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Fast Food Restaurant Business Plan

Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

Free Business Plan Template

Download our free fast food restaurant business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Products and Services: Highlight your food menu and the services you will offer to your customers. Describe any special dishes you serve.
• For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• Vegetarian fast food restaurants
• Pizza chains
• Mexican fast food restaurants
• Asian fast food restaurants
• Sandwich shops
• Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

• Owners: List the founders or owners of your fast food restaurant. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established fast food restaurant business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your fast food restaurant from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.
• Regulatory Environment: List regulations and licensing requirements affecting fast food restaurants, such as business registration, insurance, food service license, employment, and environmental regulations.

Here are a few tips for writing the market analysis section of your fast food business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Fast Food Menu: Start this section by offering an overview of your fast food menu. Include the details about the types of cuisine, dietary options you provide, and any signature dishes.
• Beverages and Desserts: Besides the fast food items, mention if your restaurant serves any other beverages such as tea, coffee, soft drinks, juices, and desserts or treats. For instance, dramatic style involves using longer & thicker lashes for a glamorous look.
• Food Preparation and Safety Measures: This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.Your safety measures may include maintaining cleanliness, regular sanitization, and conducting regular staff training programs.
• Special Services: Mention if your fast food restaurant offers any additional services. You may include services like online ordering, drive-thru, and valet parking.

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your products and services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include offering loyalty programs, online food delivery services, and creating corporate accounts.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, focusing on personalized service, offering promotions, etc

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your restaurant’s staffing requirements, including the number of employees or kitchen staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your fast food restaurant. Your operational processes may include restaurant opening, staff assignments, food preparation and cooking, order fulfillment, cleanliness and sanitization, and closing procedures.
• Equipment & Machinery: Include the list of equipment and machinery required for fast food restaurants, such as refrigerators, coffee machines, ice machines, POS systems, Utensils and kitchen tools, and food preparation equipment.
• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your fast food restaurant, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a fast food restaurant, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

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Frequently asked questions, why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Fast Food Restaurant Business Plan

Starting or growing a fast food business? Use this fast food restaurant business plan example as your guide to create your own custom plan to start a food truck, kiosk, or fast food franchise. You can even download it for quick editing.

After all, it’s always easier to edit something that to write it from scratch. That’s why we provide this fast food business restaurant plan free for downloading. You can modify the concepts presented in this plan to fit your specific needs and goals.

Download this Fast Food Business Plan free for easy editing in Google Docs or Microsoft Word:

Table of Contents

1.0 Fast Food Business Plan – Executive Summary

1.1 company & industry.

Nudlez, a Washington Corporation, is in the fast-food service industry. The company has developed a unique business model that reduces overhead by utilizing mobile vending units as opposed to brick and mortar stores. This is a very popular alternative to dining in larger business centric cities.

1.2 PRODUCTS & SERVICES

Nudlez provides high quality, fast-served Asian-styled meals, based on a central theme of noodles. The meals cater for variety and are delivered fresh faster than other noodle-based products. The meals are provided to the consumer initially through mobile Noodle Vending Units (NVU’s), which provide widespread point of sale coverage. The NVU’s are state-of-the-art, complying with health regulations. The first trial NVU was tested in Seattle in July 20XX, receiving great response. The NVU will become a product in itself, as Nudlez expands rapidly through franchising. Nudlez is a globally transportable business.

1.3 FAST FOOD RESTAURANT BUSINESS PLAN: MARKET ANALYSIS

1.4 STRATEGY & IMPLEMENTATION

Nudlez will build brand recognition through its Noodle Vending Units being placed strategically throughout large cities’ business districts. Once brand recognition has been achieved, catering services will be offered, and the Nudlez products will be available in supermarkets. Additionally, Nudlez offers franchise opportunities to help further expand its reach, along with adding an additional revenue stream.

1.5 MANAGEMENT

The owners have significant experience in: the hospitality industry, advertising, and business management. The founder previously owned two very successful Thai restaurants in Seattle but grew tired of paying exorbitant rent hoping customers would turn up each night. His Nudlez concept takes the product to the street!

1.6 FINANCIAL PLAN

Nudlez has strong financials, and is always cash flow positive. Revenues are projected to grow to nearly $58,000,000 by Year 5, with EBITDA totaling $15,000,000. An initial analysis indicates that only 100 meals per day per NVU must be sold to break even. The strong financial plan ensures that the company will be attractive as an acquisition for exit.

1.7 FUNDS REQUIRED & USE

The purpose of this business plan is to raise $1,500,000 from an investor, in the form of a convertible and redeemable note, providing a 32% compound annual return. Nudlez is committed to the rollout of its ‘wok-fresh’ fast food business in 20XX.

2.0 Company Summary

2.1 legal entity & ownership.

Nudlez is trademark registered. Nudlez Inc. was incorporated in the State of Washington in March 20XX. Nudlez is currently equally owned by Mr. Dan Billings and Mr. Bill Cook. They have already spent over $75,000 in direct costs of product testing and development, and will commit a further $200,000 in 20XX, prior to funds being required from the investor. Both owners will each hold two voting rights on the Board with the investor holding one.

2.2 HISTORY

For a start, shop fronts in good locations are expensive. The key to making such a venture successful domestically would be to ensure that the vendor outlets are very hygienic, comply with health standards, serviced by an efficient re-supply network producing consistent meals, with professionalism and quality paramount. He spent considerable time designing a purpose built Noodle Vending Unit. He also moved back to Seattle and renewed his ties in the culinary community to elicit the design of fresh and tasty meals to be served from the NVU. The Nudlez brand was born! Realizing the opportunity to seize a market niche through rapid expansion, the inventor also joined forces with an experienced international business team to develop and implement that initiative.

2.3 FACILITIES & LOCATIONS

During the start-up phase of the business, food sales revenue will come from NVU lunchtime customers in busy Seattle CBD locations. A small office will be setup in Seattle that will serve as the headquarters of the company.

3.0 Mobile Cooking Unit (Food Truck) Products and Services

3.1 product description.

These two products symbiotically solidify the Nudlez brand name. Nudlez is a state-of-the-art stir-fry noodle street vending system. While Nudlez’s footprint in the three major metropolitan cities in Washington will be underpinned by the NVU fleet and a smaller number of strategically placed Nudlez stores, the aim in year-3 is to diversify the revenue stream by selling the meal product alone in supermarkets for home preparation and consumption.

3.2 FEATURES & BENEFITS

Fast & affordable meals.

The NVU operator cooks the meals in front of the customer within sixty seconds, using fresh ingredients. As implied by the Nudlez tagline ‘wok fresh’, each serving of noodles is a taste sensation, freshly cooked-to-order and served piping hot in a convenient cardboard pail. Customers are invited to create their own noodle dish following three easy steps: Step 1: Select Noodle Type; Step 2: Add Sauce; Step 3: Choose Protein. Compared to the meals offered by competitors, Nudlez offers a fresh, tasty, nutritious alternative. Nudlez may be slower than some fast food from the point of order, but it is significantly fresher, more nutritious, and almost 50% more profitable.

One secret to the speed of Nudlez meals is that the meats and vegetables are pre-blanched and hygienically sealed in the same pail that the customer eventually receives. The operator simply removes from the fridge, and combines with noodles and sauce in the wok.

Noodle Vending Unit

Each NVU cart is immaculately presented in stainless steel and branded in strong colorful graphics. At night the noodle stand benefits from its own internal lighting. Construction is of the highest quality kitchen-grade stainless steel. It is designed to be versatile for use in just about any place where it is legal to sell food from a temporary stall. In comparison to standard ‘caravan-type’ vendor units, the NVU has major advantages in that it is: cheaper to produce, smaller size for better site access, self-sustaining power (no mains required short-term), easily moved by one person, unique look, hygienic and cheap to service.

3.3 COMPETITION

The range of competitors spans the market dominants like McDonalds to sandwich and sushi bars to ‘vendor’ foods like kebabs. However, when looking for closer similarity to Nudlez’s offering, we arrive at the specialized noodle-based products provided by such companies as ‘Noodlist’. A storefront operation located close to Pioneer Square in Seattle, the meal variety at ‘Noodlist’ is slightly broader. However speed of preparation is significantly slower than Nudlez, necessitating the addition of standard pre-cooked, oily and somewhat bland Asian fare to satisfy the ‘time-poor’ consumers. It is only this time constraint that is satisfied though, as taste and nutrition are compromised. The lack of speed in the fresh cooked Asian fast food market is emphasized by another competitor, ‘Hot Wok’, offering noodle-based meals in the Sea-Tac International Airport, where a sign on the counter informs consumers that meals may take up to thirty minutes to prepare. A captive consumer group is not being exploited here. Nudlez will change that.

‘Wok in a Box’ is an Oregon competitor that intends to open stores in Washington beginning in 20XX. The company currently operates 16 stores in the Pacific Northwest. Market research indicates company revenue for 20XX reached $5 million, representing a growth rate of 78 percent over the prior year. This growth is encouraging to Nudlez, which through the use of its NVU’s and its other competitive advantages will gain broader exposure. The existence of such competitors makes Nudlez an attractive acquisition or merger proposition.

3.4 COMPETITIVE EDGE/BARRIERS TO ENTRY

• Unique modality of fast-food availability, with unmatched preparation times
• Lower capital costs and overheads and high margin unit sales through broad exposure.
• Healthy, fresh, fast, quality, price competitive alternative
• New funky, identifiable brand, professional approach and solid management
• Aimed at segment of large market not currently exploited by the competition

3.5 DEVELOPMENT

The founders of Nudlez have invested a total of $75,000 in development of the NVU, and plan to spend an additional $200,000 over the next year on development of the second generation NVU. The ‘Generation-2’ NVU is currently under design, maintaining versatility yet improving with the introduction of inventions such as the Nudle-Rac.

4.0 Food Truck Market Analysis Summary

4.1 target market.

