels are an important part of creating an effective sales strategy. With this PowerPoint template, you can create a presentation to showcase your plan for sales funnels with lots of visual elements. There are 20 unique master slide layouts included in this template that feature important charts, graphs, and infographics for sales funnel presentations.

Sales Proposal PowerPoint Template

With this PowerPoint presentation, you can create professional slideshows for presenting your sales proposals. The template comes with some of the most important slides for sales slide decks, including slides for showcasing your marketing plan and business strategy. Each slide comes in 5 pre-made color schemes as well.

Anasalez – Sales Analysis PowerPoint Presentation

You can make a complete visual analysis of your sales process or plans using this useful PowerPoint template. It comes with more than 50 unique slides that are designed specifically for sales presentations. Each slide is available in both light and dark color themes as well as 10 pre-made color schemes.

Sales and Digital Funnel PowerPoint Templates

This professional PowerPoint template allows you to create more effective slides for showcasing your sales funnels. There are 20 different styles of sales funnel designs included in this template. Each slide can be customized to your preference to change colors, fonts, and images.

Free Creative Sales Strategy Presentation Template

Another free PowerPoint template for creating sales strategy presentations. This template has over 30 unique slides with very creative designs. It features colorful shapes, illustrations, and graphs as well.

Free Sales Process PowerPoint Infographic Slides

Grab this free PowerPoint template to design effective presentations for outlining your sales process. It includes 32 unique slides with many different styles of sales infographic designs.

Dashi – Sales Report PowerPoint Presentation

Dashi is a PowerPoint template made just for professional marketers. You can use it to design visual and beautiful slideshows for presenting your sales dashboards and reports. The template has 10 slides featuring more than 30 character positions, over 2000 vector icons, and 30 business concepts. Each slide is available in light and dark color themes as well as 30 pre-made color schemes.

Sales Pitch Presentation PowerPoint Template

This is a multipurpose PowerPoint template for making all kinds of pitch proposals. Whether it’s a sales pitch, marketing pitch, or even startup pitch decks, this template can handle them all. There are more than 120 unique slides in this template with 6 different color schemes to choose from, making it a total of over 800 slides.

Sales Playbook PowerPoint Template

Creating an attractive slideshow for your sales and marketing campaigns will get much easier when you have this PowerPoint template at your side. It features over 35 unique slide layouts with professional designs. Everything in each slide design, including the colors, fonts, shapes, and images are fully customizable as well.

Sales Process PowerPoint Presentation Template

Use this PowerPoint template to create slides with visual diagrams and graphs for presenting your sales process in a professional way. There are 40 unique slides in this template with useful sales process designs. Each slide is available in 10 different pre-made color schemes, which makes it a total of 400 slides to choose from.

Kanigara – Marketing & Sales PowerPoint Template

Kanigara is another multipurpose PowerPoint template that comes with modern and stylish slides for making all kinds of sales presentations. The template features over 40 slides with beautiful layouts. There are lots of creative graphs, charts, and graphics included in this presentation.

Felicia – Free Sales Presentation PowerPoint Template

This PowerPoint template comes with lots of colorful and creative slide designs for making sales presentations that will surely leave your mark. It includes more than 20 unique slides. And it comes in both PowerPoint and Google Slides versions.

Ardall – Free Sales Presentation Template

Ardall is another free PowerPoint template that’s also available in Google Slides format. This template features a set of modern and professional slides for making sales and marketing presentations. There are 20 slide layouts included in the template.

B2B and B2C Digital Marketing & Sales Presentation

This PowerPoint template works perfectly for creating presentations for both B2B and B2C marketing slideshows. The template includes over 35 unique slides and you can choose from 5 pre-made color schemes as well. The slides are easily customizable to your preference.

Real Estate Marketing & Sales PowerPoint Template

If you’re working on a marketing presentation for a real estate agency, this PowerPoint template will come in handy. It includes 50 unique slides that are designed with property and real estate marketing presentations in mind. They are available in 7 different color schemes.

3D Stairs Diagram for Sales Process Presentation

The stairs diagram is commonly used in marketing and sales presentations to showcase various stats and reports. This PowerPoint template will help you add such diagrams to your presentations with ease. It includes 6 unique slides with 3D-like stair diagram designs.

Ozone – Sales & Marketing Portrait PowerPoint Template

Ozone is a creative PowerPoint template that comes in portrait-style slide designs. There are 50 unique slides included in the template with over 60 master slide layouts to choose from. It features transition animations and infographics as well.

For more great presentation templates, check out our best professional PowerPoint templates collection.

12 Sales Presentation Examples That Work & Why

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

5 minute read

helped business professionals at:

Short answer

What to include in a sales presentation?

• Cover slide - a visual hook
• Who we are slide - provides context and demonstrates authority
• Problem slide - covers your prospect’s main pain points
• Solution slide - describes your unique solution to the prospect's problem
• How it works slide - gives basic details about the onboarding and rollout process
• Social proof slide - includes testimonials, case studies, awards, or big client logos
• Benefits slide - outlines the outcomes the prospect can expect
• Next steps - gives the prospect a simple next step to proceed

Why a sales presentation is more than presenting a PowerPoint?

You could say that a sales presentation is only as good as the sales rep presenting it, but that’s only partly true.

People forget about 90% of what you tell them within 2 days (it’s called the Forgetting curve , look it up). And I am guessing that your sales cycle is longer than 2 days…

Even if you’re a rock star, will your star power last long enough to influence the final buying decision? Likely not.

If you’re smart, you rely on your sales presentation content to work for you behind closed doors and serve as your voice when you can’t be there.

Sounds nice, doesn’t it? If only it were so simple.

But most sales presentations don’t work like that. Without you to present them they’re as inviting as drinking warm beer.

My goal for this post is to show you examples of how smart sales teams managed to make sales presentations that sell while they sleep.

Why don’t sales presentations work anymore?

They all look the same.

They’re not (really) personalized.

And they’re static and boring.

We all know sales presentations need to be pretty, but now we're all making pretty much the same presentations. Standing out from your competition is 90% of the battle, and you're losing it.

Worse yet, too many sales teams default to sending generic one-shoe-fits-all sales presentations to all their prospects. I get it, there’s not enough time to justify the high touch.

So what now?

I’m gonna show you sales presentation examples that use interactive multimedia content and personalization to stand out, engage, and win more deals.

NOTE: Based on our analysis of over 100,000 sales presentation sessions I can tell you that moving from static to interactive sales presentation could get you a 146% increase in average reading time and a 41% increase in prospects who read your presentation in full.

Sales presentation examples that close deals

Sales presentation examples are abundant, but GREAT examples are few and far between.

You’re not gonna eat anyone’s lunch if you show up to the competition with the same set of (pretty) tools as all the rest.

When preparing your sales presentation, your priority is to first stand out, second engage, and third drive action.

The examples on my list all do this superbly.

One of these sales presentations brought a 70% lift in SQLs , another drove 2X more demos when used in sales prospecting, and a third was shared with decision-makers within the prospect’s organization 50% of the time .

If you study these examples and apply what you’ve learned - you’re gonna need a bigger pipeline .

Gong sales one-page presentation

Gong can do no wrong. They are masters of sales collateral and sales messaging.

Their sales presentation follows the recomended structure I gave you at the start of this article starting with a UVP and then covering who they are, problem, solution, how it works, benefits, social proof, and next steps.

This presentation has it all. But Gong elegantly rolled up who they are with the problem and solution in a short and easy-to-follow video.

Why separate them when you can merge them into one coherent and persuasive narrative?

Zuora sales presentation

Zuora’s sales presentation is the archetype of a storytelling presentation.

Zuora was one of the first sales organizations to build their sales presentations around a grand narrative which earned this presentation renown as the best sales presentation ever .

It presents a sea change, where the market is transitioning from a product subscription economy.

The presentation outlines a “before-and-after” state of affairs with winners and losers.

Those who embrace the change with the help of Zuora’s solution inherit the earth and those who don’t lose everything and get left behind.

Udemy B2B sales presentation

One of Udemy’s major revenue channels is their B2B operation. It’s a tough market in which they compete with other training and development providers.

Their sales presentation uses dynamic variables to personalize their message to a specific prospect (it’s the content in squiggly brackets).

I specifically loved the personal note that the presentation opens with. It’s a great place to include some of the specific concerns and interests that came up during the discovery call, or based on prior engagement by the prospect.

Here's how you can personalize your sales presentations at scale:

Enterprise sales deck by cprime

cprime’s enterprise sales presentation leads by showcasing that they work with Fortune 500 companies. This form of "social proof" slash "proof of capabilities" is critical for enterprise selling.

Enterprise buyers like knowing that your services are tailored for enterprise and can keep up with BIG requirements. cprime work hard to show they belong in an enterprise’s solution stack.

Only after catering to this do they proceed to break down their solution.

I love how they break complex infographics into chunks that lead your attention with animation.

And I realy love the idea of providing samples of their offering to make it concrete and easy to understand .

Minimalistic sales presentation by ScaleHub

This sales presentation and other interactive sales collateral helped ScaleHub establish themselves in the US market and brought them a steady flow of leads for their pipeline.

Before this they were using the legacy PPTs and PDFs, but moving to this type of interactive content got more engagement, opened the door for relationships to form, and let them build a pipeline fast with relatively few resources.

