research topics for tourism and hospitality

105+ Hospitality Research Topics [Updated 2024]

• Post author By admin
• May 8, 2024

In a bustling world where travel and leisure are increasingly essential aspects of our lives, the hospitality industry plays a pivotal role. From cozy bed-and-breakfasts to luxurious resorts, from trendy urban eateries to quaint countryside cafes, hospitality businesses cater to our need for comfort, relaxation, and enjoyment. But have you ever wondered what goes on behind the scenes? What makes some hospitality ventures thrive while others struggle? Join us on a journey through the fascinating world of hospitality research topics, where we unravel the mysteries and unveil the secrets of this vibrant industry.

Table of Contents

What Do You Mean By Hospitality?

Hospitality means being friendly and kind to guests or people you don’t know. It’s about making them feel welcome and comfortable, so they enjoy their time with you. Examples of hospitality include:

• Hotel Accommodation: Providing comfortable rooms, amenities, and personalized services to guests staying at a hotel.
• Restaurant Service: Welcoming diners, providing attentive service, and ensuring a pleasant dining experience, including food quality and ambiance.
• Tourist Attractions: Offering informative guided tours, assistance, and facilities to visitors exploring tourist destinations.
• Event Hosting: Organizing and hosting events such as weddings, conferences, or parties, ensuring guests’ needs are met and they feel welcome.
• Homestays: Welcoming guests into one’s home and providing accommodation, meals, and hospitality similar to that of a hotel.
• Travel Services: Assisting travelers with transportation, accommodations, and activities, ensuring a smooth and enjoyable journey.

105+ Hospitality Research Topics: Category Wise

Consumer behavior in hospitality.

• The impact of online reviews on hotel bookings.
• Trends in consumer preferences for dining experiences.
• The influence of social media on travel decision-making.
• Understanding the motivations of eco-conscious travelers.
• Consumer perceptions of luxury vs. budget accommodations.
• The role of loyalty programs in shaping guest behavior.
• The influence of online food delivery platforms on restaurant choices.
• Preferences for experiential accommodations (e.g., treehouses, glamping).
• Understanding cultural differences in dining behavior among international tourists.
• The impact of COVID-19 on travel decision-making and consumer behavior.
• Accessibility considerations in hospitality for guests with disabilities.
• Emerging trends in solo travel and their implications for hospitality businesses.

Sustainable Practices in Hospitality

• Implementing green initiatives in hotel operations.
• Assessing the effectiveness of waste reduction programs in restaurants.
• Renewable energy adoption in the hospitality industry.
• Sustainable sourcing practices in food and beverage operations.
• Eco-friendly design trends in hotel construction.
• The economic benefits of sustainability initiatives for hospitality businesses.
• Reducing single-use plastics in hotel amenities and packaging.
• Carbon footprint reduction strategies for hospitality transportation services.
• Water conservation initiatives in hotel operations and landscaping.
• Assessing the social impact of sustainable tourism projects on local communities.
• Green certification programs and their influence on consumer choices.
• Innovative approaches to upcycling and repurposing waste in hospitality operations.

Technology and Innovation in Hospitality

• The impact of AI on guest service and personalization.
• Integrating IoT devices for improved hotel management.
• Blockchain applications in hotel booking and payment systems.
• Virtual reality experiences in destination marketing.
• Mobile app trends in hospitality and their impact on guest satisfaction.
• Data analytics for enhancing hotel revenue management.
• Augmented reality applications for enhancing guest experiences in museums and attractions.
• Robotics and automation in restaurant kitchens and food delivery services.
• Voice recognition technology for personalized guest interactions in hotels.
• Smart building technologies for energy efficiency and guest comfort.
• Cybersecurity challenges and solutions for hospitality businesses.
• The role of big data analytics in predicting travel trends and demand forecasting.

Marketing and Branding in Hospitality

• Brand positioning strategies for boutique hotels.
• Influencer marketing in the hospitality industry.
• Social media trends for restaurant promotion.
• Content marketing strategies for destination marketing organizations.
• Cross-cultural branding challenges in international hospitality.
• The role of storytelling in hotel branding and guest engagement.
• Crisis communication strategies for managing reputation in the face of negative events.
• Personal branding for hospitality professionals (e.g., chefs, hoteliers).
• Community-based tourism marketing strategies for rural destinations.
• Experiential marketing campaigns in the luxury hospitality sector.
• User-generated content and its impact on destination branding.
• Co-branding partnerships between hotels and lifestyle brands.

Human Resource Management in Hospitality

• Recruitment strategies for attracting top talent in the hospitality industry.
• Training programs for enhancing hotel staff guest service skills.
• Employee engagement initiatives in restaurant workplaces.
• Diversity and inclusion practices in hotel workforce management.
• Addressing burnout and turnover in the hospitality sector.
• The impact of COVID-19 on hospitality workforce dynamics.
• Employee wellness programs and their impact on productivity and retention.
• Talent management strategies for addressing skills shortages in the hospitality industry.
• Flexible staffing models for seasonal fluctuations in tourism demand.
• The gig economy and its implications for hospitality employment.
• Conflict resolution techniques for handling guest complaints and disputes.
• Employee empowerment and its role in improving guest satisfaction scores.

Tourism and Destination Management

• Destination competitiveness analysis in the global tourism market.
• Sustainable tourism development strategies for emerging destinations.
• The role of cultural heritage preservation in destination management.
• Destination marketing for niche tourism segments (e.g., adventure travel, culinary tourism ).
• Tourism carrying capacity assessment in popular destinations.
• Crisis management strategies for destinations affected by natural disasters or political unrest.
• Dark tourism and its ethical considerations in destination marketing.
• Sustainable transportation options for reducing carbon emissions in tourism destinations.
• The impact of overtourism on local infrastructure and resident quality of life.
• Health and wellness tourism trends and destination development opportunities.
• The role of festivals and events in destination branding and economic development.
• Rural tourism development strategies for revitalizing declining communities.

Hospitality Operations and Management

• Lean management principles in hotel operations.
• Food safety protocols in restaurant kitchens.
• The impact of automation on hospitality service delivery.
• Customer relationship management strategies for enhancing guest loyalty.
• Outsourcing trends in hotel operations (e.g., housekeeping, F&B).
• Implementing flexible work schedules for hospitality employees.
• Supply chain management best practices for reducing food waste in hospitality.
• The use of biometrics for enhancing security and streamlining guest check-in processes.
• Space optimization strategies for maximizing revenue in hotel meeting and event spaces.
• Implementing contactless payment systems and digital wallets in hospitality.
• Sustainable menu design and sourcing practices in restaurants.
• Employee cross-training programs are used to enhance operational flexibility and efficiency.

Cultural and Ethical Issues in Hospitality

• Cross-cultural communication challenges in hotel guest interactions.
• Ethical considerations in hotel revenue management practices.
• Sustainable tourism and indigenous community engagement.
• Addressing cultural appropriation in restaurant menus and branding.
• LGBTQ+ inclusivity in hospitality marketing and service delivery.
• Human rights issues in the hospitality supply chain.
• Ethical considerations in wildlife tourism and animal interactions.
• Indigenous foodways preservation and promotion in hospitality establishments.
• Gender equality and diversity initiatives in hospitality leadership positions.
• Fair trade and ethical sourcing practices in hotel and restaurant procurement.
• Cultural heritage preservation through culinary tourism experiences.
• Ethical dilemmas in hotel revenue management and pricing strategies.

Future Directions in Hospitality Research

• Predicting the impact of emerging technologies on the future of hospitality.
• Sustainable tourism trends for the post-pandemic era.
• The rise of experiential travel and its implications for hospitality businesses.
• Addressing overtourism through innovative destination management strategies.
• The role of regenerative tourism in combating climate change.
• Exploring alternative accommodation models (e.g., homestays, co-living spaces) in hospitality.
• The role of space tourism in the future of hospitality and destination management.
• Exploring the potential of vertical farming for sustainable food production in urban hotels.
• The impact of artificial intelligence on job displacement and workforce reskilling in hospitality.
• Predicting the evolution of hospitality design trends in response to changing consumer preferences.
• Assessing the feasibility of underwater hotels and other innovative accommodation concepts.
• The rise of immersive travel experiences and virtual reality tourism.

Why Is Hospitality Research Important?

Hospitality research is crucial for several reasons:

• Understanding Consumer Needs: Research helps businesses understand the evolving preferences, behaviors, and expectations of consumers in the hospitality industry. This understanding allows businesses to tailor their offerings and services to better meet the needs of their target audience.
• Improving Service Quality: By analyzing guest feedback, studying industry trends, and identifying areas for improvement, hospitality research enables businesses to enhance the quality of their services. This, in turn, leads to higher levels of customer satisfaction and loyalty.
• Driving Innovation: Research drives innovation in the hospitality sector by uncovering new technologies, trends, and best practices. Businesses that stay abreast of the latest research findings can innovate their offerings, improve operational efficiency, and gain a competitive edge in the market.
• Sustainability Initiatives: With growing concerns about environmental and social sustainability, hospitality research plays a crucial role in identifying sustainable practices and initiatives. Research helps businesses reduce their environmental footprint, promote social responsibility, and contribute to the long-term viability of the industry.
• Informing Decision-Making: Hospitality research provides valuable insights that inform strategic decision-making at all levels of the organization. From marketing and branding to operations and management, research findings guide businesses in making informed choices that drive growth and success.
• Addressing Challenges: The hospitality industry faces numerous challenges, ranging from changing consumer preferences to regulatory compliance issues. Research helps businesses identify and address these challenges proactively, mitigating risks and optimizing performance.
• Contributing to Economic Development: The hospitality sector plays a significant role in global economies, contributing to employment, GDP, and tourism revenues. By generating knowledge and driving innovation, hospitality research contributes to the continued growth and development of the industry, creating opportunities for economic prosperity.

In conclusion, hospitality research is like a treasure chest full of exciting things to learn about. It gives us lots of chances to explore and find out new stuff. Whether you’re interested in understanding consumer behavior, exploring sustainability practices, or analyzing the latest technological trends, there’s something for everyone in this dynamic industry.

So, next time you check into a hotel or dine out at a restaurant, take a moment to appreciate the research and innovation that make your experience possible. With hospitality research topics, you could uncover exciting new opportunities you never knew existed.

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Recent Posts

230+ Innovative Hospitality Management Research Topics In 2023

Have you ever thought about what goes on behind the scenes to make your hotel stay or restaurant food so great? Hospitality management research is like the investigative work of detectives in the world of hospitality. It aims to find ways to enhance your experiences away from home and ensure that hotels and restaurants run smoothly.

In this blog, we delve into the importance of research in the hospitality industry. It’s the key to enhancing guest experiences, optimizing business operations, and promoting sustainable practices. It keeps businesses up-to-date with changing trends and helps attract and retain the best staff, all while exploring innovative solutions for the challenges faced by the industry.

We’ll also provide you with over 230 innovative research topics in hospitality management for 2023, catering to various fields of study, whether you’re a social sciences, economics, STEM, or law and ethics student. So, if you’re curious about the world of hospitality research, read on to uncover the secrets of guest satisfaction and the ever-evolving landscape of this dynamic industry.

What Is Hospitality Management Research?

Table of Contents

Hospitality management research is like detectives studying how hotels, restaurants, and other places where people stay and eat can do things better. Imagine someone trying to find ways to make your hotel stay more comfortable or your restaurant meal tastier. That’s what researchers in hospitality management do. They ask questions, gather information, and use special tools to solve problems and make the experience of staying and eating out more enjoyable for everyone. They also look at how to make these places run smoothly and help the people who work there do their jobs better.

This kind of research is important because it helps hotels and restaurants become better at what they do. It can lead to new ideas and improvements that make guests happy and also help the businesses make more money. So, hospitality management research is all about finding ways to make your time away from home more enjoyable, relaxing, and delicious.

Importance Of Research In Hospitality Management

Here are some importance of research in hospitality management:

1. Enhancing Guest Experiences

Research in hospitality management helps hotels and restaurants figure out what makes guests happy. It’s like finding the secret recipe for a big smile. By asking questions and studying what guests like and don’t like, they can make stays and meals more enjoyable and memorable.

2. Efficient and Well-Run Businesses

Just like a chef needs a recipe to cook a delicious meal, businesses in hospitality need the right recipe for success. Research helps them find the best ways to do things, like how to manage staff, plan menus, and set prices. This makes the hotel or restaurant run smoothly and make more money.

3. Sustainable and Eco-Friendly Practices

Researchers in hospitality also look at ways to be kind to the planet. They explore how to save energy, reduce waste, and use fewer resources. This not only helps the environment but also saves money for businesses in the long run.

4. Keeping Up with Changing Trends

Travel and dining habits change over time, just like fashion trends. Hospitality research keeps businesses up-to-date with what’s popular and what’s not. It’s like knowing which clothing style is in fashion, but for hotels and restaurants.

5. Attracting and Training the Best Staff

Good staff is like the icing on a cake – they make everything better. Research in hospitality management helps businesses find and keep talented employees. Businesses can make their employees happier and more effective by knowing what they need and want. This will lead to better service for guests.

In this section, we will discuss hospitality management research topics: 

Great Hospitality Industry Research Topics

• Consumer Preferences in Sustainable Accommodations
• Technology’s Role in Personalizing Guest Experiences
• Crisis Management in the Post-COVID-19 Hospitality Sector
• Food Safety and Public Health in Restaurants
• Diversity and Inclusion in the Hospitality Workforce
• Cultural Exchange and Tourism Impact
• Managing Employee Turnover in Hospitality
• The Effect of Online Reviews on Hotel Selection
• Social Media Marketing for Hotels
• Environmental Responsibility in Hospitality Operations

Amazing Research Titles About Hospitality Industry

• Sustainable Hospitality: Green Practices and Guest Satisfaction
• Innovations in Guest Experience Management
• Resilience in the Face of Crisis: Hospitality Industry Strategies
• Digital Disruption in Hospitality: The Tech Transformation
• From Stars to Stories: Rethinking Hotel Ratings
• Exploring Cultural Tourism in the Hospitality World
• Unveiling the Secrets of Top-Rated Hotels: A Guest-Centric Analysis
• Banquets and Conferences in the Digital Age: Innovations in Event Management
• Social Media Crisis Communication for the Hospitality Industry
• Dining Experiences Beyond the Plate: Restaurant Innovations

List of Recommended Philippines Hotel and Restaurant Management Dissertation Topics

• Boutique Hotels and Local Tourism Development
• Culinary Tourism in the Philippines: A Flavorful Journey
• Community-Based Tourism Initiatives: Socioeconomic Impacts
• Sourcing Locally: Sustainable Food Practices in Filipino Restaurants
• Promoting Filipino Hospitality and Cuisine through Social Media
• Revenue Management Strategies for Philippine Hotels
• Cultural Festivals and Hotel Occupancy Rates
• Elevating Customer Service in Filipino Restaurants
• Ecotourism Trends and Eco-Friendly Accommodations in the Philippines
• Adapting to the ‘New Normal’: Challenges and Opportunities in Philippine Hospitality

Research Topics in Hospitality Management for Social Students

• Social Responsibility in Hospitality: A Comparative Study
• Indigenous Communities and Tourism: Social Implications
• Gender Diversity in Hospitality Leadership Roles
• Mental Health Among Hospitality Workers: A Social Perspective
• Social Media’s Impact on Destination Marketing
• Inclusivity and Diverse Populations in Hospitality
• Reducing Food Waste in Restaurants: A Social Goal
• Tourism as a Catalyst for Cultural Exchange
• Social Entrepreneurship in the Hospitality Sector
• Community Engagement in Tourism Development

Research Topics for Hospitality Management for Economy Students

• Mega Events and Their Economic Impact on Hospitality and Tourism
• Price Elasticity in the Hotel Industry
• Economic Analysis of All-Inclusive Resorts
• Tourism’s Role in the Economic Development of Developing Nations
• Foreign Investment in Hospitality: Economic Insights
• The Economics of Luxury Hotel Operations
• Market Entry Strategies for International Hotel Chains
• Tourism Taxes and Their Influence on Visitor Numbers
• Airbnb and Its Economic Impact on Traditional Hotels
• Agrotourism’s Economic Viability and Potential

Outstanding Research Titles For Hospitality Management Students

•  Crafting Exceptional Guest Experiences: A Study in Hospitality Excellence
•  Hospitality Resilience in Times of Crisis: Strategies and Success Stories
•  The Digital Revolution: Innovations in Hospitality Management
•  Beyond Stars and Diamonds: A New Era of Hotel Classification
•  The Art of Hospitality: Unveiling the Secrets of Top-Rated Establishments
•  Events Redefined: Innovations in Banquets and Conferences
•  Navigating Social Media in the Hospitality Industry
•  Sustainability and Responsibility: The Future of Hospitality
•  Restaurants Reinvented: Culinary Adventures in Modern Dining
•  Emerging Ethical Dilemmas in Hospitality Management

Leading Thesis Titles For Hospitality Management

•  Hotel Revenue Management Strategies and Their Impact on Profitability 
•  The Influence of Guest Reviews on Hotel Selection 
•  Digital Transformation in Hospitality: A Case Study of Leading Chains 
•  The Role of Environmental Practices in Guest Satisfaction 
•  Global Diversity in Hospitality Leadership: Challenges and Opportunities 
•  Promoting Cultural Tourism for Sustainable Economic Growth 
•  Employee Turnover: Causes, Costs, and Solutions in the Hospitality Sector 
•  Social Media Marketing for Hotels: Best Practices and Pitfalls 
•  Legal and Ethical Aspects of Food Safety in Restaurants 
•  The Sustainability Movement in Boutique Hotels: Case Studies 

Hotel Management Research Paper Ideas

•  Optimizing Hotel Room Pricing Strategies 
•  Enhancing Hotel Operations Through Technology 
•  Sustainable Practices in Hotel Management 
•  Crisis Management and Disaster Preparedness for Hotels 
•  The Role of Leadership in Hotel Success 
•  Innovations in Hotel Guest Services 
•  Customer Relationship Management in the Hotel Industry 
•  Effective Marketing Strategies for Hotels 
•  The Impact of Employee Training on Guest Satisfaction 
•  The Influence of Hotel Design on the Guest Experience 

Argumentative Essay Topics for Research in the Hospitality Industry

•  The Pros and Cons of All-Inclusive Resorts 
•  Online Travel Agencies vs. Direct Hotel Booking: Which is Better? 
•  The Ethics of Wildlife Tourism: Balancing Conservation and Entertainment 
•  The Role of Technology in Replacing Human Workers in Hospitality 
•  Is Sustainable Tourism Truly Achievable, or Just a Buzzword? 
•  Cultural Appropriation in the Restaurant Industry: Where to Draw the Line 
•  Balancing Economic Growth and Environmental Sustainability in Tourism 
•  The Impact of Overtourism on Local Communities 
•  Are Hotel Loyalty Programs a Benefit or a Burden for Guests? 
•  Legal and Ethical Issues in Food Allergen Handling in Restaurants 

Read More 

• Social Media Research Topics
• Mental Media Research Topics

Creative Hospitality Management Research Topics

•  The Influence of Art and Design on Hotel Guest Experience 
•  Gastronomic Tourism: Exploring the World Through Food 
•  The Theater of Fine Dining: Immersive Restaurant Experiences 
•  Hospitality as a Form of Entertainment: Theatricality in Hotels and Restaurants 
•  Novel Approaches to Hotel Branding and Theme Concepts 
•  Music and Soundscapes in Enhancing Ambiance in Hospitality Establishments 
•  The Role of Storytelling in Hotel and Restaurant Marketing 
•  Innovative Hotel Room Features and Amenities 
•  Sensory Marketing in the Hospitality Industry 
•  Virtual Reality and Augmented Reality Applications in Tourism and Hospitality 

Social Media Research Topics About the Hospitality Industry

• The Impact of Influencer Marketing on Hospitality Businesses
• Crisis Management in the Age of Social Media
• User-Generated Content and Its Influence on Hotel Bookings
• The Role of Instagram in Promoting Food Tourism
• The Viral Power of TikTok for Restaurant Marketing
• Online Reputation Management for Hotels and Restaurants
• Social Media as a Tool for Personalized Guest Experiences
• The Dark Side of Social Media: Handling Negative Reviews
• Popular Topics in Philippine Hotel and Restaurant Management Theses
• The Privacy Debate: Social Media and Guest Data in Hospitality

Excellent Research Titles About Hospitality Management

• The Guest Journey: A Holistic Approach to Hospitality Management
• Resilience in the Hospitality Industry: Lessons from Adversity
• Tech Transformation: Shaping the Future of Hospitality
• Guest Satisfaction Beyond Stars: Secrets of Highly Rated Hotels
• Innovations in Event Management: Redefining Conferences and Banquets
• Navigating the Digital Age: Social Media Marketing for Hotels
• Sustainability and Responsibility: The New Imperatives in Hospitality
• Culinary Experiences: The Evolution of Dining in the Modern Era
• Ethical Dilemmas in Hospitality Management: A Comprehensive Study
• Unlocking the Potential of Boutique Hotels: Case Studies

Tourism and Hospitality Research Topics for STEM

• Data Analytics in Tourism: Optimizing Operations and Guest Experiences
• Smart Cities and Sustainable Tourism Development
• Biotechnology and Food Safety in Hospitality
• The Role of Artificial Intelligence in Personalized Tourism Recommendations
• Environmental Engineering in Sustainable Hotel Design
• Renewable Energy Solutions for Eco-Friendly Accommodations
• Geographical Information Systems (GIS) in Destination Planning
• Sustainable Transportation and Tourism
• The Impact of 5G Technology on Tourism Services
• Waste Management and Recycling in the Hospitality Industry

Sustainability Research Topics for Tourism and Hospitality

• Zero-Waste Initiatives in Hotels: Challenges and Success Stories
• Sustainable Agriculture and Farm-to-Table Dining in Restaurants
• Carbon Footprint Reduction in Air Travel and Its Implications
• The Role of Green Certifications in Eco-Tourism
• Plastic Reduction Strategies in the Hospitality Sector
• Community-Based Tourism and Local Ecosystem Preservation
• Sustainable Water Management in Hotels and Resorts
• Sustainable Practices in Adventure Tourism
• Responsible Tourism and Conservation of Endangered Species
• Green Building Design and Energy Efficiency in Hotels

Simple Hospitality Research Topics

• The Importance of Customer Service in Hospitality
• Hotel Pricing Strategies and Occupancy Rates
• Food Safety and Hygiene in Restaurants
• The Impact of Guest Reviews on Hotel Reputation
• Staff Training and Retention in the Hospitality Industry
• Innovations in Hotel Room Design
• Effective Marketing Strategies for Small Hotels
• Local Food Sourcing for Sustainable Dining
• The Role of Hospitality in Economic Development
• The Psychology of Guest Satisfaction

