best opening paragraph for a cover letter

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter That Grabs Attention

11 min read · Updated on August 03, 2021

Get your cover letter off to a strong start by addressing it appropriately, greeting your reader, and writing a memorable opening sentence.

In this age of digital job postings and applicant tracking systems, many believe that a cover letter is no longer expected or necessary--but thinking this can put your job application at risk. It's imperative to know how to write a cover letter , and how to do it well.

While there are many mixed messages out there about cover letters, one that's well-written can still put you ahead of other job candidates and sometimes be the deciding factor that gets you hired in that it gives the hiring person a good first impression of you. 

In fact, unless the job posting specifically states that no cover letter is required (in which case the posting instructions take precedence), you should always plan to include a cover letter with your application.

What is a well-written cover letter ? One that grabs attention right from the start with the correct company name and address, the proper greeting, and a memorable opening sentence.  

Addressing a cover letter (including an email)

Always place the company's name and address just before the greeting. If at all possible, find and include the name of the recruiter or hiring manager. (More on this coming up.) 

Use the same heading, font type, and font size as your resume to create a feeling of organization and flow. 

As for your name and contact information, there are several acceptable options. Remember that your name is the thing that immediately grabs attention, so make sure it's there along with the contact details. 

Add only your name, phone number, and email address just above the company information as shown below. This gives a recruiter two ways to contact you at a glance. Leave a space between the end of your information and the start of the section with the company's details. 

Here is an example of the layout:

[Your Name]

[Contact Phone Number]

[Email Address]

[Name of Recruiter/Hiring Manager]

[Street Address]

[City, State ZIP]

Dear [Name],

Or you can choose to add more information if you like.

Use your name, full address, phone number, and email address in this same space at the top.

[Your Street Address]

[Your Contact Phone Number]

[Your Email Address]

Use either Option 1 or 2 under your signature line at the bottom of the cover letter.

When I was a recruiter, I liked having all the candidate's information all  in the same place rather than broken up between the top and bottom of the cover letter, so I suggest choosing one or the other. It just makes life easier for the person (or system) reviewing your cover letter. 

This information would generally be on a separate cover letter attached to an email. In this case, keep your email brief, and simply use a closing (Sincerely) with your first and last name at the end of the email.

However, if the email is actually the cover letter then choose one of the options above and use it in the actual email.

The correct cover letter greeting

Believe it or not, this can be what ends your job prospects with that particular organization. People take pride in their names and in their gender status. Depending on the hiring person, they could feel insulted if you get it wrong, especially because you might have found this information with a little research or didn't opt for something gender neutral.

Use the hiring manager's name

You can find the hiring person's name in any number of places. Here's an excerpt from another TopResume cover letter article with more detailed information.

If you're not given the name of the hiring manager, here are some effective ways to discover their name by using:

The job description: Check this document for the hiring manager's name. While it's not generally listed, you never know. If it's not obvious, there's also a trick to quickly discover an email in the job description that might contain the name; while in the document, press Ctrl +F or run Command + F and search for the @ symbol.

An email address: If you discover an email address, it may not have a full name but rather a first initial and last name or just a first name like [email protected] or [email protected]. A Google search combining the person's name as shown in the email and the company name might find you the person's full name.

 A LinkedIn post: A name connected to the LinkedIn job posting is probably that of the hiring professional who posted it, so use that name in your greeting.

The supervisor's title: It's more likely that a job description will list who the new hire will report to — such as the director of accounting — without listing a name. In this case, there are several search options:

Search the company's website for listings of staff members by title.

Run an advanced LinkedIn or Google search for all directors of accounting at that specific company.

Check with your network for someone who might know the person's name or search the appropriate professional networking sites.

Contact the company by phone or email. Tell them you're applying for [job title] and want to address your cover letter to the right person.

Use job titles/department names if necessary

When asked about how to address a cover letter effectively , one of our TopResume Writers states, “ As a general rule, I always stay away from anything approaching 'To Whom it May Concern' (this may be obvious).”

Next, unless you are absolutely sure of the person's gender or gender preference, don't use “Mr.” or “Ms.” in your greeting. I also advise against using “Mrs.” at any time, since you generally can't discern a woman's marital status. 

