plastic surgery clinic business plan

Plastic Surgery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Medical and Healthcare

Do you want to start a plastic surgery business and need to write a business plan? If YES, here is a detailed sample plastic surgery business plan template.

A large percentage of people who consider that their facial outlook and body are not what they want would always want to effect the necessary changes. This goes to show that plastic surgery business is not only thriving but profitable . A plastic surgery clinic is one that provides non-medical services to clients in a bid to assist them with cosmetic related surgery.

When it comes to starting a plastic surgery clinic, you are required to first look at the existing laws in the country or the State you reside in because there is hardly any country that does not pay serious attention to their health sector. The healthcare industry is usually highly regulated to guard against the infiltration of quacks. Below is a sample plastic surgery business plan template that can help you to write your own with little or no hassles.

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A Sample Plastic Surgery Business Plan Template

1. industry overview.

Plastic surgery clinic is under the Plastic Surgeons industry and players in this industry provide medical techniques intended to enhance physical appearance for cosmetic or reconstructive purposes. Businesses in this industry consist of medical specialist clinics where licensed professional doctors perform surgical and non-surgical procedures.

The aging population and an increasingly favorable public perception of plastic surgery have been driving forces behind the recent rise in the industry demand. Despite the improving economy, the industry has been hindered by rising external competition.

Competition has been especially prevalent with medical spas, which offer various nonsurgical procedures that make up a considerable and expanding portion of industry demand.  As the economy continues to improve over the five years to 2022, IBISWorld projects that revenue will continue to grow. A rise in disposable income and an aging population will be the main drivers of growth over the next five years.

Available statistics show that interest in plastic/cosmetic surgery continues to climb, as technological advancements make industry services more accessible, more affordable and safer. Cosmetic/plastic surgery is no longer reserved for the wealthy or famous.

Most cities in the united states are home to plastic surgery centers, offering body contouring procedures, such as liposuction and breast augmentation; facial rejuvenation, such as eyelid surgery, chin and cheek implants; laser hair removal; and other enhancement procedures.

The number of plastic surgery procedures performed in the United States has continued to grow over the past five years, fueled by strong economic growth.

The Plastic Surgeons industry is indeed a very massive industry in the United States of America, Canada, united kingdom , South Korea, China, Germany and Belgium et al. Statistics has it that the Plastic Surgeons industry in the United States of America is worth $18 billion, with an estimated growth rate of 4.8 percent within 2014 and 2019.

There are about 7,955 registered and licensed plastic surgery clinics in the United States and they are responsible for employing about 52,305 people. Please note that no single establishment can boats of having the lion share of the available market in this industry.

If you are considering starting your own clinic in the United States, then you should try and work around the industry barriers. The truth is that the barriers to entry into the plastic surgery industry is not as high as the healthcare and hospital industry.

It is absolutely compulsory for any investor who is looking towards starting a plastic surgery clinic to meet the required federal, state and local laws and regulations. Lastly, if you are determined to start your own plastic surgery clinic business in the United States, you are sure going to make headway especially if you are well – positioned and you know how to reach out to your target market.

2. Executive Summary

Jessica Landers® Plastic Surgery Clinic, Inc. is licensed cosmetics surgery clinic that will be located in a growing community in New York City – New York. We have been able to secure a standard facility in a central and easy to locate area in New York City and we are well equipped to carry out our services.

Jessica Landers® Plastic Surgery Clinic, Inc. is going to become the most preferred Plastic surgery clinic in the whole of New York City and we will work hard to build our clinic to meet the needs of the average client in and around our city. Our plastic surgery clinic facility has enough parking space to accommodate more than 15 cars per time.

Jessica Landers® Plastic Surgery Clinic, Inc. is in the industry to provide services such as laser hair removal, microdermabrasion, chemical peel, breast augmentation and reduction, liposuction and other cosmetics surgeries. We are well trained and equipped to service the market segments that require plastic and cosmetic surgery services.

We conducted a thorough research and feasibility studies and we came to the conclusion that New York City is the right place to start our clinic. Our major aim of starting Jessica Landers® Plastic Surgery Clinic, Inc. is to make cosmetic surgery accessible to the average person who is interested.

Jessica Landers® Plastic Surgery Clinic, Inc. will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays. This is why we have made provisions to recruit enough staff and to run shift amongst our workforce.

Jessica Landers® Plastic Surgery Clinic, Inc. is a family owned business. The business will be managed by Dr. Jessica Landers; she is a qualified Plastic Surgeon with over 15 years’ experience working for celebrities and public figures as a leading plastic surgeon in the United States of America.

3. Our Products and Services

Jessica Landers® Plastic Surgery Clinic, Inc. provides all round cosmetic surgery services to residents of New York City which is why we have been able to put up a facility that can help us achieve the goal. These are the services that will be made available to our clients;

• Administering injectables and humectants (including Botox and Restalyne)
• Performing laser hair removal
• Performing microdermabrasion
• Performing chemical peels
• Performing breast augmentations
• Performing liposuction
• Performing eyelid surgery
• Performing rhinoplasty
• Performing abdominoplasty

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to plastic and cosmetics surgery in the whole of New York City – New York and also to be amongst the top 10 plastic surgery clinics in the United States of America within the next 10 years.
• Jessica Landers® Plastic Surgery Clinic, Inc. is in business is to establish a first – class plastic surgery clinic that will take care of both highly placed and lowly placed clients as long as they can afford our services.
• We want to become one of the leaders in the industry in the whole of New York, and in the United States of America.

Our Business Structure

Jessica Landers® Plastic Surgery Clinic, Inc. is in business to become the leading community – based plastic surgery clinic in the whole of New York City and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

Our business will not be built only for the purpose of giving our customers value for their money, but we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Plastic Surgeon (Owner)

Cosmetic Surgeons

• Human Resources and Admin Manager
• Accountant/Cashier
• Marketing and Sales Officer
• Front Desk/Customer Services Officer

5. Job Roles and Responsibilities

Chief Plastic Surgeon (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for fixing prices and signing business deals
• Accountable for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for handling core services such as administering injectables and humectants (including Botox and Restalyne), performing laser hair removal, microdermabrasion, chemical peels, breast augmentations, liposuction, eyelid surgery, rhinoplasty and abdominoplasty
• Handles any other duty as assigned by the chief plastic surgeon

Nurses/Nurse’s Aides

• Responsible for managing our patients
• Responsible for offering medication management services
• Assists the cosmetic surgeons in treating patients and carrying out surgeries

Marketing and Sales Officer (2)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Accountable for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents the organization in strategic meetings
• Helps to increase sales and growth for the organization.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Accountable for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Client Service Executive

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the chief executive officer in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.
• Responsible for cleaning the wards and clinic facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the admin and HR manager.

6. SWOT Analysis

Jessica Landers® Plastic Surgery Clinic, Inc. is in business to carry out cosmetics surgeries and at the same time to make profits. We are aware that there are growing competitions in the plastic cum cosmetics surgery industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard-earned money into the business.

We know that if we get things right before starting our clinic, we will not have to struggle to attract loyal clients and build our clientele base to a level where we can breakeven in record time. We hired the services of a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Jessica Landers® Plastic Surgery Clinic, Inc.;

One of the obvious strengths that will definitely stand as a plus for Jessica Landers® Plastic Surgery Clinic, Inc. is the fact that our facility is centrally located in a densely populated residential area in New York City; our location is in fact one of our major strengths. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of hiring our services.

We critically looked into our Business model and we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources to match up with existing plastic surgery clinics in New York City when it comes to acquiring latest equipment and generating the needed hype that can drive traffic towards our clinic.

• Opportunities:

The opportunities available to players in this industry is that operators are expected to benefit from increasing regulation among competing industries. Although industry margins have grown, an increase in competition has slowed the rate of industry expansion and also an increase in the number of obesity-related surgical procedures is expected to take place during the period.

We are centrally located in an area with the right demographic composition for a business such as ours and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Jessica Landers® Plastic Surgery Clinic, Inc. are unfavorable government policies , demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our plastic surgery clinic is located.

Also, some services including Botox injections and laser hair removal, are performed by medical spas and clinics that do not operate in this industry. Such competition can hurt industry revenue and profit growth. External competition for plastic surgeons is expected to increase in 2019, representing a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trends

The Plastic Surgeons industry has indeed benefited from recent marketing campaigns which is targeted towards helping people look good even when they are aging, as well as consumer trends toward transgender. Going forward, many people who are part of the baby boomers’ generation are expected to leverage on plastic surgery as they grow older.

The trend in the cosmetics surgery services industry is such that if a clinic is well positioned where people can easily access without much stress, there is a likelihood that they will enjoy high patronage. The plastic cum cosmetics surgery industry has recently begun consolidating, largely due to the pressures of healthcare reform.

The truth is that the demand for specialist healthcare services has steadily grown over the last five years, as healthcare reform legislation broadened insurance coverage and the plummeting unemployment rate increased disposable income.

Just like in other business ventures, the owners of plastic surgery clinics are always looking for ways to increase their market share; they go as far as signing deals with hospitals and other medical facilities.

As a plastic surgery clinic grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some clinics now retail cosmetic products within their facility. In order words, it is very important for these clinics to continue to improvise if they want to grow their business.

8. Our Target Market

The target market for plastic surgery clinics cuts across people of different walks of life. The fact that people patronize the services of cosmetics surgery clinics for various reasons makes marketing the business interesting. The target market for this business can be categorized into two groups.

The first group are the people who are looking towards correcting what they perceive as unpleasant in their body and the last group are those who would want to correct defects as a result of the accident.

Jessica Landers® Plastic Surgery Clinic, Inc. will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our plastic cum cosmetic surgery services to;

• Corporate Executives
• Sport Clubs
• Government Officials
• Celebrities
• Public Figures
• Sports Men and Women
• College Students

Our Competitive Advantage

It is a fact that the cosmetics surgery industry is indeed a prolific and highly competitive industry. Clients will only patronize your services if they know that you can help them achieve their desired looks.

Jessica Landers® Plastic Surgery Clinic, Inc. is capable of educating the wider community, adopting new technology and easy access for clients because we are centrally located in a densely populated – residential area in New York City; this is obviously going to give us an edge amongst our competitors. We equally have a team of highly qualified professionals (cosmetics surgeons) who will work with our clients.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Jessica Landers® Plastic Surgery Clinic, Inc. is established with the aim of maximizing profits in the Plastic Surgeons industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Jessica Landers® Plastic Surgery Clinic, Inc. will generate income by offering the following services;

• Laser hair removal
• Microdermabrasion
• Chemical peels
• Breast augmentations
• Liposuction
• Eyelid surgery
• Rhinoplasty
• Abdominoplasty

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened business because the statistics that will be provided will be on a short – term basis. Experts say that usually a business should be in operation for at least one year before they can generate the statistics that will  help in accurate forecasting.

We expect to attend to about 130 people within our first year of operation and then in subsequent years we will grow our clientele base. Below are the sales projection for Jessica Landers® Plastic Surgery Clinic, Inc., it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year (FY1): $1.2 million
• Second Fiscal Year (FY2): $2 million
• Third Fiscal Year (FY3): $4.5 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same services as we do within 5.0 miles’ radius from the location of our facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old ones.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for groups. Part of the marketing and sales strategies that we will adopt are;

• Advertise our plastic surgery clinic on national dailies, lifestyle magazines, local TV and radio stations
• Promote our plastic surgery clinic online via our official website and all available social media platforms
• Introduce our clinic and the services we offer by sending introductory letters alongside our brochure to corporate organizations, households, celebrity circles and key stake holders in and around New York City
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Making our first impression count positively to those making use of our services for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our clinic
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for clients in the whole of New York City which is why we have made provisions for effective publicity and advertisement of our services.

Below are the platforms we intend to leverage on to promote Jessica Landers® Plastic Surgery Clinic, Inc.;

• Place adverts on both print (community – based newspapers, beauty and lifestyle magazines) and electronic media platforms
• Sponsor relevant community – based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around New York City – New York.
• Distribute our fliers and handbills in target areas
• List Jessica Landers® Plastic Surgery Clinic, Inc. on local directories / yellow pages
• Advertise our plastic surgery clinic and the services we offer in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging in New York City.

Be that as it may, we have put plans in place to offer discount once in a while and also to reward our loyal customers especially when they refer clients to us.

• Payment Options

The payment policy adopted by Jessica Landers® Plastic Surgery Clinic, Inc. is all – inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Jessica Landers® Plastic Surgery Clinic, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in price would be minimal and can be overlooked.

As for the detailed cost analysis for starting a plastic surgery clinic; it might differ in other countries due to the value of their money. These are the key areas where we will spend our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $2,000.
• The cost for hiring business consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing facility for the plastic surgery clinic – $180,000.
• The cost for facility remodeling – $50,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for start-up inventory – $15,000
• Storage hardware (bins, utensil rack, shelves, glasses et al) – $1,720
• The cost for acquiring plastic/cosmetics surgery supplies and equipment – $400,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of $1.5 million to successfully launch a standard plastic surgery clinic in New York City. It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a plastic surgery clinic and also the sophistication of the technology used in the clinic.

Generating Funds/Startup Capital for Jessica Landers® Plastic Surgery Clinic, Inc.

Jessica Landers® Plastic Surgery Clinic, Inc. is owned by Dr. Jessica Landers and her immediate family members. They are the sole financier of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 million from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Jessica Landers® Plastic Surgery Clinic, Inc. is to ensure that we continue to make available a wide range of services and deliver quality and unmatched services. We are not going to relent in providing a conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are the key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Jessica Landers® Plastic Surgery Clinic, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID : In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed plastic cum cosmetic surgery supplies and equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured

Starting a Successful Plastic Surgery Practice: A Step-By-Step Guide

If you’re considering starting a plastic surgery practice, you’re in the right place! Plastic surgery is a growing industry, and there’s plenty of room for new players.

In this article, we’ll walk you through the steps on how to start a plastic surgery practice.

So what are the steps?

• Create your plastic surgery practice business plan
• Get the necessary funding
• Get the equipment you need to be successful
• Find the perfect location
• Hire the right staff

Build the perfect plastic surgery marketing plan

Create your plastic surgery practice business plan.

Creating a business plan is essential to starting any business. In order to create your plastic surgery business plan, you will need to do the following:

Write a Description of Your Business

This should include information such as what type of plastic surgery you will offer, the target market you plan to serve, the type of business you will have, and what makes your practice unique.

Choose What Type of Plastic Surgery You Will Offer

There are many different types of plastic surgery procedures you can offer. You will need to decide which ones you want to offer at your practice.

Some of the most popular plastic surgery procedures include:

• Breast augmentation
• Liposuction
• Botox injections
• Labiaplasty

For instance, Dr. Steinberg is a successful plastic surgeon who specializes in a specific practice of plastic surgery known as labiaplasty . This is just one facet of plastic surgery, and it important to decide what you will specialize in before moving forward with starting your own practice.

Choose the Type of Business You Will Have

The three main types of plastic surgery businesses are:

• Private practices

Group Practices

• Hospital-based practices

Private Practices

If you decide to open a private practice, you’ll be the sole owner of your business. You’ll have complete control over all aspects of the business, from setting prices to hiring staff.

The downside of owning a private practice is that you’ll also be solely responsible for all the costs associated with running the business. These costs can add up quickly, so it’s important to make sure you have the financial backing to sustain a private practice.

If you are going the private practice route, it might also benefit you to seek help from a medical marketing agency to assist with:

• Understanding client needs
• Accessing marketing channels
• Communicating with physicians

A group practice is similar to a private practice, but there are multiple owners. This type of ownership can help spread the costs associated with running a business and also offer some built-in marketing (people are more likely to visit a practice with multiple surgeons).

The downside of owning a group practice is that you’ll have to share decision-making with the other owners. This can sometimes lead to disagreements and conflict within the business.

Hospital-based Practices

If you decide to open a hospital-based practice, you’ll be employed by a hospital. This type of arrangement can offer some advantages, such as a built-in clientele and marketing opportunities.

The downside of hospital-based practices is that you’ll have less control over your work schedule and the types of procedures you’re able to perform. You’ll also be at the mercy of the hospital’s budget.

Create a Financial Plan

Your financial plan details your projected income and expenses. This will help you determine how much money you will need to start your practice and how much profit you can expect to make.

Conduct a SWOT Analysis

A SWOT analysis is a tool that will help you to identify the:

• Opportunities

This is an important step in creating your business plan as it will help you to understand the challenges and opportunities you’ll face as you get started

Get the Necessary Funding

One of the most important aspects of starting a plastic surgery practice is having the necessary funding.

This can come from a variety of sources, such as personal savings, loans, or grants. It’s important to do your research and find the right funding option for your specific situation.

There are many resources available to help you get started, so don’t hesitate to ask for help.

If you’re looking for a loan, there are a few things to keep in mind. Make sure you shop around and compare interest rates from different lenders. It’s also important to be aware of the terms of the loan, including the length of time you have to pay it back and any penalties for missed payments.

There are a number of different grant funding opportunities . The government offers a variety of grants through its Small Business Administration, and there are also a number of private organizations that offer grants for new businesses.

Be sure to research all your options and apply for as many grants as you qualify for.

Personal Savings

If you have the personal savings to cover the costs of starting your practice, this can be a great option. This will allow you to avoid taking on any debt and will give you complete control over your business.

However, it’s important to make sure you have enough saved up to cover all the costs associated with starting a business, as well as any unexpected startup costs to consider.

Get the Equipment you Need to be Successful

In order to be successful in your plastic surgery practice , you will need the proper equipment. This includes:

• Surgical tools
• Medical equipment
• Office supplies
• Computers and software

When purchasing equipment, it is important to consider your needs and budget. You will want to make sure you have the necessary tools for performing procedures, as well as for sterilizing and storing equipment.

It is also important to have a comfortable and functional office space where patients can relax before and after their procedures.

Purchasing second-hand equipment may seem like a cost-saving measure, but it can be risky if the products are not in good condition. It is important to only do this from a trusted source. Ultimately, the success of your plastic surgery business will depend on the quality of your equipment.

By planning ahead and investing in the right equipment, you can ensure that your plastic surgery practice is off to a successful start.

Find the Perfect Location

One of the most important factors in starting a successful plastic surgery practice is finding the perfect location.

When choosing a location for your business , you’ll need to consider a variety of factors such as:

• Cost of rent
• Population size
• Competition.

Cost of Rent

The cost of rent is an important factor to consider when choosing a location for your plastic surgery practice. You’ll want to find a space that is affordable, yet still in a convenient location for patients.

Population Size

The population size of the area you choose will also be an important factor to consider. You’ll want to make sure there is a large enough population to support your business.

Competition

Another important factor to consider when choosing a location is the level of competition.

If there are already a number of plastic surgery practices in the area, you’ll need to be sure that your practice can offer something unique that will attract patients.

You’ll also want to make sure that the location you choose is accessible and has a good reputation .

Hire the Right Staff

A huge step in starting a plastic surgery practice is making sure that you hire the right staff. This includes finding:

• A plastic surgeon with proper qualifitions and certifications
• Support staff

It is important to take the time to interview potential candidates and to check their references thoroughly. It is also important to create a positive work environment that encourages teamwork and cooperation.

Hiring a Plastic Surgeon

In 2021, the average plastic surgeon performed 320 surgical procedures . This means that you’ll need to be sure you have a qualified surgeon who is able to handle a high volume of work. You’ll also need to make sure that your staff is adequately trained in plastic surgery procedures and safety protocols.

Hiring Nurses Nurses

Nurses play a vital role in the success of any medical practice. They are responsible for pre- and post-operative care, as well as helping to ensure that patients are comfortable and safe during their procedures.

When hiring nurses, you’ll want to make sure that they have experience in plastic surgery and that they are up-to-date on all of the latest safety protocols.

Hiring Support Staff

In addition to nurses, you’ll also need to hire support staff for your plastic surgery practice. This includes:

• Office staff
• Receptionists
• Administrative assistants.

These individuals will be responsible for keeping your practice running smoothly on a day-to-day basis.

When it comes to marketing your plastic surgery practice, it’s important to think outside the box and be creative. One of the best ways to get the word out about your business is to create a marketing plan that targets your specific audience. This is important to grow your plastic surgery practice . Here are a few tips for building a successful marketing plan:

Outline Your Marketing Strategy

This should include details on how you plan to attract new patients, as well as how you will retain current patients .