The presentation is quite a simple one, it’s the text book problem-solution content structure, made leaner and easier to understand with interactive content and multimedia.

Interactive sales presentation by Deliveright

Deliverights sales presentation is an outstanding example of turning a boring topic into an exciting proposition . (we’re talking about a white glove delivery service mind you).

The presentation does a great job of showing how easy and straightforward their solution is through visual storytelling .

I specifically enjoyed their problem slide that effectively creates a persuasive contrast between the delivery process with and without Deliveright.

Personalized sales presentation by Wisestamp

This sales pitch presentation is beautifully personalized . There’s the basic personalization of the prospect’s name and company, but it goes much further…

Wisestamp give their prospect a personalized preview of their product . Yep.

Because the product is an email signature they can populate a signature with the prospect’s information, name, job title, email, headshot and all.

Another great thing this presentation does is segment the message to multiple decision-makers in their benefits section .

Using tabs they can talk to different influencers from one single slide instead of “dirtying” their presentation with multiple slides addressing different people.

Sales proposal presentation by Healthy.io

This sales presentation example, by a heath-tech company, is a peculiar one. It’s rare to encounter a long-form sales presentation, and even rarer to find one that works really well.

But this one works big time.

This presentation enables Healthy’s champion to promote the solution within their organization . This involves persuading multiple decision-makers and influencers which the sales team has no hope of meeting face-to-face.

The long form works well in this situation since it effectively communicates the value of Healthy’s solution to a specialist audience that requires the details to make a buying decision.

AI sales presentation by OctopAI

I love this sales presentation’s cover slide. The grumpy octopus animation just pulls in your attention and the snappy and catchy title complements it perfectly and gets you intrigued to read more.

I am also a fan of their direct approach - outlining the pain point first, hooking you with a sense of risk and urgency. And only after giving you the company and product intro as a segway into the solution.

It’s a great example of a lean and clean sales presentation with no useless noise and some smart use of visual cues that direct your attention and keep you reading through to the end.

Startup sales presentation by Orbiit

This example leads with hard numbers to make a case for their solution. If you have numbers this practice is a good idea since buyers love numbers.

I think this sales presentation does a solid job of painting a full picture of what Orbiit can deliver and how it works.

Specifically, I appreciate the way they demo their service so simply with visuals and explanation text. By the end, you have a clear idea of what they provide, how it works, and the value it brings.

Technical sales presentation by Spot (by NetApp)

This is a good example of a technical sales presentation that targets a DevOps audience.

It uses technical jargon which is usually recommended not to do, but in this case, positions them as peers who know what they are talking about.

This presentation goes after operation managers and C-level executives by pitching their solution as a way to cut costs and shorten delivery times.

They make a compelling case for a very savvy audience and hard-to-please executives.

Product sales presentation by Matics

This sales presentation shows how great design should not come at the expense of great storytelling.

I was impressed by their sharp messaging that goes back and forth between life with and without their product . They make the case for taking action now to reap the benefits tomorrow.

They make sure to counter prospect’s urge to stick with the status quo by reducing the their perceived risk and giving them insight into how their apps work and how rolling out the solution will look like.

It makes digitalization of manufacturing management seem like the easy way forward. They make it feel so simple. It’s inspiring.

Sales presentation templates that work

To make your content creation fast and easy I’ve brought you some of our best sales presentation templates . They'll help you set up a top-tier deck in less than an hour.

These templates apply the effective storytelling structure that worked for most of the examples on my list. They all use interactive design that makes you stand out, engage prospects, and help them take the next step.

Each of these templates was tried and tested for every device or screen size.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Effective Sales Presentations: 11 Tips to Win Deals + Templates

What makes a sales presentation truly effective?

Is it that secret-sauce font, the comprehensive case studies, intricate graphs, or your shining personality? Or is it… something else?

It might seem like a simple question, but understanding the answer unlocks a world of opportunities for sales reps.

If your sales presentations are truly effective, they should accomplish these 4 things:

• Give prospects confidence in your brand
• Develop a deep relationship and mutual understanding of needs and priorities
• Convince potential customers of the value of your product
• Give clear direction for the next conversation

How many of your recent sales meetings have fallen short of these results?

A study by Forrester of more than 300 C-level buyers found that many reps are lacking key information for a successful sales meeting:

Put simply, most salespeople go into meetings:

• Unprepared for questions
• Without knowledge of the business or industry they’re selling to
• Without understanding the prospect’s situation and problems
• Without relevant social proof

Want to avoid falling into the trap of generic, ineffective sales presentations?

While preparing for and delivering a really good sales presentation isn’t an exact science, the following best practices will lead you to better results.

Let’s dive into the top methods sales professionals are using to nail their presentations and deliver killer sales pitches .

How to Prepare the Perfect Sales Pitch Presentation

Think you can get away with giving a great sales presentation on the fly? Think again. A PowerPoint presentation that was thrown together over lunch is not going to impress your decision-makers.

Preparation is a key aspect of every effective sales presentation.

Here are five ways you can prepare for success:

1. Set a Clear Agenda

Your sales presentation is built to guide the conversation and gives you a structure to work with throughout the meeting. But the prospect doesn’t know how your presentation is structured.

Does this situation sound familiar?

Prospect: “This is really interesting, but how does your product solve XYZ?”

You : “Actually, we’ll talk about that in a few slides. Anyway, as I was saying…”

These kinds of interruptions are common, and the popular response of “We’ll get to that” doesn’t normally go over very well with prospects.

Here’s how to avoid this: Set a clear agenda for the conversation, and share that with your prospects.

This could mean sharing an outline of the presentation topics you’ve prepared, or it can mean sharing the whole sales presentation with your prospect.

This way, your prospect can review the information before your meeting, see where you’ll cover certain topics, and save their questions for the right moment.

2. Adapt Your Script and Presentation

Above, we saw that 77 percent of reps enter meetings without a clear understanding of the issues that their prospect is facing, or areas where they can help.

There are two clear ways to fix this problem:

First, do your homework. The more you know about your potential client's business and current situation, the better. Also, try to understand their industry and target audience, read up on current news in the sector, and get a feel for the particular pain points this person is likely feeling the most.

Second, base your presentation and accompanying sales script on your ideal customer profile. If your sales team has multiple ideal customer profiles to sell to, discover which profile this prospect fits into and base your arguments, questions, and main points on the specific needs of this profile.

3. Pick Three Main Points for Each Prospect

No matter how many crazy statistics and fun features you throw at your prospect, they’re still only human. Shocking, we know.

In other words, they’ll probably forget at least half of what you say.

To create effective sales presentations that your prospects will remember, focus on three main bullet points that you want to highlight.

This isn’t a number we pulled from a hat. It’s based on an experiment performed by Kurt A. Carlson and Suzanne B. Shu. Their study found that, when your audience knows you’re trying to persuade them, the ideal number of positive claims to make is three. After four claims, your audience will start to become more and more skeptical of anything you say.

The title of their paper is a catchy phrase to help you remember this principle: Three Charms but Four Alarms .

So, go through your slides and pick three key points that you want your prospect to remember. Maybe these will be product features or maybe not, but once again, base these points on the real, felt needs of your prospect. You’ll see better results.

During the presentation, draw your audience's attention to these points as you introduce new ideas. Phrases like these draw attention at the right moments:

• Here’s the point…
• This is crucial…
• But this is what matters…
• But it gets even better...
• This next point is really important...
• This is what XYZ could mean for you, Jack…

And make sure these key points lead directly where you want them to—to your call to action. If they aren’t leading you to that, what’s the point?

For more, check out this video, where I talked in-depth about captivating and directing your prospect's attention during a sales conversation. Remember: whether you're delivering in-person or via video conferencing, maintaining eye contact and using body language to draw attention to main points works.

4. Use Visuals to Show, Not Tell

A sales deck can have several different functions. For example, if your sales deck is going to be read and discussed among stakeholders at your prospect’s company, it will need to include text that explains the visuals presented.

However, if you’re giving a sales presentation with that deck, it doesn’t need all that text.

To prepare a sales presentation for a product or service, make sure you include infographics and visuals that complement what you’re saying. You can use Canva or even a responsive whiteboard to do this.

Think of your slides as visual aids that give more meaning and context to your words.

These visuals can help to:

• Simplify complex processes
• Provide a clearer understanding of data/metrics
• Add credence to your words
• Keep your audience engaged
• Help your audience remember main points (this one is backed by science )

In short, for an effective sales presentation, keep your script and your slides separate. Use your words to add meaning to the visuals, and use your visuals to maximize the power of your words. With this approach, you will elevate your value proposition —and increase your close rate.

5. Show Them You Know Their Pain

Using a narrative in your presentation shows that you’re sympathetic to the problems your prospects are facing and that you know how to solve them.

So, what’s the narrative for your product?

Generally, the story you tell with your presentation will follow this pattern:

• There is a problem caused by a shift in the market, a change in the company’s circumstances, or the world situation
• That problem is solved, the business is saved, and your product is the hero

A compelling narrative that captures the feelings and frustrations of your prospect shows them that you understand them, you’re on the same page, and you’re here to help.

Maybe this is the story of how your product was born, to solve a problem internally at your own company. Maybe it’s the story of one of your successful customers. Or maybe it’s just a narrative that they can relate to and see themselves in.

In any case, using stories instead of just facts makes your presentation more memorable. According to one study, people only retain about 5-10 percent of the statistical information they hear. But they’ll remember 65-70 percent of the information they hear as stories.