With Nudlez, the term “customer” holds two meanings; firstly as a reference to “consumers” who may purchase a meal from a Nudlez point of presence, and secondly as “entities” with an interest in owning a Nudlez franchise. The primary target “consumer” group for the first phase of Nudlez fits the profile of a medium to high-income earner, with a healthy and fresh lifestyle orientation. The first phase of the business plan is about growing brand awareness quickly with customers of this profile. Shortly after growing the brand awareness, as part of the Nudlez rapid growth plans, franchisee customers looking for a self-employment opportunity providing good income relative to the hours worked will be targeted. Institutions such as university campuses will also be targeted as potential franchisees.

The profile will then extend through catering to the customer who is looking for a relatively low cost, value-adding product to support private or corporate events. This customer will be served at both the supermarket (DIY) and event catering levels.

4.2 MARKET SIZE

With sales in excess of $105 billion, the market for fast food is substantial, and the opportunity to build and grow a new exciting product with a strong brand is real. Asian style food represented approximately 35% of this revenue. Although the market is mature with heavy buyer/seller saturation, it is heavily segmented on quality, style, modality and price, presenting opportunity for niche market products such as Nudlez. Customers’ perception of ‘healthier’ is an important value proposition. Nudlez provides this, with the added bonus of serving the meal quickly.

The idea that desirable food could be prepared in a quick fashion appeals to a sizeable portion of the market; those in tourism, people engaged in a commercial capacity, busy homemakers and students. These few examples are indicative of a large and growing collection of “time poor” individuals placing increasing value on every spare moment of their day. Nudlez has the ability to match the ravenous need for convenience with the utility that modern, fast paced lifestyles drive. Nudlez negates boundaries of culture, age and preference, through a daily mission to satiate appetites.

4.3 MARKET TRENDS

The economic environment for the successful outlet will take into account the factors and conditions that influence the ability of its target market to afford its product. Consumers today, particularly in business-centric cites, have a relatively high disposable income. Nudlez will be priced competitively with existing alternatives and will strive to attract market share through product differentiation.

4.4 FAST FOOD RESTAURANT SWOT ANALYSIS

The following represents our strengths, weaknesses, opportunities and threats for this fast food business plan:

• Strong product supported by great tasking meals with a strong focus on quality, healthy and competitively priced meals in addition to the speed of producing meals
• Strong brand, which has been tested before full implementation. Emphasis on a fund brand culture
• Market conditions are favorable with Nudlez offering new niche spark in an otherwise static market
• Low development risk as the product currently exists
• Easy, low risk growth through short time to market and short time for NVU construction as well as low cost per unit
• Transferable business model as a result of similarities in trends and the US culture of street style food vending. Ability to capitalize on brand and concept with expansion through franchise and other market segments
• Low management risk due to experienced team and the strong diversification of skills and expertise = holistic results
• High gross margins on meal products, which can be maximized by negotiating bulk purchase agreements with wholesalers.
• Defendability of concept as the meal products cannot be patented; this needs to be addressed by building strong brand awareness and establishing copyright on total quality system. Focus also on rapid growth and securing prime sites in target markets
• NVU restocking logistics is being addressed through NVU design, which ensures breakeven results for a day’s trade without restocking. Central production facilities also being established to support restocking
• Site permits for street vending need to be established before implementation of NVU’s, but also private sites will be secured to reduce exposure to local government issues
• Product may be vulnerable to weaken over time, which can be minimized through product innovation and diversification

Opportunities

• Niche-specific opportunities through monopolizing niche market by building strong brand awareness and leading the street food vending culture through being vigilant with other vending business opportunities.
• Low restriction to NVU operating hours means there can be diversity of venues and access to a very diverse target customer group
• Capitalize on diversity of venues and consumer groups to promote and market expansion through event catering and franchise ownership
• International expansion to Europe, which has a strong culture for street food vending and pre-prepared meals. Target strategic partner for joint venture, master franchise or sale of Nudlez
• Local government regulations in relation to street vendors means permits secured have minimum life period, however change in this area is slow
• Vulnerability to imitation products from competitors will be reduced through rapid development of Nudlez products and brand.
• Short-term site permits means the Nudlez brand needs to be diversified through catering, franchise and supermarket placement
• Seasonal demand for NVU’s meaning inconsistent returns. This can be minimized through diversifying brand through catering, franchising and a supermarket product line.

5.0 Fast Food Restaurant Business Plan Strategy & Implementation

5.1 philosophy.

“To forge a new, vibrant, high quality brand in the fast-food sector; to challenge the established market by offering a fresh, tasty and professional alternative; and to build a robust business model founded on high-yield, low capital outlay products.”

It is our vision that Nudlez will expand predominantly through franchising domestically and then to appropriate international markets. It will diversify through catering and product placement in supermarkets. The possibility of trade acquisition or merger also exists.

5.2 MARKETING STRATEGY

5.3 SALES STRATEGY

The marketing objective of Nudlez is to position itself so that consumers of fast food are confident they are purchasing and consuming a healthy and fresh product, enhanced by the overall delivery experience. The marketing objectives are to:

• Rapidly establish a recognized brand through street vendor points of sale supported by a smaller number of strategically placed hardstand stores
• Position itself as a fresh, tasty and healthy alternative to traditional fast food
• Maintain high gross margins on meal products
• Capitalize on the brand through expansion using franchising and product diversification, which will include catering and supermarket placement

Nudlez’s initial strategy will be focused within Washington, commencing in Seattle then within 18 months expansion into Spokane and the Vancouver/Portland metropolis. Beginning with company owned NVU’s and central production facilities, rapid expansion will then be achieved through franchising in all target areas.

5.4 OPERATIONS

NVU production will be outsourced to a manufacturer in Seattle and has been estimated at $12,500 per NVU. Each city will have company owned NVU’s, shops, a central kitchen premises and support kitchens (hubs).

Product Production and Preparation

Raw product has been sourced from selected Seattle suppliers. It is a competitive quality market, with room for a number of suppliers to diversify risk. The secret to Nudlez’ fast delivery to the customer from moment of order is the blanching and preparation process of the raw product at the central kitchen premises and hub sites. This will be overseen by our master-chef teams, adhering to strict health regulations. All ordering, stocking and quality controls will be managed on an in-house computer based system enabling usage patterns to be monitored maintaining ordering efficiency and minimizing wastage.

5.5 NVU Stocking

A unique system for NVU and store restocking, the Nudle-Rac is currently under design. Essentially providing completely removable internal sectioning to the refrigerators to hold the different meals available, it is spring-loaded so that when one meal is removed, the next meal raises to the top for easy access. At the beginning of each day, a franchisee will arrive at their support kitchen where the Nudle-Rac, preloaded with the day’s meals, will be loaded directly into the NVU’s fridge without having to remove the NVU from the van providing an efficient stocking system and minimizing the time meals spend out of refrigeration. For large catering events, support vans will provide additional pre-stocked Nudle-Racs to onsite NVU’s.

5.6 FAST FOOD RESTAURANT EXIT STRATEGY

It is Nudlez objective to be acquired by another fast food company within five years by posting large revenues and a substantial EBITDA. Additionally, merger options, as well as an IPO may be considered at that time.

6.0 Management Summary

6.1 organizational structure.

Nudlez will be lead by Bill Cook, CEO. He will report to the founders and investors, which will make up the board. The CEO will oversee the CFO, CIO, Food and Human Resources departments.

6.2 MANAGEMENT TEAM

With over 80 years of sector diverse, international strategic and operational combined experience, professionally qualified and with energetic personalities critical to ensuring the Nudlez values, the owners and the management provide the skills to deliver:

• Bill Cook has run start-up business operations, with broad management skills
• Dan Billings has owned and managed 2 successful restaurants and an advertising firm
• David Noor is a financial wiz with broad entrepreneurial appreciation
• Angela Gates is not your typical CIO, with a creative flair and eye for efficiency
• Sheila Arch brings the important HR skills combined with a marketing bent

Bill Cook – CEO & Director (Systems, Strategy & Finance)

Bill is a Seattle boy, born and bred, with an intimate knowledge of the cultural and niche diversities of Seattle. Originally with an honors degree in Civil Engineering, Bill worked in the Seattle construction industry from the 80’s boom time through the recession of the early 90’s. From there he traveled overseas working in such places as the UK, Bosnia (during the war), Romania and Holland. The bulk of his experience in these eight years centered on strategic management of start-up ventures. These ranged from establishing critical engineering support facilities for the UN in Bosnia, to expending Shell’s retail network across Eastern Europe, to property development ventures in Romania. Bill returned to Seattle in 20XX to utilize this broad strategic experience on home soil, initially focusing on the property sector. Bill has known Dan for over 20 years and quickly assessed the potential of his Nudlez idea, convincing Dan that rapid expansion was key to securing the market niche. Bill graduated his MBA with High Distinction in 20XX.

Dan Billings – Director (Marketing & Food Technology)

After a successful career in advertising culminating in the establishment of his own Seattle based agency, Dan entered the hospitality industry. His first venture, Pad Real Thai, a Thai restaurant and takeaway situated on bustling Pine Street, was an instant hit. An innovative and funky menu, supported with clever marketing (including the use of real Bangkok Pad’s for delivery vehicles) saw the business achieve critical acclaim. Rave reviews in Short Black and Cheap Eats to name a few, were followed by televised appearances on ‘Seattle Weekly’ and Seattle’s Food Lover’s Guide. A second Pad restaurant opened in Bellevue, and was awarded the prestigious ‘Bent Fork” award. Dan sold the Pad enterprise in 20XX to pursue business interests in Thailand. It was here, while enjoying Bangkok’s vibrant street food culture, where the Nudlez concept was born. Dan has a degree in Science from the University of Washington.

6.3 PERSONNEL NEEDS

In the long term, the employee/income ratio will be approximately $125,000 per employee. Nudlez will run a lean operation with an emphasis on sales and food production. In years two and three the sales staff will grow from 20 to 110 people, and the production staff will grow from 12 to 277 people. Administration will grow as needed to support this fast food business plan.

7.0 Fast Food Restaurant Financial Plan

7.1 requirements.