Top Hospitality Research Ideas

•  Destination Branding and Its Legal Implications 
•  The Role of Insurance in Hospitality Risk Management 
•  Privacy and Data Protection in Guest Information Handling 
•  Intellectual Property and Copyright Laws in the Culinary World 
•  Alcohol Licensing and Regulation in the Hospitality Sector 
•  The Legal Aspects of Hotel Contracts and Booking Agreements 
•  Discrimination and Equal Opportunity Laws in Hospitality Employment 
•  Environmental Compliance in Hotel Building and Operations 
•  Liability in Tourism Activities: Legal Protection for Tour Operators 
•  Health and Safety Regulations in the Restaurant Industry 

Hospitality Management Research Topics

•  The Significance of Employee Training in Hospitality Service Excellence 
•  Innovations in Hotel Room Amenities and Design 
•  Food Safety and Hygiene Practices in High-End Restaurants 
•  The Role of Technology in Guest Service Enhancement 
•  Sustainability Initiatives in Hotel Operations 
•  Crisis Management Strategies in the Hotel Industry 
•  Tourism and Cultural Exchange: Promoting Diversity and Inclusion 
•  Legal and Ethical Issues in Alcohol Service at Restaurants 
•  The Psychology of Customer Loyalty in Hospitality 
•  The Impact of Hotel Design on Guest Satisfaction 

Research Topics on Hospitality and Tourism

•  The Interplay of Tourism and Local Culture Preservation 
•  Sustainable Tourism in Protected Natural Areas 
•  Hospitality Innovation for Accessible Tourism 
•  The Influence of Cultural Events on Hotel Bookings 
•  Online Travel Agencies and Their Impact on Small Hotels 
•  Destination Marketing through Virtual Reality and Augmented Reality 
•  Hotel Booking Behavior: A Comparative Study of Different Generations 
•  Disaster Preparedness and Crisis Management in Tourism 
•  The Effects of Weather and Climate on Tourism Destinations 
•  Dark Tourism: A Study of Morbid Attractions in Travel 

Excellent Hospitality Research Topics

•  The Power of Personalization in the Hospitality Industry 
•  Exploring Resilience in Crisis-Hit Tourism Destinations 
•  Hospitality Technology Adoption and Its Influence on Guest Satisfaction 
•  Beyond Stars and Diamonds: A New Era of Hotel Classification 
•  Crafting Unique Guest Experiences: A Study of High-Rated Hotels 
•  Innovations in Event Management: Rethinking Conferences and Banquets 
•  Social Media Marketing Strategies in the Hospitality Sector 
•  Sustainability and Responsibility: Imperatives for Future Hospitality 
•  The Evolution of Culinary Experiences in the Modern Dining Landscape 
•  Ethical Challenges in Hospitality Management: A Comprehensive Analysis 

Outstanding Hospitality Research Topics

•  The Guest Journey: A Holistic Approach to Hospitality Management 
•  Strategies for Resilience in the Hospitality Industry 
•  Digital Transformation in Hospitality: Innovations and Challenges 
•  Guest Satisfaction Beyond Stars: Unveiling Top Hotels’ Secrets 
•  Innovative Approaches to Event Management: Redefining Conferences and Banquets 
•  Social Media Marketing in Hospitality: Best Practices and Pitfalls 
•  Sustainability and Responsibility in the Modern Hospitality Landscape 
•  Reimagining Restaurants: Creative Concepts and Trends 
•  Ethical Dilemmas and Moral Compass in Hospitality Management 
•  Boutique Hotels: A New Wave of Luxury Accommodations 

Innovative Hospitality Dissertation Topics

•  The Impact of Blockchain Technology in Hotel Operations 
•  Augmented Reality and Its Application in Hotel Marketing 
•  Biosecurity Measures in Hospitality Post-Pandemic 
•  Sensory Marketing and Its Role in Guest Satisfaction 
•  Sustainable Practices in Hotel Interior Design 
•  Robotics and Automation in the Hospitality Industry 
•  Micro-Moments in Guest Decision-Making: A Mobile-First Approach 
•  Virtual Reality-Based Tourism Experiences 
•  Waste Reduction Strategies in Hotel Operations 
•  The Role of Emotional Intelligence in Hotel Leadership 

Unique Hospitality Research Paper Topics

•  The Impact of Feng Shui in Hotel Design and Guest Satisfaction 
•  The Use of Scent Marketing in Enhancing the Guest Experience 
•  The Role of Astronomy Tourism in Dark Sky Destinations 
•  Hospitality for Space Travel: Preparing for a New Frontier 
•  The Influence of Animal-Assisted Therapy in Hotel Stays 
•  The Revival of Historic Hotels: Challenges and Success Stories 
•  Gaming and Virtual Reality Integration in Hotel Entertainment 
•  Culinary Tourism and Edible Landscapes in Restaurants 
•  The Art of Mixology: Craft Cocktails in Modern Bars 
•  Hospitality as a Platform: Cross-Industry Collaborations in Guest Services

Hospitality Management Research Topics in the Philippines

•  The Impact of Ecotourism on Philippine Local Economies 
•  Local Food Sourcing and Sustainability in Filipino Restaurants 
•  Community-Based Tourism Initiatives in the Philippines 
•  Promoting Filipino Hospitality and Cuisine through Social Media 
•  Adapting to the ‘New Normal’: Challenges and Opportunities in Philippine Hospitality 
•  Cultural Festivals and Their Role in Philippine Tourism 
•  Boutique Hotels and Their Contribution to Philippine Tourism 
•  Sustainable Practices in the Philippine Hotel Industry 
•  Tourism and Indigenous Communities: Social and Economic Impacts 
•  COVID-19 and Its Effects on Philippine Hospitality: Lessons Learned 
• Tourism in the Philippines: Addressing Overcrowding and Overtourism

Challenges Face By Students During Hospitality Management Research 

Here are some challenges that are faced by students during hospitality Management research:

• Complexity of the Industry: The multifaceted nature of the hospitality industry demands an in-depth understanding of various sectors, making it challenging to focus on a specific research area.
• Data Collection: Gathering reliable and relevant data can be a hurdle, as it often requires cooperation from industry partners or access to real-time customer data.
• Changing Trends: Hospitality is constantly evolving with emerging trends and technologies. Students must keep up with these changes to ensure their research remains current.
• Cultural Diversity: The global nature of the industry means that students may encounter challenges when conducting research in culturally diverse settings, from language barriers to understanding local customs.
• Ethical Considerations: Studying the hospitality industry may involve complex ethical dilemmas, such as privacy concerns or the impact of research on businesses and employees.
• Resource Constraints: Access to resources for research, such as funding, relevant literature, and technology, can be limited, especially for students with tight budgets.
• Time Management: Balancing coursework, internships, and research can be demanding. Students often struggle with time management to meet deadlines and make progress in their research endeavors.

Hospitality Management Research is like the secret ingredient that makes hotels and restaurants better. It’s all about creating enjoyable experiences for guests, ensuring businesses run smoothly, and even being kind to our planet. As we’ve explored a wide range of research topics, it’s clear that this field is ever-evolving and holds countless opportunities for students and professionals alike.

By understanding the importance of research in enhancing guest satisfaction, improving business operations, and promoting sustainability, we can appreciate the immense impact it has on the hospitality industry. So, whether you’re a student or a business owner, keep exploring, innovating, and embracing the world of hospitality management research to ensure a brighter and more delightful future for all.

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130+ Hospitality Research Topics: Great Ideas

A research paper is mandatory for all students to graduate from a course, including hospitality courses. Research in the hospitality industry can be easy if you have the right topic. So, one of the first things you should prioritize before starting your hospitality research is finding an excellent topic.

Great Hospitality Industry Research Topics

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A good topic for research in hospitality will serve as the foundation for your paper. It will also attract readers and trigger interest in your paper. Are you looking for a research title in the hospitality industry that guarantees a top grade? Check out the following examples in this article:

Research topics on the hospitality industry should focus on the key and hot topics faced in the sector. Here is a list of research titles for hotel and restaurant management:

• The origin and meaning of the word hospitality
• How different cultures view hospitality
• An in-depth look into the impacts of the COVID pandemic on the hospitality sector
• Hospitality and tourism: what is the link?
• Hospitality and hotel management: a comprehensive analysis
• The role of hospitality in the tourism sector
• Essential elements of the hospitality sector
• A strategic analysis of the hospitality sector in your country
• Etiquette in the hospitality sector
• Hospitality industry wages: what is fair?

An argumentative essay topic should state your opinion on a subject so you can argue it in the essay. Some argumentative essay topics on the hospitality industry are:

• Travel bans triggered by the COVID pandemic negatively impacted the hospitality sector
• The impacts of global trends on the hospitality sector
• Hospitality ethics: an in-depth analysis
• The relationship between a host and guest about hospitality
• The contributions of the hospitality sector to global economic growth
• Sustainability as a global trend in the hospitality sector
• The development of sustainability in the hospitality sector
• Challenges encountered by the hospitality sector in the 21 st century
• Technology as a tool for change in the hospitality sector
• Hospitality in Christian and Islam culture

Creativity is a vital element when choosing a research topic. It will make your essay stand out and attract readers. Here are some great examples of research topics about hospitality management and their reasons:

• Qualities of an effective hotel manager
• How customer service can influence the quality of hotel management
• Full-service vs. limited-service hotels: the difference in their hotel management
• How large hotels conduct revenue management
• Hotel management in European nations
• How can hotel management impact an establishment’s success?
• Financial accounting is a critical part of hotel management
• Hotel management: a comprehensive overview
• The impact of the internet on hotel management
• The role of hotel management on guest satisfaction rates

You should always find social media research topics for your hospitality research paper. Check out the following hospitality research topics:

• The impact of social media on the hospitality sector
• How companies in the hospitality sector take advantage of the power of the internet
• The social media influencer trend and its impact on the hospitality sector
• How hospitality practitioners use the internet to enhance their services
• Hospitality training and the internet
• Technology as a tool for hospitality training
• The role of the internet in hospitality diversification
• Social media and its impact on hospitality diversification
• Strategic ways for hospitality companies to take advantage of technology and the internet
• Social media and hospitality: the correlation

An excellent research title can play a vital role in earning good grades. Find a sample of a thesis statement about social media and more titles about hospitality management below:

• What is the role of a hotel manager
• Types of hotel managers in large establishments
• Core issues in the hospitality management sector
• Salary expectations for hotel managers
• The core roles of facility managers in the hospitality sector
• Hospitality as a virtue independent of the hospitality sector
• Factors that prevent hospitality managers from providing effective services
• Hotel marketing management: a comprehensive assessment
• Hotel revenue management: a comprehensive assessment
• Hotel management in your country

Tourism and hospitality often go hand in hand. So, you can cover the two elements in your research paper if you have an ideal topic that brings these concepts together. Check out the following research topics for STEM students :

• The tourism and hospitality sector after the coronavirus pandemic
• The long-term effects of travel bans on the tourism and hospitality sector
• What is the way forward for the tourism and hospitality sector after the pandemic?
• Online tourism: an in-depth analysis
• Advances in the tourism and hospitality sector
• Social advancing and tourism management: a comprehensive overview
• Medical tourism: an analysis
• Impacts of social media on the tourism and hospitality sector
• Impacts of government regulations on the tourism and hospitality sector
• The impacts of natural hazards on the tourism and hospitality sector

Sustainability research topics are critical for all tourism and hospitality students. Find research topics and ideas for tourism students related to sustainability below:

• Sustainability in the tourism sector
• Tourism sustainability: perspectives of guests and practitioners
• Sustainable tourism as a tool for heritage and culture preservation
• A study of sustainable tourism in mountainous destinations
• The practice of sustainable tourism in island destinations
• Challenges encountered in sustainable tourism
• The impacts of sustainable tourism on the digital world
• Sustainable tourism efforts for disaster prevention
• The impacts of the pandemic on sustainable tourism
• How is sustainable tourism measured?

A creative research title will show your reader what to expect from the rest of your paper. It creates a good first impression. Find a good thesis title or professional thesis writer about the hospitality industry below:

• Tourism marketing and sustainable tourism: an in-depth study
• Hospitality and tourism in emerging economies
• The correlation between ecotourism and sustainable tourism
• The impacts of politics in the hospitality sector
• An evaluation of local tourism and hospitality sectors
• The profitability of the hospitality sector
• How governments can improve their hospitality sectors
• The effect of local communities on the hospitality and tourism sector
• Sustainability is a critical trend in the hospitality sector
• A comparative analysis of the hospitality sector in the US and Europe

Hotel and restaurant management are significant topics in the Philippines. So, writing a good essay on these topics can come in handy for your academic performance. Find a good research title about hotel and restaurant management below:

• Hotel and restaurant management ethics in the Philippines
• Hotel and restaurant management laws in the Philippines
• Why should hotels invest in restaurants?
• The concept of perverse hospitality in the Philippines
• Hotel and restaurant management salaries in the Philippines
• The role of the Philippino government in hotel and restaurant management policies
• Strict hotel and restaurant management policies in the Philippines
• Smoking bans in hotels in the Philippines
• Fair wages in the hotel and restaurant management sector in the Philippines
• The concept of hospitality in Philippino hotel and restaurant management

Students studying social sciences can write research papers on hospitality management because these subjects are related. Find a research topic about hospitality management that covers social issues below. All social issues research topics are actionable.

• Hospitality training for hotel workers
• Flight attendants and hospitality: an overview
• How to conduct hospitality training for flight attendants
• How hotel managers can maximize profits in the hospitality sectors
• Challenges experienced in hospitality management
• Barriers to success in hospitality management
• The value of the hospitality sector for the global economy
• Hospitality management and augmented reality: an in-depth overview
• Safety precautions in hospitality management since the CORONA pandemic
• How local governments depend on the hospitality sector

The hospitality management sector and the economy industry often influence each other. So, you can write a paper that explains their link. Here are some economic research paper topics in hospitality management:

• How hospitality economics impact overall country economics
• How the hospitality sector can improve their profits
• Challenges hindering the hospitality sector from growth
• Hospitality laws and profitability: the correlation
• The best ways the hospitality market can improve their finance management
• Finance management in hospitality: an overview
• Personalization as a tool for promoting growth in the hospitality sector
• Countries that benefit the most from the hospitality sector
• Inbound tourism: its impact on the global economy
• Tourism and hospitality as tools for economic growth

Hospitality management is a popular course; all students must complete a research paper to graduate. So, you ought to be creative with your paper, especially the title, so it does not look like anyone else’s. Let us look at some excellent hospitality management thesis topics:

• The best tourist attractions
• Tourism management perceptions according to various cultures
• Diverse views of hospitality management
• Can hospitality management be taught?
• An in-depth look at ways hospitality management can be trained
• Hospitality management training for restaurant workers
• Key elements in hotel management
• How hotel management can influence its customer satisfaction rates
• How many managers should a hotel have
• Management and hospitality: a comprehensive guide

The hospitality management sector is prone to many changes. So you can easily find a current topic for your research paper. As you check out the hospitality thesis topics highlighted below, take some time to read about anatomy research paper topics .

• How competitive is the hospitality management sector?
• Causes of the high turnover in the hospitality sector
• Strategies that guide management organizations in the hospitality
• Hospitality management in Australia
• How the hospitality sector does employee management
• Basic training elements for hospitality management
• What type of training do hospitality management practitioners go through?
• The value of hospitality management
• Changes in hospitality management brought about by the internet
• How online reviews influence the hospitality management sector

Choosing the right topic is the first step to writing a good research or thesis paper in hospitality management. However, many students struggle to prepare quality research papers. If you are one of such students, worry not because we have got you covered.

You can trust us with your research paper writing needs. Our writers will help you create a paper that matches your quality topic to earn you excellent grades. Contact our writers today and get your quality research paper in no time. Feel free to read more on biochemistry topics .

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Tourism and Hospitality Dissertation Topics

Published by Grace Graffin at January 10th, 2023 , Revised On May 17, 2024

Introduction

As a tourism student, you will be required to study the basics of tourism, hospitality, and event management. Some important issues surrounding tourism include but are not limited to medicine, finance, culture, geography, and more.

We understand that choosing the right dissertation topic can be a bit overwhelming for you. Therefore,  our writers have provided a comprehensive list of topics for the tourism dissertation. These topics are recent, relevant, and exploratory enough for you to conduct a comprehensive research study.

We can even customise topics according to your needs. So, go through our list of dissertation topics, choose the one that interests you, and let us know if you would like any help from our writers.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation  here.

Latest Tourism Research Topics 

Investigating how the tourism industry has taken green and sustainable measures- a case study of uk.

Research Aim: This study will investigate the various aspects of the UK tourism industry geared towards making green and sustainable measures for environmental benefits. It will also look into the consumer’s perspective towards green tourism and its positive and negative impacts on the tourism industry and the tourists. It also helps you better understand the concept of a green environment and its influence on the tourism industry.

Environmental Management Systems and their Implementation in the UK- A Systematic Review.

Research Aim: This study will explore the quality of environmental management systems, environmental performance, improvements, and implementation in the UK. We will focus on different companies with high environmental impacts and how they have improved the environment and the use of environmental management systems (EMS). This study will also look into how it has changed or influenced the hospitality industry.

Investigating the impact of Social Media Recommendations on Hotel Booking in the UK.

Research Aim: Social media is a part of every aspect of our daily life. This research will investigate the influence of social media on tourism and specifically on choosing a hotel; it will also help you evaluate if consumers perceive social media-based recommendations differently than more traditional sources of internet-based marketing. Qualitative research will be used in this, followed by thematic analysis to find the role of social media in recommendations and influencing consumers’ searches. This will help us better understand how VR makes decisions and hotel bookings.

Assessing the Impact of Virtual Reality on Tourism.

Research Aim: Virtual reality (VR) is an emerging technology in tourism. This study will find the impact of virtual reality on the tourism industry. It will also investigate consumer behaviour towards it. We will better understand how VR has affected the tourism industry and significantly influenced the results. TAM research model will be developed to describe the nature of the 3D virtual world. It will also cover some psychological aspects to understand the consumer perspective.

Role of Social Media Marketing in deciding a Travel Destination- A Systematic Review.

Research Aim: This study investigates the role of social media marketing in deciding a travel destination. This study aims to find and understand how social media can achieve marketing objectives. Taking a quantitative approach, we will find the role of social media marketing and its effect on making travel choices through interviews and surveys. It will further explore the tourist’s perception, expectations, and experiences.

Investigating the Negative Impact of Travel Bans

Research Aim: This study explores the negative effects of travel bans on social, economic, cultural, and public health aspects. The study aims to analyse the repercussions of travel restrictions to inform policymaking. It will further investigate ways to avoid adverse consequences while promoting global mobility and cooperation. 

An Exploration of the Hospitality Industry Wages

Research Aim: To investigate the wage structures in the hospitality industry. This study explores factors influencing disparities and evaluates their implications. Insights will be provided on wage fairness, workplace satisfaction, gender discrimination, and industry competitiveness. It will also cover policies and practices to improve employee well-being and organisational performance.

Effects of Covid-19 on Tourism and Hospitality Dissertation Topics 

Topic 1: tourism after coronavirus pandemic - way forward for tourism and hospitality industry in the uk or any other country of your choice.

Research Aim: Tourism is a reason for most of the human mobility in the modern world. According to the World Tourism Organisation (2020), international tourism has indicated continuous growth for the tenth consecutive year, reporting 1.5 billion international tourist arrivals in 2019 and an estimated 1.8 billion international tourist arrivals by 2030 )people are forecasted to be. This particular research will focus on the effects of the Covid-19 outbreak on the tourism and hospitality industry in the United Kingdom or any other country of your choice.

Topic 2: Investigating the Long Term Effects of Prolonged and New Travel Restrictions on the UK Tourism Industry

Research Aim: Britain will require anyone entering the country to self-quarantine for two weeks, and other European countries are pondering similar measures, but the prospects of prolonged and even new travel restrictions are destroying what hopes the continent’s airlines and tourist industry have been harbouring of at least a partial coronavirus rebound. Can the tourism sector of the UK overcome these challenges?

Topic 3: Coronavirus: Dubai Tourism Insists Emirate's Hotel Sector is Healthy, Rejects Bloomberg Report but Is It Really the Case?

Research Aim: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has denied a Bloomberg report about the emirate’s hospitality businesses adversely affected by the coronavirus pandemic. This research will employ primary research methodology to gather data from the key stakeholders of the Emirates hotel industry to assess whether or not the ongoing COVID-19 crisis is causing panic and financial damage to the hotel industry.

Topic 4: Will Easing the Travel Restrictions Benefit the UK Tourism Sector in the Short Term?

Research Aim: Many European countries, including the UK, are easing lockdown measures, including tourist destinations preparing for the summer. Cafes and restaurants in London and other cities hardest hit by the virus in the UK have opened two weeks behind the rest of the country. However, with most travellers preferring to stay home in the wake of the Covid-19 pandemic, how effective are these measures going to be?

Topic 5: Coronavirus outbreak: Caribbean Tourism Struggles as Visitors Stay Home

Research Aim: In the Caribbean, the government plans to require all visitors to undergo rapid Covid-19 testing upon entry. They hope provisions such as virus tests for all industry workers and socially distanced resort dining will make people feel comfortable travelling. This research study will explore whether the measures taken by the Caribbean government will actually encourage the visitors to leave the comfort of their home and travel in the midst of the Covid-19 Crisis.

Ecotourism and Community Participation Dissertation Topics 

Topic 1: online tourism agents and websites.

Research Aim: This research aims to study online tourism websites and travelling agents

Topic 2: Advances in Tourism and Hospitality Post-pandemic

Research Aim: This research aims to assess the advances in Tourism and Hospitality post-pandemic

Topic 3: Impacts of Social Distancing on Tourism Managements

Research Aim: This research aims to study the impacts of social distancing on tourism managements

Topic 4: Advances in Hotel Management Post-pandemic

Research Aim: This research aims to assess advances in Hotel management post-pandemic

Topic 5: The Linguistic Roots of the Word “Hospitality” across Different Languages

Research Aim: This research investigates the linguistic roots of the word hospitality across different languages and the semantic shifts over time.

Topic 6: The Relationship Between the Host and the Guest

Research Aim: This research explores the relationship between the host and the guest and how both need to act under laws and regulations.

Economic Conditions and Local Tourism Dissertation Topics

Topic 1: factors impacting destination selection for medical tourism.

Research Aim: Medical tourism is a growing trend. An increasing number of people travel to another country, seeking medical treatment which is expensive or unavailable on their own. Various factors impact the destination selection process for medical treatment purposes. The destination can be local or international. With limited evidence on the factors that impact destination selection for medical tourism, there is a need for a comprehensive study exploring these factors in detail.

Topic 2: Impact of Low budget Airline Services on Boosting International Tourism in Europe: A Case Study of Ryanair.

Research Aim: With increasing costs of air travelling, the demand for low-budget airline services is on the rise. Ryanair is one of the leading low-budget airline services based in the UK. Its cheap air tickets attract many regular travellers. Given this, the main aim of this research will be to explore whether or not low-budget airlines are actually helping to increase international tourism in Europe or not. This research will be conducted based on quantitative data which will be collected from a sample of Ryanair international tourism travellers.

Topic 3: Eco-friendly Practices and Their Effect on Hotel Selection Decision: A Case Study of UK Hospitality Industry.

