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19 Sales Manager Resume Examples - Here's What Works In 2024

Sales managers are one of the most consistently in-demand jobs due to the ongoing need for companies to move their products. if you’re interested in a specific position, we’ll help you tailor your resume to fit the hiring manager’s expectations in this guide. to get an idea of what different sales manager resumes should look like, we’ve included five templates you can follow..

As long as companies are selling products, there will be a need for skilled people who help sell them - and that means sales managers are a field that will enjoy consistent demand. The Bureau of Labor Statistics, in fact, anticipates a steady four percent growth in sales manager positions each year through 2029. Along with determining how best to assist companies in selling their products, sales managers are generally expected to be able to work with individual clients to gain their interest (and keep it) in high value products. Sales managers can be employed in a wide variety of industries, and the responsibilities each position involves will be specific to the job title. With that in mind, the job listing you’re applying for will be the first major indicator as to the type of resume you should submit. Read on as we discuss five templates for different positions within the sales manager field, highlight what they do best, and go over some best practices to keep in mind.

Sales Manager Resume Templates

Jump to a template:

• Sales Manager
• Regional Sales Manager
• Hotel Sales Manager
• Automobile / Car Sales Manager
• Retail Sales Manager
• Territory Sales Manager
• Catering Sales Manager
• Automotive Sales Manager
• Assistant Sales Manager
• Area Sales Manager
• National Sales Manager

Jump to a resource:

• Keywords for Sales Manager Resumes

Sales Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Sales Manager Resumes
• Related Sales Resumes

Get advice on each section of your resume:

Template 1 of 19: Sales Manager Resume Example

A sales manager is someone who oversees a business's sales process from beginning to end. Depending on the organization, there may be one sales manager for the entire department or several sales managers who each cover a different region. The sales manager is responsible for creating sales initiatives for their team, monitoring day-to-day sales activities, building targets for metrics, analyzing sales data, and managing junior-level sales staff. To land a role as a sales manager, you’ll need a bachelor's degree. No specific coursework is required for a sales manager role, but a relevant degree in business or marketing may help. Hiring managers will look for a candidate with sales experience, such as in prior roles in mid-level sales positions, like as an account executive. Furthermore, the ideal candidate for this role will be enthusiastic with great people skills, management skills, and negotiation abilities.

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Tips to help you write your Sales Manager resume in 2024

   showcase your experience mentoring or training others.

A big piece of the sales manager role is to train junior sales staff on best practices and mold them into better salespeople. If you’ve had previous experience with tasks like mentoring, call shadowing, or building performance improvement plans for salespeople, it’s important to note that on your resume to land this role.

   Demonstrate your ability to forecast sales and build reports

Though the sales manager is not a highly technical position, it does require certain technical skills that cannot be overlooked. Sales managers are asked to build reports about their team’s current performance, and expected performance, using software like Salesforce. As such, you should demonstrate any experience you have building reports, and on what software program, on your resume.

Skills you can include on your Sales Manager resume

Template 2 of 19: sales manager resume example.

A general sales manager will be expected to have a basic familiarity with all of the aspects of the sales management position. To indicate this, you should focus on including action verbs and skills that are relevant to sales managers wherever possible.

   Sales manager oriented action verbs

This applicant utilizes strong action verbs that encapsulate the primary responsibilities of a sales manager throughout their resume. Along with including words like “training”, “supervising”, “planning”, “implementing”, “launching”, and “leading” in their opening summary, they start every single one of their bullet points with a different action verb. To similarly emphasize to the hiring manager that you have a rounded, clear perspective of what being a sales manager entails, you should opt to include a variety of action verbs in your list of accomplishments. You can get an idea of what sales manager action verbs you should be utilizing below the resume templates section of this guide.

   Solid skill inclusion

Along with strong action verbs, this applicant includes sales manager skills in every bullet point. Managing teams, increasing sales, and hiring and training are all referenced in the most recent position held. In addition, the skills bank on the right side of the page lists the sales manager skills the applicant is experienced with. To demonstrate that you are familiar with the duties of a sales manager and have attained accomplishments in the field in the past, you should be sure to touch on all of the relevant elements of the position you have experience with in your resume.

Template 3 of 19: Regional Sales Manager Resume Example

As a Regional Sales Manager, you'll be responsible for overseeing the sales team within a specific region while strategizing and implementing sales initiatives. With the constant evolution of the sales landscape and the increasing dependence on technology, it's crucial to stay updated with the latest trends and best practices in sales management. When crafting your resume for this role, ensure that it highlights your expertise in managing sales teams, driving revenue growth, and adapting to industry changes. Having a strong resume is essential for landing a Regional Sales Manager position, as it not only showcases your achievements but also demonstrates your ability to drive sales results and lead teams effectively. Be sure to highlight any specific sales strategies you've utilized, key account relationships you've managed, and any notable revenue growth you've contributed to your previous organizations.

Tips to help you write your Regional Sales Manager resume in 2024

   emphasize your sales leadership.

For a Regional Sales Manager role, you need to showcase your ability to lead and develop sales teams. On your resume, highlight instances where you've coached, trained, and managed a team, and mention any improvements in sales performance that resulted from your leadership.

   Quantify your sales achievements

Numbers speak volumes when it comes to sales, so be specific about your accomplishments. Include metrics like percentage increase in sales, number of new accounts acquired, and revenue generated under your management. Demonstrating a track record of success is critical in securing a Regional Sales Manager position.

Skills you can include on your Regional Sales Manager resume

Template 4 of 19: regional sales manager resume example.

Regional sales managers should aim to indicate their proficiency with sales management at both the lower and upper levels to show they have both the fundamental skills and greater vision needed for a sales position with more responsibility. This resume does that with its heavy use of quantifiable data points and by showing progressive growth along the sales management career path.