The investor’s $1,500,000 will be structured as a redeemable note, convertible to 15% shareholding in Nudlez at the end of year-3. Alternatively, redemption can be done at this time providing a return of $3,450,000 (2.3 times investment), equating to a compound annual return of approximately 32%. The end of year-3 is good point for possible investor exit, as decisions on product expansion into supermarkets will be made at this time.

7.2 USE OF FUNDS

Funds will be used to initially finish development of the NVU and to establish fit out central premises in Seattle, including IT infrastructure. 5 hubs and 5 sites will initially be established in Seattle, following that expansion into Vancouver/Portland and Spokane will begin.

7.3 INCOME STATEMENT PROJECTIONS

Nudlez will be profitable by the end of its first fiscal year, as shown in the attached financial statements. The business will grow dramatically in years two and three.

Break Even Analysis

A break even analysis, assuming zero catering and acquisition stores, reveals less than 100 meals per NVU and 150 per store need to be sold per trading day to achieve break even.

7.4 FAST FOOD BUSINESS PLAN ASSUMPTIONS

We are using the following assumptions in this fast food business plan:

• Number of average rain days for the 3 cities is 12 per month. This equates to approximately 40% of the month, which we have conservatively applied, despite its low probability. The conservatism also allows for logistics accidents, staff truancy, etc. to arrive at 13 trading days/month for NVU’s. (Exclude catering)
• Total employment in the expanded Seattle CBD areas is estimated at over 350,000. Nudlez expects to capture less than 2% of this daily market from CBD NVU’s and stores
• Seattle and Portland/Vancouver are similar sized markets, with Spokane being approximately half the size. Revenue estimates reflect these ratios.
• Gen-1 and first Gen-2 NVU, testing and development costs totaling around $75,000 already spent by inventor are not included in financials.
• First Gen-2 NVU will obtain homologation, meaning that the design has blanket pre-approval with local government, reducing time and cost for individual site permits.
• First 10 NVU’s cost $125,000, including homologation.
• Wastage is estimated at 15% across all food related product (validated in Seattle trials). This will reduce once the ‘Nudle-Rac’ and associated IT systems are in place
• Training, Quality Management Systems and Franchise Operations Manuals will be completed effectively for $220,000 by the end of year 1.

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Here is a free business plan sample for a fast food restaurant.

Have you been toying with the idea of launching a fast food restaurant but feel overwhelmed about where to start?

In the content that follows, we're excited to present to you a comprehensive sample business plan tailored for a fast food restaurant venture.

As any seasoned entrepreneur will tell you, a robust business plan is the cornerstone of a thriving business. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fast food dreams into reality.

To streamline your planning process and get you started on the right foot, feel free to utilize our fast food restaurant business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your fast food restaurant?

A good business plan for a fast food restaurant must be tailored to the unique challenges and opportunities of the fast food industry.

To start, it's important to provide a comprehensive overview of the fast food market. This should include current statistics and an analysis of emerging trends, similar to what we've outlined in our fast food restaurant business plan template .

Your business plan should clearly articulate your concept. This includes your vision, identifying your target demographic (such as families, students, commuters), and the distinctive appeal of your fast food restaurant (speed of service, affordability, menu diversity, drive-thru option, etc.).

Market analysis is a critical component. You need to thoroughly understand your local competitors, market demands, and consumer preferences specific to fast food dining.

For a fast food restaurant, particular emphasis should be placed on the menu you plan to offer. Detail your menu items - burgers, fries, shakes, salads, and other offerings - and explain how they cater to the tastes and demands of your target market.

The operational plan is vital. It should outline the location of your restaurant, the layout of the kitchen and dining area, supply chain logistics for ingredients, and the food preparation process.

In the fast food industry, it is crucial to highlight the efficiency of service, consistency in food quality, and adherence to health and safety regulations.

Then, delve into your marketing and sales strategies. How do you plan to attract customers and encourage repeat business? Discuss promotional tactics, customer loyalty programs, and upselling strategies (like combo meals or limited-time offers).

Implementing digital strategies, such as online ordering, a user-friendly website, and an active social media presence, is increasingly important for fast food restaurants.

The financial section is another cornerstone. It should cover the initial investment, projected sales, operating expenses, and the point at which the business will become profitable.

In the fast food sector, where competition is fierce, it's critical to have a precise financial plan and understand your cost structure. For assistance, consider using our financial forecast for a fast food restaurant .

Compared to other business plans, a fast food restaurant's plan must address specific factors such as high-volume inventory management, quick service delivery models, and the potential for franchise expansion.

A well-crafted business plan will not only help you clarify your strategy and operational approach but also attract investors or secure loans.

Investors and lenders are looking for a solid market analysis, realistic financial projections, and a clear plan for day-to-day operations in a fast food setting.

By presenting a thorough and substantiated business plan, you showcase your dedication and readiness to make your fast food restaurant a success.

To achieve these goals while saving time, you can fill out our fast food restaurant business plan template .

A free example of business plan for a fast food restaurant

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fast food restaurant .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The fast food industry is a dynamic and ever-expanding market with significant growth potential.

As of recent estimates, the global fast food market size is valued at over 650 billion dollars, with projections indicating a continued increase due to the fast-paced lifestyle of consumers and the convenience offered by fast food restaurants.

In the United States alone, there are over 200,000 fast food establishments, contributing to an annual revenue of more than 200 billion dollars for the fast food sector.

These statistics underscore the integral role fast food restaurants play in the American diet and their substantial impact on the economy.

The fast food industry is witnessing a transformation as consumer preferences evolve towards healthier and more sustainable options.

There is a surge in demand for menu items featuring organic ingredients, plant-based proteins, and locally sourced produce. Fast food chains are increasingly incorporating vegetarian and vegan options to cater to a broader audience.

Technology is also revolutionizing the fast food experience, with mobile ordering, contactless payments, and AI-driven drive-thrus enhancing convenience and efficiency.

Delivery services and virtual kitchens are expanding rapidly, allowing customers to enjoy their favorite fast food without leaving their homes.

Transparency in food sourcing and preparation is becoming more important to consumers, leading to a greater emphasis on clear labeling and the traceability of ingredients.

These trends highlight the fast food industry's adaptability and responsiveness to the changing preferences and values of modern consumers.

Success Factors

Several factors contribute to the success of a fast food restaurant.

Consistency in food quality is paramount. Customers expect their favorite items to taste the same across different visits and locations.

Innovation in menu offerings can help a fast food restaurant stand out, especially when it comes to incorporating healthier options or unique flavors.

A prime location with high foot traffic or easy access for drivers can significantly boost a restaurant's visibility and patronage.

Exceptional customer service, with a focus on speed and accuracy, is essential in an industry where convenience is king.

Lastly, managing costs effectively, embracing sustainability practices, and staying aligned with current industry trends, such as offering plant-based alternatives or tech-enhanced ordering systems, are crucial for the enduring success of a fast food restaurant.

The Project

Project presentation.

Our fast food restaurant project is designed to cater to the increasing number of consumers seeking quick, convenient, and healthier fast food options. Strategically located in high-traffic urban areas or near health-conscious communities, our restaurant will offer a diverse menu of fast food classics reimagined to be gluten-free, including burgers, fries, wraps, and salads, all made with premium ingredients and guaranteed to be gluten-free.

We will prioritize the flavor, quality, and nutritional value of our offerings to ensure a satisfying and guilt-free dining experience for our customers.

Our fast food establishment aims to set a new standard for gluten-free fast food, providing a haven for those with gluten sensitivities or preferences, and enhancing the fast food landscape with healthier alternatives.

Value Proposition

The value proposition of our gluten-free fast food restaurant revolves around delivering fast, delicious, and nutritious meals that cater to the needs of gluten-intolerant individuals and health-conscious diners.

Our dedication to serving high-quality, gluten-free fast food differentiates us from traditional fast food outlets and offers a unique dining experience that supports the health and satisfaction of our customers.

We are committed to fostering an inclusive dining space where everyone can indulge in their fast food favorites without the worry of gluten, and we aim to promote understanding and appreciation for the benefits of gluten-free eating.

Our restaurant seeks to become a cornerstone in the community, providing a fast food alternative that not only tastes great but also aligns with the dietary needs and values of our customers.

Project Owner

The project owner is an entrepreneur with a passion for revolutionizing the fast food industry by introducing healthier, gluten-free options.

With a background in restaurant management and a personal interest in nutrition and wellness, the owner is driven to establish a fast food restaurant that stands out for its commitment to quality, health, and flavor innovation.

Armed with a vision of transforming the fast food experience, the owner is dedicated to offering delectable gluten-free meals that contribute to the well-being of the community.

His dedication to excellence and his zeal for redefining fast food make him the driving force behind this project, aiming to provide a delicious and health-conscious alternative for fast food aficionados.

The Market Study

Market segments.

The market segments for this fast food restaurant are diverse and cater to a wide range of customers.

Firstly, there are busy individuals seeking quick and convenient meal options without compromising on taste or quality.

Secondly, the market includes young adults and students who often look for affordable and fast dining experiences.

Additionally, families with children are a significant segment, as they require kid-friendly menu options that are both nutritious and appealing to younger palates.

Lastly, health-conscious consumers are also targeted, especially those looking for healthier fast food alternatives, such as options with lower calories, less fat, or more vegetables.

SWOT Analysis

A SWOT analysis of this fast food restaurant project highlights several key factors.

Strengths include a strong brand concept focused on speed and quality, a diverse menu catering to various tastes, and the ability to leverage technology for efficient service.

Weaknesses might encompass the challenges of maintaining consistency across multiple locations and the high operational costs associated with fresh ingredients and labor.

Opportunities can be found in the growing demand for healthier fast food options, the potential for digital ordering and delivery services, and the ability to expand into new markets.

Threats include intense competition from established fast food chains, fluctuating food prices, and changing consumer preferences towards home-cooked or high-end dining experiences.

Competitor Analysis

Competitor analysis in the fast food industry indicates a highly competitive landscape.