Research Aim: Various technologies can be implemented to achieve eco-friendliness, such as; internet of things, automation technology, bamboo industrialisation, and sustainable building construction. On the other hand, eco-friendly practices include; water and energy conservation, renewable energy use, waste recycling and management, alternative plastic products, and more. Many hotels in the UK install solar panels and automated systems, which generate renewable energy and ensure complete automation for lights and water. It is worth evaluating how eco-friendly technologies and practices affect the hotel selection decision of guests in the UK hospitality industry.

Topic 4: How Economic Conditions of a Country Impact its Local Tourism: Identifying the Economic Factors Influencing the Tourism Sector.

Research Aim: Economic factors have a great impact on tourism. When a country is economically strong, it spends a great deal on tourism development. On the other hand, tourism could be adversely affected if a country is struggling with its finances. This research aims to investigate and critically analyse the economic factors which tend to affect the tourism sector of a country. The study will also weigh the economic upsides and downsides of these factors concerning local tourism.

Topic 5: Assessing the Impact of Social Media Platforms on Tourism Destination Selection.

Research Aim: These days, social media websites play a tremendous role for tourists in destination selection. The experiences and reviews that people share on online social platforms have a huge impact on making or breaking the future of any tourist destination. This research will analyze the role of different social media platforms in choosing tourism destinations among tourists. This research will also shed light on the rationale and factors people rely on social media to select their tourism destination.

Topic 6: Assessing the Impact of Government Rules, Regulations, and Policies on Tourism Development: A Case Study of Developing Countries.

Research Aim: The tourism sector of any country is greatly looked after by governmental and regulatory bodies. This research will analyze the role played by such bodies from the perspective of policymaking and regulation implementation. The study will also explore how the impact of policymaking and government regulations in developed countries might be different from that of developing countries.

Topic 7: Analysing the Impact of Natural Hazaresearch will measure the customer satisfaction of British lesbians after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.

Research Aim: Natural hazards can have a disastrous effect on the tourism industry of any country. The UK is one of the countries where the tourism industry has experienced huge success. Thus, this research will be carried out to analyze the impact of such hazards on the UK’s tourism sector.

Topic 8: Assessing the Factors and Preferences Impacting Tourist's Decisions to Travel to a Dark Tourism Site.

Research Aim: As a result of a shift in preferences of tourists and an urge to explore and learn, dark tourism has gained immense popularity and success in recent times. This research will explore the factors and reasons why tourists choose dark places as their tourism destination.

Topic 9: The Impact of Travel Bloggers and vloggers on the Tourism Industry.

Research Aim: Travel bloggers and vloggers are an important part of the tourism industry now. These people travel the world, document their experiences through their writing or videos, and influence people. Tourists throughout the world now depend on their reviews and choose their travel destinations accordingly. This research will aim to explore how these influencers have completely changed the tourism industry.

Educational Tourism Dissertation Topics

Tourism has gained tremendous popularity among academicians and researchers in recent times. Educational tourism primarily takes into consideration technical competencies and new knowledge gained outside the classroom environment.

Educational tourism brings to light the idea of travelling to learn about the cultures of other nations. Exchange student programmes are perhaps the most commonly employed educational tourism strategy, allowing students to learn about the culture of the host nation through research work and travel. Possible areas of research in this field of tourism for your dissertation are provided below;

Topic 1: Educational Tourism Programmes and the Popularity of Host Nations

Research Aim: This research will discuss the educational exchange programmes in detail and will also assess how educational tourism can add to the appeal of the host nations for prospective tourists.

Topic 2: Factors Affecting the Decision of British Students to Join International Student Exchange Programmes.

Research Aim: Even though student exchange programmes are popular throughout the world, there are certain countries where they are practised the most. This research will study one such country, the UK, concerning the factors that encourage British students to join international exchange programmes.

Topic 3: Factors Contributing Towards the Success of Work & Study Programmes in the UK

Research Aim: This research will analyse the factors that contribute towards the success of study programmes in the UK, i.e. benefits of studying in the UK and the attractiveness of the UK as a place to live and study.

Topic 4: To Analyse the Satisfaction of International Students Enrolled in Student Exchange Programmes in the UK

Research Aim: This research will cover an important topic, i.e., measure the satisfaction of international students enrolled in exchange programs in the UK – the same topic can be used for any other country such as the USA or Canada.

Topic 5: To Investigate Potential Marketing and Communication Tools to Promote “any country” as the Best Place to Pursue Higher Education.

Research Aim: This research will investigate and conclude the most successful marketing and communication tools that are used to promote exchange programmes in a particular country. The topic can be customised according to the country of your choice.

Topic 6: What are the factors Influencing British Students’ Decision to Join Academic Year Exchange Programme in Japan?

Research Aim: Japan is one of the most popular destinations when it comes to student exchange programmes. This research will assess the factors that influence a British student’s decision to go to Japan to pursue education.

Topic 7: To Examine the Popularity of Student Exchange Programmes Offered by Chinese-speaking Countries.

Research Aim: This research will explore the reasons for the popularity of student exchange programmes in countries where Chinese is the official language such as Hong Kong, Taiwan, China, etc.

Topic 8: To Investigate the Attitude and Perception of British Students toward Summer Camps.

Research Aim: Summer camps are extremely popular in the west. This research will explore the perceptions of British students towards summer camps and what motivates them to attend them.

Topic 9: Factors Affecting the Decision of University Students to Pursue a Placement Programme in the US?

Research Aim: This research will aim to understand the rationale of university students’ decisions to pursue placement programmes in the US,

Topic 10: To Examine the Satisfaction of University Students Returning from Cultural Exchange Programmes in the US.

Research Aim: This research will aim to understand the satisfaction of university students who are on their way back from exchange programmes in the US.

Medical Tourism Dissertation Topics

Medical tourism is a new area of study in the tourism industry. The gap in the prices of medical facilities available in developing and developed countries is significant, propelling many patients to travel to far destinations to benefit from economic, medical services.

Similarly, many financially well-off patients decide to have medical treatment in foreign countries with advanced and established medical systems that provide state-of-the-art medical facilities unavailable in their home countries.

Although there may be insufficient secondary data to analyse this tourism sub-topic, researching this area will prove to be interesting. You can choose your medical tourism dissertation topics from this list.

Topic 1: Investigating the Reasons Why British Citizens Travel to Different Countries for their Dental Procedures

Research Aim: This research will identify and discuss in detail the reasons why British citizens travel to different countries for dental treatment.

Topic 2: The efficacy of marketing and communication tools employed by Thai plastic surgery and extreme makeover service providers – An investigation into the attitude and perception of British travellers.

Research Aim: A large number of British citizens travel to Thailand for cosmetic and plastic surgeries. This research will aim to understand the attitudes and perceptions of British travellers who opt for these surgeries in a foreign country. The research will also assess the marketing and communication tools employed by Thai medical service providers.

Topic 3: To Identify and Discuss Critical Marketing Strategies to Promote a Weight Loss Centre in the UK.

Research Aim: This research will talk about the marketing strategies that are undertaken in the UK to promote weight loss centres.

Topic 4: Measuring Customer satisfaction of British Lesbians After Having Sex Reassignment at Yanhee International Hospital, Bangkok

Research Aim: This research will measure the customer satisfaction of British lesbians after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.

Topic 5: To Examine the Factors Influencing the Decisions of British Women to Buy Body Contour Tour Packages in East Asia.

Research Aim: This study will analyze the factors that influence the decision-making of British women when burying body contour tour packages in East Asia.

Topic 6: To Investigate the Extent to Which Swiss Weight Control Tour Packages Have Influenced Women in the UK.

Research Aim: This research will focus on the decision-making detriments of British Women who opt to purchase weight control tour packages in Switzerland.

Topic 7: How Young British Females Perceive Facial Lifting package Tours in East Asia?

Research Aim: This study will analyze how young British females perceive facial lifting package tours in East Asia.

Topic 8: To Understand and Discuss the Factors Affecting Buying Decisions to Benefit from Extreme Makeover Tour Packages in Eastern Europe.

Research Aim: This research will critically explore the factors that influence the buying decision of customers who purchase extreme makeover packages from Eastern Europe.

Topic 9: How Attractive are the Plastic Surgery Makeover Services to Female British Customers – A Qualitative Study

Research Aim: This research will understand and analyze the attractiveness of plastic surgery makeover services that influence British females to purchase them. The research will be descriptive in nature.

Topic 10: How Homosexual Men Choose Medical Tour Packages for Sex Reassignment.

Research Aim: This study will investigate gender reassignment tour packages that interest homosexual men and the factors influencing their decision-making process.

Tourism Management Dissertation Topics

Tourism management is perhaps the most interesting area of the tourism industry. It mainly involves travelling for the purpose of leisure and recreation. People travelling to other countries and outside their usual environment with the intent of leisure can be classified as tourists.

It should be noted that the phenomenon of tourism has grown tremendously in recent years, thanks to the impact of globalisation. There are many countries such as Malaysia, Thailand, Singapore, Maldives, and Fiji, whose largest source of income is tourism. In these countries, tourism generates huge revenue for the government and also provides employment opportunities for the working class as well as businesses.

The suggestions below can help you to narrow your research for your tourism dissertation.

Topic 1: How British Tourists Perceive Chinese World Heritage Tour – A Qualitative Study

Research Aim: This research will focus on how British tourists perceive Chinese heritage and what compels them to visit China.

Topic 2: Exploring the Factors that Make London the Most Popular Destination for Christmas Shopping

Research Aim: This research will analyse and explore the various factors that promote London as one of the most attractive destinations for Christmas shopping.

Topic 3: Investigating the Underlying Factors that British Citizens Consider when Choosing a Destination for Their Winter Holidays.

Research Aim: This research will analyse the various factors that British citizens consider and evaluate when choosing a destination for their winter vacations.

Topic 4: An Analysis of Factors Affecting Employees’ Motivation in Luxury Hotels of Dubai.

Research Aim: This research will study the factors influencing employee motivation in luxury and five-star hotels in Dubai. The study will make use of secondary data and primary research to establish the exact factors that motivate employees to work for luxury hotels in Dubai.

Topic 5: How the Tourism Industry of Thailand Responded to the Tsunami.

Research Aim: This study will dive into the past to establish how the Thai tourism industry responded to Tsunami.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 6: Factors Influencing British Customers’ Decisions of Purchasing Egypt Tour Packages.

Research Aim: This research will explore the factors that British citizens consider when planning their holiday to Egypt.

Topic 7: Attitude and Perception of British Tourists Toward Thailand as a Winter Holiday Destination

Research Aim: This study will research why the British choose Thailand as their winter holiday destination.

Topic 8: The Increasing Popularity of Cruise Travel in South Africa Among British Tourists

Research Aim: This research will consider the reasons why South African cruise is extremely popular amongst British tourists.

Topic 9: To Investigate the Efficacy of Integrated Marketing Communication Tools to Restore the Image of Amsterdam as the Best Tourist Destination in Europe

Research Aim: This research will explore the marketing and communication tools utilized to market Amsterdam as the best tourism destination in Europe.

Topic 10: Factors Influencing British Customers’ Decision to Choose a Particular Destination During the Summer/winter Holiday

Research Aim: This research will discuss all the factors that influence British citizens to choose a destination for their summer or winter holidays. This topic can be customized according to a country of your choosing.

Hospitality Dissertation Topics

Hospitality industry  consists of casinos, resorts, restaurants, hotels, catering as well as other businesses that serve the tourists. At its core hospitality can be defined as the relationship between a guest and the hotel.

Other aspects of hospitality include but are not limited to liberality, friendliness, warm welcome, entertainment, goodwill, and reception. Modern-day businesses pride themselves on their acts of hospitality. Thus, it is an extremely interesting sub-topic to base your dissertation on. Some topics in this area of tourism are suggested below.

Topic 1: Examining How Popular Travel Agents Such as eBrooker and Opodo are Perceived by British Tourists

Research Aim: This research will evaluate some of the best and most popular travel agents such as Opodo and eBookers and how they assist British tourists with their destination planning.

Topic 2: Identifying the Factors that Influence Leisure Hotel Buying Decisions of British Customers

Research Aim: This research will identify the factors that influence British customers’ decision to opt for luxury hotels.

Topic 3: Identifying Features of a leisure hotel that attract British honeymoon couples

Research Aim: This research will identify features of a luxury hotel that attract British couples looking for a honeymoon location.

Topic 4: Investigating Hospitality Practices of Popular Leisure Hotels in Dubai

Research Aim: This study will investigate hospitality purchases of attractive luxury hotels in Dubai.

Topic 5: What are the Prime Factors Influencing Restaurant Selection Decisions of Young British Couples?

Research Aim: This research will explore the factors that influence British couples to select restaurants for their time out.

Topic 6: Investigating and Reviewing Strategies Employed by Hotel Restaurants and Pubs in London to Keep Their Employees Motivated

Research Aim: This research will study an important aspect of the tourism industry, i.e., how hotel restaurants and pubs in London keep their employees motivated.

Topic 7: Exploring the Relationship Between Culture and Leisure Hotel Buying Decisions in London.

Research Aim: This research will investigate the relationship between how customers in London choose a luxury hotel based on their culture.

Topic 8: Creating Brand Sales and Recognition Using Integrated Marketing Communication Tools.

Research Aim: This research will explore how brand sales and recognition are built using various marketing and communication tools.

Topic 9: Understanding the Relationship Between Customers’ Buying Decisions and Leisure Hotel Hospitality Features within the Context of Overseas Holidays

Research Aim: This research will explore the relationship between customers’ decision to choose a luxury hotel while visiting different countries.

Topic 10: The Impact of Hospitality Companies’ Brand Image on Tourists’ Buying Decisions.

Research Aim: This research will first talk about different hospitality companies and how their brand image impacts tourists’ buying decisions.

Black Tourism Dissertation Topics

Black tourism, also known as dark tourism and grief tourism, involves travelling to historical sites/places associated with death, casualties, and suffering.

Dark or black tourist sites such as battlefields, monuments, castles, Tsunami sites, and Ground Zero are man-made or natural. They are found commonly in Scotland, South Asia, China, and Eastern Europe.

Dark tourism may not be the ideal choice for many students. However, it is an exciting topic to explore. Possible research topics under this field of tourism are listed below:

Topic 1: How Local Communities Can Benefit Commercially and Socially from Tours to Death/Casualty Sites – A Qualitative Study

Research Aim: This research will explore the various benefits that local communities can experience from touring death or casualty sites.

Topic 2: Attitude and Perception of Tourists Towards Taj Mahal in India

Research Aim: Taj Mahal can be categorised as a dark tourism site because many people consider it a mausoleum. This research will discuss the attitude and perceptions of tourists when visiting the Taj Mahal.

Topic 3: To Investigate and Identify the Factors Influencing Tourists’ Decisions to Visit gGrief Sites in the UK

Research Aim: This research will explore the factors that influence the decisions of tourists to visit grief sites in the UK.

Topic 4: Is Mercat Tour in Scotland a Grief Tourism Site for Potential Tourists?

Research Aim: Mercat Tour in Scotland is considered a ghost site. This study will explore what makes this site a dark tourism destination.

Topic 5: Developing a Highly Effective Marketing Strategy to Promote London Dungeon Among the Tourists

Research Aim: This research will understand the various marketing strategies undertaken to promote the London Dungeon amongst tourists.

Topic 6: What are the Primary Factors Influencing British Tourists’ Decision to Choose Grief Sites?

Research Aim: This research will understand the various factors that influence British tourists’ decision to select a dark tourism site.

Topic 7: Developing a Marketing Strategy to Promote Beaumaris Prison in Wales as Another Black Tourism Site in Britain

Research Aim: This research will focus on developing a successful marketing strategy that will help promote Beaumaris Prison in Wales as a black tourism site in Britain.

Topic 8: How are Man-made Grief tourism Sites are Perceived by British Tourists?

Research Aim: This research will discover how British tourists perceive man-made dark tourism destinations.

Comparing the Man-made Black Tourism Sites with the Natural Disaster Grief Sites from the Perspective of Tourists

Research Aim: This research will compare manmade and natural dark tourism destinations with a focus on tourists’ perceptions.

Topic 10: Do the Local Communities Economically Benefit from Tourists Visiting Dark Tourism Sites?

Research Aim: This research will explore whether or not local communities are impacted in any way when dark tourist sites in their locality are visited.

Sustainability and Tourism Dissertation Topics

At its core, this field of tourism primarily focuses on the way tourists can live harmoniously with the planet earth. Ecotourist sites or sustainable tourist sites are those that promote fauna and flora and cultural heritage. Another objective of  eco-tourism  is to provide social and economic opportunities to local communities. Some interesting topics worth exploring, in this area, are suggested below:

Topic 1: Investigating the Impact of the Internet on the Growth of Eco-tourism in the UK

Research Aim: This research will study the impact of the internet on the rising eco-tourism trend in the UK.

Topic 2: Factors Affecting British Customers’ Decision of Choosing an Eco-tourism

Research Aim: This research will study the reason why British tourists opt for an eco-tourism site as compared to traditional destinations.

Topic 3: Establishing and Discussing Strategies to Promote Swansea as the Best Eco-tourist Spot in the UK

Research Aim: This research will discuss the various ways through which Swansea can be promoted as the best eco-tourist spot in the UK.

Topic 4: Analysing the Role of Price in the Selection of Eco-tourism Destinations

Research Aim: This research will understand the various factors that influence the tourists’ decision to choose an eco-friendly site for their next holiday destination.

Topic 5: Examining the Use of Integrated Marketing Communication Tools to Promote Eco-tourism in Great Britain

Research Aim: This research will study and analyze the different ways through which integrated marketing communication tools should be used to promote eco-tourism in the UK.

Topic 6: Comparing Developing World Eco-tourism Sites Against Western Eco-tourism Sites

Research Aim: This study will compare developing eco-tourism sites and developed or Western eco-tourism sites. The study will conclude which sites tourists prefer and what factors lead them to their decision.

Topic 7: Does Eco-tourism Develop Social and Economic Opportunities for Local Communities?

Research Aim: This research will explore whether or not eco-tourism helps develop social and economic opportunities in the local communities. If it does, the study will explore those factors as well.

Topic 8: Exploring the Factors Affecting the Buying Decisions of Customers Interested in Eco-tourism Sites

Research Aim: This research will identify and discuss the various factors that affect the buying decision of customers who are interested in eco-tourism sites. These factors will then be explored in detail in this study.

Topic 9: Analysis of the Potential of Edinburgh as an Eco-tourism Site in the UK

Research Aim: This research will compare manmade and natural dark tourism destinations and will also include tourists’ perceptions.

Topic 10: Assessing the Impact of Grass Root level Education in Promoting Sustainable Tourism in Europe – A Review of the Literature

Research Aim: This research will discuss the impact of grass root level education to promote sustainable tourism in Europe. The study will be based on the qualitative research method.

Important Notes:

As a tourism and hospitality student looking to get good grades, it is essential to develop new ideas and experiment with existing tourism and hospitality theories – i.e., to add value and interest to your research topic.

The field of tourism and hospitality is vast and interrelated with many other academic disciplines like civil engineering, construction, law, engineering management, healthcare, mental health, artificial intelligence, physiotherapy, sociology, management, marketing, and nursing . That is why it is imperative to create a project management dissertation topic that is particular and sound and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong: your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation as you may end up in a cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best tourism and hospitality dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please take a look at some of our sample tourism and hospitality dissertation topics to get an idea for your dissertation.

How to Structure Your Tourism and Hospitality Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgements
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review: This chapter presents relevant theories and frameworks by analyzing published and unpublished literature available on the chosen research topic in light of the research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area while identifying any research gaps. A breakdown of the topic and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis: The findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is to establish the link between the results and evidence from the literature. Recommendations with regard to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  Make sure to complete this in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Our team of writers is highly qualified and is an expert in their respective fields. They have been working for us for a long time. Thus, they are well aware of the issues as well as the trends of the subject they specialise in. 

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Frequently Asked Questions

How to find dissertation topics about tourism and hospitality.

To find tourism and hospitality dissertation topics:

• Examine industry trends and challenges.
• Explore cultural, environmental, or tech impacts.
• Research niche areas like ecotourism or event management.
• Analyse customer behaviour and satisfaction.
• Consider sustainable practices.
• Select a topic aligning with your passion and career aspirations.

What is the best research topic for tourism?

There is no one best topic, but here is a trending topic. “The Impact of Virtual Reality Technology on Tourist Experience and Destination Promotion: A Comparative Analysis.” This research topic explores how VR technology affects tourist perceptions, engagement, and decision-making and its implications for destination marketing strategies, comparing traditional methods with VR-based approaches in tourism promotion.

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Topics for maritime law dissertations include the legalities of ships and other issues in international waters. Due to the importance of global connections and links in this field, marine law.

Your dissertation may seem daunting if you do not pace yourself. Getting started on it as soon as possible is the best thing you can do. Research and writing will take more time if your paper is better. Your corporate governance dissertation is giving you trouble if you picked the wrong topic.

Are you having trouble finding a good music dissertation topic? If so, don’t fret! We have compiled a list of the best music dissertation topics for your convenience.

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200+ Best Tourism Research Topics Ideas For College Students

“Interested in Tourism Research Topics for College Students? Tourism involves exploring different places, and it’s a popular subject for college studies. There are many exciting topics for students to research, like how we can travel responsibly, preserving cultural heritage, and how technology affects our travel experiences.

In this article, we’ll discuss various interesting research topic ideas for college students. Whether it’s about sustainable travel, keeping traditions alive, or how places are promoted to visitors, there’s a lot to discover. Let’s explore these topics together and see how they can help us understand the world of tourism better.

Table of Contents

What Is Tourism Research Topics?

Tourism research covers a lot of ground. Students and experts study different tourism topics to get a handle on how travel and hospitality work and how we can make them better. Some specific topics people dig into:

• How can we make tourism greener and more sustainable? This includes looking at the environmental impact of flights, cruise ships, hotels, etc.
• Cultural tourism – like understanding how tourism affects local arts, traditions, ways of life positively and negatively.
• Medical tourism – people traveling for cheaper healthcare.
• Adventure tourism – researching the thrill-seeking niche.
• Hospitality management – running hotels, airport logistics, etc. Behind the scenes.
• Marketing destinations and travel deals.
• Jobs and money – how tourism boosts or harms local economies.
• Tourism laws and policies – smart regulations?
• How technology is changing tourism – apps, VR trips, automation.

Basically, tourism research helps us get tourism. From green dream trips to mega resorts. Students pick topics to dive deep into all aspects of this giant industry and recommend future improvements. The goal is to pick up knowledge that helps people in the real world.

How Do I Find The Right Tourism Research Topics Ideas For College Students?

Here are some tips for college students on finding good travel and tourism research topic ideas:

1. Think About Your Interests

• What aspects of tourism are you most passionate about? Sustainability? Cultural preservation? Economics? Identify your interests first.

2. Look at Emerging Tourism Trends

• Explore rising issues like over-tourism, technology, and health and wellness trips. Researching a hot topic can be highly relevant.