   Usage of numerical data points, using metrics relevant to sales

At the higher levels in particular, businesses are interested in knowing how particular employees within their company will affect their bottom line. When this applicant notes how they increased sales by 30 percent, helped the company go from 100 to 500 installations in a year, and managed a $20 million territory, it spells out in clear terms how much they will be able to help the business that hires them. You can accomplish this effect by including numerical data points with every bullet point on your resume.

   Shows progressive growth within a company

For a sales manager to make it to the regional level, it would make sense for them to have taken steps along the sales manager ladder to get there. This resume shows that the applicant began with basic accomplishments (such as upselling products as a sales associate) and progressively grew into positions that have greater responsibilities (up to overseeing four branches at the national level) at the company. By including the promotions that you’ve had within a company, you can show to hiring managers that you have successfully demonstrated your competency to your superiors on a consistent basis. Beyond individual companies, hiring managers like to see that you’re moving upward in your career trajectory, so be sure to indicate that when you can.

Template 5 of 19: Hotel Sales Manager Resume Example

The hotel sales manager is an experienced hospitality professional who oversees several aspects of a hotel’s daily business operations. Typically, the hotel manager is in charge of a large team of on-site hospitality staff. They also oversee special bookings and events, improve reservations percentages, and marketing strategies, manage budgets, resolve high-level guest complaints, and identify capital improvements for the property. To become a hotel sales manager, you will need a degree in hospitality management, business, or another related field. Hiring managers will also look for someone with extensive experience in hospitality, such as previous roles held as a lead concierge, front desk associate, events manager, or housekeeping supervisor. The best hotel managers have superb customer service and conflict resolution skills, as well as great organization and multitasking abilities.

Tips to help you write your Hotel Sales Manager resume in 2024

   show your previous experience improving customer satisfaction scores.

When it comes to hotel management, making sure your guests are satisfied is one of the most important responsibilities you’ll have. So, to be considered for this role, make sure your resume highlights the previous experience you have with customer service and conflict resolution. Even better if you can highlight how you improved another property’s guest satisfaction rating.

   Demonstrate your hotel marketing expertise

Although this is not a marketing-centric position, many hotel managers are responsible for marketing their property to ensure reservations keep rolling in. As a hotel manager, you may be asked to think of new marketing campaigns. To get hired for this role, it will be important to highlight any experience you have using digital marketing tools to garner more bookings.

Skills you can include on your Hotel Sales Manager resume

Template 6 of 19: hotel sales manager resume example.

As the name suggests, this manager is in charge of the hotel's sales department. In this position, you would be working under a general manager. You will oversee the hotel’s marketing campaigns, and customer outreach strategies, among other tasks. Your goal is to maximize sales and profits. A strong sales background as well as a wealth of knowledge in the hospitality industry will be expected. Ensure your resume highlights both. Here is a strong resume sample.

   Use metrics to show your effect on the bottom line.

The core function of sales is to increase revenue for the hotel. Show recruiters how successful you have been at doing that by including metrics of how much you and your team were able to increase sales and thereby revenue under your leadership in previous positions.

   Highlight your marketing background.

Marketing is a huge part of how you attract customers to your hotels and thereby how you make sales. Being able to show in your resume that you are particularly skilled and experienced in marketing is a huge advantage for your application. This applicant has included their marketing coordinator position in their experience section. Include your marketing experience in your resume.

Template 7 of 19: Hotel Sales Manager Resume Example

Hotel sales managers are involved in the marketing of the hotel itself, and so it helps to indicate your ability to develop and implement successful marketing strategies. In this resume, the applicant references their marketing accomplishments alongside their ability to improve staff performance (including implementing CRM tools and educating the staff accordingly), giving the impression of overall capability when it comes to hotel brand management.

   Highlight marketing skills, especially those relevant to hotel management

Note how this applicant includes how they “implemented social media strategies that increased client interest by 20%” and attended more than 10 industry networking events with the net result of increasing sales by 20 percent. If you have similar accomplishments related to sales outreach, marketing, or developing campaigns (online and offline), you should include them to let hiring managers know that you won’t be slacking when it comes to promoting the hotel to gain business.

   Staff and team successes are included

This hotel sales manager includes their success at working with a variety of team members to improve the overall hotel performance, showcasing their well roundedness in hotel management. Their accomplishments include educating concierges, training staff, executing sales strategies with five national level sales managers, and working with hotel sales teams. To demonstrate that you have experience working with staff, sales teams, and team members at a variety of levels, you should opt to include any accomplishments that showcase your ability to lead.

Template 8 of 19: Automobile / Car Sales Manager Resume Example

If you have a love for cars and want to share that love with others, a job as a car sales manager could be for you. Car sales managers are responsible for marketing and selling available automobiles to the public. They walk customers through the car buying process from the very first test drive, all the way to signing off on the car purchase. Car sales managers may also be involved in high-level operations such as planning when to sell newly released cars, training sales associates, or resolving high-level customer issues. To become a car sales manager, no specific degree is necessary; however, a degree in business or communications may help you stand out. The ideal candidate for this role will have a mix of sales experience and car expertise. Previous roles as an automotive technician, retail sales associate, or technical sales representative can help you stand out for this role. Overall, it’s important that a car sales manager has strong sales foundations, great leadership skills, and impeccable interpersonal skills.

Tips to help you write your Automobile / Car Sales Manager resume in 2024

   highlight any technical expertise you have relating to cars/automobiles.

Previous job experience in the car industry is not totally necessary to land this job, but it certainly helps. Featuring any experience you have working with cars on your resume will show hiring managers you have the knowledge needed. This can be professional experience, or you can highlight an experience you might have from a hobby, like helping a family member fix up an old car.

   Showcase your previous experience meeting or exceeding a quota

Like many sales jobs, car sales managers must strive to meet a quota of sales. Meeting a quota is extremely important in car sales, so be sure to highlight previous jobs where you have met or exceeded your quota. It’s also wise to highlight any challenges you overcame to do so, and how you faced these challenges. This shows hiring managers you are determined and focused.

