research general objectives examples

21 Research Objectives Examples (Copy and Paste)

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Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.

These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study. 

Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).

Research Objectives vs Research Aims

Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.

The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.

Example of an Overarching Research Aim:

“The aim of this study is to explore the impact of climate change on crop productivity.” 

Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.

Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).

Examples of Specific Research Objectives:

1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”

The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.

How to Write Research Objectives

I usually recommend to my students that they use the SMART framework to create their research objectives.

SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).

Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.

Here is each step:

• Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
• Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
• Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
• Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
• Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.

You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.

Research Objectives Examples

1. Field: Psychology

Aim: To explore the impact of sleep deprivation on cognitive performance in college students.

• Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
• Objective 2: To investigate the relationship between class grades and reported sleep duration.
• Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.

2. Field: Environmental Science

Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.

• Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
• Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
• Objective 3: To examine patterns of use for different types of urban green spaces. 

3. Field: Technology

Aim: To investigate the influence of using social media on productivity in the workplace.

• Objective 1: To measure the amount of time spent on social media during work hours.
• Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
• Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.

4. Field: Education

Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.

• Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
• Objective 2: To assess student engagement levels in both learning environments.
• Objective 3: To collate student perceptions and preferences regarding both learning methods.

5. Field: Health

Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.

• Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
• Objective 2: To compare these health metrics with a similar group who follow their regular diet.
• Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.

6. Field: Environmental Science

Aim: To analyze the impact of urban farming on community sustainability.

• Objective 1: To document the types and quantity of food produced through urban farming initiatives.
• Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
• Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.

7. Field: Sociology

Aim: To investigate the influence of home offices on work-life balance during remote work.

• Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
• Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
• Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.

8. Field: Economics

Aim: To evaluate the effects of minimum wage increases on small businesses.

• Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
• Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
• Objective 3: To examine employment trends in small businesses in response to wage increase legislation.

9. Field: Education

Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.

• Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
• Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
• Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.

10. Field: Technology

Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.

• Objective 1: To document the types and popularity of VR experiences available in the tourism market.
• Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
• Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.

11. Field: Biochemistry

Aim: To examine the role of antioxidants in preventing cellular damage.

• Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
• Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
• Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.

12. Field: Linguistics

Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.

• Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
• Objective 2: To document the number and intensity of language exposures for each group in the study.
• Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.

13. Field: Art History

Aim: To explore the impact of the Renaissance period on modern-day art trends.

• Objective 1: To identify key characteristics and styles of Renaissance art.
• Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
• Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.

14. Field: Cybersecurity

Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.

• Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
• Objective 2: To survey users about their experiences and challenges with 2FA implementation.
• Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).

15. Field: Cultural Studies

Aim: To analyze the role of music in cultural identity formation among ethnic minorities.

• Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
• Objective 2: To survey community members on the role of music in their personal and communal identity.
• Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.

16. Field: Astronomy

Aim: To explore the impact of solar activity on satellite communication.

• Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
• Objective 2: To ascertain how variations in solar activity may influence satellite communication.
• Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.

17. Field: Literature

Aim: To examine narrative techniques in contemporary graphic novels.

• Objective 1: To identify a range of narrative techniques employed in this genre.
• Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
• Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.

18. Field: Renewable Energy

Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.

• Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones. 
• Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
• Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.

19. Field: Sports Science

Aim: To evaluate the role of pre-game rituals in athlete performance.

• Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
• Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
• Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.

20. Field: Ecology

Aim: To investigate the effects of urban noise pollution on bird populations.

• Objective 1: To record and quantify urban noise levels in various bird habitats.
• Objective 2: To measure bird population densities in relation to noise levels.
• Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.

21. Field: Food Science

Aim: To examine the influence of cooking methods on the nutritional value of vegetables.

• Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
• Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
• Objective 3: To propose cooking strategies that optimize nutrient retention.

The Importance of Research Objectives

The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).

When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019). 

Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019). 

Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.

Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.

Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.

Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 15 Green Flags in a Relationship
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• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 15 Red Flags Early in a Relationship

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Educational resources and simple solutions for your research journey

What Are Research Objectives and How to Write Them (with Examples)

Table of Contents

Introduction

Research is at the center of everything researchers do, and setting clear, well-defined research objectives plays a pivotal role in guiding scholars toward their desired outcomes. Research papers are essential instruments for researchers to effectively communicate their work. Among the many sections that constitute a research paper, the introduction plays a key role in providing a background and setting the context. 1 Research objectives, which define the aims of the study, are usually stated in the introduction. Every study has a research question that the authors are trying to answer, and the objective is an active statement about how the study will answer this research question. These objectives help guide the development and design of the study and steer the research in the appropriate direction; if this is not clearly defined, a project can fail!

Research studies have a research question, research hypothesis, and one or more research objectives. A research question is what a study aims to answer, and a research hypothesis is a predictive statement about the relationship between two or more variables, which the study sets out to prove or disprove. Objectives are specific, measurable goals that the study aims to achieve. The difference between these three is illustrated by the following example:

• Research question : How does low-intensity pulsed ultrasound (LIPUS) compare with a placebo device in managing the symptoms of skeletally mature patients with patellar tendinopathy?
• Research hypothesis : Pain levels are reduced in patients who receive daily active-LIPUS (treatment) for 12 weeks compared with individuals who receive inactive-LIPUS (placebo).
• Research objective : To investigate the clinical efficacy of LIPUS in the management of patellar tendinopathy symptoms.

This article discusses the importance of clear, well-thought out objectives and suggests methods to write them clearly.

What is the introduction in research papers?

Research objectives are usually included in the introduction section. This section is the first that the readers will read so it is essential that it conveys the subject matter appropriately and is well written to create a good first impression. A good introduction sets the tone of the paper and clearly outlines the contents so that the readers get a quick snapshot of what to expect.

A good introduction should aim to: 2,3

• Indicate the main subject area, its importance, and cite previous literature on the subject
• Define the gap(s) in existing research, ask a research question, and state the objectives
• Announce the present research and outline its novelty and significance
• Avoid repeating the Abstract, providing unnecessary information, and claiming novelty without accurate supporting information.

Why are research objectives important?

Objectives can help you stay focused and steer your research in the required direction. They help define and limit the scope of your research, which is important to efficiently manage your resources and time. The objectives help to create and maintain the overall structure, and specify two main things—the variables and the methods of quantifying the variables.

A good research objective:

• defines the scope of the study
• gives direction to the research
• helps maintain focus and avoid diversions from the topic
• minimizes wastage of resources like time, money, and energy

Types of research objectives

Research objectives can be broadly classified into general and specific objectives . 4 General objectives state what the research expects to achieve overall while specific objectives break this down into smaller, logically connected parts, each of which addresses various parts of the research problem. General objectives are the main goals of the study and are usually fewer in number while specific objectives are more in number because they address several aspects of the research problem.

Example (general objective): To investigate the factors influencing the financial performance of firms listed in the New York Stock Exchange market.

Example (specific objective): To assess the influence of firm size on the financial performance of firms listed in the New York Stock Exchange market.

In addition to this broad classification, research objectives can be grouped into several categories depending on the research problem, as given in Table 1.

Table 1: Types of research objectives

Characteristics of research objectives

Research objectives must start with the word “To” because this helps readers identify the objective in the absence of headings and appropriate sectioning in research papers. 5,6

• A good objective is SMART (mostly applicable to specific objectives):
• Specific—clear about the what, why, when, and how
• Measurable—identifies the main variables of the study and quantifies the targets
• Achievable—attainable using the available time and resources
• Realistic—accurately addresses the scope of the problem
• Time-bound—identifies the time in which each step will be completed
• Research objectives clarify the purpose of research.
• They help understand the relationship and dissimilarities between variables.
• They provide a direction that helps the research to reach a definite conclusion.

How to write research objectives?

Research objectives can be written using the following steps: 7

• State your main research question clearly and concisely.
• Describe the ultimate goal of your study, which is similar to the research question but states the intended outcomes more definitively.
• Divide this main goal into subcategories to develop your objectives.
• Limit the number of objectives (1-2 general; 3-4 specific)
• Assess each objective using the SMART
• Start each objective with an action verb like assess, compare, determine, evaluate, etc., which makes the research appear more actionable.
• Use specific language without making the sentence data heavy.
• The most common section to add the objectives is the introduction and after the problem statement.
• Add the objectives to the abstract (if there is one).
• State the general objective first, followed by the specific objectives.

Formulating research objectives

Formulating research objectives has the following five steps, which could help researchers develop a clear objective: 8

• Identify the research problem.
• Review past studies on subjects similar to your problem statement, that is, studies that use similar methods, variables, etc.
• Identify the research gaps the current study should cover based on your literature review. These gaps could be theoretical, methodological, or conceptual.
• Define the research question(s) based on the gaps identified.
• Revise/relate the research problem based on the defined research question and the gaps identified. This is to confirm that there is an actual need for a study on the subject based on the gaps in literature.
• Identify and write the general and specific objectives.
• Incorporate the objectives into the study.

Advantages of research objectives

Adding clear research objectives has the following advantages: 4,8

• Maintains the focus and direction of the research
• Optimizes allocation of resources with minimal wastage
• Acts as a foundation for defining appropriate research questions and hypotheses
• Provides measurable outcomes that can help evaluate the success of the research
• Determines the feasibility of the research by helping to assess the availability of required resources
• Ensures relevance of the study to the subject and its contribution to existing literature

Disadvantages of research objectives

Research objectives also have few disadvantages, as listed below: 8

• Absence of clearly defined objectives can lead to ambiguity in the research process
• Unintentional bias could affect the validity and accuracy of the research findings

Key takeaways

• Research objectives are concise statements that describe what the research is aiming to achieve.
• They define the scope and direction of the research and maintain focus.
• The objectives should be SMART—specific, measurable, achievable, realistic, and time-bound.
• Clear research objectives help avoid collection of data or resources not required for the study.
• Well-formulated specific objectives help develop the overall research methodology, including data collection, analysis, interpretation, and utilization.
• Research objectives should cover all aspects of the problem statement in a coherent way.
• They should be clearly stated using action verbs.

Frequently asked questions on research objectives

Q: what’s the difference between research objectives and aims 9.

A: Research aims are statements that reflect the broad goal(s) of the study and outline the general direction of the research. They are not specific but clearly define the focus of the study.

Example: This research aims to explore employee experiences of digital transformation in retail HR.

Research objectives focus on the action to be taken to achieve the aims. They make the aims more practical and should be specific and actionable.

Example: To observe the retail HR employees throughout the digital transformation.

Q: What are the examples of research objectives, both general and specific?

A: Here are a few examples of research objectives:

• To identify the antiviral chemical constituents in Mumbukura gitoniensis (general)
• To carry out solvent extraction of dried flowers of Mumbukura gitoniensis and isolate the constituents. (specific)
• To determine the antiviral activity of each of the isolated compounds. (specific)
• To examine the extent, range, and method of coral reef rehabilitation projects in five shallow reef areas adjacent to popular tourist destinations in the Philippines.
• To investigate species richness of mammal communities in five protected areas over the past 20 years.
• To evaluate the potential application of AI techniques for estimating best-corrected visual acuity from fundus photographs with and without ancillary information.
• To investigate whether sport influences psychological parameters in the personality of asthmatic children.

Q: How do I develop research objectives?

A: Developing research objectives begins with defining the problem statement clearly, as illustrated by Figure 1. Objectives specify how the research question will be answered and they determine what is to be measured to test the hypothesis.

Q: Are research objectives measurable?

A: The word “measurable” implies that something is quantifiable. In terms of research objectives, this means that the source and method of collecting data are identified and that all these aspects are feasible for the research. Some metrics can be created to measure your progress toward achieving your objectives.

Q: Can research objectives change during the study?

