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The value of integrating design processes in action in technology driven product development

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Open Access Theses

Furniture design and product development principles considering end-of-life options and design for environment strategies.

Mesut Uysal , Purdue University

Date of Award

Summer 2014

Degree Type

Degree name.

Master of Science (MS)

Forestry and Natural Resources

First Advisor

Eva Haviarova

Committee Chair

Committee member 1.

Carl A. Eckelman

Committee Member 2

Committee member 3.

Henry Quesada-Pineda

During last decades, environmental issues come into prominence and some governmental or organizational regulations are legislated to reduce environmental impacts of products within their life cycle. At the same time, costumers consider not only price, quality, branding, uniqueness, availability but also environmental impact, safety, and overall sustainability of products they select. Therefore, producers are addressing environmental impact of products they are producing and also making changes to their production process. This project is addressing End-of-Life (EoL) Options of wooden furniture. ^ Although wood is eco-friendly and natural material, its technological process, use and disposal might have ecological problem and challenge. Therefore, it should be considered individually from conception to end of its life to increase ecological quality. The main environmental problem for wooden furniture industry comes up during manufacturing process and disposal of furniture. Applying Design for Environment (DfE) strategies and End of Life (EoL) options can reduce product environmental impact. ^ This study will focus on implementation of DfE and EoL Options in the final stage of the selected product life cycle. Wooden stools constructed by different joinery methods were studies to demonstrate this case. A few solutions are presented: substitution of materials, joinery (such as replacement of metal fasteners with fully wooden joinery), and structure reinforcement techniques. These and other techniques will be investigated for production of reusable and recyclable furniture. The overall goal is to increase the awareness of furniture designers, producers and suppliers of new environmental regulations and to offer some product improvement solutions.

Recommended Citation

Uysal, Mesut, "Furniture design and product development principles considering end-of-life options and design for environment strategies" (2014). Open Access Theses . 699. https://docs.lib.purdue.edu/open_access_theses/699

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Every Product Has a Thesis

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

By Alex Cox

Alex is a product manager at the intersection of design and commerce, helping clients convert leads into sales.

PREVIOUSLY AT

Every successful product has a reason for existence and a justification for why people love it—a so-called central thesis. If a thesis is not aligned with users’ needs, the product tends to do a lot of different things but ends up doing nothing well. When Amazon released the Fire Phone in 2014, its failure was partly due to the fact that “ consumers considered its smartphone effort utterly misguided .” Another example is Google+, which was launched as a Facebook clone with big dreams but no well-defined user purpose .

Product thesis is crucial for targeting the proper market successfully and showcasing a product’s uniqueness to users. In this article, I will analyze the foundations of four well-known products to highlight their core theses and the lessons learned from their introduction to the market.

What Is a Product Thesis?

A core thesis is similar to a product vision, it is a solution to a problem. Each new feature intends to support that solution and thus strengthen the thesis. Every item, be it hardware, software, or a physical item, has a thesis. The mug sitting next to you, the pencil, or the wallet in your pocket—they all represent a solution that solves a certain problem.

Some products seek to solve several problems. For example, a social media platform like Facebook offers different solutions, including the news feed (showing relevant information for users), messenger (easy chat), or marketplace (selling and buying things within communities). They all are solutions to certain user problems.

Spotting a Thesis

Spotting the core product statement is crucial to determining the initial market entry . By researching a market, you can grasp the customer’s problems and their solutions. When you find a problem without a solution or you can prove that your idea is advanced, it is the right time to crystalize your initial product’s thesis.

When I worked at the travel platform Expedia, I had to build a travel app for college students. First, I immersed myself in the research: I downloaded every app that my customers were using and tested it to determine its thesis. By doing this, I was able to predict the product’s roadmap, as its trajectory derives from the thesis. For example, an app designed to make rapid multi-platform flight comparisons would likely expand into additional comparison verticals, such as hotel or car rental comparisons; an app designed to negotiate hotel prices would likely scale to more cities with a focus on offering the best hotel price. As a new player in the market, you can predict the competitors’ strategy and outperform them.