Direct competitors include major fast food chains, local diners, and food trucks, all vying for a share of the consumer's wallet.

These competitors strive to offer convenience, affordability, and taste to attract a broad customer base.

Potential competitive advantages for our restaurant include a unique menu with healthier options, a focus on sustainability, and the use of technology to enhance the customer experience.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fast food restaurant's competitive advantages lie in our commitment to providing a fast, yet high-quality dining experience.

We offer a menu that includes classic fast food items alongside innovative dishes that cater to health-conscious consumers, such as salads, grilled options, and low-carb alternatives.

Our use of technology streamlines the ordering process, reduces wait times, and offers convenience through mobile ordering and delivery options.

We also prioritize sustainability by sourcing ingredients locally where possible and using eco-friendly packaging, which resonates with environmentally aware customers.

You can also read our articles about: - how to open a fast food restaurant: a complete guide - the customer segments of a fast food restaurant - the competition study for a fast food restaurant

The Strategy

Development plan.

Our three-year development plan for the fast food restaurant is designed to cater to the growing demand for quick, affordable, and delicious meals.

In the first year, our goal is to establish a strong local presence and build a loyal customer base by offering a menu that combines classic fast food items with innovative twists.

The second year will focus on expanding our reach by opening additional outlets in high-traffic areas and possibly exploring franchising opportunities.

In the third year, we plan to diversify our menu options to include healthier, locally-sourced ingredients and environmentally-friendly packaging, responding to consumer trends and increasing our market share.

We will continuously strive to improve operational efficiency, customer service, and marketing strategies to solidify our brand's reputation in the competitive fast food industry.

Business Model Canvas

The Business Model Canvas for our fast food restaurant targets a broad customer segment, including busy professionals, students, families, and anyone seeking convenient and tasty meal options.

Our value proposition is centered on providing a diverse menu with quick service, affordable prices, and a memorable dining experience.

Sales channels include our physical restaurant locations, online ordering platforms, and potential delivery partnerships.

Key resources involve our kitchen facilities, trained staff, and supply chain relationships.

Our key activities include meal preparation, customer service, and maintaining a strong digital presence.

Revenue streams will be generated from direct food sales, while costs will be associated with ingredients, labor, and operational expenses.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on engaging with our community and creating a brand that resonates with our customers' desire for convenience and taste.

We plan to leverage social media marketing, local advertising, and promotional deals to attract and retain customers.

Collaborations with local businesses and event sponsorships will help us increase brand visibility and community involvement.

Customer loyalty programs and feedback mechanisms will be implemented to encourage repeat business and continuous improvement based on customer input.

Risk Policy

Our risk policy focuses on mitigating operational risks, ensuring food safety, and managing financial stability.

We will comply with all health and safety regulations, conduct regular staff training, and implement rigorous quality control measures to ensure the highest standards of food safety.

Cost management strategies will be in place to control expenses and optimize profit margins.

We will also secure comprehensive insurance to protect against potential liabilities and unforeseen events.

Our commitment is to provide fast, safe, and enjoyable dining experiences while maintaining financial health and operational excellence.

Why Our Project is Viable

We are confident in the viability of our fast food restaurant due to the universal appeal of convenient and flavorful meals.

With a focus on customer satisfaction, operational efficiency, and adaptability to market trends, we believe our business is well-positioned for success.

We are excited to serve our community and look forward to the growth and evolution of our fast food restaurant.

Our team is prepared to make the necessary adjustments to navigate the dynamic food industry and achieve our vision of becoming a leading fast food destination.

You can also read our articles about: - the Business Model Canvas of a fast food restaurant - the marketing strategy for a fast food restaurant

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fast food restaurant and our financial plan for a fast food restaurant .

Initial expenses for our fast food restaurant include the cost of leasing a high-traffic location, outfitting the kitchen with commercial-grade fast food equipment, obtaining necessary permits and licenses, sourcing quality ingredients for our menu, hiring and training staff for efficient service, and investing in branding and marketing to attract our target customer base.

Our revenue assumptions are based on a comprehensive market analysis of the fast food industry, taking into account the popularity of quick-service meals, competitive pricing strategies, and the convenience factor that appeals to our target demographic.

We expect a steady increase in customer patronage, beginning with a conservative estimate and expanding as our brand recognition and reputation for delicious, high-quality fast food grows.

The projected income statement outlines our anticipated revenue from fast food sales, cost of goods sold (including ingredients and packaging), labor costs, and other operating expenses (such as utilities, rent, marketing, and administrative costs).

This will provide us with a projected net profit, which is essential for assessing the long-term viability of our fast food venture.

The projected balance sheet will display assets unique to our operation, like kitchen equipment and initial food inventory, as well as liabilities such as loans and accounts payable.

It will offer a snapshot of the financial standing of our fast food restaurant at the conclusion of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support day-to-day operations and growth initiatives.

The projected financing plan will identify the sources of funding we intend to tap into to cover our initial costs, including potential investors, bank loans, or personal savings.

We will keep a close eye on the working capital requirement to ensure we have sufficient funds on hand to manage inventory, handle payroll, and meet other short-term obligations.

The break-even analysis will pinpoint the sales volume we need to achieve to cover all our expenses and begin generating a profit, marking the point at which our fast food restaurant becomes financially sustainable.

To gauge the performance and success of our fast food restaurant, we will monitor key indicators such as the profit margin on our menu items, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to determine the profitability of the capital we have invested in our business.

These metrics will be instrumental in assessing the financial health and operational success of our fast food restaurant.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fast food restaurant .

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Fast Food Business Plan Template [Updated 2024]

Fast Food Business Plan Template

If you want to start a Fast Food business or expand your current Fast Food business, you need a business plan.

The following Fast Food business plan template gives you the key elements to include in a winning Fast Food restaurant business plan. It can be used to create a takeout restaurant business plan, a quick service restaurant business plan or a traditional fast food plan.

You can download our Fast Food Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a Fast Food restaurant business plan sample:

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Fast Food Business Plan Outline

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Fast Food Service Business Plan

Start your own fast food service business plan

QuickBite Express

Value proposition.

QuickBite Express offers delicious, high-quality fast food options with a focus on speed, convenience, and affordability. Our diverse menu caters to various tastes and dietary preferences, ensuring a satisfying experience for all customers.

The Problem

Many fast food chains compromise on quality, taste, and healthiness, leading to a poor dining experience for customers who desire quick and convenient meal options.

The Solution

QuickBite Express addresses these challenges by providing a fast food experience that combines quality, taste, and health-conscious options. Our menu features fresh ingredients, diverse flavors, and a selection of vegetarian and vegan choices.

Target Market

Our target market includes busy individuals and families seeking quick, delicious, and affordable meal options. We cater to a wide range of tastes and dietary preferences, making our services appealing to a broad audience.

Competitors and Differentiation

Key competitors include other fast food chains and local quick-service restaurants. QuickBite Express differentiates itself through:

• A diverse menu with a focus on quality and taste
• Health-conscious options, including vegetarian and vegan choices
• A commitment to exceptional customer service

Our team is passionate about providing customers with an exceptional fast food experience that doesn’t compromise on quality or taste. We are committed to maintaining high standards in food preparation, presentation, and service, ensuring customer satisfaction at every level.

Funding Needs

We are seeking an initial investment of $500,000 to secure a prime location, purchase equipment, and cover initial marketing expenses. This investment will enable us to establish a strong brand presence and attract a loyal customer base.

Sales Channels

Our primary sales channels are our physical restaurant location and online ordering through our website and mobile app. In the future, we will consider partnering with food delivery services to expand our reach.

Marketing Activities

To attract customers and build brand awareness, we will:

• Utilize local advertising channels, including billboards, radio, and print media.
• Offer grand opening promotions and discounts.
• Leverage social media platforms to showcase our menu and engage with the community.
• Establish partnerships with local businesses for cross-promotions and referrals.

Financial Projections

• Year 1: $750,000
• Year 2: $1,000,000
• Year 3: $1,300,000

Expenses/Costs

• Year 1: $600,000 (includes rent, utilities, food costs, equipment maintenance, and marketing)
• Year 2: $700,000
• Year 3: $800,000
• Year 1: $150,000
• Year 2: $300,000
• Year 3: $500,000
• Secure initial investment and establish business structure.
• Identify and secure a prime location for the restaurant.
• Successfully launch the business and attract a loyal customer base.
• Continuously refine and expand the menu to cater to customer preferences.
• Explore partnership opportunities with food delivery services.

Key Team and Roles

• Owner/Operator: Oversees the day-to-day operations, manages finances, and leads marketing efforts.
• Restaurant Manager: Supervises staff, ensures quality control, and maintains equipment.
• Chef: Develops and refines the menu, manages food preparation, and ensures food safety standards.
• Customer Service Representatives: Provide exceptional customer service and process orders.

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Fast Food Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant

Are you about starting a fast food restaurant ? If YES, here’s a complete sample fast food restaurant business plan template & feasibility report you can use for FREE to raise money .

Since the advent of fast food restaurants, loads of entrepreneurs have becomes millionaires. If you are interested in the food industry, one of the coolest ways of making money is to open a fast food restaurant . Although this type is profitable, but at the same time you can run at a loss if your fast food restaurant is not well positioned and managed.

It is important to state that loads of fast food restaurants close shops simple because they failed to conduct detailed market survey and feasibility studies before opening shop. Your ability to re – strategized and always up your service deliveries will help you stay competitive.

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A Sample Fast Food Restaurant Business Plan Template

1. industry overview.

The Fast Food Restaurant industry consists of restaurants where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out or delivered as requested. Gross revenue generated in the industry is derived from both franchised and company- owned fast food outlets.

Franchise fees ( up-front costs associated with opening a franchise ) are also accounted for in the revenue generated in the industry. Although this industry does not include coffee and snack shops but most fast food outlets also sell beverages, such as water, juice and sodas, but usually not alcohol.

