videography business plan example

4+ SAMPLE Video Production Business Plan in PDF

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Video Production Business Plan Template

Corporate Video Production Business Plan

Video Production Business Plan Example

Video Production Business Pathway Plan

Basic Video Production Business Plan

• Create projections on how you are planning on making profits, e.g. through video production and editing.
• You should also include a plan on how you will repay your existing debts.
• Identify the number of projects you anticipate to work on within a given period.
• Under projected financial statements -demonstrate, how the business is going to generate operating cash flow as well as profitability.

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How To Start A Videography Business & Profit From Your Passion

December 13, 2022

Adam Hoeksema

The videography industry is a diverse and resilient one that brings in people with many passions. If you’re looking to turn a hobby into a lucrative pastime, you might be wondering about the ins and outs of starting a videography business. 

For this, we’ve got some useful info coming up. We’ll also go into a brief set of tips to help promote your new business and get a return on your investment quickly. First, though, let’s take a look at the industry as it stands today, and where it’s headed. 

The Videography Business: An Industry Overview

The film and videography market comprises sole traders, partnerships, or other organizations that produce and distribute video or TV, or other forms of motion pictures and their related products and services. This mostly involves film and video production, distribution, and post-production services, but also includes cinemas and private studios.

Video content varies across different industries, and can include:

• Feature films
• Commercials
• YouTube Videos
• Home movies
• Corporate marketing

Among many others. Each of these can be further subdivided into genres and specialties. 

The market itself grew from $244.43 billion in 2021, at a CAGR of 11.4% to its current size of around $272.21 billion in 2022 . This growth was influenced by a certain level of rebound from the COVID-19 pandemic responses of previous years and the industry is still facing the effects of the Russia-Ukraine war, which has hit supply lines hard by way of economic sanctions in numerous countries. 

However, the market is projected to continue its increase at a CAGR of around 6.9% to 2026, representing an increase of around $83 billion over this period. 

Other Factors Affecting the Market

Mobile video viewing has been on a steady increase over two decades and continues to accelerate in growth. Internet penetration and the rise in smartphone usage drive this trend globally, as does the widening availability of video viewing providers and the decreasing cost of production. 

It’s estimated that over half of the world’s population makes use of mobile internet and that the small majority of videos watched worldwide are done so on mobile devices. Statistics on the Average American’s mobile usage suggest that adults spend upwards of seven hours a day on devices, with mobile internet making up half of that. 

This trend has created a vast market for attention-grabbing content, and is expected to continue as a rapid increase in mobile video consumption is expected to drive the market in the forecast period.

While the pandemic supplied a powerful suppressive force on certain parts of the industry as businesses were disrupted by lockdown restrictions in both 2020 and 2021, many other video markets were unaffected and some even took a significant boost as content consumption increased. Those markets that did struggle are expected to recover in the coming years, but the resulting ecosystem may remain altered. 

Another market driver is the diversity of film-making technology available. As drones become cheaper and more popular, a new generation of independent filmmakers has access to cinematography previously restricted to high-budget production companies and aerial shots of various kinds can now be accomplished with budgets in the hundreds, rather than the tens of thousands. 

This has affected multiple corporate markets such as tourist videographers, YouTube producers, and commercials; as well as classic filmmakers. 

360-degree cameras are also on the rise, allowing for much of the detailed camerawork to be handled in post; this further reduces costs and expertise in human resources needed for getting good shots. Many major companies now offer high-end drones and cameras with applicable technologies for this. 

In terms of region, the US and North America as a whole have the largest market as of 2021, and Africa is the fastest-growing region, with Nigeria and “Nollywood” representing the fastest-growing film industry in the world with an output of over 2500 movies a year . 

So, starting a videography business looks to be a profitable venture for videographers, almost regardless of their niche. If you’re thinking of learning how to start a videography business of your own, keep reading to see how much it might set you back. 

How to Start a Videography Business: Startup Costs and Revenue Streams 

The range of options when it comes to starting a videography business makes it a good choice for any budget, but this same flexibility creates a huge range between the low and high-ends both in terms of setup costs and revenue. Revenue streams will also be determined by the business model, and whether your focus will be on filming, editing, production, or sales, for example. Starting up a company, regardless of its focus, will require a good strategy and a clear plan with goals to work towards. A quick look at video production company rates shows a range of fees from $50 to $300 per hour for the same fundamental service, which reflects the range of professionalism and quality available. 

If you’re looking to start at the bottom and work your way up, it’s a great industry to do that, as initial costs can be small, and by investing back into your company you will be able to scale organically as your reputation and your customer base grow.

Let’s take a look at some of the initial overheads to cover when starting a videography business, listing the higher and lower bounds, covering the first three months of business:

• Office – $0 to $7000
• Website - $300 - $7500
• Startup registration - $600 - $4500
• Equipment - $100 - $5000
• Software - $200 - $5000
• Sales and Marketing - $200 - $2000
• Staff - $0 - $40,000
• Insurance - $500 - $20,000

So with these rough figures in mind, you could be looking at startup costs from just under $2000 to just over $90,000, depending on how large your operation will be, to begin with. At the low end, you’re looking at a sole proprietor company, possibly freelancing, offering videography services to small clients with jobs that can be handled by one person. These might be YouTube videos, ads, or private events. 

At the high end, you’ll be offering a full package with access to audio specialists, CGI, directors, and other creatives onboard, and your clients will likely be larger companies looking to make longer or more in-depth videos. 

But setting up the company is only one element of the costs involved. There will be ongoing expenses to consider too. If you’re starting small, most of the ongoing costs will simply be insurance-based and customer acquisition costs. If you’re going to have a lot of people working for you, these costs will include wages and the location of your production space and headquarters. 

Download the DIY Photography Business Financial Projection Template

How to start a videography business: setting up.

Let’s assume you’re starting small and working alone for the first year. We can also assume that you have a background in videography, otherwise you will have to begin before this section and start on your education and formal certifications. Setting up a business starts with incorporating it so that you can then proceed to the legal requirements. 

1. Form your business entity. 

If you want to have full liability for your business, you might register as a sole proprietor. This is the easiest and least expensive avenue for a small startup. Your legal fees here will be limited to permits and licenses, and you’ll have lower tax rates. On the other hand, if you want to take on shareholders, you’ll need to register as a limited company. This will allow you to sell stocks to raise money for the business but you’ll lose a certain level of control in the long run, as you’ll be obliged to please those shareholders. Look into the differences, assess the pros and cons of either, and incorporate your entity accordingly. 

2. Get your licensing and permits in order

This will vary depending on the type of company (see above) and the state you’re operating in. While video production companies don’t need anything special in terms of permits and licenses outside of those needed to run a business, there might be local permits required for shooting in some locations. If you hire employees, you’ll probably also need to get an Employer Identification Number from the IRS. 

3. Establish your Location

If you’re a small entity, you can probably work entirely from home, unless you’re going to need specialist audio production space or a large room for shooting in. You’ll need to have a budget for this, wherever it is before you go looking for funds, and you’ll need to know how you’re going to pay for it too. This is where your business plan will come in.

4. Fill out your business plan

The urgency of this document will depend on whether you’re paying for everything yourself or if you’re planning to find external funding to get you started. Regardless, starting a business without one will likely leave you rudderless and greatly hamper your chances of succeeding. 

Your business plan will be most useful early on if you have done a thorough investigation of your competition and know exactly who will be paying you for what, and why. Identifying your ideal customers will be part of your market research, and from there, you’ll learn how much they’re willing to pay, and what it is that you can do for them that they can’t find anywhere else. 

These figures will populate your early financial papers and projections. Since you won’t have a lot of historical income to draw upon, these projections need to be based on detailed and honest findings from your research. ProjectionHub has specially-designed templates for photography & videography that can be entirely customized to your circumstances. The result is a set of professional-looking projections for the next five years of revenue and profits based on your plan of action. 

Take these with you as part of your robust business plan document when you go to lenders or prospective investors and you’ll be in with a much better chance of acquiring your startup capital to get you going. 

5. Purchase your gear

You should know exactly what you need, and now that you’ve figured out your budgets and sourced your funds, it’s time to start spending money. This is the fun part: video cameras, lenses, spares, editing software, hard drives, memory cards, and all of the things you’ve been looking forward to buying can all be collected and insured at this stage. 

If you want to try out some kit first, consider renting for a while before you commit to buying. The good news is, second-hand video gear is readily available and can be sold on without too much depreciation if you decide it’s not for you. 

6. Put your team together

This is only applicable if you want a team. You should know whether you’ll be hiring full time or leaning on freelancers for each job. The latter might save you substantially if you only need them for specific jobs once in a while. If you’re hiring, you need to put the word out and start interviewing. 

From here, it’s simply a matter of letting people know you exist. 

How to Promote a Videography Business: Getting off the Ground 

The type of service you’re providing will determine who you’re aiming your content at, and what will go into making it. Luckily for you, you’re a videographer and you have all this new gear kicking around, so it should be a very simple matter to put together some promotional content for your website and social media, regardless of what it is you’re offering. 

But making content isn’t the only part of marketing your business. You need to work on a strategy that sets you apart from the competition and resonates with your prospects. You can outsource all of this, of course, and if you choose to do that you might find it’s the fastest way to turn a profit, but if you’re on a tight budget, consider the following basic marketing principles:

1. Be consistent with your branding

People need to know exactly what it is that you do. If you’re not clear about your company message, not consistent with the image you’re putting out, or otherwise confusing in your content, you’re going to lose appeal. Use your logo and your colors in a way that is recognizable across all of your platforms. Be sure to show your vision and the quality of your work in all of your promotional content To ensure your branding is consistent, create a fully customized bio for each of your social media platforms. This bio should include your logo, your company message, and the vision and quality of your work, all in one easy-to-read package. With a fully customized bio, you can ensure that your branding is clear and recognizable across all of your platforms.. 

2. Use a website with good SEO

Your website should show up when people are looking for “videographers near me”, so get to learn some basic search engine optimization principles to maximize the visibility of your site on search engines. When people arrive at your site, don’t let them get lost or confused. 

Optimize your website for mobile viewing and make sure that all the relevant information is easy to find for visitors. 

3. Show the work you want to do

If you don’t have a huge portfolio yet, make one! If you’re working in trailers, you can always design and shoot your own. If you’re looking for ad contracts, shoot an ad for a product that doesn’t exist. The key is to make the kind of content that you want to be paid for and put it up for everyone to see. 

Try not to flood the page with your coursework from college that has nothing to do with what you’re looking for, even if it’s good work and you don’t have much else. Focus on relevant content, and make use of the platforms that best show it off, such as Vimeo and YouTube.

Knowing how to promote a videography business is about knowing who your customers are and what you’re offering to them. Then, it can be a very cost-effective way to market a business, since the very art of promoting yourself involves a lot of the skills you’re selling. This is doubly true for corporate or ad-based videography models, as the content you’re making can both serve to promote your company and its services in the same video.

Starting a videography business can be a very low-cost endeavor. On the other hand, in terms of investment, you can put as much as you like into it, too. Ultimately, what you get out will depend on your niche and the scale of your company, but given the current market trends, it shouldn’t be hard to turn a profit on either a small or a large investment relatively quickly. 

Simply set up your company and promote your services well and you’ll be able to keep your ongoing costs low while quickly recovering the costs of your initial expenses. From there, growth can occur organically as you channel profits back into your company, or you can reach out for large capital injections to boost your presence and reach new markets. 

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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Business Plan Template for Videographers

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting or expanding your videography business can be an exciting but daunting task. To ensure your success and attract potential clients or investors, having a comprehensive and professional business plan is essential. That's where ClickUp's Business Plan Template for Videographers comes in!

This ready-made template allows you to outline your goals, identify your target market, develop pricing strategies, create marketing plans, and project your finances, all in one place. With ClickUp's easy-to-use features, you can collaborate with your team, track progress, and make informed business decisions to take your videography business to new heights.

Don't miss out on this opportunity to create a compelling business plan that sets you apart from the competition. Get started with ClickUp's Business Plan Template for Videographers today!

Business Plan Template for Videographers Benefits

A business plan template for videographers offers a range of benefits to help you establish and grow your business successfully:

• Provides a clear roadmap for setting and achieving your business goals
• Helps you identify and target your ideal clients, ensuring your marketing efforts are focused and effective
• Guides your pricing strategies, ensuring you charge appropriately for your services and maximize your profitability
• Enables you to create a comprehensive marketing plan, allowing you to reach and attract your target audience effectively
• Assists in creating financial projections, giving you a realistic view of your business's financial health and potential growth opportunities.

Main Elements of Videographers Business Plan Template

ClickUp's Business Plan Template for Videographers is the perfect tool to help you create a detailed and professional business plan. Here are the main elements included in this template:

• Custom Statuses: Track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Capture essential information related to your business plan using fields such as Reference, Approved, and Section.
• Custom Views: Utilize different views to organize and analyze your business plan effectively. Use the Topics view to focus on specific areas of your plan, the Status view to track the progress of each section, the Timeline view to visualize your plan's timeline, the Business Plan view for an overview of all sections, and the Getting Started Guide to help you navigate and understand the template.

With ClickUp's Business Plan Template for Videographers, you'll have everything you need to create a comprehensive and professional business plan that will set you up for success in your videography business.

How To Use Business Plan Template for Videographers

If you're a videographer looking to create a comprehensive business plan, the Business Plan Template in ClickUp can help you get started. Just follow these six steps:

1. Define your vision and mission

Start by clearly defining your vision and mission for your videography business. What is the purpose of your business? What do you hope to achieve? This will help guide your decision-making and set the tone for your business plan.

Use a Doc in ClickUp to outline your vision and mission statement.

2. Identify your target market and competition

Next, identify your target market and understand who your ideal clients are. Research your competition and analyze their strengths and weaknesses to determine how you can differentiate yourself and attract clients.

Use the Table view in ClickUp to create a list of your target market segments and analyze your competition.

3. Define your services and pricing

Outline the services you offer as a videographer and determine how you will price them. Consider factors such as your experience, equipment costs, and market demand. It's important to find a balance between being competitive and ensuring profitability.

Create custom fields in ClickUp to track your services and pricing options.