Spotting a thesis requires immersing yourself in a product to grasp its features and discover the prevailing patterns. If you cannot detect them, most likely there is no central thesis. Typically, this implies a risk of failure, however, there are some well-known products that proved to be an exception to this rule.

The First Story: iPhone

When Apple introduced its first smartphone in 2007, it was the first entirely touch-based smartphone, later recognized as a prototype for current cell phones. It entered the market with the thesis that phones are the perfect use case for touchscreens . This revolutionary idea resulted in major hardware and software changes. Mini scroll wheels or physical keyboards were replaced by finger navigation. The iPhone was designed with more screen space, which was a game-changer for taking images and using apps. Although there were touchscreen phones prior to the iPhone, it was the first phone fully designed around it.

However, the device was not perfect. Switching from Blackberry’s physical keyboard to a touchscreen keyboard meant users lost the ability to type without looking at the keyboard and had to learn to type on smooth glass. In addition to this input shift, the original iPhone did not have the bells and whistles we take for granted in today’s smartphones. There were no games or the App Store, so the default apps were the only ones the user could have. However, they were designed to use a doubled screen to its capacity—the keyboard was allotted by showing either the letters and symbols or the number pad. By being dead set on perfecting touch and aligning the entire user experience around it, Apple’s product team convinced the world that touchscreens and the larger screens they afforded were the future of smartphones.

The Second Story: Alexa

Big enterprises with a long runway can take the risk of launching products without a clear thesis and crystalize or adjust the thesis afterward, based on data showing what feature set users value the most. It is an expensive and risky method but an effective way to understand users’ needs and preferences. If users find the initial product valuable, a company can reorient its feature set around the key incentive and turn it into a successful product.

A good example is the Alexa home assistant that Amazon launched in 2014, three years after Apple released Siri. Initially, Alexa’s thesis was that the best place for a voice assistant was the kitchen counter. At launch, it had eight microphones (which was a lot) to catch every single sound in the house and was chock-full of features that were considered to be helpful to a household.

As people slowly began to adopt and love Alexa in their homes, a few clear patterns came into view. Rather than using Alexa to buy things, people mostly used this device to play music, set timers, ask fact-based questions, and get weather forecasts. Unlike the Siri voice assistant on the phone, designed to do personal tasks like calling friends or setting calendar appointments, Alexa was created for family members to share. The focus on assisting everyone rather than a single person seems to have inspired some of Alexa’s unique features such as bedtime stories, jokes, and news briefings. Over time, the Alexa product team also invested in what their users seem to care about: great sound quality at an affordable price to help with simple tasks. This shifted the thesis from the kitchen-based assistant for purchasing products to an affordable speaker that helps the family , making this product one of the market leaders.

The Third Story: Apple Watch

When the first iteration of the Apple Watch was released in 2015, it had no discernible thesis. Smartwatches had existed for years before Apple introduced its product. The Pebble watch was showing notifications and Garmin was an activity tracker for running. The Apple Watch seemed to cover everything—it had apps, notifications, and heart rate, but did none of those things particularly well. In addition, it was tethered to the iPhone, so users needed to carry both their watch and phone with them, which was not ideal for running. After a couple more iterations, with the Apple Watch Series 3, the watch’s thesis became squarely about health . With each subsequent iteration, Apple added more features focused on health, from electrocardiography to heart irregularity detection. The company untethered the watch from the phone, increased health tracking accuracy, and brought the product to the forefront with new interface complexity.

Fourth story: Minut Smart Home Sensor

Although it is a natural temptation for product managers to build many features, the thesis concept suggests they should not be overworked—more does not mean better. A good but not so widely known example is Minut Smart Home Sensor . It analyzes sound at home to identify safety concerns such as break-ins, fire, carbon monoxide leaks, or even mold growth, and then sends notifications to the owner. If you rent your apartment with a “no party” rule, and someone throws a big party, the Sensor will send you a message about a possible party going on based on its sound analysis. It also measures temperature and humidity, and on top of that, tracks motion in the house, so you can know when your guests check out.

