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Nike's global revenue 2005-2024

In the fiscal year ended May 31, 2024, Nike's global revenue amounted to about 51.36 billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly 10 percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company  employed over 79 thousand people worldwide .

Nike's sponsorships

The company sponsors many high-profile professional athletes , such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. 

Popularity of Nike in Europe

While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately 94 percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over 60 percent of these UK and German respondents stated they liked the brand.

Nike's revenue worldwide from the fiscal years of 2005 to 2024 (in million U.S. dollars)

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2005 to 2024

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• Number of Nike stores globally 2009-2024
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Statistics on " Nike "

• Value of the global footwear market from 2019 until 2029
• Wholesale sales of athletic footwear in the U.S. 2008-2023
• Wholesale sales of sports apparel in the U.S. 2008-2023
• Value of the leading global apparel brands 2023
• Global sales growth forecast of top athletic wear companies 2024
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• Nike's global revenue 2005-2024
• Global revenue share of Nike in 2024, by product type
• Domestic sales share of Nike worldwide from 2016 to 2024
• Global revenue of Nike from 2016 to 2024, by sales channel
• Global gross profit of Nike from 2014 to 2024
• Gross profit margin percentage of Nike worldwide from 2014 to 2024
• Nike's net income worldwide 2005-2024
• NIKE Direct revenue worldwide 2009-2024
• U.S. revenue of Nike from 1988 to 2024
• Nike's North American revenue 2009-2024, by segment
• Nike's revenue in EMEA 2016-2024, by segment
• Nike's revenue in Greater China 2009-2024, by segment
• Nike's revenue in Asia Pacific & Latin America from 2016 to 2024, by segment
• Number of Nike's retail stores in the U.S. 2009-2024
• Number of Nike's non-U.S. retail stores 2009-2024
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Market overview

• Premium Statistic Value of the global footwear market from 2019 until 2029
• Premium Statistic Wholesale sales of athletic footwear in the U.S. 2008-2023
• Premium Statistic Wholesale sales of sports apparel in the U.S. 2008-2023
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Financial performance

• Basic Statistic Nike's global revenue 2005-2024
• Basic Statistic Global revenue share of Nike in 2024, by product type
• Basic Statistic Domestic sales share of Nike worldwide from 2016 to 2024
• Basic Statistic Global revenue of Nike from 2016 to 2024, by sales channel
• Basic Statistic Global gross profit of Nike from 2014 to 2024
• Basic Statistic Gross profit margin percentage of Nike worldwide from 2014 to 2024
• Basic Statistic Nike's net income worldwide 2005-2024
• Basic Statistic NIKE Direct revenue worldwide 2009-2024

Revenue by region

• Basic Statistic Nike's revenue worldwide 2017-2024, by region
• Basic Statistic U.S. revenue of Nike from 1988 to 2024
• Basic Statistic Nike's North American revenue 2009-2024, by segment
• Basic Statistic Nike's revenue in EMEA 2016-2024, by segment
• Basic Statistic Nike's revenue in Greater China 2009-2024, by segment
• Basic Statistic Nike's revenue in Asia Pacific & Latin America from 2016 to 2024, by segment

Key figures

• Basic Statistic Number of Nike stores globally 2009-2024
• Basic Statistic Number of Nike's retail stores in the U.S. 2009-2024
• Basic Statistic Number of Nike's non-U.S. retail stores 2009-2024
• Basic Statistic Total number of employees working for Nike 2009-2024
• Basic Statistic Nike's marketing expenses worldwide from 2014 to 2024

Competitors

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Nike brand profile

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Nike Global Marketing Strategy 2024: A Case Study

Nike, a global leader in the sportswear industry, has achieved remarkable success through its innovative and effective marketing strategies. By leveraging emotional branding, celebrity endorsements, iconic campaigns, and groundbreaking advertising techniques, Nike has established itself as a brand that connects with consumers on a deep and personal level.

Key Takeaways:

• Nike’s revenue reached $39.1 billion in 2019, showcasing consistent growth and success.
• Nike operates 700 stores worldwide and has offices in 45 countries, ensuring a global presence.
• The Jordan brand, a Nike subsidiary, generated $3.14 billion in revenue in May 2018 and May 2019.
• Nike sold $126 million worth of Nike Air Jordan sneakers within the first year of their release, exemplifying the brand’s popularity and demand.
• Nike adopts various distribution channels, including retail stores, its online store, and company-owned retail outlets, to reach a wide customer base.
• Nike’s advertising strategy focuses on emotional branding and empowerment, with an emphasis on empowering women.
• Through digital marketing and a strong presence on social media platforms, Nike effectively engages its target audience.
• Nike’s commitment to innovation and continuous product development sets it apart from its competitors.
• The brand has successfully expanded its product line to include fashionable clothing to cater to a wider audience beyond athletes.
• Nike has an estimated market value of approximately $10.7 billion, highlighting its strong position in the industry.

Emotional Branding: Connecting with Consumers

Nike’s global marketing strategy centers around the power of emotional branding. By leveraging inspiring stories and universal themes, Nike has successfully connected with consumers on a deep emotional level. Through their advertisements, Nike showcases the journey of athletes overcoming challenges and achieving greatness, resonating with individuals around the world.