Some marketing strategies you may want to consider include:

• Developing a strong online presence
• Creating informative blog posts and articles
• Using social media to reach a wider audience
• Engaging in local community events.

Make Sure Your Website is Up-to-Date

Your website is your primary tool for marketing your practice, so make sure it looks professional and is easy to navigate. Be sure to include information about your services, team, and office location. You should also include testimonials from satisfied patients.

Use Social Media to Reach Potential Patients

Social media is a powerful marketing tool that can be used to reach a wide audience. Be sure to create profiles on all the major social networking sites and post regular updates about your practice. You can also use social media to run promotions and offer discounts on your services.

Make sure your profiles are up-to-date and include high-quality images of your work.

Develop a Strong Branding Strategy

Branding is key when it comes to attracting new patients. Some important branding elements to consider include your:

• Social media profiles
• Business cards

Your branding should be consistent across all of your marketing materials, from your website to your business cards. By developing a strong branding strategy, you can make your plastic surgery practice stand out from the competition.

Invest in Advertising

Paid advertising can be a great way to reach new patients who may not have heard of you before. Choose wisely and target your ads towards people who are likely to be interested in cosmetic surgery.

Stay Active in the Community

Get involved with local events and organizations, and participate in charity work. This is a great way to raise awareness about your practice and connect with potential patients on a personal level.

In Conclusion

Starting a successful plastic surgery practice takes time, effort, and planning. By following these tips, you can set your business up for success from the start.

Have you ever thought about starting your own plastic surgery practice? Do you have any tips for starting your own practice? Let us know in the comments below!

Frequently Asked Questions

A: The cost of starting a plastic surgery practice will vary depending on a number of factors, such as the location of your practice, the staff you hire, and your marketing budget. However, you can expect to spend at least several thousand dollars on getting your business up and running.

A: The amount of time it takes to start a plastic surgery practice will also vary depending on the factors mentioned above. However, you can typically expect the process of starting your business to take at least several months.

A: Some common challenges of starting a plastic surgery practice include choosing the type of business you want to run, finding the right people to hire, developing a budget to start with, and getting the word out about your business.

A: To make your plastic surgery practice successful it is important to have the right equipment, staff, and vision in mind so that you can attract new clients while maintaining consistency.

A: There are many ways to attract new patients to your plastic surgery practice. Some of the most effective methods include using social media, developing a strong branding strategy, and investing in advertising.

A: If you are interested in starting a career in plastic surgery, the first step is to complete a residency program in plastic surgery. After completing your residency, you will then be eligible to take the board certification exam. Once you are certified, you can begin practicing plastic surgery.

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Starting a Plastic Surgery Practice?

Five tips to consider, including how the right plastic surgery software should be part of your plan.

You’re in the final year of residency or fellowship, so naturally you’re beginning to wonder, what’s next? Should you join an established plastic surgery practice? Start your own? Work for a multi-specialty group? Go into academia? Further training? With the varied options that exist, you’ll need to evaluate your goals and your personal mission.

With all these options, unknown variables exist, but have no fear. You certainly won’t be the first nor the last plastic surgeon to embark on this journey. But you should learn from our successes and missteps rather than recreate the wheel.

As a private practice plastic surgeon for 15 years and having worked in virtually all of the settings mentioned above, I’ve been fortunate enough to successfully experience two different career paths which can help you. In my plastic surgery practice, I can fully engage my passion for reconstructive and cosmetic surgery and treat patients. I also serve as the medical director of plastic surgery for a major forward-thinking health IT company. I get the best of both worlds and want to share them with you.

In this post, I’ll outline some considerations that I believe are key should you decide to start your own plastic surgery practice.

1. Create your (realistic) vision and plastic surgery business plan including financial needs.

Time and patience are key. You need to take a calculated risk when deciding to start your own plastic surgery practice. Mapping out a realistic timeline, planning for expenses and deciding on marketing efforts will all come into play during this process.

You’ll want to start the process by drafting an executive summary which will be the framework for your plastic surgery business plan.

While the list below just covers the basics, the elements for this may include:

• The business opportunity: With the rapid growth of the aesthetic industry and trends, there will be no shortage of patients needing treatments. But how you will you differentiate your practice from others?
• Advantages of the opportunity: Can your plastic surgery practice cater to a niche market in the area for certain procedures not as commonly offered?
• Your target market: What is the demographic makeup of the area? Will this help determine the size of your practice? Will it dictate the cosmetic surgery offerings you will provide for patients?
• Products and services offered for your identified target market: Will you focus on mainly cosmetic or reconstructive procedures? Will this change over time? Will you offer medical spa services too?
• Strategic plastic surgery marketing and sales initiatives: How will you build your brand awareness and patient base in your community?
• The competitive landscape: How many other plastic surgery practices are in the area? What about other surgeons, nonsurgeons, or medspas offer similar services?
• Summarized financial plan: What are your estimated startup and ongoing costs? How much capital will you need to start your plastic surgery business?
• Owners and key staff members: How many individuals will you bring onboard? What are their credentials and job roles?
• Implementation plan : What is the timeline for opening your practice? What are the key performance indicators (KPIs) to measure success and timeframe to achieve them?

These are just some of the questions you will want to clearly answer along with the data, as needed, to back your plastic surgery business plan up.

As for an anticipated timeline of when to start the process on certain tasks, noted below are just some of the key items you may consider, and to plan accordingly for each.

• Begin process of licensing and regulations 3 – 4 months in advance to avoid any last minute surprises. For example, in Florida medical licenses can take a year to obtain.
• Start insurance credentialing 9 – 12 months in advance, so you can bill starting on day one. The importance of this may vary depending on the business you anticipate from more elective surgeries or one from medical necessity.
• Choose your practice location 6 months ahead of time – you’ll need a physical address to process forms. You also want to evaluate where there may be a need in the market as well as evaluate costs for purchasing or renting and any construction or build outs.
• Hire your staff about 6 weeks before opening day to get everyone ready for your first patient.

Now for the money talk. How are you going to fund the capital needed to get your plastic surgery practice up and running? There are certainly various options out there. Whichever you choose, prepare to have at least two years worth of funds available and expect to skip a personal salary for some time. Financial stability will be critical to long-term success. Outlined below are some of the funding options to consider.

• Self-funding
• Friends and family
• Loan from a small or larger bank

As for marketing, that also takes a fair amount of funds to run well. I’ll expand on the plastic surgery marketing ideas a bit later in this post.

You probably had a plan mapped out before you decided to go through years of schooling to become a plastic surgeon in the first place. You should exert the same effort, if not more, into your business to reap long-term benefits. A relatively short term investment in the planning stages may pay off down the road.

2. Hire the right staff and start small.

You want to keep expenses at bay when you’re still growing your patient base. Remember, you have probably already spent a fair amount of money before bringing any funds in. You may want to hire only the essential staff at first. You need to build your brand and your referral base which will take time so you can increase patient volume. Prepare yourself, as it could take five years to be at full capacity.

Once you get started, don’t feel pressured to build out every exam room in your office. You do want the physical space to grow, but equipping each room is an expensive proposition and one that you don’t want to incur until your practice is running at full capacity.

Start with the must-haves not just the nice-to-haves to get your plastic surgery up and running. It comes down to supply and demand.

3. Consider equipment needed and leasing certain devices.

Again everything in moderation. While you may want to purchase the latest and greatest lasers and devices, it may make sense to lease equipment that you expect to generate the most interest from potential patients. Your geographic location and patient populations served may help indicate which treatment offerings would be the most sought after and needed in the community. For example, IPL is very common but a great starting point, a proven tool, not very expensive, and can be used to treat multiple conditions.

It’s crucial to stay abreast of plastic surgery and aesthetic industry trends as well. The American Society of Plastic Surgery (ASPS) issues press releases and reports on market trends based on data. Maybe laser resurfacing will be an area of focus, perhaps it’s injectables, or maybe it’s mainly reconstructive plastic surgery offerings. Staying in tune to both trends in your local patient population as well as the industry can help lead to better decisions for your business and your patients, too.

4. Craft a plastic surgery marketing strategy.

Marketing takes both time and money to do well, which are certainly two valuable resources. Based on your geographic location you’ll have to ask yourself, would a billboard reach your potential patients? Maybe it’s an advertorial in the area’s high-end lifestyle magazine? Or perhaps it’s an ad in the local newspaper? What about social media marketing? It’s probably a strategic combination of those marketing tactics.

With so many viable avenues to help market your new plastic surgery business, it makes sense to focus on which ones have the best return on investment. This will take some time to fine tune and you may need to hire a plastic surgery marketing agency to help jumpstart these initiatives for you.

So what are some avenues you should investigate when marketing your new plastic surgery practice? Keep the goals in mind. For your new plastic surgery practice this will be to gain brand awareness in your community and attract patients.

• Your website. Focus on creating a robust plastic surgery website that is built out with relevant content. This includes your bio, aesthetic and reconstructive offerings, address, contact info, etc. prior to launching your practice. The more information the better. At first, you may not have the bandwidth to commit to regularly updating a plastic surgery blog on your site, but keep it in mind for your ongoing marketing strategy. A plastic surgery blog is a great way to inform prospective patients on your offerings, create thought leadership, and help your website and your practice appear in Google searches from prospective patients.
• Accurate location information. Secure your business listings on sites such as Google, Yahoo, Yelp, Facebook, etc. You want to be accessible for current and future patients. Phone numbers, your address, email and photos all can help direct a potential plastic surgery patient your way. Also make sure review websites have accurate information and that you track your reviews and encourage happy patients to review you!
• An engaging and consistent social media presence. Pick and choose the right platform for you. Instagram is all about images and offers a medium where you can display both photos and videos. As plastic surgery is a very visual field, this social media platform can lend itself well for your business. Be careful not to underestimate the time it takes to maintain content across every social media platform that exists. It may be more important to focus one on medium consistently than spreading yourself too thin, attempting to have a presence across all platforms. That will do more harm than good. A profile page that lacks consistent updates can send a negative message to a potential patient considering your practice. Your social media profiles should reflect your brand and your vision for your practice.
• Traditional print advertising. Despite what some may claim, print media is not dead, and it’s a great way to build awareness and relationships in the local community. Advertising in a high-end glossy magazine or taking out an ad in the local, but well-read newspaper may still serve a valuable purpose.
• Public relations. Have the right combination of public relations in your marketing toolkit for added practice publicity. This can include everything from distributing a press release about your new practice to the local media, landing both local and industry speaking opportunities, sponsoring the local youth sports league or donating a gift basket to a nonprofit. Look for opportunities to become a thought leader in the local community, as well as the larger plastic surgery industry.

According to the rule of seven , you’ll find that plastic surgery marketing is an ongoing process, and your patients have to see and recognize the item or service multiple times over (usually seven, hence the name) before they take action. Word-of-mouth is invaluable and as you build up your patient-base, this will in turn grow your practice, making patient advocates critical to your success.

5. Opt for the best plastic surgery software to fit your workflow.

You’ll spend quite a bit of time in your practice and with your plastic surgery software , so you want to make sure you select the option best suited for your needs, your staff and your patients. Evaluate different options on the market, speak to current users of those systems, take a look at review websites like Software Advice , and meet members of the vendor’s team to see an in-person demo at an upcoming plastic surgery event. Much like you made a business plan for your practice, you should make a plan for evaluating plastic surgery EHR systems. Create a list of the features, requirements and questions you have before embarking on your plastic surgery software evaluation process.

In addition to a plastic surgery EHR offering, consider the other tools you may need to run your business such as a practice management system, billing operations, analytics tools and patient engagement tools such as kiosk, portal, automated appointment reminders and surveys. Seek out a vendor that offers an all-in-one, integrated plastic surgery software solution. You’ll also want to think about accessibility to patient records as you switch between your practice, other offices and hospitals. Having a cloud-based EHR system that integrates with your practice management software may be critical to your mobility and patient care. It can save a whole lot of headaches and not to mention valuable time in the long run.

Starting a business comes with risks, but the rewards can be far greater. Having a solid plastic surgery business plan in place will help set the foundation for long-term success. Patience, persistent and sound business decisions like selecting the right location, a mix of aesthetic and reconstructive offerings, staff, marketing and technology are all determining factors that may help put your plastic surgery practice in the best possible position for long-term success.

Andrew Rosenthal, MD

Medical Director of Plastic Surgery

Dr. Andrew Rosenthal is the medical director of plastic surgery. He is a board-certified plastic surgeon who has been practicing in Palm Beach County since 2004.

Dr. Rosenthal attended undergraduate at Duke University, medical school at Tulane University and completed his internship at University of Miami. He completed his plastic & reconstructive surgery training at the University of Michigan and a two-year fellowship in craniofacial research in an NIH core lab. Dr. Rosenthal also created a device that helps prevent positional head deformities in children.

In addition to his clinical practice, he is principal investigator on several FDA drug trials aimed at reducing human scarring through mRNA and protein inhibition, as well as a consultant for insurance companies for case review. Dr. Rosenthal is president of the Reed O. Dingman Society, the alumni society of the section of Plastic Surgery at the University of Michigan Medical Center.

Dr. Rosenthal has received local and national recognition from ABC, NBS, PBS, CBS, Sun Sentinel, Palm Beach Post and Boca Raton News particularly for his work with breast reconstruction and breast cancer fundraising. He is also a frequent guest on the Paul and Young Ron Show, the largest morning radio show in South Florida, as its “official plastic surgeon.”

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4 Creating a Business Plan

10.1055/b-0040-176435 4 Creating a Business Plan Deirdre Hooper MD, Sarah Jackson MD Abstract This chapter will outline how to create a business plan for your dermatology practice. In the banking world, a business plan is a document you present to lenders in order to access the capital you require. You need money to not only start your practice but also get to the point in time when you cover your overhead expenses and become profitable. Lenders want to be assured that they will be paid back, and your business plan will explain exactly how this payback will materialize. In our opinion, the process of creating a business plan is especially important for physicians. We are incredibly well trained to provide care, but often incredibly poorly trained with regard to running a business. Creating a business plan requires you to take a very real look at your market, competition, the risks you are facing, and the work you will have to do to become profitable. Once you have framed your plan, you have your roadmap to success. Top 10 Things You Need to Know A business plan’s primary objective is to get someone to lend you capital. A business plan needs to be based on facts. A business plan needs to clearly review the reality of the pros and cons of your business. Your plan should include an executive summary that someone with no medical background can understand. The term “pro forma” means projected and you will use the projected financial outcomes of your company to engage the help of lenders or investors. An income statement explains how your business will make profit or loss. A balance sheet will show a business’s assets, liabilities, and equity. A cash flow analysis shows the money moving in and out of your business. A break-even analysis predicts the income level required to cover the cost of conducting business. You can seek advice and business plan preparation from a professional, but you should possess in-depth knowledge of your own business plan and financials in order to meet with lenders or investors. 4.1 Introduction In August 2005, we were living in two different worlds of private practice and residency, when our worlds were turned upside down by Hurricane Katrina. One of us was in the third year of being an employee, without a thought in the world about a business plan, while the other was thinking of Mohs fellowship, and not entrepreneurship. Our career paths and lives were forever changed by the flight of many dermatologists out of the city, including one of our employers and the other′s Mohs directors. By December, we decided to take a chance and start a practice in the city. Knowing what you want to do is one thing, but honestly evaluating how you are going to go about it is crucial. Starting a business not only involves risk to but also requires funds. Unless you are independently wealthy, you are going to need to borrow and then pay back. Whoever lends you money is going to ask for a business plan. A business plan is used primarily by the lender to decide on whether he or she would help you access capital you require to start your business. Your plan should focus on interesting lenders in providing the funds you need to operate your practice until you start covering your overhead expenses and begin making profit. Lenders want to be assured that they will be paid back. The best business plans tell a clear story about how and why your business will be a success. It is important to be realistic about financial estimates and projections, and to be able to back up those claims with data. The good thing happens to be that doctors understand reality and worst-case scenarios. The challenge we face is that we do not possess much business training to even know how to create financial estimates. You may need to hire a consultant to help you with the parts you find confusing, but you should understand the process behind the numbers. Taking the time and effort to ensure your plan is realistic will payoff for you in the beginning, as you secure funding and enter the real world of private practice. We actually suffered a net loss in year one of practice (our K-1 was −$60,000), but we expected that, planned for that, and have achieved great success year over year since! The rest of this chapter is devoted to breaking down the components of a business plan. Keep the primary objective in mind through the process of creating a plan. You are framing the plan to gain access to money which is required to manage your practice. Most business plans include several sections. They begin with an executive summary that explains the fundamentals of your business. The following sections serve to educate a lender, who may know absolutely nothing about dermatology practice, about the financial implications of running your practice, including your market, competition, and plans to operate and manage your practice. There is no single correct way to write a plan and you may modify the sections, expanding some and limiting others based on your particular practice, but the overarching context involves the use of the data to make your business a success. Good luck! 4.2 Creating Your Business Plan Start with a clean, attractive cover page. Open with an executive summary (see below) and then proceed to narrate the story of your business. You do not have to include every step below, as there is no specific format that every lender uses. The following sections should serve as a guideline of what your plan should contain. 4.2.1 Executive Summary The executive summary explains the fundamentals of your business. It should provide a short and clear synopsis of your business plan, describing your business concept, financial features and requirements, company’s current business position, and any major facts that are relevant to the practice’s success. Ideally, composed across one page, the summary should include the following points: Overview: Describe the services your practice will provide. Strategic logic: Explain why opening your practice makes sense, based on the demand for your services in your market. Business organization: Describe the legal form of business your practice will take and where you plan to locate. Business development: Describe where you are situated in the start-up stage and what you have done to get ready to open your practice. Review when the company was formed, who the principals are, and identify key personnel. Financial objectives: Be clear about the amount of money you are seeking and how you will use the lender funding. Mention cash flow and sales projections as well as capital required. Remember to keep your summary short and uncomplicated. Do not attempt to summarize every element of the plan. Focus on the elements that will prove to be the most interesting to the lender. 4.2.2 Business Description This is a clear explanation of your business strategy. It is not a definition of the business or a summary of the market, but rather a summary of the one or two key factors that set your practice apart from the competition which is explained as follows: Specialty description: A precise, substantial description of your focus. For example, will you be engaged in medical/general dermatology, Mohs, or cosmetics? Discuss what makes your practice stand out from similar ones. Is your training more specialized or prestigious? Impact factors: Other aspects of your practice that are fundamental to your strategy. Do you have an alliance with a hospital or university? Do you have community ties that will aid in your success? Product features and benefits: Describe any other distinguishing features of your practice (your services and products) and delineate any strong health care consumer benefits. For example, you may be skilled in certain procedures that other physicians in your area are not trained to perform. Current situation: Present basic information about demographics, competition, staffing, and marketing plan. List specific milestones that you have achieved. 4.2.3 Review of the Market This is where you define your target market (who you will be treating) and how you plan to reach out to it. Market analysis requires research and familiarity with the market, so that you can clearly make out your specific targets and structure your practice to reach them. Market segmentation: Analyze your market (your potential patients) in terms of size, trends, and growth potential. Almost every market possesses some distinctive segments. For a dermatology practice, the market is segmented according to payers, age, income, nationalities, language, and race. You will need to discuss how you plan to cope with any positive or negative effects these segments may have on your practice. How large is the potential market? What is the physician to population ratio for dermatologists? How many dermatologists are practicing in your area? Overall, is the market growing, flattening, or shrinking? Consumer analysis: Describe your consumers and focus on factors that best determine how viable your practice will be in your market. Explain how you will attract patients in order to fulfill your plan. Look at the following points: Services: What procedures, services, and products will appeal to your patient base? Choices: Who are your competitors? Marketing: What marketing approach is best suited to reach out to the patient base? How do you plan to align yourself to capture and maintain referrals from other physicians? 4.2.4 Competitive Analysis What is the competitive advantage that your practice will offer? What are the possible weaknesses of your practice? This section should be a detailed analysis of the competitive advantages and weaknesses of your practice. Overview other physicians who specialize in dermatology in your area. Identify the leading practice and define what makes it successful. Emphasize what sets your practice apart. For example, if there are no other physicians who specialize in advanced cosmetic dermatology and that is your focus, explain how that will serve to differentiate your practice. Your practice may be competing with established practices in the area, and you need to let investors know how you will stand out. How do patients choose one provider over another? Prices, image, or visibility? What services will you offer that your competition does not offer? A couple of things to consider are that word-of-mouth publicity and provider referrals are key. How will your practice target these areas? Honestly put forth your weaknesses in this section. This will help you and lenders identify problems that may hinder your success. A few other things to consider include other practices may have established patient bases, name recognition, and financial strength. 1 4.2.5 Positioning Lay out your strategy for how your brand will distinguish itself and how you will portray your practice to the community. Provide details on how customers will benefit from your professional services and products. A positioning statement should be a succinct description of your target market and an explanation of how you want that market to perceive your brand. 1 4.2.6 Advertising and Promotion A dermatology start-up practice can utilize many different promotional and advertising means. Begin this section with a general promotional plan. Provide a summary of different media and methods you intend to use and explain why. Go into the details if you know what types of promotional programs, publicity, or advertising media you will utilize. 1 4.2.7 Sales Part of your business plan should include how you plan to “sell” yourself and your skills. Physicians will not refer to you unless they know about you. Focus on introducing yourself and any skills that you possess that set you apart. Describe how you are an essential part of the marketing and business strategy. 1 4.2.8 Operations This section should first overview the practice as a business. Discuss all the critical elements of a dermatology practice. Explain how your practice will include management, front-office employees, and back-office employees. Detail how copays and insurance payments will be collected. If you plan on selling products, provide an overview of your retail plan. Break down insurance payments, patient responsibility, cash procedures, and products, so the lender can understand your dermatology practice. Summarize how your major business functions will be carried out. “Operations” should include any important aspect of your business that is not described elsewhere in your business plan. 1

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Michael Needham

5 Steps for Starting & Growing Your Plastic Surgery Practice

One wrong move with a scalpel can end your career as a plastic surgeon. Unfortunately, that’s true about your business plan, too. If you want to start your new practice on the right foot and get it growing fast, then you can’t afford to cut corners or take the wrong path early on.

