qualitative research and its importance in daily life module

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2 - Qualitative Research and Its Importance in Daily Life

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SLMQ1SHSPractical Research M 2 v2

Practical research 1 module 1 deped, sibonga national high school - cebu city.

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Practical research 1, quarter 1 - module 2:, qualitative research and its importance in, practical research 1 – senior high school, alternative delivery mode, quarter 1 – module 2: qualitative research and its importance in daily life, first edition, 2020, republic act 8293, section 176 states that: no copyright shall subsist in any work of, the government of the philippines. however, prior approval of the government agency or, office wherein the work is created shall be necessary for exploitation of such work for profit., such agency or office may, among other things, impose as a condition the payment of, borrowed materials (i., songs, stories, poems, pictures, photos, brand names,, trademarks, etc.) included in this module are owned by their respective copyright holders., every effort has been exerted to locate and seek permission to use these materials from their, respective copyright owners. the publisher and authors do not represent nor claim ownership, published by the department of education, secretary: leonor magtolis briones, undersecretary: diosdado m. san antonio, development team of the module:.

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####### Chona M. Colonia, PhD

####### Jane Charity E. Madronero, Anthony P. Marollano, Chelou M.

####### Tizon, Norma B. Delima, Kareen J. Agcopra, PhD, Hasima

####### Salic, Jerrie Jane Y. Alojado

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####### Jay Michael A. Calipusan, S. Aparejo, R. Fabre