A: Revising research objectives during the study is acceptable in situations when the selected methodology is not progressing toward achieving the objective, or if there are challenges pertaining to resources, etc. One thing to keep in mind is the time and resources you would have to complete your research after revising the objectives. Thus, as long as your problem statement and hypotheses are unchanged, minor revisions to the research objectives are acceptable.

Q: What is the difference between research questions and research objectives? 10

Q: Are research objectives the same as hypotheses?

A: No, hypotheses are predictive theories that are expressed in general terms. Research objectives, which are more specific, are developed from hypotheses and aim to test them. A hypothesis can be tested using several methods and each method will have different objectives because the methodology to be used could be different. A hypothesis is developed based on observation and reasoning; it is a calculated prediction about why a particular phenomenon is occurring. To test this prediction, different research objectives are formulated. Here’s a simple example of both a research hypothesis and research objective.

Research hypothesis : Employees who arrive at work earlier are more productive.

Research objective : To assess whether employees who arrive at work earlier are more productive.

To summarize, research objectives are an important part of research studies and should be written clearly to effectively communicate your research. We hope this article has given you a brief insight into the importance of using clearly defined research objectives and how to formulate them.

• Farrugia P, Petrisor BA, Farrokhyar F, Bhandari M. Practical tips for surgical research: Research questions, hypotheses and objectives. Can J Surg. 2010 Aug;53(4):278-81.
• Abbadia J. How to write an introduction for a research paper. Mind the Graph website. Accessed June 14, 2023. https://mindthegraph.com/blog/how-to-write-an-introduction-for-a-research-paper/
• Writing a scientific paper: Introduction. UCI libraries website. Accessed June 15, 2023. https://guides.lib.uci.edu/c.php?g=334338&p=2249903
• Research objectives—Types, examples and writing guide. Researchmethod.net website. Accessed June 17, 2023. https://researchmethod.net/research-objectives/#:~:text=They%20provide%20a%20clear%20direction,track%20and%20achieve%20their%20goals .
• Bartle P. SMART Characteristics of good objectives. Community empowerment collective website. Accessed June 16, 2023. https://cec.vcn.bc.ca/cmp/modules/pd-smar.htm
• Research objectives. Studyprobe website. Accessed June 18, 2023. https://www.studyprobe.in/2022/08/research-objectives.html
• Corredor F. How to write objectives in a research paper. wikiHow website. Accessed June 18, 2023. https://www.wikihow.com/Write-Objectives-in-a-Research-Proposal
• Research objectives: Definition, types, characteristics, advantages. AccountingNest website. Accessed June 15, 2023. https://www.accountingnest.com/articles/research/research-objectives
• Phair D., Shaeffer A. Research aims, objectives & questions. GradCoach website. Accessed June 20, 2023. https://gradcoach.com/research-aims-objectives-questions/
• Understanding the difference between research questions and objectives. Accessed June 21, 2023. https://board.researchersjob.com/blog/research-questions-and-objectives

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Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

40 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

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Home » Research Objectives – Types, Examples and Writing Guide

Research Objectives – Types, Examples and Writing Guide

Table of Contents

Research Objectives

Research objectives refer to the specific goals or aims of a research study. They provide a clear and concise description of what the researcher hopes to achieve by conducting the research . The objectives are typically based on the research questions and hypotheses formulated at the beginning of the study and are used to guide the research process.

Types of Research Objectives

Here are the different types of research objectives in research:

• Exploratory Objectives: These objectives are used to explore a topic, issue, or phenomenon that has not been studied in-depth before. The aim of exploratory research is to gain a better understanding of the subject matter and generate new ideas and hypotheses .
• Descriptive Objectives: These objectives aim to describe the characteristics, features, or attributes of a particular population, group, or phenomenon. Descriptive research answers the “what” questions and provides a snapshot of the subject matter.
• Explanatory Objectives : These objectives aim to explain the relationships between variables or factors. Explanatory research seeks to identify the cause-and-effect relationships between different phenomena.
• Predictive Objectives: These objectives aim to predict future events or outcomes based on existing data or trends. Predictive research uses statistical models to forecast future trends or outcomes.
• Evaluative Objectives : These objectives aim to evaluate the effectiveness or impact of a program, intervention, or policy. Evaluative research seeks to assess the outcomes or results of a particular intervention or program.
• Prescriptive Objectives: These objectives aim to provide recommendations or solutions to a particular problem or issue. Prescriptive research identifies the best course of action based on the results of the study.
• Diagnostic Objectives : These objectives aim to identify the causes or factors contributing to a particular problem or issue. Diagnostic research seeks to uncover the underlying reasons for a particular phenomenon.
• Comparative Objectives: These objectives aim to compare two or more groups, populations, or phenomena to identify similarities and differences. Comparative research is used to determine which group or approach is more effective or has better outcomes.
• Historical Objectives: These objectives aim to examine past events, trends, or phenomena to gain a better understanding of their significance and impact. Historical research uses archival data, documents, and records to study past events.
• Ethnographic Objectives : These objectives aim to understand the culture, beliefs, and practices of a particular group or community. Ethnographic research involves immersive fieldwork and observation to gain an insider’s perspective of the group being studied.
• Action-oriented Objectives: These objectives aim to bring about social or organizational change. Action-oriented research seeks to identify practical solutions to social problems and to promote positive change in society.
• Conceptual Objectives: These objectives aim to develop new theories, models, or frameworks to explain a particular phenomenon or set of phenomena. Conceptual research seeks to provide a deeper understanding of the subject matter by developing new theoretical perspectives.
• Methodological Objectives: These objectives aim to develop and improve research methods and techniques. Methodological research seeks to advance the field of research by improving the validity, reliability, and accuracy of research methods and tools.
• Theoretical Objectives : These objectives aim to test and refine existing theories or to develop new theoretical perspectives. Theoretical research seeks to advance the field of knowledge by testing and refining existing theories or by developing new theoretical frameworks.
• Measurement Objectives : These objectives aim to develop and validate measurement instruments, such as surveys, questionnaires, and tests. Measurement research seeks to improve the quality and reliability of data collection and analysis by developing and testing new measurement tools.
• Design Objectives : These objectives aim to develop and refine research designs, such as experimental, quasi-experimental, and observational designs. Design research seeks to improve the quality and validity of research by developing and testing new research designs.
• Sampling Objectives: These objectives aim to develop and refine sampling techniques, such as probability and non-probability sampling methods. Sampling research seeks to improve the representativeness and generalizability of research findings by developing and testing new sampling techniques.

How to Write Research Objectives

Writing clear and concise research objectives is an important part of any research project, as it helps to guide the study and ensure that it is focused and relevant. Here are some steps to follow when writing research objectives:

• Identify the research problem : Before you can write research objectives, you need to identify the research problem you are trying to address. This should be a clear and specific problem that can be addressed through research.
• Define the research questions : Based on the research problem, define the research questions you want to answer. These questions should be specific and should guide the research process.
• Identify the variables : Identify the key variables that you will be studying in your research. These are the factors that you will be measuring, manipulating, or analyzing to answer your research questions.
• Write specific objectives: Write specific, measurable objectives that will help you answer your research questions. These objectives should be clear and concise and should indicate what you hope to achieve through your research.
• Use the SMART criteria: To ensure that your research objectives are well-defined and achievable, use the SMART criteria. This means that your objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound.
• Revise and refine: Once you have written your research objectives, revise and refine them to ensure that they are clear, concise, and achievable. Make sure that they align with your research questions and variables, and that they will help you answer your research problem.

Example of Research Objectives

Examples of research objectives Could be:

Research Objectives for the topic of “The Impact of Artificial Intelligence on Employment”:

• To investigate the effects of the adoption of AI on employment trends across various industries and occupations.
• To explore the potential for AI to create new job opportunities and transform existing roles in the workforce.
• To examine the social and economic implications of the widespread use of AI for employment, including issues such as income inequality and access to education and training.
• To identify the skills and competencies that will be required for individuals to thrive in an AI-driven workplace, and to explore the role of education and training in developing these skills.
• To evaluate the ethical and legal considerations surrounding the use of AI for employment, including issues such as bias, privacy, and the responsibility of employers and policymakers to protect workers’ rights.

When to Write Research Objectives

• At the beginning of a research project : Research objectives should be identified and written down before starting a research project. This helps to ensure that the project is focused and that data collection and analysis efforts are aligned with the intended purpose of the research.
• When refining research questions: Writing research objectives can help to clarify and refine research questions. Objectives provide a more concrete and specific framework for addressing research questions, which can improve the overall quality and direction of a research project.
• After conducting a literature review : Conducting a literature review can help to identify gaps in knowledge and areas that require further research. Writing research objectives can help to define and focus the research effort in these areas.
• When developing a research proposal: Research objectives are an important component of a research proposal. They help to articulate the purpose and scope of the research, and provide a clear and concise summary of the expected outcomes and contributions of the research.
• When seeking funding for research: Funding agencies often require a detailed description of research objectives as part of a funding proposal. Writing clear and specific research objectives can help to demonstrate the significance and potential impact of a research project, and increase the chances of securing funding.
• When designing a research study : Research objectives guide the design and implementation of a research study. They help to identify the appropriate research methods, sampling strategies, data collection and analysis techniques, and other relevant aspects of the study design.
• When communicating research findings: Research objectives provide a clear and concise summary of the main research questions and outcomes. They are often included in research reports and publications, and can help to ensure that the research findings are communicated effectively and accurately to a wide range of audiences.
• When evaluating research outcomes : Research objectives provide a basis for evaluating the success of a research project. They help to measure the degree to which research questions have been answered and the extent to which research outcomes have been achieved.
• When conducting research in a team : Writing research objectives can facilitate communication and collaboration within a research team. Objectives provide a shared understanding of the research purpose and goals, and can help to ensure that team members are working towards a common objective.

Purpose of Research Objectives

Some of the main purposes of research objectives include:

• To clarify the research question or problem : Research objectives help to define the specific aspects of the research question or problem that the study aims to address. This makes it easier to design a study that is focused and relevant.
• To guide the research design: Research objectives help to determine the research design, including the research methods, data collection techniques, and sampling strategy. This ensures that the study is structured and efficient.
• To measure progress : Research objectives provide a way to measure progress throughout the research process. They help the researcher to evaluate whether they are on track and meeting their goals.
• To communicate the research goals : Research objectives provide a clear and concise description of the research goals. This helps to communicate the purpose of the study to other researchers, stakeholders, and the general public.

Advantages of Research Objectives

Here are some advantages of having well-defined research objectives:

• Focus : Research objectives help to focus the research effort on specific areas of inquiry. By identifying clear research questions, the researcher can narrow down the scope of the study and avoid getting sidetracked by irrelevant information.
• Clarity : Clearly stated research objectives provide a roadmap for the research study. They provide a clear direction for the research, making it easier for the researcher to stay on track and achieve their goals.
• Measurability : Well-defined research objectives provide measurable outcomes that can be used to evaluate the success of the research project. This helps to ensure that the research is effective and that the research goals are achieved.
• Feasibility : Research objectives help to ensure that the research project is feasible. By clearly defining the research goals, the researcher can identify the resources required to achieve those goals and determine whether those resources are available.
• Relevance : Research objectives help to ensure that the research study is relevant and meaningful. By identifying specific research questions, the researcher can ensure that the study addresses important issues and contributes to the existing body of knowledge.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Introduction.

Research objectives play a crucial role in any research study. They provide a clear direction and purpose for the research, guiding the researcher in their investigation. Understanding research objectives is essential for conducting a successful study and achieving meaningful results.

In this comprehensive review, we will delve into the definition of research objectives, exploring their characteristics, types, and examples. We will also discuss the relationship between research objectives and research questions, as well as provide insights into how to write effective research objectives. Additionally, we will examine the role of research objectives in research methodology and highlight the importance of them in a study. By the end of this review, you will have a comprehensive understanding of research objectives and their significance in the research process.

