rationale for essay

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Writing a rationale

How to write a rationale.

What is a rationale?

A rationale is when you are asked to give the reasoning or justification for an action or a choice you make.

There is a focus on the ‘ why ’ in a rationale: why you chose to do something, study or focus on something. It is a set of statements of purpose and significance and often addresses a gap or a need.

A rationale in Australian academic writing is rarely a whole task by itself.  It is often a part of a bigger task. For example, a part of a lesson plan might be to provide a rationale for why you chose to teach particular content or use a certain resource or activity, or you may be asked to provide a rationale as to why you chose a particular theory to apply or a concept to support.

You may be called upon to provide a rationale:

prior to an action or decision; why you plan to do something and how, or

• after you have acted or decided something; reflecting, looking back, why you did something and how it worked or not.

You can use language to signal you are clearly providing a rationale in your writing. You can link your rationale to learning outcomes or aims for a lesson, activity or assessment task.

A model: problem-solution-rationale

A rationale can be provided by offering longer essay-based support for why it is important to do something in a certain way – in that sense, a whole paper can be a rationale.

However, a more specific or focused way of thinking about a rationale is how we can overtly show we are justifying our choices with the language we use.

One way of doing this is to consider the problem or issue requiring attention, the solution and then the rationale or justification for the solution (the ‘why’). This sets the rationale (the reason) within a context.

A diagnostic assessment determined that the students required more attention to addition and subtraction of mixed fractions. This activity intends to address this problem by having the children engage with the task with blocks before it is done with figures. The reason I chose to do this is because students have higher comprehension levels when presented with visual or tangible representations of abstract problems (Benson, 2016). I also did this as I wanted to allow the children to ‘play’ with maths, to see that it can be a fun activity and in doing so, to breakdown some of the ‘anti-mathematics prejudices’ that Gaines (2017, p. 4) talks about.

The important thing here is the language used to signal the rationale , in this case:

The reason I chose to do this is because … and I also did this as …

Another problem / solution / rationale example:

Scaffolding is the support provided by the teacher or a significant other, such as a classmate, which helps students in learning (Gibbons, 2015). Some students were having difficulty with the language at entry while others, particularly those who had completed the pre-tasks, had few problems. Therefore, in order to address this disparity in level and understanding, mixed-ability pairs were created where the more competent student helped the other. On reflection, this was an effective way to run the activity for two reasons : it allowed peer-to-peer teaching which solidified both students’ understanding; and it scaffolded the support in a way that allowed me to roam the room lending advice to pairs as needed.

The language used to signal our rationale in this example:

in order to and for two reasons …

Language to signal rationale

in order to

the reason this was done/chosen …

for the following reason(s) …

for two/three reasons …

Language for further justification - showing importance

This was important / significant because …

This meant that I could…

This enabled me to …

… which enabled / allowed me to…

… which pointed to / highlighted that / showed me that …

The key thing to remember about rationale writing is to stand back from the writing, look at it in a big picture sense and ask yourself, ‘ Have I explained why? ’ If that is clearly articulated, you have provided a rationale.

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How to Write the Rationale for a Research Paper

• Research Process
• Peer Review

A research rationale answers the big SO WHAT? that every adviser, peer reviewer, and editor has in mind when they critique your work. A compelling research rationale increases the chances of your paper being published or your grant proposal being funded. In this article, we look at the purpose of a research rationale, its components and key characteristics, and how to create an effective research rationale.

Updated on September 19, 2022

The rationale for your research is the reason why you decided to conduct the study in the first place. The motivation for asking the question. The knowledge gap. This is often the most significant part of your publication. It justifies the study's purpose, novelty, and significance for science or society. It's a critical part of standard research articles as well as funding proposals.

Essentially, the research rationale answers the big SO WHAT? that every (good) adviser, peer reviewer, and editor has in mind when they critique your work.

A compelling research rationale increases the chances of your paper being published or your grant proposal being funded. In this article, we look at:

• the purpose of a research rationale
• its components and key characteristics
• how to create an effective research rationale

What is a research rationale?

Think of a research rationale as a set of reasons that explain why a study is necessary and important based on its background. It's also known as the justification of the study, rationale, or thesis statement.

Essentially, you want to convince your reader that you're not reciting what other people have already said and that your opinion hasn't appeared out of thin air. You've done the background reading and identified a knowledge gap that this rationale now explains.

A research rationale is usually written toward the end of the introduction. You'll see this section clearly in high-impact-factor international journals like Nature and Science. At the end of the introduction there's always a phrase that begins with something like, "here we show..." or "in this paper we show..." This text is part of a logical sequence of information, typically (but not necessarily) provided in this order:

Here's an example from a study by Cataldo et al. (2021) on the impact of social media on teenagers' lives.

Note how the research background, gap, rationale, and objectives logically blend into each other.

The authors chose to put the research aims before the rationale. This is not a problem though. They still achieve a logical sequence. This helps the reader follow their thinking and convinces them about their research's foundation.

Elements of a research rationale

We saw that the research rationale follows logically from the research background and literature review/observation and leads into your study's aims and objectives.

This might sound somewhat abstract. A helpful way to formulate a research rationale is to answer the question, “Why is this study necessary and important?”

Generally, that something has never been done before should not be your only motivation. Use it only If you can give the reader valid evidence why we should learn more about this specific phenomenon.

A well-written introduction covers three key elements:

• What's the background to the research?
• What has been done before (information relevant to this particular study, but NOT a literature review)?
• Research rationale

Now, let's see how you might answer the question.

1. This study complements scientific knowledge and understanding

Discuss the shortcomings of previous studies and explain how'll correct them. Your short review can identify:

• Methodological limitations . The methodology (research design, research approach or sampling) employed in previous works is somewhat flawed.

Example : Here , the authors claim that previous studies have failed to explore the role of apathy “as a predictor of functional decline in healthy older adults” (Burhan et al., 2021). At the same time, we know a lot about other age-related neuropsychiatric disorders, like depression.