You can also use the person's job title if you have it along with their last name: 

Hello Director Smith

Greetings Vice President Jones

Hi Accounting Manager Johnson

If you only have the person's job title or their general department from the job description, consider these options:

Dear Head of Design

Hello IT Department

To Company ABC Recruiter/Hiring Professional

Hello Marketing Hiring Team

Greetings Customer Support Hiring Group

Professional titles such as “Professor” or “Dr.” are definitely acceptable as a cover letter salutation and should be used with last names as a sign of respect. Be on the lookout for these and other titles to include.

If after all this you still don't have a name, job title, or department name, simply use Dear Hiring Manager.

Stay Professional

There's another less-common scenario worth mentioning: You already know and are on a first-name basis with the hiring manager. In this situation, I recommend staying with a formal greeting using the person's last name. 

You never know who else is going to see your cover letter, and accusations of potential favoritism (even if false) will hurt both you and the hiring manager. Always be professional in the hiring process.

Never Leave It Blank

All these greeting options may seem awkward, but they are much better than using the wrong name or gender in your greeting, or worse: adding no greeting at all. 

There's no reason to leave the greeting blank when there are so many options that can be used effectively in how you write your cover letter. Including a greeting, even a general one, will impress any hiring professional and greatly improve your chances of moving along in the hiring process.

Punctuate properly

In truth, it doesn't really matter what punctuation you use in your cover letter greeting. Generally a comma or a colon are equally acceptable after the person's name. However, don't include a comma between the words of greeting ( Dear/Hello/Greetings ) and the person's name and/or title.

This is correct for both a separate cover letter and an email as a cover letter.

Check (and check again) before you hit “send”

As a job applicant, it's generally fine to re-use the same cover letter for similar or even non-similar positions. However, you must make it a habit to review each cover letter thoroughly before you submit it.

Double and triple check that you've used the correct hiring manager name/company in both the address area and the greeting. The minute a recruiter/hiring manager sees a different name and company than their own, the cover letter--along with your resume and hopes for that job--will be thrown in the trash.

Next, be sure the position title matches the company. You might get by with this mistake, but a good recruiter will catch it and potentially toss your application.

Finally, review the body of the letter to know that you've included the right set of experience and skills for that job. The section below offers more details on this.

Crafting a great opening sentence

Your cover letter opening sentence should make it obvious to the reader that you're applying for that company's specific position. 

This means you should include the job title in your first line. “Always include the position you are applying for,” says TopResume writer Brandon C. “Customize this sentence to make the rest of the cover letter feel custom as well - even if there is nothing else that you change as you use it for different applications.” 

If the positions you're after are very similar, there's really no need to change other parts of the letter except the hiring manager name and position title--but it's always in your best interests to make sure.

When cover letter changes matter

Start by reviewing all your job descriptions against each other, looking closely and the skill requirements. If it appears that each job is looking for pretty much the same skills and experience, you can use the one cover letter for each of those applications (remembering to change the specifics mentioned above).

However, if you spot any major difference in what's required for each role you will want to change each cover letter to point out that you possess those specific skills and qualifications. If a company wants product development experience and you don't show them that or show completely unrelated skills from a generic cover letter, you likely won't get the job.

Also, check the education requirements for each role, and adjust that accordingly on your cover letter.

Once you have a basic cover letter, it only takes a few minutes to review and change any parts that show you to be a well-qualified candidate for the job.

Good opening sentence examples 

Here are some additional examples of strong cover letter opening sentences from TopResume writers.

I like to begin by introducing the customer as who they are as a professional, including their line of work and a few adjectives. For example: "As an executive product development professional with a passion for transforming new concepts into finalized, breakthrough products and solutions, I am an ideal candidate for your (Job Title) opening."

If someone is a recent grad or new to the workforce, I tend to highlight their recent degree, a few transferable skills, and/or their passion for whatever industry they're trying to tap into.

Niki Beaulieu, Senior Resume Writer

I would always recommend something along the lines of, "As a dedicated and established leader in (career field) with a passion for driving (specialty) operations, I eagerly submit the attached resume in hopes of joining your organization as a valuable member of your (specified field) team."