Definition of Research Objectives: What Are They?

A research objective is defined as a clear and concise statement that outlines the specific goals and aims of a research study. These objectives are designed to be specific, measurable, achievable, relevant, and time-bound (SMART), ensuring they provide a structured pathway to accomplishing the intended outcomes of the project. Each objective serves as a foundational element that summarizes the purpose of your study, guiding the research activities and helping to measure progress toward the study’s goals. Additionally, research objectives are integral components of the research framework , establishing a clear direction that aligns with the overall research questions and hypotheses. This alignment helps to ensure that the study remains focused and relevant, facilitating the systematic collection, analysis, and interpretation of data.

Characteristics of Effective Research Objectives

Characteristics of research objectives include:

• Specific: Research objectives should be clear about the what, why, when, and how of the study.
• Measurable: Research objectives should identify the main variables of the study that can be measured or observed.
• Relevant: Research objectives should be relevant to the research topic and contribute to the overall understanding of the subject.
• Feasible: Research objectives should be achievable within the constraints of time, resources, and expertise available.
• Logical: Research objectives should follow a logical sequence and build upon each other to achieve the overall research goal.
• Observable: Research objectives should be observable or measurable in order to assess the progress and success of the research project.
• Unambiguous: Research objectives should be clear and unambiguous, leaving no room for interpretation or confusion.
• Measurable: Research objectives should be measurable, allowing for the collection of data and analysis of results.

By incorporating these characteristics into research objectives, researchers can ensure that their study is focused, achievable, and contributes to the body of knowledge in their field.

Types of Research Objectives

Research objective can be broadly classified into general and specific objectives. General objectives are broad statements that define the overall purpose of the research. They provide a broad direction for the study and help in setting the context. Specific objectives, on the other hand, are detailed objectives that describe what will be researched during the study. They are more focused and provide specific outcomes that the researcher aims to achieve. Specific objectives are derived from the general objectives and help in breaking down the research into smaller, manageable parts. The specific objectives should be clear, measurable, and achievable. They should be designed in a way that allows the researcher to answer the research questions and address the research problem.

In addition to general and specific objectives, research objective can also be categorized as descriptive or analytical objectives. Descriptive objectives focus on describing the characteristics or phenomena of a particular subject or population. They involve surveys, observations, and data collection to provide a detailed understanding of the subject. Analytical objectives, on the other hand, aim to analyze the relationships between variables or factors. They involve data analysis and interpretation to gain insights and draw conclusions.

Both descriptive and analytical objectives are important in research as they serve different purposes and contribute to a comprehensive understanding of the research topic.

Examples of Research Objectives

Here are some examples of research objectives in different fields:

1. Objective: To identify key characteristics and styles of Renaissance art.

This objective focuses on exploring the characteristics and styles of art during the Renaissance period. The research may involve analyzing various artworks, studying historical documents, and interviewing experts in the field.

2. Objective: To analyze modern art trends and their impact on society.

This objective aims to examine the current trends in modern art and understand how they influence society. The research may involve analyzing artworks, conducting surveys or interviews with artists and art enthusiasts, and studying the social and cultural implications of modern art.

3. Objective: To investigate the effects of exercise on mental health.

This objective focuses on studying the relationship between exercise and mental health. The research may involve conducting experiments or surveys to assess the impact of exercise on factors such as stress, anxiety, and depression.

4. Objective: To explore the factors influencing consumer purchasing decisions in the fashion industry.

This objective aims to understand the various factors that influence consumers’ purchasing decisions in the fashion industry. The research may involve conducting surveys, analyzing consumer behavior data, and studying the impact of marketing strategies on consumer choices.

5. Objective: To examine the effectiveness of a new drug in treating a specific medical condition.

This objective focuses on evaluating the effectiveness of a newly developed drug in treating a particular medical condition. The research may involve conducting clinical trials, analyzing patient data, and comparing the outcomes of the new drug with existing treatment options.

These examples demonstrate the diversity of research objectives across different disciplines. Each objective is specific, measurable, and achievable, providing a clear direction for the research study.

Aligning Research Objectives with Research Questions

Research objectives and research questions are essential components of a research project. Research objective describe what you intend your research project to accomplish. They summarize the approach and purpose of the project and provide a clear direction for the research. Research questions, on the other hand, are the starting point of any good research. They guide the overall direction of the research and help identify and focus on the research gaps .

The main difference between research questions and objectives is their form. Research questions are stated in a question form, while objectives are specific, measurable, and achievable goals that you aim to accomplish within a specified timeframe. Research questions are broad statements that provide a roadmap for the research, while objectives break down the research aim into smaller, actionable steps.

Research objectives and research questions work together to form the ‘golden thread’ of a research project. The research aim specifies what the study will answer, while the objectives and questions specify how the study will answer it. They provide a clear focus and scope for the research project, helping researchers stay on track and ensure that their study is meaningful and relevant.

When writing research objectives and questions, it is important to be clear, concise, and specific. Each objective or question should address a specific aspect of the research and contribute to the overall goal of the study. They should also be measurable, meaning that their achievement can be assessed and evaluated. Additionally, research objectives and questions should be achievable within the given timeframe and resources of the research project. By clearly defining the objectives and questions, researchers can effectively plan and execute their research, leading to valuable insights and contributions to the field.

Guidelines for Writing Clear Research Objectives

Writing research objective is a crucial step in any research project. The objectives provide a clear direction and purpose for the study, guiding the researcher in their data collection and analysis. Here are some tips on how to write effective research objective:

1. Be clear and specific

Research objective should be written in a clear and specific manner. Avoid vague or ambiguous language that can lead to confusion. Clearly state what you intend to achieve through your research.

2. Use action verbs

Start your research objective with action verbs that describe the desired outcome. Action verbs such as ‘investigate’, ‘analyze’, ‘compare’, ‘evaluate’, or ‘identify’ help to convey the purpose of the study.

3. Align with research questions or hypotheses

Ensure that your research objectives are aligned with your research questions or hypotheses. The objectives should address the main goals of your study and provide a framework for answering your research questions or testing your hypotheses.

4. Be realistic and achievable

Set research objectives that are realistic and achievable within the scope of your study. Consider the available resources, time constraints, and feasibility of your objectives. Unrealistic objectives can lead to frustration and hinder the progress of your research.

5. Consider the significance and relevance

Reflect on the significance and relevance of your research objectives. How will achieving these objectives contribute to the existing knowledge or address a gap in the literature? Ensure that your objectives have a clear purpose and value.

6. Seek feedback

It is beneficial to seek feedback on your research objectives from colleagues, mentors, or experts in your field. They can provide valuable insights and suggestions for improving the clarity and effectiveness of your objectives.

7. Revise and refine

Research objectives are not set in stone. As you progress in your research, you may need to revise and refine your objectives to align with new findings or changes in the research context. Regularly review and update your objectives to ensure they remain relevant and focused.

By following these tips, you can write research objectives that are clear, focused, and aligned with your research goals. Well-defined objectives will guide your research process and help you achieve meaningful outcomes.

The Role of Research Objectives in Research Methodology

Research objectives play a crucial role in the research methodology . In research methodology, research objectives are formulated based on the research questions or problem statement. These objectives help in defining the scope and focus of the study, ensuring that the research is conducted in a systematic and organized manner.

The research objectives in research methodology act as a roadmap for the research project. They help in identifying the key variables to be studied, determining the research design and methodology, and selecting the appropriate data collection methods .

Furthermore, research objectives in research methodology assist in evaluating the success of the study. By setting clear objectives, researchers can assess whether the desired outcomes have been achieved and determine the effectiveness of the research methods employed. It is important to note that research objectives in research methodology should be aligned with the overall research aim. They should address the specific aspects or components of the research aim and provide a framework for achieving the desired outcomes.

Understanding The Dynamic of Research Objectives in Your Study

The research objectives of a study play a crucial role in guiding the research process, ensuring that the study is focused, purposeful, and contributes to the advancement of knowledge in the field. It is important to note that the research objectives may evolve or change as the study progresses. As new information is gathered and analyzed, the researcher may need to revise the objectives to ensure that they remain relevant and achievable.

In summary, research objectives are essential components in writing an effective research paper . They provide a roadmap for the research process, guiding the researcher in their investigation and helping to ensure that the study is purposeful and meaningful. By understanding and effectively utilizing research objectives, researchers can enhance the quality and impact of their research endeavors.

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What is a Research Objective? Definition, Types, Examples and Best Practices

By Nick Jain

Published on: September 8, 2023

Table of Contents

What is a Research Objective?

A research objective is defined as a clear and concise statement of the specific goals and aims of a research study. It outlines what the researcher intends to accomplish and what they hope to learn or discover through their research. Research objectives are crucial for guiding the research process and ensuring that the study stays focused and on track.

Key characteristics of research objectives include:

• Clarity: Research objectives should be clearly defined and easy to understand. One should ensure there is no space for ambiguity or misinterpretation.
• Specificity: Objectives should be specific and narrowly focused on the aspects of the research topic that the study intends to investigate. They should answer the question of “what” or “which” rather than “how” or “why.”
• Measurability: Research objectives should be formulated in a way that allows for measurement and evaluation. This means that there should be a way to determine whether the objectives have been achieved or not.
• Relevance: Objectives should be relevant to the research topic and align with the overall research question or hypothesis. They should address important aspects of the subject matter.
• Realistic: Objectives should be attainable within the constraints of the study, including time, resources, and feasibility.
• Time-bound: Research objectives may have associated timelines or deadlines to indicate when the research aims should be accomplished.

Research objectives help researchers stay focused on the purpose of their study and guide the development of research methods , data collection, and analysis. They also serve as a basis for evaluating the success of the research once it’s completed. In the context of a research project, research objectives typically follow the formulation of a research question or hypothesis and serve as a roadmap for conducting the study.

Types of Research Objectives

Research objectives can be categorized into different types based on their focus and purpose within a research study. Here are some common types of research objectives:

1. Descriptive Objectives

These objectives aim to provide a detailed and accurate description of a phenomenon, event, or subject. They focus on answering questions about what, who, where, and when.

Example: “To delineate the demographic attributes of the study’s participants.”

2. Exploratory Objectives

Exploratory objectives are used when researchers seek to gain a better understanding of a topic, especially when there is limited existing knowledge. They often involve preliminary investigations.

Example: “To investigate the possible determinants impacting consumer inclinations towards sustainable products.”

3. Explanatory Objectives

Explanatory objectives are designed to identify the relationships between variables and explain the causes or reasons behind certain phenomena.

Example: “To examine the causal relationship between smoking habits and the development of lung cancer.”

4. Comparative Objectives

These objectives involve comparing two or more variables, groups, or situations to identify similarities, differences, patterns, or trends.

Example: “To compare the performance of two different marketing strategies in terms of their impact on sales.”

5. Predictive Objectives

Predictive objectives aim to forecast or predict future outcomes or trends based on existing data or patterns.

Example: “To forecast customer attrition rates within an online subscription service by utilizing historical usage patterns and satisfaction data.”

6. Normative Objectives

Normative objectives involve establishing standards, guidelines, or recommendations for a specific area of study.

Example: “To develop industry-specific ethical guidelines for the responsible use of artificial intelligence.”

7. Qualitative Objectives

Qualitative objectives are used in qualitative research to explore and understand experiences, perceptions, and behaviors in-depth.

Example: “To reveal the latent motivations and emotions of participants within a qualitative interview investigation.”

8. Quantitative Objectives

Quantitative objectives involve the collection and analysis of numerical data to measure and quantify specific phenomena.

Example: “To ascertain the relationship between income levels and the availability of educational resources among a selected group of households.”