The statistics speak for themselves. Nike’s marketing campaigns have garnered millions of views, demonstrating the impact of their emotional narratives. For example, their ‘Winner Stays’ ad accumulated over 107.8 million views, while their YouTube series ‘Margot vs. Lily’ received more than 80,000,000 views. These numbers showcase the effectiveness of Nike’s storytelling approach.

One of Nike’s strengths lies in its ability to capture universal themes that inspire and motivate. By portraying athletes as heroes, facing internal challenges like laziness or doubt, Nike taps into the emotions of its audience. This approach allows individuals to see themselves as the heroes of their own stories, creating a powerful connection with the brand.

Moreover, Nike’s commitment to inclusivity and representation has also contributed to their success in emotional branding. By featuring diverse athletes in their marketing campaigns, Nike has resonated with different communities, leading to a 42% growth in sales within the LGBTQ+ community and a 25% rise in brand engagement among Gen Z consumers.

The emotional branding strategy employed by Nike has not only built a strong brand image but also fostered exceptional customer loyalty. A staggering 78% of consumers feel emotionally connected to the Nike brand, solidifying the success of their emotional branding initiatives.

Overall, Nike’s emotional branding approach, through the use of inspiring stories and universal themes, has allowed them to connect with consumers on a deep and meaningful level. By evoking emotions and portraying their customers as heroes, Nike has built a loyal customer base and established itself as a leading brand in the industry.

Celebrity Endorsements: Associating with Success

In the competitive world of sportswear, Nike has distinguished itself through strategic partnerships with renowned athletes and celebrities. By collaborating with icons like Michael Jordan, Serena Williams, and Cristiano Ronaldo, Nike leverages their influence to enhance brand credibility and expand its reach to a broader audience.

Nike’s celebrity endorsements are more than just marketing tactics ; they embody the brand’s commitment to excellence and success. These collaborations illustrate Nike’s association with individuals who epitomize athletic prowess and determination, reinforcing the brand’s position as a leader in the sportswear industry.

Michael Jordan, widely regarded as one of the greatest basketball players of all time, has been a long-standing partner of Nike. Through the success of the Air Jordan line, Nike transformed the sneaker industry and solidified its relationship with Jordan, creating a legacy that continues to thrive today.

Serena Williams, a trailblazer in women’s tennis, embodies the values of empowerment and resilience, perfectly aligning with Nike’s commitment to diversity and inclusivity. By working with Williams, Nike showcases its support for strong, inspirational women who defy expectations.

Cristiano Ronaldo, an international football sensation, brings his unparalleled talent and global appeal to Nike. As one of the most recognizable athletes in the world, Ronaldo’s partnership with Nike reinforces the brand’s position as a global leader in sportswear.

These celebrity partnerships have propelled Nike’s marketing strategy to new heights, enabling the brand to connect with consumers on a deeper level. By associating with successful and influential figures, Nike establishes an emotional connection with its audience, reinforcing the brand’s values of hard work, determination, and achievement.

Nike’s Celebrity Endorsements

These collaborations have not only elevated the Nike brand but have also contributed to its market dominance. As the leading player in the global sportswear market, Nike’s celebrity endorsements play a pivotal role in driving awareness, consumer loyalty, and sales.

Next, we’ll delve into one of Nike’s most iconic campaigns, “Just Do It,” and explore how this slogan has contributed to the brand’s identity and resonance with consumers.

The Power of “Just Do It” Campaign

Nike’s “Just Do It” campaign is renowned globally for its iconic slogan that has inspired customers for over three decades. The campaign, launched in 1988, has played a significant role in Nike’s remarkable business success and brand recognition.

The partnership between Nike and its branding agency, Wieden+Kennedy, has been crucial in achieving long-term growth and establishing Nike as a leading sportswear brand. The campaign’s tagline, “Just Do It,” became a cultural catchphrase synonymous with Nike’s brand philosophy.

The “Just Do It” campaign has resonated deeply with consumers, inspiring and empowering them to take action in their own lives. It encourages individuals to overcome limitations and strive for greatness, both in sports and in their personal endeavors.

Since its inception, the campaign has featured a diverse range of athletes of all ages and abilities, showcasing Nike’s commitment to inclusivity and empowerment. Renowned athletes such as Maria Sharapova, Dwyane Wade, Kevin Durant, and Colin Kaepernick have been part of this iconic campaign.

The campaign’s longevity and enduring impact are evident in its 30-year history. In 2018, Nike celebrated the campaign’s 30th anniversary with an ad featuring Colin Kaepernick, an athlete known for his activism. This bold move further solidified the campaign’s influential status.

Not only has the “Just Do It” campaign garnered widespread attention and participation, but it has also contributed significantly to Nike’s business growth. Between 1988 and 1998, Nike’s share of the domestic sport-shoe business increased from 18% to 43%, and its worldwide sales skyrocketed from $877 million to $9.2 billion.

The campaign’s impact extends beyond traditional advertising. Thousands of individuals have shared their personal stories of triumph, inspired by the “Just Do It” campaign, and its message continues to inspire customers around the world.

Nike’s Social Media Reach

Nike’s social media reach further amplifies the impact of the “Just Do It” campaign. With over 302 million followers on Instagram and 9.8 million on Twitter, the brand continues to engage with a global audience, reinforcing its message of inspiration and empowerment.

The power of Nike’s “Just Do It” campaign lies in its ability to inspire and empower customers to embrace their full potential. It has become a cultural phenomenon and continues to shape Nike’s marketing strategy and brand philosophy.