The Fast Food Restaurants industry has managed to excel during the last five years right through the recovery. Keeping consumers’ appetites satisfied, fast food outlets / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

The Fast Food Restaurants industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world. Statistics has it that in the United States of America, The Fast Food Restaurants industry generates a whopping sum of well over $228 billion annually from more than 208,392 registered fast food outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 4,269,281 people. Experts project The Fast Food Restaurants industry to grow at a 2.4 percent annual rate. MacDonald’s, Yum Brands, Inc. and Subway are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.

The Fast Food Restaurants industry is confidently embedded in the mature stage of its life cycle. Over the next 10 years, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average annual rate of 2.5 percent, compared with estimated annualized GDP growth of 2.2 percent during the same period.

Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many fast food chain operators are seeking higher growth in the global market.

Over and above, the sandwich industry / sandwich shop line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Finicky Fast Food®, LLC is a standard and registered chain of fast food restaurants that will be located in one of the busiest roads in Cleveland – Ohio but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of fast food restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Cleveland – Ohio.

Finicky Fast Food®, LLC will be involved in the sale burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al in our restaurant and when customers order for it to be delivered to them in any location around us.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of fast food outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small fast food restaurants scattered all around Cleveland – Ohio, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al, our customer care will be second to none in the whole of Cleveland – Ohio.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of fast food restaurants and also to become our loyal customers and ambassadors.

Finicky Fast Food®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of fast food outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant / fast food industry and we are not only going to operate a system where our customers would have to come to our fast food restaurant to make purchase or whatever they want, but we will also operate an online fast food restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Cleveland – Ohio.

Finicky Fast Food®, LLC is a family business that is owned by Mrs. Becky Alison and her family. Mrs. Beck Alison is a sandwich cum fast food specialist; she has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Cleveland – Ohio, but there is a plan to open other outlets all around Ohio and in other key cities in the United States of America and Canada.

3. Our Products and Services

Finicky Fast Food®, LLC is in the restaurant/fast food industry to make profits and we will ensure we go all the way to make available a wide variety of fast food and soft drinks to our clients. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Sale of Burgers
• Sale of Sandwiches
• Sale of Mexican
• Sale of Pizza and Pasta
• Sale of Chicken and Chips
• Sale of Asian
• Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading chains of fast food restaurant – brand in Cleveland – Ohio.
• Our mission is to establish chains of fast food restaurants that will make available a wide variety of fast food and soft drinks at affordable prices to the residence of Cleveland – Ohio and other cities in the United States of America and Canada where we intend opening our chains of fast food restaurants.

Our Business Structure

Finicky Fast Food®, LlC do not intend to start a fast food restaurant business just like the usual mom and pop business around the street corner; our intention of starting a fast food restaurant business is to build a standard business in Cleveland – Ohio.

Although our fast food restaurant might not be as big as McDonald’s and Subway et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef/Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Customer Services Executive
• Van Drivers/Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

Chef/Kitchen Staff

• Make burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas as supervised by the kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas meant for delivery
• Handles any other duty as assigned by the restaurant manager
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters/Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handle any other duty as assigned by the Chief Operating officer/restaurant manager

Van Drivers/Sandwich Deliverers:

• Delivers customer’s orders promptly
• Delivers correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the floor/line manager
• Responsible for cleaning the shop facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our fast food restaurant in Cleveland – Ohio is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Ohio and Key Cities in the United States of America and Canada.

We are quite aware that there are several fast food outlets all over Cleveland – Ohio and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Finicky Fast Food®, LlC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Finicky Fast Food®, LCC;

Our location, the business model we will be operating on (physical chains of fast food restaurants with active online presence), varieties of payment options, wide varieties of fast food and soft drinks and our excellent customer service culture will definitely count as a strong strength for Finicky Fast Food®, LCC.

A major weakness that may count against us is the fact that we are a new fast food restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of fast food restaurants like McDonald’s and Subway et al.

• Opportunities:

The fact that we are going to be operating our fast food restaurant in one of the busiest streets in Cleveland – Ohio, provides us with unlimited opportunities to sell our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our fast food restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new sandwich shop, pizza shop or fast food restaurant in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about fast foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your fast food restaurant. You can as well go ahead to open an online portal where people can place order from your fast food restaurant.

You must ensure that your delivery system is efficient if you intend to do well with your online fast food business. So also, keeping consumers’ appetites satisfied, fast food restaurants / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

8. Our Target Market

One thing about burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al is that you can hardly find someone who doesn’t patronize them. As a matter of fact, most fast food restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our fast food restaurant to service the residence of Cleveland – Ohio and every other location where our chains of fast food outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our Competitive Advantage

A close study of the restaurant/fast food industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other sandwich shops, pizza shops and chains of fast food restaurants in Cleveland – Ohio. Finicky Fast Food®, LLC is launching a standard fast food restaurant that will indeed become the preferred choice of residence of Cleveland – Ohio and other cities where we intend opening our chains of fast food outlets.

Our fast food outlet is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Cleveland – Ohio. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al available in our shop at all times. It will be difficult for customers to visit our fast food outlets and not make a purchase of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al.

One of our business goals is to make Finicky Fast Food®, LLC a one stop fast food restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups fast food restaurants) in the restaurant/fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Finicky Fast Food®, LLC is in business to operate a standard and secured fast food restaurant business in Cleveland – Ohio. We are in the restaurant/fast food industry to

10. Sales Forecast

One thing is certain when it comes to fast food restaurant business, if your fast food restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Cleveland – Ohio and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the restaurant/fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cleveland – Ohio.

Below is the sales projection for Finicky Fast Food®, LLC, it is based on the location of our business and other factors as it relates to sandwich shop start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Finicky Fast Food®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Cleveland – Ohio.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the restaurant/fast food industry to help us develop

In other to continue to be in business and grow, we must continue to sell our fast food and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Finicky Fast Food®, LCC will adopt the following sales and marketing approach to win customers over;

• Open our fast food restaurant in a grand style with a party for all.
• Introduce our fast food restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Cleveland – Ohio
• Ensure that we have a wide variety of fast food and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our fast food restaurant
• Position our signage/flexi banners at strategic places around Cleveland – Ohio
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our fast food restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our fast food restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Finicky Fast Food®, LLC.

Finicky Fast Food®, LLC has a long term plan of opening chains of fast food outlets in various locations all around Cleveland and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Cleveland before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Finicky Fast Food®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Cleveland – Ohio
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Finicky Fast Food®, LLC and the products we sell
• Advertise Finicky Fast Food®, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to fast food restaurants, it is normal for consumers to go to places where they can purchase / order burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al at cheaper price which is why big players in the restaurant / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of fast food restaurants like McDonald’s and Subway, but we will ensure that the prices of all the products that are available in our fast food restaurant are competitive with what is obtainable amongst fast food restaurant within our level.

We are aware that there are contracts for supply of fast foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

At Finicky Fast Food®, LLC, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a fast food restaurant ; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Cleveland – Ohio – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Glazers Ice Cream Company®; in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for construction of a fast food restaurant – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our fast food restaurant in Cleveland – Ohio. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funding/Startup Capital for Finicky Fast Food®, LLC

Finicky Fast Food®, LLC is a private business that is solely owned and financed by Mrs. Becky Alison and her family. We do not intend to welcome any external business partners; which is why we decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Finicky Fast Food®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Finicky Fast Food®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of flours / breads, ingredients, coffees and soft drinks – In Progress

How to Start a Profitable Fast Food Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a fast food business plan., 3. develop a fast food brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for fast food., 6. open a business bank account and secure funding as needed., 7. set pricing for fast food services., 8. acquire fast food equipment and supplies., 9. obtain business insurance for fast food, if required., 10. begin marketing your fast food services., 11. expand your fast food business..

Before diving into the fast food industry, it's crucial to conduct a comprehensive market analysis to understand the competitive landscape, consumer preferences, and key trends. This will inform your business strategy and increase your chances of success. Here are essential steps to guide you through the process:

• Identify Your Target Market: Determine the demographics and psychographics of your potential customers, including age, income level, eating habits, and preferences.
• Analyze Competitors: Research existing fast food businesses to evaluate their offerings, pricing, marketing strategies, and customer base.
• Assess Industry Trends: Stay abreast of the latest trends in the fast food sector, such as healthy eating options, technology integration, and sustainability practices.
• Understand the Regulatory Environment: Familiarize yourself with health codes, food safety regulations, and any local ordinances that may impact your business operations.
• Choose the Right Location: Analyze different locations based on foot traffic, visibility, accessibility, and proximity to your target market.
• Forecast Demand: Estimate the potential demand for your fast food products by considering factors like population growth, consumer spending patterns, and local economic conditions.

Are fast food businesses profitable?

Yes, fast food businesses can be very profitable depending on the business model, the location and size of the business, and other factors related to management and operations.

Creating a business plan is a crucial step in starting a fast food venture. It serves as a roadmap, outlining your business goals, strategies, and the operational structure to navigate the competitive landscape. Here's a guide to drafting your fast food business plan:

• Executive Summary: Begin with a concise overview of your business including the concept, location, and the unique selling proposition that sets you apart from competitors.
• Business Description: Provide detailed information about your fast food business, the type of food you'll serve, and the market needs you aim to fulfill.
• Market Analysis: Research your target market, analyze competitors, and identify customer demographics to tailor your offerings to the market demand.
• Organization and Management: Describe the structure of your business, including the organizational chart and profiles of the management team.
• Marketing and Sales Strategy: Detail your strategies for attracting and retaining customers, your pricing model, advertising, and promotional activities.
• Menu and Product Line: Outline your menu items, any signature dishes, and how they will be sourced, prepared, and presented.
• Operational Plan: Explain the daily operations of the business, including suppliers, equipment needs, staffing, and any other operational details.
• Financial Projections: Provide financial forecasts including startup costs, projected income, and a break-even analysis to illustrate financial viability.

How does a fast food business make money?