Their study is necessary, then, “to increase our understanding of the cognitive, clinical, and neural correlates of apathy and deconstruct its underlying mechanisms.” (Burhan et al., 2021).

• Contextual limitations . External factors have changed and this has minimized or removed the relevance of previous research.

Example : You want to do an empirical study to evaluate the effects of the COVID-19 pandemic on the number of tourists visiting Sicily. Previous studies might have measured tourism determinants in Sicily, but they preceded COVID-19.

• Conceptual limitations . Previous studies are too bound to a specific ideology or a theoretical framework.

Example : The work of English novelist E. M. Forster has been extensively researched for its social, political, and aesthetic dimensions. After the 1990s, younger scholars wanted to read his novels as an example of gay fiction. They justified the need to do so based on previous studies' reliance on homophobic ideology.

This kind of rationale is most common in basic/theoretical research.

2. This study can help solve a specific problem

Here, you base your rationale on a process that has a problem or is not satisfactory.

For example, patients complain about low-quality hospital care on weekends (staff shortages, inadequate attention, etc.). No one has looked into this (there is a lack of data). So, you explore if the reported problems are true and what can be done to address them. This is a knowledge gap.

Or you set out to explore a specific practice. You might want to study the pros and cons of several entry strategies into the Japanese food market.

It's vital to explain the problem in detail and stress the practical benefits of its solution. In the first example, the practical implications are recommendations to improve healthcare provision.

In the second example, the impact of your research is to inform the decision-making of businesses wanting to enter the Japanese food market.

This kind of rationale is more common in applied/practical research.

3. You're the best person to conduct this study

It's a bonus if you can show that you're uniquely positioned to deliver this study, especially if you're writing a funding proposal .

For an anthropologist wanting to explore gender norms in Ethiopia, this could be that they speak Amharic (Ethiopia's official language) and have already lived in the country for a few years (ethnographic experience).

Or if you want to conduct an interdisciplinary research project, consider partnering up with collaborators whose expertise complements your own. Scientists from different fields might bring different skills and a fresh perspective or have access to the latest tech and equipment. Teaming up with reputable collaborators justifies the need for a study by increasing its credibility and likely impact.

When is the research rationale written?

You can write your research rationale before, or after, conducting the study.

In the first case, when you might have a new research idea, and you're applying for funding to implement it.

Or you're preparing a call for papers for a journal special issue or a conference. Here , for instance, the authors seek to collect studies on the impact of apathy on age-related neuropsychiatric disorders.

In the second case, you have completed the study and are writing a research paper for publication. Looking back, you explain why you did the study in question and how it worked out.

Although the research rationale is part of the introduction, it's best to write it at the end. Stand back from your study and look at it in the big picture. At this point, it's easier to convince your reader why your study was both necessary and important.

How long should a research rationale be?

The length of the research rationale is not fixed. Ideally, this will be determined by the guidelines (of your journal, sponsor etc.).

The prestigious journal Nature , for instance, calls for articles to be no more than 6 or 8 pages, depending on the content. The introduction should be around 200 words, and, as mentioned, two to three sentences serve as a brief account of the background and rationale of the study, and come at the end of the introduction.

If you're not provided guidelines, consider these factors:

• Research document : In a thesis or book-length study, the research rationale will be longer than in a journal article. For example, the background and rationale of this book exploring the collective memory of World War I cover more than ten pages.
• Research question : Research into a new sub-field may call for a longer or more detailed justification than a study that plugs a gap in literature.

Which verb tenses to use in the research rationale?

It's best to use the present tense. Though in a research proposal, the research rationale is likely written in the future tense, as you're describing the intended or expected outcomes of the research project (the gaps it will fill, the problems it will solve).

Example of a research rationale

Research question : What are the teachers' perceptions of how a sense of European identity is developed and what underlies such perceptions?

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology , 3(2), 77-101.

Burhan, A.M., Yang, J., & Inagawa, T. (2021). Impact of apathy on aging and age-related neuropsychiatric disorders. Research Topic. Frontiers in Psychiatry

Cataldo, I., Lepri, B., Neoh, M. J. Y., & Esposito, G. (2021). Social media usage and development of psychiatric disorders in childhood and adolescence: A review. Frontiers in Psychiatry , 11.

CiCe Jean Monnet Network (2017). Guidelines for citizenship education in school: Identities and European citizenship children's identity and citizenship in Europe.

Cohen, l, Manion, L., & Morrison, K. (2018). Research methods in education . Eighth edition. London: Routledge.

de Prat, R. C. (2013). Euroscepticism, Europhobia and Eurocriticism: The radical parties of the right and left “vis-à-vis” the European Union P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales.

European Commission. (2017). Eurydice Brief: Citizenship education at school in Europe.

Polyakova, A., & Fligstein, N. (2016). Is European integration causing Europe to become more nationalist? Evidence from the 2007–9 financial crisis. Journal of European Public Policy , 23(1), 60-83.

Winter, J. (2014). Sites of Memory, Sites of Mourning: The Great War in European Cultural History . Cambridge: Cambridge University Press.

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How to Write the Rationale of the Study in Research (Examples)

What is the Rationale of the Study?

The rationale of the study is the justification for taking on a given study. It explains the reason the study was conducted or should be conducted. This means the study rationale should explain to the reader or examiner why the study is/was necessary. It is also sometimes called the “purpose” or “justification” of a study. While this is not difficult to grasp in itself, you might wonder how the rationale of the study is different from your research question or from the statement of the problem of your study, and how it fits into the rest of your thesis or research paper. 

The rationale of the study links the background of the study to your specific research question and justifies the need for the latter on the basis of the former. In brief, you first provide and discuss existing data on the topic, and then you tell the reader, based on the background evidence you just presented, where you identified gaps or issues and why you think it is important to address those. The problem statement, lastly, is the formulation of the specific research question you choose to investigate, following logically from your rationale, and the approach you are planning to use to do that.