4. Develop a marketing and sales strategy

Create a marketing and sales strategy to promote your videography services. This can include online marketing, networking, referrals, and partnerships. Determine how you will reach your target market and convert leads into clients.

Use the Board view in ClickUp to create cards for different marketing strategies and track their progress.

5. Set financial goals and projections

Establish financial goals for your videography business, such as revenue targets and profit margins. Create financial projections based on your pricing, costs, and expected client bookings. This will help you monitor your progress and make informed financial decisions.

Use the Goals feature in ClickUp to set and track your financial goals.

6. Review and revise regularly

Regularly review and revise your business plan to ensure it remains relevant and aligned with your business goals. As your videography business evolves, you may need to make adjustments to your strategies and goals. Stay flexible and adapt as needed.

Set recurring tasks in ClickUp to review and revise your business plan on a regular basis.

Get Started with ClickUp’s Business Plan Template for Videographers

Videographers can use this Business Plan Template to create a comprehensive and professional document that outlines their goals, target market, pricing strategies, marketing plans, and financial projections.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful videography business:

• Use the Topics View to organize your business plan by different sections such as goals, target market, pricing strategies, marketing plans, and financial projections
• The Status View will help you keep track of the progress of each section in your business plan, with statuses like Complete, In Progress, Needs Revision, and To Do
• The Timeline View will allow you to set deadlines and milestones for each section of your business plan, ensuring that you stay on track
• The Business Plan View will give you a comprehensive overview of your entire business plan, allowing you to easily navigate and make updates
• The Getting Started Guide View will provide you with a step-by-step guide on how to use the template effectively and create a successful business plan
• Use the custom fields Reference, Approved, and Section to add additional information and track the status of each section in your business plan
• Update statuses and custom fields as you progress through each section to keep team members informed and ensure a smooth workflow
• Monitor and analyze your business plan to ensure it aligns with your goals and attracts potential clients or investors.
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Film and Video Production Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Media Sector

Are you about starting a film and video production company ? If YES, here is a complete sample film and video production business plan template & feasibility study you can use for FREE .

If you have ever come across a movie buff, chances are that you will notice the way at which they are able to analyze a movie for expertise or mediocrity. The truth is that these folks can tell when a movie has been well produced. This is one of the reasons why those who are at the helms of affair in the movie production business try their best to churn out quality stuff.

Starting a film and video production company is one of the best things that may happen to you. This is because of the promising nature of the trade. As a matter of fact millionaires are being made every time in the movie production world. Good news still remains that there are newbies every now and then.

A Sample Film and Video Production Business Plan Template

1. industry overview.

We can hardly talk about the film and video production industry without mentioning big players in the industry such as 21 st Century Fox, Time Warner, NBC Universal, The Walt Disney Company and Viacom Inc. et al. These are companies that truly define the trends in the industry.

Basically, film and video production industry is an industry that is responsible for producing and distributing motion pictures and videos. This industry does not include third-party providers such as distributors and disc manufacturers, as well as products, such as television shows and made-for-television movies, aimed specifically toward television et al.

Despite the fact that film and video production business can be expensive to run, the business is indeed a thriving business that has loads of players making huge profits from the industry. One thing is certain, if a film and video production company can successfully produce a major hit movie or musical video; it won’t be too long before video recording contracts come calling from all over the united states and beyond.

Players in the Film and Video Production industry struggled with mounting film production costs and of course the decline in theater/cinema attendance.

It is now common in recent times to find the average movie producers increasingly investing in high – end special effects hence they choose to shift their focus toward generating high ticket sales as against increasing the number of dramas and comedies, which usually generate comparatively lower revenue.

The industry is exploring now maximizing new distribution channels to continue to increase revenue generation so as to break even after spending huge sum of money to produce a movie.

Any entrepreneur who intends to start a film and video production company must be ready to pull enough cash to be able to acquire expensive film and video production gears, for location shooting equipment and professional movie editing software amongst many other expenses associated with movie production.

In other to cut cost especially when starting out, movie producers often rent shooting equipment for a fraction of its cost, which has helped limit the massive capital expenditures that would otherwise be necessary to produce major films.

For instance, in 2015 alone, for every dollar spent on labor, movie producers incur an estimated $0.22 in capital expenditures. In the last five years, capital intensity has remained fairly constant.

The Film and Video Production industry still depend on experts(highly skilled workers and artists) in all stages of the production process, and highly talented and hardworking employees are required for planning, shooting, editing and distributing films.

The Film and Video Production industry is indeed witnessing a steady growth over the years- especially in countries such as the United States, Nigeria, india and China et al. Though for some underdeveloped countries where piracy is still on rampage, the growth is a bit redundant.

Statistics has it that the Film and Video Production industry in the United States of America, is worth $34bn, with an estimated growth rate of 0.7 percent. There are about 6,527 registered and licensed film and video production companies in the United States and they are responsible for employing about 63,228 people.

One good thing about starting a film and video production business is that even if you decided to start it in the United States of America, your market would not be restricted to business opportunities in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your film and video production brand on the internet and you will be amazed at the rate people will be calling you from all parts of the world.

2. Executive Summary

Film production is one art that requires a ton of skills. This is so that nothing short of the best is produced. Moonlight™ Film and Video Production Company is a one stop and standard film and video production company that is fully equipped with the latest technology in the film and video production industry.

Our film and video production studio will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned to work for a wide range of client ranging from individual clients to corporate organizations, national clients to international clients and players in the Hollywood industry et al.

Moonlight™ Film and Video Production Company will engage in all aspect of business services synonymous to standard organization operating in the film and video production industry.

Our business goal is to work towards becoming one of the leading film and video production brand in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class film and video production company from the scratch requires huge capital base- essentially for the purchase of world – class and latest film and video production equipment; which is why we have perfect plans for steady flow of cash from our business partners with interest in our line of business.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

We will ensure that all our employees are selected from a pool of talented and highly creative people with eyes for good movies in and around Los Angeles – California (with bias from Hollywood) and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Moonlight™ Film and Video Production Company our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely and of course producing movies and videos that can compete with the best in the world. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Moonlight™ Film and Video Production Company is owned majorly by Macqueen Reeves and other partners. Macqueen Reeves is a certified and licensed film producer, he graduated from New York Film Academy and he has well over 15 years hand on experience in the film and video production industry working for leading film and video producing companies in Hollywood prior to starting his own film and video production company.

He will build the business alongside other experienced partners who have successfully carved a niche for themselves in the industry.

3. Our Products and Services

We do not want to leave any stone unturned when it comes to producing the best products and services. So, Moonlight™ Film and Video Production Company is going to offer a variety of services within the scope of the film and video production industry in the United States of America.

Our intention of starting our film and video production business in Inglewood – Los Angele is to make profits from the film and video industry and we will do all that is permitted by the law in the US to achieve our aim and business goals. Our business offering are listed below;

• Action and adventure films
• Comedy films
• Drama films
• Thriller/suspense films
• Musical Videos
• Documentaries
• Other films (Commercials and Advertisement et al)
• Creating a timeline of production for film and video and ensuring that timelines are met
• Seeking financing for film and video productions
• Producing film and video programming
• Publicizing film and video productions
• Distributing film and video (if the company is also involved in all of the above)
• Film and Video Production Merchandize (Sale of Film and Video Production Equipment)
• Film and Video Production Consultancy and Advisory Services

4. Our Mission and Vision Statement

• Our vision is to build a standard and world – class film and video production business that can favorably compete with leaders in the industry.
• Our mission is to build a world class and well equipped film and video production company that will produce standard movies that can be generally accepted in all parts of the world; we want to build a film and video production brand that can work for clients not only in the United States of America and Canada, but in all parts of the world.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Moonlight™ Film and Video Production Company will build a solid business structure that can support the growth of our film and video production business.

We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become one of the leading film and video production brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Moonlight™ Film and Video Production Company;

• Chief Executive Officer

Entertainment Lawyer/Legal Secretary

Studio Manager

Film Producer

Recording Engineer

Admin and HR Manager

Marketing and Sales Executive

Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for drawing up contracts and other legal documents for the company
• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Responsible for managing every activities that goes on in the studio
• Responsible for managing the company’s video editing department
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for developing concept and producing movies from start to finish
• Responsible for choosing the right locations to shoot a movie
• Works with the accountant and other stakeholders in the company to draw – up a budget for any movie project
• Responsible for handle any picture and sound related job for the company; helps achieve certain specific sounds or feelings to portray through that matches with the movie (especially for soundtracks).
• Responsible for handling all aspect of video shooting on locations
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of film shooting and studio equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinates strategic sessions.
• Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversees the smooth running of the daily office activities.
• Once the movie is ready, then the marketing team will go out to market and promote the album
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients, cinema operators and movie distributors
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives Visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Moonlight™ Film and Video Production Company engaged the services of a core professional in the area of film and video production consulting and business structuring to assist the organization in building a standard and world – class film and video production company that can favorably compete with other leading film and video production brands in the United States of America.

Part of what the business consultant did was to work with the management of the company in conducting a comprehensive SWOT analysis for Moonlight™ Film and Video Production Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Moonlight™ Film and Video Production Company;

Our core strength lies in the power of our team and the latest film and video production equipment that we have. We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our film and video production company for business.

As a new film and video production company based in Los Angeles – the headquarter of film production in the world, it might take some time for our organization to break into the market and attract some well – established artist and bigger corporations and investors; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would want to.

• Opportunities:

The opportunities in the film and video production industry is massive especially in a place like Los Angeles – California where we have Hollywood, and we are ready to take advantage of any opportunity that comes our way.

We like other brands in the industry, have our own fair share of threats. Hence, technology and the internet which of course is a major tool for the advancement and gains achieved in the film and video production industry can also poses a threat to the industry.

The truth is that with the advancement of technology, it is now easier for individuals to produce home videos and musical videos without the help of professional film and video production companies. So also, just like any other business, one of the major threats that we are likely going to face is economic downturn.

It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new film and video production company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Online video is one major trend in the film and video production industry. Recent statistics from Comscore show that on an average day in 2011, over 100 million Americans viewed online video content. This represents growth of 43 percent over the previous year.

Well over 43.5 billion videos were streamed in December 2011 alone; a 44 percent increase over the previous year. This growth shows no signs of dwindling, as people increase the absolute number of videos they watch, in addition to viewing longer form content on leading video sites such as Netflix and Hulu.

Entrepreneurs that are venturing into the film and video production industry are coming in with creativity and good business skills. The fact that it is highly competitive in the industry does not in a way stop some film and video production companies from declaring profits year in year out.

Another known trend in the film and video production industry is that most film and video production companies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to film and video production business, there are no exemptions to who you can market your services products to especially finished movies. Your movies can be market to adults, children, teenagers, corporate organization, government and everyone who can afford to purchase a movie et al.

Over and above, our target market as a film and video production company cuts across people of different class and people from all walks of life and corporate organizations. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our products and services.

We have conducted our market research and survey and we will ensure that our film and video production company attracts the kind of artists and clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

• Advertising Agencies
• Corporate Organizations (Branding and Advertising Agencies et al)
• Teenagers, Adults and Children
• TV stations

Our Competitive Advantage

We are mindful of the fact that there are stiffer competition in the film and video production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Moonlight™ Film and Video Production Company might be a new entrant into the film and video production industry in the United States of America, but our competitive advantage lies in the power of our team and the latest film and video production equipment that we have.

We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups film and video production companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Moonlight™ Film and Video Production Company is established with the aim of maximizing profits in the film and video production industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Moonlight™ Film and Video Production Company will generate income by offering the following services and products;

10. Sales Forecast

One thing is certain when it comes to movies and documentaries; they never dies and the demand for good movies and documentaries will continue to grow. This goes to show that any film and video production company that is known to always produce good movies will continue to attract talented artists, corporate organizations and clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S. and even the global market.

We have been able to critically examine the film and video production market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Moonlight™ Film and Video Production Company, it is based on the location of our business and other factors as it relates to film and video production start – ups in the United States;

• First Year-: $1M
• Second Year-: $1.75M
• Third Year-: $2.5M

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited based on their vast experience in the film and video production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent movies and videos speaks for us in the market place; we want to build a standard and well equipped film and video production company that will leverage on word of mouth advertisement from satisfied clients/artists.

Our business goal is to build Moonlight™ Film and Video Production Company business to become one of the leading choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Moonlight™ Film and Video Production Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in the film and video industry (movie distributors and cinema operators) in Los Angeles and other parts of the U.S.
• Advertise our business in relevant entertainment magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local film festivals, expos, seminars, and concerts et al
• Create different packages for different category of clients in order to work with their budgets and still produce top notch videos or movies for them
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware that there isn’t any business that despises new clients. This the reason why we have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the film and video production industry by storm which is why we have made provisions for effective publicity and advertisement of our recording studio company. Below are the platforms we intend to leverage on to promote and advertise Moonlight™ Film and Video Production Company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online forums) to promote our business.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our movies and videos (DVDs) et al

12. Our Pricing Strategy

At Moonlight™ Film and Video Production Company we will keep our fees and prices of videos a little below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help to produce movies or short videos especially for advert purposes.

• Payment Options

At Moonlight™ Film and Video Production Company, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

The cost of setting up film and video production business can be quite expensive especially if you are all out to start a standard film and video production company. Aside from the money required to purchase the latest film recording and production equipment, you would also need a huge cash base to be able to attract and pay well established film actors to act in your movies.