Take advantage of this fact: Turn your data into a narrative.

Once you’ve prepared your sales deck and accompanying script, you’re ready to nail your next sales presentation.

Or are you?

Day-Of Sales Presentation Tips: Nail Your Next Sales Presentation

Ready for the big day? Here are six more tips you can use while actively presenting to your prospect, to give a truly effective sales presentation.

6. Open With Your Biggest Selling Point (Don’t Save it for the End)

Many sales reps like to save their product’s biggest selling point for the very end of their presentation, as if they’re coming to some grand crescendo.

But your prospect didn’t come to this meeting hoping to hear the Philharmonic Orchestra play Beethoven’s Symphony No. 5. So, don’t play this pitch deck like another day at the theater.

Instead, open with your big selling points. Dazzle your prospects from the get-go, and you’ll have them hooked to the end.

To be counted among the Sales Success Stories and Stars of your organization… just go for it. Get the show on the road with a big opening. Leave them in (happy) tears.

7. Ask Open-Ended Questions

To understand your prospects and to keep them engaged with your presentation, questions are essential.

But wait, if you’re giving a sales presentation, aren’t you the one that’s supposed to be doing the talking? You answer the questions, right?

True. But, how do you know if your prospect is paying attention? How can you highlight the relevant points in your presentation if you don’t know what interests them?

To engage your prospect and draw them into your presentation, ask questions like:

• Can you walk me through how your team handles [problem]?
• Have you found any clever workarounds for when [issue] happens?
• What would your ideal solution to this problem look like?
• How would you expect a solution to this problem to affect your team?

It’s true; you’ve probably asked a lot of similar questions during the qualifying stage . But with these questions, you can lead the conversation and keep your prospect engaged with what you’re saying.

Open-ended questions will also help you with the next tip:

8. Build Context Around Your Biggest Value Points and Differentiators

The same questions we shared above can help add context to what you’re saying.

Don’t just tell the prospect: “ Our product helps you solve X problem. ”

Add meaning to that value point by asking questions:

• How often do you face X problem?
• How much time/money do you lose when this happens?
• How does X problem affect the morale/productivity of your team?

When you have the numbers clear, reiterate the problem: “ So, you lose $X every week because of this problem. That’s more than $Y per year that’s going down the drain until you solve this issue. ”

Then, bring in your value point: “With our product, you could save $Z every year by eliminating this problem for your team.”

The same method works for highlighting your key differentiators.

Instead of telling prospects that your product is the best because it’s the only one that does X, lead prospects to the features and benefits that set your product apart with open-ended questions.

This creates value and context around a problem that only your product can solve.

9. Make Social Proof Engaging: Mirror the Prospect’s Situation

This data blew our minds and will probably blow yours, too: According to studies from our friends at Gong , sellers who use social proof in their sales calls have a 22 percent lower close rate .

Have you noticed a similar pattern with social proof in your sales presentations?

We all know that social proof is a powerful tool in the hands of sales reps and marketers. No need to throw out all your social media customer quotes or company testimonials. But, it must be used correctly to work effectively.

Otherwise, you could actually hurt your chances of closing.

So, what’s the correct way to use social proof in your presentations?

Favor customers that are part of this prospect’s tribe .

For example, imagine you’re selling to an SMB, and you tell them that Facebook is your customer. They’ll be impressed, sure… but they’ll also start to wonder if your product is really a good fit for their small business.

Instead, when selling to SMBs, talk about your other SMB customers. Use examples of happy customers who are in the same field or industry. Or, find customer stories that mirror this prospect—with similar pain points.

With tribal social proof, you’ll gain the respect of prospects while demonstrating that you truly “get” them.

10. Never Talk Price Before Value

Chances are, you’re talking price somewhere in this sales presentation. At this stage in the sales pipeline , it’s normal that your prospect is ready to hear what your solution will cost.

But don’t open the conversation like this.

Sometimes, you get into a room (whether in-person or virtual) with your main point of contact and important stakeholders, and the first thing they want to know is: “How much will this cost us?”

One of the golden rules of sales is this: Never talk price before value .

If you fold to the pressure and start off by talking about the price of your solution, your audience will view your product as a commodity, not as a valuable solution to their problem.

When stakeholders push you for a number, don’t be afraid to push back. If they’re insistent, turn the question back around on them:

“Before we talk about price, let me ask you this: How much will it cost your company if you don’t get these issues solved by next quarter?”

By focusing on the real monetary value that your product provides, you’ll help position your product as a premium solution, not a wholesale band-aid.

11. Keep It Less Than 10 Minutes

Did you know that every presenter at Apple’s product launches speaks for just 10 minutes or less?

This is because science tells us that the brain gets bored easily—our attention spans just can’t expand beyond a certain point. However, you can reengage your audience by introducing a change every 10 minutes.

Apply this principle to your keynote sales presentations: If you’re presenting longer than 10 minutes, the prospect’s interest will steadily decline. Wrap it up.

Our friends at Gong found that there’s a sweet spot for winning sales presentations: 9.1 minutes. It’s like the ideal elevator pitch for sales presentations.

So, stick to this rule of thumb: Keep your presentations under 10 minutes.

Sales Presentation Templates: Use These Sales Pitch Decks to Win More Deals

Want to build a stellar sales pitch presentation? Steal these presentation templates and customize them to your business—including stunning visuals, striking text, and a presentation process that wins deals.

Get the Powerpoint or Keynote version of these templates, and start creating your own effective sales presentations!

Ready to Give the Best Sales Presentation Ever?

You’ve got all the pro tips you need to nail your next presentation.

In the end, you want to demonstrate that you understand your prospect’s needs and concerns. Show you “get” them by adding a compelling narrative and including customer stories that mirror their own situation.

An effective presentation must also be engaging, which is why it’s essential to highlight three main points and add context with open-ended questions.

With this info, you’re ready to deliver a winning sales presentation. ( Psst... don't forget to use our sales presentation templates to get started!)

But what happens next? There are still some unaccounted-for areas of the sales process. If you want to really crush the follow-up and close more deals, you need a CRM to help you do it.

Close CRM does all this—and so much more. Watch our demo or try Close free for 14 days.

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4 Powerful Sales Presentation Examples (With Tips & Templates)

ManyRequests is a client portal and client requests management software for creative services.

A good sales presentation is the key to transforming your next prospect into your next customer.

As a matter of fact, the best sales decks out there will not only convince people to try out your product—they’ll make your business come across as the de facto solution to their problems.

There is, however, one problem: you’re more of a product guy, and not exactly a top-tier sales person.

Or maybe you’re disappointed in your existing sales deck, and now looking for inspiration in hopes to improve it.

So what does a good sales presentation look like? How do you make your prospective customers think “this is the product I need”?

In this blog post, we will look at how top brands craft their sales decks, and explore some of the best presentation templates out there—to replicate them for your own business.

But let’s start with the basics: what is a sales presentation?

What is a sales presentation?

A sales presentation, sometimes called sales pitch or sales deck, is a  line of talk  that attempts to both introduce someone to your product as well as convince them to buy or try it out.

It is not enough for a product to be better than that of the competition if your prospective customer doesn’t perceive that it is.

A great marketer knows this and will not linger on features, but rather  focus on understanding the customer’s pain points  and what they want vs. don’t want.

Then, using that information, they will craft a presentation that directly speaks to the buyer—with a clear overview of the product or service, and a tailor-made solution,  emphasizing and leveraging the pain points  that were previously researched.

To put it more succinctly, a good presentation consists of three parts:

• Introductory statement with the “main” problem
• Value proposition, A.K.A. what your service or product does
• Client-specific solution

But enough about theory: let’s have a look at actual examples of businesses performing this simple, 3-step process to create their sales decks.

Sales presentation examples

We’ve analyzed a couple of PowerPoint presentations to try and understand what these companies are doing right.

1. LeadCrunch

LeadCrunch.ai Sales Deck   from  LeadCrunch

LeadCrunch is a B2B lead gen business. With a sales deck of 21 slides, they execute the following strategy in their presentation:

• The problem: "[to keep up with sales], your company resorts to more people, more data, and more filters, which yield diminishing returns…" (slide 4);
• Our value proposition: “we provide a deeply customized sales model for every customer” (slides 7 to 10);
• The solution: “we use AI to capture more good leads and fewer bad leads—here’s how it works” (slides 11 to 17);

There’s a couple more slides sprinkled in that are worth mentioning as well here:

• Slide 3: show that companies that understand and have dealt with the problem at stake are thriving;
• Slides 12 & 13: this is a slideshow, after all: don’t hesitate to go all-in on visual to help your customer understand what it is that your company does;
• Slides 18 to 20: social proof and reviews always go a long way for a first impression.

Relink - Transforming the way people are matched with jobs   from  Relink

Relink uses AI and data to connect applicants to jobs, and jobs to applicants.

Relink uses the same structure:  problem > value proposition > solution.  With this example, however, I’d like to emphasize how conversational a slideshow can be.

Rather than focusing on the actual content of the slides and letting the PowerPoint do the work for you—use your slides as a tool to connect with the audience.

For example: slides 7, 8, and 9 are difficult to understand by themselves, and if you leave your client alone to just read the presentation, they will most likely be a little lost there.