Table of Contents:

How to write a rationale for a research paper , how do you justify the need for a research study.

• Study Rationale Example: Where Does It Go In Your Paper?

The basis for writing a research rationale is preliminary data or a clear description of an observation. If you are doing basic/theoretical research, then a literature review will help you identify gaps in current knowledge. In applied/practical research, you base your rationale on an existing issue with a certain process (e.g., vaccine proof registration) or practice (e.g., patient treatment) that is well documented and needs to be addressed. By presenting the reader with earlier evidence or observations, you can (and have to) convince them that you are not just repeating what other people have already done or said and that your ideas are not coming out of thin air. 

Once you have explained where you are coming from, you should justify the need for doing additional research–this is essentially the rationale of your study. Finally, when you have convinced the reader of the purpose of your work, you can end your introduction section with the statement of the problem of your research that contains clear aims and objectives and also briefly describes (and justifies) your methodological approach. 

When is the Rationale for Research Written?

The author can present the study rationale both before and after the research is conducted. 

• Before conducting research : The study rationale is a central component of the research proposal . It represents the plan of your work, constructed before the study is actually executed.
• Once research has been conducted : After the study is completed, the rationale is presented in a research article or  PhD dissertation  to explain why you focused on this specific research question. When writing the study rationale for this purpose, the author should link the rationale of the research to the aims and outcomes of the study.

What to Include in the Study Rationale

Although every study rationale is different and discusses different specific elements of a study’s method or approach, there are some elements that should be included to write a good rationale. Make sure to touch on the following:

• A summary of conclusions from your review of the relevant literature
• What is currently unknown (gaps in knowledge)
• Inconclusive or contested results  from previous studies on the same or similar topic
• The necessity to improve or build on previous research, such as to improve methodology or utilize newer techniques and/or technologies

There are different types of limitations that you can use to justify the need for your study. In applied/practical research, the justification for investigating something is always that an existing process/practice has a problem or is not satisfactory. Let’s say, for example, that people in a certain country/city/community commonly complain about hospital care on weekends (not enough staff, not enough attention, no decisions being made), but you looked into it and realized that nobody ever investigated whether these perceived problems are actually based on objective shortages/non-availabilities of care or whether the lower numbers of patients who are treated during weekends are commensurate with the provided services.

In this case, “lack of data” is your justification for digging deeper into the problem. Or, if it is obvious that there is a shortage of staff and provided services on weekends, you could decide to investigate which of the usual procedures are skipped during weekends as a result and what the negative consequences are. 

In basic/theoretical research, lack of knowledge is of course a common and accepted justification for additional research—but make sure that it is not your only motivation. “Nobody has ever done this” is only a convincing reason for a study if you explain to the reader why you think we should know more about this specific phenomenon. If there is earlier research but you think it has limitations, then those can usually be classified into “methodological”, “contextual”, and “conceptual” limitations. To identify such limitations, you can ask specific questions and let those questions guide you when you explain to the reader why your study was necessary:

Methodological limitations

• Did earlier studies try but failed to measure/identify a specific phenomenon?
• Was earlier research based on incorrect conceptualizations of variables?
• Were earlier studies based on questionable operationalizations of key concepts?
• Did earlier studies use questionable or inappropriate research designs?

Contextual limitations

• Have recent changes in the studied problem made previous studies irrelevant?
• Are you studying a new/particular context that previous findings do not apply to?

Conceptual limitations

• Do previous findings only make sense within a specific framework or ideology?

Study Rationale Examples

Let’s look at an example from one of our earlier articles on the statement of the problem to clarify how your rationale fits into your introduction section. This is a very short introduction for a practical research study on the challenges of online learning. Your introduction might be much longer (especially the context/background section), and this example does not contain any sources (which you will have to provide for all claims you make and all earlier studies you cite)—but please pay attention to how the background presentation , rationale, and problem statement blend into each other in a logical way so that the reader can follow and has no reason to question your motivation or the foundation of your research.

Background presentation

Since the beginning of the Covid pandemic, most educational institutions around the world have transitioned to a fully online study model, at least during peak times of infections and social distancing measures. This transition has not been easy and even two years into the pandemic, problems with online teaching and studying persist (reference needed) . 

While the increasing gap between those with access to technology and equipment and those without access has been determined to be one of the main challenges (reference needed) , others claim that online learning offers more opportunities for many students by breaking down barriers of location and distance (reference needed) .  

Rationale of the study

Since teachers and students cannot wait for circumstances to go back to normal, the measures that schools and universities have implemented during the last two years, their advantages and disadvantages, and the impact of those measures on students’ progress, satisfaction, and well-being need to be understood so that improvements can be made and demographics that have been left behind can receive the support they need as soon as possible.

Statement of the problem

To identify what changes in the learning environment were considered the most challenging and how those changes relate to a variety of student outcome measures, we conducted surveys and interviews among teachers and students at ten institutions of higher education in four different major cities, two in the US (New York and Chicago), one in South Korea (Seoul), and one in the UK (London). Responses were analyzed with a focus on different student demographics and how they might have been affected differently by the current situation.

How long is a study rationale?

In a research article bound for journal publication, your rationale should not be longer than a few sentences (no longer than one brief paragraph). A  dissertation or thesis  usually allows for a longer description; depending on the length and nature of your document, this could be up to a couple of paragraphs in length. A completely novel or unconventional approach might warrant a longer and more detailed justification than an approach that slightly deviates from well-established methods and approaches.

Consider Using Professional Academic Editing Services

Now that you know how to write the rationale of the study for a research proposal or paper, you should make use of Wordvice AI’s free AI Grammar Checker , or receive professional academic proofreading services from Wordvice, including research paper editing services and manuscript editing services to polish your submitted research documents.

