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How to Get the Perfect Hook for Your College Essay

What’s covered:, developing your hook.

• 5 College Essay Hook Examples

5 Tips and Examples for Crafting a Great Hook

Your essay is one of the best tools available for standing out in a crowded field of college applicants (many with academic portfolios similar to yours) when applying to your dream school. A college essay is your opportunity to show admissions committees the person behind the grades, test scores, and resume. To ensure your college essay receives the full attention of admissions committees, you need to lure them in with a great hook—that is, a compelling opening that makes your audience hungry for more.

You need a strong start to capture the attention of the admission committees. When it comes to college essays, first impressions are everything. In fact, there’s no guarantee that anyone is going to read more than your first sentence if you bore them to tears within a few words, which is why it’s essential to craft an effective and engaging hook.

There’s no one-size-fits-all strategy for composing an attention-grabbing hook. A well-crafted hook can be anything from an image to an anecdote to an interesting fact while factors like writing style, essay structure, and prompt can all influence what makes for a good hook. That said, memorable hooks share a number of attributes, most notably they draw readers in,  connect with the topic you’re writing about, and leave a lasting impression, often in a creative or unexpected way.

For example, let’s construct a hypothetical essay. Let’s say that after some careful consideration, Jane Doe has decided to write her personal essay about her experience running canine obedience classes. She isn’t quite sure how to start her essay, so she’s practicing with some proven essay hooks. If you’re ready to develop your own hook, check out four of our favorite college essay hook strategies and how they work for Jane below!

College Essay Hook Examples

There are a number of proven strategies that Jane can use to craft a compelling hook. A few tried-and-true hooks include:

1. Open with an Anecdote

People love stories, so it makes sense that telling one is a great way to attract readers. Detailing a relevant anecdote provides context for your essay and can give the reader an idea of what you are up against if you’re overcoming an obstacle or rising to a challenge.

On the day that I told my mother I wanted to start my own canine obedience school, she smiled and muttered something under her breath about the irony of my youthful disobedience and my newfound passion for enforcing rules. What she didn’t know then was that it was not in spite of, but rather because of, my tendency to push the boundaries that I was confident in my ability to succeed.

2. Set the Scene

One fantastic way to get your essay moving and to draw your readers in is to plunge them into the middle of an important scene. Provide readers with descriptive details and dialogue to make them feel like they’re watching a movie from your life and have just tuned in at a critical moment.

I jumped back as the dog lunged for my leg, teeth bared and snarling. “It’s okay, Smokey, it’s okay,” I soothed as I tried to maneuver closer to the post where I had tied his leash. In the back of my head, I heard my brother’s taunts swirling around.

“A dog trainer?” he had scoffed. “What kind of person would hire you as a dog trainer?!”

I pushed the thoughts away and grasped the leash, pulling it tightly to my side as Smokey, surprised by my sudden confidence, fell into stride beside me.

3. Ask a Question

Asking a question at the beginning of your essay can activate your reader’s critical thinking and get them hungry for the answer that you won’t offer until later. Try to come up with a question that’s broad enough that they won’t know the answer right away, but specific enough that it isn’t a generic hook that could work on just any college essay.

How do you respond when you’re faced with a very real physical threat to your safety, yet you literally can’t afford to back down? This is the question I faced on my very first day as a dog trainer.

4. Use a Metaphor or Simile

A metaphor or simile can pull readers in by helping them make connections between seemingly unrelated topics or by encouraging them to think about topics from a different point of view.

Running canine obedience classes is a lot like navigating high school. It’s a dog-eat-dog world with a lot to learn, many personalities to manage, peril around every corner, and everyone anxious to graduate.

Selecting the right hook is a great first step for writing a winning college essay, but the execution is also important.

1. Narrow Down Your Scope

Sometimes the best way to tackle big projects like writing an attention-grabbing hook or captivating college essay is to think small. Narrow down on a specific incident or even a moment that leads into your topic.

It’s my first time teaching a canine obedience class. I’m surrounded by strangers and the dogs are barking so loud I can’t hear myself think, but I have a gnawing feeling that I’m losing control. I put my fingers to my lips and let out the loudest whistle I’m capable of. Suddenly there was silence.

2. Use Adjectives

Adjectives are used to add a description and make your writing clearer and more specific. In other words, they’re the details that make your writing stand out and suck readers in. Jane didn’t simply reward the dog for sitting, she…

It was a battle of wills between me and the eight-month-old Australian Shepherd—defiance was in his sparkling blue eyes, but so was desire for the bit of hot dog hiding in my hand. Reluctantly he sat, earning his treat while I claimed my alpha status.

3. Use Emotion

Use emotion to connect and entice your reader. Emotions make readers feel, pulling them into your essay, and are memorable. You can use them for everything from sharing a fact about yourself to putting the reader in your shoes.

When I was young, I would have been extremely lonely if not for my dog Trevor. I struggled to make friends and Trevor provided companionship, helped me overcome my shyness (he was a great icebreaker), and is responsible for shaping who I am today. When Trevor passed away in high school, I set out to train canine obedience and help dogs become the best versions of themselves—just like what Trevor did for me.

4. Short and Sweet

Admissions committees have a lot of essays to read, so the quicker you get to the point and capture their attention, the better.

Mere moments into my dream job, someone had already peed on the floor and another had bitten a person. Welcome to the life of a dog trainer.

5. Just Start Writing

Sometimes the hook of your college essay isn’t clear. Rather than getting hung up, start developing your essay and see if it adds clarity as to how to best implement a hook. Some students even find that it’s easiest to write a hook last, after writing the body of the personal statement.

Where to Get Feedback on Your Essay Hook

Wondering if you created an effective hook? It’s difficult to evaluate your own writing, especially a line or two you read and reworked numerous times. CollegeVine can help. Through our free Peer Essay Review tool , you can get a free review of your hook, and overall essay, from another student. Then you can pay it forward and improve your own writing skills by reviewing other students’ essays.

If you want a college admissions expert to review your essay, advisors on CollegeVine have helped students refine their writing and submit successful applications to top schools. Find the right advisor for you to improve your chances of getting into your dream school!

Related CollegeVine Blog Posts

How to Create a Winning College Application Video Essay Introduction

Step One: Read the instructions. And then read them again.

The first step to a strong video submission is knowing exactly what admissions is asking for. Are they looking for a short submission (under one minute)? Are they open to longer videos? Have they outlined what they hope applicants will address or showcase?