Fast food businesses make money by selling products to their target customers. For example, a fast food business may target families, college students, or busy professionals who need a convenient and affordable meal solution. By effectively marketing to these audiences and offering high quality products at competitive prices, businesses can generate significant revenue. Additionally, fast food businesses may also obtain income through franchising fees and other sources. For an air duct cleaning business, a target audience could include homeowner associations, real estate agents, and property managers looking for efficient and cost-effective air duct cleaning services.

Creating an inviting fast food brand is crucial for capturing the attention of potential customers and setting your business apart from competitors. It's about forging a unique identity that resonates with your target audience through consistent messaging, visuals, and values. Here's how to develop a dynamic fast food brand:

• Identify your niche: Determine what makes your fast food outlet unique. Is it the cuisine, the service speed, health-conscious options, or a fusion of culinary traditions?
• Define your target audience: Understand who your customers are. Tailor your brand to their preferences, age group, lifestyle, and dining habits.
• Create a memorable name and logo: These are key elements of brand identity. Choose a name that's catchy, easy to remember, and reflects your brand's personality. Design a logo that's visually appealing and recognizable.
• Develop a brand message and voice: Your message should encapsulate what you stand for, such as quality, convenience, or innovation. The brand voice, whether it's friendly, professional, or quirky, should be consistent across all communications.
• Design a thematic interior and uniforms: The aesthetic of your physical space and staff appearance should align with your brand identity to provide a cohesive customer experience.
• Implement a marketing strategy: Utilize social media, local advertising, and promotions to spread the word about your brand and attract customers.

How to come up with a name for your fast food business?

Coming up with a name for your fast food business can be a challenging but exciting process. First, research to discover what names and concepts have already been taken in the food and restaurant industry. Once you have established what names to avoid, look for relevant words, ideas, or themes that are related to your business. Consider the tone of the name; will it match the brand you want to create? Think about the symbols, colors, and designs that could be represented in the name. Finally, brainstorm with creative friends, family members, or even customers and see if any of the proposed concepts stand out. With some creativity and research, a memorable and effective name for your fast food business will emerge.

Once you've laid the groundwork for your fast food business, the next critical step is to make it official by registering your business. This not only legitimizes your venture but also provides necessary legal protections. Below is a guide to help you through the business registration process:

• Choose a business structure: Decide if you want to operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each has different legal and tax implications.
• Register your business name: Check with your local government office to ensure your business name is unique, then register it to protect the name from being used by others.
• Obtain an Employer Identification Number (EIN): Apply for an EIN through the IRS, which is necessary for tax purposes and to hire employees.
• Apply for necessary licenses and permits: Depending on your location, you may need a general business license, a food service license, health department permits, and others.
• Understand and prepare for tax obligations: Register for state and local taxes, including sales tax and unemployment insurance tax, if you'll have employees.

Resources to help get you started:

Explore vital resources designed specifically for fast food entrepreneurs aiming to understand market trends, enhance operational efficiencies, and strategize for business expansion:

• National Restaurant Association (NRA): Offers comprehensive industry insights, advocacy, and resources for restaurant owners. https://www.restaurant.org/
• QSR Magazine: A leading source of news, information, and analysis for the quick-service and casual dining segments. https://www.qsrmagazine.com/
• Fast Casual: Targets topics on innovation and strategic insights in the fast casual restaurant industry. https://www.fastcasual.com/
• Restaurant Business Online: Provides news, trends, and ideas for profitable growth in the foodservice industry. https://www.restaurantbusinessonline.com/
• Foodservice Equipment & Supplies (FE&S) Magazine: Offers key insights into the best practices for equipment use and maintenance, as well as design and trends. https://www.fesmag.com/

When starting a fast food business, it's crucial to ensure that you are operating legally and safely by obtaining the necessary licenses and permits. This step can vary by location, but here are some common requirements you'll likely need to address:

• Business License: Register your fast food business with the local or state government to obtain a general business license.
• Food Service License: This is essential to prepare and sell food and is issued by the city or county health department after passing a health inspection.
• Employer Identification Number (EIN): Required for tax purposes if you have employees; obtain it from the IRS.
• Sales Tax Permit: Allows you to collect sales tax on food items; available through your state's revenue agency.
• Sign Permit: Some localities require a permit to put up business signage, subject to zoning laws.
• Building Health Permit: If you're constructing a new establishment or altering an existing one, this permit ensures your building meets health and safety codes.
• Liquor License: If you plan to serve alcohol, this is a must and can be one of the more complex permits to secure due to local regulations.

What licenses and permits are needed to run a fast food business?

In order to run a fast food business, you will need to obtain a variety of licenses and permits. These include a general business license, health department permit, food service license, liquor license (if you plan on serving alcohol), and any other local or state permits relevant to your particular business.

Starting a fast food business requires careful financial management from the outset. Opening a business bank account is essential for keeping track of your expenses and revenue, while securing funding ensures you have the capital needed to get your venture off the ground. Follow these steps to set up your financial base:

• Choose a Bank: Research and select a bank that offers business accounts with favorable terms, such as low fees, accessibility, and additional services that cater to small businesses.
• Prepare Documentation: Gather required documents to open your account, which typically include your business license, EIN (Employer Identification Number), ownership agreements, and a business plan.
• Apply for an Account: Visit the bank or apply online to set up your business bank account. Be prepared to make an initial deposit if required.
• Explore Funding Options: Consider various sources of funding such as business loans, investors, crowdfunding, or personal savings to finance your startup costs.
• Develop Financial Projections: Create detailed financial projections to present to potential lenders or investors, showing how you plan to generate revenue and manage expenses.
• Stay Compliant: Ensure that all your funding activities comply with local regulations regarding business financing and investor relations.

When setting pricing for your fast food business, it's crucial to find a balance that attracts customers and covers costs while providing a fair profit margin. Consider these key factors to ensure your pricing strategy is competitive and sustainable:

• Cost Analysis: Calculate the cost of ingredients, labor, rent, utilities, and other expenses to determine the minimum price needed to break even.
• Market Research: Study competitors' prices and understand what your target market is willing to pay to remain competitive without undervaluing your offerings.
• Value Perception: Price your items based on the perceived value to the customer, considering portion sizes, ingredient quality, and brand positioning.
• Dynamic Pricing: Consider implementing special deals, combo offers, or time-based discounts to attract more customers without permanently lowering prices.
• Psychological Pricing: Use pricing tactics like ending prices in .99 or .95 to make the cost appear lower and more attractive to consumers.
• Profit Goals: Set prices that ensure you meet your desired profit margins, keeping in mind future scalability and potential market changes.

What does it cost to start a fast food business?

Initiating a fast food business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $78000 for launching such an business. Please note, not all of these costs may be necessary to start up your fast food business.

Starting a fast food business requires careful consideration when selecting equipment and supplies. These elements are crucial for ensuring your kitchen runs efficiently and your service is swift. Below are the steps you should follow to acquire the right tools for your fast food venture.

• Identify Your Needs: List all the equipment necessary for your menu items, from cooking appliances to serving utensils.
• Choose Quality Over Price: Invest in commercial-grade equipment that can withstand heavy use and is less likely to break down.
• Consider Space: Opt for multi-functional equipment that saves space if your kitchen area is limited.
• Look for Efficiency: Energy-efficient appliances will save on utility costs in the long run.
• Buy in Bulk: Purchase non-perishable supplies in bulk to save money, but be wary of storage space and shelf life.
• Negotiate with Suppliers: Build relationships with suppliers for potential discounts and to ensure a steady supply chain.
• Ensure Compliance: Verify that all equipment meets local health and safety standards.
• Plan for Maintenance: Set up regular maintenance schedules to keep equipment in top condition and avoid unexpected failures.

List of software, tools and supplies needed to start a fast food business:

• Fryer ($500 - $1,500)
• Grill ($2,000 - $3,000)
• Refrigerator ($800 - $2,000)
• Freezer ($1,000 - $2,500)
• Point of Sale System ($750 - $2,500)
• Inventory/Food Tracking Software ($50/month subscription fee)
• Cash Register ($150 - $300)
• Food Holding Equipment (ranging from $200 - $1000)
• Dishwasher ($400-$1000)

(Optional) Refrigerated Display Case:

($1,500-$3,500)

Securing the right business insurance is a critical step in protecting your fast food venture from unforeseen events. It not only safeguards your investment but also provides peace of mind as you operate your business. Below are key guidelines to help you obtain the necessary insurance coverage:

• Assess Your Risks: Consult with an insurance broker or agent who specializes in restaurant or fast food businesses to identify potential risks specific to your operation, such as property damage, liability, or worker's compensation claims.
• Understand Mandatory Insurance: Determine which types of insurance are required by law in your area, such as workers' compensation for employees and general liability insurance for customer-related incidents.
• Consider Optional Insurance: Look into additional coverage options that can provide extra protection, such as property insurance for your equipment and premises, product liability for food safety, and business interruption insurance for potential loss of income.
• Compare Quotes: Obtain quotes from multiple insurance providers to compare coverage options and costs, ensuring you get the best deal that aligns with your business needs.
• Review Policies Regularly: As your business grows and changes, make sure to review and update your insurance policies accordingly to maintain adequate coverage at all times.

Marketing your fast food services is crucial for attracting customers and building a loyal following. A well-planned marketing strategy will help you stand out in a competitive market and can make the difference between a thriving business and one that struggles to gain traction. Here are some key steps to effectively market your fast food business:

• Identify Your Target Audience: Understand who your ideal customers are and tailor your marketing messages to resonate with them.
• Develop a Brand Identity: Create a strong brand that represents your values and appeals to your audience, including a memorable logo, catchy tagline, and a consistent color scheme.
• Utilize Social Media: Engage with customers on platforms like Facebook, Instagram, and Twitter to build relationships and keep your audience informed about promotions and new menu items.
• Local Advertising: Invest in local advertising methods such as flyers, local radio spots, and newspaper ads to reach potential customers in your area.
• Loyalty Programs: Implement a loyalty program to encourage repeat business and reward your regular customers.
• Collaborate with Delivery Services: Partner with food delivery platforms to widen your reach and make it convenient for customers to order from you.
• Host Events and Promotions: Organize special events or offer limited-time promotions to create buzz and attract new customers.