You can also find many more articles, for example on writing the other parts of your research paper , on choosing a title , or on making sure you understand and adhere to the author instructions before you submit to a journal, on the Wordvice academic resources pages.

1. Researching, Writing and Presenting Information - A How To Guide: Writing a Rationale

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Writing a Rationale

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A rationale is a set of reasons or an explanation for a course of action or beliefs.  Sometimes it is referred to as a statement of intent.  In a school context, it is most often required to explain your creative choices in response to a task. In English, the purpose of a rationale is to link your creative response to the text studied and the prompt.

It should be written in formal English and structured in logical paragraphs. The rationale should be an integrated discussion of ideas and language choices, rather than a list of techniques.  Use F-CLAP to help you with the content of your Rationale.

Form:  Why have I chosen to use this form? (Eg: poetry, painting, narrative)

Context:  What is the broader context of the piece? (Eg: social &  historical context)

Language:  What language choices have I made? How have the language choices of author's studied influenced my decisions? (Eg: structures, features, devices etc.)

Audience:  Who am I writing/creating for? (consider age, gender, cultural & religious background, biases etc. )

Purpose:  Why am I writing/creating this piece?

Always refer to your Assessment task outline for specific details to writing your rationale.

Guided Brainstorm

Click on the image below to access the fillable guided brainstorm sheet.

Suggested Structure

Rationales vary depending on the nature of the task. Please read task instructions carefully and seek clarification from your teacher about what is required. An example of a suggested structure is provided below.

Part A : Comment on the text to which you are responding.

• Give an introductory explanation of the aspect(s) of the text/stimulus material that inspired your response.

Part B : Explain the purpose/aim of your response.

• Provide a clear explanation of your intention in the response. For example, you may be focussing on a particular issue or character. You may wish to elicit an emotional response from the reader or state a philosophical view point.

Part C: Discuss your choice of medium/approach to the task Explain your choice of medium.

• For example if your response is non-written such as a poster, collage or an electronic image(s), justify your use of colour, texture, symbolism, and composition. If your response is a story you could discuss your choice of setting, characterisation and dialogue. You may have used a particular narrative structure that requires explanation
• Explain any unusual/particular features of your response. How do they enhance your response?

Your rationale should include relevant references (examples/quotations) where appropriate.

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How to Write a Study Rationale

Last Updated: May 19, 2023 Fact Checked

This article was co-authored by Jake Adams and by wikiHow staff writer, Jennifer Mueller, JD . Jake Adams is an academic tutor and the owner of Simplifi EDU, a Santa Monica, California based online tutoring business offering learning resources and online tutors for academic subjects K-College, SAT & ACT prep, and college admissions applications. With over 14 years of professional tutoring experience, Jake is dedicated to providing his clients the very best online tutoring experience and access to a network of excellent undergraduate and graduate-level tutors from top colleges all over the nation. Jake holds a BS in International Business and Marketing from Pepperdine University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 60,028 times.

A study rationale explains the reason for a study and the importance of its findings for a particular field. Commonly, you'll need to write a study rationale as part of a university course of study, although you may also need to write one as a professional researcher to apply for funding or other support. As a student, your study rationale also justifies how it fulfills the requirements for your degree program or course of study. Do research before you write your study rationale so that you can discuss the previous work your study builds on and explain its significance to your field. Thorough research is also important in the professional context because your rationale will likely become part of the contract if funding or support is approved. [1] X Research source

Describing What You Hope to Accomplish

• For example, suppose you want to study how working the night shift affects the academic performance of college students who are taking classes during the day. A narrow question would measure a specific impact based on a specific amount of hours worked.

• Justify the methodology you're using. If there's another methodology that might accomplish the same result, describe it and explain why your methodology is superior — perhaps because it's more efficient, takes less time, or uses fewer resources. For example, you might get more information out of personal interviews, but creating an online questionnaire is more cost-effective.
• Particularly if you're seeking funding or support, this section of your rationale will also include details about the cost of your study and the facilities or resources you'll need. [3] X Research source

Tip: A methodology that is more complex, difficult, or expensive requires more justification than one that is straightforward and simple.

• For example, if you're studying the effect of working the night shift on academic performance, you might hypothesize that working 4 or more nights a week lowers students' grade point averages by more than 1 point.

• Use action words, such as "quantify" or "establish," when writing your goals. For example, you might write that one goal of your study is to "quantify the degree to which working at night inhibits the academic performance of college students."
• If you are a professional researcher, your objectives may need to be more specific and concrete. The organization you submit your rationale to will have details about the requirements to apply for funding and other support. [5] X Research source

Explaining Your Study's Significance

• Going into extensive detail usually isn't necessary. Instead, highlight the findings of the most significant work in the field that addressed a similar question.
• Provide references so that your readers can examine the previous studies for themselves and compare them to your proposed study.

• Methodological limitations: Previous studies failed to measure the variables appropriately or used a research design that had problems or biases
• Contextual limitations: Previous studies aren't relevant because circumstances have changed regarding the variables measured
• Conceptual limitations: Previous studies are too tied up in a specific ideology or framework

• For example, if a previous study had been conducted to support a university's policy that full-time students were not permitted to work, you might argue that it was too tied up in that specific ideology and that this biased the results. You could then point out that your study is not intended to advance any particular policy.

Tip: If you have to defend or present your rationale to an advisor or team, try to anticipate the questions they might ask you and include the answers to as many of those questions as possible.

Including Academic Proposal Information

• As a student, you might emphasize your major and specific classes you've taken that give you particular knowledge about the subject of your study. If you've served as a research assistant on a study with a similar methodology or covering a similar research question, you might mention that as well.
• If you're a professional researcher, focus on the experience you have in a particular field as well as the studies you've done in the past. If you have done studies with a similar methodology that were important in your field, you might mention those as well.

Tip: If you don't have any particular credentials or experience that are relevant to your study, tell the readers of your rationale what drew you to this particular topic and how you became interested in it.