Innovative Advertising: Pushing Boundaries

Nike, a global advertising powerhouse, is renowned for its innovative advertising techniques that constantly push boundaries and captivate audiences with attention-catching campaigns. By staying ahead of the curve, Nike sets new standards for advertising excellence, delivering captivating narratives and designs that resonate with its target market.

One example of Nike’s innovative advertising is its emphasis on emotional storytelling. Nike’s commercials evoke powerful emotions by sharing authentic and relatable stories, connecting with consumers on a deeper level. These emotional campaigns leave a lasting impression and establish a strong bond between the brand and its audience.

In addition to emotional storytelling, Nike leverages celebrity endorsements to elevate its brand image. Collaborating with renowned athletes such as Michael Jordan, Serena Williams, and Cristiano Ronaldo, Nike reinforces its association with success, credibility, and exceptional performance. These partnerships not only capture attention but also inspire consumers to strive for greatness.

Simplicity in design is another hallmark of Nike’s advertising approach. By embracing clean and minimalist aesthetics, Nike ensures that its message remains clear and impactful. This simplicity allows the brand to highlight its products’ features and benefits effectively, without overwhelming or distracting the viewer.

Furthermore, Nike’s advertising campaigns often address empowerment and social issues, aligning the brand with causes and values that resonate with its target audience. By championing social causes and empowering individuals, Nike positions itself as a progressive and socially conscious brand, capturing the attention and loyalty of consumers who value purpose-driven companies.

Consistency in branding is a key aspect of Nike’s innovative advertising strategy. The brand consistently reinforces its core values and distinct identity across all its campaigns, ensuring a cohesive and recognizable presence. This consistency builds trust and familiarity among consumers, creating a reliable and trustworthy brand image.

Moreover, Nike actively encourages user-generated content, tapping into the power of its passionate fanbase. By engaging with their customers and showcasing their experiences, Nike strengthens brand-consumer relationships and amplifies its marketing efforts . This strategy not only enhances brand authenticity but also creates a sense of community and belonging.

Innovation and technology play a significant role in Nike’s advertising endeavors. Through its campaigns, Nike showcases its product advancements and positions itself as a leader in athletic gear technology. By highlighting features like Nike Air, Zoom Air, and React foam, Nike demonstrates its commitment to providing top-notch performance and comfort to athletes and enthusiasts alike.

Innovative Advertising Techniques

• Emotional storytelling
• Celebrity endorsements
• Simplicity in design
• Empowerment and social issues
• Consistency in branding
• User-generated content
• Innovation and technology
• Digital marketing

With these innovative advertising techniques, Nike continues to captivate audiences and set new standards in the advertising industry. By pushing boundaries, Nike remains at the forefront of innovative marketing, ensuring its campaigns are both memorable and impactful.

Targeting Global Audiences with Brand Excellence

Nike, a global leader in the athletic footwear and apparel industry, has successfully expanded its market reach through a strategic global marketing strategy. By focusing on brand identity development and implementing a market expansion strategy, Nike has solidified its position as a dominant player in the international market.

In recent years, Nike has experienced remarkable growth in sales and revenue. In the US market alone, Nike’s sales skyrocketed from $900.42 million in 1988 to a staggering $18.75 billion in 2022, marking a phenomenal growth of $17.85 billion over the years. Globally, Nike generated over $46.71 billion in revenue from worldwide sales in 2022, a testament to the brand’s global appeal and consumer loyalty.

One of the key factors behind Nike’s success is its ability to effectively target global audiences. Nike strategically utilizes geographic, demographic, psychographic, and behavioral segmentation in its marketing efforts to reach diverse consumer groups. By understanding the unique needs and preferences of different markets, Nike can tailor its advertising campaigns and brand messaging to resonate with local consumers.

Nike’s revenue breakdown by region for 2022 further highlights its global reach and success in different markets. The North American region accounted for $17.2 billion in revenue, followed by EMEA with $11.5 billion, Greater China with $8.3 billion, and LATAM and APAC each with $5.3 billion. This distribution of revenue demonstrates Nike’s ability to cater to consumers worldwide, whether in major cities, urban centers, or remote locations.

Nike’s target audience encompasses a diverse mix of individuals, including professional athletes, sports enthusiasts, fitness enthusiasts, youth, men, women, and urban dwellers. Nike positions itself as a unisex brand, appealing equally to both men and women. With a focus on individuals aged 11–45, Nike targets teenagers and middle-aged consumers with disposable income, capturing their attention through innovative marketing campaigns and product offerings.

Part of Nike’s marketing strategy involves collaborating with influential figures in the fitness industry. Joe Holder, a Nike Master Trainer, is one such collaborator who has a dedicated Instagram following of 145K. Through various digital platforms like Instagram, YouTube, and Exercise Snacks, Joe Holder shares fitness expertise to broaden his audience reach. His content creation for Nike includes social media videos strategically featuring Nike products, reinforcing the brand’s association with fitness excellence.

In conclusion, Nike’s global marketing strategy has been instrumental in its success and market expansion. By developing a strong brand identity, targeting diverse consumer groups, and utilizing innovative advertising campaigns, Nike has established itself as a global leader. With a focus on excellence and a commitment to athleticism, Nike continues to inspire individuals worldwide to push their limits and achieve greatness.