This article will cover the five smartest slices for starting a plastic surgery practice for better profit and sustainability.

5 Steps for Starting Your Plastic Surgery Practice

Prospective plastic surgeons might find launching a private practice daunting. After all, the process of establishing a business from the ground up is not for the faint of heart. However, you can launch a successful plastic surgery practice with proper preparation and practice. Here’s how to get started:

1. Create a Realistic Business Plan that Accounts for Financial Needs

One of the most important steps to starting a private practice is creating a business plan that accounts for all your financial needs. A successful business plan will help you account for start-up costs, operating expenses, and resources needed to keep the business running.

Avoid rushing things. Instead, take time to calculate risks and map a realistic business plan outline. It’ll act as your framework as you slowly fill in the details.

Here are the essential factors you need to consider when making a business plan outline:

Operations Plan: Managing Your Plastic Surgery Clinic

You’ll have to decide on the location and office hours when thinking about business operations. For example, is the clinic in an accessible place? What will be your business hours, and how many days will you be open?

Ultimately, your rent will depend on the area you choose to set up your practice. For instance, commercial rent per square foot in California is significantly more than in other regions in the nation. Nevertheless, estimate spending around $3,000 for a 2,000-square-foot office.

Staffing is also critical for operations, as you need certified employees to assist you. On average, you should account for $3,000 monthly to pay for employees, such as receptionists. However, Certified Physician Practice Specialists will likely cost you more, at around $6,000 per month.

Marketing Plan: How Will You Acquire Customers

Thinking of reaching your patients can be challenging. Therefore, you may want to create effective strategies to boost your visibility and acquire more customers.

You can use various tools to reach your customers, for instance, hosting an event or utilizing social media platforms.

2. Obtain Financing for Your Plastic Surgery Practice

Now that you’ve established a plan, it’s time to consider how you’ll obtain enough funds to run the business while covering your operational costs.

Operational Costs and Equipment Costs

The operation cost includes the cost of utilities, legal documents, and the leasing fee of your practice. You also need to determine equipment costs. Keep in mind that all this will likely cost more than planned.

Bank Loans and Business Loans

After you figure out how much you need to borrow, you are ready to look for financing. Bank loans and business loans are the most common way to obtain funds. However, even with excellent credit, getting approved can still be challenging.

If approved, you need to consider the interest rate before signing that dotted line. Forbes.com says that interest for business loans typically starts at 2%, but it could be more than 10%, depending on the bank and financial institution.

Return to your business plan, and check whether your expected income can cover the fees and monthly payments.

Fundraising, Crowdfunding, Partners, and Investors

You can also get funds through fundraising activities or crowdfunding. Getting some partners and investors can also help. They can fund your clinic as long as they see that your business is profitable. So, create a presentation based on your business plan and show them how they can profit from funding your business.

Self-Funding

This approach means you’ll take full responsibility for the costs. You’ll use your personal funds to run your clinic. You won’t need to consider paying interest rates on loans or looking for partners, but you’ll undoubtedly feel the impact of spending your money.

3. Execute Your Marketing Plan

While you don’t want to dive headfirst into marketing your plastic surgery practice without taking certain precautions, it’s important to start marketing your practice as soon as possible. Start by figuring out the proper channels.

Effective Marketing Channels for Plastic Surgery Practices

Marketing channels such as websites, PPC advertisements, and social media can help you reach your target audience effectively. Of course, traditional marketing campaigns can work, too, but if you’re aiming for an efficient way to reach a larger audience with less overhead, using digital marketing channels can be an excellent way to start.

Build a Website for Your Plastic Surgery Practice

Building a website will boost your credibility in the industry and help you capture more people’s attention. When making a website for your plastic surgery practice, always include your business’s mission and vision.

Don’t skimp on the design. And to boost its organic traffic, fill the website with compelling content, such as blogs.

Technical SEO, Link Building, and Content Marketing

Technical SEO, link building, and content marketing can and should play a huge role in reaching your target patients through plastic surgery SEO .

Technical SEO involves improving your website to increase the ranking of its pages on search engine results. You must ensure that your website is easy for search engines to understand and appreciate. It also needs to load quickly.

Equally important is making your content trustworthy . How? Start by including expert sources (and linking to their articles). Then, start growing your reputation as an expert.

Creating relevant articles, blogs, videos, and other forms of media is an excellent way to reach your target audience and show you know the industry. In addition, it promotes brand awareness, demonstrates your knowledge and expertise regarding plastic surgery, and helps your clinic to be the first choice for your target patients.

All these elements are critical to getting online leads and converting them into new patients. Visitors to your website will find your content engaging, reliable, and fast, trusting your business more.

PPC Advertising, Social Media, and Paid Search

Ideally, you would generate all the online leads you need organically. Sometimes, though, you have to pay for those clicks.

You can use PPC for plastic surgeons to invite people to visit your website. For instance, you can create visual advertisements of your top services and pay to place them on the first page of Google.

At the same time, using various social media platforms can boost your clinic’s performance. For example, plastic surgery social media marketing can help you reach the right audience, as these PPC tools include filtering tools. Popular social media marketing campaigns include before and after photos of top cosmetic procedures.

Traditional Marketing

Traditional marketing uses TV, print ads, posters, and radio commercials. Despite being outdated, it is still an effective way to reach your target patients.

For instance, you can include an advertisement that you offer financing for your patients on the posters or print ads. Then, when people read that you provide plastic surgery patient financing , they may be more interested in your practice.

Patients are sometimes more comfortable undergoing plastic surgery procedures when they don’t have to worry about paying immediately. According to a survey from the American Society of Plastic Surgeons, some surgeries could cost more than $3,000, which is quite expensive for many people to pay in full and upfront.

4. Get Licensing, Inspections, and Other Items Started ASAP

Inspections, licenses, and filling out paperwork take time to finish. So, it’s best to get started ahead of time.

Licensing and Regulatory Approval

Before opening your practice, you must receive state approval and licensing. Depending on the state, you will need to submit an application with the following information:

•         Proof of completed residency program
•         At least ten operative reports from procedures or residency training
•         Letter from a program director of an accredited residency or fellowship program

However, some states may have a longer list of requirements that are not limited to the information above.

This process alone can take three to four months to complete. In rare cases, it could take longer if additional requirements exist. Be aware that it could take a year or so in some states, such as Florida.

How To Get a Plastic Surgery License

Assuming you’ve already finished your education and six years of training, you’ll still need to take more exams. After you’re done with the tests, you’ll get your certification, which allows you to get a state license and perform plastic surgeries.

Plastic Surgery License Inspections

Public officials will check whether you are licensed to perform the procedures you offer. They’ll also review the clinic for emergency equipment, drugs, and other elements that follow the standards of plastic surgery clinics.

Renewing a Plastic Surgery License

The American Board of Plastic Surgery states that certifications need to be renewed every ten years. This regulation started in 1995. Participation in Certification and the Continuous Certification program helps plastic surgeons maintain high service quality.

5. Hire Your Staff in Advance and Plan Small (At First)

Make sure your staff is ready six weeks before you open the clinic. This will give you enough time to train them.

Don’t hire too many people right at the start. It’s better to scale as needed. Otherwise, you may have too much overhead and insufficient profit to cover your yearly expenses.

If you want to hire the best candidates for your practice, it’s recommended that you post your open positions on a job board that’s specific to your field. This will allow you to receive applications from qualified candidates.

Starting a private practice from scratch is challenging but well worth it. However, getting your private practice off the ground with a business plan that accounts for your financial needs and incorporates marketing strategies is possible with the right amount of tact and effort.

Then, once you’ve launched your business, hire the best employees, and start small at first. These steps will help you grow your private practice into a successful business.

Check out some of our other plastic surgery marketing articles

6 Eyebrow-Raising Facelift Statistics

Plastic surgery statistics in 2024: top insights & trends, social media vs. seo for plastic surgery marketing, plastic surgery seo: 15 things you can do to get more traffic, top 5 plastic surgeon websites & why they’re good, seo for hair transplant clinics: tips for organic traffic, a guide to plastic surgery social media marketing, the playbook for ppc for plastic surgeons, cosmetic surgery marketing trends 2023, how much do plastic surgeons spend on marketing, plastic surgery lead generation – tactics to get consults, 6 plastic surgery marketing strategies to drive leads in 2024, plastic surgery keywords for seo & ppc.

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How To Write a Business Plan for Plastic Surgery Center in 9 Steps: Checklist

By henry sheykin, get full bundle.

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Plastic surgery has become increasingly popular in recent years, with more and more people seeking to enhance their appearance and boost their confidence. As a result, the plastic surgery industry has experienced significant growth, with the market size estimated to reach $43.6 billion by 2025 . With such a promising outlook, starting a plastic surgery center could be a lucrative business venture. However, to ensure success, it is crucial to develop a well-thought-out business plan. In this blog post, we will guide you through the process of creating a comprehensive business plan for a plastic surgery center, outlining the essential steps to follow.

To begin, you must identify your target market . Determine the demographics and preferences of your potential patients, understanding their motivations and needs. Conducting thorough market research will help you gain insights into the demand for specific procedures and identify areas for growth.

Next, analyze the competition . Identify other plastic surgery centers in your area, assess their strengths and weaknesses, and determine how you can differentiate yourself. Understanding your competition will enable you to develop a unique selling proposition and attract more patients.

Before you proceed, it is vital to determine the legal requirements for operating a plastic surgery center in your region. Research the regulations and licensing requirements, ensuring compliance with all necessary laws and regulations.

To attract and retain patients, you must develop a comprehensive marketing strategy . Utilize various channels to promote your services and increase your visibility, such as digital marketing, social media, and partnerships with related professionals.

Assessing the financial feasibility of your plastic surgery center is essential. Consider your startup costs, ongoing expenses, and potential revenue streams. Ensure that your business plan is realistic and sustainable in the long run.

Next, determine the location and facility requirements for your center. Consider factors such as accessibility, parking availability, and proximity to your target market. Your facility should provide a comfortable and inviting environment for your patients.

To stand out in a competitive industry, it is crucial to create a strong brand identity . Develop a memorable and professional brand, reflecting your values and the unique experience you provide to your patients.

Lastly, define the mission, vision, and values of your plastic surgery center. Clearly articulate your goals and aspirations, serving as a guide for your team and conveying a sense of purpose to your patients.

By following these 9 essential steps , you will be on your way to creating a successful and thriving plastic surgery center. With careful planning and execution, you can fulfill the growing demand for cosmetic procedures and establish yourself as a trusted provider in the industry. Good luck!

Identify Your Target Market

Identifying your target market is a crucial step in developing a successful business plan for a plastic surgery center. Understanding and defining your target audience will help you tailor your services and marketing efforts to meet their specific needs and preferences.

The first step in identifying your target market is to conduct thorough research and gather data about potential patients. Consider factors such as age, gender, income level, geographic location, and lifestyle choices. This information will help you create a customer profile and determine the demographics of your target market.

Once you have gathered this data, analyze it to identify patterns and trends. Look for common characteristics and preferences among your potential patients. This will help you develop a clear understanding of who your target market is and what they are looking for in a plastic surgery center.

Tips for Identifying Your Target Market:

• Conduct surveys and interviews: Reach out to potential patients and gather their feedback on their plastic surgery needs and preferences.
• Research industry reports and studies: Stay updated on the latest trends and developments in the plastic surgery industry to understand the needs of your target market.
• Utilize social media: Monitor social media platforms to gain insights into the interests and preferences of your potential patients.
• Study your competitors: Analyze the target market of your competitors to identify any gaps or opportunities for your plastic surgery center.

Identifying your target market is an ongoing process as consumer preferences and demographics can change over time. Regularly reviewing and re-evaluating your target market will ensure that your plastic surgery center remains relevant and appealing to your desired audience.

Conduct Market Research

Market research is a crucial step in developing a business plan for a plastic surgery center. It involves gathering and analyzing information about your target market, industry trends, and potential patient demand. This research will provide valuable insights that will help you make informed decisions and develop effective strategies for your center.

When conducting market research for a plastic surgery center, it is important to focus on the following key areas:

• Demographics: Identify the characteristics of your target market, such as age, gender, income level, and location. This will help you understand the specific needs and preferences of your potential patients.
• Market size and growth: Determine the overall size of the plastic surgery market in your desired location and assess its growth potential. Look for any emerging trends or opportunities that could impact the demand for cosmetic surgical and non-surgical procedures.
• Competitor analysis: Identify and analyze the existing plastic surgery centers in your target market. Evaluate their services, pricing, marketing strategies, and customer satisfaction levels. This will help you identify gaps in the market and differentiate your center from the competition.
• Patient preferences and motivations: Understand why people seek plastic surgery and what factors influence their decision-making process. This will help you tailor your services and marketing messages to meet their needs and expectations.

Tips for conducting market research:

• Utilize both primary and secondary research methods to gather comprehensive data. Primary research involves collecting new data through surveys, interviews, and focus groups, while secondary research involves analyzing existing data from industry reports, publications, and online sources.
• Consider partnering with a market research firm or hiring a professional researcher if you lack the resources or expertise to conduct the research yourself.
• Engage with your target market through online platforms, social media, and community events to gain valuable insights and identify potential patients.
• Stay updated with the latest industry trends and technological advancements in the field of plastic surgery. This will help you anticipate changes in patient preferences and adapt your services accordingly.

By conducting thorough market research, you will gain a clear understanding of your target market, the competitive landscape, and the factors that will impact the success of your plastic surgery center. This information will serve as the foundation for the next steps in developing your business plan.

Analyze The Competition

Once you have identified your target market and conducted market research, it is crucial to analyze the competition in the plastic surgery industry. Understanding your competitors and their offerings will help you position your plastic surgery center in a unique and competitive way.

1. Identify Your Competitors: Begin by identifying the key competitors in your area. Look for plastic surgery centers that offer similar services and cater to a similar target market. This will give you an idea of the competition landscape.

2. Evaluate Their Services: Assess the range of surgical and non-surgical procedures offered by your competitors. Look at their pricing, quality of service, and customer reviews to understand their strengths and weaknesses. This will help you identify gaps in the market that your plastic surgery center can fill.

3. Study Their Marketing Strategies: Analyze the marketing tactics employed by your competitors. Look at their website, social media presence, advertising campaigns, and content marketing efforts. This will provide insights into their positioning, target audience, and overall brand image.

4. Assess Customer Satisfaction: Research and review customer feedback and testimonials to gauge customer satisfaction levels with your competitors. Look for areas where they may be falling short and areas where they excel. This will help you identify opportunities to differentiate your plastic surgery center and improve upon existing services.

• Consider scheduling initial consultations with your competitors to gain firsthand experience of their services and patient interactions.
• Attend industry conferences or events to network with other plastic surgery professionals and learn about new trends and technologies.
• Stay updated with industry publications and journals to understand the latest advancements and techniques offered by your competitors.

Determine The Legal Requirements

When starting a plastic surgery center, it is essential to understand and comply with the legal requirements of operating such a business. Failure to do so can result in legal repercussions and damage your reputation. To ensure compliance and smooth operations, consider the following:

• Licensing and Certification: Research the specific licenses and certifications required to operate a plastic surgery center in your state. These may include medical licenses, facility permits, and accreditation from recognized organizations like the American Association for Accreditation of Ambulatory Surgery Facilities (AAAASF) or the Accreditation Association for Ambulatory Health Care (AAAHC).
• Insurance: Obtain the necessary insurance coverage, such as malpractice insurance, general liability insurance, and workers' compensation insurance. Consult with insurance experts to determine the appropriate coverage for your center.
• Medical Compliance: Comply with all relevant medical laws and regulations, including HIPAA (Health Insurance Portability and Accountability Act) privacy rules, health and safety standards, and medical recordkeeping requirements.
• Staff Qualifications: Ensure that your staff, including physicians and nurses, possess the appropriate qualifications and licenses to practice plastic surgery. Verify their credentials and certifications to guarantee quality and patient safety.
• Consent and Disclosure Forms: Develop legally compliant consent and disclosure forms that clearly outline the risks, benefits, and alternatives of each procedure. Consult with legal counsel to ensure these forms meet legal requirements and protect your center from liability.
• Consult with an experienced healthcare attorney to navigate the complex legal landscape and avoid potential lawsuits.
• Stay updated on changes in healthcare laws and regulations that may impact your plastic surgery center.
• Regularly conduct internal audits to ensure ongoing compliance and identify areas for improvement.

Develop A Comprehensive Marketing Strategy

Developing a strong and effective marketing strategy is crucial for the success of any plastic surgery center. It allows you to identify and target your ideal patients, differentiate yourself from the competition, and ultimately attract a steady stream of clients.

Here are some important steps to consider when developing a comprehensive marketing strategy for your plastic surgery center:

• Define your target market: Before you can effectively market your services, you need to know who your target audience is. Identify the demographic characteristics, motivations, needs, and preferences of your potential patients.
• Establish your unique value proposition: Determine what sets your plastic surgery center apart from others in the industry. Highlight the benefits and advantages you offer to patients, such as highly skilled surgeons, state-of-the-art equipment, personalized care, or innovative procedures.
• Create a professional website: In today's digital age, having a professional website is essential. It serves as the online hub for your plastic surgery center, allowing potential patients to learn more about your services, view before and after photos, read patient testimonials, and easily contact you for consultations.
• Implement search engine optimization (SEO) strategies: Optimizing your website for search engines will increase its visibility in search results, making it easier for potential patients to find you. Focus on using relevant keywords, creating informative content, and ensuring your website is mobile-friendly.
• Leverage social media platforms: Social media is a powerful tool for promoting your plastic surgery center. Create engaging and educational content, share before and after photos, highlight patient success stories, and actively engage with your followers to build trust and credibility.
• Utilize targeted advertising: Consider using online advertising platforms, such as Google Ads or social media advertising, to reach potential patients in your target market. Craft compelling ad copy, select appropriate keywords and demographics, and monitor your campaigns to optimize results.
• Offer educational content: Share informative articles, blog posts, or videos that address common concerns or misconceptions about plastic surgery. This positions your center as a trusted source of information.
• Create partnerships: Collaborate with local beauty salons, spas, or fitness centers to cross-promote your services. This can help expand your reach and attract new clients.
• Encourage patient reviews and testimonials: Positive reviews and testimonials from satisfied patients can significantly influence potential clients. Encourage patients to share their experiences online and consider offering incentives for doing so.