Essentially, this is the area we are looking towards spending our start – up capital on;

• The Total Fee for incorporating the Business in Los Angeles, California – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough space for standard movie production studio in a business district 6 months (Re – Construction of the facility inclusive) – $200,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
• The cost for equipping the movie production studio with the required video gears – $150,000
• The Cost of Launching our official Website – $600
• Budget for paying at least 5 employees for 3 months and utility bills – $100,000
• Budget for paying actors and taking care of logistics in movie locations – $500,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $20,000

Going by the report from the research and feasibility studies, we will need about $1 million to set up a medium scale but standard film and video production company in the United States of America. Here are some of the key film and video production equipment and gear that we would need to set up our film and video production company;

• Standard Video Cameras
• Camera lights/Three-Point Lighting Kit
• Shotgun Mic with boom pole accessories
• Audio (XLR) Cables
• Wireless Microphone
• Lenses: Wide Angle, Clear “Protective” Lens, Polarizer, Zoom Lens, Macros, etc.
• Light Reflector
• DSLR Shoulder Mount Rig
• Video Editing Software and Video Editing Computer (MacBook Pro Laptop / Apple MacBook Pro Laptop)
• External Hard Drive
• Digital video workstation

Generating Funding/Startup Capital for Moonlight™ Film and Video Production Company

Moonlight™ Film and Video Production Company is going to start as a partnership business that will be owned and managed by Macqueen Reeves and his business partners. They are the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $500,000 (Personal savings plus funds from business partners) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Moonlight™ Film and Video Production Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to ensure that every movie that we produce is a hit back to back and it appeals to the needs of the society we intend selling the movies

Moonlight™ Film and Video Production Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Setting Up Of The Recording Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed studio / musical gadgets, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

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Production Company Business Plan Template

Written by Dave Lavinsky

Production Company Business Plan

You’ve come to the right place to create your Production Company business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their production companies.

Below is a template to help you create each section of your Production Company business plan.

Executive Summary

Business overview.

ABQ Reels Video Production is a startup production company located in Albuquerque, New Mexico. The company is founded by Mark Johnson, an entertainment industry veteran who has over 25 years of experience working in video production. Now that Mark has experienced managing a production business, he is ready to start his own company, ABQ Reels Video Production. Mark is confident that his video production skills, combined with his understanding of business management, will enable him to run a profitable production company of his own. Mark is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of video production – sales and marketing, client relationship management, budgeting, financial reporting, and project management.

ABQ Reels Video Production will provide a full suite of production services for small scale video projects in the Albuquerque area. ABQ Reels Video will be the go-to production studio in Albuquerque for its tailored approach and client-first focus. The company will be the ultimate choice for customer service while ensuring the highest quality standards for production in the area.

Product Offering

The following are the services that ABQ Reels Video Production will provide:

• Content Development
• Sourcing & Hiring Film Crew
• Planning & Logistics
• Post-Production Services

Customer Focus

ABQ Reels Video Production will target businesses and individuals in Albuquerque that are looking for video production services for small-scale projects, commercials, and social media. No matter the customer, ABQ Reels Video Production will deliver the best communication, service, and customized production tailored to fit each project’s needs.

Management Team

ABQ Reels Video Production will be owned and operated by Mark Johnson. Mark is a graduate of New Mexico University with a degree in Film Production. He has over 25 years of experience working in video production, and over ten years as a production manager. Mark will be the company’s Chief Executive Officer and Production Manager. He will oversee the production process, production equipment, and production staff’s activities.

Mark has recruited a business management expert, Emily Martinez, to be the company’s Chief Operating Officer and help oversee the production business operations. Emily will handle the day-to-day operations, including budgeting, client relationships, and logistics.

Mark and Emily have recruited an experienced marketing director, Steve Smith, to become a member of the ABQ Reels Video Production management team. Steve is a graduate of the University of California with a bachelor’s degree in marketing. Mark and Emily rely on Steve’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

ABQ Reels Video Production will be able to achieve success by offering the following competitive advantages:

• Skilled team of production experts and project management professionals who will oversee each project from start to finish and ensure the customers’ needs are met.
• ABQ Reels Video Production is able to provide production services for a wide range of purposes using the latest production technology.
• The company is able to leverage the expertise of its leadership team to provide customers with the best possible production services from knowledgeable industry veterans.

Financial Highlights

ABQ Reels Video Production is seeking $800,000 in debt financing to launch its production business. The funding will be dedicated towards securing the production facility and purchasing production equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Facility build-out: $340,000
• Production equipment, supplies, and materials: $280,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for ABQ Reels Video Production.

Company Overview

Who is abq reels video production.

ABQ Reels Video Production is a newly established production company in Albuquerque, New Mexico. The company will provide a full suite of production services for small scale video projects in the Albuquerque area. ABQ Reels will be the go-to production studio in Albuquerque for its tailored approach and client-first focus.

The company will be the ultimate choice for customer service while providing the highest quality standards for production in the area. ABQ Reels Video Production will be able to guarantee the highest quality standards for all of its productions thanks to the latest and most innovative production equipment and oversight from industry veterans. The company’s team of highly qualified professionals experienced in production and project management will oversee each project from start to finish.

ABQ Reels Video Production History

ABQ Reels Video Production is owned and operated by Mark Johnson, an entertainment industry veteran who has over 25 years of experience working in video production. Now that Mark has experienced managing a production business, he is ready to start his own company, ABQ Reels Video Production. Mark is confident that his video production skills, combined with his understanding of business management, will enable him to run a profitable production company of his own. Mark is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of video production – sales and marketing, client relationship management, budgeting, financial reporting, and project management.

Since incorporation, ABQ Reels Video Production has achieved the following milestones:

• Registered ABQ Reels Video Production, LLC to transact business in the state of New Mexico
• Has identified the ideal facility for lease to set up the business operations
• Reached out to numerous contacts to include former colleagues, employees, and production assistants to start putting a skilled core team together
• Began recruiting a staff of accountants, production assistants, and sales personnel to work at ABQ Reels Video Production

ABQ Reels Video Production Services

Industry analysis.

The production industry in the U.S. is a $26B market with approximately 6.3K businesses and over 46K employees nationwide. The outlook for the production market is positive with demand expected to remain steady over the next several years.

The production industry can be categorized by type of production. Some of the most common types of production companies are film production, TV production, commercial production, and post-production. Production companies perform a wide range of services including scripting, casting, hiring, planning, and logistics. Some production companies handle large-scale projects like major motion pictures, while others specialize in small-scale projects like commercials.

Some of the most significant demand drivers are the growing popularity of streaming content, consumer preferences for viewing on smartphones, and social media influence. All of these factors have contributed to increased demand for content, which leads to increased demand for production services.

Customer Analysis

Demographic profile of target market.

ABQ Reels Video Production will target businesses and individuals in Albuquerque that are looking for video production services for small-scale projects such as video for commercials and social media.

The precise demographics for Albuquerque, New Mexico are:

Customer Segmentation

ABQ Reels Video will primarily target the following customer profiles:

• Small Businesses in Albuquerque in need of commercial production services
• Mid-Sized Businesses in Albuquerque in need of commercial production services
• Individuals and groups of people in Albuquerque who need video production services for small personal or professional projects

Competitive Analysis

Direct and indirect competitors.

ABQ Reels Video Production will face competition from other companies with similar business profiles. A description of each competitor company is below.

VIEWR 1st Video Production

VIEWR 1st Video Production is one of the largest commercial production companies in Albuquerque, New Mexico. The company provides a variety of production services including content development, logistics, and film crew recruitment. VIEWR 1st Video Production specializes in creating commercials for local businesses to use in their advertising campaigns. VIEWR 1st Video Production aims to deliver high quality production through the latest production equipment and experienced crew. VIEWR 1st Video Production’s team of production professionals are well-known in the area for their outstanding commercial work.

Albuquerque’s Best Productions

Albuquerque’s Best Productions is a small production company established in 2005 that caters to local businesses and residents in Albuquerque, New Mexico and surrounding areas. Albuquerque’s Best Productions provides pre-to-post-production services for projects of various sizes and purposes. The company also provides tours of the production facility to local residents, businesses, and schools for a nominal fee. The owners of Albuquerque’s Best Production are former production assistants of some of the biggest production companies in the nation so they understand the production process from start to finish.

SPESHAL EFFEX

SPESHAL EFFEX is a trusted Albuquerque, New Mexico-based production company that provides superior production services to clients in Albuquerque and the surrounding areas. Established in 2018, the company is able to provide a wide variety of production services using its state-of-the-art production equipment. SPESHAL EFFEX serves local business owners, students, and individuals on small-to-large scale video projects. The company prides itself on being the number one choice for innovative special effects used in all of its videos.

Competitive Advantage

ABQ Reels Video Production will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

ABQ Reels Video Production will offer the unique value proposition to its clientele:

• The company is able to leverage the expertise of its leadership team to provide customers with the best possible production process from knowledgeable industry veterans and project management professionals.

Promotions Strategy

The promotions strategy for ABQ Reels Video Production is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure ABQ Reels Video Production maintains an active social media presence with regular updates and fun content to get customers excited about production.

Professional Associations and Networking

ABQ Reels Video Production will become a member of professional associations such as the American Production Company Association, Albuquerque Video Production Society, and the New Mexico Video Production Association. The leadership team will focus their networking efforts on expanding the company’s vendor and client network.

Print Advertising

ABQ Reels Video Production will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local businesses who are in the target market.

Website/SEO Marketing

ABQ Reels Video Production will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that ABQ Reels Video is able to provide. The website will also list information on the company’s events and client success stories.

The marketing director will also manage ABQ Reels Video’s website presence with SEO marketing tactics so that when someone types in a search engine “Albuquerque production company” or “video production near me”, ABQ Reels Video Production will be listed at the top of the search results.

The pricing of ABQ Reels Video Production will be moderate and on par with competitors so customers feel they receive value when purchasing the company’s production services.

Operations Plan

The following will be the operations plan for ABQ Reels Video Production.

Operation Functions:

• Mark Johnson will be the CEO and Production Manager of the company. He will oversee the production staff, production process, and the production equipment. Mark has spent the past year recruiting the following staff:
• Emily Martinez – Chief Operating Officer who will manage the budgeting, vendor and customer relationships, and day-to-day logistics.
• John Miller – Accountant/Bookkeeper will provide all accounting, tax payments, and monthly financial reporting.
• Steve Smith – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.

Milestones:

ABQ Reels Video Production will have the following milestones complete in the next six months.

12/1/2022 – Finalize lease on the facility

12/15/2022 – Finalize personnel and staff employment contracts for the ABQ Reels Video Production management team

1/1/2023 – Begin build-out of the facility, purchase equipment, and set up for production

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2032 – Finalize contracts for initial production assistants, sales personnel, and office staff

3/15/2023 – ABQ Reels Video Production officially opens for business and starts taking on projects

Financial Plan

Key revenue & costs.

The revenue drivers for ABQ Reels Video Production are the fees charged to customers in exchange for the company’s production services. When it comes to pricing, the studio will monitor production costs, average prices charged by competitors, and market demand to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a production company. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of minutes produced per month: 12,000
• Average fees per month: $36,000
• Overhead costs per year: $840,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Production Company Business Plan FAQs

What is a production company business plan.

A production company business plan is a plan to start and/or grow your production company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your production company business plan using our Production Company Business Plan Template here .

What are the Main Types of Production Companies?

There are a number of different kinds of music companies , some examples include: Feature Film Production, Commercial Production, Post Production, and Niche Production Company.

How Do You Get Funding for Your Production Company Business Plan?

Production companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a film production company  or a film production company business plan.

What are the Steps To Start a Production Company?

Starting a production company  can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Video Production Business Plan - The first step in starting a business is to create a detailed video production company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your production company . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your production company  is in compliance with local laws.

3. Register Your Production Company   - Once you have chosen a legal structure, the next step is to register your production company  with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your production company , so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Production Company Equipment & Supplies - In order to start your production company , you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your production company . This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Film Production Company Business Plan: The Complete Guide

The process of film production is a long and arduous one. It starts with the writing stage, where screenplays are written by a writer or multiple writers.

The screenplay typically has at least three acts that have to be edited for pacing and story development purposes. Once the script is finished, it’s time for pre-production!

There’s a lot of misconception about what film production really entails. This article will clear up some of the misconceptions and give you an idea of what it is like on set, as well as how to break into the industry.

FILM PRODUCTION COMPANY BUSINESS PLAN

What is a film production company business plan.

A film production company business plan is a document that can help you to get investors and loans from banks, but it’s also useful for you to see if your idea is viable. It helps you determine if it’s worth investing money, time, and effort.

Film production company business plans are documents that should be created before starting the business.

They will help you gain investors so you can start your film production company and make money out of your films.

A business plan should have all the necessary information about your film company , including the mission statement, executive summary, market analysis, funding request, financial projections, and management team.

Starting a film production company is an exciting venture that blends creative storytelling with the thrill of entrepreneurship.

Crafting a solid business plan is our roadmap to success, ensuring we navigate the complex landscape of the film industry with confidence.

We’ll jump into the essentials of a film production company business plan, from financial projections to marketing strategies.

Stick with us to learn how to lay the groundwork for a thriving production company that’s ready to take on Hollywood.

Executive Summary

When embarking on the exhilarating journey of starting a film production company, the executive summary stands as a pivotal introduction to the business plan.

It provides a snapshot of the company’s vision and objectives, ensuring that potential investors or partners grasp the core of what we’re building.

In our executive summary, we’ll outline the major points that distinguish our company, such as our unique storytelling capabilities and innovative distribution strategies.

We hone in on our competitive advantage – a blend of seasoned industry professionals and fresh talent that pushes the envelope of what’s possible in film.

We’ll also touch upon our foundational goals:

• Captivate a diverse audience with groundbreaking narratives,
• Create a slate of projects that showcase profitability and creative ingenuity,
• Establish a brand synonymous with quality entertainment.

Financial plans are succinctly summarized to demonstrate the strategic allocation of resources and the anticipated financial trajectory.

Here, investors will find confidence in our capability to manage budgets effectively and produce high-return projects.

Marketing strategies are briefly yet powerfully presented, showcasing how we plan to penetrate the market and gain substantial traction.

We outline our approach to leveraging social media , partnerships, and film festivals to amplify our presence and stake our claim in a crowded industry.

Each element of our executive summary is designed to pique interest and invite deeper exploration into our full business plan.

Through it, we lay the foundation for a dialogue with stakeholders that could translate into lasting support for our creative endeavours.

Company Overview

In the heart of our business plan lies the comprehensive Company Overview section, a detailed portrait of who we are and what we stand for.

As seasoned filmmakers at Filmmaking Lifestyle, we take pride in our ability to tell gripping stories through the lens of our cameras.

We offer a range of filmmaking services, but here’s a snapshot of our core offerings:

• Narrative Film Production – Our signature offering includes developing and producing feature films that resonate with audiences globally.
• Commercial Video Production – We craft compelling marketing videos that help brands tell their stories and engage with their target demographic.
• Innovative Content Creation – With the digital space evolving rapidly, we stay ahead of trends producing content that stands out in crowded platforms.