The University of Chicago offers a great example of instructions that set applicants on the right path:

If you would like to add your voice to your application, you have the option to submit a two-minute video introduction instead of the traditional college interview, which is not part of our application process. Your recording does not need to be extensively rehearsed or polished, and the video does not need to be edited.   We hope students find creative ways to share their voice and ideas, so we focus on content rather than filming quality when reviewing optional video profiles. For the purposes of our review, it is still impressive if a student is sharing important ideas and perspective on their specific potential for contribution to UChicago even if that video was filmed “selfie-style” on a phone. It is much less helpful if the video is professionally lit and edited, but contains little to no unique information about the student or their specific candidacy for UChicago. We encourage students to film in a quiet space that limits outside distractions (background noise, music, pet or sibling interference, etc). While it’s ok to rehearse your message a bit so that you feel confident and ready, it’s helpful for us to hear these spoken in your normal, conversational voice—memorizing a “script” or reading from prepared sheets/notecards may appear as a less engaged and conversational experience.

Once you have a solid understanding of what admissions is expecting and how much time you have to play with, you can move on to Step Two.

Step Two: Figure out what you’d like to express.

Brainstorm what you would like to reveal about yourself through this video. Or, if you’d prefer to work backward, consider what you’d like admissions to glean from your submission. Your goal should be to answer questions posed by admissions and/or to offer admissions insight into what you hope to achieve over the course of the next four years.

Once you have an idea of what you’d like to convey in your video, you can start working on a loose outline or talking points. To echo the University of Chicago’s instructions, you should not memorize or read from a script in your video. Your voice should be natural, and your tone should be conversational while maintaining a professional demeanor. When you have your bullet points ready, you can move on to the next step.

Step Three: Plan your set, style, and filming strategy.

Now that you know what admissions is looking for and what you’d like to say, it’s time to figure out how you want to convey that information. If you don’t have a lot of time to work with, you might want to film in selfie mode, speaking directly to the camera to answer the prompt in a thoughtful and straightforward way. Just make sure you have a private space to film in.

If you have more time to work with and want to get creative, you can make your video more dynamic. Maybe you’d like to shoot B-roll (background video footage) to show admissions where you come from, the things you like to make, or the people who shaped you while you narrate with voice over. Perhaps you’d like to include static images or soundbites from your creative projects. The options are endless!

Step Four: Review, edit, and polish.

Once you record your masterpiece, you’ll want to complete a quality assurance check to ensure the audio is clear and smooth. Show your video to an expert or a trusted person in your life to get a fresh perspective. Ask them: Does this accurately reflect who I am? Does it feel authentic?

You don’t have to be a skilled video producer to impress admissions here (unless you’re an aspiring film major, in which case your submission should stand out). You just need to demonstrate your interest, fit, and originality. 

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Tags: video , video essay

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Video Application Essay: Guide, Tips, and Insight

Some colleges allow applicants to submit a video as part of the application process instead of the traditional essay or as supplement material.

The idea of a video essay borrows a screen studies perspective where students produce a video that analyzes specific topics or themes relating to a specific film or TV show.

Simply put, a video essay is a visual representation of your written essay; however, there is more to it .

Unlike traditional essays, videos allow you to highlight your personality and provide an exposition on why you deserve the chance at a university or college.

A compelling video essay will set you apart from other applicants and increase your chances of acceptance at your dream college. If you want to impress the admissions boards, take your time to come up with the right topic and plan your work.

If you do not know how to create and present a perfect video essay, our experts have put together this comprehensive guide with steps, tips, and useful insights.

What is a Video Essay?

A video essay is a 5-10-minute audiovisual representation of a person, a thesis, or a topic. It allows you to put a face to the application, becoming more than just a name with test scores or achievements.

According to Max Kiefer, author of How to Make a Winning College Application Video Essay , your video essay is the face of your application letter. It lets you control what the audience will view and eliminates most aspects of a live interview. It aims to persuade or convince the recruiting committee that you are worth a chance.

A video essay can be video, image, or text and use a variety of visual and audio elements to support ideas or engage the target audience.

Components of a Video Essay

Like a written essay, you must develop an argument based on the given topic. The video essay will mimic the structure of a film to advance all your arguments. Therefore, you will need to include the following:

• Strong Introduction - this should set the stage for the rest of the video. You should clearly state what your thesis is with either text on the screen or voiceover.
• A coherent and well-structured body- this should present your arguments and evidence examples supporting your thesis and arguments. You can also include animation and music to show the transition to the next points.
• Conclusion - This summarizes all your main points and offers final thoughts.
• Visual Style - this should be clear and engaging. Use various media, such as images and texts, to enhance what you are discussing.
• A great audio quality - your narration should be clear and audible. Make sure the choice of song is appropriate.

You need to approach it in the same manner you would any other type of academic essay. Video essays comprise three main elements:

• Sound (music and audio)
• Words (spoken and written)

Types of Video Essays

A video essay can be a powerful form of communication, but only if you know how to do one. Fortunately, various types of video essays can help you create one for your application. Examples of these types include:

• Auto-narrated videos that utilize a voiceover given by the instructor
• Self-narrated videos that have a personal narrator. It involves you narrating your essay
• Slide shows

Your choice of video essay will depend on what you intend to achieve.

Take note that a video essay is not just a collage of random materials. Rather, it is the systematic presentation of an organized and well-reasoned argument. For this reason, it is sometimes used to replace a traditional research essay. Most colleges and universities will suggest equivalent video length for essay word counts. For instance, a 5-minute video should have between 750 and 1,000 words of essays.

Check that you have done the following if you want a worthwhile video essay.

• You've done the research and planned your work well
• Provided sufficient evidence and examples
• Provided a great structure for the video
• Properly edited the video

As a form of communication, video essays should be engaging and informative. This means you should avoid unnecessary language information and beating around the bush. Take note that for your video essay to be up to par, you have to bring the following skill sets together:

• Critical thinking
• Technological literacy
• Speech-writing
• Textual analysis

Steps for Writing and Shooting a Video Essay for College Application

A video essay is your chance to make a great impression, so you must learn how to create one. The steps for creating a video essay are almost similar to that of a written essay. However, you will need to have technology skills to put everything together.

Read to Understand the Instructions Given

Colleges and universities usually provide guidelines and instructions on how video essays should be created and structured. They will also tell you how long your video should be, so pay attention to the instructions. Overall, you should aim for quality over quantity.

Create a Topic

After reading the instructions, decide on the topic for the video. Some universities may ask you to talk about a particular topic or give a personal introduction.

If you are writing a personal interview, make sure you answer the following:

• Why do you want an opportunity to attend that specific college?
• Whether you intend to make any difference in the school
• What will you do when accepted at the institution?

In other words, say why you will be a good fit for the school.

Other colleges may allow you to choose a topic that interests you. If this is the case, you need to brainstorm great topic ideas. Think of what will best represent you as a person and why you desire to go to the particular institution. Remember that a good topic should be lucrative and exciting. It should also generate a successful video essay.