• For example, if you are planning to conduct the study as fulfillment of the research requirement for your degree program, you might discuss any specific guidelines for that research requirement and list how your study meets those criteria.

• In most programs, there will be specific wording for you to include in your rationale if you're submitting it for a certain number of credits. Your instructor or advisor can help make sure you've worded this appropriately.

Study Rationale Outline and Example

Expert Q&A

• This article presents an overview of how to write a study rationale. Check with your instructor or advisor for any specific requirements that apply to your particular project. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://research.com/research/how-to-write-research-methodology
• ↑ https://ris.leeds.ac.uk/applying-for-funding/developing-your-proposal/resources-and-tips/key-questions-for-researchers/
• ↑ https://www.cwauthors.com/article/how-to-write-the-rationale-for-your-research
• ↑ http://www.writingcentre.uct.ac.za/sites/default/files/image_tool/images/167/Rationale.pdf
• ↑ https://www.niaid.nih.gov/grants-contracts/write-research-plan
• ↑ https://www.esc.edu/degree-planning-academic-review/degree-program/student-degree-planning-guide/rationale-essay-writing/writing-tips/

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• How to write an argumentative essay | Examples & tips

How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

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Table of contents

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

• Don’t just list all the effects you can think of.
• Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
• Don’t just provide a selection of data on the measures’ effectiveness.
• Do build up your own argument about which kinds of measures have been most or least effective, and why.
• Don’t just analyze a random selection of doppelgänger characters.
• Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

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An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

• Make a claim
• Provide the grounds (evidence) for the claim
• Explain the warrant (how the grounds support the claim)
• Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

• Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
• Cite data to support your claim
• Explain how the data indicates that the method is ineffective
• Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

• Discuss what the opposing position gets right and why people might hold this position
• Highlight the problems with this position
• Present your own position , showing how it addresses these problems
• Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

• Acknowledge that students rely too much on websites like Wikipedia
• Argue that teachers view Wikipedia as more unreliable than it really is
• Suggest that Wikipedia’s system of citations can actually teach students about referencing
• Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

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Collection: Writing your Rationale Essay

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Rationale Essay Overview

What is a rationale essay.

Rationale refers to reasons why . And that’s the purpose of the rationale essay, to explain the reasons why you've chosen the courses that are listed in your degree plan. You’ll need to provide different types of reasons--personal, academic, professional--in order to explain your choices for and structure of your degree.  Academic and professional "reasons why"  are supported by researched evidence that your courses meet the expectations of the college, the field of study, and the larger professional contexts in which you intend to use your degree. Think of the rationale essay, then, as a logical argument for the design of your degree. 

Why do I need to write it?

Two reasons:

• College Policy - A degree plan and its accompanying rationale essay are two products required of all ESC students, as part of the 4 credits of educational planning that ESC requires.
• College Practice - A college assessment committee, which approves degrees, needs to understand the reasoning behind your choices for your degree.  Your rationale essay provides your reasons and research, proving that you have a personally-useful and educationally-valid degree.

Who's going to read it?

Your degree plan and rationale essay will be reviewed by an assessment committee, made up of ESC faculty and professionals.  In order to approve your degree, they need to understand the context in which you're pursuing your degree (your background, goals, and plans), how you're addressing the ESC Area of Study Guidelines and SUNY General Education requirements, what relevant research you've done into academic and professional expectations for your degree, and how the components of your degree all fit together. 

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What goes into it?

ESC Policy states the following:

The rationale essay is the student’s explanation of the purposes, design and significance of her/his individual degree plan. It is likely that most students will develop their rationale early in their degree studies. Therefore, the rationale should be perceived as a planning (or prospective) document. In the rationale, each student:

• outlines her/his own educational and professional experience, goals, and learning needs,
• discusses how the proposed degree plan reflects her/his own background and purposes,
• discusses how the degree plan reflects the educational expectations of the college (i.e., SUNY general education requirements, level and breadth of learning, and integration and progression of learning),
• discusses how the student's learning reflects, or may depart from, the Empire State College Area of Study and concentration guidelines for the degree, and
• reflects the student's awareness of external professional expectations, where applicable.

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Setting Rationale in Research: Cracking the code for excelling at research

Knowledge and curiosity lays the foundation of scientific progress. The quest for knowledge has always been a timeless endeavor. Scholars seek reasons to explain the phenomena they observe, paving way for development of research. Every investigation should offer clarity and a well-defined rationale in research is a cornerstone upon which the entire study can be built.

Research rationale is the heartbeat of every academic pursuit as it guides the researchers to unlock the untouched areas of their field. Additionally, it illuminates the gaps in the existing knowledge, and identifies the potential contributions that the study aims to make.

Table of Contents

What Is Research Rationale and When Is It Written

Research rationale is the “why” behind every academic research. It not only frames the study but also outlines its objectives , questions, and expected outcomes. Additionally, it helps to identify the potential limitations of the study . It serves as a lighthouse for researchers that guides through data collection and analysis, ensuring their efforts remain focused and purposeful. Typically, a rationale is written at the beginning of the research proposal or research paper . It is an essential component of the introduction section and provides the foundation for the entire study. Furthermore, it provides a clear understanding of the purpose and significance of the research to the readers before delving into the specific details of the study. In some cases, the rationale is written before the methodology, data analysis, and other sections. Also, it serves as the justification for the research, and how it contributes to the field. Defining a research rationale can help a researcher in following ways:

1. Justification of a Research Problem

• Research rationale helps to understand the essence of a research problem.
• It designs the right approach to solve a problem. This aspect is particularly important for applied research, where the outcomes can have real-world relevance and impact.
• Also, it explains why the study is worth conducting and why resources should be allocated to pursue it.
• Additionally, it guides a researcher to highlight the benefits and implications of a strategy.