3. Consult the Experts

• Ask your professors, librarians, and department advisors about gaps in current research. Finding an understudied niche can lead to great opportunities.

4. Scan Academic Journals

• Look at recent journals to see tourism topics other scholars are investigating. This can provide inspiration.

5. Consider Accessibility

• Can you realistically research this topic based on your location, budget, and resources? Localized tourism allows for interviews, surveys, and site visits.

6. Define a Specific Focus

• “Sustainable Tourism Strategies in Jamaica” is better than “Sustainability in Tourism.” Dig into a particular, well-defined angle.

7. Search Tourism Example Research Topics

• Look at other schools’ research prompts and samples for ideas. Discover what issues scholars tackle.

8. Make it Interdisciplinary

• Combine tourism with disciplines like business, anthropology, or communications for intriguing intersections.

What Are Some Good Topics Related To Tourism And Hospitality For My Thesis?

Here are some potential thesis topics related to tourism and hospitality presented in a table format:

List of 200+ Best Tourism Research Topics Ideas For College Students

Here are the tourism research topics ideas for college students:

Sustainable Tourism Research Topics Ideas For College Students

• Sustainable tourism practices and their impact on local economies
• Ecotourism: Balancing conservation and visitor experience
• Green initiatives in the hotel industry: A case study analysis
• Community-based tourism for sustainable development
• The role of government policies in promoting sustainable tourism
• Assessing the carbon footprint of popular tourist destinations
• Wildlife conservation and its influence on tourism strategies
• Sustainable transportation in the tourism sector
• The economic benefits of sustainable tourism in developing countries
• Evaluating the effectiveness of eco-certifications in the tourism industry

Cultural Tourism Research Topics Ideas For College Students

• Impact of cultural festivals on tourism in different regions
• Heritage tourism: Preserving the past for future generations
• Cultural exchange programs and their contribution to tourism
• Role of museums and galleries in promoting cultural tourism
• Cultural diversity and its influence on tourist preferences
• The impact of indigenous tourism on local communities
• Revitalization of cultural heritage sites for tourism purposes
• Cultural differences in tourist behavior: A cross-cultural analysis
• The role of technology in preserving and promoting cultural heritage
• Religious tourism: Pilgrimages and their significance in the modern era

Medical Tourism Research Topics Ideas For College Students

• Factors influencing the growth of medical tourism
• The impact of globalization on medical tourism trends
• Quality assessment in international healthcare services for medical tourists
• The role of advertising in attracting medical tourists to specific destinations
• Ethical considerations in medical tourism: A case study approach
• Economic implications of medical tourism for destination countries
• Integrating traditional and modern medicine in medical tourism destinations
• Medical tourism and its effect on local healthcare infrastructure
• Patient satisfaction in medical tourism: A comparative study
• Legal and regulatory challenges in the medical tourism industry

Adventure Tourism Research Topics Ideas For College Students

• Risk management in adventure tourism activities
• Extreme sports tourism: Trends and challenges
• Adventure tourism and its impact on local ecosystems
• Psychological aspects of adventure tourism: A case study approach
• Adventure tourism marketing strategies in the digital age
• Cultural sensitivity in adventure tourism: A comparative analysis
• Community involvement in the development of adventure tourism destinations
• The role of technology in enhancing the adventure tourism experience
• Adventure tourism and its potential for community empowerment
• Adventure tourism and the concept of responsible travel

Dark Tourism Research Paper Topics & Ideas For College Students

• Motivations of Tourists Visiting Dark Tourism Sites
• Ethical considerations in dark tourism: A critical analysis
• Dark tourism and its impact on local communities
• The role of media in shaping perceptions of dark tourism destinations
• Historical preservation vs. commercialization in dark tourism
• Visitor experiences at war memorial sites: A comparative study
• Dark tourism and the representation of traumatic events
• The impact of guided tours on the interpretation of dark tourism sites
• Psychosocial effects of dark tourism on visitors
• Tourism and the commemoration of tragic events: A global perspective

Hospitality Management Research Topics Ideas For College Students

• Trends in Hotel management: A Case Study Analysis
• The impact of online reviews on hotel bookings
• Employee satisfaction in the hospitality industry
• Technology adoption in hospitality services: Challenges and opportunities
• Sustainable practices in hotel operations
• The role of leadership in ensuring quality service in hotels
• Customer loyalty programs in the hospitality sector
• Impact of COVID-19 on the hospitality industry: A case study approach
• Innovations in hotel design and architecture
• Cross-cultural communication in the Hospitality Workforce

Tourism Marketing Research Topics Ideas For College Students

• Digital marketing strategies for tourism destinations
• Social media influence on travel decision-making
• Destination branding: A case study of successful campaigns
• The role of influencers in promoting tourist destinations
• Event marketing and its impact on tourism
• Sustainable tourism marketing: Communicating green initiatives
• Niche tourism markets: Identifying and targeting specific segments
• Cultural sensitivity in international tourism marketing
• The impact of celebrity endorsements on destination popularity
• The role of technology in personalized tourism marketing

Economic Impact of Tourism Research Topics Ideas For College Students

• Economic benefits of mega-events for host cities
• Tourism as a catalyst for rural economic development
• The role of small businesses in the tourism supply chain
• Economic diversification through tourism in developing countries
• The impact of tourism on income distribution in local communities
• Tourism taxation and its effects on destination competitiveness
• The role of infrastructure development in attracting tourism investments
• Economic resilience of tourist destinations in times of crisis
• Measuring the economic impact of cultural events on tourism
• Economic indicators and their correlation with tourism growth

Tourism Policy and Planning Research Topics Ideas For College Students

• Analyzing the effectiveness of national tourism policies
• Community involvement in tourism planning and decision-making
• Tourism master plans and their implementation challenges
• Sustainable tourism development in protected areas
• Crisis management in tourism: Lessons from past events
• The role of public-private partnerships in tourism development
• Urban planning and its impact on tourism in major cities
• The influence of global events on destination planning
• Accessibility and its role in tourism destination development
• Stakeholder collaboration in regional tourism planning

Tourism and Technology Research Topics Ideas For College Students

• Augmented reality in enhancing tourist experiences
• The role of artificial intelligence in personalized travel recommendations
• Big data analytics in tourism: Challenges and opportunities
• The impact of virtual reality on destination marketing
• Smart tourism destinations: Integrating technology for sustainable growth
• Blockchain technology in improving tourism security
• Mobile applications and their role in enhancing the tourist experience
• Online travel agencies and their impact on traditional tourism businesses
• The role of chatbots in customer service in the tourism industry
• Social media analytics for measuring tourism destination popularity

Tourism and Climate Change Research Topics Ideas For College Students

• Climate change adaptation strategies for coastal tourism destinations
• Carbon offset programs in the travel industry
• The impact of climate change on winter tourism
• Sustainable transportation and its role in reducing tourism-related emissions
• Climate change awareness among tourists: A global perspective
• Green infrastructure in tourism destinations to mitigate climate change effects
• The role of tourism in raising awareness about climate change
• Sustainable energy practices in the hospitality sector
• Climate change and its influence on tourist behavior
• Policy measures for climate-resilient tourism development

Tourism Education and Training Research Topics Ideas For College Students

• Curriculum development for tourism and hospitality programs
• The role of experiential learning in tourism education
• Internship programs and their impact on student preparedness for the industry
• The effectiveness of online learning in tourism education
• Industry-academia collaboration in shaping tourism curricula
• Soft skills development for success in the tourism sector
• Role of mentorship in career development in the tourism industry
• Diversity and inclusion in tourism education
• Lifelong learning in the ever-evolving tourism industry
• Bridging the gap between academia and industry in tourism education

Tourism and Cross-Cultural Communication Research Topics Ideas For College Students

• Language barriers and their impact on tourist experiences
• Cultural sensitivity in tourism marketing materials
• Cross-cultural communication challenges in the hospitality sector
• Cultural exchange programs and their influence on intercultural understanding
• Role of interpreters in enhancing cross-cultural communication in tourism
• The impact of cultural training for tourism professionals
• Addressing stereotypes in cross-cultural interactions in tourism
• Cross-cultural negotiation in the tourism industry
• Tourist expectations and cross-cultural encounters
• Cultural adaptation strategies for tourism businesses in foreign markets

Tourism and Risk Management Research Topics Ideas For College Students

• Crisis communication in the tourism industry
• Risk assessment in adventure tourism activities
• Emergency preparedness in tourist destinations
• The role of insurance in mitigating tourism-related risks
• Crisis management and its impact on destination image
• Cybersecurity threats in the tourism sector
• Health and safety standards in the tourism industry
• Natural disaster preparedness for tourist destinations
• The psychological impact of perceived risks on tourist behavior
• Legal aspects of risk management in the tourism industry

Tourism and Social Media Research Topics Ideas For College Students

• Influencer marketing in the tourism industry
• The impact of user-generated content on destination perception
• Social media and crisis communication in the tourism sector
• Instagrammability and its influence on travel decisions
• The role of social media in promoting sustainable tourism practices
• Online reputation management for tourist destinations
• Social media analytics for measuring destination competitiveness
• The use of virtual tours on social media platforms
• Hashtag campaigns and their effectiveness in destination marketing
• The influence of online communities on travel behavior

Accessible Tourism Research Topics Ideas For College Students

• Inclusive tourism: Addressing the needs of travelers with disabilities
• Accessible transportation options for tourists with mobility challenges
• Universal design in tourism infrastructure
• The role of technology in enhancing accessibility for tourists
• Inclusive marketing strategies for accessible tourism destinations
• Training programs for tourism professionals on accommodating diverse needs
• Legal frameworks and regulations for accessible tourism
• Accessible tourism and its impact on destination competitiveness
• Innovative solutions for making tourist attractions more inclusive
• Community engagement in promoting accessible tourism

Rural Tourism Research Topics Ideas For College Students

• The role of agritourism in rural economic development
• Challenges and opportunities in promoting rural tourism
• Cultural preservation in rural tourism destinations
• Community-based tourism initiatives in rural areas
• The impact of technology on rural tourism experiences
• Sustainable agriculture practices in rural tourism development
• The role of festivals and events in attracting tourists to rural areas
• Rural homestays and their contribution to local economies
• Ecological and cultural sustainability in rural tourism
• The role of local communities in shaping rural tourism policies

Film Tourism Research Topics Ideas For College Students

• The influence of movies and TV shows on travel decisions
• Film-induced tourism and its economic impact
• Movie location tours and their popularity among tourists
• The role of film festivals in promoting tourism destinations
• Collaborations between the film industry and tourism boards
• Celebrity endorsement and its impact on destination popularity
• Cultural representation in films and its influence on tourism
• Film-inspired marketing campaigns for tourist destinations
• Challenges and benefits of managing film tourism impacts
• The role of social media in promoting destinations featured in films

Tourism and Event Management Research Topics Ideas For College Students

• Event tourism: Economic impacts and challenges
• Festival management and its role in Destination Branding
• The impact of mega-events on local communities
• Sustainable practices in event management for tourism
• Event sponsorship and its influence on destination promotion
• Cultural and historical events as tourist attractions
• Crisis management in the context of event tourism
• Technology integration in event planning for tourism
• Event tourism and its role in community development
• Evaluating the success of events in achieving tourism objectives

Volunteer Tourism Research Topics Ideas For College Students

• Motivations and expectations of volunteer tourists
• Ethical considerations in volunteer tourism programs
• The impact of volunteer tourism on local communities
• Volunteer tourism and its contribution to sustainable development
• Skill development through volunteer tourism experiences
• Challenges in managing volunteer tourism projects
• Cultural sensitivity in volunteer tourism initiatives
• Volunteer tourism and its potential for cross-cultural understanding
• Volunteer tourism as a tool for promoting responsible travel
• Evaluating the long-term impact of volunteer tourism on participants and host communities

100+ Most Interesting And Recent Tourism Research Topics Pdf

Here are the tourism research topics ideas for college students pdf:

Good Research Title For Tourism Students

Here are some suggested tourism research title ideas that college students could explore, presented in a table format:

Tourism research topics ideas for college students open doors to a world of possibilities. These topics offer diverse info, ranging from sustainable tourism practices to the influence of social media on travel decisions. As college students, these ideas provide a roadmap for investigation and discovery.

Diving into sustainable tourism, students can unravel the impacts of eco-certifications or delve into the economic benefits of green initiatives. Cultural tourism beckons with topics like heritage preservation and the role of museums in attracting visitors. For those interested in the intersection of healthcare and travel, medical tourism topics explore factors influencing its growth and ethical considerations.

The good tourism topics the daring, touching on risk management and the psychological aspects of extreme sports. Delving into the unique realm of dark tourism, students can examine visitor motivations and ethical concerns. Hospitality management topics invite exploration of trends, online reviews, and hotel leadership roles.

From tourism marketing to economic impacts and policy planning, these ideas are the best ideas for students to explore, offering academic enrichment and real-world implications for the industry. As students work on their research endeavors, these simple yet profound topics hold the potential to shape their understanding of the dynamic and evolving field of tourism.

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101 tourism and hospitality dissertation topics and titles.

• Dissertation

Choosing the right dissertation topic in the field of tourism and hospitality can be a daunting task. Your dissertation represents a significant milestone in your academic journey, so it’s essential to select a topic that not only interests you but also contributes to the field’s knowledge. To help you get started, we’ve compiled a list of 101 dissertation topics and titles in tourism and hospitality. Let’s explore a wide range of possibilities to inspire your research.

Sustainable Tourism:

• “Assessing the Environmental Impact of Eco-Tourism in Remote Areas.”
• “Promoting Sustainable Tourism in National Parks: A Case Study.”
• “The Role of Local Communities in Sustainable Tourism Development.”
• “Evaluating the Effectiveness of Green Certification Programs in the Hotel Industry.”
• “The Influence of Climate Change on Tourism Patterns and Adaptation Strategies.”

Cultural and Heritage Tourism:

• “Heritage Tourism’s Role in Cultural Preservation and Economic Development.”
• “The Impact of Cultural Festivals on Destination Attractiveness.”
• “Dark Tourism: Exploring the Motivations and Impacts of Visiting Sites of Tragedy.”
• “Reviving Cultural Tourism through Digital Storytelling and Augmented Reality.”
• “Cultural Appropriation and Its Effects on Indigenous Tourism.”

Hospitality and Hotel Management:

• “Service Quality and Customer Satisfaction in Luxury Hotels.”
• “The Role of Technology in Enhancing Guest Experiences in the Hospitality Industry.”
• “The Challenges of Managing a Multigenerational Workforce in the Hotel Sector.”
• “The Impact of the Sharing Economy on Traditional Hotels.”
• “Sustainable Practices in Hotel Management: A Comparative Study.”

Destination Marketing:

• “The Role of Social Media in Destination Marketing and Visitor Engagement.”
• “Crisis Management in Destination Marketing: A Comparative Analysis.”
• “Branding a Destination: Strategies and Challenges.”
• “The Impact of Film Tourism on Destination Popularity.”
• “Emerging Trends in Destination Marketing: Leveraging Virtual Reality and Gamification.”

Tourism and Technology:

• “The Influence of Augmented Reality on Museum Visitor Experiences.”
• “Blockchain Technology in Tourism: Opportunities and Challenges.”
• “The Use of Big Data Analytics in Predicting Tourist Behavior.”
• “The Role of Artificial Intelligence in Personalizing Travel Recommendations.”
• “Online Travel Agencies vs. Traditional Travel Agents: A Comparative Analysis.”

Cruise Tourism:

• “Cruise Tourism and Its Economic Impact on Port Cities.”
• “Sustainability Practices in the Cruise Industry: Case Studies.”
• “Cruise Ship Safety and Emergency Preparedness: Lessons from Incidents.”
• “The Growth of Expedition Cruising and Its Impact on Ecotourism.”
• “Cruise Itinerary Planning and Destination Development.”

Culinary and Food Tourism:

• “Food Tourism and Destination Branding: The Case of Culinary Capitals.”
• “Gastronomic Tourism: Trends, Motivations, and Impacts on Local Economies.”
• “Culinary Tourism and Sustainability: Reducing Food Waste in Restaurants.”
• “The Role of Food Blogs and Social Media in Shaping Food Tourism.”
• “Authenticity in Food Tourism Experiences: A Cross-Cultural Perspective.”

Wellness Tourism:

• “The Market Potential of Medical Tourism: A Case Study of Destination.”
• “Spa Tourism and Its Impact on Mental and Physical Well-Being.”
• “Yoga and Wellness Retreats: Motivations and Experiences of Participants.”
• “Mindful Travel: The Convergence of Tourism and Wellness.”
• “Holistic Approaches in Wellness Tourism Management.”

Event Management:

• “Sport Tourism and Mega Events: Economic Impacts and Legacy Planning.”
• “Music Festivals and Destination Attractiveness: A Comparative Analysis.”
• “Sustainability Practices in Event Management: Best Practices and Challenges.”
• “The Role of Sponsorship in the Success of Sporting Events.”
• “Crisis Management in Event Tourism: Case Studies and Strategies.”

Accessibility and Inclusivity:

• “Accessible Tourism for People with Disabilities: Challenges and Solutions.”
• “LGBTQ+ Tourism: Inclusivity and Marketing Strategies.”
• “Senior Tourism: Tailoring Services to the Aging Population.”
• “The Role of Cultural Competence in Ethnic Tourism.”
• “Accessible Tourism: Improving Infrastructure and Services.”

Rural and Nature Tourism:

• “Rural Tourism and Sustainable Development in Agriculture-Based Communities.”
• “Adventure Tourism and Its Influence on Environmental Conservation.”
• “Birdwatching Tourism: A Growing Niche Market.”
• “Agritourism: Connecting Visitors to the Farming Experience.”
• “Eco-Friendly Accommodations and Their Role in Nature Tourism.”

Marketing Strategies:

• “The Impact of Social Media Influencers on Travel Decisions.”
• “Dynamic Pricing in the Airline Industry: A Comparative Analysis.”
• “The Role of Storytelling in Tourism Marketing Campaigns.”
• “The Influence of Online Reviews on Tourist Decision-Making.”
• “Emerging Markets and Their Impact on Tourism Marketing.”

Cross-Cultural Studies:

• “Tourist Perceptions of Safety: A Comparative Study of Global Destinations.”
• “Cross-Cultural Tourist Behavior: A Comparison of Asian and Western Travelers.”
• “Cultural Sensitivity in Hospitality: A Multinational Perspective.”
• “The Role of Tour Guides in Facilitating Cross-Cultural Experiences.”
• “Language Barriers and Their Impact on Tourist Satisfaction.”

Education and Training in Tourism:

• “The Effectiveness of Tourism Education in Preparing Graduates for the Industry.”
• “Tourism Training and its Impact on Service Quality in Hotels.”
• “The Role of Internships in Shaping Tourism Students’ Career Choices.”
• “E-Learning in Tourism: Benefits and Challenges for Aspiring Professionals.”
• “Soft Skills Development in Tourism Education: A Comparative Analysis.”

Ethical and Social Issues:

• “Child Exploitation in Tourism: Preventive Measures and Case Studies.”
• “Volunteer Tourism: Balancing Good Intentions and Ethical Concerns.”
• “Human Rights Violations in the Hospitality Industry: Implications for Brands.”
• “Tourism and Indigenous Rights: Case Studies and Impacts.”
• “The Role of Gender in Tourism Employment and Leadership.”

Technology and Innovation:

• “Smart Destinations: Leveraging Technology for Sustainable Tourism.”
• “Robotic Assistance in the Hospitality Sector: Enhancing Guest Experiences.”
• “Virtual Reality and Augmented Reality in Tourism: Changing the Game.”
• “The Adoption of 5G Technology in Transforming Tourist Experiences.”
• “Drones in Tourism: Applications, Regulations, and Ethical Considerations.”

Economic and Policy Issues:

• “Tourism’s Role in Economic Development and Poverty Alleviation.”
• “Government Policies and Their Impact on Tourism Development.”
• “Crisis Resilience in the Tourism Industry: Strategies and Case Studies.”
• “The Role of Tourism in Post-Conflict Recovery: A Comparative Analysis.”
• “Tourism Taxation: Economic Implications and Tourist Behavior.”

Psychology and Tourist Behavior:

• “Tourist Motivation and Satisfaction: A Psychological Perspective.”
• “The Influence of Destination Image on Travel Decision-Making.”
• “Tourist Experience and the Role of Emotions: A Cross-Cultural Study.”
• “Consumer Behavior in Package Tours vs. Independent Travel.”
• “Nostalgia Tourism: Exploring the Role of Memory in Travel.”

Management and Leadership:

• “Leadership Styles in the Tourism Industry: A Comparative Study.”
• “Innovative Management Practices in Boutique Hotels.”
• “Conflict Resolution in Multinational Tourism Companies.”
• “Succession Planning in Family-Owned Tourism Businesses.”
• “Human Resource Management in Cruise Lines: Challenges and Strategies.”

Health and Wellness Tourism:

• “The Wellness Tourism Experience: A Holistic Approach to Well-Being.”
• “The Impact of Medical Tourism on Destination Health Services.”
• “Mindful Tourism: Promoting Mental Health and Stress Reduction.”
• “Wellness Retreats: The Intersection of Tourism and Self-Care.”
• “Sustainable Practices in Health and Wellness Tourism.”
• “Food Tourism and Destination Branding: Strategies and Success Stories.”

Conclusion:

Selecting a dissertation topic in the field of tourism and hospitality is a significant decision. Take your time to explore these options, narrow down your interests, and conduct thorough research before finalizing your topic. Your dissertation will not only contribute to academic knowledge but also have the potential to influence real-world practices in the dynamic and ever-evolving field of tourism and hospitality. Good luck with your research journey!

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251+ Hospitality Research Topics [Updated 2024]

In the bustling world of hospitality, where smiles are currency and comfort is king, there’s a whole world of research happening behind the scenes. But what exactly does hospitality research entail, and why should it matter to you? Let’s dive in and uncover the fascinating realm of hospitality research topics in the most straightforward language possible.

Hospitality research is like a backstage pass to the magic of hotels, restaurants, and tourism. It’s all about understanding what makes people tick, how businesses can thrive, and how to create unforgettable experiences for guests. Think of it as a treasure map, guiding industry professionals to hidden gems of knowledge that can revolutionize the way we approach hospitality.

What Are The 4 Fields In The Hospitality Industry?