Outline Your Points

An outline is an organized list of all the points you intend to talk about in your video. It will help you create a strong narrative that the representatives will follow from the beginning to the end. The college representatives will look at different things in your video, including your production skills. So make sure you create a good script and practice several times to come up with something worthwhile. You can use your phone for this, and once you feel satisfied with the results, proceed to the next step. If you are illustrating a point, include anecdotes or story highlights.

Start with a Strong Hook

The opening of your video essay can make or break your initial impression. A strong hook makes an assertive claim about the chosen topic. It should grab the viewer's attention right from the beginning so that they want to listen more. A strong hook could be a thought-provoking question or a brief story about your life. Remember that you only have a few seconds to grab the attention of the admissions committee, who are probably busy, so make the most of it.

Introduce Yourself to the Admissions Board

Next, you need to introduce yourself. Mention your name, age, hometown, educational background, and interests. Take advantage of this opportunity to establish a connection with your audience.

Say the Course You'd Like to Pursue

Once you are accepted at the institution, say what courses or programs you would like to pursue. Explain why the particular program is dear to you and what motivated you to choose it. Doing this will show the audience that you have a clear vision about your education journey.

Additionally, share the qualities and strengths that attracted you to the school and the program. This can be the extracurricular activities offered, internship opportunities, campus culture, etc.

Share the Skills and Values Your Bring

Do you have special skills or strengths that will benefit the institution? Include them in your video essay. This is your chance to sell yourself and show that you will be valuable to the school. If you are skilled in any extracurricular activities, such as sports or music, that will impact the school, include them in your video.

Share Your Dreams

Paint a picture of the long-term goals you want to achieve even after getting that degree. Share the impact you want or create in your community or the world. Tell the committee how your degree will help you achieve this dream.

Shooting the Video

Shooting a high-quality video demands that you have high-quality gadgets. Fortunately, we live in an era where digital cameras can produce high-quality pictures and videos. If you do not have a digital camera, use your iPhone or Android smartphone. Keep the following in mind when using your phone:

• Use the back camera to get quality footage
• Shoot horizontally instead of vertically
• Turn on the overlay grid on your phone

If you want steadier shots, consider purchasing a gimbal stabilizer , an external microphone for better audio quality, and a video tripod.

Plan Your Shoot

If you want to create a high-quality film like a pro, plan the production from start to finish. To do this, create a storyboard. A storyboard is simply a series of interpretations of the scenes in your video that pre-visualize your final footage and desired shots.

Use Imagery

What are you depicting in your video? Think of your background. If you are in the bedroom or living space, make sure it is clean and tidy. Take advantage of your trophies if you have one and display them, particularly if you earned them from extracurricular competitions.

If your room or house is not good enough, film the video outdoors, like in the backyard or a nearby park. Whichever background you choose, make sure it reveals a part of your personality.

If you use images and clips in your videos, make sure they directly depict what you are talking about. A rich library of these images and clips will help you select the correct ones.

Correct the Color of Your Shots

If you want to highlight certain elements, evoke emotions or set the correct atmosphere, then you need to manipulate color. There are lots of color editing options you can use to improve your video. Professional editors use either color correction or color grading. Color correction ensures color in each clip is consistent throughout the film or color grading to give the video a different look. Both of these features are important, especially when you want to make certain scenes as realistic as possible.

Editing Your Footage Using Software

Before you send the video, you must make sure it does not have any errors. Properly edit your video to submit a polished final cut. Some of the techniques you can use include:

• Standard cut: the most common video editing technique. It is where one scene moves to the next without any visual transitions. This form of editing is simple, but it does not mean you should just cut any way you like. You have to do it creatively to ensure visual flow and continuity.
• Crossfade: This is often used to demonstrate the passage of time or to show different scenes filmed at different times.
• Cross Cut: This editing technique is necessary when you want to show events that are happening simultaneously. You can also use it to display similar events that are happening in two well-defined timelines.
• Fade In and Fade Out: This involves fading in and out of a scene with adequate sound effects. You can acquire these sounds from the public music domain.

Several free video editing software can help you garnish the clip attractively. For instance, Videoleap is a great software that you can use to edit essays on your smartphone. The tool gives you control of all the tools to ensure your footage comes out great. You can also try the following Adobe Premiere Pro , Avid Media Composer , or DaVinci Resolve , which offers a free comprehensive lite version.

Make sure you merge all the images into a single clip to create some form of narration. While doing this, ensure you keep your target audience in mind.

Tips for Making Your Video Essay Stand Out

Remember, you are competing with thousands of students for a chance to join that particular institution. Therefore, you need to make sure your video stands out from the rest. The following tips can help ensure this is possible.

Have Good Lighting

One of the best secrets for creating a high-quality video is having good lighting. Consider the types of light you will need and where you intend to place them to achieve your desired effect. If you are using lamps and sun because you are on a budget, think of how you can make them work to your advantage.

Dress Decently

First impressions matter a lot, so you need to ensure you are presentable. Wear presentable clothes like you would for a one-on-one interview. Make sure your hair is well groomed and you have positive body language. Doing this will boost your confidence and help you pass the message across.

Answer All the Questions Directly

If you have any questions, you need to answer them as they are. To make things easier, write all the questions and answers as well as the timestamp on the clip where you have answered them.

Practice Your Answers Instead of Reading Them Out

Your target audience will get bored and distracted if you read your answers from a piece of paper. Also, avoid memorizing the text, as it will come out bland. Make sure you practice all of your responses and hit all the points before you begin shooting the video.

Show Your Personality

For the admissions boards to get to know you, they need to see your personality. Therefore, be yourself and talk about the things you love. Talk about your interests and what keeps you going even in tough times. Also, try to relax while doing this. Be the best version of yourself rather than the applicant.

Watch Video Editing Tutorials

If you do not have any skills in video production, you need to watch a few tutorials to guide you. Many of these tutorials are free and easily accessible. Some of the websites you can try include Video Copilot, Skillshare, and Red Giant, which have many specific tutorials on how to create videos.

Video essays are an important part of the college application process. It serves as a personal introduction to your college application. Even though not all colleges ask for them, those that do expect high-quality and engaging content, this is the chance to sell yourself to the admission board and increase your chances of being accepted.

To come up with a high-quality video, you need to have the right topic, an outline of all your points, and the right hook to capture the audience's attention. You must also plan your work well by creating a storyboard, having the right tools, and using imagery in your film. Additionally, you should edit your work using the right software to ensure the final footage is great.

Finally, as you create your video, keep in mind that the goal is to tell a compelling story. Do more than the basic, and embrace the opportunity to create aesthetically pleasing and emotion-evoking content that will convey the intended message. Use the technical and practical skills you have to achieve this rather than adding unnecessary effects to impress the admissions committee.