Our mission goes beyond the visual aesthetics; it’s about weaving narratives that leave a lasting impact.

Each project is an opportunity for us to push the envelope in creative storytelling.

At the core of our operation, we strive to achieve a convergence of artistic vision and commercial viability.

Anchored by a team of dedicated professionals, we bring diverse perspectives and skills to every production.

This synergy creates a fertile ground for innovative filmmaking.

Our work ethic revolves around a relentless pursuit of excellence and a commitment to staying on top of the latest industry advancements.

Focused on scaling our film production capabilities, we’re actively exploring emerging technologies and distribution channels to enhance our impact in the industry.

We’re all about staying ahead of the curve, making sure our films are not just seen, but remembered and revered.

With a portfolio that spans various genres and styles, our flexibility allows us to tailor our approach to each unique project.

Collaboration is key – by joining forces with talented writers, directors, and producers, we amplify our ability to craft unforgettable cinematic experiences.

Investing in our growth, we’ve equipped ourselves with state-of-the-art equipment and editing suites, ensuring professionalism and efficiency in our production workflow.

Convergence of art and technology is critical in our approach and is reflected in every piece of content we produce.

eventually, our Company Overview is not just an introduction to who we are; it’s an open invitation to jump deeper into the possibilities and potent potential of partnering with Filmmaking Lifestyle.

We’re here to bring visions to life and curate a portfolio of work that speaks volumes of our passion for filmmaking.

Vision And Mission

Partnering with these key figures elevates our visibility and strengthens our network within the film industry.

Attendance and participation at industry events ensure we stay current and visible.

Film festivals , screenings, and conferences act as platforms for networking and showcasing our latest productions.

Our sales approach hinges on:

• Fostering strong relationships with distributors and streaming services,
• Offering competitive pricing while ensuring high production value,
• Developing a feedback loop with our audience to refine our portfolio according to their preferences.

As the film industry evolves, so must our approach to marketing and sales.

Employing dynamic strategies that align with the latest trends will ensure that Filmmaking Lifestyle continues to thrive in a competitive marketplace.

Production And Post-production Plan

Developing a thorough production and post-production plan is crucial for us at Filmmaking Lifestyle.

This ensures streamlined operations from the initial storyboard to the final edit.

In the planning phase, we focus on script finalization, casting, location scouting , and securing permits.

Each of these elements is critical, as they set the stage for successful filming.

During production, our attention shifts to the practical application of our strategies.

This includes advising on shooting schedule s, budget adherence, and logistics management.

We’re dedicated to fostering a cooperative environment where cast and crew can work efficiently towards a common artistic goal.

Our team ensures that every day on set counts towards creating a compelling final product.

Entering post-production, our plan transitions into editing, sound design , and visual effects.

We have a robust workflow that includes:

• Dialogue editing and ADR,
• Soundtrack composition and sound effects,
• Color correction and grading,
• Special and visual effects integration.

Each of these post-production processes is handled with precision.

Our skilled editors and technicians bring the director’s vision to life, polishing the film to meet both artistic and market standards.

We maintain meticulous records and backups to safeguard against data loss ensuring our projects are delivered without hiccups.

also, we constantly adapt our production and post-production tactics to suit the evolving landscape of film and video.

By staying ahead with the latest software and editing techniques, we guarantee top-notch quality that resonates with our target audience.

Engaging with industry advancements allows us to uphold our reputation for innovation and excellence.

Financial Projections

Financial projections serve as the fiscal compass for our business, providing a snapshot of the anticipated revenue and expenses.

We carefully calculate these projections to forecast the financial health of our film projects and overall operations.

When crafting our financial outlook, we factor in all potential sources of income – ranging from theatrical releases to streaming platform deals.

Our expense list is comprehensive, with line items for production costs, marketing campaigns, and distribution fees.

Revenue streams typically include:

• box office sales,
• Licensing agreements,
• Merchandise sales,
• Syndication rights.

Meanwhile, expenses often encompass:

• Actor and crew wages,
• Equipment rental,
• Post-production services,
• Marketing and advertising costs.

We maintain a cautious approach with our projections, especially considering the volatile nature of the film industry.

For each project, we provide conservative estimates that take into account various market conditions and audience trends.

Navigating the financial aspects of film production doesn’t have to be overwhelming.

By regularly revisiting and refining our financial projections, we stay prepared for unforeseen expenses or shifts in revenue.

Never resting on our laurels, we Use cutting-edge analytical tools and industry benchmarks.

This enables a level of precision that helps safeguard our investments and optimize profitability.

We prioritize transparency in our financial dealings, ensuring that stakeholders and investors have a clear understanding of where their money is going.

Our detailed projections form the basis for robust investment strategies, securing the bedrock of our financial planning.

With each new project, we build upon our knowledge base.

Our financial foresights become increasingly accurate, guaranteeing that Filmmaking Lifestyle not only survives but flourishes in the competitive film production landscape.

Funding And Investment

Securing the financial backbone for film projects is a critical step in the execution of our business plan.

Harnessing a mix of funding sources allows us to diversify risk and tap into various pockets of opportunity.

Crowdfunding has become a significant source of investment, enabling us to engage our audience from the outset.

Platforms like Kickstarter and Indiegogo offer a ground for community support and validation of our creative endeavors.

Equity financing is a traditional route where investors receive a stake in the production’s potential returns.

This method aligns investor and producer interests, creating a mutually beneficial relationship.

Here are some of the key components of our funding model –

• Pre-sales of distribution rights,
• Tax incentives and rebates,
• Grants and subsidies specific to the film industry,
• Partnerships with production companies and studios.

We also look toward film financing companies that specialize in entertainment.

Their knowledge of market trends and distribution strategies makes them a powerful ally in our financial planning.

Engaging with angel investors and venture capitalists who have a vested interest in creative projects provides us another avenue.

These individuals or groups often bring more than just funds – they carry expertise and networking opportunities to the table.

With meticulous fiscal management, we ensure that each investment is allocated effectively.

Diligent tracking of expenditures and returns keeps us ahead in our financial undertakings, and prepares us for sustainable growth and development.

By staying flexible and open to emerging investment opportunities, we sustain our production capabilities.

Our approach is continually refined, allowing us to capture new investment while fostering ongoing partnerships.

Risk Assessment

When crafting a business plan for a film production company, it’s pivotal to conduct an exhaustive risk assessment.

In our experience, this analysis isn’t just a formal requirement – it’s a precautionary step to safeguard our investments and efforts.

Understanding the potential risks allows us to develop strategies proactively.

We account for everything from casting issues to weather disruptions, ensuring that our backup plans are as robust as the primary ones.

Market volatility must not be underestimated.

The film industry is susceptible to trends and consumer preferences that can shift overnight.

Our vigilant eye on market trends helps us adapt quickly and effectively.

The risks of technological advancements cannot be ignored.

They might render our current methods obsolete, demanding constant innovation and flexibility in our approach to filmmaking.

A substantial risk in film production stems from financing and budget constraints .

Here are factors we consistently monitor and mitigate:

• Sudden increases in production costs,
• Delays in funding release – Unanticipated post-production expenses.

Legal challenges also pose a significant threat.

Maintaining meticulous records and obtaining all necessary rights and permits is standard practice for us to prevent costly disputes.

To stay ahead, we evaluate risks associated with distribution and audience reception .

Strategies include:

• Targeted marketing campaigns – Building strong relationships with distributors – Diversifying our portfolio to appeal to a broader audience.

Finally, we face the universal risks of unexpected events like natural disasters or global crises.

We establish insurance and emergency response plans to manage such unpredictable scenarios.

Film Production Company Business Plan – Wrap Up

Crafting a solid business plan for our film production company, Filmmaking Lifestyle, is crucial for our success.

We’ve laid out the groundwork to understand our market position, devised strategies for marketing and sales, and outlined our production processes.

Our approach to securing diverse funding sources ensures we’re financially prepared to bring our cinematic visions to life.

We’re also proactive in assessing and mitigating risks, ready to adapt to the ever-changing film industry landscape.

With these strategies in place, we’re not just making films—we’re building a resilient, forward-thinking business ready to captivate audiences and withstand the tests of time.

Frequently Asked Questions

What is competitive analysis and why is it important in the film industry.

Competitive analysis in the film industry involves researching and understanding competitors to identify both the strengths and weaknesses within the market.

This helps Filmmaking Lifestyle to determine their own position and create strategies for success.

How Does Filmmaking Lifestyle Approach Marketing And Sales?

Filmmaking Lifestyle develops a robust marketing and sales strategy that encompasses identifying their target audience, creating compelling promotional materials, and implementing innovative sales techniques to reach viewers and generate revenue.

What Are Some Sources Of Funding For Filmmaking Lifestyle?

Filmmaking Lifestyle’s sources of funding include crowdfunding, equity financing, pre-sales of distribution rights, tax incentives, grants, subsidies, and partnerships with production companies and studios.

They also work with film financing companies, angel investors, and venture capitalists.

How Is Fiscal Management Handled In Filmmaking Lifestyle?

Fiscal management at Filmmaking Lifestyle involves careful allocation of investments, ensuring that funds are spent efficiently and preparing for sustained growth and development within the company’s financial capabilities.

Why Is Conducting A Risk Assessment Vital For Film Production Businesses?

Conducting a risk assessment is vital as it helps in identifying potential issues like market volatility, budget constraints, legal challenges, and distribution risks.

It allows for the creation of strategies to mitigate these risks, ensuring the stability and adaptability of the film production business.

What Strategies Does Filmmaking Lifestyle Use To Mitigate Production Risks?

Strategies include adapting to market trends, staying flexible with technology, monitoring costs, securing rights and permits, targeted marketing, working closely with distributors, diversifying their content, and having insurance and emergency plans in place.

Matt Crawford

Related posts, why you should outsource most of the work in your video production business, how to become a consultant and help other businesses (including video businesses), how gordon ramsay can help you run a better video company, 3 tips to find your video business internal locus of control, how to earn money making videos: 7 steps to selling stock footage for profit, 12 best secure file sharing tools & software for business in 2024 [compared & ranked].

Iam having a movie by the name from the streets to the world

Best of luck, Kelvin!

Matt .. would you have template of the Biz Plan .. and are you Fine with sharing the same? – AMAAN

Here’s an idea for a template: https://toskaproductions.com/wp-content/uploads/2013/06/TEA-Business-Plan.pdf

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Video Television Production Business Plan

Start your own video television production business plan

Evergreen TV Productions

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

EvergreenTV Productions, Inc. is a multi-faceted company, with the potential to branch into new venues as the company grows. There are currently three phases to development, beginning with our home division. By developing this division to include three stores in the Tampa/St. Petersburg area, we can generate enough revenue to assist in the growth of two other divisions; tour and travel, and the business to business division. However, we will need additional funding to accomplish this plan.

The Home Division produces digital video scrapbooks by digitizing customers’ photos, setting them to music, and using selected digital effects to create the video memory. Our operations manual is a business system designed to produce the maximum number of videos per week while maintaining a rigid standard for quality. Using this system, and following this video production business plan, we will generate the revenue needed to allow us flexibility in accepting other projects more commonly associated with a production company, leading into the next division.

The Tour and Travel Division provides specialized production on a wide range of hand-picked projects, depending upon the client’s needs. This division creates videos of local interest for play in doctors offices’ waiting rooms, videos to promote area businesses, and tour/travel videos for tour companies. We will develop this division into a self-sufficient branch within the first year.

The Business to Business (B2B) Division markets the news stories of college and university communications students, and provides a resume posting service for said students. Those stories are sold to small market tv stations nationwide. This division is the heart of EvergreenTV Productions, and the reason for incorporation. After seven months of development, our website is complete. We are ready to revolutionize television news programming. Selecting only the best, we gather an impressive selection of “timeless” news stories produced by college and university students. Market research shows that nearly every day, small market tv stations need “filler” news, either local, regional or national, to complete their newscasts. Many subscribe to costly services, with little choice for story selection. EvergreenTV Productions will provide them with quality news stories, “filler news” which these stations can use for any time, any day, any cast. This division of EvergreenTV Productions is meeting two needs. First, those of students anxious to get professional experience and an introduction into the tv news industry. By promoting their news stories and publishing their resumes on our website, we’re helping them get that first foot in the door. Secondly, the needs of small market tv stations which cannot afford to budget tens of thousands of dollars for news programming.

Short Term:

• Open two stores in the Tampa/St. Petersburg area by the beginning of year two. Each store will follow a business system designed to operate at maximum efficiency while maintaining the highest standards of quality, as per a franchise.
• Produce an hour-long video of points of interest with the Tampa/St. Petersburg area to sell to doctor’s offices in the area by the end of month six. Revenue generated by tape sales will be used to support travel and expenses to meet goal three.
• Generate an inventory of 15 stories for the business to business division by the end of month six, and 50 stories by the end of month nine.
• Obtain 30 sales to small market tv stations by the end of year one.
• B2B Division sales increasing to XX by the third year.
• Build B2B news stories inventory to a minimum of 300 stories by the third year.
• Open two home division stores per year in various markets throughout state. i.e., Naples, Miami, Orlando, Jacksonville, Pensacola. Each store following our business system to maintain consistency and product control.
• Maintain a profit, to reinvest into business and further expansion.

Keys to Success

Home Division:

• Product quality. Begins with a complete customer’s understanding of the process. Customers should be comfortable turning over their treasured photos for production, and should be completely satisfied with the end product.
• Implementation of business system. Every employee should be fully trained and able to assist other employees in the goals and objectives as defined within the business system. This ensures that the first key to success is achieved.
• Marketing. Initial market saturation within key customer demographics is essential, followed by an extensive referral program, as outlined in the business system guidelines. Presentations to select demographics, such as retirement villas and professional photographers is vital. Building alliances and co-promotions programs with like businesses (such as wedding photographers, disc jockeys, travel agencies and photo processing centers) is key to further growth.

Tour and Travel Division:

• Product quality/customer satisfaction. All productions must meet the complete satisfaction of the client, regardless of genre. Employees must be trained to anticipate client’s needs and company’s ability to meet these needs. No project is too small to ignore the importance of quality and customer satisfaction.
• Development of referral program. This division will not actively seek projects, but will respond to the needs of referral clients. A well-defined web of referrals will contribute to the consistency of client’s expectations and this division’s output.