At a glance, the Sensor has many different features. However, its thesis is constructed around home security: analyzing sounds to detect threats to home safety . The additional sensors that identify temperature, humidity, and air pressure broaden the home safety concept to protecting the home from mold, sudden temperature peaks and drops, or air pollution.

People do not seek to interact with home security every day; they prefer to be alerted only if issues arise. Minut’s product team took this insight seriously, laying the product’s foundations on this user preference and not overworking with smart features. For example, inserting a voice assistant, alarm clock, or screen to display temperature and weather could confuse the thesis, because these are features we use every day. Also, the functions of an assistant, alarm clock, and security system would compete with each other and risk fulfilling many tasks ordinarily rather than one exceptionally well.

Make the Thesis Flexible

The thesis is not a rigid concept, it is a flexible product vision that needs constant adjustments. Some companies adjust their thesis with every major iteration. The first iPhone version was focused on the screen, later it shifted to better apps, and finally to the camera. When customers and the market validate a product’s thesis by making it a success, competing companies typically adopt it as well and start copying the product. The thesis was compelling, customers bought it, and now that feature set is table stakes. Each iteration of a successful product will now need a different reason to exist—a new thesis—in order to differentiate itself from the imitators.

Sometimes, products with a strong thesis fail. To avoid this, conduct comprehensive user research and make sure your team is ready to pivot into building a new product. While working for a travel platform, I found that almost a third of college-aged people ranked group bookings as one of their biggest travel frustrations. We also discovered that a high number of solo travelers had trouble finding the cheapest itinerary. Both were significant problems—one applied to a huge number of trips, the other to far fewer trips but had a much larger payout per trip. My team was divided. Half of them sought to solve group trips, while the other half wanted to recommend tailored trip itineraries. I encouraged my team to answer the question: “If every solution failed, how would we pivot?” The answer, which led us to focus on recommending itineraries, was that pivoting from a trip comparison platform to nearly any other travel product would be smoother than pivoting out of a group travel coordination product. Collaboration requires many features and tools that are not travel-related, such as polling the group, listing itinerary updates, and inviting group members to share itineraries.

The Big Picture

Composing a product thesis is an essential responsibility of every product manager. The thesis allows teams to get acquainted with a global picture of the market and position their product accordingly. Presenting the thesis to users is another challenge. While some products launch with a solid thesis that immediately matches customers’ needs, a host of companies do not crystallize the thesis until after launch. Both approaches can lead to success as long as you are prepared to tweak, or in case of failure, shift the product’s thesis to meet customers’ needs.

Further Reading on the Toptal Blog:

• Product Managers vs. Project Managers Part II: Situational Analysis
• Design Problem Statements: What They Are and How to Frame Them
• Product Managers vs. Project Managers: Understanding Core Similarities and Differences
• How to Lead Remote Product Teams: Key Traits for Success
• The Importance of Human-centered Design in Product Design

Understanding the basics

What is a product statement.

A product statement, also known as a vision statement or thesis, is the imaginary future that you wish to achieve with a product. It is an ambitious and inspiring statement that immerses you into using the product and suggests a great experience.

What is an example of a vision statement?

Good examples of a vision statement are the following: 1) A world where you can belong anywhere (Airbnb, home rental platform); 2) Make second-hand as a first choice worldwide (Vinted, second-hand clothing marketplace); 3) From traveling alone in the urban jungle to having a friend to guide you through (Trafi, mobility platform for cities).

Why is a product vision important?

A product vision aligns a team with the product’s goal and gives the north star to which team members can constantly refer. The vision also inspires the employees and suggests the best possible user experience.

What are the desirable qualities of a product vision?

The desirable qualities of a product vision should cover users’ and company’s perspectives. From the company’s perspective, it should set standards with its philosophy, guide, and inspire employees. From the users’ perspective, it should help people to sympathize with the brand and encourage them to use the product.