Skills you can include on your Automobile / Car Sales Manager resume

Template 9 of 19: automobile / car sales manager resume example.

As automobiles are high ticket items, automobile sales managers should be prepared to indicate that they have familiarity with the financing process and have made measurable gains within that field. This applicant does so by including finance-relevant data points. Furthermore, by including a relevant additional information section, the impression of overall competency is boosted.

   Awareness of importance of financing

Automobile sales can be dependent on the availability of financing, and financing is the vehicle (if you’ll pardon the pun) that enables some dealerships to stay afloat. If you can similarly demonstrate that you have the capacity to improve the finance income of a car sales business (such as by developing a business plan or by improving relationships with financial institutions), you’ll show hiring managers that you take this portion of the business seriously.

   Additional information section lends to impression of competency

Including an additional information section with relevant accomplishments, techniques, or skills for car sales management will cement the impression that you have experience in this niche. “Negotiation” and “Dealer Management” are both strong techniques that car sales managers should aim to include, while having familiarity with tools like CRM and Reynolds shows you have a solid sales background. Lastly, if you have any certifications that are relevant to the field, you can list them here.

Template 10 of 19: Retail Sales Manager Resume Example

A retail sales manager is someone who oversees the sales processes and operations for a retail store. Depending on the company, the retail sales manager may oversee just one location or several stores within a region. As a retail sales manager, you will be responsible for overseeing sales within the store, conducting loss prevention strategies, tracking key KPIs, training retail sales associates, and more. To become a retail sales manager, you’ll need a combination of relevant experience and skills. Typically, hiring managers will look for someone with a minimum of an associate’s degree, although adequate experience may substitute for a college education in some cases. It’s extremely important that candidates for this role have considerable client-facing, customer service, and sales experience. Prior roles held as a customer care representative or inside sales representative are preferable.

Tips to help you write your Retail Sales Manager resume in 2024

   showcase your prior experience training and managing junior employees.

To become a retail sales manager, it’s important to show hiring managers that you have leadership skills. The retail sales manager will be primarily responsible for leading employee training, development, and conflict resolution. As such, it’s important to highlight times where you have successfully managed or trained employees in the past.

   Highlight any experience you have interpreting sales data

Often, retail sales managers will be asked to track and interpret data about their store’s sales and customer activity. Highlight skills such as sales management, sales forecasting, and data entry on your resume will help you stand out for this role.

Skills you can include on your Retail Sales Manager resume

Template 11 of 19: retail sales manager resume example.

If you have experience in sales and customer service, and great organizational abilities, a role as a retail sales manager might be right for you. The retail sales manager oversees the daily operations of a retail store’s sales department. They typically manage the sales staff, set sales goals, monitor revenue, develop and maintain store budgets, track inventory levels, and train new sales staff. There are many ways to become a retail sales manager. A combination of education and relevant knowledge is ideal. A bachelor's degree in business is preferable for this role, though some organizations may overlook lacking education if the candidate has significant retail sales experience. It’s important that candidates for the role have previous sales experiences, such as prior roles held as retail sales specialists or business development representative. It’s also important that candidates demonstrate the desired skills, such as sales planning, budget planning, inventory management, and people management skills.

   Detail any prior experience improving a sales team’s productivity or morale

Retail sales jobs are often transient because they are popular roles among young people. Managing young salespeople is no easy task. The retail sales manager must be knowledgeable in creative techniques to engage and retain their staff - as such, it’s important to highlight the experience you have improving staff morale on your resume.

   Demonstrate your ability to implement sales strategies and incentives

As a retail sales manager, you will be tasked with implementing new strategies to boost sales and revenue. As such, it’s important to detail any experience you have creating and effectively executing new sales strategies or incentives on your resume.

Template 12 of 19: Retail Sales Manager Resume Example

Retail sales managers are on the front lines of sales, meaning they will be having more customer interactions than sales managers in other positions. This applicant shows that they have the ability to work with both customers and employees in a way that supports business sustainability.

   Emphasis on customer relationships

Businesses that are looking for retail sales managers are primarily looking for competent, friendly faces that will be able to handle any situation that arises for customers on the sales floor (or off of it). This applicant does that by referencing their focus on fostering “a positive customer experience”, attaining over 96 percent customer satisfaction with their team, and expanding the customer account base by 35 percent, to highlight a few instances. To demonstrate that you have an affinity for building and maintaining constructive customer relationships, you should aim to emphasize customer- or client-centered accomplishments at your past positions.

   Interpersonal skills are indicated through achievements

While all sales managers can be expected to have a degree of interpersonal skills, retail sales managers generally need to have the ability to keep both their customers and their employees happy. In this resume, the applicant includes several accomplishments that give the impression that they have a solid ability to work with others. As examples, they list how they were among the few who received a teaching fellowship at their university, as well as their work to develop a project that led to 85 percent employee retention. If you want to show hiring managers that you care for others in a way that elevates their performance, provide data points that support it.

Template 13 of 19: Retail Sales Manager Resume Example

Template 14 of 19: Territory Sales Manager Resume Example

A territory sales manager leads a sales team in a specific territory. As with any other sales manager, your job is to set sales targets for your team and support them in achieving those targets. Your support may extend to training your team or even taking on some of the sales responsibilities, especially when dealing with important clients. As this is a managerial position, your resume should show your ability to lead and manage a team successfully, as well as your years of sales experience. This resume shows both effectively.

Tips to help you write your Territory Sales Manager resume in 2024

   mention the industries you have worked in..

Your sales approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what sales strategy is effective in that sector.

   Show growth through promotions.

This is not an entry-level position, and as such recruiters will want to see a progression in your career up to this point. Showing promotions in your career indicates to recruiters that you are an exemplary employee and have had a successful career.

Skills you can include on your Territory Sales Manager resume

Template 15 of 19: catering sales manager resume example.