9. Longitudinal Objectives

Longitudinal objectives involve studying the same subjects or entities over an extended period to track changes or developments.

Example: “To assess the cognitive development of children from kindergarten through high school graduation.”

10. Cross-Sectional Objectives

Cross-sectional objectives involve the study of a sample at a single point in time to gather data about a population’s characteristics or attitudes.

Example: “To assess the present employment situation and job satisfaction levels among healthcare sector employees.”

The choice of research objective type depends on the nature of the research , the research questions or hypotheses, and the overall goals of the study. Researchers often use a combination of these types to address different aspects of their research inquiries.

Learn more: What is Research Design?

Top 6 Examples of Research Objectives

Research objectives can vary widely depending on the field of study and the specific research topic. However, I can provide you with some examples of research objectives in different domains to illustrate their diversity:

1. Healthcare Research

• To investigate the relationship between regular physical activity and the incidence of cardiovascular diseases in adults aged 40-60.
• To assess the effectiveness of a new drug in reducing symptoms of a specific medical condition over a six-month period.
• To identify the factors influencing healthcare-seeking behavior among a specific demographic group.

2. Educational Research

• To examine the impact of technology integration in the classroom on students’ academic performance in mathematics.
• To determine the effectiveness of a new teaching method for improving reading comprehension in elementary school children.
• To explore the factors that contribute to student dropout rates in a particular educational institution.

3. Environmental Science Research

• To analyze the effects of climate change on the migration patterns of a specific bird species in a particular region.
• To investigate the long-term impact of deforestation on local biodiversity in a tropical rainforest.
• To assess the effectiveness of a conservation program in preserving a critically endangered species.

4. Business and Marketing Research

• To evaluate consumer preferences for eco-friendly packaging materials in the cosmetics industry.
• To analyze the market potential for a new product in a specific geographical area.
• To identify the key factors influencing customer loyalty in the fast-food restaurant industry.

5. Social Science Research

• To examine the relationship between socioeconomic status and access to quality healthcare in urban areas.
• To investigate the influence of adolescents’ use of social media on their mental well-being.
• To investigate the factors contributing to workplace diversity and inclusion in a multinational corporation.

6. Psychological Research

• To investigate the effects of mindfulness meditation on reducing symptoms of anxiety in adults.
• To explore the relationship between early childhood experiences and attachment styles in adulthood.
• To analyze the factors influencing decision-making in individuals with specific personality traits.

These examples cover a range of research objectives across different disciplines. Keep in mind that research objectives should be tailored to the specific research question or hypothesis and should be formulated to guide the research process effectively.

Learn more: What is Voice of Customer Research?

Research Objectives Best Practices

Creating effective research objectives is essential for conducting a successful research study. Here are some best practices to keep in mind when formulating research objectives:

• Be Specific and Clear: Research objectives should be precise and unambiguous. They should clearly state what the study aims to achieve, leaving no room for misinterpretation.
• Align with Research Questions or Hypotheses: Ensure that your research objectives directly align with the broader research questions or hypotheses that guide your study. They should help you address those overarching inquiries.
• Use Action Verbs: Start your research objectives with action verbs that describe what you intend to do. Common action verbs include “to investigate,” “to analyze,” “to examine,” “to compare,” “to determine,” etc.
• Focus on Measurable Outcomes: Make sure your research objectives are formulated in a way that allows for measurement and evaluation. There should be a way to determine whether the objectives have been achieved or not.
• Be Realistic and Feasible: Set research objectives that are attainable within the constraints of your study, including available time, budget, and resources. Unrealistic objectives can lead to frustration and failure.
• Consider the Scope of the Study: Keep the scope of your research in mind when defining objectives. Ensure that your objectives are neither too broad nor too narrow. They should be manageable within the context of your study.
• Prioritize Objectives: If you have multiple research objectives, consider prioritizing them. Identify which objectives are most crucial to the success of your study and allocate resources accordingly.
• Ensure Relevance: Objectives should be directly relevant to the research topic and the overall purpose of the study. Avoid including objectives that do not contribute to answering your research questions or testing your hypotheses.
• Consider the Target Audience: Think about who will be reading your research objectives. They should be understandable to both experts in your field and non-expert stakeholders.
• Review and Refine: It’s a good practice to review and refine your research objectives after initial formulation. Seek feedback from peers, advisors, or mentors to ensure they are well-constructed and aligned with your study’s goals.
• Specific: Clarify the specific goal or objective you would like to achieve.
• Measurable: Include criteria for measuring success.
• Achievable: Set realistic and attainable objectives.
• Relevant: Ensure they are relevant to your research .
• Time-bound: Include a timeframe for achieving each objective.
• Be Open to Adaptation: Research objectives may evolve as your study progresses and new information emerges. Be open to adapting them if necessary to better align with your research findings and goals.
• Document Your Objectives: Keep a clear record of your research objectives in your research proposal, plan, or protocol. This documentation helps maintain focus throughout the study.

By following these best practices, you can create research objectives that guide your study effectively and contribute to its success in achieving its intended outcomes.

Learn more: What is Competitive Research?

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Research Objectives | Examples & How To Write Them

Introduction

Why are research objectives important, characteristics of research objectives, what is an example of a research objective, types of research objectives, formulating research objectives.

Research objectives are clear, concise statements that outline what a research project aims to achieve. They guide the direction of the study, ensuring that researchers stay focused and organized. Properly formulated objectives help in identifying the scope of the research and the methods to be used. This article will cover the importance of research objectives, their characteristics, examples, types, and how to write them. By understanding these elements, researchers can develop effective research aims that enhance the clarity and purpose of their studies. This straightforward approach will provide practical guidance for both novice and experienced researchers in crafting clear research objectives.

Research objectives are crucial because they provide a clear focus and direction for a study. A well-defined research aim can help researchers stay on track by outlining specific goals that need to be achieved. This clarity ensures that all aspects of the research are aligned with the intended outcomes.

Having well-defined objectives also facilitates effective planning and execution. Researchers can allocate resources more efficiently, select appropriate methodologies , and set realistic timelines. Moreover, clear objectives help in the assessment and evaluation of the research process and its outcomes, making it easier to determine whether the study has been successful.

Research objectives also enhance communication. They allow researchers to clearly convey the purpose and scope of their study to stakeholders, including funding bodies, academic peers, and participants. This transparency builds credibility and trust, which are essential for the integrity of the research process.

Research objectives possess several key characteristics that make them effective and useful for guiding a study. These characteristics ensure that the objectives are clear, achievable, and relevant to the research problem . Here are the essential characteristics to keep in mind when you develop research objectives for a successful research project.

• Specific : Research objectives focus on what the researcher intends to accomplish in a precise and unambiguous manner. Specific objectives break a research study into discrete and manageable tasks.
• Measurable : Objectives should include criteria for measuring progress and success. This characteristic allows researchers to track their progress and determine whether the objectives have been achieved.
• Achievable : Objectives need to be realistic and attainable within the constraints of the research project, including time, resources, and expertise. Setting achievable goals prevents frustration and ensures steady progress.
• Relevant : Objectives must be aligned with the research problem and the overall purpose of the study. They should contribute directly to addressing the study's research question or research hypothesis.
• Time-bound : Objectives should have a clear timeline for completion. This characteristic helps in planning and managing the research process, ensuring that objectives are met within a specified period.
• Clear and concise : Objectives should be articulated in a straightforward manner, avoiding complex language and jargon. Clarity helps in communicating the objectives to others involved in the research process.
• Focused : Each objective should target a specific aspect of the research problem. Having focused objectives prevents the study from becoming too broad and unmanageable.
• Logical : Objectives should follow a logical sequence that reflects the research process. This characteristic ensures that the objectives build on one another and collectively contribute to the overall research aim.
• Feasible : Consider the availability of resources, including data, equipment, and personnel, when formulating objectives. Feasibility ensures that the objectives can be realistically achieved with the available resources.
• Ethical : Objectives should respect ethical standards and guidelines . They should consider the well-being of participants, confidentiality , and integrity of the research process.

By adhering to these characteristics, researchers can develop objectives that are effective in guiding their study. Clear and well-defined objectives not only enhance the research process but also improve the quality and credibility of the research outcomes.

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To illustrate what a well-defined research objective might look like, consider a study focused on improving reading comprehension among elementary school students. The research aims to evaluate the effectiveness of a new instructional strategy designed to enhance students' reading skills. Here is an example of a research objective for this study:

"To assess the impact of the interactive reading program on the reading comprehension scores of third-grade students over a six-month period."

This objective is effective because it meets several key criteria:

• Specific : The objective clearly states what will be assessed (the impact of the interactive reading program) and the target group (third-grade students).
• Measurable : The impact will be measured by changes in reading comprehension scores, providing a clear metric for evaluation.
• Achievable : The objective is realistic and attainable within a six-month period, assuming the necessary resources and support are available.
• Relevant : The objective is directly related to the study's research questions , which is to improve reading comprehension among elementary school students.
• Time-bound : The objective specifies a six-month period for the assessment, ensuring that the study is conducted within a defined timeframe.

By formulating objectives in this manner, researchers can create a clear roadmap for their study from research design to research paper . This example demonstrates how to incorporate the essential characteristics of research objectives into a practical and actionable statement.

Well-defined objectives help in planning the study, selecting an appropriate research methodology , and evaluating the outcomes. They also facilitate effective communication among members of the research team and with stakeholders, ensuring that everyone involved understands the purpose and scope of the research.

Research objectives can be categorized into different types based on their purpose and focus. Understanding these types helps researchers design studies that effectively address their research questions . Here are three common types of research objectives:

Descriptive objectives

Descriptive objectives aim to describe the characteristics or functions of a particular phenomenon or group. These objectives are often used in exploratory studies to gather information and provide a detailed picture of the subject being investigated. For example, a descriptive objective might be, "To describe the dietary habits of teenagers in urban areas." This type of objective helps in understanding the current state or conditions of the research subject.

Exploratory objectives

Exploratory objectives seek to explore new areas of knowledge or investigate relationships between variables. These objectives are often used in the initial stages of research to identify patterns, generate propositions, or uncover insights that can lead to further studies. An example of an exploratory objective is, "To investigate the relationship between social media usage and academic performance among college students." This type of objective is useful for studies that aim to look into new or under-researched areas.

Explanatory objectives

Explanatory objectives aim to explain the causes or reasons behind a particular phenomenon. These objectives often involve verifying a theory or determining relationships among variables. For instance, an explanatory objective could be, "To determine the impact of a structured exercise program on the mental health of elderly individuals." This type of objective is essential for studies that seek to understand the underlying mechanisms or effects of specific interventions or conditions.

Writing research aims is a critical step in the research process . Well-defined objectives provide a roadmap for the study and help ensure that the research stays focused and relevant. Here are some steps to guide the formulation of research objectives:

• Identify the research problem : Start by clearly defining the research problem or question you aim to address. Understanding the core issue helps in developing objectives that are directly related to the research focus.
• Conduct a literature review : Review existing research related to your topic to identify gaps in knowledge and areas that need further investigation. This background information can help in shaping specific and relevant objectives.
• Define the scope : Determine the scope of your study by considering factors such as the population, setting, and time frame. This will help in setting realistic and achievable objectives.
• Use the SMART criteria : Ensure that your objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. This framework helps in creating clear and focused objectives that can guide the research process effectively.
• Break down the main objective : If your research has a broad aim, break it down into smaller, more specific sub-objectives. This makes the research more manageable and allows for a systematic approach to addressing the main research problem.
• Phrase objectives clearly : Write your objectives in clear and concise language, avoiding jargon and complex terms. Each objective should be easy to understand and communicate to others involved in the research.
• Align with research questions : Ensure that each objective aligns with your research question(s). The objectives should directly contribute to answering the key questions posed by your study.
• Seek feedback : Discuss your research objectives with peers, advisors, or experts in the field. Feedback can help refine the objectives and ensure that they are realistic and relevant.