That’s because these slides are not meant to just be read, they are here to put the focus back on the presenter. At this stage, the slideshow becomes a background—and the salesperson is again at the center of attention.

3. AppsFlyer

AppsFlyer - Mobile Advertising Analytics   from  AppsFlyer

AppsFlyer is an analytics platform that helps app marketers measure different advertising-related signals such as in-app events, social ads, etc.

Software in general is one of the most difficult businesses to sell verbally. Just think of how you would explain Google Analytics to someone who has never heard of it, without being able to actually show them what the software looks like.

AppsFlyer is well aware of this, and instead relies on efficient imagery to create a slideshow that focuses on the  visual  to explain what their product is, and how it helps their clients.

Keptify Sales Deck   from  Roshan Bhattarai

Keptify is a shopping cart abandonment solution.

They start the presentation with a bold statement: “Online stores are losing 76% of their customers”.

Although this slideshow could be used for any prospect, a simple, one-line statistic like this can also be customized for a specific business—if you are aware of their numbers, or average statistics of the industry.

Custom messages, obviously, will resonate with the customer, increasing your chances to close the sale.

Besides this, Keptify also does a great job at keeping their presentation short and to the point.

Clutter and too much superficial information will incite stress and confusion rather than help your customer understand what your business is all about: sometimes, less is more.

Slides to include in a sales presentation

So what slides should you actually include in your sales deck?

Remember: the most important thing in a sales presentation is to  convince the prospect that you are the solution to their problem.  After all, the goal is to lead to a sale!

Depending on whether you need a short or a long presentation, your slideshow should contain between  5 and 15 slides, and run for between 15 to 45 minutes .

With that in mind, here’s what you should include:

• Introduction (as eye-catching as possible);
• Value proposition
• Competition
• Cost, financial details
• Reviews, social proof
• Closing statements

Wrapping up...

There you have it—a complete analysis of what makes a sales deck great, and how you can replicate the success of other companies for your own business.

Feel free to go ahead and adapt any of those presentations for your own sales pitch—and convert some more prospects into customers.

As always, let us know what you think in the comments below.

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Sales Presentation 101: Examples and Ideas That Can Help You Present Like a Pro

Updated On: 14 Apr, 2023

Your sales presentation can make or break a deal.

No, that is not an exaggeration. While it is true that a customer’s final decision depends on many other aspects of the product, one cannot deny that an effective sales presentation significantly influence their decision. If done right and at the right moment, your sales presentation can accelerate the buyer’s decision. 

Making a solid sales presentation requires storytelling skills , a robust structure, and some planning. Your presentation has to provide a unique perspective on the product that the customer wouldn’t have normally thought of. 

Let’s find out what a good sales presentation should look like. From the structure to the key elements every sales presentation needs, we’ll cover everything you need to know. 

What Are the Principles of An Effective Sales Presentation?

• How To Build A Sales Presentation? 

How To Deliver a Sales Presentation

Great sales presentation ideas, what to do after a sales presentation.

• Conclusion 

It is important to understand that a sales presentation is much more than a sales pitch . A sales pitch is an attempt to persuade a buyer to consider your product. It is something that your sales team does every day, in every preliminary interaction with a prospect.

Sales pitches are relatively easy because they are mostly one-to-one, over a call or an email. You only need to convince that one person and when that’s done you successfully close the deal. In a sales presentation though, you have to face more than one decision-maker.

In a nutshell, technically a sales presentation is similar to a sales pitch but far more elaborate and complex.

Sales presentations are driven by certain principles; they are – 

1. Personalization  

A sales presentation cannot be generic. If you wish to connect with your audience and sell them the idea, you have to personalize your presentation to fit their use case.

To do this effectively, learn about the buyer’s primary pain points and focus your presentation on these issues. The buyer needs to feel understood to have trust in your pitch. 

For example when we pitch Kylas to our potential buyers, instead of focusing on our features we rather convey how the tool will benefit their business and fit their use case. This helps user understand in what ways the product/service can help them.

2. Simple and To-The-Point

Time is valuable. Both yours and your audience’s. So your sales presentation has to cut straight to the point. Of course, you would need to give them a brief introduction and context. But don’t beat around the bush or bore your audience with too many industry statistics, jargons or your company history. Grab their attention in as little time as you can. 

3. Focus On the Problem

The sales presentation needs to focus on the problem and not skip to the solution. Through the sales presentation, you need to help the buyer understand their problem even better. When the buyer sees that you know the problem better than they do, they assume that you probably have the best solution too. 

4. Differentiators Are Best Left for the End

A common tendency of sales leaders is to highlight the differentiators from the very start of the sales presentation. This only comes across as desperate and pushing to make a sale. Differentiators should not lead your sales presentations. Your buyer should themselves see how you are different from your competitors. 

Once the buyer gains an insight into the key problems they face, they can be led to the differentiators. At this point, feel free to show them how your product can address the problem that your competitors can’t. 

5. Connect With the Decision-Makers  

If you talk like a sales rep, you will automatically be directed to interact with an equivalent position in the buyer’s company. If you really want to make an impression on the decision-makers, you have to talk in a language that executives would relate to.

Product specs and features are best left to the end-users or IT teams. Decision-makers need to hear how the product will impact the business as a whole. 

6. Conversational  

Don’t make the sales presentation sound like a sales pitch. Presentations need to be more conversational and flow more naturally. Encourage questions and engage in a two-way conversation to ensure that the buyer is equally invested in the presentation. 

How To Build A Sales Presentation?  

Now that you know the underlying principles of a good sales presentation, you need to know how to build one. Every sales presentation needs to have a structure to it. How you open the presentation, what you talk about in the body of the presentation, and how you close it are crucial. 

So what goes into creating a killer sales deck ? Let’s look at the structure of a perfect sales presentation step-by-step. 

1. Here Is How You Should Begin Your Sales Presentation

You always start with a brief introduction of yourself and your company. Once the pleasantries are out of the way, go on to the important part. 

Highlight the Problem  

Every sales presentation needs to have a problem statement. It is the problem that you aim to solve with your product. So without much ado, get to explaining the problem you want to address. It could be a change in the industry that needs organizations to catch up or a specific problem at the buyer’s end that you have identified and can help solve. 

The customer may not be aware that they have a pain point that needs to be addressed. It is your job to make them see where they are lacking. Also, show them what they could achieve if these issues are taken care of. 

Use numbers and figures to quantify the problem. It helps drive home the point better. Say things like, “you are losing X amount in revenue each year” or “Y number of your customers are slipping through the cracks because of this”. 

This helps them understand the scale of the problem. It also creates a sense of urgency as the buyer surely doesn’t want more damage done. Tell the buyer how much more they could lose if they didn’t apply a solution right away. 

2. Body of Sales Presentation  

Now that the buyer is aware they have a problem, it is time to offer a solution. 

2.1 Present the Solution  

At this stage, you need to talk about the product you are offering and how it can help them. Your product could cater to many different users. So you should be careful that the positives you highlight are meaningful and relevant to the current buyer in question. Discuss more on how it helps them solve their specific problem instead of discussing common features. 

But words alone can’t do a good enough job of convincing your buyer. You need to back it up with data. 

2.2 How to Present Sales Data and Performance ?

Presenting sales data and performance reports at a sales presentation is a tricky job. You don’t want your audience dozing off at the sight of all those numbers and figures. But you definitely want them to see what you have achieved so far. 

The golden path here is to only show what is relevant and rely on visual representations. Create charts, graphs, and infographics to support your presentation. Present the results of case studies that show what your customers have gained from using your product.

Use data from customers who have a similar profile as the current buyer. This helps the buyer relate better and see your solution as truly useful. 

For instance, if you are pitching to a startup, you cannot show them what an MNC has gained using your product. The scale and priorities of the two businesses are very different. So, the buyer may not see this as an ideal solution for themselves. 

Use social proof wherever it fits. Share a few customer testimonials or reviews. Again the customer reviews you are sharing should be from companies in the same space as the buyer. 

Keep your data engaging, meaningful, and limited. 

2.3 What Makes a Good Sales Presentation?

A good sales presentation should be short but impactful. Many thought leaders in the industry suggest that your sales presentation  should not be longer than 10 minutes . Within these 10 minutes, you have to cover everything that the buyer can find useful in making a purchase decision. 

Maintain consistency throughout your presentation. Everything from the images you use to the brand colours and logos should be coherent. Make sure you have researched the buyer well enough. Wherever you need to use their brand assets, ensure that you are using the right ones. 

3. How to End a Sales Presentation  

After you have said all that needed to be said, it is time to close your presentation. You can add a final slide highlighting the next steps. This should be more like a call to action. If the buyer decides to move forward with the purchase, what do they need to do? Finally, leave the floor open for questions from the audience. 

Let the buyer come up with their queries and concerns. The answers that you provide at this stage are going to be very crucial to the deal. 

Building a good sales presentation is only the first part of this complex job. How you deliver the presentation plays an even more crucial role in this. Presentation skills are going to matter a lot in how you influence the buyer. 

Here are a few quick tips for the presenter. 

1. Be Confident Inside and Outside

The first thing your audience is going to notice is how confident you are about the whole situation. Your confidence has to reflect in your speech and your body language. If you can deliver the presentation even without the slides, it shows that you know what you are talking about. Avoid looking at the slides every second. 

Stand/ sit straight and be careful about the hand gestures you make. Keep them minimal if you are not sure what to do. Try to look optimistic and in control of the situation. 