How do you write a product statement?

If you want to write a product statement, first define what is unique about your product that differentiates it from others. Second, imagine the future that you want to achieve with your product: What is the best-case scenario? Third, combine it with a product’s features in order to make a short, appealing, and inspirational statement.

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Product development, MSc

Master multi-disciplinary product development while taking user needs and the full life cycle of a product into consideration. Product development is a core industrial activity encompassing a great many diverse challenges — a multidisciplinary process of identifying and imagining the wishes of companies, end users, and wider society, and bringing those wishes to reality.

Studying this master’s programme, you will acquire the knowledge and practical skills necessary to master multi-disciplinary product development while taking all phases of the product life cycle into consideration. After graduation, you will be well-placed for a variety of career paths, including R&D for large corporations, business development, start-up entrepreneurship, consultancy, or research.

Product development master's programme​ at Chalmers

Evolution never stops and customer expectations of products continue to grow. At the same time, resource consumption for both development and production is expected to decrease to ensure profitable business and a sustainable society. Specifically, individual companies want to increase their competitive advantage by offering products that stand out from the competition. Moreover, modern development work is typically characterised by multi-disciplinary, international teamwork, as well as efforts to simultaneously consider several issues related to the product and its life cycle.

Product development is a core industrial activity that addresses all of these aspects – it is a multidisciplinary process of identifying and envisaging the needs of the user, company and society, and bringing those needs to life.

In this programme, you will acquire the knowledge and practical skills to master multi-disciplinary product development while taking all phases of the product life cycle into consideration. The course called “Product Development Project” is the most central part of the programme. Student teams plan and execute a product development project to solve an industrial problem in close collaboration with a partnered company.

You will also be given the opportunity to enrich your knowledge in business development, product innovation and manufacturing, which are the domains most related to product development. Thus, a master’s degree in product development provides a broad competence base, which is suitable for developing a career in R&D for large corporations, business development, start-up entrepreneurship, consulting and research. You will also have the opportunity to develop your interests by choosing courses offered in both technical and management areas.

The programme has helped me to go into the background and understand, iterate and reimagine what I thought the design process looked like

Topics covered

The subjects of innovation and concept development are fundamental areas in the Product development master’s programme. The courses included in the programme plan handle topics such as production management and design.

Programme structure

Profile tracks, sustainable development, requirements, general entry requirements, specific entry requirements, english language requirements, required documents.

How to apply - From application to admission

This is a step-by-step guide on how to apply for a Master's programme at Chalmers University of Technology.

• Educational area Mechanical and Industrial design engineering
• Degree Master of Science, MSc
• Language English
• Place of study Johanneberg
• Duration: 2 Years
• Rate of study: Full-time, 100%
• Instructional time: Daytime
• Tuition fees 160 000 SEK / academic year

Mid-October – Mid-January Chalmers bachelor’s students only: Beginning of April

Questions about the application

• [email protected]
• +46 31 772 25 90

Phone hours 10:00–11:00 (weekdays)

Specific programme questions

• Full Professor , Product Development, Industrial and Materials Science
• [email protected]
• +46 31 772 13 82
• To personal page

Important dates

• Application opens 16 October 2023
• Application closes 15 January 2024

57 Product Development Essay Topic Ideas & Examples

🏆 best product development topic ideas & essay examples, 👍 good essay topics on product development.