The hospitality industry encompasses a wide range of fields, each playing a crucial role in providing memorable experiences for guests. Here are four key fields within the hospitality industry:

• Lodging: Lodging refers to the accommodation sector of the hospitality industry, which includes hotels, resorts, motels, bed and breakfasts, and vacation rentals. These establishments provide temporary housing for travelers and tourists. For example , a luxury hotel might offer lavish amenities such as spa services, fine dining restaurants, and concierge assistance, while a budget motel might focus on providing affordable, no-frills accommodations for budget-conscious travelers.
• Food and Beverage: The food and beverage sector of the hospitality industry encompasses restaurants, cafes, bars, catering services, and food service operations within lodging establishments. This field focuses on providing culinary experiences and refreshing beverages to guests. For instance , a fine dining restaurant might offer gourmet cuisine prepared by acclaimed chefs, while a casual cafe might specialize in artisanal coffee and pastries.
• Travel and Tourism: Travel and tourism involve the transportation of individuals from one location to another for leisure, business, or other purposes. This field includes airlines, cruise lines, tour operators, travel agencies, and destination management companies. For example , a cruise line might offer luxurious onboard amenities, entertainment options, and excursions to exotic destinations, while a tour operator might organize guided tours to popular tourist attractions.
• Events and Entertainment: Events and entertainment encompass the planning, organization, and execution of various events, such as conferences, meetings, weddings, concerts, festivals, and sports tournaments. This field includes event venues, event management companies, entertainment facilities, and audiovisual services. For instance , a convention center might host large-scale conferences and trade shows, while a wedding venue might offer scenic outdoor settings and personalized event planning services.

251+ Hospitality Research Topics: Category Wise

Consumer behavior and preferences.

• The impact of online reviews on hotel booking decisions.
• Cultural influences on dining preferences in the hospitality industry.
• Millennials’ travel preferences and behaviors.
• Understanding the factors influencing guest loyalty in the hotel industry.
• The role of brand image in consumer decision-making in hospitality.
• Luxury versus budget accommodation: A comparative study of consumer perceptions.
• The effect of eco-friendly practices on consumer choices in hospitality.
• Analyzing the influence of social media influencers on travel decisions.
• The impact of personalized marketing strategies on guest satisfaction.
• Cross-cultural differences in hotel service expectations.

Marketing Strategies in Hospitality

• The effectiveness of loyalty programs in the hospitality industry.
• Utilizing influencer marketing in the food and beverage sector.
• Pricing strategies for maximizing revenue in hotel rooms.
• Destination marketing strategies for tourist attractions.
• Innovative promotional techniques for event venues.
• Social media marketing trends in the hospitality industry.
• Customer segmentation strategies in the restaurant industry.
• Integrating virtual reality into hotel marketing efforts.
• Sustainable marketing practices in eco-resorts.
• Marketing strategies for boutique hotels targeting niche markets.

Employee Satisfaction and Retention

• Factors influencing employee turnover in the hospitality sector.
• The impact of leadership styles on employee motivation in hotels.
• Employee training and development programs in the restaurant industry.
• Work-life balance issues among hospitality workers.
• Gender equality in leadership roles in the hospitality industry.
• The role of job satisfaction in employee performance in hotels.
• Motivational strategies for improving staff morale in restaurants.
• Employee engagement initiatives in event management companies.
• Managing generational diversity in the hospitality workforce.
• The influence of organizational culture on employee retention.

Revenue Management and Pricing Strategies

• Dynamic pricing models in the airline industry.
• Revenue management strategies for small boutique hotels.
• Implementing yield management techniques in event venues.
• The impact of seasonality on pricing strategies in tourism.
• Pricing strategies for food and beverage menus.
• Pricing strategies for all-inclusive resorts.
• Managing price elasticity in hotel room rates.
• Revenue optimization through upselling and cross-selling techniques.
• The role of distribution channels in revenue management.
• Revenue management challenges in the sharing economy.

Innovation and Entrepreneurship in Hospitality

• Innovative hotel designs for sustainable tourism.
• Start-up challenges in the hospitality industry.
• Technology-driven innovations in guest experiences.
• Entrepreneurial opportunities in food truck businesses.
• Innovative event concepts for corporate meetings.
• Integrating AI-powered chatbots in hotel services.
• Entrepreneurial ventures in agritourism.
• Green initiatives and entrepreneurship in eco-lodges.
• Virtual event planning platforms: Opportunities and challenges.
• Entrepreneurial opportunities in the home-sharing market.

Sustainable Hospitality Practices

• Green certification programs for hotels and resorts.
• Sustainable sourcing practices in the food and beverage industry.
• Renewable energy initiatives in hotel operations.
• Waste management strategies in hospitality establishments.
• Water conservation practices in the hospitality industry.
• Carbon footprint reduction efforts in the tourism sector.
• Sustainable transportation options for tourists.
• Community-based tourism initiatives for sustainable development.
• Implementing eco-friendly cleaning practices in hotels.
• Environmental education programs for guests in eco-resorts.

Technology Integration in Hospitality

• The impact of mobile apps on guest experiences in hotels.
• Virtual reality applications in destination marketing.
• Artificial intelligence in hotel revenue management.
• Blockchain technology in the sharing economy.
• Internet of Things (IoT) applications in smart hotels.
• Augmented reality experiences for tourist attractions.
• Voice-controlled hotel room features: Adoption and challenges.
• Data analytics for personalized guest services.
• Biometric technology in hotel security systems.
• Contactless payment systems in the hospitality industry.

Cultural and Diversity Considerations

• Cultural competence training for hospitality professionals.
• Diversity initiatives in hotel recruitment and hiring practices.
• Cultural sensitivity in menu development for international restaurants.
• Celebrating diversity in event programming and entertainment.
• Cross-cultural communication challenges in the hospitality industry.
• Indigenous tourism experiences: Preserving cultural heritage.
• Diversity and inclusion policies in tourism organizations.
• Addressing cultural stereotypes in hospitality marketing.
• LGBTQ+ friendly initiatives in hotels and resorts.
• Multilingual customer service training for hospitality staff.

Health and Safety Protocols

• Crisis management strategies for hotels during pandemics.
• Implementing hygiene protocols in food service operations.
• Ensuring guest safety in adventure tourism activities.
• Emergency evacuation procedures for event venues.
• Food safety standards and regulations in the hospitality industry.
• Mental health support services for hospitality workers.
• Disaster preparedness planning for hotels and resorts.
• Preventing workplace injuries in the hospitality sector.
• Fire safety measures in accommodation establishments.
• Health screening protocols for cruise ship passengers.

Legal and Regulatory Compliance

• Employment law issues in the hospitality industry.
• Licensing requirements for food and beverage businesses.
• ADA compliance in hotel facilities and services.
• Intellectual property rights in event planning and branding.
• Environmental regulations for tourism developments.
• Alcohol licensing laws and regulations for bars and restaurants.
• Taxation policies affecting hospitality businesses.
• Privacy regulations for guest data in hotels.
• Compliance with health and safety standards in event venues.
• Legal challenges in the sharing economy: Airbnb, Uber, etc.

Changing Demographics and Market Trends

• The rise of solo travel: Implications for hospitality businesses.
• Catering to the needs of aging travelers.
• The impact of generational shifts on hotel design and amenities.
• Family-friendly tourism experiences: Trends and innovations.
• Wellness tourism: Meeting the needs of health-conscious travelers.
• Accessible tourism: Creating inclusive travel experiences.
• Catering to the preferences of digital nomads.
• Pet-friendly accommodations: A growing market segment.
• The influence of cultural festivals and events on tourism.
• Sustainable tourism trends in emerging markets.

Event Planning and Management

• Event design trends: From decor to entertainment.
• Budgeting strategies for corporate event planning.
• Risk management in large-scale event logistics.
• Negotiating contracts with event vendors and suppliers.
• Sustainable event practices: Reducing environmental impact.
• The role of technology in event registration and ticketing.
• Planning and executing destination weddings.
• Cultural considerations in international event planning.
• Marketing strategies for promoting fundraising events.
• Post-event evaluation and feedback mechanisms.

Hospitality Education and Training

• The role of internships in hospitality career development.
• Competency-based training programs for hospitality professionals.
• Incorporating sustainability education into hospitality curricula.
• Online learning trends in hospitality education.
• Experiential learning opportunities in hotel management programs.
• Professional development initiatives for hospitality executives.
• Industry-academic partnerships in hospitality research.
• Addressing skills gaps in the hospitality workforce.
• The impact of globalization on hospitality education.
• Continuing education requirements for hospitality professionals.

Hospitality and Tourism Policy

• Government incentives for sustainable tourism development.
• Tourism taxation policies and economic impact assessments.
• Regulatory frameworks for short-term rental accommodations.
• Public-private partnerships in destination marketing organizations.
• The role of tourism boards in destination management.
• Zoning regulations for hotel and resort developments.
• Transportation infrastructure investments to support tourism.
• Tourism carrying capacity studies and management strategies.
• Stakeholder engagement in tourism policy-making.
• Crisis response protocols for tourism destinations.

Food and Beverage Management

• Menu engineering strategies for optimizing profitability.
• Food waste reduction initiatives in restaurant operations.
• Supply chain management practices in F&B businesses.
• Beverage program development for hotels and restaurants.
• Kitchen design and workflow optimization in restaurants.
• The role of food styling in menu presentation and photography.
• Food safety training and certification programs.
• The impact of food trends on restaurant concepts and menus.
• Sustainable sourcing practices for restaurant ingredients.
• Managing dietary restrictions and allergen awareness in F&B.

Hospitality Finance and Accounting

• Cost control measures in hotel operations.
• Financial performance benchmarks for hospitality businesses.
• Cash flow management strategies for small hotels.
• Budgeting and forecasting techniques in event planning.
• Revenue recognition methods for hotel reservations .
• Internal controls and audit procedures in hospitality finance.
• Financial reporting standards for hospitality organizations.
• Capital investment analysis for hotel renovations and expansions.
• Tax planning strategies for hospitality businesses.
• Financing options for startup hospitality ventures.

Hospitality Human Resources Management

• Recruitment and selection strategies for seasonal staff.
• Diversity and inclusion initiatives in HR policies.
• Performance appraisal systems for hospitality employees.
• Training needs analysis for hospitality teams.
• Succession planning in hotel management roles.
• Employee wellness programs in the hospitality industry.
• Conflict resolution strategies for hotel staff.
• Motivational techniques for improving employee morale.
• Staff scheduling and labor cost management.
• Employee engagement surveys and action plans.

Hospitality Operations Management

• Lean management principles in hotel operations.
• Inventory management techniques for F&B establishments.
• Capacity planning for hotel rooms and event spaces.
• Quality assurance programs for guest satisfaction.
• Housekeeping best practices for hotel cleanliness.
• Front office technology solutions for guest services.
• Energy efficiency measures in hotel facilities.
• Waste management strategies for hotel operations.
• Security protocols for guest and employee safety.
• Crisis management plans for unexpected events.

Hospitality Technology and Innovation

• Cloud-based property management systems for hotels.
• Mobile app development trends for hospitality businesses.
• Guest-facing technology solutions in the lodging sector.
• Data analytics for personalized guest experiences.
• Voice-activated room controls in smart hotels.
• Robotics and automation in hospitality operations.
• Virtual reality applications for destination marketing.
• Blockchain technology for secure hotel bookings.
• Augmented reality experiences for tourism attractions.
• Biometric authentication for guest identification.

Hotel Design and Facilities Management

• Trends in sustainable hotel architecture and design.
• Universal design principles for accessible accommodations.
• Space planning considerations for hotel lobbies and public areas.
• Interior design trends for guest room aesthetics.
• Facility maintenance strategies for hotel properties.
• Environmental certifications for green hotels.
• Hotel spa design and wellness amenities.
• Outdoor recreation facilities in resort developments.
• Energy-efficient HVAC systems for hotel buildings.
• Technology integration in hotel infrastructure.

Restaurant Operations and Management

• Kitchen layout and workflow optimization for restaurants.
• Customer service training for restaurant staff.
• Inventory management systems for restaurant supplies.
• Reservation management software for dining establishments.
• Menu engineering for optimizing restaurant profitability.
• Food safety protocols in restaurant kitchens.
• Restaurant branding and marketing strategies.
• Restaurant hygiene and sanitation standards.
• Food delivery logistics and operations.
• Restaurant expansion and franchise management.

Tourism Destination Management

• Sustainable tourism development strategies for rural communities.
• Destination marketing campaigns for niche markets.
• Cultural heritage preservation in tourism destinations.
• Ecotourism initiatives in protected areas.
• Community-based tourism projects for economic development.
• Crisis management planning for tourist destinations.
• Visitor management strategies for overcrowded attractions.
• Seasonal tourism planning and diversification.
• Cultural sensitivity training for tourism stakeholders.
• Tourism product development and innovation.

Hospitality Entrepreneurship and Small Business Management

• Feasibility studies for hospitality startup ventures.
• Business plan development for boutique hotels.
• Financial projections for restaurant startups.
• Marketing strategies for launching a food truck business.
• Legal considerations for starting a tourism business.
• Customer acquisition strategies for new hospitality businesses.
• Location analysis for hospitality startups.
• Risk assessment and management for small hospitality businesses.
• Scaling strategies for successful hospitality startups.
• Exit strategies for hospitality entrepreneurs.

Hospitality Sustainability and Corporate Social Responsibility

• Carbon footprint reduction strategies for hotel operations.
• Sustainable sourcing practices for food and beverage businesses.
• Social impact assessments for tourism developments.
• Corporate philanthropy initiatives in hospitality.
• Waste reduction and recycling programs in hotels.
• Ethical labor practices in the hospitality industry.
• Community engagement initiatives for hotels and resorts.
• Water conservation efforts in hospitality operations.
• Environmental certifications and eco-labels for tourism businesses.
• Reporting frameworks for corporate sustainability disclosures.

Hospitality Risk Management and Crisis Communication

• Crisis communication strategies for hotel emergencies.
• Risk assessment and mitigation plans for event venues.
• Emergency response training for hospitality staff.
• Business continuity planning for tourism businesses.
• Media relations during crisis situations in hospitality.
• Reputational risk management for hotel brands.
• Crisis simulation exercises for hospitality organizations.
• Stakeholder engagement in crisis management planning.
• Insurance coverage options for hospitality businesses.
• Post-crisis recovery strategies for tourism destinations.

Hospitality Ethics and Professionalism

• Ethical considerations in guest privacy and data security.
• Responsible alcohol service training for hospitality staff.
• Ethical sourcing practices for hotel amenities.
• Conflict of interest policies for hospitality professionals.
• Professional codes of conduct for event planners and managers.

Future Directions in Hospitality Research: What Lies Beyond?

• Predictive Analytics and Big Data: Imagine a world where hotels can anticipate your needs before you even arrive. With the power of predictive analytics and big data, that future is closer than you might think.
• Personalization and Customization: No two guests are alike, so why should their experiences be? Hospitality research explores ways to tailor offerings to individual preferences, creating truly unforgettable experiences for every guest.
• Integration of AI and Machine Learning: From chatbots to smart room systems, artificial intelligence is revolutionizing the hospitality industry. Researchers investigate how AI can enhance efficiency, streamline operations, and elevate guest satisfaction.
• Cross-disciplinary Approaches: The problems facing the hospitality industry are complex and multifaceted, requiring insights from diverse fields such as psychology, economics, and environmental science. Cross-disciplinary research is the key to unlocking innovative solutions to these challenges.

Conclusion: The Journey Continues

Hospitality research is a journey of discovery, innovation, and endless possibility. Whether you’re a seasoned industry professional or simply someone who enjoys a good hotel stay or meal out, understanding the intricacies of hospitality research (through hospitality research topics) can deepen your appreciation for the magic happening behind the scenes. So here’s to the researchers, the innovators, and the dreamers – may your work continue to inspire and delight us all.

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Tourism and Hospitality Research

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Scimago impact factor: 0.846 Tourism and Hospitality Research (THR) is firmly established as an influential and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. THR covers applied research in the context of Tourism and Hospitality in areas such as policy, planning, performance, development, management, strategy, operations, marketing and consumer behaviour. We accept papers in other areas within the context of tourism and hospitality provided the paper delivers research with significant implications for tourism and hospitality. Please note that for hospitality papers we expect a subsection in the conclusions of your paper clearly labelled as Industry Implications.

THR promotes qualitative methodologies and will not accept quantitative studies unless they are innovative in their approach and fully embedded in theory development and explicitly offer new knowledge. If your paper utilises quantitative methodological approaches then we expect a clear narrative in your cover letter as to how your quantitative paper meets our scope.

Each issue of Tourism and Hospitality Research publishes detailed, authoritative applied research papers from researchers and practitioners worldwide. We also accept industry Case Studies; Research Notes; Conference Reports; Practitioner Briefings; and Book Reviews that are addressing key issues, challenges and innovative aspects of tourism and hospitality.

Tourism and Hospitality Research (THR) publishes dynamic and original research on a wide range of issues in the context of tourism and hospitality. The scope of the journal is international, and, as a platform for stimulating debate, we welcome theoretical, multidisciplinary and applied submissions that offer meaningful and ambitious contributions to current discourse. THR draws upon the expertise of scholars and practitioners interested in many aspects of tourism and hospitality, including consumer behaviour, marketing, strategy, policy and planning, environmental studies, psychology and many more. The journal’s content includes empirical research, discussions of current issues and case studies. We welcome research notes and full manuscripts as well as book reviews and professional perspectives of tourism and hospitality.

Of particular interest to THR are articles adopting innovative research approaches, manuscripts that examine novel and/or under-researched areas of tourism and hospitality and review papers that support the development of future research agendas.

All papers are subject to double-blind peer review by the journal’s international community of reviewers.

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Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age

• T. D. Dang   ORCID: orcid.org/0000-0003-0930-381X 1 , 2 &
• M. T. Nguyen 1  

Future Business Journal volume  9 , Article number:  94 ( 2023 ) Cite this article

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A Correction to this article was published on 07 February 2024

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The tourism and hospitality industries are experiencing transformative shifts driven by the proliferation of digital technologies facilitating real-time customer communication and data collection. This evolution towards customer value co-creation demands a paradigm shift in management attitudes and the adoption of cutting-edge technologies like artificial intelligence (AI) and the Metaverse. A systematic literature review using the PRISMA method investigated the impact of customer value co-creation through the digital age on the tourism and hospitality sector. The primary objective of this review was to examine 27 relevant studies published between 2012 and 2022. Findings reveal that digital technologies, especially AI, Metaverse, and related innovations, significantly enhance value co-creation by allowing for more personalized, immersive, and efficient tourist experiences. Academic insights show the exploration of technology’s role in enhancing travel experiences and ethical concerns, while from a managerial perspective, AI and digital tools can drive industry success through improved customer interactions. As a groundwork for progressive research, the study pinpoints three pivotal focal areas for upcoming inquiries: technological, academic, and managerial. These avenues offer exciting prospects for advancing knowledge and practices, paving the way for transformative changes in the tourism and hospitality sectors.

Introduction

The tourism and hospitality industry is constantly evolving, and the digital age has brought about numerous changes in how businesses operate and interact with their customers [ 1 ]. One such change is the concept of value co-creation, which refers to the collaborative process by which value is created and shared between a business and its customers [ 2 , 3 ]. In order to facilitate the value co-creation process in tourism and hospitality, it is necessary to have adequate technologies in place to enable the participation of all stakeholders, including businesses, consumers, and others [ 4 , 5 ]. Thus, technology serves as a crucial enabler for value co-creation. In the tourism and hospitality industry, leading-edge technology can be crucial in co-creation value processes because it can facilitate the creation and exchange of value among customers and businesses [ 6 , 7 ]. For example, the development of cloud computing and virtual reality technologies has enabled new forms of collaboration and co-creation that were not possible before [ 8 , 9 , 10 ]. Recent technologies like AI, Metaverse, and robots have revolutionized tourism and hospitality [ 11 , 12 , 13 ]. These technologies are used in various ways to enhance the customer experience and drive business success. AI can personalize the customer experience using customer data and personalized recommendations [ 14 ]. It can also optimize operations by automating tasks and improving decision-making. The metaverse, or virtual reality (VR) and augmented reality (AR) technologies, are being used to offer immersive and interactive experiences to customers [ 10 , 11 ]. For example, VR and AR can create virtual tours of hotels and destinations or offer interactive experiences such as virtual cooking classes or wine tastings [ 15 ]. Robots are being used to aid and interact with customers in various settings, including hotels, restaurants, and tourist attractions. For example, robots can provide information, answer questions, and even deliver room services [ 12 , 16 ]. The COVID-19 pandemic has underscored the crucial interplay between public health, sustainable development, and digital innovations [ 17 ]. Globally, the surge in blockchain applications, particularly in the business, marketing and finance sectors, signifies the technological advancements reshaping various industries [ 18 ]. These developments, coupled with integrating digital solutions during the pandemic, highlight the pervasive role of technology across diverse sectors [ 19 , 20 , 21 ]. These insights provide a broader context for our study of the digital transformation in the tourism and hospitality sectors. Adopting new technologies such as AI, the Metaverse, blockchain and robots is helping the tourism and hospitality industry deliver customers a more personalized, convenient, and immersive experience [ 22 ]. As these technologies continue to evolve and become more prevalent, businesses in the industry need to stay up-to-date and consider how they can leverage these technologies to drive success [ 23 , 24 ].

Despite the growing body of literature on customer value co-creation in the tourism and hospitality sector, it remains scattered and fragmented [ 2 , 25 , 26 ]. To consolidate this research and provide a comprehensive summary of the current understanding of the subject, we conducted a systematic literature review using the PRISMA 2020 (“ Preferred Reporting Items for Systematic Reviews and Meta-Analyses ”) approach [ 27 , 28 ]. This systematic review aims to explore three primary areas of inquiry related to the utilization of AI and new technologies in the tourism and hospitality industry: (i) From a technology perspective, what are the main types of AI and latest technologies that have been used to enhance co-creation values in tourism and hospitality?; (ii) From an academic viewpoint—What are the future research directions in this sector?; (iii) From a managerial standpoint—How can these technologies be leveraged to enhance customer experiences and drive business success?. In essence, this study contributes valuable insights into the dynamic realm of customer value co-creation in the digital age within the tourism and hospitality sector. By addressing the research questions and identifying gaps in the literature, our systematic literature review seeks to provide novel perspectives on leveraging technology to foster industry advancements and enhance customer experiences.

The remaining parts of this article are structured in the following sections: “ Study background ” section outlines pertinent background details for our systematic literature review. In “ Methodology ” section details our research objectives, queries, and the systematic literature review protocol we used in our study design. In “ Results ” section offers the findings based on the analyzed primary research studies. Lastly, we conclude the article, discuss the outstanding work, and examine the limitations to the validity of our study in “ Discussion and implications ” section.

Study background

Amidst the COVID-19 pandemic, the tourism sector is experiencing significant transformations. Despite the substantial impact on the tourism industry, the demand for academic publications about tourism remains unabated. In this recovery phase, AI and novel technologies hold immense potential to assist the tourism and hospitality industry by tackling diverse challenges and enhancing overall efficiency. In this section, the study provides some study background for the review processes.

The relationship between tourism and hospitality

Tourism and hospitality are closely related industries, as the hospitality industry plays a crucial role in the tourism industry [ 29 ]. Academics and practitioners often examine tourism and hospitality because they are related industries [ 2 , 30 ]. Hospitality refers to providing travelers and tourists accommodation, food, and other services [ 31 ]. These can include hotels, resorts, restaurants, and other types of establishments that cater to the needs of travelers [ 32 ]. On the other hand, the tourism industry encompasses all the activities and services related to planning, promoting, and facilitating travel [ 31 ]; transportation, tour operators, travel agencies, and other businesses that help facilitate tourist travel experiences [ 33 ]. Both industries rely on each other to thrive, as travelers need places to stay and eat while on vacation, and hospitality businesses rely on tourists for their income [ 32 , 33 , 34 ].