2. Modulate your Tone  

The last thing anyone wants from a sales presentation is a boring, monotonous voice just reading out the slides. A lot of your charisma exudes from the way you talk. So use your voice well. Modulate where necessary. Know which points to stress on and where to use a lighter tone. This also helps direct the attention of the audience to the right points. 

3. Look Involved  

If you want your audience to be invested in the presentation, you have to look involved yourself. For instance, if your audience consists of C-suite executives and you are selling a software solution, you need to be dressed for the occasion.

If you are presenting to an audience of young, energetic entrepreneurs running a startup, you will need to exude the same kind of energy. 

When you look involved, your audience automatically trusts you. 

4. Do Not Assume That the Audience Cares About Your Product

The audience does not care about the product you are selling. They only care about the problem they face. So don’t assume that they would be familiar with your product. You need to ensure that everyone is on board when you start your presentation. Look for their reactions during the presentation and see if they are following. 

Change your pace accordingly and let them ask questions mid-way if they need to. 

There are some common sales presentation examples that you can learn from. These templates can help you build on and create a solid sales pitch. 

1. The Product Demo  

One way of going about your sales presentation is by giving a demo of the product you are selling. In this case, you don’t even need those slides. You can give your prospects a taste of what your product offers first-hand. If this is a feasible option, then you should definitely go for it. 

It can be far more engaging than a slideshow. But it may also be a little time-consuming, so you will need to plan well. 

2. The Data-Backed Sales Presentation  

Another very convincing template is the data-driven presentation that offers proof that your solution works. The idea here is not to stuff the presentation with numbers but to show your buyers what you can provide in an engaging way. Create infographics, videos, graphs, and handouts that will keep your audience engaged and informed. 

3. The Minimalistic but Confident Sales Presentation

If you are confident about the product you are selling, you don’t need much, really. You can even present without a slide deck or a demo. Just prepare your pitch well, invite questions from the audience, and offer convincing answers. If you are doing it right, it should be enough to take them further down the sales funnel . This kind of confidence only comes from experience though, so tread very carefully. 

The job does not end with delivering a good sales presentation. You have work even after the presentation is over. Your audience will likely have some questions they want to ask. Also, they won’t be making a purchase decision immediately after your presentation. 

1. Accept Questions  

Always encourage your audience to get back to you with more questions if they need to, even after you have left their office. This keeps the door open for communication. It also helps build a stronger relationship with the prospect. 

2. Follow Up  

If the prospect does not get back, you have to follow up yourself. Give them some time to ponder, and then send a follow-up email or make a call. Ask them if they need any further assistance to help finalize their decision. 

Conclusion  

Though you may think that a sales presentation is just another sales pitch, it is so much more. The power of your sales presentation can only be unleashed if you know how to do it right. The sales presentation gives you the opportunity to share your customers’ stories, highlight your achievements and demonstrate what value you can offer to a prospect.

Letting go of an opportunity like this would be a mistake. So invest some time and effort into making a winning sales presentation and using sales CRM software for your growing business.  

Boost your sales productivity and nail your sales target with customizable sales CRM software .

If you want your business to scale new heights,  Kylas  is the answer for you. Kylas Sales CRM tool can help you streamline your sales by providing you with Custom Sales Insights and more. Contact us today to know more!

Shagun Sharma

Shagun is a content marketer at Kylas, extremely well-versed in all things Marketing. She works closely with the sales team to create best-in-class content for our readers. Her experience combined with her thorough research skills makes all her blogs very in-depth and insightful. In her leisure time, Shagun enjoys hiking, gardening, and immersing herself in music.

• Sales Best Practices
• Sales Productivity
• Sales Techniques

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Home PowerPoint Templates Sales

Sales PowerPoint Templates & Sales Presentation Slides

Download creative sales PowerPoint templates and e-commerce presentation designs that you can use to prepare reports in PowerPoint, innovative dashboards, and presentations to impress your audience and make the job easier for sales managers.

Our easy-to-edit Sales PowerPoint Templates ease the stress of creating designs from scratch. After downloading, you can customize any of these templates to suit your brand or personal needs.

With our Sales Presentation Templates for PowerPoint and Google Slides, all you need to do is to replace all our placeholder texts with your sales content. It will save you time, energy, and cost. Whether you’re creating a report on your company’s latest sales figures or presenting a new product to potential clients or stakeholders, our templates will help you achieve your sales goals.

Dropshipping PowerPoint Template

Sales Enablement Plan Presentation Template

Sales Enablement Battle Cards PowerPoint Template

Value Chain Analysis PowerPoint Template

Sales Performance Dashboard PowerPoint Template

Sales Dashboard Template for PowerPoint

MEDDPICC Model PowerPoint Template

Gift Certificate Template for PowerPoint

Conclusion Slide Template for PowerPoint

Customer Chain Process PowerPoint Template

5 Step Conversion Funnel PowerPoint Template

6-Item Sales Goals PowerPoint Template

A Sales Presentation is used to inform potential customers about the benefits and features of your product or service. Sales managers and business development professionals often use it to showcase their products or services to their stakeholders and potential customers to generate interest and leads.

An effective Sales Presentation must be able to introduce the product or service and sell it. Many people view Sales Presentations as showcasing the product or service, but you can use them to reach a broader audience and take them through their buyer journey from leads to sales.

Using Sales Templates is crucial for your business growth as they provide a consistent visual look for your presentations. They also help to save time and resources by providing pre-designed layouts, charts, and graphics that you can easily customize to fit the specific needs of your presentation. Hence, it helps you focus on the content of the presentation and the message you want to convey rather than spending time creating design elements from scratch.

Sales Templates can also improve your presentation effectiveness by providing a visual guide for the audience. Using charts, graphics, and other design elements can make complex information understandable and provide a more engaging experience for your audience. It ultimately leads to more leads, sales, and better communication with potential customers, which is the ultimate goal of any sales presentation.

What is a Sales Presentation?

A Sales Presentation is a formal or informal template used to inform and persuade potential customers about a product or service. It is used to inform potential customers about the benefits and features of your product or service. Sales managers use it, and business development professionals showcase their products or services to potential customers, generating interest and leads.

What is the difference between a Sales Presentation and a Sales Pitch?

The major difference between a Sales Presentation and a Sales Pitch is the scope and duration of the presentation.

A Sales Presentation is a more detailed and comprehensive presentation that provides in-depth information about the product or service. At the same time, a Sales Pitch is a shorter, more focused presentation designed to persuade the customer to purchase or take a specific action.

What are the 7 steps to making a good sales pitch?

The seven steps to making a good sales pitch include:

• Identifying the target audience.
• Researching the product or service.
• Creating a clear and compelling message.
• Tailoring the pitch to the audience.
• Building rapport with the customer.
• Addressing objections and concerns.
• Closing the sale.

What should be in a sales presentation?

A Sales Presentation should include the following:

• An introduction of the product or service.
• Detailed information about the features and benefits of the product or service.
• Testimonials or case studies from satisfied customers.
• Comparison of the product or service to competitors.
• Information about the company and its history.
• A call to action.
• A Q&A session.

You consider using accurate graphical visual design elements such as charts, graphs, and images to help illustrate the information and make the presentation more engaging.

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Top 30 Free Sales Plan PowerPoint Templates to Design a Winning Sales Plan!

Deepali Khatri

Writing a sale plan sucks, isn’t it? Here we provide a one-stop solution for your concern. If you are looking for a sales plan that will give direction to your activities, your search ends here. We at SlideTeam offer you professionally designed sales plan templates that will help you ramp up your sales and improve the company’s revenue.

Create a stellar presentation by making use of these 30 free sales plan PowerPoint templates that will provide a roadmap to your sales effort. These templates are sure to change your sales game.

Research has proved that visual slides are more remembered than the text slides. Therefore, we provide you these 30 readymade content ready PowerPoint templates to help you design a winning sales plan.

Before, we tour the PPT Templates, are you looking for a comprehensive module to train your sales team and improve their performance? Access our Sales Training Curriculum with content-ready, well-researched slides that will make your training program a terrific success!

Click Here to Download our Comprehensive Curriculum for Sales Training

Speed up your process of writing a sales plan by utilizing these amazingly designed sales PowerPoint slides and achieve your sales target without any hassle.

Agenda Free PowerPoint Template-1

Click Here to Get this Agenda Free PowerPoint Template

The above-shown template can be used for revealing the agenda of the business sales plan meeting. Devise sales strategies and jot down the points to be discussed in the next sales meeting. The PPT slide is completely customizable and can be altered as per your needs. Plan for the completion of your projects by assigning tasks to your employees on daily basis using this readymade agenda-free PowerPoint Template. Characterize the roles and responsibilities of your sales team and layout your objectives.

Problem Solutions Free Presentation Template-2

Download this Problem Solution PowerPoint Slide

Present solutions to sales challenges by incorporating this pre-designed problem solutions PowerPoint slide design. This template can also be used to discuss the challenges and difficulties and for finding out the solutions to the problems. Review and examine your sales team’s work using this readymade PPT slide .

Change Management Process Free PPT Template-3

Get this readymade Change Management PPT Slide

Mention the steps in an effective change management process and showcase how the sales team can benefit from change management. The professionally designed PPT template can also be used to show different sales targets. Using this slide, you can keep your team members up to date on upcoming changes. Close more deals by clearly understanding the change management process.