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Introductory Message

This self-learning module (slm) is prepared so that you, our dear learners,, can continue your studies and learn while at home. activities, questions, directions,, exercises, and discussions are carefully stated for you to understand each lesson., each slm is composed of different parts. each part shall guide you step-by-, step as you discover and understand the lesson prepared for you., pre-tests are provided to measure your prior knowledge on lessons in each, slm. this will tell you if you need to proceed on completing this module or if you, need to ask your facilitator or your teacher’s assistance for better understanding of, the lesson. at the end of each module, you need to answer the post-test to self-check, your learning. answer keys are provided for each activity and test. we trust that you, will be honest in using these., in addition to the material in the main text, notes to the teacher are also, provided to our facilitators and parents for strategies and reminders on how they, can best help you on your home-based learning., please use this module with care. do not put unnecessary marks on any part, of this slm. use a separate sheet of paper in answering the exercises and tests. and, read the instructions carefully before performing each task., if you have any questions in using this slm or any difficulty in answering the, tasks in this module, do not hesitate to consult your teacher or facilitator., what i need to know, conducting qualitative research is as significant as the necessities of human, existence. it paves way to understanding the current issues and natural phenomena that, greatly contribute to the lives of the people., as a student, it is imperative to realize the importance of qualitative research in, everyday life for this will serve as sustenance to finish the course of the study. further, this, will truly inspire anyone to pursue the fulfillment of research in the context of providing answers, to questions and set a trend to the rest of the researchers., this lesson will brace you with knowledge on kinds, characteristics, uses, strengths,, and weaknesses of qualitative research. these topics are necessary as you get closer to, choosing the specific field of research you will focus on., every day of our lives is a challenge. we face so many questions that sometimes, cannot be answered by merely asking our neighbors or even the experts we know. as a result,, we attempt to investigate about these problems ourselves. in this scenario, our knowledge in, research is very important., among the steps we take is asking ourselves, “why do i need to pursue the answers, to these questions well, for that matter, you must realize that research plays a big role in the, lives of the people-your family, friends, and neighbors., learning objectives:, after studying this module, you are expected to:, ∙ describe the characteristics, strengths and weaknesses of qualitative research (cs_rs11-, ∙ identify the kinds of qualitative research (cs_rs11-iiib-1);, ∙ familiarize the qualitative research in different fields (cs_rs11-iiib-2); and, ∙ determine the importance of qualitative research in different fields (cs_rs11-iiib 2)., what i know, directions: choose the letter of the correct answer., 1. one characteristic below is not of qualitative research., a. it focuses on participants’ perceptions., b. it takes place in a natural setting., c. its method used is interactive., d. it analyzes data using statistical, 2. research results require exhaustive analysis of the meaning of the data. this shows the:, a. weakness of qualitative research., b. strength of qualitative research., c. areas for improvement of qualitative research., d. direction of qualitative research., 3. this field of inquiry in qualitative research is concerned with the evaluation of students’ learning, a. technical communication, b. education, c. psychology, d. advertising, 15. a certain researcher tries to analyze the code-mixing occurrences in the conversation between, the cebuano teacher and higaonon learners. this kind of study is ________., a. content and discourse analysis, b. historical analysis, c. ethnography, d. grounded theory, ---end of pretest---, the value of qualitative, research: its kinds,, characteristics, uses,, strengths, and weaknesses, before we proceed to the next lesson, let us recall the concepts you have learned, about definition of research, importance of research in daily life, and characteristics,, processes, and ethics of research., directions: rearrange the jumbled letters to form the concept described in each item. write, your answer in the blanks provided., (emlpircai)____________ 1. research is based on direct experience or, observation by the researcher., (ogilcal)______________, (lcycical)_____________, (aanlytical)___________, 2. it is based on valid procedures and principles., 3. it starts with a problem and ends with a problem., 4. it proves analytical procedures in gathering the, data, whether historical, descriptive, and case, (lmethodica)___________, (repliablec)___________, 5. it is conducted in a methodical manner without, procedures., systematic methods and, 6. its design and procedures are replicated or, repeated to enable the researcher to arrive at, valid and conclusive results., (acriticl)______________, (eqalitativu eserarch), 7. it exhibits carefully studied judgment., 8. it is a process of naturalistic inquiry that seeks in-, depth understanding of social phenomena, within their natural setting., (yintgrite) 9. it is an ethics of a research which to keep promises, and agreements., (nteillecutal proerpty), (eidaplp eserarch), 10. it is an ethics of a research that gives proper, acknowledgment or credit for all researchers., 11. it is a type of research that needs an answer to a, specific question. it provides solutions and validation, in order to apply to the real setting., (evriew of elarted uiterlatre), 12. it is a process that answers what information is, already available., 13. it is a process that answers how to identify or, select your respondents., (oynfidecntialit) 14. an ethic of research which guarantees, unpublished identity of the subjects., (umhan rotepction) 15. it is an ethic of research that ascertains the safety, of the people involved in the process., now, you are ready to proceed to the next lesson, grounded theory, this occurs when a researcher discovers a new theory based on the data collected., it is a research methodology for discovering theory in a substantive area., this study involves an investigation of a person, group, organization, or situation for a, long period of time to explain why such things occur to the subject under study. some, examples of this type of study are the fields of social care, nursing, psychology, rehabilitation, centers, education, etc., content and discourse analysis, this method requires the examination or analysis of the substance or content of the, communication that takes place through letters, books, journals, photos, video recordings,, short message services, online messages, emails, audio-visual materials, etc., historical analysis, this is the study of primary documents to explain the connection of past events to the, present time. an example of this is explaining the happenings during the marcos regime., characteristics and uses of qualitative research, ∙ qualitative research takes place in a natural setting like home, school, institution, or, community. researchers gain actual experiences of the research participants., ∙ it focuses on participants’ perceptions and experiences (franenkel and wallen, 1988 in, creswell, 2013), ∙ researchers are sensitive to participants’ needs and participants are actively engaged in, the process., ∙ data are collected through observation, interviews, documents, e-mails, blogs, videos,, ∙ it may result in changes in research questions after new discoveries occur. ∙ it develops, from a specific to a general understanding of concepts., ∙ it is a process of describing a situation, analyzing data for themes or categories, and, making interpretations or drawing conclusions., ∙ it may be subjected to the researcher’s personal interpretation., ∙ the researchers, as a primary instrument in data collection, view social phenomena and, situations holistically., strengths of qualitative research, 1. issues can be analyzed through detailed and deep examination., 2. interviews are not being delimited to specific questions and can be guided/redirected, by the researcher along the process., 3. the research framework and direction can be easily revised as new information, 4. the obtained data from human experience is powerful and sometimes more interesting, than quantitative data., 5. data usually are collected from a few