2. Elimination of Literature Gap

• Research rationale helps to ideate new topics which are less addressed.
• Additionally, it offers fresh perspectives on existing research and discusses the shortcomings in previous studies.
• It shows that your study aims to contribute to filling these gaps and advancing the field’s understanding.

3. Originality and Novelty

• The rationale highlights the unique aspects of your research and how it differs from previous studies.
• Furthermore, it explains why your research adds something new to the field and how it expands upon existing knowledge.
• It highlights how your findings might contribute to a better understanding of a particular issue or problem and potentially lead to positive changes.
• Besides these benefits, it provides a personal motivation to the researchers. In some cases, researchers might have personal experiences or interests that drive their desire to investigate a particular topic.

4. An Increase in Chances of Funding

• It is essential to convince funding agencies , supervisors, or reviewers, that a research is worth pursuing.
• Therefore, a good rationale can get your research approved for funding and increases your chances of getting published in journals; as it addresses the potential knowledge gap in existing research.

Overall, research rationale is essential for providing a clear and convincing argument for the value and importance of your research study, setting the stage for the rest of the research proposal or manuscript. Furthermore, it helps establish the context for your work and enables others to understand the purpose and potential impact of your research.

5 Key Elements of a Research Rationale

Research rationale must include certain components which make it more impactful. Here are the key elements of a research rationale:

By incorporating these elements, you provide a strong and convincing case for the legitimacy of your research, which is essential for gaining support and approval from academic institutions, funding agencies, or other stakeholders.

How to Write a Rationale in Research

Writing a rationale requires careful consideration of the reasons for conducting the study. It is usually written in the present tense.

Here are some steps to guide you through the process of writing a research rationale:

After writing the initial draft, it is essential to review and revise the research rationale to ensure that it effectively communicates the purpose of your research. The research rationale should be persuasive and compelling, convincing readers that your study is worthwhile and deserves their attention.

How Long Should a Research Rationale be?

Although there is no pre-defined length for a rationale in research, its length may vary depending on the specific requirements of the research project. It also depends on the academic institution or organization, and the guidelines set by the research advisor or funding agency. In general, a research rationale is usually a concise and focused document.

Typically, it ranges from a few paragraphs to a few pages, but it is usually recommended to keep it as crisp as possible while ensuring all the essential elements are adequately covered. The length of a research rationale can be roughly as follows:

1. For Research Proposal:

A. Around 1 to 3 pages

B. Ensure clear and comprehensive explanation of the research question, its significance, literature review , and methodological approach.

2. Thesis or Dissertation:

A. Around 3 to 5 pages

B. Ensure an extensive coverage of the literature review, theoretical framework, and research objectives to provide a robust justification for the study.

3. Journal Article:

A. Usually concise. Ranges from few paragraphs to one page

B. The research rationale is typically included as part of the introduction section

However, remember that the quality and content of the research rationale are more important than its length. The reasons for conducting the research should be well-structured, clear, and persuasive when presented. Always adhere to the specific institution or publication guidelines.

Example of a Research Rationale

In conclusion, the research rationale serves as the cornerstone of a well-designed and successful research project. It ensures that research efforts are focused, meaningful, and ethically sound. Additionally, it provides a comprehensive and logical justification for embarking on a specific investigation. Therefore, by identifying research gaps, defining clear objectives, emphasizing significance, explaining the chosen methodology, addressing ethical considerations, and recognizing potential limitations, researchers can lay the groundwork for impactful and valuable contributions to the scientific community.

So, are you ready to delve deeper into the world of research and hone your academic writing skills? Explore Enago Academy ‘s comprehensive resources and courses to elevate your research and make a lasting impact in your field. Also, share your thoughts and experiences in the form of an article or a thought piece on Enago Academy’s Open Platform .

Join us on a journey of scholarly excellence today!

Frequently Asked Questions

A rationale of the study can be written by including the following points: 1. Background of the Research/ Study 2. Identifying the Knowledge Gap 3. An Overview of the Goals and Objectives of the Study 4. Methodology and its Significance 5. Relevance of the Research

Start writing a research rationale by defining the research problem and discussing the literature gap associated with it.

A research rationale can be ended by discussing the expected results and summarizing the need of the study.

A rationale for thesis can be made by covering the following points: 1. Extensive coverage of the existing literature 2. Explaining the knowledge gap 3. Provide the framework and objectives of the study 4. Provide a robust justification for the study/ research 5. Highlight the potential of the research and the expected outcomes

A rationale for dissertation can be made by covering the following points: 1. Highlight the existing reference 2. Bridge the gap and establish the context of your research 3. Describe the problem and the objectives 4. Give an overview of the methodology

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Academic Expectations

Sample dp & rationale essay draft for analysis.

Read Jerry’s Working DP and Rationale Essay . These samples are drafts only; they are not in final form.  There may be some issues in the dp and rationale that need to be addressed.

In order to understand the context of this student’s (Jerry’s) dp and rationale essay, you will need to read:

• the Undergraduate Area of Study Guidelines for the Interdisciplinary area of study
• SUNY General Education Requirements

As you read, assume that you’re an academic review committee member charged with the responsibility of making sure that Jerry’s degree is valid.  You may want to ask the following questions as you analyze this draft:

• Does Jerry’s information about goals, and his research and evidence about his course choices and degree design, convince you that he created an academically-valid degree?
• Does the title of the degree/concentration reflect the actual contents of the degree?
• Does the rationale essay clearly set the context for understanding the degree by discussing goals, and do they show how the degree will actually help Jerry achieve those goals?
• Does the degree have an overall design that is addressed implicitly in the choice of components in the degree plan and explicitly in the essay?  As part of this discussion, does the rationale essay address progression, integration, and breadth?
• Does the rationale essay clearly discuss and address the ESC Area of Study Guidelines and any relevant professional expectations for degrees in Jerry’s area?  What evidence does the essay use to support how academic and professional expectations are addressed?
• Is the essay well-written with 1) a beginning, middle, and end; 2) clear and correct language; and 3) documentation as needed?
• As a member of an academic review committee, what other questions would you raise, if any, given what the guidelines state and what Jerry offers?  What feedback would you provide to Jerry?
• Sample DP & Rationale Essay Draft for Analysis. Authored by : Susan Oaks, based on student dp and rationale, used with permission. Project : Educational Planning. License : CC BY-NC: Attribution-NonCommercial

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B.S. Degree Annotated Rationale Essay

Introduction.