Assess The Financial Feasibility

Assessing the financial feasibility of your plastic surgery center is a crucial step in the business planning process. It involves analyzing the potential profitability and sustainability of your venture. Here are some key factors to consider:

• Cost Analysis: Conduct a thorough analysis of all the costs involved in setting up and operating your plastic surgery center. This includes expenses such as facility rent, equipment purchases, staffing costs, marketing expenses, and supplies. It is important to have a clear understanding of the financial resources required to establish and maintain your business.
• Revenue Forecasting: Develop a realistic and detailed forecast of your revenue potential. Consider factors such as the number of procedures you expect to perform, the average fee per service, and the expected patient volume. This analysis will help you determine if your proposed business model is financially viable.
• Break-Even Analysis: Calculate the number of procedures you need to perform and the revenue you need to generate in order to cover all your expenses and reach the break-even point. This analysis will give you a clear idea of how long it will take to start making a profit.
• Profitability Assessment: Evaluate the potential profitability of your plastic surgery center by projecting your net income based on your revenue and expense forecasts. Consider factors such as market demand, industry trends, and pricing strategies. This assessment will help you determine if your business idea has the potential to generate the desired returns.
• Consult with financial experts or seek guidance from professionals experienced in the plastic surgery industry to ensure accuracy in your financial analysis.
• Consider different scenarios and create contingency plans to mitigate potential risks and uncertainties.
• Regularly review and update your financial projections as your business evolves, taking into account changes in market conditions and industry trends.

By thoroughly assessing the financial feasibility of your plastic surgery center, you can make informed decisions about the viability and long-term sustainability of your business. This step is crucial in ensuring that you have a realistic understanding of the financial implications of your venture and can confidently move forward with your business plan.

Determine The Location And Facility Requirements

Choosing the right location for your plastic surgery center is crucial to its success. It should be easily accessible to your target market and have adequate space to accommodate all the necessary facilities and equipment. Here are some important considerations when determining the location and facility requirements:

• Demographics: Study the demographics of the area to ensure there is sufficient demand for your services. Consider factors such as age, income level, and lifestyle preferences of the potential clientele.
• Accessibility: Select a location that is easily accessible to your target market, whether it is in a busy urban area or a suburban location. Proximity to major highways, public transportation, and parking facilities should also be taken into account.
• Facility Size: Assess the space requirements for your plastic surgery center, including consultation rooms, operating rooms, recovery areas, waiting rooms, and administrative offices. Make sure the facility has sufficient space to accommodate all your planned services.
• Safety and Compliance: Ensure that the location and facility meet all necessary safety and health regulations for a medical facility. This includes compliance with local zoning laws, building codes, and licensing requirements.
• Infrastructure: Evaluate the availability and reliability of utilities such as electricity, water, and internet connectivity. These are essential for the smooth operations of your plastic surgery center.
• Cost: Consider the cost implications of the location and facility. Evaluate whether the rental or purchase cost of the property fits within your budget and aligns with your revenue projections.
• Amenities and Convenience: Consider the availability of amenities and conveniences for both staff and patients, such as nearby restaurants, hotels, or shopping centers. This can enhance the overall experience for your clients and make it easier for your staff.

Tips for determining the location and facility requirements:

• Consult with a commercial real estate agent experienced in healthcare facilities to help you locate suitable properties and negotiate lease terms.
• Visit potential locations during different times of the day to assess factors such as traffic patterns and parking availability.
• Consider leasing or purchasing a property that can accommodate future expansion, allowing your plastic surgery center to grow as demand increases.
• Engage with local community organizations and medical professionals to gain insights into the area's healthcare landscape and build referral networks.
• Investigate the proximity of the location to hospitals and other healthcare facilities, as this can be beneficial for post-operative care and collaboration opportunities.

By carefully considering these factors, you can select a location and facility that meets the unique needs of your plastic surgery center and positions it for success. The right location can contribute to attracting patients, fostering trust, and establishing your center's reputation in the market.

Create A Strong Brand Identity

Building a strong brand identity for your plastic surgery center is crucial in establishing a solid reputation and attracting a loyal clientele. A well-defined brand can differentiate your center from competitors and provide a clear identity that resonates with your target market.

To create a strong brand identity, consider the following steps:

• 1. Know Your Target Market: Before developing your brand identity, it is essential to have a deep understanding of your target market. Determine the demographics, psychographics, and preferences of your ideal patients to tailor your brand messaging and visuals accordingly.
• 2. Define Your Unique Value Proposition: Identify what sets your plastic surgery center apart from others in the industry. Highlight your unique selling points, such as specialized procedures, experienced surgeons, cutting-edge technology, or exceptional patient care. This will help shape your brand identity and give you a competitive edge.
• 3. Craft Your Brand Personality: Consider the personality traits and values you want your plastic surgery center to embody. Do you want to be seen as sophisticated, trustworthy, innovative, or caring? Define your brand's personality and ensure consistency across all touchpoints, including your website, social media, and marketing materials.
• 4. Design a Memorable Logo: A visually appealing and memorable logo is an important component of your brand identity. Hire a professional designer to create a logo that reflects your center's values, expertise, and unique positioning. Use colors, fonts, and imagery that align with your brand's personality.
• 5. Develop a Consistent Visual Identity: Extend your brand identity beyond just the logo. Create a cohesive visual identity by establishing guidelines for typography, color schemes, imagery, and graphic elements. Consistency across all platforms will strengthen brand recognition and help build trust with your audience.
• Consider using testimonials and before/after photos from satisfied patients to showcase the results and credibility of your plastic surgery center.
• Incorporate your brand identity into your physical space, including your reception area, exam rooms, and promotional materials.
• Create a compelling tagline that encapsulates your core values and resonates with potential patients.

Your brand identity should be an integral part of your overall marketing strategy and reflect the values and expertise that make your plastic surgery center unique. By creating a distinct brand identity, you can effectively position your center in the market and attract the right clientele.

Define The Mission, Vision, And Values Of The Center

Defining the mission, vision, and values of your plastic surgery center is essential to establish a clear direction and purpose for your business. These elements will provide a framework for decision-making, guide your team's actions, and shape the overall culture of your center.

Your mission statement should succinctly describe the purpose and primary objective of your center. It should highlight the value you aim to bring to your patients, such as enhancing their self-confidence and helping them achieve their desired appearance. Ensure that your mission statement aligns with the unique positioning of your center in the plastic surgery industry.

• Keep your mission statement concise, clear, and memorable.
• Focus on the benefits your center provides to patients.
• Regularly review and refine your mission statement to ensure relevance.

Your vision statement should outline the future aspirations and long-term goals of your plastic surgery center. It should paint a compelling picture of what you envision your center to become and the impact it can make in the industry. Your vision statement should be ambitious, inspiring, and align with your overall business strategy.

• Communicate a clear and inspiring vision that motivates your team and stakeholders.
• Ensure your vision statement is aligned with your business objectives.
• Regularly communicate and reinforce the vision to keep everyone focused and motivated.

The values of your center represent the principles and beliefs that guide the behavior and decision-making of your team. They should reflect the culture and ethics you want to foster within your center. Your values might include integrity, compassion, excellence, professionalism, and patient-centricity, among others.

• Choose values that align with your mission and vision.
• Ensure your values are communicated and practiced throughout the organization.
• Celebrate and recognize behaviors that exemplify your core values.

Defining the mission, vision, and values of your plastic surgery center provides a guiding compass to steer your business towards success. These foundational elements will help differentiate your center from competitors, attract and retain the right talent, and build trust with your patients. Regularly revisit and reinforce these elements to ensure they remain relevant and aligned with the evolving needs of your center and the industry.

In conclusion, writing a business plan for a plastic surgery center requires careful consideration of various factors, from identifying the target market to defining the mission and values of the center. By following the nine steps outlined in this checklist, entrepreneurs can effectively plan and strategize their plastic surgery center's operations and ensure its success in a competitive market.

Understanding the target market and conducting market research are essential in determining the demand for plastic surgery services and tailoring offerings to meet the needs of potential patients.

Competitor analysis helps identify the center's unique selling points and develop strategies to stand out in the market.

Knowing the legal requirements ensures compliance with regulations and ensures the safe and ethical operation of the plastic surgery center.

A comprehensive marketing strategy is crucial for effectively promoting the center's services and attracting patients.

Assessing the financial feasibility allows entrepreneurs to determine the financial viability of the plastic surgery center and make informed decisions regarding budgeting and investment.

Determining the location and facility requirements enable entrepreneurs to choose a suitable location that is convenient for patients and meets the operational needs of the center.

Creating a strong brand identity helps differentiate the plastic surgery center from competitors and build trust and credibility with patients.

Finally, defining the mission, vision, and values of the center sets a clear direction for its operations and ensures that all staff are aligned with its goals and values.

By following these nine steps and taking a strategic approach, entrepreneurs can create a comprehensive and effective business plan for a plastic surgery center and set the stage for its success in the competitive healthcare industry.

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Plastic Surgeon Business Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Dreaming of launching your own plastic surgery practice? Crafting a solid business plan is the first step to turning that dream into a reality. ClickUp's Plastic Surgeon Business Plan Template is the ultimate tool for aspiring plastic surgeons and entrepreneurs in the cosmetic surgery industry. With this template, you can:

• Outline your vision and set achievable goals
• Project your finances and plan marketing strategies for growth
• Detail operational plans to ensure smooth practice management

Don't just dream about your own practice—take action today with ClickUp's comprehensive Plastic Surgeon Business Plan Template!

Plastic Surgeon Business Plan Template Benefits

Main elements of plastic surgeon business plan template.

To kickstart your plastic surgeon business plan, leverage ClickUp’s template equipped with essential features:

• Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do for every aspect of your business plan
• Custom Fields: Utilize fields such as Reference, Approved, and Section to organize and categorize vital information within your business plan
• Custom Views: Access different perspectives such as Topics View, Status View, Timeline View, Business Plan View, and Getting Started Guide View to efficiently manage and visualize your business plan
• Integration: Seamlessly connect your business plan tasks with external tools like financial software, marketing platforms, and communication tools using ClickUp's wide range of Integrations

How To Use Plastic Surgeon Business Plan Template

Creating a solid business plan is essential for any plastic surgeon looking to grow their practice. Follow these steps to effectively use the Plastic Surgeon Business Plan Template in ClickUp:

1. Define your business objectives

Start by establishing clear and concise objectives for your plastic surgery practice. Are you looking to increase patient bookings, expand your services, or improve patient satisfaction? Defining your goals will help shape the direction of your business plan.

Utilize the Goals feature in ClickUp to set measurable objectives for your practice.

2. Analyze the market and competition

Conduct a thorough analysis of the market landscape and your competitors. Identify trends, patient demographics, pricing strategies, and unique selling points that set your practice apart. Understanding the market will help you position your practice effectively.

Use the Gantt chart view in ClickUp to create a timeline for your market analysis and competitive research.

3. Develop your marketing strategy

Outline a comprehensive marketing strategy to attract new patients and retain existing ones. Consider digital marketing, social media, patient referrals, and strategic partnerships to increase your practice's visibility and reach.

Utilize the Board view in ClickUp to organize marketing tactics such as content creation, advertising campaigns, and patient engagement initiatives.

4. Budget and financial planning

Create a detailed budget that includes expenses, revenue projections, and financial goals for your practice. Factor in costs such as staff salaries, equipment purchases, marketing expenses, and ongoing operational costs.

Use custom fields in ClickUp to track financial metrics and monitor your progress towards financial targets.

5. Implementation and monitoring

Once your business plan is in place, it's time to implement your strategies and initiatives. Monitor key performance indicators, patient feedback, and financial metrics regularly to ensure that your practice is on track to meet its objectives.

Set up Automations in ClickUp to streamline routine tasks and reminders related to plan implementation and performance monitoring.

By following these steps and using the Plastic Surgeon Business Plan Template in ClickUp, you can create a roadmap for success and take your plastic surgery practice to new heights.

Get Started with ClickUp’s Plastic Surgeon Business Plan Template

Aspiring plastic surgeons or entrepreneurs in the cosmetic surgery industry can use this Plastic Surgeon Business Plan Template to structure their vision and goals for a successful practice.

To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Designate the Space or location where you want this template applied.

Next, invite relevant team members or guests to your Workspace to start collaborating.

Now, leverage the full potential of this template to develop your plastic surgery practice:

• Use the Topics view to outline different sections of your business plan
• Utilize the Status view to track progress on each aspect of your plan
• The Timeline view helps you visualize key milestones and deadlines
• Dive into the Business Plan view to see a comprehensive overview of your strategy
• Check out the Getting Started Guide view for tips on how to navigate the template effectively
• Organize tasks into four different statuses: Complete, In Progress, Needs Revision, To Do, to monitor progress
• Customize fields with Reference, Approved, Section to add specific details to tasks
• Monitor and analyze tasks to ensure your business plan is on track for success.

Related Templates

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Template details

Free forever with 100mb storage.

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Highest levels of uptime the last 12 months

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Medical Clinic Business Plan Template & PDF Example

• July 22, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful medical clinic. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your medical clinic’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a medical clinic business plan but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the healthcare industry, this guide, complete with a business plan example, lays the groundwork for turning your medical clinic concept into reality. Let’s dive in!

Our medical clinic business plan is carefully designed to cover all the important parts needed for a good strategy. It explains how the clinic will run, how we’ll take care of patients, how we’ll tell people about our services, what the healthcare situation is like, who our competitors are, who’s in charge, and how much money we expect to make.

• Executive Summary : Provides an overview of the Medical Clinic’s business concept, healthcare market analysis , management structure, and financial strategy.
• Facility & Location: Describes the clinic’s physical setup, including its architectural design, medical equipment, patient amenities, and the strategic choice of its location to maximize accessibility for its target patient base.
• Treatments & Pricing: Enumerates the healthcare services the clinic will provide, from general medical consultations to specialized treatments, alongside a transparent pricing model .
• Key Stats: Shares industry size , growth trends, and relevant statistics for the healthcare market.
• Key Trends : Highlights recent trends affecting the healthcare sector, such as technological advancements, patient care innovations, and regulatory changes.
• Key Competitors : Analyzes the main competitors in the vicinity and differentiates the clinic based on services, patient care quality, and operational efficiency.
• SWOT : Strengths, weaknesses, opportunities, and threats analysis tailored to the healthcare context.
• Marketing Plan : Strategies for attracting and retaining patients, including digital marketing, community health programs, and patient service excellence.
• Timeline : Key milestones and objectives from the clinic’s establishment through the first year of operation, including licensing, staff recruitment, and service launch.
• Management: Information on the healthcare professionals managing the medical clinic and their roles, emphasizing their medical expertise and healthcare management experience.
• Financial Plan: Projects the clinic’s 5-year financial performance, including revenue from medical services, operational costs, profits, and expected expenses, ensuring a sustainable and profitable healthcare service model.

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Medical Clinic Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The Executive Summary introduces our medical clinic’s business plan, offering a concise overview of the clinic and its healthcare services. It details our market positioning, the comprehensive medical services we provide, its location, size, and an outline of our day-to-day operations. 

This section will also delve into how our clinic will integrate into the local healthcare market, including an assessment of the direct competitors in the area, identifying who they are, and highlighting our clinic’s unique selling points that set us apart. 

Additionally, it includes information about our management and co-founding team, outlining their roles and contributions to the clinic’s success. A summary of our financial projections, including expected revenue and profits over the next five years, will also be presented to offer a clear view of our clinic’s financial outlook.

Medical Clinic Business Plan Executive Summary Example

Business Overview

In the  business overview , you should clearly define your gym’s characteristics. This includes its name, location, facility details, membership plans, and the variety of classes offered. This part of the summary is critical for showcasing what makes your gym stand out in a competitive fitness industry.

Example: For instance, “FitFusion Gym,” situated in the city center, offers a 15,000 sq. ft. space with an open-plan design and state-of-the-art equipment. Its unique selling points include a comprehensive range of fitness classes, from HIIT to Yoga, and premium amenities like a wellness center. These features position FitFusion as a versatile and appealing fitness destination.

Market Overview

In this section, you should analyze the gym market, including its size, growth trends, and  key competitors . This gives context to where your gym fits within the industry and highlights how it can capitalize on current fitness trends.

Example: FitFusion Gym enters a robust U.S. market valued at $30.8 billion. It sets itself apart from the five main competitors in its vicinity by offering a blend of holistic wellness and cutting-edge fitness technology, tapping into the growing demand for integrated health and fitness experiences.

Management Team

Detailing the experience and roles of your management team is vital. This section should highlight their qualifications in gym and wellness management, underscoring their ability to drive the gym’s success.

Example: The CEO of FitFusion brings extensive experience in fitness management, guiding the gym’s strategic direction and operations. The CFO & Marketing Director, with a strong background in finance and marketing, plays a crucial role in managing the gym’s finances and developing effective  marketing strategies  to enhance customer engagement and retention.

Financial Plan

A clear presentation of financial goals and projections is key in this section. It should include targets for revenue and profit margins, offering insight into the gym’s financial health and growth prospects.

Example: With a target of $2.0 million in yearly revenue and a 22% profit margin by 2027, FitFusion Gym is positioned for significant growth. Its financial strategy is supported by an ambitious marketing approach and a focus on delivering exceptional customer experiences, aligning the gym for success in the competitive fitness market.

For a medical clinic, the Business Overview section can be concisely structured into 2 main components:

Facility & Location

Briefly describe the clinic’s facilities, highlighting the state-of-the-art medical equipment, patient-centric design, and a welcoming atmosphere that ensures comfort and privacy.

Mention the clinic’s strategic location, emphasizing its accessibility and conveniences such as proximity to main transit routes and ample parking. Explain how this location was selected to serve the clinic’s target patient demographics effectively.

Treatments & Pricing

Detail the comprehensive range of medical services provided, from routine health check-ups to specialized treatments in areas like cardiology, pediatrics, or orthopedics.

Describe your pricing model, ensuring it mirrors the high standard of care offered and is competitive within the healthcare market. Highlight any health plans, membership options, or loyalty programs designed to offer added value to patients, fostering long-term relationships and patient loyalty.

Industry size & growth

Start your medical clinic business plan by looking at how big the healthcare world is, especially for the services you provide like general health, special treatments (skincare, children’s health), or quick care. Think about how this area is growing and where you might find new chances to grow.

Key market trends

Then, talk about what’s new in healthcare, like how people want care that’s just for them, using tech to help patients (like video doctor visits or digital health records), and focusing on keeping people healthy before they get sick. Point out that people are looking for services that meet their specific health needs and that there’s a growing interest in clinics that care for the whole person.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your medical clinic in the market; it’s also a fundamental component of your business plan.

This analysis helps in identifying your medical clinic’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Competitors in the Healthcare Sector

Begin by mapping out direct and indirect competitors in the healthcare industry. Direct competitors might include other medical clinics, specialized treatment centers, or hospitals offering similar services within your local area. 

Additionally, consider indirect competitors such as urgent care facilities, telemedicine services, or alternative medicine practitioners that might attract your target patients.

Utilize online tools and directories, such as Google Maps and healthcare-specific platforms like Healthgrades or Zocdoc, to gain insights into the distribution and offerings of competitors.

Patient reviews and ratings on these platforms offer valuable information about competitors’  strengths and weaknesses . For instance, glowing reviews highlighting short waiting times and personalized care at a rival clinic indicate a competitive advantage worth noting.

Medical Clinic’s Competitors’ Strategies

Analyzing competitors’ strategies involves evaluating several facets:

• Services Offered:  Assess the range of medical services and specialties offered by competitors. For instance, if a neighboring clinic specializes in integrative medicine or offers holistic approaches, it may attract a different patient demographic than a clinic focusing solely on traditional treatments.
• Treatment Approaches:  Consider the medical philosophies and approaches adopted by rival clinics. A clinic known for evidence-based treatments may appeal to a different patient base than one embracing alternative therapies or holistic healing methods.
• Pricing and Payment Models:  Compare pricing structures and payment models offered by competitors. Determine if your clinic’s pricing aligns with those of budget-friendly clinics or premium healthcare service providers in your area.
• Marketing and Patient Outreach:  Analyze competitors’  marketing strategies . Do they heavily invest in digital marketing, have a strong online presence, or engage in community health programs and events?
• Patient Experience:  Evaluate the patient experience at rival clinics. For instance, a competitor might be recognized for its friendly staff, minimal waiting times, or advanced appointment scheduling systems, contributing to an enhanced patient experience.
• Operational Efficiency and Technology Integration:  Observe if competitors leverage technology to streamline patient management and appointment scheduling or offer telemedicine services for remote consultations.