The Evolution of Nike’s Marketing Strategy

In order to stay at the forefront of the sports apparel industry, Nike has continuously adapted its marketing strategy to respond to changing trends and consumer demands. One key aspect of Nike’s evolution has been its embrace of digital marketing approaches, allowing the brand to connect with its target audience in innovative and engaging ways.

Nike recognized the power of digital platforms early on and has integrated them into its overall marketing approach. The brand’s presence on social media platforms, such as Instagram and Twitter, has allowed Nike to reach a wider audience and engage with consumers on a more personal level. By leveraging these platforms, Nike can share its brand story, promote new products, and connect with its audience through compelling content.

In addition to social media, Nike has embraced influencer marketing as part of its digital marketing strategy. Collaborating with popular athletes and influencers has allowed Nike to tap into their vast followings and leverage their influence to promote its products. This approach has proven to be effective in reaching specific target markets and creating buzz around Nike’s offerings.

Furthermore, Nike has utilized technology to enhance the customer experience. The brand has invested in digital innovation, creating personalized shopping experiences and customization options for its customers. By leveraging digital tools, Nike is able to provide a seamless and tailored experience, increasing customer satisfaction and loyalty.

Nike’s evolution in marketing strategy is a testament to its ability to adapt to changing trends and consumer preferences. By embracing digital marketing approaches and staying at the forefront of technological advancements, Nike has been able to maintain its position as a leader in the sports apparel industry.

Nike’s Marketing Strategy Evolution

Nike’s marketing strategy has been shaped by its commitment to promoting diversity, equity, and inclusion, innovating sustainable materials, and fostering a transparent and responsible supply chain. These principles, coupled with the brand’s ability to adapt to changing trends and embrace digital marketing approaches, have been the keys to Nike’s ongoing success in the competitive sports apparel market.

Expanding Market Reach through Brand Positioning

Nike, founded in 1964 by Phil Knight and Bill Bowerman, has successfully expanded its market reach through strategic brand positioning. By leveraging its strong brand value and global presence, Nike has adopted a market expansion strategy that includes product diversification to appeal to a wider audience beyond athletic footwear and apparel.

Unlike traditional brands that limit their target audience, Nike targets men, women, and kids aged between 15-55 years old, catering to a broad range of consumers. They have positioned themselves as a market leader in sports equipment, offering a vast selection of shoe types and colors that focus on training, running, or lifestyle.

One of Nike’s key brand positioning strategies is its emphasis on understanding and catering to their High-Expectation Customer (HXC). Nike recognizes that their HXC demands the most from a brand and passionately supports it. By making the customer the central focus of their brand, Nike showcases stories of athletes achieving greatness, inspiring and connecting with their target audience on a deeper emotional level.

Nike’s brand positioning is not limited to traditional market segmentation. Instead, their brand essence is deeply rooted in the desire to achieve something greater. This positioning allows Nike to transcend boundaries and appeal to a diverse range of athletes at different levels of play. Their marketing campaigns focus on inspiring individuals to push past their limits and unlock their full potential.

Market Expansion Strategy

In addition to brand positioning, Nike has effectively executed a market expansion strategy. Nike expanded into Africa in 1981, gaining popularity as a fashion brand in the region. They have also conducted promotional campaigns in various regions, including the US, Europe, Australia, and Asia, customizing their marketing approach based on psychographic segmentation to cater to customer preferences.

The success of Nike’s market expansion can be attributed to their integrated marketing communication (IMC) strategy. By utilizing advertising and social media campaigns, Nike reaches a global target audience, ensuring their brand message resonates with consumers worldwide.

Product Diversification

Nike’s product diversification plays a vital role in their market expansion strategy. By offering a wide range of products beyond athletic footwear and apparel, Nike taps into new revenue streams and attracts customers who may not traditionally be associated with athletic products.

Furthermore, Nike’s emphasis on innovation and technology positions them as a brand at the forefront of sports equipment. This focus on cutting-edge technology allows Nike to differentiate from competitors and maintain their market leadership position.

Innovation Drives Brand Excellence

Nike’s commitment to innovation has been a driving force behind their brand excellence. As a leader in the athletic footwear industry, Nike continually invests in research and development to bring cutting-edge technologies and products to the market. By integrating the latest advancements, Nike sets new standards for performance and style, captivating athletes and sports enthusiasts worldwide.

Through relentless product development, Nike pushes the boundaries of design and functionality, revolutionizing the industry. Their innovative shoes seamlessly blend fashion and sports, making them highly sought-after fashion statements. Nike’s dedication to pushing the limits of innovation has made them a go-to brand for those seeking cutting-edge athletic footwear.

Moreover, Nike’s commitment to empowering athletes and inspiring greatness is evident in their diverse initiatives and partnerships. By supporting athletes at all levels, Nike encourages individuals to strive for success and overcome challenges. They foster a culture of determination and passion, resonating with athletes and sports enthusiasts who share the same values.

One of Nike’s most iconic achievements is the development and marketing of Flyknit technology. This innovation involved extensive research and showcased Nike’s dedication to pushing the boundaries of athletic performance. By creating lightweight and breathable shoes, Nike revolutionized the running experience and showcased their commitment to innovation-driven product development.

Nike’s marketing strategy is also fueled by innovation, utilizing cutting-edge technologies to reach a wider audience. They effectively harness the power of social media platforms and influencer marketing to connect authentically with consumers. By creating personalized content through the Nike app, they enhance user engagement and communication, reinforcing their brand’s digital presence.