As the name suggests, a catering sales manager works to bring in sales for a catering business. They will develop a sales strategy, prospect for new clients, close deals, and maintain relationships that may lead to future business. This role requires a person with excellent interpersonal skills, great negotiation and persuasion skills, and a great sales background. Being knowledgeable about food (especially your company’s food) would also be greatly beneficial. Take a look at this impressive resume sample.

Tips to help you write your Catering Sales Manager resume in 2024

   list related certification..

If you have certifications in the food industry, events industry, or any related field, be sure to list them in your resume. These certifications show recruiters what your strong suits are and show your dedication to the field. They are bound to give you a leg up on other applicants who do not have degrees.

   Show a background in the catering industry.

If you have extensive sales experience in multiple fields, concentrate on the previous positions that are in the catering industry or in closely related industries. Industries like special events would be relevant.

Skills you can include on your Catering Sales Manager resume

Template 16 of 19: automotive sales manager resume example.

As the name suggests, this sales manager leads a team that sells vehicles. First and foremost you have to be very knowledgeable about the vehicles your company sells so being able to show a background in the automotive industry would be a huge benefit to your resume. You also need to be a strong salesperson with a sales background, and an experienced manager. Lastly, you need to have very strong customer service and interpersonal skills to ensure that your clients have an enjoyable experience in your showroom. Here is a successful resume sample.

Tips to help you write your Automotive Sales Manager resume in 2024

   have an automotive focussed skills list..

Show recruiters that you are particularly skilled and knowledgeable on automotives by focusing your skills section on automotive-related skills. This applicant’s technical skills are all automotive-related.

   Mention the size of the teams you have managed.

Give recruiters a feel of your management capabilities by listing how many sales associates you have managed in the past. Include actual numbers as this applicant has done. This applicant has managed a team of 49 sales associates in their most recent position.

Skills you can include on your Automotive Sales Manager resume

Template 17 of 19: assistant sales manager resume example.

These professionals act as the second in command for their sales manager associates and will commonly handle some of the sales manager’s tasks as needed. These tasks may include overseeing the work of sales associates, creating strategies, and evaluating the success of the strategies. You must have great interpersonal and communication skills, as well as a strong work ethic and helpful attitude. Here is a resume sample that would impress recruiters.

Tips to help you write your Assistant Sales Manager resume in 2024

   list sales-related certifications..

Show recruiters your skill and knowledge level in sales by listing any sales-related certification you have. This applicant has 3 sales certifications which would make them very attractive to recruiters. Try and get the same.

   Include management-related projects in your resume.

If you don't have a strong managerial background in terms of previous positions, feel free to include projects you have done where you played a managerial role or where you have learned managerial skills.

Skills you can include on your Assistant Sales Manager resume

Template 18 of 19: area sales manager resume example.

In this position, you will be in charge of the sales effort in a particular geographical area. You will develop sales strategies and work with your team of sales representatives to reach assigned sales targets. It will also be your job to constantly analyze the sales data in your area to ensure that the strategies developed are effective. Recruiters will be looking at your resume to see a background in sales and management so make sure your resume is crafted to let those two skills shine. Here is a great example of a strong resume.

Tips to help you write your Area Sales Manager resume in 2024

   highlight sales and managerial certifications..

Sales and management are the backbones of this job. Being able to show certification in both gives recruiters confidence in your skills and shows dedication to your profession.

   Highlight key achievements in your introduction section.

Let recruiters know from the beginning of your resume, just how successful you are in sales by including a quantifiable key success in your introduction section. It sets an impressive tone for the rest of your resume.

Skills you can include on your Area Sales Manager resume

Template 19 of 19: national sales manager resume example.

As the name suggests, national sales managers lead sales teams in a large region. It is your job to develop sales goals, handle sales budgets, recruit sales staff, and track sales progress, among other tasks. This is a senior position and as such your resume needs to show years of experience in both sales and management and a strong skills section to cater to both roles. Take a look at this recruiter-approved resume sample.

Tips to help you write your National Sales Manager resume in 2024

   include a clear job title to get your past ats filters..

Most companies will filter the resumes received through ATS filters, so it’s important to include things like a clear job title. So if you are applying for this position, ensure you clearly write ‘National Sales Manager at the top of your resume. Writing ‘Sales Manager’ might not be enough to get you by.

   Include experience with all levels of the sales cycle.

You need to be able to show recruiters that you are well-versed and well-experienced in all stages of the sales cycle. So show experience in sales analysis, negotiations, sales, customer retention, etc. You can show this in your experience and skills sections.

Skills you can include on your National Sales Manager resume

As a hiring manager who has recruited for sales manager roles at companies like Microsoft, Salesforce, and Oracle, I've seen countless resumes for this position. The best ones always stand out by showcasing the candidate's ability to lead and motivate a sales team, hit targets, and grow revenue. Here are some tips to make your sales manager resume stand out from the rest:

The most impactful way to showcase your success as a sales manager is by quantifying your achievements:

• Grew annual sales revenue from $5M to $12M in 3 years, a 140% increase
• Led a team of 15 sales reps to consistently exceed quarterly quotas by 20%+
• Landed 5 new enterprise clients with ACV over $500K each

Raw numbers speak volumes. They give the hiring manager a concrete sense of the scale and impact of what you've accomplished. Whenever possible, include hard data points like revenue dollars, growth percentages, team size, quotas exceeded, and major client wins.

   Highlight your leadership and team building skills

Bad resumes say things like:

• Responsible for managing and leading the sales team

But this just describes the basic duties of any sales manager. To really impress, give specific examples of how you've led and motivated teams to success:

• Implemented a new sales training program that onboarded reps 25% faster
• Created a mentorship program that reduced turnover by 30%
• Built a culture of collaboration that improved team quota attainment from 60% to 95%

The best candidates don't just manage—they proactively find ways to make their teams more effective through training, culture building, and innovative leadership strategies. Highlight initiatives you've spearheaded that had a real impact.