Once your fast food business is well-established and profitable, it's time to consider expansion. This could mean opening new locations, franchising, or diversifying your menu. Here are some key steps to help guide your expansion:

• Analyze Your Current Success: Identify what's working well in your existing operation and what can be replicated in new locations.
• Conduct Market Research: Look into different areas or markets to determine demand and find the best locations for expansion.
• Secure Financing: Determine the best financing options to fund your expansion, whether it's through profits, loans, or investors.
• Choose the Right Model: Decide if you want to open new branches, franchise, or license your brand.
• Develop a Scalable System: Ensure that your business model and operations are scalable for multiple locations.
• Train New Staff: Implement training programs to maintain quality and service standards across all locations.
• Implement Strong Management: Hire or promote capable managers to oversee the new locations and maintain brand consistency.
• Advertise: Create marketing campaigns to build excitement and attract customers to your new locations.

Home » Food

How to Start a Fast Food Restaurant [Business Plan]

A fast-food restaurant is a restaurant where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out, or delivered. Most fast-food outlets also sell beverages, such as water, juice, and soda, but usually not alcohol.

Available data shows that there are 204,555 Fast Food Restaurants businesses in the United States as of 2022, an increase of 1.3% from 2022. The US fast food industry market size (by revenue) is $317.5 billion as of 2022. The expected CAGR (compound annual growth rate) of the US fast food industry is 5.1% from 2020 to 2027.

Steps on How to Start a Fast Food Restaurant Business

Conduct market research.

It is important to note that starting a fast food restaurant business requires reliable market research to be able to maximize profits from the business. Please note that the first step in the market research process should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, give you a hint of what your potential market will be looking out for from a fast food restaurant business, and also help you operate your fast food restaurant business with less stress.

a. Who is the Target Market for Fast Food Restaurant Business?

If you are thinking of opening a fast-food restaurant then you should make target demographics all-encompassing. It should include corporate executives, socialites, students, migrants, entrepreneurs, tourists, business people, celebrities, and every adult in the neighborhood where your fast food restaurant will be located.

b. Is Fast Food Restaurant a Profitable Business?

Yes, the fast-food restaurant business is quite profitable. The industry is worth over 317.5 billion U.S. dollars and in the United States, food and beverages services contribute about 4 percent of GDP.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the fast-food restaurant business because fast food restaurant is a niche idea in the restaurant industry;

d. Who are the Major Competitors?

• McDonald’s
• Burger King
• Wendy’s
• Dunkin’ Donuts
• Chick-fil-A
• Panera Bread
• Domino’s
• Sonic Drive-In
• Carl’s Jr./Hardee’s
• Little Caesars
• Dairy Queen
• Arby’s
• Jack in the Box
• Papa John’s

e. Are There County or State Regulations or Zoning Laws for Fast Food Restaurant Business?

Yes, there are county and state regulations and zoning laws for fast food restaurant businesses in the United States. Please note that the Food and Drug Administration (FDA) sets the federal Food Code, but they don’t oversee individual fast-food restaurant businesses. Instead, the various states use the Food Code as the basis for their food codes. They may adopt its rules, interpret them differently or set their own rules.

Please note that in the United States, you are required to follow your state’s foodservice code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

f. Is There a Franchise for Fast Food Restaurant Business?

Yes, there are franchise opportunities for fast food restaurants. Here are some of them;

g. What Do You Need to Start a Fast Food Restaurant Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good Restaurant facility
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Suppliers of food ingredients and drinks
• Startup Capital

Memorable Fast Food Restaurant Business Names

• Village Square© Fast Food Restaurant, Inc.
• Finicky® Fast Food Restaurant, LLC
• Lucas© Fast Food Restaurant, Inc.
• Food Nest® Fast Food Restaurant, Inc.
• Bob Robinson™ Fast Food Restaurant, Inc.
• Good Times™ Fast Food Restaurant, LLC.
• The Choice© Fast Food Restaurant, LLC
• Food Court® Fast Food Restaurant, Inc.
• Eagles Nest© Fast Food Restaurant, Inc.
• Sit Out© Fast Food Restaurant, Inc.
• Finger Licking® Fast Food Restaurant, LLC
• Finger Licking® Fast Foods, LLC
• Garvin Chickens™ Fast Foods, LLC
• Princess Daniella© Fast Foods, Inc.
• Finicky® Fast Foods, Inc.
• Aunty Estee™ Fast Foods, Inc.
• Tasty Tanya™ Fast Foods, Inc.
• The Food King© Fast Foods, Inc.
• Chicken Federation® Fast Foods, LLC
• Jeff Jules© Fast Foods, Inc.
• Taste Buds© Fast Foods, Inc.

Register Your Business

A. what type of business structure is best for fast food restaurant.

In reality, there are several options when it comes to the business structure of a fast-food restaurant, but the one most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Fast Food Restaurant Business?

• General Business License
• Health and Safety Permit
• FSSAI license
• Food Handler’s License
• Liquor license
• Health and trade license
• Lift clearance license
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections
• A music license if you want to play live, recorded, or streaming music in your fast food restaurant
• A dumpster placement permit that specifies where you can put your dumpster outside your restaurant

d. What Type of Certification is Needed to Open a Fast Food Restaurant Business?

These are some of the certifications you can work towards achieving if you want to run a fast-food restaurant company;

• Clean Health Certificate
• Food handler Certification
• Catering Training Certificate

e. What Documents are Needed to Open a Fast Food Restaurant Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering opening a fast food restaurant business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a fast food restaurant business.

There is no clear-cut startup cost for a fast-food restaurant, but available data shows that the cost for a small to medium fast-food restaurant can range from $300,000 to over $750,000.

What are the Costs Involved in Starting a Fast Food Restaurant?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $3,300.
• Marketing, Branding and Promotions – $2,000.
• Business Consultant Fee – $2,500.
• Insurance – $8,400.
• Rent/Lease – $200,000.
• Other start-up expenses include stationery ($500), and phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills et al) – $70,000
• Start-up Inventory – $35,000
• Store Equipment (cash register, security, ventilation, signage) – $1,750
• Furnishing and Equipping the Restaurant – $150,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

b. What Factors Determine the Cost of Opening a Fast Food Restaurant Business?

• The size of the fast-food restaurant
• The choice of location
• The required licenses and permits
• The type of facility
• The type of food and related products retailed in the fast-food restaurant
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the fast-food restaurant business
• The cost for furnishing and equipping the fast-food restaurant business – facility
• The cost of insurance
• The cost for registering the business
• Source of your food ingredients, supplies, and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the fast-food restaurant business

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your fast food restaurant business, but if you have the finance, it will pay you to build your own facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goals and vision.

d. What are the Ongoing Expenses of a Fast Food Restaurant Business?

• Supplies (inventory expenses)
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees

e. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $65,000 Per Year
• Human Resources and Amin Manager – $43,000 Per Year
• Restaurant Manager – $40,000 Per Year
• Accountants/Cashiers – $33,000 Per Year
• Chefs (Cooks) – $30,000 Per Year
• Waiters/Waitress – $26,000 Per Year
• Cleaners – $25,000 Per Year
• Security Guard -$24,000 Per Year

f. How Do You Get Funding to Start a Fast Food Restaurant Business

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

Write a Business Plan

A. executive summary.

Chicken Federation® Fast Foods, LLC is a registered fast food restaurant business that will be located along one of the busiest roads in San Diego – California. We have been able to lease a facility that is big enough for the kind of fast food restaurant we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in San Diego – California.

b. Products and Service

• Non–alcoholic beverages

c. Mission Statement

Our mission is to establish a fast food restaurant that will make available varieties of well–prepared delicacies, snacks, and drinks at affordable prices to the residents of San Diego – California, and other cities in the United States of America where we intend to open our chains of franchises.

Vision Statement

Our vision is to become the leading fast-food brand in San Diego – California and to establish a one-stop fast food restaurant in San Diego – California and other cities in the United States of America.

d. Goals and Objectives

The goals and objectives of a fast food restaurant business are to provide an outlet where customers pay for quick-service food products before eating. They also provide an option that allows food purchased to be consumed in the restaurant, taken out, or delivered.

e. Organizational Structure

• Chief Executive Officer (Owner)
• Human Resources and Admin Manager
• Restaurant Manager
• Accountants/Cashiers
• Chefs (Cooks)
• Waiters/Waitress
• Security Guard

Marketing Plan

A. swot analysis.

• Ideal location for a fast food restaurant business
• Highly experienced and qualified employees and management
• Access to finance from business partners
• Availability of different types of fast food and snacks.
• Reliable and efficient inventory management system.
• Financial constraints may restrict the publicity and branding of the business
• A new business that will be competing with well-established fast-food restaurants and franchises in the city.
• Inability to retain our employees longer than we want during the teething stage of the business.

Opportunities:

• A rise in the number of young people who love fast food within our market space
• Online market, new services, new technology, and of course the opening of new markets.
• The arrival of a new fast food restaurant within our market space
• Economic uncertainty
• Liability problems
• The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Fast Food Restaurants Make Money?

Fast food restaurants make money by selling the following products;

c. Payment Options

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your fast food restaurant by sending introductory letters alongside your brochure to construction companies, campgrounds, corporate organizations, households, gyms, schools, and other key stakeholders throughout the city where your fast food restaurant is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Directly market your products.
• Join local fast food restaurant business associations for industry trends and tips
• Provide discount days for your customers
• Advertise our business in community-based newspapers, local TV and radio stations
• List your business on yellow pages ads (local directories)
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

The average cost of a combo meal at a fast-food restaurant is $4 to $7.

b. How Much Profit Do Fast Food Restaurant Owners Make a Year?