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Research Objectives: The Compass of Your Study

Table of contents

• 1 Definition and Purpose of Setting Clear Research Objectives
• 2 How Research Objectives Fit into the Overall Research Framework
• 3 Types of Research Objectives
• 4 Aligning Objectives with Research Questions and Hypotheses
• 5 Role of Research Objectives in Various Research Phases
• 6.1 Key characteristics of well-defined research objectives
• 6.2 Step-by-Step Guide on How to Formulate Both General and Specific Research Objectives
• 6.3 How to Know When Your Objectives Need Refinement
• 7 Research Objectives Examples in Different Fields
• 8 Conclusion

Embarking on a research journey without clear objectives is like navigating the sea without a compass. This article delves into the essence of establishing precise research objectives, serving as the guiding star for your scholarly exploration.

We will unfold the layers of how the objective of study not only defines the scope of your research but also directs every phase of the research process, from formulating research questions to interpreting research findings. By bridging theory with practical examples, we aim to illuminate the path to crafting effective research objectives that are both ambitious and attainable. Let’s chart the course to a successful research voyage, exploring the significance, types, and formulation of research paper objectives.

Definition and Purpose of Setting Clear Research Objectives

Defining the research objectives includes which two tasks? Research objectives are clear and concise statements that outline what you aim to achieve through your study. They are the foundation for determining your research scope, guiding your data collection methods, and shaping your analysis. The purpose of research proposal and setting clear objectives in it is to ensure that your research efforts are focused and efficient, and to provide a roadmap that keeps your study aligned with its intended outcomes.

To define the research objective at the outset, researchers can avoid the pitfalls of scope creep, where the study’s focus gradually broadens beyond its initial boundaries, leading to wasted resources and time. Clear objectives facilitate communication with stakeholders, such as funding bodies, academic supervisors, and the broader academic community, by succinctly conveying the study’s goals and significance. Furthermore, they help in the formulation of precise research questions and hypotheses, making the research process more systematic and organized. Yet, it is not always easy. For this reason, PapersOwl is always ready to help. Lastly, clear research objectives enable the researcher to critically assess the study’s progress and outcomes against predefined benchmarks, ensuring the research stays on track and delivers meaningful results.

How Research Objectives Fit into the Overall Research Framework

Research objectives are integral to the research framework as the nexus between the research problem, questions, and hypotheses. They translate the broad goals of your study into actionable steps, ensuring every aspect of your research is purposefully aligned towards addressing the research problem. This alignment helps in structuring the research design and methodology, ensuring that each component of the study is geared towards answering the core questions derived from the objectives. Creating such a difficult piece may take a lot of time. If you need it to be accurate yet fast delivered, consider getting professional research paper writing help whenever the time comes. It also aids in the identification and justification of the research methods and tools used for data collection and analysis, aligning them with the objectives to enhance the validity and reliability of the findings.

Furthermore, by setting clear objectives, researchers can more effectively evaluate the impact and significance of their work in contributing to existing knowledge. Additionally, research objectives guide literature review, enabling researchers to focus their examination on relevant studies and theoretical frameworks that directly inform their research goals.

Types of Research Objectives

In the landscape of research, setting objectives is akin to laying down the tracks for a train’s journey, guiding it towards its destination. Constructing these tracks involves defining two main types of objectives: general and specific. Each serves a unique purpose in guiding the research towards its ultimate goals, with general objectives providing the broad vision and specific objectives outlining the concrete steps needed to fulfill that vision. Together, they form a cohesive blueprint that directs the focus of the study, ensuring that every effort contributes meaningfully to the overarching research aims.

• General objectives articulate the overarching goals of your study. They are broad, setting the direction for your research without delving into specifics. These objectives capture what you wish to explore or contribute to existing knowledge.
• Specific objectives break down the general objectives into measurable outcomes. They are precise, detailing the steps needed to achieve the broader goals of your study. They often correspond to different aspects of your research question , ensuring a comprehensive approach to your study.

To illustrate, consider a research project on the impact of digital marketing on consumer behavior. A general objective might be “to explore the influence of digital marketing on consumer purchasing decisions.” Specific objectives could include “to assess the effectiveness of social media advertising in enhancing brand awareness” and “to evaluate the impact of email marketing on customer loyalty.”

Aligning Objectives with Research Questions and Hypotheses

The harmony between what research objectives should be, questions, and hypotheses is critical. Objectives define what you aim to achieve; research questions specify what you seek to understand, and hypotheses predict the expected outcomes.

This alignment ensures a coherent and focused research endeavor. Achieving it necessitates a thoughtful consideration of how each component interrelates, ensuring that the objectives are not only ambitious but also directly answerable through the research questions and testable via the hypotheses. This interconnectedness facilitates a streamlined approach to the research process, enabling researchers to systematically address each aspect of their study in a logical sequence. Moreover, it enhances the clarity and precision of the research, making it easier for peers and stakeholders to grasp the study’s direction and potential contributions.

Role of Research Objectives in Various Research Phases

Throughout the research process, objectives guide your choices and strategies – from selecting the appropriate research design and methods to analyzing data and interpreting results. They are the criteria against which you measure the success of your study. In the initial stages, research objectives inform the selection of a topic, helping to narrow down a broad area of interest into a focused question that can be explored in depth. During the methodology phase, they dictate the type of data needed and the best methods for obtaining that data, ensuring that every step taken is purposeful and aligned with the study’s goals. As the research progresses, objectives provide a framework for analyzing the collected data, guiding the researcher in identifying patterns, drawing conclusions, and making informed decisions.

Crafting Effective Research Objectives

The effective objective of research is pivotal in laying the groundwork for a successful investigation. These objectives clarify the focus of your study and determine its direction and scope. Ensuring that your objectives are well-defined and aligned with the SMART criteria is crucial for setting a strong foundation for your research.

Key characteristics of well-defined research objectives

Well-defined research objectives are characterized by the SMART criteria – Specific, Measurable, Achievable, Relevant, and Time-bound. Specific objectives clearly define what you plan to achieve, eliminating any ambiguity. Measurable objectives allow you to track progress and assess the outcome. Achievable objectives are realistic, considering the research sources and time available. Relevant objectives align with the broader goals of your field or research question. Finally, Time-bound objectives have a clear timeline for completion, adding urgency and a schedule to your work.

Step-by-Step Guide on How to Formulate Both General and Specific Research Objectives

So lets get to the part, how to write research objectives properly?

• Understand the issue or gap in existing knowledge your study aims to address.
• Gain insights into how similar challenges have been approached to refine your objectives.
• Articulate the broad goal of research based on your understanding of the problem.
• Detail the specific aspects of your research, ensuring they are actionable and measurable.

How to Know When Your Objectives Need Refinement

Your objectives of research may require refinement if they lack clarity, feasibility, or alignment with the research problem. If you find yourself struggling to design experiments or methods that directly address your objectives, or if the objectives seem too broad or not directly related to your research question, it’s likely time for refinement. Additionally, objectives in research proposal that do not facilitate a clear measurement of success indicate a need for a more precise definition. Refinement involves ensuring that each objective is specific, measurable, achievable, relevant, and time-bound, enhancing your research’s overall focus and impact.

Research Objectives Examples in Different Fields

The application of research objectives spans various academic disciplines, each with its unique focus and methodologies. To illustrate how the objectives of the study guide a research paper across different fields, here are some research objective examples:

• In Health Sciences , a research aim may be to “determine the efficacy of a new vaccine in reducing the incidence of a specific disease among a target population within one year.” This objective is specific (efficacy of a new vaccine), measurable (reduction in disease incidence), achievable (with the right study design and sample size), relevant (to public health), and time-bound (within one year).
• In Environmental Studies , the study objectives could be “to assess the impact of air pollution on urban biodiversity over a decade.” This reflects a commitment to understanding the long-term effects of human activities on urban ecosystems, emphasizing the need for sustainable urban planning.
• In Economics , an example objective of a study might be “to analyze the relationship between fiscal policies and unemployment rates in developing countries over the past twenty years.” This seeks to explore macroeconomic trends and inform policymaking, highlighting the role of economic research study in societal development.

These examples of research objectives describe the versatility and significance of research objectives in guiding scholarly inquiry across different domains. By setting clear, well-defined objectives, researchers can ensure their studies are focused and impactful and contribute valuable knowledge to their respective fields.

Defining research studies objectives and problem statement is not just a preliminary step, but a continuous guiding force throughout the research journey. These goals of research illuminate the path forward and ensure that every stride taken is meaningful and aligned with the ultimate goals of the inquiry. Whether through the meticulous application of the SMART criteria or the strategic alignment with research questions and hypotheses, the rigor in crafting and refining these objectives underscores the integrity and relevance of the research. As scholars venture into the vast terrains of knowledge, the clarity, and precision of their objectives serve as beacons of light, steering their explorations toward discoveries that advance academic discourse and resonate with the broader societal needs.

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• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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• Defining Research Objectives: How To  Write Them

Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche.

Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline and define research objectives to guide the research process and ensure that the study is relevant and generates the impact you want.

In this article, we will explore research objectives and how to leverage them to achieve successful research studies.

What Are Research Objectives?

Research objectives are what you want to achieve through your research study. They guide your research process and help you focus on the most important aspects of your topic.

You can also define the scope of your study and set realistic and attainable study goals with research objectives. For example, with clear research objectives, your study focuses on the specific goals you want to achieve and prevents you from spending time and resources collecting unnecessary data.

However, sticking to research objectives isn’t always easy, especially in broad or unconventional research. This is why most researchers follow the SMART criteria when defining their research objectives.

Understanding SMART Criteria in Research

Think of research objectives as a roadmap to achieving your research goals, with the SMART criteria as your navigator on the map.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you ensure that your research objectives are clear, specific, realistic, meaningful, and time-bound.

Here’s a breakdown of the SMART Criteria:

Specific : Your research objectives should be clear: what do you want to achieve, why do you want to achieve it, and how do you plan to achieve it? Avoid vague or broad statements that don’t provide enough direction for your research.

Measurable : Your research objectives should have metrics that help you track your progress and measure your results. Also, ensure the metrics are measurable with data to verify them.

Achievable : Your research objectives should be within your research scope, timeframe, and budget. Also, set goals that are challenging but not impossible.

Relevant: Your research objectives should be in line with the goal and significance of your study. Also, ensure that the objectives address a specific issue or knowledge gap that is interesting and relevant to your industry or niche.

Time-bound : Your research objectives should have a specific deadline or timeframe for completion. This will help you carefully set a schedule for your research activities and milestones and monitor your study progress.

Characteristics of Effective Research Objectives

Clarity : Your objectives should be clear and unambiguous so that anyone who reads them can understand what you intend to do. Avoid vague or general terms that could be taken out of context.

Specificity : Your objectives should be specific and address the research questions that you have formulated. Do not use broad or narrow objectives as they may restrict your field of research or make your research irrelevant.

Measurability : Define your metrics with indicators or metrics that help you determine if you’ve accomplished your goals or not. This will ensure you are tracking the research progress and making interventions when needed.

Also, do use objectives that are subjective or based on personal opinions, as they may be difficult to accurately verify and measure.

Achievability : Your objectives should be realistic and attainable, given the resources and time available for your research project. You should set objectives that match your skills and capabilities, they can be difficult but not so hard that they are realistically unachievable.

For example, setting very difficult make you lose confidence, and abandon your research. Also, setting very simple objectives could demotivate you and prevent you from closing the knowledge gap or making significant contributions to your field with your research.

Relevance : Your objectives should be relevant to your research topic and contribute to the existing knowledge in your field. Avoid objectives that are unrelated or insignificant, as they may waste your time or resources.