• Nike New Product Development: Strategy and Ideas Marketing strategy development This stage entails formulating a marketing strategy that will be used in the process of introducing the product to the market.
• Sleep and Wake Pillow Product Development & Marketing Most producers of pillows ignore the fact that people have different sleeping styles hence the need to design a variety of pillow types to suit the needs for all.
• New Food Product Development In most cases the food may be free of pathogens but if the environment of preparation is full of normal flora, the possibility of gross contamination of food may take place and this is the […]
• The Process of Product Development Thus, it is necessary to evaluate the physical qualities and functions of the developing product according to their attractiveness for the target audience and possibilities of the company to produce the product of such a […]
• Tourism Product Development Additionally, they can be accompanied by supplementary materials, in particular, brochures that can tell buyers more about the history of a specific tourist site.
• New Product Development: Smart Shopping Cart The ability of the Smart Shopping Cart to meet the customer’s shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
• Soren Chemicals: Product Development Jen Moritz was the Marketing Manager for The Water Treatment Group of Companies. She was responsible for the development of chemicals for treating drinking water and for maintaining pools.
• Product Development Model In order for a product to be successful in the market, several factors have to be considered to ensure that the new product is capable of overcoming the competition that is present in the market.
• Foldable Fabric Trolley: Product Design and Development This phase finalize the lase stage of our project, in which it demonstrates the final product design, manufacturing plan and decision analysis, refer to Figure 2.
• Ford Motors Company’s New Product Development Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.
• Autonomous Vehicles Product Development and Launch Software experts will be expected to identify the existing opportunities, challenges, and prospects that might dictate the future of the technology.
• New Product Development of Nokia The process of developing a new product begins when a firm identifies the need to generate a new product line to meet the needs of the customers.
• The Food Company New Product Development Group Furthermore, the significance of the project to the organization could be gauged from Gerry’s move to choose the most creative person within the company to head the new project.
• The Acme Toy Company’s New Product Development According to its structure, the toy can be in the form of some fantastic animal. Emphasis on uncovering the innovative capabilities of a product is vital when serving it to customers.
• Smart Glasses: The Product Development The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
• Rapid Product Development Technology In the 21st century this is not the case because today, one of the major goals of businesses is cost-efficiency and the need to reduce time-to-market.
• IDEO Product Development Strategies and Procedures David Kelly took over the leadership of IDEO since he was the owner of the largest company among the three. The increased demand for the firm’s services also led to the establishment of design centers […]
• New Product Development and Its Evaluation This means that a group of market researchers is developing a strategy to launch a new business product to satisfy customers’ demands and to keep its position in the market.
• Product Development: Nespresso Growth Strategies The major responsibility of Nespresso marketing is to deliver and maintain the highest possible standard of living, to see that products and services offered for sale are those desired by consumers, and to distribute them […]
• Saturn Corporation’s Product Development in 2005-06 The purpose of the research is to investigate the product development strategies of Saturn corporation during 2005-2006 and evaluate their impact on the company’s performance.
• Social Value of New Product Development Activities The marketing mix models are concerned with either: The individual effect of a marketing decision variable and The levels of the marketing mix variables as their optimal effect on the target variable or profitability New […]
• GE: Product and Process Development Headquartered in Boston, MA, GE is a giant digital industrial conglomerate dealing in a wide a range of products and services spanning from aircraft engines and parts, medical imaging, financing and power generation to industrial […]
• Product Development, Branding, and Pricing Strategies Definitions The assigned topic deals with the importance of interconnectivity between the development of a product, it’s branding, and price, as well as possible tactics regarding its financial value.
• Social Networking Services and Product Development As regards our particular case, where we wish to harness the power of social networking for the benefit of the university community, a number of considerations must be taken into account.
• Car Seat: New Product Development Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant […]
• Product Development Strategies and Their Advantages The issue is that it may not be an easy task to justify such expenses most of the time, and many enterprises prefer approaches that are more traditional.
• New Product Development in the Highly-Competitive Bread Market Comprehensive information about market style and dynamics by determines attractive for Hovis, feasible, and profitability in line with the aims and strategic objectives.
• Microsoft’s Challenges in Office Product Development For Office 2000, the major challenge Microsoft had to bypass was the internet [1]. The milestone concept was a good idea for Microsoft to manage the design and development of office 2000 [1].
• Squeeze Ball Product Development and Marketing Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