Roadmap Free PowerPoint Template-4

Download this Professionally Designed PowerPoint Template

Visualize the sales strategies with this sales roadmap PowerPoint template. This sales roadmap ensures that the team members are aligned to a wider vision. Using this sales roadmap PowerPoint slide, you can also present the hurdles faced in the sales process. Display the sales target that are achieved by your organization using this PPT slide.

Features & Highlights Free PPT Template-5

Grab this predesigned Features and Highlights Free PowerPoint Template

List out all the features of the products and services you are offering in an impactful way taking the assistance of this readymade PowerPoint layout. Highlighting the features of your product using this slide will let you maximize your sales. This slide is professionally curated with high-grade icons that make your presentation more appealing.

Targets Free PowerPoint Template-6

Click Here to Download this Target Free PowerPoint Slide Design

Set your sales target using this targets free PowerPoint slide design. Setting up sales targets will help you and your team members stay focused on achieving the set goals. It will help people empower and develop their own skills for reaching the set targets. Set the goals for the sales personnel or the sales team that will be measured in revenue and units and on the basis of which rewards will be given. Provide a direction to your sales team by employing this readymade PPT layout.

Timeline Free PowerPoint Template-7

Grab this Readymade Timeline Free PowerPoint Slide Show

Plan and organize your sales projects using this timeline free PPT slide. Using this PPT template, you can illustrate the sales plan on the timeline with clear objectives and deadlines that will help you stay focused on strategic goals. This customizable slide can be used by sales leaders, marketers and account executives. Present your business plan to the sales team, management and other staff members with the help of this free timeline PPT template.

Brainstorming and Idea Generation Free PPT Template-8

Download this Brainstorming Technique PowerPoint Layout

Encourage new ideas for maximizing the sales using this brainstorming and idea generation free PowerPoint template. Create, develop and communicate ideas for making an effective sales plan. Showcase the various techniques and processes of brainstorming taking advantage of this readymade PowerPoint template.

Opportunities and Challenges Success Free PPT Template-9

Get this predeveloped Opportunities and Challenges Success PPT Layout

Showcase the ways one can overcome the challenges in the way of success. Present the challenges that salespersons in your company might encounter. The PPT slide can be used to present the ways one can exploit the opportunities and the ways to face the hurdles.

SWOT Analysis Free PowerPoint Template-10

Click here to Download this amazing SWOT Analysis PowerPoint Slide Show

Analyze the strengths, weaknesses, opportunities, and threats using this SWOT analysis free PowerPoint template. Create a powerful sales plan after analyzing the strengths and weaknesses of your competitors. Discover new opportunities and solutions to improve your sales activities strategically with this professionally designed SWOT analysis free PPT slide.

Customer Feedback Free PowerPoint Template-11

Download this Creative Customer Feedback PowerPoint Graphic

Get feedback from your customers on the products and services you offer. Let your customers know that they are valuable, and their feedback is important for you. Make them feel that their opinion matters. This is a completely editable slide that can be altered as per your convenience. Getting feedback from your customers is very crucial as it helps in running your business efficiently.

Comparison Free PPT Template-12

Download this Comparison Free PowerPoint Slide Show

Conduct a comparative analysis in the sales plan of two periods and evaluate the two plans. One can also compare their sales plan with the sales plan for the previous year. You can also compare your sales plan with your competitors taking the assistance of this readily available comparison PPT slide.

Geographical World Map Free PPT Template-13

Get this Geographical World Map PPT Slide Design

This professionally designed PPT slide can be used to showcase the sales, geographical segmentation and locations across the globe. Display the countries in which you are selling your product. Present the company headquarters and branches in different locations. Keep a tab on the company’s progress across the globe by incorporating this geographical world map free PPT slide.

Team Introduction Free PPT Template-14

Click here to Grab this Amazingly Designed Team Introduction Free PowerPoint Slide 

Introduce your sales team in front of the viewers by taking advantage of this amazing team introduction free PPT template. This is the best way to introduce your team members in front of the clients and stakeholders. Talk about the experience, qualification and job description of the team members using this slide.

Business Team with Solutions Free PowerPoint Template-15

Download this Business Team with Solutions PowerPoint Slide Show

Quickly fix your sales problem using this business team with a solution free PowerPoint template by finding out the accurate solutions. One can also illustrate teamwork, unity, group activity and strength using this readymade PPT slide. Devise an effective sales strategy and make a common sales methodology using this slide.

Opportunity and Challenges Roadmap Free PPT Template-16

Download this Opportunities and Roadmap Free PPT Slide

Present the sales roadmap and depict the challenges that the sales team faces while selling the product in the market. The challenges like long decision time frame, staying motivated, finding more qualified leads, too many competitors and weathering budget cuts can be presented with this free opportunities and challenges roadmap PowerPoint slide. Display how the sales department in the organization has been taking advantage of the opportunities through this creatively designed PowerPoint slide show.

Idea Generation Free PowerPoint Template-17

Download this Idea Generation PowerPoint Slide Design 

Generate ideas for a better sales plan and encourage your team members to contribute more in the decision-making process. The slide will help you figure out solutions to a number of problems. Expand your range of ideas by inviting ideas from the employees and other staff members for maximizing the sales of the organization.

Gantt Chart Free PowerPoint Template-18

Download this Gantt Chart PowerPoint Slide Show

This template can be used to make structured plans for achieving the sales target. A sales plan is essential for achieving the sales goal and a plan presented using this chart can be easily understood by the audience. This template can be used by sales leaders, marketers and account executives. Track the monthly progress of your organization using this amazing Gantt chart free PPT template.

Dos and Don’ts Free PowerPoint Template-19

Grab this Readily Available Dos and Don'ts PowerPoint Slide Show

This slide can be used to showcase two sides of any concept. Present the point that the sales personnel should keep in mind while selling the product. Also, the slide can be used to showcase the things that a salesperson should avoid while selling the product. This slide is perfect to elucidate the essential dos and don’ts for a salesperson.

Operations Free PowerPoint Template-20

Get this Operations Free PowerPoint Slide Design 

Showcase the interrelated parts of your organization using this predesigned PowerPoint template. Display how sales department is dependent on the other departments of the organization. Create an impactful presentation on operational planning and team management. The sales department is based on the purchase, finance and other departments for its proper functioning.

Global Challenges and Solutions Free PowerPoint Template-21

Grab this Creative Global Challenges Free PPT Slide 

The above-shown template can be used to showcase the global business challenges faced by your organization. Formulate plans and strategies to deal with the challenges and overcome them. This beautifully designed template is curated by a team of professional designers that gives you access to alter and modify all the elements of this slide.

Challenges Free PowerPoint Template-22

Click here to Download this Challenges Free PowerPoint Slide Design

Mention the challenges a person faces while selling the product or while making a sales plan. Jot down the points one must consider while creating an effective sales plan. Display the steps of creating a sales plan and the technique to overcome the sales objections. Devise an impactful sales presentation taking the assistance of this template.

Clock for Time Management Free PowerPoint Template-23

Download this Clock for Time Management PowerPoint Slide

Take care of the deadlines and meeting events with the help of this ready-to-use clock for time management free PowerPoint Slide. Manage your time efficiently and guide your workforce about the ways they can meet the deadlines timely. The PPT slide will help you list and prioritize your sales task.

Zigzag Roadmap Free PowerPoint Template-24

Get this Zigzag Roadmap Free PPT Slide

Give your employees a proper sales training. Train your employees efficiently and help them increase their training. The presenter can showcase the entire sales training process with the help of this zigzag learning roadmap timeline PowerPoint template. This zigzag roadmap free template can also be used to showcase the steps for creating a sales plan. Communicate the sales training program by incorporating this PPT template.

Process Free PowerPoint Template-25

Grab this Professionally Created Process Free PowerPoint Slide Show

This template will serve as a step-by-step guide for designing a winning sales process. Showcase the key activities that the representatives must follow to keep the deals moving forward. Present the important sales strategies that are sure to increase productivity using this slide.

Product Features PowerPoint Template-26

Click here to Download this Product Features Free PPT Template

Highlight the features of the products and services you are selling by employing this product features PowerPoint slide design. You can create a sales plan taking into consideration the product’s features and characteristics. This creatively designed PPT slide is totally customizable and can be modified as per your needs. Showcase the sales target and the sales policies of the current year using this template.

Dashboard Free PowerPoint Template-27

Grab this Content Ready Dashboard Free PowerPoint Slide Show

The template will help you measure the key metrics and determine the performance of the sales team. Keep a track of sales quotas and manage the overall performance with this professionally designed PPT layout. One can review the sales activities and can make a regular assessment of the work done by the sales team. This slide will enable you to make an effective sales strategy to help your business grow and expand.

Mission Vision Goals Free PPT Template-28

Get this Customizable Mission Vision Goal Free PPT Slide

Share the mission, vision, and goals of the organization with your audience in an engaging way. Meet your sales target by incorporating this completely editable PowerPoint slide show. This slide design will prove to be a resourceful template for you with all the facets like sales target, sales mission, sales vision, and goal. Discuss with your team members about the concept of sales and come up with an interesting strategy.

Project Management Free PowerPoint Template-29

Grab this Project Management Free PPT Template

Manage customers and your leads with this amazing project management free PPT slide. The slide will help you track the progress of the projects on the basis of which you can decide which project is to be given more importance. Encourage your sales team to ramp up the sales. Guide them on the ways to manage different projects taking advantage of this free project management PowerPoint slide.