Time-bound : Your objectives should be time-bound and specify when you will complete them. Have a realistic and flexible timeframe for achieving your objectives, and track your progress with it. 

Steps to Writing Research Objectives

Identify the research questions.

The first step in writing effective research objectives is to identify the research questions that you are trying to answer. Research questions help you narrow down your topic and identify the gaps or problems that you want to address with your research.

For example, if you are interested in the impact of technology on children’s development, your research questions could be:

• What is the relationship between technology use and academic performance among children?
• Are children who use technology more likely to do better in school than those who do not?
• What is the social and psychological impact of technology use on children?

Brainstorm Objectives

Once you have your research questions, you can brainstorm possible objectives that relate to them. Objectives are more specific than research questions, and they tell you what you want to achieve or learn in your research.

You can use verbs such as analyze, compare, evaluate, explore, investigate, etc. to express your objectives. Also, try to generate as many objectives as possible, without worrying about their quality or feasibility at this stage.

Prioritize Objectives

Once you’ve brainstormed your objectives, you’ll need to prioritize them based on their relevance and feasibility. Relevance is how relevant the objective is to your research topic and how well it fits into your overall research objective.

Feasibility is how realistic and feasible the objective is compared to the time, money, and expertise you have. You can create a matrix or ranking system to organize your objectives and pick the ones that matter the most.

Refine Objectives

The next step is to refine and revise your objectives to ensure clarity and specificity. Start by ensuring that your objectives are consistent and coherent with each other and with your research questions. 

Make Objectives SMART

A useful way to refine your objectives is to make them SMART, which stands for specific, measurable, achievable, relevant, and time-bound. 

• Specific : Objectives should clearly state what you hope to achieve.
• Measurable : They should be able to be quantified or evaluated.
• Achievable : realistic and within the scope of the research study.
• Relevant : They should be directly related to the research questions.
• Time-bound : specific timeframe for research completion.

Review and Finalize Objectives

The final step is to review your objectives for coherence and alignment with your research questions and aim. Ensure your objectives are logically connected and consistent with each other and with the purpose of your study.

You also need to check that your objectives are not too broad or too narrow, too easy or too hard, too many or too few. You can use a checklist or a rubric to evaluate your objectives and make modifications.

Examples of Well-Written Research Objectives

Example 1- Psychology

Research question: What are the effects of social media use on teenagers’ mental health?

Objective : To determine the relationship between the amount of time teenagers in the US spend on social media and their levels of anxiety and depression before and after using social media.

What Makes the Research Objective SMART?

The research objective is specific because it clearly states what the researcher hopes to achieve. It is measurable because it can be quantified by measuring the levels of anxiety and depression in teenagers. 

Also, the objective is achievable because the researcher can collect enough data to answer the research question. It is relevant because it is directly related to the research question. It is time-bound because it has a specific deadline for completion.

Example 2- Marketing

Research question : How can a company increase its brand awareness by 10%?

Objective : To develop a marketing strategy that will increase the company’s sales by 10% within the next quarter.

How Is this Research Objective SMART?

The research states what the researcher hopes to achieve ( Specific ). You can also measure the company’s reach before and after the marketing plan is implemented ( Measurable ).

The research objective is also achievable because you can develop a marketing plan that will increase awareness by 10% within the timeframe. The objective is directly related to the research question ( Relevant ). It is also time-bound because it has a specific deadline for completion.

Research objectives are a well-designed roadmap to completing and achieving your overall research goal. 

However, research goals are only effective if they are well-defined and backed up with the best practices such as the SMART criteria. Properly defining research objectives will help you plan and conduct your research project effectively and efficiently.

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• Writing Tips

How to Write Research Objectives

• 3-minute read
• 22nd November 2021

Writing a research paper, thesis, or dissertation ? If so, you’ll want to state your research objectives in the introduction of your paper to make it clear to your readers what you’re trying to accomplish. But how do you write effective research objectives? In this post, we’ll look at two key topics to help you do this:

• How to use your research aims as a basis for developing objectives.
• How to use SMART criteria to refine your research objectives.

For more advice on how to write strong research objectives, see below.

Research Aims and Objectives

There is an important difference between research aims and research objectives:

• A research aim defines the main purpose of your research. As such, you can think of your research aim as answering the question “What are you doing?”
• Research objectives (as most studies will have more than one) are the steps you will take to fulfil your aims. As such, your objectives should answer the question “How are you conducting your research?”

For instance, an example research aim could be:

This study will investigate the link between dehydration and the incidence of urinary tract infections (UTIs) in intensive care patients in Australia.

To develop a set of research objectives, you would then break down the various steps involved in meeting said aim. For example:

This study will investigate the link between dehydration and the incidence of urinary tract infections (UTIs) in intensive care patients in Australia. To achieve this, the study objectives w ill include:

• Replicat ing a small Singaporean study into the role of dehydration in UTIs in hospital patients (Sepe, 2018) in a larger Australian cohort.
• Trialing the use of intravenous fluids for intensive care patients to prevent dehydration.
• Assessing the relationship between the age of patients and quantities of intravenous fluids needed to counter dehydration.

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Note that the objectives don’t go into any great detail here. The key is to briefly summarize each component of your study. You can save details for how you will conduct the research for the methodology section of your paper.

Make Your Research Objectives SMART

A great way to refine your research objectives is to use SMART criteria . Borrowed from the world of project management, there are many versions of this system. However, we’re going to focus on developing specific, measurable, achievable, relevant, and timebound objectives.

In other words, a good research objective should be all of the following:

• S pecific – Is the objective clear and well-defined?
• M easurable – How will you know when the objective has been achieved? Is there a way to measure the thing you’re seeking to do?
• A chievable – Do you have the support and resources necessary to undertake this action? Are you being overly ambitious with this objective?
• R elevant – Is this objective vital for fulfilling your research aim?
• T imebound – Can this action be realistically undertaken in the time you have?

If you follow this system, your research objectives will be much stronger.

Expert Research Proofreading

Whatever your research aims and objectives, make sure to have your academic writing proofread by the experts!

Our academic editors can help you with research papers and proposals , as well as any other scholarly document you need checking. And this will help to ensure that your academic writing is always clear, concise, and precise.

Submit a free sample document today to trial our services and find out more.

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Writing the Research Objectives: 5 Straightforward Examples

The research objective of a research proposal or scientific article defines the direction or content of a research investigation. Without the research objectives, the proposal or research paper is in disarray. It is like a fisherman riding on a boat without any purpose and with no destination in sight. Therefore, at the beginning of any research venture, the researcher must be clear about what he or she intends to do or achieve in conducting a study.

How do you define the objectives of a study? What are the uses of the research objective? How would a researcher write this essential part of the research? This article aims to provide answers to these questions.

Table of Contents

Definition of a research objective, what are the uses of the research objective.

The uses of the research objective are enumerated below:

The research design serves as the “blueprint” for the research investigation. The University of Southern California describes the different types of research design extensively. It details the data to be gathered, data collection procedure, data measurement, and statistical tests to use in the analysis.

Specifying the data collection procedure ensures data accuracy and integrity . Thus, the probability of error is minimized. Generalizations or conclusions based on valid arguments founded on reliable data strengthens research findings on particular issues and problems.

How is the Research Objective Written?

Before forming a research objective, you should read about all the developments in your area of research and find gaps in knowledge that need to be addressed. Readings will help you come up with suitable objectives for your research project.

5 Examples of Research Objectives

The following examples of research objectives based on several published studies on various topics demonstrate how the research objectives are written:

Evans, K. L., Rodrigues, A. S., Chown, S. L., & Gaston, K. J. (2006). Protected areas and regional avian species richness in South Africa.  Biology letters ,  2 (2), 184-188.

© 2020 March 23 P. A. Regoniel Updated 17 November 2020 | Updated 18 January 2024

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The final part of clarifying your research project involves thinking in more detail about your research objectives . Research objectives should be closely related to the statement of the problem and summarise what you hope will be achieved by the study. For example, if the problem identified is low utilisation of antenatal care services, the general objective of the study could be to identify the reasons for this low uptake, in order to find ways of improving it.

Writing your research objectives clearly helps to:

• Define the focus of your study
• Clearly identify variables to be measured
• Indicate the various steps to be involved
• Establish the limits of the study
• Avoid collection of any data that is not strictly necessary.

What do you think might happen if you started a research project, but hadn’t written any clear research objectives?

Without clearly written research objectives, you might be confused about the limits of the study, what data should be collected, or how to conduct the research.

Objectives can be general or specific. The general objective of your study states what you expect to achieve in general terms. Specific objectives break down the general objective into smaller, logically connected parts that systematically address the various aspects of the problem. Your specific objectives should specify exactly what you will do in each phase of your study, how, where, when and for what purpose.

How should your objectives be stated?

Your objectives should be stated using action verbs that are specific enough to be measured, for example: to compare, to calculate, to assess, to determine, to verify, to calculate, to describe, to explain, etc. Avoid the use of vague non-active verbs such as: to appreciate, to understand, to believe, to study, etc., because it is difficult to evaluate whether they have been achieved.

Case Study 13.3 General and specific objectives for a counselling project

A research study designed to assess the accessibility and acceptability of the Voluntary Counselling and Testing (VCT) Services for HIV infection in kebele X had the following general and specific objectives:

General objective: To identify factors that affects the acceptability of VCT services and to assess community attitudes towards comprehensive care and support for people living with HIV/AIDS.

Specific objectives:

• To assess the knowledge, attitude and practice of the community towards HIV/AIDS and VCT services.
• To identify barriers and concerns related to VCT and its uptake.
• To assess the awareness and perception of the study community regarding comprehensive care and support for people living with HIV/AIDS.

What is the difference between the specific objectives and the general objective of a research project? You can use the example in Case Study 13.3 to help you answer this question.

Specific objectives are detailed objectives that describe what will be researched during the study, whereas the general objective is a much broader statement about what the study aims to achieve overall.

In the next study session, we will move on to teach you about research strategies and alternative study designs that you may choose to conduct for a small-scale research project in your community.

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Research Objectives

Ai generator.

Research objectives are specific goals or purposes that guide a study or investigation. They are clearly defined statements that outline what the researcher aims to achieve through their research . These objectives help to focus the study, provide direction, and establish the scope of the research design . They typically include the main questions or problems the research seeks to address and are essential for designing the methodology, data collection, and analysis processes. By defining research objectives , researchers can ensure their study remains on track and addresses the key issues relevant to their topic.

What Are Research Objectives?

Research objectives are clear, specific goals that guide a study’s direction and scope. They outline what the researcher aims to achieve, helping to focus the research, design methodologies, and guide data collection and analysis. These objectives ensure the research stays on track and addresses key issues relevant to the topic.

Examples of Research Objectives

• To determine the impact of social media on adolescent mental health.
• To analyze the effectiveness of online learning platforms in primary education.
• To investigate the relationship between diet and cognitive function in adults.
• To assess customer satisfaction with a new product line.
• To explore the effects of climate change on local agriculture.
• To identify key factors influencing employee job satisfaction in the tech industry.
• To evaluate the success of a community health intervention program.
• To compare the environmental benefits of electric vs. hybrid vehicles.
• To examine the role of leadership styles in organizational performance.
• To measure the economic impact of tourism in a specific region.

Examples of Qualitative Research Objectives

• To explore the experiences of patients undergoing chronic pain management.
• To understand the perceptions of teachers on the integration of technology in the classroom.
• To investigate the motivations behind volunteerism in community service organizations.
• To examine the cultural influences on dietary habits among immigrant families.
• To assess the impact of workplace culture on employee morale in remote teams.
• To identify the challenges faced by first-generation college students in higher education.
• To analyze the role of social support networks in the lives of single parents.
• To study the decision-making processes of consumers when choosing organic products.
• To explore the lived experiences of individuals recovering from addiction.
• To understand the factors influencing career choices among high school students.