If you need help with writing a perfect video essay write-up (call it a script), including the talking points and directions, do not hesitate to place an order on our website. GradeCrest has expert writers who can help.

Gradecrest is a professional writing service that provides original model papers. We offer personalized services along with research materials for assistance purposes only. All the materials from our website should be used with proper references. See our Terms of Use Page for proper details.

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How to Make a Video Essay (with 5 Inspiring Examples)

• Serra Ardem

In the world of digital media, video essays are a canvas where creativity meets critical thinking. From pre-production planning to post-production editing, these videos require a careful balance of visual elements, narrative structure, and technical skills to effectively communicate your ideas.

In this blog, we will:

• Explore different types of video essays
• Guide you on how to make a video essay step-by-step
• List 10 best practices for creating compelling video essays
• Share 5 great video essay examples for further inspiration

Let’s get started.

What is a video essay?

A video essay is essentially a written essay brought to life through the use of video footage, narration, music, and other multimedia elements. As a form of creative nonfiction, it blends the depth of written essays with the power of visual storytelling.

Best video essays are:

• Personal and reflective; often explore the author’s personal experiences, feelings, and thoughts.
• Multifaceted and creative; combine various forms of media to keep viewers engaged.
• Argumentative or analytical; present a thesis and support it with evidence, or break down and analyze a particular subject.
• Thought-provoking; aim to stimulate viewers’ critical thinking and intellectual curiosity.

Before we delve into the steps on how to make a video essay, let’s take a look at its different types:

How to Make a Video Essay Step-by-Step

Whether you’re exploring a personal story or making a strong argument about a current issue, video essays offer a powerful format for self-expression and analysis. Here is how to make a video essay in 3 stages:

Pre-production

• Choose your topic and define your thesis statement. Select a topic that interests you and that you understand well. Then develop a clear and concise thesis statement that outlines the main argument or claim of your essay. For example, if you’re creating a personal college application video, your thesis might focus on how a specific experience shaped your worldview or contributed to your personal growth.
• Gather research materials. Conduct thorough research to gather information that supports your thesis. Make sure to organize your sources so you can reference them accurately during the production and editing phases.
• Develop an outline and craft a script. Break down your outline into introduction, body, and conclusion. List the main points you will cover in each section. This will ensure that your essay flows logically and smoothly. Then write a script that expands on your outline.
• Create a storyboard. You don’t have to be a professional artist; just sketch out a basic visual plan of how your video will unfold. Map out the key scenes, shots, and visual elements that correspond to your outline. Include captions and notes to describe each shot.
• Prepare your equipment and software. Gather the video equipment for your video production, such as camera, microphone, tripod, and lighting. If you’re going to use AI tools, familiarize yourself with the software and test it with sample footage to ensure it works as expected.

• Set up your equipment. Position your camera, lighting, and microphone according to your script. Make sure that the camera is stable, the microphone is properly set up for clear audio, and the lighting is adjusted to enhance visibility and create the desired mood.
• Record or generate your video. Follow your script and storyboard to shoot the necessary footage. Pay specific attention to framing, focus, and audio quality during recording.

If you’re using an AI video generator, provide the tool with your script, and select the desired style or aesthetic for your video. The AI will then process your input and generate the video essay. You may need to provide additional details or make adjustments during the generation process.

10 AI Video Generators for Beginners (with Best Practices)

Post-production.

• Edit your footage. Import it into your chosen video editing software. (Popular options include Adobe Premiere Pro , Final Cut Pro , and DaVinci Resolve .) Arrange clips according to your script and storyboard, trim unnecessary parts, and correct any visual or audio errors for a polished final look. In case of AI video generators, review the generated content carefully and utilize the tool’s editing features as you need.
• Incorporate music, sound effects, and text overlays. Make sure that auditory elements complement the mood and do not overshadow narration. Integrate text overlays to introduce sections, highlight key points, or provide additional context. All these elements must be seamlessly integrated and add value to your video essay.
• Add subtitles and a transcript . Subtitles will make your video essay accessible to a broader audience and facilitate comprehension for those who prefer or require visual text. Always check if captions are synchronized with the audio and accurately represent the spoken content. Meanwhile, generate a transcript of the video to provide a textual version of the content, which can also aid in SEO and accessibility.
• Do a final review and make necessary adjustments. Watch your video essay in its entirety to ensure that all elements are cohesive and effective. Consider seeking feedback from others to confirm that your video conveys your message clearly.
• Export and upload your video essay. Choose the appropriate format and resolution for your intended platform. When uploading your video, write a compelling title and add an eye-catching thumbnail to attract viewers. Include relevant keywords and tags to increase discoverability.

10 Best Practices for Making Video Essays

In addition to the instructions mentioned above, these 10 best practices on how to make a video essay can make your content even more impactful:

• Rehearse your script. Practice makes perfect, so rehearse your timing, intonation, and pacing to reduce the likelihood of errors and improve overall presentation.
• Have a strong opening and closing. Start the video essay with an intriguing introduction to grab your audience’s attention, and end with a strong conclusion to reinforce your main points and leave a lasting impression.
• Avoid rambling or going off on targets. Stay focused on your main points and do not include unnecessary elaboration or unrelated anecdotes, as every segment must contribute to your thesis.
• Incorporate data or statistics. Present them in a clear and understandable way, utilizing visuals like charts or graphs to make it more relatable for viewers.
• Use B-roll footage, graphics, and animations to enrich your main content. These elements can help you illustrate complex ideas, reinforce your arguments, and make your video essay more memorable.
• Provide high-quality audio. Minimize background noise during recording, and adjust audio levels and eliminate any distracting sounds during post-production.
• Prioritize accessibility. Include subtitles and closed captions to aid deaf and hard of hearing viewers while maintaining high contrast between text and background for better readability.
• Encourage audience interaction. Add calls-to-action (CTAs) for viewers to comment, like, share, or subscribe, and ask them to share their opinions and experiences related to the topic.
• Track and optimize. Regularly check view counts, watch times, and engagement rates to understand how well your content is performing and analyze the data to refine your approach.
• Experiment and have fun. Try different approaches, such as using various editing styles or narrative techniques, and stay open-minded along your creative journey.

Add AI Subtitles to Your Video Essay

This will not only improve the accessibility of your video essay but also boost its SEO performance and multiply your viewership.

5 Powerful Video Essay Examples

Featuring an example from each category, these 5 videos can inspire you with various approaches on how to make a video essay.

Personal Video Essay

This college application video is a great example of a personal video essay. With a clear structure, it demonstrates why the person is a good candidate and utilizes editing features smoothly. The effective use of graphics, background music, subtitles, and transitions all contribute to the success of the video.