   Demonstrate cross-functional collaboration skills

As a sales manager, working effectively with other departments like marketing, product, and customer success is critical. Show how you've partnered with other teams to drive better results:

• Collaborated with marketing to revamp lead gen strategy, increasing qualified leads by 50%
• Partnered with product to beta test and provide feedback on new features, ensuring strong product-market fit at launch
• Worked with customer success to reduce churn by 25% through improved handoff and check-in processes

Quantify the results of your cross-team efforts wherever you can. Demonstrating that you can work well with other functions shows you're not just a great sales leader, but a strong leader and collaborator in general.

   Tailor your resume to the specific role

Not all sales manager roles are the same. A resume that may be great for a SaaS sales manager position might not fit well for a retail sales manager job. Before you submit your resume, take time to customize it for the specific role you're applying for:

• Match your skills and experiences to the key qualifications listed in the job description
• Use industry-specific terminology and KPIs relevant to that sector (e.g. MRR for SaaS, same-store sales for retail)
• Highlight achievements most relevant to that company's business model and goals

Spending a little extra time to tailor your resume for each opportunity can make a big difference in showing the hiring manager you're the right fit for that particular sales manager position.

   Show your career progression

Companies want to hire sales managers who have a track record of growth and increasing responsibility. Make your career progression clear:

Sales Manager, ABC Company (2018-Present) - Promoted to manage a 10-person sales team across North America region - Grew territory revenue 75% YoY by implementing new lead gen and sales processes Senior Sales Representative, ABC Company (2015-2018) - Exceeded annual quota by 30%+ each year - Mentored and trained 5 new sales hires

This progression from successful individual contributor to team leader with expanding scope of responsibility paints a clear picture of your growth and potential. Where you have been promoted, be sure to spell that out.

   Include sales methodology and CRM expertise

Hiring managers want concrete evidence of how you'll run the sales process and tech stack. Include details like:

• Expertise in solution selling, Challenger sales, and account-based marketing methodologies
• Experience with Salesforce, Outreach, ZoomInfo, and other key sales tech tools
• Certified in Miller Heiman Strategic Selling and Spin Selling

If you have expertise in the specific sales methodologies or CRM and sales enablement tools they use, that can give you a real leg up. Even if not, showing your grasp of popular sales approaches and technologies demonstrates your industry acumen.

When piecing together your sales manager resume, your first step should be reviewing the job listing to determine what kind of sales manager they’re looking for. The specific position title is the first clue, but you can also get an idea from the language used. For example, if the listing references working with clients, be sure to include any accomplishments pertaining to customer satisfaction, increasing sales, or maintaining a customer base.

   Use action verbs relevant to the position

No matter what type of sales manager position you’re applying for, you should aim to include action verbs that are best suited to the position. As an example, the first template we looked at was spot on with its emphasis on managing, developing, increasing, and engaging, all of which are strong verbs that paint a picture of overall capacity in the picture. If you’re applying for a retail sales manager position, on the other hand, recruiting, coaching, coordinating, and conducting all speak to experience with working with teams.

   Use numerical data points, related to sales

All types of sales managers should focus on including numerical data points whenever possible. Doing so enables hiring managers to see that you aren’t all qualitative fluff, but that you have the ability to produce results within businesses (and can do so within their organization). It’s much stronger, for instance, to say that you’ve maintained an average increase of 30 percent growth in sales (as in the second resume we looked at) rather than stating that you’ve contributed to a steady increase in sales over three years.

Writing Your Sales Manager Resume: Section By Section

  header, 1. emphasize your name and title.

Your name should be the most prominent element in your header, ideally in a larger font size than the rest of your contact details. Follow it with your current or most recent job title, such as:

• John Smith Senior Sales Manager

If you have a certification that's highly relevant to sales management roles, you can include it after your title. For example:

Jane Doe Sales Manager, Certified Sales Professional (CSP)

Avoid cluttering your header with multiple titles or certifications. Focus on the most relevant one that aligns with the job you're targeting.

2. Include key contact details

After your name and title, provide your primary contact details separated by a divider like a pipe (|) or bullet (•). Essential details to include are:

• Phone number
• Professional email address
• Location (City, State)
• LinkedIn URL

Avoid unprofessional email addresses like [email protected] . Stick to a variation of your name, such as:

• [email protected]

For your location, including your full mailing address is unnecessary. Most sales manager roles are on-site, so recruiters mainly want to see you're local. If you're applying to a remote role, just put your city and state.

3. Streamline your header layout

How you format your header matters too. Keep it clean, readable, and easy to skim. Some best practices:

• Left-align all the text
• Put your name on its own line
• Use a professional, legible font like Arial or Calibri
• Avoid cramming in keywords, multiple titles, or logos

Here's an example of a cluttered, hard-to-read header:

• JOHN SMITH | Sales Manager / Business Development / Account Executive | 555-123-4567 | [email protected] | New York, NY | linkedin.com/in/johnsmith

Instead, aim for a streamlined header like:

John Smith Sales Manager 555-123-4567 • [email protected] • New York, NY • linkedin.com/in/johnsmith

  Summary

A resume summary, also known as a professional summary or summary statement, is an optional section that highlights your most relevant qualifications for the sales manager position you're applying for. While it's not a mandatory part of your resume, it can be a valuable addition if you're looking to provide additional context or showcase experience that may not be immediately apparent from the rest of your application.

However, it's important to note that you should never use an objective statement in place of a summary. Objective statements are outdated and focus on what you want from the employer, rather than what you can bring to the table. Instead, use your summary to provide a concise overview of your skills, experience, and achievements that align with the requirements of the sales manager role.

To learn how to write an effective resume summary for your Sales Manager resume, or figure out if you need one, please read Sales Manager Resume Summary Examples , or Sales Manager Resume Objective Examples .