Examples of Research Objectives in a Research Proposal

• To investigate the effects of social media usage on high school students’ academic performance.
• To explore the relationship between work-life balance and job satisfaction among healthcare professionals.
• To assess the impact of urban green spaces on residents’ mental health in metropolitan areas.
• To analyze the effectiveness of bilingual education programs in enhancing language proficiency among elementary students.
• To determine the influence of corporate social responsibility initiatives on consumer loyalty in the retail industry.
• To examine the role of leadership styles in fostering innovation within technology startups.
• To identify barriers to accessing healthcare services in rural communities.
• To evaluate the success of digital marketing strategies in small businesses.
• To understand the factors affecting voter turnout in local elections.
• To study the impact of remote work on team collaboration and productivity in the IT sector.

Research Objectives in Business

• To evaluate the effectiveness of digital marketing strategies in increasing online sales.
• To analyze customer satisfaction levels with the company’s new product line.
• To investigate the impact of employee training programs on productivity.
• To determine the key factors influencing consumer purchasing decisions in the retail industry.
• To assess the role of corporate social responsibility in enhancing brand reputation.
• To explore the relationship between workplace diversity and employee performance.
• To examine the effects of remote work on team collaboration and company culture.
• To identify market trends and opportunities for business expansion in emerging markets.
• To study the influence of pricing strategies on customer retention and loyalty.
• To measure the impact of leadership styles on organizational innovation and growth.

Why are Research Objectives Important?

Research objectives are crucial because they provide clear direction and focus for a study, ensuring that the research stays on track and addresses the specific goals set by the researcher. They help in the formulation of research questions and the design of the methodology, guiding data collection and analysis processes. Well-defined objectives make it easier to measure the study’s success and ensure that the findings are relevant and meaningful. They also enhance the credibility and reliability of the research by outlining a precise plan, making it easier for others to understand and replicate the study.

Importance of Research Objectives

• Provide Clarity and Focus: Research objectives clearly outline what the study aims to achieve, helping to narrow down the scope and maintain a clear direction throughout the research process.
• Guide Research Design: They help in formulating research questions and determining the most appropriate methodology, ensuring that data collection and analysis are aligned with the study’s goals.
• Ensure Relevance: Well-defined objectives ensure that the research addresses specific, relevant issues, making the findings more meaningful and applicable.
• Measure Success: They provide benchmarks against which the success of the study can be measured, making it easier to assess whether the research has achieved its intended goals.
• Enhance Credibility: Clearly stated objectives enhance the credibility and reliability of the research by demonstrating a systematic and organized approach.

Types of Research Objectives

1. Descriptive Objectives

Descriptive objectives aim to describe the characteristics or functions of a particular phenomenon or population. These objectives focus on answering the “what” aspect of research. Example : To describe the demographic characteristics of smartphone users in the United States.

2. Exploratory Objectives

Exploratory objectives aim to explore new areas where little information is available. They seek to gain insights and familiarize the researcher with the subject area. Example : To explore the potential factors influencing consumer preferences for electric vehicles.

3. Explanatory Objectives

Explanatory objectives aim to explain the relationships or causality between variables. These objectives focus on understanding the “why” and “how” aspects of research. Example : To explain the relationship between social media usage and academic performance among college students.

4. Predictive Objectives

Predictive objectives aim to predict the future trends, behaviors, or outcomes based on current data or trends. These objectives are used to forecast and anticipate future scenarios. Example : To predict the impact of climate change on agricultural productivity over the next decade.

5. Evaluative Objectives

Evaluative objectives aim to assess the effectiveness or impact of an intervention, program, or policy. These objectives focus on determining the success or value of something. Example : To evaluate the effectiveness of a new employee training program on job performance.

Characteristics of Research Objectives

Research objectives are crucial components of any study as they define the purpose and goals of the research. Well-crafted research objectives provide clarity, direction, and focus to the study. Here are the key characteristics of research objectives:

1. Specific

Research objectives should be clear and precise, leaving no room for ambiguity. They should clearly state what the research intends to achieve. Example: Specific Objective: “To determine the impact of social media marketing on consumer purchasing decisions.”

2. Measurable

Objectives should be quantifiable, allowing researchers to assess the extent to which they have been achieved. This involves using metrics or indicators that can be measured. Example: Measurable Objective: “To measure the increase in sales by 15% after implementing a social media marketing campaign.”

3. Achievable

The objectives should be realistic and attainable within the scope and resources of the study. Setting achievable goals ensures that the research can be completed successfully. Example: Achievable Objective: “To survey 500 consumers within a three-month period to understand their social media usage patterns.”

4. Relevant

Objectives must be relevant to the research problem and aligned with the overall purpose of the study. They should address the key issues and contribute to solving the research problem. Example: Relevant Objective: “To analyze the relationship between social media engagement and brand loyalty among teenagers.”

5. Time-bound

Objectives should have a clear timeframe within which they are to be achieved. This helps in planning and maintaining the research schedule. Example: Time-bound Objective: “To complete data collection within six months and publish findings within one year.”

How to write Research Objectives?

1. identify the research problem.

• Clearly define the research problem.
• Understand the main issue or question you want to address.

2. Conduct a Literature Review

• Review existing literature to understand what has already been done in the field.
• Refine your research problem and identify gaps.

3. Define the Scope of Your Study

• Determine the boundaries of your research.
• Specify what aspects of the problem you will address and what you will exclude.

4. Formulate Specific Questions

• Break down your research problem into specific, clear, and focused questions.

5. Use Action Verbs

• Use specific action verbs such as “analyze,” “determine,” “evaluate,” “explore,” and “compare” to articulate your aims.

6. Be Clear and Concise

• Ensure your objectives are clear, concise, and easy to understand.
• Avoid ambiguous language and make each objective specific and measurable.

7. Align with Research Goals

• Ensure that your objectives are aligned with the overall goals of your research.
• Each objective should contribute to achieving these goals.

8. Prioritize Objectives

• List your objectives in order of importance.
• Focus on primary objectives first, followed by secondary ones.

9. Ensure Feasibility

• Make sure your objectives are realistic and achievable within the scope of your resources, time, and capabilities.

10. Review and Refine

• Review your objectives to ensure they are comprehensive and cover all aspects of your research problem.
• Refine them as necessary for clarity and focus.

Advantages and Disadvantages of Research Objectives

Advantages of research objectives.

• Clarity and Focus Objectives provide a clear direction, helping you stay on track. Example: “To study the impact of social media on teenagers’ mental health” keeps your research focused on a specific topic.
• Guidance for Methodology They help in choosing the right methods and tools for your research. Example: “To test the effectiveness of new teaching methods” suggests using experiments and tests.
• Measurement and Evaluation Objectives make it easy to measure success. Example: “To improve test scores by 15% with a new teaching method” provides a clear goal to aim for.
• Resource Allocation They ensure efficient use of time, money, and effort. Example: If your objective is “To survey 500 people,” you can plan your resources accordingly.
• Communication Objectives help explain your research to others. Example: Clear objectives can be shared in grant proposals to get funding.

Disadvantages of Research Objectives

• Rigidity Objectives can be too rigid, limiting flexibility. Example: If new data shows something unexpected, a fixed objective might stop you from exploring it.
• Over-Simplification They might oversimplify complex issues. Example: “To study the effect of diet on health” might ignore the many factors that influence health.
• Bias Introduction Specific objectives can lead to focusing too narrowly. Example: Studying only the positive effects of a new drug might overlook side effects.
• Pressure to Achieve They can create pressure to meet specific outcomes, risking research integrity. Example: You might feel pressured to show that a new teaching method works, even if it doesn’t.
• Resource Constraints Some objectives may require more resources than available. Example: “To survey 1,000 people” might be hard if you have limited funds.

FAQ’s

Why are research objectives important.

Research objectives provide direction and focus for the study, ensuring that the research stays on track and addresses relevant questions.

How do you formulate research objectives?

Formulate research objectives by identifying key questions your research aims to answer, ensuring they are specific, measurable, achievable, relevant, and time-bound (SMART).

What is the difference between research objectives and research questions?

Research objectives outline the goals of the study, while research questions specify what the researcher aims to find out.

Can research objectives change during the study?

Yes, research objectives can be refined or adjusted as the study progresses, especially if new insights emerge.

How many research objectives should a study have?

The number of research objectives depends on the scope of the study but typically ranges from two to five.

How do research objectives relate to hypotheses?

Research objectives guide the study, while hypotheses are testable predictions derived from these objectives.

Can research objectives be qualitative or quantitative?

Yes, research objectives can be either qualitative, focusing on understanding phenomena, or quantitative, focusing on measuring variables.

How do you prioritize research objectives?

Prioritize research objectives based on their relevance to the research problem and feasibility within the study’s constraints.

What role do research objectives play in a literature review?

Research objectives help structure the literature review, guiding the selection of relevant studies and identifying gaps in existing research.

How do research objectives influence data collection?

Research objectives determine the type of data needed and the appropriate methods for collecting this data.

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The Importance Of Research Objectives

Imagine you’re a student planning a vacation in a foreign country. You’re on a tight budget and need to draw…

Imagine you’re a student planning a vacation in a foreign country. You’re on a tight budget and need to draw up a pocket-friendly plan. Where do you begin? The first step is to do your research.

Before that, you make a mental list of your objectives—finding reasonably-priced hotels, traveling safely and finding ways of communicating with someone back home. These objectives help you focus sharply during your research and be aware of the finer details of your trip.

More often than not, research is a part of our daily lives. Whether it’s to pick a restaurant for your next birthday dinner or to prepare a presentation at work, good research is the foundation of effective learning. Read on to understand the meaning, importance and examples of research objectives.

Why Do We Need Research?

What are the objectives of research, what goes into a research plan.

Research is a careful and detailed study of a particular problem or concern, using scientific methods. An in-depth analysis of information creates space for generating new questions, concepts and understandings. The main objective of research is to explore the unknown and unlock new possibilities. It’s an essential component of success.

Over the years, businesses have started emphasizing the need for research. You’ve probably noticed organizations hiring research managers and analysts. The primary purpose of business research is to determine the goals and opportunities of an organization. It’s critical in making business decisions and appropriately allocating available resources.

Here are a few benefits of research that’ll explain why it is a vital aspect of our professional lives:

Expands Your Knowledge Base

One of the greatest benefits of research is to learn and gain a deeper understanding. The deeper you dig into a topic, the more well-versed you are. Furthermore, research has the power to help you build on any personal experience you have on the subject.

Keeps You Up To Date

Research encourages you to discover the most recent information available. Updated information prevents you from falling behind and helps you present accurate information. You’re better equipped to develop ideas or talk about a topic when you’re armed with the latest inputs.

Builds Your Credibility

Research provides you with a good foundation upon which you can develop your thoughts and ideas. People take you more seriously when your suggestions are backed by research. You can speak with greater confidence because you know that the information is accurate.

Sparks Connections

Take any leading nonprofit organization, you’ll see how they have a strong research arm supported by real-life stories. Research also becomes the base upon which real-life connections and impact can be made. It even helps you communicate better with others and conveys why you’re pursuing something.

Encourages Curiosity

As we’ve already established, research is mostly about using existing information to create new ideas and opinions. In the process, it sparks curiosity as you’re encouraged to explore and gain deeper insights into a subject. Curiosity leads to higher levels of positivity and lower levels of anxiety.

Well-defined objectives of research are an essential component of successful research engagement. If you want to drive all aspects of your research methodology such as data collection, design, analysis and recommendation, you need to lay down the objectives of research methodology. In other words, the objectives of research should address the underlying purpose of investigation and analysis. It should outline the steps you’d take to achieve desirable outcomes. Research objectives help you stay focused and adjust your expectations as you progress.