This is of course just one example, and this particular opening could be broken up in a multitude of ways as well.

Brandon C., TopResume Writer

There are a variety of ways to create your opening sentence, but as the above examples show you should include whatever specifics make sense and will get you noticed, including:

Your current or desired career field

Specific skills applicable to the job

Related work experience

Related education

On-going career goals

And it bears repeating: Always include the correct position title, company name, and greeting.

One final note: Since this article focuses on starting a cover letter, you might want to check out some good sources on how to effectively complete the cover letter , including additional paragraphs and the best way to close your letter. You might also want to review another great article on how to avoid cover letter mistakes .

To sum up, hiring managers do read cover letters , so always plan to include one with your application. It will help you stand out from the crowd and improve your chances of getting hired.

Is your cover letter is cutting it?  Our resume writers don't just help you with your resume . 

Recommended Reading:

What You Should Include in a Cover Letter For a Job  

Ask Amanda: How Do I Write a Great Cover Letter?

• How to Address a Cover Letter to Recruiter or Hiring Manager

Related Articles:

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7 Rejection Letter Samples to Send to Unsuccessful Applicants

See how your resume stacks up.

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How to Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are incredibly helpful in securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work and excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ College, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released its list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online), or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2024

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

CareerOneStop. " How Do I Write a Cover Letter ."

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

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What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

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The attached guide is designed to help you with your cover letter formatting and content. We encourage you to also schedule an appointment with Career Development for assistance with your documents.

Date Candidate’s Address City, State, Zip Code Employee’s Name (if unavailable, use Hiring Manager or Search Committee) Employee’s Title Company Address City, State, Zip Code Dear First Name Last Name: (If unknown, put Dear Hiring Manager or Dear Search Committee) First Paragraph (Introduction) : The first paragraph states why you are writing the letter. Include the exact title of the position you are applying for and where you found the job listing (Handshake, Indeed, etc.). If you spoke to anyone from the company, include their name and explain what you learned about the company from them. 

Second Paragraph (Fit with Job) : This paragraph describes what you have to offer the employer as it relates to the job description. Provide examples of how your qualifications and skills match or exceed the job qualifications. Use work, classroom or student organizational experiences as examples. Remember, you are providing more details to experiences listed on your resume, not repeating them.  (Note: when using a bulleted cover letter, this paragraph should be more general as the specifics will be highlighted below. If switching careers, it can also be used to provide relevant details about your transition).  

Intro to bulleted list (Introduce your bullets as they are in response to specifics in the job description). Include at least three bullets, but no more than four. 

• Select a specific job requirement/qualification to categorize relevant skills from your past experiences.  These can be particularly useful if you need to demonstrate specific transferrable skills.  Use examples from multiple experiences to highlight a theme throughout your career. 

Final Paragraph (Closing) : Reiterate your interest in the position (stating the position title) and express your interest in an interview (without stating specific date/time). Conclude by thanking the employer for their consideration. Sincerely, Candidate’s Typed First and Last Name

What Is the Purpose of a Cover Letter? (And How to Write One)

When you’re on the hunt for a job, it can be tempting just to submit your resume and move on to the next application. However, a well-written cover letter can make all the difference in setting you apart from other candidates. For example, imagine two applicants applying for the same job. One just submits their resume, while the other takes the time to craft a compelling cover letter that demonstrates their knowledge of the position and the company. In this scenario, the hiring manager will likely be more impressed with the latter candidate.

So, what is the purpose of a cover letter? Your cover letter is the initial introduction of yourself to potential employers. It’s the only opportunity to present a compelling case for why you are interested in the job and how you’re the perfect fit for it. 

Is writing a cover letter for your next job application worth it? A well-crafted cover letter can make all the difference in catching the attention of potential employers and landing your dream job. Keep reading to understand more about what is the purpose of a cover letter, best practices and how to write one effectively.

What is the purpose of a cover letter?

Components of a well-written cover letter.