Argumentative Video Essay

This argumentative video essay named “How Discounts Keep You Poor” shows the importance of well-done research for this kind of content. The main argument is supported by solid reasons and examples, which are highlighted with eye-catching text overlays. The call to action at the end of the video invites viewers to share their own thoughts on the subject and subscribe to the channel.

Analysis Video Essay

Titled “Why Do Movies Feel So Different Now?” , this analysis video essay focuses on how movies have evolved since modernism. Based on movements like postmodernism and metamodernism, the content is organized into chapters to create a logical flow. A professional voiceover accompanies high-quality footage from movies, all creating a final harmonious piece.

How to Add Chapters to Youtube Videos

Experimental video essay.

Going beyond traditional video game reviews, this experimental video essay explores gaming as a perfectionist . It adopts unique audiovisual techniques to blend in-depth analysis with unconventional storytelling. The clever use of humor and game footage also adds an experimental flair to the typical video essay format.

Hybrid Video Essay

This hybrid video essay titled “drowning in entertainment: the age of distraction” combines personal, argumentative, analysis, and even experimental formats to delve deep into how we interact with information today. It uses attention-grabbing B-roll footage, still images, and text overlays to enhance the narrative. The talking head sections further personalize the content, allowing the creator to build a direct and engaging connection with the audience.

Frequently Asked Questions

How long is a video essay.

This can vary depending on the complexity of the topic, the target audience, and the platform on which the video essay is shared. Typically, video essays last from a few minutes to over an hour. It’s important to keep the length aligned with the content’s depth and engage the viewers without overwhelming them.

How do you get ideas for a video essay?

For personal video essays, consider experiences that have shaped your perspective or lifestyle. For argumentative and analytical video essays, pressing social issues or cultural trends are excellent sources of inspiration. Meanwhile, hypothetical scenarios (e.g., future possibilities) or artistic interpretations can fuel ideas for hybrid and experimental video essays.

What to wear for a video essay?

Students shooting an application video essay can opt for business casual attire.  YouTubers and content creators might choose outfits that align with their personal brand and content style. Business professionals can wear a collared shirt or blouse to convey a polished and professional look. Each outfit choice should reflect the context of the video and enhance the overall presentation.

How to make a video essay for YouTube?

You can follow the steps above to make a video essay for YouTube. For this specific platform, it is especially important to use relevant keywords and design an eye-catching thumbnail to draw viewers in. Take advantage of YouTube’s end screens or cards to promote related video essays.

How to make a video essay for class?

When making a video essay for your class, make sure you understand the topic, length, and any other guidelines correctly. Organize your thoughts in a logical sequence, plan the footage you’ll use to support your points, and rehearse your script beforehand. Ensure audio and visual quality while recording and editing the video, and don’t forget to have fun!

Featuring actionable tips, this blog covered the steps on how to make a video essay and listed 10 best practices for making this kind of content even more polished and memorable. It also shared 5 inspiring video essay examples in different types.

Here are our 3 golden rules for creating an impactful video essay:

• Define and stick to your thesis statement. This will be the core of your video essay and help you stay focused during the production phase.
• Have a strong beginning and end. Both should be carefully crafted to hook your audience from the start and provide a satisfying conclusion that ties everything together.
• Utilize various multimedia elements. Incorporate video footage, images, text overlays, and music to express complex ideas and maintain viewer interest.

Follow the tips in this blog to refine your video essay creation process, and feel free to experiment with different formats along the way.

About Serra Ardem

Serra Ardem is a freelance writer and editor based in Istanbul. For the last 8 years, she has been collaborating with brands and businesses to tell their unique story and develop their verbal identity.

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Educator Toolkit

Maximize your Marco Learning experience with helpful resources and how-to’s.

Getting Started

New to Marco Learning or need a refresher? The links below will help you get your Educator account up and running quickly and successfully.

How To…

Create a course.

OPTION 3: USE A TEACHER OR SCHOOL CREATED RUBRIC

If you plan to use your own rubric, be sure it adheres to our  rubric policy !

• Analytic or holistic
• A description of what each level of attainment means for each rubric component (no range scoring)
• No more than 10 rubric components (ideally 3-5 components)
• No more than 10 levels (ideally 3-5 levels)
• No undefined half-points (i.e., Graders cannot assign point values between the levels described on the rubric.)
• Limit check-list style requirements in rubrics (i.e., Readers should not be asked to count conventions errors or the number of quotes used. These may, in some cases, be helpful indicators, but should not drive scoring decisions.)

Need more help with rubrics?

The ultimate guide to rubrics.

Still need help or have additional questions?  Contact Us !

Engage Students and Parents

Download the resources below to learn how to use your Marco Learning feedback reports with students to promote meaningful revision, support goal setting, adjust instruction, and build enthusiasm for writing. We also have a resource about how to respond to parent questions.

Please read Marco Learning’s Terms and Conditions, click to agree, and submit to continue to your content.

Please read Marco Learning’s Terms and Conditions, click to agree, and submit at the bottom of the window.

MARCO LEARNING TERMS OF USE

Last Modified: 1/24/2023

Acceptance of the Terms of Use

These terms of use are entered into by and between You and Marco Learning LLC (“ Company “, “ we “, or “ us “). The following terms and conditions (these “ Terms of Use “), govern your access to and use of Marco Learning , including any content, functionality, and services offered on or through Marco Learning (the “ Website “), whether as a guest or a registered user.

Please read the Terms of Use carefully before you start to use the Website. By using the Website or by clicking to accept or agree to the Terms of Use when this option is made available to you, you accept and agree to be bound and abide by these Terms of Use. You may not order or obtain products or services from this website if you (i) do not agree to these Terms of Use, or (ii) are prohibited from accessing or using this Website or any of this Website’s contents, goods or services by applicable law . If you do not want to agree to these Terms of Use, you must not access or use the Website.

This Website is offered and available to users who are 13 years of age or older, and reside in the United States or any of its territories or possessions. Any user under the age of 18 must (a) review the Terms of Use with a parent or legal guardian to ensure the parent or legal guardian acknowledges and agrees to these Terms of Use, and (b) not access the Website if his or her parent or legal guardian does not agree to these Terms of Use. By using this Website, you represent and warrant that you meet all of the foregoing eligibility requirements. If you do not meet all of these requirements, you must not access or use the Website.

Changes to the Terms of Use

We may revise and update these Terms of Use from time to time in our sole discretion. All changes are effective immediately when we post them, and apply to all access to and use of the Website thereafter.

These Terms of Use are an integral part of the Website Terms of Use that apply generally to the use of our Website. Your continued use of the Website following the posting of revised Terms of Use means that you accept and agree to the changes. You are expected to check this page each time you access this Website so you are aware of any changes, as they are binding on you.