The objectives of research should be closely related to the problem statement, giving way to specific and achievable goals. Here are the four types of research objectives for you to explore:

General Objective

Also known as secondary objectives, general objectives provide a detailed view of the aim of a study. In other words, you get a general overview of what you want to achieve by the end of your study. For example, if you want to study an organization’s contribution to environmental sustainability, your general objective could be: a study of sustainable practices and the use of renewable energy by the organization.

Specific Objectives

Specific objectives define the primary aim of the study. Typically, general objectives provide the foundation for identifying specific objectives. In other words, when general objectives are broken down into smaller and logically connected objectives, they’re known as specific objectives. They help define the who, what, why, when and how aspects of your project. Once you identify the main objective of research, it’s easier to develop and pursue a plan of action.

Let’s take the example of ‘a study of an organization’s contribution to environmental sustainability’ again. The specific objectives will look like this:

To determine through history how the organization has changed its practices and adopted new solutions

To assess how the new practices, technology and strategies will contribute to the overall effectiveness

Once you’ve identified the objectives of research, it’s time to organize your thoughts and streamline your research goals. Here are a few effective tips to develop a powerful research plan and improve your business performance.

Set SMART Goals

Your research objectives should be SMART—Specific, Measurable, Achievable, Realistic and Time-constrained. When you focus on utilizing available resources and setting realistic timeframes and milestones, it’s easier to prioritize objectives. Continuously track your progress and check whether you need to revise your expectations or targets. This way, you’re in greater control over the process.

Create A Plan

Create a plan that’ll help you select appropriate methods to collect accurate information. A well-structured plan allows you to use logical and creative approaches towards problem-solving. The complexity of information and your skills are bound to influence your plan, which is why you need to make room for flexibility. The availability of resources will also play a big role in influencing your decisions.

Collect And Collate

After you’ve created a plan for the research process, make a list of the data you’re going to collect and the methods you’ll use. Not only will it help make sense of your insights but also keep track of your approach. The information you collect should be:

Logical, rigorous and objective

Can be reproduced by other people working on the same subject

Free of errors and highlighting necessary details

Current and updated

Includes everything required to support your argument/suggestions

Analyze And Keep Ready

Data analysis is the most crucial part of the process and there are many ways in which the information can be utilized. Four types of data analysis are often seen in a professional environment. While they may be divided into separate categories, they’re linked to each other.

Descriptive Analysis:

The most commonly used data analysis, descriptive analysis simply summarizes past data. For example, Key Performance Indicators (KPIs) use descriptive analysis. It establishes certain benchmarks after studying how someone has been performing in the past.

Diagnostic Analysis:

The next step is to identify why something happened. Diagnostic analysis uses the information gathered through descriptive analysis and helps find the underlying causes of an outcome. For example, if a marketing initiative was successful, you deep-dive into the strategies that worked.

Predictive Analysis:

It attempts to answer ‘what’s likely to happen’. Predictive analysis makes use of past data to predict future outcomes. However, the accuracy of predictions depends on the quality of the data provided. Risk assessment is an ideal example of using predictive analysis.

Prescriptive Analysis: 

The most sought-after type of data analysis, prescriptive analysis combines the insights of all of the previous analyses. It’s a huge organizational commitment as it requires plenty of effort and resources. A great example of prescriptive analysis is Artificial Intelligence (AI), which consumes large amounts of data. You need to be prepared to commit to this type of analysis.

Review And Interpret

Once you’ve collected and collated your data, it’s time to review it and draw accurate conclusions. Here are a few ways to improve the review process:

Identify the fundamental issues, opportunities and problems and make note of recurring trends if any

Make a list of your insights and check which is the most or the least common. In short, keep track of the frequency of each insight

Conduct a SWOT analysis and identify the strengths, weaknesses, opportunities and threats

Write down your conclusions and recommendations of the research

When we think about research, we often associate it with academicians and students. but the truth is research is for everybody who is willing to learn and enhance their knowledge. If you want to master the art of strategically upgrading your knowledge, Harappa Education’s Learning Expertly course has all the answers. Not only will it help you look at things from a fresh perspective but also show you how to acquire new information with greater efficiency. The Growth Mindset framework will teach you how to believe in your abilities to grow and improve. The Learning Transfer framework will help you apply your learnings from one context to another. Begin the journey of tactful learning and self-improvement today!

Explore Harappa Diaries to learn more about topics related to the THINK Habit such as  Learning From Experience ,  Critical Thinking  & What is  Brainstorming  to think clearly and rationally.

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• Knowledge Base
• Starting the research process
• 10 Research Question Examples to Guide Your Research Project

10 Research Question Examples to Guide your Research Project

Published on October 30, 2022 by Shona McCombes . Revised on October 19, 2023.

The research question is one of the most important parts of your research paper , thesis or dissertation . It’s important to spend some time assessing and refining your question before you get started.

The exact form of your question will depend on a few things, such as the length of your project, the type of research you’re conducting, the topic , and the research problem . However, all research questions should be focused, specific, and relevant to a timely social or scholarly issue.

Once you’ve read our guide on how to write a research question , you can use these examples to craft your own.

Note that the design of your research question can depend on what method you are pursuing. Here are a few options for qualitative, quantitative, and statistical research questions.

Other interesting articles

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2023, October 19). 10 Research Question Examples to Guide your Research Project. Scribbr. Retrieved August 23, 2024, from https://www.scribbr.com/research-process/research-question-examples/

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How To Write UX Research Objectives (with 14 Examples)

Cori Widen currently leads the UX Research team at Lightricks. She worked in the tech industry for 10 years in various product marketing roles before honing in on her passion for understanding the user and transitioning to research.

Get better results from your research while letting stakeholders know what to expect.

Whether you’re a UX researcher, designer, or product manager—chances are, you know the value of customer feedback and user research. If you’re ready to get started with UX research , it can be tempting to source your participants and get moving, but hold up one sec! Defining your research objectives is a crucial step and skipping it could be really detrimental to the research process.  

Below is everything that you need to know about crafting useful research objectives, plus examples of research aims and objectives to help you create your own.

What Are Research Objectives And Why Are They Important?

Research objectives, in plain language, are clear statements that explain what you want to learn from your research. Objectives should be set as part of your UX research plan . Each research project that you do will likely have a few different objectives, and they’re important because:

• They make certain that you and all of the relevant stakeholders are aligned on what you want to learn
• They guide you toward choosing the right research methodology
• They help you reduce noise and wasted time throughout the research process

If you don’t take the time to create research objectives, it’s likely that there is only a vague topic informing your research. This means that many stakeholders may have different expectations in terms of what you’ll learn, and when expectations aren’t met, the impact of your research is limited. 

Not only that, but there are a lot of different types of research methodologies that answer different types of questions: usability testing, user interviews, diary studies, surveys, focus groups, and more. Knowing exactly what questions you’d like to answer will guide you in the right direction. For more on different user research methodologies and how to choose the right ones based on your objectives, I recommend this guide . 

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How Do You Create Good Research Objectives?

The SMART acronym can help you understand whether specific objectives are solid or not. Good research objectives are:

Specific: They aren’t vague—anyone at your organization can read them and understand what you want to learn. They should include action verbs so that what you intend to do is clear.

Measurable: When you’re done with your research, you’ll know whether or not you’ve achieved your research goals

Achievable: Your objectives should be realistic. For example, a question that is aiming to predict future behavior rather than analyze something occurring in the present or past isn’t likely achievable. 

Relevant: Your objectives should relate directly to the work that you do so that your findings will be actionable.

Time-Bound: Decide when your deadline is for having your findings ready, and make sure that your objectives can realistically be answered by then. 

Step 1: Align with all of your relevant stakeholders

Unless you’re planning to be the only person at your company or organization who will make use of your findings, it’s a good idea to begin your research design process, before you write your objectives or any aspect of your research proposal, by aligning with other relevant colleagues . 

Take a minute to think about who may be interested in what you’re working on and make plans to check in. Give your colleagues a sense of what the direction of your research is and ask them if they have any relevant questions in terms of what they’d like to know about users. This way, you can take it into account as you move forward with crafting your objectives.

Step 2: Decide on a research aim

Research aims are less specific statements that describe the overarching topic of your research. While aims are too broad to function as research questions or objectives, they help you narrow your focus in preparation for writing your objectives.

For example, a research aim may be something like:

Assess the overall experience and value for the users of the community feature on our platform.

This statement is broad—it’s alluding to a feature and users in general—but it doesn’t inform exactly what you want to learn. That comes next!

Step 3: Draft your research objectives!

Once you’ve written your aim, writing your research objectives is generally a pretty simple task. Look over your notes from your conversations with colleagues and check in with yourself about what you’d like to learn. 

Now, it’s time to write! Break down your aim into specific research questions. Going forward with our previous example, we can better understand exactly what I mean.

Research Aim: Assess the overall experience and value for the users of the community feature on our platform.

Research Objective Examples

• Understand the extent to which our power users feel that the community feature provides value
• Assess the community feature’s ability to answer the pain points of our power users
• Learn more about the common use cases of the community feature by our power users
• Discover any major usability issues within the community feature

When you look at both the research aim and its accompanying objectives, you can see that we’re addressing the general area to be researched with the aim (the community feature) and the objectives mention several specific topics within the realm of the feature. With this information in hand, you’ll be able to decide on your research methodology and get to the fun part—the research itself!

Author's Tip

The objectives that accompany your aim can be quantitative or qualitative in nature, but they have to be specific enough for you to decide on your research methods.

Step 4: Check your work and draft your research proposal

Take a last look at your objective(s) and ask yourself: 

• Are they SMART objectives? 
• Do they lead you to logical conclusions about data collection methods and research techniques? 
• Is each one a clear objective that anyone at your organization could read and understand?
• Have you used action verbs so that what you’ll learn from your research is clear (for example: assess, understand, etc.)?

Once you’re confident in your research objectives, you can use them to draft your proposal. Your research proposal should include your aim, your objectives, your methodology, your budget, and your timeline. Some of your user research tools may include relevant templates or at least a place to store your draft for colleagues to see.

2 Examples Of Research Aims (Plus 10 Research Objective Examples)

Need some inspiration before getting started? It can be a lot easier to write your own objectives after browsing some examples. Below are two different research aims, each with five sample objectives.

Research Aim Example 1: Assess the impact and usability of our daily meditation feature in the app.

Objective examples:.

• Uncover usability issues for new users looking to find a relevant meditation that meets their needs
• Understand typical usage patterns of our most dedicated daily meditators 
• Learn more about the factors that influence users to choose which daily meditation to use
• Quantify what percentage of daily meditators are satisfied with the meditation they choose over the period of a full month
• Uncover usability issues for existing users when trying to create a playlist of their favorite daily meditations

Research Aim Example 2: Learn more about the social media video creation process for small business owners

• Create personas that represent different types of small business owners who create their own video content
• Identify the most challenging parts of the video creation process for each small business owner persona
• Uncover any usability issues when small business owners use the video templates in our app to create videos for TikTok
• Assess the ease of use for small business owners creating business content with our app versus our two main competitors
• Quantify the percentage of our user base who are creating videos specifically for their small businesses

Now that you’ve learned how essential objectives are, gone through the step-by-step process for creating them, and perused some examples—hopefully, you’re feeling confident about writing your own research objectives! With the right research questions at hand, and maybe a few great UX research podcasts or UXR conferences to keep you sharp, you’re well on your way to your desired outcomes and actionable findings. 

As you move through your user research journey, I highly recommend subscribing to The Product Manager newsletter for regular insights about all things user research. 

Happy researching!

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