• Cover letter do’s and don’ts

A cover letter is a brief and customized document accompanying a job application or resume. Crafting a compelling cover letter is crucial to grab the attention of your potential employer and enhance your chances of being selected for an interview. The cover letter should be thoughtfully structured and contain key components showcasing your strengths and skills. 

A cover letter is an excellent opportunity for candidates to introduce themselves to potential employers in a personalized and concise way. It allows applicants to express their motivations, highlight their relevant skills and experiences and explain why they are the perfect fit for the job. Going beyond the information on a resume, your cover letter tells a story that connects your background with the job requirements. For example, how did your previous internship give you experience in one area of the open entry-level role? It also demonstrates your understanding of the company, its culture and how they can contribute to its success. It’s a powerful tool to help candidates stand out in a competitive job market.

Many individuals create their cover letters using Canva or with fancy graphics, but ultimately, none is necessary for a great cover letter or resume. The most crucial aspect is that they are easily read without grammatical or spelling errors. It’s all about the content, so feel free to use a simple template unless you’re a design major and want to show off your skills. 

There are a few main components on every cover letter:

The header of the cover letter

At the top of the document create a header at the top of the document that includes your full name, phone number and email address at the top of the page. If you have a personal portfolio or website, you can also include a link to it in the header. Keep in mind that for privacy reasons, it’s not necessary to include your physical address anymore. It is a common practice recommended by most recruiters.

A proper greeting

Nowadays, LinkedIn is a helpful tool that can provide you with a lot of information on a company’s team members and hiring managers with just a quick search. It’s always better to address your letter to a specific person, so if you’re applying for a marketing position, for example, try to find out the name of the marketing lead or head of marketing, as they will most likely be reviewing your application. If you can’t find a specific name, use a generic greeting such as ‘To whom it may concern’ or ‘Dear Hiring Manager.’

Opening paragraph

First, mention the job title and where you found out about the opportunity. Consider adding a hook, such as an impressive achievement, a shared interest in the company’s mission, or a connection to the industry. Express genuine enthusiasm about the possibility of joining the organization and briefly explain why your skills and experience make you a strong candidate. Keep the opening brief and engaging, encouraging readers to continue reading with interest.

Highlighting relevant skills

To prepare for a job application, carefully review the job description and identify the essential skills and responsibilities mentioned. Match your qualifications with the job requirements and create examples of past experiences showcasing your abilities in those areas. 

As a new graduate entering the job market, avoiding highlighting things you don’t have yet is essential. Instead of starting with a negative statement such as “Although I don’t have…” it’s best to focus on the positives and highlight the skills you possess from your previous work experiences such as internships, retail jobs or work-study positions. This will highlight your strengths and showcase your abilities to potential employers.

Think broadly—often, good communication skills come in different ways, from staying on top of deadlines to planning events. Or how you creatively led a project at your last internship and how this showcases your critical and organizational skills. It’s all about how you frame it, but be specific and show off both your strengths and soft skills. 

Also, list keywords from the job description and strategically incorporate them into your application materials. This is the most important section and the actual purpose of a cover letter.

Research the company

With a competitive job market, companies want to see that you’re interested in their goals and mission. Go beyond the job description and do a little research on their social media, Glassdoor and throughout the internet for any press. Understand the company’s values and culture and see if they fit your working style. Once you have a talking point or two, mention specific aspects of the company that align with your values and career goals. Taking the time to research the company and putting in that effort can help you land a job that you love.

Convey enthusiasm

After showcasing your skills and how your past experience relates to the job, it’s time to wrap things up. Let them know you are attaching your resume for their consideration, and express gratitude for considering your application. Restate your enthusiasm for the position and offer to answer any questions they may have. Finally, thank them once again for their time before signing off.

Cover letter do’s and don'ts

• Customize your cover letter to the job. Take the time to customize each cover letter to the job description with specific examples and keywords to stand out from the rest. With the rise of AI, be careful when using any tools to write your cover letter, as it may not be as effective. 
• Maintain a professional tone. Use a professional tone throughout your cover letter, and use online tools like Grammarly to make sure you are not missing any grammatical mistakes. Ask a peer to review it before sending it just in case.
• Reach out to professors or mentors. Don’t forget to use the resources available to you while you are still in school. At Furman University, you can take advantage of the career services the Malone Center for Career Engagement offers. Meet with your career advisor to get assistance with crafting your cover letter, search for job opportunities, connect with alums and receive constructive feedback.
• Watch your formatting. Keep it under one page, no crazy fonts (stick to Arial or Times New Roman), and select a font size of 12 or above.