• Unilever’s Product Development: Collaborative Innovation There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
• Pharmaceutical Product Development Inc.’s McGinty-Moss Assessment It is significant for PPD, Inc to understand its culture since organizational culture is the internal constitute of the institution. It is significant to know both the weaknesses and strengths of the organization to understand […]
• Tata Nano Company’ New Product Development In order to enhance the purchasing process, the organization will need to consider the promotion campaign, which will ensure the target Indian population in the safety of the car and the reasonability of the purchase.
• Drink-At-Home Inc.’s New Product Development Plan In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers’ conception and the possibility that the other companies develop a similar product faster.
• Globalization in the New Product Development Context However, the impact of the corporate entrepreneurship on the development a new products or services is still not quite obvious, and the effects of the new approach are yet to be seen.
• The Concept of Product Development The main objective will be examination of the effect of new product development processes to the Organization’s performance and general attitude towards the use of ‘Natures’ energy drink within the market environment.
• The Approaches and Methodologies of New Product Development The primary sources of data will include members of the product team, the marketing and sales managers, the manufacturing and production managers and the other employees who were involved in the new product development process.
• General Motors Product Development The success of General Motors is credited to its effective leadership. The leadership has helped General Motors to abolish bureaucracy and encourage innovation.
• New Product Development: Stew Leonard’s In order to improve the ability of the new product to provide customers with the needed energy within a short duration after consumption, it is imperative for the firm to ensure that the snack product […]
• New Product Development (NDP) The paper also conducts interviews on customers and company employees about the reception of Google China’s new products with the aim of developing an understanding on the effectiveness of NPD practices of the company.
• New Product Development Process at the Harmonium Media According to the trends observable in established organizations, new product development is usually the initial phase as far as generation as well as the commercialization of new products within an aggregate strategic process with regard […]
• Challenges in the New Product Development One of the ways through which the product development manager can achieve this is by ensuring participation of the various functional teams in the formulation of policies, procedures and the practices to be adopted in […]
• SmartBizSystems: New Product Development Concept In order to develop a recommendation that would help SmartBizSystems to be able to market their products, one must be able to understand the skills that are employed by the company in a bid to […]
• Textile Product Development and Engineering One of the major uses of cotton material is the production of clothing materials and one of the significant features of a good clothing material is lightness that in most cases is determined by the […]
• The New Product Development Process Customer involvement in the product or service development process is the interaction or collaboration between the users of the product or service and the employees of a company during the period of product development to […]
• The Product and Service Development Process This makes it relatively easy to get increased input and active involvement of consumers in the product and service development process.
• The Article Overview – Another Look at How Toyota Integrates Product Development The authors reveal the most effective strategies that can be used to improve the process of product development. One of the major findings of the article is that many of strategies used at Toyota can […]
• New Product Development Process The first stage of a product development process is the idea generation stage where new ideas regarding new products are generated by the research and development department. The market demand is very important for a […]
• Consumer Research in the Early Stages of New Product Development The researchers suggest that the lack of attention to this step can be due to the lack of the knowledge of effective methodology.
• Portfolio Management for New Product Development The major goals of the present study are as follows: to define the role of portfolio management, to point out the most popular techniques and define which of these dominate, to describe the portfolio methods […]
• Product Development Management For any manufacturing industry to make any meaningful success in the competitive market, proper management of the new product development process, is a must to ensure the correct products are rolled to the market at […]
• Collabo: Product Development This is meant to cover the cost of the features and the profit margins so that the firm can be efficient in its operations.
• Generation of Unique Idea as a Success of the New Product Development Process The success of the new product development process hinges upon the uniqueness of the ideas generated. This method focuses on the inadequacies of the organization’s product to come up with ideas for developing improved products.
• The Process of the New Product Development Market testing and beta testing In this stage, the company will have to test the product in the market and make the necessary adjustments in relation to customer needs and expectations.
• Urban Outfitters: A “Niche” Product Development In the case of Urban Outfitters, they had come up with unique business but getting Patents and trademarks was an issue.”Niche” product is a unique product or service offered in the market as a sub-segment […]
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