cases or individuals so findings cannot be, generalized to a larger population. findings can however be transferable to another, weaknesses of qualitative research, 1. research quality is heavily dependent on the researcher’s skills and may be influenced, by the researcher's outlooks., 2. the volume of data makes analysis and interpretation time-consuming., 3. it is sometimes hard to prove., 4. the researcher's presence during data gathering, which is often unavoidable in, qualitative research, can affect the subjects' attitudes towards the process., 5. issues of anonymity and confidentiality can bring/result in problems when presenting, 6. findings can be more difficult and take time to visualize., what’s more, strength or weakness challenge, directions: read and analyze the situations in the first column of the table. then, determine, whether each is a strength or a weakness of qualitative research. check, appropriate column for your answer., research activity strength weakness, the researcher must provide all the details of, the data in order to arrive at the correct findings, and substantive conclusion., the findings of the research can be visualized, after many attempts of analyzing the data., during the collection of the data, like, observation, the researcher must be physically, visible to the respondents. consequently, there, is a possibility of a change in natural attitude of, the respondents., in qualitative study, the researcher must gather, voluminous information to have enough, substance for interpretation and analysis of data., few respondents are enough sources of, information in conducting qualitative research., this means that findings are exclusive to that, group selected and may not be relatable to a, larger population., research framework may be changed from time, to time when conducting a qualitative research., this is brought about by the discovery of new, themes that emerge along the course of the, realistic experience of the people is one, attribute of qualitative research., what i can do, directions: give the kind of qualitative research applicable if you were to study the topics, given below. write your answer in the blanks provided., ___________ 1. wedding rituals of the higaonon tribe, ___________ 2. styles of parenting in urban areas, ___________ 3., ___________ 4. investigating the personality of a suicidal teenager, ___________ 5. explaining the common themes of the books written by rizal, ___________ 6. political practices during the marcos regime, ___________ 7. struggles experienced by senior high school students during, modular distance learning, ___________ 8. language features of the lgbtq community, ___________ 9. understanding the theory on multiple intelligences by howard, ___________ 10. leadership succession practices among the manobo tribe, do it yourself, instructions: supply the graph below with information about your capacity to conduct a, qualitative research., lesson importance of, qualitative research, across fields of inquiry, directions: write t, if the statement is true, and f, if it is false. write your answer in the blanks, ______ 1. qualitative research can be subjective., ______ 2. qualitative research takes place in a natural setting., ______ 3. the researcher in a qualitative study is the primary instrument in data, collection., ______ 4. ethnography is studying about a certain cultural group., ______ 5. grounded theory is discovering a new theory along the process of data, ______ 6. qualitative research is sometimes hard to prove., ______ 7. content and discourse analysis requires the examination or analysis of the, substance or content of the communication., ______ 8. case study is conducted for a short period of time., ______ 9. phenomenology is studying about people’s experiences., ______ 10. ethnography is the study of people’s traumatic experiences., directions: from the list of words below, choose one which you are most familiar with., list of words:, social media, radio, television, i choose the word, _________________________________________________, explain how this word is most familiar to you., ______________________________________________________________________, qualitative research in advertising, morrison et al. say that great advertising comes along from an understanding of, consumer’s wants and needs. further, they say that qualitative research approaches, or, methods useful in advertising have been used by advertising researchers., the stated connection of understanding the connection between advertising and, consumers’ preferences can be explained through qualitative research., qualitative research in social work, conducting research under social work means studying people’s experiences especially, what they found traumatic and painful. this can be done by analyzing interview data and, narratives which has four broad categories:, 1. knowledge-direct remembering and reliving, with complete details of the events, 2. awareness of mental process: awareness of emotions and of cognitive processes, 3. awareness of identity- awareness of values and the construction of personal, characteristics of each partner and of the couple as a unit, 4. alienation-refusal to observe, reflect or remember, qualitative research in marketing, historically, qualitative research in marketing is influenced by social research and has, embedded projective devices within the approach of in-depth interview., the more modern qualitative marketing studies use the grounded theory approach. for, example, flint, woodruff, and guardial (2002, as cited in belk, 20016) studied customers at, different levels in us automobile manufacturing., thus, by thorough investigation through research, marketing strategies are improved, for better return of investment., qualitative research in international business, business establishments use methods like participant observation, content analysis, focus groups, narrative interviews, and “hidden” methods such as archival research (marschan,, pekkari & welch, 2004)., in this manner, business establishments can collect reliable information and come to a, decision of improving their ways and processes., directions: based on your observation and personal experience, give the contribution of the, following fields of research to your life, your community, and to the country in, field of research its contribution, to myself to my to my country, 1. education, 2. technical communication, 3. psychology, 4. advertising, 5. social work, 6. marketing, 7. international business, what i have learned, directions: answer the questions below., 1. what are the different fields of inquiry that involve qualitative research, 2. how does qualitative research contribute to the fields of education, technical, communication, psychology, advertising, social work, marketing, and international, what i can do, directions: if you were to conduct a qualitative study to improve your society, what would it, be why write your answer on the graph below., choose here:, technical communication, advertising, social work, international business, the field of research i, would like to conduct, what aspects of this field, need to be improved, how would i improve these, 11. this kind of qualitative research requires the analysis of the substance or content of the, communication that takes place in different forms., a. case study, c. content and discourse analysis, d. phenomenology, 12. one reliable way of collecting the data about students’ performance during oral participation, in english is through actual observation in the class. it is because, in qualitative research,, data should be collected in a ______________., a. difficult situation., b. natural setting., c. gathering of people., d. closed area., 13. the reason why qualitative research requires data collection in varied forms is to_______., a. gather comprehensive and rich description of the subject., b. give options to the researcher which data are the best., c. keep the researcher busy for the entire period of the study., d. give justice to the chosen participants of the study by exposing them to different, situations., 14. driven by curiosity, you want to analyze the lifestyles of the manobo tribe of bukidnon., this study falls under ________., a. case study c. ethnography, b. historical analysis d. grounded theory, 15. your teacher requires you to study the impact of noli me tangere on the lives of the, filipinos during the spanish colonization in the philippines. the research you are doing, is _____________., additional activity, in your research notebook, identify and describe one innovation you have observed in the, following fields:, key to answers, pretest lesson 1 - what’s in.

• Multiple Choice

Subject : Practical Research 1 Module 1 DEPED

School : sibonga national high school - cebu city.