Business to Business Division:

• Product quality. Extensive review of each story submitted. Guidelines sent to communications professors to encourage the development of these stories.
• Marketing. Consistent, repetitious and personal contacting of colleges, universities, technical schools, as well as tv stations in the bottom 115 Nielsen markets. Fresh news releases notifying students and stations of upcoming stories. Faxes, newsletter mail-ins, and a constantly updated website promoting the students and product.
• Management. On-time product delivery. Budgets under control. Legal and accounting advice concerning new development or budgeting, such as QuickBooks instruction and copyright/trademark requirements.

“In the factory Revlon manufactures cosmetics, but in the store Revlon sells hope.” Charles Revson, founder of Revlon.

While EvergreenTV Productions, Inc. operates as a production company, it sells personal memories, opportunities and trust.

The home division creates video scrapbooks set to music, but sells memories and quality service. Customers must trust that we cherish their photos and will produce every video as if for our own families. Our employees must feel equal to the standards expected of them, and feel free to contribute new ideas to improve upon our business model. Employees are also our internal customers, and should be treated with the same respect given to customers who walk through the door.

The tour and travel division maintains an open mind to new video projects, so the client understands that his goal is our objective. While we will suggest alternatives and bring our experience to the table, we hold the client’s goal as the primary target. If we cannot achieve our client’s goal, we will present that information in our initial encounter and suggest other possible production means, rather than altering the project to our comfort level.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

EvergreenTV Productions is a multi-faceted production company operating on three basic levels.

The Home Division of EvergreenTV Productions is centered around one product. Using the most advanced, all-digital editing equipment, our company turns standard photos into video “scrapbooks” of various length and style, all set to selected music backgrounds. Customers are given a free consultation to review the process, help in selecting needed music, and given an explanation of each of the four packages of videos from which they may choose. Each package is a detailed rate plan, with varying costs. By using this free consultation, customers are assured a unique and personalized video.

The Tour and Travel Division handles various projects which may present themselves to our production company. This division is not primarily a revenue generator, but is vital to the growth of the company. Projects will be hand picked based upon a referral system. By minimizing the number of projects, we control quality and reputation as a production company which specializes, rather than an all-encompassing production facility which forsakes quality for quantity of projects. This division is responsible every quarter for producing a new hour long video of areas of interest around Tampa Bay.

The Business to Business Division (B2B) is the heart and soul of EvergreenTV Productions, the center of the vision for which the company began. It is a marketing service for college and university students of broadcasting, and a news programming service for small market tv stations. News directors are encouraged to contact the students for job openings, and students are given an account history of which stations purchased their story. These stories are marketed to the bottom 115 (Nielsen market) tv stations nationwide.

EvergreenTV Productions, Inc. started in Tampa, Florida in October 2000. It is a privately owned, Florida corporation, Subchapter S.

Company Ownership

EvergreenTV Productions is a privately-held Subchapter S corporation owned in majority by its founder and president, Louanne Walters. There is one other director, Bobby G. Walters, Louanne’s father, who is also vice-president. Louanne owns 70%, with Bobby owning 30%. Shares are available for additional ownership.

Company Locations and Facilities

All equipment and office management space is held within one room, approximately 10×10 feet at Louanne Walters’ home.

We are currently looking for an initial storefront, and have priced several in the North Tampa and Carrollwood areas. Needed space is 500-750 sq. ft. In these areas, price per square foot runs $1-$1.50, or approximately $500-$1,125 per month for rent. Many of these locations include utilities.

Start-up Summary

Expenses and funding for the business start-up are shown below.

Products and Services

As stated in the Company Summary section, Evergreen TV Productions is a company of three divisions, selling both products and services according to each division.

Product and Service Description

Services include:

• Marketing college and university students’ news stories to small market tv stations nationwide.
• Posting students’ resumes for a certain period (three months) on its website.
• Assigning each student an account from which he/she can contact stations which purchased his/her tape for potential job opportunities.
• Assigning each station an account from which the news director may contact students as potential future reporters.

Products include:

• Video scrapbooks, produced from photos digitized and set to music.
• Tour and travel videos of local, business or other interest for use in area businesses, as advertising of area businesses, or to promote tour agencies.
• All types of “evergreen” or “timeless” news stories, such as Health, Travel, Business, Leisure, Sports, Politics, Feature Personalities, etc., which may be of interest to stations and their viewers.

Competitive Comparison

We stand apart from our competition in price and value.

Home Division: Currently, production companies are hesitant to offer video scrapbooks due to the amount of work necessary for a minimal return on revenue. They would much rather produce corporate productions with a high fee. Locally, a few companies will produce these scrapbooks, but they charge enormous fees. The reason for this is that they do not have a business system in place to allow them to produce these scrapbooks on a timely schedule with minimal cost. From an informal phone survey we gathered rates for a 10 minute video from $500 to $2,000. Additionally, this phone survey showed no true committment to the production elements of music and digital effects. Again, this is due to having no business system in place to provide these essential elements. It can be compared to a hamburger stand trying to become McDonald’s with no actual system in place to keep quality consistent.

Tour and Travel Division: We offer high value and quality to our customers, and treat every project as if it were the only project. Production companies in general have a reputation for sloppy and careless producing, for overbooking projects, and for inconsistent and exorbitant charges. Our referral acceptance program ensure we will not overbook, we will have a higher degree of responsibility with each customer who is referred, and we cannot charge one customer amount X, and another customer amount Y, as they will probably know each other. The referral program sets us apart, and reassures otherwise wary customers.

B2B Division: CONUS sells yearly subscriptions of regional news to tv stations nationwide for $20,000/year. Dr. Dean Edell sells yearly subscriptions of health news only, for nearly $30,000/year. MedStar sells yearly subscriptions of health news only, for $24,000/year. Mr. Food, Mrs. Fixit, TravelNet and many others all rank in the $20,000 and above category, and all offer only one topic, either health, food, travel, or how-to’s, but not something from each.

At our online website, EvergreenTV Productions offers a variety of topics to chose from, and stations can pick their own five stories each week to match their news or specific story trends, at a lower cost. They can customize their filler news, instead of throwing in whatever is available, making their newscasts flow smoothly, and eventually helping them generate viewers and thus sales, and all at a much more affordable cost.

Sales Literature

EvergreenTV Productions will rely heavily on presentations to retirement villas, business clubs, and other social outlets for advertising the Home Division. The B2B Division will rely upon one on one sales calls to colleges/universities and tv stations, and upon the Internet for e-mails, faxes and advertising of products and services.

Fulfillment

All end product supplies can be purchased locally from Office Depot, Sam’s Club, or Staples, or from a production company on the Internet at minimal cost. End product supplies include tape labels, and VHS/Beta/DVC video tape.

For the B2B Division, we do not buy our stories, but trade our marketing and resume services to students for their stories. A legally drawn-up contract is held between EvergreenTV Productions and each student, once his/her story is accepted. By agreeing, the student gives us the story for any commercial use, and he/she agrees to use that story only in job-searching. We then sell the story for profit and expenses (such as video tapes for dubbing purposes).

We also own over $12,000 worth of video and editing equipment, and can do our own stories, at no further cost to the company.

We use both Windows and Macintosh technology in our company. Windows and Office products are used mainly for all databases, word processing, and accounting needs. Macintosh products are used primarily for video editing, and loading video onto our website. We also have all the necessary components for a digital video production center, including cameras, mini-disc recorders, microphones, and lights. All other items can be rented per project at a low cost. Eventually, we would like to include DVD-R drives on our computers, to allow us to copy to DVD, rather than simply VHS tape (Home Division).

In addition to standard computers, scanner-copier-printer centers, we also use electronic faxing via the Internet, cell phone, DSL Internet subscriber line and several video tape recorders of various formats, including Beta SP, SVHS, DVC, and 3/4″. We are currently in communication with a media streaming Internet company regarding posting these news stories on the Internet to be downloaded directly to the tv stations who purchase the stories. This would eliminate the need for hard tape, and would give the stations instant access to stories they could download to their specific tape format.

Future Products and Services

Within the next five years, we will add storefronts statewide, all following consistent guidelines in our business system.

We would like to franchise this store nationwide.

Within the next three to five years, we will add production of our own brand of travel news to our product line.

Market Analysis Summary how to do a market analysis for your business plan.">

Home Division: There are no production companies in the area which currently focus on video scrapbooks. Several smaller companies “can” and “will” produce this for a high cost to the customer. With the advertising by both Apple and Sony focused on home digital video production, the awareness of this type of production is growing within the community, but as yet, no company has stepped up to the plate to offer this product. Consumers are becoming more educated about what can be done, but they do not know how to do it themselves.

For several months, EvergreenTV Productions has promoted this concept via word of mouth to small businesses, consumers on the street, and educated professionals. All show a keen interest in buying the product.

Tour and Travel Division : Many production facilities exist in the Tampa Bay Area; and all are capable of producing professional projects. As this is a referral division only, we do not plan to compete regularly for business. Instead, we will build a web of quality prospects by maintaining high productions standards, and accepting only those clients who come highly recommended. This is not our main focus, but is a tool to generate business and reputation.

B2B Division: EvergreenTV Productions focuses on the bottom 115 (Nielsen) tv markets. These are the markets whose station budgets don’t easily allow an expense of $20,000+ per year for programming services. We will offer the affordable alternative.

EvergreenTV Productions conducted a mail-in survey of 113 stations in the bottom 65 markets. The majority of these do subscribe to CONUS, Dr. Dean Edell, MedStar, or Medical Breakthrough. Of the 10 responses received, four stations did not subscribe to any news provider, but did indicate an interest in “filler news” at a reasonable cost. The conclusion is that many stations need stories, but cannot stretch their budgets to accommodate the high cost of programming. At this time, no service exists like EvergreenTV Productions programming alternative. Numbers for projected growth are not possible without history.

Market Segmentation

Three loosely defined market segments are identified. The “Home Division” category  is by far the largest potential segment and represents the consumer most likely to be our client. 

Target Market Segment Strategy

Home Division: Strategy for the home division is two-fold. First, we must find the appropriate means to communicate our product to potential customers. Because nearly everyone today has the ability to take photos and has a wide selection of photos at home, we must first narrow down our customer base by appealing to the emotions people attach to their photos. Older persons with larger families are more inclined to want to share their family histories. Newlyweds want their family and friends to share in their newfound happiness. By emphasizing these traits (nostalgia and euphoria) we can begin to gain a following for our product. Second, we must find a suitable location for our storefront, which enables us to find customers who share these traits. Malls and movie theaters appeal to “togetherness,” shopping together for gifts, weekend outings, brunch/lunch/dinner dates. The right location will give us access to our primary customers, those who will help us launch the product in the area by word of mouth.

Tour and Travel Division: This division’s strategy relies entirely on our referral program. Doctors’ offices and travel agencies give us a wider demographic schematic, as patients and families of patients are confined to a waiting room during a visit. Instead of watching afternoon televised programming, doctors will be able to provide their clients with informative, educational and entertaining programming as compared to many daytime talk shows.

B2B Division: Because EvergreenTV Productions utilizes the stories of university students, it is important to recognize the average age of a station’s reporters. A previous survey conducted by our company did confirm our experience, in that most small market tv stations hire only young “cub” reporters, as experienced reporters tend to move onward to larger markets and bigger stations. The quality of our product will match the quality of the station’s news. Therefore it is essential to target the bottom markets. This is also important to recognize from the service end of our business, as news directors will be interested in hiring reporters from our pool of news stories.

Market Growth

Home Division: We will be better able to track market growth in this division following the first two quarters of sales. At this time, with no active competition, we expect our growth rate to double and triple weekly. As Tampa Bay is a large retirement community, these numbers could be increasing for several quarters. We then expect to see a slight down curve as the product finds its niche within the community, with a more consistent level of sales.

Market Needs

Home Division: With the advent of digital editing capabilities on home computer systems, more consumers are aware of the potential of creating video scrapbooks, but most are not familiar enough with the technology to accomplish a simple video. Apple and Sony are selling large numbers of these computers despite a recent turndown in the computer industry. Digital still cameras are a must have, with consumers expanding their vocabularies to include “Memory Stick,” “Pixels,” and “Jpegs.” Yet, in the Tampa Bay area, no production companies are actively marketing video scrapbooks. We can use the above product interest, and the continued success of photo processing centers, to create a gauge for interest in this product. However, as with any relatively new product, we will not know the market’s true needs until several quarters of sales.

B2B Division: A void currently exists in the area of news programming. Larger stations are able to budget tens of thousands of dollars per year to support their needs. Smaller stations often rely on extending the weather and sports segments, or sitting on credits at the end of cast to “eat up extra time.” This reduces the newscasts’ value, and thus reduces the price of selling advertising as commercials, which is where tv stations make money.

Other small markets may subscribe to one or two programming services, at the expense of hiring quality personnel. These services limit the news directors and producers, because they have to run whatever story comes down on the satellite link that day. It may have nothing to do with other stories in a cast, or interest to the local viewing audience.

EvergreenTV Productions allows the stations to pick their own stories and run them when needed. In addition, by ordering weekly, they can choose from a constantly upgraded catalogue and pick stories which relate to news they are already running or have run recently. In other words, on a slow news day, CONUS may offer a story from a station in another state about a family lawsuit which has no relevance to that station’s viewers. EvergreenTV Productions, however, may offer a story about “Buying a puppy for your five year old.” It is timeless, and applies to a greater percentage of the viewing audience than the distant family’s lawsuit.

Within the service branch of this division, there is a greater range of competition, but few meet student’s needs. Many news talent agencies and resume services exist. However, none of them offer posting of resumes, marketing of resume tapes, and especially an opportunity to earn professional experience while the student is still in college, at no cost to the student. By positioning themselves with EvergreenTV Productions, students can hone in on various stations who have purchased their stories. They can link directly to those stations for future jobs, rather than send out a multitude of resume tapes in a shotgun style to get a foot in the door. And, they will not have to pay our company 10% of their first salary!