In recent years, the tourism industry has undergone significant changes due to the increasing use of digital technologies, enabling the development of new forms of tourism, such as “smart tourism” [ 8 , 10 ]. Smart tourism refers to using digital technologies to enhance the customer experience and improve the efficiency and effectiveness of the industry [ 1 ]. These technologies, including AI and Metaverse, can be used in various aspects of the tourism industry, such as booking and reservation processes, customer service, and the management of tourist attractions [ 4 , 11 ]. The hospitality industry, which includes hotels and restaurants, is closely linked to the tourism industry and is also adopting intelligent technologies to improve the customer experience and increase efficiency [ 1 , 22 ]. Recent studies have explored the impact of these technologies on the tourism and hospitality sectors and have identified both benefits and challenges for stakeholders [ 10 , 35 , 36 ].

Customer value co-creation in tourism and hospitality

Customer value co-creation in tourism and hospitality refers to the process by which customers and businesses collaborate to create value by exchanging services, information, and experiences [ 2 , 33 ]. This process involves the customer and the business actively creating value rather than simply providing a product or service to the customer [ 37 ]. Studies have found that customer value co-creation in tourism and hospitality can increase customer satisfaction and loyalty [ 2 ]. When customers feel that they can contribute to the value of their experience, they are more likely to feel a sense of ownership and involvement, which can lead to a more positive overall evaluation of the experience [ 5 , 38 ]. In the tourism industry, customer value co-creation can increase satisfaction with the destination, trips, accommodation, services, and overall experiences [ 4 ]. These can be achieved by allowing customers to choose their room amenities or providing opportunities to interact with staff and other guests [ 5 , 39 ]. Customer value co-creation in tourism and hospitality can be a powerful solution for businesses to increase customer satisfaction and loyalty. By actively involving customers in creating value, businesses can create a more personalized and engaging experience for their customers.

AI, Metaverse, and new technologies in tourism and hospitality

The impact of AI, the Metaverse, and new technologies on the tourism and hospitality industries is an area of active research and debate [ 2 , 4 , 29 , 40 ]. First, using AI and new technology in tourism and hospitality can improve the customer experience, increase efficiency, and reduce costs [ 13 , 41 , 42 , 43 ]. For instance, chatbots and virtual assistants facilitate tasks like room bookings or restaurant reservations for customers. Concurrently, machine learning (ML) algorithms offer optimized pricing and marketing strategies and insights into customer perceptions within the tourism and hospitality sectors [ 44 , 45 , 46 , 47 ]. However, there are also concerns about the potential negative impact of AI on employment in the industry [ 48 ]. Second, The emergence of the Metaverse, a virtual shared space where people can interact in real time, can potentially revolutionize the tourism and hospitality industries [ 10 ]. For example, VR and AR experiences could allow travelers to visit and explore destinations without leaving their homes [ 15 , 49 ], while online events and social gatherings could provide new business opportunities to connect with customers [ 11 ]. However, it is unclear how the Metaverse will evolve and its long-term impact on the tourism and hospitality industries [ 4 , 10 , 11 ]. Last, other emerging technologies, such as blockchain, AI-Robotics, and the Internet of Things (IoT), can potentially transform the tourism and hospitality industries [ 18 , 45 , 48 ]. For example, blockchain could be used to secure and track the movement of travel documents [ 18 ], while IoT-enabled devices could improve the efficiency and personalization of the customer experience [ 50 ]. As with AI and the Metaverse, it is difficult to predict the exact impact of these technologies on the industry, but they are likely to play a significant role in shaping its future [ 18 , 40 ]. In the aftermath of the pandemic, the healthcare landscape within the tourism and hospitality sector is undergoing significant transformations driven by the integration of cutting-edge AI and advanced technologies [ 38 , 51 , 52 ]. These technological advancements have paved the way for personalized and seamless experiences for travelers, with AI-powered chatbots playing a pivotal role in addressing medical inquiries and innovative telemedicine solutions ensuring the well-being of tourists [ 52 , 53 ].

This study background provides essential context for the subsequent systematic literature review, as it contextualizes the field’s key concepts, frameworks, and emerging technologies. By examining these aspects, the study aims to contribute valuable insights into the post-pandemic recovery of the tourism and hospitality industry, paving the way for future research opportunities and advancements in the field.

Methodology

This study meticulously adopted a systematic literature review process grounded in a pre-defined review protocol to provide a thorough and objective appraisal [ 54 ]. This approach was geared to eliminate potential bias and uphold the integrity of study findings. The formulation of the review protocol was a collaborative effort facilitated by two researchers. This foundational document encompasses (i) Clear delineation of the study objectives, ensuring alignment with the research aim; (ii) A thorough description of the methods used for data collection and assessment, which underscores the replicability of our process; (iii) A systematic approach for synthesizing and analyzing the selected studies, promoting consistency and transparency.

Guiding the current review process was the PRISMA methodology, a renowned and universally esteemed framework that has set a gold standard for conducting systematic reviews in various scientific disciplines [ 27 , 28 ]. The commendable efficacy of PRISMA in service research substantiates its methodological robustness and reliability [ 55 ]. It is not only the rigorous nature of PRISMA but also its widespread acceptance in service research that accentuates its fittingness for this research. Given tourism and hospitality studies’ intricate and evolving nature, PRISMA is a robust compass to guide our SLR, ensuring methodological transparency and thoroughness [ 56 , 57 ]. In essence, the PRISMA approach does not merely dictate the procedural intricacies of the review but emphasizes clarity, precision, and transparency at every phase. The PRISMA methodology presents the research journey holistically, from its inception to its conclusions, providing readers with a clear and comprehensive understanding of the approach and findings [ 58 ].

Utilizing the goal-question-metrics approach [ 59 ], our study aims to analyze current scientific literature from the perspectives of technicians, researchers, and practitioners to comprehend customer value co-creation through the digital age within the Tourism and Hospitality sector. In order to accomplish this goal, we formulated the following research questions:

What are the main types of AI and new technologies used to enhance value co-creation in the tourism and hospitality industries?

What are the future research directions in customer value co-creation through AI and new technologies in the tourism and hospitality sector?

How do managers in the tourism and hospitality sector apply AI and new technologies to enhance customer co-creation value and drive business success?

The subsequent subsections will provide further details regarding our search and analysis strategies.

Search strategy and selection criteria

We collected our data by searching for papers in the Scopus and Web of Science databases, adhering to rigorous scientific standards. We included only international peer-reviewed academic journal articles, excluding publications like books, book chapters, and conference proceedings [ 60 , 61 , 62 ]. The research process covered the period from 2009 to 2022, as this timeframe aligns with the publication of the first studies on value co-creation in the tourism industry in 2009 and the first two studies on value co-creation in general in 2004 [ 63 , 64 ]. The selection of sources was based on criteria such as timelines, availability, quality, and versatility, as discussed by Dieste et al. [ 2 ]. We employed relevant keywords, synonyms, and truncations for three main concepts: tourism and hospitality, customer value co-creation, and AI and new technologies in smart tourism and hospitality. To ensure transparency and comprehensiveness, we followed the PRISMA inclusion criteria, detailed in Table 1 , and utilized topic and Boolean/phrase search modes to retrieve papers published from 2009 to 2022. The final search string underwent validation by experts to ensure accuracy and comprehensiveness:

A PRISMA diagram was produced to understand better this study’s search strategy and record selection.

Study selection and analysis procedure

The current study utilized the PRISMA framework to document our review process. One hundred two papers were retrieved during the initial search across the databases. Table 1 outlines the criteria for selecting the studies based on scope and quality. The study adhered to the PRISMA procedure (as shown in Fig.  1 ) and applied the following filters:

We identified and removed 17 duplicate records during the ‘identification’ step.

We excluded 27 publications in the ‘Screening’ step based on the title and abstract.

We excluded 31 publications based on the entire text in the eligibility step.

PRISMA flow diagram

As a result, we were left with a final collection of 27 journal articles for downloading and analysis. Two trained research assistants conducted title and abstract screenings separately, and any disagreements about inclusion were resolved by discussing them with the research coordinator until an agreement was reached. Papers not in English, papers from meetings, books, editorials, news, reports, and patents were excluded, as well as unrelated or incomplete papers and studies that did not focus on the tourism and hospitality domain. A manual search of the reference lists of each paper was conducted to identify relevant papers that were not found in the database searches. After this process, 27 papers were left for a full-text review.

This study used the Mixed Methods Appraisal Tool (MMAT) to evaluate the quality of qualitative, quantitative, and mixed methods research studies included [ 65 , 66 ]. According to the findings, the quality of the study met the standards of a systematic review. Additional information can be obtained from Additional file 1 : Appendix 1.

In this section, we will report the results of our data analysis for each research question. We will begin by describing the characteristics of the studies included in the systematic literature review, such as (1) publication authors, titles, years and journals, topics, methods, and tools used in existing studies. Then each facet was elaborated by the following questions: (i) What are the main types of AI and new technologies used to enhance value co-creation in the tourism and hospitality industries? (ii) What are the future research directions in customer value co-creation through AI and new technologies in the tourism and hospitality sector? (iii) How do managers in the tourism and hospitality sector apply AI and new technologies to enhance customer co-creation value and drive business success?

Studies demographics

Figure  2 shows the yearly publication of articles on customer co-creation of value in tourism and hospitality through AI and new technologies. The chart’s data suggests two main findings. Firstly, the research on customer value co-creation in tourism and hospitality through AI and new technologies is still in its early stages (1 paper in 2012). However, the annual number of published articles from 2017 to the present appears to be generally increasing. This trend implies that the application of value co-creation in this field is gaining academic attention and is becoming an emerging research area. Based on this trend, we anticipate seeing more studies on this topic published in the following years.

Publication Years with research methods

Regarding research type, 14 papers (52%) conducted quantitative research, employing statistical analysis, structural equation modeling, and data mining methods. Meanwhile, 11 papers (41%) conducted qualitative research using interviews, thematic analysis, and descriptive analysis. Only two papers (7%) used mixed research (combining quantitative and qualitative methods). The survey and interview methods (both individual and group) were found to be more common than other research methods. This suggests that interviews provide greater insight into participant attitudes and motivations, enhancing accuracy in quantitative and qualitative studies. Additionally, certain studies employed content analysis, big data analysis using UGC, and data from online platforms, social media, and big data.

Regarding the publishing journals, we found that 27 papers were published in 22 journals (refer to Table 2 ), where three journals had more than one paper on co-creation value through AI and new technologies in tourism and hospitality, indicating their keen interest in this topic. Most publications were in the Journal of Business Research, with four studies on co-creation value through AI and new technologies in tourism and hospitality. Two related studies were published in the Tourism Management Perspectives and Journal of Destination Marketing & Management. This distribution indicates that most current research on co-creation value through AI and new technologies in tourism and hospitality was published in journals in the tourism and hospitality management field. However, some journals in the computer and AI field have also published papers on co-creation value through AI and new technologies in tourism and hospitality, including Computers in Industry, Computers in Human Behavior, Computational Intelligence, and Neuroscience.

Regarding data analytics tools, SmartPLS, AMOS, NVivo and PROCESS tools are the 5 most popular software graphic tools used in studies, while Python and R are the two main types of programming languages used. In total, 27 studies, 14 refer to using AI applications and data analytics in this research flow. Metaverse and relative technologies such as AR and VR were included in 8 studies. Three studies used service robots to discover the value co-creation process. There are include two studies that have used chatbots and virtual assistants.

Publication years and journals

In recent systematic literature reviews focusing on general services, tourism, and hospitality, there has been a notable emphasis on traditional factors shaping customer experience [ 26 , 67 , 68 ]. However, this study uniquely positions itself by emphasizing the digital age’s profound impact on value co-creation within this sector. The subsequent part digs more into the specifics of this study, building on these parallels. The detailed findings offer nuanced insights into how value co-creation in tourism and hospitality has evolved, providing a more extensive understanding than previous works.

Result 1—technology viewpoints: What are the main types of AI and new technologies used to enhance value co-creation in the tourism and hospitality industries?

Several types of AI and new technologies have been used to enhance co-creation values in the tourism and hospitality industry. Nowadays, AI, ML, and deep learning can all be used to enhance customer value co-creation in the tourism and hospitality industry [ 42 , 69 , 70 ]. There are some AI applications identified through the review process:

First, personalization and customized recommendations: AI and ML can be used to analyze customer data, such as their past bookings, preferences, and reviews, to personalize recommendations and experiences for them [ 7 , 69 , 71 , 72 ]. Cuomo et al. examine how data analytics techniques, including AI and ML, can improve traveler experience in transportation services. Applying AI and ML can help customers discover new experiences and activities they may not have considered otherwise [ 13 ]. Relating to data mining applications, Ngamsirijit examines how data mining can be used to create value in creative tourism. Moreover, the study also discusses the need for co-creation to create a successful customer experience in creative tourism and ways data mining can enhance the customer experience [ 73 ].

Second, user-generated content and sentiment analysis: ML and Natural Language Processing (NLP) can be used to analyze user-generated content such as reviews and social media posts to understand customer needs and preferences [ 12 , 37 ]. This can help businesses identify opportunities to create customer value [ 74 ]. NLP can analyze customer reviews and feedback to understand the overall sentiment toward a hotel or destination [ 75 ]. This can help businesses identify areas for improvement and create a better customer experience [ 70 ]. In the study using NLP to analyze data from Twitter, Liu et al. examine the impact of luxury brands’ social media marketing on customer engagement. The authors discuss how big data analytics and NLP can be used to analyze customer conversations and extract valuable insights about customer preferences and behaviors [ 74 ].

Third, recent deep learning has developed novel models that create business value by forecasting some parameters and promoting better offerings to tourists [ 71 ]. Deep learning can analyze large amounts of data and make more accurate predictions or decisions [ 39 , 41 ]. For example, a deep learning model could predict the likelihood of a customer returning to a hotel based on their past bookings and interactions with the hotel [ 72 ].

Some applications of the latest technologies that have been used to enhance co-creation values in tourism and hospitality include

Firstly, Chatbots and virtual assistants can enhance customer value co-creation in the tourism and hospitality industry in several ways: (i) Improved customer service: Chatbots and virtual assistants can be used to answer customer questions, provide information, and assist with tasks such as booking a room or making a reservation [ 45 ]. These tools can save customers and staff time and improve customer experience [ 76 ]; (ii) Increased convenience: Chatbots and virtual assistants can be accessed 24/7, meaning customers can get help or assistance anytime [ 50 ]. These tools can be handy for traveling customers with questions or who need assistance outside regular business hours [ 44 ]; (iii) Personalization: Chatbots and virtual assistants can use natural language processing (NLP) to understand and respond to customer inquiries in a more personalized way [ 45 , 70 ]. This can help improve the customer experience and create a more favorable impression of the business. Moreover, this can save costs and improve customers [ 16 ].

Secondly, metaverse technologies can enhance customer value co-creation in the tourism and hospitality industry in several ways: (i) Virtual tours and experiences: Metaverse technologies can offer virtual tours and experiences to customers, allowing them to visit and explore destinations remotely [ 77 ]. This technology can be beneficial for customers who are unable to travel due to pandemics or who want to preview a destination before deciding to visit in person [ 49 ]; (ii) Virtual events: Metaverse technologies can be used to host virtual events, such as conferences, workshops, or trade shows, which can be attended by customers from anywhere in the world [ 9 ]. This can save time and money for businesses and customers and increase the reach and impact of events; (iii) Virtual customer service: Metaverse technologies can offer virtual customer service, allowing customers to interact with businesses in a virtual setting [ 25 ]. This can be especially useful for customers who prefer to communicate online or in remote areas; (iv) Virtual training and education : Metaverse technologies can offer virtual training and education to employees and customers [ 41 ]. Metaverse can be an effective and convenient way to deliver training and can save time and money for both businesses and customers [ 7 ]; (v) Virtual reality (VR) experiences: Metaverse technologies can be used to offer VR experiences to customers, allowing them to immerse themselves in virtual environments and participate in activities that would be difficult or impossible to do in the real world [ 77 ]. This can enhance the customer experience and create new business opportunities to offer unique and memorable experiences [ 71 ].

Thirdly, IoT and robots can enhance customer value co-creation in the tourism and hospitality sector in several ways: (i) One way is by providing personalized and convenient customer experiences [ 12 ]. For example, hotels can use IoT-enabled devices to allow guests to control the temperature and lighting in their rooms, as well as access hotel amenities such as room service and concierge services [ 50 ]; (ii) In addition, robots can be used to provide assistance and enhance the customer experience in various ways [ 16 , 40 ]. For example, robots can be used to deliver items to guest rooms, assist with check-in and check-out processes, and provide information and directions to guests [ 12 ]; (iii) Both IoT and robots can be used to gather customer feedback and data in real-time, which can help to improve the quality and effectiveness of tourism and hospitality services [ 76 ]. For example, hotels can use IoT-enabled devices to gather data on guest preferences and needs, which can be used to tailor services and experiences to individual customers. This can help to improve customer satisfaction and loyalty [ 76 ]. Overall, using IoT and robots in the tourism and hospitality sector can help improve the industry’s efficiency and effectiveness and enhance the customer experience.

Result 2—academic viewpoints: What are the future research directions in customer value co-creation through AI and new technologies in the tourism and hospitality sector?

From an academic perspective, there are several potential future research directions in customer value co-creation through the digital age in the tourism and hospitality sector. Some possibilities include: (1) Understanding how different technologies and platforms facilitate co-creation: Researchers could investigate how different technologies and platforms, such as social media, mobile apps, or virtual reality, enable or inhibit co-creation in the tourism and hospitality industry; (2) Investigating the impact of co-creation on business performance: Researchers could examine the relationship between co-creation and business performance in the tourism and hospitality sector and identify the factors that drive success in co-creation initiatives; (3) Investigating the impact of AI and automation on co-creation: As AI and automation technologies become more prevalent in the industry, research could focus on the impact these technologies have on co-creation and value creation, including the potential for AI to facilitate or hinder co-creation; (4) Investigating the impact of the Metaverse on customer behaviour: Research could focus on understanding how the Metaverse affects customer behaviour and decision-making, and how companies can use this information to facilitate co-creation and value creation [ 9 ]; (5) Analysing the use of social media and other digital platforms for co-creation: Researchers could study how companies in the tourism and hospitality sector use social media and other digital platforms to facilitate co-creation with customers, and the impact that these platforms have on value creation [ 7 , 45 , 78 ]. Researchers could investigate how social interactions and communities in the Metaverse enable or inhibit co-creation in the tourism and hospitality industry and the impact on customer satisfaction and loyalty; (6) Examining the ethical implications of the Metaverse and AI: Researchers could explore the ethical considerations surrounding the use of the Metaverse and AI in the tourism and hospitality sector, such as issues related to privacy and data security, and the potential for these technologies to perpetuate or exacerbate societal inequalities [ 48 , 75 , 77 ].

Result 3—Management viewpoints: How do managers in the tourism and hospitality sector apply AI and new technologies to enhance customer co-creation value and drive business success?

There are several ways managers in the tourism and hospitality industry can apply AI and new technologies to enhance customer experiences and drive business success. We suggest four main possibilities: (1) Implementing chatbots or virtual assistants to encourage customer co-creation: Managers can use chatbots or virtual assistants to provide quick and convenient customer service, helping businesses respond to customer inquiries and resolve issues more efficiently [ 76 ]. Then, encourage customer co-creation by inviting customers to participate in the creation of new experiences and products by gathering feedback and ideas through online forums and focus groups [ 45 ]. This can help build a sense of community and engagement and can also lead to the development of new, innovative products and experiences that will attract more customers [ 50 , 79 ]; (2) Leveraging personalization technologies and using predictive analytics: Managers can use AI-powered personalization technologies to analyze customer data and preferences and offer personalized recommendations and experiences [ 42 , 72 , 80 ]. This can help businesses better understand and anticipate customer needs and create more tailored and satisfying experiences that drive co-creation value. Managers can leverage AI-powered predictive analytics technologies to analyze data and predict future customer behavior or trends [ 75 ]. This can help businesses anticipate customer needs and make informed decisions about resource allocation and planning, enhancing co-creation value. Managers can use personalization technologies and predictive analytics to analyze customer feedback and identify areas for improvement [ 37 ]. These can help businesses better understand customer needs and preferences and create more satisfying and valuable experiences that drive co-creation value [ 7 , 36 , 41 ]; (3) Using the Metaverse to facilitate co-creation: Managers can leverage the Metaverse to allow customers to design and customize their own experiences, which can help create value in collaboration with customers [ 25 , 71 , 77 ]. Managers can use VR and AR technologies to create immersive and interactive customer experiences in the Metaverse [ 81 ]. This can help businesses differentiate themselves and stand out in a competitive market. Managers can use data analysis tools to understand how customers behave in the Metaverse and use this information to create more personalized and satisfying experiences [ 9 ]. Managers can leverage the Metaverse to facilitate co-creation with customers, for example, by enabling customers to design and customize their own experiences [ 49 , 81 ]. This can help businesses create value in collaboration with customers; (4) Integrating AI-robotics into operations to support value co-creation: Analyse your business processes to identify tasks that can be automated using AI-powered robotics, such as check-in and check-out, room service, or concierge services [ 12 , 82 ]. Managers can consider using AI-powered robots for tasks such as check-in and check-out or for delivering amenities to guests. Use AI and the latest technologies to streamline the booking and check-in process, making it faster and more convenient for customers [ 16 ]. This can include using virtual assistants to handle booking inquiries or facial recognition technology to allow customers to check in at their hotel simply by showing their faces. These can help businesses reduce labor costs and improve efficiency, enhancing co-creation value [ 16 ]. We summarize three viewpoints in Fig.  3 below.

Summary of value co-creation through the Digital Age in Tourism and Hospitality

Combining these three viewpoints as a research agenda for tourism and hospitality in the AI and digital age holds immense potential. It addresses critical aspects such as customer experience enhancement, leveraging customer-generated content, and exploring cutting-edge technologies to create value co-creation opportunities. Researching these areas allows the industry to stay at the forefront of the digital revolution and deliver exceptional customer experiences that drive business success in the next few years.

Discussion and implications

This study aimed to develop a systematic literature review of customer value co-creation in the hospitality and tourism industry using the PRISMA protocol [ 27 ]. The study findings highlighted that tourism and hospitality should take advantage of AI and new technologies, as it brings significant advantages. Value co-creation in the tourism and hospitality sector refers to creating value through the collaboration and participation of multiple stakeholders, including tourists, employees, and the industry [ 2 ]. AI, Metaverse, and other new technologies can significantly enhance value co-creation in this sector by enabling more personalized, immersive, and efficient tourist experiences [ 40 , 80 , 81 ].