Experiential marketing plays a vital role in Nike’s brand excellence. Through initiatives like Nike Run Clubs and Nike Training Camps, they foster consumer engagement and create a strong sense of community. By bringing athletes and enthusiasts together, Nike creates an inclusive environment that aligns with their brand values.

Nike’s strategic celebrity endorsements, such as partnerships with Michael Jordan and Serena Williams, have significantly contributed to strengthening their brand image and expanding their reach. These collaborations symbolize Nike’s commitment to excellence and association with success.

Innovation Drives Brand Excellence: Infographic

Nike’s brand success and global marketing strategy have propelled them to the forefront of the sportswear and apparel industry. Through a relentless commitment to brand excellence, Nike has created a powerful and iconic brand identity, recognized and admired by consumers worldwide.

By embracing emotional branding and leveraging celebrity endorsements, Nike has established deep connections with consumers, associating their brand with success and inspiration. The introduction of the “Just Do It” campaign in 1988 further solidified Nike’s image as a brand that motivates and empowers individuals to pursue their dreams and goals.

With innovative advertising and a focus on personalized customer experiences, Nike has captivated audiences and maintained their position as a global leader. They have harnessed the power of social media platforms like Instagram, Twitter, and TikTok to engage with customers, showcase products, and build a strong community.

Through collaborations with athletes, fashion designers, and a commitment to social responsibility, Nike has expanded its reach and diversified its customer base. With a strong presence in over 170 countries, Nike continues to innovate and cater to the unique needs and preferences of diverse global markets.

What is Nike’s global marketing strategy?

How does nike use emotional branding, which celebrities endorse nike, what is the significance of nike’s "just do it" campaign, how does nike push boundaries in advertising, how does nike target global audiences, how has nike’s marketing strategy evolved over time, how does nike expand its market reach through brand positioning, how does innovation drive nike’s brand excellence, related posts:.

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Nike’s Promotional Mix (Marketing Communications Mix)

Nike Inc.’s marketing communications mix (promotional mix) utilizes various channels to communicate with target customers. This mix of methods, tools, and tactics enables the company to promote its business and products in the international market for athletic and leisure footwear, apparel, and equipment. This marketing communications mix relates to the promotion element of Nike’s marketing mix (4Ps) . The company’s promotional tactics and methods involve communication through channels that account for sporting goods market dynamics. Nike’s promotional mix involves advertising, personal selling, direct marketing, sales promotions, and public relations. The implementation of these promotional tactics depends on Nike’s organizational structure (corporate structure) , which affects the resources available for supporting the marketing communications mix in different markets and regions.

In its promotional mix, Nike balances between attracting new customers and keeping existing customers. As a result, the business maintains its industry position as the largest sporting goods company in the world. In this way, Nike’s corporate mission statement and corporate vision statement are supported through an effective marketing communications mix.

Advertising

Nike Inc. uses advertisements to communicate with large populations of target customers in the global market. This element of the marketing communications mix promotes the company’s brands and sporting goods to customers, thereby improving brand recall and purchase likelihood. In promoting the brand, the promotional mix contributes to the strengths described in the SWOT analysis of Nike Inc. , considering that the brand is a major success factor in the business. Advertisements also improve customers’ perception of the company and its sporting goods. For example, advertising the durability and comfort of Nike footwear leads to the perception that the company’s brands represent high quality.

Advertising is frequently the costliest element of the marketing communications mix, but it is an effective tactic for driving sales, especially in promoting new products, such as new shoes and equipment. Celebrity endorsers are one of the reasons for the high cost of Nike’s advertisements. Popular professional athletes are shown in ads to motivate people to buy the company’s shoes and apparel. Thus, the success of this element of Nike’s promotional mix also depends on the popularity and public image of the celebrities hired for the company’s advertising.

Nike advertises through traditional media (e.g., television and print) and online. For example, the company places athletic shoe ads on Google ’s digital advertising network, including YouTube. The significance of non-traditional or online advertising in Nike’s marketing communications mix has increased through the years, indicating a shift to promoting products to target customers through the Internet.

The success of Nike’s promotional mix depends on the competitive landscape, and how other firms’ marketing communication mixes compete through the same channels, platforms, and online environments. For example, Puma , Adidas, ASICS, New Balance, and Under Armour also advertise on traditional and digital media. This situation illustrates the high intensity of competitive rivalry in the sporting goods industry, even in terms of the promotional mix, reflecting the strong force of competition shown in the Five Forces analysis of Nike Inc .

Nike’s Personal Selling

Nike’s marketing communications mix involves personal selling. The objective of this tactic is to promote the company’s products through direct persuasive communication with potential buyers, such as those inside NikeTown stores. For example, salespersons’ face-to-face communication with customers can lead to actual purchases of Nike shoes, clothes, and accessories. This element of the promotional mix focuses on personal communication specific to individual customers, to satisfy their needs and preferences for footwear, apparel, or equipment.

Implementing personal selling as part of the marketing communications mix focuses on promoting based on customer experience, as well as quality and product differentiation, which are part of Nike’s generic strategies for competitive advantage, and intensive growth strategies . For example, sales personnel communicate and promote the quality of the company’s running shoes and golf shoes, and these products’ suitability to customers’ lifestyles. Thus, Nike’s marketing communications mix involves promotional tactics for individual purchases at retail locations.