Don’ts

• Generic language that could apply to any job and not customizing the cover letter to the job that you’re applying to.
• Grammatical or spelling mistakes and unprofessional throughout the cover letter. You must proofread your cover letter and seek a friend for a second pair of eyes when in doubt.
• Skipping researching the company can move you to the pass pile if there’s no connection between your experience and the role that you’re applying for.

Unlock your next job

When writing a cover letter, remember that it’s essentially a form of storytelling. Rather than simply listing your qualifications, you should connect the dots between your experience and how it makes you the perfect fit for the job. A well-written cover letter is not just a formal introduction; it should showcase your enthusiasm for the role and the company and demonstrate how your unique skills align with the position’s requirements. 

Approaching cover letter writing with confidence and enthusiasm can make you stand out. It also shows employers that you are not just seeking any job but a meaningful opportunity to contribute and thrive within their organization.

Need more help writing a winning cover letter? Check out our Cover Letter Writing Guide for more guidance on how to successfully write one that will hopefully land you your next job.

The perspectives and thoughts shared in the Furman Blog belong solely to the author and may not align with the official stance or policies of Furman University. All referenced sources were accurate as of the date of publication.

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How to Write a Cover Letter [Tips with Examples]

As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.

What is a Cover Letter and What does it Contain?

A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.

A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:

Your Contact Information: Name, address, phone number, and email address.

Date: The date you are writing the letter.

Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.

2. Salutation

Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).

3. Introduction

Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.

Hook: A compelling reason why you are interested in the job and the company.

First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.

Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.

Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.

5. Conclusion

Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.

Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.

Thank You: Express gratitude for the reader’s time and consideration.

6. Signature

Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.

Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.

How to Write a Cover Letter For a Job in 5 Steps!

Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.

Step 1. Research the Company- AIPal

Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.

To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.

To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.

Prompt: Extract keywords from this job description that I can in my cover letter.

To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.

Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.

This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.

This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.

Step 2. Choose a template- WPS Office

Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.

WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:

Open WPS Office and click on "New" on the left side pane.

Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.

To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.

Upon finding the suitable template for the job post, click on it to preview.

To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.

Header and Salutation

Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.

Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.

One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.

Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.

Step 3. Introduction- Your Opening Sentences

Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.

Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:

Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:

Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.

Referrals can add credibility to your application. For instance, in an architectural position:

I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.

Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:

I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.

Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:

As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.

Step 4. Body- the Most Important Part

The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.

Here’s how to craft a compelling resume body:

Start with a Strong Summary or Objective Statement:

Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:

Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.

Highlight Key Skills:

List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:

Digital Marketing Strategy

SEO/SEM Optimization

Content Management Systems (CMS)

Social Media Marketing

Analytical Skills

Team Leadership

Add Keywords:

In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.

My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.

Detail Your Work Experience:

Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:

Job Title and Company: Clearly state your position and the organization you worked for.

Dates of Employment: Specify the period you worked there.

Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:

Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.

Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:

Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.

Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.

Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.

Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.

Step 5. Closing & Salutation

A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.

Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:

I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.

Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:

My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.

Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:

With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.

Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:

I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.

Align your personal values with the company’s mission to show you’re a cultural fit. For example:

I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.

Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:

I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.

Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:

Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.

End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".

Here's a template for Closing & Salutation:

This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.

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How to Proofread your Cover Letter- WPS Office

WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.

WPS AI: To assist you in polishing your content：

WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.

AIPal Chatbot: For ideas and consultation

AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.

1. How long should a Cover Letter be?

A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.

2. What tone should I use in my Cover Letter?

To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.

Avoid overly formal language while maintaining a polished demeanor.

Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.

Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.

This approach will ensure your cover letter reflects professionalism and authentic interest in the position.

3. Should I include references in my cover letter?

Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.

Create An Impactful Cover Letter With WPS Office

Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.

From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.

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15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.