What’s Your Clinic’s Value Proposition?

Reflect on your clinic’s  unique value proposition . This could include specialized treatments, cutting-edge medical technology, a focus on personalized patient care, or convenient access to healthcare services.

Identify gaps in the market through patient feedback and healthcare trends. For example, if there’s an increasing demand for preventive care or a specific medical service in your area that competitors aren’t adequately addressing, this presents an opportunity for your clinic.

Consider your clinic’s location and community demographics. Tailor your services to meet the needs of the local population-urban clinics might emphasize convenience and efficiency, while clinics in residential areas could focus on building stronger patient relationships and community engagement.

First, conduct a SWOT analysis for the medical clinic , identifying Strengths such as a team of expert medical professionals and a comprehensive suite of healthcare services. Weaknesses might include factors like high operational costs and the complexity of insurance processes. Opportunities can arise from the growing emphasis on health and wellness and the potential for telemedicine services. Threats could stem from increased competition and the impact of economic downturns on discretionary healthcare spending.

Marketing Plan

Next, develop a marketing strategy aimed at attracting and retaining patients. This strategy should focus on targeted advertising to reach specific demographics, offering promotional incentives for referrals, maintaining an active and engaging presence on social media, and fostering community ties through health education and events.

Marketing Channels

Deploy a diverse array of marketing channels to effectively reach potential patients and cultivate lasting relationships.

Digital Marketing

• Website and SEO:  Develop a comprehensive website housing detailed information about your services, healthcare professionals, patient testimonials, and educational resources. Optimize it for local SEO to enhance visibility and attract local patient traffic.
• Social Media:  Utilize various social media platforms – LinkedIn for professional networking and educational content, Facebook for community engagement and healthcare updates, and Instagram for visual storytelling and patient education.
• Content Marketing:  Regularly publish informative blog posts, articles, and videos addressing prevalent health concerns, treatment options, preventive care measures, and breakthroughs in the medical field. This content serves to establish your clinic’s expertise and attract patients seeking credible information.

Local Advertising

• Community Engagement:  Sponsor or participate in local health fairs, wellness events, or educational seminars aimed at fostering health awareness within the community. These events offer a platform to educate the public about prevalent health issues and position your clinic as a reliable source of healthcare information.
• Collaborations:  Forge partnerships with local gyms, wellness centers, corporate offices, or community organizations to offer healthcare screenings, educational workshops, or health campaigns. Collaborative efforts broaden your reach and establish your clinic as an integral part of the community’s well-being.

Promotional Activities

Engage potential patients through compelling offers and initiatives:

• Free Consultations:  Introduce a promotional campaign offering free initial consultations for new patients. This initiative provides an opportunity for patients to experience your clinic’s services and expertise firsthand.
• Referral Programs:  Create a structured referral program incentivizing existing patients to refer others to your clinic. Offer discounts, loyalty points, or small rewards for successful referrals, fostering a sense of community and trust.
• Seasonal Health Campaigns:  Launch health-related campaigns aligned with seasonal health concerns (e.g., flu vaccination drives and summer wellness check-ups) to draw attention to your clinic’s services and encourage visits during these periods.

Sales Channels

Efficient  sales channels  are vital for patient engagement and service delivery optimization.

Appointment Optimization

• Online Booking:  Implement a user-friendly online appointment scheduling system accessible through your website and social media channels. Simplifying the booking process enhances patient convenience and accessibility to your services.
• Telemedicine Services:  Introduce telemedicine services for non-emergency cases, providing patients with remote access to healthcare consultations and follow-ups. Telehealth services cater to the evolving needs of patients seeking convenient healthcare solutions.

Patient Retention Strategies

• Patient Experience Enhancement:  Focus on providing exceptional patient care, personalized attention, and consistent follow-up communication. Creating a positive patient experience fosters patient loyalty and encourages referrals, augmenting your clinic’s reputation.
• Membership Programs:  Develop membership plans offering regular check-ups, discounts on services, or additional perks for loyal patients. Membership programs instill a sense of exclusivity and reward patient loyalty, leading to increased patient retention rates.

Strategy Timeline

Finally, create a detailed timeline that marks essential milestones for the clinic. This includes the initial setup and opening phase, followed by the launch of marketing initiatives, efforts to expand the patient base, and strategies for broader service offerings, all designed to ensure the clinic progresses with a clear and defined purpose.

The management section focuses on the medical clinic’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the medical clinic toward its financial and operational goals.

For your medical clinic business plan, list the core team members, their specific responsibilities, and how their expertise supports the medical clinic’s mission.

The Financial Plan section is a comprehensive analysis of the medical clinic’s financial strategy, including projections for revenue, expenses, and profitability. It lays out the clinic’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your medical clinic business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your main assumptions (e.g. prices, customers, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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The Verdict: Business Plan Writing 101

Apr 2, 2014 | Marketing , Practice Management | 0 |

April 2014 Plastic Surgery Practice

Four steps to writing a fail-safe business plan for your new location

Congratulations! You thought about it long and hard, and have decided to forge ahead with your plans to open an additional location.

Now it’s time to prepare a bullet-proof business plan (or as most professionals say, perform your due diligence). This is what separates the successful practices from the shoot-from-the-hip ones.

Here are the four things to be sure to include in yours:

1 SWOT ANALYSIS

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses comprise your internal strong points as well as areas for improvement. Opportunities and threats are external, and could help or harm your business. Clearly outlining all positives and negatives make it easiest to decide whether it is really worth it.

2 FINANCIAL FORECAST

Your business plan should analyze where your money is coming from. Is it from a lending institution, crowdsourcing, and angel investors, or from your own pocket? What will this capital be used for during the months and years to come? A proper profit and loss statement, balance sheet, and income tax returns—both personal and corporate—will be needed if you are going to seek funding from a lending institution. Remember that unless you are purchasing a built-out facility, you will be spending a considerable amount of money, and the last thing you want is not to have enough space to service your patients. On the other hand, you don’t want to have more space than you need, giving the appearance of an empty office.

3 COMPETITION STUDY

A solid business plan must also take the market’s pulse. Why can you service the market better than your competitors? Define your competition, and list them by location from those closest to you to those that are 5 to 10 miles away. Has their business increased steadily over the past few years? If not, list why. There may be a reason outside of them not being as savvy and skilled a surgeon as you. Are your strengths and weaknesses better than your competitors? How will you continue to monitor their progress in the future?

4 STAFF SURVEY

Your management team and staffing are critical in this equation, as this may be one of the highest fixed-cost items in your entire business plan. An untrained and unengaged staff will cripple your business. Make sure your team is fully vested in the success of your practice, and has the collective skill sets to support its growth. Treat people with dignity and respect, and make them feel like they are part of the business and not hired guns. You will never succeed without a good management team and incredible employees.

Jay A. Shorr, BA, MBM-C, MAACS-AH, CAC I, II, III, is the founder and managing partner of The Best Medical Business Solutions, based in Fort Lauderdale and Orlando, Fla. He can be reached via [email protected] .

Original citation for this article: Shorr, J., Get noticed now: Reviews, citations, and site markup boost local SEO efforts, Plastic Surgery Practice . 2014; April: 21.

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Medical Spa Business Plan Template

Written by Dave Lavinsky

Medical Spa Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their medical spas. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a medical spa business plan template step-by-step so you can create your plan today.

Download our Ultimate Medical Spa Business Plan Template here >

What Is a Med Spa Business Plan?

A med spa business plan provides a snapshot of your medical spa as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Medical Spa

If you’re looking to start a medical spa, or grow your existing medical spa, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your medical spa in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Medical Spas

With regards to funding, the main sources of funding for a medical spa are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for medical spas.

Finish Your Business Plan Today!

Medical spa business plan example.

If you want to start a medical spa or expand your current one, you need a business plan. Below we detail what you should include in each section a med spa business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of medical spa you are operating and its status. For example, are you a startup, do you have a medical spa that you would like to grow, or are you operating a chain of medical spas?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the medical spa industry. Discuss the type of medical spa you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of medical spa you are operating.

For example, you might operate one of the following types of medical spas:

• Spa with medical services : this type of medical spa business provides traditional spa services in addition to services (such as injectables) that require medical supervision.
• Medical spa: this type of business typically only provides services that need to be supervised by a doctor, or performed by medical personnel.
• Plastic surgeon with medical spa: this type of business primarily offers cosmetic surgical procedures, but also offers non-surgical aesthetic services (such as dermaplaning).

In addition to explaining the type of medical spa you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of treatments performed, number of positive reviews, number of repeat customers, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the medical spa industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the medical spa industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the medical spa industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your medical spa? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: Millennials, Gen X, and Baby Boomers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of medical spa you operate. Clearly, Millennials would respond to different marketing promotions than Baby Boomers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most medical spas primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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With Growthink’s Ultimate Medical Spa Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other medical spas.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes traditional spas, or home treatments. You need to mention such competition as well.

With regards to direct competition, you want to describe the other medical spas with which you compete. Most likely, your direct competitors will be other medical spas in your area.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of services do they offer (surgical, minimally-invasive, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a broader range of services, like permanent makeup, vein treatments, etc.?
• Will you retail medical-grade skincare products?
• Will you provide specialty techniques that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a medical spa, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of medical spa company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to facial fillers and injectables, will you also offer microdermabrasion?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your medical spa company. Document your location and mention how the location will impact your success. For example, is your medical spa located in a busy retail district or in a medical district, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your medical spa marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your medical spa, including sourcing and ordering treatment inputs, providing consultations, marketing, and performing treatments.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000 th patient / customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your medical spa to a new location.  

Management Team

To demonstrate your medical spa’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing medical spas. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running medical spas or successfully running a plastic surgery practice.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you perform surgery every morning, or will you dedicate certain days to specific procedures? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your medical spa, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a medical spa:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your spa location lease or a treatment list, or any endorsements or industry accolades you may have received.

Putting together a business plan for your medical spa is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the medical spa industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful medical spa.  

Where Can I Download a Medical Spa Business Plan PDF?

You can download our medical spa business plan PDF here. This is a medical business plan template PDF you can use to help get you started on your own med spa business plan.  

Medical Spa Business Plan FAQs

What is the easiest way to complete my medical spa business plan.

Growthink's Ultimate Medical Spa Business Plan Template allows you to quickly and easily complete your Medical Spa Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of medical spa business you are operating and the status; for example, are you a startup, do you have a medical spa business that you would like to grow, or are you operating a chain of medical spa businesses?

Don’t you wish there was a faster, easier way to finish your Medical Spa business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.

Other Helpful Business Plan Articles & Templates

6 Key Elements of a High-Performance Plastic Surgery Marketing Plan

The drastic transformation of the customer journey means patients are now in the driver’s seat. Not only this ‒ informed and aware patients are taking the lead and steering the course of their treatment. With so many choices empowering them to make decisions, patients are in complete control of their healthcare process.

Especially in the cosmetic and plastic surgery market, patients are comparison-shopping and taking much time to evaluate their options. A significant part of the patient journey is now invisible to the traditional sales view. In fact, the vast majority of the patient journey ‒ about 70 percent is complete by the time a potential patient engages with sales. So, marketers have a new challenge. They must learn how to get in front of patients, get involved in their journey much earlier and adapt to their evolved needs and preferences.

A plastic surgery marketing plan may not be at the top of a healthcare marketer’s task list, but it should be. When a plastic surgery practice is looking to grow and succeed, the first course of action is to create a robust and proven marketing plan.

Just as someone would bring along a GPS device when going on a trip, medical practices need a marketing plan to help them reach their ultimate destination. Without an effective marketing plan, medical practices may find themselves off course.

An effective marketing plan will give a healthcare marketer a clear idea of the opportunities available in the local market, as well as a deep understanding of target audiences and competitors. Using this information, marketers can develop a strong strategy to guide them to success and growth.

Needless to say, one practice’s marketing plan will be different than another’s in depth, objectives and tactics. Even practices within the same area will find they have different business goals and marketing strategies based on their strengths, weaknesses, opportunities and threats. However, there are guidelines for a marketing plan that every practice must follow. Here are the six essential elements of a robust plastic surgery marketing plan.

1. Keep patient front and center: The first step to creating a high-performance marketing plan is to focus on five essential objectives throughout the patients’ journey. Reason? This will keep your patients at the center of your planning. These fundamental goals are:

• Attract: You need to attract patients and gain their attention by establishing trust through thought leadership.
• Capture: Set up a mechanism for capturing their information.
• Nurture: Grow the relationship by educating and engaging potential patients in a way that feels personal.
• Convert: By this point, potential patients are ready to convert to a customer.
• Expand: Continue to foster a healthy and positive relationship with patients.

2. Conduct a situation analysis: Many practices start with a SWOT analysis . This involves identifying their competitors, understanding how they operate and becoming familiar with their strengths, weaknesses, opportunities and threats.

• Strengths include competitive advantages, skills, expertise, talent or other factors that improve your practice’s position in the marketplace and cannot be easily imitated. For instance, a well-trained staff, low staff turnover and low treatment costs due to latest equipment and technology.
• Weaknesses include factors that reduce your practice’s ability to achieve its objectives. For instance, outdated equipment and tools, insufficient staff and a lack of staff training.
• Opportunities help your practice to grow and be more profitable. These include expanding into new markets, adapting to technological changes and addressing patient needs. You need to look at how your practice’s key skills can be utilized to take advantage of these opportunities.
• Threats are nothing but barriers to entry in primary markets. These may include staff shortage, legal hurdles or too many competitors.

3. Finalize budget, timeline and target audience: When trying to figure out how to start with your marketing strategy, it is critical to identify budget, timeline and target audience. Identifying these three elements will help you focus your efforts and determine what will work best for your practice and business objectives. If you have a limited budget, try focusing your marketing strategies around social media, which will have the greatest impact for your hard-earned dollar. However, if your budget is flexible, you can look at paid ad campaigns that focus on branding. Having a defined timeline will help you stay focused and will ensure you complete the first objective before moving on to next one. If your healthcare marketing efforts are time-sensitive, paid ad campaigns are one of the most impactful channels that deliver almost instant results. If you have the staff to help you execute marketing plans, make sure everyone is on the same track and your objectives are aligned.

Properly defining your target market will help reduce unnecessary ad spend. For instance, while an extensive Facebook ad campaign will look impressive, if your target audience is not using Facebook to search for a nearby plastic surgeon, even the best campaign will not yield the desired results. Similarly, if you are trying to target millennials, then allocating your ad budget toward traditional radio as opposed to LinkedIn or Pinterest may be a missed opportunity.

When thinking about your marketing efforts, it is critical that you do not only focus on what you can manage, but also how you can maximize your ad spend by leveraging the most effective channels.

4. Utilize search engine optimization (SEO) tactics: Having a strong plastic surgery marketing plan that includes SEO tactics will fill the gaps in your marketing efforts. In today’s increasingly competitive landscape, it is not enough to post Google Ads focused on popular keywords. There is a much larger target audience that can be captured through search engine presence, thus making SEO an integral piece of the overall digital marketing puzzle. High-quality, keyword-specific content can increase the effectiveness of your SEO efforts, while providing value to your patients, improving your search engine ranking and establishing your online reputation.

5. Include social media marketing and paid search marketing to jumpstart your efforts: Merely posting on Instagram once a day or making a comment on Facebook is not social media marketing. You will need to sit down and come up with a clear and consistent messaging strategy across all social media networks. For this, you will have to integrate a healthy mix of various content types, such as informational, promotional and engagement. As with any marketing strategy, an effective social media strategy should be simple and clear and include business goals that are measurable and time-sensitive.

If you are working with a team, make sure all stakeholders understand your goals. Make sure your brand image stays intact and is identifiable from one platform to the next.

If done correctly, social media marketing and paid search advertising are the most profitable marketing channels and can increase the number of leads coming to your website. You can start by conducting keyword research to determine what your patients are searching for in hopes of finding the type of services you provide. Plenty of online tools can help you conduct strategic keyword searches, rather than throwing a wide net that is more likely to produce a lower ROI. Once you have identified your keyword focus and have your ads set up, you can move on to your next marketing initiative.

6. Monitor and analyze data: There is nothing more critical than ensuring your plastic surgery marketing plan is on track and effectively working to accomplish your business goals. Regardless of the marketing strategies and channels, all data should be tracked and analyzed regularly.

Tools such as Google Analytics and SEMrush can help you keep track of your marketing campaigns and website performance. These tools can provide valuable insights into where clicks are converting to sales, how patients are being acquired and at what stage they are being lost. Using this data, you can analyze your campaign performance and adjust strategies accordingly.

Closing thoughts

Overall, a high-performance plastic surgery marketing plan is one that addresses your patients’ needs at every stage of the customer journey – even when they are not considering your services. A successful marketing plan is one that is flexible and adaptive and meets your patients at every touch point of the patient journey. After all, modern-day patients do not have just one path to reach your practice. There are hundreds of ways for your patient to find you, connect with you and schedule an appointment with you. Ultimately, the best plastic surgery marketing plan should focus on what really matters: your patients.

If you are ready to create a marketing plan for plastic surgery practice , but are not sure how to do it, contact our team at Practice Builders today. We have extensive experience with developing and executing plastic surgery marketing plans and would be happy to provide a free consultation to review your plastic surgery practice and discuss marketing opportunities available to you.

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Sharon Mason Parker

Sharon has spent 25 years building teams and developing people to work together to help improve the client experience in the markets we serve. This ultimately benefits both customers and staff equally. Sharing best practices and ideas helps clients and team members envision new alternatives, which is quite fulfilling when positive change results. Sharon enjoys working closely with clients to understand the true drivers that are affecting their business environment. By engaging clients in meaningful exploration of their goals and challenges, she often discovers that an issue they asked for help in solving is merely a symptom of something else or something greater. Solving the real issue through truly listening and not just addressing the symptoms helps create true partnerships with clients.

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14 Plastic Surgery Marketing Strategies To Get More Leads

• Healthcare Marketing , Plastic Surgery Marketing

Plastic surgery marketing refers to the marketing strategies plastic and cosmetic surgery providers, and practices use to attract new patients and increase awareness of their plastic surgery or cosmetic surgery business. Plastic surgery marketing has evolved almost 100% to internet marketing.

People are increasingly turning to plastic surgeons to enhance or augment a wide array of cosmetic issues. At the same time, prospective clients are becoming increasingly concerned about the quality and level of trustworthiness in the surgeons that they ultimately choose to visit. Your prospects are doing their online homework prior to considering any particular procedure or surgeon.

As such, it is important to have an effective plastic surgery marketing plan in place in order to reach potential clients both in the research phase, as well as the phase when they are going to select which plastic surgeon they will do a consult with.

What Should Your Plastic Surgery Marketing Look Like Today?

Table of Contents

Marketing your plastic surgery clinic will take on an entirely different shape than it did a mere decade ago. You must begin by refining your brand and then ensuring it is reflected throughout all of your online and offline marketing efforts.

This includes the following:

• Your Website
• Your Landing Pages
• Clinic Blogs
• Social Media Pages
• Email Marketing Pieces
• Online Advertising
• Offline Marketing
• Patient Reviews
• Clinic Sponsored Events
• Loyalty Programs
• Budget Planning

If you can account for each of these items, you will be well on your way toward establishing an effective plastic surgery marketing plan for your clinic in the 21st century.

Marketing Strategy for Plastic Surgery

You would not begin driving on a road trip without first knowing which direction you are heading. Likewise, you should not implement a marketing plan for your clinic without first having a refined strategy in place. Your marketing plan needs to be well thought out, and it needs to be comprehensive in scope. People today receive information from so many places, so it is important to have a visible presence almost everywhere if you want to be noticed. This guide will highlight many of the places where a smart marketing strategy should focus when promoting your plastic surgery clinic.

Branding your Plastic Surgery Practice

If you want people to recognize and remember you, your brand needs to be well-established. This is important. Your message might reach people who, at the current time, are not considering plastic surgery as an option. In the future, this may change. If you have a properly defined brand, then you will be the clinic that they are likely to look at first. This is an important step for plastic surgery marketing.

Plastic Surgery Brand Messaging

Your message should appeal to the emotions of your potential patients. You have something to offer them that they want and need. This should be reflected throughout your brand, including your medical spa marketing efforts. You will want to avoid any type of negative wording, and you want to be realistic with the expectations that you convey. It is not prudent to promise the moon if you cannot deliver. Prospects value honesty in a brand more than they do in a way that is misleading and presumptuous.