I completed my associate degree three years ago, and as I am getting closer to the completion of my bachelors degree, my outlook now is that there is a light at the end of the tunnel. The process has been very long, and at times I became frustrated with myself, but I’ve prevailed. Completing college is essential if I want to be successful and competitive in today’s economic environment, but most importantly, I have a 20 and a 15 year old, that I need to continue to set an example for — that is essentially what drives me to complete my degree. [s1]

Academic Expectations

My goal is to complete a bachelor degree in Business, Management, and Economics with a concentration in Marketing, especially concentrating in markets for the multicultural segments in the United States. [s2] Additionally, I want to focus generally on the cultures of segmented groups and how to market to those specific cultures from a knowledgeable perspective. As such, I have designed a concentration that interweaves those broader elements of culture (how humans understand their worlds and the contexts in which they understand them) with a study of different groups that represent major ethnic groups within the United States — after all this is the direction that this country is headed for. Although I have changed my degree plan several times I seem to always come back to marketing, coupled with a focus on multicultural marketing. This country will continue to develop into a diverse society; it will be essential for companies that want to market their products to the diverse consumer to understand the various multicultural consumers in the U.S.

The information that I researched to work on my degree plan for marketing programs came from two different colleges. I chose The University of San Francisco’s McLaren College of Business and Empire State College’s guidelines for degrees in Marketing. [s3]

According to The University of San Francisco School of Business, business leaders need a sophisticated understanding of their target audiences – often multiple audiences with significant differences of race, culture, and, of course, gender. The University of San Francisco Multicultural Marketing curriculum is designed to give the student the skills needed to market successfully to many demanding, though sometimes very subtly different cultural groups. Their multicultural marketing curriculum adds Marketing Research, Consumer Behavior, Marketing Management, and three courses dealing with culture to the standard expectations for a business degree. Blending these with ESC guidelines, I have marketing Research, Consumer Behavior, and multiple courses that provide insight into different cultures (e.g., American Ethnic History, Sex and Gender in Cross-Cultural Perspective, Caribbean History and Culture).

The ESC concentration guidelines for marketing state that “All students are expected to take marketing at the introductory level followed by at least three out of the four following upper level studies:”

1.  Marketing communications or equivalent

2.  Marketing research

3.  Consumer behavior or buyer behavior

4.  Marketing management or marketing strategy [s4]

I have introductory marketing from Colorado Technical University, and will take the Marketing Communications, Marketing Research, and Consumer Behavior courses at ESC.

The ESC Area of Study Guidelines for a concentration in Marketing also state that students who work in Marketing need to develop skills in “critical reading, interpretation, and writing. Students should have an understanding of ethics, globalization, diversity and cross-cultural differences, and organizations.” Students pursuing upper-level work in Marketing should acquire conceptual vocabularies, knowledge of sources, and critical skills appropriate to their areas of focus or lines of inquiry.” I will gain the critical reading, interpretation, and writing skills in all of my upper-level courses, and especially my upper-level courses in marketing, which require analysis and advanced-level writing skills. I address the ethics guideline in my course in Marketing Communication, which has a strong “focus on ethical issues confronting marketers.” I address the globalization guideline with courses such as E-Business and Marketing and the Virtual Marketplace. I have addressed the organizations guideline through my course in Organizational Behavior Principles. And I have addressed the guideline about diversity through my many courses dealing with culture.

I want to combine the more specific focus on marketing with a more general focus on ethnic groups and culture, or the context in which marketers operate. Although the courses that provide these ethnic and cultural perspectives are not in my concentration, they do provide important background for my concentration, given my goals to focus on marketing to diverse populations. [s5] To provide a broad sociological perspective, I have included a course in American Social Problems, which provides an introduction to sociological concepts. To provide historical, artistic, sociological, philosophical, and cross-cultural perspectives, I have included American Ethnic History, Sex and Gender in Cross-Cultural Perspective, Television and Culture, American Ethnic History, Artistic Expression in a Multicultural America, and Cultural Anthropology. All of these courses provide a broad investigation of the concept of “social and cultural norms and belief systems,” and create a good understanding of social, creative, philosophical, and historical contexts in which I am applying the concepts of marketing. These courses will help fulfill my general goals of completing a bachelor degree in marketing, and gaining a focus to better understand ethnic groups within the U.S. The classes in Cultural Studies will give me an in-depth insight into the concept of culture and a better understanding of being in someone else’s shoes — so to speak.

Lastly, I have addressed the ESC General Business guidelines in my degree. These guidelines state that students need to show knowledge in the following: [s6]

• Communication skills – I have courses in Communications for Professionals and Interpersonal and Small Group Communications.
• Information management – I have a course in Information Design and I have extensive knowledge utilizing an information system designed to disseminate information at my workplace.
• Economics – I have a course in Principles of Economics 2.
• Ethical and social responsibility – My course in Marketing Communications has a strong focus on ethics in marketing.
• Quantitative skills – I have courses in Statistics: An Activity Based Approach and Marketing Research.
• Understanding people in an organizational context – I have courses in Organizational Behavior Principles and Managing Human Resources. Additional courses such as Sex and Gender in Cross-Cultural Perspective provide deeper understanding of people in an organizational context.
• Understanding organizations within broader contexts – I have courses in Marketing and the Virtual Marketplace and E-Business. My extensive experience working in a large non-profit organization, along with my courses dealing with various cultures, creates a good understanding of organizations within a broader context.