1. Tailor your summary to the specific sales manager role

When crafting your sales manager resume summary, it's crucial to tailor it to the specific role and company you're applying to. This means highlighting the skills, experience, and achievements that are most relevant to the position and the organization's goals.

For example, if the sales manager role emphasizes team leadership and mentoring, focus on your experience in:

• Building and leading high-performing sales teams
• Developing and implementing training programs
• Coaching and mentoring junior sales representatives

On the other hand, if the role prioritizes business development and strategic partnerships, showcase your successes in:

• Identifying and pursuing new business opportunities
• Negotiating and closing complex deals
• Building and maintaining relationships with key clients and partners

2. Quantify your achievements with metrics

To make your sales manager resume summary more impactful, quantify your achievements using specific metrics and data points. This helps illustrate the scope and significance of your contributions in a concrete, measurable way.

Sales manager with over 10 years of experience in leading teams and driving revenue growth. Proven track record of success in developing and implementing sales strategies.

While this summary touches on relevant experience and accomplishments, it lacks the specificity and impact that metrics can provide. Instead, consider a summary like this:

Results-driven sales manager with over 10 years of experience leading teams of up to 15 representatives. Achieved 25% year-over-year revenue growth and exceeded quota by an average of 20% for 8 consecutive quarters. Implemented a new sales training program that reduced ramp-up time by 30% and increased average deal size by 15%.

3. Highlight your industry expertise and technical skills

As a sales manager, it's important to demonstrate your industry expertise and technical skills in your resume summary. This helps show employers that you have the knowledge and capabilities needed to succeed in the role and drive results for their organization.

For example, if you're applying for a sales manager position in the software-as-a-service (SaaS) industry, you might highlight:

• Your experience selling and managing teams in the SaaS space
• Your familiarity with common SaaS sales methodologies and tools (e.g., MEDDIC, Salesforce)
• Your understanding of key SaaS metrics (e.g., MRR, churn rate, CAC)

Similarly, if you're targeting a sales manager role in the medical devices industry, you could showcase:

• Your knowledge of the medical device sales process and regulatory landscape
• Your experience navigating complex sales cycles and working with healthcare professionals
• Your technical understanding of the products you've sold and their clinical applications

  Experience

Your work experience section is where you prove to employers that you have the right background for the job. It's one of the first places hiring managers look, so it needs to showcase your most relevant accomplishments and key skills.

In this section, we'll walk through how to write a work experience section for a sales manager resume that grabs attention and lands interviews.

1. Focus on your impact and results

Many resumes simply list out responsibilities, which doesn't tell employers much. Instead, focus on the impact you made and results you achieved in each role:

• Responsible for managing a sales team of 5 reps
• Handled sales training and onboarding of new team members

Hiring managers want to see specific accomplishments with numbers like:

• Led a team of 5 sales reps to consistently exceed quota by 20%+ each quarter
• Developed and implemented new sales training program that reduced ramp time by 30%

Use strong action verbs relevant to sales, like "drove", "generated", "exceeded", and "closed". Metrics are key - use exact percentages, dollar amounts, and other KPIs wherever possible.

Not sure if your resume highlights your impact effectively? Try out the free Score My Resume tool to get instant feedback on over 30 key criteria hiring managers look for, including use of action verbs and metrics.

2. Tailor your bullets to the job

Read through the job description carefully and make sure your work experience highlights the key skills they're looking for. For a sales manager role, this often includes things like:

• Team leadership and coaching
• Developing sales strategies and processes
• Driving revenue growth and hitting targets
• Building client relationships
• Forecasting and reporting on KPIs

Tweak your bullets to emphasize these areas. For example:

• Coached and mentored team of 8 account executives, resulting in team quota attainment of 115%
• Built new sales playbook and processes, increasing sales velocity by 20%
• Grew revenue from $5M to $8M in the Southeast territory through strategic account planning

To quickly check if you're highlighting the right skills on your resume, try running it through the Targeted Resume tool. It will scan your resume against a job description and point out any key skills you may be missing.

3. Highlight promotions and career growth

Showing progression and promotions in your work history is a great way to stand out, especially for a sales manager role. It demonstrates your ability to succeed and take on more responsibility.

Be sure to clearly call out any promotions in your work experience section:

SaaS Company Senior Account Executive (2019-2022) Account Executive (2017-2019) • Promoted to Senior AE in 2019 to mentor team of 5 AEs and guide sales strategy • Increased annual contract value of deals by 40% on average through value-based selling • Landed 3 of the company's largest enterprise deals to date ($500K+ ACV each)

If you don't have a promotion to highlight, you can still show growth and progression by listing key accomplishments and metrics that increased over time in each role.

Recruiters often quickly scan your resume looking at job titles first, so be sure to bold your titles and make promotions stand out visually.

4. Provide context around your work

Hiring managers may not be familiar with the specifics of every company you worked at. Provide a bit of helpful context so they can better understand your experience and accomplishments.

You can add a short blurb under the company name with key details like:

• Industry/vertical and product
• Company size and stage
• Target market and customers
• Sales model (inside sales vs field sales, inbound vs outbound, etc.)

Enterprise AI Startup Series B startup selling ML platform to Fortune 500 (50 employees, $20M ARR)

Just keep it concise - 1-2 lines max. This helps frame your experience, especially if you're coming from a lesser-known company or a different industry.

This additional context is especially helpful if you're looking to transition between industries. You can highlight transferable skills and experience that may not be immediately obvious.

  Education

Your education section shows hiring managers that you have the necessary knowledge and training for the sales manager role. It also gives them a sense of your background and expertise. Here are some tips to help you craft an effective education section on your sales manager resume.