It depends, but available reports show that on average, a restaurant that rings up $1-million in sales might only give the owner a profit of $25,000 to $40,000 each year, while a restaurant owner whose establishment brings in $3-million in revenue can likely afford to pay themselves between $75,000 and $120,000, depending on their profit margin.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the fast-food restaurant
• The types of food, snacks, and drinks retailed
• The location the fast-food restaurant is covering
• The management style of the fast-food restaurant
• The business approach of the fast-food restaurant
• The advertising and marketing strategies adopted by the fast-food restaurant.
• The number of years the fast-food restaurant is in business

d. What is the Profit Margin of a Fast Food Restaurant?

You can expect a net profit margin of around 7 to 10 percent. Although factors like franchise affiliation may affect profit margins.

e. What is the Sales Forecast?

Below is the sales forecast of a fast-food restaurant. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $1.2 million
• Second Fiscal Year:  2.5 million
• Third Fiscal Year: $4.2 million

Set Up your Office

A. how do you choose a perfect location for fast food restaurant.

• The demography of the location
• The demand for fast foods, drinks, and other snacks in the location
• The purchasing power of residents of the location
• Accessibility of the location and the road network
• The number of fast-food restaurants, sandwich shops, food carts, mobile food trucks, regular restaurants, and canteens in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Fast Food Restaurant?

• Dallas-Fort Worth, Texas
• Atlanta, Georgia
• Boston, Massachusetts
• Palm Beach, Florida
• Washington, D.C.
• Scottsdale, Arizona
• Portland, Oregon
• Asheville, North Carolina
• Las Vegas, Nevada
• Los Angeles, California
• New York City, New York
• San Francisco, California
• Washington DC
• Chicago, Illinois

c. What Equipment is Needed to Operate a Fast Food Restaurant?

Before you can open a fast-food restaurant, you should budget and buy chairs and dining tables, POS and receipt issuing machines, storage hardware (bins, rack, shelves, food case), counter area equipment (countertop, sink, ice machine, etc.),

(Flat Screen TVs, sound system, DVD players, cooking gas, deep freezers, fridge, blenders, store equipment (cash register, security, ventilation, signage), serving utensils (plates, ashtrays, glasses, flatware) and fancy lightening amongst others.

Hire Employees

When it comes to hiring employees for a standard fast-food restaurant, you should make plans to hire a competent chief executive officer, human resource and admin manager, restaurant manager, chef (cook), waiters and waitresses, cleaners, and security guard.

Launch the Business Proper

No fast food restaurant opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the fast-food restaurant, you will officially inform people in your city that your fast food restaurant is open for business.

a. What Makes a Fast Food Restaurant Business Successful?

• Choose a good location and shop facility to launch the business
• Make sure you offer a wide variety of foods and drinks (give your customers options)
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your fast food restaurant business
• Leverage on all available online and offline platforms to promote your fast food restaurant business

b. What Happens During a Typical Day at a Fast Food Restaurant?

• The shop is open for the day’s work
• The kitchen staff prepares the food and snacks
• The serving areas, serving wares, chairs, and tables are properly arranged
• Walk-in customers are attended to
• Delivery of orders are made
• Stocks are taken and reports are written and submitted to superior officers
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Fast Food Restaurant Business?

• Excellent culinary skills
• Excellent customer services skills
• Interpersonal skill
• Accounting and bookkeeping skills
• Business management skills
• Bargaining skill
• Work experience in a fast-food restaurant environment
• Experience in managing people
• Experience in business administration
• Experience in preparing a wide variety of fast food and snacks.

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Fast Food Business Plan Template

Fast food executive summary.

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of fast food business you are operating and the status; for example, are you a startup, do you have a fast food restaurant that you would like to grow, or are you operating a chain of fast food restaurants.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the fast food industry. Discuss the type of fast food restaurant you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

FAST FOOD BUSINESS PLAN OUTLINE

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Fast Food Business Plan Summary

Start Your Fast Food Plan Here

Other Helpful Business Plan Articles & Templates

Chipotle CEO Brian Niccol taking over as Starbucks chief executive; Narasimhan steps down

Niccol will start in his new leadership role sept. 9, replacing starbucks ceo laxman narasimhan, who stepped down "with immediate effect," the company said tuesday..

Chipotle CEO Brian Niccol will be leaving the fast casual food chain to take over as the chief executive of Starbucks , the companies announced Tuesday.

Niccol will start in his new leadership role Sept. 9, replacing Starbucks CEO Laxman Narasimhan, who stepped down "with immediate effect," the coffee chain said in a press release . Niccol's last day as CEO of Chipotle will be Aug. 31, the restaurant announced in a separate press release .

In the meantime, Starbucks CFO Rachel Ruggeri will step in as interim chief executive officer.

Narasimhan's abrupt departure comes as the chain's stock shares had fallen 17% for the year and in the wake of an open letter penned by former Starbucks CEO Howard Schultz blasting the company's leadership. Though Schultz did not name Narasimhan in the LinkedIn post , he wrote that the chain’s U.S. operations are the “primary reason for the company’s fall from grace.”

Starbucks shares were up more than 23% in Tuesday morning trading.

Who is Brian Niccol?

Niccol has been CEO of Chipotle since 2018 and chairman of the company's board of directors since 2020.

Niccol, who is credited with turning around Taco Bell during his prior tenure as its CEO, took the reins from Chipotle founder Steve Ells. In one of his first tests as CEO, he helped the chain respond to a foodborne illness scandal by retraining all the chain's workers nationwide.

Niccol also said in a second-quarter call with investors this year that employees would be coached in "consistently making bowls and burritos correctly" in response to rampant complaints about portion sizes. The complaints sparked a viral challenge on TikTok in which customers would film their Chipotle orders being made to pressure workers to add more food to a bowl or burrito.

Niccol was also at the helm in July last year when the company began testing the Autocado . The prototype was designed to cut, core and peel avocadoes before they are hand-mashed to assist in making guacamole.

Starbucks lauded Niccol's tenure as one in which Chipotle's revenue has nearly doubled and the company's stock price has increased by nearly 800%.

"I'm incredibly proud of the work that has been accomplished since I joined Chipotle in 2018," Niccol said in a statement. "The strategic priorities this team has put in place have positioned Chipotle to win today and enable future growth. It's hard to leave such a great company and all of the talented people I've had the pleasure to work with, but I depart knowing the business is in great shape and poised for growth with a strong, experienced leadership team."

Chipotle's board has appointed Chief Operating Officer Scott Boatwright as interim CEO as the company begins a search for Niccol's permanent replacement.

"I'm excited for the new opportunity to lead the business moving forward," Boatwright said in a statement. "We have a world-class organization full of talented leaders who are passionate about our brand and purpose."

Taking over as CEO of Starbucks

Niccol is stepping in at Starbucks as Narasimhan is stepping down, less than a 18 months after taking over the Seattle-based coffeehouse chain in March 2023 .

Mellody Hobson, who chairs the Starbucks board of directors, said in a statement that the company is "thrilled" to hire Niccol, who the board believes will be a "transformative leader."

“His phenomenal career speaks for itself. Brian is a culture carrier who brings a wealth of experience and a proven track record of driving innovation and growth," Hobson said in a statement. "Like all of us at Starbucks, he understands that a remarkable customer experience is rooted in an exceptional partner experience."

Starbucks has plans to revamp some of its stores, including  technological upgrades at its new U.S. locations and 1,000 other ones.

“I am excited to join Starbucks and grateful for the opportunity to help steward this incredible company, alongside hundreds of thousands of devoted partners,” Niccol said in a statement. “I have long-admired Starbucks iconic brand, unique culture and commitment to enhancing human connections around the globe.

Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at [email protected]

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Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Fast Food Business Company Overview

Who is jay & ray’s big burgers & fries.

Jay & Ray’s Big Burgers & Fries is a start-up fast food restaurant located in St. Louis, Missouri. It will cater to all residents of St. Louis and will be located at a busy retail intersection of St. Louis that is surrounded by other restaurants and shopping. Thousands of people drive or walk by the intersection daily. Jay & Ray’s Big Burgers & Fries is a fast casual restaurant and customers of all backgrounds and income levels are welcome. The restaurant will serve a variety of hamburgers, a variety of different flavored french fries, and soft drinks. The menu will be simple yet satisfying. The burgers are larger than other fast food restaurant hamburgers and it will be the only fast food restaurant that serves bistro-type french fries.

Jay & Ray’s will have a comfortable and trendy seating area for customers to be able to dine inside and will also have a drive-thru for those that prefer to not get outside of their vehicle. Jay & Ray’s Big Burgers & Fries is scheduled to open its first location within the next six months.

Jay & Ray’s Big Burgers & Fries History

Jay & Ray’s Big Burgers & Fries is owned by two St. Louis natives who are best friends and have started a business venture together. Jay Brusco is a culinary master who has been a chef for over ten years and Ray Coleman is a business entrepreneur who has been a wealth investment manager for over a decade. Jay & Ray have dreamed of going into business together since they were in high school and they have spent the last four years preparing to make their dream a reality.

Jay has created a delectable and appetizing menu and Ray is the business brain behind the company. Together, with both of their expertise and knowledge, Jay & Ray’s Big Burgers & Fries is destined to become St. Louis’ next big restaurant.

Since incorporation, Jay & Ray’s Big Burgers & Fries has achieved the following milestones:

• Developed the fast food restaurant’s branding image, social media, and website.
• Has a soft hold on a prime retail location at a busy intersection.
• Developed and finalized the menu of the food and drink selection.
• Obtained a food permit license to be able to prepare and sell food and drinks in St. Louis County.
• Obtained a sales and use tax permit for use in St. Louis County.

Jay & Ray’s Big Burgers & Fries Products

The following are the types of menu items Jay & Ray’s Big Burgers & Fries will serve:

• Just a Plain Ol’ Big Burger
• Avocado Big Burger
• Veggie Big Burger
• Double Bacon Big Burger
• Green Chile Hot n’ Spicy Big Burger
• Kiddos Big Burger
• Traditional French Fries
• Curly Fries
• Sweet Potato Fries
• Parmesan Herb Fries
• Spicy Sriracha Fries
• Assorted non-alcoholic beverages