Empire State College’s guidelines state that a degree in marketing should include a broad liberal arts background. This includes fulfilling the minimum general education requirement as stated by SUNY. Recommended studies could include: statistics, psychology, sociology, oral and written communications. These types of studies are important so students are prepared to understand consumers, the market, and to be able to present and communicate well with clients. I have these important background studies in my degree: statistics, sociology, and communications courses. [s7]

I have also addressed the SUNY General Education guidelines in my overall degree plan. [s8] My range of courses includes Television and Culture (humanities), Statistics (math), Human Nutrition (natural science), American Social Problems (social science), College Reading and Composition (basic communication), American Ethnic History (American history), Ballet & Artistic Expression in a Multicultural America (the arts), Cultural Patterns in Western Civilization (western civilization), and Caribbean History and Culture and Cultural Anthropology (other world civilizations). Many of my general education courses helped to create my liberal arts associate degree. I have covered nine of the ten general education areas with over 50 credits of general education. I have addressed the ESC guidelines for a degree in Business, Management & Economics with a concentration in Marketing as well as the SUNY General Education requirements in my degree plan.

Professional Expectations

With the completion of my Bachelor of Science in Business, Management & Economics, with a concentration in Marketing, I feel I will be highly qualified for career opportunities that may arise, that require a bachelor degree and analytical, communication, and people skills. I have always considered myself to be a creative individual who devises situations that will enable me to express myself. I have researched the following job descriptions in my current workplace and believe that a bachelor degree will help me move toward these careers: Marketing Coordinator, Multi-Cultural Marketing Planner, and Product & Services Coordinator. [s9]

These careers will require my expertise in marketing, communication, and knowledge of the world’s cultures and how to interact within diverse communities. Additionally, I have numerous work experiences in the Music & Film Industries, and the nation’s largest non-profit organization that allows me to work with a diverse group of people, coupled with my academic learning which will add to my repertoire of communication, creativity, and inclusion. The ability to effectively communicate with my colleagues through written communication, and to use computer application programs to heighten my presentations, the understanding of the specific demographics that we need to reach, and knowing the proper marketing plan to implement will all collectively aid in my ability to develop a successful professional career in marketing.

The decision to attend SUNY Empire Online may not perhaps be the most traditional method, but was by-far the best decision to complete my education. In certainty, having the knowledge and fortitude to successfully move up the ladder to a career that I will enjoy for many years to come was my motivation. If I decide to pursue a master’s degree it will more than likely be after by 15-year-old son finishes high school and is on his way to college — to begin just what I have successfully completed. Currently, at my job there will be tremendous opportunities for growth in the multi-cultural communities in the California regions; this coupled with an Empire State College Business Degree with a concentration in Marketing will enable me to be more competitive as I strive to climb the ladder of success. [s10]

Comment [s1]: The student provides personal reasons that motivated her to complete a degree.

Comment [s2]: The student clearly states her Area of Study and Concentration. Additionally, she indicates briefly how she has individualized her concentration by focusing on multicultural marketing. The rest of this paragraph deals with her educational goals.

Comment [s3]: The student offers her research, providing evidence that the concentration she designed is academically valid. Because ESC guidelines deal with marketing concentrations in general, and do not specifically include information about multicultural marketing concentrations, the student researched another college that did offer that focus. She used the information she found to help understand and realize her goals; she knew that she did NOT have to mimic the other college’s program exactly. The rest of this section presents her research and conclusions based on that research.

Comment [s4]: The student clearly refers to the ESC Area of Study Guidelines and shows in this section how she has addressed those expectations in her concentration.

Comment [s5]: The student explains her individualized focus here, and talks about how courses in her general learning support and integrate with her concentration courses.

Comment [s6]: The student explains how she has addressed the general business guidelines as well as the specific concentration guidelines. Both general and specific guidelines are important, as each one identifies somewhat different areas of skills and knowledge that are expected in this type of degree.

Comment [s7]: Here the student reflects briefly on the importance of certain liberal arts courses to marketing professionals.

Comment [s8]: The student explains briefly how she is fulfilling the SUNY General Education Requirement.

Comment [s9]: The student briefly explains her research into potential career paths, conducted through interviews with professionals at her current place of employment. She reflects on how she has developed important skills related to these career paths.

Comment [s10]: A nice way to close, as this last paragraph parallels the thoughts in the introduction.

Comment [S1]

The student provides personal reasons that motivated her to complete a degree.

Comment [S2]

The student clearly states her Area of Study and Concentration. Additionally, she indicates briefly how she has individualized her concentration by focusing on multicultural marketing. The rest of this paragraph deals with her educational goals.

Comment [S3]

The student offers her research, providing evidence that the concentration she designed is academically valid. Because ESC guidelines deal with marketing concentrations in general, and do not specifically include information about multicultural marketing concentrations, the student researched another college that did offer that focus. She used the information she found to help understand and realize her goals; she knew that she did NOT have to mimic the other college’s program exactly. The rest of this section presents her research and conclusions based on that research.

Comment [S4]

The student clearly refers to the ESC Area of Study Guidelines and shows in this section how she has addressed those expectations in her concentration.

Comment [S5]

The student explains her individualized focus here, and talks about how courses in her general learning support and integrate with her concentration courses.

Comment [S6]

The student explains how she has addressed the general business guidelines as well as the specific concentration guidelines. Both general and specific guidelines are important, as each one identifies somewhat different areas of skills and knowledge that are expected in this type of degree.

Comment [S7]

Here the student reflects briefly on the importance of certain liberal arts courses to marketing professionals.

Comment [S8]

The student explains briefly how she is fulfilling the SUNY General Education Requirement.

Comment [S9]

The student briefly explains her research into potential career paths, conducted through interviews with professionals at her current place of employment. She reflects on how she has developed important skills related to these career paths.

Comment [S10]

A nice way to close, as this last paragraph parallels the thoughts in the introduction.

See the associated degree program plan .

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