Use conversational language in your messages and avoid using overtly medical terminology that the average prospect will not understand. You want prospects to be able to know why they should have a procedure done and why they should choose you. This should all come from the message that your brand conveys. Understand who your target audience is and actively work to craft a message that is designed to hit home with them. You can effectively do this by writing in the second person, making sure that you refer to prospects and yourself as ‘you’ and ‘we.’

Plastic Surgery Brand Visuals

Part of knowing who your target audience is involves using visuals that are realistic and appealing. You want to make sure that the pictures you use reflect the actual work that you are able to accomplish with the average prospect. This goes back to the principle of not over-promising anything. Your prospects want to know exactly what you are able to deliver to them, and this should be reflected in all of the visuals that you use in your plastic surgery marketing material.

It is also important that you do not appear to be too exclusive. If you do that, you will limit the number of prospects that come your way. Focus on the interior design of your office. You want it to be modern and comfortable but also appealing to a broad client base. If you have doubts about this, consult with an interior design specialist to learn more about the type of furniture and wall hangings to incorporate into your office structure.

Finally, all marketing material that you produce should be proofread and double-checked for accuracy. You do not want to make any obvious mistakes here.

Your Plastic Surgery Website

Gone are the days when people drove around looking for a plastic surgeon’s office, only to walk in and start asking questions. That just does not happen today. People begin their search almost entirely online, so you will want to view your website as your storefront. This is where you get to make a positive first impression and encourage them to come inside and have a more detailed look. You need to operate under the assumption that nobody is going to walk into your clinic before they first have a look at your website.

If you already have a plastic surgery website, but it’s not ranking well, Digital Logic offers free SEO audit services .

Why Is Your Plastic Surgery Website So Important?

Why do you need a website?

When considering why your website is so important, you just need to think about the types of prospective clients that you are hoping to reach.

Your website is a way to do just that: think of your website as the ultimate plastic surgery marketing tool.

You can incorporate many types of media into your site that can provide the information that your prospects need to make a decision to come and see you. If you focus on providing content on your site that is easy to understand, you will appeal to the broad base that you are hoping to target. The more people understand about the plastic surgery process, the more likely they are to make the next step and contact you personally.

Plastic Surgery Website Design

As you consider the design of your website, you will want to think about the role that plastic surgery SEO and SEO content play within its structure. It does little good to have the most professional and chic-looking website published online if nobody is able to find you. Remember that your prospects will be searching for a plastic surgeon in your area, but they will not know you specifically. In order for them to find you, you need to design your website with keywords and content that get picked up by the major search engines of the world.

In order to keep people on your site, once they do find you, it is important to have an updated and modern design in order to capture their interest. Sites that have not been touched in two to three years should be considered taboo. Also, keep in mind that more and more people are using their mobile devices to access the Internet. As a consequence, it is also important to incorporate responsive design into your site. This will allow it to be equally as great on a mobile phone as it does on a desktop monitor.

Plastic Surgery Website Content

Your website should not just be a placeholder for your contact information. Think, how can my website help my efforts in plastic surgery marketing?

First, do not waste the time of those who visit. You want to focus on providing relevant content that really matters to your target audience. To do this, you will want to be clear about informing your visitors about the types of procedures that you offer, as well as your geographic location. Because you’re considered a local service provider, you’ll want to heavily invest your time or resources into local online marketing services . You want to do this because your prospects have a desire to know exactly what it is that your clinic does. You also want to provide this type of content because it will plant those seeds that will eventually water into a desire to learn more about various types of procedures.

It is equally important that you use your website to highlight your specialty areas. Make these clear and inform prospects of your training and experience that have brought you to this point. This begins to instill a level of trust and familiarity among your prospects. Also, use different pages in order to highlight different procedures. This keeps everything clear, organized, and easy to understand.

You also want to include all clinic-related information that could prove useful to your prospective clients. These include:

• Surgeon Bios
• Landing Pages for Procedures and Special Offers
• Awards and Accolades
• Financing Options
• Extra Services Offered
• A Blog That Is Regularly Updated

If you can include this content on your website in a visually appealing fashion, then you will be more likely to attract the type of prospect you are hoping to target.

Plastic Surgery Before and After Galleries Are Your Best Testimonials

One of the most effective promotional pieces for a plastic surgery clinic involves before and after pictures. This gives your prospects a real-life example of what the procedure can potentially do for them. To make this effective, you will want to include a variety of different photos in your galleries. Each photo should also be relatable. Your prospects should be able to locate a patient who looks similar to them. This will motivate them that change can come as a result of the work that your clinic does. You should look at each photo as its own silent salesperson promoting your practice in the background.

Make sure that these picture-based testimonials work for you. You can effectively do this by not using before and after mugshots. You need something bright and appealing, so look at including nice lighting and pleasant backgrounds in the shot. Also, don’t just leave it in the picture. This is your chance to market the procedure, so explain what the goal of the procedure was and how you went about achieving the positive results reflected in the photos.

Under the Skin

In order for sites to effectively provide marketing for plastic surgery clinics, the website needs to be adaptable. While templates look great on the surface, they do not allow for new technology and future improvements to be implemented easily.

Instead, you want to have a professional put in a solid back-end system of coding so that the site can be easily expanded on in the future as your needs dictate. You will probably not have the time or expertise to do this yourself. As a solution, you will want to consider hiring someone who can actively update and back up your website on a regular basis.

Plastic Surgery Landing Pages: Where Visitors Convert to Leads and Leads Convert to Consultations

You will want to focus heavily on your landing pages, as this is where you convert your visitors into solid prospects. You want each page to be specific. Some pages might focus on educational content, while others might focus on getting visitor information so you can engage them in your marketing campaigns at a later date.

Here are some examples of landing pages that you will want to consider incorporating into your plastic surgery clinic website:

• Subscribe to a Blog or Email List
• Download a Variety of Educational Tools
• Request Additional Information
• Schedule a Consultation
• Sign Up For a Loyalty or Rewards Club
• Sign Up To Attend a Special Event

Each of these landing pages is designed to elicit a response from your visitor. When done correctly, you will find that you will gain more prospects than you otherwise would have.

Plastic Surgery Landing Page Content

As you consider the content that you include on each landing page, you need to think about the value of your visitor’s time. If you request a lot of information, they will not be as likely to respond. Instead, you want to focus on just asking for a few details that will give you the information that you need to follow up with them at a later date.

In other words, the fewer details the request will result in a higher likelihood of people responding. It is also important to entice your visitors with something that will encourage them to take action. You can do this in numerous ways such as through patient stories, tip sheets, links to various videos, and info-graphics.

Think about what content you can promote to get people in the door. Perhaps a Facebook ad promoting one free session of underarm hair removal, then once they come in, you can up-sell them on injectables or any other type of elective surgery they might have also been thinking about. There are dozens of these types of offers you could run to get people in the door for up-sells.

Dive Deep Into Niche Content for Services Offered by Your Cosmetic Surgery Practice

Just as you have probably developed specific specialty areas within your practice, there will be unique areas of plastic surgery that certain segments of your population will be more interested in than others. As such, you will want to consider writing niche content that appeals directly to this unique segment within your targeted marketing audience. This will help you to attain a better quality of leads because those individuals will know that you provide a service that they are already interested in.

Content With a Twist

Here is where you can really begin to appeal to a broad segment of your target population. While it is ok to use medical jargon when you are at a plastic surgeon’s convention, you want to avoid it like the plague on your website. Remember that your clients do not understand the medical aspect of your practice. They want to be able to relate to the content that you provide on your website.

You have heard that pictures can speak a thousand words. This is true, so use this principle to your advantage by providing infographics when appropriate. This visually shows the benefits of a procedure that you offer without confusing the visitor with too many words that mean nothing to them. You want to focus on clear descriptions, supplemented with visual aids whenever possible. It is this type of contact that provides a twist to your website that can be highly effective in your plastic surgery marketing campaign.

Landing Page Design

When you set out to design each landing page, make sure that you focus on what you are trying to accomplish. You want people to be drawn in and encouraged to respond, so the page itself should be attractive and professional. You are representing your practice with these pages, so make them count. If you have a poorly designed page it will convey the image that you do not care much about your practice as well. Instead, make your landing pages clean and relevant. This will give you maximum exposure and provide a positive impression to your visitors that you are aiming to convey.

Landing Page Promotion

Now that you have put so much work into your landing pages, it is important to consider how people are going to find them. There are many ways to do this, but the key is to be visible across a variety of media channels so that people will end up on your landing page and be encouraged to take action.

Here are a few suggested ways that you can make this happen:

• Promote offers at your clinic so that people can find your landing pages.
• Issue calls to action.
• Incorporate targeted, on-site advertisements.
• Promote your landing pages on the homepage or other pages that are frequently viewed by visitors.
• Have links on any pages that discuss specific surgical procedures, effectively inviting readers to download any educational material that you have placed there.
• Use blog articles, social media posts, email marketing campaigns, the signature lines on your emails, and any offline channels that you use to promote your landing pages.

The key is to remember that landing pages should be seen as a versatile and effective way of converting visitors into prospects for your plastic surgery clinic.

Plastic Surgery Blog: Relevant Content to Attract Attention

Blogs have proven to be a highly effective way of marketing plastic surgery clinics. People who are wanting to learn more about the procedures that you have to offer will often turn to blogs to do their research. For your blog, you want to focus on using it to create relevant content and to draw attention to your clinic.

Your blog should be viewed as the second most effective resource that you have to add to your inbound marketing toolbox. It is how you can brand yourself as an expert, and it will enable you to meet prospective new patients. At the same time, you can use your blog to educate prospects about a wide range of procedures that you offer.

Blogs also help to increase your search engine optimization ranking because it results in the production of content that is indexable. Your visitors will also appreciate your blog if it allows for better educational awareness. This will result in consultations that are more meaningful because your clients will already have some knowledge of the procedure that they want to be performed.

What Makes a Plastic Surgery Blog Great

Blogs should be approached in a methodical manner. You need to be focused on the creation of content that really means something to your patients. As such, you really want to focus on the topics that you write about. A common approach is to educate your readers about popular surgical and nonsurgical procedures that you have to offer.

You will also want to consider writing articles that talk about new procedures in the field of plastic surgery. This will further set you apart as an expert in the field, and your blog will be perceived as much better as a result. The great blogs are those that your readers want to share with others because of the quality content that you provide on a consistent basis. Here are a few suggested ways that you can make this happen:

• Offer information about a healthy lifestyle: skin care, exercises, food choices, and more. This will help increase patient loyalty.
• Announce any new developments and updates that relate directly to your practice and clinic.
• Let your readers know about any awards you have recently been given. This includes your practice in general and for your staff.
• Introduce any new staff members and facilities. Doing so makes your practice appear to be more personable.
• Provide case-study summaries that tell the story of some of your patient’s, but make sure you do not violate any HIPAA laws in doing so.
• Remember that successful blog posts are not always traditional. Feel free to think outside of the box.
• Consider adding videos and infographics to your blogs.

These ideas and others will help to make your blog successful in the end. The key is to create excitement and increase your readership over time.

Keys to Successful Plastic Surgery Blogging

Just like your website content, your blogs should not be overly wordy either. You want your articles to be conversational in nature. It is also important to consistently publish new articles. This will encourage your readers to keep coming back to see what you have to say, and it will help your search engine optimization (SEO) ranking as well. Remember to promote your blog so that others can find it easily, but do not over-promote your own practice. You want to be seen as a practitioner who wants to educate the public and not just win over new patients.

The same holds true for MedSpa SEO .

You Don’t Have to Write it Yourself

You are probably thinking that all of this information about blogs sounds great, but how are you going to find the time to write all of these articles? The simple answer is that you do not have to. After all, you chose the medical profession for a reason. You might not even be a writer. That is OK. You can have someone else write your blogs for you.

However, the key here is to remember that you need to hire someone who you can trust. The content must be of the highest quality, and it must be accurate. You do not want to end up publishing erroneous information on your blogs because you hired someone who did not really understand the practice of plastic surgery. If you want to get some good ideas, then you can also look at how some of the top hospitals create content. The top websites in hospital marketing do a fantastic job of creating content, and you can see it because they often dominate search results for medical-related searches.

YOU COULD ALWAYS HIRE A PROFESSIONAL MARKETING AGENCY THAT SPECIALIZES IN PLASTIC SURGERY MARKETING.

Social Media Marketing for Plastic Surgery Marketing

If it seems as though just about everyone in the world today has a presence on social media , that is because it probably is not far from the truth. Part of your plastic surgery marketing plan must incorporate the use of social media.

Doing so will help you build a solid fan base in a specific location and with the demographic group that you are hoping to target. Social media helps you to effectively engage with your current clients and with potential patients. You will also have colleagues who will refer others to you via your social media site .

Since everyone is on social media these days, you need to be as well. However, your mere presence on social media will not achieve marketing results on its own. You must have a social media campaign plan and be an active contributor in order for that to happen.

How to Use Social Media Marketing for Plastic Surgeons

Social media can be useful in a variety of different ways. You will want to choose which of the following strategies works within the context of how you operate your plastic surgery clinic.

Some possible ideas include:

• Promoting special offers
• Providing links to content on your website
• Answer questions that are commonly asked relating to plastic surgery procedures
• Display before and after images
• Run various surveys and contests
• Use Instagram to promote cosmetic healthcare, such as MediSpa products
• Use Twitter to give quick announcements with links to all of your followers
• Use Facebook to invite followers to various events. You can also post content on your Facebook page. Make sure you keep your business and personal Facebook pages separate.
• Use Snapchat to share videos, engage your followers in question-and-answer sessions, conduct interviews, and share news.
• Use YouTube to publish short videos where you explain a certain procedure or talk about various products or treatments that your clinic provides. However, stay away from videoing the actual procedure itself.
• Use social media to implement a targeted ad campaign.

These are just a few of the many ways that you can use social media to your plastic surgery marketing advantage. The key is to be visible and to stay vigilant. Do not just post something one day and then leave it to sit for a year. That sets the wrong impression. Staying active will gain you a following that will result in prospects.

General Plastic Surgery Social Media Marketing Rules

You will want to remember that social media is a two-way street. It needs to be interactive. This is not a digital billboard. Interaction is the key. You will want to listen to what your followers have to say.

The more that you do, the more you will learn what your prospective patients want from the plastic surgeon that they choose. You can then use this information to create even more valuable content to post on your website, in your blogs, and on social media.

At the same time, you do not want to come across as a salesperson on your social media site. This is a fine line. Of course, you want to promote your practice, but you want to do so in a subtle manner that does not sound like you are making an overt sales pitch.

You want to always present yourself in a professional manner. Remember, you are not a comedian. People are coming to you because of your medical expertise. That needs to be reflected in your interaction online. When people do express concerns or ask questions on your social media page, you want to answer them as soon as possible. If you’re interested in growing your cosmetic surgery practice, Digital Logic is an industry-leading internet marketing service agency !

Strategic Marketing Planning for Plastic Surgery Practices

You want to plan out your social presence. Think about what you want to achieve. Your goal should be to do the following:

• Generate more solid leads
• Build your personal brand
• Develop a brand for your practice
• Nurture existing leads
• Target a specific audience

If you keep your goals and objectives in mind, you will find that your social media presence becomes much more effective in the end.

Email Marketing for Plastic Surgeons

Many people make the mistake of thinking that email is outdated and no longer effective. That is simply not the case. This is a classic marketing tool that is still productive if used in the right way. You will want to use your email marketing campaign in conjunction with your website and with social media. It can be a way of nurturing leads, and it will help you to target a specific group of prospects.

Email Converting Contents

Email needs to be designed in such a way that the contents are meant to convert readers into prospects. You want to make sure that your email is sent in such a way that people will be more likely to open it when it arrives in their inbox. This begins with a powerful subject line. Make it catchy and creative. You also want to ensure that your email contains valuable information. Always be mindful that your reader will only invest a few minutes at most into going through your email. Make them count. Do not put a great deal of fluff in there, or you will just be wasting your time.

Another part of email conversion is to insert links to your website or blog in strategic locations throughout the message. This will get you the visitors you desire, where it counts most. It is also important to issue a compelling call to action. Give the reader a reason for spending their time going through your email. An actionable request will result in many people following through. Here are a few other principles to keep in mind as you consider drafting your next email to send out:

• Make sure that email is addressed to a real person. These are more likely to be taken seriously and opened.
• You can send out group emails to highlight one-time promotions.
• Use a service that will provide you with detailed email analytics that will tell you conversion rates. It is important to know how many people have read the email and what percentage are actually following through on your various links and calls to action.
• Keep in mind that it is far less expensive to retain customers than it is to go out and find new ones.
• Use your emails to offer discounts to patients who have shown their loyalty to your practice.
• You can also segment your email and send them to particular demographic groups. You can target readers by age, procedure type, socioeconomic status, and more.

Following these guidelines will help with your email conversion rates. Take time to ensure that you are getting the most out of every email that you send out to your list of subscribers.

What Makes Email Marketing Work?

When beginning to create your email marketing strategy, it is important to keep in mind that you need to have permission from everyone that you email regarding your practice. This is a legal requirement. To make your email marketing work, you want to ensure that you stay within those parameters.

You also must provide a way for each individual to unsubscribe from your email list. This option should be included in each and every email that you send out. As you send out our emails, you also want to make sure that they have a Domain Keys Identified Mail (DKIM) signature. This attaches your domain name to the message, which gives it authenticity.

You also want to make sure that your email is formatted for mobile devices. The principle here is that more and more people do much of their computing these days right from their phones or tablets. Your email needs to look good on that smaller screen so that your audience can easily read it.

Also, you need to study the results from your inbound marketing campaign in order to effectively plan the emails that you send out in the future. If something is not working, you will want to know that so that you can tweak your strategy moving forward. On the other hand, campaigns that are working should be continued.

Remember that relevance and timeliness are the two motivating factors for the readers of your email. You want to think about the messages that you send out and the time that your email arrives in your reader’s inbox. This is what makes email marketing work in the end.

Make sure as well that you use captivating words and phrases such as perfect for you and affordable in your emails. Conduct some keyword research related to your practice to determine what the subject of your email should be.

Online Marketing for Plastic Surgeons: Paid Media

When you are ready to promote your clinic beyond the realm of free online advertising, you will want to look at options for paid plastic surgeon marketing. This is a cost-effective way of reaching even more people with the options that you provide in your practice. This section details some of the many options that are available in terms of paid online advertising.

Pay-Per-Click or PPC

Traditional marketing efforts required businesses to print up large amounts of brochures and distribute them to the masses. The problem is that most of those individuals would have no interest in a plastic surgery practice. However, this had to be done in order to get the material into the hands of those who could possibly become prospects. This has been shown to be an ineffective form of marketing to the masses.

Pay-per-click advertising, on the other hand, is a way of getting your advertisements into the hands of only your target audience. It does this based on keywords and Google AdWords. When people conduct searches in the area of your practice, they will see your marketing message. It will appeal to many who look at it. When the reader clicks on the ad, he or she will be instantly taken to your website or other location of your choosing. This is regardless of whether you own a private practice or are part of a bigger hospital PPC campaign program. You will pay a small fee each time a click is made. Learn more about our PPC Management services .

Display Ads

These are also known as banner ads. They are marketing messages that you see at the top of Internet search pages or other locations on the Internet. Again, these can be targeted to a specific demographic group and are an effective form of paid online advertising.

Social Media Ads

You can now jump on the social media bandwagon by openly promoting your practice there. You can do this via the use of paid and targeted ads. Again, search algorithms now make it possible for your advertisement to be delivered to the very type of social media user that you are hoping to draw into your practice. This is also a way to boost your existing social posts, which gives you more visibility across a variety of digital media channels.

Since so many people today are using their mobile devices in a number of different ways, it is prudent to target these types of users with advertisements relating to your plastic surgery clinic. Catering directly to your prospects who use mobile devices for most of their online needs is critical today for your lead generation efforts. It is yet another way of drawing in more serious prospects for your plastic surgery marketing campaign.

Retargeting Ads

Technology has evolved to the point that you can now determine who has visited your site before. When they return, you want to re-target them with another effective marketing approach. You can appeal to them directly with a new pitch about your plastic surgery practice, knowing that they are already interested in you, given their return visit.