Market Trends

Home Division: The advent of home computers capable of digital editing can certainly be considered a market trend, and one that is highly influential to our home division. As more consumers know of the technology, more interest is created in our product. While large corporations spend millions in advertising to promote these computers, we can take advantage of this advertising second-hand. The interest is created by the large corporations, and we use like advertising and terminology to increase interest in our particular product. A second major trend is with photo processing centers, such as those at Walgreens, offering pictures on CD-ROMS. These centers are already taking pictures to the next level, with the purpose of sharing these memories with family and friends. The logical next step is to put these pictures together in a creative and professional video scrapbook, then copy them to VHS tape or DVD.

B2B Division: One major trend in the television news industry is staffing cut-backs. Newsrooms are using fewer reporters and photographers and replacing them with bought programming. Instead of paying $18,000/year for a reporter and $16,000/year for a photographer, smaller markets are buying news programming services at $20,000/year and saving on salary and health care expenses, while increasing the number of stories running per day. On average, a reporter will turn out one or two stories per day, while CONUS offers the ability to run two or three stories per day.

Another trend focuses on freelancing opportunities for reporters. Many are now working on their own, producing stories bought by several different companies. As tv begins to reflect the magazine industry in freelancing opportunities, more and more reporters will make a living working for themselves. In a long-term analysis, EvergreenTV Productions will be able to utilize these freelancers to do specific stories which fit the mission of our company.

A third trend is greater reliance on the Internet for programming. With the advent of TIVO, viewers can choose what they want to watch when they want to watch it. An even further long-term analysis could lend EvergreenTV Productions the opportunity to provide news that viewers can access specifically without going through their local tv stations. In the short term, local news stations may soon be able to download news stories directly to their control centers, without needing a tape for playback. By initially locating on the Internet, EvergreenTV Productions is putting itself in the position to take advantage of the increasing opportunities of Internet business, while at the present time offering easy access to a catalog of stories for order.

Service Business Analysis

Home Division: We are primarily a production company within the retail industry. Some industries are similar, but as this is new technology, it is a unique industry. At the current time, we know of only a few other production companies which consistently turn out video scrapbooks. The photography industry is similar in creating still pictures for retail.

• Production companies: Most are individually owned and rarely produce small projects such as video scrapbooks. We do not know of any production companies designed solely for this type of product, but do know of several small corporations who have similar guidelines. The downside to these companies is that they are limited in timely production ability. They cannot accept 10 orders for video scrapbooks simultaneously, as they are set up to produce one scrapbook every two to three days, rather than two to three hours.
• Photography companies: Like-minded companies which produce wedding, family, vacation, etc., still photos for families to treasure. They do not produce video scrapbooks from these photos.

Tour and Travel Division: We are limiting our production output in this division to a referral basis only. In general, the production company industry is very large, with companies specializing in corporate training videos, tour videos, advertising, etc. They rarely limit their productions to referral only, which means most often they will specialize in one area. To the customer, this means outsourcing to several production companies to meet his needs. A corporate president may have to hire two production companies to produce a training video and a travel video.

B2B Division: We are both a marketing service and news provider. Therefore, half of our business deals within the marketing industry, promoting students, while the other half deals within the news industry, selling news programming to news stations.

• Industry magazines: For a nominal fee, students seeking employment can post a want ad, specifying the type of job they are looking for. These magazines have good responses from tv stations advertising jobs, but have a lower success rate for students seeking jobs.
• Internet websites: For a nominal fee, students may post their resume and information on an industry targeted website such as www.tvjobs.com. Thousands of students and currently employed reporters compete for the same positions, again with lower success rates.
• Network-based programming: Affiliates belong to network news services which provide daily programming on hourly feeds. These stories are limited in region and topic, extremely time-sensitive, and restricted to the affiliation only. NBC affiliates belong to NBC Newschannel. ABC affiliates belong to NewsOne, etc.
• Subscription programming: For an annual rate, any affiliate may subscribe to these programming services. Their downside is in limiting the stories they offer to one specific topic such as healthcare, travel, or politics, rather than offering a wide variety of topics from which to choose. In addition, stations do not have a choice in which stories to run each day. Either stations can take one story daily from a satellite feed, or stations are sent a week of stories on tape.

Business Participants

Home Division: Most production companies have a full plate with a wide assortment of projects. They are benefiting from the growing need for corporate advertising/projects, and prices on production equipment are continuing to fall.

B2B Division:

Student Services:

• There are hundreds of national talent agents within the tv industry. A select few work with esteemed firms and take on only proven, exceptional talent. Hundreds of others are available to college students for a fee of 10-13% of their salaries. This is where agents make money, searching for a job for the students, gaining an interview, then reaping the rewards. Fewer reporters are looking for agents due to the fee and the increasing abilities of the Internet. Like travel agents, talent agents are finding their once lucrative positions threatened by the Internet.
• There are dozens of job search services available, more in the past few years due to the insurgence of the Internet. Most require an upfront fee of $10-15 per month for resume posting service, and the privilege of searching for jobs on their website from those stations which have subscribed to them. They will continue to do well as long as reporters are seeking positions.

Station Services:

• While there are many production companies, few offer news to tv stations. Most programming services are based in larger markets where their product has taken hold. They offer topic specific news for tv stations nationally, at a high cost. Most generate stories by one well-known personality and offer only one story possibility per day. They make the majority of their revenue from mid-to-large markets. They have a strong position in the industry, and because they are topic specific, do not threaten each other. Internet news on demand, where viewers can watch their favorite station from their home computers, is the biggest threat.
• Freelance reporters infrequently sell their stories to stations.

Distributing a Service

Home Division: Customers are accustomed to going into retail locations to make purchases or place orders. Having a storefront will provide them with this opportunity. Initially, we will host presentations to explain the product at various outlets such as retirement villas and apartment clubhouses.

B2B Division: TV Stations buy directly from the programming source. A sales representative may call or visit a station for a programming product, or the station may purchase directly via the Internet.

Initially, it will be vital for us to visit one-on-one with small market stations to obtain a base clientele. Those stations across the country will be targeted via telephone and direct mailing promotional kits. Those stations which responded to our initial marketing survey are prime first clients–those who have already defined their needs according to our questionnaire.

Competition and Buying Patterns

Home Division: As with any retail line, customers feel more comfortable and believe they are truly getting their money’s worth when they are given one-on-one attention. It is this attention we will give them in our 30-minute free consultations. Our customers will be more inclined to refer our business and product to friends and family if they believe we do not see them as simply a sale, but as people with needs being met. At the same time, it is essential we see the photos the customer is bringing in, and have the customer present to ask questions and verify the photo placement within the video. This initial attention to detail will also provide our customers with the knowledge that we will produce exactly the video they have in mind.

B2B Division: TV stations are prone to purchase news stories based on the bottom line. If one programming service becomes too expensive, the station will spin off to another programming service for a few thousand dollars less. Small market tv stations do not have this option, as most services are too expensive for their budgets.

EvergreenTV Productions will offer quality news stories at a very competitive price–in fact, half the cost of most other programming services–to gain access to those smaller markets. In addition, having a variety of news topics makes us a hot choice. Stations do not have to spend thousands for only one brand of news, i.e., health stories. They can choose from a wide variety, health, politics, financial, innovative, unusual, personalities, etc.

Main Competitors

Home Division (Video Scrapbook Production Companies):

Family Tree Videos: Strengths: A franchise production company geared toward genealogy, but includes producing video scrapbooks. Good-looking productions revolving around family interviews, documentation, and photos. Weaknesses: The formula is too complex to generate quality products in quantity. Many smaller production companies learn this method first, then give up due to lost time and not enough revenue. Independent Companies: Strengths: Nationwide, dozens of independently owned production companies produce video scrapbooks. Most are your neighbors, businesses you want to trust. Weaknesses: Quality is inconsistent and depends entirely upon the owner’s ability. If you’re not a close friend or family member, you may not get the product you really want or thought you ordered. Due to time constraints and the need for revenue, many of these smaller companies will put video scrapbooks on the back burner for bigger projects, such as weddings.

B2B Division (Programming Services):

Dr. Dean Edell: Strengths: Well known after years of radio and tv broadcasting. Big service, using satellite feeds to get stories to stations. National image, high volume. Weaknesses: Very expensive. At the top of the scale at $24,000+ per year. Limited to one topic, health news. MedStar: Strengths: Competitive pricing, less expensive than Dr. Dean. Utilizes chain of universities for national syndication. Weaknesses: Still too high a cost for smaller markets. Limited to one topic, health news. TravelNet: Strengths: National syndication, high volume. Has satellite feeds to stations. Weaknesses: Generic writing for travel pieces. Limited to one topic, travel news. Too high a cost for smaller markets. Mrs. Fix It: Strengths: Appealing change of gender, national image, excellent writing and presentation. Weaknesses: Too high a cost for smaller markets, limited to one topic, do-it-yourself home/yard/car improvements.

Many other services fall within this category, too many to mention. Some are purely regional and do not appeal nationally. Most are of high cost to small market stations. None that we’ve found offers a variety of news topics.

Strategy and Implementation Summary

• Create a “gotta have it” campaign. Our marketing efforts need to focus on a) introducing our specific brand of video scrapbooks and b) telling our customers why they and their friends all need one.
• Emphasize service and quality. Especially as this is a fairly new product to be launched into the market, customers need to know that we will cherish their memories and create a quality video.
• Emphasize variety and cost savings. We must differentiate ourselves from the large programming services by detailing the variety of news stories and affordable pricing.
• Build a relationship with schools and stations. Build long-term relationships with professors, deans and news directors to continue service and sales annually.
• Focus on key schools and markets. We need to focus on building a client base of schools who know and believe in our student oriented objectives, and who will help promote those objectives yearly. We also need to build loyalty and consistent quality with target small market tv stations/news directors.

Competitive Edge

Home Division: Our competitive edge in producing video scrapbooks is in our business system, which allows us a) to produce large numbers of videos while retaining quality, thus giving more customers a grade A product with a short turn-around time, b) to maintain consistency at every location, so customers can be assured they will get the same quality at one store that their friends/family received at another, and c) to train all employees using consistent customer service guidelines from initial consultation through any complaints/issues.

B2B Division: For TV stations, our competitive edge is having a variety of news topics to offer, and at a much more affordable cost to small market tv stations than larger programming services can offer.

For students, our competitive edge is offering a FREE resume service, FREE marketing service for that first job out of school, and a DIRECT connection to news directors in markets known to hire graduating broadcasting students.

Sales Strategy

• We need to sell the memories and emotions of these videos, not the product. While we produce videos, we create and tap into a lifetime of emotions cherished by our customers. Our advertising and marketing need to reflect this concept.
• We need to understand exactly what our service is, so our customers will also understand. Our customers must feel confident that we value their memories and emotions as much as our own, and will treasure them individually. An order for a video is not a product order, but a piece of family gold we are holding in safekeeping.
• We need to sell both the company and the product. As this is a new venture into an antiquated system, generating sales will require an enthusiastic approach in order to renovate the tv news programming concept. In-person sales are essential in the primary stages of generating sales. A reputation for service excellence, news variety and affordable pricing will continue the momentum of sales in the future.
• We have to sell our service and support to schools nationwide. Gaining the support of deans and professors is a vital element to generating inventory on a yearly basis. By developing a loyal clientele of professors, we ensure continued inventory growth annually.

Sales Forecast

Yearly sales forecasts are shown below and the initial year’s monthly forecast is shown in the appendix.

Strategic Alliances

Home Division: Strategic alliances with photographers, photo processing centers and travel agents will be key to generating sales in the first few quarters. We plan to initiate a co-marketing campaign, by possibly adding on 30-second commercials at the end of each video, promoting a photographer or travel agency. These will be tasteful and placed at the end of the tape, but will also co-promote a like business. In the future, we could sell these spots to like businesses to generate revenue.

Additionally, our alliances with retirement villas will be instrumental from start-up. While these will not involve co-promotions, it will be necessary to build a strong relationship so the villa officials welcome us to their facilities.

B2B Division: We heavily depend upon building a strong alliance with schools to create a substantial inventory to generate sales. The greater the size of inventory, the greater the variety we have to offer stations. We need to concentrate on making as many contacts with schools as possible. If we cannot offer students a marketing position, i.e., a substantial time frame in which we market their stories and post their resumes, we will not have their interest and it would follow, their stories to add to our inventory.

After the first year, the inventory will grow at a consistent rate. However, the first year’s inventory size could well determine our company’s sales success.

Marketing Strategy

Home/Travel Divisions:

• Build relationships with primary target customers (Market Segmentation section) and like businesses, such as photography shops, photography processing centers, and travel agencies.
• Emphasize service and quality while building a referral basis.
• Emphasize variety and affordability.
• Emphasize service while building relationships.
• Focus on schools with tv stations and broadcast communications programs.
• Focus on small market tv stations, bottom 115 Nielsen markets.

Positioning Statement

Home Division: Initially, for people celebrating an event or recognizing a lifetime of memories who would like to share photos of those memories in a video scrapbook with friends and family, our videos provide a special and unique gift opportunity. Unlike standard production companies which produce video scrapbooks in a random and time-consuming fashion, our videos meet consistently professional standards in quality in a timely manner. (See Competitive Comparison section.)

B2B Division: For students about to graduate and seek their first job within the tv news industry, EvergreenTV Productions offers an incredible marketing and resume posting service. Unlike www.tvjobs.com and others, it offers these services for free, and for a longer period of time (i.e., three months as opposed to one month).

For small market tv stations which need news stories daily to fill their newscasts, EvergreenTV Productions offers an affordable programming service. Unlike larger programming services such as Dr. Dean Edell and TravelNet, it offers a variety of programming at half the cost.

Pricing Strategy

Home Division: Our business system has helped define our pricing strategy. If our video scrapbooks are too time-consuming, the customer will be charged an exorbitant amount. If our video scrapbooks are even middle to low quality, we cannot charge the customer low enough. By making the productions both time-efficient and consistent in high quality, we can maximize our pricing to acceptable market levels. Our strategy is also based upon the fact that we are introducing video scrapbooks on a large scale into the market, with no previous history for this product. As our video style becomes more popular, we will be able to adjust the pricing accordingly. We are offering four package styles from which our customers may choose. By charting the most popular package, we will better determine the right price for our product.