Accessing the Website and Account Security

We reserve the right to withdraw or amend this Website, and any service or material we provide on the Website, in our sole discretion without notice. We will not be liable if for any reason all or any part of the Website is unavailable at any time or for any period. From time to time, we may restrict access to some parts of the Website, or the entire Website, to users, including registered users.

You are responsible for (i) making all arrangements necessary for you to have access to the Website, and (ii) ensuring that all persons who access the Website through your internet connection are aware of these Terms of Use and comply with them.

To access the Website or some of the resources it offers, you may be asked to provide certain registration details or other information. It is a condition of your use of the Website that all the information you provide on the Website is correct, current, and complete. You agree that all information you provide to register with this Website or otherwise, including but not limited to through the use of any interactive features on the Website, is governed by our Marco Learning Privacy Policy , and you consent to all actions we take with respect to your information consistent with our Privacy Policy.

If you choose, or are provided with, a user name, password, or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any other person or entity. You also acknowledge that your account is personal to you and agree not to provide any other person with access to this Website or portions of it using your user name, password, or other security information. You agree to notify us immediately of any unauthorized access to or use of your user name or password or any other breach of security. You also agree to ensure that you exit from your account at the end of each session. You should use particular caution when accessing your account from a public or shared computer so that others are not able to view or record your password or other personal information.

We have the right to disable any user name, password, or other identifier, whether chosen by you or provided by us, at any time in our sole discretion for any or no reason, including if, in our opinion, you have violated any provision of these Terms of Use.

Intellectual Property Rights

The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, graphics, video, other visuals, and audio, and the design, selection, and arrangement thereof) are owned by the Company, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws. Your use of the Website does not grant to you ownership of any content, software, code, date or materials you may access on the Website.

These Terms of Use permit you to use the Website for your personal, non-commercial use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Website, except as follows:

• Your computer may temporarily store copies of such materials in RAM incidental to your accessing and viewing those materials.
• You may store files that are automatically cached by your Web browser for display enhancement purposes.
• You may print or download one copy of a reasonable number of pages of the Website for your own personal, non-commercial use and not for further reproduction, publication, or distribution.
• If we provide desktop, mobile, or other applications for download, you may download a single copy to your computer or mobile device solely for your own personal, non-commercial use, provided you agree to be bound by our end user license agreement for such applications.
• If we provide social media features with certain content, you may take such actions as are enabled by such features.

You must not:

• Modify copies of any materials from this site.
• Use any illustrations, photographs, video or audio sequences, or any graphics separately from the accompanying text.
• Delete or alter any copyright, trademark, or other proprietary rights notices from copies of materials from this site.

You must not access or use for any commercial purposes any part of the Website or any services or materials available through the Website.

If you wish to make any use of material on the Website other than that set out in this section, please contact us

If you print, copy, modify, download, or otherwise use or provide any other person with access to any part of the Website in breach of the Terms of Use, your right to use the Website will stop immediately and you must, at our option, return or destroy any copies of the materials you have made. No right, title, or interest in or to the Website or any content on the Website is transferred to you, and all rights not expressly granted are reserved by the Company. Any use of the Website not expressly permitted by these Terms of Use is a breach of these Terms of Use and may violate copyright, trademark, and other laws.

Trademarks, logos, service marks, trade names, and all related names, logos, product and service names, designs, and slogans are trademarks of the Company or its affiliates or licensors (collectively, the “ Trademarks ”). You must not use such Trademarks without the prior written permission of the Company. All other names, logos, product and service names, designs, and slogans on this Website are the trademarks of their respective owners.

Prohibited Uses

You may use the Website only for lawful purposes and in accordance with these Terms of Use. You agree not to use the Website:

• In any way that violates any applicable federal, state, local, or international law or regulation (including, without limitation, any laws regarding the export of data or software to and from the US or other countries).
• For the purpose of exploiting, harming, or attempting to exploit or harm minors in any way by exposing them to inappropriate content, asking for personally identifiable information, or otherwise.
• To send, knowingly receive, upload, download, use, or re-use any material that does not comply with the Content Standards set out in these Terms of Use.
• To transmit, or procure the sending of, any advertising or promotional material, including any “junk mail”, “chain letter”, “spam”, or any other similar solicitation.
• To impersonate or attempt to impersonate the Company, a Company employee, another user, or any other person or entity (including, without limitation, by using email addresses or screen names associated with any of the foregoing).
• To engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of the Website, or which, as determined by us, may harm the Company or users of the Website or expose them to liability.

Additionally, you agree not to:

• Use the Website in any manner that could disable, overburden, damage, or impair the site or interfere with any other party’s use of the Website, including their ability to engage in real time activities through the Website.
• Use any robot, spider, or other automatic device, process, or means to access the Website for any purpose, including monitoring or copying any of the material on the Website.
• Use any manual process to monitor or copy any of the material on the Website or for any other unauthorized purpose without our prior written consent.
• Use any device, software, or routine that interferes with the proper working of the Website.
• Introduce any viruses, Trojan horses, worms, logic bombs, or other material that is malicious or technologically harmful.
• Attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of the Website, the server on which the Website is stored, or any server, computer, or database connected to the Website.
• Attack the Website via a denial-of-service attack or a distributed denial-of-service attack.
• Otherwise attempt to interfere with the proper working of the Website.

If you use, or assist another person in using the Website in any unauthorized way, you agree that you will pay us an additional $50 per hour for any time we spend to investigate and correct such use, plus any third party costs of investigation we incur (with a minimum $300 charge). You agree that we may charge any credit card number provided for your account for such amounts. You further agree that you will not dispute such a charge and that we retain the right to collect any additional actual costs.

User Contributions

The Website may contain message boards, chat rooms, personal web pages or profiles, forums, bulletin boards, and other interactive features (collectively, “ Interactive Services “) that allow users to post, submit, publish, display, or transmit to other users or other persons (hereinafter, “ post “) content or materials (collectively, “ User Contributions “) on or through the Website.

All User Contributions must comply with the Content Standards set out in these Terms of Use.

Any User Contribution you post to the site will be considered non-confidential and non-proprietary. By providing any User Contribution on the Website, you grant us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns the right to use, reproduce, modify, perform, display, distribute, and otherwise disclose to third parties any such material for any purpose.

You represent and warrant that:

• You own or control all rights in and to the User Contributions and have the right to grant the license granted above to us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns.
• All of your User Contributions do and will comply with these Terms of Use.

You understand and acknowledge that you are responsible for any User Contributions you submit or contribute, and you, not the Company, have full responsibility for such content, including its legality, reliability, accuracy, and appropriateness.