Strategy Free PowerPoint Template-30

Download this Strategy Free PowerPoint Slide

This template can be employed to communicate a step-by-step plan to sell your products. Devise the best sales strategies that will help you increase your sales and present it in front of the sales team through this professionally designed PowerPoint slide show. Empower your team to deliver their best with this PPT slide.

Get started with these beautifully created free sales PowerPoint templates and devise strategies to ramp up your sales .

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Updated 2024: List Of Top Sales Presentation Templates You Need

Sales presentation templates are used to create presentations and to support the storytelling you want to convey to your prospects. These templates allow you to easily and quickly put together a presentation, without the hassle of having to worry about design and how to align that with your brand.

There are many online sales presentation templates available for free or for a small fee. Regardless of your choice, a crucial factor to consider is how easily it can be customized with the tools you already know. 

Why Use A Pre-made Sales Presentation Template?

In addition, sales presentation templates also help you improve your sales content. When you create and track tailored presentations for your buyers, you are able to see which content resonates with them the most and which doesn’t.

Aside from making your presentations visually appealing, pre-made templates also saves you a lot of time. 

Sales presentation templates allow you to quickly switch those out to other content that would resonate with your buyers more. 

How To Choose The Right Sales Presentation Templates

In choosing a sales presentation template, there are more factors to consider than just the design. It’s important to remember who this presentation is for- your buyers. And their needs and pain points come first.

Choosing the right template is essential to delivering an effective and engaging presentation. 

1. Understand your audience and goals

First, clearly identify your audience and establish your objectives. Consider the demographics, preferences, and interests of your audience when choosing a template.

Different presentation templates are designed for different purposes, so it's important to choose a template that aligns with your objectives. Setting your audience and objectives will guide you when you’re creating the structure of your sales presentation.

2. Set a clear structure for your sales presentation

Create a framework as to how you want to guide your audience through your presentation. Make sure that your presentation follows a structure that is easy to follow and piece together. You don’t want any irrelevant points that will only confuse your buyers.

Each element that goes in your presentation should have a place in the story you’re telling. A prime example is from HubSpot and they call this structure “ the best sales presentation structure of all ”: the SCR structure. SCR stands for Situation, Complication, and Resolution.

A simple storytelling structure takes your buyers on a journey that builds tension, which causes them to be more attentive and more eager for a solution. This structure also allows for your content to flow and conclude in a natural manner. 

3. Find the template design that fits your brand and needs

Lastly, pick a template design that closely matches your brand and meets your needs. Choose a template that has a clean and professional look, with a color scheme and typography that is easy on the eyes.

Thoughtful placements and the use of images and graphics can help enhance your message. You might also want to take into consideration how easily customizable it is, as these templates’ objective is to help you save time and effort. 

Where To Find Free Sales Presentation Templates

There are plenty of online resources where you can find sales presentation templates. Here are the top favorites and popular options when you can find templates for sales presentations:

Canva is a graphic design platform that offers a wide range of templates you can use in your organization, including sales presentation templates. All templates are offered for free, but some premium content and design elements can only be accessed with a paid subscription plan. You can easily customize these templates with your own content and branding, and even download them as PowerPoint or PDF files.

Envato Elements is a subscription-based platform that offers a range of digital assets. They have sales presentation templates that can be downloaded and customized in PowerPoint or Keynote.

3. Microsoft PowerPoint

PowerPoint is a widely used presentation software that comes with a range of built-in templates, including sales presentation templates. You can access them by opening a new presentation and selecting "Sales" under the "Available Templates and Themes" section.

4. Slidesgo

Slidesgo is a website that provides free, professionally-designed sales presentation templates for Google Slides and PowerPoint presentations. The templates are fully editable, allowing users to customize the designs to suit their needs. Slidesgo also offers premium templates and resources for a fee.

PowerPoint - Top 5 Free PowerPoint Sales Presentation Templates To Use

If you mainly use PowerPoint as your presentation software, we’ve gathered these easy-to-customize templates you can download and customize from PowerPoint.

1. Creativa - Startup Powerpoint Template (Evanto Elements)

A clean and modern template with 30 unique slides you can fully customize. Simply download and edit from PowerPoint.

2. Business Sales - Clever Sales Pitch PPT Template (Evanto Elements)

A bright and fresh template with more than 15 customizable slides for your next sales presentation.

3. Product Vision Pitch Deck Presentation - Free (Slidesgo)

4. blue pink creative business presentation pitch deck (canva).

A colorful template that includes 17 fully editable slides from Canva.

5. Modern Pitch Deck Presentation Template (Canva Pro)

If you’re looking for a minimalistic style, this template has 10 fully editable slides with a simple yet professional look.

Google Slides - Top 5 Free Google Slides Sales Presentation Template

Here you’ll find several options for sales presentation templates you can download and customize from Google slides. These templates are not only visually appealing but also easy to customize to your needs. 

1. Sales Kickoff Meeting - Free (Slidesgo)

Modern, simple style template with 26 slides to impress your audience. 

2. Blue and Gold Pitch Deck Presentation - Free (Slidesgo)

This template in blue and gold offers customizable slides to explain key pain points, values, and competition. You can edit diagrams, images, and graphics for to drive key points.

3. Easy & Professional Pitch Deck (Slidesgo)

A sleek presentation template with 34 different slides to choose from. All of the slides can be easily customized and edited.

4. Monthly Sales Review Meeting - Free (Slidesgo)

This template includes gradients, winding shapes, photos in black and white, and editable visual data representations to deliver important points. All of the slides are easy to modify and customize. 

5. Sales Target Achievement Consulting Toolkit (Slidesgo)

With more than 50 different slides to choose from, this template also contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups.

Canva - Top 5 Free Canva Sales Presentation Template

Canva offers some of the most visually appealing cost-free templates in the market and some premium content at a very affordable price. All of the templates are customizable from the platform and for real-time team collaboration.

1. Green Abstract Curve New Business Pitch Deck Presentation

If you want to create a clean, well-structured presentation, this template has simple diagrams and is easy to use.

2. Purple and Orange Creative Illustrated Sales Report Presentation

This template includes fun and colorful graphics that will surely capture your audience’s attention. It has the simple structure you need for a sales report.

3. Blue Yellow Modern Sales Strategy Presentation (Canva Pro)

This fully customizable presentation template is perfect for your next sales strategy meeting. This template has comprehensive slides you can leverage to deliver a clear and impactful presentation.

4. Dark Modern Corporate App Development Startup Pitch Deck Presentation (Canva Pro)

For a modern feel and sleek design, this template is perfect to pair with a product launch or development presentation. Designed to make the product stand out, this template also includes fully editable slides.

5. Minimalist Blue Simple Start-Up Pitch Deck Presentation (Canva Pro)

For a minimalist style and fresh feel, this template is best to deliver important points without distractions. All slides are fully customizable to help you capture key points.

Keynote - Top 5 Free Keynote Sales Presentation Templates

1. Sales Proposal Keynote Template (Evanto Elements)

In this sales offer presentation template, sellers can easily demonstrate how they can serve the needs of buyers by showing the key benefits of their products or services.

2. Business Sales Infographic Keynote Template (Evanto Elements)

This template is great for accompanying every stage of your business development with holistic brand touchpoints, from embarking on a new project, building recognition among competitors, and finishing it with an improved goal proposition.

3. Pitch Deck Keynote Template (Evanto Elements)

This presentation template, with 30 editable slides and adjustable images and graphics, can be used for pitch decks or business portfolios. 

4. Hope - Sales Strategy Presentation Keynote (Evanto Elements)

This item contains 30 unique slides with amazing colors as well as wide acceptability features. A solid template for sales strategy to make your presentation look professional.

5. Kamaya Sales Presentation Template - Keynote (Envato Elements)

This sales presentation template can also be used and is suitable for any purpose, especially for automotive, technology, and creative. 

Top 5 FREE Sales Presentation Templates

Customizability, design, and structure are factors to consider when looking for a template. Based on these factors, here are the top free sales presentations you can use for your next sales meeting.

1. Motion Graphics App Pitch Deck (Slidesgo)

For a unique and colorful presentation, this template has animated 3D shapes floating over the soft slides will make your pitch deck look very modern and exciting. 

2. Sales Target Business Plan (Slidesgo)

With this template, you'll have the flexibility to edit it on the fly and track progress along the way. Plus, everyone involved will get clarity on what they need to do to reach their objectives.

3. Professional Gradient Pitch Deck Business Presentation (Canva)

A bright and fresh-looking template is all you need to deliver a memorable presentation. This template has a great structure with all the slides you need for a simple yet powerful pitch deck. 

4. Blue Pitch Deck Business Presentation (Canva)

A blue-and-white template that will surely give your next presentation a professional look and feel. This multi-purpose template can be used for any presentation. 

5. Project Proposal Business Presentation Abstract Tech Style (Canva)

For a modern touch, this versatile template has everything you need for a proposal presentation. It also has icons, diagrams, and graphs for a visually appealing presentation.

Why Use a Sales Presentation App to Manage Sales Presentations

Using sales presentation templates in a sales presentation app can have a time-saving impact on your processes. With all of the relevant sales materials at their fingertips and the ability to create tailored presentations in one place, your sales team can be more efficient and effective.