Direct Marketing

In direct marketing as part of its promotional mix, Nike Inc.’s goal is the direct promotion and sale of products to a set of target customers. These customers are selected according to certain criteria, such as age group, sex or gender, and sports involvement or affiliation. For example, early access is given to Nike members through the company’s mobile apps. In this early-access program, a member is given the option to buy a pair of shoes that are not yet publicly available in the international market. The member and the offered shoes are chosen based on the member’s preferences and the shoes’ characteristics. In this regard, Nike’s marketing communications mix involves directly promoting some products to selected customers, in order to encourage purchase, use, and feedback. In addition, social networking platforms, such as Facebook , are also used in this element of the promotional mix, where the sporting goods company directly communicates with customers through interactive online interfaces.

The marketing communications mix provides Nike with opportunities to obtain valuable information that customers freely communicate with the business. Feedback from selected customers becomes part of market research data, and informs corporate decisions and strategies for the footwear, apparel, and equipment business. In particular, this part of the promotional mix enables Nike to improve its marketing strategies and tactics, and its products. Also, considering the direct (and sometimes individualized) nature of this direct marketing implementation, the marketing communications mix contributes to customer loyalty, which enhances competitive advantages in the sporting goods market.

Sales Promotion for Nike Shoes, Apparel, and Equipment

Sales promotion is applied for the purpose of boosting market demand for the company’s sporting goods. To boost demand, this element of Nike’s promotional mix may increase customer engagement, improve product value, reduce prices, and provide additional benefits. Sales promotions usually have time limits, such as specific date ranges where special offers are available on a number of athletic shoes. However, Nike’s marketing communications mix includes regular sales promotions, in order to continually persuade customers to buy the company’s products.

Nike Inc. uses sales promotions through discounts. For example, the business gives single-use 10% discount promo codes to verified students, applicable to a large number of sporting goods through the company’s website and mobile app. Nike’s promotional mix also includes discount codes for military personnel and first responders. These discounts and special offers are different from the ones that retail companies apply as part of their own promotional mixes. Retailers, such as Walmart , Target, and Costco , provide discounts for a variety of shoe brands on special occasions. Sellers on Amazon also implement their own limited discount offers for their own Nike product inventories.

The use of sales promotions in the marketing communications mix can match sociocultural trends, such as the ones described in the PESTEL/PESTLE analysis of Nike Inc . These trends inform customers’ perceptions and preferences regarding the company’s shoes, clothes, equipment, and accessories, and influence the market suitability of different kinds of sales promotions. Sales promotions also increase inventory turnover, thereby making the marketing communication mix a factor in Nike’s operations management .

Public Relations

In public relations, the strategic objectives include creating publicity, enhancing customer relations and loyalty, promoting the company’s brands, and strengthening the corporate image of the sporting goods business. In this regard, Nike’s promotional mix includes charitable contributions to anti-discrimination programs in sports, and donations to community development programs. Also, this element of the marketing communications mix involves word-of-mouth publicity through celebrity endorsers and social media influencers, in addition to the advertising programs that are also part of Nike’s promotional mix.

Nike Inc. uses public relations as a way of communicating about social issues linked to its business. The company experiences social pressure regarding business sustainability, as well as employment practices in outsourced manufacturing operations. These business and social concerns are included in Nike’s corporate social responsibility strategy and stakeholder management approaches . In this way, the marketing communications mix also serves as a complementary approach to the corporate citizenship of the sporting goods business. The design of public relations efforts, particularly charitable contributions, represents Nike’s organizational culture or corporate culture . Cultural characteristics affect workers’ support for charity work and, thus, influence this part of the marketing communications mix of the footwear, apparel, and equipment company.

• Nike, Inc. – First Access .
• Nike, Inc. – Form 10-K .
• Nike, Inc. – Promo Codes & Coupons .
• Nike, Inc.’s e-commerce website .
• Pimentel, P. C., Bassi-Suter, M., & Didonet, S. R. (2024). Brand activism as a marketing strategy: An integrative framework and research agenda. Journal of Brand Management, 31 (2), 212-234.
• Rajer, N. (2023). New marketing models for developing a marketing strategy. International Journal of Innovation in Marketing Elements, 3 (1), 23-29.
• U.S. Department of Commerce – International Trade Administration – Consumer Goods Industry .
• U.S. Department of Commerce – International Trade Administration – Textiles Industry .
• Wang, X. S., Bendle, N., & Pan, Y. (2024). Beyond text: Marketing strategy in a world turned upside down. Journal of the Academy of Marketing Science , 1-16.
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Home / Free Animated Templates for PowerPoint and Google Slides / Free Animated Nike PowerPoint Template & Google Slides

Free Animated Nike PowerPoint Template & Google Slides

About the Template

Nike company profile template.

Is your information looking dull and boring? Then don’t miss out on the opportunity to elevate your visual content with this free animated Nike template. This cutting-edge template is designed to capture the essence of Nike’s brand identity and bring it to life through mesmerizing animations. In addition, the template features sleek and modern design elements that are perfect for showcasing Nike’s iconic sports products, from running shoes to basketball jerseys and more.

What Makes Nike so Special?

Nike, a global sportswear giant, has been synonymous with athletic excellence for decades. Founded in 1964 by Phil Knight and Bill Bowerman, the company has grown from humble beginnings by selling Onitsuka shoes to becoming one of the most recognizable brands in the world. Nike’s iconic swoosh logo, coupled with its innovative products and powerful marketing campaigns.