For any academic source materials such as textbooks and workbooks which you submit to us in connection with our online tutoring services, you represent and warrant that you are entitled to upload such materials under the “fair use” doctrine of copyright law. In addition, if you request that our system display a representation of a page or problem from a textbook or workbook, you represent and warrant that you are in proper legal possession of such textbook or workbook and that your instruction to our system to display a page or problem from your textbook or workbook is made for the sole purpose of facilitating your tutoring session, as “fair use” under copyright law.

You agree that we may record all or any part of any live online classes and tutoring sessions (including voice chat communications) for quality control and other purposes. You agree that we own all transcripts and recordings of such sessions and that these Terms of Use will be deemed an irrevocable assignment of rights in all such transcripts and recordings to us.

We are not responsible or liable to any third party for the content or accuracy of any User Contributions posted by you or any other user of the Website.

Monitoring and Enforcement: Termination

We have the right to:

• Remove or refuse to post any User Contributions for any or no reason in our sole discretion.
• Take any action with respect to any User Contribution that we deem necessary or appropriate in our sole discretion, including if we believe that such User Contribution violates the Terms of Use, including the Content Standards, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the Website or the public, or could create liability for the Company.
• Disclose your identity or other information about you to any third party who claims that material posted by you violates their rights, including their intellectual property rights or their right to privacy.
• Take appropriate legal action, including without limitation, referral to law enforcement, for any illegal or unauthorized use of the Website.
• Terminate or suspend your access to all or part of the Website for any or no reason, including without limitation, any violation of these Terms of Use.

Without limiting the foregoing, we have the right to cooperate fully with any law enforcement authorities or court order requesting or directing us to disclose the identity or other information of anyone posting any materials on or through the Website. YOU WAIVE AND HOLD HARMLESS THE COMPANY AND ITS AFFILIATES, LICENSEES, AND SERVICE PROVIDERS FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY ANY OF THE FOREGOING PARTIES DURING, OR TAKEN AS A CONSEQUENCE OF, INVESTIGATIONS BY EITHER SUCH PARTIES OR LAW ENFORCEMENT AUTHORITIES.

However, we do not undertake to review material before it is posted on the Website, and cannot ensure prompt removal of objectionable material after it has been posted. Accordingly, we assume no liability for any action or inaction regarding transmissions, communications, or content provided by any user or third party. We have no liability or responsibility to anyone for performance or nonperformance of the activities described in this section.

Content Standards

These content standards apply to any and all User Contributions and use of Interactive Services. User Contributions must in their entirety comply with all applicable federal, state, local, and international laws and regulations. Without limiting the foregoing, User Contributions must not:

• Contain any material that is defamatory, obscene, indecent, abusive, offensive, harassing, violent, hateful, inflammatory, or otherwise objectionable.
• Promote sexually explicit or pornographic material, violence, or discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.
• Infringe any patent, trademark, trade secret, copyright, or other intellectual property or other rights of any other person.
• Violate the legal rights (including the rights of publicity and privacy) of others or contain any material that could give rise to any civil or criminal liability under applicable laws or regulations or that otherwise may be in conflict with these Terms of Use and our Privacy Policy .
• Be likely to deceive any person.
• Promote any illegal activity, or advocate, promote, or assist any unlawful act.
• Cause annoyance, inconvenience, or needless anxiety or be likely to upset, embarrass, alarm, or annoy any other person.
• Impersonate any person, or misrepresent your identity or affiliation with any person or organization.
• Involve commercial activities or sales, such as contests, sweepstakes, and other sales promotions, barter, or advertising.
• Give the impression that they emanate from or are endorsed by us or any other person or entity, if this is not the case.

(collectively, the “ Content Standards ”)

Copyright Infringement

If you believe that any User Contributions violate your copyright, please contact us  and provide the following information:

• An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest;
• A description of the copyrighted work that you claim has been infringed;
• A description of where the material you claim is infringing is located on the website (and such description must reasonably sufficient to enable us to find the alleged infringing material);
• Your address, telephone number and email address;
• A written statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and
• A statement by you, made under the penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.

We may terminate the accounts of any infringers.

Reliance on Information Posted

From time to time, we may make third party opinions, advice, statements, offers, or other third party information or content available on the Website or from tutors under tutoring services (collectively, “Third Party Content”). All Third Party Content is the responsibility of the respective authors thereof and should not necessarily be relied upon. Such third party authors are solely responsible for such content. WE DO NOT (I) GUARANTEE THE ACCURACY, COMPLETENESS OR USEFULNESS OF ANY THIRD PARTY CONTENT ON THE SITE OR ANY VERIFICATION SERVICES DONE ON OUR TUTORS OR INSTRUCTORS, OR (II) ADOPT, ENDORSE OR ACCEPT RESPONSIBILITY FOR THE ACCURACY OR RELIABILITY OF ANY OPINION, ADVICE, OR STATEMENT MADE BY ANY TUTOR OR INSTRUCTOR OR ANY PARTY THAT APPEARS ON THE WEBSITE. UNDER NO CIRCUMSTANCES WILL WE BE RESPONSBILE OR LIABLE FOR ANY LOSS OR DAMAGE RESULTING FROM YOUR RELIANCE ON INFORMATION OR OTHER CONENT POSTED ON OR AVAILBLE FROM THE WEBSITE.

Changes to the Website

We may update the content on this Website from time to time, but its content is not necessarily complete or up-to-date. Any of the material on the Website may be out of date at any given time, and we are under no obligation to update such material.

Information About You and Your Visits to the Website

All information we collect on this Website is subject to our Privacy Policy . By using the Website, you consent to all actions taken by us with respect to your information in compliance with the Privacy Policy.

Online Purchases and Other Terms and Conditions

All purchases through our site or other transactions for the sale of services and information formed through the Website or resulting from visits made by you are governed by our Terms of Sale, which are hereby incorporated into these Terms of Use.

Additional terms and conditions may also apply to specific portions, services, or features of the Website. All such additional terms and conditions are hereby incorporated by this reference into these Terms of Use.

Linking to the Website and Social Media Features

You may link to our homepage, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval, or endorsement on our part without our express written consent.

This Website may provide certain social media features that enable you to:

• Link from your own or certain third-party websites to certain content on this Website.
• Send emails or other communications with certain content, or links to certain content, on this Website.
• Cause limited portions of content on this Website to be displayed or appear to be displayed on your own or certain third-party websites.

You may use these features solely as they are provided by us, and solely with respect to the content they are displayed with and otherwise in accordance with any additional terms and conditions we provide with respect to such features. Subject to the foregoing, you must not:

• Establish a link from any website that is not owned by you.
• Cause the Website or portions of it to be displayed on, or appear to be displayed by, any other site, for example, framing, deep linking, or in-line linking.
• Link to any part of the Website other than the homepage.
• Otherwise take any action with respect to the materials on this Website that is inconsistent with any other provision of these Terms of Use.