From a technology viewpoint, the study reveals that manifestations of customer value co-creation through the digital age are related to AI and the latest technologies such as Metaverse, robots, IoT, chatbots, intelligence systems, and others that shape co-creation [ 42 ]. AI applications and new technologies can help shape customer value co-creation in this sector. AI can follow the rules, think like an expert, learn from data, and even create virtual and augmented reality experiences [ 4 , 10 ]. Chatbots, personalization, predictive analytics, and robotics are examples of how AI and technology can create unique and fun travel experiences [ 16 , 40 , 74 , 83 ].

From an academic viewpoint, researchers look at ways technology can help people enjoy their travels and stay in hotels by boosting the value co-creation process [ 2 ]. They are looking at how different technologies, like social media, can help people create value for themselves and others [ 45 , 84 ]. They are also looking at how AI and the virtual world can change people’s decisions and how companies can use this information to help people [ 77 , 80 ]. Finally, researchers are looking into the ethical issues of using technology in tourism and hospitality [ 48 , 75 , 77 ].

From the manager’s viewpoint, managers in the tourism and hospitality industry can use AI and new technologies to create better customer experiences and drive success [ 70 , 80 ]. These can include using chatbots or virtual assistants to help customers and get their feedback [ 50 , 76 ], using personalization technologies to understand customer needs [ 69 ], using the Metaverse to have customers design their own experiences [ 10 ], and using AI-robotics to automate tasks [ 16 , 82 ].

In light of the findings from this systematic literature review, policymakers in the tourism and hospitality sectors must revisit and revitalize current strategies. Embracing digital age technologies, especially AI and metaverse tools, can significantly enhance customer value co-creation. This necessitates targeted investments in technology upgradation, capacity-building, and skilling initiatives. While the initial resource allocation may appear substantial, the long-term returns regarding elevated customer satisfaction, increased tourism inflow, and industry-wide growth are undeniable. Policymakers must ensure a collaborative approach, engaging stakeholders across the value chain for streamlined adoption and implementation of these advancements.

Overall, the use of AI, Metaverse, and other new technologies can significantly enhance co-creation value in the tourism and hospitality sector by enabling more personalized, immersive, and efficient experiences for tourists and improving the efficiency and effectiveness of the industry as a whole [ 15 ].

Theoretical implications

The systematic literature review using the PRISMA method on customer value co-creation through the digital age in the tourism and hospitality sector has several theoretical implications.

First, this research paper addresses earlier suggestions that emphasize the significance of further exploring investigations on customer value co-creation in the hospitality and tourism sector [ 2 , 85 ].

Second, the review highlights the importance of adopting a customer-centric approach in the tourism and hospitality industry, in which customers’ needs and preferences are central to the design and delivery of services [ 35 , 86 ]. This shift towards customer value co-creation is driven by the increasing use of digital technologies, such as the IoT, AI, and ML, which enable real-time communication and data gathering from customers [ 1 , 40 ].

Third, the review highlights the role of digital technologies in enabling personalized and convenient customer experiences, which can help improve satisfaction and loyalty [ 87 ]. Using AI-powered chatbots and personalized recommendations based on customer data can enhance the customer experience, while using IoT-enabled devices can allow guests to control and access hotel amenities conveniently [ 12 ].

Fourth, the review suggests that adopting digital technologies in the tourism and hospitality sector can increase the industry’s efficiency and effectiveness [ 88 ]. Businesses use ML algorithms to automate tasks and analyze customer data, which can help streamline processes and identify areas for improvement [ 39 , 80 ].

Overall, the systematic literature review using the PRISMA method sheds light on adopting a customer-centric approach and leveraging digital technologies for customer value co-creation in tourism and hospitality. Over the next five years, researchers should focus on exploring the potential of emerging technologies, developing conceptual frameworks, and conducting applied research to drive meaningful transformations in the industry. By aligning strategies with these implications, organizations can thrive in the dynamic digital landscape and deliver exceptional customer experiences, ultimately contributing to their success and competitiveness in the market [ 2 , 4 , 15 , 29 , 33 , 89 ].

Practical implications

The systematic literature review using the PRISMA method on customer value co-creation through the digital age in the tourism and hospitality sector has several management implications for organizations in this industry.

First, the review suggests that adopting a customer-centric approach, in which customers’ needs and preferences are central to the design and delivery of services, is crucial for success in the digital age [ 40 , 86 ]. Therefore, managers should focus on understanding and meeting the needs and preferences of their customers and consider how digital technologies can be leveraged to enable real-time communication and data gathering from customers [ 15 , 80 ].

Second, the review highlights the importance of using digital technologies like the IoT, AI, and ML to enable personalized and convenient customer experiences [ 40 , 50 ]. Managers should consider how these technologies can enhance the customer experience and improve satisfaction and loyalty [ 36 , 39 ].

Third, the review suggests that adopting digital technologies in the tourism and hospitality sector can lead to increased efficiency and effectiveness in the industry [ 7 , 16 ]. Therefore, managers should consider how these technologies can streamline processes and identify areas for improvement [ 42 ]. Further, regarding privacy concerns, managers must spend enough resources to secure their customers’ data to help boost the customer value co-creation process [ 48 , 77 ].

Fourth, policymakers can foster an environment conducive to value co-creation by incorporating customer-centric strategies and leveraging digital technologies. Effective policies can enhance customer experiences, promote sustainable growth, and drive economic development, ensuring a thriving and competitive industry in the digital age.

The practical implications of applying AI and new technology for managerial decision-making in the tourism and hospitality industry are vast and promising [ 90 ]. Managers can navigate the dynamic digital landscape and drive meaningful co-creation with customers by embracing a customer-centric approach, leveraging personalized technologies, addressing efficiency and data security considerations, and strategically adopting AI-powered tools. By staying abreast of technological advancements and harnessing their potential, businesses can thrive in the next five years and beyond, delivering exceptional customer experiences and enhancing value co-creation in the industry.

Limitations and future research

The research, anchored in the PRISMA methodology, significantly enhances the comprehension of customer value co-creation within the digital ambit of the tourism and hospitality sectors. However, it is essential to underscore certain inherent limitations. Firstly, there might be publication and language biases, given that the criteria could inadvertently favor studies in specific languages, potentially sidelining seminal insights from non-English or lesser-known publications [ 91 ]. Secondly, the adopted search strategy, governed by the choice of keywords, databases, and inclusion/exclusion guidelines, might have omitted pertinent literature, impacting the review’s comprehensiveness [ 57 ]. Furthermore, the heterogeneous nature of the studies can challenge the synthesized results’ generalizability. Finally, the swiftly evolving domain of this research underscores the ephemeral nature of the findings.

In light of these limitations, several recommendations can guide subsequent research endeavors. Scholars are encouraged to employ a more expansive and diverse sampling of studies to curtail potential biases. With the digital technology landscape in constant flux, it becomes imperative to delve into a broader spectrum of innovations to discern their prospective roles in customer value co-creation [ 18 ]. Additionally, varied search strategies encompassing multiple databases can lend a more holistic and inclusive character to systematic reviews [ 27 ]. Moreover, future research could investigate the interplay between political dynamics and the integration of novel technologies, enriching the understanding of value co-creation in a broader socio-political context. Lastly, integrating sensitivity analyses can ascertain the findings’ robustness, ensuring the conclusions remain consistent across diverse search paradigms, thereby refining the review’s overall rigor.

In conclusion, this review highlights the pivotal role of digital technologies in customer value co-creation within the tourism and hospitality sectors. New AI, blockchain and IoT technology applications enable real-time communication and personalized experiences, enhancing customer satisfaction and loyalty. Metaverse technologies offer exciting opportunities for immersive interactions and virtual events. However, privacy and data security challenges must be addressed. This study proposed a comprehensive research agenda addressing theoretical, practical, and technological implications. Future studies should aim to bridge research gaps, investigate the impact of co-creation on various stakeholders, and explore a more comprehensive array of digital technologies in the tourism and hospitality sectors. This study’s findings provide valuable insights for fostering innovation and sustainable growth in the industry’s digital age. Despite the valuable insights gained, we acknowledge certain limitations, including potential biases in the search strategy, which underscore the need for more inclusive and diverse samples in future research.

Availability of data and materials

The review included a total of 27 studies published between 2012 and 2022.

Change history

07 february 2024.

A Correction to this paper has been published: https://doi.org/10.1186/s43093-023-00293-2

Abbreviations

• Artificial intelligence

Augmented reality

Internet of Things

Machine learning

Preferred Reporting Items for Systematic Reviews and Meta-Analyses

Virtual reality

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Dang, T.D., Nguyen, M.T. Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age. Futur Bus J 9 , 94 (2023). https://doi.org/10.1186/s43093-023-00274-5

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Tourism and Hospitality Dissertation Topics Ideas

Are you ready to embark on an exhilarating academic journey delving into Tourism Dissertation Topics? Selecting the perfect topic can seem daunting but fear not! With the boundless opportunities within the realm of tourism, crafting your dissertation can be an exciting endeavor.

Tourism research topics encompass a diverse array of captivating subjects, ranging from the exploration of distinct hospitality styles to the immersion in delectable cuisines, cultural customs, accommodations, travel services, entertainment hubs, and vibrant musical events. With such rich content, students can draw inspiration from their own travel experiences, infusing their research with personal anecdotes and insights.

Consider the staggering growth of international tourist arrivals, as evidenced by the UNWTO World Tourism Barometer, which surged by an impressive 7% in 2010, reaching an astounding 940 million. This statistic underscores the undeniable relevance and immense potential for growth within the tourism industry, making it an ideal avenue for your academic exploration.

Whether you’re intrigued by the allure of exotic destinations or fascinated by the intricacies of tourism management, there’s a wealth of opportunities awaiting your exploration. Let’s transform your dissertation into an extraordinary voyage of discovery, where every topic you delve into unlocks new insights and enriches your understanding of this dynamic field. Get ready to embark on an exciting academic adventure as we explore captivating tourism research topics together!

Table of Contents

Tourism Dissertation Topics Ideas to Take You Out of Dissertation Writing Nightmare

Unlock the excitement of selecting tourism research topics, accommodation tourism dissertation topics:.

• The Impact of Boutique Hotels on Tourist Experience: A Comparative Study
• Sustainable Practices in Eco-Lodges: Balancing Environmental Conservation with Guest Comfort
• Accessibility and Inclusivity in Hotel Design: Enhancing Accommodation Options for Persons with Disabilities
• The Rise of Airbnb: Disrupting Traditional Accommodation Models and its Implications for Local Communities
• Luxury Camping: Exploring the Growing Trend of Glamping and Its Influence on Tourism Experiences

Food and Beverage Services:

• Culinary Tourism: Analyzing the Influence of Local Cuisine on Tourist Destination Choices
• Farm-to-Table Dining Experiences: Evaluating the Sustainability and Authenticity of Locally Sourced Food in Tourism
• Food Tourism in Urban Settings: Exploring Food Tours and Gastronomic Adventures in Metropolitan Areas
• Food Trucks and Street Food Culture: Impact on Destination Image and Visitor Satisfaction
• Allergen Management in Hospitality: Strategies for Ensuring Safe Dining Experiences for Guests with Food Allergies

Recreation and Entertainment:

• Adventure Tourism and Risk Management: Balancing Thrills with Safety Measures in Extreme Sports Activities
• Cultural Festivals as Tourism Attractions: Assessing Their Role in Destination Marketing and Community Development
• Virtual Reality Experiences in Tourism: Examining Their Potential to Enhance Visitor Engagement and Satisfaction
• Sustainable Theme Parks: Strategies for Minimizing Environmental Footprint and Maximizing Social Benefits
• Urban Exploration Tourism: Investigating the Phenomenon of “Ruin Tourism” and Its Ethical Considerations

Transportation:

• High-Speed Rail Tourism: Assessing the Impact of Train Travel on Tourism Patterns and Destination Accessibility
• Electric Vehicles in Tourism: Exploring Sustainable Transportation Options for Tourists in Urban Areas
• Cruise Tourism and Destination Development: Analyzing the Economic and Environmental Impacts of Port Infrastructure Expansion
• Micro-Mobility Solutions for Tourists: Evaluating the Role of Scooter Sharing and Bike Rentals in Urban Tourism
• Airport Design and Passenger Experience: Enhancing Airport Facilities to Improve Tourist Satisfaction and Destination Competitiveness

Travel Services:

• Online Travel Agencies (OTAs) and Destination Marketing: Investigating the Role of Digital Platforms in Tourism Promotion
• Peer-to-Peer Travel Platforms: Examining the Sharing Economy’s Impact on Traditional Travel Services
• Sustainable Tour Operator Practices: Strategies for Reducing Environmental Impact and Supporting Local Communities
• Wellness Tourism and Spa Services: Understanding Tourist Preferences for Health and Wellness Experiences
• Travel Insurance in Tourism: Assessing the Importance of Comprehensive Coverage for Tourists’ Peace of Mind

Ecotourism:

• Community-Based Ecotourism Initiatives: Evaluating Their Effectiveness in Promoting Conservation and Socio-Economic Development
• Wildlife Watching Tourism: Balancing Conservation Goals with Tourist Satisfaction in Natural Habitats
• Ecotourism Certification Programs: Assessing Their Role in Ensuring Environmental Responsibility and Quality Assurance
• Indigenous Tourism and Cultural Preservation: Exploring Indigenous-led Ecotourism Enterprises and Their Contribution to Cultural Heritage Conservation
• Marine Ecotourism: Examining Sustainable Practices for Diving and Snorkeling Activities in Coral Reefs and Marine Sanctuaries

Dark Ecotourism:

• Thana tourism: Exploring Tourist Interest in Dark Tourism Sites Related to Death and Tragedy
• Disaster Tourism: Understanding Visitor Motivations and Ethical Considerations in Visiting Areas Affected by Natural Disasters
• War Tourism: Analyzing the Heritage Tourism Potential of Battlefields and War Memorials
• Prison Tourism: Examining the Growing Interest in Visiting Historical and Active Prisons as Tourist Attractions
• Nuclear Tourism: Investigating Tourist Interest in Visiting Sites Associated with Nuclear Disasters and Energy Production

Hospitality:

• Employee Turnover in Hospitality: Exploring Causes, Consequences, and Strategies for Retention in the Hospitality Industry
• Personalization in Hospitality Services: Implementing Customized Experiences to Enhance Guest Satisfaction and Loyalty
• Hotel Revenue Management Strategies: Optimizing Pricing and Inventory to Maximize Profitability
• Service Quality in Luxury Hospitality: Assessing the Importance of Attention to Detail and Personalized Service Delivery
• Diversity and Inclusion in Hospitality Workforce: Promoting Equality and Equity in Hiring and Advancement Practices

Tourism Management:

• Crisis Management in Tourism: Developing Resilience Strategies for Coping with Unforeseen Events
• Destination Governance Models: Analyzing Public-Private Partnerships in Tourism Development and Management
• Sustainable Tourism Destination Planning: Integrating Environmental, Social, and Economic Considerations
• Tourism Carrying Capacity: Implementing Measures to Ensure Sustainable Visitor Management and Environmental Protection
• Tourism Education and Workforce Development: Addressing Skills Gaps and Training Needs in the Tourism Industry

Tourism Marketing:

• Destination Branding Strategies: Creating Unique and Memorable Brand Identities to Attract Tourists
• Digital Marketing Trends in Tourism: Leveraging Social Media, Influencer Marketing, and Content Strategies to Reach Target Audiences
• Niche Tourism Market Segmentation: Identifying and Targeting Specific Market Segments for Tailored Marketing Campaigns
• Destination Image and Perception Management: Strategies for Shaping Tourist Perceptions and Overcoming Negative Stereotypes
• Sustainable Tourism Marketing: Communicating Environmental and Social Responsibility Initiatives to Eco-Conscious Travelers
• More  What are some good thesis topics in tourism marketing?

Sport Tourism Dissertation Topics:

• Mega Sporting Events and Destination Development: Assessing the Legacy Effects of Hosting Events like the Olympics or FIFA World Cup
• Adventure Sports Tourism: Exploring the Growing Popularity of Activities like Rock Climbing, Surfing, and Mountain Biking in Tourist Destinations
• Golf Tourism: Analyzing the Economic and Environmental Impacts of Golf Resorts and Tournaments on Local Communities
• Sports Event Management: Strategies for Planning and Executing Successful Sporting Events to Attract Tourists and Enhance Destination Image
• Health and Wellness Tourism: Investigating the Role of Sports and Fitness Facilities in Attracting Health-Conscious Travelers to Resorts and Spas
• More Sports Tourism Dissertation Topics Ideas

Sustainable Tourism Dissertation Topics:

• Community-Based Tourism Enterprises: Assessing Their Contribution to Sustainable Development and Poverty Alleviation in Rural Areas
• Ecological Footprint Analysis of Tourist Activities: Measuring and Mitigating Environmental Impact in Popular Tourist Destinations
• Certification Programs for Sustainable Tourism: Evaluating the Effectiveness of Labels like Green Globe and EarthCheck in Promoting Responsible Travel
• Wildlife Conservation and Tourism: Balancing Visitor Experience with Wildlife Protection in Natural Reserves and Parks
• Responsible Tourism Education and Awareness: Strategies for Engaging Tourists and Industry Stakeholders in Sustainable Practices and Ethical Behavior
• More Sustainable Tourism Dissertation Topics Ideas

Travel and Tourism Dissertation Topics:

• Cultural Heritage Tourism: Examining the Preservation and Promotion of Historical Sites, Museums, and Cultural Festivals as Tourist Attractions
• Medical Tourism: Understanding the Motivations and Experiences of Travelers Seeking Healthcare Services Abroad
• Volunteer Tourism (Voluntourism): Analyzing the Benefits and Challenges of Volunteer Programs for Local Communities and Tourists
• Culinary Tourism: Exploring Food and Wine Tours, Cooking Classes, and Culinary Festivals as Tourism Experiences
• Film Tourism: Investigating the Influence of Movies and TV Shows on Destination Choice and Visitor Behavior, and Strategies for Destination Marketing Utilizing Film Locations
• More Travel and Tourism Dissertation Topics Ideas

Tourism Research Proposal Topics Ideas for college students.

So here are some of the tourism research proposal topics and ideas that will you find a theme for your project.

• Attitude towards eco-tourism in Scotland among British tourists
• Implications of the internet in the development of ecotourism
• Is ecotourism better than Europe in other parts of the world?
• Factors that are affecting ecotourism buying behavior
• Integrated marketing communications to ecotourism in the United States of America
• Developing a marketing plan for the London dungeon
• Man-made dark tourism sites: the perception and attitude of Europeans
• All about Jack, the ripper site
• Is it socially good to visit a site of suffering and death by the local communities?
• Factors affecting the customer buying behavior of dark tourism in the United States of America
• Hospitality in religion
• The effects of globalization on the international hospitality industry
• The role of hospitality in the development of a country
• Is marketing the only thing responsible for building the international hospitality industry in New York?
• The internet revolution and hospitality
• The death of tourism and hospitality in Asia
• How tsunami affected the tourism industry of Phuket, Thailand?
• How to remove the negative and bad reputation of Amsterdam using integrated marketing communication?
• How to motivate people to visit and stay at the Marriot hotel in Dubai ?
• Is South Asia the best tourist destination in winter times?
• Bangkok as a winter holiday destination
• Educational tourism program – how to make it.
• Why do British students prefer cultural exchange programs in the US?
• Why do international students prefer the UK as the best education destination in the world?
• Comparison of the British with an American student
• International education tourist programs and the contribution of British students to promote them.
• Can a high volume of tourists have a negative effect on Switzerland’s environment?
• What can be done to revitalize the tourism industry in Pakistan?
• Tourist trap: A menace or a blessing?
• In-depth analysis of any country’s tourism industry
• Factors Influencing Visitor’s Choices to Visit Urban Destinations
• Government instability. When a place is suffering from political problems, it will drive tourists away.
• How have high prices affected tourism in London?
• Does Swansea have the potential in becoming the new ecotourism destination of the UK?
• Do British customers prefer international ecotourism rather than British ecotourism?
• Examining the implications of the Internet on the growth of ecotourism
•  How to promote Beaumaris-Prison in Anglesey, Wales, as a new dark-tourism site in the UK.
• Factors affecting British customers when choosing dark-tourism sites in foreign countries.
• How to develop a marketing plan for London-Dungeon.
• How to make Mercat-Tour in Scotland a dark tourism site.
• The implications of the Tsunami on the tourism industry in Phuket, Thailand.
• Role of strategic human resource management in developing sustainable competitive advantage in contemporary budget hotel chains.
• What makes South-East Asia an attractive tourist destination during winter for British customers?
• The Role of the London Olympics in enhancing the scope of tourism to the city.
• Perception and attitude toward Beijing’s world-heritage tour among British tourists.

Hope these topics will help you come up with memorable tourism dissertations. Writing a dissertation on tourism can be fun as compared to other dissertations as you can write about any exotic place you are dying to visit.