Native Advertising

You can also look at native advertising as a way of increasing your exposure. This is the modern, digital form of traditional marketing. You pay a fee to place some of your informative content on another platform on the Internet, where people from your target audience are known to visit in large numbers. While there are advantages to doing this, there are some drawbacks as well.

This is a longer approach than you will get with standard advertising. In addition, your content and message will match the background of the site that it appears on. This could be confusing to your prospects as they begin to see that you have a different design approach. It is also a more indirect form of advertising, so it is difficult to measure the results.

Paid Online Advertising Offers Major Advantages

If you are going to pay for something, you want to be reasonably assured of positive results. For its part, there are some major advantages to engaging in paid online advertising efforts. One of those is that the results you achieve can be quick. There is no waiting around for paper to be printed up and then delivered into the hands of your prospects. Paid online advertising gets your message in front of those you intend almost instantly. You can begin to notice results soon thereafter.

Online advertising also allows you to both track and evaluate the results. You can visualize how many people you are reaching with your messages and how many of those are actually taking action. There are a variety of online tools and resources that will help you analyze the effectiveness of virtually any digital media campaign that you engage in. You or a marketing professional can then study this data in real-time and make any necessary changes as you see fit.

Another major advantage of paid online advertising is that your campaigns can be turned on and off with the touch of a button. This will enable you to fix any mistakes you notice or tweak your messages to reflect current promotions and updates that you might have. There are many reasons why you might want to halt your online campaign, and this method allows you to do just that. In addition, you can use the information gathered from your pay-per-click messages to help with your organic listings as well.

Pull It Together

In summary, paid media can prove effective at lead generation efforts and triggering conversions from visitor to prospect. At the same time, it is also complex and requires a strategy to be implemented in order to be effective. You need to consider the following areas as you begin to approach the possibility of paid online advertising:

• The position of your ad
• The design of your ad,
• Your content
• Who to target the ad to
• The selection of keywords
• The tracking of those same keywords
• Bidding prices
• The strategy of your landing page
• How to effectively manage your marketing campaign
• Tracking and analyzing the performance of the campaign

As you begin to run your digital marketing campaign, you will want to track click-through rates. If they are not as high as you would like, you will need to consider your keywords. You need to constantly be refining that part of your strategy in order to get your message in front of as many members of your target audience as possible. You also want to determine the number of conversions that you get from this strategy, allowing you to determine the cost of each conversion. This will help you to determine the value of your online marketing efforts.

If you end up with many click-throughs but relatively few conversions, then you are not getting any return on your investment. This is an obvious indicator that you need to change something within this part of your marketing approach. Remember that paid media will just be a waste of money if it is not properly implemented. This is why you will want to consider having an expert handle any type of paid online advertising campaign. They know how to get your message in front of the right people in order to maximize your conversion rates. Remember that paid advertising is more effective if it is only one part of your complete marketing approach.

Offline Marketing for Plastic Surgeons

As we shift towards talking about offline marketing opportunities for plastic surgeons, let us just say that online advertising should be your first priority. It is simply much more cost-effective in the long run. That being said, there are offline opportunities that you should keep your eyes open for. You want to specifically focus on those strategies that best align with your specialties and the demographics of your patients.

If you choose to go with a print-based brochure for your plastic surgery clinic, you want to carefully consider the readership of that particular publication. You will want to look at opportunities with exclusive golf or country club publications. These have the readers that are more likely to be interested in material related to plastic surgery. You can look at putting your advertisement in local or regional lifestyle magazines. This further refines your demographic audience. You can also look at advertising with national magazines that offer local targeting options. This enables you to only pay for your ad to be included in the editions that go to readers in your local area.

Billboards can still be an effective form of advertising in many situations, but only if they apply to you. These can be an excellent way of marketing your practice if you are in a smaller market area, but they are not so good if you are in a major city. Your content and message must be brief and to the point. You have mere seconds for the reader to determine what it is you are trying to say and whether or not your message is for them.

In rare instances, television advertising may work for you. However, keep in mind that ads are extremely expensive making any return on investment that you might achieve to be small in comparison to other forms of marketing. You will want to consider economies of scale here, as this may not be the best use of your marketing dollars. If you want to go to the television route, you will want to consider narrowing your focus only to morning shows. They may be a lot more open to negotiating a good price for your promotional campaigns.

Radio advertising is another form of offline marketing that is not typically recommended today. There are simply better ways of reaching your target audience. If you do decide to go down this path, perhaps because of your specific market, you will want to look for a local radio that contains health-related programming. This will allow you to potentially reach much of your target audience.

Direct Mail

While this used to be one of the more popular forms of advertising, it is not an effective one today. However, there are still some occasions when you might want to make use of it. Direct mail marketing is still seen as an effective way of introducing a new clinic. You can also target promotional pieces to certain zip codes where high-wealth individuals tend to live. You can also use this form of marketing to send birthday cards or letters to current and former patients as a way of keeping your name in front of them.

Almost everyone likes to receive something for free. If you choose to do this, make sure that it is promotional in nature and that it looks professional. You never know where your giveaway is going to end up, so you should view it as a way of marketing to people you have never seen before. At the same time, make sure that your giveaways are not perishable, or you will lose that marketing potential quite quickly. You want something that people can display or use for quite some time.

Things Change

When you look at any offline marketing campaign, remember that things are subject to change at any time. The tastes of your prospective patients change, as do what they tend to focus their attention on. What is in vogue today might be outdated tomorrow. You need to work constantly at changing things in order to keep up with this shift in opinions and tastes. At the same time, you want to test out your advertisements to see which are working and should be maintained and which are not effective and should be scrapped.

Patient Reviews: Nothing Beats Word of Mouth for Plastic Surgeons

Most people today research the things most important to them almost entirely online. This includes any person who is considering plastic surgery. If they find you and are seriously considering you as their plastic surgeon, you can bet that they are first going to look into your practice online. With more and more people posting reviews online, this is the place they will start. Prospective patients want to hear from your current and former patients. This speaks to the truth that nothing beats word-of-mouth advertising for plastic surgeons.

This is your chance to make a positive first impression before you even get a chance to meet a prospect face-to-face. You want to make it count. Make sure that you treat each of your patients with the utmost respect. Promptly address any concerns that they might have, and follow up with them often after a procedure has been completed. These gestures will go a long way towards encouraging them to leave you a positive review online. What follows are some general guidelines to keep in mind as you use the review process as yet another way of marketing your plastic surgery practice.

Get More Reviews

The more reviews that you have, the better. You want your prospective clients to gain a broad overview of your practice and what others have already experienced. You will want to learn about various review sites that deal with plastic surgeons in your area. Put a sign up in your clinic informing your patients of these sites and give them an invitation to review you online. You can also use the end of every appointment to ask your patients about their experiences. If it is positive, it is acceptable to ask them if they would write a review for you online. Another way to generate more reviews is to use text messages or email reminders. You can send these out shortly after an appointment, complete with a few review sites already linked, to further encourage your patients to take the time necessary to complete the process. After every procedure, you could send out a thank you email to your patients. Once again, conclude that email with an invitation to write a review. Remember that the quality and professionalism of these messages are important, so make them count.

Manage Your Reviews

You should be actively managing your reviews. No, that does not mean that you write them, nor do you get to become angry at the odd negative one here and there. What it does mean is that you are actively looking at them in order to track the conversations that are taking place. You want to have the chance to respond to certain reviews, but this is only effective if you do it right away. If you wait too long, the damage will already have been done. There will be some reviews that will be asking for a response from you. If you fail to do so, it will look like you are not paying any attention to your patients. This will lead to an erosion of trust quite quickly online.

Positive Reviews

Hopefully, the vast majority of your reviews will be positive. When someone is complimentary of you, your practice, or a member of your staff, you should work hard at posting something short in response. It is also a nice gesture to send the individual a personal email to express your appreciation if they have made their contact information available in the review. Be careful that you do not post the same response in reply to every review. You do not want to risk looking like a robot. Be unique in what you post.

Negative Reviews

Nobody is perfect, and you cannot please everyone all of the time. As such, you should plan on the odd negative review here and there. Remember that your patients deserve a voice, and your prospects want to hear both the good and the bad. That being said, you can still help turn around a negative review. It all depends on your approach to the situation. Begin by never failing to address a negative review. If a general complaint has been made, respond to it publicly. Do not be afraid to apologize and let your readers know what you are doing to correct the problem moving forward. If the review is more personal in nature, take the conversation offline by sending a personal email to the individual.

Key Review Sites for Plastic Surgery Practices

While there are many different sites online that allow people to review plastic surgeons, there are some key ones that you should focus your attention on. They include:

• Healthgrades

Once you start getting reviewed quite frequently on some of these sites, make sure that they are the ones that you promote to your patients. These sites also make it easy to post a review. This is key because most people will not want to spend much time navigating through a bunch of red tape just to leave a review about you and your practice.

Publicize Your Great Reviews

Over time, you are likely to get some really great reviews. Not only will these make you feel good, but they will also make for effective promotional pieces for your plastic surgery marketing campaign. You will want to publicize your great reviews by sprinkling short quotes from them on various marketing materials that you have at your disposal. This can include on your website, via social media, your blogs, emails, and elsewhere.

You can also use these quotes in marketing material that is designed to promote a specific procedure or product that the review is about. Another suggestion is to create your own testimonials and review page right on your website. If you want to tell a patient’s story, ask for their permission to create a case study and then publish that.

Augment Patient Testimonials With Other Third-Party Verification

Unfortunately, many people have grown skeptical of online reviews because it is often difficult to determine their authenticity. To add a level of trust to the reviews that you publish, you will want to include third-party verification of the quality of your practice whenever possible.

One way to do this is to create a page on your website that highlights the awards and honors that you have received through the years. It is also helpful to showcase any accreditation and formal recognition that your practice has earned and received. You will want to display third-party icons and links for social media directly on the website.

Events: Any Excuse for a Party

If you really want to focus on meeting new prospects, you will occasionally want to get out of the clinic and out in the community. Any excuse for a party should see you attending. This will expand the awareness of your practice. The more people that know about you, the better. By attending or hosting a variety of events, you will also strengthen your patient retention numbers, and they will become more loyal as a result. When your patients see you at various events, they can introduce you to friends and colleagues who could very well become your next prospects.

When you attend certain events, you want to show the lighter and more personal side of your practice. You want people to see you as a person who they can relate to. When you host your own events, you can consider a grand opening or reopening to get things started. You can also throw an annual thank you party where you invite patients and members of the community alike to attend. You can have holiday parties, educational seminars, and much more. Anything to get people active and involved is what you are looking for.

Cause Marketing

As a practice, you should be involved in causes that are important to you. Not only is it the proper thing to do, but it also shows that you care about the community outside of your practice. You will want to consider partnering with a well-known charity in your area. You can show your support of their special events by becoming a sponsor or donor. This effectively increases the awareness of your clinic as well. You can also consider hosting an event that supports the cause you have partnered with. Some other ways you can be involved in cause marketing are to donate a gift certificate to be given out at a special event or volunteer your time to the organization.

Educational Marketing

There are many educational opportunities that you can be involved in that will highlight the various services that you have to offer as a plastic surgeon. Facebook actually provides a great opportunity to do this. With Facebook Live, you can discuss non-surgical procedures with all of your viewers. This is a cost-effective way of promoting your clinic in a more personable manner while providing something educational to your viewers as well. You can also partner with related providers that are offering educational initiatives in your area of practice. It is also beneficial to host an event away from the office once in a while in order to further increase your exposure.

Anatomy of a Great Event

Great events do not just happen by chance. They are well thought out in advance and executed according to plan. Some components of a great event will include:

• Have a social hour before the event starts
• Give a short presentation
• Hand out event-only discounts for services that you offer at your clinic
• Have some drawings and giveaway prizes
• Have a question and answer session during the event
• Offer a follow-up incentive

These are just a few of the items that you can include in an event to make it a great one. This is your opportunity to really make your plastic surgery practice shine. Make sure that you take full advantage of it.

Loyalty Programs for Plastic Surgery

You will also want to look into offering some type of loyalty program at your plastic surgery clinic. The principle here is that repeat customers tend to spend more than first-time customers. In addition, your repeat customers are likely to send some first-time customers your way. As such, it is to your advantage to reward them from time to time.

Happy patients will become your own best evangelist. They will post reviews and tell their family members, friends, and co-workers about you. The more face time that you have with your patients, the more opportunities you will have to up-sell various products and services that you have to offer.

What Kind of Rewards Should You Offer

In determining what kind of rewards you should offer your repeat patients, it depends on the type of clientele that you have and the range of services that you provide. You will want to change up the type of rewards that you offer periodically in order to keep the program fresh. It is typically advised that you base the rewards on either points or a dollar amount that has been spent at your clinic.

With your loyalty program, you can offer special deals to any patient who likes you on their Facebook page. You can also have monthly specials contained in your emails that are marketed directly at current or former patients. Provide one time offers directly to your most loyal or frequent patients. You can give them priority access to appointment times and invite them to special events. Depending on your clientele, you can create a membership club that makes them a part of an exclusive group. In so doing, you could even charge a one time or monthly fee to join.

Make it Simple

You want to keep your rewards program simple. Do not litter it with a bunch of terms and conditions, as this will just limit its effectiveness. While you do have the right to add in certain limitations, you do not want to limit the program so much that your patients become disinterested. It should also not take forever in order to get a reward. Programs that are too difficult to achieve the reward will mean that it is not worth it to most patients. You do not need to give patients a card. This is the modern age, so use your CRM software to track patient progress in-house. You can also provide online access to your patients so that they can track their own progress at home.

Promote Your Program

If you want your loyalty program to be successful, you must promote it effectively. This means that you need to let everyone know that you have the program. Keep it promoted right in front of your existing patients so that they will know about it with each and every visit. Offering rewards programs will also help you to attract new patients. Because of this, you will want to post signs relating to your loyalty program in strategic places throughout your clinic.

In keeping with a contemporary look and feel, you should also have tablets located in your reception area where patients can register for the program in-house. Avoid giving them a form to fill out at home, as those will have a low rate of return. Getting patients to buy into the program at the office is the best way to get it off the ground and running.

Budgeting for Plastic Surgery Practices

What Should Your Plastic Surgery Marketing Budget Be?

It is always difficult to determine the right amount to spend on marketing. This will obviously depend on the size of your practice, how much competition is in your area, and how well-established your practice already is. In general, it is recommended that you commit 10 percent of your total revenue to your plastic surgery marketing budget.

Initial Setup

To get started on any marketing-related endeavor, there are a few things that you should do initially in order to get it set up properly. This begins with the development of your brand. Make sure that it is well-defined and clear to all who see it. You will also want a logo that represents the goals and objectives you have set for your plastic surgery practice.

Make sure that you build out your website prior to beginning any marketing campaign in earnest because this is where most people will head once they hear about you and become remotely interested. You will also want to automate your social media and marketing platforms. Finally, ensure you have print-based collateral ready to display in the office and for use during patient consultations.

Ongoing Marketing Budget

You will want to constantly evaluate the marketing campaigns that you run and are a part of. This is because a proper marketing mix is always evolving, and a great deal of it has to do with the progression of your practice. You will want to consider hiring an experienced team or agency to deal with much of the marketing-related matters in order to allow you to focus on other areas of your clinic. Remember that you need to be constantly working on your plastic surgery marketing campaigns in order to stand out above the competition. You will want to create a marketing calendar that will enable you to make the most of peak periods and to build upon the potential that exists there.

Refining Your Marketing Budget

The budget you set for marketing today is going to change. Remember that it is not only a matter of how much money you spend on each campaign, but it is also reflective of where you spend your resources. In order to spend your money as effectively as possible, you will want to track and analyze the performance of all your marketing campaigns. Running a system of ongoing tests and refining your actual marketing budget is important to your overall effectiveness.

Hire The Plastic Surgery Marketing Experts

There has never been a better time to be in the field of plastic or cosmetic surgery. The future is bright, so you will want to begin now to build up your practice through the implementation of an effective marketing strategy. You have more opportunities today than ever before to attract new patients. To do this, you will want to implement a smart and strategic marketing strategy that is designed to set yourself apart and build up your own brand awareness and practice. The fact that your prospects today are moving targets explains why digital marketing works. It is all about the potential patient right up until the time that they ultimately select you as their private surgeon of choice. Does the idea of marketing your clinic excite you, but you have no time or idea where to start? Give us a call ! Digital Logic is a Shreveport based company that specializes in healthcare marketing !

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37+ Reviews rated 5 stars

BBB warns of complaints against plastic surgery clinic

More than 1.5 million americans had plastic surgery last year, according to the american society of plastic surgeons.

(InvestigateTV) — Despite inflation and rising costs, the American Society of Plastic Surgeons reported a 5% increase in plastic surgery last year, but not all customers were happy with their results.

Melanie McGovern with the Better Business Bureau (BBB) said they have received many complaints about “ Goals Aesthetics & Plastic Surgery ,” which has more than a dozen locations in the U.S.

“Some of the consumers that reported to us claimed that when they had a surgical appointment, it was canceled, procedures weren’t done, they were done incomplete or the appropriate medical clearances weren’t obtained, or they encountered difficulty receiving refunds,” McGovern said. “That’s why they came to the Better Business Bureau to get some kind of recourse.”

The BBB received complaints about this business from across the country – including Alabama, California, Georgia, Kentucky, Louisiana, Pennsylvania, South Carolina, and Tennessee.

“Some of the complaints are in the thousands of dollars,” McGovern said. “A lot of these procedures are out of pocket expenses. So, you know, people will pay thousands of dollars for it. So yes, some of the complaints are in the $1,000 range.”

When reached for comment, a spokesperson for Goals said, in part, their terms and conditions “include specific deadlines and conditions under which refunds are processed” and that their goal is to “process refunds promptly and fairly.” They added that “there are instances where we believe patients might overlook or ignore these policies, inadvertently slowing down the refund process.”

“We recognize the frustration this can cause and are continually working to improve our communication channels and internal processes to better serve our patients’ needs,” they continued.

The company’s full statement can be read at the bottom of this story.

The BBB said because of the lack of response to complaints and requests it has given Goals an “F” rating.

“What we see is the same complaint over and over,” McGovern said. “We’ll reach out to the company, ask them to address it and in this case, they did not respond.”

In an email after this article was published, a Goals spokesperson said they do respond but, "they cannot formally give responses to patient information or even acknowledge the reports with [sic] having a HIPAA release signed and sent to us from the patient and not the BBB.”

Goals further claimed they have an “F” rating by not working with the BBB.

As far as general tips for those looking to have a procedure done, McGovern said to look at sites, like the BBB, to see if a company has a record of complaints and what other consumers are saying.

She added to read the fine print before agreeing to any procedures and make sure to understand any and all payment options.

“Read the contract thoroughly to understand what the refund policy is,” she said. “You know, do they take insurance? Do they not take insurance? You know, asking for recommendations, searching the BBB website.”

McGovern also said it’s important to report any potential wrongdoings.

“We always encourage consumers to not only check with BBB, but let us know what’s going on,” McGovern commented. “Even if you don’t lose money, we want those reports, we want that information so that we can build a file to let other people know, hey, this is what the consumer’s experience is with this.”

Full statement from Goals Aesthetics & Plastic Surgery :

Greetings, Ms. Jackman,

We would like to first, Thank you for reaching out to us. I hope you’re doing well today. We appreciate the opportunity to address the concerns raised regarding one of our esteemed clients, Goals Aesthetics & Plastic Surgery. While we are aware that our legal counsel advised you that we cannot comment on specific patient issues, we appreciate this opportunity to address misinformation, in general, with the refund policy of the Goals Aesthetics and Plastic Surgery® branded medical practices and management company. As such, we believe it’s important that we release a statement that underscores both our commitment to ensuring the highest level of care and satisfaction for our clients and their patrons.

As a premier public relations agency, The Jamison Agency has always been dedicated to fostering positive relationships and clear understanding between our clients and their respective audiences. Our latest initiative aims to address concerns from the heart, making sure that every voice is heard, and every issue is resolved efficiently.

Addressing the Concerns

The specific concerns highlighted involve the protocols and policies adhered to by Goals Aesthetics & Plastic Surgery® with respect to refund policies.

Surgical Protocols and Policies

Transparency in our operations extends to our refund policies, which are clearly stated in our terms and conditions – which is provided to all patients and is publicly available for review on our website. These include specific deadlines and conditions under which refunds are processed. Our goal is to process refunds promptly and fairly, ensuring that every patient understands and agrees to these terms before undergoing any procedure, and ensuring consistency among all patients/clients such that everyone is treated fairly, equally, and without special treatment in any way.