B2B Division: Our pricing strategy is key to our offering. If we charge too much, or even 3/4 the price of larger programming services, we are undercutting our potential orders. The market of small market stations cannot bear the higher prices offered by larger programming services.

Likewise, by offering a free resume and marketing service to students, we are ensuring continued interest in our service in exchange for news stories. We need to be positioned to offer payment for these stories a few years down the road. As the popularity of EvergreenTV Productions grows, so will the number of programming services offering similar services.

Promotion Strategy

Home Division: Initially, we will depend upon presentations and business relationships to reach new customers.

• Retirement villas “social nights:” We have been invited to attend certain nights set aside at retirement villas for residents and family members in which we will present Photo Memories thru discussion and a brief video presentation.
• Photographers, photo processing centers, and travel agencies: We will form business referral relationships with like businesses to promote the product.

B2B Division: We depend on direct contact with communications deans and professors as our main way to reach students. That contact will be made to specific schools.

• Promotional Kits. We are sending colleges, universities and technical schools with tv stations on campus promotional kits which will include our objectives and student guidelines for various topics.
• Campus Visits and Phone Calls. We are contacting the professors and deans directly, either through campus visits or phone calls, to gain the support needed from deans and professors, who in turn are encouraging their students to submit news stories to us.

Distribution Strategy

Home Division: Our primary distribution will be through our storefront, which will also be the order center, consultation location, and production office. To make it easier for our customers at retirement villas, we offer to accept orders at and deliver to these locations.

B2B Division: Our distribution will focus mainly around our website, taking orders and processing them through direct mailings. In the initial period, we will be distributing tapes during person-to-person presentations.

We are prepared to mail on order, via the USPS. Stations may order for regular three-day delivery, up to overnight shipments, depending upon their needs.

Part of the business’s success will be based on planned tasks and timely completion of those steps. The table below lists steps, timeline and estimated budgets.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

EvergreenTV Productions is owned and operated by its founders, Louanne Walters and Bobby Gene Walters. It is a small company with immediate plans for hiring one or two employees per store. Each employee’s responsibilities will be outlined in our business system “Operations Manual.”

As we grow into the Tour and Travel and B2B Divisions, we will evaluate which positions need to be filled first. Long term growth includes plans for an Operations Manager, who will report to the President and handle all accounting and marketing responsibilities. Three managers will answer to the Ops Mgr, one per division. Each manager will be primarily responsible for accounting and marketing within his/her division, and will handle all hiring/training needs.

We currently receive a great deal of advice from outside sources, such as our accountant and attorney; however, we follow the advice which meets our goals and needs.

Organizational Structure

As a start-up, our divisions and departments are inter-related and handled for the most part by Louanne Walters. With time and revenue, we will expand to accommodate several departments: sales & marketing, service and administration, product development, and finance. Each division manager will fill these departments according to specific needs and the company’s business system operations manual.

The following chart outlines the anticipated organizational set-up for the first three to five years of EvergreenTV Productions, Inc.

Management Team

Louanne Walters, president: 33 years old, extensive experience in the radio and tv news industries. Formerly a tv news producer, reporter and anchor. Degree in broadcast communications, seven years with three NBC affiliates (KPOM, Ft. Smith, Arkansas – KRIS, Corpus Christ, Texas – KWQC, Davenport, Iowa) and one year as video programmer with Royal Caribbean International. Extensive public relations background as anchor and cruise director with Royal Caribbean International. Strong writing skills, strong story development and news sense. Attending courses at Small Business Development Center USF. Louanne also has strong sales skills, and is formerly a Toyota new car product specialist, and Voice Stream territory representative.

Bobby G. Walters, vice-president: 61 years old, extensive management background during 33 years with USAF. Degree in business and management. Twelve years as manager with local Wal-Mart stores.

Management Team Gaps

We believe we have strong leadership for developing the concept behind EvergreenTV Productions. At present, our weakest area is in accounting. We are currently taking an accounting course produced by “Great Courses on Tape,” focusing on finance and accounting. Additionally, we have hired Jim Wessman, CPA to advise and aid us in the development of EvergreenTV Productions. Jim is a qualified management counselor, and QuickBooks advisor.

We also need to hire division managers with a well-rounded management background, including human resources, accounting, benchmarking and goal-setting abilities.

Following the opening of stores for the Home Division, we will need to hire an operations manager, with an MBA and at least five years experience with a start-up organization.

Personnel Plan

Details of store staffing is presented in the Personnel Table, below and in the appendix.

We assume hiring employees on hourly pay the first year, and adding a few salaried management positions with benefits the second year. Our management salaries (marketing manager, president, operations manager) as shown below include taxable benefits. Payroll taxes for all employees are shown in the Profit and Loss.

Financial Plan investor-ready personnel plan .">

The most important element in the financial plan is the critical need for additional capital to assist in business operations through the remaining start-up process, and to maintain a positive cash balance for the first fiscal quarters. We do not anticipate any changes to our financial plan through accounts receivables or inventory, as our company operates upon the “payment upon receipt” principal for all goods, and our inventory cycle does not meet the standard criteria.

Moving from a home office to a storefront with employees, introduces greater liabilities. During the past seven month start-up process, we have largely committed to EvergreenTV Productions through personal savings, cashed stocks, personal credit lines and personal long-term loan options.

Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

We assume access to equity capital and financing sufficient to follow and maintain our financial plan as shown in the tables. We anticipate our financing to hold higher long-term interest than our current loan against stock. We assume that as our company grows, we will be able to utilize a larger credit line, decreasing our expenses in cash. Likewise, our short-term credit line will be available with a lower short-term interest rate, making more cash available.

We assume opening and promoting three stores within the Tampa Bay area before reaching saturation. Likewise, we assume relatively quick initial growth within the Home Division, following our plan of two stores open within the first year, and 10 stores statewide within five years.

We assume many tv markets are, or will become, Internet proficient. We assume most colleges and universities are, or will become, Internet proficient. We assume slow initial growth within the B2B Division. However, the majority of our long-term payments are for one time, or long-term purchases which will not need to be replaced in the first five years.

Key Financial Indicators

The benchmark chart shows the nature of our company. We estimate consistent turns on inventory, as our inventory is available for resale on a constant basis. In our Home Division, we do not keep inventory, but customers bring their photos to us. In our B2B Division, our inventory consists of news stories we will keep on hand for multiple sales. Several stations may purchase the same story, we simply make a copy of that story. Our blank tape inventory will be replenished monthly to avoid keeping a large inventory of tapes.

Our Gross Margin increases with increased sales, but as we have a very low direct cost of sales, this number will only increase fractionally compared to sales.

Sales and Operating Expenses are our closest measurements in this forecast. While sales increase dramatically, operating expenses increase with new stores, additional employees and taxes. However, by maximizing the number of employees within each store, we are also maximizing our location and limiting further expenses that additional storefronts would incur. We are also able to save drastically on advertising expenses, which would naturally increase with each new location.

Break-even Analysis

We assume running costs which include rent, utilities, office expenses, and an average of travel, advertising and miscellaneous costs. Miscellaneous costs are equal to quarterly costs such as business cards, brochures, bulk tape supplies and occasional equipment rental. Payroll increases every other month as we add new employees.

Projected Profit and Loss

Profit and Loss projects look very good, with the usual start-up loss limited to the first two months. The monthly projections for the first year are included in the appendix.

Projected Cash Flow

Cash flow projections are good, as shown in the annual table below, and the monthly table in the appendix. There are only two months of negative cash flow the foreseen the first year, and the all important cash balance shows steady increases.

Projected Balance Sheet

The balance sheet below and in the appendix show steady increase in net worth over the life of the plan.

Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7812, Motion Picture and Video Production, are shown for comparison.

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Sample Film & Video Production Business Plan Template PDF

Film / video production company business plan sample.

A film company is basically in three types: development, production, and distribution. Generally, films cannot be produced without any sort of partnership between any two or more of these various types of film companies.

How far you will go in the film industry will largely be dependent upon your personal abilities, experience in the industry, networking relationships, and a host of other things.

In this article, I would love to share with you a number of steps you must have to take in starting your film company.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

• Research on the Industry

This is the very first step you will have to take in starting your film company. First and foremost, you must carry out a very detailed research on the film industry and decide upon which area you will want to put your talents into use to best see results.

Research on the local film companies in your area, and see what they are doing, and how they are doing it. Pay special attention to the things they are doing well and the things they not doing well. This will help you see areas in the industry where you can take real advantage of.

It will be very helpful if you have some sort of experience in the film industry. If you do not have some level of experience, ensure you get a few years experience in the area you would love to focus on. The bottom line is; you should do everything within your means to learn everything you can about the film industry. This will afford you lots of success in starting your film company.

• Register your Business

Now, you must get set to go register your film company. Select a good business name and head to the local authorities responsible for business registration in your country, state or area. Make sure to be creative with your business name because this will be your brand name and what you will be identified with.

Most film companies operate as a Limited Liability Company (LLC); you may also want to adopt this business type.

Ensure you have an attorney to help you with all the legal startup processes and subsequent legal processes in the course of managing your film company.

• Source for Financing

Managing a film company will require finance. You must be able to determine the source of securing finance for your film company. Most filmmakers secure funds for their film company through advances from credit card cash; others secure finance from family, friends, and associates.

If you will be thinking in the line of securing finance from prospective investors, and the bank; then you must be prepared to write a very good business plan for your film company, partnered with good experience in the industry.

• Hire a Team and Contractors

In running your film company, you will need to set up a team, and hire contractors. Each film production is an entire business on its own, after which, the contractors move on to other works. You will spend your resources organising a team of staffs, producers and contractors to handle each film production.

Usually, film companies do not have permanent offices; office spaces are rented for the period of time the production will go on.

You will require setting up secretariat staffs and office assistants to facilitate the proper operation of your film company. Most film companies require the services of the following 4 key employees: head of development, head of production, head of post-production, and head of film sales and distribution.

• Set up an Office and get Equipment

In operating your film company, you will not necessarily require a permanent office space for doing your production.

All you need is a temporary office for every single film production. Most of your time will be spent on networking; meeting with stars, producers, directors, investors; and seeking for new projects.

You will also have to secure good and functioning equipment for your film production. You may not necessarily need more than a phone, a computer, and some other equipment when it comes to running your film company.

• Write a good Business Plan for your Film Company

Nothing will guarantee you more success in running your film making company other than a solidly written film business plan. There are several film company types: development, production, and distribution are all the various types you could focus on.

Once you have decided upon the business type, and the film company type you would want to operate in the film industry, make sure you put everything down in a good movie production business plan.

In your business plan, make sure you detail the source of financing your film company, and also make sure you have a distribution plan detailed in your movie making business plan.

• Promote your brand

A big part of the success of your film company will result from networking and promoting your brand. There is never a thing as talking too much about your film company and your projects. Keep spreading the word out there. Get it out to as much people as you can.

Develop a website for your film company and encourage people to visit it. Go public on radio, television, newspapers, entertainment magazines, and social media. Have a handy business card and make sure to give it out always, whenever and wherever you meet people. Attend seminars and events and seize the opportunity to talk to producers, directors, and star actors about your film company.

FILM / VIDEO PRODUCTION BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a video and movie production company.

BUSINESS NAME:  Sun Light Film and Video Production Company.

Executive Summary

Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis

Sales and Marketing Strategy

• Financial Plan

Sales Forecast

Sun Light Film and Video Production Company is a Film and Video Production company that has fully been registered and licensed to operate in New York, United States of America. We have made sure to provide the necessary equipment and facility so as to make our Film and Video Production Company a standard business that will be able to compete with the top businesses in the industry in the whole of the United States of America.

Launching this business would require huge capital from the owner and investors. So far, the owner, Ademola Williams, has been able to raise a major part of the startup capital. The other part will be generated from his business partners and investors, and also from the owner’s bank.

As regards our products and services offering, we will not leave any stone unturned. Sun Light Film and Video Production Company will be built to be very competitive in the industry.

We will nurture our business so as to be able to fully compete with the top Film and Video Production companies in the whole of the United States of America. The following are the products and services we will be offering to our customers:

• Comedy films
• Action Films
• Adventure Films
• Drama Films
• Musical Videos
• Suspense / Thrillers Films
• Commercials and Advertisement
• Documentaries
• Production of Film and Video Programming
• Sales of Films and Videos Production Equipment

Our vision is very simple, and we will do our best to achieve it. Our vision in the Film and Production industry is to become the number one Film and Video Production Company in all of New York, and to be rated as among the top 10 Film and Video Production Companies in the whole of the United States of America.

Our mission in the Film and Video Production industry is to build and nurture a brand that will not only be known for being standard, but will also be known for delivering very quality and standard movies which all consumers will be able to appreciate not only in the United States of America but also around various parts of the world.

To a great extent, how successful a business would be largely depends on the business structure of the business and also on the quality possessed by the individuals occupying the various roles in the organization.

Sun Light Film and Video Production Company will be a business that will be occupied by very qualified, honest, and competent individuals.

The following are the various roles which will be occupied by the individuals who fulfil our criteria:

• Chief Executive Officer (CEO and owner)
• Studio Manager
• Legal Secretary
• Film Producer
• Admin and HR Manager
• Recording Engineer
• Sales and Marketing Manager
• Front Desk Officers
• Cashier / Accountant

Market Analysis Market Trends

One interesting trend in the Film and Video industry is the viewing of online videos. Statistics has it that hundreds of millions of Americans view online video contents on average daily. This figure is increasing for each day annually, and going forward, this trend will only continue.

Target Market

Having done our research thoroughly, we have come up with the following as the groups making up our target market:

• Households and families
• Advertising Agencies
• Corporate Organizations
• TV Stations and Radio stations
• Children, Adolescents and adults

We well know what we want in the industry, and we will do well to accomplish our goal in the industry. In the light of this, we will make sure to recruit our sales and marketing team based on qualification and experience.

Also, we have been able to consult sales and marketing experts, and with their help, we have been able to come up with the following sales and marketing strategies on how to go about promoting our business:

• First, we will begin by making sure we give out our business introductory letters, as well as print and share our fliers so as to be able to create the awareness about Sun Light Film and Video Production Company.
• Also, we will make sure to place adverts of our Film and Video Production business on relevant magazines, newspapers, radio and TV stations, et al.
• We will endeavour to place adverts as well on social media sites such Instagram, Facebook, and Twitter.
• We will treat our employees and customers nicely and encourage them to spread the word out about our business.
• We will engage in direct marketing to promote our business.
• We will make sure to devise employee and customer loyalty package.