Bill Bowerman was a famous track and field coach. To enhance his athlete’s performance, he used to customize their shoes. The brand soon became popular amongst athletes for unique shoes that boost their performance.

Since then, the brand has a strong heritage of innovation. From the groundbreaking technologies like Air Max to the development of performance-enhancing fabrics, Nike consistently pushes the limits of athletic apparel and footwear.

Second, Nike’s marketing strategies have been instrumental in building a global brand. The iconic “Just Do It” slogan, have created a deep connection with consumers worldwide.

How this Nike Slides Template Can Make your Points Noticeable?

Inspired from the international and most famous sports wear brand. This sleek and stylish Nike slide template is designed to capture the attention of your audience and make your message stand out. Inspired by the iconic sportswear brand’s minimalist aesthetic, the template features clean lines, bold typography, and dynamic animations that will keep your viewers engaged.

Key Features of this Nike presentation template –

• Modern and minimalist design: This pitch deck templates has a clean layout and simple typography create a professional and polished look.
• Dynamic animations: Our creative designers have catchy animations, bringing your slides to life with eye-catching animations that draw attention to your key points.
• Customizable elements: Easily personalize the template to match your brand identity and presentation style.
• Nike-inspired color palette: The template features a vibrant color palette that evokes the energy and excitement of the Nike brand.
• Versatile layout options: Choose from a variety of slide layouts to suit your content and presentation style.

Who Should Get this Nike Google Slides Theme Template

This dynamic and visually appealing Nike Google Slides theme is perfect for anyone looking to create professional and engaging presentations with a modern, athletic twist. Whether you’re a marketer, athlete, or simply someone who wants to make a lasting impression, this company profile template will help you deliver your message with style and impact.

Perfect Audience for this Nike PPT Template

• Marketers and advertisers: Nike got in limelight because of its strong heritage of innovation. Showcase your brand’s athleticism and energy with this eye-catching company profile template.
• Athletes and sports teams: With this creative template, create compelling presentations to highlight achievements, promote events, or inspire your team.
• Students and educators: Students and educators can use this template to deliver informative and engaging presentations on sports, health, or fitness topics.
• Businesses and entrepreneurs: Impress clients and investors with a professional and polished presentation that reflects your brand’s dynamic spirit.
• Individuals seeking a modern and stylish presentation: If you’re looking for a template that stands out from the crowd, this Nike-inspired design is the perfect choice.

What You Will Find in this Free Animated Nike Template

This dynamic and visually engaging Nike PPT template is the perfect tool to showcase your corporate data in a truly captivating way. Inspired by Nike’s iconic brand aesthetic, this template features sleek designs, vibrant colors, and smooth animations that will leave a lasting impression on your audience.

Here’s a glimpse of the slides you’ll get in this Nike PPT Template

• Welcome Slides: First impression is the last impression. Start your presentation with a strong first impression using these attention-grabbing welcome slides, featuring Nike-inspired graphics and animations.
• History About the Brand: How your brand started its journey, visualize your brand’s inspiring journey with the history slide, with these informative slides, showcasing key milestones and brand evolution.
• Statistics: Present your company’s data and statistics in easy understandable format using charts, graphs, and infographics.
• Products: Highlight your company’s product line up with these stunning designs, featuring product images, descriptions, and key benefits.
• Famous Products: Bring your company’s most popular and iconic products into limelight, using these engaging visuals and compelling storytelling.
• Endorsements: Highlight your company’s partnerships with famous athletes and celebrities, using their images and quotes to strengthen your brand’s credibility.
• Company Timeline: Visually represent your company’s growth and milestones with a clear and concise timeline, featuring key events and achievements.
• Competitors: Analyse your market competition with these informative slides, comparing your company’s strengths and weaknesses to those of your rivals.
• Bar Chart with Market Share: Visualize your market share and competitive position using a dynamic bar chart, highlighting your company’s performance.
• World Map: Showcase your global reach and presence with a visually striking world map, featuring your company’s locations and operations.

Unleash the Power of Nike in Your Sports Presentation

Are you ready to elevate your sports presentation to new heights? Our Nike company profile template offers a dynamic and visually engaging layouts that will leave a lasting impression on your audience.

With its sleek design, vibrant colors, and powerful animations, this template captures the essence of Nike’s iconic brand and applies it to your sports-related content. From showcasing your team’s achievements to highlighting the latest sports trends, this template provides the perfect backdrop to deliver a captivating and memorable presentation. Let the energy and excitement of Nike fuel your sports-related content and inspire your audience to achieve greatness.

How Adding this Free Animated Nike Template

Just like Nike has redefined the world of sports, our Nike Google Slides theme aims to redefine the world of presentations. Packed with sleek design, dynamic animations, and powerful storytelling, this template empowers you to deliver presentations that are as inspiring and impactful as Nike’s products.

So, what are you waiting for? Lace up your creativity and let this template be your springboard to success. Unleash your inner champion and create presentations that truly stand out.”

Designed with ease of use in mind, this template comes with user-friendly customization options that allow you to easily modify colors, text, and images to suit your unique needs.