Your salespeople are confident going into a meeting, and you gain peace of mind knowing that the app has everything they need.

A sales presentation app helps to keep your materials organized , consistent, and up-to-date. This way, you can easily deliver content to your teams and your salespeople can easily access content whenever they need it. Equipped with advanced search features, your salespeople can find materials easily to allow quick and easy presentation tailoring.

In addition, sales presentation platforms are designed to allow offline access on any device, to enable salespeople for a meeting whenever and wherever they are. Coupled with tracking and analytics to track how content is being engaged with and consumed, a sales presentation app is a powerful tool in a salesperson’s arsenal.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. 

With sales presentation templates, you can always be sure that every custom presentation that your sales representatives make will be aligned with your company's brand and messaging.

Using pre-made sales presentation templates can have a multitude of benefits for businesses of all sizes. Your salespeople can focus more on the content when the structure is already set for them. It can save time and effort by providing a pre-designed framework for creating professional-looking presentations . It also ensures brand and messaging are consistent across all presentations.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. This can help to keep your buyers engaged and interested in the presentation. Lastly, templates can also help you to easily track and analyze the effectiveness of your sales presentations. By using a consistent template, it’s easier to compare the success of different presentations and make data-driven decisions to improve your overall sales strategy.

Learn next: 

Related content

Sales 101: Go From Beginner to Pro With These Strategies

Published: August 28, 2024

Sales is, at its core, a fundamentally technical practice that's guided by finesse and creativity. So while your success in the field will ultimately be self-driven, there are some universally applicable elements that should inform how you conduct your efforts.

So, as your new professor, I‘ve detailed some of the field’s need-to-know's and compiled some expert insight on the skills and techniques that you should fold into your sales repertoire.

Table of Contents

Sales Training 101

Sales techniques for beginners.

Before we dig in, I'm going to assign you a little required reading to acquaint you with some sales concepts you should know, going into your new role.

• The Ultimate Guide to Creating a Sales Process : The series of repeatable steps your sales org will set to structure how you move an early-stage prospect to a closed-won deal.
• 12 Best Sales Methodologies & Customer-Centric Selling Systems : The underlying set of principles that informs how you carry out your sales process.
• B2C Sales: A Comparison With B2B and How to Do Them Right : The distinction between selling to businesses and selling to consumers — along with how to conduct your efforts accordingly.
• 11 Skills Every Sales Development Rep Needs to Master : A look at the role you're (presumably) in at the beginning of your career and how to do it effectively.
• Sales Prospecting: 43 Skills, Tips, Techniques, Templates, & Tools to Succeed : The process of sourcing and researching the prospects you'll be reaching out to.
• The Best Cold Call Script Ever [Template] : A big part of your job that's equal parts infuriating and necessary in sales.

Now that we have the resources that cover those concepts out of the way, I can give you my quasi-inspirational, “first day of school” spiel. Let's go.

Class, I can‘t stand here and say I have the recipe for thriving in sales. There’s no magical, one-size-fits-all reference point for people starting out in the field. As much as I would like to sit here and say, "Welcome to Sales 101: THE definitive guide for how to get off the ground in sales!" I really can't.

You‘re going to bring a unique perspective, series of professional and life experiences, and skill set to your career in sales that will dictate what’s going to come to you naturally and what you might struggle with.

Still, as I mentioned in the intro, there are some key trends, tactics, and tendencies you should have a pulse on — and when we were putting this article together, we felt that those should come from real sales leaders.

So, we tapped some experts in our network and asked them, “What are some things you wish you'd known before getting into sales?” Here's what they had to say.

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1. Value active listening.

Matt Bigach , Co-Founder of Leadmate , says, "Before venturing into sales, I wish I had understood the transforming impact of active listening. It is not enough to simply pitch a product; you must also grasp the client's needs, pain points, and objectives.

“This competence increases trust, identifies opportunities, and tailors solutions more effectively. Active listening elevates sales discussions from transactional to relational, increasing success and long-term partnerships. Prioritizing this ability early on would have hastened my progress toward being a more effective sales leader.”

“Don't be fooled by the flashy lifestyles some salespeople portray. Success in sales is built on hard work, not luck. It takes dedication, sacrifice, and a thick skin. There are no shortcuts. Everyone who's made it has put in the hours and dealt with their fair share of rejection.”

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8 Signs That It's Time to Walk Away From a Prospect, According to Sales Leaders

The Power of AI in Sales & 7 Ways You Can Use It in 2024

What is a Sales Funnel? (& What You Should Make Instead)

Outcome-Based Selling: An Overview + Practical Tips

The Ins & Outs of Cold Emailing That Delivers Results

What Is Cross-Selling? Intro, Steps, and Pro Tips [+Data]

Company Growth Strategy: 7 Key Steps for Business Growth & Expansion

9 Bad Sales Habits (& How to Break Them In 2024), According to Sales Leaders

9 Key Social Selling Tips, According to Experts

Outline your company's sales strategy in one simple, coherent plan.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

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• Duarte DataStory®
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Differentiating bswift’s brand messaging and corporate story​

Project background

bswift, a software benefits provider, had recently been sold by CVS Health and acquired by Francisco Partners. During their time under the CVS umbrella, their differentiated story wasn’t being told and they were missing out on substantial opportunities to grow and innovate. ​ ​ Now, as part of Francisco Partners, bswift was given more autonomy to drive its own destiny. bswift’s messaging and story didn’t reflect the special characteristics that set their sellers up for success. Now, bswift was facing a culture shift and needed to communicate their own unique value in the benefits admin platform space. They came to Duarte for help to ensure they were positioning themselves correctly and to equip the sales team with a powerful story and presentation.​

• Communication consulting
• Presentations

The big challenge

Setting bswift apart from new and legacy competitors​

The benefits administration tech-based market is served by a handful of providers that are all trying to differentiate against each other. The truth of the matter is that a tech platform is table stakes today. So, for a benefits admin platform provider, it all comes down to service.

To generate more interest among companies to move to a new platform, bswift came to Duarte for a new compelling vision, mission, and corporate messaging. They also came for a story executives and salespeople could use to differentiate bswift against competitors in a crowded market, and against service-oriented legacy providers that were trying to move into the tech space.

A sample of slides created

Finding their voice and their value from the ground up​

To start, bswift needed to uncover their differentiators amongst other companies whose solutions looked and performed quite similarly. By gathering bswift’s executive team in a message strategy engagement, Duarte was able to understand each exec’s point of view to find the central truths that would underpin their new story. ​

Once the framework was finalized, Duarte moved into storytelling mode to communicate the new messaging into a new sales presentation talk-track and visual story that would feel and sound different than others in their market.

Our approach

To solve bswift’s challenges, Duarte led their executive team through a Message Strategy engagement to craft a new corporate vision, mission, tagline, and messaging framework that would underpin a new bswift story.​

Once complete, we moved into the development of the bswift corporate presentation that would serve as a stand-alone presentation, and would be used as an intro to any sales presentation. ​

We also created a short-form Slidedoc™ that their salespeople could leave behind with their prospects so they could carry the bswift story up to other internal decision makers. ​

The corporate presentation and the Slidedoc™ were then socialized to the entire bswift salesforce at their annual Sales Kickoff meeting (SKO).

Our process

For the message strategy work, our Duarte Strategist conducted 1:1 interviews with the entire bswift executive team, including their CEO. Following interviews, Duarte gathered all the executives together for a one-day alignment session where insights were shared, and optional message directions were pitched so the team could choose the go-forward construct. ​

After a series of offline message framework review iterations, the messaging was finalized and we moved quickly into content development to draft the talk-track and our design team worked on visual story directions. Once the deck was completed, Duarte produced a shorter-form Slidedoc™ that extracted key messages and visual elements from the presentation to become a leave-behind. ​

Then, at bswift’s annual Sales Kickoff, the Duarte Content Strategist led a 2-hour session to pitch the new story, explain the significance of the new messages to help bswift differentiate against the competition, and then led practice exercises for the bswift outbound salespeople to get familiar with the new material. ​

The big a-ha moment during the Message Strategy engagement was that bswift wasn’t leveraging the notion of “to be” in any of their messaging — even though it plays a significant role in the company’s name. We came up with a new tagline for them: “The way benefits are meant to be.” ​

In addition, we structured the messaging framework around the verb ”to be” and framed it in the context of the customer: Be delighted / Be inspired / Be confident. This gave them the customer-centric messages needed to differentiate themselves around service — not technology. ​

And finally, the design team came up with an active, motion-based visual style to communicate how bswift gets their customers’ benefits where they need to be.​

The results

Memorable sales-ready messaging that stands out in a crowded market​

We knew we were on the right track when, at the end of the in-person alignment workshop, the bswift CEO said that this was a great use of the exec team’s time and that he was very excited about the direction of the messaging.

Message construct directions pitched​

The exec team’s discovery insights were so aligned, the Duarte Strategist came to the first group session with four different framework constructs.​

Consultants and customers interviewed​

bswift has such open and strong relationships with industry consultants and its customers that they volunteered to be part of the discovery process.​

Outbound salespeople trained​

The entire outbound sales force team gathered at SKO and were trained on the new bswift messaging, story, and leave-behind Slidedoc™.​

“We are very grateful for ​our partnership and thought it ​went really well.”​ Maria Keller​ Senior VP Marketing & Communications, bswift​

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