However, there are instances where we believe patients might overlook or ignore these policies, inadvertently slowing down the refund process. We recognize the frustration this can cause and are continually working to improve our communication channels and internal processes to better serve our patients’ needs. However, ultimately, Goals Aesthetics and Plastic Surgery® is transparent as to the situations of when, and under what circumstances refunds may be provided – in whole or in part. Indeed, we maintain a policy which is in line with other similar medical practices or management companies in the industry and take into consideration the specialized nature of elective cosmetic procedures.

Commitment to Improvement

Notwithstanding what we believe is transparency in our refund policy, we understand that nobody is perfect and in every situation there is always room for improvement. The Jamison Agency and Goals Aesthetics & Plastic Surgery® believe in transparent communication as cornerstones of effective public relations. Our commitment extends to both our clients and their audiences. We are dedicated to:

1. Enhanced Communication :

Improving the clarity and accessibility of our communication channels to ensure that all policies are well-understood and adhered to by patients. This involves regular updates, easy-to-understand documentation, and readily available support for any queries patients may have.

2. Process Optimization :

Streamlining our processes to ensure faster, fairer, and more transparent handling of all patient interactions, including refund requests. This includes leveraging technology to respond to inquiries and to ensure timely responses.

3. Empathetic Response :

Addressing every concern with empathy and understanding. We are not merely responding to complaints- we are actively seeking to understand the root cause and providing solutions that reflect our commitment to patient care and satisfaction.

Our Continuing Actions Towards Being the Best and Most Transparent National Aesthetics and Plastic Surgery Practices

Goals Aesthetics & Plastic Surgery® is focused on ensuring that every patient receives the highest level of care and satisfaction. This means not only continuing to adhere to strict protocols and policies but also being responsive and adaptive to the needs of the patients including identifying points of improvement. As a result of our commitment, Goals Aesthetics & Plastic Surgery® strives to provide ongoing support, to ensure that all concerns are addressed promptly and effectively. Our drive is to foster trust, transparency, and a positive experience for all patients of all branded medical practices..

We hope this statement not only addresses the current concerns but also serves as a testament to our unwavering commitment to excellence and transparency. Thank you for your continued trust in Goals Aesthetics & Plastic Surgery® .

Best regards, The Jamison Agency Team ###

Copyright 2024 Gray Media Group, Inc. All rights reserved.

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About hospital

Plastic surgery clinic in Moscow represents one of the leading plastic surgeons in Russia Valentin Sharobaro, who has been successfully operating on patients for 21 years.

Clinic is equipped with modern medical and diagnostic equipment, which has the ability to carry out the entire range of surgical interventions.

Plastic surgery clinic in Moscow uses only high quality drugs.

An individual approach to all clients and comfortable living conditions make your stay at the clinic pleasant. The results of the doctor’s work inspire patients to make the decision to operate only with him.

Main surgeon in the Plastic surgery clinic in Moscow

Valentin Sharobaro – plastic surgeon, surgeon of the highest category, Doctor of Medical Sciences, Professor of the Department of Plastic, Reconstructive Surgery, Cosmetology and Cell Technologies of the Russian National Research Medical University named after Pirogova.

Valentin has many years of experience, and is an active member of the Russian Society for Plastic, Reconstructive and Aesthetic Surgery (ROPREH), a member of the Committee on Ethics and Assessment of Professional Activities of ROPREH, the Russian and European Associations of Endoscopic Surgery, the International Confederation of Plastic, Reconstructive and Aesthetic Surgery (IPRAS ).

Plastic surgery clinic in Moscow also on request can provide transfers, accomodation, etc. Concerning language issues – surgeon and all staff of clinic speaks English very well.

Specialization

What diseases are treated, additional services and facilities, booking of online-consultation.

After submitting this form our manager will get in touch with you to inform cost of consultation of selected specialist and agree with you date-time slot for online-talk with doctor.

Submitting Request to Plastic Surgery Clinic

For reviewing your case by doctors you need to fill form below.

• Transconjunctival blepharoplasty
• Upper eyelid blepharoplasty
• Circular blepharoplasty
• Asian Eyelid (westernization)
• Lower eyelid blepharoplasty
• Facelift. SMAS
• Removal of Bish pads
• Rhinoplasty
• Breast augmentation
• Breast lift
• Liposuction on VASER
• Abdominoplasty
• Lipofilling
• Labiaplasty
• Hyperbaric chamber
• Ozone therapy
• IV - Therapy
• Aesthetic cosmetology
• Fibroblasts
• Gastric banding
• Mini gastric bypass
• Gastric bypass
• Complex surgeries
• The result of a routine check of the Federal Service for Surveillance in Healthcarea
• Clinic Reviews
• Supervisory authorities
• In-patient clinic
• Surgery room
• Transfer Service

Plastic Surgery, Cosmetology and Rehabilitation Clinic

«My job is to create harmony of soul and body, dreams and reality»

We’ll call you back shortly!

Hope to see you again at IQPLASTIQUE!

BBB warns of complaints against plastic surgery clinic

More than 1.5 million americans had plastic surgery last year, according to the american society of plastic surgeons.

(InvestigateTV) — Despite inflation and rising costs, the American Society of Plastic Surgeons reported a 5% increase in plastic surgery last year, but not all customers were happy with their results.

Melanie McGovern with the Better Business Bureau (BBB) said they have received many complaints about “ Goals Aesthetics & Plastic Surgery ,” which has more than a dozen locations in the U.S.

“Some of the consumers that reported to us claimed that when they had a surgical appointment, it was canceled, procedures weren’t done, they were done incomplete or the appropriate medical clearances weren’t obtained, or they encountered difficulty receiving refunds,” McGovern said. “That’s why they came to the Better Business Bureau to get some kind of recourse.”

The BBB received complaints about this business from across the country – including Alabama, California, Georgia, Kentucky, Louisiana, Pennsylvania, South Carolina, and Tennessee.

“Some of the complaints are in the thousands of dollars,” McGovern said. “A lot of these procedures are out of pocket expenses. So, you know, people will pay thousands of dollars for it. So yes, some of the complaints are in the $1,000 range.”

When reached for comment, a spokesperson for Goals said, in part, their terms and conditions “include specific deadlines and conditions under which refunds are processed” and that their goal is to “process refunds promptly and fairly.” They added that “there are instances where we believe patients might overlook or ignore these policies, inadvertently slowing down the refund process.”

“We recognize the frustration this can cause and are continually working to improve our communication channels and internal processes to better serve our patients’ needs,” they continued.

The company’s full statement can be read at the bottom of this story.

The BBB said because of the lack of response to complaints and requests it has given Goals an “F” rating.

“What we see is the same complaint over and over,” McGovern said. “We’ll reach out to the company, ask them to address it and in this case, they did not respond.”

In an email after this article was published, a Goals spokesperson said they do respond but, "they cannot formally give responses to patient information or even acknowledge the reports with [sic] having a HIPAA release signed and sent to us from the patient and not the BBB.”

Goals further claimed they have an “F” rating by not working with the BBB.

As far as general tips for those looking to have a procedure done, McGovern said to look at sites, like the BBB, to see if a company has a record of complaints and what other consumers are saying.

She added to read the fine print before agreeing to any procedures and make sure to understand any and all payment options.

“Read the contract thoroughly to understand what the refund policy is,” she said. “You know, do they take insurance? Do they not take insurance? You know, asking for recommendations, searching the BBB website.”

McGovern also said it’s important to report any potential wrongdoings.

“We always encourage consumers to not only check with BBB, but let us know what’s going on,” McGovern commented. “Even if you don’t lose money, we want those reports, we want that information so that we can build a file to let other people know, hey, this is what the consumer’s experience is with this.”

Full statement from Goals Aesthetics & Plastic Surgery :

Greetings, Ms. Jackman,

We would like to first, Thank you for reaching out to us. I hope you’re doing well today. We appreciate the opportunity to address the concerns raised regarding one of our esteemed clients, Goals Aesthetics & Plastic Surgery. While we are aware that our legal counsel advised you that we cannot comment on specific patient issues, we appreciate this opportunity to address misinformation, in general, with the refund policy of the Goals Aesthetics and Plastic Surgery® branded medical practices and management company. As such, we believe it’s important that we release a statement that underscores both our commitment to ensuring the highest level of care and satisfaction for our clients and their patrons.

As a premier public relations agency, The Jamison Agency has always been dedicated to fostering positive relationships and clear understanding between our clients and their respective audiences. Our latest initiative aims to address concerns from the heart, making sure that every voice is heard, and every issue is resolved efficiently.

Addressing the Concerns

The specific concerns highlighted involve the protocols and policies adhered to by Goals Aesthetics & Plastic Surgery® with respect to refund policies.

Surgical Protocols and Policies

Transparency in our operations extends to our refund policies, which are clearly stated in our terms and conditions – which is provided to all patients and is publicly available for review on our website. These include specific deadlines and conditions under which refunds are processed. Our goal is to process refunds promptly and fairly, ensuring that every patient understands and agrees to these terms before undergoing any procedure, and ensuring consistency among all patients/clients such that everyone is treated fairly, equally, and without special treatment in any way.

However, there are instances where we believe patients might overlook or ignore these policies, inadvertently slowing down the refund process. We recognize the frustration this can cause and are continually working to improve our communication channels and internal processes to better serve our patients’ needs. However, ultimately, Goals Aesthetics and Plastic Surgery® is transparent as to the situations of when, and under what circumstances refunds may be provided – in whole or in part. Indeed, we maintain a policy which is in line with other similar medical practices or management companies in the industry and take into consideration the specialized nature of elective cosmetic procedures.

Commitment to Improvement

Notwithstanding what we believe is transparency in our refund policy, we understand that nobody is perfect and in every situation there is always room for improvement. The Jamison Agency and Goals Aesthetics & Plastic Surgery® believe in transparent communication as cornerstones of effective public relations. Our commitment extends to both our clients and their audiences. We are dedicated to:

1. Enhanced Communication :

Improving the clarity and accessibility of our communication channels to ensure that all policies are well-understood and adhered to by patients. This involves regular updates, easy-to-understand documentation, and readily available support for any queries patients may have.

2. Process Optimization :

Streamlining our processes to ensure faster, fairer, and more transparent handling of all patient interactions, including refund requests. This includes leveraging technology to respond to inquiries and to ensure timely responses.

3. Empathetic Response :

Addressing every concern with empathy and understanding. We are not merely responding to complaints- we are actively seeking to understand the root cause and providing solutions that reflect our commitment to patient care and satisfaction.

Our Continuing Actions Towards Being the Best and Most Transparent National Aesthetics and Plastic Surgery Practices

Goals Aesthetics & Plastic Surgery® is focused on ensuring that every patient receives the highest level of care and satisfaction. This means not only continuing to adhere to strict protocols and policies but also being responsive and adaptive to the needs of the patients including identifying points of improvement. As a result of our commitment, Goals Aesthetics & Plastic Surgery® strives to provide ongoing support, to ensure that all concerns are addressed promptly and effectively. Our drive is to foster trust, transparency, and a positive experience for all patients of all branded medical practices..

We hope this statement not only addresses the current concerns but also serves as a testament to our unwavering commitment to excellence and transparency. Thank you for your continued trust in Goals Aesthetics & Plastic Surgery® .

Best regards, The Jamison Agency Team ###

Copyright 2024 Gray Media Group, Inc. All rights reserved.

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BBB warns of complaints against plastic surgery clinic

More than 1.5 million americans had plastic surgery last year, according to the american society of plastic surgeons.

(InvestigateTV) — Despite inflation and rising costs, the American Society of Plastic Surgeons reported a 5% increase in plastic surgery last year, but not all customers were happy with their results.

Melanie McGovern with the Better Business Bureau (BBB) said they have received many complaints about “ Goals Aesthetics & Plastic Surgery ,” which has more than a dozen locations in the U.S.

“Some of the consumers that reported to us claimed that when they had a surgical appointment, it was canceled, procedures weren’t done, they were done incomplete or the appropriate medical clearances weren’t obtained, or they encountered difficulty receiving refunds,” McGovern said. “That’s why they came to the Better Business Bureau to get some kind of recourse.”

The BBB received complaints about this business from across the country – including Alabama, California, Georgia, Kentucky, Louisiana, Pennsylvania, South Carolina, and Tennessee.

“Some of the complaints are in the thousands of dollars,” McGovern said. “A lot of these procedures are out of pocket expenses. So, you know, people will pay thousands of dollars for it. So yes, some of the complaints are in the $1,000 range.”

When reached for comment, a spokesperson for Goals said, in part, their terms and conditions “include specific deadlines and conditions under which refunds are processed” and that their goal is to “process refunds promptly and fairly.” They added that “there are instances where we believe patients might overlook or ignore these policies, inadvertently slowing down the refund process.”

“We recognize the frustration this can cause and are continually working to improve our communication channels and internal processes to better serve our patients’ needs,” they continued.

The company’s full statement can be read at the bottom of this story.

The BBB said because of the lack of response to complaints and requests it has given Goals an “F” rating.

“What we see is the same complaint over and over,” McGovern said. “We’ll reach out to the company, ask them to address it and in this case, they did not respond.”

In an email after this article was published, a Goals spokesperson said they do respond but, "they cannot formally give responses to patient information or even acknowledge the reports with [sic] having a HIPAA release signed and sent to us from the patient and not the BBB.”

Goals further claimed they have an “F” rating by not working with the BBB.

As far as general tips for those looking to have a procedure done, McGovern said to look at sites, like the BBB, to see if a company has a record of complaints and what other consumers are saying.

She added to read the fine print before agreeing to any procedures and make sure to understand any and all payment options.

“Read the contract thoroughly to understand what the refund policy is,” she said. “You know, do they take insurance? Do they not take insurance? You know, asking for recommendations, searching the BBB website.”

McGovern also said it’s important to report any potential wrongdoings.

“We always encourage consumers to not only check with BBB, but let us know what’s going on,” McGovern commented. “Even if you don’t lose money, we want those reports, we want that information so that we can build a file to let other people know, hey, this is what the consumer’s experience is with this.”

Full statement from Goals Aesthetics & Plastic Surgery :

Greetings, Ms. Jackman,

We would like to first, Thank you for reaching out to us. I hope you’re doing well today. We appreciate the opportunity to address the concerns raised regarding one of our esteemed clients, Goals Aesthetics & Plastic Surgery. While we are aware that our legal counsel advised you that we cannot comment on specific patient issues, we appreciate this opportunity to address misinformation, in general, with the refund policy of the Goals Aesthetics and Plastic Surgery® branded medical practices and management company. As such, we believe it’s important that we release a statement that underscores both our commitment to ensuring the highest level of care and satisfaction for our clients and their patrons.

As a premier public relations agency, The Jamison Agency has always been dedicated to fostering positive relationships and clear understanding between our clients and their respective audiences. Our latest initiative aims to address concerns from the heart, making sure that every voice is heard, and every issue is resolved efficiently.

Addressing the Concerns

The specific concerns highlighted involve the protocols and policies adhered to by Goals Aesthetics & Plastic Surgery® with respect to refund policies.

Surgical Protocols and Policies

Transparency in our operations extends to our refund policies, which are clearly stated in our terms and conditions – which is provided to all patients and is publicly available for review on our website. These include specific deadlines and conditions under which refunds are processed. Our goal is to process refunds promptly and fairly, ensuring that every patient understands and agrees to these terms before undergoing any procedure, and ensuring consistency among all patients/clients such that everyone is treated fairly, equally, and without special treatment in any way.

However, there are instances where we believe patients might overlook or ignore these policies, inadvertently slowing down the refund process. We recognize the frustration this can cause and are continually working to improve our communication channels and internal processes to better serve our patients’ needs. However, ultimately, Goals Aesthetics and Plastic Surgery® is transparent as to the situations of when, and under what circumstances refunds may be provided – in whole or in part. Indeed, we maintain a policy which is in line with other similar medical practices or management companies in the industry and take into consideration the specialized nature of elective cosmetic procedures.

Commitment to Improvement

Notwithstanding what we believe is transparency in our refund policy, we understand that nobody is perfect and in every situation there is always room for improvement. The Jamison Agency and Goals Aesthetics & Plastic Surgery® believe in transparent communication as cornerstones of effective public relations. Our commitment extends to both our clients and their audiences. We are dedicated to:

1. Enhanced Communication :

Improving the clarity and accessibility of our communication channels to ensure that all policies are well-understood and adhered to by patients. This involves regular updates, easy-to-understand documentation, and readily available support for any queries patients may have.

2. Process Optimization :

Streamlining our processes to ensure faster, fairer, and more transparent handling of all patient interactions, including refund requests. This includes leveraging technology to respond to inquiries and to ensure timely responses.

3. Empathetic Response :

Addressing every concern with empathy and understanding. We are not merely responding to complaints- we are actively seeking to understand the root cause and providing solutions that reflect our commitment to patient care and satisfaction.

Our Continuing Actions Towards Being the Best and Most Transparent National Aesthetics and Plastic Surgery Practices

Goals Aesthetics & Plastic Surgery® is focused on ensuring that every patient receives the highest level of care and satisfaction. This means not only continuing to adhere to strict protocols and policies but also being responsive and adaptive to the needs of the patients including identifying points of improvement. As a result of our commitment, Goals Aesthetics & Plastic Surgery® strives to provide ongoing support, to ensure that all concerns are addressed promptly and effectively. Our drive is to foster trust, transparency, and a positive experience for all patients of all branded medical practices..

We hope this statement not only addresses the current concerns but also serves as a testament to our unwavering commitment to excellence and transparency. Thank you for your continued trust in Goals Aesthetics & Plastic Surgery® .

Best regards, The Jamison Agency Team ###

Copyright 2024 Gray Media Group, Inc. All rights reserved.

Elon Musk bragged about lifting '45 lb weights' on Friday. Now he says he has to get an MRI on his neck and back and may need surgery before his cage match with Zuck.

• Elon Musk said he couldn't confirm a date for his fight with Mark Zuckerberg just yet.
• Musk said he was getting an MRI of his neck and back, and might even require surgery before the fight.
• It looks as if the cage match isn't going to happen anytime soon if Musk's got to go under the knife.

Elon Musk may be set on live-streaming his fight with Mark Zuckerberg , but he wants to get his neck and upper back checked before fixing a date.

"Exact date is still in flux. I'm getting an MRI of my neck & upper back tomorrow," Musk wrote on Sunday night, responding to a tweet about Zuckerberg waiting for his confirmation to set a date for fight night .

"May require surgery before the fight can happen. Will know this week," Musk continued.

Musk's tweet about his back problems came after he announced Sunday that the fight, whenever it happens, would be streamed live on X, which was formerly known as Twitter . The billionaire added that the fight's proceeds would "go to charity for veterans."

Musk, injuries aside, has been training for his fight with Zuckerberg. In July, Canadian UFC fighter   Georges St-Pierre said in a tweet that he had a "great training session" with Musk, the podcaster Lex Fridman , and the martial artist John Danaher . 

And on Friday, Musk did a livestream where he lifted some weights . 

"This is me curling a 45 so there you go," Musk said to the camera as he lifted a dumbbell.

Musk's video appeared to be a test for Twitter's live video feature . He later said in a tweet he was doing a quick workout while testing his products.

"Product testing & working out kills two birds with one stone! I swing one of the 45 lb weights for a kettle bell workout," Musk said, later adding in another tweet that he builds muscle fast. 

Musk mentioned his neck and back issues before when he posted about a sumo match he once participated in. In March 2022, the billionaire posted a photo of himself fighting a sumo wrestler, but he did not specify when this sumo match took place. 

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"Managed to throw him, but it cost me smashing my c5-c6 disc & 8 years of mega back pain! Finally fixed with c5-c6 disc fusion," Musk said on Twitter, describing the back injuries he sustained during the match.

In any case, it looks as if Zuckerberg — who said he had offered Musk a date for the fight — won't be surprised by this new delay. 

"I suggested Aug 26 when he first challenged, but he hasn't confirmed. Not holding my breath," Zuckerberg wrote in a post on Meta's Threads. 

Representatives for X did not immediately respond to a request for comment from Insider sent outside regular business hours.

Watch: What's going on with Elon Musk

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