1. List your degrees in reverse chronological order

Start with your most recent or highest degree first, then work backward. For each degree, include:

• Name of the degree (e.g., Bachelor of Science in Business Administration)
• Name of the university or college
• Location of the school (city and state)
• Graduation year

Here's an example:

Bachelor of Science in Marketing University of California, Los Angeles (UCLA) Los Angeles, CA 2018

2. Highlight relevant coursework and academic achievements

If you're a recent graduate or your coursework is highly relevant to the sales manager role, consider listing a few key courses or projects under your degree. This can help demonstrate your knowledge and skills. For example:

Bachelor of Business Administration in Marketing University of Texas at Austin Austin, TX 2020 Relevant Coursework: - Sales Management - Consumer Behavior - Digital Marketing Strategies - Marketing Analytics

Additionally, if you earned any notable academic achievements, such as graduating with honors or receiving scholarships, include those as well.

3. Keep it concise if you have extensive work experience

If you're a seasoned professional with years of sales experience, your education section should be brief. Hiring managers will be more interested in your work history and accomplishments. In this case, simply list your degrees without additional details:

• MBA, Harvard Business School
• B.A. in Communication, University of Michigan

Avoid listing outdated or irrelevant information like this:

Master of Business Administration Harvard Business School Cambridge, MA 1995-1997 Courses: - Introduction to Accounting - Business Ethics - Organizational Behavior

Remember, the goal is to provide a snapshot of your educational background, not a comprehensive list of everything you've ever studied.

4. Include relevant certifications and training programs

In addition to your formal education, include any relevant certifications or training programs you've completed. These can help demonstrate your expertise and commitment to professional development. For example:

• Certified Sales Professional (CSP), National Association of Sales Professionals
• Salesforce Certified Administrator
• Dale Carnegie Sales Training

However, avoid listing generic or irrelevant certifications like this:

• First Aid and CPR Certification
• Microsoft Office Specialist

Focus on certifications and programs that are specific to sales, marketing, or leadership.

Action Verbs For Sales Manager Resumes

To get an idea of what action verbs you should be using in general as a sales manager, you can refer to the list on the left. These action verbs have been gleaned from sales manager resumes, and will enable your resume to make an impression on hiring managers while also making it past automatic screening tools. As noted above, you should tailor your action verbs to specific positions based on your experience.

• Recommended

For more related action verbs, visit Sales Action Verbs .

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Sales Manager Resumes

Skills for sales manager resumes.

While it’s true that sales managers can work in a variety of industries, hiring managers are looking for general skills in their applicants. On the left, we’ve listed the most common skills for sales managers to include on their resumes. You should aim to include the relevant sales managers skills that you have for each of the sales-related positions that you’ve held. If you’re applying for a position with a specific job title (such as regional sales manager or hotel sales manager), use our templates above to help you determine what skills are best to include. Your skills can be listed in a summary at the start of your resume, in a skills bank on the side or bottom of your resume, and in your list of accomplishments at sales-related positions.

• Sales Management
• Account Management
• Key Account Development
• Sales Operations
• Marketing Strategy
• Sales Presentations
• Business-to-Business (B2B)
• Trade Shows
• Business Development
• Merchandising
• Forecasting
• Sales Process
• Product Development
• Consumer Products
• Pricing Strategy
• Direct Sales
• Contract Negotiation
• Business Planning
• Business Strategy
• Customer Service
• Strategic Planning
• Project Management
• New Business Development

How To Write Your Skills Section On a Sales Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Sales Manager Resumes

This word cloud highlights the important keywords that appear on Sales Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from sales manager resumes.

You should use bullet points to describe your achievements in your Sales Manager resume. Here are sample bullet points to help you get started:

Led the firm's sales and business operations in South Africa, responsible for $45MM annual sales and capability building of 200+ sales personnel

Scripted and tested phone sales process; increased customers by 30% in 6 months

Generated 50+ project requests through cold call sales and systematic email outreach; completed due diligence to qualify leads based on credit, industry and location

Managed a portfolio of 5 customers, generating new business revenue totaling $10M / year

Determined sales effectiveness strategy for a ERP software supplier to increase sales by $10M over three years

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Other Sales Resumes

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20 Sales Manager Resume Examples That Work for 2024

Sales Manager Resume

• Sales Manager Resumes A-M
• Sales Manager Resumes N-Z

Customize Your Sales Manager Resume to the Job

As a sales manager, you’re a leader.

You have marketing, people, and organizational skills, and you know your way around product and service development. You know what people want and how to give it to them in the most appealing package. You know how to lead a sales team to success.

Now all you need is the job. But, in a competitive space like sales, even landing an interview can be difficult. Writing your resume  and your  sales manager cover letter  are the first hurdles in your application process.

Our 20 sales manager resume templates will give you great examples of high-performing resumes that are winning sales managers the job in 2024.

or download as PDF

Why this resume works

• Choose a font that’s concise and easy to read.Don’t add distracting embellishments, but consider a modern resume template  like our  free Google docs templates , or add a bit of color to make your resume pop. 
• First impressions are essential when applying for a job, so  check your resume  to make sure it’s free of errors. 
• Make sure these sections don’t get jumbled by labeling them clearly. Don’t make the hiring manager work to read your resume, or you might not work at all!

Assistant Sales Manager Resume

• Instead, you can focus on including relevant projects,  interests, or hobbies on your resume  if you’re just starting your career.
• Ensure your career objective is highly-specific to every job you apply to.
• Including the job title you’re seeking, several relevant skills that qualify you for the job, and the target business’ name lets the hiring team know you’re a serious candidate who cared enough to do a little research on their business.

Auto Sales Manager Resume

• On an auto sales manager resume, loading up on car jargon will hardly do you any favors; it might end up alienating the hiring manager, instead of showcasing how cool or seasoned you are. Our advice? Stick to simple or plain lingo when describing your career wins.

B2B Sales Manager Resume

• It’s pretty straightforward! Dig into the job description to unearth the experiences, skills, and credentials the potential employer is hunting for. Then, scatter those relevant keywords and phrases (think Hootsuite, Outreach, appointment scheduling, CRM, B2B pipeline management, and Cisco Webex) in the right spots across your resume, including work experience, skills, education, and certifications. It’s all about ensuring your masterpiece hits all the right notes.