The website from which you are linking, or on which you make certain content accessible, must comply in all respects with the Content Standards set out in these Terms of Use.

You agree to cooperate with us in causing any unauthorized framing or linking immediately to stop. We reserve the right to withdraw linking permission without notice.

We may disable all or any social media features and any links at any time without notice in our discretion.

Links from the Website

If the Website contains links to other sites and resources provided by third parties (“ Linked Sites ”), these links are provided for your convenience only. This includes links contained in advertisements, including banner advertisements and sponsored links. You acknowledge and agree that we have no control over the contents, products, services, advertising or other materials which may be provided by or through those Linked sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. If you decide to access any of the third-party websites linked to this Website, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.

You agree that if you include a link from any other website to the Website, such link will open in a new browser window and will link to the full version of an HTML formatted page of this Website. You are not permitted to link directly to any image hosted on the Website or our products or services, such as using an “in-line” linking method to cause the image hosted by us to be displayed on another website. You agree not to download or use images hosted on this Website or another website, for any purpose, including, without limitation, posting such images on another website. You agree not to link from any other website to this Website in any manner such that the Website, or any page of the Website, is “framed,” surrounded or obfuscated by any third party content, materials or branding. We reserve all of our rights under the law to insist that any link to the Website be discontinued, and to revoke your right to link to the Website from any other website at any time upon written notice to you.

Geographic Restrictions

The owner of the Website is based in the state of New Jersey in the United States. We provide this Website for use only by persons located in the United States. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.

Disclaimer of Warranties

You understand that we cannot and do not guarantee or warrant that files available for downloading from the internet or the Website will be free of viruses or other destructive code. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our site for any reconstruction of any lost data. TO THE FULLEST EXTENT PROVIDED BY LAW, WE WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A DISTRIBUTED DENIAL-OF-SERVICE ATTACK, VIRUSES, OR OTHER TECHNOLOGICALLY HARMFUL MATERIAL THAT MAY INFECT YOUR COMPUTER EQUIPMENT, COMPUTER PROGRAMS, DATA, OR OTHER PROPRIETARY MATERIAL DUE TO YOUR USE OF THE WEBSITE OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE OR TO YOUR DOWNLOADING OF ANY MATERIAL POSTED ON IT, OR ON ANY WEBSITE LINKED TO IT.

YOUR USE OF THE WEBSITE, ITS CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE IS AT YOUR OWN RISK. THE WEBSITE, ITS CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. NEITHER THE COMPANY NOR ANY PERSON ASSOCIATED WITH THE COMPANY MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE WEBSITE. WITHOUT LIMITING THE FOREGOING, NEITHER THE COMPANY NOR ANYONE ASSOCIATED WITH THE COMPANY REPRESENTS OR WARRANTS THAT THE WEBSITE, ITS CONTENT, OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT OUR SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT THE WEBSITE OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS.

TO THE FULLEST EXTENT PROVIDED BY LAW, THE COMPANY HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE.

THE FOREGOING DOES NOT AFFECT ANY WARRANTIES THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

Limitation on Liability

TO THE FULLEST EXTENT PROVIDED BY LAW, IN NO EVENT WILL THE COMPANY, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE, OR INABILITY TO USE, THE WEBSITE, ANY WEBSITES LINKED TO IT, ANY CONTENT ON THE WEBSITE OR SUCH OTHER WEBSITES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, OR OTHERWISE, EVEN IF FORESEEABLE.

THE FOREGOING DOES NOT AFFECT ANY LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

Indemnification

You agree to defend, indemnify, and hold harmless the Company, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms of Use or your use of the Website, including, but not limited to, your User Contributions, any use of the Website’s content, services, and products other than as expressly authorized in these Terms of Use or your use of any information obtained from the Website.

Governing Law and Jurisdiction

All matters relating to the Website and these Terms of Use and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of New Jersey without giving effect to any choice or conflict of law provision or rule (whether of the State of New Jersey or any other jurisdiction).

Any legal suit, action, or proceeding arising out of, or related to, these Terms of Use or the Website shall be instituted exclusively in the federal courts of the United States or the courts of the State of New Jersey in each case located in the County of Monmouth although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms of Use in your country of residence or any other relevant country. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts. You may not under any circumstances commence or maintain against us any class action, class arbitration, or other representative action or proceeding.

Arbitration

By using this Website, you agree, at Company’s sole discretion, that it may require you to submit any disputes arising from the use of these Terms of Use or the Website, including disputes arising from or concerning their interpretation, violation, invalidity, non-performance, or termination, to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association applying New Jersey law. In doing so, YOU GIVE UP YOUR RIGHT TO GO TO COURT to assert or defend any claims between you and us. YOU ALSO GIVE UP YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION OR OTHER CLASS PROCEEDING. Your rights may be determined by a NEUTRAL ARBITRATOR, NOT A JUDGE OR JURY. You are entitled to a fair hearing before the arbitrator. The arbitrator can grant any relief that a court can, but you should note that arbitration proceedings are usually simpler and more streamlined than trials and other judicial proceedings. Decisions by the arbitrator are enforceable in court and may be overturned by a court only for very limited reasons.

Any proceeding to enforce this arbitration provision, including any proceeding to confirm, modify, or vacate an arbitration award, may be commenced in any court of competent jurisdiction. In the event that this arbitration provision is for any reason held to be unenforceable, any litigation against Company must be commenced only in the federal or state courts located in Monmouth County, New Jersey. You hereby irrevocably consent to the jurisdiction of those courts for such purposes.

Limitation on Time to File Claims

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

Waiver and Severability

No waiver by the Company of any term or condition set out in these Terms of Use shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of the Company to assert a right or provision under these Terms of Use shall not constitute a waiver of such right or provision.

If any provision of these Terms of Use is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of Use will continue in full force and effect.

Entire Agreement

The Terms of Use, our Privacy Policy, and Terms of Sale constitute the sole and entire agreement between you and Marco Learning LLC regarding the Website and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Website.

Communications and Miscellaneous

If you provide us your email address, you agree and consent to receive email messages from us. These emails may be transaction or relationship communications relating to the products or services we offer, such as administrative notices and service announcements or changes, or emails containing commercial offers, promotions or special offers from us.

Your Comments and Concerns

This website is operated by Marco Learning LLC, a New Jersey limited liability company with an address of 113 Monmouth Road, Suite 1, Wrightstown, New Jersey 08562.

Please contact us   for all other feedback, comments, requests for technical support, and other communications relating to the Website.