Financial Plan Source of Startup Capital

It will cost us a total of $1,000,000 to fully launch our Film and Video Production Company in New York. This amount covers all of our initial expenses including cost of equipment and salary of employees for the first three months.

So far, Ademola Williams have been able to raise $600,000 from his investment and the sales of some of his assets. $200,000 will be contributed by his business partners and investors, while the other part will be sourced from the bank.

First Fiscal Year $1,000,000 Second Fiscal Year $1,750,000 Third Fiscal Year $2,000,000

Above is the sales projection for Sun Light Film and Video Production Company, which has been obtained from available statistical data in the industry. This sales forecast will help us with a concrete guide upon which our annual sales revenue will be checked against.

Above is a very simple and easy-to-use Film and Video Production business plan sample bearing the business name ‘Sun Light Film and Video Production Company’. The business will be owned and run by Ademola Williams, alongside his business partners and investors.

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Video Production Business Plan Template

Download this Video Production Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Get your hands on our premium Video Production Business Plan template that you can use to create structure and organization for your videography business. Available in A4 and US letter sizes, this ready-made business plan template is professionally designed to help you detail important information for video production business in terms of your objectives and strategies in achieving your goals. It is easy to use in the available file formats presented and can be downloaded instantly anytime, anywhere, at any device. What are you waiting for? Download this versatile template today!

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Video Production Business Plan Sample

Published Sep.01, 2013

Updated Apr.24, 2024

By: Jakub Babkins

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Table of Content

Introduction

With the evolution of technology, the competition has been more acute than ever before in any field. The video production business has maintained an extremely outstanding growth for so many years. If you are starting a video production company, you should create a complete and detailed  video production business plan . Movie production world makes millionaires every now and then. If you are all set to take the next step, you need to plan a professional business planning .

Frequently asked questions of business video production

When drafting  video production studio business plan , you need to consider the following questions –

• What is your target market?
• Which technology is involved? What types of video equipment you are going to use?
• Do you have well-qualified videographers?
• What would be the cost of recording and processing equipment?
• How you are going to distribute your videos?
• What marketing channels you are going to use?
• How you are going to charge for your services?

Plan summary for the video production company

If you are thinking about the overall summary of your videography business plan, we recommend you to work from your priorities. An executive summary is your pitch as it explains why you want to start your video production business. You need to make it catchy so it can reflect what you want to execute in your business. It is wise to know your niche market and the type of output, which is expected.

Market analysis

When doing marketing analysis for your  video editing business plan , you need to analyze your niche, competitors, and capabilities of your business. It is a very vital segment in this business plan. If you are starting up, you need to consider your strengths and weaknesses. Instead of personal strengths and weaknesses, consider the bigger picture. Highlight how you can improve, what you can get the most of, and what may be the threat to your business growth.

The market analysis is having four major things involved such as-

• Your strengths in handling the business
• The weaknesses you are having
• The opportunities for your business
• The effects of thread on your business

Management video production

In this section of the  video production marketing strategy , you need to decide what information about the management and staff you want to add. How you are going to run your daily operations to solidify both your finances and marketing work? These are the known and important parts of the business plan. In addition, you can explain if you are going to fix the hours limit or you want to work with account managers to keep the history of your expenses.

Marketing plan

While creating the  video production company business plan pdf , you need to define your plan as to how you are going to promote your video production business. The materials of marketing you produce are the most important part of a successful video production business.

If you have your own website, that is a huge plus to display the marketing materials over there. In addition, promoting your business through network marketing is the best option for business and personal growth. For this, you need to have a good network where you can describe and show the videos.

Finance plan

To make an effective  sample business plan video production , you need to explain how you are going to predict your financial outcomes. You need to justify how projects and revenue come in. [important title=”Note”]Some businesses start with early bird process, where clients can expect the best services at the best prices. It is often a valid option to start out.[/important]

The financial plan for your video production business must have the following highlights-

• You projection towards the incoming fund through all the videos.
• Your target audience and the frequency of money based on the videos.
• The information of your repayment if you have any dues.
• How you are making the transaction or payments.

How to order writing business plan video production?

OGS Capital is your one-stop destination for  business plan template for   video   production company  and can help you find different investors, including banks, business for angel investors etc. Complete an online form and our experts will get back to you.

Download Video Production Business Plan Sample in PDF

Professional writers OGS capital specialized also on theme such as wedding photography business plan , film business plan , photography company business plan , pet photography business plan , art gallery business plan , record label business plan and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Photography Business Plan

Believe it or not—anyone can take a few pictures, but it takes true skill and talent to get the perfect shot.

And If you’re the guy, everyone’s after asking to click pictures at every party or event, starting a photography business could be incredibly lucrative and satisfying.

However, making your photography business successful is more than just clicking good pictures. You need a solid business plan to ensure success.

Need help writing a business plan for your photography business? You’re at the right place. Our photography business plan template will help you get started.

Download the template and follow step-by-step instructions to draft your business plan in no time!

→ Download Now: Free Photography Business Plan

And though photography lets you fulfill your passion, it attracts a lot of competition due to its ease of entry.

Also, having a successful photography business takes a little more than skill. A photography business plan helps you deal with that, while you shutter away your masterpiece.

Industry Overview

According to the IBIS World industry report , the US photography market is expected to decline at a CAGR of 1.3 to reach 12.9 billion dollars in 2023.

With 7-8% profit margins, individual consumers and households make up the main customer base for the industry. Despite a minor recent decline, the photography industry is projected to experience consistent growth in the coming years.

Here are a few key industry highlights to consider:

• Number of businesses: There are 258,450 operational photography businesses in the US in 2023.
• Industry employment: 293,339+
• Key players: Shutterfly Inc., Alamy Ltd.

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Things to Consider Before Writing a Photography Business Plan

You’ll need to focus on both the artistic and business sides of your trade.

Though having an excellent eye for proportion, dimensions, and light is great it isn’t enough to have a profitable business. You bring your skills to the table, but you’ll have to work as hard as any other business owner on your marketing, finance, and operations to have a profitable business.

And though it might seem intimidating, with the right amount of planning and strategizing you can do it smoothly.

Get the Pricing Right

It is important to study every aspect of the market and select the pricing strategy that suits your business the best. Your pricing as a photography business would depend a lot upon the niche you choose, your location, and the quality of your skills.

Develop Your Soft Skills

Good photography isn’t just about your skills with the camera, especially if you are dealing with people. You’ll need to make your customers feel at ease and have a friendly way of communicating.

This helps you become the person’s go-to photographer. As pictures aren’t just products you pay for, but memories that are cherished for years.

But at the same time, if communication isn’t your thing you don’t need to worry. As there are several other niches in photography that you can pick from.

Get the Right Equipment, but Don’t Go Overboard

The right camera, technical equipment, etc, are important to help you work effectively. But it doesn’t do to go over budget for it. Especially, if you are just starting out.

Pick the right equipment, but not the one that weighs down on your finances at the early stages of your business.

Why Do You Need a Photography Business Plan?

As you are ready to enter the industry, it brings us to the above question, why does one need a photography business plan?

Aren’t you just supposed to dive right in if you are passionate enough?

The answer is, NO.

Though diving headfirst might sound appealing, it can lead to a series of roadblocks in the future. Also, a business plan isn’t as time-consuming as it may seem to you.

It increases the efficiency of your business and acts as a guide on your road to success. Moreover, writing a business plan helps you get a clear idea of your goals and the opportunities and threats that stand in your way of achieving them.

Also, a well-researched and innovative plan can help you get funded. An investor’s confidence in you is directly proportional to the clarity of your business idea. A business plan can help you achieve just that.

How to Write a Photography Business Plan?

Writing a business plan is not as intimidating as it seems. A well-rounded business plan requires thorough research of the industry, a clear set of goals, well-observed and carefully designed strategies to achieve them, and a clear list of milestones and timelines for all the departments of the business.

A business plan should include strategies for all departments from marketing to finance. There are several resources like online software, business consultants, and predesigned templates that can help you in writing the perfect business plan .

Writing a business plan has become a cakewalk through online business planning tools which can craft an ideal business plan for you at the snap of your fingers.

Chalking out Your Business Plan

Though anyone can click pictures with devices as simple as a smartphone, it takes skills, a sense of proportion, and creativity to make people stop scrolling.

In today’s world of photo-sharing apps where people grapple for attention, the demand for excellent photographers continues to rise.

Hence, with the advent of Instagram, the photography industry is growing leaps and bounds.

Photography Business Plan Outline

This is a standard photography business plan outline that will cover all important sections that you should include in your business plan.

• Introduction
• Products and Services
• Financial Path To Success
• Keys to Success
• Company History
• Market Segmentation
• Target Market Segment Strategy
• Competition and Buying Patterns
• Web Plan Summary
• Website Marketing Strategy
• Development Requirements
• SWOT Analysis
• Competitive Edge
• Marketing Strategy
• Sales Forecast
• Year 1 – Digital Media Production
• Year 2 – Digital Media Production
• Year 3 – Digital Media Production
• Important Assumptions
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Ratio Analysis

As you sit down to write your business plan, it brings us to the question, what all things you will need to include in your business plan? Read on to find out.

1. Write an Executive Summary

The executive summary section of a business plan works as an overview of your business and acts as a highlight of its aims and goals. It should be brief and precise and sum up everything your business stands for.

It serves as a pitch of your business ideas to potential investors and should have the following points.

• The kind of services your business offers (Eg. Commercial Photography, Travel Photography, etc.)
• Your target audience (Eg. Models, travel bloggers, influencers, etc.)
• Your strengths and past experiences
• Your goals for the company.

2. Business Overview

In the business overview section, you’ll jot down all of the business ideas you have and analyze how to bring them to life.

This section would consist of an overview of the functioning of your business. as well as your mission statement.

While writing this section it is important to be as precise as possible It helps the stakeholders of your business to know it better.

3. Describe the Services You’ll Offer

In this section of your business plan, you have to list the services you are going to offer. This helps you get a clearer idea of how to advertise your services and how to reach out to your target audiences.

For example, if you are a landscape photographer all of your marketing strategy and the list of resources and services you’ll need will be built around that.

Also, your target audience would be travel websites and tourism companies. And the ways of reaching out to them would be different than reaching out to influencers or celebrities.

4. Market Analysis

The market analysis section is a crucial part of your business plan.

In this section, you’ll write down everything you can find about the photography market as well as resources that can help you stay updated about the recent trends in the market.

For example, as a photographer, it is essential to know the trending photography techniques.

You can also include the size of the market, your competitors, areas that have the highest growth potential, etc Know the right market value of services and identify the existing market gaps that you can fill.

Let’s consider there is no food photographer in your locality and the restaurants around you need one, you can specialize in food photography to capture that market.

5. Create a Website Strategy

The Internet is the first place where people look for any product or service, hence your business must have a website to be discovered by clients.

A well-optimized website can help you in meeting a lot of potential customers.

Including a website strategy in your business plan is crucial.

6. Plan Your Finances

Your financial planning is one of the major deciding factors of whether your business will stay afloat or not.

In this section keep track of your company’s finances, jot down ways of making it more cost-effective. List down resources that can help you understand and manage your finances better.

Download a sample photography business plan

Need help getting started writing a business plan? Here you go; download our free photography business plan pdf to start.

It’s a modern business plan template designed for your photography center. Refer to the example business plan and follow step-by-step instructions to start writing your plan.

The Quickest Way to turn a Business Idea into a Business Plan

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Write your business plan with Upmetrics

A business planning tool like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, AI assistance, and business plan examples to help you get started.

You may also explore our library of Entertainment and media business plan examples before you start writing your plan.

So, whether you are starting a photography business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

So, what are you waiting for? Start planning now!

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Frequently asked questions, what are some common mistakes to avoid when drafting a photography business plan.

Following are some of the common mistakes to avoid when writing a photography business plan:

• Inadequate and inaccurate financial projections.
• Poor market research and ignoring industry trends.
• Undefined goals and lack of details.
• Not proofreading the document for typos and grammatical errors.
• Including outdated and irrelevant information.
• Not regularly updating your business plan.

What are some key financial metrics to include in a photography business plan?

Following are some of the key financial metrics to include in your photography business plan:

• Balance sheet
• Cash flow statement
• Income statement
• Break-even statement
• Projected business ratios
• Sales and revenue projections
• Projected expenses

How can a photography business plan help in securing funding or investment?

A well-crafted photography business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping you secure investment.

Where to find business plan writers for your photography business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your photography business plan and outline your vision as you have in mind.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Tag elements like props, costumes, and more

Shooting Schedules

Import scripts and reorder scenes

Call Sheet Builder

Create, send, and track every call sheet

Calendars & Tasks

Get a birds-eye-view of your whole production

Project management for video creatives. Tasks, file sharing, calendars and more.

Manage video production timelines, tasks, storyboards, shot lists, breakdowns, call sheets. Made for video creatives, new media and film.

Learn More ➜

• Pricing & Plans
• Product Updates
• Featured On
• StudioBinder Partners
• Ultimate Guide to Call Sheets
• How to Break Down a Script (with FREE Script Breakdown Sheet)
• The Only Shot List Template You Need — with Free Download
• Managing Your Film Budget Cashflow & PO Log (Free Template)
• A Better Film Crew List Template Booking Sheet
• Best Storyboard Softwares (with free Storyboard Templates)
• Movie Magic Scheduling
• Gorilla Software
• Storyboard That

A visual medium requires visual methods. Master the art of visual storytelling with our FREE video series on directing and filmmaking techniques.

We’re in a golden age of TV writing and development. More and more people are flocking to the small screen to find daily entertainment. So how can you break put from the pack and get your idea onto the small screen? We’re here to help.

• Making It: From Pre-Production to Screen
• What is Call Time in Production & Why It Matters
• How to Make a Call Sheet in StudioBinder — Step by Step
• What is a Frame Narrative — Stories Inside Stories
• What is Catharsis — Definition & Examples for Storytellers
• How to Make a Shot List in 8 Steps — Process Explained