Beverage Sales Manager Resume

• Notice mentions of Mailchimp, Shopify, Domo, Microsoft Teams, and QlikView on Jack’s resume. He doesn’t just name-drop these tools in the skills section. Far from it, he shows them in action in his work history, along with concrete outcomes—that puts him above the rest.

Business Travel Sales Manager Resume

• A one-column, one-line-per-bullet-point resume takes the crown as the easiest-to-read format . It quickly guides the recruiter’s eyes from top to bottom, enabling them to catch all the good stuff about you and how they make you the top pick for the role.

Channel Sales Manager Resume

• Adding a photo to your resume could seem like a nice touch to give it a bit of flair, but trust us, it’s a no-no. Not only does it make it hard for ATS to process your resume, but it also opens the door to potential biases. Yep, judging based on looks is officially off-limits in recruitment, but let’s be real—what happens backstage isn’t always by the book.

Corporate Sales Manager Resume

• Include six to ten relevant strengths in your skills section. As a sales manager, these skills may include communication, collaboration, leadership, delegation, working under pressure and deadlines, data analysis, and mentorship. 
• Use your work experience bullet points to expound on your skills and show their application within a company. This helps the hiring director imagine you in the role.
• Metrics like numbers and stats can help make your corporate sales manager resume  into a hefty, fact-filled page of dazzling reasons to hire you.

Event Sales Manager Resume

• For your events sales manager resume, take advantage of snappy bullet lists to lay out your job experiences, a beautiful (and legible) font (think Cambria, Times New Roman, Calibri, etc.), and a larger font for the section titles. A splash of color is a nice touch to some parts (think former places of work, header, and the university you attended)—don’t go overboard.

Hotel Group Sales Manager Resume

• Kicking off with your latest senior gig and backtracking through your junior roles is the way to go when laying out your hotel group sales manager resume’s work history. However, not every job you’ve had needs a shout-out—stick to the top three that spotlight your relevant skills and successes.

Hotel Sales Manager Resume

• For instance, this hotel sales manager resume presents Jackson’s competencies to leverage tools such as Monday.com, Hootsuite, Hostaway, and more to achieve a competitive edge, leading to customer retention and satisfaction.
• Use a free cover letter generator to help you explain how and why using such tools has led to your success at previous companies.

International Sales Manager Resume

• Streamlined, managed, systemized, orchestrated, and accelerated are the kind of heroes we’re talking about here. Remember, the trick is not just in choosing them, but also in mixing them up a bit. In addition, read them out loud to see if they roll out of the tongue smoothly.

Internet Sales Manager Resume

• Since your resume is the place to demonstrate your ability to excel, take the time to check your resume for organization, flow, and potential errors. 
• Everyone starts somewhere, and hiring managers are most interested in seeing that you have the skills for the job .
• Use projects from school, freelance work, or even your own business to show you have the abilities needed for the role.

Real Estate Sales Manager Resume

• You see, a references section will only clutter your real estate manager resume, and you don’t want recruiters thinking you’re behind the times or off the mark. But let’s say they asked for it; sure, you can slide a “references available upon request” phrase at the bottom. But don’t stop there: have a separate document detailing those glowing references in case a potential employer hollers for the scoop.

Regional Sales Manager Resume

• To demonstrate career progression, list your work history in reverse-chronological order with your most recent role toward the top of the page.
• This can be accomplished by weaving your increasingly sharpened skills and responsibilities throughout your work experience bullet points.

Retail Sales Manager Resume

• While remaining professional, let the employer glimpse your values and experience (10+ years for a summary) in the field. Humanize yourself, so they’ll be inclined to meet you.
• A tailored summary should include the job title found in either the  sales job description  or  sales manager job ad , company name, and applicable skills for each resume you submit. 
• When the employer sees numbers highlighting your impact on previous companies, they’ll want those same results for their business.
• You can add numbers to areas you boosted staff efficiency, the number of staff you managed, the revenue you generated, the analytics software you used, and how those analytics increased effectiveness.

Sales Tax Manager Resume

• Anything too short might not cut it when it comes to showcasing all the awesome skills and experience you bring to the table. Plus, skimping on content can also mean missing out on those crucial keywords that help your resume glide past the ATS filters, leaving recruiters potentially clueless about the gem that is you.

Senior Sales Manager Resume

• Start your work experience bullet points with action words like “spearheaded, processed, crafted, and championed” to make them easy to read and create an impression of strength.
• Avoid descriptive filler words like “correctly” and “quickly,” as this kind of fluff diminishes the impression you’re going for.
• We know that using the right language and  formatting your resume  correctly is anything but easy—we’ve got you, and our  resume examples  can inspire you.

Territory Sales Manager Resume

• You can also add your achievement in forecasting market trends and positioning the company to grow and expand in the long term.

Wireless Sales Manager Resume

• Phrases like “boosting yearly revenue by $73K via strategic adjustments,” “achieving an open rate of 42% and converting 111 qualified leads,” and “aiding data-driven decisions that boosted market share by 11%” from Lucas’s resume are prime examples of what we’re talking about.

Related resume guides

• Sales Representative
• Sales associate

Every marketing campaign calls for a different approach, and you’re good at tailoring what you do to match the requirements. However, before working out a strategy, you do lots of research to make sure it ticks all the boxes. When making your resume for a sales manager role, follow that same approach and check out the job description first.

Here’s what many companies look for in a sales manager. Use these job responsibilities as your guide to scoring more interviews!

• Build and execute sales plans to grow and develop new products
• Develop business strategies, including marketing programs, customer relations, and retail campaigns
• Cooperate with product managers across multiple locations to streamline marketing strategies and pricing
• Create sales projections by liaising with the data analysis team and the marketing director
• Analyze competition and prepare detailed reports, identifying potential areas for improvement
• Oversee recruitment, management, and onboarding of new members of the sales team