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Hospitality and Tourism Management Theses and Dissertations

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Employee Experience in the U.S. Casual Dining Restaurant Industry: Conceptualization, Scale Development, and Effects on Employees’ Retention , Xiao Ma

Effects of AI Voice Assistants’ Messages on Pro-environmnetal Consumer Behavior: Message Content and Voice Attributes , Somang Min

An Examination of Celebrity Product Involvement and Endorsement Effectiveness , Eric Nichols

Southeastern Conference (SEC) International Student-Athlete (ISA) Career Transitions - A Cultural Intelligence (CQ) Perspective , Tsu-Lin Yeh

The Impact of Interactivity on Information Processing for Virtual Tourist Destinations , Hongxiao Yu

Decoding Trustworthiness and Helpfulness of Online Reviews In Hospitality: A Reader-Centric Perspective , Xiaonan Zhang

Theses/Dissertations from 2022 2022

Customer Touchpoint: Conceptualization, Index Development, and Nomological Validation , Hyunsu Kim

“No Tits in the Pits!”: An Exploratory Analysis of the Experiences of Female Decision Makers in Motorsports in the United States , Alexia Pedo Lopes

Affective Risk Perceptions Toward Travel in a COVID Era: Policy and State Political Influences , Chloe Riley

Theses/Dissertations from 2021 2021

“The Lifeblood of College Sports”: The NCAA’s Dominant Institutional Logic and the Byproducts of an (Over)emphasis on Recruiting , Chris Corr

Customers’ Acceptance of Automated Hotel , Jianhong Feng

Effects of Information Exposure, Emotions, and Self-Efficacy On Risk Perception and Travel Intention During the COVID-19 Pandemic , Chunsheng Jin

Positioning Customer Service Through Customer Journey Mapping in Service Consumption and Recovery , Dan Jin

Does the Tendency of Loss Aversion Depend On The Level of Competition? Evidence From Multilevel Esports Tournaments , Zeqing Mao

The Impact of Social Media Account Types on Travel Intention , Nuri Seo

Technology Experience: Measurement Development and Validation , Hyejo Hailey Shin

Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development and Model Comparison , Ge Zhu

Theses/Dissertations from 2020 2020

The Downside of National Team Identity: A Model to Measure Negative Outcomes of Team Identity , Fei Gao

Newcomer Student-Athlete Perceptions of Coaches’ Socialization Strategies: Scale Development , Evelyn Su Jara-Pazmino

Comparing the Success of Official Sponsors and Ambush Marketers: An Event Study Analysis of Brazil Following the 2014 Fifa World Cup and 2016 Rio de Janeiro Summer Olympic Games , Timothy Koba

The Impact of Hotel Service Robot Appearance and Service Attributes on Customer Experience , Chuhan Thomsen

The Economic Impact of Tennis in South Carolina , Xue Zhang

Theses/Dissertations from 2019 2019

The Importance of Twitter to Destination Marketing Organizations , Tatiana Allgeyer

Finding the Perfect Match: Dimension Analysis and Development of the External Sponsorship Congruence Scale , Kelly Evans

Premium Seating in College Athletics: Trends of Today and the Future , Kendra Holaday

“WE NEED DAWGS!”: Narrative Construction of Athletic Identity Among Black High School Football Players , Victor Dion Kidd

Measuring Long-Term Advertising Effects in the Tourism and Hospitality Industry , Rui Qi

Selling Rooms and Making Money in the Lodging Industry: Analyzing the Effects of RevPAR and GOPPAR Together , Thomas Rogers

Investigating Managerial Priority of Environmental Inputs and Outputs in Public Assembly Venues , Walker Ross

Theses/Dissertations from 2018 2018

College Students and Corporate Social Responsibility: An Examination of Corporate-Social Responsible Behavior in College Athletics From the Students’ Perspective , R. Jacob Gilbert

An Analysis Of Perceptions Of Restaurant Authenticity At Food Tourism Destinations In The Southeastern U.S , Jamie A. Levitt

Theses/Dissertations from 2017 2017

Motivation To Play Esports: Case of League of Legends , Yaoyao Sun

Theme Park Demand, Theme Park Attractiveness, and Visitors’ Theme Park Choices , Yingsha Zhang

Theses/Dissertations from 2016 2016

An Examination Of Destination Choice Behavior Using Meme Maps, Images and Decision Making Styles , Hilmi Atahan Atadil

Memorable Dining Experiences: Formative Index And Model Development , Yang Cao

Theses/Dissertations from 2015 2015

The Influence of Warmth and Competence Perceptions on Employees’ Attitudinal and Behavioral Responses in Casual Dining Restaurants , Diego Riva Humbert Bufquin

Media Effect on Resident Attitude Toward Hosting the Olympic Games: A Cross-National Study Between China and the USA , Qiulin Lu

Self-Determination Theory and Wellness Tourism: How Do Wellness Facilities Contribute to Wellbeing? , Karen I. Thal

Theses/Dissertations from 2014 2014

Understanding Destination Choice from a Cultural Distance Perspective , Hongbo Liu

Revisiting Gender Constraints and Benefits in Leisure Tourism: Man-Up, It’s Time to Travel Like a Woman , Holly L. Rabin

Theses/Dissertations from 2013 2013

Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return , Tiffany Avant

An Analysis of The Possibilities of Applying The North American Management Model to Most Large-Scale Sports Facilities in China , XI LI

Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions , Pei Zhang

Theses/Dissertations from 2012 2012

Is the Current United States Tennis Association's Adult League System Restrictive? , Edward Horne

Manager Training In the Hotel Environment and Its Effect On Employee Turnover Intentions , Kristin Marie Malek

Theses/Dissertations from 2011 2011

Examining Japanese tourists' U.S.-Bound Travel Constraints , Lin He

Theses/Dissertations from 2010 2010

Hotel Guests' Intentions to Choose Green Hotels , Amy Elizabeth Jackson

Green Inside and Out: Case Study On Green Events In Large Public Assembly Facilities , Peyton Jeter

Theses/Dissertations from 2009 2009

Motivations and Constraints of Chinese Outbound tourists: A Case Study , Chengting Lai

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JSmol Viewer

Increasing security levels in the tourism and air-transport industries could enhance african people’s quality of life and tourism demand.

1. Introduction

2. literature review and relevant data considered in this study, 2.1. airport and airline operators must be part of africa’s tourism development, 2.2. the main tourist attractions in africa that attract international tourists, 2.3. guarantee tourist and citizen security, a pending issue in africa, 2.4. security and terrorism in the african tourism context, 3. methodology and data sources, 4. findings, the most relevant african countries for international tourists.

• Angola: USD 0.
• Eswatini: USD 0.
• Guinea: USD 0.
• Lesotho: USD 0.
• Mozambique: USD 0.2 billion.
• Namibia: USD 0.3 billion.
• Botswana: USD 0.4 billion.
• Rwanda: USD 0.4 billion.
• Burundi: USD 0.
• Central African Republic: USD 0.
• Chad: USD 0.
• Congo: USD 0.
• Djibouti: USD 0.
• Guinea Bissau: USD 0.
• Liberia: USD 0.
• Malawi: USD 0.
• Mauritania: USD 0.
• Sao Tome & Principe: USD 0.
• Sierra Leone: USD 0.
• Algeria: USD 0.1 billion.
• Burkina Faso: USD 0.1 billion.
• Cape Verde: USD 0.1 billion.
• Comoros: USD 0.1 billion.
• The Gambia: USD 0.1 billion.
• Madagascar: USD 0.1 billion.
• Niger: USD 0.1 billion.
• Togo: USD 0.1 billion.
• Zimbabwe: USD 0.1 billion.
• Benin: USD 0.2 billion.
• Mali: USD 0.2 billion.
• Côte d’Ivoire: USD 0.3 billion.
• Senegal: USD 0.4 billion.
• Cameroon: USD 0.5 billion.

5. Discussion

The reality of security and terrorism in the african region, 6. conclusions, 6.1. theoretical and managerial implications, 6.2. study limitations and future research, institutional review board statement, informed consent statement, data availability statement, conflicts of interest.

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Florido-Benítez, L. Increasing Security Levels in the Tourism and Air-Transport Industries Could Enhance African People’s Quality of Life and Tourism Demand. Tour. Hosp. 2024 , 5 , 713-735. https://doi.org/10.3390/tourhosp5030042

Florido-Benítez L. Increasing Security Levels in the Tourism and Air-Transport Industries Could Enhance African People’s Quality of Life and Tourism Demand. Tourism and Hospitality . 2024; 5(3):713-735. https://doi.org/10.3390/tourhosp5030042

Florido-Benítez, Lázaro. 2024. "Increasing Security Levels in the Tourism and Air-Transport Industries Could Enhance African People’s Quality of Life and Tourism Demand" Tourism and Hospitality 5, no. 3: 713-735. https://doi.org/10.3390/tourhosp5030042

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• Frontiers in Big Data
• Recommender Systems
• Research Topics

Guiding the Journey: Innovative Recommender Systems for Personalized Tourism, Travel, and Hospitality Experiences

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About this Research Topic

Tourism, travel, and hospitality services have become integral parts of our globalized world. With the advent of technology and the rise of the internet, users now have access to an overwhelming amount of information when it comes to travel planning. The challenge lies in helping users navigate through this vast sea of options and making personalized recommendations based on their preferences. This is where recommender systems come into play. They offer users tailor-made suggestions for travel destinations, activities, and accommodations based on their interests, past experiences, and available budget. By leveraging machine learning algorithms and user profiling techniques, these systems can significantly enhance the travel planning process, resulting in more enjoyable and fulfilling experiences for users. Considerable progress has already been made in this field. Existing research has focused on various aspects, including collaborative filtering methods, content-based filtering approaches, and hybrid models that combine both techniques. However, much more exploration is needed to overcome the challenges that persist. These challenges include improving the accuracy of recommendations, addressing the cold-start problem for new users or destinations, and enhancing the scalability and adaptability of recommender systems to handle the vast amount of travel-related data. Currently, the research in this field is focused on advancing recommender systems in the tourism, travel, and hospitality domains. The goal is to develop more sophisticated algorithms and methodologies that can provide users with increasingly accurate and personalized recommendations. Researchers are working towards overcoming existing limitations and tackling emerging challenges to create robust systems capable of handling diverse user preferences, dynamic user behaviour and various contextual factors. The areas of research that need further exploration include but are not limited to: • Novel recommendation algorithms for tourism, travel, and hospitality services • Context-aware recommender systems for personalized activity suggestions considering factors such as location, time, and social context • User modelling and profiling techniques to capture complex user preferences and behaviours • Handling the cold-start problem for new users and destinations • Incorporating sentiment analysis and user feedback into recommender systems • Evaluating the impact of recommender systems on user satisfaction and the overall tourism industry • Evaluation metrics for measuring the effectiveness of tourism recommender systems • Collaborative filtering techniques for travel recommendation • Content-based filtering approaches for personalized accommodation recommendations • Hybrid recommendation models for travel planning We aim for this Research Topic to foster greater collaboration and knowledge sharing among experts in this field, ultimately pushing the boundaries of recommender systems for the tourism, travel, and hospitality industry.

Keywords : Recommender Systems, Personalized Tourism, User Modeling, Travel Recommendations, RecSys

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Top Tourism and Hospitality Management Research topics(2023)

This blog article you are about to read will provide you with Tourism and Hospitality Management Research topics.

Do you intend to write a research paper about hospitality? Are you looking for the top research topics in hospitality? Not to worry! You should read this blog article.

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Tourism and Hospitality Management Project Topics with materials

The role of tourism in economic growth and poverty reduction

• The impact of Covid 19 on world Tourism
• The effects of quality services on customer satisfaction
• The role of limbe festac in cultural tourism development
• The role of Campo Ma’an National Park in the Development of Tourism in Kribi
• Assessment of tourist activities at debarcadere beach in kribi ocean division
• Role of Recreational sites in The Promotion of Tourism Development in Limbe, Fako Division, South west Region of Cameroon
• Assessing the Factors that Account for the Touristic Attractiveness of Kribi
• Factors affecting civil servants participation in domestic tourism. A case study of the civil servants living in Yaoundé V subdivision of Cameroon
• Examining the potentials of hospitality industry as an agent of tourist attractions in Kumba
• Food as a determinant of domestic tourist behavior in Kumba I Municipality
• Tourism as an Agent of Cultural Change in Bangem, Kupemuanenguba Division
• Potentials of Barombi Mbo Lake for the Development of Tourism in Kumba I
• Examining cultural potentials of the Bafaw people for the promotion of sustainable tourism development in Meme Division

Tourism and Hospitality Management Research topics

• The importance of product distribution policies to tourism enterprises and to tourists
• Westernization as a Threat to the Bali Nyonga Cultural Heritage
• The Assessment of Buffet Services of Hotels in the Limbe Resort Town
• Organizational Control and Customer Service Delivery at Mountain Hotel in Buea
• Challenges and Opportunities of Sustainable Tourism development in Cameroon; case study the Bakossi National Park in the South West Region
• Recreational Tourism Development in Limbe: Challenges and Prospects
• Perception and attitudes toward sustainable tourism in Cameroon amongst Cameroon tourists. case of Korup national park
• The role of royal marriages in the promotion of tourist destinations in tombel
• Design and implementation of a hotel management system
• The Impact Of Destination Image On Tourist Satisfaction, And Destination Loyalty: A Case Of Buea Municipality
• Problems Of Hotel Business In Fako Division A Case Study Of some selected five stars Hotels in Buea
• Impact Of Foreign Direct Investment On The Hospitality Sector in Cameroon.
• Assessing The Challenges Facing Small Scale Hotels In Cameroon (A case Study Of some selected hotels in Mamfe Town)
• Packaging And Service Delivery In The Hospitality Industry (A Case Study Of some selected hotels in Limbe Municipality)
• Prospects And Problems Of E-Marketing In Hospitality Industry in Cameroon
• Service Management In Hospitality Industry (A Case Study Of some selected hotels in Bamenda II municipality)
• Customer Perceived Value And Customers Satisfaction In Travel Agency In Cameroon (A Study Of hotels in Kumba II Municipality).
• The Impact Of Inadequate Food Supply On The Tourism And Hospitality Industry: The case study of hotels in Bafoussam, Cameroon
• An Assessment Of Tourist Attraction Development And Consumer Behaviour In Limbe Municipality
• Assessing Hotels Social Responsibilities To Its Host Communities, the case study of hotels in Limbe Municipality
• The Impact Of Quality Control Methods On Employee Performance Within The Hospitality Industry
• Consumer Experience And Destination Loyalty In Tourist Site in Cameroon: Case study Kribi
• Customer Perceived Value And Customers Satisfaction In Travel Agency In Cameroon (A Study Of Camiar-co)
• Human Resource Management In The Hotel And Catering Industry case study of Mountain Hotel Buea
• Impact Of Marketing Communication In Tourist Destination A Case Study Of Fako Division
• The Effect Of Government Policies On The Development Of Tourism In Cameroon
• The Impact Of Religion On The Development Of The Tourism And Hospitality Industry Of Cameroon
• Problems Encountered By Managers In Setting Up A Small Scale Hospitality Business in Mamfe Central
• An Assessment Of The Impact Of Motivation On Employee’s Productivity In Hospitality Industry Case study of Chariot Hotel Buea
• A Critical Examination Of Safety And Security Concerns In Hospitality Industry Case study Eta Palace Hotel Buea
• Prospects And Problems Of E-Marketing In The Hospitality Industry in Limbe Municipality
• The Relevance Of Human Capital Management To Profit Maximization In The Hospitality Industry (A Case Study Of Hotel Saint Claire).

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Tourism and Hospitality Management Project Topics,

• Summary of Contents
• Describe hospitality.

Writing Hospitality Research Papers

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• Excellent topics for hospitality research

Final Analysis of the Hospitality Research Topic

If you’re a student pursuing a degree in hospitality courses, you’ll be required to accomplish a thesis on a hospitality-related subject in order to earn your degree. Finding a study topic might be challenging in general. Finding suitable subjects for a research paper will require a significant time and effort investment. Here, we have compiled a list of the finest hospitality research topics to aid you.

Find out more about a variety of research topics in hospitality by reading this blog post. Learn how to prepare hospitality research papers as well.

Describing hospitality.

Giving guests and visitors a kind or warm reception is the definition of hospitality. On this planet, one of the dynamic industries where technology and innovation are applied to enhance the guest experience is hospitality. The majority of the activities connected to travel and tourism are included in the hospitality and tourist sector. The hotel industry encompasses primarily

Lodges & Hotels

Clubs & Bars at Night

Food Services & Restaurants

Transportation & Travel

Bus trips and cruise liners

Events (Private, Business, Cultural & Sports)

Wellness & Spas

The management functions in the hospitality business are the subject of the broad topic of hospitality management, sometimes known as hotel management.

The greatest services are provided with the ultimate goal of ensuring client satisfaction in the hotel sector.

Therefore, the sector needs a lot of talents, creativity, and technological assistance to increase client pleasure.

The hospitality business also engages in a variety of research and analysis initiatives to develop distinctive customer-attraction strategies.

A research paper on hospitality focuses on any subjects that have to do with the industry. Finding a decent topic is the first step in creating a research paper.

Make careful to choose a topic that interests you when choosing one. The subject of the study shouldn’t be very broad or specific.

If the subject is too vast, concentrate just on one particular theme.

The topic or subtopic you choose for discussion should have a compelling thesis statement.

Keep in mind that each major point related to the research statement needs to be supported by relevant data.

Your research paper about hospitality should be informative and well-structured, just like other academic papers.

Include the following components in your research paper on hospitality.

It serves as the essay’s introductory passage. You should include some background information on the subject and your thesis statement in the first paragraph.

Review of the literature : In this area, you should go through the theoretical framework and the sources you consulted when conducting research for the article.

Research Methodology : In this section, you should list and describe every technique you utilised to gather and examine the data.

Data Analysis : You must analyse all of the research data you have obtained in this step.

Results : Here, you should concentrate on the significance and ramifications of the information you gathered.

Summary : In this area, you should enumerate all the key ideas. You should also explain how your analysis led to the solutions to your research topic.

References page: This is where you should list all of the references you utilised in your research paper.

There are several potential study subjects in the broad realm of hospitality.

You can choose any hospitality topic based on the history, culture, management, and current industry developments when writing a research paper on the subject.

Do you need to choose the greatest subjects for your hospitality research paper? Cool! The best hospitality research ideas and topics are presented below for your consideration.

Choose a topic from the list below, and then refer to it.

Discuss the meaning of the word “hospitality.”

Islamic hospitality is valued.

Greek hospitality in antiquity.

The best methods to welcome visitors to Rome.

Christianity’s tradition of hospitality.

worldwide trends’ impact on the hospitality sector.

Describe the interaction between the host and the visitor.

a thorough examination of ethics in hospitality.

The best methods to welcome visitors in Prague.

Examine the adverse effects of travel restrictions.

Contribution of tourism to the expansion of the world economy

Creating sustainable tourism

Describe the tourist hotspots in Europe.

The COVID-19 pandemic’s effects on world tourism

Discuss proper behaviour in the hospitality sector.

casino smoking regulations’ impact.

Describe the idea of honoured guests in Christian doctrine.

freedom of movement in transportation.

Consider the idea of twisted hospitality in depth.

a thorough examination of equitable pay in the hospitality sector. Case Study: The Hotel Izmailovo.

The Abraj Al-Bait is a case study.

Analyze the Circus Circus in Las Vegas from a strategic standpoint.

Analyze the Hilton Hawaiian Village from a strategic standpoint.

Talk about the slogan “Atithi Devo Bhava”

The education of flight attendants in hospitality

The value of the hospitality sector to France’s economy

A comparison between Middle Eastern and European countries’ hospitality regulations

Current hospitality regulations in China and Japan

Discuss a hotel’s accounting and financial management.

administration of a sizable hotel’s revenue.

a review of French hotel administration.

Good hotel manager qualities.

The Ambassador City Jomtien is a case in point.

The Wynn Las Vegas is a case in point.

Pakistani hotel management.

The First World Hotel & Plaza is a case study.

Describe the 5-star hotel’s customer service.

Examine the distinctions between a limited-service hotel and a full-service hotel.

Hospitality, Society, and Space

Application of technology to hotel management procedures

current hotel management fad

Management of hotels is important.

Munyonyo Commonwealth Resort is a case study on employee performance in the hotel setting.

Best hotel management techniques

An examination of the Innkeepers’ Laws.

Talk about insurance exclusions.

Describe bailments with relation to the hospitality sector.

Look into the UK hotel industry’s theft risk.

South African laws on hospitality.

Indian laws on hospitality.

Look into Russian hospitality law.

South Korean laws on hospitality.

North Korean laws on hospitality.

Talk about hotel owners’ legal obligations in the US.

The role of hospitality law in promoting tourism

Critical evaluation of American hospitality legislation

European Union guest property losses

Talk about the virtue of hospitality.

working circumstances in a big hotel.

significant problems in the hospitality sector.

the numerous kinds of lodging used in hospitality.

Discuss the salaries that hotel managers should anticipate.

provide Nepal with food, shelter, and security.

the management of hotels during the COVID pandemic

a thorough examination of hotel marketing administration.

the function of a hotel’s general manager.

Put together a strategic analysis of the hotel of your choice.

the function of a director of events and groups.

food and drink in the tourism sector.

Giving protection in Judaism.

What facilities managers do.

Do some research on how the hotel sector will be affected by the coronavirus pandemic in 2020.

Discuss restaurant staff training in hospitality.

the hospitality sector’s significance to the US economy.

Discuss flight attendants’ hospitality training.

Analyze the Caesars Palace hotel from a strategic perspective.

Find out what a resort’s off-season entails.

Discuss the diversification of hospitality businesses.

Case Study: The Signature and the MGM Grand in Las Vegas

Analyze the Excalibur Hotel and Casino from a strategic standpoint.

An example is The Londoner Macao.

The Venetian Resort in Las Vegas is a case study.

Talk about hospitality personalisation.

Examine the seven elements of tourism.

Describe the three key ideas in tourism.

best US tourism destinations.

Making contactless payments in the hospitality sector.

America’s domestic travel industry.

Best UK tourism destinations.

the trends in international travel for 2022.

What impact did the COVID 19 pandemic have on travel?

What is meant by inbound tourism?

TQM (Total Quality Management) and Sig Sigma are used in the hotel and tourism industries.

Remote communication’s importance in the hospitality and tourist industries

Discuss promoting your destination.

Analyze the Shinagawa Prince Hotel from a strategic standpoint.

how technology has changed the hotel sector.

Bring up seamless technologies in the hotel industry.

Analyze Resorts World Las Vegas from a strategic standpoint.

Talk about the most effective techniques to appeal to millennials.

The hospitality sector and augmented reality.

Sustainability in the hotel and restaurant business.

The hospitality industry’s most crucial service.

Describe the rising importance placed on wellbeing.

utilising technology to satisfy hotel guests’ requirements.

Analyze the hotel Atlantis Paradise Island from a strategic standpoint.

destroying the opposition in the hotel industry.

The primary duty of hospitality in a deluxe hotel.

Find out the value of a qualified tour guide.

Why do clients choose leisure hotels while booking international vacations?

The benefits of the royal wedding for the hotel sector.

deciding factors while choosing a restaurant for a Friday night out.

How can bars and restaurants inspire their staff?

What has the hospitality sector done to accommodate and draw additional tourists now that more people are travelling alone?

How do consumer choices impact leisure travel for British consumers?

assessing consumer perceptions and attitudes regarding internet travel agencies.

What are some effective ways for small catering businesses to use integrated marketing communication to grow their brand and boost sales?

Does brand extension in hotel chains have an impact on consumers’ purchasing decisions?

customers’ opinions and attitudes toward Thai food in Britain.

excellent topics for hospitality research

Examine a certain bar’s operations.

Discuss the system of tips.

Laws in the hotel industry are evolving.

the significance of appropriate behaviour.

Do some research on local hotel employees’ salaries.

how hospitality affects both the direct and indirect economies.

Going green in the hotel industry in the next years.

Compare three of the country’s largest hotel chains.

The Maldives’ hospitality laws and regulations.

during the Olympic Games, hospitality.

the most effective techniques to draw visitors to your hotel.

Ancient Egyptian hospitality

Describe the Eastern European custom of eating bread and salt.

Talk about the hospital’s friendliness.

An examination of sports tourism.

newest fashions in the hospitality sector.

A hotel crisis management team is what?

What are vacationers for leisure?

How crucial are offices in hotels?

What in the hospitality industry is essentialism?

Can you discuss the unique characteristics of visitors who travel alone?

Wholistic hospitality is what?

Talk about the abilities of a seasoned restaurant management.

Investigate a fresh area of hospitality.

How significant is a review for hospitality businesses?

Distinct geographical regions have different approaches to providing hospitality services.

The function of the management team in hospitality.

What strategies hotels are using to stay afloat in the competitive world of hospitality.

types of in-demand hospitality services.

innovative methods for meeting hotel visitors’ demands.

You can create a top-notch research paper utilising any subject from the list of suggested hospitality study topics above. Call us for online assignment writing assistance if choosing a solid research topic for your assignment presents a challenge. Along with topic selection, we can help you with research paper writing or assignments related to hotel management.

We are renowned for providing dependable, superior assignment writing services. We specifically have a staff of qualified academic writers on a variety of areas available to help.

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