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Live Cams in Kemerovo Oblast

Kemerovo Oblast, Russia

Live webcams in Kemerovo Oblast. First shown popular webcams. Kemerovo Oblast, also known as Kuzbass after the Kuznetsk Basin, is a federal subject of Russia, located in southwestern Siberia, where the West Siberian Plain meets the South Siberian mountains. The oblast shares a border with Tomsk Oblast in the north, Krasnoyarsk Krai and the Republic of Khakassia in the east, the Altai Republic in the south, and with Novosibirsk Oblast and Altai Krai in the west. Kemerovo is the administrative center of the oblast, though Novokuznetsk is the largest city in the oblast, in terms of size.Some live webcams can be viewed with sound. When viewing, consider the fact that the sound in the broadcast can be turned on by default.#Kemerovo Oblast, #webcams, #live

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Russian Company OOO "SP ROMANTIKA"

Brief profile.

active Commercial

Facts to Consider

Negative net assets.

For two years in a row, the organization suffered a loss (in 2023 – 14.8 million RUB).

There is one more firm at this address.

The founder of the organization has changed.

A significant amount of the taxes paid (77.2 mln. RUB.).

The organization holds 2 licenses.

show 2 more positive facts

Complete Profile

• 1. General Information
• 2. Registration in the Russian Federation
• 3. Company's Activities
• 4. Legal Address
• 5. Owners, Founders of the Entity
• 6. OOO "SP ROMANTIKA" CEO
• 7. Entities Founded by Company
• 8. Number of Employees
• 9. Company Finance
• 10. Timeline of key events
• 11. Latest Changes in the Unified State Register of Legal Entities (USRLE)

General Information

Full name of the organization: OBSHCHESTVO S OGRANICHENNOI OTVETSTVENNOSTIU "SP ROMANTIKA"

TIN: 4205131682

KPP: 421401001

PSRN: 1074205012056

Location: 652877, Kemerovo Oblast, Mezhdurechensk, ul. Iunosti, 6

Line of business: Travel agency activities (OKVED code 79.11)

Organization status: Commercial, active

Form of incorporation: Limited liability companies (code 12300 according to OKOPF)

Registration in the Russian Federation

The tax authority where the legal entity is registered: Mezhraionnaia inspektsiia Federalnoi nalogovoi sluzhby № 8 po Kemerovskoi oblasti - Kuzbassu (inspection code – 4214).

Registration with the Pension Fund: registration number 052013008075 dated 18 February 2008.

Registration with the Social Insurance Fund: registration number 421800828642091 dated 10 June 2008.

Company's Activities

The main activity of the organization is Travel agency activities (OKVED code 79.11).

Additionally, the organization listed the following activities:

OOO "SP ROMANTIKA" holds licenses entitling to carry out the following activities:

Legal Address

OOO "SP ROMANTIKA" is registered at 652877, Kemerovo Oblast, Mezhdurechensk, ul. Iunosti, 6. ( show on a map )

The following organization are also registered at the following address (including liquidated organizations):

• ZAO "DPK" (liquidated 02/18/2011)
• OOO "RESURS-UGOL" (liquidated 10/01/2018)

Owners, Founders of the Entity

The founder of OOO "SP ROMANTIKA" is

The former founder was:

OOO "SP ROMANTIKA" CEO

The head of the organization (a person who has the right to act on behalf of a legal entity without a power of attorney) since 5 August 2022 is director Korzun Anastasiia Valerevna (TIN: 425000143210).

• (director from 09/06/2021 until 08/05/2022 * )
• (director from 08/25/2021 until 09/06/2021 * )
• (director from 09/12/2019 until 08/25/2021 * )

Entities Founded by Company

OOO "SP ROMANTIKA" is not listed as a founder in any Russian legal entities.

Number of Employees

In 2023, the average number of employees of OOO "SP ROMANTIKA" was 337 people. This is 24 people less than in 2022.

Company Finance

The Authorized capital of OOO "SP ROMANTIKA" is 17 million RUB. This is significantly higher than the minimum authorized capital established by law for LTD (10 thousand RUB).

In 2023, the organization received the revenue of 306 million RUB, which is 5.7 million RUB, or by 1.9 %, more than a year ago.

As of December 31, 2023, the organization's total assets were 63.5 million RUB This is 8.8 million RUB (by 16.1 %) more than a year earlier.

The organization is not subject to special taxation regimes (operates under a common regime).

Information about the taxes and fees paid by the organization for 2023

The organization had no tax arrears as of 08/10/2024.

Timeline of key events

• Information about the founder was entered – PAO "IUZHNYI KUZBASS" .
• Information about the founder was entered – .

Latest Changes in the Unified State Register of Legal Entities (USRLE)

• 08/05/2022 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 05/28/2022 . Representation by the licensing authority of information about the grant of a license.
• 09/06/2021 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 08/25/2021 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 04/23/2021 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 08/03/2020 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.
• 04/10/2020 . Submission by the licensing authority of information on the renewal of documents confirming the existence of a license (information on the renewal of a license).
• 10/11/2019 . Changes to the information contained in the Unified State Register of Legal Entities in connection with the renaming (resubordination) of address objects.
• 09/12/2019 . Change of information about a legal entity contained in the Unified State Register of Legal Entities.

* The date of change in the Unified State Register of Legal Entities is shown (may be different from the actual date).

The data presented on this page have been obtained from official sources: the Unified State Register of Legal Entities (USRLE), the State Information Resource for Financial Statements, the website of the Federal Tax Service (FTS), the Ministry of Finance and the Federal State Statistics Service.

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